Tumblr's Web Traffic Has Dropped From 520 Million Page Views in December 2018 To 370 Million Page Views in February This Year Following Adult Content Ban (independent.co.uk)
Tumblr's ban on pornography and adult content has led to an estimated fifth of its users deserting the platform. From a report: Tumblr's ban on pornography and adult content has led to a fifth of its users deserting the platform, figures reveal. The ban, which came into effect on 17 December, provoked a backlash from users who claimed it would penalise sex-positive, LGBT and NSFW art communities. Visits to the Tumblr website fell from 521 million in December to 437 million in January and 370 million in February, according to data from web analytics firm SimilarWeb. Tumblr's decision to update its content policy came after the discovery of child sexual abuse imagery on its blogs.
Ummmmmmmm......oops?
"Site visits" is a very vague metric.
If someone went to Tumblr before December, they'd probably end up looking at a lot of different pages, for a lot of page views.
Now? "Hey, that artist I used to like is gone, I guess I'll hit Newgrounds or Discord again..."
If your business model is based on numbers and traffic, (to show advertising) taking away content will normally bite back.
It allowed Adult Content, it blocked it, there is a population who used the platform for that content, and now no longer uses it. Thus less add content.
If Tumblr never allowed the content to begin with, users wouldn't have used the site for such content, and they wouldn't have such a dip in users.
In general a cut in revenue is worse, then having a slow steady rise in revenue. As any of you who had pay cuts or got fired from your job know. We buy housing, and transportation based on what we are able to support, If we make more money we will usually get a more expensive one. With a price cut, we have a lot of large expenses that is difficult to trim down quickly. That house mortgage is still there, you may still have car payments, It will take time to sell your house and your car may be too devalued to make it affordable to trade in for a cheaper version.
Tumblr probably now needs to figure out how to run more lean, as a lot of their resources were needed in the past and now they don't need as much anymore, costing them more to operate with less revenue in.
If something is so important that you feel the need to post it on the internet... It probably isn't that important.
Before they banned it, a fifth of Tumblr's content was pornography.
Unless your business model is porn, you are frankly insane hosting porn mixed with other things in the wake of FOSTA/SESTA.
Get that filth and trash off the internet.
At least no more dickgirl pics...
No shit. I said this would happen. There's literally no reason to go to Tumblr now with all the porn banned.
Stop calling perverts sex-positive.
...because that type of content was banned!
ba-dump ching
God bless America...
Laaaand of the prudes...
Oh, and fuck every single senatwhore and congressworm who voted for SESTA/FOSTA. Yep, Dems and Reps alike are at fault, it's not a partisan issue here.
Today I learned that 29% == 1/5. Stupid "journalist" should have just gone for the "nearly" 1/3.
I thought porn was about 90% of tumblr's business.
All I get from them is a cookie wall that doesn't work, and so I can't even tell them about it. I wonder if they count "end up following a tumblr-link, get redirected to the blank page that is the cookie wall, give up" as a "site visit".
Have to take into account the increase in users from all the alt-right content, because racism is A OK on tumblr.
... 29% of the internet is porn, news at 11?
trans content is
1. Overwhelmingly consumed by self-identified straight people.
Why "consumed" as opposed to "viewed"? It's not as if viewing a slideshow of erotic photos of a trans person causes those photos to no longer exist in the same way that food is "consumed".
of perverts!
The alt-left content on tumblr is overflowing with racism. And sexism. And genderism.
https://thoughtcatalog.com/joshua-goldberg/2014/12/when-social-justice-warriors-attack-one-tumblr-users-experience/
Visits to the Tumblr website fell from 521 million in December to 437 million in January and 370 million in February,
300 million of those February visits were just to confirm the porn was gone. Good luck with March!
"There is more worth loving than we have strength to love." - Brian Jay Stanley
I would have expected it to have cost them more than 1/5 of the traffic
Repeal the 17th Amendment TODAY! Also Please Read http://www.gnu.org/philosophy/right-to-read.html
I never really got into the tumblr porn, i left because it kept getting more tumblry
Into child sex abuse, on both sides of the aisle.
Jeffery Epstein anyone? It was literally stated he had blackmail material on enough big players in business and politics both for him to need to be the fall guy, and for that evidence to need to disappear so the establishment didn't collapse.
And look where we are now. The biggest players in sex abuse, whether in the US, UK, EU, Canada, or abroad are all in industry and politics. You know why? Because they can afford it.
Not much more to say than over-reaction. Is banning all porn really worth it if it means the end of your company?