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An anonymous reader writes "A poster on DVDTalk and CheapAssGamer has posted the weekly ads for Circuit City, Best Buy, and Target ahead of time for the last few years. A few weeks ago he confirmed that there was an intended price break on the PS3 and stole Sony's thunder from E3. A Circuit City ad was used for confirmation. Circuit City has threatened DVDTalk and CheapAssGamer.com to give them personal information about the poster. CheapAssGamer has hired a lawyer and is going to fight. The story is similar to the Black Friday ads being posted early and FatWallet fighting back."

It isn't all World of Warcraft at BlizzCon this year. That little sequel they're making to StarCraft has gotten quite a bit of attention as well. Gamespot has a liveblog transcript of a StarCraft II demo. This one, unlike the last, focuses on the Terrans rather than the Protoss. Several new units and build options are described, along with a bit about the single-player campaign. The campaign is the focus of Kotaku's game coverage, starring Jim Raynor and the crew of the Hyperion. "Part of the campaign in StarCraft II will be focused on Raynor's efforts to make money but taking jobs like this one, missions that ultimately tie into a larger plot. As you earn money, those funds will be put into purchasing technology--upgrades for units and units themselves. Pardo purchased (read: unlocked) the Viking ship for his next mission. This has been done to give players control over the tech progression of the game, instead of following a locked down set of upgrades. Hiking back up to the bridge, Raynor checks out the Star Map. This is where you'll choose your missions. They're much more open ended than in the previous StarCraft campaigns. You'll be able to pick the planet or system you want to tackle next, progressing the story in your own way. Mission briefings provide the summary, objectives, bonus objectives, mission bounty, and recommended technology, so you'll have to choose which best suits your current needs and matches your current level of tech."

Thursday saw the release of the Heavenly Sword demo on the PlayStation network. Kotaku has impressions from the play experience and GamesRadar offers up some helpful tips to make the most of the short playtime. From Kotaku's rundown: 'Seven minutes, and it ends just like that. No big boss fight to try out, no giant plot revelation, no finding an ancient artifact. Just, "here comes more enemies, see you in two months!" You know that feeling you get when you're about to sneeze and then can't? Exactly the feeling I got here. As for aesthetics, the graphics were solid but the framerate was erratic at times. Sound was excellent no matter which language option I chose in order to stretch out my playtime a little by pretending I was a different guy from another country. By far the best aspect of the whole demo for me, the music was completely top notch. Very atmospheric and brilliantly arranged. ' Back at Kotaku, Brian Crecente received a longer version of the demo than the one publicly available, and is now playing through it live over the internet.

Thursday saw the release of the Heavenly Sword demo on the PlayStation network. Kotaku has impressions from the play experience and GamesRadar offers up some helpful tips to make the most of the short playtime. From Kotaku's rundown: 'Seven minutes, and it ends just like that. No big boss fight to try out, no giant plot revelation, no finding an ancient artifact. Just, "here comes more enemies, see you in two months!" You know that feeling you get when you're about to sneeze and then can't? Exactly the feeling I got here. As for aesthetics, the graphics were solid but the framerate was erratic at times. Sound was excellent no matter which language option I chose in order to stretch out my playtime a little by pretending I was a different guy from another country. By far the best aspect of the whole demo for me, the music was completely top notch. Very atmospheric and brilliantly arranged. ' Back at Kotaku, Brian Crecente received a longer version of the demo than the one publicly available, and is now playing through it live over the internet.

The Next Generation site is running a piece discussing new findings about in-game advertising. The results of collaboration between an ad firm and a research company show that ads in games are actually having an effect on players. Double Fusion's involvement in the study throws the results into question. Take these statistics with a grain of salt: "75% of gamers engage with at least one ad per minute across most, but not all, game types; 81% of gamers engage at least every other minute. Less-cluttered ads are three times as effective at garnering gamer notice than ads that are either cluttered or within cluttered environments. While both contribute positively to ad engagement, placement of the ad in the primary camera plane (eye-level) is more important than large size ads. Not all ads are created equal - dynamic billboards, around-game interstitials, sponsorships, and interactive product placements all offer different levels of user engagement and pervasiveness in the game" Eidos certainly thinks so; Kotaku notes that they've signed up with the same company featured in this study.

Yesterday we discussed Too Human's absence from this year's E3 event, and briefly mentioned the just-announced lawsuit between Silicon Knights and Epic. Today there's a bit of a clarification. Silicon Knights is suing Epic because, according to Kotaku, Epic failed to 'provide a working game engine' to SK causing them to 'experience considerable losses.' Essentially Knights argues that the Gears of War version of the Unreal engine was withheld by Epic so that Epic products could show up competitors at trade events. For a deeper look at this, the blog runs down the allegations in detail, and concluded by noting that a slew of next-generation titles slated to use the Unreal Engine have been delayed several times. This includes Stranglehold, BioShock, Lost Odyssey, Mass Effect, Rainbow Six: Vegas, Turok, Frame City Killer, Fatal Inertia and Brothers in Arms: Hell's Highway ... a somewhat persuasive list, when it's all laid out in front of you.

Yesterday we discussed Too Human's absence from this year's E3 event, and briefly mentioned the just-announced lawsuit between Silicon Knights and Epic. Today there's a bit of a clarification. Silicon Knights is suing Epic because, according to Kotaku, Epic failed to 'provide a working game engine' to SK causing them to 'experience considerable losses.' Essentially Knights argues that the Gears of War version of the Unreal engine was withheld by Epic so that Epic products could show up competitors at trade events. For a deeper look at this, the blog runs down the allegations in detail, and concluded by noting that a slew of next-generation titles slated to use the Unreal Engine have been delayed several times. This includes Stranglehold, BioShock, Lost Odyssey, Mass Effect, Rainbow Six: Vegas, Turok, Frame City Killer, Fatal Inertia and Brothers in Arms: Hell's Highway ... a somewhat persuasive list, when it's all laid out in front of you.

Citing 'personal reasons' the face of Microsoft's Xbox system, Peter Moore, will be leaving the company as of the end of the month. The official press release just states that Moore is moving back to Northern California. Kotaku actually brought up the story as a rumour a few hours ago; their source pointed to EA's sports division as Moore's new home. Moore's replacement as head of the Interactive Entertainment Business in Redmond is Don Mattrick, himself a former EA president. "Mattrick was the founder of Distinctive Software Inc., which operated as a private company from 1982 until its merger with EA in 1991. Mattrick held various senior positions within EA, most recently as president of Worldwide Studios, until his resignation in February 2006. In February 2007, Mattrick began working with the Entertainment and Devices Division at Microsoft as an external advisor. 'Peter has contributed enormously to the games business since joining Microsoft in 2003 and we are sad to see him go,' said Robbie Bach, president of Entertainment and Devices Division at Microsoft ... While Peter will certainly be missed, we are delighted to have one of the industry's most talented and passionate veterans on board to lead the business.'"

With all of the journalists at last week's E3 event home and rested, the post-game analysis is definitely something to take note of. The elbow room at Barker hanger was appreciated, but many folks were frustrated that the hotel and hanger format was hell on shoe leather. Despite that, everyone seemed to appreciate the ability to actually hear and play the games, even if it meant that they couldn't make it around to every single title this year. The only person I saw saying that the event was an unqualified failure was Michael Pachter, the well-known games industry analyst. Calling the event 'a terrible disappointment', Pachter lamented the almost complete lack of coverage from the mainstream press; a result of the removal of the public and consumer-focused elements of the show. For the views of industry heavyweights, Kotaku put the question to Sony's Jack Tretton, Microsoft's Peter Moore, and Nintendo's Shigeru Miyamoto. Their quote from Tretton summed it up nicely, I think: 'From a personal standpoint I think we need to figure out why we're doing E3.'

Despite news many months ago that they weren't going to be doing much in the way of updating anymore, there's a new raft of old games that you'll be able to play on your Xbox 360. Some of the highlights include: "JSRF: Jet Set Radio Future, MechAssault 2: Lone Wolf, Project Gotham Racing 2, The Elder Scrolls III: Morrowind, and Silent Hill 2: Restless Dreams"

Sony has its own lineup of powerhouse first-party titles coming to the PlayStation 3 this fall, with the likes of Heavenly Sword probably one of the most-talked about titles since the console's launch last year. Gamespot had a chance to try their hand at the game, and found it challenging and absolutely beautiful. Drake's Fortune is yet another original IP, and seems to be aiming for a fusion of Indiana Jones, Prince of Persia, and Gears of War . From what Kotaku has to say about it, sounds like they've nailed it: "In addition to allusions to Gears' brand of "pop and stop" shooting, Uncharted features plenty of platforming. Rock climbing, jumping, rope swinging--much of it controls very well. Occasionally, some ledge traversing feels off or unpolished, but its more likely a product of the game's more organic level design. You won't see block by block levels a la Tomb Raider. In fact, some levels are so realistic in their design, you might find yourself looking for your next destination with the game's look button (R2). I found myself missing some of the game's hints, such as gates or more heavily lit portions of the map and relying on the helpful look button."

First Person Shooters are getting ever more involved. It's no longer sufficient just to ape Doom or Half-Life, and FPS titles at this year's E3 bear that out. Kotaku has a look at the fascinating title Haze. It has a deep story for a shooter, with the main character forced to make a difficult moral choice in the course of his work. Haze also introduces a number of interesting game mechanics, such as the ability to feign death in an attempt to trick your enemies. Joystiq, meanwhile, spent time with the most gorgeous-looking PC game of the year: Crysis. "Crysis is a joy for its subtleties, and for its complexities. We watched as [executive producer for Crysis Rob] Letts haphazardly caused enough commotion for an enemy combatant to fire a flare out over the tree tops. A minute later, reinforcements arrived by boat and by jeep. Some time later, over the ridge, troops who had spotted the flare earlier where still on alert. Letts spoke of a basic set of variables (the whos, whats, and wheres), which when applied to a dynamic environment, provide the player with ever-unpredictable 'action bubbles.' While there is a narrative structure to Crysis and a series of well-documented twists (two major environmental upheavals that change the nature of gameplay), Letts seemed most proud of the 'sandbox' nature of Crytek's tactical shooter."

After Nintendo's very ... different ... press conference, you may be wondering what's going on. In a roundtable discussion with Nintendo, folks like Eiji Aonuma and Shigeru Miyamoto discussed Zelda, Mario Galaxy and WiiFit , giving some context to the message the company had on Wednesday. The balance board begged the question from the people there, is Nintendo ditching the hardcore? According to the Nintendo folks, not at all: "Aonuma believes that control can be pick-up-and-play, but that doesn't necessarily mean a game overall has to be easier. But he still states that his 'goal was always to appeal to...a vast audience.' One attendee pushed the issue further, asking if all Zelda games from now on are going to cater to the more casual crowd--will we ever again need a strategy guide to complete a Zelda game? Aonuma says that judging by Japanese sales so far, accessible 'stream-lined play has been effective,' but he wants to see how Western audiences react to the new Zelda before making a final decision on future games' difficulty levels. Aunoma also hopes to venture into new territory and create a wholly original game at some point in his career." For a lengthy treat, check out Kotaku's series of interview clips with Mr. Miyamoto.

While most of the games at the show are coming out this Holiday season, some are tantalizing glimpses of 2008. Two titles that are (most likely) coming out next year also happen to be highly anticipated follow-ups to RPGs. Bethesda's Fallout 3 has been getting the bulk of the press between the two, as the post-apocalyptic title recaptures the interest of veteran gamers looking for some nostalgia. Part Oblivion, part retro, part humor, and all Fallout , expectations still seem to be high despite the lack of hands-on experiences. Fable 2 has been an equally anticipated roleplaying title, as Peter Molyneux's promise to make us love NPCs stands as a challenge to the Lionhead team. After much discussion of other gameplay elements, the focus of presentations at this year's E3 appears to be on 'one button combat': "Imagine satisfying combat with just one button. Every movement of your weapon, every parry, thrust, and counter is controlled with a single button ... Swiping away at enemies was simple enough by just mashing away at the button, hearkening back to the simple sword combat of a game like Prince of Persia. There was far more depth to take advantage of, however. Holding down the button took a defensive stance, and parried incoming blows from all directions. That classic Hollywood swordfighting move, the behind the back parry was a piece of cake to pull off. More complex counter moves, ripostes and finishers are more difficult to pull off, requiring specific timing, but once again, it's all accomplished with a single button."

LucasArts has been focusing of late on a tight integration between technology and story. Their two big E3 offerings are great examples of this philosophy, with Star Wars: The Force Unleashed probably the better known of the two. There was apparently just some footage shown at the event, which will be rebroadcast tonight during the show Entertainment Tonight. IGN has a slightly longer writeup on the game, looking into the idea of "kicking ass with the Force". The other title LucasArts was showing this week, Fracture , uses over-the-top terrain deformation technology to imply certain things about its future setting. From Joystiq's coverage: "We saw a bangalore grenade launcher, that sends a grenade rippling through the ground like you would see Bugs Bunny dig in Looney Toons. The ground above it would raise a little, and the explosive would eventually pop its head out of the ground to claim its victim. A vortex could be created which acted just as its namesake implies, and also seen was a gun that created a large boulder from surrounding terrain and hurled it like a bowling ball. We also saw an extreme use of terraforming with the the magma spike, which shot a column straight up into the sky. If you're standing on it, you get a new, higher platform. If you destroy it, the remnants serve as a hindrance to incoming traffic."

Nintendo's success has marked a refocus on games for the sake of fun, and nothing exemplifies this trend better than the Lego Star Wars series. Lego Star Wars: The Complete Saga will be the first game to offer the functionality gamers have wanted since they first saw a wiimote: motion-controlled lightsaber battles. It's not dueling, but it is a lot of fun. In the same vein, with even more creativity added in, is Sony's imaginative LittleBigPlanet . With Media Molecule finally opening up a bit of the user based content-creation process to journalists, 1up offers one of the first hands-on with the game's core mechanic: "Fusing various pieces together can forge entirely new objects. Place hinges and wheels on a pile of wooden blocks and suddenly you have a makeshift jalopy rolling through the stage. With a tad more work, you can transform that car into a massive (yet ridiculous) rolling wooden dragon. We didn't have quite enough time (or experience) to bust out a run-and-jump rally to put Super Mario Bros. World 8-2 to shame, but we can't wait to get our hands on the open beta due out later this year."

Sony had a lot to prove coming into this event, and kicked off on a high note. The PlayStation 2 is still selling units, and the PSP's numbers are apparently up as well. They followed that with the news of a new version of the PlayStation Portable. It's slimmer, lighter, has a longer battery life, and the ability to connect directly to your television to display video and games. There was a good deal of discussion about upcoming PSP titles, some of which are connected to a PSP bundle. Pushing out the PS3, they show several PlayStation Store titles, included the fascinating-looking Echochrome . Moving onto the Home service they discussed cellphone and website tie-ins to the Home service, as well as the ability to launch games from directly within the Home environment. Referencing the price cut, they reveal sales have already gone up. NCSoft, Epic, and Ubisoft are all referenced as heavy backers of the PlayStation, with a tantalizing statement suggesting that user-created mods for Unreal Tournament will be coming to the console via the Playstation Network. A lengthy Metal Gear Solid 4 trailer and a statement that the game is only for the PS3 (still to be determined), due early in 2008, cap off the third-party section. First-party titles show all of the highlights of Sony's portfolio with the LittleBigPlanet trailer emphasizing creation rather than play, and their Heavenly Sword highlight showcasing the game's story for the first time. A new sandbox title with a morality component was announced, InFamous, as was a new chapter in the Gran Turismo series. The press conference wrapped with a gripping trailer for Killzone 2, completely running in real-time.

In the wake of yesterday's Microsoft conference, there are further details and updates on what was discussed. Moore dropped the statistic that there are 7 million users on Xbox Live, and mentioned an August 24th release date for the Elite SKU in Canada and Europe. Call of Duty 4 seemed to be the most popular game of the event, with the single-player demo going over very well and news of a multiplayer Beta coming soon raising the eyebrows of FPS gamers. There was, of course, a party afterwards; Dean Takahashi gives us a sense of the event, while Kotaku has some beer-fueled comments from Peter Moore and Shane Kim. N'Gai Croal has the final word, with a point-by-point breakdown of the event.

In the wake of yesterday's Microsoft conference, there are further details and updates on what was discussed. Moore dropped the statistic that there are 7 million users on Xbox Live, and mentioned an August 24th release date for the Elite SKU in Canada and Europe. Call of Duty 4 seemed to be the most popular game of the event, with the single-player demo going over very well and news of a multiplayer Beta coming soon raising the eyebrows of FPS gamers. There was, of course, a party afterwards; Dean Takahashi gives us a sense of the event, while Kotaku has some beer-fueled comments from Peter Moore and Shane Kim. N'Gai Croal has the final word, with a point-by-point breakdown of the event.

After a bout of radio silence, yesterday Sony unveiled Killzone 2 as it stands today. Those attending the event seem duly impressed. Eurogamer's Tom Bramwell points out that the level of cynicism has been set quite high, after the pre-rendered 2005 trailer prompted a lot of hard feelings among journalists. Just the same, Susan Arendt of Game|Life is of the opinion that the wait was worth it: "Most of the action we saw was basic run-and gun--working your way up and down, through the buildings of the city to reach various checkpoints. We saw a fight with a mini-boss that was relatively unremarkable, but it did at least end with a fairly satisfying 'boom.' The level culminated with the destruction of an arc weapon--basically an antenna that draws electricity from lightning and releases it to destroy troops ... Killzone 2 is loud, dirty, and violently elegant. If you have a PS3, you're going to want this game. If you don't have a PS3 you might have to figure out how you're going to get one." For more details, check out the Killzone 2 trailer Sony has released as well as the quick Q&A on the game at PS3 Fanboy.

So here's the deal: Kotaku has a flier for an upcoming Circuit City deal on the PlayStation 3, putting the price at $499. There's some confusion about whether this is just a sale from Circuit City, or an actual price drop from Sony. Next Generation has Sony saying 'no', indicating that this isn't a sign of an across-the-board price cut. Meanwhile, GameDaily says 'yes', with sources in the retail industry indicating this is the price adjustment we've heard coming for a while now. "As it turns out, a merchandising manager (who wished to remain anonymous) at one of the world's biggest retailers has confirmed to GameDaily BIZ that the price drop is indeed retail-wide and it's scheduled to take place on July 12, although the first wave of ads to promote the PS3's new price won't kick in until Sunday, July 15. Many analysts have speculated that Sony would drop the price on the expensive console this year, and some even predicted that it could happen this summer. It's starting to look like they were right. We're sure to find out much more next week when Sony holds its press conference at E3." Luckily we won't have to wait long to see what's the real story here.

I Love Bees is regarded as one of the more successful alternate reality games (ARGs) ever run in the US. It should be no surprise, then, that the game's spiritual sequel entitled simply Iris , is causing quite a stir. It began on June 11th, with cryptic messages in the Bungie forums. Designed to take players through the history of the Halo world over the course of the summer, players have already uncovered some 'pre-game' information; for all intents and purposes the actual game hasn't started yet. Michael VanderZand probably wish it was already over, though: then he might have some peace and quiet. The climax is expected sometime on September 26th, the day after Halo 3 releases to stores.

From all reports Microsoft has upgraded the Xbox 360 consoles coming from their factories, and modified the consoles heading back to consumers from service calls. The trouble is, they're having a hard time admitting it. The company has always maintained there aren't any excessive heat problems with their console, so admitting now that they've added extra heatsink capabilities would be ... somewhat embarrassing. Dean Takahashi at the San Jose Merc has an interview with Todd Holmdahl, the 'hardware guy' at Microsoft: "We're very proud of the box. We think the vast majority of people are having just a great experience. You look at the number of games they are buying, the number of accessories they are buying, the Live attach. They love the box. They continue to buy the box. That said, we take any customer issue very seriously. We continue to look into these things very deeply. You have seen we have made some changes to our customer service policy."

Kotaku has the press release expanding on details for LEGO Universe, the block-based Massively Multiplayer Game announced earlier this year. The title is slated for a Q4 release next year. There isn't any concrete discussion of gameplay yet, but the general description does sound promising: "The full-featured MMOG will be complete with character advancement, expansive social and community features, and will provide a child-safe alternative to other MMOGs on the market. As a player, you'll be able to customize your mini-figs and interact in the universe as any character you choose, providing unique opportunities for players to expand and explore with their creations."

Eurogamer has the news that The Simpsons will be coming to a new videogame title sometime in the near future, a new game with an interesting twist. Instead of playing as the Simpsons inside a more typical genre, such as the arcade smash-em-up from the early nineties or The Simpsons Road Rage, EA's newly-announced title will lampoon other videogames using typical Simpsons comedy. All of the cast members will be lending their voices to the title, and hints about the type of games we can expect were already available when the press release went out. A mock poster with the words Medal of Homer flying above a war-torn battlefield suggests what we might see in the game. "Described as a 16-level 'action comedy' with a storyline penned by the long-running TV show's long-running writers, the new Simpsons game is due out on PS3, Xbox 360, Wii, PS2, DS and PSP this autumn. It's being put together by EA Redwood Shores, and is full of touches that EA reckons fans of the series - now 400 episodes old - will find exciting, like individual title animations and stories for each of the 16 levels, which are being treated like episodes." You can see the posters from the EA event over at Kotaku.

Splitt3r wrote with a link to the Kotaku site on Shigeru Miyamoto's Nomination as one of this year's 100 most influential people at the Time Magazine site. "PRO: Most successful game designer, creator of Super Mario, Donkey Kong and The Legend of Zelda, whose new platform, the Wii, is currently the top-selling game console. CON: His perfectionist tendencies often result in games being significantly delayed and, despite the Wii's gameplay innovation, its graphics are far behind the competition." Voting is currently ongoing at the site, if you're interested in swaying the vote.

darkhitman writes "According to a Kotaku post yesterday, Blizzard has confirmed that they'll announce a new product at their World Wide Invitation in Korea next month. The statement issued by Blizzard verified that they 'do intend to announce a new product [...] next month" and "plan to revisit [Starcraft] at some point in the future,' but did not confirm the rumor that the new game would be Starcraft 2 — but we can certainly hope."

Reacting to Kotaku's coverage of comments Thompson made last week about the VA Tech incident, Thompson has sued Kotaku and their parent company Gawker media. He also tried to sic the FBI on them (getting as much success there as he did with the Penny Arcade gents). From GamePolitics' coverage: "Thompson's ire was apparently raised by Kotaku reader comments which the attorney maintains are threatening. He also alleges in the complaint that Kotaku and Gawker declined to remove the menacing posts. The messages in question stem from Kotaku's coverage of Thompson's claims that video games prompted last week's Virginia Tech massacre. The Gawker suit is actually an amendment to an action Thompson filed on March 13th against the Florida bar. On April 11th he amended it to include the members of the Florida Supreme Court. And now Gawker joins the list of defendants."

Reacting to Kotaku's coverage of comments Thompson made last week about the VA Tech incident, Thompson has sued Kotaku and their parent company Gawker media. He also tried to sic the FBI on them (getting as much success there as he did with the Penny Arcade gents). From GamePolitics' coverage: "Thompson's ire was apparently raised by Kotaku reader comments which the attorney maintains are threatening. He also alleges in the complaint that Kotaku and Gawker declined to remove the menacing posts. The messages in question stem from Kotaku's coverage of Thompson's claims that video games prompted last week's Virginia Tech massacre. The Gawker suit is actually an amendment to an action Thompson filed on March 13th against the Florida bar. On April 11th he amended it to include the members of the Florida Supreme Court. And now Gawker joins the list of defendants."

The British Board of Film Classification recently released a study describing players' reactions to videogames. The synopsis of their findings makes for fascinating reading. "Gamers are starting to play at a younger age, even as the average age of gamers is increasing. Males and females differ greatly in taste in games, how long they play, and how involved they are in the gameplay. Negative press about a game significantly increases it's sales and many young gamers choose games based on word of mouth. Games provide a sense of achievement, unlike passive mediums like television. Active participation decreases the tendency to 'forget' your experiencing a fantasy vs. non-interactive visual mediums. Gamers find violence in television and movies more upsetting than violence in games. While parents agree that games should be regulated, some still consider the whole genre as 'kid's toys', even games that may include adult content." One of the most controversial findings is the assertion that games are less engrossing than other media, with players having less of an emotional connection to in-game events than the events in a book or movie. The Wonderland blog offers up the full report as well as commentary on their findings.

The wait for 'catch-em-all' folks in the US is over; Pokémon Diamond and Pearl are out today. Joystiq and Kotaku have coverage of yesterday's launch party at the Nintendo Store. "There was a station set up to play the card game, manned by adults who were there to teach the game to kids. Finally there was a station where Junichi Masuda, the game director, and Shigeru Ohmori, the game design lead, signed autographs for those old enough to know who they are. It may have been meant to push Pokémon merchandise (the guys at the card station handed out thin packs of cards to every kid who came by) but it also meant there was something for everyone." 1up and Gamespot, meanwhile, are offering up reviews of the game. Both hand it the respectable score of 8.5, saying that it's still a great game experience but dinging the developers for not moving the series forward in any innovative directions.

I imagine it's been a hard week for a lot of people; gamers in particular have been jumping to defend their hobby from the likes of Dr. Phil and Jack Thompson, both of whom were quick to link gaming and the tragedy in Virginia. Despite their vigor, it seems like game enthusiasts can breathe easily this week. As far as most people can tell, gaming was in no way involved. Even the mainstream media is coming to realize that gaming isn't always the right place to turn when youth violence grabs the headlines. Just the same, some activist gamers are still trying to make sure their hobby comes out of this unscathed, and at least some folks think they may be overdoing things: "While I'm all for activism for one's beliefs, I really think this may do more harm then good. As gamers, we feel a need to defend our passion, but we run the risk of ending up looking no better than those seeking to shift blame, while further disrupting the already-mourning. I say that the thing to focus on at this point is simply remembering those lost and cherishing what we still have. Now's not the time for political vendettas, and gamers need to step down and just humbly accept the fact that blame will always be shifted to the popular youth activities: be it a KISS concert, a video game, or something else."

I imagine it's been a hard week for a lot of people; gamers in particular have been jumping to defend their hobby from the likes of Dr. Phil and Jack Thompson, both of whom were quick to link gaming and the tragedy in Virginia. Despite their vigor, it seems like game enthusiasts can breathe easily this week. As far as most people can tell, gaming was in no way involved. Even the mainstream media is coming to realize that gaming isn't always the right place to turn when youth violence grabs the headlines. Just the same, some activist gamers are still trying to make sure their hobby comes out of this unscathed, and at least some folks think they may be overdoing things: "While I'm all for activism for one's beliefs, I really think this may do more harm then good. As gamers, we feel a need to defend our passion, but we run the risk of ending up looking no better than those seeking to shift blame, while further disrupting the already-mourning. I say that the thing to focus on at this point is simply remembering those lost and cherishing what we still have. Now's not the time for political vendettas, and gamers need to step down and just humbly accept the fact that blame will always be shifted to the popular youth activities: be it a KISS concert, a video game, or something else."

I imagine it's been a hard week for a lot of people; gamers in particular have been jumping to defend their hobby from the likes of Dr. Phil and Jack Thompson, both of whom were quick to link gaming and the tragedy in Virginia. Despite their vigor, it seems like game enthusiasts can breathe easily this week. As far as most people can tell, gaming was in no way involved. Even the mainstream media is coming to realize that gaming isn't always the right place to turn when youth violence grabs the headlines. Just the same, some activist gamers are still trying to make sure their hobby comes out of this unscathed, and at least some folks think they may be overdoing things: "While I'm all for activism for one's beliefs, I really think this may do more harm then good. As gamers, we feel a need to defend our passion, but we run the risk of ending up looking no better than those seeking to shift blame, while further disrupting the already-mourning. I say that the thing to focus on at this point is simply remembering those lost and cherishing what we still have. Now's not the time for political vendettas, and gamers need to step down and just humbly accept the fact that blame will always be shifted to the popular youth activities: be it a KISS concert, a video game, or something else."

Via Kotaku, a Wall Street Journal report on Nintendo's continued dominance of the game charts. The piece rehashes the February NPD numbers and discusses the role the Wii and DS have had in revitalizing a company the WSJ refers to as an 'also-ran'. "To take better advantage of the Wii's growth, EA moved quickly to ramp up game production for the system, acquiring Headgate Studios, a developer in Utah focused entirely on making titles for Nintendo hardware, and shifting resources in other EA development groups to Nintendo projects. The company released four titles for the Wii in March, including a version of its Tiger Woods golf game in which players swing the Wii controller like a club. EA is also working on a line of consumer guides for the Nintendo DS that will be aimed at older players in Japan."

Despite hopeful comments by analysts, Sony has gone on the record (again) saying that it has no plans to cut the PS3's pricetag any time soon. Next Generation reports: "'PS3 prices and shipment plans for the future should be determined by market trends and competition. Sony currently doesn't have any specific plan to cut the PlayStation 3's price.' Analysts believe a price cut is inevitable, as the company struggles to catch Microsoft's early lead with Xbox 360, and the $250 Wii continues to sell as many as can be produced. However, Sony's plan has generally been to hold tight and hope that demand for Blu-ray drives will increase, by the end of this year." Relatedly, the company has outlined releases for the second quarter of this year on the PS2, PS3, and PSP systems.

Via Kotaku an Inquirer article reports that, despite earlier claims to the contrary, it looks like the folks behind the S.T.A.L.K.E.R. title are not guilty of art theft. It seems both Half-Life 2 and S.T.A.L.K.E.R. use textures from a pack produced by Marlin Studios. The similarities are there because both teams used pre-canned materials for their titles, not because of any tom-foolery on the part of GSC GameWorld.

Kotaku examines a report drawn up the the Federal Trade Commission on 'inappropriate content' sales to children. The study (pdf) examined sales of M-Rated games, R-rated movie tickets, and explicit music to underage persons in the most extensive look at the topic since 2000. While it appears the games industry still has a way to go, the study shows that it's much harder than it was four years ago for a young person to buy an M-Rated game. "Video games showed the greatest improvement, dropping from 69 percent being able to make the purchase in 2003 to 42 percent in 2006. That's just three percent more than the number of underage children able to get into R-rated movies."

An anonymous reader writes "Sony has just announced they're officially ditching the 20GB model of the PS3. 'Due to the overwhelming demand for the 60GB model from both retailers and consumers, we have ceased offering the 20GB model here in North America. In addition to the larger internal hard drive, the 60GB PlayStation 3 features added storage media slots and built-in Wi-Fi not found in the 20GB system. Based on retailer and consumer feedback, we have decided to focus our current efforts on the more popular 60GB model.'"

In an update downloadable on April 9th, the newest multiplayer mode for the Xbox 360 hit Gears of War will be made available. Called Annex, the mode is an objective-capturing gameplay scenario. Each map will have physical locations which must be taken and held, and allows for infinite respawns on a fifteen second timer. "On the map, a projected ring marks the physical location and boundaries of the objective in the world. The ring's color indicates the current captor: White means neutral, blue COG, and red Locust. To capture an objective, players must stand inside the glowing ring uncontested for a short period of time. How long depends on how many teammates stand in the ring at once. One player can capture an objective in eight seconds, two players in four seconds, three players in two seconds, and four players in one second. Once a team takes an objective, they are not required to remain inside the ring to maintain ownership."

With the announcement of Rock Band, fans of the Guitar Hero series are well and truly pleased. Despite the fact that GH controllers will work with the game, with all the peripherals the game is going to be ridiculously expensive, assuming you want to get an entire band together. "Specifically, the 'Rock Band Wireless Guitar Controller' will retail at $79.99 (40 quid approx), the standard 'Rock Band Guitar Controller' at $59.99 (30 quid approx), the 'Rock Band Drum Set' $79.99 and the 'Rock Band Microphone' at $39.99 (20 quid approx)." Beyond that, though, Kotaku's Brian Crecente takes a look at the game in a broader context, wondering aloud if the game will be a new version of MTV ... or at least, a new version of the way MTV used to be. Introducing new bands, songs, and sounds to consumers via videogames seems like a fairly natural way of trying things.

Earlier this year we discussed the discontinuation of the GDRom, and what that likely meant for the Dreamcast. In news covered by Kotaku, who translated a blurb on the Sega Nerds site, Sega has now announced that they're officially stopping the repair service for the Dreamcast and Sega Saturn. They've offered the service all these long years to loyal fans, and two new Dreamcast games were even released this year in Japan. Just the same, this looks to be the end of official support for 1999's unsung console hero.

narramissic writes "Included in a filing made by Sony to the U.S. Federal Communications Commission (FCC) earlier this month regarding a change to the PlayStation 3's Bluetooth module is notification of a new PS3 game console with a higher-capacity hard-disk drive. From the cover letter: 'The model CECHE01 to be added by the difference of the capacity of hard disk.' It then says the new model will have an 80G-byte drive. Of course, Sony is downplaying these rumours, saying that 'Application to the FCC has been made with various possibilities in mind, however, it does not lead to a new product announcement at this time.'

hansamurai writes "As we've previously discussed, the Folding@Home client is now available on the PS3, and already some early results are in. The total number of teraflops generated by PS3s has already exceeded all other OS contributions combined and the entire project is heading towards one petaflop of distributed computing power. Stanford notes that their teraflops calculation is conservatively calculated so the total power could be under-appreciated. With the PS3 European release complete and the Folding client already available to them, the number of users will continue to grow for the time being, let's hope that the project does not run out of work units to pass out. Kotaku has some numbers that are a few hours old since the Stanford server is getting hit pretty hard with the renewed interest in the project."

Runefox wrote to point out that the boys at Penny Arcade have passed around the first trailer for their upcoming episodic PC game. Kotaku is link/hosting a flash version of the trailer, and a high quality one is on GameTrailers. As Runefox says: "While almost all can agree that the graphics, as they are now, will give small children nightmares, so, too, can most everyone agree that the Fruit F***ker is simply awesome." Earlier this week Gabe put up a post with more information on the game, and owns up to maybe having put out the trailer 'too soon'. "We were worried though that people might think this was going to be a 2D game if that's all they saw. So we decided at the last minute to attach some of the 3D work we've got. It's extremely early and it's missing some effects like cell shading and a few others.In retrospect we probably should have held of showing it but we were excited and we jumped the gun a bit. We still have a lot of work to do in order to really define the look of the game." The best tidbit: You'll be able to make your own PA-style character to fight alongside the boys. Good form.

Will Wright gave the keynote address at the Texas SXSW event, showing off Spore to a packed crowd and offering up hopes that 'Toys' will change the world. His hope is that offerings like Spore might force kids to rethink their understandings of nature. Likewise, non-linear storytelling via 'branching' gaming is what he sees as the future of the medium. He cites the movie Groundhog Day as an example, a movie which told the same story over and over again but never did it the same way twice. "'I think if we can teach the computer to listen to the story that players are telling,' Wright said, a game could detect patterns of what the player wants, and adjust music, lighting, and other immersive elements to reflect the story that a player wants to play. He thinks this modeling would best be accomplished by networks that constantly mine and refine player information." Alice, of the Wonderland blog, helpfully provides extensive notes, and Kotaku has a video of the demo the attendees saw.

Team Purple writes "Kotaku seems to be convinced a new revision of Sony's PlayStation Portable will be hitting by the end of the year. Yesterday, they posted a rumor that the system would arrive sometime this year, and would feature, among other things, faster load times, 8 GB of built-in flash memory, and the possibility of a touch screen and a built in camera. Today, GamesIndustry.biz has a story highlighting a speech by SCE UK bigwig Ray Maguire, saying that a new 'smaller, lighter' PSP was in the works. Ars Technica's Opposable Thumbs seems less than convinced, and CVG reports other Sony officials say Maguire's comments were blown out of proportion." For whatever it's worth, at the Sony blogger event last week the PSP folks onhand were adamant that there wouldn't be a hardware revision any time soon.

Once again, the stage was set for Sony to try to get some good will directed towards its next-gen console. Recent weeks especially have seen PR frustrations and setbacks for the company. Today was Sony's day to deliver: and in my opinion they did with flying colours. By the end of the keynote attendees were laughing and clapping with glee at the goodies that the company is going to be bringing to the PlayStation 3. Finally, finally, there seems to be a light at the end of the tunnel for the console. Read on for my notes on the keynote, as well as links to other coverage of the event. Note the first: There may finally be a great reason to buy a PlayStation. Taking a page from the PAX playbook, the first notable event of the Sony Keynote was the introduction of the huge soccer balls into the audience by gleeful PR wags. Front row attendees seemed to delight in targeting photographers, beaning several unobservant cameramen with the huge inflatable spheres.

Jamil Moledina introduced Sony's Harrison, saying that this was a 'great year' for the conference. With all three console out and the tools in place, GDC is focused on 'taking control' and charting the future of gaming. With words about SCEA's future being linked to the developers here, Jamil hands the keynote off to Phil.

Opening with talk of 'audience participation' (ala the big soccer balls), Phil launches into a discussion of Games 3.0. The Time magazine 'person of the year' last year was referenced, as was the Web 2.0 philosophy. The reality is that the concepts are worthless without actual products. So, Sony is now moving in the direction of a new '3.0 philosophy'.

Games 1.0 = disconnected consoles. 2.0 games are connected, but with static content on the disc. 3.0 games are all about social interactions, community, customization, emergent entertainment, with the audience members at the center of the entertainment experience. Open standards are mentioned as a definite possibility.

PlayStation Home will be launching from Sony later this year. (video clip) There's just a new icon on the media bar, allowing access to the new content. Phil introduces Scott Walgerman, producer of the service to do a demo. The service begins with the words 'entering the online world'. When you enter the service, you are in the central lounge. Your avatar is customizable, and extremely detailed. These is *not* Miis, these are better than Second Life quality digital characters. A virtual PSP allows you to teleport around and customize your character. Clothes are added to your wardrobe by buying games. Heavenly Sword being played on the console means you have a Sword t-shirt in your bag.

Dynamic advertising is pushed into the space via banners around the world, and in billboards. HD-quality video is running on the billboards. Users are communicating around the demonstrator, with chat, voice, and emotes.

Other public spaces exist to allow opportunities for social interaction. There's a games lounge with easy games like pool, bowling, and arcade titles. The pool and bowling titles are physics based in the world. The arcade games are customizable, and ... perhaps this is the venue for indie games?

Every avatar has a private apartment, an opportunity to make a statement in the world and a place to hang out with friends. Everything is customizable, and more furniture/wallpaper is downloadable. Unsurprisingly, some will be for-purchase. More interestingly, everything is physics based. Picture frames can be pinned to the wall, and any content on the PS3 is postable up there. Phil demonstrates the ability to do 'user created content' by taking a photo of the crowd, slotting the memory stick into the PS3, and then loading the picture into the picture frame.

Moving to another apartment, which can be purchased and is quite a bit larger. Premium items like the pool tables, arcades, can be put into place. Video can be put into place as well via televisions. Scott demonstrates by putting the Casino Royale trailer onto the display.

We teleport again, to the Home Movie Theater. There's a trailer running in the foyer, and dynamic posters on the walls. The avatar moves up to 'user customized spaces', where they introduce grouper content. By walking into theaters, you can watch the content and chat with friends. Not only Sony brands and big named movies, then, but YouTube like user-created content in this world.

Porting again, we head out to locations based around game publishers. We zoom to a 'sports lounge' with information and views of minigames. Harrison says it's very simple to make these spaces, and thinks that many developers will be happy to make such areas.

The final area they go to, the hall of fame, shows off Trophies that you'll earn through play. You can place them in cases, completely 3d and physics based. It's also possible to show off defining moments from your gaming experience on video screens. The avatar then walks out onto a balcony, revealing a Star Wars senate hall style area with hundreds of other user spaces and displaying hundreds of other trophies.

The whole thing is free. There's a large-scale Beta trial beginning in April of this year, with the service launching in Fall of this year.

Phil then moves on to Singstar. Sold 7 million units on PS2, and they're now looking forward to taking it to the PlayStation Network. He demonstrates the online capabilities of the game, showing recent song additions and what your friends have been singing lately. The store is also very easy, adding songs to a cart with the push of a button. Songs download in the background, which Phil notes is a 'good feature'. If you want to, you can videotape your performance and share it with your friends. They can then be rated. That sounds ominous. May/June release in Europe for the game, with a release 'later' for the states.

The next announcement: PlayStation Edge. A set of core tools and technologies that they've used on first party titles, and will now be shared with PS3 devs. Later today they'll be talking about it in a session. One is a graphics tool, allowing best use of the chipset. The other is an optimization set, allowing 'best of breed' technology use. To be shared via the support network after GDC.

And another announcement. LittleBigPlanet. (video clip) It's the guys who did RagDoll KungFu.. Mark Healy and Alex Evans are brought out, and show off the title, which is all about 'creativity.' Alex beings by saying they'll show how easy it is to make stuff in the game world. With just a few controller elements, they make a block, add a gear, and then set it moving with physics. It looks exactly like the toolset from Second Life, only useable. Everything is very intuitive, and the avatars are adorable. Little brown felt creatures. They then begin adding images to the walls with 'stickers'. There's all sorts of weird little things, and everything is completely customizable. Content on the HDD is addable to your space as well. The two demonstrators collaborate by adding elements to each other's creations. They're even able to add elements to each other's avatars.

They then drop down to show a much more customized area, where Phil and another demonstrator join them. The new demonstrator has a really excellent dragon scarf that flows realistically in the wind behind the character as he leaps through the air. This space is a game. It's a platformer, entirely within the gameworld. They all collect little oranges, knock over blocks, and generally chaos their way from left to right. They can also collaborate to help each other across puzzles by manipulating physical objects. It's amazing. The audience is laughing, clapping, and talking amongst themselves, and the entire thing looks fantastic. There's dynamic lighting, intuitive gameplay ... as interesting as the Home stuff is, if these elements are for real, this is the reason to buy PlayStation 3. The demo gets a huge ovation, and there's a decent amount of cheering. It's just crazy. They then show a quick video showing the way your creations can be shared. It's debuting sometime this year via PSN, on Blu-Ray next year.

"The industry is on the threshold of a new era of communication and innovation." An opportunity for the industry to expand the horizons of gaming. He wraps it up with a wish for good GDC, and the audience response is very positive.

Once again, the stage was set for Sony to try to get some good will directed towards its next-gen console. Recent weeks especially have seen PR frustrations and setbacks for the company. Today was Sony's day to deliver: and in my opinion they did with flying colours. By the end of the keynote attendees were laughing and clapping with glee at the goodies that the company is going to be bringing to the PlayStation 3. Finally, finally, there seems to be a light at the end of the tunnel for the console. Read on for my notes on the keynote, as well as links to other coverage of the event. Note the first: There may finally be a great reason to buy a PlayStation. Taking a page from the PAX playbook, the first notable event of the Sony Keynote was the introduction of the huge soccer balls into the audience by gleeful PR wags. Front row attendees seemed to delight in targeting photographers, beaning several unobservant cameramen with the huge inflatable spheres.

Jamil Moledina introduced Sony's Harrison, saying that this was a 'great year' for the conference. With all three console out and the tools in place, GDC is focused on 'taking control' and charting the future of gaming. With words about SCEA's future being linked to the developers here, Jamil hands the keynote off to Phil.

Opening with talk of 'audience participation' (ala the big soccer balls), Phil launches into a discussion of Games 3.0. The Time magazine 'person of the year' last year was referenced, as was the Web 2.0 philosophy. The reality is that the concepts are worthless without actual products. So, Sony is now moving in the direction of a new '3.0 philosophy'.

Games 1.0 = disconnected consoles. 2.0 games are connected, but with static content on the disc. 3.0 games are all about social interactions, community, customization, emergent entertainment, with the audience members at the center of the entertainment experience. Open standards are mentioned as a definite possibility.

PlayStation Home will be launching from Sony later this year. (video clip) There's just a new icon on the media bar, allowing access to the new content. Phil introduces Scott Walgerman, producer of the service to do a demo. The service begins with the words 'entering the online world'. When you enter the service, you are in the central lounge. Your avatar is customizable, and extremely detailed. These is *not* Miis, these are better than Second Life quality digital characters. A virtual PSP allows you to teleport around and customize your character. Clothes are added to your wardrobe by buying games. Heavenly Sword being played on the console means you have a Sword t-shirt in your bag.

Dynamic advertising is pushed into the space via banners around the world, and in billboards. HD-quality video is running on the billboards. Users are communicating around the demonstrator, with chat, voice, and emotes.

Other public spaces exist to allow opportunities for social interaction. There's a games lounge with easy games like pool, bowling, and arcade titles. The pool and bowling titles are physics based in the world. The arcade games are customizable, and ... perhaps this is the venue for indie games?

Every avatar has a private apartment, an opportunity to make a statement in the world and a place to hang out with friends. Everything is customizable, and more furniture/wallpaper is downloadable. Unsurprisingly, some will be for-purchase. More interestingly, everything is physics based. Picture frames can be pinned to the wall, and any content on the PS3 is postable up there. Phil demonstrates the ability to do 'user created content' by taking a photo of the crowd, slotting the memory stick into the PS3, and then loading the picture into the picture frame.

Moving to another apartment, which can be purchased and is quite a bit larger. Premium items like the pool tables, arcades, can be put into place. Video can be put into place as well via televisions. Scott demonstrates by putting the Casino Royale trailer onto the display.

We teleport again, to the Home Movie Theater. There's a trailer running in the foyer, and dynamic posters on the walls. The avatar moves up to 'user customized spaces', where they introduce grouper content. By walking into theaters, you can watch the content and chat with friends. Not only Sony brands and big named movies, then, but YouTube like user-created content in this world.

Porting again, we head out to locations based around game publishers. We zoom to a 'sports lounge' with information and views of minigames. Harrison says it's very simple to make these spaces, and thinks that many developers will be happy to make such areas.

The final area they go to, the hall of fame, shows off Trophies that you'll earn through play. You can place them in cases, completely 3d and physics based. It's also possible to show off defining moments from your gaming experience on video screens. The avatar then walks out onto a balcony, revealing a Star Wars senate hall style area with hundreds of other user spaces and displaying hundreds of other trophies.

The whole thing is free. There's a large-scale Beta trial beginning in April of this year, with the service launching in Fall of this year.

Phil then moves on to Singstar. Sold 7 million units on PS2, and they're now looking forward to taking it to the PlayStation Network. He demonstrates the online capabilities of the game, showing recent song additions and what your friends have been singing lately. The store is also very easy, adding songs to a cart with the push of a button. Songs download in the background, which Phil notes is a 'good feature'. If you want to, you can videotape your performance and share it with your friends. They can then be rated. That sounds ominous. May/June release in Europe for the game, with a release 'later' for the states.

The next announcement: PlayStation Edge. A set of core tools and technologies that they've used on first party titles, and will now be shared with PS3 devs. Later today they'll be talking about it in a session. One is a graphics tool, allowing best use of the chipset. The other is an optimization set, allowing 'best of breed' technology use. To be shared via the support network after GDC.

And another announcement. LittleBigPlanet. (video clip) It's the guys who did RagDoll KungFu.. Mark Healy and Alex Evans are brought out, and show off the title, which is all about 'creativity.' Alex beings by saying they'll show how easy it is to make stuff in the game world. With just a few controller elements, they make a block, add a gear, and then set it moving with physics. It looks exactly like the toolset from Second Life, only useable. Everything is very intuitive, and the avatars are adorable. Little brown felt creatures. They then begin adding images to the walls with 'stickers'. There's all sorts of weird little things, and everything is completely customizable. Content on the HDD is addable to your space as well. The two demonstrators collaborate by adding elements to each other's creations. They're even able to add elements to each other's avatars.

They then drop down to show a much more customized area, where Phil and another demonstrator join them. The new demonstrator has a really excellent dragon scarf that flows realistically in the wind behind the character as he leaps through the air. This space is a game. It's a platformer, entirely within the gameworld. They all collect little oranges, knock over blocks, and generally chaos their way from left to right. They can also collaborate to help each other across puzzles by manipulating physical objects. It's amazing. The audience is laughing, clapping, and talking amongst themselves, and the entire thing looks fantastic. There's dynamic lighting, intuitive gameplay ... as interesting as the Home stuff is, if these elements are for real, this is the reason to buy PlayStation 3. The demo gets a huge ovation, and there's a decent amount of cheering. It's just crazy. They then show a quick video showing the way your creations can be shared. It's debuting sometime this year via PSN, on Blu-Ray next year.

"The industry is on the threshold of a new era of communication and innovation." An opportunity for the industry to expand the horizons of gaming. He wraps it up with a wish for good GDC, and the audience response is very positive.

Kotaku offers up a Microsoft press release on the unexpectedly early arrival of 6,000,000 players to the Xbox Live service. Along with some rather odd statistics to pass on (over 2,300,000,000 hours in-game time spent on the network already), there are some very interesting numerical tidbits passed on. An astonishing 70% of Live users have purchased a title from the Xbox Live arcade. Nearly half of all users hit the Marketplace at least once a session. This all has to add up to good news, financially, for Microsoft; but are they overreaching? GameInformer reports on pricing for Live on Windows Vista. Gold-level service is exactly the same as on the Xbox ($19.99 for three months), while Silver is free. Encouragingly, if you're already a Gold member on the 360 the same will be true on your PC. Just the same, the company is now charging for services normally taken for granted as a freebie on the PC platform.