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Why You Can't Manufacture Like Apple

HughPickens.com writes Medium reports that although many startups want to design something that mimics the fit and finish of an Apple product, it's a good way to go out of business. "What happened when Apple wanted to CNC machine a million MacBook bodies a year? They bought 10k CNC machines to do it. How about when they wanted to laser drill holes in MacBook Pros for the sleep light but only one company made a machine that could drill those 20 m holes in aluminum? It bought the company that made the machines and took all the inventory. And that time when they needed batteries to fit into a tiny machined housing but no manufacturer was willing to make batteries so thin? Apple made their own battery cells. From scratch." Other things that Apple often does that can cause problems for a startup include white plastic (which is the most difficult color to mold), CNC machining at scale (too expensive), Laser drilled holes (far more difficult than it may seem), molded plastic packaging (recycled cardboard is your friend), and 4-color, double-walled, matte boxes + HD foam inserts (It's not unusual for them to cost upwards of $12/unit at scale. And then they get thrown away.). "If you see a feature on an Apple device you want to copy, try to find it on another company's product. If you do, it's probably okay to design into your product. Otherwise, lower your expectations. I assure you it'll be better for your startup."

280 of 408 comments (clear)

  1. Me too. by rolfwind · · Score: 3, Insightful

    Simply, you can't manufacture like Apple, because if you manage too, you'll be just as expensive and the vast majority will want the name brand anyway. It's a me, too, that doesn't work.

    But they had to buy 10k CNC machines to build 1M bodies? Doesn't sound right. Only 100 per machine.

    1. Re:Me too. by Mr+D+from+63 · · Score: 4, Insightful

      There are a lot of companies in addition to Apple that have a manufacturing infrastructure that would be hard for a startup to emulate.

    2. Re:Me too. by the_B0fh · · Score: 4, Interesting

      It's not just the infrastructure but how Apple pulls people along. Before the MacBook unibodies came out, you couldn't get Al milling machines in quantity at any price. Once Apple made it cool, now everyone and their brother have an Al milling machine.

    3. Re:Me too. by NixieBunny · · Score: 2

      That 100 per machine is for some unit of time, probably a week.

      --
      The determined Real Programmer can write Fortran programs in any language.
    4. Re:Me too. by aaaaaaargh! · · Score: 1

      plus, you'll get sued by Apple...

    5. Re:Me too. by Noah+Haders · · Score: 1

      they also cnc their phones. they made 68 iphones to sell this holiday season. that needs a lot of cncs.

    6. Re:Me too. by Noah+Haders · · Score: 2

      An AI milling machine would be awesome. "Hey Siri. Mill me a tool for my art project."

    7. Re:Me too. by TubeSteak · · Score: 1

      There are a lot of companies in addition to Apple that have a manufacturing infrastructure that would be hard for a startup to emulate.

      The point is that Apple's design choices inspire people and those design choices are near impossible to emulate.

      --
      [Fuck Beta]
      o0t!
    8. Re:Me too. by rmdingler · · Score: 2

      The Greek symbol for the abbreviation of 20 microns was likely dropped in the summary.

      --
      Happiness in intelligent people is the rarest thing I know.

      Ernest Hemingway

    9. Re:Me too. by fermion · · Score: 1
      you would be more expensive because you would not be manufacturing at the same scale. If you are making 10,000 widgets, and it costs $100K to set up and $10 to make, that is $20 a widget just to make. If you are manufacturing a million, that is $10.10, and probably much less due to other discounts.

      We see this in other industries. The F150 is now aluminum, which required not only the entire production line to be redone, but also supplied of aluminum to be created. This is only profitable because Ford sells about 10,000 of these trucks a week, and that is a number that has been falling since a high in about 10 years ago, though in recent years the sales have increased.

      --
      "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
    10. Re:Me too. by the_B0fh · · Score: 3, Funny

      Al. Not AI. You need to have a better font :P

    11. Re:Me too. by sosume · · Score: 1

      They probably had less than 80% of the machines working simultaneously at the peak of the production, then gradually sold off the surplus at a nice profit since they apparently just bought the entire planet's available supply.

    12. Re:Me too. by angel'o'sphere · · Score: 1

      No, likely not.
      No one drills a micron small hole in Aluminium for a consumer device ...
      And it would not be dropped but replaced by this: μ

      --
      Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
    13. Re:Me too. by WWJohnBrowningDo · · Score: 4, Funny

      they made 68 iphones to sell this holiday season.

      Now I finally understand why Apple fans have to line up three days ahead.

    14. Re:Me too. by Stormwatch · · Score: 2

      The problem with Apple is that you have to go to the very top if you want a desktop with a good GPU.

    15. Re:Me too. by Jeremi · · Score: 4, Funny

      And fuck you if you say Windows isn't stable

      Oh, it's stable enough these days. Windows' real unforgivable sin is that it ships without bash, vim, and ssh pre-installed.

      --


      I don't care if it's 90,000 hectares. That lake was not my doing.
    16. Re:Me too. by ganjadude · · Score: 1

      didnt sony(Vaio) and panasonic(toughbook) have aluminum unibody construction in some of their high end offerings before the macbook?

      --
      have you seen my sig? there are many others like it but none that are the same
    17. Re:Me too. by Bing+Tsher+E · · Score: 2

      It's a cultural event. Like a Grateful Dead concert. Except the music is U2 so it sucks. And when you get to the front of the line you have to buy Apple stuff. Bummer, stay away from the green blotter.

    18. Re:Me too. by Alan+Shutko · · Score: 1

      According to the patent application the holes are indeed 20-60 micrometers.

    19. Re:Me too. by the_B0fh · · Score: 1

      I don't remember anyone having a unibody, as in the shell was milled from one slab of Al. There were Al bodies, of course, but those were all assembled.

    20. Re:Me too. by joemck · · Score: 1

      NT itself is rock solid. It's the devices (and most of all the drivers for them) in most PCs that leave something to be desired. Just yesterday I had to reboot because my SD slot would no longer detect cards.

    21. Re:Me too. by joemck · · Score: 1

      Oh, right, because they had to have the light shine through the aluminum instead of putting a bit of epoxy in a 1/16" hole and sand it flush with the shell.

    22. Re:Me too. by Dr_Terminus · · Score: 1

      They did because they didnt want their computers to look like cheap pieces of crap.

    23. Re:Me too. by KozmoStevnNaut · · Score: 2

      Thinkpads used to have titanium frames, but those were internal and I don't think they were one-piece. The outside was black plastic, of course.

      Milling a laptop body from a single piece of aluminum is over-the-top excessive and a bit silly. Of course Apple wanted to do it before everyone else.

      --
      Eat the rich.
    24. Re:Me too. by the_B0fh · · Score: 2

      No, that would be Aluminium. Only Americans are lazy and call it Aluminum.

    25. Re:Me too. by the_B0fh · · Score: 3

      Not only that, it is also structurally stronger, you don't need connectors, etc etc. But hey, haters gotta hate.

    26. Re:Me too. by StuartHankins · · Score: 1

      Take a look at Red hat's CygWin. http://www.redhat.com/services...

    27. Re:Me too. by dk20 · · Score: 1

      Except when they are copying Braun and others?

      Braun: http://visual.ly/braun-or-appl...
      Swiss transit clock: http://www.cnet.com/news/time-...

      The clock sure looks like the one from the swiss transit, except it is missing the trademark logos. I guess Apple didnt think about Braun and the Swiss having access to time machines and going back into the past after stealing apple designs?

    28. Re:Me too. by pepty · · Score: 1

      Each CNC probably only does certain features on each iphone/macbook body. Also: at over 10 million macbooks (I don't know how many of those are CNC'd) per year, 1M was probably an estimate of the number for the launch.

    29. Re:Me too. by pepty · · Score: 1
      True for other industries as well. An HIV drug (Fuzeon) upended the market for the starting materials used to make it: to produce it would mean using up more than the entire world supply of the correctly manufactured amino acids. So they started a new company to make amino acids, then lots of companies in Asia started making amino acids. End result: Fmoc amino acids got cheaper.

      https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=6&cad=rja&uact=8&ved=0CFUQFjAF&url=http%3A%2F%2Fwww.ambiopharm.com%2Fdownload%2FChineseSourcingArticle.pdf&ei=dlweVISRMc38oQTTqIKwAQ&usg=AFQjCNGhwJJer84_t2QU1HzW9pqzJ0E7vQ&sig2=XbwxoWeO2MMegKMNLl5vPQ

    30. Re:Me too. by pepty · · Score: 3, Insightful

      They never made much of a secret of loving Dieter Rams's work, and Dieter Rams himself approves of Apple's design philosophy. Apple didn't copy their teacher, they learned from him.

    31. Re:Me too. by pepty · · Score: 1

      8 gigs of ram is pretty much 8 gigs of ram unless you are a benchmark fetishist or have demands that exceed those of 95% of the market.

    32. Re:Me too. by ruir · · Score: 1

      Oh yes, stable as hell, but then my relatives keep pestering me to clean up them because they are slow. And it does not matter cleaning up, after two weeks they are back again with the same problem.

    33. Re:Me too. by dk20 · · Score: 1

      " Samsung didn't copy their teacher, they learned from him." ??

    34. Re:Me too. by Anonymous Coward · · Score: 1

      Oh yes, stable as hell, but then my relatives keep pestering me to clean up them because they are slow.

      You know, there are professional caretakers and hospitals that can assist with keeping your slow relatives clean...

    35. Re:Me too. by the_B0fh · · Score: 1

      So? It was predicted by a French man, first isolated by a German, and named by an Englishman. And they all called it Aluminium. And based on how metals and minerals are named, that's the right way to name it.

      You have titanium, not titanum, Similarly, the following.
      Lithium, Sodium, Potassium, Rubidium, Cesium, Francium, Beryllium, Magnesium, Calcium, Strontium, Barium, Radium, Gallium, Indium, Thallium, Ununtrium, Flerovium, Ununpentium, Livermorium, Scandium, Vanadium, Chromium, Yttrium, Zirconium, Niobium, Technetium, Ruthenium, Rhodium, Palladium, Cadmium, Hafnium, Rhenium, Osmium, Iridium, Actinium, Rutherfordium, Dubnium, Seaborgium, Bohrium, Hassium, Meitnerium, Darmstadtium, Roentgenium, Copernicium, Cerium, Praseodymium, Neodymium, Promethium, Samarium, Europium, Gadolinium, Terbium, Dysprosium, Holmium, Erbium, Thulium, Ytterbium, Lutetium, Thorium, Protactinium, Uranium, Neptunium, Plutonium, Americium, Curium, Berkelium, Californium, Einsteinium, Fermium, Mendelevium, Nobelium, Lawrencium

      https://en.wikipedia.org/wiki/...

    36. Re:Me too. by gnasher719 · · Score: 2

      Except when they are copying Braun and others?

      You are one fucking idiot.

      The pictures that you are linking to are carefully staged photos taken from exactly the right angle to fake a similarity that doesn't exist. The Braun clock radio for example, sits on your table, six inch wide, three inch high, three inch deep. So it has been set to sit on its side in a way nobody would position it because it falls over. It has been photographed exactly from the front so that you don't see that it's actually three inch deep. It doesn't have a screen, it has a speaker with little holes. It doesn't have a wheel, it has a round frequency dial.

      The "radio" shows a tiny corner of the case of the radio. Nobody seeing a complete radio would ever figure out that it is supposed to have any similarity with a PowerMac.

      With the Braun LE1 speaker, something strange happened: The site doesn't show the usual image depecting the LE1 speakers exactly from the side, where you can't see that the feet are totally different from the iMac stand. There is actually no similarity! (What the picture doesn't show is that these are very expensive high end speakers (the first electrostatic speakers ever sold) that are about 1.5 m high - so nobody could ever confuse them with an iMac. The only thing they have in common is a roughly rectangular shape of the main component.

    37. Re:Me too. by dk20 · · Score: 1

      "You are one fucking idiot. "

      Always the sign of an articulate individual who will surly provide a lot of value to any discussion.

      I stopped reading after that, so good use of your time i guess.

    38. Re:Me too. by KozmoStevnNaut · · Score: 1

      Not hating at all, you gotta admire the sheer bullheadedness that Apple sometimes displays.

      "No ones done this before because it was too hard/complicated/expensive? Fuck that shit, we're Apple and we're doing it!"

      Sometimes it doesn't pay off, but usually it does, and Apple products are at a price level where they can afford to use unconventional solutions if they see a benefit. If there's no benefit (sapphire screens for iPhones), they'll drop it again.

      --
      Eat the rich.
    39. Re:Me too. by KozmoStevnNaut · · Score: 1

      That makes sense for cost reasons, actually.

      I'm still using my 2003-vintage T42 that I bought way back then for school usage. It's been lugged all over Europe and has lived up to countless software experiments including running at full tilt in my backpack because my suspend scripts were messed up. Didn't even phase it one bit, though it was seriously burning hot when I pulled it out.

      Best piece of hardware I have ever spent money on.

      --
      Eat the rich.
    40. Re:Me too. by Ol+Olsoc · · Score: 2

      Yes, the old MacPro towers were out of wack in terms of price, but that was pretty much it.

      Except that people like me needed the horsepower and the software. It's a tool, and the price was right in line with other professional equipment.

      --
      The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
    41. Re:Me too. by Grishnakh · · Score: 1

      Thinkpads used to have titanium frames, but those were internal and I don't think they were one-piece.

      I thought they were magnesium.

    42. Re:Me too. by KozmoStevnNaut · · Score: 1

      A previous poster already corrected me on this, they were (are?) indeed magnesium.

      Stodgy oldschool design, but probably the best laptops ever made.

      --
      Eat the rich.
    43. Re:Me too. by beastofburdon · · Score: 1

      I would say that they meant the 10k to mean $10,000. That would be extremely cheap for CNC machines though.

    44. Re:Me too. by angel'o'sphere · · Score: 1

      A sorry, obviously I thought about holes for screws or similar devices. For a display that makes sense, I guess they laser the holes?

      --
      Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
    45. Re:Me too. by Jeremi · · Score: 1

      Take a look at Red hat's CygWin. http://www.redhat.com/services...

      It's the 'pre-installed' part that's key. There are lots of times when I sit down at a Windows machine, and I either don't have the owner's permission to install stuff, or even if I do it's going to take 30 minutes just to get everything installed, before I can even start working on the actual problems at hand.

      --


      I don't care if it's 90,000 hectares. That lake was not my doing.
    46. Re:Me too. by BadDreamer · · Score: 1

      Except they are not "copying". The Braun designs are different in shape and size, and only look similar from specific angles or when cutting out parts of a photo.

      They're about as similar as any two brands of sports cars. If you search for just the right angle you'll be able to dupe people who do not know better than sports car manufacturers only copy each other, but anyone actually seeing them next to each other would wonder what the heck you're on about. The same goes for Braun's products and Apple products.

    47. Re:Me too. by jcfandino · · Score: 1

      Right, if you could just apt-get it from the built in package management software. That'd be great..

  2. As a matter of fact... by Lisias · · Score: 4, Interesting

    it appears to be a very predatory way of doing business on my eyes.

    I remember an article I read on the late 80's or early 90's about how some small companies of that era feared growing too fast and ended up catching the attention of Microsoft, that at that time was buying everything and everybody (prices are pretty lower at that times). Building something cool that Microsoft would need was the fastest way of going out ot business.

    --
    Lisias@Earth.SolarSystem.OrionArm.MilkyWay.Local.Virgo.Universe.org
    1. Re:As a matter of fact... by Anonymous Coward · · Score: 5, Insightful

      I don't think the problem was so much the fear of getting bought out, but the fear that if they didn't sell, Microsoft would make their own implementation that would put them out of business.

    2. Re:As a matter of fact... by khallow · · Score: 2

      But predatory in a good way. After all, if you were one of those companies with something Microsoft needed, you had a ready exit strategy for getting out of your business with ample profit - just sell the company to Microsoft.

    3. Re:As a matter of fact... by khallow · · Score: 2

      Which is fine if you don't mind selling. If you believed in your product and wanted to take it large scale, it could mean selling for a fraction of what the product was actually worth so that MS wouldn't find a way of stealing the market.

      So what? That indicates your product was worth less than you thought.

    4. Re:As a matter of fact... by jedidiah · · Score: 2

      No. It means that the spirit of Teddy Rosevelt needs to come along and whack them with a really big stick so that they can't abuse everyone and distort the market.

      Bragging that your pet brand can act like an abusive monopoly is nothing to be proud of. It's blatantly anti-social.

      --
      A Pirate and a Puritan look the same on a balance sheet.
    5. Re:As a matter of fact... by FlyHelicopters · · Score: 1

      Bragging that your pet brand can act like an abusive monopoly is nothing to be proud of. It's blatantly anti-social.

      Perhaps, but you're assuming that your value system is shared by everyone.

      The money tends to smooth over many people's feelings.

    6. Re:As a matter of fact... by tomhath · · Score: 5, Insightful

      But they didn't outright buy your company. They got an exclusive license on the product by promising to sell enough copies to make you rich. Then they released their own knockoff of the product (on which they didn't pay you any royalties) and you went out of business. Embrace - extend - extinguish.

    7. Re:As a matter of fact... by MrEdofCourse · · Score: 3, Insightful

      "...Microsoft would make and BUNDLE their own implementation..."

      Yep, that was a very real threat. I saw that happen to companies that didn't sell to Microsoft, and I was at companies that developed stuff with the thought of Microsoft taking us over in mind (that was usually a mistake).

    8. Re:As a matter of fact... by khallow · · Score: 1

      Then you made a bad choice.

    9. Re:As a matter of fact... by khallow · · Score: 2

      I said a good price not an ideal price. If your product can easily be embraced and extended by Microsoft and yet you think you'll made vast sums of money on it, then your expectations don't match what's actually going on.

    10. Re:As a matter of fact... by Princeofcups · · Score: 3, Insightful

      it appears to be a very predatory way of doing business on my eyes.

      I remember an article I read on the late 80's or early 90's about how some small companies of that era feared growing too fast and ended up catching the attention of Microsoft, that at that time was buying everything and everybody (prices are pretty lower at that times). Building something cool that Microsoft would need was the fastest way of going out ot business.

      Completely different. Microsoft would find a company that had a product that they wanted. That company had two options. Sell to Microsoft, or get destroyed. Sometimes it meant Microsoft finding a similar company, or developing in house. But either way, the masses would get a free product from Microsoft that sort of did the same thing, or pay for one that they don't realize is better. One prime example is Netscape. Microsoft bought Mosaic, called it IE, and gave it away for free. Bill Gates was renowned for "declaring war" on small companies. He is absolutely ruthless when someone says no to him, and lashes out like Stalin on steroids.

      What Apple did was buy some companies that could be used to make better products. Notice that the Microsoft ones were never, or rarely, better than the other guy. They forced it down your throat using their monopoly. These are also not competing companies, just those that have something that they want to use in house, not resell.

      Apple is an evil company, as are all companies. Microsoft at its peak was a criminal racket, and history will look back with an unbiased eye, and shake their heads that we let them run rampant like we did. If you want to know why, check out the history on the trade deficit in the 70's and 80's. Microsoft was one of the few companies that sold abroad. Also look at their campaign spending. They practically own the Washington state legislature. Now it doesn't seem like a big deal, since that's status quo. In the 80's, back when the US still had some integrity and a Constitution, it was cutting edge evil.

      --
      The only thing worse than a Democrat is a Republican.
    11. Re:As a matter of fact... by Anonymous Coward · · Score: 1

      If money will smooth over feelings, why did Microsoft run crying, cap in hand, to the president, bitching that the law was unfair rather than just paying their fines?

    12. Re:As a matter of fact... by MouseTheLuckyDog · · Score: 1

      One prime example is Netscape. Microsoft bought Mosaic, called it IE, and gave it away for free. Bill Gates was renowned for "declaring war" on small companies. He is absolutely ruthless when someone says no to him, and lashes out like Stalin on steroids.

      That is wrong. MS couldn't give it away. No one wanted it.
      Instead MS merged it with Windows and forced people to take it for free,whether they wanted it or not

    13. Re:As a matter of fact... by Mr.+Freeman · · Score: 5, Insightful

      They didn't buy you at fair value. They said that you could either sell to them at a severe loss, or they would make their own version of your product and put you out of business.

      With all the charity Bill Gates has been making press releases about lately, people seem to have forgotten that he received all that money in the first place by building a monopoly and using incredibly anti-competitive business tactics.

      --
      -1 disagree is not a modifier for a reason. -1 troll, flaimbait, redundant, overrated are NOT acceptable substitutes.
    14. Re:As a matter of fact... by khallow · · Score: 2

      after someone with a monopoly engaged in predatory practices

      A monopoly in buying start ups? This has nothing to do with Microsoft's market dominance in OS or Office, and everything to do with ridiculously high internal expectations and valuations for software companies of the time.

    15. Re:As a matter of fact... by khallow · · Score: 2, Insightful

      They didn't buy you at fair value. They said that you could either sell to them at a severe loss, or they would make their own version of your product and put you out of business

      Then you weren't worth "fair value". I find it interesting how Microsoft dumped all this money into software firms and all of the replies to my post are complaints that they could have dumped more. Well, it's not their job to do that.

    16. Re:As a matter of fact... by swillden · · Score: 1

      Then you made a bad choice.

      Yes, the bad choice was as Lisias said, catching the attention of Microsoft.

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
    17. Re:As a matter of fact... by khallow · · Score: 2

      It's not Microsoft's job to meet the inflated expectations of these businesses. And I find it interesting how so many people complain that Microsoft was stingy rather than acknowledge that Microsoft was there to pay in the first place.

    18. Re:As a matter of fact... by david672orford · · Score: 1

      They didn't buy you at fair value. They said that you could either sell to them at a severe loss, or they would make their own version of your product and put you out of business

      Then you weren't worth "fair value".

      Here "fair value" means the price that a company which had no way to persuade you other than to offer you money would have to pay.

    19. Re:As a matter of fact... by Daniel+Hoffmann · · Score: 1

      Nobody wants to be the next Netscape

    20. Re:As a matter of fact... by khallow · · Score: 1

      Then there's no such thing as "fair value" in this context since anyone who had enough money to offer the so-called "fair value" had enough to create their own competitor.

  3. By design (but not the way you think)? by kheldan · · Score: 1, Troll

    Is it possible that Apple does things like this not so much to be unique and high-end, but to drive would-be competitors into bankruptcy?

    --
    Are YOU using the TOOL, or is the TOOL using YOU? Think about it!
    1. Re:By design (but not the way you think)? by the_B0fh · · Score: 1

      You are one of those conspiracy theorists, aren't you? Major competitors wouldn't be driven into bankruptcy by this, and tiny competitors wouldn't even be on their radar.

    2. Re:By design (but not the way you think)? by kheldan · · Score: 1

      No, it's just an idle thought I had, as I sat here drinking my coffee and waking up.

      --
      Are YOU using the TOOL, or is the TOOL using YOU? Think about it!
    3. Re:By design (but not the way you think)? by jonnyj · · Score: 2

      Is it possible that Apple does things like this not so much to be unique and high-end, but to drive would-be competitors into bankruptcy?

      That can only work if customers actually want the features that competitors can't afford to offer. Based on sales figures, the evidence seems to be that they do.

      I'm typing this on an Apple laptop. A large part of the reason that I bought it was because the hardware is exceptionally beautiful. I compared it with offerings from people like Samsung, Dell, Lenovo, Acer, Asus and Toshiba, and the difference in the quality of the design detail was extraordinary. To people like me, these details matter. I wanted to run Linux on the machine, so I'm no fanbois, btw.

      We're all different. For people like me (who are fortunate enough to have sufficient cash to pay for the privilege), design is as important as function. Good design sells stuff.

    4. Re:By design (but not the way you think)? by __aaltlg1547 · · Score: 1

      How do you explain Microsoft's recent purchase of Mojang or Facebook's $19B purchase of WhatsApp?

      It absolutely does happen, but it's lottery. Most little companies that try to introduce some new cool product fail. A minority stumble along barely making it for a few years. A tiny tiny number get the attention of The Big Boys and get bought out with The Big Boys' monstrous piles of cash.

      And often, there's no significant tech or product being acquired. They're buying what's popular because of its popularity hoping they can somehow turn that into even more monstrous piles of cash.

      But Microsoft and Facebook and Apple continue to make almost all their money from their organically grown businesses and very little from their acquisitions.

    5. Re:By design (but not the way you think)? by kheldan · · Score: 1

      We're all different. For people like me (who are fortunate enough to have sufficient cash to pay for the privilege), design is as important as function. Good design sells stuff.

      For 'some people' there's a phrase to describe what you're talking about, by the way: 'Conspicuous consumption', or more rudely put, 'F.U. money'. :-)

      --
      Are YOU using the TOOL, or is the TOOL using YOU? Think about it!
    6. Re:By design (but not the way you think)? by jonnyj · · Score: 3, Insightful

      We're all different. For people like me (who are fortunate enough to have sufficient cash to pay for the privilege), design is as important as function. Good design sells stuff.

      For 'some people' there's a phrase to describe what you're talking about, by the way: 'Conspicuous consumption', or more rudely put, 'F.U. money'. :-)

      Conspicuous consumption? 99% of the time I use my laptop at home. It's only conspicuous to me. Maybe you define yourself in terms of how others view you; I don't.

    7. Re:By design (but not the way you think)? by gnupun · · Score: 1

      Most laptop manufacturers, like Lenovo, have copied Apple's laptop design. The keyboard (including the hard-to-use chiclet keys), hand rest and trackpad areas are pretty much cloned from macbooks.

      Here's a pic of a lenovo laptop that looks like clone of macbook air.

    8. Re:By design (but not the way you think)? by jonnyj · · Score: 1

      Quite. Apple doesn't have a monopoly on good design (although its hardware is typically very good), and your response confirms that design is an important consideration for some consumers. At the time I bought my laptop, Apple's design was, in my view, the best.

      The complex manufacturing details in the original article are there to keep people like you and me happy and not, as suggested above, part of some conspiracy to drive all competitors into bankruptcy.

    9. Re:By design (but not the way you think)? by drinkypoo · · Score: 1

      Maybe you define yourself in terms of how others view you; I don't.

      Nonsense. A percentage of everyone's behavior is defined by their reactions to how they are treated. If this weren't true for you, you wouldn't have even felt a need to leave the above comment. QED.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    10. Re:By design (but not the way you think)? by jonnyj · · Score: 1

      Touché!

      I consider myself out-debated ;-)

  4. basic logistics by Daneurysm · · Score: 3, Insightful

    One of my many duties at work is very basic supply-side logistics for a much simpler form of manufacturing.

    If your organization needs to be told these things then you are already completely screwed.

  5. Re:Apple REULEZ! by mschwanke97402 · · Score: 4, Insightful

    Yes, yes, let us get to the Apple bashing orgasm... We must all be sheep. Because some people are clueless as to why anyone would want a well made, easy to use product, and therefore must assume we're all mindless and under the spell of dead Steve Jobs. I started with a couple of Android smartphones. I got really upset by them being abandoned by the manufacturer while they were less than a year old. I disliked their plasticky build. I wasn't completely thrilled by the somewhat balky operation. When I could finally afford an iPhone, I looked around at current Androids first and ended up buying an iPhone 4s. I really liked it a lot. Not saying it was perfect but a couple of years later I saved up and got the iPhone 5s. Here's a bulletin for the lot of you. I am a computer tech. I repair tech all day long. I know one or two things about technology in general. I made an informed choice and was so satisfied with that choice that I made the same choice when it came time to upgrade. Just because YOU don't get my choice does not make me or a lot of other people sheep!

  6. Google's storage by jones_supa · · Score: 2

    What I have sometimes pondered is why Google has not become its own hard disk drive manufacturer. Would it be feasible? I believe they continuously chuck in crazy amounts of storage into their data centers and make massive HDD orders.

    1. Re:Google's storage by __aaltlg1547 · · Score: 1

      I'm guessing because there's no compelling reason to do so. They put out a RFQ to the major disk manufacturers and they get competitive prices.

    2. Re:Google's storage by NixieBunny · · Score: 4, Interesting

      The disk drive makers, and there are only two left, are companies that have been doing nothing but making disk drives for 30 years. This is true for a reason - they are focused entirely on making disk drives and nothing else, and they have the decades of experience to do it right. Their prices are insanely low and their quality is very high. Google knows that it would never catch up to their abilities.

      --
      The determined Real Programmer can write Fortran programs in any language.
    3. Re:Google's storage by Animats · · Score: 4, Interesting

      There are amusing efforts to sell disk drives to Google. Near Google HQ there is a movie theater complex. I once saw an ad run before a movie. Two minutes of sales pitch for bulk purchases of enterprise hard drives, with lots of technical detail. Clearly this was addressed to a very specific audience.

    4. Re:Google's storage by ArcadeMan · · Score: 5, Funny

      Yes it was. The target audience was movie pirates.

    5. Re:Google's storage by LiMikeTnux · · Score: 2

      Hitachi still makes harddrives, no?

      --
      yap
    6. Re:Google's storage by dinfinity · · Score: 1

      http://en.wikipedia.org/wiki/L...
      http://www.storagenewsletter.c...

      Seagate and Toshiba are effectively the only players left in the HDD scene. SSDs are a different story, of course.

    7. Re:Google's storage by KozmoStevnNaut · · Score: 1

      Hitachi Global Storage Technologies was bought by Western Digital in 2011.

      --
      Eat the rich.
    8. Re:Google's storage by Anonymous Coward · · Score: 1

      In order to meet regulatory approval in the US and EU, HGST was split, with WD receiving the 2.5" ( and SSD) products while Toshiba got the 3.5" products, including the manufacutring facilities and patent licenses. Prior to the deal, Toshiba only made 2.5" mobile and enterprise disks.

    9. Re:Google's storage by syserr0r · · Score: 1

      http://en.wikipedia.org/wiki/L...
      http://www.storagenewsletter.c...

      Seagate and Toshiba are effectively the only players left in the HDD scene. SSDs are a different story, of course.

      That second link was an April fools joke.
      The first link confirms that the 3 HDD manufactures are Seagate, Toshiba and Western Digital.

    10. Re:Google's storage by AmiMoJo · · Score: 1

      There are more than two companies left, they just share the same parent owners. In the west you have Seagate and Western Digital. In the east you have Hitachi, Toshiba and Samsung. Hitachi may be owned by WD, but they still do their own R&D and models.

      This helps WD avoid putting all its eggs in one basket, and also gives them access to the Japanese market. Designed/Made in Japan counts for a lot here.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    11. Re:Google's storage by angel'o'sphere · · Score: 1

      There are plenty of disk drive makers left. Not only in names but also in actual distinct companies.
      However you are right with your conclusion.
      Founding a new disk drive company right now is pointless, you only can get into that by buying some.
      On the other hand: drivers are soon dead anyway, except for NAS and SAN ... but that as well is only a question of a few more years.

      --
      Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
    12. Re:Google's storage by dinfinity · · Score: 1

      Well, that certainly makes me look stupid. Consider me fooled and schooled.

      Thanks for the correction!

    13. Re:Google's storage by Mr.+Freeman · · Score: 1

      Nope. Bought by WD.

      --
      -1 disagree is not a modifier for a reason. -1 troll, flaimbait, redundant, overrated are NOT acceptable substitutes.
    14. Re:Google's storage by tlhIngan · · Score: 1

      There are more than two companies left, they just share the same parent owners. In the west you have Seagate and Western Digital. In the east you have Hitachi, Toshiba and Samsung. Hitachi may be owned by WD, but they still do their own R&D and models.

      This helps WD avoid putting all its eggs in one basket, and also gives them access to the Japanese market. Designed/Made in Japan counts for a lot here.

      And expect the departments to be consolidated. Hard drives are a commodity - there is VERY little profit to be made in drives and because the products are basically fungible, competition has driven the prices to the absolute bottom.

      They are, however, also precision made mechanical devices where clearances and tolerances are tight. And they are also mass-produced which means having to account for variations in the pieces both in the mechanical design and in the software design.

      To do this requires a lot of experience and it's something that's actually quite expensive to purchase because it's specialized.

      It's why there are dozens of SSD manufacturers out there - compared to an SSD, a hard drive is like a car with thousands of pieces that have to work together. An SSD is quite simple - just a circuit board, flash memory, controller and ancillary parts that can be put together in any contract manufacturer. But a hard drive requires a manufacturing facility dedicated to making the stuff.

    15. Re:Google's storage by StripedCow · · Score: 1

      The problem with companies becoming their own manufacturers (buying other companies in the process) is of course that they actively destroy the economy for small companies. We should not accept this from Apple or any other company, because, while their devices may be beautiful, they actually do more harm than good overall.

      --
      If Pandora's box is destined to be opened, *I* want to be the one to open it.
    16. Re:Google's storage by KozmoStevnNaut · · Score: 1

      Thanks for the clarification, I didn't know it was split like that.

      --
      Eat the rich.
  7. economy of scale... by smash · · Score: 4, Insightful

    ... there's a reason apple don't make 35 different models of smartphone, 18 different laptop models, and 5 different lines of desktop (like other OEMs seem determined to do).

    Because stamping out 100 million copies of a single model (e.g., iphone) is a LOT more cost effective than trying to tool up to stamp out 10 million copies each of 10 different models. Which means that they can increase their profit margin or increase feature set at the same price as they see fit.

    --
    I run: Windows, OS X, Linux, FreeBSD. Just because you have a hammer, doesn't mean everything is a nail.
    1. Re:economy of scale... by SuricouRaven · · Score: 5, Interesting

      Those many different models are often just variations.

      It's always fun trying to read a service diagram for Toshiba laptops. The diagram is of a hypthetical super-laptop that contains the intersection of all the components of the various models that use that chassis - it'll have a flash drive and an HD fitted in the same bay, two devices in one mini-PCIe slot, and so on. You open it up and find that the diagram shows three wifi antennas, but the model you are working on only has one. Screws are especially fun, as it'll sometimes show two screws going into one slot. You get use to it after a while.

    2. Re:economy of scale... by Jeremi · · Score: 2

      The diagram is of a hypthetical super-laptop that contains the intersection of all the components of the various models that use that chassis

      My God -- quantum computing has arrived!

      --


      I don't care if it's 90,000 hectares. That lake was not my doing.
    3. Re:economy of scale... by smash · · Score: 2

      Check out samsung's model page for phones. Yes, sure; SOME are minor variations, but there's still a fuck-tonne of different chassis on there.

      --
      I run: Windows, OS X, Linux, FreeBSD. Just because you have a hammer, doesn't mean everything is a nail.
    4. Re:economy of scale... by Rich0 · · Score: 1

      I'm not sure how much it cuts manufacturing costs if you're just talking about different colors/etc. However, what that simplification does do is cut your warehousing costs across the entire supply chain. Your store just needs a few boxes of widgets, not one box of every color and, "sorry sir, we're out of that color." Also, it does give you a lot of brand uniformity/etc.

      I'm sure it is cheaper to make 10M white phones than 5M white phones and 5M black phones. However, unless you have so many colors that you're taking orders of magnitude difference I doubt it adds up.

    5. Re:economy of scale... by smash · · Score: 1

      It cuts costs in various ways. As you say, it cuts the cost of your supply chain. And it does add up. You go from 1 colour to 2, and you have doubled your inventory tracking costs. If you're going to different chassis builds (as per samsung and the rest), then you're massively increasing costs to re-tool the factory, keep track of a whole inventory of other components for the manufacturing, etc.

      It most definitely adds up, and this is why apple can do stuff like maintain 45% margins on the macbook air whilst keeping the build quality of the enclosure, fund OS X development, NOT include shitware, provide iCloud and all the other support, while the PC guys can barely clone it somewhat without providing any of the additional service/software stuff - on margins so thin that most of them are posting losses or otherwise not doing well.

      HP/Dell are completely insane with the configuration options you can do on their notebooks. For example, I can select whether or not to include a $5 option analog modem on our corp issued laptops. I can select multiple different WIFI cards, I can select a heap of different screens, etc. The number of different combinations that were possible with our Elitebook 8570s for example was simply huge.

      Now because HP offer so many different options on that same model that really don't matter - they can't stamp out a few million of them in case people want something tweaked. They can't order bulk on CPUs in case people don't order that CPU. Etc.

      Apple? Here are 3 different sizes, each has 2 different CPU/RAM options. We offer a custom build ultra high end option for bumping the CPU/RAM.

      95% of sales they can fill with machines they can just stamp out en-mass.

      --
      I run: Windows, OS X, Linux, FreeBSD. Just because you have a hammer, doesn't mean everything is a nail.
    6. Re:economy of scale... by smash · · Score: 1

      To illustrate the advantage this gives Apple. Apple don't hide it - they aim for 35-45% margins on their gear. Turn that around, it means they could drop prices by 25-30% and still be making the same margin that most of the PC OEMs are making. The PC OEMs can't drop much further to compete.

      --
      I run: Windows, OS X, Linux, FreeBSD. Just because you have a hammer, doesn't mean everything is a nail.
    7. Re:economy of scale... by Rich0 · · Score: 1

      It most definitely adds up, and this is why apple can do stuff like maintain 45% margins on the macbook air whilst keeping the build quality of the enclosure, fund OS X development, NOT include shitware, provide iCloud and all the other support, while the PC guys can barely clone it somewhat without providing any of the additional service/software stuff - on margins so thin that most of them are posting losses or otherwise not doing well.

      You seem to be implying that HP could charge 45% margins if only they didn't give their customers 400 different options on every laptop. Most likely if they dropped all the options, most people just wouldn't buy it at all, and they'd make very little more on the ones they did sell.

      Apple makes 45% margins because they control the whole experience. If HP wrote their own OS and got as many people to like it as Apple did, then they could be making 45% as well. However, most likely they'd just go out of business, like most other companies that do everything the way that Apple did. Apple is an aberration - the company that did things differently and had it pay off. The fact is that lots of companies try to do things the way Apple did them, and 99% of the time they fail. Then 1% of the time they succeed and everybody wonders why more companies don't do things that way.

      Apple and HP have completely different business models - HP can't just imitate Apple and expect it to work.

  8. Further proof that Carl Icahn by jpellino · · Score: 1

    isn't an expert at everything. He wanted Apple to spend much of their cash reserve to buy back stock. Which would only enrich people like him who were in AAPL post-peak price (I believe he was in at an avg $400). These are the sorts of things you can do with their kind of money in the bank that will make you lots more money in the long run. Shareholder return is one of the things that needs to be balanced against the other things a company does.

    --
    "Win treats sysadmins better than users. Mac treats users better than sysadmins. Linux treats everyone like sysadmins."
  9. just economics by LodCrappo · · Score: 1

    If the startup made the same huge profit margins that Apple does, I don't see why doing any of these things would be a problem.

    The real lesson is that you'll need your customers to pay *a lot* more than it costs to make something if you want to do silly, expensive things while making it.

    --
    -Lod
  10. CNC machines by NotQuiteReal · · Score: 1

    But they had to buy 10k CNC machines to build 1M bodies? Doesn't sound right. Only 100 per machine.

    They were battery operated, and looked cool! No seams for battery doors or holes for pesky charger ports!

    --
    This issue is a bit more complicated than you think.
  11. so they are like MS 15 years ago by alen · · Score: 1

    the little guys can't compete in the same product space, until they decide to go make a new product category. like mobile devices that MS paid lip service to but didn't really do anything useful

    1. Re:so they are like MS 15 years ago by Microlith · · Score: 1

      Don't worry. I suspect Apple is still flexible enough to whip around and ensure that they can parade their way into new markets and shut out any potential startups.

  12. Is there a point to this story? by Rhyas · · Score: 4, Insightful

    Next up, Apple has more money to throw around than a Startup! Full Story @ 11!

    It's cute to see how much money they blow on their designs, but really, is this news, or stuff that matters?

    1. Re:Is there a point to this story? by radtea · · Score: 4, Insightful

      It's cute to see how much money they blow on their designs, but really, is this news, or stuff that matters?

      You would be amazed how unselfaware many startups are. In the late 90's, early 2000's time period I frequently had to remind people in companies with 2 - 200 employees selling niche products that "But Microsoft does it that way!" was an argument against doing it that way for us, because we were anything like Microsoft in terms of resources, product or market.

      You'd think that no one would ever have to be told that, but the reality is that most people look at something as incredibly difficult to build as Windows (in software) or an iPhone (in hardware) and think, "Yeah, I could knock that out over a weekend and ship a few million units a year, no problem!"

      --
      Blasphemy is a human right. Blasphemophobia kills.
    2. Re:Is there a point to this story? by Bing+Tsher+E · · Score: 1

      The gushing over at apple.slashdot.org was spilling over. This is an overflow article on hardware.slashdot.org.

      The, ummm, whatever it is they're gushing, was reaching dangerous levels. So an article purportedly about hardware was spun up for containment purposes.

      Let's all try to show some compassion. It's been a hard week to be an iDevice fetishist.

    3. Re:Is there a point to this story? by westlake · · Score: 2

      It's cute to see how much money they blow on their designs, but really, is this news, or stuff that matters?

      It matters to the geek who thinks that a kickstarter and 3D printer is a viable business plan in market where style, design, fit and finish in hardware matters.

    4. Re:Is there a point to this story? by Tablizer · · Score: 1

      It's the same reasoning that makes us all think that slashdot ridding dupe articles should be easy.

  13. Re:Apple REULEZ! by calzones · · Score: 5, Insightful

    Nice way to interpret his intent into something base can prop your ad hominem upon.

    There's nothing wrong with establishing an argument that claims you work in a particular field and therefore are accustomed to making educated choices about stuff related to that field.

    If someone calls themselves a chef or a foodie, it may not make them right when they say how long you should boil pasta, but it means their opinion about it IS based on care, thought, and knowledge about the subject at hand. If someone random says "boil spaghetti for 20 minutes" then you may be more apt to consider their opinion as out of hand than someone who presents "credentials".

    If slashdot wasn't such a fucking non-stop pissing-contest people might not feel the need to present "papers please" when offering their thoughtful opinions about stuff.

    --
    Asking people to think is like asking them to buy you a new car
  14. Re:Apple REULEZ! by Daneurysm · · Score: 1

    On Slashdot your point is especially salient and I agree with the tone as well...

    In your average real life scenario....socializing at the kid's little league game, at the bar, out on a cigarette break with random coworkers, waiting in line at a store, etc, it's a decent way to establish that you aren't the average "lol technology" user. If you have reasonable amount of authority in any random subject it isn't actually a dick move to highlight that fact to give your words more gravity.

    Calm down.

  15. They want it but don't understand it. by Anonymous Coward · · Score: 5, Insightful

    My current CEO says form and style are essential in our next product. The board and him agree that design is the key to success. He says he was an Apple like feel that oozes quality. He wants to be like Steve Jobs.

    Then he says we're going to do that by hiring an undergrad design major part time from a local college once we finish our mechanical and board designs. He will polish it up and make it great.

    He said all this within 2 mins. I didn't know whether to laugh or cry. The project manager then offers up design tips from his wife...

    Also, I'm told we need to target Logitech's price point...

    People completely underestimate what it takes to make an Apple-like product. This is especially true for engineers (of which I am one) who tend think to since it's not technically hard to do, it must mean that designers don't bring much to the table. "I can bevel that edge", "That rounded corner isn't hard to do", etc etc. We also tend to think that function is most important and that form is an afterthought... even though we don't actually say that.

    1. Re:They want it but don't understand it. by angel'o'sphere · · Score: 1

      The guys who modded this funny did not read to the end.

      Form is the most important thing if you would do something 'really' interesting. And bottom line such a form is most of the time considered really beautiful. A sword comes to mind, or a bow, or a simple arrow even. Or a hang glider ...

      The idea that stuff only needs to work, has to be cheap and can otherwise be as awkward to use and as ugly to handle is utter nonsense.

      As well you can say: your dick has no eyes (sorry girls, I assume you have a similar proverb)

      --
      Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
    2. Re:They want it but don't understand it. by Rich0 · · Score: 1

      Form is the most important thing if you would do something 'really' interesting. And bottom line such a form is most of the time considered really beautiful. A sword comes to mind, or a bow, or a simple arrow even. Or a hang glider ...The idea that stuff only needs to work, has to be cheap and can otherwise be as awkward to use and as ugly to handle is utter nonsense.

      There is a balance. I buy cheap stuff all the time, and somebody once said that quantity has a quality all its own. Lots of companies make lots of money selling cheap plastic toys for dogs.

      I think the key is to understand your market. Apple's market is people who don't mind paying $700 for a $200 phone that looks just right, is easy to use, and is the phone all their friends think is the best. They are basically a luxury market, and in a luxury market paying the extra $10 so that you don't have a single stitch out of place makes sense so that you can charge an extra $500 markup.

      On the other hand if you want to do things the Apple way I'd suggest not doing them in a market that Apple is already in, because creating a new luxury brand is very risky. The fashionable brand is the one everybody has, and that is never the new brand.

      Targetting the lower end of the market is almost always safer, but then you need a more functional product at a cheap price, and spending that extra $10 to make the unboxing video prettier is probably not wise.

    3. Re:They want it but don't understand it. by nine-times · · Score: 1

      Then he says we're going to do that by hiring an undergrad design major part time from a local college once we finish our mechanical and board designs. He will polish it up and make it great.

      In fairness, that implies that you currently don't have anyone with design experience looking at your product designs. Maybe getting some input from a designer, even a student, could be helpful? Admittedly, a student might make things worse by trying to push silly ideas.

      Especially in the context of this (which I agree with):

      This is especially true for engineers (of which I am one) who tend think to since it's not technically hard to do, it must mean that designers don't bring much to the table. "I can bevel that edge", "That rounded corner isn't hard to do", etc etc. We also tend to think that function is most important and that form is an afterthought... even though we don't actually say that.

      The sort of design that Apple does is not just about beveling the edge. Because first, you need someone capable of understanding whether the beveled edge will make it more or less attractive than a nice, clean, straight edge. Will it look dumb? Will it feel cheap? But then also, because you need someone who can look at the whole package and evaluate what effect that beveled edge will have on the usability of the device. Not just bare function, i.e. it successfully performs [function X], but usability, i.e. it performs [function X] in a way that's intuitive, easy, understandable, and pleasant. It's not easy to balance form, function, and usability.

    4. Re:They want it but don't understand it. by jbeaupre · · Score: 3, Interesting

      Careful with that word "we." I'm an engineer, but put a huge emphasis on industrial design. The form of my designs are integral to the function. They don't just hold the electro-mechanicals I'm designing (which is my specialty), they are the interface with my users.

      So I fuss for days sometimes to get the right distances and sizes to fit 95% asian woman and 95% western men. Tweaking the curvature transition of complex surfaces to feel natural, give tactile feedback, and be able to be injection molded from a single pull mold (yeah, I do preliminary mold design too). While still containing and constraining internal mechanisms (which I also design). Choosing textures and colors that build on that base. And so on. Often I have people with industrial design or fine arts degrees consulting on the designs.

      It's not rocket science, but you are right: it shouldn't just be slapped together at the last minute.

      Bevels and rounded corners? Easy stuff. There's an optimum, but not a huge sensitivity. Where Apple and others excel is under the skin, as well as fit and finish.

      --
      The world is made by those who show up for the job.
    5. Re:They want it but don't understand it. by AmiMoJo · · Score: 1

      I make industrial products and the biggest hurdle for us when trying to make stuff look good is long term availability. We want to buy the same LCD for at least 5 years before having to redesign the product. We don't have the volume to have them made for us so our choices are limited to crappy industrial models that are expensive and look very dated. We have not even managed to get colour yet.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  16. Re:Wow by Anonymous Coward · · Score: 1

    Apple has clearly stolen a TARDIS in order to make a hole that's smaller on the outside.

  17. Medium reports? by Anonymous Coward · · Score: 1

    Medium doesn't report, anyone can post an article there.

  18. Re:Bullshit. by __aaltlg1547 · · Score: 3, Insightful

    The claim wasn't that there was only one CNC company or only one laser drilling company. It's that there was only one at the time that could meet their specs and they could afford to just buy those companies, which you with your startup can't do. So don't expect to compete with Apple on the manufacturing quality because they can afford the very best and in many cases you can't.

  19. 20m holes in aluminum? by Anonymous Coward · · Score: 2, Informative

    That's one heck of a sleep light.

    In completely unrelated news, Slashdot's support of non-ASCII characters is refreshingly anachronistic.

  20. Re:Apple REULEZ! by mschwanke97402 · · Score: 1

    Never claimed to be the absolute final word on the subject of technology. No where near that in fact. I merely pointed out that as someone who works in the field I might be qualified as a person making an informed choice and not just one of the sheep buying what they're told. Now had I claimed to be some uber tech guru your label for my argument might have made more sense. As it is...

  21. Economies of scale by sjbe · · Score: 5, Insightful

    If the startup made the same huge profit margins that Apple does, I don't see why doing any of these things would be a problem.

    And if someone dropped billions of dollars in my hands I could do some pretty cool stuff too. What exactly is your point since that is a purely hypothetical conjecture? Startups don't have the kind of money that Apple does which is exactly the point.

    NO startup can possibly match Apple's manufacturing costs. Very few companies of any size are able to match Apple when it comes to manufacturing costs on the products they make because Apple can buy stuff at such enormous scales. Read up on economies of scale. Apple only produces a small number of products so even companies like Samsung are unlikely to be able to match their costs because they spread out their purchases among more products. Apple is able to economically do things that set their products apart that at smaller scales would be economically impractical. This makes the gap even harder to close since it gives their products features that actually differentiate them from the competition in ways other than price.

  22. Re:Dont forget! by jones_supa · · Score: 2

    Indeed. It would be even worse if they did not have those jobs, but the bad working conditions and low pay are still a problem. I wonder if some kind of fair trade system could be developed for electronics, just like we have for food products?

  23. Re:Wow by NixieBunny · · Score: 1

    The original article says a "20 um hole", which is just under a thousandth of an inch. Please RTFA before commenting.

    --
    The determined Real Programmer can write Fortran programs in any language.
  24. Changes Cost Big Money by JimSadler · · Score: 1

    Cell phones, tablets and hand helds are in an arena subject to rapid change. Small companies will go through economic hell as they are forced to quickly change things to keep up with a rapidly changing market. The tooling, architecture, outside vendor supplies as well as an ever changing need for experts in various fields will quickly bankrupt most start ups. For example take that laser drill mentioned in the article. You are going to need at least one person with very deep knowledge of laser drills. And that is worse than it sounds. Being an expert with one laser drill is of little help when you have a dozen choices to make in selecting a new drill. And what if that expert has only dealt with a laser drill on black plastic? So out of the blue you need to drill in aluminum alloy. Even the logistics of simple packaging can consume a bright worker for months. And make no mistake you will compete in every tiny area associated with bringing a product to market. It is difficult enough to assure that very few companies survive long term.

  25. Re:Apple REULEZ! by Le+Marteau · · Score: 1, Interesting

    If only Apple took such pride in craftsmanship with iTunes, I would agree completely.

    Buggy, non-intuitive, tons of undocumented features. "It Just Works" does not apply to that steaming load.

    --
    Mod down people who tell people how to mod in their sigs
  26. Like ... by Anonymous Coward · · Score: 1

    we're all mindless and under the spell of dead Steve Jobs

    Why not?!

    Many of us are under the spell of dead Jesus of Nazareth.

    And as far as miracles are concerned, Steve Christ raised Apple from the almost dead.

    Can Jesus claim the same?!

    Nope!

    Beware of false profits! Er, prophets. Well, same thing actually. Religion is THE most profitable enterprise on the planet.

    Anyway, I pray to Steve Christ/Buddha* because HE actually has proof of HIS miracles and enlightenment!

    ...

    ..

    * Look up the definition of Christ and Buddha. Referring to one individual by those terms is like referring to THE Congressman.

    1. Re:Like ... by BronsCon · · Score: 2

      What's funny is that I was just starting to be introduced to Apple products right around the time when Jobs was falling ill and loosening his grip on the company. At that point, Apple was making one product that caught my eye: the 17" MBP. Jobs loosened his grip and marketing cut the product I was interested in. Cook isn't doing well to keep me around, either.

      Typed on my 17" MBP using an iPad Air as a secondary display.

      --
      APK quotes people (including myself) without context and should not be trusted. Just thought you should know.
    2. Re:Like ... by Barsteward · · Score: 1

      "Many of us are under the spell of dead Jesus of Nazareth." - thats even more deluded, at least Steve Jobs was a real person

      --
      "The hands that help are better far than lips that pray." - Robert Ingersoll (1833-1899)
  27. Re:Apple REULEZ! by ganjadude · · Score: 2, Insightful

    see, I dont care for apple, No need to get into my reasons im sure other posters here have already listed them. HOWEVER I also understand that different people have different wants and needs in their devices. the iphone is better for some people, and the android is better for others. Depending on ones needs depends on what I recomend to people. I will bust my friends balls, but in the end whatever makes people happy is what they should get

    --
    have you seen my sig? there are many others like it but none that are the same
  28. Re:Apple REULEZ! by rmdingler · · Score: 1

    As it is...

    Maybe you don't know I think I am.

    --
    Happiness in intelligent people is the rarest thing I know.

    Ernest Hemingway

  29. Re:Apple sells jewelry, plain and simple by smash · · Score: 3, Insightful

    Whilst the iphone is pretty, what apple actually sells is a device you don't have to babysit, that does what it says on the box in a manner that is both attractive and pleasant to use.

    The reason many people, myself included by apple gear is because I have spent the past 20 years babysitting computer shit because it half does what it says, needs care to use to ensure it doesn't get malware, etc. I'm fucking over it. I don't care about the theoretical reduced flexibility if the device does what I actually want it to do, and doesn't need babysitting.

    Being pretty is a bonus, not the primary motivator.

    --
    I run: Windows, OS X, Linux, FreeBSD. Just because you have a hammer, doesn't mean everything is a nail.
  30. Brought to You by Apple? by linearZ · · Score: 2, Interesting

    Reading this, you would think that Apple is the only large company making tech.

    This is what all large companies do. For instance, Windows was built on hundreds of companies that Microsoft went out and bought because they needed the tech. Samsung builds shit from scratch all the time, and probably has more CNC machines at its disposal than Apple.

    This is nothing more than an Apple puff piece. To remove the marketing content, one would have to replace Apple with "large corporation", then the article's title would just be "No, You Can't Manufacture Like a Large Corporation". Then you can replace the author's name with "Duh".

    --
    Revolution is the opium of the intellectuals.
  31. Re:Slavery by smash · · Score: 1

    That's cute. Samsung can't manufacture like apple using slave labour either.

    --
    I run: Windows, OS X, Linux, FreeBSD. Just because you have a hammer, doesn't mean everything is a nail.
  32. Re:Bullshit. by Bite+The+Pillow · · Score: 1

    If only they had asked you, a random dotslash reader, they would have avoided this waste of time article.

    You should set up a news aggregator that decides which news is wrong based just on your bullshit detector.

    In fact, you should be working at a three letter agency. They need that. Or run for king as you would do great.

  33. Some info seems bogus by Animats · · Score: 1

    Some of that info seems bogus. 10,000 CNC mills? Unlikely. 10,000 CNC machines of all types across all of Apple manufacturing, maybe.

    There's a nice video about how Apple machines a round can for their round desktop computer. They're going through a lot of steps to make a can, yet they're doing it in a low-volume way. Here's how soft drink cans are made. Same shape, but much higher production volume.

    Apple is doing this to justify charging $2700 for an x86-64 machine with midrange specs.

    1. Re:Some info seems bogus by WWJohnBrowningDo · · Score: 3, Informative

      Some of that info seems bogus. 10,000 CNC mills? Unlikely. 10,000 CNC machines of all types across all of Apple manufacturing, maybe.

      I was skeptical too, but then I looked up the numbers and turns out 10,000 is actually an underestimation:

      Foxconn, the Apple supplier that doubled factory pay after a spate of worker suicides, buys 800 programmable Robodrills from Fanuc every month - for about $62,000 each - to make the stainless steel band that wraps around the iPhone.

      The Fanuc Robodrill is the world's common CNC machine measured by installation numbers and by total value thanks to Apple.

  34. Re:I question the author's knowledge. by Thagg · · Score: 1

    He meant 10 thousand CNC machines...not that they were $10K. That's an almost unbelievable number; and array of 100 x 100 CNC machines.

    --
    I love Mondays. On a Monday, anything is possible.
  35. Re:It really is time by ArcadeMan · · Score: 1

    Do you work for the Microsoft advertising department?

  36. Re:Input devices by ArcadeMan · · Score: 1

    I always go with Logitech.

  37. Re:Dont forget! by ArcadeMan · · Score: 4, Insightful

    And don't forget that those armies of near-slaves also work for all tech companies, not just Apple.

  38. Re:Apple sells jewelry, plain and simple by Dog-Cow · · Score: 1

    Stop living in 2009.

  39. Re:The article fails by ArcadeMan · · Score: 1

    It's Wozniak.

  40. "How do you explain..." by tlambert · · Score: 1

    "How do you explain..."

    I don't really follow Microsoft acquisitions enough to speculate on their reasoning, but the Facebook reasoning was pretty obviously that the WhatsApp company cost (predominantly non-US) telephone companies $19B in per-SMS charged revenue over a period of 2 years, and it therefore gave Facebook some incredible leverage with those phone companies to make the purchase in such a way that a small group of phone companies couldn't drive WhatsApp out of business by increasing data costs to compensate (which would hurt Facebook.

  41. Let me get this clear by sosume · · Score: 3, Insightful

    So, to recap, Apple wants a nicer looking sleep light, and as a result hip replacements just got a lot more expensive.

    1. Re:Let me get this clear by Bing+Tsher+E · · Score: 1

      Hipsters are, uh... waitaminute.. no, it's right.

      Hipsters are decades away from needing hip replacements.

    2. Re:Let me get this clear by Tablizer · · Score: 1

      But it's so cool how your hip glimmers at night.

    3. Re:Let me get this clear by worf_mo · · Score: 1

      [...] as a result hip replacements just got a lot more expensive.

      But but but... Think of the hipsters!!!

      Sorry!

  42. This is why you outsource manufacturing. by tlambert · · Score: 1

    This is why you outsource manufacturing.

    Outsource to a big company like Foxconn or Solectron that has already invested in all the expensive equipment and processes (in both cases, some of it actually paid for by Apple), and have them do your manufacturing for you.

    The incremental cost ends up pretty tiny, relative to COGS, and you get a better finished product at only a fractionally higher cost than if you were stupid enough to do your own manufacturing. The argument in the article only holds up if you are stupidly building the widgets yourself.

    1. Re:This is why you outsource manufacturing. by drinkypoo · · Score: 1

      Outsource to a big company like Foxconn or Solectron that has already invested in all the expensive equipment and processes (in both cases, some of it actually paid for by Apple), and have them do your manufacturing for you.

      The problem with that notion is that you can and will be pushed aside if Apple wants to do a bunch of manufacturing right now. You are last in line for the big guys. You need to be matched with the appropriate manufacturer.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  43. Re:Apple REULEZ! by jedidiah · · Score: 1, Troll

    > While iTunes could stand improvement, of course, it is still oly about a million times better than anything else. At least a million.

    You're so funny.

    Quit swimming in the kool-aid.

    --
    A Pirate and a Puritan look the same on a balance sheet.
  44. Re:Apple sells jewelry, plain and simple by Anonymous Coward · · Score: 1

    Yeah, people with Apple products call me for help just like people with other products. Apple's shit doesn't do magic either, and when their "magic" fails, the poor soul who does the troubleshooting must do so without "advanced" configuration options, logs or system messages, 'cause those are ugly and confuse people, you know. Apple's computers aren't better, just simple-minded, which is good when that's all you need and when it actually works, but in my experience it isn't and it doesn't.

  45. HTC seemed to manage by Qbertino · · Score: 1

    HTC seemed to manage just fine building devices of the quality of Apple or even better. I've dropped my 3.5 year old HTC Desire (solid aluminum body) more times than I can count and it still works as it did the first day. My first tablet - an HTC Flyer, case by apparently the same design team - serves my every day aswell.

    I've seen and held my share of iPhones, and IMHO HTCs devices are better.

    As far as enclosures go, I'd even say the new iPhone 6 ripps one or two things from the HTC One M8.

    --
    We suffer more in our imagination than in reality. - Seneca
    1. Re:HTC seemed to manage by MikeBabcock · · Score: 1

      I'm surprised the author seems unaware of companies like Sony who manufacture far more devices than Apple does and has been doing so for far longer. I'll take an Xperia over an iPhone any day.

      cf. http://www.whatmobile.net/wp-c...

      --
      - Michael T. Babcock (Yes, I blog)
  46. "20 m holes in aluminum?" by koan · · Score: 1

    Wow that must have been a HUGE laptop to have a 20 meter hole drilled in it.

    Just another "innovation" from Apple...

    --
    "If any question why we died, Tell them because our fathers lied."
  47. Re:Apple REULEZ! by Anonymous Coward · · Score: 1

    I am typing this on a six year old MacBook and I am still satisfied with it. Maybe next year I will replace it. Please do not call me "pathetic", I think that I have gotten my monies' worth out of this machine.

  48. Let me tell you by koan · · Score: 1

    Those white plastic laptops of Apples got quite a few calls into their support center.
    #1: yellowing and cracking of plastic.
    #2: Hard drive failure
    #3: Battery failure

    I think with the 3 items combined, the failure rate must have been in the high %30 mark.

    Anyone that owned one shoudl be able to verify that.

    --
    "If any question why we died, Tell them because our fathers lied."
    1. Re:Let me tell you by scotts13 · · Score: 4, Insightful

      Those white plastic laptops of Apples got quite a few calls into their support center.
      #1: yellowing and cracking of plastic.
      #2: Hard drive failure
      #3: Battery failure

      I think with the 3 items combined, the failure rate must have been in the high %30 mark.

      Anyone that owned one shoudl be able to verify that.

      Hmm, I was service manager at an Apple authorized computer store. Fixed hundreds of white plastic MacBooks. I would think that, given a long enough timespan, you could get to 30% failure on those three items, collectively. But certainly not within warranty, and generally not due to manufacturing defects.

      I never saw any yellowing that wasn't caused by abuse. And I mean cigarette burns, being left on top of a radiator, etc. Cracks on the keyboard bezel, sure. That WAS a design flaw. Cosmetic only, BTW - didn't affect function. Apple fixed them all, in or out of warranty.

      Hard drives fail. Apple doesn't make them. Look up the manufacturers specs for G's of impact in operation, and compare that to the way MacBooks are used. Mostly by students... We had one guy who was using his laptop on the seat of a moving, off-road truck. Apple replaced that hard drive, four times that I know of, in and out of warranty - at no charge. Eventually he got a free upgrade to an Air, with SSD. Solved.

      Battery failure. Well, batteries are expendable items. I would say 95% of the batteries replaced were over their rated lifetime cycles; usually WAY over. The few that weren't, were also replaced free, in or out of warranty.

    2. Re:Let me tell you by Anonymous Coward · · Score: 1

      This sums up pretty well why I choose apple.

      I've had a 2010 MBP over-heat/die (fan malfunction, GPU fried) - apple remarkably upgraded me to a 2012 model and went as far as recovering my partition from the old MBP and put it on the new one for me. No charge. Never heard of let alone received such great service.

      I dropped my iPhone 5, totally my fault, 'something' went wrong with the hardware to the point where it was constantly over-heating (so much that it shut off after 10 minutes, but not before it was so hot it would damage the battery - which was slowly expanding/leaking as a result of said damage - big fire hazard). Upgraded to a 5S for free - on the spot.

      Yes apple is shiny, yes apple is a walled garden with a lot of restrictions, but the premium you pay for it all is the whole damn experience - you're not just paying for the hardware.

    3. Re:Let me tell you by werepants · · Score: 1

      Got a 7 year old one. No yellowing of the plastic yet, although the hand rest panel cracked very slightly about a year ago. No impact to function. Battery still works for about 45 minutes - 1 hour before dying. The (triple booted) hard drive has never caused any trouble, although I recently replaced it with an SSD because they are getting so cheap.

    4. Re:Let me tell you by koan · · Score: 1

      Go to Vegas and bet it all, you are unbelievably lucky.

      --
      "If any question why we died, Tell them because our fathers lied."
    5. Re:Let me tell you by werepants · · Score: 1

      That could be. I have no way to tell. Although I feel like maybe my computing karma has caught up with me because in the last week I've dealt with a rash of completely ridiculous failures and incompatibilities in a couple of PCs that have been problem free for years.

    6. Re:Let me tell you by koan · · Score: 1

      I worked for Apple, you got lucky.
      As far as PC's go I build my own, which means I can swap out hardware easily and cheaply, can not do that with a Mac, in addition Win7 running the Adobe suite is rock solid and stable, the GPU rendering works flawlessly.

      I moved all my audio recording gear and video gear/software to the PC, it's just better, it just doesn't crash, not so with the 2 iMacs I owned, they crashed constantly and guess what I was using? That's right... Apple software.

      And yet Apple, who make their hardware, who writes the software for that hardware can't to do any better than: goto fail, which I believe would have been caught by a real audit of this software considering the size and resources available.
      So I am left sure in my own mind they were complicit.

      --
      "If any question why we died, Tell them because our fathers lied."
    7. Re:Let me tell you by werepants · · Score: 1

      I was an IT guy years ago for a school with 100's of Apple machines so I'm familiar with them. I've had the exact opposite experience of you. I started out building my own PCs, and when we bought our first Apple machine it was a revelation, because there wasn't an absurd amount of configuration, virus protection, etc to go through just to get a functional machine going. They just work, and don't require any fiddling. Even running Windows on an Apple machine is nicer because you don't have a huge disparity between drivers depending on manufacturer, you don't have bloatware, etc.

      The two machines I just had that broke were self-built PCs that worked for a few years, but on one of them the power supply just crapped out and the machine is too old to be worth fixing. On the other, it had random video freezes that were only fixable with a hard reset - which mostly went away with a new video card, but now I'm getting random blue screens (although less frequently). I've invested dozens of hours troubleshooting these two PCs, and I can honestly say I've never had to do that on a mac. That's kind of the difference - yes, you can't swap stuff out and configure it, but on the other hand, you generally don't have to.

  49. Re:Bullshit. by angel'o'sphere · · Score: 1

    There is No Such Agency :D

    --
    Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
  50. Re:Apple REULEZ! by Le+Marteau · · Score: 1

    > If you check the little box that says "let iTunes manage my music library" it does

    That does not work so well when working with a 2GB shuffle (which I use in the car, since it can be used without a display and instead uses a computerized voice).

    It's bugs in dealing with podcasts REQUIRE me to manually manage them. It simply will not properly download the ones I want from the cloud automatically and I am forced to micromanage them.

    I'm sure the technology behind the interface is teh ossim, but it's interface really is atrocious and is enough to compel me to seek products from other manufactures once my current devices die.

    --
    Mod down people who tell people how to mod in their sigs
  51. Manufacturing by sjbe · · Score: 3, Insightful

    CNC machines aren't made by only one company

    That doesn't mean all CNC machines are equal or that they can all meet the same specifications, run rates or handle the same products.

    laser drilling isn't really rocket science

    I think you have no idea what you are talking about. Drilling one hole with a laser isn't too hard. Drilling millions of holes with tight tolerances with near perfect repeatability IS as difficult as "rocket science". (as if that is some sort of valid comparison...) That's exactly what make manufacturing hard.

    packaging have been done better etc.

    Really? Name me one consumer electronics manufacturer that provides better packaging than Apple does.

    1. Re:Manufacturing by Anonymous Coward · · Score: 2, Interesting

      Laser drilling holes in aluminum is rocket science. Reflective and high heat-transfer.

    2. Re:Manufacturing by Anonymous Coward · · Score: 1

      I could name dozens of consumer electronics manufacturers whose packaging is just as adequate as Apple's.

      ...but you won't, which means they don't exist.

      Now, I don't fetishize that kind of stuff so I'm not a packaging connoisseur.

      Oh, so you're a McDonald's regular who thinks he has something to say about 5-star restaurants.

    3. Re:Manufacturing by _merlin · · Score: 3, Interesting

      Samsung's packaging for the Galaxy S3 is very slick. Also, Dell's origami packaging for their 4k displays is absolutely brilliant.

    4. Re:Manufacturing by Bing+Tsher+E · · Score: 1

      Oh for petes sake. I meant that ALL the manufacturers use adequate packaging.

      Quit comparing Apple to a five star restaurant. Apple product sells at Walmart. Apple is Buick quality in a Chevy world, at most.

    5. Re:Manufacturing by drinkypoo · · Score: 2

      I think you have no idea what you are talking about. Drilling one hole with a laser isn't too hard. Drilling millions of holes with tight tolerances with near perfect repeatability IS as difficult as "rocket science". (as if that is some sort of valid comparison...) That's exactly what make manufacturing hard.

      No, he's right. The benefit of laser cutting is that it is predictable and repeatable. It's far easier to laser-cut millions of holes with tight tolerances with near perfect repeatability with a laser cutter than it is to do it with a mill, provided that the surface being cut lends itself to laser cutting. The problem of positioning the laser is no more complex than the problem of positioning the part on a mill (arguably, it is less so) while milling the holes adds a significant number of additional complexities which are not present in a laser cutting system. That's why laser cutting has become so popular, to say nothing of its ability to handle materials which cannot practically be machined. Then again, laser cutting a fat billet isn't really practical either, so clearly both approaches have their benefits. I imagine that's why both approaches are used by Apple on the same hardware.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    6. Re:Manufacturing by sjbe · · Score: 2

      The benefit of laser cutting is that it is predictable and repeatable.

      That doesn't mean doing it is trivial at large production scales. People have this naive notion that just because you have a machine with excellent capability that it is suddenly easy to realize the full benefit of that capability. Doesn't work that way. My company operates some very cool presses that can spit out parts every 3 seconds when running smoothly. But getting them running like that isn't easy and requires a lot of expertise and planning even when the machine is running properly which it doesn't always. Furthermore some materials are more difficult to work with than others. I've worked with laser cutters on in previous jobs and they are very cool but they definitely have their challenges.

      Laser cutting has a lot of benefits. As you mention it can be very predictable and reliable in many cases. It ablates the material in many cases meaning it vaporizes the scrap. You don't have to worry about mechanical shearing. There are drawbacks to laser cutting however. High power consumption, does not work with some materials (copper and aluminum are problematic), slight tapering of the cut in some cases (laser beams aren't a perfect cylinder), fumes in some cases (particularly with plastics), difficulty working with bulk removal of material (thicker than around 6-7mm), and others.

      It's far easier to laser-cut millions of holes with tight tolerances with near perfect repeatability with a laser cutter than it is to do it with a mill, provided that the surface being cut lends itself to laser cutting.

      That depends entirely on the task at hand. I can provide plenty of use cases where it is much easier to use cutting tools. But you missed the key point. Just because a technology is an improvement over an older technology for some use cases does not mean that the task being accomplished is suddenly trivial. Easier is not the same as easy.

      The problem of positioning the laser is no more complex than the problem of positioning the part on a mill

      The challenges in laser cutting are considerably deeper than simply positioning the part.

      That's why laser cutting has become so popular, to say nothing of its ability to handle materials which cannot practically be machined. Then again, laser cutting a fat billet isn't really practical either, so clearly both approaches have their benefits.

      And some things can be machined that cannot be laser cut. Laser cutting is the best technology for SOME applications. If it wasn't then they wouldn't use it. Cutting tools, water jets, plasma cutters, etc all have their relative advantages and disadvantages. However under no circumstances is manufacturing any product in large quantities with tight tolerances and good repeatability a trivial endeavor, even on the most automated of assembly lines. Design, setup, maintenance, supply, breakdowns, and much more all are involved and none of them are trivial activities. Just having a machine that is capable of producing the parts you want with the tolerances you want is only a first step among many to getting production volumes with good quality and low scrap.

    7. Re:Manufacturing by Anonymous Coward · · Score: 2, Informative

      I own several CNC machines. (www.RLT.com) In my experience, the operator and the maintenance make all the difference in how repeatable and accurate they are. I can get my machines repeatable within 5 thousandths of an inch (and these are cheap, kit CNC machines I had to assemble myself).

      I call bullshit on drilling holes in aluminum. Aluminum is soft. I use woodworking tools to drill holes in it all the time and I have bits 1/64th of an inch that do just fine in aluminum. I also have specialized drills that can drill three or more holes simultaneously in the same material for an extremely accurate spacing between holes. There are an insane number of specialized and CNC drilling rigs out there. Maybe Apple did buy one company, but I'd be willing to bet big money it wasn't the only one that could do the job.

      I also have laser machines. I regularly bore hundreds of holes in one piece of material with extremely good accuracy. (www.Yavoch.com) It still bothers me that my machine is off square by about 1/32 of an inch over its 8.2" length. But then, it's a cheap chinese laser machine. Whaddya expect? The only problem I have is finding material that's consistent enough. Thickness and density variance is a bigger factor than my repeatability. In most cases my cuts are more accurate than the thermal expansion capacity of the material.

      "Good" packaging is a matter of opinion. Remember, you paid for all that packaging you're going to throw away. For me, just enough to protect the contents is all I want. Apple is taking advantage of a psychology trick. I learned this in film school. The first five pages of a script sell the script. The first 15 pages of a book are all most people will ever read. If they don't like the beginning of a movie, chances are they won't like the movie. Apple is setting your expectations and priming your feelings with that unboxing experience.

      My Breville Food processor had Apple-equivalent packaging. Better actually, it came with a manual that was actually usable. (OK, I admit, it's a damn expensive food processor. There, I'm a fool for pretty shiny things too. Happy?)

      Psychology works. Journalists know this too when they puff-up these non-articles.

    8. Re:Manufacturing by jittles · · Score: 1

      packaging have been done better etc.

      Really? Name me one consumer electronics manufacturer that provides better packaging than Apple does.

      HTC. Your phone might be a piece of garbage, but you'll have a great box that is made glue free and just comes apart with a few well placed tab pulls, collapsing it down so it goes into your recycle bin easier.

    9. Re:Manufacturing by Megol · · Score: 1

      HTC, Samsung, Asus and Sony to mention a few. Have you never used anything except Apple?!?

    10. Re:Manufacturing by Megol · · Score: 1

      The benefit of laser cutting is that it is predictable and repeatable.

      That doesn't mean doing it is trivial at large production scales.

      Here I'll stop. Because it's true and because I had an explicit mention of that case in my OP!

      If you want to mass produce things in the order of Apple products are mass produced - well then it will be tricky. But the startup expecting to do that _will_ fail due to disconnect from reality.

      If you want to produce lesser amounts with a very high finish it is possible and have been done before. Lesser here can still be a huge amount of products.

  52. Why Google doesn't make hard drives by sjbe · · Score: 1

    What I have sometimes pondered is why Google has not become its own hard disk drive manufacturer.

    Because it is a relatively low margin cut throat business and Google has no particular expertise or advantage to bring to the table aside from a lot of cash. With the volume they purchase nobody gets hard drives cheaper than Google does so why would they get into this line of business? All it would accomplish is to drive down their margins and possibly even invite anti-trust scrutiny if they became a big enough player.

  53. Re:Apple REULEZ! by Mister+Liberty · · Score: 1

    You suffer from word diarrhea. Apple sucks.
    Next!

  54. so? by silfen · · Score: 1

    I also can't make watches like a Swiss watchmaker charging $300000 for a watch. Who cares what kinds of specialized equipment Apple temporarily corners the market on in order to build their expensive and fragile jewelry-like devices?

  55. Product options always raise costs by sjbe · · Score: 4, Insightful

    Those many different models are often just variations.

    That's true but every different option adds cost and complexity to the supply chain. The fewer versions of a product you make the lower your costs will be. Every product variation has extra administrative overhead cost, engineering cost, manufacturing cost, freight cost, inventory cost, etc. Whenever you buy from a company offering lots of options you are paying extra for them even if you don't actually take advantage of them because some of the costs are shared.

    Sometimes there are good reasons to offer products with extra options or multiple products but a lot of companies don't really think it through. My company produces a wire harness that goes into some SUVs. We produce two versions of this product which are identical except for a grommet. There was no technical requirement for the grommets to be different but two engineers in different wings of the company couldn't be bothered to talk with each other and so we now have to maintain two SKU numbers, two order books, two bills, get worse pricing on grommets because the volume on each is lower, pay more in freight, have to stock more inventory etc.

    1. Re:Product options always raise costs by AmiMoJo · · Score: 2

      It depends if having more models sells more devices. Apple clearly thinks that having two memory sizes will sell more iPhones.

      Look at Samsung's Galaxy line. They do different models for Europe, the US and the far East. Slightly different cases, different CPUs all sorts of things. They must have concluded that tailoring to each market would boost sales enough to overcome the extra cost of having multiple models.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    2. Re:Product options always raise costs by smash · · Score: 1

      The fact that Samsung has a "galaxy line" among a heap of other android handsets is telling. If they were to get rid of most of the lineup of garbage that few people want, they'd be able to sell more of the higher end models at a lower price due to cheaper cost of manufacturing. Henry Ford worked this stuff out with the Model T.

      --
      I run: Windows, OS X, Linux, FreeBSD. Just because you have a hammer, doesn't mean everything is a nail.
  56. Re:Apple REULEZ! by BronsCon · · Score: 1

    people who care about computers or phones above anything else than what they can achieve with them tend to be quite pathetic fucks.

    Interesting assessment. So, all this things you do with the "things you use for doing something"... let me ask you... how many of them could you do if there wasn't someone out there caring about accomplishing that thing, then making it possible?

    --
    APK quotes people (including myself) without context and should not be trusted. Just thought you should know.
  57. Re:Apple REULEZ! by BronsCon · · Score: 1

    Scratch that... I need to learn to read... really, seriously... sorry...

    --
    APK quotes people (including myself) without context and should not be trusted. Just thought you should know.
  58. Re:Dear Apple, by gnasher719 · · Score: 2, Funny

    Anonymous coward, you have never in your life knowingly talked to a gay person. I think you have three problems in your life: No man wants you, no woman wants you, and your parents are ashamed of you.

  59. Re: Dear Apple, by BronsCon · · Score: 1

    Sitting here, next to my wife, reading Slashdot on my MBP, I have to say it made me giggle. It at least qualifies as funny, even if it doesn't advance to the next round on "Slashdot's Got Jokes".

    --
    APK quotes people (including myself) without context and should not be trusted. Just thought you should know.
  60. Re:Dear Apple, by BronsCon · · Score: 1

    When did things change from bashing Apple users by insinuating that they're gay to bashing gays by insinuating that they're Apple users?

    --
    APK quotes people (including myself) without context and should not be trusted. Just thought you should know.
  61. Re:Apple REULEZ! by TrollstonButterbeans · · Score: 2

    Well phrased.

    --
    Priest: "Universe from nothing, no laws of physics, sped up time"+ huge discrepancies. Creationism? No. Big Bang Theory
  62. I'll make you a deal by rsilvergun · · Score: 1, Interesting

    I'll stop bashing when I stop reading reports about their Labor abuses. Deal?

    --
    Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
  63. Re:Apple REULEZ! by Anonymous Coward · · Score: 1

    Perhaps you could stoop to enlightening us as to the alternatives and why the're better.

  64. It is doable. by pubwvj · · Score: 5, Interesting

    We are a small family farm.
    We're building our own USDA/State inspected meat processing facility - almost done.
    I designed the facility myself from scratch.
    We have done all the construction of our building.
    We will do all the work in the facility ourselves.
    We built much of the equipment for our butcher shop, mostly out of stainless steel.
    We built many of the tools to build the above equipment.
    We invented techniques, tools and processes to do what we need to do.
    More people need to innovate.
    It is quite doable.

    1. Re:It is doable. by Anonymous Coward · · Score: 1

      I aplaud your commitment, but doubt your sanity. I am guilty of exactly the same crime: I am writing a niche computer program that solves a particular problem in aerospace. I could have had a finished product to market years ago if I'd outsourced some coding, but I want to do it all myself; to know every line of code. I shall most likely die poor, but with high job-satisfaction. BTW, how do I spot your produce for next time I'm stateside?

    2. Re:It is doable. by Tablizer · · Score: 1

      Until you get really sick or run off to Argentina with Miffy, and then the remaining staff hasn't a clue about how to run or fix all the custom contraptions.

    3. Re:It is doable. by drinkypoo · · Score: 1

      Until you get really sick or run off to Argentina with Miffy, and then the remaining staff hasn't a clue about how to run or fix all the custom contraptions.

      The complexity of equipment we're talking about here is nothing like software development. You do realize that even machine tools only have a handful of moving parts, right? Tools which hold animals (or cut, smash, or otherwise affect them) can be apprehended simply by dissasembling them. Then you measure some distances center to center, and maybe the bore and stroke of some cylinders, and do some simple math (as in, even I can do it, and I have issues with numbers) and et voila, you know how it works. Especially if they have more than one of them, and replacement parts can be copied from another machine. Farm equipment is regularly repaired by people who don't have a manual.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    4. Re:It is doable. by pubwvj · · Score: 1

      Sugar Mountain Farm
      Pastured Pork
      Sold mainly in Vermont since we intend to stay small. One only needs to work so hard and one only needs so much money.

    5. Re:It is doable. by pubwvj · · Score: 1

      1) Documentation.
      2) We cross train. Not as in sports.
      3) We're all family and our family is very engineering and math inclined. It seems to be a genetic trait. Some people have it. It makes machines, and even electronics and code, fairly obvious while to those without this trait things look too complex. Some people are born engineers. Training enhances it, yes. But there is an inclination. Just like starting out with good genetics in livestock or farm working dogs.

    6. Re:It is doable. by pubwvj · · Score: 1

      Spoken like a true coward that doesn't know how to do it and doesn't get it. I can't hire people to do what I do and we enjoy what we do. It's the journey. When you figure that out you'll be much happier.

  65. Re:Dont forget! by Uberbah · · Score: 3, Interesting

    My favorite is still the articles that talked about the suicides at Foxconn facilities making XBoxes for Microsoft, yet included pictures of Apple products for the story.

  66. The hardware isn't the secret sauce by sjbe · · Score: 1

    HTC seemed to manage just fine building devices of the quality of Apple or even better.

    It's possible to match the product Apple makes but HTC isn't making much money doing it. Virtually all the profits in the smartphone market go to Apple or Samsung. HTC makes some fine products but so far they haven't found a way to make good products and do much better than breakeven profits. Unfortunately I haven't seen anything from them that I believe will change that equation either. They aren't the low cost manufacturer (that's probably Samsung) and they don't control the software platform and their competitors use the same software platform so there is nothing to really set them apart even if their hardware is marginally better.

    I've seen and held my share of iPhones, and IMHO HTCs devices are better.

    The piece of the equation that you are missing is that they don't run the same software. Apple's devices are almost always very nice but there are plenty of companies that can make a nice piece of hardware. What makes Apple products different is the software. You could install Android on the iPhone hardware but then there is no real reason anyone would pay extra for it over devices from HTC or Samsung or others. Same is true for the Macintosh - you can put Windows on it but then there is really nothing to make it any different from a Dell. Apple in reality is a software company that sells their software bundled on some really nice devices. While Apple hardware is among the best out there (often anyway) nobody really buys it for the hardware. They buy it for the software which they know comes in a nice package.

  67. Pre-Existing Is Sometimes Best by magusxxx · · Score: 1

    This reminds me of an early version of the program Painter. Instead of a box, it came in a paint can. I always wondered what the cost comparison was between the two.

    --
    Care killed the cat, but satisfaction brought it back.
  68. Re:Apple sells jewelry, plain and simple by Rich0 · · Score: 1

    Sounds like you're a typical nerd who gets asked to support apple gear and you're out of your depth, so just say "it's crap" because you don't understand it.

    If you don't have the source code, you don't truly understand it. That's why I don't depend on Apple gear unless I have to, and I've yet to find a case where I have to. In some other niches I don't have as much choice, so I deal with it. The main advantage of open source is that you usually have more options when things go wrong.

  69. Re:Apple REULEZ! by atlasdropperofworlds · · Score: 1

    I guess it's also worth a mention that as a 20-year veteran developer, I prefer a linux/windows combination. It's been vastly more cost effective to use virtualized linux on custom-built desktops than it ever has been to use OSX. Apple hardware is expensive and underpowered, and the "looks" and "fit'n'finish" have zero bearing on me doing my job well. OSX itself is fine, but heavy, but it doesn't help me work in any particular way - the global menu is utterly idiotic and archaic, but at least they finally implemented proper dual screen support a few years back. Apple is stronger in the smartphone tablet department, but I've been seeing really strong stuff come from the android side of the camp lately. Apple seems to spend more time on transitions and effects and occasionally API polish, Android seems to spend more time on features.

  70. Re:Apple REULEZ! by Austerity+Empowers · · Score: 4, Insightful

    Last I checked blackberries don't allow tethering via bluetooth or wifi, and while they do email real well, they didn't do much else all that well. I'm not sure it makes one a "trend-jumper" to desire new features that are useful. Blackberries didn't evolve, and they died, a lesson Apple had best pay attention to.

    I couldn't care less what the apple product LOOKS like, I care what it does and how much trouble I'm likely to have with it. I have been a rabid Apple hater my entire life, until perhaps the past 6 years. Right now they are the best products out there. While I'd rather have a high quality hardware device with higher end processing/graphics capabilities that also has high design and mfg quality and not be paying for bullshit like laser etched holes and other ID related nonsense, they are all low quality shit, and having bought several I refuse to do it again. I would rather have reduced specs and a higher price than buy something cheap, fast and a trash can ornament. You have Apple, or you have cheap chinese shitshop, even if it has a Dell/HP logo. Knowing what I know about computer design, something I did for a living for 15 years, I choose Apple, for now. If HP or Dell or company Q wants to step up their game and start making a computer that is not utter shit, the decision may change in the future.

    For the same reason I buy Apple, I buy Honda. I've owned a lot of Fords, they were shit, I won't buy another Ford. My Honda's have been going strong for 10 years, and fuck it, they cost 15-20% more up front but the TCO is far less. If Honda burns me I will start looking again, but as long as they make good stuff they have my loyalty.

  71. Re:Apple REULEZ! by davydagger · · Score: 3, Informative

    what the fuck are you smoking? iTunes has got to be by far, the worst music manager hands down I've ever used.

    >If you check the little box that says "let iTunes manage my music library" it does. It makes folders based upon ID3 tags and files that shit away proper. Now if you're one of those tards who thinks you can manage your library better than iTunes, maybe it will piss you off.

    it does that now? winamp did that for years. In fact winamp could scan multiple directories and automaticly import music, videos and all media automaticly, with an array of options for guessing metadata if none was present.

    Also, banshee, Rythmbox, and just about every other program does this too, and they all do if far far far better. ALL of these programs automaticly add and delete new music put in your Music folder, they can all sort your mp3s by filename, and you can turn that feature off. Banshee also has bulk ID3 editing modes, and also has a nice de-duplication feature to look through your library to help you find duplicate files to save disk space. Last time I used iTunes you had to import new music manually.

    They all (banshee, winamp, rythmbox), sync with your iPod, android phones, MTP entabled music player, and the linux ones Banshee and Rythmbox follow the FreeDesktop.org format of being able to interpret any directory as a music player if you put a blank file named .isamusicplayer in the directory, just in case you know, it doesn't detect your MP3 player correctly, or your syncing to an SD card to put in said player.

  72. Re:Dear Apple, by davydagger · · Score: 1

    oh god, I think your taking the "macfag" thing too far. It started when gay bashing was socially acceptable, and I guess continues as an anarchornism, but we are desperately trying to make macfag one word, and use the word "fag" in the south park meaning, or "obnoxious asshole burden to society", or "someone we would like to throw into a bonfire", and somehow seperate the fag in macfag from any homosexual connoations.

    Its homophobic as shit to compare apple users to homosexuals in the first place.

  73. Re: Dear Apple, by Zontar+The+Mindless · · Score: 1

    Graham Chapman and Scott Thompson would like to have a word with you.

    --
    Il n'y a pas de Planet B.
  74. Re:Apple REULEZ! by mschwanke97402 · · Score: 1

    Actually, I had looked at BlackBerries a while back. Didn't care for them much. I really didn't like the keyboard. If you'd read my original post, I said that I've owned Android phones. I have Android, Windows and Apple tablets. My comment was quite simply, that knowing a little about technology, enough, I think, to understand specs, features and services provided by various vendors. I actually put quite a lot of thought into any purchase I make over $100 or so. I also said I shopped the current Android phones first and then I moved from Android to Apple anyway. You have no basis for your commentary. You don't know me and you don't know anything about my decision making process. You are making the same sort of mindless comment as the OP in this thread. "Anyone who buys and Apple product is just a sheep follow the here." I'm here to say that there are plenty of us who've made well-informed choices and decided to choose an Apple phone. Just because you don't make the same choice is no reason to run us down!

  75. Re:It really is time by gnupun · · Score: 1

    Tell them what? "Fuck off, lower your product quality. It's so high we can't copy/leverage your work easily."

  76. Re:Input devices by Cederic · · Score: 1

    I used to. They're dropping the ball on quality and aren't the leaders on innovation/technology any more either.

    It's a shame, they were an easy choice for years.

  77. Re:Apple sells jewelry, plain and simple by Anonymous Coward · · Score: 1

    I have a moto x. My last phone was an iphone. I can say with certainty, with the same level of care and forethought the Motorola has been much easier to use and better overall. It's crashed fewer times, it hangs less, it does everything the iphone did and little more conveniently; a little less like you'd arrange a system for a child. I'm not sure what technology you've been using before, but there are many other phones today that are on par or better than the iphone.

  78. Re:Apple REULEZ! by nine-times · · Score: 2

    To some degree, I think it's an implied response to the latent, often heard criticism that people who use Apple are a bunch of idiots who don't know anything about computers. Especially in the context of responding to someone calling Apple fans "sheep", which implies that they're stupid followers and that their opinions are thoughtless and uninformed.

    I've found that if you say anything positive about Apple in a public forum like Slashdot, there's a decent chance you'll get a response that implies that you don't understand computers very well. As a result, I'll admit that I sometimes feel the need to throw out something that explains that, yes, I'm very familiar with other systems and can provide praise and criticism of all of them.

  79. Re:Apple REULEZ! by StuartHankins · · Score: 2

    +1 Insightful. People buy things that work for them. There may be a limitation that makes a product bad for *you* but that doesn't mean it's bad for everyone. This applies to all products. Yes, you try to purchase things that are made by "good" companies, but at the end of the day few people make their buying decisions on anything other than whether it fulfills their needs.

  80. Re:Apple REULEZ! by Le+Marteau · · Score: 1

    > Last time I used iTunes you had to import new music manually.

    That is still the case, with the latest version. You have to manually tell iTunes to "Add a folder" or "Add a file". You cannot tell it to simply watch a folder for new stuff. For a music manager published in the year 2104 put out by a company that builds things that "Just Work" , that is astoundingly lame.

    --
    Mod down people who tell people how to mod in their sigs
  81. Re:Dear Apple, by sexconker · · Score: 1

    oh god, I think your taking the "macfag" thing too far. It started when gay bashing was socially acceptable, and I guess continues as an anarchornism, but we are desperately trying to make macfag one word, and use the word "fag" in the south park meaning, or "obnoxious asshole burden to society", or "someone we would like to throw into a bonfire", and somehow seperate the fag in macfag from any homosexual connoations.

    Its homophobic as shit to compare apple users to homosexuals in the first place.

    Gay bashing is still socially acceptable. Just step outside of New York, San Francisco, and Hollywood.
    It's not "homophobic", either. Homophobia would be the fear of homosexuals, not the hatred or mistreatment of them.
    Guess what - most of the nation hates Jews, too. It's not racist, either, it's anti-Semitic.

    I don't hate gays (or Jews) but I sure as shit hate fags like you that try to tell me what's acceptable and what isn't, as if you speak for the majority of the world/nation/whatever, and as if such a majority (if it existed) would be any authority on the matter that other people had to give a shit about.

  82. Re:Apple REULEZ! by PopeRatzo · · Score: 3

    If someone calls themselves a chef or a foodie, it may not make them right when they say how long you should boil pasta, but it means their opinion about it IS based on care, thought, and knowledge

    Wow, is that ever a crock. So, a person calling themselves a foodie means they've have exercised "care, thought and knowledge"? If I call myself a world champion surfer, does that mean I've ever waxed a board? Appeals to authority are one of the most dishonest forms of fallacy:

    http://www.nizkor.org/features...

    An Appeal to Authority is a fallacy with the following form:

    Person A is (claimed to be) an authority on subject S.
    Person A makes claim C about subject S.
    Therefore, C is true.

    But maybe you're just not familiar with logical fallacies. Well, that's something about which I know a thing or two to snatch a phrase from esteemed computer tech Marlin Schwanke. And you will not find an "ad hominem" anywhere in my post. If you think you also know a thing or two about fallacies, I invite you to point mine out. The purpose of my post was to point out the fallacy via sarcasm. There was no ad hominem. I didn't say Marlin Schwanke was stupid, or that all computer techs are stupid or that he's somehow a bad person or a Republican. I just pointed out the absurdity of claiming this authority as if it meant something.

    I'll just bet you're a computer tech, too. And that, my friend, you can take as an ad hominem.

    --
    You are welcome on my lawn.
  83. Re:Input devices by sexconker · · Score: 1

    I never liked Logitech's shit.
    I wish MS would go back to making keyboards again, and real mice too. They had some great shit, now it's all hyper stylized / "ergonomic" (unusable, completely non-ergonomic) trash.

  84. Re:Wow by sexconker · · Score: 1

    The original article says a "20 um hole", which is just under a thousandth of an inch. Please RTFA before commenting.

    Who gives a shit? I have a false tooth with tighter tolerances than that.
    It's not a matter of being hard, it's a matter of being fucking pointlessly absurd.

  85. Re:Apple REULEZ! by PopeRatzo · · Score: 1

    . I merely pointed out that as someone who works in the field I might be qualified as a person making an informed choice and not just one of the sheep buying what they're told.

    A show of hands here: How many of you know someone who "works in the field" who doesn't really know his ass from an RS 232 connector?

    Or maybe the view from inside the brotherhood of computer techs is somewhat different from the view from outside. You might want to make note.

    Not you, Marlin. You're probably a fine person and an excellent computer tech. But beware of making appeals to authority. They are a logical trap.

    --
    You are welcome on my lawn.
  86. Medium does not report by xenoc_1 · · Score: 1

    "Medium reports..." makes as much sense as saying "WordPress.com reports..." or for that matter, "Geocities reports..."

    Medium is a self-publishing fancy hipster bloggy vehicle. It doesn't have a staff of journalists, nor even pseudo-journalists nor curators like Timothy. It's a prettified competitor to wordpress.com for the hipsters, while being slightly less self-indulgently vapid than Thought Catalog. Slightly.

    "Bolt reports, on their blog at Medium, because they can't be arsed to put one on their own website,..." would be more accurate. Except they do actually have a blog on their own website, and this same article is on it. Though their "blog" on their site is just an index page of posts on their hipster Medium account.

    Medium doesn't report squat, comprende?

  87. Re: Apple REULEZ! by bradgoodman · · Score: 1

    If there is one thing Steve Jobs taught me,is that Apple isn't about "the technology". The view as a "technologist" may not even be germain as you think. He's always been about "usability" - but it's more than just that. Even this article talks about Apple as a battery company, a manufacturing company, a machine tool company, etc. Even the last video saw on the watch made me realize that I was more impressed with it a piece of jewelry than a piece of technology. With Apple,you often have to look at it from a perspective that has nothing to do with "technology" to really understand it.

  88. Re:Apple REULEZ! by amanaplanacanalpanam · · Score: 1

    If someone calls themselves a chef or a foodie, it may not make them right...but

    An Appeal to Authority is a fallacy with the following form:

    Person A is (claimed to be) an authority on subject S. Person A makes claim C about subject S. Therefore, C is true.

    I'm no expert on logical fallacies like you are, but it seems like there's an all too familiar logical fallacy being committed here too (hint: it has something to do with the two bolds).

  89. Re:Dear Apple, by davydagger · · Score: 2

    well shit, hating a group of people not doing anything wrong is not acceptable. I'm not pretending to speak for some majority, just common decency.

    So why do you hate people for voicing their opinion on what is or is not common decency?

    Or, I'm going to start peddling these "legalize rape, murder, and heroin" pamplets to kids, and how dare you speak to me about moral outrage!!!

  90. Re:Apple REULEZ! by PopeRatzo · · Score: 1

    You forgot to include the "...but" in boldface. So, you actually missed the fallacy.

    --
    You are welcome on my lawn.
  91. Re:Apple REULEZ! by mbourgon · · Score: 1

    "Last I checked blackberries don't allow tethering via bluetooth or wifi, and while they do email real well, they didn't do much else all that well"

    You haven't checked in a while I tethered via bluetooth on my Bold 9000 (2008), and the 9900 could tether via wi-fi in January 2012 (though a few months later, depending on carrier). They STILL do email better than any other phone or app I've used. On-device filters, Level 1 notifications, blacklist/whitelist, ultra-configurable alarms, settings, profiles, etc, etc. Holy crap I miss it for email.

    "Blackberries didn't evolve, and they died, a lesson Apple had best pay attention to."

    THAT last point is valid.. to a point. I'm on an iPhone because corporate replaced Blackberries with the "Mediocre" app. (it's supposed to be called "Good", which is highly dubious at best).

    --
    "Sometimes a woman is a kind of religion, she can save your soul & set you free from all your sins" - Bad Examples
  92. I don't remember defending Foxconn by rsilvergun · · Score: 1

    Also, Foxconn doesn't make public statements about their commitment to workers rights while cheerfully ignoring the abuses. I was prepared to give Apple a pass the first time they claimed they weren't aware. The second I was leery. We're on something like the 5th or 6th report. Apple, like all tech companies, abuses it's workforce. The difference is they spend a lot of time claiming they don't....

    --
    Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
  93. Re: Dear Apple, by tsa · · Score: 1

    I agree. I found it quite offensive actually.

    --

    -- Cheers!

  94. Re:Apple REULEZ! by calzones · · Score: 1

    You're a ridiculous, abject moron. Undeniably an ad-hominem, but since it's obviously true I'm ok with it =]

    For the record, the ad-hominem in question was calling Marlin's integrity, intent, and legitimacy into question as your justification for calling his position and opinion unviable and of no value. Either you can't see that, hence you're a moron, or you can but you choose to argue and troll away regardless... hence you're a moron.

    --
    Asking people to think is like asking them to buy you a new car
  95. 20 meter holes ... cool by quax · · Score: 1

    20 m holes in aluminum ... with a LASER! And Apple bought the company,

    iDefense is going to be awesome and really sleek looking.

  96. Re:Dont forget! by Osgeld · · Score: 1

    not all, I hate how all tech companies get lumped in with consumer crap production as if that is the only thing being produced in the world that is tech, or even electronic

    I happen to work for one, we beat the Chinese every single day in quality and output, but we dont make crappy ass phones that are worthless a year down the road

  97. Re:What happened to DFM? by Osgeld · · Score: 1

    agreed, you can have 100,000 CNC machines, doesnt matter if your design is so complex that it cant be made in an effecent and cost effective way

    you want a hand made rolls for tens of millions of people, something has to give, in thecase of consumer products its quality and people, bought a tv within the last 10 years, if you did you probably have bought 2-3

    meanwhile my parents CRT RCA finally gave up... after being in service since 1990

  98. The real answer is ILLEGAL LABOR by Khyber · · Score: 1

    You keep hearing about it in the news, Apple claims to do something to fix it, and more often than not it's the exact same company in the news again for illegal labor practices.

    Apple is able to build their own stuff by buying machines with money saved by utilizing illegal labor.

    Let's not sugar coat this bullshit any more than it needs it, okay Slashdot?

    --
    Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.
  99. Re:Input devices by MouseTheLuckyDog · · Score: 1

    Shit go real keyboard.

    Unicomp, Ducky or Filco.
    A Corsair RGB if you like bling.

  100. Hey sherlock by garote · · Score: 1

    Look in your "iTunes music" folder for that folder called "automatically add to iTunes". Make an alias to it if you wish. It's been there since 2010, by the way.

  101. Re:Apple REULEZ! by garote · · Score: 1

    Find me another music player that will automatically transcode selected portions of my library (which is all ripped in lossless format) down to a maximum bitrate on my portable devices, so I can listen in hi-fi at home and still carry everything around with me. Then, when I change a tag or edit a playlist or skip a song on either platform, the changes are synced between the full-quality version and the low-quality version, automatically.

    Yeah I didn't think so.

  102. Re:Apple REULEZ! by brantondaveperson · · Score: 1

    I'm sorry - that really doesn't make any sense. Are you suggesting that for Apple to manufacture absolutely the best product they possibly can, and to not race to the bottom like everyone else, is anti-competitive?

    They stamp out competition by being better and more desirable. How dare they.

  103. Re:Apple REULEZ! by Le+Marteau · · Score: 1

    Well, that's swell. But it's still buggy, non-intuitive, and with tons of undocumented features.

    --
    Mod down people who tell people how to mod in their sigs
  104. Re:This just in.. by StripedCow · · Score: 1

    Important to note is that the real problem is that big companies are raising the barrier to entry by buying specialized companies.

    --
    If Pandora's box is destined to be opened, *I* want to be the one to open it.
  105. Re: Crapware by shilly · · Score: 1

    "Products for girls"??

    As opposed to big manly products for big manly men like you?

  106. Re:Apple REULEZ! by mindwhip · · Score: 1
    --
    [The Universe] has gone offline.
  107. Re:Apple REULEZ! by PopeRatzo · · Score: 1

    You're a ridiculous, abject moron.

    No argument.

    For the record, the ad-hominem in question was calling Marlin's integrity, intent, and legitimacy into question as your justification for calling his position and opinion unviable and of no value.

    Please quote the part of my original comment where I did any of that or even implied any of that.. Otherwise, you may just be full of it.

    --
    You are welcome on my lawn.
  108. Re:Apple REULEZ! by gomiam · · Score: 1
    Well, I'm a computer tech too, I repair tech all day long too, I also know one or two things about technology in general.

    My informed choice is I won't but Apple products. Yes, they are sleek and pretty, and do what they must mostly without a hassle. But, guess what? They live in their own little world: connect a USB hard disk that doesn't have the approved formats from Apple and your computer will ask you to "fix it". If you make the mistake to accept, say goodbye to your data (unless you have a tech around who knows the tools to get it back). Try to set up a network connection that doesn't conform to what Apple thinks wifi connections should do and you have to jump through hoops to create an installer so it gets set up correctly because Apple decided to cut the ability to set it up from your phone.

    These are just two examples of how easy dealing with Apple products is.

    "Oh yeah "Ooh, aah", that's how it always starts. But then there's running and screaming." (Ian Malcom, "The Lost World")

  109. Re:Dont forget! by drinkypoo · · Score: 1

    I wonder if some kind of fair trade system could be developed for electronics, just like we have for food products?

    The simplest fix is to charge a tariff to offset the benefits of cheap labor. Then you get money and eliminate the benefits of slavery, without actually outlawing trade. In order to prove that you're unfairly assessing these tariffs, they have to prove that they're not oppressing their people, so the process drives transparency.

    It won't fix the low value of human life in China overnight, but it will apply pressure in the correct direction. Sadly, it's not even on the radar.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  110. Re:Apple REULEZ! by Electricity+Likes+Me · · Score: 1

    It also can't remove duplicates automatically or by a rule. For a while when I had an iPhone I ended up using a completely separate app to handle that in the iTunes database.

  111. Does marginal revenue exceed marginal cost? by sjbe · · Score: 1

    It depends if having more models sells more devices. Apple clearly thinks that having two memory sizes will sell more iPhones.

    And they seem to have a pretty compelling case for that notion. Apple also explicitly does not try to be all things to all people. They make a few products that appeal to a lot of people but they don't really spend a lot of effort customizing to a wider but harder to serve audience. Apple is maximizing profit rather than revenue. The thing they have to be careful of is that leaves a foothold for competitors in the parts of the market they aren't serving. But by taking the most profitable bits of the market they manage to suck a lot of the oxygen out of the room for competitors. It's risky but they've pulled it off so far.

    They must have concluded that tailoring to each market would boost sales enough to overcome the extra cost of having multiple models.

    Sometimes the extra expense of product variations is worth it. Other times it simply means that the product isn't good enough. It always costs more money to have more variations. The question is whether the increase in marginal revenue exceeds the increase in marginal cost. As long as it does then it is arguably worth doing. As soon as marginal cost equals or exceeds marginal revenue then profits will decrease.

  112. Re:Apple REULEZ! by Noah+Haders · · Score: 1

    nope, not accurate. all he was saying was "I like apple products for these reasons. inb4 n00b". whenever anyone makes a pro-apple comment, it's common for them to be shouted down by people claiming that they are ignorant about technology, or even worse, women.

  113. Re:Apple sells jewelry, plain and simple by smash · · Score: 1

    So you understand the Linux kernel source and have personally audited it?

    --
    I run: Windows, OS X, Linux, FreeBSD. Just because you have a hammer, doesn't mean everything is a nail.
  114. Re:Dear Apple, by sexconker · · Score: 1

    Hating things is your right. Whether or not someone is doing something wrong is a matter of opinion.
    You call it common decency, yet you don't realize that it's merely an opinion.
    Go ahead and pass out those pamphlets. I disagree, but I don't care if that's your opinion and you express it. I'm not going to cry foul and organize a hate campaign to stop you from having or expressing an opinion because I disagree with it - that's your SOP.

  115. Re:Apple sells jewelry, plain and simple by smash · · Score: 1

    I get evaluation phones on a regular basis at work. I've had perhaps 3 crashes on various iphones since 2008. I've used the Galaxy S4, The HTC One as examples of recent alternatives. Didn't like either of them. The shipping firmware on the HTC had bugs I stumbled across within a week, the S4 feels unpleasant to hold. And I do not like the android UI. If you do, great. I have zero interest in spending time to "learn how to use" my phone. It is an appliance.

    --
    I run: Windows, OS X, Linux, FreeBSD. Just because you have a hammer, doesn't mean everything is a nail.
  116. Re:Apple REULEZ! by PopeRatzo · · Score: 1

    nope, not accurate. all he was saying was "I like apple products for these reasons. inb4 n00b".

    In that case, his self-identification as a computer tech who knows a thing or two was not only fallacious, but also superfluous.

    --
    You are welcome on my lawn.
  117. Re:Apple sells jewelry, plain and simple by Rich0 · · Score: 1

    I didn't say that if you have the source that you understand the software.

    I said that if you don't have the source, then you don't understand the software.

    Logic 101...

  118. Re: Apple REULEZ! by LinuxLuver · · Score: 2

    I use an iPhone 4 for work. The screen is too small, so I'm happy the iPhone 6 models have bigger screens. But my main phone is a Nexus 5. I always have the latest version of Android. But overall, Android let's me access files anywhere and use them however I need to use them My Apple phone experience is ruined by the iTunes ball and chain and not being able to use my files as and when I need to.

    --
    Only boring people are ever bored.
  119. Re:Apple REULEZ! by mschwanke97402 · · Score: 1

    Thanks for allowing that those of us choosing an Apple phone might have valid reasons!

  120. Non-response by Uberbah · · Score: 2

    I don't remember defending Foxconn

    Because that wasn't the point. Are you actually annoyed by these labor practices - in which case you either live in a house free of electronics or ones of Walkman vintage - or are you just looking at an excuse to drink some Hatorade at one company? So, once again:

    1) Which of your devices is not made by Foxconn or one of their competitors using the same labor practices?
    2) Which tech companies have gone beyond Apple's token efforts at improving said practices?

  121. Re: Dear Apple, by BronsCon · · Score: 1

    Maybe it wasn't an argument at all, but a joke? Fancy that, and form an Apple use, of all people. (To be fair, I also use an Android phone, run my business on Linux, use Windows for testing, and have been eying a Chromebook Pixel for a while now)

    --
    APK quotes people (including myself) without context and should not be trusted. Just thought you should know.
  122. That's backwards. by pupsocket · · Score: 1

    The original point: choosing an apple product does not automatically qualify someone for the stereotype.

    Not: "I am an authority."

    Rather: "I am not a sheep."

    1. Re:That's backwards. by PopeRatzo · · Score: 1

      Are you saying Apple users are not sheep?

      http://static5.businessinsider...

      "Baaah!"

      --
      You are welcome on my lawn.
    2. Re:That's backwards. by pupsocket · · Score: 1

      Hammering the stereotype does nothing to disprove the counterexample.

    3. Re:That's backwards. by PopeRatzo · · Score: 1

      What's the counterexample again? That Apple users are renegades who know a thing or two?

      --
      You are welcome on my lawn.
    4. Re:That's backwards. by pupsocket · · Score: 1

      First of all, that humans with one possession in common are not clones.

      Second, that people can think even if they don't think like you.

      As an aside, people don't line up as illustrated because someone is herding them with a rod. They do so because they are eager to repeat a good experience.

  123. Re:Apple REULEZ! by Pherdnut · · Score: 1

    It's the part where this article is supposedly bashing Apple that confounds me.

  124. Re:Dear Apple, by davydagger · · Score: 1

    Of course its your right, and I never suggested otherwise. I never made an argument to the contrary.

    However, If I handed said pamplets to school kids promoting rape, murder, and heroin use, regardless of legal, or other *rights*, I'd still be doing a morally reprehensible thing, and people would still form bad opinions of me, and the community might consider action, albeit non-forceful to get me to reconsider.

    That is the point I am making here. Not that anyone should censor you.

  125. Re:Apple REULEZ! by shmlco · · Score: 1

    "Well, sorry. You'll just have to deal with it until the situation improves."

    Improves? You mean, until the sheep switch and buy Galaxy Notes or some other "cool" Android phone?

    Personally, I think the term "sheep" applies more to the people who walk into a phone store and walk out with whatever the salesperson was pushing that particular day, be it an iPhone or a HTC One.

    --
    Any sect, cult, or religion will legislate its creed into law if it acquires the political power to do so.
  126. Re:What happened to DFM? by shmlco · · Score: 1

    "... make one wonder why the pinouts were not placed near the components..."

    Because the same components are often used in different phones? Because the board is on one side of the phone and the components are on the other? Because adding more traces to route from a chip to a pinout on the edge can make the circuit board wider or require additional layers?

    Apple employs some of the best designers and engineers in the business, but some AC here on /. thinks they know more.

    "... just a matter of time before someone makes a modular phone..."

    Which will work just as well as modular laptops and modular desktops. What you fail to get is that phones, like computers, are systems. Swapping out a "modular" camera just doesn't work, because on the iPhone the camera depends on advances in the CPU, GPU, and image processing chips. Just like swapping out a CPU in a 3-yro desktop rarely gives you a major performance gain, because that CPU isn't running on a system with a faster memory bus, faster interface bus, and better peripherals. Systems are just that, systems.

    Further, every socket and connector you add increases costs, increases the size of the device (or decreases internal volume, e.g. battery space), and decreases reliability.

    --
    Any sect, cult, or religion will legislate its creed into law if it acquires the political power to do so.
  127. Non-response, ditto by rsilvergun · · Score: 1

    You're not reading my post....

    Foxconn is a lousy company that does lousy things. They know this, and don't put up a friendly image about it or pretend like they care about their workers. Costco they ain't. They're in it to make money and they're going to do it in whatever way the law allows

    No large tech company has gone beyond Apple, but then again at least most are honest about the unpleasant things they do (in so much as the law and legal liabliity allows).

    Apple goes on and on and on about how they care deeply about their workers. That's actually worse, because it gives people an excuse to ignore the horrible things their suppliers are doing. It's like buying a Prius. It makes you feel better without actually _doing_ anything better. It's a set back.

    --
    Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
  128. Re:Apple sells jewelry, plain and simple by smash · · Score: 1

    And I'm saying that unless you have personally audited the source code, and the machine code for the compiler, you are trusting someone else, and that it does what it says it does. Which is not any different to running closed source software. I still have a compiler and development environment on my mac if i want to write my own software.

    --
    I run: Windows, OS X, Linux, FreeBSD. Just because you have a hammer, doesn't mean everything is a nail.
  129. Non-response, cognitive dissonance edition by Uberbah · · Score: 1

    You're not reading my post....

    That's just your problem - I am reading your post and responding to it.

    No large tech company has gone beyond Apple

    And the dissonance: so Apple is better than everybody else, yet Apple is the only company you're castigating for what every electronics company does: contract their manufacturing to Foxconn.

    You're not responding to the problems with your argument.

  130. Re:Apple sells jewelry, plain and simple by Rich0 · · Score: 1

    And I'm saying that unless you have personally audited the source code, and the machine code for the compiler, you are trusting someone else, and that it does what it says it does. Which is not any different to running closed source software.

    Your first sentence is completely true. Your second sentence does not follow from the first.

    If you're running closed source software then you have to trust the folks that wrote it or choose not to buy it. If you are running open source software then you have the option of trusting the folks that wrote it, auditing/fixing it yourself, paying somebody else to audit/fix it for you and trusting them, or choosing not to buy it.

    The difference is that with open source software you get a choice in who you have to trust that you don't get when you buy something closed. If you buy something that is closed your only options are to buy it or not.

  131. Re:Apple sells jewelry, plain and simple by smash · · Score: 1

    Unless you wrote your own compiler from machine code, you are still trusting the people who wrote your compiler. You are also trusting the people who wrote the microcode in your CPU. You are trusting third parties irrespective of whether or not you are running open source, and as demonstrated by the leaked NSA docs, there are bugs available for your hard drive firmware that you will never find.

    IN short: you're boned and trusting third parties irrespective of how open your OS is - unless all of your hardware is open, all of the firmware for your hardware is open, and you have personally audited all of it.

    --
    I run: Windows, OS X, Linux, FreeBSD. Just because you have a hammer, doesn't mean everything is a nail.
  132. Re:Apple sells jewelry, plain and simple by Rich0 · · Score: 1

    IN short: you're boned and trusting third parties irrespective of how open your OS is - unless all of your hardware is open, all of the firmware for your hardware is open, and you have personally audited all of it.

    Heck, I'm trusting my next door neighbor to not shoot me when I step out the door.

    The fact that I didn't build every component of my computer from raw silicon doesn't mean that there isn't value in having some knowledge of how some parts of it work.

    Besides, I'm not talking about keeping my data out of the hands of the NSA. I wasn't actually concerned with security at all in my post. I'm just saying that open source software gives you options that you don't otherwise have, because having the source gives you the ability to fix the 99.999999% of problems that weren't caused by the NSA sticking a rootkit into your CPU.

  133. Re:Apple sells jewelry, plain and simple by smash · · Score: 1

    Sure. In theory. If we're going to talk reality, i have far less problems with OS X than i do with Linux in the first place.

    --
    I run: Windows, OS X, Linux, FreeBSD. Just because you have a hammer, doesn't mean everything is a nail.