Salesforce.com To Cut 200 Jobs Despite Its Expectations To Make More Money
Dawn Kawamoto writes "Sometimes, making more money is not enough. Just ask Salesforce.com. The SaaS company announced it would cut 200 jobs, during its second quarter earnings call. The cuts are coming, despite the company raising its revenue forecast for its fiscal year. Salesforce.com says it's initiating the cuts to reduce overlapping roles and to (you guessed it) gain 'synergy', following its effort to meld its cloud marketing platform company ExactTarget with its social media market suite Marketing Cloud. And apparently this isn't the first time Salesforce has tried to squeeze out those nebulous 'synergies.' It reportedly cut 100 jobs in October, when it merged its social media platform companies Radian6 and Buddy Media."
Slashdot corporate sycophants justify this using "shareholder value" in 3...2...1....
Given they are not a charity, I don't see the issue. Maybe they have 200 people just fetching coffee that they just realized don't really contribute to the company. Layoffs are often a way to gid rid of dead weight.
SalesForce is a company. Their job is to make money for their share holders. If the management decides that they have overlapping roles then it makes sense to retire those roles. I am sure they have a policy to hire within first, people can always reapply if they like working for the company.
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Next they should try some principles of Distributed Blue Sky Solutioneering.
Revenue is not the same as earnings Full Year FY14 Guidance: Revenue for the company's full fiscal year 2014 is projected to be in the range of $4.000 billion to $4.025 billion, an increase of 31% to 32% year-over-year. GAAP net loss per share is expected to be in the range of ($0.44) to ($0.42) while diluted non-GAAP EPS is expected to be in the range of $0.32 to $0.34. The non-GAAP estimate excludes the effects of stock-based compensation expense, expected to be approximately $511 million, amortization of purchased intangibles related to acquisitions, expected to be approximately $146 million, and net non-cash interest expense related to the convertible senior notes, expected to be approximately $47 million.
Look at their aquisitions:
Sendia (April 2006)[8] – now Force.com Mobile
Kieden (August 2006)[9] – now Salesforce for Google AdWords
Kenlet (January 2007) – original product CrispyNews used at Salesforce IdeaExchange[10] and Dell IdeaStorm[11] – now relaunched as Salesforce Ideas
Koral (March 2007) – now Salesforce Content
Instranet (August 2008) – now re-branded to Salesforce Knowledge
GroupSwim (December 2009) – now part of Salesforce Chatter
Informavores (December 2009)[12] – now re-branded to Visual Workflow
Jigsaw Data Corp. (April 2010),[13] – now known as Data.com
Sitemasher (June 2010) – now known as Site.com
Navajo Security (August 2011)[14]
Activa Live Chat (September 2010) – now known as Salesforce Live Agent[15]
Heroku (December 2010)[16]
Etacts (December 2010)[17]
Dimdim (January 2011)[18]
Manymoon (February 2011) – now known as Do.com[3]
Radian6 (March 2011)[19]
Assistly (September 21, 2011) – now known as Desk.com[20]
Model Metrics (November 2011)[21]
Rypple (December 2011)[22] – now known as Work.com
Stypi (May 2012)[23]
Buddy Media (May 2012) for US$689 million[24][25]
ChoicePass (June 2012)[26]
Thinkfuse (June 2012)[27]
BlueTail (July 2012) – now part of Data.com[28]
GoInstant (July 2012) for US$70 million [29]
clipboard.com (May 2013) for US$12 million [30]
ExactTarget (announced June 4, 2013) for US$2.5 billion[31]
EdgeSpring (June 7, 2013)[32]
-- http://en.wikipedia.org/wiki/Salesforce.com#Acquisitions
I can see why they need to 'reduce overlapping roles'!
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Let's call it what it is: a euphemism for "giving one person the job of several people."
It is quite normal that after a company has grown and hired more and more employees, that the time comes to get rid of those employees who didn't contribute the value that they are paid for. As uncomfortable as it is for someone to lose their job, most of the times it's not the productive people who are being let go - it's the dead weight. Truly good employees are hard to come by so if you happen to just be in the wrong place at the wrong time then it sucks, but you won't have a hard time finding a new job. Even in a less than stellar economy really good talent is always in strong demand. If you are incompetent, all bets are off and good luck to you.
Scott
Would these 200 jobs, by any chance, be jobs in their sales force?
This has been making a lot of news in Eastern Canada, because Salesforce (who bought local company Radian6) got a payroll grant from the government to go out and create 300 jobs with. ...
So naturally they cut a bunch of other jobs. The government has been scrambling ever since to not look like total morons for giving them money at all. Which is good, because corporate welfare schemes are always a ripoff for taxpayers and the only way it'll ever stop is if politicians start to get embarrassed for doing it.
-- "So they told me that using the download page to download something was not something they anticipated." - Bill Gates
just throw more big data at it.
When companies are merged, certain departments like HR and finance have duplicated roles that need to be handled somehow. Given the size of the companies acquired recently, this seems to be all this is. Move along...business as usual.
Have no fear. I'm sure this will result in lower prices for all their customers!
In the best case, they laid off the people who do pointless UI changes. They probably didn't do that though. If it's like a lot of other companies, they're preparing a pointless UI change now, and the people who are going to propose it are the people who just got promoted via the Peter principle.
The stockmarket's it's OWN worst enemy: When you cut jobs you cut payrolls (easiest overhead to control) - leaving people in "hand-to-mouth" existences usually. THAT means that THEY aren't going to buy your goods & services, much less stocks... get it? They're, long-term, going to DEVALUE themselves.
* Stockmarket: It's a long-term self-defeating craptable (that gets cheated via insider trading all the time too no less - no better than Las Vegas, & like it too? The "house" (brokerage) ALWAYS wins as well!)
It's bullshit!
When those buying those 'products' (tangible or intangible services) can't do it anymore? It 1st forces costs to go up. 2nd, it makes the "little guy/mom & pop" outlets die... forcing suppliers to offset the loss raising costs.
This continues thru the ENTIRE "ECONOMIC FOOD CHAIN", until death results.
However - those "@ the top" don't give shit, since "I got mine"... yea? Great - until the dollar collapses, then your "Holy Dollar/Ca$h" isn't worth squat (sure, dump dollars for other currencies or assets, but they'll devalue too - since "when America catches flu, the rest of the world gets a cold" economically, @ the VERY least!) - in the end, hyperinflation results (especially from b.s. like sub-prime mortgage package ripoffs occur, robbing the working middle-class yet MORE, along with offshoring & outsourcing as well)... NOBODY, 'wins'.
Greed is DESTROYING the economic systems of the planet, period. What "spooks me" some?? Potential dollar collapse, if its "petrodollar" status goes away.
APK
P.S.=> This is what happens, when MONEY become YOUR GOD, & the "billionaire boys club" @ the top (rather those JUST under them, TRYING to be the 'bbc', struggle to get there, always @ the cost of others) - this is "economics 101" level stuff...
... apk
I think I've finally deciphered the word: syn- means "together": -ergein is "to work". Therefore, "synergy" means "working people up en masse".
Ezekiel 23:20
After the recent loss of future revenue streams (ie, I lost my job) I decided to restructure my expenses (ie, spend less) so that I could gain synergy (ie, ???).
Revenue is not profit. It's entirely possible to increase revenue while losing increasing amounts of money.
While I'm at it:
Wealth is not income.
"Literally" isn't for emphasis.
Feel free to add to the list.
This was covered in detail already the last time this happened. Payroll rebate programs have clauses to protect against this. They only get the money when they make their hiring numbers. They have not made those numbers so have not gotten a dime.
These layoffs suck for the region and I have close friends who have been directly affected, but mis-reporting the situation with false truths helps no one.
I've said this before. Companies are not in business for the sole purpose of creating jobs. Creating jobs is a side effect of doing business. This business, as other commentators have pointed out, is eliminating unnecessary workforce because it will make them run more cleanly and ultimately end up with more profit. This should be indicative of what is likely to happen if you cut taxes for businesses -- they will add that money to their bottom line, but will continue only to hire new workers if they need to. That's why I don't buy it when politicians claim that corporate tax breaks will create jobs.
I know I'm off topic, and I don't think Salesforce.com is doing anything wrong here. Just sick of people claiming tax breaks will fix the economy.
Just not in the U.S. They offered me a position last week.... in Mexico.
But go on, wax poetic on free-market capitalism.
A company like SalesForce can benefit hugely from technology, automation and new platforms. Virtualization/New Storage and DC etc.
Just wait we'll see MANY IT jobs being lost soon, this is a sector RIPE for inovation and automation. A datacenter shouldnt have peoples cabling messy shit, and putting servers in and out, 10 years ago it was a mess to manage, it's getting easier every year. Why wouldnt a DC be ~no touch in 10 years?
Software at the same time is sort of following the same trajectory, less people needed to maintain and develop.
The industry, or at least for those who do more menial work, is going to collapse. There won't be anymore high school grads 2 years out making 90+k in technology.
If income is increasing, cutting jobs typically means a company is unable/unwilling to diversify or unable/unwilling to add value to current services.
Views expressed do not necessarily reflect those of the author.
Have you thought of that?
cutting workforce and costs, while raising revenue 'forecasts' are often signs that a company is, or will soon, looking to sell itself off.. and those are very common ways to make the books "look good" at least at first glance... and in this economy, in this new 1984ish world.. "cloud" services may have peaked.. get out, and cash out, while the gettin's good.
Their earnings report really wasn't good, and yet the stock went up over 10% and made a new all-time high. At some point the stock will crash, but when?
When did they give their last speech to employees, extolling the virtues of being loyal to the company, and pulling together to do whatever it takes, in the spirit of blah, blah, blah?
now what are we going to do with all these people that we don't need to work thanks to 50 years of productivity gains? Right now the plan is to let them starve so they can depress wages and increase the share of wealth (and power) for 1% of the world.
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Not only is this reduction in redundant staff probably appropriate, but this is one of the rare situations in which "synergy" is used in a non-lame, non-stupid way.
When two companies merge, the hope is that the two joined as one company will be more effective than they were when they were working together, but separate companies. Synergy is a reasonable word to describe that.
But unsurprisingly, that synergy does not always happen. You're combining two companies, with two different cultures, perhaps incompatible systems, perhaps conflicting ideals. And you're certainly going to have some redundancy. For example, in each company, you probably have one person ultimately in charge of technology. Now you have two, and have to work that out. You also have one person ultimately in charge of smaller things: The phone system, for example. Now you have two. These things have to be worked out.
A successful merger in which some people don't get laid off would be very surprising.
I'm sick of this shit. Just because they're improving profits doesn't mean there still isn't waste. Business isn't a charity and an employer doesn't owe an employee anything beyond the terms of the employment contract freely agreed to by both parties.
This belongs on a market news website and not Slashdot.