CEO of Silicon Valley's $400 Juicer Promises Refunds After Hand-Squeezing Demonstration (techcrunch.com)
Anthony Ha writes via TechCrunch: Jeff Dunn, the former Coca-Cola executive who became CEO of Juicero last year, has responded to a wave of coverage suggesting that the company's juice press isn't all that was promised -- and he's offering dissatisfied customers their money back. A Bloomberg report showed that Juicero's packs could be squeezed by hand, no expensive juicer required. Dunn's response? He doesn't deny that hand-squeezing is a very real possibility, but he does quibble about what you'll find inside, saying it's "nothing but fresh, raw, organic chopped produce" -- see, it's not juice yet because it hasn't been pressed. "What you will get with hand-squeezed hacks is a mediocre (and maybe very messy) experience that you won't want to repeat once, let alone every day," he argued. More importantly, he said, "The value of Juicero is more than a glass of cold-pressed juice. Much more." At the beginning of his post, Dunn said his goal was to "demonstrate the incredible value we know our connected system delivers." And if you're not convinced this is worth $400, well, there's another option for disillusioned Juicero buyers -- Dunn said the company's "Happiness Guarantee" (i.e. its return policy) has been extended to cover anyone who's ever purchased a Juicero Press. So for the next 30 days, anyone who's bought a Press should be able to return it for a full refund.
This article shouldn't be on this website.
Be seeing you...
"disillusioned Juicero buyers"
They definitely squeezed a lot of horseshit through the salad shooter to get so much VC puppy love, didn't they.
In other news, VCs can be fucking stupid.
The jokes on the investors for this Keurig-for-hippies soft-serve nightmare.
Why would he care if people used a machine or their hands to squeeze a $6+ per 8 oz serving juice pack? It's razors and blades - the profit is in the packs.
"National Security is the chief cause of national insecurity." - Celine's First Law
Remarkable news! You can skip the juice packs too and eat your vegetables and fruits using those whitish sharp things in your mouth.
Fraud, anyone?
That's for plebs.
He should have dropped the coke when he went to Juicero.
I gave into my wife a few years ago and bought despite being convinced it was overpriced Williams-Sonoma marketing hype. Hands down the best investment we've ever made on an appliance. It's built like a tank and I'm pretty sure the thing could turn a brick into a smoothie. The only complaint I have is it's LOUD but it's only on for a minute or two anyway.
On a side note. What a lot of these "cold-press" organic guru's fail to tell you (possibly realize?) is that in a lot of fruits and vegetables the skin contains a good portion of the nutrients. If you're just pressing out the juice sometimes you're just getting a lot of sugar and leaving behind some of the healthier things, depends on what you're pressing.
I've never heard of this thing (not USAian), but had to look up the website, don't you know. A choice quote from said:
We pick the best organic ingredients at the peak of their perfection. Then we triple wash, chop and seal them in our breathable Packs - adding nothing but cold to ensure they stay living, fresh, and nutrient-rich, all the way to your door.
So how can you seal something in something that is breathable?
Also, chopped things don't stay living and fresh, not at household refrigerator temps, especially not after being chopped (and transported a couple of times!). Cold and removing oxygen may help a lot, but nutrition goes down about from when it is picked. Even buying "fresh" from the store and not washing it and refrigerating it does not help to keep it more than a couple of days (say 3 or 4 at most in my case, YMMV).
Then again, I used to juice veggies way back, still have the machine, but it's not as if it fired up my neurons or any such BS. Main thing is to eat healthy and have a healthy lifestyle, and keep at it to reap any benefits. People think they'll turn into Super(wo)man in a week by putting a few bags through an expensive press then add the discarded plastic to the landfill? Not gonna happen.
So squeezing a bag is hacking now? Drm'd bags of fruit, I hope don't try downloading bananas .
... which will take centuries to decompose in landfill. So much for the eco living BS.
How about the CEO eliminates the word "cold-pressed" juice from any public discussion, since it's pretty much meaningless and one of the menu-enhancing words to make people think something is more elaborate or valuable than it is? When have you had juice that is not "cold-pressed"? It's all fucking "cold-pressed". So stop saying that.
It's like "Locally-sourced Niman Ranch charcoal-seared pork chop". A load of enhancement words that just try to make you think something more than it is. It's a fucking pork chop. It's fucking juice.
Yup.
There's no bread let them squeeze juice
thoug4, I 4ave to centralized isn't a lemonade rules are This
...One born every minute.
The funny thing about that is those people is that most of us on Slashdot are "those people", scaled down. $35,000 puts you in the top 2% of income - we're the richest people in the world. Yet many of us squander it, making silly purchases *daily* like spending $6.50 on a cup of coffee, when coffee at the grocery store is 25 cents.
There are a couple of Slashdot regulars who are wealthy (have a lot) with incomes below $100,000, but not many.
I think there are two problems, not enough people are marking these as 'spam', and we as readers aren't submitting enough of the articles appropriate for the site.
The problem with this is that if you submit several articles that are marked as spam, slashdot will lock your account. Vicious readers use this effect to harass legitimate submitters.
This happened to me - I was locked out from having several legitimate articles marked as SPAM, but then Slashdot management reversed the lockout. Now I'm 'kinda jaded about submitting articles.
I have to wonder how many legitimate submitters have been locked out... and got disheartened or felt there was no way to appeal or were driven away by the bad users.
I find his backpedaling to be funny.
"What you will get with hand-squeezed hacks is a mediocre (and maybe very messy) experience that you won't want to repeat once, let alone every day"
Here's the funny part: you squeeze or press the (mostly liquid) contents through an opening that is small enough to fit in your mouth. If it's too messy to squeeze, you could very easily just suck it out through the package neck, or by inserting a 1 cent straw.
But I still wouldn't buy even the pouches, as they are 10 times the cost of buying and preparing fresh, Organic fruits and vegetables myself. And they don't even have much of a time saving factor, either, as preparing multiple servings of frozen slushy with a blender only takes a few minutes.
This whole product concept was badly conceived.
I don't know why, but every time I see the word 'Juciero' I read it as 'Aviato' in TJ Miller's voice.
Live the dream! Sip Juicero while riding a Segway to your job at Snapchat. Don't forget the Google Glass!
So everybody here is going "WTF? R U KIDDING ME?!?"
We should make ourselves available to VCs in everywhere. For a small fee, say $100,000, we could tell you what a dumbass idea something is and save you hundreds of millions of dollars!
instead of kickstarter, we'll call it shootdowner.com... hey the domain name is even available!
if you buy it, I expect a finders fee.
to me, the problem isn't a $400 wifi juicer. (lol, Silicon Valley). In theory, the juice packs is 10 oz of fresh fruit and vegetables and you need a 2 tons of pressure to extract 8oz of juice. In reality, it's 9 oz of juice (that you could buy at the store for $2 a gallon) and 1 oz of pulp. This is the most retarded thing since soylent. Anyone who spend $6 a drink for this shit is retarded. Hopefully the next batch will be laced with cyanide and you will die and the world will be a better place.
Copyright (c) 1990 - 2014 Dice. All rights reserved. Use of this comment is subject to certain Terms and Conditions.
A $400 juicer that doesn't work on regular store bought produce but only on proprietary, $6-a-pop, fruit packs?
Anyone who invested in this product must be rich enough that they wouldn't even care.
Wouldn't a "hand squeeze" produce "hand juice"?
I don't want no steenkeng hand juice!