Justine Sacco, Internet Justice, and the Dangers of a Righteous Mob
An anonymous reader writes "So what exactly was the injustice that everyone was fighting against here? There were no pro-Sacco factions, nobody thought her comment was funny, and it became clear early on that her employers were not going to put up with this. It was quite easy for groups to unite against her precisely because it was such an obviously idiotic comment to make. By the time Valleywag had posted her tweet, the damage to her career was already done; there wasn't any 'need' for further action by anyone. The answer is a bit darker – this wasn't really about fairness, it was about entertainment."
Wow, I feel like I understand the issue so well now! Thanks, samzenpus!
Was anyone actually offended by her remark?
Or do people just like being outraged?
And never get another one again. Unless it's PR spokesperson for the KKK.
Your hair look like poop, Bob! - Wanker.
That if you tweet (blog, comment on TV etc) something incredibly stupid under your professional name, you might find that your tweet went viral?
The author makes a valid point when he says that there is no evidence that her account was hacked, but what if it were. Indeed. What if your account gets hacked, or someone sets up an account pretending to be you, and then they post something provacative or outrageous. A lot of damage can be done before you even have a chance to respond.
Proverbs 21:19
Was there ever some kind of doubt that this was about watching somebody fuck up and then get hounded mercilessly? Anybody?
People get off on blood sports and mob violence, this is the mostly-legal and really easy flavor.
This is really a ./ post? Really? This isn't an issue of someone tweeting stupidity and being harassed by people who are just like her? What a waste of energy.
Is it really too much to ask for the "summary" to actually provide even the tiniest morsel of context?
This sig left unintentionally blank.
This might be the worst "summary" I've ever seen on slashdot.
The best thing about UDP jokes is I don't care if you get them or not
This is why it is foolish to use your real name on the 'Net except when formally publishing something you want referenced from your CV.
Companies need to stop coddling rich morons from overpriced schools and instead hire talented working class people who can actually get the job done.
For those who didn't RTFA, her tweet said:
"Going to Africa. Hope I don't get AIDS. Just kidding. I'm white!"
I thought it was intended to be darkly ironic, reflecting an awareness of the privileges that the poor in africa don't have. It was an ugly truth, but censoring her for saying it doesn't help anyone except people who would rather pretend that aids in africa isn't a problem that lines up with race and economic status. She wasn't saying that aids is a disease for black people, she was saying that too many black people don't have access to the resources to protect themselves.
Compare this to the Duck Dynasty thing where the guy really had no sense of irony, the surface meaning of his words was the intended meaning.
When information is power, privacy is freedom.
People called foxes vermin and hunted them with a pack of dogs.
Now people call other people names and hunt them with a pack of other humans.
Aside from that, the basic drive is the same. It's a relic from our caveman days, so far as I'm concerned.
John_Chalisque
It's something anyone who grew up in a small town understands: when you do something stupid in public, everybody will know about it. In a big city, if you make a fool of yourself at a bar, you'll be the laughingstock of the patrons for a couple weeks until someone else comes along. You'll be the butt of jokes from your friends for a while. But the world at large will be pretty much oblivious. In a small town it's different. Everyone in town will know someone who was there, and what would've been a miniscule fraction of the big city will be 90% of the small town. But it'll still mostly be shrugged off, because again everyone in town's been there. Anyone who rags on you too badly will have their own foray into foolishness brought up and bandied about again, and they'll shut up and let it drop. And individually you learn early on what kinds of things will merely make you look foolish vs. what things will cause serious town-wide outrage, and you avoid doing the latter kind.
The Internet is more the small town than the big city. People assume that nobody will find out what they said or did in public, but the anonymity of the big city just isn't there. And the person in question is what makes a lot of these things such a big deal. We don't see a big flap over the thousands of stupid, racist, bigoted comments ordinary people make every day. In this case though, as with the "Duck Dynasty" case, it's not an ordinary person. It's someone who ought to know that their comments are being broadcast to a much larger audience, and who ought to know how those comments are going to be taken. And they go ahead and make them anyway. That's what makes these things go viral like they do.
Ms. Sacco deserved everything she got. Nothing more, nothing less. If you do something so overwhelmingly and obviously stupid as what she did, and then compounded that stupidity by getting on a plane and going offline for several hours, what do you expect is going to happen? The author of the article is just trying to twist this sordid tale into some kind of cautionary example of the excesses of "internet justice." Meanwhile, kids are killing themselves because they're being bullied for doing nothing other than being themselves. Where's the author's outrage over that? Ms. Sacco neither has the excuse of being a child, nor the defense of having done nothing to offend. If you do something so stupid that NOBODY is willing to defend it, then why should she not suffer the consequences? One should also consider that the kind of people who would even entertain making such offensive remarks in a public forum are not the kind of people who are so easily shamed. They tend to be sociopaths who end up hardening their self-image in response to the outrage. Don't weep for the likes of her.
It is a public lynching by a bunch of hypocrites who just want to show there moral superiority in a cheap way.
Instead, get your ass into a hospice and show your moral superiority there by actually helping out.
Her father is a South African billionaire, so I think she'll be okay.
Wow. I have mod points and want to use them all to negatively mod the "summary" to "Incoherent".
What is this shit? I have no idea what this is about. The submitter needs to learn about something called context.
(1) PR professional goes viral to a degree that she only dreamed of before (but it's not pretty).
(2) People talk about her comment.
(3) People talk about people talking about her comment.
(4) People talk about people talking about people talking about her comment.
The point of her being fired has nothing to do with public outrage, hysteria, infotainment.
This person is a highly paid corporate PR professional and her tweet showed that she is not that good at her job after all, thus being fired. My wife is a PR professional who would never make such as stupid mistake, because she's a professional to the core at all times.
Did you ever wake up in the morning, with a Zombie Woof behind your eyes? -- FZ
I spend more time in IRC than I should, but often we crack jokes about how a product "Has aids". I won't go into all the other things we talk about, but it's like a bunch of 30-40 year olds pretending to be 14 again. It's all jest, and in good fun. Doesn't mean we're homophobic (one of our regulars is Homosexual) but even he takes all the jokes in stride, because we're all friends.
I know folks from the last generation, before political correctness became so steeped in our culture. They give each other shit for fun. A venerable fountain of racial slurs and epitaphs flow freely from them, with no concern for peoples feelings or political correctness. It's a short form of hazing, to see if someone can congeal in the workplace, put aside differences and work well with others.
Those days are gone. What we have now is a work environment of walking on egg shells and carefully measuring each word for fear of offending someone. We spend an almost equal amount of time worrying about in office politics as we do actually working. I don't like it.
I'm sorry, but I thought her comment was kind of funny, and had some truth to it. Let's face it, some of the black dominated governments in Africa helped AIDS to spread by denying the disease for many years.
When making a summary, it helps to explain who the subject is if they're a not someone famous (to explain why we should care).
It also helps to say what the subject did so we know what was done.
Following these rules, it'll make it much easier for us to ignore stories about PR people who made poorly thought out/poorly written statements on their Twitter accounts.
Human beings are monsters in these situations.
https://en.wikipedia.org/wiki/The_Monsters_Are_Due_on_Maple_Street
Simple as that. Not every random thought you have is worth Tweeting, Facebooking, or whatever brand name to verb is out there.
And to those that were outraged enough to tweet just how outraged you were: just consider actually doing something useful, or saying nothing. Not every little thing affects you personally. Not every racist, sexist, homophobic or just plain dumb comment deserves outrage and shaming by the trolls, err, masses. In fact, most if not all don't.
Sure, if you know somebody in person and you were offended by their remarks then talk to them. Educate them. Make them deal with you as a person. Real life consequences are what matter.
This behavior drives wedges in society and does nothing to actually address the real issues. Having real, personal conversations in our community does. I know it is easy to think of online social networks as communities, but they are not. It's where people live and interact on a daily basis is where real change happens.
Especially the one about the Brits etc......heh. But all were spot on. Embrace the suck.
Anonymous nobodies can say dumb thing all day long with lesser consequences because they have less to lose. If you are making your money in the public eye, you also suffer from its displeasure. There is no way around it. Also, everyone is a hypocrite when it comes to this stuff, people turn from supposed supporters of free speech, as if that should protect your job, to demanding resignations for saying the wrong thing all the time.
PR person makes racist joke on social media? That isn't job job ending. That is a career ending move.
There is no "-1 offended" or "-1 you don't agree with me" mod options for a reason.
Why people seem to forget that twitter is PUBLIC is crazy.
Sites such as "imgur.com" where you can anonymously "judge" other users are at the heart of this digital "mob mentality". Post a funny picture of a cat but misspell one word or use improper grammar and you'll be lynched by thousands of "downvotes."
In the real world with real consequences beyond "fake internet points", it gets even worse to the point people commit suicide from the aftermath of a social gaff.
The only way to stay safe is to not participate.
I support Justine Sacco. The trend to silence and punish anyone you disagree with (duck dynasty, c+=, Steve "losana" Martin, slashdot moderation, etc) is dangerous.
Do you even lift?
These aren't the 'roids you're looking for.
I couldn't believe this when I saw it. What really got me was WHY a PR "professional" would post something like this. She gets paid to put positive spins on corporate communications. Was alcohol involved? Did she think she was posting something for only her Facebook friends to consume? Did someone guess her supersecret password "password123" and decide to have fun? Turns out she was just being dumb. Don't they teach this stuff in college communications classes? (I guess that's why the communications majors were at the bars 6 nights a week while us science nerds were studying our butts off for little gain.)
True PR people can be amazingly good at what they do. Look at all the bad press heaped on BP after their drilling rig blew up, or the banks when the economy almost collapsed. The PR people were churning out positive spins on stories for all these companies...I really think they just live in an alternate reality and believe 100% in what they write.
I'm not a big Facebook person -- I only use it to keep up with family and old friends -- and I don't have a Twitter account. Maybe I'm old but I really don't understand the point of Twitter. Facebook I get, sort of. Twitter is a complete mystery to me, and it only seems like it appeals to people who want to stalk celebrities...excuse me, celebrities' PR departments. :-)
The permanent nature of Internet communications is very real -- once something is said, it can never be unsaid. It's what stops me from putting up the casual IT blog I'm interested in doing -- I'm paranoid about some employer somewhere taking offense with something that was said years back.
Senior PR executive has no clue about the consequences of sending out moronic tweets in her own name may have on her own image.
Tweet goes viral, everybody starts saying she's an idiot and because she's publicised who she works for her on the net, her bosses read it and think "PR disaster caused by supposed PR expert, obviously not such an expert after all". Employment ceases. Simple.
This is not about censorship, freedom of speech, political correctness. If you plaster your life, career and thoughts all over the web, expect consequences if you post stuff like this, and realise that those consequences may be beyond your control. I mean, you're free to walk into the boardroom and say loudly that you think every executive at your company is an asshole, but don't expect to get a round of applause for exercising your freedom of speech afterwards.
Why should I care or even know about this ?
you forgot to add she should be burned at the stake. You of course know everything she really believes, and has actually done besides this stupid tweet. You yourself have never done or said anything offensive in your whole life so be sure you pick up really big stones when you throw them at her.
Of course what she said was stupid, but why should the entire internet bury her? She was a nobody despite being a PR flick, and it appears was already taking flak from the few folks that actually knew her, so did she really need to get dumped on more than that? Isn't that what friends are for when go off the rails a bit? For goodness sakes, somebody managed to get to the airport to take pictures of her when she arrived? Pictures of a nobody who posted a stupid tweet!
I don't know if she is a decent person who just did something stupid, or is the evil sociopath you are convinced she is, but it would actually be nice to know before destroying her for all time.
Isn't this covered under freedom of speech?
Not saying she said something good, it was more duckspeak then anything.
but, she does have the right to say it.
I just feel personally, that this kind of internet Mob bullying is doubleplusbad.
Considering that majority of the people who have read or re-tweeted the post are from Europe or North America it would follow that the majority of outrage would also come from Europe or North America.
Unless of course you want to work for a company that agrees with whatever you said. Even if they are not openly racist, after the initial drama dies down there are plenty of companies that have management who buy into the idea that such things are liberal-pc-whatever in nature and thus hiring such a person is a quiet 'screw you' to a culture they don't approve of.
Devil's advocate:
What if that were a sarcastic comment aimed at the lack of help people in Africa get?
One can spin this however they want...
Instead of moderation, we have a mob.
Sounds like the 1% has their own kind of epidemic going around
Join the Slashcott! Feb 10 thru Feb 17!
That is a career ending move.
Not if she has any experience with duck calls.
+1
Mistakes will not be permitted.
Apologies will not be accepted.
ZERO TOLERANCE!!!
Forgiveness is weakness. Better ten thousand women lose their job then to have one Internet surfer be offended.
The smoke of burned souls is pleasing in God's nostrils, and the purpose of human organizations is to inflict suffering and damage on mankind through the systematic organization of hatreds.
Simple as that. Not every random thought you have is worth Tweeting, Facebooking, or whatever brand name to verb is out there.
But then why would Twitter and Facebook even exist?
[ and, technically, the noun to verb translation would be Twittering, but that's as just offensive as "Facebooking" - (shudder) ]
It must have been something you assimilated. . . .
So, wait, you're doing exactly what the writer of TFA is warning against?
Congratulations! You've just completely validated his point in the most spectacular fashion.
she was 100% correct.
On a per capita basis, Africa *IS* the place to catch AIDS.
There is nothing racist about it.
http://www.irinnews.org/report/99039/a-look-behind-the-statistics-of-south-africa-s-rape-epidemic
"South Africa has extremely high levels of sexual assault. “The prevalence of rape, and particularly multiple perpetrator rape is unusually high,” according to a 2012 report by the think-tank the Institute for Security Studies (ISS)."
Gee... I wonder why that would be...
South Africa - APE capital of the world
It's called "status whoring".
One way to top the competitor is to create a fake meme like heresy. Then you burn the witch. Liberals are disgusting hypocrites on race. Pontificating from leafy suburbs and secure toni-upper east side apartments about diversity? Do they even understand the contour of reality in Africa as it relates to HIV?
As a PR rep she can talk shit both ways in whatever context and at whatever grade level. It doesn't make her tweet darkly sympathetic with an ironic twist. It just mean she is adept at talking shit. The fact that she did it at all demonstrates she is only vacantly aware in heart and mind. Kind of like what a sociopaths sense of humor would be like if they had one.
I'm only arguing that she is not as smart as you think and nothing else related to the overall discussion.
Brought to you by Carl's Junior.
if there's a fight or an accident people don't help any more they pull out their phones and viddy it, modern media + youth = sociopathy
"If any question why we died, Tell them because our fathers lied."
The reason she was fired (and I'm not saying I agree with it) is that one of IAC's customers is "The Daily Beast", a far-left webrag. The Daily Beast is a nonstop conveyor belt of feminist, socialist, and (anti white) racist propaganda. No surprise that the owners of such a site would insist that IAC lash out against Sacco. Libtard money talks.
You can have my SIG when you pry it from my cold, dead hands.
Only sharing the surname is true, but a familial relationship will the billionaire has not been verified.
OTOH, flying F and making a big deal about other stinky passengers implies she paid full fare, so chances are she is well off enough.
People who seek attention should not cry when they get their wish.
A peek at Ms Sacco's twitter stream shows that she was trying really really hard to have people pay attention to her.
Mission accomplished. If the story lasts another few days, she will be getting a reality TV show. If it doesn't last another few days, she will regret having tried so hard to make a spectacle of herself.
You are welcome on my lawn.
"Tweeted something incredibly racist"
FFS, I see comments that are moderately stupid, but nothing actually "racist". The "righteous mob" doesn't figure in here. The mob is just as stupid as the victim. It's pretty much a non-story, as far as racism goes.
There is not a man or a woman on this planet who hasn't said anything equally stupid in their lifetime. I have. You have. Samzenpuss has. Taco has. Obama has, and Bush has, both Clintons - every single man and woman on the planet.
The politically correct crowd thinks those tweets were incredibly racist? Actually, the politically correct crowd is incredibly stupid. Screw 'em.
I'm in complete agreement with the Mighty Martian here.
"Windows is like the faint smell of piss in a subway: it's there, and there's nothing you can do about it." - Charlie Br
This problem is easy to fix, yet most people and companies are pushing in exactly the wrong direction to do so.
We need to promote anonymity on the internet. Doing so will do away with internet lynch mobs and "cyber bullying".
playing along with this idiocy?
Great company to have worked for, standing behind me like a rock and thanks a lot all you Twitter-Hyppocrites blowing up your egos showing your true face yet again!
Your post seems to presume that there are no Africans on any English language social media sites in the US or Europe.
FYI - I see nothing "racist" in those posts cited. I see some ignorance involved, based on some common misconceptions. Not racism.
"Projecting, much? Can't say I've ever cracked a racist joke about catching AIDS in Africa. I've never said the same or worse. The likelihood of saying the same or worse is pretty low for most normal people."
http://slashdot.org/comments.pl?sid=4514373&cid=45587511
Implying that all car dealers are corrupt.
Oh, this is good! You believe that all Americans are entitled assholes. Thanks, Dude.
"Don't tell me. Some dude with a blackboard told you about impending dictatorship?
I find nothing as amusing as the rage of the entitled. You live in the most free society on Earth (or so you're fond of bragging anyway) but as soon as the party that you don't support takes power or your income tax bill goes up a little (it probably hasn't, by the way, Obama has lowered middle class taxes, you're welcome) you're crying about being "oppressed". Yeah, right. Try telling that to people who have been unable to oust their dictator for 30 years and got hit with tear gas, rubber bullets, live ammo, and speeding vehicles [youtube.com] when they tried to do something about it. Try telling that to people in other Middle Eastern countries who get the crap kicked out of them in the street when they protest about blatantly rigged elections. Try telling that to women marooned in Islamic theocratic dictatorships and prevented from going to school.
Americans being oppressed by their own government? Ha! Gimme a freaking break! Get out of your suburban bore-hole and travel a little in this world before you start complaining about the evils of government."
You have plenty of posts in which you belittle people whose opinions prove them to be "uneducated" by your standards.
You sound very much like a politically correct American liberal. Where are you from?
"Windows is like the faint smell of piss in a subway: it's there, and there's nothing you can do about it." - Charlie Br
The NSA still exists. Obama hasn't reinstated habeas corpus or closed Guantanamo. James Clapper hasn't been charged with perjury. Dick Cheney was never charged with war crimes or profiteering. The Righteous Mob needs to get their act together, be louder, and be more focused in expressing indignation.
Woofie indeed.
Your narcissistic utopia, not so utopian when exposed to real people.
I'd go on a Vegan diet but the delivery time from Vega is too long. --brownkitty
I for one did find her comments to be hilariously funny. But then, I'm white...
Sticking your real name on every random thing you do on the internet is an incredibly fucking stupid thing to do.
Doesn't a peek at nearly anyone's twitter stream shows that they are trying really really hard to have people pay attention to them?
Sometimes justice is also entertaining, witness Hog Farmer Reality Show ZZ-Top guy Show or whatever THAT was. Here, doing the Riight Thing is also amusing. I think at cocktail parties of a certain sort this is politely referred to as a "teachable moment".
That said, in this case it's not *just perfectly* clear the remark was meant to aggressively hurt anyone or was indicative of a truly racist mind. She wasn't saying Africans are X [bad thing] , she was saying that .. fuck... I actually have no idea what the fuck she was saying. Neither does she probably. Twitter's part 95% submerged iceberg taking down otherwise unsinkable titans and goddamn faux paus factory throttle wide open trying to meet demand of footless mouths everywhere.
Do as I do. Stay away.
I point to previous news articles a few years ago where people of influence take advantage of local lack of education. This almost resulted in reverse genocide by rape. News article in particular 'A Cure for Aids. Rape a white virgin'. This was condemned by the government in charge and a education program was put in place to address the problem. But still raise concerns to all nationalities and women in particular. So her remarks were actual the reverse of the headline, stating that thing have changed for the better in Africa.
Another brilliant summary made my copying and pasting a couple of paragraphs from the middle of the story.
At the very least, you could have linked to an article that a) gave context to the story and b) quoted the actual comment which caused all the fuss in the first place.
http://www.bbc.co.uk/news/world-us-canada-25484537
Short version: dumb PR woman tweets "Going to Africa. Hope I don't get AIDS. Just kidding. I'm white." Hilarity (and a sacking) ensues.
systemd is Roko's Basilisk.
A more interesting side to this story is how people were able to figure out which airport she was flying to just by googling her name: https://www.twitter.com/Zac_R/status/414249210641653761/photo/1?screen_name=Zac_R
I'm not sure how that was possible by google - but it sure is a creepy thing.
The person who made that tweet ( @Zac_R ) was apparently able to talk to Justine's father before she landed, and took the pictures of her at the airport:
https://www.twitter.com/Zac_R/status/414278786449158144
ipv6 is my vpn
[ and, technically, the noun to verb translation would be Twittering, but that's as just offensive as "Facebooking" - (shudder) ]
People call it tweeting. For good or ill.
I had not heard about this! The whole thing is hilarious and I couldn't care less what internet mobs do to this person on the internet. Career destroyed? As it should be! She's not some dock worker loading boxes or customer support agent, she's a public relations douche.
Who says a Twitter debacle has to be about justice? Who says justice can't be entertainment?
I think this ignoramus just learned the old adage; she who lives by the sword dies by the sword. (For the stupid: Twitter is her sword.)
I think everything turned out just as it should have. Bonus: I am entertained.
What astonishes me the most about the tweet is the stupidity in posting it, given the presumed background of the person posting it. She seems to have forgotten that posts on public social media can get legs despite the nave assumption that it may have been meant for only one or a couple of people, and if she posted it to get wider attention, she underestimated its pushback. That is the kind of mistake a newbee on social media makes, not a PR person who is presumed to have some knowledge of how the medium, of Tweeting, works to promote a message.
The lesson here is that the door swings both ways. She is in public relations to create interest in the opinions of her clients, and yet she seems to have at least momentarlly forgotten how this all works, how social media works, how social media thrives on the easy, the facile, on low hanging fruit, on the predictable reactions of people. This is the biggest mistake one could make, which I think is why she got fired, and she deserved it.
That said, the incident is really my entry into criticism I have of the whole idea of social media, not only the limitations of blogs, which I have talked about before, but the whole idea of media companies, special interests, and businesses driving all communication through social media. To that end I am pleased that one of the opinion makers got burned, because I'd like to see the whole practice get discredited for suppression of public discussion that leads to problem solving, in the name of propaganda and business profits. It doesn't matter who the culprets are, one of Google, Facebook, Twitter, etc. etc. The flaw is the same, a few people who own social media outlets get to control discussion by setting topics and agnedas while leaving the public in blog comment form only, not discussion between themselves, really. The old USENET had a better media for people getting together and discussing and debating, which Slashdot has some of, but Slashdot is like social media in that its editorial staff controls which stories get out to a larger audience, and even though it supports context replies, which is a huge step forward, unless it supports something like a newsgroup hiererarchy, there will not be deep public discussions on it.
The people of the world need much more freedom to debate and have discussions than social media allows. Even though there are plenty of discussions on social media they don't go very deeply. Nothing about social media is nuanced, especially if what is needed is extensive analysis and problem solving. Most people who use social media avoid discussion and especially political ones, because it is too hard to add any depth, there is no useful structure to a blog and context is too easily lost.
There needs to be a topic hierarchy, sub-threads by topic, metrics for number of replies, length of messages, context reply, and filters. Some of this exists on Slashdot, none of it eixsts on most socila media sites. It is not a big part of any of the discussion frameworks out there for developer use, Drupal, WordPress, etc. There are some small efforts in that direction. It might even be good for someone to port a USENET newsreader to the web, not just a standalone client, but something that supports USENET style messages in a website. The hegimony of social media business, the desire to mine the text block of a blog post is what limits the adoption of more structure,
For the mindful, considerate subset of your thoughts you want to share with the world.
Yep, I couldn't make it through that sentence with out laughing either. Carry on, internet masses.
A terrorist is a freedom fighter who isn't on your side.
http://www.rawstory.com/rs/2013/08/29/fbi-called-mlk-most-dangerous-negro-in-the-u-s-after-i-have-a-dream-speech/
Casteism
Did she get aids? Would be a big blow after losing her job.
https://pbs.twimg.com/media/BcFgb6cIYAAxj_l.jpg