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AT&T Brings Back Unlimited Mobile Data To Lure TV Subscribers (bloomberg.com)

An anonymous reader writes: Five years after AT&T discontinued its unlimited mobile data plan, the company is bringing it back with a catch: users must be subscribed to DirecTV or U-verse TV as well. The service will start at $100/month for a single subscriber. Two additional users can be added for $40/month each, and the fourth is free. There's also one more caveat: "Customers that exceed 22 gigabytes of data use in one month will have their speed throttled during peak network traffic periods." AT&T looks to do battle with T-Mobile, who has a similar four-person plan. This is one of the first major consequences of AT&T's acquisition of DirecTV last year for $48.5 billion. The company says it will soon roll out other plans to combine the services.

68 comments

  1. if I have DirectTV by Anonymous Coward · · Score: 0

    Then I don't need unlimited data to stream Netflix or pr0n.

    Oh, I see what you did there.

    1. Re: if I have DirectTV by bill_mcgonigle · · Score: 2

      Years back I had Dish Network and Netflix and canceled Dish mostly because the content was lame - there was hardly anything worth watching aside from a few PBS shows. Even Star Trek sucked at the time. I'm not aware that the situation has changed - AT&T may just be rate-limiting sign-ups with tie-ins to see how their network holds up.

      --
      My God, it's Full of Source!
      OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
    2. Re: if I have DirectTV by Lumpy · · Score: 3, Interesting

      It hasn't. there is ZERO reason to have cable TV or satellite TV anymore.

      Even the sports wierdows can watch it online with far better coverage than what the TV channels deliver.

      --
      Do not look at laser with remaining good eye.
    3. Re: if I have DirectTV by Anonymous Coward · · Score: 0

      Unless that sports weirdo lives out in the country and can only get DSL.

      I didn't use to worry much, cause I only paid attention to my college team and they weren't all that great. But they were in the Cotton Bowl (don't ask outcome!) and I did want to watch. I was using my friends Xfinity account, it drops out frequently for several seconds. (so I miss 2nd & 3rd downs) Then the general picture looks fake. And they play the same damn commercial at every break, I wanted to go find an Escalade and burn it. Finally, for some of the breaks, they just show the text "your program will return shortly" - that just seems so un-American not to have a commercial there.

      Cable turns south and doesn't come down my dirt road (about a mile to my place). I could get satellite, maybe I will someday.

      I've watched a few other programs on his Xfinity. It is weird, the program plays fine (similar to a decent Netflix stream) but then the commercial starts and it buffers and pauses like crazy. It literally takes over two minutes to get thru a 30 second spot (like Max Headroom, but way worse). I wonder if Google knows their ad looks like crap? As an IT guy, it is painful to see the lame video they send out.

    4. Re: if I have DirectTV by realilskater · · Score: 1

      Finally, for some of the breaks, they just show the text "your program will return shortly" - that just seems so un-American not to have a commercial there.

      Wait, you are complaining that they didn't show you a commercial? Sounds like heaven.

    5. Re: if I have DirectTV by Anonymous Coward · · Score: 0

      I shall post this anonymously.

      streamsports.me

      That should get you started.

    6. Re:if I have DirectTV by Darinbob · · Score: 1

      When I subscribed to DirecTV (about a year ago?) it was $70 a month for me. Why would I want to pay $100 a month now for less service? $8 for Netflix is just fine for me.

  2. Sheesh, its 2015. by Anonymous Coward · · Score: 1

    AT&T Cannot possibly go out with a underdefined caveat such as "peak network traffic periods" for a bloody $100/mo contract.

    1. Re:Sheesh, its 2015. by gstoddart · · Score: 0

      AT&T Cannot possibly go out with a underdefined caveat such as "peak network traffic periods" for a bloody $100/mo contract.

      So, which of naive, delusional, or insane would you fall into?

      Unless someone passes a law which defines in what precise ways AT&T can fuck over their customers, what on Earth makes you think they can't just make shit up as they go?

      Cannot possibly? Sorry, but you have nothing to back that up. Certainly not reality.

      --
      Lost at C:>. Found at C.
    2. Re:Sheesh, its 2015. by Anonymous Coward · · Score: 0

      To be fair, it is probably outlined somewhere but not typed out in the summary here.
       
      I'd be more concerned with the date at which they decide to cancel the offer or "gently push" you into different terms. I would treat this plan like it could change at any moment.

    3. Re:Sheesh, its 2015. by turkeydance · · Score: 1

      2016 where i live.

    4. Re:Sheesh, its 2015. by tepples · · Score: 1

      In practice, "peak periods" would probably end up interpreted as those periods when the tower to which your device is associated is at or very near capacity, as opposed to those periods when said tower has unused time slots. Unused time slots on a tower probably happen most often in early mornings local time. Perhaps you wanted AT&T to spell it out as satellite ISPs do, where "peak" means 5 AM to midnight and off-peak data is not metered at all.

  3. Two catches by xxxJonBoyxxx · · Score: 4, Insightful

    >> catch: users must be subscribed to DirecTV or U-verse TV

    I'd expect the other catch is "also, we can cancel or change the 'unlimited' bit at any time' - only suckers need apply.

    1. Re:Two catches by lbmouse · · Score: 1

      And you are stuck with two years of shitty TV at premium pricing.

    2. Re:Two catches by whoever57 · · Score: 1

      One more: since the announcement does not specify otherwise, one can presume that 22GB per customer means 22GB per contract.

      Got 4 phones on a contract? Share that 22GB between all of you, which makes it 5.5GB/phone, which isn't a lot.

      --
      The real "Libtards" are the Libertarians!
    3. Re:Two catches by infosinger · · Score: 2

      5 phones == $300/mo. with 5.5 GB/phone With Straighttalk (which runs on the ATT network in our area) I pay $41.25/mo == $207/mo with 5Gb/phone and they are all on independent contracts. Also, if you can time it right, you can get it even lower during their specials (I am paying ~$36/mo at the moment). I don't see this new deal as anything but closing a gap partially with the competition but still lagging.

  4. Bringing it back? by MorderVonAllem · · Score: 3, Insightful

    You mean they had it before and took it away and now they expect that I'll think they won't do it again?

    1. Re:Bringing it back? by zenlessyank · · Score: 1

      AND..They will change it again after a year, and then you will get a giant bill on that 13th month with ATT claiming it was just a promotional program and now you need to pay up.

    2. Re:Bringing it back? by Gr8Apes · · Score: 1

      But you can be grandfathered. I know people still on unlimited, they just stopped offering it to new customers, and provided incentives to old customers to get off their unlimited data plans. Verizon did the same. TBH, for me it was a no-brainer. I don't use enough data to make unlimited an issue for me, and the LTE connectivity in general is crappy enough on either provider that it doesn't substitute for a real broadband connection, not to mention that mine is reliably several times faster than any LTE connection I get around here.

      --
      The cesspool just got a check and balance.
    3. Re:Bringing it back? by radarskiy · · Score: 1

      My grandfathered unlimited plan with subsidized phone was barely more expensive than a 1GB metered plan for many years, but I didn't get tethering. With the advent of plans that don't included a subsidy plus the coming price increase for grandfathered unlimited data I may finally be motivated to move away, perhaps all the way to T-Mobile.

  5. MVNOs by Anonymous Coward · · Score: 0

    Look at the MVNOs to see if there is something better. Like Basic-Internet.com or yourkarma.com
    Do your research before going with any MVNO though.

  6. unholy marketing shell-game. by nimbius · · Score: 5, Funny

    att 6 years ago: unlimited data for a low low monthly fee, browse all the tubes. browse too much and we cancel your service.
    att 5 years ago: nevermind. we dont like this.
    FCC: net neutrality. it doesnt matter what your provider likes, they cant throttle or cap or inject ads. common carriers are common carriers...
    Comcast:cant hear you over the hold music.
    Time Warner: fuck your shit.
    fcc: guise...seriously...
    T-Mobile: unlimited data forever for a low low price also if you use too much or too little or certain kinds of sites we will throttle you to oblivion
    ATT:Ditto we have this too also ATT is best TT.
    fcc: ok assholes come on...common...carrier.
    comcast: have fun in our corporate cheerleader thunderdome this year AKA the supreme court.

    --
    Good people go to bed earlier.
    1. Re:unholy marketing shell-game. by Anonymous Coward · · Score: 0

      Enough with the lame attempts to disparage T-Mobile. TURN OFF BINGE ON if you don't like it. Lame.

    2. Re:unholy marketing shell-game. by whh3 · · Score: 1

      fcc: guise...seriously...

      It's early but this should go on the list of the best inadvertent typos of 2016.

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      remove nospam. to email!
    3. Re:unholy marketing shell-game. by Anonymous Coward · · Score: 0

      It's probably not inadvertant; this is a common deliberate misspelling.

  7. A bunch of mindless jerks.. by Anonymous Coward · · Score: 0

    22 GB/month is not even 0.067 Mbits/s

    Have AT&T also bought the marketing department of the Sirius Cybernetics Corporation?

  8. Kickstarter by Anonymous Coward · · Score: 1

    I'd like to see a Kickstarter program to raise a few billion dollars to lay down fiber for a common carrier Gigabit Internet.

    Not anyone can do it - it'd have to be someone who actually did it for Google or some other ISP who had to deal with putting physical cable down.

    1. Re:Kickstarter by Anonymous Coward · · Score: 0

      Such an effort would never survive the regulatory hurdles put in place by the "common carriers." You would never get rights of way. Ever.

      Governments do not like making policy that is good for citizens. After all, citizens are not the source of money political re-election campaigns. Corporations are.

  9. Data while sleeping? by tepples · · Score: 1

    People who don't run a server or a torrent client use near zero data while sleeping. Last-mile Internet connections are usually considered "burstable". So perhaps it can be thought of as 0.067 Mbps burstable to whatever rate while you're actively using the connection.

    1. Re:Data while sleeping? by I4ko · · Score: 1

      22GB are about 8 hours of Netflix in HD, that is like 3.5 movies this days. Or about watching only one episode of two series each week, and that is not counting other internet use. So with other use, use get like 2 movies and only one episode of only one series each week. Count me disgusted.

    2. Re:Data while sleeping? by Lumpy · · Score: 2

      Really? I dont have any torrenting going on and I see lots of data use at night while computers and devices pull software updates. home automation and security cameras as well.

      Maybe back in 1999 when everyone owned one computer only they turned off at night this was the case, but today you have a constant data use stream on the internet with all the phones, tablets, smart watches, security, cameras, etc all pull updates at night and pull data streams for information updates.

      --
      Do not look at laser with remaining good eye.
    3. Re:Data while sleeping? by fustakrakich · · Score: 1

      Count me disgusted.

      Does that mean you're signing up?

      --
      “He’s not deformed, he’s just drunk!”
    4. Re:Data while sleeping? by gstoddart · · Score: 2

      22GB are about 8 hours of Netflix in HD, that is like 3.5 movies this days.

      And there's the rub ... because now everybody is starting to lie to us about how awesome 4K video is going to be.

      They can't even keep up with streaming current video without giving you an absurdly crippled usage amount. WTF do they think will happen with the 4K video they want to tell us they can do?

      Internet and mobile companies have been lying to us about just how awesome their data plans will be for years. They love to say how we'll be able to watch all this stuff, but if we ever actually did they'd immediately change the terms as they get reminded of just how badly they're selling more than they actually have.

      So, yawn, mobile data is never going to live up to the claims. Film at 11. That never stops them from telling us how their network is going to be the best for whatever new thing comes along.

      This is why I still buy DVDs, and still watch them on my home system ... because I don't need some asshole's permission to watch it over again, and my DVD player which isn't connected to the internet doesn't need to ask permission to do so.

      Stream everything from the cloud to a tiny little screen? Why the hell would I want to do that?

      --
      Lost at C:>. Found at C.
    5. Re:Data while sleeping? by Anonymous Coward · · Score: 0

      You all do get that this is mobile data we are talking about here, right?

    6. Re:Data while sleeping? by Anonymous Coward · · Score: 0

      You watch that much video on a mobile device while never being on wifi? Ugh.

    7. Re:Data while sleeping? by tepples · · Score: 1

      WTF do they think will happen with the 4K video they want to tell us they can do?

      It'll be sent over U-verse wired Internet, which is cheaper per GB than the cellular network.

      Stream everything from the cloud to a tiny little screen? Why the hell would I want to do that?

      I imagine it's for passengers on long car or bus trips. But for that, picture quality comparable to DVD ought to be enough.

    8. Re:Data while sleeping? by Anonymous Coward · · Score: 0

      Lol.. my cable cutting family of five uses approximately 20 GB PER DAY. Netflix, Hulu, Sling, iTunes...it all adds up fast.

  10. How about? by jomcty · · Score: 1

    If I subscribed to DirecTV or U-verse TV will you push the Marshmallow OTA to my Nexus 6? It's only been 98 days so far!

    1. Re:How about? by OhPlz · · Score: 1

      The blame is with Google on that one. They provided the carriers a way to have their own update process. That should never have been allowed for the Nexus product line.

      Nexus 6 here too, and still no update. Fuck AT&T. I'm half tempted to dump DirecTV just because AT&T now owns it.

  11. Is this a joke? by Anonymous Coward · · Score: 0

    The terms and conditions are thoroughly ridiculous.

  12. Dear AT&T.... by Lumpy · · Score: 5, Insightful

    I would LOVE uverse... But your refuse to build out the fiber to cover the city. Instead you stopped 5 years ago just outside of town and have done nothing at all since.

    If you want more Uverse subscribers, freaking build it out so that people can actually have it as a choice.

    --
    Do not look at laser with remaining good eye.
    1. Re:Dear AT&T.... by Cro+Magnon · · Score: 2

      ^This! I recently moved, and my first choice was Google Fiber. Except that they didn't serve that area yet. My 2nd choice was Uverse. Same problem. Time Warner got my business by default.

      --
      Slow down, cowboy! It has been 4 hours since you last posted. You must wait another few hours.
    2. Re:Dear AT&T.... by Beat+The+Odds · · Score: 1

      I would LOVE uverse... But your refuse to build out the fiber to cover the city. Instead you stopped 5 years ago just outside of town and have done nothing at all since.

      If you want more Uverse subscribers, freaking build it out so that people can actually have it as a choice.

      U-Verse is not necessarily fiber. I had it a couple of years ago and it was ADSL based. Got rid of it because AT&T thinks that they can do HD with 3.14 Mbps. It was horrible.

      They claim to have more HD channels than their competitors. In reality, the didn't have ANY HD channels.

    3. Re:Dear AT&T.... by zvar · · Score: 1

      Even worse, they started calling DSL Uverse. Got the ad blitz so I thought they actually had fiber here. Got the DSL self install kit instead of fiber install kit and called without even hooking it up as I know I'll only get 768k DSL here, as max speed.
      Still took over a year to convince AT&T we ere not paying as at least they had a 30 day return/cancel thing going.

  13. Hey, market rules by fustakrakich · · Score: 1

    If everybody holds out (there's a word for that), we can get them to offer a real unlimited plan...Consumers have to do a little collusion of their own.

    --
    “He’s not deformed, he’s just drunk!”
  14. Mobile data by ArchieBunker · · Score: 2

    Yeah watching movies on a 5 inch screen sure is awesome.

    --
    Only the State obtains its revenue by coercion. - Murray Rothbard
    1. Re: Mobile data by Anonymous Coward · · Score: 0

      iPhones have done 1080p out to hdmi since ages

    2. Re: Mobile data by Anonymous Coward · · Score: 0

      Cut him some slack. Archie bunker is old school. I think I hear Edith in the background....but Archieeeeeeee.

    3. Re: Mobile data by ArchieBunker · · Score: 1

      So you're on the bus watching a movie on your iPhone with an HDMI connection to what exactly?

      --
      Only the State obtains its revenue by coercion. - Murray Rothbard
    4. Re:Mobile data by KingMotley · · Score: 1

      Well I got yelled at when I carried my 110" projection TV onto the train so I could watch a movie, so now I just use my phone.

    5. Re:Mobile data by Anonymous Coward · · Score: 0

      One day you all shall have 8k vr/video/data overlay with your wireless (sun)glasses. It is nice that the telecoms are showing the way for the future. /sarcasm

  15. Not that great just a repackage version by Anonymous Coward · · Score: 0

    For a four person package the limit is 22 Gigs. That is 22/4=5.5 gigs per person per month if each looks at one movie per month. So nothing has changed but only how it is repackaged and marketed as [not] so great a deal!

  16. If you have HDMI, you should have wired Internet by tepples · · Score: 1

    If you have access to a sufficiently large display that takes HDMI input, then you probably have access to an Internet connection with a wired last mile in addition to your mobile Internet connection. An Internet connection with a wired last mile will more than likely be priced much lower per gigabyte.

  17. Outside cable and DSL service area by tepples · · Score: 1

    Some people live outside the service area of cable and DSL but can get a mobile data signal. But I will acknowledge that this edge case might not be common enough to warrant investment.

  18. Re:If you have HDMI, you should have wired Interne by Paco103 · · Score: 1

    How do you figure this? I can buy a "sufficiently large display that takes HDMI input" at any big box store or on Amazon, take in my car anywhere I want, including my cabin in the woods if I'm so inclined. I can't buy an "internet connection with a wired last mile" and put it where I want. Huge areas of the US are not covered by high speed internet providers, which is why the prevelance of satellite internet exists. It's also a big reason people like myself would love to have the ability to get a large block of bandwidth over my cellular carrier, which provides far better connectivity than the joke of a DSL provider I DO have access to. I'm at least fortunate enough to have DSL, even if it will barely stream a youtube clip.

  19. too bad their wired internet isn't unlimited by Anonymous Coward · · Score: 0

    Data caps on wired and unlimited wireless? I don't trust them.

    http://www.att.com/esupport/internet/usage.jsp

  20. Verb? Or adjective? by mark-t · · Score: 1

    It occurs to me that "unlimited" can read one of two different ways, depending on whether the "limited" in the term is either being used as a verb or adjective.

    If they are using the adjective form, then they can call something that they throttle "unlimited" without any realy conflict.... there even though they may be throttling the data speed, there is no predefined limit on the amount of data that they can receive, and so "unlimited" applies, as an adjective.

    However, it does *NOT* apply if the term "limited" is being used as a verb, because in fact, by actively throttling the data speeds they are actively *LIMITING* the amount of data that a person can receive while they are throttling. There may still be limits imposed by physical infrastructure of the connection or the ability of the company to actually meet a demand, but these limits are passive ones. When they throttle they are making an active choice to deliberately "limit" the amount of data that the person can receive, and that is the very opposite of "unlimited".

  21. Let's explore an analogy to electric power by tepples · · Score: 1

    I can buy a "sufficiently large display that takes HDMI input" at any big box store or on Amazon, take in my car anywhere I want, including my cabin in the woods if I'm so inclined.

    How did your cabin in the woods end up having electric power to run your monitor? Perhaps a similar chain of events leading to its having electric power could be adapted to providing it with Internet access.

    1. Re:Let's explore an analogy to electric power by Paco103 · · Score: 1

      I would love this. Our electric co-op is asked about this regularly, and I'm one of the ones that ask. They already have the customer base, the easements for running lines, and a large amount of the infrastructure work done. This is how electricity made it out to the rural areas back in the early days, and for large parts of of the country, co-op's still run the electric distribution. Some co-ops have started "trials" to provide internet, but ours still says it's not profitable and they are "watching other co-ops to see how viable it is".

  22. Meanwhile, my grandfathered unlimited ... by whh3 · · Score: 3, Interesting

    ... just keeps getting more expensive. In the grand scheme of things, that $5/mo price increase for my age-old unlimited data plan is not a big deal. The problem is that it reminds me just how far we can trust these companies. They expect us to hold up our end of the bargain (2 year contracts, phone leases, etc) but they don't do their part (SLAs, uptime, throughput that matches advertised speeds, etc).

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    1. Re:Meanwhile, my grandfathered unlimited ... by CaptnCrud · · Score: 1

      Not that it matters but what good is it when they throttle you anyway. Ok, you get unlimited data....but at 1-25kbs. The frustration was enough to make me jump ship.

      /ex-unlimited grandfather person that gave up the ghost.

    2. Re:Meanwhile, my grandfathered unlimited ... by whh3 · · Score: 1

      Interesting. I never get anywhere near the throttle point so I've never really noticed. I am definitely going to look into this now that you mention it!

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    3. Re:Meanwhile, my grandfathered unlimited ... by CaptnCrud · · Score: 1

      Yea, if you don't download music or watch a ton of vids like I do on commutes its probably hard to tell with out tethering.

  23. Re:If you have HDMI, you should have wired Interne by Anonymous Coward · · Score: 0

    If you have access to a sufficiently large display that takes HDMI input, then you probably have access to an Internet connection with a wired last mile in addition to your mobile Internet connection. An Internet connection with a wired last mile will more than likely be priced much lower per gigabyte.

    You're a silly cunt who can't possibly fathom that there are use cases beyond yours, so you come here to post trite comments.

    Fuck off you pathetic little shit.

  24. Re:If you have HDMI, you should have wired Interne by Anonymous Coward · · Score: 0

    Notice the "probably" in "you probably have access". This leaves the door open for people to explain such use cases, preferably without personal attacks using obscene language.

  25. Farmhouse by tepples · · Score: 1

    To a farmhouse that has electric power but the only Internet options are sat and cell, both harshly capped. It doesn't take a lot of All in the Family reruns to exhaust the typical monthly data allowance on sat or cell.

  26. Re:If you have HDMI, you should have wired Interne by KGIII · · Score: 1

    Oh, but you can. I have DSL at home - home is (I'm not there until spring) NW Maine and many miles from the nearest village (not even a big town - 1200 people counting the general area that is the village). I paid for better lines and a CO. A neighbor chipped a little in to pay for what goes past my house. Their one mile did, a little, lower the per-mile cost so it worked.

    It's expensive, let's be honest, but you can probably do it. I used to have point-to-point radio and I had satellite before that. I'm also one of a few people on the CO and the village don't do a while lot. I'm just about 24 miles outside of Rangeley, Maine. They put one CO in at their expense, I paid for the new line in, from just outside of the village and one CO. They gave me a fair price - I'm given to believe. I don't own the CO but paid some of it and the installation fee.

    This would have been around 2011 or so that I finally got it done. In the long run, it was cheaper than ISDN. It may sound crazy but I feel like I get good value for it. I get to have my house where it is and I get to have broadband rated at 12 Mbps and I usually average about 14 Mbps, I've got static IP addresses though I only pay residential rates. I have three disparate connections on their own individual lines. For some reason, they send me hardware (for all three connections) at least once a year. I've never actually used any of it. Some years I get two which means that I end up with six.

    This may not apply to your cabin but it applies to my house. (A map might show you how far out I am.) Err... Hmm... I think I'll skip mentioning the price. I've actually mentioned it before but this was five years ago - the price's are probably different and the ISP might be less willing to provision the services. As the signal is being passed on a telephone line, Maine law lets me use any ISP that wants to serve me and that the line owners must provision those services, at a fair price, to that company.

    It was rather pricey but not as bad as one might think. I'm retired so being where I like to be and having connectivity is awesome. I only pay for three residential lines and have plenty of bandwidth for my needs. (The three disparate lines are there for a reason, it's a long story.) I can't really put it into better words than to say, quite separate from the actual numerical price, the expense is/was worth it to me. They not maintain and own the lines and the CO. I just had to pay for the roll-out, so to speak.

    Take that for what it's worth - which isn't a whole lot. I've no idea where your place is or anything like that.

    --
    "So long and thanks for all the fish."