Should Self-Driving Cars Chauffeur Shopping 'Whales' For Free?
theodp writes "Probably not the most fortuitous timing, but the USPTO has granted Google its wish for a patent on Transportation-Aware Physical Advertising Conversions, a system that arranges for free or discounted transportation to an advertiser's business location that will be more or less convenient based upon how profitable a customer is deemed. It's reminiscent of the free personal chauffeured limousine rides long enjoyed by Las Vegas casino 'whales', but at scale and using cars that may not have drivers. A server, Google explains, 'arranges the selected transportation option, for example, by dispatching a vehicle or providing instructions for using public transportation.' So, it seems a Larry or Sergey type might expect to be taken gratis to the Tesla dealership via a private autonomous car or even helicopter, while others may get a discount on a SF Muni bus ride to Safeway. Google also describes how advertisers will be able to use a customer's profile 'to exclude a customer from being considered for an offer based on exclusion criteria identified by a business,' such as age, job title, purchasing history, clothing size, or other 'desirable' characteristics."
Like race, perhaps? Even if it works out to race by other proxy characteristics, this has a lot of potential to blow up in the merchants' faces.
Once again, let me look around for something people have been doing and go to patent it "on a server" "based on online behavior" or "using a smartphone"
I can't blame them for abusing the system, I can only blame the idiots who won't fix the system.
Now I can't get http://www.peopleofwalmart.com... out of my brain.
Have gnu, will travel.
That's a really cool thought experiment. Frankly I've always thought the rise of self driving cars would just make a world of taxis. You call a car on your "smart device" get in, it takes you wherever, you get off and it goes on to its next customer. Should be ultra, fantastically cheap and efficient, and you just make the interior able to be power hosed down every four hours. Or maybe a nicer automated cleaning for the "better" services.
I wonder if gas stations will disappear because of that. After all why have your own car when hopping in an auto taxi will be just as fast, and involve no insurance, maintenance, or anything else that comes with a car, thus making it cheaper too? Meanwhile the auto taxis fill up back at "base", whether that's electric or gas or whatever.
What prevents you from going up to a hotel, going in their elevator, waiting until you were alone, and taking a dump in their elevator? What prevents you from going up to a bank, signing up for a vault box, waiting until you were alone, and then taking a dump in the vault box room? I'm sure you could imagine any number of other semi-private locations owned by private entities other than yourself that you could imagine people taking dumps in, and the answer is the same for all of them: the fact that they probably have security cameras, and they wouldn't hesitate to track you down and make you pay for cleanup (well, that and in the majority of cases of people who are neither hobos nor psychopaths, they wouldn't even think of doing anything that absurd in the first place... but for the benefit of hobos and psychopaths, the above.)
Presumably such hypothetical cars would have security. Probably less for the benefit of warding off poo-leavers, and more for the benefit of warding off, you know, hot-wirers looking for free cars. But it would apply equally for both.
Should self-driving cars chauffeur shopping 'whales' for free? Well I don't know if they should. However, I am absolutely certain they will. Unless some topples the powers-that-be, discards the Constitution and imposes the necessary rules to prevent it, that is.
When a whale car shows up it "should" have a piping hot meal ready for consumption as well. Also, as the whale car proceeds to and from the mall it "should" be careful to avoid blighted neighborhoods to prevent any whale discouragement or whale hunting.
Now the only question is; "should" the whale car meal include alcohol? Or perhaps marijuana, if it's a Colorado whale car?
So, who wants to fund my new startup; Waylz, Inc.? Our e-business analyzes neighborhood disposition based on property values and crime rates to compute optimal routes; neighborhood navigation for retailers.
Maw! Fire up the karma burner!
Please aim for clearer article headings, especially when one of the words is a term with multiple meanings. I thought this was going to be about Google driving fat people around for free.
I'm black. I'll freely admit it. And you're spot-on correct. Blacks in America today are given every opportunity to excel, and then some additional opportunities beyond that. We get the same access to public schools as anyone else. We get special scholarships at most colleges. We even get preferential treatment when applying for certain well-paying jobs. There's absolutely no excuse for a black youth of today to grow up into anything other than a successful, self-sustaining, law-abiding individual. When one chooses to engage in gangs, drugs, prostitution, and various forms of thuggery, then anyone and everyone should discriminate against that person. If they behave like shit, then I, as a black man, wish that they be treated like the shit that they are. Don't feel sorry for them. Don't cater to them. Just ostracize them. I personally wish that more of us successful blacks called out the pieces of trash who sully what should be our excellent reputation. If they choose to reject all that is so generously given to them, then we shouldn't feel sorry. We did what we can. If they don't want to do their part, then to hell with them.
The second one of these hits and kills a kid, it's lawsuit city, baby.
-- Tigger warning: This post may contain tiggers! --
Instead of rewarding people for innovating, we incentivize people/companies to patent trivially simple ideas to lock their potential competitors out of new markets and actually stifle innovation.
Patents are supposed to drive people to come up with ideas that would be cost prohibitive if they were not given some kind of incentive like a temporary government enforced monopoly. Giving out these monopolies in exchange for for such obvious ideas (i,.e. they would be invented regardless) is a shitty deal for society.
This is a good example of how managed automated transportation can (and therefore, will) worsen the lives of most people.
Imagine highways of self-driving cars with centrally managed flow. Naturally, certain services will get priority and receive expedited management (eg EMS). Folded into that mix will be the non-essential (to the public) prioritization (eg Chris Christie's 100 yard limo ride).
Pretty soon it will be pay-to-play, where those with resources get where they're going and the poor stand in lines. Think about airports today, only worse. And thats not even taking into account the inevitable security state. (TSA "random" stops on the freeway, anyone?)
And thus, the US of A will move further and faster from a meritocracy to some dark age of economic feudalism
... in the summary ...
"Google also describes how advertisers will be able to use a customer's profile 'to exclude a customer from being considered for an offer based on exclusion criteria identified by a business,' such as age, job title, purchasing history, clothing size, or other 'desirable' characteristics."
Discriminating against a physical trait is a lot different than discriminating against bad character.
When our name is on the back of your car, we're behind you all the way!
What prevents you from going up to a hotel, going in their elevator, waiting until you were alone, and taking a dump in their elevator?
I think that's EXACTLY what the GP is talking about. There is absolutely NOTHING stopping people from shitting in elevators. There is absolutely nothing stopping people from doing stuff like that! That's why it isn't unusual to find turds in elevators. I know I run across at least three or four a week. Usually one at my condo complex, one in the office building I work in, and one or two in elevators at malls or other buildings. It's disgusting, but it's a common part of life.
If it can, and does, happen in elevators, then it will surely happen in self-driving cars. People spend only a few minute in elevators, but that's more than enough time to defecate. If somebody is sitting in a self driving car, maybe for 30 or 40 minutes, then there's more than enough opportunity to shit all over the seat and the floor. Some could even get smeared on the ceiling and the doors.
I don't think that cameras will be enough, to be honest. Those are already present in elevators, yet every other day I see shit nuggets in elevators. If cameras don't stop shits from appearing in easily accessible and heavily monitored places like elevators, they won't stop people from shitting in self driving cars.
...and MAN UP to WHALE CANCER!
- In Soviet Korea, only old people loose all their bases to Natalie Portman's petrified hot grits overlords.
They will know who rode in the vehicle. The vehicle can self inspect internally with cameras before you got in and after you got out. If you leave a big turd then you get a cleaning bill. You'll agree to this before you take the ride.
Google also describes how advertisers will be able to use a customer's profile 'to exclude a customer from being considered for an offer based on exclusion criteria identified by a business,' such as age, job title, purchasing history, clothing size, or other 'desirable' characteristics.
For example, if you're at home when a football game is on, then obviously you're a fan of the sport.
No thanks, I won't be buying anything off Nest.
But you didn't bother to go to Dice and look for a job?
Suborbital [spaceflight] is the special olympics of spaceflight. - Rei
Whoosh.
So it's basically a concierge, which has existed for thousands of years?
Good job, patent office.
(-1: Post disagrees with my already-settled worldview) is not a valid mod option.
Won't someone stop these shitters before they shit again?! Don't let them blame it on the dog next time.
I'm sure this has already been said, but Google's positive index on the evil scale seems to be higher (or lower). Once again, they seem to be bordering on true neutral from a D&D sense; I guess that's not too bad considering they are a huge public corporation (that I don't think I'll work for any time soon). ~ Keenan
Discriminating against a personality trait is no different than discriminating against a physical trait.
IT"S NOT LOUD HOWARD'S FAULT HE'S LOUD.
I'm pretty sure that at least in the U.S., deciding whether to give people a special offer based on their age is illegal. It's called age discrimination.
"I'm too busy to research this and form an educated opinion, but I do have time to tell everyone my uninformed opinion."
Him being a hypocrite doesn't invalidate the argument. It just shows that you are unable to refute the logic, and instead must attack the man offering it. The only thing I can't tolerate is intolerance.
Learn to love Alaska
"Should Self-Driving Cars Chauffeur Shopping 'Whales' For Free?"
It's a just PATENT APPLICATION, for criminy's sake. They're not asking for anybody's permission. It's not going to come up for a vote on Slashdot. Nothing like a rabble-rousing headline to get those hits up.
Why SHOULDN'T merchants be allowed to underwrite the use of a self-driving car? Why shouldn't a high-end merchant offer to pay for the taxi of (or send their own car for) a big-spending customer today (would that be prior art)? Some do. It's their call.
It's not like there are no other taxis for the rest of us, and it's not like if there are SOME self-driving cars out there, underwritten by merchants, there won't be others out there for the rest of us, if we're willing to pay.
It's supposed to be completely automatic, but actually you have to press this button.
is the main one, but you are not summoning a taxi. Uber is a service that connects drivers, who are almost universally private contractors who own their own vehicle, to people looking for a ride. Uber handles the billing, etc. etc. It's fantastic. I use it all the time in NYC when I'm up here, and in Baltimore sometimes, even though I have my own car there. And I've definitely thought that the combination of an Uber-like service plus self-driving cars will have a massive impact on transportation as we know it, especially in urban areas, which by the way, the majority of humanity lives in these days.
The science fiction novel Halting State by Charles Stross is probably one of the best visions of what this will look like. If you haven't read Charles Stross' stuff, read Halting State and then Rule 34, and you WILL be well-equipped to live in the world of 5-10 years from now.
internet comment of the day, thanks for the chuckle :)
How about they just deliver people their crap for a nominal fee?
At first read, I thought this meant whale mover cars, you know... Like those rolling through the local Buy-N-Large ...
We're all about discontinued use of the metacarpals.
- Good things come to he who waits... but, but Arch Linux FTW!
I'm calling it. Someday the black market will sell malware for cars. Cars will crash. Manufacturers will downplay the risks.
Not to mention the pervasive turds in those automated trams at airports. Won't someone think of the children?
Seriously though, why is this meme so pervasive? The exact same thing came up when Personal Rapid Transit was proposed. It was all over the place. There were even YouTube videos of badly animated homeless people puking in PRT capsules.
I can only conclude there is some segment of the population that somehow knows how to use a computer while simultaneously failing to be toilet trained. I know our culture encourages permanent childishness, but permanent babies? It's ridiculous.
a system that arranges for free or discounted transportation to an advertiser's business location that will be more or less convenient based upon how profitable a customer is deemed.
Strip clubs in Vegas and brothels in Nevada already give you free rides to their respective places of business.
I'm pretty sure they also are more or less convenient, based on where they will be picking you up from...
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Why the hell would I want a free ride to walmart? Why can't I sit on my ass in my house, click on all the crap I want and have the car show up with it a few minutes later? Now the car doesn't even need seats.
I'm reminded of the mortgage company where I worked where loan officers pulling in monthly commissions of $10,000 a month and higher were "incentivized" by awarding the top sales every month perks like a $500 gift certificate for a golf shop, and the people who did the most work (hourly and salary employees) were incentivized by the knowledge that, if the owner ever needed to make a payment on his BMW SLK and his finances were tight, the money the company and owners saved from firing any of those employees would be more than enough to offset the burden.
This happened more than once.
This is completely obvious and they're nowhere near making it work. All they've done is combine the self-driving car with a business model that's already in practice. The fact that this was granted shows what's wrong with the patent system. Remember this next time Google complains about patent trolling against Android. They're just as bad as anyone else.
Now I see why Dice bought Slashdot. Before I'd assumed they were looking for employed professionals to switch jobs.
I don't know if you've heard, but there's a condominium complex in, I think it was, Texas that decided to go after dog owners who didn't clean up after their dogs. So they genetically sequence each dog, and each turd that is left. And then they send the bill to the owner of the dog.
Perhaps you had better reconsider your planned activities.
I think we've pushed this "anyone can grow up to be president" thing too far.
Net Neutrality is analogy for cars!
People tend to live up to the expectations on them too. Broke is an empty checking account. Poor is a state of mind.
"Now that we've picked you up and driven you across town, it's best that you be thinking of spending a few thousand dollars. You'd like to get back home sometime today, wouldn't you?"
If I have been able to see further than others, it is because I bought a pair of binoculars.
I discriminate on both physical and personality traits. But to me it's a matter of justifiable discrimination. Discriminating on race is often stupid (unless you need a particular race for some reason). Whereas discriminating between good and bad people is not stupid.
Appearance matters as well. On the street I'd be more likely to avoid two guys dressed gang style vs two guys in suits, "sport casuals" or some generic uniforms.
Blacks who complain about discrimination because they dress like gangsters and act like gangsters deserve much of the discrimination they get. Problem is (I suspect, I'm no expert) in certain areas, blacks who don't dress like gangsters may have more problems due to other blacks practicing discrimination on those they think are behaving too "uppity" for their race...
Them having your CC number and charging you for the cleanup?
If I had to see that that often, I'd consider moving.
You don't happen to have a friend called Taylor Durden?
bickerdyke
It's an algorithm FFS... just mathematics applied to variables to derive the customer's worthiness... Stupid American Patent Office... should be throwing this rubbish out...
Donald 'Duck' Dunn: We had a band powerful enough to turn goat piss into gasoline.
Should we lick their boots more thoroughly than before? How many times a day should we kiss their asses?
Peter Wayner describes this and a few other similar ideas in _Future Ride_. http://futureridebook.com/ Patent B Gone.
"Google also describes how advertisers will be able to use a customer's profile 'to exclude a customer from being considered for an offer based on exclusion criteria identified by a business,' such as age, job title, purchasing history, clothing size, or other 'desirable' characteristics.""
Al Sharpton and Jesse Jackson are licking their lips and lawyers are lining up for the discrimination lawsuits...
It'd be interesting to see if a company like Target or Costco offered people a free self-driven van to pick up and drop them back off for shopping trips. Perhaps make it free if spending over $100. A great way to draw in business at the cost of maybe $3-5 per trip to the company.
I'm black
No, you're not. You're a racist AC...
Actually, you just assumed he was not black based on the idea that a black person would never say what he said. You're generalizing and stereotyping, and while it's admittedly *unlikely* that a black person would say what he said, it's incredibly insulting and demeaning to blacks to say that someone *isn't black* because of taking a particular position. Kind of like saying you're not white if you claim to be, say, a contractor describing his white privilege.
to take out an entire class of people in one shot. A fully automated car that shows up and ferries people around. A car which is naturally heavily computer reliant, as well as potentially prone to being hacked. And a system which would see the majority, if not all, politicians/lawyers/CEOs/board members/movie stars shuffled around in these. 1 Malicious hack later, and you've got a serious issue...