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Apple: Losing Out On Talent and In Need of a Killer New Device (theguardian.com)

mspohr writes with a link to an interesting (and rather dour) take at The Guardian on the state of Apple, which holds that: "Despite its huge value, Silicon Valley developers are turned off by [Apple's] 'secretive, controlling' culture and its engineering is no longer seen as cutting edge." From the article: "Tellingly, Apple is no longer seen as the best place for engineers to work, according to several Silicon Valley talent recruiters. It's a trend that has been happening slowly for years – and now, in this latest tech boom, has become more acute. ... Or as Elon Musk recently put the hiring situation a little more harshly: Apple is the "Tesla graveyard." "If you don't make it at Tesla, you go work at Apple," Musk recently told a German newspaper. The biggest issue for programmers seems to be a high-stress culture and cult of secrecy, which contrasts sharply with office trends toward gentler management and more playful workdays."

428 comments

  1. Bring back Woz by rossdee · · Score: 4, Insightful

    The other Steve was what made Apple technically great

    1. Re:Bring back Woz by invictusvoyd · · Score: 1

      For that to work u'll have to get both the Steves back . The sane Steve and the totally insane Steve.

    2. Re:Bring back Woz by Opportunist · · Score: 5, Insightful

      Nope. Woz is a tech geek. Jobs was a salesman.

      Apple put their money on style, market appeal and, in a word, "shiny".

      Woz is much. But shiny, he is not.

      --
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    3. Re:Bring back Woz by Dahamma · · Score: 4, Interesting

      Woz made Apple a great company in 1983. Considering they aren't selling many Apple II's these days, I'm pretty sure even he would disagree with the statement that he had anything to do with Apple's current situation.

    4. Re:Bring back Woz by Anonymous Coward · · Score: 0

      Could he even fit through the doors any more? Maybe this is why Apple is building a new campus.

    5. Re:Bring back Woz by BronsCon · · Score: 3, Funny

      After a few weeks without a shower he does get quite shiny. I kid, of course; I idolize the man's technical genius.

      --
      APK quotes people (including myself) without context and should not be trusted. Just thought you should know.
    6. Re:Bring back Woz by tommeke100 · · Score: 3, Informative

      He's still officially an Apple employee, and earns 120,000$ a year. You know, he made the Apple 1 and 2, did many other interesting and creative things, but I really wonder if he still would have any real technical impact on the work floor.

    7. Re:Bring back Woz by Anonymous Coward · · Score: 2, Insightful

      Yea Woz who'd rather tinker on stuff than make products. Despite what the IT lifers think, Woz wasn't the key to Apple's brilliance.

    8. Re:Bring back Woz by mjwx · · Score: 4, Interesting

      Nope. Woz is a tech geek. Jobs was a salesman.

      Apple put their money on style, market appeal and, in a word, "shiny".

      Woz is much. But shiny, he is not.

      With Woz, we'd get actual great Apple products, they just wont appeal to Apple's core audience who dont care about reliability, modability and usability and just want to be told they're awesome for buying Apple.

      --
      Calling someone a "hater" only means you can not rationally rebut their argument.
    9. Re: Bring back Woz by Karlt1 · · Score: 2

      Steve Wozniack left Apple in 1983-84. The last product that Wozniack was involved with was the Apple //GS. What did Wozniack ever succeed in without Jobs? What did Jobs succeed at without Wozniack?

    10. Re:Bring back Woz by Anonymous Coward · · Score: 0

      Anyone who thinks Woz could jump in and save anything from anything at Apple doesn't understand what an awesome once-in-a-lifetime opportunity it was for budding young electronic hobbyists back then. Half the battle in business is being a good "decider" - knowing when to pull the trigger and and what specifically to aim at.

    11. Re:Bring back Woz by Anonymous Coward · · Score: 0

      I suppose existing in the first place would be a necessary condition for Apple's current situation. Without Woz, they would never have existed.

    12. Re:Bring back Woz by Plumpaquatsch · · Score: 1

      The sane Steve and the totally insane Steve.

      And the sane one is the guy who plays Segway Polo and always carries a knife disguised as a credit card and two watches.

      --
      Of course news about a fake are Fake News.
    13. Re:Bring back Woz by tlhIngan · · Score: 1

      Yea Woz who'd rather tinker on stuff than make products. Despite what the IT lifers think, Woz wasn't the key to Apple's brilliance.

      Or the engineers in the crowd who thing "build it, and they will come".

      Apple with BOTH Steves ended up brining the holy unity together. There's a reason why there's a concept of yin and yang, of opposites forming the whole. Apple was formed like that - you had Woz the engineer, designed brilliant stuff, but had zero business sense, nor would he be someone you would want to be spokesperson of your company in any form other than symbolic and as an icon. You can argue that he's that way today - still somewhat awkward when out in a social situation.

      Then you had the other Steve, who was very business minded. He knew what he had, and knew what the technology could do, and cooked them together to produce a product. He had some minor technical skill, but he was brilliant enough to be able to take Woz's device and puppet it around. Self-confident and extroverted, he was able to handle the social situation with aplomb.

      You need both in business - far too many technology companies fail because they see this brilliant technology they're creating, without being able to have the business acumen of being able to sell it - they want to let the technology speak for itself, when the rest of the world is still asking "what is it?".

    14. Re:Bring back Woz by david_thornley · · Score: 1

      Woz did some incredible things in the early days, and the ability to do those is almost useless in modern computer design (and I'm counting iOS devices as computers here). The problems he was able to solve so well are simply not important anymore. No doubt his talent is still relevant somewhere, but it's not important to anything Apple does.

      --
      "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
    15. Re:Bring back Woz by Plumpaquatsch · · Score: 1

      With Woz, we'd get actual great Apple products, they just wont appeal to Apple's core audience who dont care about reliability, modability and usability and just want to be told they're awesome for buying Apple.

      Hrrm. What was the last half-way decent product by Woz again? That remote control in the 80s? Heck, if Apple followed Woz or you on how to build a car, The Homer would look better.

      --
      Of course news about a fake are Fake News.
    16. Re:Bring back Woz by Dahamma · · Score: 1

      But luckily Woz is not only a brilliant engineer but a realist and not a pedantic AC on /.

    17. Re:Bring back Woz by BitZtream · · Score: 1

      reliability

      What apple products aren't reliable and prove it statistically with comparisons to other like products that are clearly FAR superior, or at least enough to justify that smug 'tude of yours

      modability

      Who cares? Statistically, to prove your point ... who cares? Because if 10 people out of a billion care when they are aware of the options, its you thats the idiot for thinking its important. Do you whine and bitch that your TV isn't modular? Do you get upset that you can't replace the compressor on your fridge with any model you want from Walmart? You have no argument here other than your a geek whining that your unpopular feature isn't their focal point.

      usability

      What apple products aren't usable and prove it, because they pretty much took the 'smart phone' industry from ass backwards unusable for even geeks to usable for EVERY ONE AND THIER GRANDMOTHER. Android STILL hasn't gotten it right.

      You pretty much picked the reason they are popular ... and then try to spin it like they don't know what they are doing in those areas.

      You sound like you're jealous and upset that you aren't getting your way. Maybe you should just buy an iPhone and stop pretending you're going to mod it anyway or that you really do have some super special reason to run random apps from random websites other than some piss poor excuse like some bullshit principal that you really don't have but is a good excuse to be obnoxious.

      You're ridiculously transparent and petty.

      --
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  2. playful workdays?! lots of nonsense criticisms... by Anonymous Coward · · Score: 1

    From TFS, what's the deal with expecting playful workdays? Most of us in the world have expectations to meet, management that holds us to those expectations, and a culture of needing to get the work done. It doesn't mean that management has to be harsh and unreasonable, but they expect work to be productive. Why would people expect playful workdays? I get providing incentives for exceeding expectations, which is very beneficial in raising productivity. But playful workdays implies lowering expectations and less time working, which is the antithesis of productivity. Why is this a good thing, and why do millennials expect to be coddled and not have to work hard on the job? Success comes from working hard and being better prepared than the competition, whether as an individual or as a company.

    The lack of innovation is perhaps a legitimate criticism, but there really isn't a massive amount of innovation going on with smartphones and computers right now. Apple has always been reluctant to adopt technologies quickly (e.g., 3G, LTE) and is known for removing features quickly that they think will become antiquated (like Firewire). It's worked for them over the past 15 years with all their products, so I don't see why they should change now. The innovation is usually coming up with a completely different and new product, not in providing the latest features in hardware and software. The culture of secrecy is probably necessary to prevent the competition from beating them when it comes to developing new ideas. That really isn't a legitimate criticism.

  3. Perk by Anonymous Coward · · Score: 0

    The ghost of Steve Jobs walking the halls with you, at your side, talking to you, day in, day out, never letting you get a word in edgewise. Ah, Apple. Eve, what hath thou done!

  4. Oh no... by Anonymous Coward · · Score: 0

    It's the end of Apple again?

    1. Re:Oh no... by Anonymous Coward · · Score: 0

      Only when Apple tries to get into the car industry. If Steve Jobs were alive, he would torch the whole company to the ground as it is now.
      Steve Jobs would have realized that the watch industry definitions of luxury value completely differ with the nature of Apple (mechanical/old school design in comparison to a tech giant focusing on digital), and never would have allowed the Apple watch idiocy. The only way to tackle the watch industry would be to completely revolutionize it, in the manner of holopojector watching and shit like that.

      Now the idiots want to tackle an industry where they can't compete with the ruthlessness, marketing capacity, long history of car manufacturers that have established abnormal traditions to the craziest of details (like for instance Bentley's woodworking craze for interiors); another industry where they can't tackle the cultural aspect without having a Steve Jobs to actually see through it; and an industry where Google is already far far ahead of them in terms of automation/AI while Tesla (and now BMW and other manufacturers) are far far ahead of them in terms of alternative energy/operation application.
      An industry where it's easy to lose $100billion like its easy to lose a block of butter to a fire.

      Not even Microsoft ever contemplated such idiocy.
      Stick to what you do best, but for heaven's sake don't tackle an industry where you'll literally throw most of your money into the firepit.

    2. Re:Oh no... by Applehu+Akbar · · Score: 1

      "Now the idiots want to tackle an industry where they can't compete with the ruthlessness, marketing capacity, long history of car manufacturers that have established abnormal traditions to the craziest of details"

      Not so long ago, we thought Tesla was crazy for attempting that too.

    3. Re:Oh no... by LynnwoodRooster · · Score: 1

      How much profit does Tesla make without the ZEV subsidies and credits added to the bottom line? Is Tesla even profitable at that point?

      --
      Browsing at +1 - no ACs, I ignore their posts. So refreshing!
    4. Re:Oh no... by drinkypoo · · Score: 1

      How much profit does Tesla make without the ZEV subsidies and credits added to the bottom line? Is Tesla even profitable at that point?

      Tesla is not even in the black without battery swap credits. But this is basically how business works. The state puts enough barriers to doing business in your way to control you. Then you have to come begging to them for permission to exist. Sometimes this is done to benefit the people, e.g. emissions restrictions on automobiles. But sometimes this is done to benefit the wealthy, e.g. the "chicken tax" that prevents the cost-effective import of light pickups into the USA.

      --
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    5. Re:Oh no... by Applehu+Akbar · · Score: 1

      How much profit does Tesla make without the ZEV subsidies and credits added to the bottom line? Is Tesla even profitable at that point?

      Agreed that subsidies suck, but Tesla gets the same subsidies in any given field as any other manufacturer in that field does.

    6. Re:Oh no... by LynnwoodRooster · · Score: 1

      That's not the question - would Tesla make a profit without the subsidies and credits? If not, then when those credits end (this year) Tesla will find their financial future dramatically changing. Looking at unending years of losses doesn't make stockholders very happy...

      --
      Browsing at +1 - no ACs, I ignore their posts. So refreshing!
    7. Re:Oh no... by Bing+Tsher+E · · Score: 1

      I call bullshit.

      I didn't get a subsidy when I bought my new Ford truck at the dealer.

    8. Re:Oh no... by dywolf · · Score: 1

      bwahahahhaa

      --
      The guy who said the election was rigged won the presidency with the second-most votes.
  5. Peanut Gallery attempting to manage Apple again. by Anonymous Coward · · Score: 0

    Why is Apple In Need of a Killer New Device ?

    Who...bases a business on jumps from device to device? Car companies and small minds.

  6. Article does not contain argumentation by Anonymous Coward · · Score: 1

    The article simple repeats the competitors opinion, i.e. that of Musk.

    But, when a CEO talks about you, you are a threat to their business model!

    1. Re:Article does not contain argumentation by BronsCon · · Score: 1

      In what market does Apple compete with Tesla, SpaceX, Zip2, PayPal (ApplePay isn't a serious competitor, nobody uses it online and PayPal is rarely seen in brick-and-mortar stores), SolayCity, Hyperloop, or OpenAI?

      None. Therefore, Apple can pose no threat to any business model practiced by any of Musk's companies. Period.

      --
      APK quotes people (including myself) without context and should not be trusted. Just thought you should know.
    2. Re:Article does not contain argumentation by BasilBrush · · Score: 2

      Not quite a period there. Apple is developing a car. Whilst they are not yet competing for customers, they are competing for engineers in specialisms to do with hi-tech cars. And this article is about competing for engineers.

    3. Re:Article does not contain argumentation by thejynxed · · Score: 1

      But everyone who is worth their salt at making those cars is already doing them for Google, Tesla and a few regular motor industry companies like Honda. The best Apple will be in that department is "also-ran", much like their TV offering.

      --
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    4. Re:Article does not contain argumentation by BronsCon · · Score: 1

      So they may be competing for engineers, it sure seems as though Tesla is eating Apple's lunch there so I'd put it in the same category as their "competition" in the payment processing market. Unless Tesla's business model is based on hiring second-class engineers who couldn't hack it at any of the big players, I'd say the period stands proudly.

      --
      APK quotes people (including myself) without context and should not be trusted. Just thought you should know.
    5. Re:Article does not contain argumentation by BasilBrush · · Score: 1

      Tea-leaves or astrology?

    6. Re:Article does not contain argumentation by BasilBrush · · Score: 1

      it sure seems as though Tesla is eating Apple's lunch there

      On what basis do you say so, other than repeating Elon Musk?

    7. Re:Article does not contain argumentation by BronsCon · · Score: 1

      The basis that nearly every engineer Tesla fires goes and works for Apple. Apple isn't getting people who left Tesla, they're getting Tesla's also-rans, the people Tesla decided they didn't want.

      --
      APK quotes people (including myself) without context and should not be trusted. Just thought you should know.
    8. Re:Article does not contain argumentation by BasilBrush · · Score: 1

      Except you don't know that that's the case.

      How many engineers do you imagine Tesla fires? Don't confuse firing with resigning and going to work for Apple.

    9. Re:Article does not contain argumentation by BronsCon · · Score: 1

      There are certain statements one simply can't make without opening himself up to a lawsuit if false. Musk is a smart man and would not make such statements publicly against a company with a history of taking stupid shit to court. Following that logic, we can determine that if Musk makes such a statement about Apple, as he did here, it is most likely true.

      So, no, I'm not repeating Musk as you claim but, rather, extrapolating data from his words and the context in which they were said. If Apple sues him (and wins), I'll know I was wrong.

      --
      APK quotes people (including myself) without context and should not be trusted. Just thought you should know.
    10. Re:Article does not contain argumentation by BasilBrush · · Score: 1

      You've just made an excuse for believing anything a CEO tells you.

    11. Re:Article does not contain argumentation by BronsCon · · Score: 1

      Right, is that because CEOs are always saying things about their competitors that will get them sued and they never actually get sued? Oh, wait, some companies (specifically Apple) have sued over less? Well, then.

      Now, when a CEO makes a statement about themselves, their company (again, except as protected by law), or their own products, those should typically be taken with a grain of salt. Likewise when they reference a study done by a 3rd party; they're not speaking about their competitor, they're relaying what the company they paid to lie for them said.

      There is a lot of context to consider when deciding whether or not to trust a CEO's word on something; legal exposure is a huge indicator and, thus, why I take Must at his word in this instance. If he wanted to turn around ant dell me that 100% of PayPal account seizures were due to user fraud, on the other hand, I'd tell him to his face he's full of shit.

      --
      APK quotes people (including myself) without context and should not be trusted. Just thought you should know.
    12. Re:Article does not contain argumentation by BronsCon · · Score: 1

      Musk, not Must. Fucking autocorrect...

      --
      APK quotes people (including myself) without context and should not be trusted. Just thought you should know.
  7. This is nothing new by Anonymous Coward · · Score: 0

    At one point in time Apple was attracting new blood with cutting edge technology ideals. They still have some of that, but after their initial success those people now move away from Apple to other projects. I think too the designs of Jony Ives puts a constriction on engineering making everything super thin and eliminating ports, and other useful function to devices simply dumbs down a device not improves it. Apple though has always been a more design conscious technology company then a engineering company. The design comes well before engineering and that is because you have a Jony Ives obsessed with design not necessarily function.
    You also see plenty of good engineering people working for other companies who probably get more freedom to advance a product beyond what the corporate minimalist ideal is. Apple's problem is they have simply become a limitation of their own philosophy.

  8. Need more women and minorities by Anonymous Coward · · Score: 1, Funny

    Apple just needs to hire more women and minorities and forget this meritocracy nonsense. That will surely jumpstart their performance in the sectors they compete in.

    1. Re:Need more women and minorities by Anonymous Coward · · Score: 0

      Ha, why do you think Tim Cook felt the need to come out publicly as gay? Apple needed to keep its status among its hipster douchebag and art-fag fan base by pointing out their new CEO was a SJW-approved VICTIM, not just another EVIL WHITE MALE!

  9. Re:Peanut Gallery attempting to manage Apple again by Opportunist · · Score: 4, Insightful

    Umm... care to inform us what Apple has done marketing-wise but to claim they reinvented the wheel every time they came out with a new device?

    --
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  10. Sad they are not doing anything much these days by muecksteiner · · Score: 4, Interesting

    As insane and nasty as Steve Jobs apparently was as a person, he at least seems to have had a technological vision. Which seemingly cannot be said of the current CEO, whose vision seems to extend as far as adding new Emojis to the line-up.

    The sad thing is that Apple would be uniquely positioned to introduce a whole range of new technologies into the consumer marketplace. On their devices, they control the entire technology stack: from hardware to software, it is all theirs. And they are the only player who has this sort of position that allows paradigm shifts to be done in-house.

    For instance, they would be the only ones who could, conceivably, do a seamless job of integrating HDR into the user experience. Or WGD (Wide Gamut Displays). The latter would be particularly cool: if you are capable of doing something like a Retina display with its minuscule pixels, there is nothing that limits you to good old RGB anymore. Make it RGCB (Red Green Cyan Blue), or R/YG/BG/C/B/P (Red Yellow-Green Blue-Green Cyan Blue Purple - perhaps in some hexagonal pixel arrangement). And watch people swoon when they see the colours such displays can show. Purple and blue flowers, plants, sunsets, skies - all suddenly look vastly more natural than on an sRGB device. Cameras (at least SLRs) record wide gamut colours already, it is the displays that can't keep pace.

    And what does Apple do? They now offer pink iPhone case options. Yeah, sure, guys. Makes me want to work for you - such vision, wow! :)

    1. Re:Sad they are not doing anything much these days by myid · · Score: 1

      And what does Apple do? They now offer pink iPhone case options. Yeah, sure, guys. Makes me want to work for you - such vision, wow! :)

      As the article says, Apple "is no longer seen as cutting edge." If Apple puts out cutting edge products, then more creative hw and sw engineers will want to work for it.

    2. Re:Sad they are not doing anything much these days by AmiMoJo · · Score: 5, Insightful

      Apple can't do any of that stuff. They don't invent tech, they popularise it by selling to early adopters willing to pay over the odds for something shiny.

      Take "retina" displays. Apple didn't invent them, they never made them. Sharp and LG pioneered the technology, and Apple was just one of the first to use it.

      Synaptic developed the touch wheel. Siri was someone else that Apple just bought. Apple Maps was built in Nokia mapping technology. They bought that fingerprint scanner company. They use the same Sony cameras as everyone else, just with custom software that gives the output that photoshopped, unreal look.

      Apple has two problems now. First, they are running out of interesting stuff to buy, and secondly everyone else cottoned on to their gimmick and started to out-innovate them.

      --
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    3. Re:Sad they are not doing anything much these days by Anonymous Coward · · Score: 0

      Apple can't do any of that stuff. They don't invent tech, they popularise it by selling to early adopters willing to pay over the odds for something shiny.

      Take "retina" displays. Apple didn't invent them, they never made them. Sharp and LG pioneered the technology, and Apple was just one of the first to use it.

      Synaptic developed the touch wheel. Siri was someone else that Apple just bought. Apple Maps was built in Nokia mapping technology. They bought that fingerprint scanner company. They use the same Sony cameras as everyone else, just with custom software that gives the output that photoshopped, unreal look.

      Apple has two problems now.

      What a dumb-ass line of argumentation. By extension one could argue that since Google created Android by ripping Java that was created by Sun, the Linux kernel which was created by the FOSS community, Apples iPone UI which was in turn partly based on existing technology and combined that with open source licensing which has also been around for ever, ... that OMG GOOGLE DOES NOT INNOVATE!!! (which is of course complete BS) It takes every bit as much insight and creativity to realise the potential of an idea and run with it or even combine it with other existing ideas and create something people really want. There is more to innovation than just pioneering technology. The history of humanity is full of great inventions who fell by the wayside because nobody saw their potential and ran with them and it is also full of people who took existing ideas, improved them, combined them with other existing ideas, miniaturized the technology, etc... and scored a hit. Practical breech-loading rifles saw service in the American Revolutionary war. Back in 1934-37 when Willy Messerschmitt put together a monoplane fighter, with a single spar wing, retracting landing gear, a variable pitch propeller, stressed skin construction, an enclosed cockpit, automatic leading edge slats, with a built in voice radio, a fuel injection system that allowed you to make violent split-s manoeuvres without your engine cutting out he took a bunch of ideas pioneered by other people and united them in one fighter plane design. That's not innovation according to you but he produced an aircraft that made every other fighter plane on earth obsolete the moment it first flew even though he made extensive use of other people's ideas. It's dumb to dump on companies like Google, Apple and others who take existing technology and improve it because, supposedly, inventing new technology is the only 'true' innovation (it's not).

      First, they are running out of interesting stuff to buy, and secondly everyone else cottoned on to their gimmick and started to out-innovate them.

      Everybody just out innovated Apple by copying their gimmick?

    4. Re:Sad they are not doing anything much these days by Anonymous Coward · · Score: 0

      If Apple puts out cutting edge products, then more creative hw and sw engineers will want to work for it.

      The problem with that reasoning is that Apple never really put out cutting edge products, they just gave the appearance of it.
      Typically there have always been other vendors that had the same thing on the market before Apple. The difference is that they failed to market it to the mainstream audience and were limited to a small superuser market.

    5. Re:Sad they are not doing anything much these days by Bearhouse · · Score: 1

      The sad thing is that Apple would be uniquely positioned to introduce a whole range of new technologies into the consumer marketplace.

      Totally agree; I like nailing things together, and have probably spent too much time and money doing so, but friends and colleagues like stuff that "just works".
      As I age, I'm coming round to that point of view too...
      People spend tons of money on high-end AV brands, (my neighbour proudly showed me his new B&O come cinema setup the other day...it was great, but for 50 fucking grand it should be).
      I'm sure that type of person would be ready to buy an Apple TV, (not the little shitty box, but a real TV) for $insane_amount, especially if it offered seamless integration with other iDevices.
      Think about it, the IOT could actually become useful instead of being a box of MBA bullshit riddled with security flaws; you're listening to a great track in your car, and as you walk into the house it keeps playing on the home system. The email you were reading or composing gets read out to you, or voice-recognised, as you move from office to the car.
      Or, you're talking to someone on the hands-free in the car or motorbike helmet, and as you come into the house again it seamlessly hands-over to the house system...
      I (kinda) have all this today, but it required a LOT of time and cash, (ripping out modern OEM car audio these days while retaining full functionality requires some serious hackery, and that's AFTER you've managed to root and debug the Chinese-made WinCE or Android "compatible" head unit).

      And don't get me started on the long-promised "universal inbox and address book"....

      So yes, what Apple seemingly lacks is the vision to leverage it's unique closed ecosystem and huge cash pile into a range of devices giving a totally seamless experience, with tight integration between diverse devices. Apple brown and white goods, smart thermostats and home security; yeah could work.

    6. Re:Sad they are not doing anything much these days by ruir · · Score: 1

      I do not have an idea if Jobs had a technological vision. What I know for sure is that while he was a douchebag, he had charisma. He lusted for perfection. He was maniac in what touched organisation. He managed to get people doing what he wanted. He had presence. He had something that definitively captivated audiences. Now, the last WWDCs have always have some major glitches. Heck, either it was them crashing all the time, or in the last one, not putting on time the current one, and the web site broadcasting the new, and Apple TV the one of the year before. Timezone glitches? (...) Especially in the last one, my wife was saying all the time...my God, are THEY ALL GAY? ...and ending that launching the Weekend from San Franscisco...amauteurish. Women seem to have a more developed eye for that. Honestly I used to come on as soon the job allowed me too to see WWDC live events, now excuse me...Gay pride has a corresponding event, and bands are for MTV. I wont be hurrying up to watch more WWDC events. Will read about them in Mac Rumours. About buying Apple products...I see no match for the iPhone, however may next notebook may run Linux.

    7. Re:Sad they are not doing anything much these days by Crowd+Computing · · Score: 1

      First, they are running out of interesting stuff to buy, and secondly everyone else cottoned on to their gimmick and started to out-innovate them.

      Everybody just out innovated Apple by copying their gimmick?

      No, the problem is that you can innovate only so much before your product becomes a Rube Goldberg machine. Just how many different ways can you innovate on the "portable device with a touch screen" category of gadgets? What Apple has been doing is merely tweaking the basic round edges iPhone design, which it borrowed from the iPod. The iPhone was basically a large iPod with phone functions, while the iPad was a large iPhone. So, yes, the title is correct. Apple is in need of a new killer device category

    8. Re:Sad they are not doing anything much these days by mechtech256 · · Score: 2

      Apple does drive the hardware market because of the demand they cause. High res displays have been available for a very long time in the professional market, but it wans't until Apple's push for "retina" that it hit the mainstream and quickly fell in price to reasonable levels for consumers. I clearly remember a period of almost 10 years where all displays were 1080p. 27'' monitors with 1080p, and laptops were commonly 720p! And the tech to bump up the resolution was clearly out there, but all of the demand was so focused on 1080p that it was the most affordable option by far for manufacturers to use. It takes someone like Apple to step up and make that first billion dollar investment to create an economy of scale for a technology, and that's what they did for high res displays.

    9. Re:Sad they are not doing anything much these days by Anonymous Coward · · Score: 0

      Make it RGCB (Red Green Cyan Blue), or R/YG/BG/C/B/P (Red Yellow-Green Blue-Green Cyan Blue Purple - perhaps in some hexagonal pixel arrangement).
      Just adding additional colors would not extend color space if it is not outside triangle of particular iluminants - neither does transforming RGB to different colour space. To extend the color coverage you need light sources lying outside the triangle of particular components used (see gamut)
      It is all about colour-spectra of light sources (which is determined by particular chemical composition of the junction of LED /OLED for active-pixel displays or by combination of backlight and filter spectra in LCD). Apple does not produce or develop displays itself, they buy high-res displays from Samsung/LG, put a fancy name on it (retina) and pretend they invented it. They do not have know-how, and even if they would put 100B investment they would stand no chance against the others. Apple is end-user product company and even they are ritch developing componets does not make sense for them...

    10. Re:Sad they are not doing anything much these days by Anonymous Coward · · Score: 0

      As I see it, Steve was a man who went through the various phases of life just as we all do. Very driven as a young man at the expense of other pursuits and expected the same of the people he worked with. Later coming to appreciate the limited supply of Time we all have on this earth, and that spending more of that time with family is important. Read a bunch of Steve's famous quotations and you'll see what I mean.

    11. Re:Sad they are not doing anything much these days by LynnwoodRooster · · Score: 1

      On their devices, they control the entire technology stack: from hardware to software, it is all theirs. And they are the only player who has this sort of position that allows paradigm shifts to be done in-house.

      Other than Microsoft with an OS and Surface. Or Google with an OS and Nexus devices. Or Samsung with an OS and dozens of different mobile devices. But other than that, Apple is the only play with control of the entire technology stack!

      --
      Browsing at +1 - no ACs, I ignore their posts. So refreshing!
    12. Re:Sad they are not doing anything much these days by Anonymous Coward · · Score: 0

      > they popularise it by selling to early adopters

      You mean they take technology that already existed on other platforms, and market it as if they invented it, and then sell it to the apple fan horde who wouldn't know a transistor from a dingleberry?

    13. Re:Sad they are not doing anything much these days by Anonymous Coward · · Score: 0

      No, it's not just marketing. Apple put existing technology together in a superior way and to a level of polish that nobody else had done. Of course, they also marketed it well but that wasn't everything.

    14. Re:Sad they are not doing anything much these days by AmiMoJo · · Score: 2

      This is a common misconception. What actually happened is that Sharp and LG were both producing a lot of high DPI (compared to computer monitors) displays for phones. Not just Apple, in fact Apple's "retina" phones were low end by then as most other high end devices were 1080p or at least 720p.

      Anyway, until then the margins on LCD panels were so thin and demand for >1080p so low that there had been little effort put in to improving yields on such displays. Once hundreds of millions of 1080p phones started shipping every year there were rapid improvements and thus falling costs and mass availability of large, high DPI panels. Apple were able to get in early because they could add support to their OS, while other PC manufacturers had to wait for Windows 8 before high DPI didn't suck. They didn't invest much, if anything, they just took advantage of other people buying lots of high DPI displays.

      This seems to happen a lot with Apple. Many people seem to think that Apple popularized USB, but actually it was already well on its way and the main factor that spurred its adoption was the introduction of USB 2.0. Suddenly the speed was there to make flash drives, CDRW and HDDs viable.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    15. Re:Sad they are not doing anything much these days by dj245 · · Score: 1

      As insane and nasty as Steve Jobs apparently was as a person, he at least seems to have had a technological vision. Which seemingly cannot be said of the current CEO, whose vision seems to extend as far as adding new Emojis to the line-up.

      The sad thing is that Apple would be uniquely positioned to introduce a whole range of new technologies into the consumer marketplace. On their devices, they control the entire technology stack: from hardware to software, it is all theirs. And they are the only player who has this sort of position that allows paradigm shifts to be done in-house.

      For instance, they would be the only ones who could, conceivably, do a seamless job of integrating HDR into the user experience. Or WGD (Wide Gamut Displays). The latter would be particularly cool: if you are capable of doing something like a Retina display with its minuscule pixels, there is nothing that limits you to good old RGB anymore. Make it RGCB (Red Green Cyan Blue), or R/YG/BG/C/B/P (Red Yellow-Green Blue-Green Cyan Blue Purple - perhaps in some hexagonal pixel arrangement). And watch people swoon when they see the colours such displays can show. Purple and blue flowers, plants, sunsets, skies - all suddenly look vastly more natural than on an sRGB device. Cameras (at least SLRs) record wide gamut colours already, it is the displays that can't keep pace.

      And what does Apple do? They now offer pink iPhone case options. Yeah, sure, guys. Makes me want to work for you - such vision, wow! :)

      You seem to think that the role of private companies is to improve the products over time. Nothing in economics says that has to be true. Most large American companies are all about making the most money with the least amount of effort. Not only is there a responsibility to the shareholders, but the executive pay is almost always tied to this idea as well, in various ways. Apple is a very large American company so nobody should be surprised by the path they are taking.

      --
      Even those who arrange and design shrubberies are under considerable economic stress at this period in history.
    16. Re:Sad they are not doing anything much these days by Anonymous Coward · · Score: 0

      Make it RGCB (Red Green Cyan Blue), or R/YG/BG/C/B/P (Red Yellow-Green Blue-Green Cyan Blue Purple - perhaps in some hexagonal pixel arrangement). And watch people swoon when they see the colours such displays can show. Purple and blue flowers, plants, sunsets, skies - all suddenly look vastly more natural than on an sRGB device.

      Your suggestion of RGCB has three colors in relatively close proximity -- green, cyan and blue -- without even spread.

      R/YG/BG/C/B/P is an understandable yet overly convoluted suggestion that gets you closer to your goal. Green light is actually already a mix of yellow and cyan, so including it over and over again won't help anything, as you can't "unmix" green light into the more base colors.

      Replacing RGB with RYCV (Red, Yellow, Cyan and Violet) in a square/grid format would do the trick of allowing the full color range that humans actually experience.

    17. Re:Sad they are not doing anything much these days by l0n3s0m3phr34k · · Score: 1

      Ask Apple about Shin Nishibori, Jony, and Sony in the year 2006.

    18. Re:Sad they are not doing anything much these days by muecksteiner · · Score: 1

      Look at this diagram to see the additive colour mixing problem in a perceptually reasonably uniform diagram.

      Obviously, all output colour spaces with only three primaries are a compromise. The goal would be to use additional primaries to "draw" a polyline that better approximates the shape of the uv diagram in the cyan and green region. And to move a bit closer to the purple line in the lower right region. Adding Cyan is the obvious first thing to do - the blue primary in that case would also be a bit more purple than in a standard scenario, and the green as close to 530nm as possible. The six primary case with two green wavelengths (yellow-green and blue-green) would not be convoluted, but actually still grow the gamut. However, adding cyan is a distinctly more practical solution.

      Your RYCV solution would work, inasmuch as it would yield a useable colour space that is still larger than sRGB. But if you draw the RYCV polyline in the UV diagram, you'll see that RCGB actually covers a larger area, in spite of two of its primaries being fairly close together, in terms of wavelength.

    19. Re:Sad they are not doing anything much these days by Bing+Tsher+E · · Score: 1

      And don't get me started on the long-promised "universal inbox and address book"....

      Ummm, That would be a problem, because people would be constantly losing the 'unit' or the 'identity labeling device.' So it would need to be permanently strapped to the wrist or implanted.

      Ummm.

    20. Re:Sad they are not doing anything much these days by amyreyna · · Score: 1

      As a customer, I just want to buy something that not overpriced if it just has the same function as other phone, no added value. That what I saw on apple nowadays.

    21. Re:Sad they are not doing anything much these days by Bing+Tsher+E · · Score: 1

      When a company is highly successful, the business shitbags climb aboard en mass. That's just how it always goes.

    22. Re:Sad they are not doing anything much these days by sectokia · · Score: 1

      Iphone still hasn't peaked. The current phones are out selling the previous ones and see the best selling consumer devices in the world. Apple could coast for another decade yet, and will continue to spit out random crap like the Apple watch trying to come up with something. History says companies very rarely do a second major trick.

    23. Re:Sad they are not doing anything much these days by Anonymous Coward · · Score: 0

      > Green light is actually already a mix of yellow and cyan

      How so? Green is a range of wavelengths on a continuous spectrum (495-570 nm per Wikipedia), it's not a mix of anything.

    24. Re:Sad they are not doing anything much these days by Anonymous Coward · · Score: 0

      Maybe Apple should spin off a company and go after the enterprise market. Yes, there are downsides (enterprise purchasers drive hard bargains), but I've found managers and corporate brass want MacBooks by name.

      Microsoft can trip over its own feet, but they just hike prices on their enterprise products, and show a profit, no matter how big a goof they mistake.

      Apple has lots of cash. If they made a product that could complete with AD, Exchange, and other items, as well as manage desktops on a large scale, now, they have a market that will be there no matter how bad times get. Consumers may not be able to afford the latest iDevice... but businesses will continue to spend on infrastructure, especially if it is to keep up with some trend in the market (hyperconvergence.)

      It wouldn't have to be Apple proper, but it could be a spin-off company licensing Apple's IP, so the main company doesn't lose focus.

    25. Re:Sad they are not doing anything much these days by david_thornley · · Score: 1

      Nope. Apple makes its money by making stuff people can use.

      You can look at the feature list on a product, but if you can't use a feature effectively it may as well not be there. This isn't really obvious to the geek niche of the market, since we're good at making stuff do what we want, but it's very important to most people. The iPod may not have been technically superior to any of the MP3 players out there, but it was easier to use than its predecessors. The Mac interface was the first GUI designed on sound human engineering principles, and the fact that they bought the components from Xerox is largely irrelevant. The iPhone allowed people to do a relatively limited range of things, but to do those easily.

      Back when VCRs were popular, there were endless jokes about the blinking "12:00" showing on so many of them. If the clock was too difficult to set, it wasn't going to be set, and it was going to be useless. The average geek didn't have all that much problem with it, but it was a major issue in general.

      You're also looking at design all wrong. You're talking about components, as if you made a quality product by slapping quality components together. That doesn't work. Without an idea of how the product should work in the hands of the likely consumers, it doesn't matter what the quality of the pieces is.

      --
      "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
  11. Re:playful workdays?! lots of nonsense criticisms. by mikael · · Score: 3, Insightful

    Small companies and startups tend to be more "playful". The only two things they care about are that you have the skills to do the job and you can get the work done on time. if you want to put up pictures of your family/girlfriend on your cube wall, that's OK. One trend with employers is that of "hot desking". You just go into the building, find a free desk/computer, login and start working. Then you leave at the end of the day. Others give you your own desk. Some places just give you a desk that is 1 meter wide and you are sitting side by side with ten other people. Some companies have a "no personal belongings" rule in your workspace (avoids problems with theft). Animators/artists like to surround themselves with action figures, furry toys like giant penguins or spiders, so that rule would drive them nuts. Others have recreation areas like ping-pong tables, console systems, have after-hours Chess clubs, card games, and even Yoga clubs.

    If you're late in by 15 minutes because of bad traffic, they understand, so long as you make up the time. Some large corporations expected you to be in by 8am on the dot, no excuses, with the result that everyone leave at 4pm on the dot. For lunch, some companies take a dim view of you going outside/away somewhere for lunch, they expect you to use the work canteen. Other employers are located right downtown, so going to a different eatery each day is expected since they don't have their own food service. And there will be team parties every quarter. You might just get 15 minutes to eat your lunch at your desk, or you get flexitime for lunch.

    Some companies dislike employees socializing outside of work, and might just send a couple of "heavies" to keep an eye on you.

    With project management, you might have the freedom to view all tasks in the current sprint using Jira, and the whole team gets to decide what the objective will be. Other companies, only the producer gets to see all the tasks and hands them out one by one in no particular order.

    --
    Vintage computer adverts: http://www.vintageadbrowser.com/computers-and-software-ads
  12. Apple doesn't need a killer device. by EzInKy · · Score: 2, Insightful

    It just needs a device that everyone can afford and needs. Such a shame that they priced their phones way above what the majority can afford, They would be WAY more popular if they had focused on the base instead of the "Elite".

    --
    Time is what keeps everything from happening all at once.
    1. Re:Apple doesn't need a killer device. by Dog-Cow · · Score: 2, Insightful

      Go create a 500 billion dollar company catering to cheapskates. Go on. We'll be waiting.

    2. Re:Apple doesn't need a killer device. by EzInKy · · Score: 1

      No need to, many have been created and just as many have failed. I'm not anti-Apple, just anti-fleecing the public. The price of Apple's stock is a clear indicator of how the public is catching on to their games.

      --
      Time is what keeps everything from happening all at once.
    3. Re:Apple doesn't need a killer device. by Anonymous Coward · · Score: 0

      Two words: Duck tape.

    4. Re:Apple doesn't need a killer device. by Anonymous Coward · · Score: 0

      Perfect for taping ducks together.

    5. Re:Apple doesn't need a killer device. by Anonymous Coward · · Score: 0

      Does Walmart not count?

    6. Re:Apple doesn't need a killer device. by Anonymous Coward · · Score: 0

      It just needs a device that everyone can afford and needs. Such a shame that they priced their phones way above what the majority can afford, They would be WAY more popular if they had focused on the base instead of the "Elite".

      THE most popular smarthphone device in the US for years was the iPhone. I don't exactly call that "elite" when the majority of consumers spend the money, and today if you look across THE most collusive industry in the world, you'll spend just as much money on the top-of-the-line Android as you will the top-of-the-line iPhone, and pay the same per month regardless of vendor, so cost has become a bullshit argument.

    7. Re:Apple doesn't need a killer device. by Anonymous Coward · · Score: 0

      wal-mart.

    8. Re:Apple doesn't need a killer device. by Anonymous Coward · · Score: 0

      Worked for Wall-Mart

    9. Re:Apple doesn't need a killer device. by BasilBrush · · Score: 1

      Apple is affordable luxury. I see children of ordinary average families with iPhones every day. Sure, many of them will be hand-me downs from parents. But that means the parents have upgraded their iPhone.

      Most people buy their phones through a contract, which means that even if iPhones are more expensive, they are quite affordable over 18 months.

      Apple is of course very successful at what they do. Let other less good companies serve the cheap end of the market.

    10. Re:Apple doesn't need a killer device. by Anonymous Coward · · Score: 0

      Samsung already exists.

    11. Re:Apple doesn't need a killer device. by Powercntrl · · Score: 1

      Most people buy their phones through a contract, which means that even if iPhones are more expensive, they are quite affordable over 18 months

      Thanks to T-Mobile's success in using newspeak to convince the public that subsidized phone contracts are pure Satan-piss evil, the major carriers in the US have all pretty much switched to a model where wireless service is sold on a "no contract" basis, but you finance the full cost of your phone.

      Under the previous, 2 year contract arrangement, you'd pay the same for your wireless service whether you opted for the $0 Huawei Dolphin Fart Pro running Froyo, or the "$199" iPhone du jour. Might as well get the iPhone. However, now that carriers expect you to finance the full cost of your phone, there's some serious money to be saved going with a Moto G, ZTE Zmax 2, Blu Vivo XL, etc. All of those phones cost under $200.

      Apple is certainly not doomed, but their glory days of iPhones flying off the shelves might be behind them.

      --

      ---
      DRM is like antifreeze, to the MPAA/RIAA it's sweet, to the consumers it's poison.
    12. Re:Apple doesn't need a killer device. by Anonymous Coward · · Score: 0

      Uh, walmart? Amazon?

    13. Re:Apple doesn't need a killer device. by david_thornley · · Score: 1

      What do you mean "fleecing"? Apple does high quality at high prices. If you put together a system as good as Apple does, you'll find that Apple isn't really overcharging. If you're willing to dispense with all the little niceties, you can go a lot cheaper.

      --
      "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
  13. Re:Apple is doomed by Dahamma · · Score: 4, Insightful

    Not sure why I am bothering to reply to an AC, but ARE YOU FUCKING KIDDING ME?

    $76B in revenue and $18B in profit in the LAST QUARTER.

    For a doomed company, that ain't bad. If you disagree, please point out another company that made more profit in 2016. Hint, that's rhetorical, there isn't one.

    Apple may need "another killer device" to continue to grow to that predicted "1 trillion dollar company". But holy fuck, how is not going from the biggest market cap in the world to the even biggerest market cap in the world "doomed"?

  14. Being an analyst means... by radarskiy · · Score: 5, Insightful

    ...never having to say your sorry.

    When the P to E is high, that means the stock is a bubble and everyone should sell. When the P to E is low, that means there's no confidence in earnings and everyone should sell. Meanwhile they are compared to Facebook's 109 P to E in a completely serious manner.

    Still increasing sales of desktop computers means the non-phone side of the business is being ignored.

    Moving 8 iPhones for every Windows Phone means the former is dead and the latter is a viable product.

    Apple's non-iPhone revenue is comparable to Microsoft's *total* revenue. The impact to Apples revenue due to just currency fluctuations is comparable to Facebook's *total* revenue. Maybe a case could be made that that is a business in decline, but no one seems to be doing so.

    1. Re:Being an analyst means... by weave · · Score: 1

      Apple's non-iPhone revenue is comparable to Microsoft's *total* revenue.

      As a guy who bought a 128K Mac in 1984 and has been with them all this time (except for a brief period in late 90s) I would have never dreamed a statement like that would someday be true (and oh do I wish I had, and bought the stock!)

    2. Re:Being an analyst means... by Bing+Tsher+E · · Score: 1

      Steve Jobs stood on a speaking platform and proclaimed the 128K Mac 'hacker proof.' What he meant was that it was a sealed-case unit and that there would be nobody fidgeting around inside the sealed box.

      That was when I started hating Apple. They'd done a few reprehensible things before that point, but that was when they became hateful to hardware hackers and nerds and assorted freaks. Apple used to be reviled here on Slashdot in the early days, a sentiment pushed by us nerds.

    3. Re:Being an analyst means... by fatwilbur · · Score: 1

      Price to Earnings is just a number, a qualitative look at the situation helps. Although it's a ratio which helps in the comparison to other companies, with someone like Apple it's foolish to discount the actual magnitude of the actual magnitude of their numbers as they're massive. Apple still needs to sell HUNDREDS OF BILLIONS OF DOLLARS to recoup the investment cost (the "price" of the company as measured by it's stock). Sure, again it's a ratio so that PE of 10 means Apple is already making a tenth of that in a year, but that still implies ten more years of massive, massive sales of a single product.

      A vast majority (as you point out) of their revenue comes from the iPhone. A good portion of that "non-core" revenue comes from software and services around that same product. The revenue stream needs more diversity to be worth more.

    4. Re:Being an analyst means... by radarskiy · · Score: 1

      I'm not using the P to E to make a judgement about any company good or bad. I'm talking about the analysts that do in a way that whatever the number it is it's bad. If they say a high number is bad and also a low number is bad, either they are bad analysts or it's a bad metric and they are still bad analysts for using it.

  15. Re:Apple is doomed by Anonymous Coward · · Score: 1

    Not sure why I am bothering to reply to an AC, but ARE YOU FUCKING KIDDING ME?

    $76B in revenue and $18B in profit in the LAST QUARTER.

    Well, at least it is consistent. Slashdot has been declaring Microsoft dead for a decade now, despite MS having increasing revenue and profit all this time. Their profit was $7.9B last quarter. Less than Apple, but about the same situation vs the doomed predictions here.

  16. Re:Apple is doomed by Gavagai80 · · Score: 4, Insightful

    Apple is doomed in the same way that Microsoft has been doomed for decades. Very profitable doom with very significant market share, but if you're not on an exponential growth trajectory then people think of you as as a stale relic.

    --
    This space intentionally left blank
  17. Apple doesn't need a new device! by EzInKy · · Score: 1

    All it really needs to do is to make the prices of it's existing devices competitive in the marketplace.

    --
    Time is what keeps everything from happening all at once.
    1. Re:Apple doesn't need a new device! by CastrTroy · · Score: 1

      Exactly. Apple can only go so long asking $700 for a phone with only 16 GB of non-upgradable storage. You can easily go out and and buy something like the newest Moto G with 16 GB + Micro SD slot for a little over $200, one has to wonder how Apple gets away with charging $700 for a phone. Even the more high end stuff with Android like the Nexus 6p is $600, but at least it comes with 32 GB of storage. I don't see why anybody buys these super high end phones. You could easily just buy a new $200 phone every year to ensure that you always have the newest OS, and have a phone with reasonably cutting edge features.

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    2. Re:Apple doesn't need a new device! by BasilBrush · · Score: 2

      Apple can only go so long asking $700 for a phone with only 16 GB of non-upgradable storage.

      About 6 months, until the next generation iPhone comes along. For sure there won't be a 16GB model. But don't expect the price to fall. Someone has to have the high end of the market, and Apple is very successful at being that one.

      I bought a 6S. I wouldn't buy an Android other than the occasional one I have to buy for development reasons. The OS and the available apps are shit.

    3. Re:Apple doesn't need a new device! by Bing+Tsher+E · · Score: 2

      I bought a 6S. I wouldn't buy an Android other than the occasional one I have to buy for development reasons. The OS and the available apps are shit.

      A lot of us have vowed we will never again buy an iOS based device. Because we have earlier devices that have been abandoned by the App Store.

      Saying 'the OS and the available apps are shit' is really cheap words. What the fuck do you really mean?

    4. Re:Apple doesn't need a new device! by Actually,+I+do+RTFA · · Score: 1

      A lot of us have vowed we will never again buy an iOS based device. Because we have earlier devices that have been abandoned by the App Store.

      The current OS supports the last 5 generations of phone (back to the iPhone4S). That's one problem Apple saw and hs tried to fix.

      Compare that to the fragmentation in Android, where you can buy a new device that doesn't work with the current app store.

      --
      Your ad here. Ask me how!
    5. Re:Apple doesn't need a new device! by BasilBrush · · Score: 1

      I mean they are shit. The quality is shit. In the most part designed by programmers, not designed by designers.

    6. Re:Apple doesn't need a new device! by Anonymous Coward · · Score: 0

      Yet the Android programmers have created a user interfrace that is easier to use, more capable and better looking than the one designed by Apple's designers.

  18. Be insainly great. by tonywestonuk · · Score: 4, Interesting

    Apple have never really invented much. But, they have brought together technology and made it into amazing things.
    The imac. It was colourful, compact, got rid of legacy ports. It was insanely great. The iPod put a Hard drive in a MP3 player, and made it easy to hold your entire music collection.... The others on the market just were shite in comparison. This was insanely great. OSX, bringing together open source Unix, with a Java JVM installed as standard, using open API's and with a GUI that was far ahead of anything at the time...... Insanely great.

    But now....

    Soldered in Ram - not insanely great. Non upgradeable SSD - not insanely great. no USB ports on latest macbook, and charging premium for a USB-c adapter. not insanely great. Charging $1,099 for a 2012 model laptop with 4gb ram and crappy i5-3210M processor......FFS, not insanely great.. For heaven sake, I remember Steve jobs reducing prices of models every single mac world presentation. No more.... Not insanely great.

    Apple are dead. Maybe not in the financial sense - they have enough money to keep them going for decades. But, in the sense of what brought them back from the brink of bankruptcy back in 1998, they are dead and buried. I only wish Microsoft were a better company so I could switch back.

    1. Re:Be insainly great. by tonywestonuk · · Score: 4, Insightful

      Look at the macmini, for instance...... This used to be expandable with additional ram (to 16GB), two hard drives, and came with quad core i7 processor. Amazing.... really, I have one that has been running my website for the last 4 years, and it has given me no trouble at all.....


      And apple canceled it. They replaced it with a soldered ram, duel core, which isn't as powerfull as something you could buy 4 years ago. For fuck sake Apple - this is what Commodore did, releaseing the Amiga 600, several years after the Amiga 500, which was no more advanced....... and we all know what happened to Commodore!!...

    2. Re:Be insainly great. by Anonymous Coward · · Score: 0

      this is what Commodore did, releaseing the Amiga 600, several years after the Amiga 500, which was no more advanced....... and we all know what happened to Commodore!!...

      Apple acting like Commodore?

      Them's fightin' words!

    3. Re:Be insainly great. by Anonymous Coward · · Score: 1

      Duelcore fightin' words

    4. Re:Be insainly great. by Junta · · Score: 1

      The harddrive in the iPod was not the thing that made it (there were other, cheaper, bigger competitors already). Their advance was the rest of the industry was doing the bare minimum 'dump stuff in a directory and we will play files'. Apple recognized people wanted to think of their music organized the same way as they always did, by Album, Artist, etc. So they invested in an application and an on-device interface catering to that sensibility.

      The iPhone was their other *huge* thing. In my opinion, the thing that propelled it was breaking the stalemate of mediocrity for mobile web. Everyone knew what would be nice to do, but no one bothered to invest in making a good mobile web experience. Apple did and it really took off.

      Sure they did some solid enough things, but the cornerstones of the overwhelming apple as we know it are those two points in history. Without those, Apple may have been decent, but they wouldn't have been considered the #1 brand in the world by so many people. So if people are looking for the next 'killer' thing they could do, they have to think about areas where tech has been neglecting the effort required for it to map to how people really want to use their devices. Apple has not been one for breakthrough new industries, but evolving an industry that exists and is desperately desired to be more approachable, but no one bothering to do so.

      --
      XML is like violence. If it doesn't solve the problem, use more.
    5. Re:Be insainly great. by rasmusbr · · Score: 3, Interesting

      The problem is that they don't seem to know where they're going.

      The new MacBook should have had not one, but zero ports, because the MacBook is a home device. You're not going to use it for anything that legitimately needs a wired connection. Wired charging? That's barbarism. It should also have been water resistant, because I might want to keep it around when I have a beer which I might spill. It should have had the best webcam on the market. Pricing should have been about $900 for the lowest end model.

      The 2015 MacBook Pro is the model that should have had two USB-c ports, in addition to its other ports. The MacBook Pro is power-hungry enough that it probably needs wired charging too, but that's fine sine it's often going to be wired to things in the office (or home office) anyway.

      The Pencil for the iPad Pro should also have had a better charing solution. And the iPad Pro is not really a professional device, so it should have been named something else. And the lowest end model should have been at least a hundred bucks cheaper and it should have shipped with the Pencil, because optional add-ons for a device always fragment the software market for that device, which is a very bad thing.

    6. Re:Be insainly great. by Anonymous Coward · · Score: 0

      Yea sorry but the people buying Mac Minis to be webservers aren't a big market. Considering AWS is probably cheaper than the electricity to run your dreadful Mac Mini webserver, you're really kind of an idiot.

    7. Re:Be insainly great. by squiggleslash · · Score: 1

      In fairness, people bought Commodore Amigas (well, those who didn't buy them for games) because they were the most technically advanced computers available at a decent price at that time. You needed to get something from NEXT or Sun to get a more advanced operating system and more advanced integrated hardware (and the machines from those weren't as fun!)

      So Commodore releasing, for the same price as its predecessor, a mostly cut down version of the 500+ (mostly because at least it contained a hard drive controller) was always going to be an absolute disaster. (It's even worse when you consider the fact the 500+ was a slightly enhanced 500 - supporting higher video scan rates and more chip RAM - and the 500 was a repackaged/refactored, cheaper, 1000, the Amiga that came out in 1985!)

      People aren't buying Macs because they're the most technically advanced computers in their price range. They're buying them for aesthetics and user friendliness.

      I'm not saying that it'll not ultimately bite them in the rear that their producing unexpandable 2002 era hardware for the same cost as a modern mid-range slim desktop if they continue to do so. But they can afford to let some models fall behind a little bit in a way that was never open to Commodore.

      --
      You are not alone. This is not normal. None of this is normal.
    8. Re:Be insainly great. by BasilBrush · · Score: 4, Insightful

      They're buying them for aesthetics and user friendliness.

      And reliability, and security, and because of the third party app support, and because if they do have any problems they can go into an Apple store and have their problems solved without being conned or fleeced.

    9. Re:Be insainly great. by U2xhc2hkb3QgU3Vja3M · · Score: 1

      The one area where other companies just cannot compete with Apple is with the seamless transition between devices. All my hardware is too old so I've never tried it, but I just read that Microsoft ditched their Windows Phone and I don't know anyone who both runs Chrome OS on his computer and has an Android phone.

      The other place where companies are trying anything to see what sticks to the wall is that IoT craze, which I don't want anything to do with.

    10. Re:Be insainly great. by squiggleslash · · Score: 1

      The Apple store point is reasonable, but do you really think third party app support for Mac OS X is better than for Windows?

      And, to be honest, when reliability stats have been quoted here, the numbers have tended to be within a margin of error - ie "9% return rate for Apple vs 10% for Dell" rather than "1% return rate for Apple vs 25% for Dell". I'm not convincedaverage users pick a Mac over a PC for that reason for for security, even if they may claim that afterwards.

      --
      You are not alone. This is not normal. None of this is normal.
    11. Re:Be insainly great. by Anonymous Coward · · Score: 0

      Cost reductions such as soldered RAM and such make sense on low-end laptops and Chromebooks from Dell or HP. The users of those devices are likely only using them for watching videos and browsing the web. If they need more, they should probably go up the tier anyway.

      It's simply not justifiable at their prices.

      Apple charges insane markups on all its devices save the original Apple TV (I guess they couldn't justify it then). I felt the experience with Mac OS X and the iPhone was substandard compared to how much the devices cost. I always ran into limitations that were frustrating (there was no "general storage" on iOS -- it depending on iTunes too much; an app solved this to a degree).

      About the only way I could justify owning a Mac is if I used some of their exclusive software such as Final Cut Pro. But I hear even that has fallen against their competitors in terms of utility.

    12. Re:Be insainly great. by tonywestonuk · · Score: 1

      $50 / month? https://secure.cyberlynk.net/c...

      For a quad core i7, 250gb SSD, 1tb HDD..... and unlimited 1gbps connection.

    13. Re:Be insainly great. by Anonymous Coward · · Score: 1

      That $1,099 laptop from 2012 is the only one still user-upgradeable. I have one, and I intend to buy a spare if Apple ever announces that it's going away from their product lineup. I don't need anything smaller, thinner, lighter, or not-upgradeable: I want another chassis into which I can drop my 16GB of RAM and my big SSD and never feel constrained again. The newer laptops would be a downgrade for me, since I'd have less RAM and less storage.

      With the new MacBooks, you can't have more than 8GB of RAM. The retina MBPs can be upgraded to 16GB for another $200 (!) but are limited in hard drive space. You can't do much with 256GB of storage if half of it is eaten up by XCode, and 128GB simply doesn't work period -- the new laptops are all designed for home users who want nothing more than a netbook for checking Facebook. The older 2012 MacBooks are the only ones that make sense as a "Pro" line, which is probably why they're still sold: Apple doesn't want to drive away developers completely.

    14. Re:Be insainly great. by irrational_design · · Score: 1

      Security!
      I haven't used a Windows machine in years, but recently I purchased a new HP laptop for my daughter going off to college. I added it to our home wifi and within 24 hours it was chock full of malware. I was aghast. This it the same network that I've had my macs on for years. The laptop was running Windows 10 with all updates installed. There was a virus checker program installed and running. We were using Chrome instead of Internet Explorer (or maybe it was Edge, I don't remember). Anyway, I was able to get the machine cleaned up and locked down, but how in the world do normal people, who don't have technological expertise, use Windows?

    15. Re:Be insainly great. by tonywestonuk · · Score: 1

      Agree.... totally. And I have a 2012 i5 laptop also, that I bought from ebay second hand....

    16. Re:Be insainly great. by R3d+M3rcury · · Score: 1

      Yea sorry but the people buying Mac Minis to be webservers aren't a big market.

      Agreed. But here's the question: What benefit do I--as a customer--get from the changes Apple made?

      Were there customers who were eschewing the Mac mini because, dag nabbit, it was just too big and powerful? Were there people not buying Mac minis because they just had too many USB ports?

      Apple benefits from things like soldered RAM--it cuts manufacturing costs. But when they sell the box at the same price and improve their margin, the customer doesn't benefit.

    17. Re:Be insainly great. by KGIII · · Score: 1

      Wait, what? Microsoft ditched their Windows Phone? I've not read anything of the sort. I've read that a few folks decided to declare it dead but I have a Windows phone (it's the only Windows device I own) and I know a surprising number of Windows phone users - the number has gone up lately. If you add to that, the OS is the same as is on the tablet, well I've not read anything about Microsoft actually ditching the phone OS.

      Did I miss something? There was an article about some folks declaring it dead on the 29th but that wasn't some official thing. I'm sure they will have some changes and I'm suspect we'll be something a bit more tablet-y but I don't think they've actually made any announcements that are officially saying that Windows Phone is dead. Did I miss something important? I had a hectic weekend. I also looked at the most popular article list and that's not listed. I suspect that there'd be a lot said if Microsoft actually had announced that they were willing off their phone and no longer working in the phone market (thus the transition between devices).

      Hmm... What'd I miss?

      --
      "So long and thanks for all the fish."
    18. Re:Be insainly great. by Anonymous Coward · · Score: 0

      This is ridiculous. Apple has NEVER been about their products being easily upgraded. NEVER. NEVER. Not since Apple 2.

      To make any sort of argument that their products *now* becoming difficult to upgrade indicates in any way what direction the company is taking, positive or negative, is just crazy.

    19. Re:Be insainly great. by Bing+Tsher+E · · Score: 1

      without being conned or fleeced.

      With Apple's margins you can say things like that with a straight face?

      People are slowly figuring it out. Apple is 'such a rich company' because of lots of money they got somewhere and people are figuring it out.

    20. Re:Be insainly great. by Bing+Tsher+E · · Score: 1

      Nice anecdote. What kind of crap websites is your daughter hanging out on? I'd ask that question before I'd worry about a little malware.

    21. Re:Be insainly great. by Bing+Tsher+E · · Score: 1

      I have a 2012 i7 Dell Latitude that I bought at a flea market for $250. And I know exactly where it came from (reconditioned from a University surplus auction) so it's not shady goods.

    22. Re:Be insainly great. by Anonymous Coward · · Score: 0

      Yeah, if you fleece them up front you can pretend not to fleece them later! Or you can fleece them a little more with an extra warranty! Double fleecing and have people post about how great they are. Now that is a strong cul... er company!

    23. Re:Be insainly great. by Anonymous Coward · · Score: 0

      The new MacBook should have had not one, but zero ports, because the MacBook is a home device.

      If you want something like that, buy a fucking iPad.

    24. Re:Be insainly great. by BasilBrush · · Score: 1

      do you really think third party app support for Mac OS X is better than for Windows?

      Like all the people that buy Apple, yes. In quality if not quantity.

      The gap on reliability is bigger than you say, e.g.
      http://www.pcworld.com/article...
      And the perception of reliability is bigger even than the reality.

      And security is certainly a reason. Mac has a reputation for not getting viruses.

    25. Re:Be insainly great. by BasilBrush · · Score: 1

      Ah, blame the victim.

      Rather that blaming the shitty OS.

    26. Re:Be insainly great. by BasilBrush · · Score: 1

      Sure. People go into Apple Stores with a device that's often not even within warranty, and most of the time they'll leave again with a working device, having had a bunch of time from an expert, and pay nothing.

      e.g. My boss took his iPhone in on Friday. Siri wasn't working. It turned out one of the 3 microphones was broken. They replaced the screen, which presumably has the microphone as a part. Even though it was out of warranty, they charged him nothing, and fixed it on the spot. You don't get that from any other manufacturer.

      Sure, you pay more for Apple products. And they are worth every penny.

    27. Re:Be insainly great. by Lord+Duran · · Score: 1

      Well... here's the thing. 99% of people just don't need more than 16 or 32 GB of RAM. I don't do any video editing, but at any given time, at work, I have several VMs open, Chrome or Firefox which tend to hog memory, a couple of development environments (usually PyCharm, VS, Android Studio or Eclipse), and several more lightweight stuff - IPython, Sublime Text and a couple more.

      At max, if I set the VMs to too much RAM, this adds up to about 16 gigs of RAM. 32 gigs? No way I could get up to that. Maybe if I had an itch to keep 30 tabs open in Chrome instead of my usual ~6.

      In the past with weaker computers, I used to ration my RAM. Haven't needed to do that in the last couple of years. Same goes for CPU - anything that's not really computationally expensive just doesn't take a long time to run nowadays. We've more or less reached the point where computers are good enough.

    28. Re:Be insainly great. by squiggleslash · · Score: 1

      That's for the Macbook Air, that's one model in Apple's line. You'd expect each manufacturer to occasionally have a star product.

      In general though, I've seen both Apple and its competitors hover around the 10% return mark for their PCs in aggregate. Which is really what you'd expect, given most - including Apple - are sharing most of the components and supply chains.

      --
      You are not alone. This is not normal. None of this is normal.
    29. Re:Be insainly great. by Anonymous Coward · · Score: 0

      > This is ridiculous. Apple has NEVER been about their products being easily upgraded. NEVER. NEVER. Not since Apple 2.

      Nonsense. I had a G5 Tower that I upgraded with more RAM and larger hard drives. It was dead easy to open and swap in new stuff.

      Prior to that, I had a Power Mac 7500 that I upgraded with RAM, cache, an 8x optical drive, larger SCSI hard drive, and a G3 daughterboard. I got a lot of mileage out of that machine. I even bought an Orange Micro PC card to run Windows on it, but never used it because PCs got so cheap. The 7500 case was a dream to work inside, everything was easily accessible. The Quadra 800 tower case, OTOH, ugh! don't get me started. :)

    30. Re:Be insainly great. by rasmusbr · · Score: 1

      I have an iPad Mini and a MacBook Pro, so I'm not really in the market for a small home-class laptop.

    31. Re:Be insainly great. by irrational_design · · Score: 1

      That's the strange thing. I went thru her history, which wasn't too hard since there wasn't much history to look at after less than 24 hours. She'd basically been on the normal teen websites - Facebook, Instagram, etc. I couldn't find any obviously sketchy websites. I did download Ubuntu to her drive. If she has more trouble I'm just going to walk her thru installing a non-toy-OS onto her machine.

    32. Re:Be insainly great. by david_thornley · · Score: 1

      I'm going to guess she hit dodgy websites like the New York Times. The only halfway safe websites nowadays are the ones that do not run third-party ads, and those are not the sites most people use nowadays.

      --
      "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
    33. Re:Be insainly great. by mattventura · · Score: 1

      It's not a price issue, it's a thinness issue. Slots for anything make the machine more thick.

    34. Re:Be insainly great. by irrational_design · · Score: 1

      There are still websites that don't run third-party ads? Regardless, the fact that Windows 10 can be compromised so quickly just makes me sick.

    35. Re:Be insainly great. by david_thornley · · Score: 1

      Let me get mine back up (I haven't finished configuring AWS the way I want it) and there will exist at least one website without third-party ads. (There's another easy option that won't cost me anything, but that would limit me to static web pages, and it's entirely possible I'll want something more eventually. HTML 3.2 forever!)

      --
      "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
  19. Re:Apple is doomed by Anonymous Coward · · Score: 1, Funny

    There is a lot of demand for the iDildo by Apple fans. Linked to an iTunes account it selects and plays sensual musical accompaniments perfect for setting mood. The tempo of the selected track is chosen by a proprietary algorithm using sensors inside the device that measure the speed with which the iDildo is being thrusted. The best in sexual entertainment, the iDildo is guaranteed to get its user steamy and provide multiple orgasms.

    The iDildo makes use of the previously patented iPod scroll wheel to choose settings from the device's base to allow the user to dial up the pleasure. Amongst the features are thoughtful inventions that also provide additional health benefits to the stress relief and endorphins that multiple orgasms provide; Mozart for foetuses and, prostate massaging.

    Features of the iDildo have been carefully selected to appeal to Apples main user base of Hipsters, Faggots and anti-vaxxing crunchy mothers. Forecasts predict the sale and shipment of up to 25 million devices per year starting at $500 each. A variety of shapes and designs will be available, available in both white and black, with premium models using designs sourced from Bad-dragon.com

    Follow up fleshlight alternatives are expected from Q2 2017.

  20. Re:Apple is doomed by EzInKy · · Score: 2

    Old data is just that...old data. Apple needs to become much more price competitive if it is going to succeed in today's marketplace. Your name can only get you so far.

    --
    Time is what keeps everything from happening all at once.
  21. Apple should make a gun by Anonymous Coward · · Score: 0

    The iGun could seamlessly integrate with the whole Apple ecosphere using a low power bluetooth connection

  22. Tesla graveyard? by Feral+Nerd · · Score: 4, Funny

    Apple is the "Tesla graveyard." "If you don't make it at Tesla, you go work at Apple," Musk recently told a German newspaper.

    It seems that whatever entity it was that possessed Steve Jobs and gave him his boundless arrogance has found a new host.

    1. Re:Tesla graveyard? by Anonymous Coward · · Score: 5, Insightful

      Actually, Musk's statement is not incorrect. Tesla is a company that has a different management style and goal compared to Apple. Apple exists solely for profit and returns, Tesla exists solely to create scientific advancement, innovation, and push for technical/engineering projects that nobody else will do. Tesla is subsidized on the merit of advancement rather than returns.
      It is only a logical conclusion that Tesla will have all the engineering/science talent, while Apple will have all the marketing/design psychology talent.

    2. Re:Tesla graveyard? by Anonymous Coward · · Score: 0

      Mod parent up; also let's hope for a hybrid. Appla; now bringing walled gardens to celestial objects

    3. Re: Tesla graveyard? by Anonymous Coward · · Score: 0

      And here I thought Tesla's only goal was to make the ugliest cars imaginable.

    4. Re:Tesla graveyard? by Anonymous Coward · · Score: 0

      Tesla is subsidized on the merit of advancement rather than returns.

      Advancement of taxpayer monies, sure. And people wonder why Apple won't bring offshore income back home.

    5. Re:Tesla graveyard? by Anonymous Coward · · Score: 0

      I thought it was a Donald Trump style comment (re Jeb Bush, Megyn Kelly, John McCain, etc). Maybe Musk will run in the GOP primaries next time around.

    6. Re:Tesla graveyard? by Anonymous Coward · · Score: 0

      You say that as if design isn't also an engineering issue. Apple has shown brilliance in hardware engineering resulting in great design.
      The company has real talent.

    7. Re:Tesla graveyard? by Anonymous Coward · · Score: 0

      The hell are you talking about? Brilliance in design? Let's check out that history of brilliant design:
      -2007
      When the 15" MacBook Pro had a frame with hinges attached to it instead of them sensibly being attached to a backplate, so they constantly broke like paperclips.
      Apple experience and quality.

      -2008
      When the graphics chips were dying on all the Apple computers. Apple was forced to help by a class action lawsuit. How that worked? They put an Apple diagnostic disc into your computer to decide whether they may or may not help you, based on whether the test passes. Of course, it can't work if you don't have a functional graphics chip.
      Apple experience and quality.

      -2009
      "Unibody" 15" MacBook Pro. Except it was made out of 2 pieces stuck together with adhesive. Not only that, it was so well designed with such build quality, the fan exhausting the heat these MacTurd Pros built up, was positioned to exhaust into the adhesive directly. End result: Computers falling apart everywhere.
      Apple experience and quality.

      -2010
      A1286 model with the 2850 board, which was failing because the sensors would keep the fans at 1000 RPM when FinalCut Pro was rendering and running a video for 20 minutes straight.
      Apple experience and quality.

      -2011
      820-2915 board comes out. Throttling the CPU out of the box with no dust, at 70 fahrenheit room temp. A $2000 machine, throttling and functioning worse than a shitty $300 Acer at that time.
      Apple experience and quality.

      -~2010
      iPhone 4 comes out. $600 phone that you could not hold in your hand without dropping a call. Apple is not at fault, it's your fault for not holding the phone correctly on your fucking face!!!

      Apple experience and quality.

      Apple is the same as any other company and equally filled with flaws as any other. Don't make it out as if Apple is special.

      Here's what you will never EVER see Apple do that Tesla did: Sell a car on a loss because they decided to add more inches of plating around a battery to the point where their cars are evaluated IED-proof and the safest car on the planet.
      Get your shit together.

    8. Re: Tesla graveyard? by drinkypoo · · Score: 1

      And here I thought Tesla's only goal was to make the ugliest cars imaginable.

      Pontiac Aztek Toyota Mirai what?

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    9. Re: Tesla graveyard? by Anonymous Coward · · Score: 0

      PT Cruiser is feeling left out.

    10. Re:Tesla graveyard? by Anonymous Coward · · Score: 0

      I agree completely with you analysis. As the articles title implies Apple really does need a "killer device" If they team up with Musk and release a driver-less Ipad driven Tesla it could very well become a "killer device". Especially if it uses Apple maps to get around.

    11. Re:Tesla graveyard? by unixisc · · Score: 1

      He wants his companies publicly subsidized. He should run as a Dem - they are badly in need of good candidates. Unlike the GOP, that has a crowded field already.

    12. Re: Tesla graveyard? by Bing+Tsher+E · · Score: 2

      You have a point. Tesla isn't even good at making ugly cars. They're mainly rent-seekers in the government subsidy feed trough.

    13. Re:Tesla graveyard? by Anonymous Coward · · Score: 0

      Tesla exists solely to create scientific advancement, innovation, and push for technical/engineering projects that nobody else will do.

      If that is their aim, they have been spectacularly unsuccesful. So far, Tesla hasn't introduced a single technological advancement. They have put together existing technologies to produce a product that filled a gap in the market and that may act as a catalyst to enlarge that market, but their main successes have been in marketing and convincing governments to subsidise their enterprise. They have been very succesful -- I wouldn't be surprised if many people think Elon Musk invented the electric car and thanks to favourable regulations and deals they brokered, they can actually turn a net profit on a product that costs more to build than the already sizeable price tag. In many ways, they are Apple and Uber combined. However, it is all based on old tech. They may attract lots of engineering talent, but that has yet to bear any fruit. It does not seem to impact their business, but in the long term, it will.

    14. Re: Tesla graveyard? by Anonymous Coward · · Score: 0

      Tesla should poach Chrysler's or Nissan's designers. I don't find the Tesla Model S particularly ugly. I would even say that it looks quite good for an American car. They should just make it a bit smaller so it wouldn't have such awkward proportions (and then you could actually park it somewhere).

  23. Ummmm by Sycraft-fu · · Score: 5, Informative

    Other issues aside with displays, you know Apple doesn't make their displays, right? The only thing they had to do with "retina" was the marketing term retina. Their displays are made by LG and Samsung. Apple doesn't do any LCD or OLED research, they just buy what the display makers can sell them.

    1. Re:Ummmm by muecksteiner · · Score: 2

      Sure, but as they are the only major player to control the entire tech stack, they would be the only ones who could conceivably break out of the "chicken and egg" problem that is inherent to moving away from RGB. They even have experience with doing shifts like that right: for instance, they took their sweet time dealing with high DPI displays for OS X. But when they introduced them in their product line, they "just worked". Which is more than you can say of many other innovations in the PC world.

      Same with this idea: no display manufacturer will start making innovative displays that break backward compatibility. Unless there is demand, which will not happen unless the software stack is ready. Apple would be uniquely positioned to demand such things to be made.

      Ah well, one can dream, right? :)

    2. Re:Ummmm by jcr · · Score: 4, Informative

      Apple doesn't do any LCD or OLED research,

      What's your next guess?

      Apple does plenty of hardware R&D. Don't assume otherwise just because they farm out the manufacturing.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    3. Re:Ummmm by Anonymous Coward · · Score: 0

      Fine, we'll use your article as fact (which by the way, secret lab means the entire thing is speculation even if there are "insiders" claiming what's happening) and amend it slightly. Up until a couple months ago, Apple didn't do any LCD or OLED research, and so far has only used what was available.

    4. Re:Ummmm by squiggleslash · · Score: 2

      Well, to be fair, at the time it was unusual for any device maker to include a super-high DPI screen in their product. I don't know if the industry would have gone there anyway, but it seemed like, for a long time, the focus was on just including a standard grid in number of pixels, rather than high DPI. So, for example, most laptops had 136?x768 screens, be they 15" or 12". Most monitors were 136?x768 or 1960x1080.

      Would it have happened anyway? I have a feeling phones with 720p screens would have happened anyway. But it's impossible to know either way. And that wouldn't have necessarily translated into high DPI laptop screens.

      --
      You are not alone. This is not normal. None of this is normal.
    5. Re:Ummmm by Anonymous Coward · · Score: 0

      Apple's HiDPI is a hack, and only "just works" if your screen is the right size at the right distance. True resolution independence is as far off as ever. Time and again, Apple hacks something together, and never spends the time to polish it into a reliable and useable product. They spend the minimum effort on making products shiny enough to sell. This is evident by the fact that they don't even attempt to sell to enterprise.

    6. Re:Ummmm by thejynxed · · Score: 1

      Most laptop screens are -still- 1366 (or in some cases 1368 x 768) x 768, 60hz 13" displays. We haven't really moved past 1080i/720p on those. Even many high-end laptops/ultrabooks are still barely qualifying as 1080p, and very few offer anything above that.

      --
      @Mindless Drivel: 100% of Twitter posts ever Tweeted.
    7. Re:Ummmm by purplie · · Score: 1

      But nobody else gave a damn about bringing it to market. Nobody was competing on resolution; barely-able-to-read-it resolution was "good enough". Would that pattern have been broken without Apple?

    8. Re:Ummmm by Anonymous Coward · · Score: 0

      Last month?

      "According to people with knowledge of the facility" - In other words, speculation and a good chance of misunderstanding.

      Soo.. proof of nothing, yet gets +4 mod? I like how people mod you up without even reading the link.

    9. Re:Ummmm by Bing+Tsher+E · · Score: 2

      When they introduced high resolution displays on the iPod Touch and Iphone, they most certianly did NOT 'just work.' It broke many, many apps in the App Store. App developers had to then 'fix' their apps to work on the Retina display.

      That's just one example. When they broke 'removable storage' with the first iMac, millions of users had to go out and buy a USB floppy drive.

      There are countless other examples. They are no different than any other tech company.

    10. Re:Ummmm by david_thornley · · Score: 1

      Apple orders the displays, without which the technological expertise to build them would be irrelevant. They have been known to finance the construction of factories to make stuff they want.

      One of Steve Jobs' remarkable abilities was being able to understand when and how one of his visions would be practical. Without that, he would not have been nearly as effective.

      --
      "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
  24. Re:Apple is doomed by Feral+Nerd · · Score: 4, Funny

    Apple is dead. I don't see them ever launching another hit like the iPhone which by all means won't be the last massive hit in the tech sector. Apple will slowly fade away. Without their (relatively low yield) dividends and the massive 218 billions in cash the stock would be pretty much worthless now.

    Michael Dell is that you?

  25. Stupid article from those who know fuck-all. by jcr · · Score: 5, Interesting

    Starting with this bullshit from someone who's never worked there:

    “Apple’s culture is one that’s so negative, so strict, so harsh,” said Knight, a talented 27-year-old coder who left a job at Google for more lucrative freelance work. “At Apple, you’re gonna be working 60-80 hours a week and some VP will come yell at you at any moment? That’s a very hostile work environment.”

    I've worked at Apple three times, starting back in 2002, and nobody ever yelled at me. VPs are too busy to go around doing that shit. As for the 60-80 hour weeks. that's a myth. We put in long hours when a deadline was close, but it was never a constant grind like that.

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."
    1. Re:Stupid article from those who know fuck-all. by gilgongo · · Score: 1

      I've worked at Apple three times, starting back in 2002

      When was the last time you were there? 2002 is a looong time ago.

      --
      "And the meaning of words; when they cease to function; when will it start worrying you?"
    2. Re:Stupid article from those who know fuck-all. by Anonymous Coward · · Score: 0

      I remember you - you used to clean the toilets right?

    3. Re:Stupid article from those who know fuck-all. by thegarbz · · Score: 2

      gonna be working 60-80 hours a week and some VP will come yell at you at any moment?

      and nobody ever yelled at me.

      It's almost like Apple is the biggest company in the world and that one person's experience may not be representative of company culture on the whole. I've been working for the same company now for 7 years, in 4 different places around the world. No one has ever yelled at me either. That said I have heard of someone who it has happened to.

      Your department sounded like a good place to work. I'll leave my judgement on the company itself because quite frankly all we have is anecdotes.

    4. Re:Stupid article from those who know fuck-all. by Anonymous Coward · · Score: 2, Funny

      I haven't worked at Apple, but I've had to work with Apple. You'd have to pay me 3 times what I get paid now to work in that hell hole (that'd be a bit shy of half a million a year for the record). I think one of the requirements to work there is you must be a condescending ass. I've never met so many people who thought that everybody else was inferior to them. And this isn't just my experience, everybody I've ever talked to who's worked with them has had a similar opinion. This is across multiple companies as well. And it is rich seeing as their products literally couldn't function without our expertise. Hell, we provide them with reference designs so they can copy, yet still they think they're better then us. Fuck em.

    5. Re:Stupid article from those who know fuck-all. by Anonymous Coward · · Score: 0

      You obviously did work at Apple. Your attitude is much like how they design things: You view is right and any that differs is wrong.

    6. Re:Stupid article from those who know fuck-all. by Anonymous Coward · · Score: 1

      "I've worked at Apple three times, starting back in 2002, and nobody ever yelled at me. VPs are too busy to go around doing that shit. As for the 60-80 hour weeks. that's a myth. We put in long hours when a deadline was close, but it was never a constant grind like that."

      Pfft bullshit. I worked as an Apple repair tech. Guess what we were fucked into doing? Up to 100 hours per week work shifts because Apple can't actually source decent fucking components. Brand-new systems never even leaving the line because they failed burn-in 2 out of 3 times, having to be repaired four or five times before they'd actually work and pass burn-in. Apple's Cashmere suite was a piece of unreliable bullshit that caused us many more headaches.

    7. Re:Stupid article from those who know fuck-all. by BasilBrush · · Score: 1

      2002 was only a long time ago if you were born yesterday.

      And the meme of being shouted at by VPs is a lot older than 2002.

    8. Re:Stupid article from those who know fuck-all. by BitZtream · · Score: 0

      So your really telling us is that your an over paid idiot.

      My exposure to Apple can confirm part of your experience.

      The other part you left out however is that they behave that way towards consultants that are trying to do something WAY beyond your skill level.

      I.e. They aren't really condescending so make as your completely unqualified for what you claimed you could do.

      Another hint: it's not just Apple that works that way, it's most successful companies.

      Now stop making yourself look stupid and go back to ripping off companies that don't know any better rather than whining because Apple saw through smoke and mirrors bluff and called you on it.

      --
      Persistent Volume manager for Kubernetes - https://github.com/dwimsey/openshift-pvmanager
    9. Re:Stupid article from those who know fuck-all. by Anonymous Coward · · Score: 0

      So your really telling us is that your an over paid idiot.

      My exposure to Apple can confirm part of your experience.

      The other part you left out however is that they behave that way towards consultants that are trying to do something WAY beyond your skill level.

      I.e. They aren't really condescending so make as your completely unqualified for what you claimed you could do.

      Another hint: it's not just Apple that works that way, it's most successful companies.

      Now stop making yourself look stupid and go back to ripping off companies that don't know any better rather than whining because Apple saw through smoke and mirrors bluff and called you on it.

      can someone translate this apoplectic nerd-rage into the common tongue?

      Is this directed at the parent, gp, op, or cited article?

    10. Re:Stupid article from those who know fuck-all. by Anonymous Coward · · Score: 0

      one person's experience may not be representative of company culture on the whole.

      His point was that the person quoted in the article wasn't even talking from experience. It was just some random dude who never even applied to work at Apple. You'd think a serious journalist who wanted to write an article about this would manage to dig up sources who could actually provide first-hand accounts. I mean, they're a huge company and if it's so miserable working there it shouldn't be that hard to find people who quit and are happy to run their mouths off.

    11. Re:Stupid article from those who know fuck-all. by irrational_design · · Score: 1

      How old are you? 2002 wasn't that long ago.

    12. Re:Stupid article from those who know fuck-all. by dgatwood · · Score: 1

      Brand-new systems never even leaving the line because they failed burn-in 2 out of 3 times, having to be repaired four or five times before they'd actually work and pass burn-in.

      So was that recent, with the iPhone 5, or a long time ago, with the first-gen PowerMac G5? (As an aside, never buy anything from Apple that is the fifth generation of anything. Apparently, it isn't their lucky number.)

      --

      Check out my sci-fi/humor trilogy at PatriotsBooks.

    13. Re:Stupid article from those who know fuck-all. by Bing+Tsher+E · · Score: 1

      So you've quit working for Apple three times. That indeed does qualify you to add your opinion to this article. Were you laid off three times or did you voluntarily quit?

    14. Re:Stupid article from those who know fuck-all. by Bing+Tsher+E · · Score: 2

      If he works for a company that provided Apple with reference designs, he probably works for a supplier. I.e. reference designs for a touch interface component that they incorporate. And what he said makes it sound like the shits at Apple copp an attitude because 'they are from Apple' even though he works for a company that forms it's expertise in whatever technology they vend and produce reference designs to try to get pukes at the big companies up to speed with.

      It sounds like he might work for one of the companies that makes the stuff that Apple integrates, i.e. one of the companies that knows more than how to glue together stuff other people engineered. Not some consultant.

    15. Re:Stupid article from those who know fuck-all. by Anonymous Coward · · Score: 0

      Do you normally judge the size of a company based on their market capitalization? Do you also think the best musician is always the one with the #1 single?

    16. Re:Stupid article from those who know fuck-all. by jcr · · Score: 1

      When was the last time you were there?

      My last contract at Apple wrapped up in July 2013.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    17. Re:Stupid article from those who know fuck-all. by jcr · · Score: 1

      I left them the first time to join a hardware startup. The other times I was there as a contractor.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
  26. Re:Apple is doomed by Anonymous Coward · · Score: 0

    Apple's doing just fine.

    Where's the multi-billion dollar Linux company? Ooops there is none.

    We won't see a repeat of Apple running into the ground because the people responsible for that aren't running the company. Microsoft, despite a lot of missteps, is still making money hand over fist.

    The people who are concerned that Apple is running out of steam are people who just want to squeeze more money out of Apple and run it into the ground like they do with every company.

  27. Re: Apple is doomed by Anonymous Coward · · Score: 0

    No need to yell. Only a silly person would think that Apple could replicate the success of the iPhone again. The profit and revenue is massive but so are the revenues of weapons makers during a world war. iPhones are the bullets and guns of the social media age. Once something new comes along they are obsolete.

    Revenues and profits should also be inflation adjusted. Also, what matters are the profit margins which for Apple have stagnated or even decreased. Apple is big and doing fine but if people don't even want to work there any more (the Big Blue anyone?) then that is a bad sign.

    Market capita is also a useless (inflation anyone?) metric and Alphabet is catching fast as AAPL goes down in price.

  28. Don't worry - Apple will end up like Microsoft by gilgongo · · Score: 1

    Just as Microsoft drifts along in a sort of commercial terminal velocity, so too will Apple.

    Tech companies that size can't do anything dramatically good or bad in the short to medium term because of their size. There are no dramatic systemic risks in their business model or market either - unlike oil companies with their exploding wells, or pharma companies with their lethal drugs.

    Few companies last more than a couple of generations in any case. I would expect Apple to be around in a quasi-zombie state for about another 30 years or so before being broken up into a bunch of smaller obscure entities - a bit like IBM probably. Or Standard Oil... Kodak... Rockwell...

    --
    "And the meaning of words; when they cease to function; when will it start worrying you?"
    1. Re:Don't worry - Apple will end up like Microsoft by BasilBrush · · Score: 1

      At the moment Apple is the most successful company in the world.

      They COULD jump the shark like Microsoft did. But everyone that's been suggesting that's already happening have been wrong for the last decade and a half. Chances are you are wrong too.

      An alternative is that Apple does to the Motor industry what they did to the Phone industry. That would give them a continued future of growth for a long time yet.

    2. Re:Don't worry - Apple will end up like Microsoft by NormalVisual · · Score: 1

      There are no dramatic systemic risks in their business model or market either

      Sure there are - they're at the mercy of their suppliers if they sell hardware. Situations like the 2011 floods in Thailand and the 2013 Hynix fire most definitely affect them.

      --
      Please stand clear of the doors, por favor mantenganse alejado de las puertas
    3. Re:Don't worry - Apple will end up like Microsoft by R3d+M3rcury · · Score: 1

      Just as Microsoft drifts along in a sort of commercial terminal velocity, so too will Apple.

      I remember reading somewhere that, during Microsoft's heyday and with the cash that they had, they could pretty much not sell anything (i.e., $0 in revenue) and still go on for about 30 years before they ran out of money.

    4. Re:Don't worry - Apple will end up like Microsoft by Bing+Tsher+E · · Score: 1

      At the moment Apple is the company most successful in Supply Chain shuffle around and tax avoidance. Big and heavy and vulnerable. I hope that big spaceship they are building has rockets in it's foundation so they aren't anchored in place, because they're going to need to move it to somewhere in the Caribbean to keep up with their present business practices.

      Apple's not going to be saved by a move to the Motor Industry. They can't just buy a module pre-approved by the FCC like they have with the phone business. The regulatory overhead is much, much deeper and complex in auto. Apple is headed down.

      Down.

      Too bad for cult members. They're barely keeping the Mac going.

    5. Re:Don't worry - Apple will end up like Microsoft by BasilBrush · · Score: 1

      You don't know what you are talking about. There's no such thing as "a module pre-approved by the FCC". Every phone model goes through FCC approval individually.

      Has anyone ever been wrong so consistently and for so long as you?

  29. Sure they need a Killer New Device... by Anonymous Coward · · Score: 0

    ...or maybe it's a New Killer Device they need? Grammer's like so compleceted.

  30. Re:Apple is doomed by jcr · · Score: 0

    Apple needs to become much more price competitive if it is going to succeed in today's marketplace.

    What does the word "success" mean to you? Where I come from, a company that's making more profit than any other company in the world is successful.

    Got any more idiotic comments to share?

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."
  31. Re: Apple is doomed by jcr · · Score: 1

    Alphabet is catching fast as AAPL goes down in price.

    Apple could pull the rug out from under Google anytime by making any other search engine the iOS default.

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."
  32. Re:Apple is doomed by EzInKy · · Score: 3, Insightful

    Go ahead, dump all of your 401K savings in Apple, I dare you.

    --
    Time is what keeps everything from happening all at once.
  33. Re:Apple is doomed by jcr · · Score: 0, Troll

    Apple is doomed in the same way that Microsoft has been doomed for decades.

    Nope. Microsoft has had incompetent senior management since Ballmer got the big chair to throw around. Apple's management is the best in the industry.

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."
  34. so what do we want by Anonymous Coward · · Score: 0

    apparently we don' know what culture we really want

    - apple's is too secret and yell-risky
    - google's is too playful and company-religious
    - tesla's is too elite
    - amazon's is too cost-focused and work-aholicly
    - facebook's is what? too much Zuck all day long I would think
    - twitter's is too much of a job risk at this time (4000 employees? really? to automatically transport 140-char text messages across the globe? WTF?!

    conclusion: different people like different environmens and company cultures. oh and there's bills to be paid...

  35. Re:Apple is doomed by AK+Marc · · Score: 1

    They tried for the watch. It didn't do as well as they'd hoped. The next step is glasses (VR or AR), or a wearable Mac (belt power and CPU, glasses for monitor, and glove or other finger sensors for input).

    If I were them, I'd be going for the wearable PC. Not a gimmick for fitness, as so many watches/wearables are, but a full computer, just distributed around the body and worn. The main reason phones have taken off for computing devices is that they are convenient. So imagine something more convenient and 100 times as powerful. But, like the phone was not just the phone, but the development power behind it, and the usability of it, the wearable Mac isn't just the device, but the usability of it. And that's what Apple can spend a few billion getting right before they bring it out. That and AR apps. VR is lame. AR is cool. People don't want immersive gaming that removes them from reality, but AR. The world, but better. Real time face recognition, so you'll never forget a name again. Live compass, sonar/radar, and movement overlay to show a game-like HUD over the world. What for? Ask Apple. If they put me in charge of the division and gave me $10B to fund it, I'll guarantee them 95%+ of the share of wearable tech profit for 10-20 years. But that'd never happen.

  36. Re: Apple is doomed by Anonymous Coward · · Score: 1

    I don't see how that would negatively impact Google honestly. Apple provides their own map software, yet everybody I know with an iPhone uses Google maps. Apple already uses duck duck go for Siri, yet again everyone I know with an iPhone still use Google. Just because the default was changed, many still use their preferred service.

  37. Re: Apple is doomed by Anonymous Coward · · Score: 0

    A problem that would have caused Google problem five years ago. Nah, it might be hindrance but I wouldn't see it as a Google stock killer.

    Look at FaceBook. Google and Apple both have the power to pull the FaceBook app. But it doesn't happen.

    Apple is good at making devices. Google is good at selling ads Both companies make money doing different things and getting caught up on how each other could hurt each others business is precisely whats wrong with the technology "cartel" of 2016. Remember your "treat" is the same as what Microsoft did to Netscape back in the day. That didn't fare well for MS.

  38. ROFL like it's going out of style! by Anonymous Coward · · Score: 0

    Although Steven Elop or Steven Cook or whatever his name is sure is no Steve Jobs.

    He might be good at milking a cow --- and deserves credit for at least not screwing things up --- but yeah, the empty pipeline ... it's real disturbing.

    The idea that phones have reached their peak as far as sophistication goes is a joke --- our phones are quite primitive.

    With the technology available, a smart phone should start to rival a Star Trek Tricorder --- able to measure distances by pointing at something, be a stud finder, have a new sensor every year or 2. It's why Steve Jobs made them be able to run apps and gave them a camera and an acceleometer --- to expose capabilities to inventive developers.

    I guess Cook views a bigger screen and social media integration and Apple Pay as to height of development of the smart phone. If so, he's pissing away what in retrospect will be a lost opportunity.

    Steve Jobs was as much about engineering as marketing, and never trusted people to know what they wanted.

    1. Re:ROFL like it's going out of style! by Feral+Nerd · · Score: 1

      ...With the technology available, a smart phone should start to rival a Star Trek Tricorder ... be a stud finder...

      ... personally, I'd prefer it if Apple added a babe finder to the iPhone if they absolutely have to start competing with Tinder.

  39. Re: Apple is doomed by Anonymous Coward · · Score: 0

    Do you realize your login name (initials?) appear at the top of every one of your posts automatically? You don't need to append it to each post

  40. "Jobs was a salesman." -- Seriously? by Anonymous Coward · · Score: 0

    Steve Jobs was captivated by calligraphy and forward looking ideas for a better tomorrow as a new exciting experience. Hence, old black and white Mac, the iPod, the colored Macs, NEXT Step, the Aqua interface in original Mac OS X.

    He was a salesman, but that is so missing the point. Michael Dell was a salesman and so was Ross Perot.

  41. Re:Apple is doomed by Anonymous Coward · · Score: 0

    Apple's doing just fine.

    Where's the multi-billion dollar Linux company? Ooops there is none.

    We won't see a repeat of Apple running into the ground because the people responsible for that aren't running the company. Microsoft, despite a lot of missteps, is still making money hand over fist.

    The people who are concerned that Apple is running out of steam are people who just want to squeeze more money out of Apple and run it into the ground like they do with every company.

    Well there is Google and their Android OS. They decided to use the Linux kernel which was a good decision but then they messed up by running Java on top of it.

  42. link bait, and utterly stupid by sribe · · Score: 5, Insightful

    Well, let's see, Apple is a high-pressure workplace, to which people go when they cannot make it at Tesla. Wait, what???

    The article is mostly based on the opinion of a single hipster jackass who felt that he was too good to apply at Apple, backed up by the opinion of a few other people who don't want to work there, and a recruiter. Note the lack of information from anyone who has actually ever worked there.

    1. Re:link bait, and utterly stupid by Anonymous Coward · · Score: 0

      A recruiter from Apple contacted me about an engineering job I'd be qualified for there. I let them know exactly why I didn't want to work for Apple. I'm not a fan of their business practices, their walled garden, their off-shore tax havens, misleading marketing, the company culture, and a laundry list of other misgivings I've had about Apple over the years. I was happy to dodge that bullet.

  43. Re:Apple is doomed by geekmux · · Score: 1

    Not sure why I am bothering to reply to an AC, but ARE YOU FUCKING KIDDING ME?

    $76B in revenue and $18B in profit in the LAST QUARTER.

    For a doomed company, that ain't bad. If you disagree, please point out another company that made more profit in 2016. Hint, that's rhetorical, there isn't one.

    Apple may need "another killer device" to continue to grow to that predicted "1 trillion dollar company". But holy fuck, how is not going from the biggest market cap in the world to the even biggerest market cap in the world "doomed"?

    Exactly. 90% of companies would kill for Apples worst performance. It's going to be a long damn time before anyone has even the right to declare a company as large as Apple as "dead".

    $150 billion in cash reserves tends to give you that flexibility.

    Let's put this another way. Apple products are 80% marketing and 20% technology. The only "killer" Apple needs to sustain is marketing peer pressure, which clearly hasn't been hard for them. In fact, they're the best in the world at it.

  44. Re:Apple is doomed by jellomizer · · Score: 4, Interesting

    Apple vs. Tesla. They are really two different markets. Tesla is attracting engineers, because what they are producing seems something useful and world changing, while Apple products while nice, and remain to be great products. But Musk's empire Tesla, Space X, and SolarCity. are bringing grander changes to the world, Something that perhaps history will look back with fondness, on our generation and say we accomplished something. While the generation preceding this Apple was credited for the personal computer for the masses, the iPhone and iPads while wonderful technology are at best would be footnotes in history. We know about Edison and Marconi, Ford and Einstein, Jobs and Gates. Because of what they did to change the infrastructure of the world. However Apple is profiting off the infrastructure it help built, while Tesla is building a new one.
    If you were to talk to your grand-kids in 30-50 years, what would you like to say to them. That you invented a slightly thinner iPhone, which would still look bulky to your grand-kid. Or that you were involved in making electric cars practical for average use, helping get us off the dependency of polluting oil, giving you cleaner air to breath, and slowing down global warming, so you have the ability for a prosperous life.

    That is why Apple is now second tear for engineering. Their business is in old stuff like personal computing, the future is in green energy.

    --
    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  45. Remember IBM? by jfdavis668 · · Score: 1

    All the best programmers used to work for IBM. IBM ruled computing. Who buys anything from them anymore? The great ideas started to come from other places, and IBM couldn't adapt. Apple may go the same way. Remember, IBM is still a big company. Just not cutting edge any more.

    1. Re:Remember IBM? by MrKrillls · · Score: 1

      I was wondering when someone would remember the fate of IBM. One way of looking at it is that IBM dominated - completely owned - their ecosystem. But their ecosystem is no longer that important.

      Apple mostly owns the fan and peer-pressure driven igadget universe. Around me right now are ilaptops and iphones, among other gizmos. But how long will people pay the steep Apple premium? And more important, can some new ithis or ithat build an even larger mountain of cash?

      To be crass, Apple has been gadgets, clever and slick gadgets, yes, but the ecosystem is now replete with gadgets. The next big thing will erupt from a new direction. Apple will just watch from the sidelines, as will most everyone now dominant, if they stay within their respective winning niches. The risk taker, innovaters, will be the new winners. Apple has stopped innovating. Apple is essentially treading water. Sure, little incremental stuff, watches etc, but Google and Musk are sending scouts to much more distant horizons.

      But even they may get blindsided by some newcomer who finds the next wave.

      --
      Don't step on the baby.
    2. Re:Remember IBM? by KGIII · · Score: 1

      We had a lot of stuff from IBM. Then, we went almost entirely Sun - even workstations. We kept that up for a while but more things changed and we ended up with a bunch of IBM stuff again. And, again, we even had IBM workstations. What really mattered was what was in the back and we had IBM stuff back there - even when we were almost all Sun. There was almost always something from IBM back there - I say almost because I can't think of a time when there wasn't. Ever...

      No, at times it was not a lot but there was always something even when we'd made an effort to go elsewhere. I really can't think of a time when we were IBM-free. We used their blade servers for years. There was always something with IBM on the front panel. Always...

      Now, I've been retired for 8 years and I know about the sale to Lenovo. I am very much out of the "business" and I was already not spending a whole lot of time in the server rooms when I sold. But, I do keep my finger on the pulse. I have put no effort into verifying this; There's still IBM hardware in those same server rooms. It's still there and still prevalent. It's just not all that exciting any more - it's almost certainly not cutting edge any more (like you do indicate).

      So, while I agree that IBM isn't cutting edge any more (though they're still innovating and chugging along - but mostly the latter), I'd have to need some evidence to say that nobody is buying IBM any more. There's a few reasons to buy IBM. One of the biggest reasons that you buy IBM is the company. You're not just paying for the name, you're paying for the support and community access.

      I strongly suspect that you'll still find IBM "back there." I could be mistaken but I think someone would have mentioned this if it were no longer true. I don't really picture IBM going out with a whimper instead of a bang. It could happen but I'd expect someone to point it out by now. CDW was still pushing in their direction back before I sold and I expect they still are.

      If you're putting an RFP out for forklift or build-out and IBM is not on the list somewhere, I'd actually be kind of surprised. I suspect that people are still buying IBM. I further suspect that they're buying them enough for them to remain viable - and even profitable. Assuming that they're profitable, someone's gotta be buying them? Surely they're worth more than support contracts?

      --
      "So long and thanks for all the fish."
    3. Re:Remember IBM? by Bing+Tsher+E · · Score: 1

      I love it when a Wall Street analyst refers to Apple as 'the gadget maker' in a column or opinion piece. That's generally what they are thought of at this point by the people who form the basis of support for their company.

    4. Re:Remember IBM? by david_thornley · · Score: 1

      How long did people pay the steep IBM premium? After the antitrust settlement, companies like Itel and Amdahl started selling replacement hardware that was frequently technically superior and normally lower priced. You can't do that anymore; if you want an IBM-style mainframe you talk to IBM. Even back then, the big shops tended to be heavily IBM rather than competitor. IBM kept selling lots of PCs for well over a thousand dollars more than the competition until Microsoft managed to leave them high and dry with OS/2. Market leaders can often keep selling for a premium for a long time.

      --
      "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
  46. Not surprised by ErichTheRed · · Score: 3, Insightful

    There have been a lot of stories like this over the brief history of technology. IBM is a really good example. Their senior management is doing everything they can to sell off the company bit by bit while collecting money, and they still can't kill it. Microsoft is another excellent example, riding Windows and Office through to their current states. They're currently poised to pull the ultimate vendor lock-in trick with Azure and subscription software because they have loads of money to spend. Some companies, especially those with huge cash balances, can manage through transitions. Others will just keep beating money out of their cash cows for as long as possible (again, IBM is the perfect example.) Others, like Sun, end up getting bought at fire sale prices. All of the companies mentioned were absolutely dominant at one time or another. IBM is a total joke these days, but in the 70s/80s they represented the state of the art in all things computing.

    Apple's problem is that they are now too consumer-focused and don't have a pipeline of expensive gadgets to sell them. Whether they'll use that huge pile of cash they have to buy into the next trend remains to be seen.

    1. Re:Not surprised by Lumpy · · Score: 1

      BINGO!

      Apple IS way too consumer. They slit their throats when they turned Final Cut into imovie and Logic into garageband pro.

      Both of those were well on their way to becoming a defacto standard in the industry and pro worlds. Before they destroyed Final Cut it was being used on many many TV shows and Movies..... Then came Final Cut X and everyone ran away from it as fast as they could back to AVID.

      Logic was starting to gain traction taking over Pro Tools.... and then they blew that up.

      They now only have ONE option for professionals the trash can. you cant even get any pro options in the iMAC line all for the sake of making it thinner. They could have offered the screaming nutty video card in the pro, a retina 27" screen, Allow for 4 SSD cards inside for raid speeds, etc... but no. no pro options so the only choice is the trash can.

      Hell the iPad would have taken off faster if they offered Enterprise control over them from day one. Allow an ipad to be locked to only running one app and it starts by default, etc.... Instead it stays a consumer device.

      --
      Do not look at laser with remaining good eye.
    2. Re:Not surprised by Anonymous Coward · · Score: 0

      Then came Final Cut X and everyone ran away from it as fast as they could back to AVID.

      I have read reviews that the initial release of Final Cut X was a travesty. However, didn't Apple mend their error with the release of FC 10.10.2, in which they restored the "pro" features?

    3. Re:Not surprised by BasilBrush · · Score: 2

      Yeah, concentrating on the consumer rather than the pro market has certainly been a mistake for the tech company that has grown to be the biggest in the world in the last few years.

      Duh.

    4. Re:Not surprised by drinkypoo · · Score: 3, Insightful

      IBM is a total joke these days

      Only if computers that sit peacefully in a closet (or server room) working for decades are a joke to you. Only if scientific computing is a joke to you. Only if enterprise management is a joke to you.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    5. Re:Not surprised by Anonymous Coward · · Score: 0

      They're eating their seed corn, fool.

    6. Re:Not surprised by Bing+Tsher+E · · Score: 1

      Big numbers. WalMart has big numbers, too.

      You're nearly bankrupt, Apple fans.

      Apple is selling sugar water to kids.

      Where the fuck did I hear that before??

    7. Re:Not surprised by Anonymous Coward · · Score: 0

      We're talking about the long game here, son, try to keep up.

    8. Re:Not surprised by thinkwaitfast · · Score: 1

      Most tech sites are joke these days in a Lord of the Flies sort of way.

    9. Re:Not surprised by BasilBrush · · Score: 0

      Ha ha ha! How many years have you been saying shit like this about Apple, Bing Tsher E? And every year you've been wrong. You're hoping for the success of a stopped clock. To keep saying the same thing wrongly in the hope of eventually being right.

      Apple's is no failure. You are.

    10. Re:Not surprised by ronruble5 · · Score: 1

      Microsoft is ...currently poised to pull the ultimate vendor lock-in trick with Azure and subscription software because they have loads of money to spend

      Maybe; for the first time, I'm starting to see significant impetus in some very big, historically Microsoft-only corporations, trying to move away from MS. Directives like "No Microsoft tools for new internal software development; build it to run on Linux servers, run the web applications under Apache, and use MariaDB or PostgreSQL", and pushing the business staff to save files in more portable document formats.

      A lot of companies are pissed at how they are trying to force everyone to new browser versions that won't run the internal apps they designed for MS technology, or change the operating systems all their people are using and retrain the on the new UI, or change the OS on their servers every couple of years.

      That historical lock-in and upgrade cycle might be finally biting them in the ass.

  47. Re: Apple is doomed by Anonymous Coward · · Score: 0

    Well, look at the last horse race for Apple. They had the market in the 80s and kicked Jobs out and ate through their cash and then begged Jobs back. Know your history. They have the cash, but will have a slow death, just watch.

  48. Re:Apple is doomed by Anonymous Coward · · Score: 0

    Well all you're saying there is that Apple overcharge a huge amount and people don't act rationally in a free market like capitalism supposes.

    I mean, for fucks' sake, why are they SITTING on a trillion dollars???

  49. Re:Apple is doomed by mikael · · Score: 1

    The smartphone combined the portability of a mobile phone with the internet access of a desktop PC. Being able to send and receive emails, view web pages (and then view maps, book taxis, train journeys and hotel stays) are the *must have* functionality for someone working.

    The biggest improvements would be longer battery life and more CPU/GPU power. Something that could be worn like a pair of sunglasses with headphones and could provide augmented reality but without looking like Joe 90. So you could find your way around a large city without having to stop and look at your phone. The most annoying thing is being caught in the rain and being unable to use the screen because the rain keeps scrambling the touch screen. The only shelter is standing under the porch of the building with the nanocell tower, which cuts you off from data services.

    Or maybe Apple could bring out the iTelevision. I've seen Android Smart TV's, but Apple doesn't seem to have a iTelevision, even though the supermarkets only seem to stock Apple iPhone USB charger cables.

    --
    Vintage computer adverts: http://www.vintageadbrowser.com/computers-and-software-ads
  50. All important decisions by "rounded corner people" by Anonymous Coward · · Score: 0

    Apple has become a design and fashion company, where all the important decisions are made by simplicity loving rounded corner loving designers. Designers are great, and I have nothing (well, not much) against design and fashion companies (OK, it annoys me when, in the name of simplicity, useful tools such as Aperture are removed from a product).

    But as a software engineer, I prefer to work for a company that puts a higher value on my skills. Google and Facebook were founded by coders and have many mechanisms to allow ambitious early code to see the light of day. I like a company with more scope for experimentation. A playful corporate culture is an (imperfect) indicator of experimentation and risk taking, while a rigid controlling culture is an (imperfect) indicator of the opposite.

    Also, the best way to strike it rich is to join a company on an exponential growth curve. That was why, int the 1990's, Microsoft could hire the best and the brightest, who would cash out 5 years later as millionaires. Both Apple and Microsoft made a lot of millionaires in their day, but today ambitious folks look elsewhere.

    (((posting as AC because I have mod points)))

  51. Re: Sad they are not doing anything much these day by Anonymous Coward · · Score: 0

    Calling Apple a superior technology integrator is a tremendous compliment.

  52. Re: Apple is doomed by Anonymous Coward · · Score: 0

    Woosh

  53. Re:"Jobs was a salesman." -- Seriously? by mikael · · Score: 1, Informative

    That's what state-of-the-art of the window systems were in the late 1980's.
    http://ftp.math.utah.edu/pub/t...

      Compared to the early desktop PC's back then, the high-end print workstations that ran PostScript natively in true-color 24-bit mode window display. Hundreds of fonts to choose from of any size and italic slant angle, and in any size. What-You-See-Is-What-You-Get was the rule with a color laser printer. Steve Jobs had attended a talk on display systems and fonts and saw that as the future. Instead of having 50+ different binary files of the same font, each at a different size, a font engine could store a single font, and generate the character bitmaps on the fly only when needed.

    Previously, everyone else had to either hand-draw everything or use Letraset catalogs and buy individual fonts at a particular size on transfer sheets, light boxes, stanley knives, scissors, colored filters and any other arts/crafts tool they could find. Early film special effects involved physically editing the film frames on a editing table.

    --
    Vintage computer adverts: http://www.vintageadbrowser.com/computers-and-software-ads
  54. and possibly collusive wage agreements? by Anonymous Coward · · Score: 0

    Or maybe all those engineers have taken the news of wage collusion and anti hiring agreements seriously?

    Does anyone think that the lawsuit actually changed Apple's internal culture? Maybe if they were a 10 person company, but that mentality is, by now, entrenched in every fiber of the company. Sure, the Steve isn't CEO any more, but lame policies about anti-poach and wage suppression are really formulated and executed by middle management - and there's hundreds of those folks at Apple.

    If nothing else, there's an internal equity problem. If they hire new people at fair market wages the new guy or gal is making more than the guy or gal who's been toiling in obscurity for the last 10 years. And nobody at Apple wants to give every engineer a raise to ensure parity, nor a bonus for the back wages they were defrauded out of.

  55. Re:Apple is doomed by Anonymous Coward · · Score: 0

    I wish I was "DOOMED" like that!!

  56. Re:Apple is doomed by Anonymous Coward · · Score: 0

    It's doomed because Android is taking over the world. Most children first exposure of computing is thru Android. Maybe this is not noticeable in the USA but there's like 7 billion people in the world and you can buy an Android phone for a few dollars. And if you have a phone then you're a dev. I have seen children to click together an app in a few hours use. Play store is choking full of creative tools for free. Google allows GPL stuff on their market. It's exactly the same thing why M$ blow in the 90's.
    Srsly I think currently Android is the most important thing in tech, like M$-DOS was 30 years ago. If Google does this right and does no evil they can take over the world in 10 years.

  57. Yeah...... Elon just wants Johnny Ives. by Lumpy · · Score: 1

    And that right there is what can cause HUGE problems for Apple.

    If someone get's Johnny Ives to leave Apple.. Suddenly a shitstorm of magnus proportions will start inside the company. I do think they have faltered a bit, but that is mostly because the guy who started the company is now gone.

    This happens to all companies. Microsoft has been in a non stop turd fall since Gates left, HP, etc...

    A hired CEO never has the love and drive for a company like the people that built it from nothing.

    --
    Do not look at laser with remaining good eye.
    1. Re:Yeah...... Elon just wants Johnny Ives. by BasilBrush · · Score: 1

      There is nothing anyone has to offer Johnny Ives that he doesn't already have.

    2. Re:Yeah...... Elon just wants Johnny Ives. by Anonymous Coward · · Score: 0

      Based on just how shit-tastic material/paper design ends up being for user interfaces, I'm pretty sure he doesn't have a copy of "The Design of Everyday Things."

    3. Re:Yeah...... Elon just wants Johnny Ives. by dgatwood · · Score: 1

      There is nothing anyone has to offer Johnny Ives that he doesn't already have.

      His own company?

      --

      Check out my sci-fi/humor trilogy at PatriotsBooks.

    4. Re:Yeah...... Elon just wants Johnny Ives. by Bing+Tsher+E · · Score: 1

      Howard Hughes had that kinda stuff going for him, too.

      What's the gadget equivalent of the Spruce Goose?

    5. Re:Yeah...... Elon just wants Johnny Ives. by BasilBrush · · Score: 1

      He's a designer, not a businessman.

    6. Re:Yeah...... Elon just wants Johnny Ives. by BasilBrush · · Score: 1

      Howard Huges became mentally ill. He's not a moral fable for where people inevitably end up if they are successful and want for nothing.

    7. Re:Yeah...... Elon just wants Johnny Ives. by Lumpy · · Score: 1

      Access to space ships.

      --
      Do not look at laser with remaining good eye.
    8. Re:Yeah...... Elon just wants Johnny Ives. by BasilBrush · · Score: 1

      Material design is Android, not iOS, and therefore nothing to do with Johnny Ive.

      As for Don Norman, I read his "Invisible Computer" when it came out. A very good read, and very believable prediction on the way that mobile devices were going to develop. However, it was completely wrong. He predicted people would have a multitude of single purpose mobile devices. And instead they have a single device that does everything.

  58. gentler management and more playful workdays by kcmastrpc · · Score: 4, Insightful

    What a load of shit. How about engineers are more attracted to companies that respect a healthy work/life balance. That's it. Really. I'll come to work, bust my ass for 7-9 hours and go home, 5 days a week. You can keep your foosball, cafeterias, yoga, happy hours, . I'll take the perk where you pay me to go on vacation though.

    1. Re:gentler management and more playful workdays by shawn2772 · · Score: 2

      What a load of shit. How about engineers are more attracted to companies that respect a healthy work/life balance. That's it. Really. I'll come to work, bust my ass for 7-9 hours and go home, 5 days a week. You can keep your foosball, cafeterias, yoga, happy hours, . I'll take the perk where you pay me to go on vacation though.

      Good for you.

      Personally, I'll take all the perks and work reasonable hours. No need to choose.

  59. Re:Apple is doomed by Anonymous Coward · · Score: 0

    They may be turning huge profits, but they certainly haven't released anything groundbreaking since Jobs died. They are starting to trend towards Ballmer's Microsoft and Heins' Blackberry, that's all the article is saying.

  60. Re:Apple is doomed by Applehu+Akbar · · Score: 1

    " Apple is dead."

    The bad news for Apple is that too few people are saying that right now. The last time everybody did, in 1997 when Wired ran that famous cover of an apple wrapped in barbed wire and captioned 'Pray', before the Intel switch and before OS X, you could have bought the stock for forty-seven cents a share in today's terms.

  61. Re:Apple is doomed by Proudrooster · · Score: 1

    The game is about to change again. The device isn't going to be as important was what is behind the device and the Human Machine Interface. Everyone knows this which is why the valley is pushing into machine learning, autonomous system, big data, and thinking/learning machines. This is where the next trillion will come from unless someone can engineer a phone that thought controlled.

    Other big money areas are battery technology. Imagine if Apple could put out a smartphone with a patented battery technology that lasted 1 month between chargers, that would be a game changer and everyone would flock to it. Material science, vehicle engineering, and embedded medical devices will also be other larger growth areas.

    We now have the power, silicon, and networks for some amazing technology to blossom, but it is handwork and will take dedicated teams working together over many years. Google, Apple, Microsoft, IBM, and even Amazon all have a shot at making this a reality. Anyone can make a flat thin square with a touch screen and voice recognition that talks to a cloud backend. Now it is time to see how far we can go with this new platform and how it can benefit humanity or at least make money.

  62. Re: Apple is doomed by cyber-vandal · · Score: 2

    He tripled their profits and doubled their revenue in his time there. Not Apple level perhaps but hardy incompetent.

  63. Re:Apple is doomed by Anonymous Coward · · Score: 0

    If you disagree, please point out another company that made more profit in 2016.

    saudi aramco

  64. Musk, stop flattering yourself. by Anonymous Coward · · Score: 0

    You HAVE to hear what these assholes think about themselves.

    15 years down the line, Tesla will become another Apple for a cool company. It doesn't mean shit, except that Elon Musk has a HUGE ego. Not backed by anything that is considered worthwhile engineering, of course.

    Elon Musk just happens to have money, with which he's getting good engineers to do the good hard work. But nothing prevents good engineering from outside his stupid company. And remember that before listening to him.

  65. From an engineering perspective by Anonymous Coward · · Score: 0

    Trained as an engineer, I will say that Apple's apparent problems recruiting those with technical and engineering skills aren't surprising. All you need to do is look at what drives Apple's entire product line. It's what, when I was studying engineering was called the "artsy, fartsy." At Apple, artistic silliness trumps good engineering design. The result are constricted, constipated products that are pretty in a little-girl, Barbie-doll sense, but function poorly.

    First and foremost in the pretty above all else madness is Apple's weird, strange obsession with thin that probably traces back to the RAZR cellphone craze of about a decade ago. To save a few hundredths of an inch in thickness, the battery life of iPhones is limited. To save it for their laptops, ports are reduced to as few as one in the current MacBook. The older white MacBook had eight.

    The result, in the case of Mac laptops, are products that cost more and deliver less user value than any other laptop on the market. That lack of ports means that users must buy can lug around various adapters for every conceivable situation. It also means Apple's pricey laptops end up stripped of useful features. Apple sells tablets with built-in cellular. It doesn't sell a laptop with that feature. Why? That silly obsession with thin.

    Apple's decision makers, particularly its artsy-in-chief Ives, don't seem to realize that for a laptop, thinness is almost irrelevant. The laptop has to be large in two dimensions to accommodate a decent screen and a full-sized keyboard. The remaining dimension makes no difference to a user who much carry it about. It could be two or three times thicker with no change in portability.

    Apple, for reasons that defy good sense, still thinks it can sell its laptops to schools. Even a glance at the MacBook Air shows how unsuitable that frail little hot-house plant of a laptop is for middle-school students. A closer look with show that that maintaining it in-house is virtually impossible. The total cost over the lifetime of a MacBook Air for a school must be at least twice that of a competing laptop. Apple used to make an excellent school laptop, their white MacBook. Why they don't still do so defies imagination. Many Apple executives still live in the late 1990s, when Steve Jobs returned to the dying company and justifiably slashed their product line. Now Apple makes too few products for its larger market. And yet Apple still stubbornly refuses to make a great variety of products.

    Worst of all are Apple's line of all-in-one desktops, the iMac. I owned one and never want to repeat that blunder again. It was actually better than Apple's current, obsessed-with-thin line. But fixed problems, in my case a jammed-inside DVD, was an utter nuisance. I promised myself I'd never buy an all-in-one computer again.

    There's a reason every other PC manufacturer makes and sells few all-in-one computers. They make no sense for business and savvy home buyers. With an all-in-one, any failure is a disaster. Upgrading and repairing is difficult and costly, particularly with Apple's ill-designed products. Any upgrade requires everything to be upgraded. Businesses that might consider Apple for the benefits of OS X don't bother. The hardware downside outweighs those benefits. And people who might consider if they used one at work buy Windows at home instead.

    Where's the innovation? Someone needs to create a desktop that builds in Drobo-like functionality. Drobo is, after all, merely a very smart set of hard drives. Apple could do that? Any chance they would? No, that sort of technically superior engineering is foreign to Apple.

    From an engineering standpoint, Apple's designs are poor, placing unnecessary burdens and limitations on users. From a marketing standpoint, Apple is also being stupid. It's leaving large holes in its product line, businesses and schools, that competitors can exploit to send Apple sales in design. Apple's chief advantage is its operating systems. Does Apple really think its competitors will let that stand? They'll close that gap and when they do, the many inadequacies of Apple's hardware will pull it down.

    1. Re:From an engineering perspective by MrKrillls · · Score: 2

      Boy, that's hard. Accurate though. Take a good laptop, cripple it, make it pretty, raise the price, and you have an Apple laptop.

      --
      Don't step on the baby.
    2. Re:From an engineering perspective by BitZtream · · Score: 1

      Or maybe you just want to engineer a product no one wants to buy.

      Nothing in your post is an engineering decision. Everything you mention is product design, which the engineers are then tasked with building.

      Your one of those guys who can't understand why there is no successful company in the universe ran by engineers, aren't you?

      Engineers will build something fucking awesome, but it will not be anything anyone but an engineer wants to own, and then it will be limited to a tiny select group with tastes exactly like the original engineer

      If Apple builds suck shitty products ... Explain the situation that exists to make them the single most popular device maker on the planet. Look at your post, your just ranting because Apple won't sell you the EXACT model you want, not because of any actual engineering issue. You want a fat phone with a week long battery life? Great, no one else does. You want a big powerful desktop ... Then you go buy an entry level all in one desktop.

      You know, the more I retread your post and think about it ... It's really that your just too stupid to buy the product you want and keep trying to showhorn Apple into your life where it doesn't belong.

      Sounds like your the shitty engineer, you can't even work out your own personal specs and requirements properly, you don't really have the credibility to make the argument your trying to make

      --
      Persistent Volume manager for Kubernetes - https://github.com/dwimsey/openshift-pvmanager
    3. Re:From an engineering perspective by Bing+Tsher+E · · Score: 1

      We hate you marketing fucks here in the Engineering Department.

      Just so you know.

      And this is Slashdot, not fastcompany or forbes.

      Fuck off.

    4. Re:From an engineering perspective by Anonymous Coward · · Score: 0

      why there is no successful company in the universe ran by engineers, aren't you?

      Well, there's Motorola. Oh wait, are they even around anymore. We used to joke about them in college. What surprised people is how they were still around after such blunders as:

      1. Turning IBM down when they wanted to use the 68000 for their PC, thus leading the world into the darkness of x86.
      2. Iridium. Offering cellular service to penguins and ocean going dolphins
      3. Completely mistiming the cell phone market by offering smart phones when people wanted inexpensive cell phones (yes, Motorola was one of the first)
      Maybe more, but I think most gave up on them by that point. I think point 1. goes down as one of the biggest blunders in history and was used in an engineering class why better engineering won't save you.

  66. Re:Apple is doomed by Futurepower(R) · · Score: 4, Interesting

    The cover of the January 16, 2013 issue of BusinessWeek magazine has a large photo of Microsoft CEO Steve Ballmer (now replaced by Satya Nadella) with the headline calling him "Monkey Boy". See the BusinessWeek cover in this article: Steve Ballmer Is No Longer A Monkey Boy, Says Bloomberg BusinessWeek. The BusinessWeek cover says "No More" and "Mr.", but that doesn't take much away from the fact that the magazine called Ballmer Monkey Boy -- on its cover.

    Worst CEO in the United States: Quote from an article in Forbes Magazine about Steve Ballmer: "Without a doubt, Mr. Ballmer is the worst CEO of a large publicly traded American company today." Another quote: "The reach of his bad leadership has extended far beyond Microsoft when it comes to destroying shareholder value -- and jobs." (May 12, 2012)

  67. Re: Apple is doomed by Anonymous Coward · · Score: 0

    Google's Android has vastly more marketshare than iOS.

    iOS users may be willing to pay higher premiums for the device and spend more in the app store, but that hardly matters to Google's search engine.

    Hell Microsoft has a full on desktop monopoly, they set the default search engine to whatever their search engine is called these days. People just change it when they install real web browsers.

  68. Apple is overdue by QuietLagoon · · Score: 1
    Apple is long overdue for its next market-creating product. iPod, ... iPhone, ... iPad, ............... i????

    .
    The AppleTV is trying to find its niche within an already existing market, and in Apple-relative terms, is doing barely just OK.

    So where is, what is, Apple's next attention-getting and market-creating product?

    1. Re:Apple is overdue by thejynxed · · Score: 1

      Outside of VR or AI-controlled vehicles, they've got nothing.

      --
      @Mindless Drivel: 100% of Twitter posts ever Tweeted.
    2. Re:Apple is overdue by Anonymous Coward · · Score: 0

      iDontCare

    3. Re:Apple is overdue by Baron_Yam · · Score: 2

      >Outside of VR

      If Apple wants to put out the iReality, a high definition stereo heads-up display with 3-axis motion detection, and some decent stereo speakers, I don't care if it's an overpriced bit of shiny white plastic with an inaccessible battery. Just because it's Apple there's a good chance it'd be a significant boost for the VR market.

      If Apple wants to put out iGlasses and make a Google Glass equivalent that people would actually wear, that'd be awesome too. Not because I'd wear them (they'd inevitably be overly thick white plastic with a prominent Apple logo on them...) but because the knock-offs would have to be far better than what's available today to be at all competitive, and I'd wear one of them.

    4. Re:Apple is overdue by BasilBrush · · Score: 1

      You forgot the Watch.

      The bigger one up ahead is a car.

    5. Re:Apple is overdue by QuietLagoon · · Score: 1

      You forgot the Watch.

      Forgot it? No

      .
      Decided it wasn't something major? Yes.

      The Apple car is nowhere near ready at this point. To call it "the bigger one" is little more than unsubstantiated cheerleading.

    6. Re:Apple is overdue by irrational_design · · Score: 1

      That's a good question. What are we missing? I can remember many many years ago dreaming of the day when I could carry a computer in my pocket. The iPad is basically the same as the iPhone but with a bigger screen, which is nice under the right circumstances. Going in the other direction, smaller, you have the iWatch which I think has been shown to just be too small to be able to do anything useful with it. So, they basically have all computer form-factors/sizes from 1.5" up to ... I suppose there is no upper limit as long as it has hdmi input from a mac. I guess I just don't think outside the box enough to imagine what I'm missing from my life that Apple needs to come up with. I really wish they'd spend their billions of dollars on things like longer battery life.

    7. Re:Apple is overdue by Bing+Tsher+E · · Score: 1

      There will be pricey third party covers for the ugly thick white frames. With a cutout area so the Apple logo is still prominently displayed, of course.

    8. Re:Apple is overdue by Bing+Tsher+E · · Score: 1

      We've all forgotten the watch.

      Not everybody here hangs out on Appleinsider as our social hub.

  69. Re:Apple is doomed by Applehu+Akbar · · Score: 2

    "Or maybe Apple could bring out the iTelevision."

    They seem to have decided that a good set-top box is a better idea than branding the highly competitive commodity screen on the other end of the HDMI cable. What Apple TV still lacks is content. Apple is frantically trying to make the deals it will take to enable you to say, "Hey Siri! Play the X-Files Season One episodes that were directed by Joe Napolitano."

    During the upcoming recession, watch for a giant entertainment industry buyout announcement.

  70. Re:playful workdays?! lots of nonsense criticisms. by justthinkit · · Score: 1

    None of that sounds like fun. I hear a ton of rules and mgmt interference.

    Fun is...being creative.
    Fun is...being trusted.
    Fun is...managers that largely leave you alone and occasionally ask you reasonable -- i.e. non-cookie-cutter -- questions.

    Fun is...systems that correct errors quickly. I know, I know, this almost never happens. But if you are doing some of the above, you might get there one day.

    --
    I come here for the love
  71. Re:Apple is doomed by Ol+Olsoc · · Score: 4, Insightful

    Old data is just that...old data. Apple needs to become much more price competitive if it is going to succeed in today's marketplace. Your name can only get you so far.

    Exactly. Look at all the high end products that are no longer with us because they refused to join the race to the bottom.:

    Rolex watches - gone, should have made a swatch like $1.99 digital watch.

    Lamborghini - too bad they didn't copy the Yugo or Ford Pinto. Now they are on the dustheap of history

    Rolls Royce - A sad story. Gone out of business because they just didn't realize that the only metric in cars is cheap.

    The entire diamond industry collapsed because people know that it's just overpriced glass in those rings.

    So many more examples where industry has found out that only attending to the lowest common denominator is the only path to profit. If you want cheap, buy cheap. Just don't assume that everyone does.

    --
    The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
  72. Re:Apple is doomed by fluffernutter · · Score: 1

    I think the problem is, Apple should be dying if it can't keep producing products.. but part of the problem with the economy is that once you get to be the size of Apple you can float and when you get in trouble you complain to the government about how many jobs will be lost and they bail you out.

    --
    Laws are rules for the court, but merely a bottom bar to hit for life. Think beyond laws in your actions always.
  73. Amusing by koan · · Score: 1

    How fast Apple started "falling apart" after Jobs died, which makes me think Jobs really was Apple and can't be replaced, or now that he's dead people aren't afraid to point out Apple's flaws.

    In either case, the Koolaid appears to be wearing off for even the die hard fanbois.

    --
    "If any question why we died, Tell them because our fathers lied."
    1. Re:Amusing by BasilBrush · · Score: 0

      You've been saying similar things for years, right through Apple's success. One day you might be right.

  74. Re:Apple is doomed by Anonymous Coward · · Score: 0

    The bigger they are, the harder they fall, and it's extremely hard to get out of a cultural rut. They may never recover without regressing first back to their former poor company. Not to say they aren't doing well now, but that's only because of their momentum.

  75. Re:Apple is doomed by Ol+Olsoc · · Score: 1

    Go ahead, dump all of your 401K savings in Apple, I dare you.

    Your logic is.... fascinating. Why would anyone, even the mythical most simpering hipster clueless Apple fanboi, engage in monoculture investing?

    You have an interesting outlook on life. You should put out a newsletter or something.

    --
    The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
  76. Re:Apple is doomed by Ol+Olsoc · · Score: 1

    Let's put this another way. Apple products are 80% marketing and 20% technology. The only "killer" Apple needs to sustain is marketing peer pressure, which clearly hasn't been hard for them. In fact, they're the best in the world at it.

    That 20 percent Technology - does that include all of the OSX Only software I use professionally?

    Since I also use Windows OS, I get to compare the different systems and software. My opinion is always wrong, but always based on experience.

    And as for peer pressure, you haven't seen anything until you work for a PC centric group that tries to force you onto Windows only solutions.

    --
    The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
  77. Well... by s.t.a.l.k.e.r._loner · · Score: 1

    Let me preface this by saying that I believe in giving credit where credit is due, so this will not be an anti-Apple comment despite the fact that I am not an Apple fan. At all.

    Apple earned such a strong position on, I believe, two fronts.

    The first and foremost prong being a robust philosophy, appealing to users who like to think of themselves as independent thinkers. This was really cemented by their famous Super Bowl commercial rejecting the Orwellian drones: a marketing coup, to be sure, since Apple is and always has been rabidly anti user freedom. People who identify with this take strong pride in their allegiance to Apple. This is brand loyalty. The gadgets Apple makes really take a backseat to the "Why" that people perceive about them. Users display the logo proudly. As Simon Sinek pointed out, Apple's laptops and notebooks are the only major brand where having the lid open displays the logo right-side up to observers.

    The second prong is that they have repeatedly entered industries where they did not conventionally even belong, brought novel innovation that both revolutionized those industries and, for a time, allowed the company to dominate them. Take cellphones as the prime example: before the iPhone, there were a handful of shitty flip handsets available, the capabilities and limitations entirely dictated by the phone service carriers. Smartphones did come to exist, but were a niche market almost entirely confined to business people using them as work phones, and a handful of bleeding-edge tech geeks. But when Apple (a computer company) entered the cellphone business, THEY dictated what the phones would do, and the carriers were given the option to cede control or watch the iPhone debut on a different carrier. AT&T accepted, the entire industry was flipped on its head, and now iPhones and Android devices are THE dominant devices.

    As a side note, yes: Steve Jobs was famously a lunatic control-freak. But he was a visionary, and together he and Wozniak ensured that his vision stayed consistent by controlling both the hardware and the software, and he wasn't afraid to enter what are nominally considered unrelated markets. With the death of Jobs, the company remains in a strong financial position but may lack the leadership to continue to innovate.

    1. Re:Well... by drinkypoo · · Score: 1

      The second prong is that they have repeatedly entered industries where they did not conventionally even belong

      So, what do you think they are going to do next? The place they seem to have invested the most effort lately is in cars...

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    2. Re:Well... by s.t.a.l.k.e.r._loner · · Score: 1

      That's a question I don't have an answer to. Apple is still plenty popular, and I don't believe they're going anywhere for quite some time. But when your focus becomes squabbling over features, pumping out the same product with a slightly bigger screen and a slightly faster processor, stagnation will eventually make consumers lose interest. Could there be some unforeseen, massively revolutionary innovation in car tech? Sure. But I wonder if the vision for true innovation died with Steve Jobs. We haven't yet seen any innovation since then...

    3. Re:Well... by avandesande · · Score: 1

      I don't think they will have the advantage with cars they had with i-phone. Google wasn't quite the juggernaut they are now when Android was cobbled together and both Tesla and Google seem to have a real-world head start.

      --
      love is just extroverted narcissism
    4. Re:Well... by thinkwaitfast · · Score: 1

      vision for true innovation died with Steve Jobs

      Not berating Apple (it's the same for everyone), but Apple did not do anything that was not at least in science fiction or talked about a long time before. ipad - Star Trek, 2001. iphone - improved cell phone+palm pilot. Remember he apple newton? Most techy people knew that it was only a matter of time before technology and economics developed to the point of where these devices could realize their full potential, but the idea was there. I believe the problem that Apple, and others, are facing is everyone is out of ideas that can be accomplished at that scale (smaller than a breadbox). I mean I've worked in a number of engineering disciplines in my career and used stuff a decade before making it into public consciousness, but now nothing really new.
      Not to say there are no more things to be done, but things for the consumer scale? 32k resolution tv, yawn. If someone were to make a video like this today, what would it show? The most accurate predictions that I've read, IMO, have been by Kurzweil and Gersenfeld and other than wildly futuristic things like nanotechnology, there is nothing that isn't already out there.

    5. Re:Well... by david_thornley · · Score: 1

      Apple has not always been rabidly anti-freedom. As far as their hardware goes, they've been varying over the years. The original Apple II was pretty open, although some of the later ones weren't. The original Macs were not intended to be opened by the user, but then they started shipping Macs that were.

      Apple IIs and Macs were always open as far as software went. Currently, if you buy a Mac, you'll get a high-quality programming environment along with it. It won't be installed, but it will be there. iOS devices are a lot more locked down, but that Mac you just bought has a development system for iOS, and it isn't expensive to get a developer's license and put whatever you want on it. I've seen considerably worse. The big advantage of the walled garden is that it's a whole lot safer inside than outside, and some of us like to have our less technical friends and relatives running something that will protect them from themselves. (I'd love to get my mother-in-law on an iPad.)

      --
      "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
    6. Re:Well... by Anonymous Coward · · Score: 0

      The original Apple II was pretty open, although some of the later ones weren't. The original Macs were not intended to be opened by the user, but then they started shipping Macs that were.

      Woz: "Slots!" [Apple II]
      Jobs: "No slots." [Lisa]
      Wendell Sanders: "Slots!" [Apple III]
      Jobs: "No slots." [Mac]
      Jean-Louis Gassee: "Slots!" [Mac II]
      Jobs: "No slots." [iMac]

      Burrell Smith: "How about a diagnostic port?"

  78. Re: Apple is doomed by Anonymous Coward · · Score: 0

    Nokia

  79. Re:Apple is doomed by trabby · · Score: 1

    lightning and micro usb chargers at my local supermarket.

  80. Re: Apple is doomed by Gr8Apes · · Score: 3, Informative

    He took a company with a monopoly and the world at its feet and ensured that they succeeded at nothing for a decade. Satya is working hard to change the revenue model to a sustainable flow for MS, but in doing so, he's creating enough backlash that companies are abandoning MS products. Had Ballmer had an iota of intelligence, he would have migrated MS to the subscription model when he started. At that time it likely would have succeeded and MS would have much more than doubled its revenue in his tenure.

    --
    The cesspool just got a check and balance.
  81. Re:Apple is doomed by hey! · · Score: 1

    Well, by that argument we're all doomed because the universe will eventually slide into entropic heat death. In the long term every company that enjoys a dominant position is going to screw up and lose that position. So we need specific reasons why Apple is going to screw up in the relatively short term, and I can think of only one: the expectations game.

    Apple's always had its share of product flops, but now that it's iconic leader Jobs is dead, we look back at his admittedly brilliant tenure with rose-tinted glasses. We're looking for signs that the mojo is gone, and every time a product is less than a home run it's inevitably seen as the harbinger of Apple's demise. The truth is that while Jobs is certainly responsible for Apple's design-centric corporate culture, he didn't actually design any of Apple's big hits. The design choices that were actually his doing were really not very good.

    Musk smack-talking Apple has a considerable element of strategic self-interest involved. Not that it doesn't ever happen, mind you, but if he can create the impression that only losers who can't get a job at Tesla work for Apple it makes competing with Apple for employees easier. The uncertainty about whether Apple can follow up on its past successes in a post-Job era is an opportunity for him to create FUD. In any case while Apple engineering has been good, it's not the secret sauce of Apple's success; design is. But it is true if enough people believe the magic (ugh) is gone and never coming back, then Apple won't be able to attract top talent, or stave off investors demanding quick financial results.

    Apple is by any stretch of the imagination very well positioned now, and all things being equal being well-positioned at present is favorable to your future. Will they lose their mojo eventually? Sure. But nobody will really know when that will be until it's apparent in retrospect.

    --
    Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
  82. Rotten to the Core by Anonymous Coward · · Score: 0

    Unfortunately, the genius at Apple is clearly gone. Now, don't get me wrong, I'm a computer-enthusiast (and professional) from wayyyyyy back in the day. I would have vastly preferred it if today we were arguing over Commodore, Atari and Be. But we aren't. Mainstream users got stuck with Apple or Wintel, so that's what we have to work with. I build what I need for PC gaming and occasionally buy an Apple product when they produce something I actually want (currently, nothing). Apple under Jobs was brilliant far more often than not. Perfect? Not a chance, but the Windows and Linux fanboys like to pretend that Jobs just marketed. That's blatantly and completely untrue, and if you believe that you are no better, and no smarter, than the Apple fanboys who thought (and for the most part blindly still think) that Apple could do no wrong. You can pretend that Jobs wasn't brilliant. You can pretend that Apple has always made shit. That doesn't make you correct. It doesn't make you smart. Maybe it makes you "cool" in certain crowds of like-minded fanboys. But what it certainly makes you is an idiot, because ALL Fanboys are idiots. What Jobs understood, and what nobody else seems to clearly understand, is that the single most important aspect of any kind of computing device is how it functions when a normal human interacts with it. NOT a computer-geek who can and will simply memorize and repeat any random and meaningless series of computer-related tasks regardless of their intuitiveness or logic. Sure, I can go into Terminal and create basic RAID arrays, but most people can't. Know what though. Pre the El Capitan nightmare all it took for a normal-human to create basic RAID arrays on the Mac was 2 minutes, a Google search and a few clicks. (And that's just one example of how Apple use to be run by a brilliant man and is now run by complete morons: Heck, just look at the bizarre UI decisions post-Jobs at Apple. They have almost completely destroyed their brilliantly intuitive UIs on both the Mac and iThings). It's going to take a while, but Apple is going to take a huge, colossal, fall. Eventually the vast majority of Apple fanboys will wake up and say "hey, Apple has really turned to shit." We've seen it over and over again in other industries that lose their way. Under Jobs they did, probably, 75% of everything right. Now they do 95% of everything wrong. Working in the industry it's a downright nightmare watching the once unassailable usability of Apple products go down the drain with such speed. Apple's new advertising should simply be: "The New Apple, Rotten to the Core."

  83. "Not enough of you are working on Saturdays" by Anonymous Coward · · Score: 0

    Musk is 100% as much an asshole boss as Steve Jobs, perhaps more so since Musk demands a high-stress work environment 365 days a year.

  84. Re: Apple is doomed by gnasher719 · · Score: 1

    Apple could pull the rug out from under Google anytime by making any other search engine the iOS default.

    It has been leaked that Google pays $1bn for the privilege. What hasn't been quite liked is whether that was total up to some date, or per year, or whatever.

    What could kill Google would be a search engine that isn't catered to advertisers but to letting people find what they are looking for.

  85. Re:Apple is doomed by Mr+D+from+63 · · Score: 1

    If Apply does make a car, they should call it the Apple "Peeler".

  86. Re:playful workdays?! lots of nonsense criticisms. by mikael · · Score: 1

    In many of those companies I was thinking of, managers are either sitting right next to you. Some places just employ entry-level graduates, so they pack everyone from the project manager to the team and tech leads in together in school desks sitting together in one group. There's only been a couple of companies where managers had their own room and everyone else had cubicles.

    Game and animation companies are more fun and creative than general IT software houses who use Jira, Agile and Scrum. But the downside is that you have producers who will break up a task into separate stages but won't tell everyone what all the task are; implement a basic single-threaded animation system. Get the parallel processing guy to make use of multi-threading on the CPU. Get the GPU engineer to optimize it to use the GPU. Now get the VFX artist to add more functionality.

    --
    Vintage computer adverts: http://www.vintageadbrowser.com/computers-and-software-ads
  87. Re:playful workdays?! lots of nonsense criticisms. by Anonymous Coward · · Score: 0

    But playful workdays implies lowering expectations and less time working, which is the antithesis of productivity

    Actually in practice most people rarely use those options, and if they do usually it's on break time anyway or as a place to sit down for a meeting. It puts everyone in a good mood, improves morale and encourages breaks which means people aren't burnt out and improves productivity as a result. It also encourages socialisation and bonding, which makes better links between team members and gives a chance to exchange ideas and bounce thoughts off each other. It's a mistake to think that everyone is just playing. They're not, if they were the company would go bust. It's about making a more enjoyable atmosphere which does give real rewards.

  88. Re: Apple is doomed by mikael · · Score: 4, Insightful

    Microsoft has a subscription model. You buy a new version of Windows every one or two years. Except they blew that one up by constantly changing the GUI layout rather than simply polishing the fonts and theme to take advantage of higher resolutions.

    --
    Vintage computer adverts: http://www.vintageadbrowser.com/computers-and-software-ads
  89. The problem is shareholders by rsilvergun · · Score: 1

    Microsoft had Uncle Bill to keep the shareholders at bay. Apple had Steve. Every company needs a borderline celebrity CEO to keep that pack of jackals off long enough to succeed. Otherwise the second profits dip an "activist" shareholder swoops in and they get Bained.

    Think of it this way: You know how every layer of Management exists to protect employees from the next layer? The Shareholders are at the top of that, and your CEO is protecting you from them. If a few lucky shareholders can drain the value out of Apple like vampires think about how many billions their pocket for themselves. Sure, everyone else gets screwed, but that's what the "Winner Take all, I got mine, FU" stockmarket is all about. And if you think it can't happen because Apple's stock is set up to prevent it all it takes is one Carly Fiorina to undo all that.

    --
    Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
    1. Re:The problem is shareholders by Dahamma · · Score: 1

      Otherwise the second profits dip an "activist" shareholder swoops in and they get Bained.

      Except Apple has enough cash to take itself private if it wanted. Unless they blow through all of that it could never happen.

    2. Re:The problem is shareholders by thinkwaitfast · · Score: 1

      Someone who understands...

    3. Re:The problem is shareholders by Bing+Tsher+E · · Score: 1

      Sure. Apple can just take all their cash and go private. They probably even have rocket engines built into the basement of that new building so they can take off and land anywhere they want. Maybe buy an island somewhere in the Bahamas or something.

    4. Re:The problem is shareholders by Dahamma · · Score: 1

      They already have most of their cash stashed offshore, might as well move the mothership there...

  90. Re:Apple is doomed by mark-t · · Score: 1

    Apple is dead

    Did Netcraft confirm that?

  91. There are technical reasons why they don't do that by Anonymous Coward · · Score: 0

    On additive and subtractive color spaces: http://cruxcreative.com/rgb-vs-cmyk-when-to-use-which-and-why/

  92. It's Work Environment, Not Tech by ohnocitizen · · Score: 1

    I see a lot of comments talking about the tech and lack of vision. That's surely part of it. But that sounds like an awful work environment. If you can work someplace that isn't high stress and respects you as a human being (or is even, FUN), then of course you'd lean that way. Hopefully Apple wakes up and changes their tune.

  93. Re:Apple is doomed by KGIII · · Score: 1

    Apple now has so much money and such dedicated followers/aficionados that I'm pretty sure they can release 0 successful products for the next ten generations (human generations - not tech generations) and still have enough assets, on hand, to buy Finland and several of the higher ranking African nations. Apple has more money, currently, than quite a few countries have as their GDP. Their revenue is greater than the GDP of some countries.

    I'm probably preaching to the choir but the above is quite true (as far as I know - someone posted stats with links not long ago). They could probably go even longer just making 1:10 products a moderate success and 2:10 break even.

    As I sit here (and I'm told I have a good imagination) I am unable to think of a single realistic scenario where Apple doesn't exist for the next 200 years. I really can't. Aliens... Aliens might come and kick Apple in the nuts - then leaving the planet and taking all of Apples assets with them. Apple will be involved in the design of the Mr. Fusion. It'll probably be called the iFusion and people will still buy it just because it has an Apple logo on it.

    On that last part... At this point, I can't really blame them for doing so. I don't own anything but an iPod. I've owned some iStuff but my daughter's a fan and she "borrows" it, like borrowing my Carhartt sweatshirts, and I'll never see it again. She's borrowed my iDevices in much the same way she's borrowed my money. As much as I do not prefer iDevices, I can not say anything bad about them that is logical - other than price and that's subjective.

    To be clear, I do technically own a whole bunch of Apple shares. I have no idea how many. They are not in my play portfolio. I can find out if anyone really needs to know. I've also, oddly enough, probably purchased more Apple products than anyone else here. No, they weren't for me. Yes, I'm actually going to be buying more. Yes, I agree with their product choices and even made those choices for myself at times - I elected to buy them and was not forced to buy them.

    An example of the latter is that I'm currently waiting to find out if they'll give me a damned discount if I buy 28 (the number has gone up) iPads for a children's wing in a hospital. No, I'm not entirely sure how I get into these situations. Yes, I feel a bit conned. However, they're cute and tough kids. I've met some of them and couldn't put up with half their pain and would shoot myself if my own life had such a bleak outlook. Oh, no, I do not tell (or indicate) such thoughts to the children when I visit.

    --
    "So long and thanks for all the fish."
  94. Re:Apple is doomed by KGIII · · Score: 1

    For some people, and I make no claims other than that of observation, it's a bad thing if you're not an extremist. If you're not an angry zealot, you don't care enough. That could mean (to them) that you don't like a product, don't hold a political view, don't support a software license, and many other things. While not specifically applicable in this case, it should be noted, that they're heard saying things like, "If you're not with us, you're against us." I'd further add, a non-sequitur is the most minimal of their logically fallacies in many cases. It's also their most frequent.

    So, the person you're replying to probably believes that if you're not 100% invested (emotionally and financially) then you're not a "believer." It'd be, and you know this, completely moronic to invest everything in one single entity - in the vast majority of cases and certainly in an 401k designed to give steady growth and provide for a reasonable retirement. But, if you don't invest completely, that means the company is a complete and utter failure and proves you have no faith in the company.

    It goes well with many other thinking patterns exhibited by this group of people. I think they exist for most any belief and, it would appear, they even exist for this.

    They remind me of children... "If you love the tree so much, why don't you just marry it?!?" (Kids still say that, right?)

    --
    "So long and thanks for all the fish."
  95. Re:Apple is doomed by LDAPMAN · · Score: 1

    You do realize Apple invests heavily in battery research and designs their own batteries?
    www.wired.com/2015/03/apples-new-battery-tech/
    http://www.patentlyapple.com/p...

    etc....

  96. Re: Apple is doomed by BasilBrush · · Score: 1

    The stock flatlined over the Ballmer years.

    http://media.ycharts.com/chart...

  97. Re:Apple is doomed by hey! · · Score: 1

    I really like Apple hardware. I bought the Macbook Pro I'm writing this on from a Mac fan on the upgrade treadmill. I'm not a big fan of MacOS, I prefer Mint or Xubuntu, or if it's a server, Debian, but MacOS works well enough I can't be bothered to replace it since I do most of my work in virtual machines anyway, and now increasingly in the cloud. Given the build quality a used relatively high end mac is -- not exactly a good deal, but a good enough deal for hardware you like.

    Anyhow, having lived to see Digital Equipment go from a tech juggernaut to being sold off to Compaq, then seeing Compaq sold to HP and HP turn into the sick man of the computer industry, I'd say don't be making any 200 year predictions. The thing that keeps a company going is cash, which Apple is swimming in, but a few years of lackluster profits and investors will start to think about better uses for that cash (e.g. selling the company's parts off and pocketing the proceeds).

    --
    Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
  98. Re:Apple is doomed by BasilBrush · · Score: 0, Flamebait

    Let's put this another way. Apple products are 80% marketing and 20% technology.

    Reality: Apple's biggest competitor is Samsung. Samsung's marketing spend dwarfs Apple's. When you have great products, the word of mouth marketing comes for free.

    The idea that Apple is mostly marketing comes from people that don't understand why most people consider Apple the best available tech products. Either the one they buy, or the one they aspire to buying. Because they don't understand it they assume it must be mostly marketing rather than technology. But it's neither, it's design.

  99. Re:Apple is doomed by BasilBrush · · Score: 1

    At what point do you imagine Apple will be unable to produce products? Duh!

  100. Re: Apple is doomed by dunkelfalke · · Score: 1

    Rolls Royce is gone. Bought by BMW more than a decade ago. The gas turbine manufacturer still exists, though. Lamborghini is gone, it is owned by VW now. Rolex has a cheaper brand (Tudor). What was your point again? X

    --
    "It's such a fine line between stupid and clever" -- David St. Hubbins, Spinal Tap
  101. Re:Apple is doomed by KGIII · · Score: 1

    If you promise to not be too pedantic... I'd like to ask...

    Do you mean a computer or a iPad/iPod type of computer? So, a bit more specific would be good. (Yes, I know they're both computers.)

    The iPad/iPod are a bit locked down, walled garden, devices while I see a computer as being more open. With both the iPad/iPod it really is (and this ties in with your "what for" part) are devices also made popular by what developers are able to do on it. There's a limit to what can be done, reasonably, and I'm thinking the least limit idea would be good.

    My thinking is, perhaps wrong, that a more open device would be better in the long-run. A bunch of neat hardware, put together well, and someone will find a creative way to use it for you. Apple doesn't have to provide all the benefits - developers can. They can do so on a more closed system but I'd expect something that is more open to have greater potential.

    Hmm... I'm not articulating that as well as I'd like. Ah well. Hopefully you can figure out what I'm thinking/asking. Also, it's not what will Apple do that I'm interested in. I'm interested in what *you* would do.

    --
    "So long and thanks for all the fish."
  102. Re: Apple is doomed by bagofbeans · · Score: 3, Insightful

    Agreed. In a nutshell, OS upgrades should not invoke learning curves.

  103. not nokia maps. by Anonymous Coward · · Score: 0

    Just a point of order, as I've been with HERE since before Nokia, when we were called NavTec. Apple maps has nothing to do with us. They built it in house after their deal with Google ended. That was a disaster, as you may remember. Apple then poached some of our employees to fix their app, but they have never used our technology and I don't think (although I am not sure) they use our data either. It was Microsoft that bought our tech.

  104. Re:"Jobs was a salesman." -- Seriously? by drinkypoo · · Score: 1

    Previously, everyone else had to either hand-draw everything or use Letraset catalogs and buy individual fonts at a particular size on transfer sheets

    And of course there was a fairly long period of time where people would send the copy out to be typeset and printed, then they'd get the lino back and physically cut it up with an xacto knife or whatever and then hot wax it down to the board... holy shit that was annoying

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  105. Re:Peanut Gallery attempting to manage Apple again by drinkypoo · · Score: 1

    Umm... care to inform us what Apple has done marketing-wise but to claim they reinvented the wheel every time they came out with a new device?

    They also like to claim that vendor-lock in is different thinking, or that buying a computer that you can't even open without a special screwdriver and which Steve Jobs didn't want to even let you have an expansion port on is like smashing a fascist state.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  106. Re:playful workdays?! lots of nonsense criticisms. by justthinkit · · Score: 1

    I think I merged your two scenarios -- big and small companies -- together when I responded. And you never used "fun" but I did. Even though I hate the word "fun" as it is usually so poorly defined: "My idea of fun is to scare the snot out of you when you come around the corner!" So, mod props to you.

    --
    I come here for the love
  107. Re:Apple is doomed by drinkypoo · · Score: 1

    Other big money areas are battery technology. Imagine if Apple could put out a smartphone with a patented battery technology that lasted 1 month between chargers, that would be a game changer and everyone would flock to it.

    Right, but Apple doesn't spend money on fundamental science. They would have to buy such a patent just like anyone else would, and there's basically endless money in licensing such a patent to everyone and not just Apple, so nobody in their right mind would sell it to them to begin with.

    Material science, vehicle engineering, and embedded medical devices will also be other larger growth areas.

    Right, but again, Apple doesn't do material science research, they don't do vehicle engineering, they don't do medical research beyond the most trivial product testing. They're not doing biotech. The only place they seem to be doing significant research that is clearly a growth area is in automobiles, where they are dramatically behind Tesla... which is why we are discussing this article.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  108. Re:playful workdays?! lots of nonsense criticisms. by Anonymous Coward · · Score: 0

    Apple has ~76,000 employees -- there will be "good" departments and "bad" departments, but to paint the entire company with the brush used by the Guardian article is just incorrect.

    I work for Apple (that's why I'm posting as AC) but I do not speak for them. The article is wrong on just about all points. The only thing they're right about is secrecy -- it is a secretive environment and I don't see why that's bad. The #1 source for leaks and IP theft is internal employees (in ANY company) and Apple does a great job of keeping a lid on theft.

    "Negative, so strict, so harsh"? No way. I am surrounded by smart, competent, supportive co-workers, have great work-life balance, and have never been yelled at or demeaned. I work 40h a week, more if I WANT TO (and I usually do because I love my work).

    The food is not free...which is good else I'd be snacking all day and gaining weight. Even if I spent $15 a day on food in the (excellent) Apple cafeteria (a high estimate) that amounts to $3900 a year (5x days/week, 52x weeks/year). It's really not that impressive a benefit relative to total compensation (salary, RSU's, healthcare, 401k match, employee stock purchase plan, etc.)

    I've worked at a typical Silicon Valley company with the ping-pong table, free snacks, unlimited vacations, etc. and I do not want to go back. Apple is where the adults work.

    The absolutely most incorrect quote in the article is "Apple’s not an engineering culture". I can't overstate how wrong that is.

  109. Re:Apple is doomed by AK+Marc · · Score: 1

    I kept mentioning PC and Mac. A full-on Intel PC. Worn on the body. The parts that normally go in the case around a belt. A full i7 processor, and all that. An iPad isn't a Mac. If it weren't that, then you have an iPhone in a pocket with a bluetooth headset monitor, and bluetooth keyboard. We can do that today. Maybe that would be second step. The iPod to the PC. But someone should be able to play Crysis 7 in 3D VR with a wearable PC, or whatever the benchmark PC game is.

    Apple never wins from "open device". Sure, some customers prefer it. But Apple has proven most prefer usability over "open". The walled garden isn't for everyone, but it does work.

    Like last time. Apple came first. Apple set the bench mark. Then came an open competitor. The open competitor sells lots, but doesn't make as much profit. The idea of a small, usable smartphone that's all screen wasn't first with Apple, but Apple made it popular, and opened it up for others to follow. If we didn't have Apple, we wouldn't have Android. Windows phones were everything the iPhone was, long before the iPhone, just done poorly. The Windows Pocket PC phone pre-dates the iPhone by about 7 years. And it wasn't until after iPhone when we got the first Android versions.

    As for what I'd do, rather than Apple, I really want AR. Better than self-driving cars is a HUD built for driving. Put it in a AR headset and you can fix most traffic problems. Optimal speeds for coasting to the stopping cars. Visible traffic patterns analyzed to minimize braking and increase economy and decrease travel time. Warnings for the bad drivers. Highlight errors in driving to improve driving with real-time feedback. Adaptive driving AR designed in the bad driver to increase safety, and in the good driver to improve efficiency.

    Now, that could be met with a PC in every car, or wearable computers.

    That's another idea. Forget the idea of the PC. Move to the SC. Shared computers. You walk into the McDonalds, and you don't join your computer (or handheld) to their WiFi, but you walk into the McDonalds with your Open Computer headset and keyboard, and McDonalds spins up a personal VM (PVM)locked down to web browsing. And you connect your KVM to PCs, rather than connecting your PC to networks. Walk into work, and your worn KVM connects to the "desktop computer" at work. You do work. Done there, go home. Hop in your car or the bus, and get a PVM on there. Do what you want, and leave when done. You'll have some local storage, and some cloud storage to choose from for things that persist beyond the PVM session.

    There, that's the seed for what I'd do. At your work computer, you wouldn't use a PVM, but an AVM (application virtual machine). Want to run Word? It spins up in its own AVM. The VMM (vitrual machine manager) would manage the VMs much the way we manage windows of apps now. Work, being work, wouldn't limit you to a single browsing PVM, like McDonalds would. Compute is cheap. VM management is easy. We just don't have anyone bringing it all together.

  110. Re:Apple is doomed by Anonymous Coward · · Score: 0

    But none of those "premium" brands commanded 50% of the market.

    At some point the $100 cell phone will be good enough, and then Apple is in big trouble. The only thing saving them so far is that for some reason the hardware prices aren't dropping the way they normally do, because even quality Android phones have remained expensive. But at some point a Chinese company will solve the price problem.

  111. Re:Apple is doomed by AK+Marc · · Score: 1

    iTelevision is called Apple TV. It may not be what you want, but it's already out there. Buy your TV as a monitor, and plug in Apple TV. Make any television a display for Apple TV.

    Apple doesn't care if you prefer Plasma for its better colors and blacks, or LCD for the higher resolution per cost. So no need to stock billions of options of TVs in Apple stores. Go to the other stores and get your TV, then come to Apple to get the device that makes it work better.

  112. Re: Apple is doomed by Anonymous Coward · · Score: 0

    It it doomed in the sense that it is the next HP. Basically a ghost of its former self.

  113. Re: Apple is doomed by Ol+Olsoc · · Score: 1

    Rolls Royce is gone. Bought by BMW more than a decade ago. The gas turbine manufacturer still exists, though. Lamborghini is gone, it is owned by VW now. Rolex has a cheaper brand (Tudor). What was your point again? X

    That you are not terribly quick on the uptake. Whoosh for maximum levels of whoosh. Who owns any of these companies has nothing to do with my point.

    My point is that there are people in this world who will pay for quality. There are also people who want rock bottom cheap and will stop at nothing to get the cheapest poorest quality they can get.

    I learned a long time ago that cheaping out only ensures cheap. You don't have to pay top dollar for everything, but if your metric is that apple isn't competitive because they are overpriced, then go out and buy a Digiland Tablet. Now to your smashinig ripost and utter destruction of my entire premise, which is somehow declaring these outfits don't exist any more, or that all Rolex watches are cheap bacause of producing a less expensive model....

    Here is Rolex http://www.rolex.com/ Go tell them that all their watches are the equivalent of Swatches because they have a less expensive model.

    Here is Rolls Royce. https://www.rolls-roycemotorca...

    Since they are "Gone" as you put it, you might do the company and the dealerships a favor in telling them they are selling air or something Get on that, and tell me how that works out for ya. Gotta put these idiots straight.

    Go tell them they don't exist any more

    Here is Lamborghini http://www.lamborghini.com/en/...

    More air being sold, eh?

    Go tell them they don't exist any more.

    --
    The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
  114. Re: Apple is doomed by Anonymous Coward · · Score: 0

    Is google big enough for you? Android is more used than ios.

  115. Happens to any 'on top' company by Imazalil · · Score: 1

    Won't this exact thing happen to Tesla once they plateau? Things move much slower in the auto sector, but Tesla hits 50% market share in a few years/decades, then they'll be facing the exact same problem. They'll be part of the old established club and fancy new startups will be taking all their talents.

    This is just how it works. More at 11:00.

    1. Re:Happens to any 'on top' company by Bing+Tsher+E · · Score: 1

      Tesla can't hit 50% market share.

      The taxpayer base can't afford that.

  116. Moms, Dads, Boys and Girls by unencode200x · · Score: 1

    My insight is mostly financial but I've given it here before. While there is no doubt that Apple is a great, very profitable company, people often exaggerate something they heard somwhere and the facts don't support it (mostly things like Apple's profts are larger than the GDP of Australia or whatever). Whatever, I think Apple is awesome. In my house we have at least 15 iDevices/Macs and maybe 6 PCs and other assorted things like GoogleTV and Amazon FireTV.

    Now, this is just my observations as a geek dad. I have 5 kids, including 3 pre-teenish girls that have like a bazillion friends. They hang out at our house all the time (we're sort of the neighborhood hub I guess) since my wife stays home and takes good care of all the kids. We have a lot of fun things to do and really good wireless, technology, and toys.

    Anyway, what I've notcied is that for the girls Apple products are a status symbols. They bling their iPhones, iPods, watches, all that stuff.

    The boys, however, have very little interest in Apple. They like things they can take apart (perhaps metaphorically as well) and that aren't so "girly" or whatever. Moms and girls have iPhones. But the boys around here (and man of their dads) don't use iPhones. iPhones are regarded as girly. My son has an iPhone and he won't take it anywhere. It just sits until the battery drains and I recharge it. I have to stick it in his bag when he leaves so he has an emergency phone. He's embarrassed by it.

    Remember, iPhones are almost 2/3's of Apple's revenue. That's a lot of eggs in one basket.

    Now, before you go calling me sexist, an Apple hater, or whatever.... I spend a lot of time with all my kids, especially the girls, on STEM, hacking EV3s, showing them what's possible with technology and just having fun with it. I am a coach at a robotics league and I do some extra things to encourage girls to join, explore, and stick with it. Same thing at work. I realize that there are some barriers for them and I'm trying to help them (as best I know how) to not let them get in their way. Also, I'm one of the dads that owns an iPhone because I like them and it helps keep the girls happy.

    I also wonder about the Facebook effect (is that even a term?). I don't know a single kid under 18 that's on FB, they're mostly on Instagram. They don't want to be on FB so their parents can't see what they're doing. I have iCloud Family Sharing set up and the kids give me grief about that. But it's more than that, it's natural for kids to want to do their own thing. If mom and grandma are using iPhones I *guarantee* you kids won't be for long.

    You might thing I live in some back-country, hill billy, place and perhaps there is a bit of that, but I live in the Midwest near Chicago in a somewhat progressive area.

    --

    Chance favors the prepared mind.
    Perfect is the enemy of good.
  117. Just click-bait... listed as Facebook as a winner. by CraigCruden · · Score: 1

    I read the report and it gave examples of places that are beating out Apple for talent - Google and Facebook. I can understand Google being competitive but Facebook? I remember reading many times how Facebook was not a place to work if you wanted a challenging and interesting work experience... Sorry, but I don't believe Facebook has better tech challenges than Apple.

  118. My guess? by Sycraft-fu · · Score: 2

    My guess would be that until we see something from this, it is just random speculation from a business site. Given that this article is literally from a month ago and is all hearsay, well let's just put a hold on making and kind of conclusions until there some actual information, shall we?

  119. Retina iMacs DO have wide gamut displays by Anonymous Coward · · Score: 0

    For all your wanking about the greatness of wide gamut displays you seem totally unaware Apple is already there with the retina iMacs, and no doubt the phones will soon follow.

    The whole premise is absurd really; industry-leading ARM chips, fingerprint sensors, high-accuracy pressure-sensitive touch panels, etc are in-house designed and take great advantage of the software-hardware integration have all been integrated into Apple products in the last few years. Plus a new open-source programming language that is hugely popular. Yes, it's frustrating there are things we don't know about until they see the light of day (there are always rumors, or things inferred from patents like in this case).

    You seem to think Jobs released a revolutionary new product line every year or something. iMac, iPod, iPhone, iPad... An average of 4-5 years between each of these things, with straightforward incremental improvement for each product after release. He wasn't a wizard, FFS.

    1. Re:Retina iMacs DO have wide gamut displays by muecksteiner · · Score: 1

      P3 and Adobe RGB != true wide gamut. All these are still beneath what you can achieve by adding some near-monochrome cyan and purple. And perhaps splitting green into two colours.

      Note that I am still talking about additive colour mixture here. Just mixtures that have more than three primaries.

  120. Re: Apple is doomed by cyber-vandal · · Score: 1

    They succeeded in growing their server and database market where they don't have a monopoly and pushed their way into the console market where they don't have a monopoly either. Google have had a similar number of failures but no one ever seems to jump on them. They didn't fail, they just became boring like the previous monopoly, IBM.

  121. Re:Apple is doomed by Dahamma · · Score: 2

    Actually, Apple is already seeing it. Their forecast for iPhone sales is way below last year. Probably partly because people are looking for cheaper phones, and early because they are keeping their old ones longer.

    Of course a lot of this has to do with the fact you can't sustain the growth of a high end product like the iPhone once you have already reached all of those who can afford it; the new customers are going to have to start coming from countries and income classes that just can't afford a $600 phone.

    I have another theory about this decrease in sales, though - now that all of the carries in US are switching from subsidized contracts to bring-your-own phone and/or a leasing model, people are finally starting to realize just how much they have been paying for their phone hardware over the years, and it's made them a lot more price-conscious about their phone purchases.

  122. Re: Apple is doomed by Dahamma · · Score: 1

    That would hurt Apple as much as Google, and maybe more.

    Google pays Apple more than $1B a year to make it the default, as well as a share of ads served on iOS, estimated at being up to another billion. Looking it up, Google made about $9B on iOS ads, but only about $4-5B was from mobile Safari (the rest is from in-app ads, etc).

    Even if the default was not Google, many users would just change it back to Google (I know I would - Yahoo and Bing suck ass), so say Google would lose $2-3B in revenue but then save $2B in payments to Apple. So it's a good deal for Google, but not a great deal. And, it's a also a good deal for Apple, because unless can find another ad provider who will pay more and generate more ad revenue, Apple would lose some amount that $2B a year they get from Google.

    So, they are both making a reasonable return on the deal, and would both lose out if they cancelled it. Which makes sense, they are both very well run companies who don't throw around money without understanding their return on investment.

  123. Re: Apple is doomed by Anonymous Coward · · Score: 0

    If they had to actually pay tax

  124. Re:Apple is doomed by Dahamma · · Score: 1

    Yeah, seriously, it really doesn't matter what they put in the iPhone.

    As long as they follow their current annual strategy of "even year, increment number, slightly redesign case, odd year, add an S, hype a bit more RAM and CPU in a live announcement in San Francisco" they are pretty much guaranteed to bring in $200B a year for the foreseeable future...

  125. Re:Apple is doomed by Dahamma · · Score: 1

    Most children first exposure of computing is thru Android. Maybe this is not noticeable in the USA but there's like 7 billion people in the world and you can buy an Android phone for a few dollars.

    Wow, you really just don't get Apple's business, do you? They don't care about consumers looking for a low end phone, their business is focused on huge profit margins selling at the high end of the market. A big part of Apple's continued growth is due to the fact that the iPhone's high price and reputation makes it a status symbol in Asia. Tarnishing that with ultra low-end products won't help them. They'd rather sell one iPhone at $200 profit than 10 Android phones at $10 profit.

    (actually, this article claims LG's profit margin has dropped to $0.01 per Android phone. And HTC has lost so much money selling them they are on the verge of bankruptcy).

    Market share doesn't really matter in this case, it's the portion of the market they control that matters. And even if that weren't the case, as long as the total market is increasing all companies can grow regardless of market share changes.

  126. Re: Apple is doomed by thinkwaitfast · · Score: 4, Insightful

    should not invoke learning curves.

    That's the worst. As the techie in the family (including the families of friends and distant relations), even though my job has nothing to do with computers other than I use them at work, I'm constantly bombarded with questions like why won't my internet work. Fine, I'll help, should take 20 seconds and save someone from a lot of misery. Wait, where did all of the settings pages go? Google for ten minutes, wrong version, google another ten minutes...an hour later the internet is working again. W.T.F. The only thing these people use a computer for are solitaire and chrome.

    Google pulls the same crap. Yes, I can figure it out. Yes, I have much better things to do than learning a new interface for zero productivity gain. People have been using the same interface to drive a car for the last 100 years. If car companies operated like software companies, besides being all dead now we would have gone through joysticks, paddle wheels, slider buttons, push buttons, hand gestures, foot pedals, voice control and mice just to make a right turn. And the left turn would have yet another interface. And they would alternate between them on different models.

  127. Re:Apple is doomed by thinkwaitfast · · Score: 1

    engage in monoculture investing?

    That's what Warren Buffet says to do....

    Do not put your eggs in many baskets. Put all your eggs in one basket – and proceed to watch that basket.

  128. Apple exists for advancing state of the art by SuperKendall · · Score: 1

    Even if you ignore the fact that any chip designers would find Apple the only interesting place to work at currently, Apple is also the one advancing web browsers (WebKit), compiler toolchains (LLVM) and even one of the few companies doing really unique work in computer language design (Swift) along with all of the integrated tooling (Xcode) to make it happen...

    There is not a single large computer company I would consider working for outside of Apple.

    The people who don't want to work there as per the article are a bunch of whiny losers afraid of hard work.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:Apple exists for advancing state of the art by Bing+Tsher+E · · Score: 2

      Apple is also the one advancing web browsers (WebKit),

      Wasn't that the KDE web browser from Linux??

      Isn't Swift the language that even Apple still isn't doing much substancial with? I bet the Swift compiler is still written in a variant of C.

      There is not a single large computer company that anbody with a creative spirit would work in today. That's like working for an Office Equipment company. Hay! Cool! I have a job at Steelcase making modular cubicle compnents!!

    2. Re:Apple exists for advancing state of the art by SuperKendall · · Score: 1

      Wasn't that the KDE web browser from Linux??

      In the same way a Model-T was a kind of car, we've moved on a lot since then.

      Isn't Swift the language that even Apple still isn't doing much substancial with?

      Nope, it's the language that is widely replacing Objective-C now pretty much everywhere. People have no idea of the real rate of adoption which is massive.

      There is not a single large computer company that anbody with a creative spirit would work in today.

      That is not true; as I stated I would work in Apple, in large part because Apple does in fact make heavy use of creative energies and they have great projects in many fields.

      The only reason I've not even applied is I really, really don't want to work and live in California and they have limited opportunities outside the state.

      --
      "There is more worth loving than we have strength to love." - Brian Jay Stanley
  129. Bring back Sculley and his management style. by sethstorm · · Score: 1

    He not only saved the company from itself, he also wasnt invested in being an outright spook with the company.

    --
    Twitter supports and protects racists - by smearing their critics with the "Hate Speech" label.
    1. Re:Bring back Sculley and his management style. by Bing+Tsher+E · · Score: 1

      Apple's current consumer product focus is the equivalent of Sugar Water for kids.

      Sculley already addressed his opinion about that kind of thing.

      I saw it coming when everywhere on soda pop caps there were 'free iTunes song' advertisements emblazoned, back in the early to mid 2000's.

  130. Re:Apple is doomed by thinkwaitfast · · Score: 1

    When products that it's competitors sell are so inexpensive or even free nobody would think of paying for them.

  131. Re:Apple is doomed by thinkwaitfast · · Score: 1

    bought the stock

    I have a good friend who did just that - and at the time we all thought he was throwing his money away; it seemed really stupid. Unfortunately (for him) he sold it all as soon as it went up a little bit.

  132. Whoooooooshhh!!!!! by Anonymous Coward · · Score: 0

    Right over your idiotic head.

  133. Re:Apple is doomed by Anonymous Coward · · Score: 0

    Michael Dell now owns Dell, and we'll see in five years whether he can bring Dell back the way Jobs brought back Apple.

  134. You know the worst part of using a Mac? by Anonymous Coward · · Score: 0

    Having to explain to your parents why you are gay.

  135. Re:Apple is doomed by mjwx · · Score: 1

    Lamborghini - too bad they didn't copy the Yugo or Ford Pinto. Now they are on the dustheap of history

    Rolls Royce - A sad story. Gone out of business because they just didn't realize that the only metric in cars is cheap.

    Ironically these two companies are the exact opposite of the point you're trying to make.

    Both Lambo and Rolls have been bounced around between owners for decades, bought up by starry eyed companies, sold when they realised they weren't making much money from halo cars. In the 90's Lambo changed hands 3 times and wasn't really profitable until Audi/Vokswagen got a hold of them and mass produced the Gallardo (the single model has accounted for half of Lamborghini's sales through out it's entire history). Lambo is doing well by producing lackluster cars these days (the Hurracan is not as exciting as a Gallardo was, I have driven both, its not hard to find a place where they let you track supercars for about US$4-00 a pop).

    Rolls is the same, Vickers sold it to Volkswagen who sold it to BMW who have diluted the brand. The story is similar with most supercar brands, I pretty much consider it the death knell when a supercar brand introduces an SUV to cater to the mass market.

    If you want to see real incest, look up a chart of who owns who in the automotive world.

    --
    Calling someone a "hater" only means you can not rationally rebut their argument.
  136. Re:Apple is doomed by MikeKD · · Score: 1

    engage in monoculture investing?

    That's what Warren Buffet says to do....

    Do not put your eggs in many baskets. Put all your eggs in one basket – and proceed to watch that basket.

    The thing with Buffet is that he probably owns the basket; that makes it a lot easier to monitor (and make corrections).

  137. Re:Apple is doomed by scarboni888 · · Score: 1

    It wouldn't be the first time Apple snatched defeat from the jaws of success.

    And this time Steve Jobs will not be returning to bail them out.

  138. Cook Mandate Killing Apple by Anonymous Coward · · Score: 0

    Cook Mandate: Hire ... The Queer.

    Could be that Apple has the largest LGBTQ work force on planet Earth.

    Trouble is that putting a perversion or sexual preference as a hiring mandate, and paying a graduated scale for L, G, B, T and Q (Queers get the biggest pay check) who do not have any education, skills, training like knowing what BASIC, let alone C++ is, could be Cook's death wish. We wish Cook, bon voyage.

    Ha ha

    PS All this "Virtual Reality at Apple" started when a "confidont" gave Cook a bootleg VHS tape of the movie "Brainstorm". Now Cook has ordered a significant number of Apple employees who really do know C++, to build him his Gay Sex machine, like the virtual sex episode in the Movie that rendered an employee "stunned" for several months, in the movie story line.

    Big Bang Theory

  139. Re:Apple is doomed by fluffernutter · · Score: 1

    But that isn't a new product. They can only milk the iPhone cow for so long, and that time is coming to an end.

    --
    Laws are rules for the court, but merely a bottom bar to hit for life. Think beyond laws in your actions always.
  140. Re:Apple is doomed by Anonymous Coward · · Score: 0

    Google is destined to dethrone Apple financially. Have you ever heard of the bell curve analogy? What goes up, comes down. Period. Read up--you may learn something.

    --M

  141. Re:Apple is doomed by Anonymous Coward · · Score: 0

    >As I sit here (and I'm told I have a good imagination) I am unable to think of a single realistic scenario where Apple doesn't exist for the next 200 years.

    The people assessing your imagination are not very skilled. :)

    How about a private equity firm doing an LBO of Apple, re-organizing the company to "unlock" efficiencies, paying itself special dividends and fees for its management expertise, and then re-floating the shares in an IPO a few years down the line?

    I'd be surprised if Apple could survive even 10 years of that kind of financial engineering.

  142. Re:Apple is doomed by Dahamma · · Score: 1

    Dairy farmers still exist, and milk isn't a particularly new product.

    If people upgrade their phone every 2-3 years (and that has been the trend), there isn't a need for a "new product". Of course, Apple wants to grow and diversify so they will come up with new products, but that's not strictly necessary for a business to succeed.

  143. Re: Sad they are not doing anything much these day by Anonymous Coward · · Score: 0

    Google are an advertising company. They're not particularly innovative.

  144. Re:Just click-bait... listed as Facebook as a winn by dgatwood · · Score: 2

    I question Facebook, too. I can't imagine anybody in their right minds wanting to work in Menlo Park. IMO, the peninsula is the worst part of the Bay Area in which to work. From anywhere that mere mortals can afford to live, figure half an hour of driving at two miles per hour up 101, and an hour driving back in the evenings. That entire time is basically spent just going through Palo Alto.

    And if you don't eat at FB's cafeteria (I assume they have one—I've never worked there, just near there), good luck finding any food at all. There are two tiny shopping plazas that have a couple of restaurants, none of which are walking distance from anywhere. The parking lots are full from about 11 to after 1, so you either drive around for ten minutes waiting for parking or drive a couple of exits up the 101.

    Compare this with, for example, Apple, where there are probably a dozen restaurants within an easy walk of the main campus, and where you're right at the confluence of two major highways, one of which is usually passable at any given moment, and right next to De Anza, which is a viable city street alternate for 85 if you're heading south towards Los Gatos, Saratoga, or Santa Cruz or north towards Sunnyvale. (Unfortunately, Stevens Creek isn't a viable city street alternate, in my experience, thanks to very poorly timed traffic lights. Otherwise, Apple's location would be utterly amazing.)

    But Google stealing people from Apple? Sure. It happens all the time. And startups steal people away from both of them. Honestly, Apple is a victim of its own success in many ways. Nobody goes to Apple thinking that they'll get stocks and options that will skyrocket in value these days, because the stocks aren't going that direction at any appreciable rate. And lots of the old talent made enough money off of AAPL to let them retire, so the company would have to be God's greatest gift to humanity if it wanted to retain most of those folks.

    --

    Check out my sci-fi/humor trilogy at PatriotsBooks.

  145. Re:Apple is doomed by Anonymous Coward · · Score: 0

    Apple's management is the best in the industry.

    Damning the industry with faint praise?

  146. Re:Apple is doomed by Bing+Tsher+E · · Score: 1

    A used relative high end Dell Latitude laptop is also a good deal. Much more a good deal that anything Apple. I paid $250 for my four year old i7 Latitude. It's even one of the models well supported if I want to make it into a Hackintosh.

  147. Re: Apple is doomed by Bing+Tsher+E · · Score: 1

    Nobody cares about those companies. Sure, they still exist. But they sell exclusively to the 1%.

    I would absolutely and completely love it if Apple became so successful that they only sold their products to the 1%.

  148. Re:Apple is doomed by Bing+Tsher+E · · Score: 1

    And as for peer pressure, you haven't seen anything until you work for a PC centric group that tries to force you onto Windows only solutions.

    We've all dealt with you Apple weirdos for years. A cranky old engineer that I had to work with back in the very early 90's comes to mind. He spent so much time ranting about his Macintosh and trying to get working engineering-grade software that would run on it, while the rest of us just did our work.

    Go back to Appleinsiders.com where you can feel safe.

  149. Re:Apple is doomed by dgatwood · · Score: 1

    Tesla is attracting engineers, because what they are producing seems something useful and world changing, while Apple products while nice, and remain to be great products. But Musk's empire Tesla, Space X, and SolarCity. are bringing grander changes to the world, Something that perhaps history will look back with fondness, on our generation and say we accomplished something. While the generation preceding this Apple was credited for the personal computer for the masses, the iPhone and iPads while wonderful technology are at best would be footnotes in history.

    No, not really. They brought PDA technology to the masses in a way that Palm et al failed to do repeatedly. Unfortunately, now that Apple has done that, there's really no more room for significant innovation in that space. The products exist, and the market is mature; you can make small, incremental improvements, but otherwise, the only thing left to do is to drive the price down to the point where everyone can afford one, and that's not likely to increase profits by much.

    Apple's biggest problem has nothing to do with coming up with the next iDevice, and everything to do with the flawed assumption that this "killer new device" should be an iDevice in the first place. Apple has gotten into a rut where every new product since the QuickTake (or, arguably, the iPod) has basically been a new variation on a computer. I mean, an iPad is basically a laptop without the keyboard. An iPhone is basically a smaller iPad. So when you look at it from a high enough altitude, Apple hasn't really come up with any new hardware products in two decades. Even the Apple TV is basically just a little general-purpose computer. Apple is basically a one-trick pony at this point, and they've had an amazing run at it, but like all companies that are too focused on a narrow area of technology, there's only so far that they can go down that path before the market becomes saturated. And eventually, a disruptive player will enter the market and start eroding its market share, and then the company will become another Microsoft, and that new disruptive player will become the next Apple.

    There's only one way for Apple to avoid that fate, and that is to expand its focus by building something that isn't just a glorified computer in a different form factor. Apple could do this either by disrupting an existing, struggling market or by starting a new market for a new class of products. That second one is hard, but the first one is easy. And Apple's existing technology could be used synergistically to dramatically improve the products in those markets.

    If Apple is willing to take on a niche market, the DSLR market has a lot of room for improvement. It won't ever be a huge market, but it is likely to remain a solid pro market for the foreseeable future, and would be easily disrupted by a company with the hardware engineering resources that Apple could bring to the table. And if they bought Canon (market cap 30.59B), they'd get a great collection of well-built lenses, good lens engineers, and a respected brand name that they could build upon. Now imagine a DSLR that integrates well with iOS, runs a better OS under the hood, and has a more capable CPU to allow for amazing features that just aren't possible right now.

    Apple could also buy iRobot and add iBeacon support to Roomba's existing Wi-Fi triangulation to produce an absolutely jaw-droppingly accurate automated vacuum system. It could automatically avoid areas that you mark as sensitive, use visual sensors to avoid sucking up your Lightning cables, and so on. It could tell the difference between the cat and a piece of furniture, and slowly creep up on the cat until it gets the message and moves. And they could bring the price down to something that normal people can afford, by taking advantage of the Apple hardware teams' skill at reducing manufacturing costs and increasing yields.

    Apple could buy Tesla, use their battery tech to improve Apple's laptops and cel

    --

    Check out my sci-fi/humor trilogy at PatriotsBooks.

  150. Re:Apple is doomed by Bing+Tsher+E · · Score: 1

    With just a little more focus and market research, Apple can probably become a company that sells exclusively to the 1%.

    Ooops. What sort of market share is that???

  151. Re:Apple is doomed by Bing+Tsher+E · · Score: 1

    $19 for the lightening. $8 for the micro usb.

    People figure it out after awhile. We're all cheap at heart, though some like to pretend at affluence by spending more on their credit card.

  152. Re:Apple is doomed by Bing+Tsher+E · · Score: 1

    You had to link to a fanboy site for your citation??

  153. Re: Apple is doomed by Karlt1 · · Score: 2

    Your anecdote of "everyone you know", has exactly what statistically relevance?

    Good thing we have data....

    http://download.cnet.com/blog/download-blog/apple-maps-vs-google-maps/

  154. Re: Apple is doomed by Karlt1 · · Score: 1

    If only there were a way to buy a lightning cable other than from Apple....

    I just bought one for $5 from 5 Below.

  155. Re:Apple is doomed by jcr · · Score: 2

    I've been putting pretty much all of my money into AAPL since 2002. It's worked out quite well for me.

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."
  156. Re: Apple is doomed by jcr · · Score: 1

    I do it because it irritates newbs.

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."
  157. Re:Apple is doomed by Wycliffe · · Score: 1

    Wow, you really just don't get Apple's business, do you? They don't care about consumers looking for a low end phone, their business is focused on huge profit margins selling at the high end of the market. A big part of Apple's continued growth is due to the fact that the iPhone's high price and reputation makes it a status symbol in Asia.

    This only continues to work as long as they maintain their reputation. Most people I know switch back and forth between iphone and android phones regularly. I have several android devices and several apple devices. My current primary phone is an iphone 6. At the next upgrade cycle, I will likely go back to android as I like google voice search better than siri and google maps better than apple's maps. I also like the flexibility and customization that you can get with an android as well as having more choices of phones. Apple is making lots of money because they have no competition on the iphone side while there is lots of competition on the android side but as everyone upgrade every few years, it would only take a couple years of people starting to prefer android (like me and many of my friends) for their profit margins to start to erode. As long as they can maintain a quality product and noone on the android side starts to get good name recognition then they will be fine but if they start to slip and people start jumping ship (to what they already know on the android side), it wouldn't take long for them to disappear.

  158. Re: Apple is doomed by Ol+Olsoc · · Score: 1

    Nobody cares about those companies. Sure, they still exist. But they sell exclusively to the 1%.

    I would absolutely and completely love it if Apple became so successful that they only sold their products to the 1%.

    No one cars, which is whty they are still in business.

    If I dumbed it down enough, would you agree that some people might pay a little for quality? Or is your bubble so strong - and it is in many - that you believe that low cost is the only metric? After all, I once saw a couple of Window's guys almost come to blows over a 5 cent difference in RAM price.

    There is an old saying - If you want high quality hay, you must be prepared to pay a fair price. However, if you'll take the hay after it's been through the horse, you can save a lot of money.

    --
    The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
  159. Re:Apple is doomed by zieroh · · Score: 1

    Old data is just that...old data. Apple needs to become much more price competitive if it is going to succeed in today's marketplace.

    You're not the first person to suggest that, and you certainly won't be the last. But you'll be just as wrong as everyone else who has said that for literally decades. Apple does not generally engage in the "race to the bottom" that so many weaker hands have succumbed to. HP, Dell, Compaq, Gateway, and even IBM took turns largely destroying each others PC business more than a decade ago. A whole new crop of phone makers, failing to take any lessons from history, have done the same thing recently. And yet, there's still no shortage of armchair quarterbacks insisting to their dying breath that Apple needs to lower their prices. Why? What is it about a race to the bottom that is so hard to understand? And why would any company willingly engage in that game when the outcome is -- at this point -- as clear as day?

    --
    People who say "sheeple" have about as much sophistication as an AOL user, and in fact are probably actually AOL users.
  160. Re:Apple is doomed by Dahamma · · Score: 1

    Most people I know switch back and forth between iphone and android phones regularly.

    And most people I know are religiously tied to one or the other (and the older they get, the less they want to change). ie. anecdotes are useless.

    Apple is making lots of money because they have no competition on the iphone side while there is lots of competition on the android side but as everyone upgrade every few years, it would only take a couple years of people starting to prefer android (like me and many of my friends) for their profit margins to start to erode

    And you don't think that's significant? Android's price advantage is due to the cutthroat competition that I mentioned in my previous post. What will happen when HTC, LG, Sony, etc give up on the market because it's not profitable? You will have Samsung on the high end and a couple Chinese companies on the low end. And who knows, once Samsung owns the non-iOS phone market, they could just dump Google and do their own thing. If that happens Android is much more at risk of irrelevancy than iOS devices...

  161. Re:Apple is doomed by BasilBrush · · Score: 1

    Free things are crap. You can get GIMP for free, but every designer I know uses Photoshop.

  162. Re: Apple is doomed by Anonymous Coward · · Score: 0

    My point is that there are people in this world who will pay for quality.

    This statement may apply to the Apple of the past, but they haven't been providing above average quality for more than ten years. Apple (or more precisely, Steve Jobs) discovered that people are willing to pay even more for good marketing than for good products and they rebuilt the company around that idea.

  163. Re:Apple is doomed by Anonymous Coward · · Score: 0

    On the other hand, Microsoft SQL Server is quite expensive, but PostgreSQL is free (and there are many similar examples, where the free product is vastly superior to many things that you can pay good money for). You picked a reasonably good example where this is not true, but in general, software is pretty much the one major exeption to the rule that paid is better than free.

  164. Re:Apple is doomed by Anonymous Coward · · Score: 0

    Where's the multi-billion dollar Linux company? Ooops there is none.

    You deny the existence of both IBM and Google?

  165. Re:Apple is doomed by Anonymous Coward · · Score: 0

    That was probably when they sold their factories about fifteen years ago.

  166. Talk to Hans Reiser by Anonymous Coward · · Score: 0

    Hans Reiser might have some insights on killer devices.

  167. Here's an idea by Anonymous Coward · · Score: 0

    A Macbook with a current friggen GPU. Especially for the prices that get charged.

    *flips table*

  168. Re:Apple is doomed by stealth_finger · · Score: 1

    And as for peer pressure, you haven't seen anything until you work for a PC centric group that tries to force you onto Windows only solutions.

    Until you go to work at a place that is 'mac' and they force you to use that above all else. The amount of times I've heard people say macs are better at ... but no one can ever give a reason why.

    --
    Wanna buy a shirt?
    https://www.redbubble.com/people/stealthfinger/shop?asc=u
  169. Re:Apple is doomed by stealth_finger · · Score: 2

    The idea that Apple is mostly marketing comes from people that don't understand why most people consider Apple the best available tech products. Either the one they buy, or the one they aspire to buying. Because they don't understand it they assume it must be mostly marketing rather than technology. But it's neither, it's design.

    No, that's marketing. Without the marketing, people will see the nice looking device in shops, notice it's practically twice the price of equivalent models and move on. Sure enough they would still get sold but nothing like the numbers they do. You'll notice a lot of iphone users aren't exactly the premium customer.

    --
    Wanna buy a shirt?
    https://www.redbubble.com/people/stealthfinger/shop?asc=u
  170. Re:Apple is doomed by teg · · Score: 1

    While I like Apple's products, it's certainly plausible that it doesn't exist at some point in the future. Before the iPhone, Nokia was the king of the hill - and today, they are in no way recognizable. While it's hard to imagine what an disruption will be, we know they will exist.

  171. Re:Apple is doomed by KGIII · · Score: 1

    They can last, for a very long time, without a successful product. Even moderate success means they'll be able to stay afloat from now until 100 years from now. Hell, they can probably drop half their cash-on-hand assets and buy a country and *STILL* be afloat in 100 years, even if every new product is a complete flop with a negative profit.

    They have BILLIONS in just cash reserves. If they tried to build a Scrooge McDuck tower, to dive and swim in the cash, they'd probably bankrupt the mint of several nations. They probably couldn't even store all of their cash, in physical form, without having built the tower.

    --
    "So long and thanks for all the fish."
  172. Re:Apple is doomed by Ol+Olsoc · · Score: 1

    And as for peer pressure, you haven't seen anything until you work for a PC centric group that tries to force you onto Windows only solutions.

    Until you go to work at a place that is 'mac' and they force you to use that above all else. The amount of times I've heard people say macs are better at ... but no one can ever give a reason why.

    Since I've used and supported both Windows (or MS-DOS) and Macs since the late 80s, I'll tell you why.

    Longevity - Since I've been buying, using, and supporting both systems, the replacement rate for Windows machines is roughly 1.5 times the replacement rate for Macs.

    Construction - I've never cut myself working inside a Mac. Some WIndows machines are so progressed on the race to the bottom, they don't even remove the sharp edges from the stamping. That has improved somewhat, but still behind Apple's construction. Failure rate much lower on Apple machines -The worst plroblem I had with Apple's was with the dreaded electrolytic cap failure. I was lucky in that the replacement cycle on our Macs kept me out of most of that. I only had an Xserver power supply go down. Fortunately Cupertino had a new one for me when I arrived at work the next morning. That was it, aside from the occasional hard drive or RAM issue. The Dell servers we had had the same issues, based on some Chinese Electrolytic company was using a bad recipe for the electrolye in the caps.

    Service - When I have had the opportunity to use it, I'll give an example. One evening I had an apple Wireless mouse go bad on my personal machine. I saw that the electrode contact on the mouse had jiggled loose, so I called Cupertino. After convincing them that it was indeed the problem - understandable because most the time its a battery issue, they told me to send it back. They mailed me out a box with a new mouse in it, which I got the next morning, with instructions and shipping lable to send the old one to them, so they could do a postmortem on it for QC. So I had a new mouse about as quickly as possible from California to the east coast. All on Apple's dime.

    Off warrantee issues on Windows machines are usually cured by buying a new Windows machine. And the few times I've had to ship something out, it usually took a long time - and time is money, which is why I sometimes cure warranty issues with a new machine.

    Operating system follies. At this point in Windows, I'll regularly see XP, Vista, 7, 8.1, and W10. OS X, is generally only a couple OS' to pay attention to, and they are very similar. At the point I retired from my day job, a few years back, my workplace like so many others, was still running XP, two versions behind Vista and was experimenting with W7 on a couple machines. Never had to do that with OS X.

    Flexibility - I can run a lot more applications, because I can run Windows on my Mac. Parallels or Bootcamp. I use Bootcamp and W7 because I like the direct hardare access instead of squishing everything Windows through the processor.

    Unix. Between OSX Unix and Linux, the Windows system is becoming the outlier.

    Only my experience, so I'm not trying to argue from authority. Both machines work and do their jobs, but if I had to choose only one computer, it would be a Mac Pro, and run bootcamp and W7 or 10.

    --
    The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
  173. The Guardian by Anonymous Coward · · Score: 0

    Seriously, this is like an original Apple story on slashdot. Hardly an authority on Apple; the owners regularly short the stock on their doom-and-gloom cycle of stories.

  174. Re: Apple is doomed by Anonymous Coward · · Score: 0

    /presses windows key /types keyword of setting in looking for

    That was easy

  175. Re:Apple is doomed by Plumpaquatsch · · Score: 1

    Go ahead, dump all of your 401K savings in Apple, I dare you.

    Go ahead, short AAPL with all your savings. That should make you $20 if you are right.

    --
    Of course news about a fake are Fake News.
  176. Re:"Jobs was a salesman." -- Seriously? by david_thornley · · Score: 1

    My wife did that for a while, before she got into software development. That worked much better as a career choice.

    --
    "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
  177. Re:playful workdays?! lots of nonsense criticisms. by david_thornley · · Score: 1

    On an assembly line, playfulness is inefficiency. The old grind-it-out jobs are going away, and the ones that are going to last either involve skilled mobile labor or creativity. Creative jobs need some level of playfulness.

    Ever work hard on a project, find out it wasn't going to work anyway, and realize that if you hadn't been so focused on doing a good job on it that you would have realized what was wrong much earlier? Straight hard work is often inferior to working hard sometimes and spending some time goofing around to see what might be possible and desirable.

    --
    "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
  178. Re:"Jobs was a salesman." -- Seriously? by Anonymous Coward · · Score: 0

    The problem was: everyone was sure they had to use every font in a one-page brochure. Boy, was that ugly!

  179. Re: Apple is doomed by painandgreed · · Score: 1

    Microsoft has a subscription model. You buy a new version of Windows every one or two years. Except they blew that one up by constantly changing the GUI layout rather than simply polishing the fonts and theme to take advantage of higher resolutions.

    They have a subscription model, it's called Enterprise Licensing. Technically, the company I work for has bought the thousands upon thousands of Win10 licenses for all of our machines and rebuy them yearly, but we have the ability to downgrade to Win7 which we do and will continue to do for the foreseeable future.

  180. Re:Apple is doomed by painandgreed · · Score: 1

    Worst CEO in the United States: Quote from an article in Forbes Magazine about Steve Ballmer: "Without a doubt, Mr. Ballmer is the worst CEO of a large publicly traded American company today." Another quote: "The reach of his bad leadership has extended far beyond Microsoft when it comes to destroying shareholder value -- and jobs." (May 12, 2012)

    Good try, but I'm still not clicking on the link, you Forbes shill. :-P

  181. Re: Apple is doomed by Plumpaquatsch · · Score: 1

    I don't see how that would negatively impact Google honestly.

    Google wouldn't pay $1 billion (or more) each year if it didn't affect them.

    --
    Of course news about a fake are Fake News.
  182. Re: Apple is doomed by Plumpaquatsch · · Score: 1

    Apple could pull the rug out from under Google anytime by making any other search engine the iOS default.

    It has been leaked that Google pays $1bn for the privilege. What hasn't been quite liked is whether that was total up to some date, or per year, or whatever.

    Overhyped leak - we already knew in 2013 it's per year: http://techcrunch.com/2013/02/...

    --
    Of course news about a fake are Fake News.
  183. Re:Apple is doomed by Plumpaquatsch · · Score: 1

    But that isn't a new product. They can only milk the iPhone cow for so long, and that time is coming to an end.

    So for when do you predict the end of the smartphone?

    --
    Of course news about a fake are Fake News.
  184. Re:Apple is doomed by Plumpaquatsch · · Score: 1

    I don't know what's sadder, the tale of the guy who couldn't get his Mac software to work, or your attempt to make us believe it.

    --
    Of course news about a fake are Fake News.
  185. Re:Apple is doomed by Plumpaquatsch · · Score: 1

    With just a little more focus and market research, Apple can probably become a company that sells exclusively to the 1%.

    Yeah, they probably could - if they took advice from you, or the other experts telling them for years that they are failing.

    --
    Of course news about a fake are Fake News.
  186. Re:Apple is doomed by KGIII · · Score: 1

    They've got enough cash to make that last for generations of people. They literally have more money than some nations have for a GDP. Hell, I seem to recall someone's list as having quite a few nations on that list. It is BILLIONS of dollars.

    Not that they can't get screwed up - it's just going to take a very long time to do so.

    How to put it in Slashdot terms? Oh... It'd be like killing a Terrasque (spelling?). You gotta whack on that forever and then you still need to wish it dead.

    That's Apple's financial position, right now. Not to mention, which private equity firm can buy them? Apple still has controlling interests in their company. They still own the majority of shares. Even if they did buy those shares AND find some way to do a hostile takeover - at least of the board - they'd still not be able to pound Apple into the ground for generations and generations. They've got that much money just in the assets on-hand.

    --
    "So long and thanks for all the fish."
  187. Re:Apple is doomed by fluffernutter · · Score: 1

    The smartphone doesn't have to end. There just need to be enough products with better customer experience at a much lower price.

    --
    Laws are rules for the court, but merely a bottom bar to hit for life. Think beyond laws in your actions always.
  188. BusinessWeek called Ballmer "Monkey Boy". by Futurepower(R) · · Score: 1

    "Forbes shill"?

    BusinessWeek called Ballmer "Monkey Boy". (See the link.) In comparison, Forbes saying Ballmer was the "worst" is somewhat mild.

    1. Re:BusinessWeek called Ballmer "Monkey Boy". by painandgreed · · Score: 1

      "Forbes shill"? BusinessWeek called Ballmer "Monkey Boy". (See the link.) In comparison, Forbes saying Ballmer was the "worst" is somewhat mild.

      Ya, but regardless of what Forbes says, all links to Forbes on /. for the last year are to articles submitted by startswithabang to his own blog, and besides, I stopped going to Forbes because of their lousy click bait site even before their site started choking on adblock.

  189. Re:Apple is doomed by BasilBrush · · Score: 1

    Design isn't simply "nice looking devices". Design is how it works.

    And I repeat the FACT is that Samsung's marketing spend dwarfs Apple's. As in several times.

  190. Re:playful workdays?! lots of nonsense criticisms. by Xest · · Score: 1

    "But playful workdays implies lowering expectations and less time working, which is the antithesis of productivity."

    This is the number one thing bad managers fail to understand. Time spent working != productivity. It's quite possible to become more productive if you spend less time working and are more refreshed, happier, and more focused.

    There is a balance, but the idea that more time at work inherently means more productivity is complete nonsense, there's a point where your returns not only diminish, but go into reverse. Someone working 7 hours a day who loves their job with a passion will typically still get more done than someone who works 10 hours a day and fucking hates it.

    If you're in management, please step out, or learn a few things about how to make sure staff are effective and productive, because based on your comment you're part of the productivity problem.

  191. Re:Apple is doomed by Plumpaquatsch · · Score: 1

    The smartphone doesn't have to end. There just need to be enough products with better customer experience at a much lower price.

    Bwahaha. So when do you predict that will happen? I mean apart from claiming just that has already happened for years?

    --
    Of course news about a fake are Fake News.
  192. Re:Apple is doomed by Anonymous Coward · · Score: 0

    This advice is worth what you paid for it, but you are exposing yourself to massive risk by doing this. Individual stocks are REALLY volatile in value. This volatility can work for you if the stock goes UP, but can destroy you when it goes DOWN. May I suggest since you've made a mint (I assume) by riding it UP, don't be so greedy now and take some profits by selling some Apple and putting it into less volatile stock or stock index fund. If it's bad news for Apple one day, your profits could go *poof* and be gone for a decade or maybe more. Don't be blind to this risk. I give you Sun Microsystems as a warning example.

  193. Re: Apple is doomed by Gr8Apes · · Score: 1

    Been doing that since 2004, on a mac. When did that come to Windows? 2010?

    --
    The cesspool just got a check and balance.
  194. Re:Apple is doomed by jcr · · Score: 1

    I give you Sun Microsystems as a warning example.

    If Apple's board appoints Jonathon Schwartz as the CEO, then I'll follow your advice and bail. Until and unless that happens, I'm quite happy staying long on AAPL, thanks.

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."
  195. Re:Apple is doomed by BitZtream · · Score: 1

    mdsolar, is that you? Your post is pretty clearly irrationally biased to be about things you like.

    Nothing tesla is doing is world changing. They haven't invented anything new really, just compiled stuff others have done.

    NASA made SpaceX what it is, not Elon Musk. Musk has used fame and notoriety to get SpaceX to where it is today and thats GREAT! But they haven't really invented anything special about rockets. They're just reusing information that NASA (and other space agencies) have learned over the last 70 or so years.

    Same with Tesla, though I don't know enough about SolarCity to comment I can safely presume its the same. All they are doing is putting fame on existing technologies and combining things in a meaningful way to make something that was done before them better/more appealing ... hey ... wait a minute ... THATS EXACTLY WHAT APPLE DOES.

    Gets better.

    BASF. We don't make the things you use. We make the things you use BETTER.

    I.E. neither of these companies are doing anything special in and of themselves, but they are making people aware of them and being popular is what people remember.

    I mean for fucks sake, you mention Edison and NOT Tesla ... you're guilty of remembering the popular guy with a massive company and fortune that claimed to invent everything (Edison) instead of the less popular guy who actually built the shit that (Tesla) you're crediting to the first guy.

    You're proving that the exact opposite is true.

    And for fucks sake, get a clue, the batteries every tesla uses when it rolls off the fucking assembly floor are more damaging to the environment then the entire production run of a 'gas guzzler' and everything it will do to the environment during its entire fucking life time. The CO2 isn't going to kill you, chemical poisoning will get you years before that, but go ahead and keep being ignorant and trendy.

    --
    Persistent Volume manager for Kubernetes - https://github.com/dwimsey/openshift-pvmanager
  196. Re: Apple is doomed by Bing+Tsher+E · · Score: 1

    Doubtless you could have gotten 2 micro USB cables from that vendor for that price.

  197. Wait a sec by Plumpaquatsch · · Score: 1

    Article begins with a coder who quits at Goole to do freelance work primarily on iOS apps - but it's Apple losing talent.

    --
    Of course news about a fake are Fake News.
  198. Re:Apple is doomed by Bing+Tsher+E · · Score: 1

    The advice they are taking is 'Sell at a premium price to only upper-middle-class people who want to think they are members of the 1%.' Not from people like me. My advice would be: 'quit paying so many fucking lawyers to harass your competitors.'

  199. Re:Apple is doomed by Bing+Tsher+E · · Score: 1

    A weird engineer who couldn't find engineering software to do real work on his Mac SE in 1989? We're taking the kind of person who goes out of his way to be offbeat.

    There wasn't engineering software to get to work in that era. You had Ashlar Vellum and you could compose pages on Pagemaker. And Excel.

  200. Re: Apple is doomed by Karlt1 · · Score: 1

    It was also $5 for a micro-USB cord.

  201. Re:Apple is doomed by Plumpaquatsch · · Score: 1

    But none of those "premium" brands commanded 50% of the market.

    At some point the $100 cell phone will be good enough, and then Apple is in big trouble.

    Why? If the $100 phone is good enough, it's buyers will stick with it and not buy any other phone until it falls apart. The iPhone buyers OTOH will keep buying a new iPhone every 2 years just like they did before.

    IOW your scenario will spell doom for anyone but Apple.

    --
    Of course news about a fake are Fake News.
  202. Re:Apple is doomed by Plumpaquatsch · · Score: 1

    A weird engineer who couldn't find engineering software to do real work on his Mac SE in 1989? We're taking the kind of person who goes out of his way to be offbeat.

    And I thought we were talking about Binge Shitter, a person known to make up stuff as he goes.

    --
    Of course news about a fake are Fake News.
  203. Re:Apple is doomed by Plumpaquatsch · · Score: 1

    See what I mean? Makes up shit as he goes.

    --
    Of course news about a fake are Fake News.