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'Microsoft Lumia' Will Replace the Nokia Brand
jones_supa writes The last emblems of Nokia are being removed from Microsoft products. "Microsoft Lumia" is the new brand name that takes their place. The name change follows a slow transition from Nokia.com over to Microsoft's new mobile site, and Nokia France will be the first of many countries that adopt "Microsoft Lumia" for its Facebook, Twitter, and other social media accounts. Microsoft has confirmed to The Verge that other countries will follow the rebranding steps in the coming weeks. Nokia itself continues as a reborn company focusing on mapping and network infrastructure services.
...where we look at Oracle's rebranding of Java and think, "you're not fooling anyone," and, "And we thought it was bad under Sun's stewardship..."
Do not look into laser with remaining eye.
Nokia has more brand name recognition, so of course we won't use that.
Idjits.
I do not fail; I succeed at finding out what does not work.
...and end up thrown away like the Zune.
Nokia was once a giant in the field, then Microsoft poisoned them killing the company, bought them for a song, and now this. Has any company killed another from the inside at this scale before?
Throw away a brand synonymous with durability and communication and replace it with...ZUNE II !
What could possibly go wrong?
"A person is smart. People are dumb, panicky dangerous animals and you know it." - K
What did they pay so much for if not the brand recognition ?
Much easier to use an existing brand than try to create a new one
Does it come in Luna Brown?
Guess it is better than Zune 2.0.
Embrace, extend, and then extinguish.
Nokia used to write good software, it just didn't happen to be Microsoft.
Resistance is futile, especially when the CEO gets parachuted in to make decisions which aren't good for Nokia.
It's hard not to think that the Nokia shareholders didn't essentially get robbed in order to benefit Microsoft.
Lost at C:>. Found at C.
In a number of European languages, "lumi-" has resonances of "light, brightness". Perhaps the name won over a then-Finnish company for its association with snow (Finnish lumi), another bright, pure thing. You can always find something in a product name to critique, and I don't think that one guy saying "Well, it rhyhmes with gloom" (a word rarely used outside of native-speaker English anyway) would have been much dissuasion.
"Microsoft Lemona". I already don't want one.
Proverbs 21:19
You just failed more than Microsoft in the phone market
They hired a man, an ex-Microsoftie, who destroyed the company to sell it cheap to the only buyer possible, Microsoft.
Now their biggest selling point for their phones is they run Android apps by running Android on top of Microsoft crap. What a mess. Samsung, the number 2 in the market to Nokia is now the dominant player in Android phones and tablets, so much so, even Google can't make a Nexus device that will outsell them.
And he walks away with a big reward FROM MICROSOFT for the takeover, a clear conflict of interest, and nobody says or does anything.
https://gigaom.com/2006/07/22/...
Microsoft Partners, You Been Zunked
More on that some other day, but the real and perhaps the only story in the news is that Microsoftâ(TM)s partners â" from device makers to music services â" just got double crossed by the company they choose to believe in. I like to call it Zun-ked (a tiny take off on Punked.)
In Spanish "lumia" is an old word for prostitute. It is not of common use but it shows like that in the dictionary: http://lema.rae.es/drae/?val=lumia
It sounds like a great name for an incandescent light bulb that needs rebooted every 3 days.
What's with the euphemism? 'Reborn' us a very lame way to say 'dead', which is the real meaning in this case. Seriously, slashdot editors, if I wanted to read euphemisms, I would read the press release.
"Microsoft Lumia. Because it will function as a flashlight."
Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
Nokia branding was the reason so many in the UK and Europe bought into Windows Phone in the first place. I can't see MS being successful with MS branding on the product...even less so than they are now. It's a doomed platform, the only thing saving it right now is Microsoft's willingness to flush BILLIONS down the drain to artificially prop it up. But that hasn't gotten them over 5% market share, has it?
Elope trying to make a first post ?
I want one! Wait. I don't want one!!
they should capitalize on the "Nokias are indestructible" meme, and make ruggedized phones.
Liberty - Security - Laziness - Pick any two.
Oh joy!
Chas - The one, the only.
THANK GOD!!!
Remember the Mitsubishi Pajero debacle? Perhaps it really doesn't matter which word you choose as it is always another word for 'wanker' or 'prostitute', etc., in Spanish.
"Lumia" is awfully close to "Lumix" (and the too make phones with cameras).
--- Nothing To See Here ---
You can always find something in a product name to critique
There is marketing research that shows that people remember words with hard consonants better. So a word like "Nokia" or "Kodak", is in some ways a measurably better brand than a word like "Lumia". Of course, the name wasn't enough to keep Kodak from going bankrupt.
There is marketing research that shows that people remember words with hard consonants better. So a word like "Nokia" or "Kodak", is in some ways a measurably better brand than a word like "Lumia".
If you only care about people rembering your brand name (and not about the associations that come with it), then "Ebola" would be even better.
OS Reviews: Free and Open Source Software
at least they didn't also include "with Windows Phone"...or make it ship only in brown...
Sleep your way to a whiter smile...date a dentist!
Remember the Mitsubishi Pajero debacle? Perhaps it really doesn't matter which word you choose as it is always another word for 'wanker' or 'prostitute', etc., in Spanish.
Yup just like the Sega consoles were marketed in Italy as Genesis as sega means wank in Italian ;)
For some of us die-hard old bigots, "Ebola" actually conjures an image that positively rivals "Microsoft".
Yeah, Bill's Boyz really should have gone wjith Anasazi 2.0.
Yeah and the "Ap" in Apple rhymes with crap and rap. iPad sounds like a feminine hygiene product. Linux sounds like a liar's OS (lie-nucks). Android rhymes with hemorrhoid.
And for the funny part:
Being a "sega" is slang for being inept in Italy, so when the arcade machines displayed a full screen "Sega" some time after game was over, it was an insult to the guy who just lost the game, and was taunted by his fellows with that word.
Having said that, they market everything under the Sega name and people don't care much anymore.
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inept? ma fatti una sega..
Microsoft should really consider a re-org that puts their consumer focused products(xbox, phones, etc... not the windows OS though) in a separate division with a different name.
Put aside all of your feelings for Microsoft and just consider for a second how terrible a name like Microsoft is when it comes to cool, fashionable devices. Micro... soft... that's not a name I'd like associated with any kind of status symbol purchase. Sure, it's fine in the enterprise software space where image is less important, but if they ever want to seriously consider competing in the personal electronics space they'll need to change not only their branding but their name.
http://www.masturbateforpeace.com/
N900 solid as a rock (the weight is similar too), this 2009 phone _still_ has almost a week of battery life, with wifi enabled 24/7.
Comes with an unlocking script provided by Nokia, that gives you full root access to a "Debian"-linux phone.
I have started to collect spare parts, and have in fact several spare N900's. I can keep this chunking along for at least another 5 years, and hope that this whole mobile phone hype has blown over by then.
How much time of your life are you willing to waste on messing with microsoft software, and how much would you be willing to pay for the privilege?
There's an urban legend that the Chevy Nova didn't sell well in Spanish speaking countries because 'no va' means 'no go'. At least, the wikipedia says it's only an urban legend.
In theory, theory and practice are the same; in practice they're different. (Yogi Berra & A. Einstein)
Or the Ford Pendejo. I imagine the marketing guys behind that one are holding cardboard signs at the side of the road somewhere saying "Will sell cars for food," or something equally heart-wrenching.
Brands are a big deal. They have value. Nokia had a storied history. Something like "Nokia (by Microsoft)" or just leaving "Microsoft" off entirely (like BMW does with Rolls Royce, or Tata does with Jaguar) would have allowed the brand value to be preserved.
Some years ago, Ford decided to get rid of the Taurus line and rename it the '500'. They quickly realized the error of their ways and brought the Taurus name back.
I'm sure Microsoft has convinced themselves 1000 different ways that this makes great business.
However, the reality is that there will be no future for Windows Phone when the only brand it is associated with in phones is Microsoft. I consider whoever made this decision to be a total idiot. None of the reputation for quality of experience of Apple. None of the fight-the-power hipness of Android. None of the apps of either.
I consider it sad because I actually like Windows Phone a lot and own one. It's got noticably better performance and general quality of experience than Android, and was available at lower price point than Apple. The product was there, for once. Sad to see it fail for different reasons.
inept? ma fatti una sega..
indeed AC.. marcello_dl can go argue with the people of Tuscany.. particularly Lucca and the surrounding area where my family is from ;)
I say we combine the two and call it the Microsoft Leukemia.
Fucking mods - "offtopic" yet the title of the article is exactly about the name change. Get a clue.
"a slow transition from Nokia.com over to Microsoft's new mobile site"
WTF? Who writes this stuff?
It took LESS than a year to sack the remainder of Nokia.com, ditch the name and ditch most of their products. Not to mention the quickest company-kill by its competit... I mean, "Partner", in history
In Spanish most words in femenine form can mean prostitute. This isn't considered sexist by Spanish girls, because they all have bigger cojones than the men anyway.
"Our opponent is an alien starship packed with atomic bombs," I said. "we have a protractor"
the ZUNE Phone.
"I believe in Karma. That means I can do bad things to people all day long and I assume they deserve it." : Dogbert
Because "No Va" and "Nova" are different like "Notable" and "No Table".
If something was advertised as being 'notable' I wouldn't think that it had no table.
Who owns rights to manufacture the 3315 now?
It's off topic because OP's link between the first half of the name "Lumia" rhyming with "gloom" is a tenuous connection at best. Nobody who isn't trying to be a troll associates the two.
I will agree that the mods were wrong in marking it "offtopic". It should have been marked "flamebait" or "troll".
The branding people at Nokia probably guessed what's going to happen with windows phone and made the product name to a subtle joke.
Lumia in Finnish translates as plural of snow in past tense.
If you use it in a sentence: "Menneen talven lumia" (common anecdote) it translates as "Thing of the past"
There are no atheists when recovering from tape backup.
Nothing to argue about, see
item n. 7 or ask google.
If Lucchesi practice the other meaning too much is not really my business.
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Or even more than Apple in the desktop market.
Dropping the Nokia name is a mistake. The name is synonymous with phones, and it has a place in the hearts of millions of people.
Microsoft on the other hand, is the weakest of all their brand names. The names Windows and Office actually engender more positive feelings that the name of the parent. They're hoping that Lumia will take its place alongside Office as their next big brand, but I don't think people will be able to get past 'Microsoft'. Better to have just called it Lumia and drop Microsoft altogether if they really must trash the most identified brand in the history of the mobile phone. :/