"Smart" Billboards Debut in Sacramento
k0osh.CEOofCLIT writes "Remember the billboards in "Minority Report" that scanned your eyes and changed the advertisement based on your shopping preferences? The Sacramento Bee reports: "Soon, this sign along the Capital City Freeway will be able to change its message based on what radio stations motorists have tuned in.""Yeah, Chris can't spell. He and Rob should form a club. *grin*
I haven't seen it yet, you insensitive clod!
"All art is quite useless." -- Oscar Wilde
TWO misspellings of "Sacramento!"
What I listen to in my car is nobody else's business. Anyone know how I can go about installing shielding around my radio?
Soon, the billboards will be giving us advice ala LA Story. "I think you would be happy if you bought a Gap Denim Jacket!"
Considering the type of "music" I listen to, people will be treated with some good porn when I drive by. Too bad for all the traffic accidents that will follow, though...
Speeling machines anyone?
And watch the number of accidents increase 10 fold because drivers are too busy looking at these billboards. I'm avoiding Sacramento (I know... spelling is badass).
_________ Help me get a PSP!
i think wrapping your entire car with tinfoil and chickenwire may do the trick. then again, that might possibly amplify your signal :-/
seriously, what's it show when you're not listening to a radio? or, even more interesting, what happens when i'm tuned into those sex-talk shows that come on after midnight. that has the potential to cause quite a few accidents!
So how exactly do these billboards figure out what radio stations people are listening to? Do radios emit EM signals that can be used to determine what they're tuned to (it's been a long time since I took a physics class, somebody help me out here)?
I don't know anything about the tech behind it, but it is quite possible to detect what radio station you are tuned into. Supposedly, some ratings services go out in vans with antennas and take a measure of what stations people in cars listen to.
Perhaps our UK friends can help here...doesn't the BBC use a similar technology to find people who aren't paying their TV license fee? I saw this happen on The Young Ones once.
Bill Clinton: Pimp we can believe in. - The Shirt!!!
Gotta love sacramento. Next thing you know they'll be watching us with cameras inside our tv's. Double-plus ungood, indeed.
using namespace slashdot;
troll::post();
I'd like to know a bit more about the technology as well.
Do superhet receivers really bounce that much back out of the antenna?
Are they using lasers to monitor glass vibrations and compare to current radio signals? Or maybe bouncing microwave off the cars and using the chassis as a resonant cavity?
I'd like to say I know exactly what they're doing, but on this one I draw a blank.
...
Comment removed based on user account deletion
Wait a second. This could be a good thing. This is companies actually using advanced, high-tech devices to affect the consumer and give a more relevent expeirence. I mean, integration of higher and higher technology into daily life is one of the goals right, as it'll increase the demand for cheaper and better versions of technology. Discounting the 1984-Orwelliean aspect of this, this could actually be a positive phenomenon, ushering in new advances in advertising that could carry over to security or everyday automation of various tasks.
Since when has this country used intellectual elite as a pejorative term?
MMM... the sensationalism of those head lines. I must say they really aren't anything like the ones in Minority report which didn't change content to suit the user, they gave each person and idividualized sales pitch. Please dont mod me down, thats just an observation. Second... can one really determine from someones listening habits what they are into shopping for. I listen to NPR and punk rock... I have trouble stereotyping both of those to a similiar set of products. I mean really, someones internet usage shows what they are interested in, their radio only know their music preference. Third, the distraction factor is mentioned in the article but I don't think enought weight is geven to it. In Atlanta, where I am from we had one of those electronic billboards that got a court order to only have slowly changing adverts because it was to distractung. If one of these got that sort of court order it would turn into a cool radio scanning static billboard that hemmoraged money.
I can't find my
Hrm. The article describes what the billboards do, but they completely avoid the question of how these mystical "sensors" work. I thought I understood how a radio reciever works, but I don't understand how you could remotely determine the location of a radio *reciever*, much less *what* frequency said reciever is (um) recieving.
I'm thinking of cases in totalitarian governments during the last 100 years where people huddled around banned radios trying to get the BBC, or of the case of the BBC roaming around trying to find people who have working televisions but don't pay their television tax. Could sensors like this be used by govt.s to determine from outside a house whether there was a functioning radio/television reciever? Could similar tech be used to locate illegal cell/police scanners or radar detectors (in areas where such things are illegal)?
Would it be possible for me to build such a scanner and then legally walk around seeing what passing cars are listening to and what people are watching on tv, just out of curiousity?
Is there a physics major in the house?
Irritable, left-wing and possibly humorous bumper stickers and t-shirts
I only listen to NPR, what are they going to sell me? A platter of dead tree? Hah!
Bored with karma, be a fan/freak
"here's no passive way to do this at all"
They have mirrors with strings strategically placed around the vicinity of the billboard/freeway.
When a car drives past a camera detects the cars velocity and starts adjusting the mirrors untill one of them can peek through your windscreen and see where the dial is set.
I wonder if it works for vehicles with no read/side windows ?
The PERV in front of you is listening to 'LOVE LINES'!
Paid for by:
The Moral Majority
I presume that they work on the superheterodyne principle which 99% of commercial radios out there use. Basically, when picking up radio waves off the air, a radio will remodulate the radio waves to an intermediate frequency inbetween the carrier frequency, and the final output which is sent to the amplifier. This intermediate frequency is emitted by the oscillators (ie, your radio receiver is also a transmitter, which is why radio "receivers" are banned on commercial airliners like cell phones are) and can be picked up and detected just like any other radio wave.
Based on the frequency of the IF wave, the billboard can presumably tell what the majority of the radios in the near vicinity are tuned into.
-- Samir Gupta, Ph. D. Head, New Technology Research Group, Nintendo Co. Ltd., Kyoto, Japan.
What happens if I'm listening to non-terrestrial radio (XM, Sirrus) or listening to a CD, like say, the new System of a Down CD (then they'd know how much I hate ads and corporate america). I still think billboards that have video are too much of a distraction. In todays world of abstracted liability, is it possible that I can sue this company if someone is distracted by their billboard and hits me?
The Doormat
If you're not outraged, then you're not paying attention.
...for a different reason. I've driven by the one that went up in 1999 a few times, and every time I wonder "How schweet would it be to play Quake 3 on that?"
What do you expect from a guy whose handle is "k0osh.CEOofCLIT"?
Not only does this invade my privacy, but it broadcasts information from which my income, age, etc. can be derived to everyone AROUND me!
Soon, this sign along the Capital City Freeway will be able to change its message based on what radio stations motorists have tuned in.
Does that mean if someone is tuned into Rush Limbaugh or Howard Stern the billboard advertises the nearest place they can pick up some taste/informed-opinions?
...Sac-o-tomato was a hotbed for consumer testing. We used to get all the new softdrink flavors and designer cookies, chips, etc. before many other regions around the U.S. Remember, as go California, so (eventually) goes the rest of the U.S. Nothing to brag about, however.
Jesus.
WTF is it with advertising?
Is there ANYWHERE I can go, where I'm not going to be subject to obnoxious marketing?
I wish they'd spend their time, energy, and money on making advertising less intrusive and less obnoxious. Then I may actually pay attention to something I read.
If this keeps up, everywhere we go it's going to be like a trade show, where all the advertisers are just trying to make the most noise and flash the most lights to grab your attention away from the other guy.
Please give your opinions on what you think the billboard will display when...
1) The car stereo is tuned in onto (eg. freq in MHz) 99.5FM while at the back seat, another person is listening to 110.5 FM.
2) The person has a TV installed instead of a radio.
3) A bus which has no radio passes by, but the passengers are listening to at least 10 different radio stations via mobile radios.
4) A police car passes by.
I got a few more possible situations, but these are the more interesting ones
Welley Corporation - SLM Scammers
"Hi! It looks like you're using your PDA, would you like some help?"
"Hi! It looks like you're trying to listen to the radio, would you like
a. A step-by-step guide on listening to your radio.
b. A radio tutorial.
c. Continue using the radio.
And voila, radio dropouts every few minutes on all highways!
What makes a man want to be a mouse? (Python's Flying Circus)
MOD MY LAST POST DOWN ... so used to using Enter to tab between fields, which I know is really bad ... and unfortunately Submit is the default button)
.. for those of you who drive along Route 80 (aka Capital City Freeway) near Sacramento at night you already love the Ford billboard. It is a full size billboard with active lighting. They choose the advertisements so poorly as to cause drastic color changes. Not so bad, but for the fact that it is immediately in front of you on a left hand turn, compound with the fact that it is brighter than the brake lights on the car in front of you. It seems to be less "flashy" of late ... but it still sucks.
(sorry if that last post was empty
Anyways
Sig Nazi- "No Sig for you, come back 1 year."
I drive this section of the Cap City freeway quite often (used to be several times a day, now it's a few a week), and I couldn't tell you how many times I've inched past this spot at about 5MPH. So what happens to this thing when you've got six lanes of traffic inching by, and they're all listening to different things?
:\
Of course, my biggest concern is wrecks. This particular spot is already a popular wreck site, with the Garden highway exit, the CalExpo grounds (location of the yearly state fair and dozens of other big draws), the way too narrow for its capacity American River Bridge and curve, and one of the biggest shopping malls in the region all located off of this short stretch of overcrowded highway. The LAST thing this spot really needs is another visual distraction
There is nothing so pathetic as seeing a beautiful young theory roughed up by a tough gang of facts.
OK, I know very little on the subject, so I want to know if it would work to shield the radio, but not the antenna. Would the internal frequency it still leak "back up" the antenna? Could you extend this in some way so that it wouldn't? (Second, unshielded receiver box, sending a "shielded" signal to the receiver/decoder/whatever.) I mean (given you're paranoid enough) you could probably make a box to encode the whole signal digitally and send it encrypted to a shielded box for digital processing. If you were desperate.
(And for those who say "who cares, why be so silly over such a small thing"... well, it might not matter now, when your radio station of preference is being monitored, but at some point, it will. That's when this knowledge becomes useful.)
Don't think of it as a flame---it's more like an argument that does 3d6 fire damage
Yea. Thanks. I feel better now, Bob.
Sure. He's got a point. Its not likely this particular bit of tech is all that intrusive. But he picked a horrible way of trying to make the point. Doubleclick was constantly criticized for their use of tracking cookies (and why I block them, but not neccissarily other ad banner sources). Then they were lambasted when, after several years of creating a database on tracking user traffic, went back on their word and announced they would use their newly purchased commercial mail database of US residents and attempt to merge the two; thus removing the promised annonymity.
Perhapse Bob will pick his comparisons better next time around. Of course, he's in the advertising industry. "Critic" or not - he's probably pretty clueless on the topic of personal privacy.
It could be fun messing with these.
Imagine 10 or so pocket radios modified so their speaker leads were clipped, all on and tuned to different stations, all wired into one power supply that you connect in your trunk.
Let the billboards figure That one out!
Then again, my experence with radio anymore is 2/3rds comercials and only 1/3rds music, and of that small percent, under 10% of the time is anything i care to listen to on, so to me this wouldnt be much of a problem.
The billboard idea itself is sorta neat actually.
However knowing that soon after they will have cameras to take pictures of your licence at the same time and match that to who you are using the wonders of databases, may make the jamming option more attractive.
That is if you dont want them to know what you listen to.
They could just take samples of the pattern a few days a year, and program the sign to meet that pattern for the rest of the year. I doubt the demographics really change that dramatically that suddenly that the board needs to change on-the-fly for every driver.
Yeah, just put a Faraday cage around it. Get rid of the antenna, too; that gives off all sorts of fucken signals.
Dude, er, it's still just a billboard.
mstyne: real name, no gimmicks
Hehe. :) How about if they were more consistent with their spelling? "The Sacromento Bee" is bad enough, but they have it spelled correctly in the headline.
So you're trying to tell me the billboard has a receiver so sensitive to pick up on the internal oscillator in my car radio. Not only will it pick up on this EXTREMELY low level signal, past all the noise and crap in the air, it will take an aggregate of all the cars in the area and figure the most listened to station.
No... First off your method of demodulating an FM signal is all wrong. You got the first stage right. The RF is broken down into an intermediate frequency (IF) by mixing it with a locally generated signal. But then you are all wrong. The IF is not rectified and filtered in an FM receiver. That is for AM.
In FM, the IF is run past a discriminator circuit. A change in frequency is interpreted as a change in amplitude and thus produces the audio.
Finally, even if they did have a receiver that was able to pick up the signal on my local oscillator, en-casing the radio chassis in copper shielding would then definitely keep the oscillator signal inside WITHOUT blocking the signal on the air. That's why you have an antenna.
If it was so easy to tell what radio frequency one was listening to, what would I (as a member of the US Navy) do? The enemy would know what frequencies we were listening to. That would get them one step closer to breaking our encryption and listening to our messages.
Next time do a little research before posting.
I wish there was some there was some way that I could be outside playing basketball, in the rain, and not get wet.
Da man doesn't like criticism!
Note these errors were by different individuals, submitter (Sacromento) and editor (Sacramnto). It could be a regionalism.
I'm sure there's some reasonable explanation. Maybe they use cheap keyboards. And the headlines are written on CD-R's and typos can not be altered. Dyslexia maybe? Blurred vision? Don't rush to judgment.
I have to admit I my eye breezed right by both! I'm infected.
I mean, I haven't looked at the protocols that digital radio systems use (XFM or whatever they call it), but I suppose it's not impossible that the thing has two-way capabilities...
May we never see th
A guy who listens to death metal would get a funeral home ad...
Isn't that how the Cat Detector Van in the Monty Python skit works? It picks up on the local oscilators in your unlicensed cat.
Take a look and feel free: http://www.PieMenu.com
Do superhet receivers really bounce that much back out of the antenna?
:-(
Superheterodyne receivers don't "bounce" anything at all. They radiate a low-level signal that's generated internally to convert the incoming broadcast signal to a fixed, lower intermediate frequency, where it can be amplified and processed more effectively.
BSEE for contract or hire
Sounds like you didn't get the education you paid for.
Dahlmann tightly grips the knife, which he may have no idea how to use, and steps out into the plain.
I could just see this technology being used to ferret out "terrorists". Imagine, you are listening to 2600's radio show and suddenly you are mysteriously pulled over...scary stuff
Lets think for a moment.. My radio emits RF leftovers. "They" can pick up that information, process it, and then market to me based on that knowledge for money. Thank goodness. I can now passively sniff WiFi all day long. Or is this not a two way street?
...
My CRT emits RF. What happens when they can pick that up? Think thats far off?? Okay, what about WiFi? Can I write a program to sniff the 30-some odd WiFi hotspots in my neighborhood.. and based on their physical location and the data I gather, market too them? Why or why not??
Think the analogy doesn't apply? What about the sattelite internet that uses sattelite downlink and landline uplink.. that is broadcasting to all of north america.. more than any single radio station.. This could set a dangerous precedent, no?
The sugestion is that if a billboard changes in a drivers immediate or peripheral vision they will be distracted/alarmed by it.
This much different from seeing a billboard off in the distance and reading it at your leisure as you approach.
--
"we live in a post-ideological world..." - Billy Bragg.
So I can see the billboard with a lot of pink color?
So put ads on road-signs.
Speed
55
Coke
is
it
---
Your comment violated the "postercomment" compression filter. Try less whitespace and/or less repetition. Comment aborted.
This might be deemed illegal by those picky FCC folk, but how about deliberately broadcasting a misleading signal?
:)
As for legality, well, if it's OK to leak the heterodyne frequency, can't I send out some others at the same level? Make them think I'm listening to 12 stations at once? If it's not legal, how about I just hook up add'l radios tuned to other stations, and without speakers?
Just a relatively aggressive and probably cheap DIY solution. And mischievous.
Originally the idea was to use a computer controlled multi polarized liquid crystal windshield system to align the crystals so that they have opposing polarity in each layer so as to block direct sunlight. Don't you just hate it when driving east in the morning or west in the afternoon and have to put up with sunlight in your eyes when it is below the visor level? Do you try to align your head so the sun is behind the rear view mirror? Well this idea would block the sun by tracking the direction it is at.
So I was thinking. Why not add some more smarts to the computer software and have it scan the field of view looking for tell-tale billboard signs, and automatically block them out, too?
Well, I can dream, anyway.
now we need to go OSS in diesel cars
and things start to get scary.
People assume they have privacy in their cars. The article above points out that the stations passers by are listening to are gathered in aggregate, and not linked to an individual.
But could the same info be linked to individuals by optical license plate recognition? Tough in a traffic jam, but maybe source of the signals could be triangulated.
A car radio's RF leakage, if you can call it that, could become another criteria for buyers.
Oh, for a room with a view of the sign, a tunable Gunn oscillator, and a reflector to beam my signal at the sign.
Hours of fun, convincing the sign that everybody leaving the football game is listening to a PBS classical music station.
For more fun and games with Gunn oscillators, see also trolling for taillights.
Quattuor res in hoc mundo sanctae sunt: libri, liberi, libertas et liberalitas.
The reason why LO signal leakage absolutely does occur in any practical radio receiver is that there's no such thing as a perfectly-directional RF amplifier.
The local oscillator signal is generated and mixed with the incoming signal at a very early stage, relativley close to the antenna. A long way before the limiter/discriminator stage, in other words, and in a portion of the receiver that's architecturally identical regardless of the mode being demodulated. Different IF frequencies are used by FM, AM, and TV broadcast receivers, but the front-end topology is the same: one or more RF amplifier stages feed the incoming signal into the first mixer, which is also fed by the first local oscillator. This signal chain is not perfectly unidirectional.
RF amplifiers are usually characterized by a handful of key parameters -- their noise figure, their ability to operate properly in the presence of strong signals as well as weak ones, and their forward gain (also known as 'S21'). But any real RF amplifier will also have a reverse gain parameter ('S12') describing the attenuation a signal applied to its output undergoes on the way back through to the input port. With the untuned, resitively-matched gain blocks popular in RF work these days, the S12 parameter is often just barely better than S21. The same is true of the mixer itself; it has a decidedly-finite port isolation spec that describes how much of the signal at the LO port will leak back through the RF port. The cheap unbalanced mixers used in consumer-grade receivers aren't exactly state-of-the-art in this department.
The bottom line is that significant, detectable LO leakage DOES take place through the antenna regardless of how well-shielded the rest of the receiver is. It's entirely believable that a stationary billboard receiver could be designed and optimized to look for LO leakage from passing cars. Remember that even the cheapest radios today use highly-stable phase-locked LOs, so the required signal-detection bandwidth at the billboard is very small indeed.
Military receivers often have two or even three RF stages preceding the mixer, not to maximize front-end gain but rather to cut down on LO leakage to make the receiver (and its user) harder for the enemy to direction-find. This practice dates back at least to the BC-series receivers used in WWII. Not much new under the sun here.
Dahlmann tightly grips the knife, which he may have no idea how to use, and steps out into the plain.
So I point out that someone's probably a troll, supply evidence, and get modded down as offtopic by a buddy of said troll? Lovely.
Slashdot's going to *need* a trust system that interacts with their moderation system, and soon.
May we never see th
To the parent troll: your friends can keep modding me down, and I can keep reposting the truth over, and over, and over. I've got more karma than you have mod points, and once people take a look at this for themselves, you're going to start getting modded down. If I'm wrong, post a followup and tell Slashdot why I'm wrong, because trying to prevent my posts from being read isn't going to work.
Here's the content that was suppressed:
Aren't you the guy that claimed that you were head of Nintendo R&D, and then had someone else (a few articles back, IIRC) point out that they knew the person in charge of Nintendo R&D and that you weren'thim?
Furthermore, you've been giving what you claim is inside information about Nintendo on Slashdot, which I can hardly see the head of a corporate R&D division doing. I've worked in corporate R&D, and they're quite secretive, -- and more so the higher they get.
Finally, the heads of Nintendo's two R&D departments are, according to Planet Nintendo, Takehiro Izushi(R&D section 1) and Kazuhiko Taniguchi (R&D section 2). There is no "Nintendo Advanced R&D" division that I could find any reference to, nor is the informal term "head" a title that is likely to be used in the formal Japanese corporate culture. Finally, I find it rather unlikely that a non-Japanese person such as yourself would hold such a high-ranking position at a large Japanese firm.
Finally, I find it beyond belief that the head of "Nintendo Advanced R&D" would beg on Slashdot for details of how modchips work, when there are engineers aplenty that have worked hard on exactly this problem present in hordes working in Nintendo's R&D departments.
Sir, I accuse you of being both a troll and a fraud! To the Foe list with you!
And, sir, I must say that I find your claim in your User Bio that you earned three PhDs in three years highly unconvincing.
May we never see th
Damn, and I thought the Victoria's Secret Fashion Show jumbo-tron billboard on the Gardner Expressway in Toronto was distracting! Oh, wait a sec, these new billboards won't beat that. ;-)
If I read the article correctly, it could detect what 60% of the cars driving by were listening to. Frm the looks of the sign, it looks to be directly overhead, which means they could use semi-directional sensors, filtering out a lot of the extraneous noise. Add that to the fact that while one car's oscillator might be all but negligable, 50 cars all tuned to the same frequency might be a different story.
Rykard
Breaking the Internet one standard at a time, since 1999
[the doorbell rings]
Mike: That'll be the front door.
Neil: I bet I know who's got to answer it.
Mike: But, Neil - you like meeting people!
Neil (to camera): If I had a penny for everytime I had to answer the door, I'd have five pound sixty three!
[Neil gets up and goes to door]
Vyvyan: It's probably someone unbelievably boring!
Neil: Oh, no! It's the TV Detector Van!
Rik:MIKE, YOU BASTARD! Why didn't you buy a licence? I can't go to prison! I'm too pretty! I'll get raped!
Mike: Yeah, steady on! Steady on! We're not beat yet! All right, the time has come for diplomacy!
Neil: Oh, no - he's asked me if we've got a telly! I think I'm gonna have to lie! Bad Karma!
Mike: All right - the time for diplomacy is over. Vyv?
[Mike unplugs the TV]
Mike: Chuck the telly out the window!
Rik: Get rid of it! Quickly! Quickly!
[Vyvyan picks up TV and throws it at the window. The TV bounces off the window]
Mike (to camera): That, I did not expect!
Vyvyan: What if we sneak it out past him into the street?
Rick (to Mike): Yes! Yes! Yes! Mike, you go out and point to the sky, right, and say, 'Look at that interesting thing up there!'
Rick (to Vyvyan): You disguise the TV as an old woman, and sneak it past him!
Mike: Rick, suicide may be a great hobby - but I wouldn't do it for a living!
Neil: Lads, I've told him we don't have a telly, and I think that's thrown him a bit - but it won't hold him forever!
Rik: Good thinking, Neil! Keep it up!
[Rick starts writing in a notebook]
Mike: This is a very tricky spot, but Mike - the cool person - will squeeze it! Rick, stop crying!
[Rick rubs his eye]
Rik: I'm not crying - I just got something in my eye, that's all!
Mike: Vyv? Eat the telly!
Vyvyan: That's a completely brilliant idea, Mike! I've been wanting to do this for a long time!
[Vyvyan grabs the TV and starts devouring it. Rick continues writing]
Rick (writing aloud to himself): (It was the other three, not me. I had no idea what was going on, it really was the other three!)
[cut to front door. Neil is talking to a man]
Neil: All right, don't rush me - that's not an easy question to answer. 'Have I got a telly?' There could be, like, a number of different replies. I need some time to think one up, you know?
Mr Bastard: We know you've got one - we detected it!
Neil: Oh - so you've just been playing with me all along?
Mr Bastard: Well, it's better than playing with yourself! Ho-ho! A cheap sexual allusion - makes the world go round!
Neil: Ugh!
Mike: Neil, you haven't introduced me to your new pal.
Mr Bastard: Bastard's the name!
[he shakes Mike's hand]
Mr Bastard: But you can call me 'Right Bleeding' - all my friends do. Or did.
Mike: What do you mean?
Mr Bastard: I killed him. Where's your licence?
Mike: As the eunuch said to Mussolini, 'I haven't got one - and if I did, I wouldn't show it to you!'
Neil: That was a really cheap joke, Mike.
Mike: I'm saving up to pay the licence fine.
Neil: Don't tell me you haven't got a plan.
Mike: (I could never resist a challenge.) Neil, I haven't got a plan.
Mike (to camera): I hope someone's taking this down!
[Mr Bastard shoves his way inside the house]
Mr Bastard: Right - where's this telly? Ah-hah! So you do have it! You little runt!
[he walks over to Vyvyan, who has successfully eaten the TV, save for the cord, which hangs out his mouth. Vyvyan waves to Mr Bastard]
Mr Bastard: The old trick, eh? Eat the telly before I get a chance to nick you!
Vyvyan: It's a toaster!
Mr Bastard: It's a telly, you yobbo! Now give it back - I want to nick you!
[he grabs Vyvyan's hands, puts his foot on Vyvyan's stomach and pulls. Mike quickly intervenes]
Mike: Mr Bastard! Mr Bastard! OKAY! Now, toaster or telly, the contents of my colleague's stomach are private property! And if they get damaged in any way, we sue!
Mr Bastard: Well... I can wait! I've dealt with your sort before!
Mr Bastard (to Neil): Where's your toilet?
Neil: Oh, upstairs. Just follow your nose.
Rik: That's just great, Neil. Tell the fascist where our toilet is!
Neil: Shh!
Mr Bastard: I'm going up there now, to wait. I know how to wait! And I promise you, son - when that telly comes out the other end, you're nicked!
[he slowly slinks up the stairs, then comes back and looks at the bomb for a second, the ascends the stairs again]
Vyvyan: It's all right, lads - I always poo before I get up!
----- One piece short of Legoland
Because, as everyone knows, driving down the highway without reading all the billboards is stealing.
Kind thoughts do not change the world
Just do what I do when you're driving down the road and you see a billboard, close your eyes! This way, the advertising won't influence you.
For some reason, a few seconds after I close my eyes, people start honking their horns. I haven't exactly figured out this correlation.
In certain parts of the city there are so many billboards that I just keep my eyes closed for the entire drive.
Geoffeg
Yeah, Chris can't spell. He and Rob should form a club.
That should be, "Rob and him." Just your correction corrector doing his job, no need to worry ma'am.
...and everybody will just be listening to one form of ClearChannel or another...
It's 10 PM. Do you know if you're un-American?
... I'm listening to Sirius and the frequency I'm listening to is in the GHz range? :)
Fine, I accept that they have the ability to show me ads based on what I am listening to on the radio. What does that tell them about me? I see a few big problems with this concept...
1. People are forcefully aggregated into classes of stereotypes based on a radio station. If someone listens to country music, and the result is that they only ever see ads for pickup trucks and farm equipment on billboards that claim to "know them", I think that they might get a bit pissed after a while.
2. What does a radio station actually tell about me? the only stratification I can really see is age... the music for the young kids that can't drive yet, and the music of older people. Personally, I have presets for EVERYTHING. I listen to R&B, classic rock, classical, alternative, country, talk-radio, and sometimes I even listen to the aural assult of the young-kid stations. (what I would really like is an ambient groove station) So which ad is appropriate for me, and how would they know?
3. The ads will not be personalized for "me". They will be personalized to the strongest signal that the billboard gets from the passersby, i.e. the average for the current group of traffic. How often would this average station actually change? Wouldn't it be easily defined by the demographic of the neighborhoods around that region of the freeway? Don't regular billboards already do this? Whenever I drive through the "not so great" areas of Dallas, I see an abundance of ads for planned parenthood and the like. If these were the magic "I know you" billboards, it is unlikely that my one car playing classical music would have enough signal to override the predominant signal in that area. (And if it did, I would be in fear for my life as some snooty opera advertisement pops up and everyone starts looking for the guy who is in the wrong neighborhood).
I guess if I was looking for an advantage, if you had a bunch of these things all over the country, then you could just upload your stereotype-based ads to a nationwide database, and the billboards automatically pick the ad for their area based on their data. You could skip the process of geographic demographic data collection. I doubt many people will ever actually see the board change for them as they drive by.
not impressed.
Methinks the billboard company is gilding the lily a bit. Tools to forecast driver consumer preferences already exist, and they're no less accurate than electronically peeking at your radio dial.
Animated boards are expensive. That means the outdoor company will only be putting them in high-traffic locations.
Hundreds of cars might pass the board in a one-minute period. It takes about four seconds to absorb a well-contructed outdoor display. Obviously, the data isn't going to be targeted at individual motorists. It'll be an average of traffic flow over some given period of time.
That makes the radio tuner data much less useful. All the billboards will be doing is determining localized listening preference. I gotta tell ya: it ain't gonna be much different than the Arbitron radio ratings already available to the industry.
Properly programmed radio stations have very predicatable listener compositions. Take a Classic Rock station, for instance: the typical listener will be between 35 and 49 years of age. He is 70% likely to be male. He is about 45% likely to be married.
You can take this further, computing the possibility he has kids and his approximate ages. More importantly, you can interpolate this data against retail databases which qualify the likely incomes and buying habits of people in these demographic cells. There are plenty of industry tools which do this, such as Scarborough Research's databases.
That's how the billboard companies will pitch their clients. They'll merge the radio listening data against something like a Scarborough study and--boom--we can see that a certain number of drivers during a given hour will make a car purchase within the next month. The billboard chooses a Chevy ad. If you know where most of the traffic is heading, you can even tag it with dealer info. Awesome.
But the billboard company really doesn't need the gee-whiz realtime radio snooping. It's a gimmick. Their sellers can already work out the data with existing desktop tools.
Imagine that: hype from advertising execs. Who would have figured?
This is my post. There are many others like it. If you don't like what you read here, go try one of the others.
Finding out what large groups of people are interested in doesn't take this fancy technology. It's been done for years using simple statistics. I cannot believe that making the leap from most common radio station on the road at time-X to product of greatest intrest to advertise could be more accurate that a simple statistical analysis (i.e. survey, or do a several scans at different times using this channel detection technology-- no need to maintain it constantly).
I already have a pretty good idea what the data will show:
most popular @ morning: talk show featuring two overweight men with deep voices and 7th grade reading levels.
all other times: clearchannel station with greatest reception - impossible to differentiate listners' favorite genre since all of these stations will be playing "a mix of your favorites from yesterday and today's greatest hits!"
ôó
I'm sure you can tell what I'm getting at: in order to receive frequency RF, one must generate frequency IF [bldrdoc.gov] via local oscillations (LO), and IF directly corresponds to RF. Stephen Wolfram points out [wolfram.com] the relationship V[IF] = V[RF] + V[LO] for increasing and V[IF] = V[RF] - V[LO] for decreasing. Armed with this formula and decent knowledge of the radio's tank circuit, it is trivial to pick up the LO and IF frequencies your car radio transmits, albiet inadvertedly, and customize the billboard contents accordingly
Hmmm...
So this array 'V', that holds all these values, where is it initialized??
I mean if I can get hold of the source code to my radio, I can easily change the IF variable (#define or whatever).
Looks pretty easy, but then I'm sure these "smart billboard" people didn't expect they'd be dealing with a C programmer.
I hope it isn't written in Java - that would explain why my channel seek moves so slowly.
If you have a transmitter that's not more than 100mW ERP transmitting a nice sine wave around the mixer frequency of FM radio, anyone living nearby can just point it at the billboard and voila! The billboard will likely read only your frequency. Make a directional antenna and make it even better. Best of all, as long as ERP is not higher than 100mW, there's absolutely nothing they can do - no more than you can do anything about them. Fight fire WITH fire!
Sir, you obviously have no life other than to post FOUR rebuttals on here. :-)
As to whether or not you believe me, I could care less.
And yet you care intensely as to what others think, as evidenced by your response and my almost immediately modded down first two exposes.
I have not given any inside information about Nintendo R&D whatsoever that is not available elswhere.
I see. Other than policy? You also claimed that what you were posting *was* an inside secret. You could be lying then, or you could be lying now...tkae your pick.
As for your other concerns, I work for a more secretive internal R&D organization within the company, apart from R&D1 and R&D2. This organization is a black one, much like the "Skunk Works" of your Lockheed Aircraft in the USA.
*snort* Okay, let's pick this one apart. Yet the *existence* of Skunk Works is hardly kept secret by Lockheed, though its actual work is not trumpeted. It is hard to imagine to benefit to a company in keeping the *existence* of a division secret. Yet even if I were to believe this, that the very existence of your division is a secret withheld by Nintendo from the rest of the world, then you have just contradicted yourself. You have claimed that no information not available elsewhere was released by you -- except, of course, the existence of your top-secret, black, utterly unacknowledged by Nintendo department. If this is so secret, why put it in your public bio *and* your signature? Indeed, the only sort of person who would gain at all from something like this would be a sham trying to gain undeserved respect.
We are looking at technologies now that are at least 1-2 generations beyond GameCube.
Ah. 1-2, eh? Well, *one* generation is exactly what you're calling "regular" R&D's goals. Your work cannot be all *that* hidden.
As for Japan, even they
You use "they", though you claim to work in Kyoto?
Nintendo, and Sony, and many other corporations
Circumstantial evidence, but Nintendo and Sony are the first two companies that most American gamers think of when they try to come up with the names of Japanese corporations.
Last I checked, Xbox is not a Nintendo product, hence, we would not have too much concern over it.
We "would" not? You mean, "if" you worked at Nintendo your group "would" not have too much concern? I believe the word you should have used is "do": "...we do not have too much concern...".
I won't even entertain your attacks on my academic credentials
Heh. Okay.
but if you read my bio and do some arithmetic, you will find that I started graduate studies at MIT five years before I got my first degree.
Oh, really? I had read your bio as claiming that you started *undergraduate studies* at the age of 16. Impressive, but not unheard of. So if we read your bio, you would have had to have completed all primary, secondary (or the Indian equivalents thereof -- I know little of the Indian sub-college education system, and undergraduate schooling by the age of 16. That is, while not entirely impossible, is very unlikely. You then completed three doctorates concurrently over the next nine years -- again, while not impossible, extremely unusual. I know only one PhD personally that peruses Slashdot, and he is younger than you claim to be -- most 42-year-old triple PhDs are unlikely to be blowing their afternoons posting to Slashdot.
I shall entertain no further correspondence with the boorish likes of you.
Convenient, that. It certainly saves you from having to, say, like to your three doctoral theses, or any of the papers that you wrote while working in academia. The funny thing is that at least in computer science, the overwhelming majority of published papers are also available on the Web. Google does an excellent job of indexing both PDF and PS format papers. Yet, strangely enough, I find no useful references to anyone by your name.
Oh, there's a Samir Gupta who was a management professor (not what you have any of your claimed PhDs in) who was co-author on a single rather basic distributed systems paper. Unfortunately, he was still in academia almost a decade after you claim to have left.
There's another Samir Gupta who worked for Renaissance Software, but graduated in '93...far later than you claim to have graduated.
You are, of course, free to point Slashdotters to any of your theses.
Or, of course, you could give up on this troll account, and start a new one. Perhaps your next one will be a bit more plausible, and you will make fewer mistakes.
If I had to guess, I'd place you as an undergraduate in college, probably in the United States.
Troll Hunting is the new, exciting Slashdot sport. See how many you can flush from the brush!
May we never see th
Think how targetted the ads on your favorite radio station are. That's how targetted the billboards can be. Is that really such a great privacy risk?
Most of the time the local oscilator in a hetrodyne receiver (Typical AM/FM) leaks back out to the antenna. The Frequencys leaking for are 455Khz above the station for AM and 10.7 Mhz above for FM. (Example Listining to 620Khz AM. Add 455Khz. Leakage maybe detected at 1075Khz. Listening to 103.3 FM. Leakage may be detected at 114 MHZ.) A simple shielded antenna amplifier will usualy take care of the detectable leakage problem for the tin hat crowd. The radio is already encased in a metal box so the car electronics does not intefere with your listning pleasure. That shield works well both ways. The antenna amplifier passes the signal one way while preventing reverse leakage from reaching the antenna.
Do a search for Superhetrodyne and Tempest for more detail on radio receiver leakage.
The truth shall set you free!
Where do I sign up for the implants
What do you think that flu shot you recently had was?
I wanna be a drone to corporate marketing.
Yes, we all do. Be patient.
The Internet is generally stupid
A couple of points....
Thanks for posting the IF freq. I did not realize that most broadcast FM receivers used good ole 10.7 MHZ IF.
Also, should you not also be able to pick up the LO on the low side of the desired operating frequency as well? 103.3 + 10.7 = 114 103.3 - 10.7 = 92.6
--fatboy
I thought all of those stations went off the air in the 70's.
...will be radio stations. Realtime ads luring listeners off whatever they're tuned to would probably be effective.
On the brighter side, now listeners of certain foaming talk show hosts can be plied with Pepto Bismol and asprin in an efficient manner.
This is my post. There are many others like it. If you don't like what you read here, go try one of the others.
Some radios use the low side for the local oscilator, however it is not often used as it can interfere with low band VHF TV. US TV ch 2-6 is 54-88MHZ. You don't want the FM radio putting herring bones on nearby TV's. The high side is midband cable chanels (ch 14-22 on most systems) and aircraft. You are not likely to be driving close to an airplane to interfere with it's receiver, but a home radio could mess up TV reception in the next apartment using rabbit ears on the other side of the wall. Using the high frequency for the local oscilator instead of the low side eliminates this interference. That is why most receivers use the high side. 97.1 - 10.7 = 86.4 or wavy lines to channel 6 on a nearby TV using rabbit ears.
The truth shall set you free!
I'm quite surprised at all the comments about people building their own transmitters to fool the billboards, or asking "what happens if there's m different people listening to n different radio stations? won't the billboard go crazy?".
The solution to this is quite obvious with only minimal thought. First of all, any insight into what people are listening to is better than just sticking up random messages. Ultimately, the billboard company won't care if somebody successfully spoofs the radio station detector -- they'll still get their advertising dollars no matter what.
Second, with the thousands of cars that pass by, all they need to do is implement something like a 20 minute moving average. Find the top 3 radio stations listened to on average in the last 20 minutes. Broadcast advertisements suitable to these top 3 stations in the proportions detected. If the ads run an average of 10 seconds each, and 10% listen to station A, 30% listen to station B, and 60% listen to station C, then for every station A ad shown, 3 station B ads are shown and 6 station C ads are shown.
So if station C is a teeny-bopper station, then you'll get 60% zit cream and tampon ads. If station B is an oldies, then you'll get 30% Viagra and Depends ads. And if station A is country, then you'll get 10% gun racks and pickup trucks and piss-poor american beer ads.
If signal spoofing becomes a problem, they can try and weed out the "too powerful" signals and just focus on the second highest. But who cares... they're still charging primo dollars to the advertisers who want to believe that they're getting more effective and targeted advertising.
Now if somebody finds a way to tap into the signal that powers what the billboard displays, then THAT would be an excellent worthwhile hack.
I'm not listening to anything? Will the billboard go blank?
How long until some company puts up huge TVs every 100 metres all showing the same TV show, and has the audio on a set radio channel? That way, you could watch something as you drive. Cos let's face it, driving a long way (if you don't have any passengers) is boring.
Get your own free personal location tracker
Hmmm? As someone who works for them, I'd say where they touched me, they could have at least used a bit more KY jelly!
So basically these billboards, without your permission are reading, analyzing, recording, and acting on leaky RF transmissions coming from inside your vehicle?
How is this not illegal eavesdropping? What I listen to is personal information, and using devices specifically created to circumvent the privacy afforded by rolling up my windows seems no different than hooking up a secret tap to my cable box to see what I watch, or looking at my library records to know what I read.
Kevin Fox
Anonymous Coward defense aside, maybe I didn't get the education I paid about $29,000/year for. But I did once learn something about heterodyning receivers, IF and sideband demodulation.
And no, by "bounce" I didn't mean transmit the original signal back out of the antenna. I just don't currently work in RF, and didn't realize automotive receivers radiated that much energy in the demodulation.
Apparently you do work in RF, and have a few years of experience as well. Obviously, it still hasn't taught you some of the rudimentaries of respect.
...
Well, I've heard that in Great Britain the Ministry of Housinge has developed a working Cat Detector Van...
As a side note, how many innocents lose their rights, or their lives, whenever someone like the USA goes into "We're just here to protect ourselves" mode?
We don't want someone to POSSIBLY hurt Americans, so we will ACTUALLY pre-emptively hurt other people to prevent it. It's only acceptable if WE aren't the people being hurt.
Not that security is not important, but Dubya's war is really a $#!++/ way to do it.
There is nothing so silly as other peoples traditions, and nothing so sacred as our own.
So does that mean the billboard will go out when I drive by listening to CDs?
Think about it - which muslim countries are tolerant of outsiders, and which Muslim countries have succesfully resisted the creep of Wahabbishm?
Turkey doesn't count because it just elected an Islamic Government which due to *strong* international pressure is sheathing its sword for the moment, Singapore and Malaysia are collapsing under Islamic subversion, Pakistan, Bangladesh, Chechnya, Iran, Iraq, Saudi, Indonesia, Nigeria and Somalia don't even need mentioning due to recent events. Islamic Cyprus is constantly threatening war with non-Islamic Cyprus. Dark powers are gathering.
Are there any countries in the world with a significant Muslim population which are pacifist and tolerant of outsiders? Dubai is the only one that springs to mind, but it's surrounded by Wahabbism on all sides.
So is the USA evil? Well is it a crime to send a murderer to kill a murderer who will murder again?
A caveman dreams of being us, the incalculable power and riches. We dream of being Q, then what?
The majority of Muslims in the UK support Osama binLaden, just look at the polls that were conducted after the WTC attacks. Go to Ilford and Bradford and look at the majority of Muslims. Tell them they shouldn't beat their women, tell them they shouldn't cage up their women, tell them they shouldn't force their women to wear bhurka (many Muslim women don't want to). You'll get a punch in the head if you ask Bradford/Ilford/Southall Muslims to allow their women to follow the English way of life. They key is they are against *the freedom*, that's the fundamental difference.
I hope so, they deserve a good beating after blowing up those ancient Buddhas in Afghanistan. Trouble is the views of those Muslims that blew it up are shared by 70% of the Muslims I know personally. This worries me greatly sometimes. Sometimes I grow a long beard and pretend to be one of them, they're very insular, and many hide a deep anger.A caveman dreams of being us, the incalculable power and riches. We dream of being Q, then what?
A caveman dreams of being us, the incalculable power and riches. We dream of being Q, then what?
A caveman dreams of being us, the incalculable power and riches. We dream of being Q, then what?
Pretty soon it's not going to be steel mills, paper mills, car factories etc.. that are the greatest harm to the environment, but all the crap wasted paper and materials that forced advertising uses. almost 100% of the unsolicited advertising I receive goes straight into the recycle bin, though I'm sure I am in the minority.
:)
I really wish a law would be passed to stop this crap. It may be unconstitutioal to prevent such a thing ( free speech blah blah blah ), but dammit it's a good idea.
I was in Suncoast video yesterday and because I used my visa card, yeah right, I was entitled to a 12 week E! magazine subscription. Dude just shoves the flier and a pen at me. GAHHH!
How about we start taxing mass marketing more. It'll generate revenue and reduce spam of all forms. Sounds good to me.
I'll stop ranting now.
"Not knowing when the dawn will come, I open every door." - Emily Dickinson
Agnostic Muslim = Good
One nice man surrounded by a thousand evil men will surely be turned to evil, and may even start believing that evil is good. So at the end of the day, I don't have to convince you, as if the world becomes evil, you yoursef will be inextricably affected.That's why the UK and US are "free" to some extent - because we ignore the religous nonsense. The leaders of the Muslim people I know don't care about the passages of peace and love, they just preach hate and Sharia Law. I walked into a restaurant in Ilford today and a 7-year old Muslim child seeing that I wasn't Muslim told the chef to put poison in my food so that he could go to heaven. The chef nodded at him approvingly but was unable to do anything as I watched him like a hawk. They gradually exclude you from their society. If you move to Ilford Lane you'll agree with my point of view within a year. Of course if you live in a sheltered part of the Cotswolds, crime doesn't exist and everything I write here can be ignored safely.It's an extra tax penalty that you must pay if you are not a MuslimReligous Muslim = Bad
A caveman dreams of being us, the incalculable power and riches. We dream of being Q, then what?