Microsoft Paying for Positive Xbox One Coverage on YouTube
An anonymous reader writes "Microsoft, partnered with Machinima, has put forth a promotion for YouTube personalities: make a video about the Xbox One and get money for it. Problematically, they also require the reviewer not to disclose that they're getting paid (or mention anything negative), which breaks FTC disclosure rules (PDF). Microsoft has a well-known history of astroturfing, but is this the first proof of them doing it illegally?"
And this type of action is new or newsworthy how?
I certainly hope this type of act is reported for each and every company that ever does it. Maybe we can dedicate a whole website to the 1,000s of companies that do this type of thing. We'll call it NothingNewHereAtAll.wtf and it won't have the horendous /. beta format.
its legality is irrelevant
Fake reviews, Fake adverts, Fake court presentations...
Sad that this is commonplace to those playing at attention.
Happiness in intelligent people is the rarest thing I know.
Ernest Hemingway
SteamBox for you, then?
I was wondering how they were getting all this great coverage when the PS4 is in such high demand that you still can't find it anywhere and there Xbox Ones are stacked up like cordword in every Best Buy I've been to in the last few weeks.
The cow says "Moo." The dog says "Woof." The Timothy says "Thanks, valued customer. We appreciate your input."
Thanks for keeping us posted on how the PC gaming community doesn't like consoles. Without your post, I would never have guessed.
The cow says "Moo." The dog says "Woof." The Timothy says "Thanks, valued customer. We appreciate your input."
Yup. I won't buy Sony (seriously, rootkits?) and MS's behaviour around the XBone has written that off, so when my 360 dies (it's actually been a great wee machine) I'll be getting a SteamBox.
Companies, not just Microsoft, pay Youtubers to mention their product in their videos. People make a living posting videos to Youtube and some Youtubers have sponsors pay them for mentioning products in their videos without disclosing that they are being paid to do so. If this controversy with Microsoft becomes a thing, there may be collateral impact on Youtube land beyond Microsoft.
as they can account for the people out their who say it's good and you need to learn to get use to the start screen.
https://twitter.com/KyleOrl/st...
Its still not really apparent what, if any, involvement MS actually had in this.
The authors of the articles freely admit its an assumption
Witty Comment Here
'''
You agree to keep confidential at all times all matters relating to this Agreement, including, without limitation, the Promotional Requirements, and the CPM Compensation, listed above. You understand that You may not post a copy of this Agreement or any terms thereof online or share them with any third party (other than a legal or financial representative). You agree that You have read the Nondisclosure Agreement (attached hereto and marked as Exhibit “A”) and You understand and agree to all of terms of the Nondisclosure Agreement, which is incorporated as part of this Agreement.
'''
The sketchy bit for me is that Machinima bills itself as "Machinima is the dominant video entertainment network for young males around the world. " Doesn't seem to clearly state that it is, perhaps, a promotional entity as well.
Machinima is getting ad buy from MS. They're not promoting the XBone out of the kindness of their hearts. They got money from Microsoft, they take a cut, the pass on a pittance to the "influencers". If you honestly think MS is not connected you are deluded. The whole idea that this is some sort of rogue operation is ridiculous.
Besides, this was not even the first campaign. It happened around the release also (at $1 CMR). But I guess Microsoft just didn't notice that one and Machinima snuck another one past them?
"Sure this doctor is saying smoking Camel isn't bad for you, but where's the evidence? Don't leap to conclusions about who's paying him!". Please.
Machinima sucks anyway. Please avoid. You're much better off with the independent reviewers like Angry Joe and TotalBiscuit.
Oh, it must be ok then, sorry :)
In capitalist USA corporations control the government.
I've been at that point for the last ten years. Once I grew out of Pokémon and Zelda I haven't had any reason to play a console game.
Oblivion Awaits
It's likely where you live. Where I live, I tend to hear the songs on the radio first, and later see them get on MS commercials about the time the rest of the country is picking up the songs. If you live in a smaller radio market, you'll get those same songs after the commercials hit.
Full contract at http://pastebin.com/vec6vjv5/
Machinima lives of these kind of promotions (all Machinima affiliates get multiple offers per month)
The total cost for this promotion for Machinima is 3750$ (promotion ends when this CPM target is met)
It is likely Microsoft entered into a deal with Machinima to increase it's visibility and Machinima did the promotion on it's own (like it has done with a lot of brands before)
your PC already is a steambox..
Well, I never did play Pokémon, but I have to ask: does one ever really outgrow Zelda? Maybe the new games don't do it for you, but don't you ever find yourself wanting to play Ocarina again?
My god, it's twitter!
I thought you'd been driven off this site because you're a ridiculous pantomime of an open-source advocate?
I thought it would be the case: I would come back to OoT but I just couldn't get into it. I've been trying to play Majora's Mask for years and I just can't find the inspiration. I certainly believe those to be great games, I just can't play them anymore.
Oblivion Awaits
Clap, Clap, Clap.
Good for you. Guess what, some people do.
If something is so important that you feel the need to post it on the internet... It probably isn't that important.
Obviously those are great classics, too. But the post I replied to specifically mentioned Pokémon and Zelda. As I said, I've never played Pokémon. I've not been much of a fan of that style of game, including the FF series.
That whole FTC ruling was directed primary at bloggers (people who use affiliate programs were hooked in there too). Remember, the initial ruling came back in 2009 when searching for some sort of product review usually brought up a bunch of blogs. If you look at http://www.business.ftc.gov/do... , over half of the document references bloggers.
That particular problem doesn't really exist anymore for a number of products/services, because Google's Penguin/Panda updates have shoved most independent "blog" type reviews down a few pages in favour of Amazon (for products), ResellerRatings/RipOffReport (for retailers), and similar sites. Those are way easier to astroturf, so companies just hire "marketing agencies" to take care of those now instead of wasting time chasing after individual unpredictable bloggers who might have their sense of morality kick in at any time.
Aside: Microsoft's a little behind the times, as usual. The "new" way to do things would be to hire a company to make a few YouTube "reviews" and then use their multiple accounts to like them all, while searching for negative ones and disliking them. It's cheaper and easier.
Anyway, technically they could get a warning/fine from the FTC (or those who make the videos could) for what's being done here, but it's pretty unlikely. The video rules to qualify for the CPM bump are a little convoluted, and if the FTC actually pushed for fines, in court MS could make the case that paying out a higher CPM for Xbox videos has a similar outcome to bidding more for specific search terms on AdWords with "-sucks -awful -terrible" as negative keywords and then publicly stating that they bit more for ad clicks from non-negative reviews.
By the way, who *doesn't* assume that there could be some bias in videos from Machinima/partners and similar outlets? Surely I'm not the only one who sees them in the same light as gaming publications where if they say something too negative they suddenly stop getting free/early access to future products or have advertising revenue cut back. It's one thing when you see "Gus's XBOX 1 review" where he's taken video with a handheld camcorder from 2005 and you kind of assume he spent his own money and just wanted to talk about it and you maybe even take what he says at face value. The clean-cut commercialized stuff, you always take with a grain of salt.
Ignoring all that, even if Microsoft were to somehow eat a fine, I doubt they'd care. They sold the original Xbox at a loss for years, and FTC fines at most are a slap on the wrist for the big players. If you're a large corporation, you can usually find a way to make breaking the law profitable even when you're caught.
Personally, Machinima content is so appallingly bad that this story is not surprising at all. Machinima needs a serious upgrade.
That's interesting. Most people I know grew out of playing Call of Duty and Grand Theft Auto and start playing grownup games like Pokémon instead.
There's a reason infomercials have to tell you "this is a paid advertisement by the following"
Heads will roll and possible litigation in the future for Microsoft's shady actions.
Well, I never did play Pokémon, but I have to ask: does one ever really outgrow Zelda? Maybe the new games don't do it for you, but don't you ever find yourself wanting to play Ocarina again?
I outgrew the Zelda games when I had to wave the stupid wiimote around like i was on crack.
Be seeing you...
That killed any and all nostalgia value that Ocarina of Time had? "I hate Windows 8/8.1 so completely, that I'm going to uninstall Windows 7 and switch to Fedora or Ubuntu."
Gotta do something when it ain't selling. A guy I know working at GameStop has told me they can't keep the play station 4s on the shelf and can't get the Xbones out the door.
Chewbacon
The Bible is like Wikipedia: written by a bunch of people and verifiable by questionable sources.
I am praying for the day my son out grown Pokemon. Please let me know who long I should expect to wait?
. .
If the question was "are rootkits exclusive to Sony or have other consumer product manufacturers/distributors been caught using them?" then I'm curious too.
I'd be curious to know what games you currently play. I've gotten the other way around, where most of the games that actually interest me are not available on PC, unless they are small independent titles.
I play a lot of different games, though most of them are towards the surreal or horror setting. Currently I am playing Cry of Fear, Left 4 Dead 2 and DOTA2, plus a few games I play to kill time, those being The Binding of Isaac and Prisoner of Ice. I also play whatever indie release sounds like fun, the last ones I played were Papers, Please, Sword and Sworcery and Amnesia: A Machine for Pigs.
Oblivion Awaits
Stating truth isn't trolling, and this site should have an inherent anti-Microsoft bias. Microsoft deserves what it gets from past and present actions. /. Is heading the way of comp.os.os2.advocacy; being taken over by pro-Microsoft trolls.