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Pepsi To Release New Breakfast Mountain Dew
skade88 writes "Pepsi will release on Feb 28th a new breakfast Mountain Dew. The new drink called Kick Start is Mountain Dew mixed with fruit juice. It will come in two flavors, Citrus and Fruit Punch. 'Our consumers told us they are looking for an alternative to traditional morning beverages – one that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days,' said Greg Lyons, Mountain Dew's vice president of marketing."
awesome...
Well?
Who cares?
Ignore all the ignorant trolls complaining about this one.
- Frank Davidson
EVP, PepsiCo Marketing.
We only just got caffienated Mt. Dew recently in Australia. Why do you guys like it so much? It's terrible...
This is an old idea and it failed miserably before: http://money.ca.msn.com/savings-debt/gallery/gallery.aspx?cp-documentid=23512850&page=3
There is a very accurate stereotype of *gamer* nerds surrounded by pyramids of empty mt dew cans.
Nobody who drinks mountain dew is awake in the morning.
When I saw this headline coming up in my feed, I thought it was from The Onion. THEN I saw the familiar /. logo...
"Trust me - I know what I'm doing."
- Sledge Hammer
Judging from the music used in their commercials, it'll make you feel like a saint too
Mountain Dew already has orange juice concentrate in it. If someone wants juice with a kick, drop an open 5 Hour Energy into your glass of juice.
What their consumers really want is for Mountain Dew Throwback to replace regular Mountain Dew.
I had one this morning, it says "diet mtn dew" on the can.
Seriously though, it already tastes citrusy. Close enough for me.
they are looking for an alternative to traditional morning beverages and newer, hip way of developing diabetes.
When I was a kid I always enjoyed road trips to the US because of the wide variety of junk food available down there, but it's only recently dawned on me just how much junk food you guys actually consume.
On a recent trip into New England I had to go to a supermarket, and it was pretty astounding when I actually stood back and noticed things. The section with 2L bottles of pop was at least twice the size of an equivalent Canadian supermarket, and the section with actual fruit juice was probably only a third of the size of one here, with not nearly as much variety.
I mean, I love pop myself, but just how much of it do you guys drink down there? Is it served with every meal or something?
Does it make you happy you're so strange?
It's what plants crave!
The technology implications of this...
Our customers are looking for a way to start their day with yellow 5 and caffeine in the morning, and we've realized that giving it the veneer of health by throwing in some juice concentrate does the job well while also ratcheting up the sugar levels.
For the consumer who wants to embrace a sugar-loaded diet and a diabetic lifestyle, Kickstart is exactly what theyre looking for.
This story seems like an ad more than anything else. Just saying.
Crab Juice (please!)
+ http://www.liveleak.com/view?i=273_1350970132&comments=1
^o^!
Any word on if this stuff contains BVO like regular Mountain Dew? I would hope the answer is "no", but I've been wrong before.
today is spelling optional day.
There is a minifridge standard? Does Microsoft ignore it?
will people realize that a life that requires copious amounts of stimulants to maintain it, isn't really a life worth living.
Don't complain about syntax, grammar, or spelling. There is no.hell like input on android.
Programmers too. A 36-pack precisely fits in a mini fridge.
No coincidence. Real programmers (or at least real old programmers) program in 36 bits.
"Science flies us to the moon. Religion flies us into buildings." - Victor Stenger
Hey, I know Slashdot is somewhat retro, but this submission really seems like a thing of the past. You know, when we all were still 14 in 1998, when Slashdot was still the most awesome website on the interwebs? In 1998 I could still guzzle down a couple of cans of soda a day without worrying about my weight. But it is not 1998 any more and I am not 14 any more. I bet the average visitor of slashdot is in his thirties by now.
So, who in their right mind is interesting in learning about drinking sugar-water in the morning, even if it is infused by fruit juice? How is it news that some obesity-spreading conglomerate is launching another attack on the nations health?
Come on Slashdot. I have not complained for years, but WTF!
Real men just put OJ in their morning coffee
Join the Slashcott! Feb 10 thru Feb 17!
I won't be satisfied until SURGE returns. http://fb.com/surgemovement has something like 14k members now, and a billboard outside the Coca-Cola HQ...here's hoping Coke listens and at least does a throwback.
I am still waiting for "Hitler did Nothing Wrong" Mountain Dew. (http://readwrite.com/files/files/fields/dub%2520the%2520dew.jpg)
Troll is not a replacement for I disagree.
I'm sure it's going to be something like 200 calories per serving, 2.5 servings per can. What a way to start the day!
It couldn't truly be considered a standard if Microsoft didn't ignore it.
Time is an illusion. Lunchtime doubly so. ~ Douglas Adams
Shredded coconut? Coconut water? Coconut milk? Coconut cream?
I'd like to try, but can you be more specific?
For large sets, this will be our guide even unto death, for the LORD will work for each type of data it is applied to...
Just drink some tea or something, for God's sake. Or just have a healthier diet overall, and then you won't need a "kick" in the morning. Sometimes I can't fathom the kind of crap people gleefully dump down their gullets.
PepsiCo is not the company I am interested in hearing this from. Please let me know when AB-InBev has a new beverage for breakfast.
Don't fight for your country, if your country does not fight for you.
Your consumers don't drink "traditional morning beverages."
Mt. Dew takes like what I imagine fermented piss would taste like.
Yup, the taste of fermented piss without the smell!
Coke will no longer be the breakfast of champions?
A classic 36 bit computer:
http://www.columbia.edu/kermit/dec20.html
I don't read your sig. Why are you reading mine?
How about starting the day with a big glass of water? Your body just spent all night repairing/performing maintenance, and it would really appreciate having the water it used (that stuff you peed out first thing after wakingup) replenished. Certainly more so than dehydrating beverages such as coffee and sugary juices.
The Internet King? I wonder if he could provide faster nudity.
Now all we need is for Chef Boyardee to start selling Sketti.
N4st0r, trixx0r h0bb1tz0rz! Th3y st0l3 0ur pr3c10uzz!
Lemme guess, 2nd or 3rd ingredient listed on the label is gonna be HFCS (High Fructose Corn Syrup)??
Ah...nothing like a little boost to the old obesity rate.
Light travels faster than sound. This is why some people appear bright until you hear them speak.........
I got a Mountain Dew for breakfast this morning, because the coffee just wasn't doing the trick today. Under ingrediants: Carbonated Water, High Fructose Corn Syrup, Orange Juice.
We also already have Throwback, diet versions (doesn't that defeat the purpose of Mountain Dew?), Code Red, Live Wire, and those weird flavors you can only get at Taco Bell. Mountain Dew also has an Engergy Drink line.
A Breakfast Mountain Dew? Last I checked, it already exists. Just call it what it is - a new Mountain Dew flavor.
Ah, those 9-core Ataris! Super Custer's Revenge! Now with more pixels!
Who cares about this press release. The ads on slashdot should stay in the designated adspace.
Twinstiq, game news
Well, what about a caffeine ban only for children under 18?
Why regulate any food for kids under 18? They have metabolisms that can handle anything you chuck in there.
If you're going to go full nanny, start taking away stuff from people as they get older.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Even in current Mountain Dew, HFCS is #2, and orange juice is #3.
So if Mountain Dew is already highly sugared and caffeinated orange juice, how is the new product any different?
coconut juice is orgasmic.
Coconut juice might look orgasmic, but in reality it comes from coconuts.
I hope they make a diet version (or "light", since the probably-miniscule amount of fruit juice they put in would still have sugar in it naturally). If so, I'll at least try it. Diet Mt. Dew was the first good tasting diet soda.
8.3 percent alcohol by volume.
Need to get an early start if you expect to stay drunk all day long.
there is no way they'll depend only on that amount of sugar, at the very least they'll pack it full of artificial sweeteners.
This is a joke. I am joking. Joke joke joke.
Mod parent up. I've noticed signs for this at my local Taco Bell drive-through for a while.
Our consumers told us they are looking for an alternative to traditional morning beverages
"You idiots keep on drinking coffee, tea, or water in the morning, which gives us no profit! So yet again we'll try to sell you on soda pop for breakfast...."
What is this? The third or fourth time they've tried this? I'm waiting for the Pepsi as a bed time drink on your night table....
Three Squirrels
but this 'story' still came up. Idle really was the beginning of the end.
You mean, Mt. Dew wasn't ALREADY a breakfast drink???
I've abandoned my search for truth; now I'm just looking for some useful delusions.
Give me Brawndo instead.
Mt. Dew takes like what I imagine fermented piss would taste like.
I've tried both. Mt. Dew actually tastes slightly better.
I've abandoned my search for truth; now I'm just looking for some useful delusions.
I wouldn't want to dilute the pot of coffee I down before leaving the house.
love is just extroverted narcissism
You pour it into the coconut and drink it from the coconut with a straw. It makes you feel like you're on vacation. When you've finished a lovely bunch of them, you can construct a radio from them.
When they came for the communists, I said "He's next door. Take him away. Goddam commies."
I remember growing up in the 70's and 80's, it was really common for kids to make regular trips on their bicycles or on foot to the nearest 7-11, grocery store or dime/drug store and buy candy as snacks. Most of it was cheap, and it was just sort of "the thing to do" as a kid to spend a little bit of your allowance money or spare change you found.
I don't think I really fit the profile though, because my mom was a registered nurse and really paranoid about controlling what we ate. Unlike most of my peers, I never had snacks between meals and I practically never wanted to spend any of my money on candy. On the other hand, both of my parents were oddly ok with eating dessert after dinner as a ritual every night, so I got my share of "junk food" that way (as long as I ate my other food first, since that was the rule).
I recall getting soda most times when we went out someplace to eat, but that was the exception to the rule. At home, we had 2% or skim milk for lunch or dinner pretty much every time (and orange juice for breakfast).
These days as an adult? I rarely drink milk because frankly, I'm so sick and tired of having had it with meals every frickin' day of my life growing up.... I do drink a lot of soda, although the rest of my family tries harder than me to avoid it. Sometimes I have some apple or grape or cranberry juice with dinner, or sometimes just a glass of water. But yeah,a glass of soda just as often.
It seems like the younger people, today, are far more interested in the energy drinks and sports drinks than the carbonated sodas .... but I question whether that's really any more healthy? There seem to be an awful lot of side effects showing up from the energy drinks, and some of the sports drinks are filled with chemicals that may or may not really be so good to consume in very large quantities.
Meanwhile, the teenagers and 20-somethings I knew who really drank a LOT of soda? They actually weren't, by and large, among the overweight/obese people I knew. I think the truth is, a lot of people realize such things are a "vice" of theirs, so they compensate by trying to eat or behave more healthy in other respects to offset extra "empty calories" of soda.
Really? I can't be the only one who uses whatever the hell I want--Coke, Mountain Dew, you name it--as a morning beverage. With caffeine, it even has an effect similar to coffee. Why the hell is something like this needed?
Yeah, I just meant calorie wise. I don't care about artificial sweeteners. They're what make diet mt dew taste good.
Yep.
Lemme guess, 2nd or 3rd ingredient listed on the label is gonna be HFCS (High Fructose Corn Syrup)??
Ah...nothing like a little boost to the old obesity rate.
Yup. Watch this presentation Sugar: The Bitter Truth (or on the UCSF site http://www.uctv.tv/shows/Sugar-The-Bitter-Truth-16717) by Robert H. Lustig, MD, UCSF Professor of Pediatrics in the Division of Endocrinology.
It's over an hour long and he explores the damage caused by sugary foods. He argues that fructose (too much) and fiber (not enough) appear to be cornerstones of the obesity epidemic through their effects on insulin. Fructose gets metabolized in the liver like alcohol, but with some nasty hormonal and cholesterol-raising side-effects.
It must have been something you assimilated. . . .
I just want to know how this will taste on coco-puffs.
You may also want to see Fat Head. It's on Netflix. He makes the argument that the reason that people gain weight is by having too much carbohydrates (which the body is exceptionally good at turning into glucose), and that we should be eating a higher fat diet. He then proves the point by eating nothing but fast food for a month and losing weight, by restricting his caloric intake, avoiding foods that tell the body to store fat (carbs), and getting a reasonable amount of exercise.
Basically the same point... carbs trigger the insulin response, which tells the fat cells to start storing fat. Even if you're getting 1000 calories less than you should be, you won't lose as much weight as expected (and may not lose weight at all) because carbs tell the body to store fat.
...under their amp energy drink line it was called energy juice see here. I loved the stuff but it didn't sell well enough for them so they axed it. I wish they would just bring energy juice back because it was awesome!
mouth on a regular basis, all I can say is there should be warning labels on all fizzy beverage containers. For some reason there are a lot of stupid people in the world who think that drinking soda all day long is OK, even as they look in a mirror and see their teeth turning black.
One recent patient, a 28 YO female, who will probably be in complete dentures within 5 years, told me she cut back from 3 six packs of the Dew per day to only one because her physician told her it was wrecking her teeth and making her fat. By the time she got to me I had to extract 8 of her remaining teeth and fit her for partial dentures. She reported that her teeth didn't start hurting until just before she came to see me in spite of the fact that 3 of her teeth had no clinical crowns left at all (they were rotted down to the gum line).
The combination of acid and sugar is the worst thing for your teeth, and generally not good for your body either.
Drink water.
Again, welcome to Slashdot run by Dice!
Ever heard of Morning Dew? Now we just need one for toilet dew... Chocolate Mountain Dew!
The G
To me, it exists in the class of "utility drinks". That is, drinks you don't consume because you like the taste or are thirsty, but drinks you consume for some specific purpose.
I used to drink two-liter bottles of Mtn Dew at a time. Not because I wanted or cared for the caffeine, but I really did like the taste far more than any other soda.
I don't really drink soda any more but I still have some Mtn Dew from time to time just because I like the flavor.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
I've heard those points you make and believe they're probably correct. The main problem with fructose is that it is *only* metabolized in the liver, whereas glucose can be metabolized by every cell in the body. Furthermore, fructose is metabolized very much like alcohol, but also raises bad cholesterol and does some other nasty things. The video has a very detailed and informative explanation of how glucose, fructose and alcohol are metabolized. Increased fiber helps mitigate the bad effects.
While it's long and very detailed in places, I can't recommend the video highly enough. Definitely made me (almost) completely eliminate my soda consumption - one a day two years ago, to one every couple of weeks (or fewer) now. I experimented last year and only had about five sodas the entire year.
It must have been something you assimilated. . . .
Add vodka, and we're in business. Breakfast of, uh, champions.
http://www.youtube.com/watch?v=gDW_Hj2K0wo
How does he eat fast food without getting overloaded on carbs? Around here, fast food is pretty much chips (fries for you Americans), burgers, pizza and battered meat - all carbs-heavy.
Just because you're paranoid doesn't mean there isn't an invisible demon about to eat your face
You can ask him for his food diary, if you like. The contact link is on the website I linked.
In short, he had diet soda, iced tea, or water for every drink, and that was about it. He was shown eating the bun on his hamburger in many shots during the film, so I don't think he even tried ordering meals without the bun (which most fast food restaurants will do if you ask for it).
He probably did avoid the chips, but I don't know for sure. I haven't read the food diary. But as carbs go, chips and crisps are actually pretty good for you, because they have a lower glycemic index than other more processed carbs.
Yes because the pile of chemicals that make up artificial sweetners is so much better than the HFCS. This is why I prefer to drink the "throw back" drinks when I can get them or good old fashioned home brewed sweet tea if I can't, you don't seem to need nearly as much sugar as you do HFCS to get the same taste in a drink.
ACs don't waste your time replying, your posts are never seen by me.
It is certainly "better" in that I'm not drinking several hundred calories (in multiple cans' worth) of empty calories a day.
Yes, I know there are some studies that claim that diet sodas can make you eat more. At least for me, it was an easy way to cut out lots of empty calories (even though I eat other junk food).
drinking caffeine-free Mountain Dew is like going to a prostitute for a hug
PS
I feel regular Dew is too sweet even compared to other regular sodas and diet Dew doesn't taste as good as other diet sodas. I drink diet cola or take caffeine pills.
I listen to both RIAA and non-RIAA stuff if I like the music, tangential business/politics nonwithstanding.
You put the lime in the coconut and you drink them both up.
Jesus was all right but his disciples were thick and ordinary. -John Lennon
I've given up sugary drinks and diet drinks. Neither are good for you. Carbonated water (and optionally a bit of fruit juice for flavouring) satisfies my bubbly drink cravings these days.
It probably has just enough fruit juice to get around school districts and states that prohibit sodas but allow fruit juice in schools.
Is there any company making actual carbonated fruit-juice?
(Ideally carbonated caffeinated fruit juice. But I'm just asking.)
Science is all about firing a drunk pig out of a cannon just to see what happens.
This version is the highly sugared and caffeinated unspecified fruit juice product.
How to lose weight... There are obviously many ways (and many endless detours) but here's my experiences.
1) Diet drinks don't work; they actually made it worse. When I started trying to lose weight I was 115 kg and after a year on diet sodas only I had gained 10-15 kg!
2) Eating less works far better than eating low-fat. Carbs, fat... all is good in decent amounts. Eat more smaller portions.
3) Water is good, really good. When you're really thirsty, drink (lots of) water, not sodas. Most people tend to drink too small amounts of water, even including sodas and what's in the food.
4) Sugar-sodas are fine for recreational purposes.
5) Supplement with the greens you like. Avoid oily dressings but salt & pepper is okay.
My results:
November 2011: 145 kg
November 2012: 103 kg
February 2013: 96 kg.
"For every complex problem, there is a solution that is simple, neat, and wrong." -- H.L. Mencken (1880-1956) --
As advertised by The Dubliners @ http://www.youtube.com/watch?v=-slbQajQMoY ? Sure, lad, tis a grand way to kickstart a day!
Thank you both for those links, I shall watch them both with interest. While downloading /Sugar: The Bitter Truth/ for later viewing, I watched /How Bad Science and Big Business Created the Obesity Epidemic/
http://www.youtube.com/watch?v=3vr-c8GeT34
which was equally fascinating a thesis, and delivered exactly what it promised. It's shocking that the lies and corruption run so deep.
Also FatPhil on SoylentNews, id 863
Ever considered drinking...er.....water?
Light travels faster than sound. This is why some people appear bright until you hear them speak.........
Yes, I drink lots of (tap) water too.