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Pepsi To Release New Breakfast Mountain Dew

Posted by samzenpus on from the pretty-sure-it-was-already-a-morning-drink-for-many dept.

skade88 writes "Pepsi will release on Feb 28th a new breakfast Mountain Dew. The new drink called Kick Start is Mountain Dew mixed with fruit juice. It will come in two flavors, Citrus and Fruit Punch. 'Our consumers told us they are looking for an alternative to traditional morning beverages – one that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days,' said Greg Lyons, Mountain Dew's vice president of marketing."

17 of 362 comments (clear)

  1. one word by metalmaster · · Score: 5, Informative

    awesome...

  2. Great story! by Anonymous Coward · · Score: 5, Funny

    Ignore all the ignorant trolls complaining about this one.

    - Frank Davidson
        EVP, PepsiCo Marketing.

  3. Australia by Dexter+Herbivore · · Score: 5, Insightful

    We only just got caffienated Mt. Dew recently in Australia. Why do you guys like it so much? It's terrible...

    1. Re:Australia by LongSpleen · · Score: 5, Insightful

      Homer Simpson: Now, what do you have to wash that awful taste out of my mouth?
      Khlav Kalesh Guy: Mountain Dew or Crab Juice.
      Homer Simpson: Blecch! Ew! Sheesh! I'll take a crab juice.

    2. Re:Australia by h4rr4r · · Score: 5, Funny

      So you had some decaf form of it before?

      Any reason? or just that being felons means we don't trust you with any drugs?

      Why would anyone drink Mt.Dew without caffeine? That is like decaf coffee or alcohol free beer or tits on a boar hog.

    3. Re:Australia by ak3ldama · · Score: 5, Informative

      No... My favorite part is from this article!

      "Kickstart combines the best of all worlds -- it tastes great, has just the right amount of real fruit juice and gives them a kick to help them start their day," Baker said.
      The amount of fruit juice Kickstart actually has is 5%, Baker said. ...

      --
      "but money is the God of Algiers & Mahomet their prophet." - Rich. O'Bryen June 8th 1786
  4. Slashdot? Not The Onion? by mfarah · · Score: 5, Insightful

    When I saw this headline coming up in my feed, I thought it was from The Onion. THEN I saw the familiar /. logo...

    --
    "Trust me - I know what I'm doing."
    - Sledge Hammer
  5. No thanks. by Dracos · · Score: 5, Informative

    Mountain Dew already has orange juice concentrate in it. If someone wants juice with a kick, drop an open 5 Hour Energy into your glass of juice.

    What their consumers really want is for Mountain Dew Throwback to replace regular Mountain Dew.

    1. Re:No thanks. by Anonymous Coward · · Score: 5, Funny

      You seriously can't taste the difference between regular and throwback? Let me guess, you also can't believe it's not butter, and diet tastes the same as regular.

    2. Re:No thanks. by Anonymous Coward · · Score: 5, Insightful

      Here's an even better idea:

      Wake up refreshed from a good night's sleep; Prepare a nice breakfast consisting of lean high quality protein (3 egg omelet with a bunch of onions, peppers, tomatoes, olives, spinach, mushrooms, and a bit of diced ham, cooked with MINIMAL oil), and a nice chunk of cantaloupe or a bowl of berries (blueberries, strawberries, raspberries), and a big glass of cold water, plus some coffee or tea.

      Drink plenty more water through the day. For lunch, prepare a nice salad with some grilled chicken, shrimp, or beef tips, and a little bit of balsamic vinaigrette. For dinner, a big plate of steamed vegetables with some grilled steak / chicken / pork.

      Minimize the added oil, minimize the dairy, minimize the starchy vegetables & pure carb sides (potatoes, pasta, rice, etc.), and eliminate the shit foods like soda, chips, and candy - for snacks, choose fruit, vegetables, or nuts, and water (drop some lemon, or cucumber, or melon into a pitcher and let it sit to infuse the water with a little flavor if you really hate plain water). Fruit juice is just sugar in a glass, as well - skip it.

      Do all that, stop spending stupid money on bullshit chemicals to flood your body with "energy," and be amazed at the health benefits that accrue from eating healthy, high quality food instead of stuffing your stupid piehole full of processed garbage from PepsiCo and Frito Lay. You'll be amazed at how quickly your energy levels rise, and how very little "hunger" you have when you're not constantly spiking & crashing your blood sugar and giving yourself diabetes.

  6. Pop for breakfast? This is why you're fat. by Kenshin · · Score: 5, Insightful

    When I was a kid I always enjoyed road trips to the US because of the wide variety of junk food available down there, but it's only recently dawned on me just how much junk food you guys actually consume.

    On a recent trip into New England I had to go to a supermarket, and it was pretty astounding when I actually stood back and noticed things. The section with 2L bottles of pop was at least twice the size of an equivalent Canadian supermarket, and the section with actual fruit juice was probably only a third of the size of one here, with not nearly as much variety.

    I mean, I love pop myself, but just how much of it do you guys drink down there? Is it served with every meal or something?

    --

    Does it make you happy you're so strange?

  7. It's got electrolytes! by Anonymous Coward · · Score: 5, Funny

    It's what plants crave!

  8. Translation by LordLimecat · · Score: 5, Insightful

    Our customers are looking for a way to start their day with yellow 5 and caffeine in the morning, and we've realized that giving it the veneer of health by throwing in some juice concentrate does the job well while also ratcheting up the sugar levels.

    For the consumer who wants to embrace a sugar-loaded diet and a diabetic lifestyle, Kickstart is exactly what theyre looking for.

  9. Ad? by BlkRb0t · · Score: 5, Insightful

    This story seems like an ad more than anything else. Just saying.

  10. Re:two words by cayenne8 · · Score: 5, Insightful
    Yep.

    Lemme guess, 2nd or 3rd ingredient listed on the label is gonna be HFCS (High Fructose Corn Syrup)??

    Ah...nothing like a little boost to the old obesity rate.

    --
    Light travels faster than sound. This is why some people appear bright until you hear them speak.........
  11. Re:mm by sunderland56 · · Score: 5, Funny

    coconut juice is orgasmic.

    Coconut juice might look orgasmic, but in reality it comes from coconuts.

  12. As a dentist who treats patients with Mt. Dew by mark_reh · · Score: 5, Informative

    mouth on a regular basis, all I can say is there should be warning labels on all fizzy beverage containers. For some reason there are a lot of stupid people in the world who think that drinking soda all day long is OK, even as they look in a mirror and see their teeth turning black.

    One recent patient, a 28 YO female, who will probably be in complete dentures within 5 years, told me she cut back from 3 six packs of the Dew per day to only one because her physician told her it was wrecking her teeth and making her fat. By the time she got to me I had to extract 8 of her remaining teeth and fit her for partial dentures. She reported that her teeth didn't start hurting until just before she came to see me in spite of the fact that 3 of her teeth had no clinical crowns left at all (they were rotted down to the gum line).

    The combination of acid and sugar is the worst thing for your teeth, and generally not good for your body either.

    Drink water.