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Apple Reports Q1 Loss

Amsterdam Vallon writes "Apple recently reported an $8 million loss, its second straight loss, compared with a $38 million profit a year ago. It seems that upbeat laptop sales weren't enough to get this company out of the Wall Street basement. Hopefully, with increasing Mac OS X and wireless-related sales, we'll see a nice increase come next quarter and after that, perhaps a jaunt toward profitability!" The back was apparently tipped into the red with one-time restructuring losses, else there would have been a modest profit; Apple expects stagnant revenues for the near future.

49 of 142 comments (clear)

  1. Damn, by Anonymous Coward · · Score: 4, Funny

    If only I had enough money to buy a PowerMac. Then Apple would only be down $7,997,000!

    Stupid College, no money...

    1. Re:Damn, by nob · · Score: 2, Informative

      Very funny... except this was comment was posted, word for word, on MacSlash 2 days ago.

      But if you're just a karma whore, why are you posting anonymously?

      --
      daed si luap
  2. Marketshare is down by Anonymous Coward · · Score: 5, Informative

    Their worldwide marketshare is now 1.93%. According to IDC, 38.4 million PCs were shipped last quarter, up 4% from the year ago period. Apple shipped 743,000 Macs which is down 2% from the year ago period. This follows a steady trend in declining marketshare over the past 5 years.

    1. Re:Marketshare is down by mgaiman · · Score: 5, Interesting

      I don't know. It really seems like IDC has a bone to pick with apple. Read this cnet article and see. I'm not trusting IDC numbers when they seem that biased in interviews.

      Also, that same IDC guy is predicting tablets to replace ultraportables in general, which will not happen.

    2. Re:Marketshare is down by thatguywhoiam · · Score: 4, Informative
      Their worldwide marketshare is now 1.93%

      This statistic, like most computer-use statistics, is erroneous and misleading.

      IDG does not factor in sales from direct retail (i.e. Apple Store), or the online AppleStore incarnation. A better way to read that is: Apple has 1.93% of the PC market.

      If you really want to see what percentage of the computer-using public is on Mac, check Google's stats. (can't find it now, but I know its there somewhere.)

      There is a downward trend in marketshare, but this is indicative of the entire PC industry in general.

      Sorry for the pickiness - I just hate seeing that bad IDG stat quoted over and over again.

      --
      If Jesus wants me it knows where to find me.
    3. Re:Marketshare is down by Mononoke · · Score: 5, Interesting
      Their worldwide marketshare is now 1.93%.
      According to whom?

      Also according to IDC: "Apple Computer, the fifth-largest manufacturer in the United States, saw its U.S. market share rise from 2.9 percent to 3 percent in the fourth quarter."

      Lies, damn lies, and statistics, I suppose.

      --
      NetInfo connection failed for server 127.0.0.1/local
    4. Re:Marketshare is down by neverkevin · · Score: 5, Informative

      Do you mean Google Zeitgeist? I don't know If I could consider that the authority on Apple market share, but it's better then IDG. If you are going to believe Google then Apple market share has stayed steady at 4%.

    5. Re:Marketshare is down by Anonymous Coward · · Score: 4, Insightful

      Well I've been buying Macs "regularly" since they came out. I bought one in 1984. I bought another one in 1991 or so. Bought one in 1998. Bought one in 2001. I *might* get one this year.

      In the old days you could use a Mac for a LONG time before needing a new one. (These days Mac technology is moving faster it seems).

      I buy new x86 Linux boxes at least once every two years. They are cheap, and lose their value so fast it makes more sense to ditch them regularly (I always try and sell my boxes before getting new ones, I'm not interested in "collecting" boxes).

      *shrug*

      These numbers don't tell you how many people are using Macs, just how many are being purchased in certain channels.

      Not that it matters how much market share apple has..?

    6. Re:Marketshare is down by inkswamp · · Score: 2, Interesting
      I don't know If I could consider that the authority on Apple market share, but it's better then IDG. If you are going to believe Google then Apple market share has stayed steady at 4%.

      I agree that this is probably a better gauge than IDG (or most groups claiming to know any given market share--as far as I've seen, they all have their flaws.) But bear in mind one important thing. A great deal of time spent surfing the web is done at work where the platform of choice is Wintel. Any Linux or Mac user (like me) who goes to work and might work on a Windows machine has a good deal of their web surfing time counted as a "Windows user." I think using Google's stats gives a more realistic picture, but I think the numbers for anything other than Windows is going to be slightly lower than it should be.

      --
      --Rick "If it isn't broken, take it apart and find out why."
  3. More details.... by bifurcation · · Score: 5, Informative

    fyi, here's the Original Press release from apple and the Quicktime broadcast of the conference call in which the statements are announced.

    one should note also that the only reason apple posted a loss was that it had to pay a one-time restructuring fee. without that, it would have actually posted an $11M profit, which would be a drop (from $38M last Q1), but a far less dramatic one than the loss they indicated.

    --
    Recursion (n): See recursion
    1. Re:More details.... by TotallyUseless · · Score: 4, Interesting

      Yes, that is a lot. where the money goes probably depends on where the restructuring is. I know they laid off close to 50% of the PowerSchool division, many of them executives. All of these people are getting 2 months severance pay. It wouldn't surprise me if a large chunk of that $20mil came just from the PowerSchool layoffs.

      --

      Time for some tasty Shiner Bock!
    2. Re:More details.... by nelsonal · · Score: 4, Informative

      There are two main expenses in restructuring, a corporate euphamism for layoffs, severance and lease termination fees. Usually the bulk is severance, but it does depend on the lease structure. Occasionally there are non cash restructuring expenses usually writing down of assests. $20 million is pretty small, I think Nortel had a cash restructuring charge in the billions. They also had writedowns in the $10s of billions, but that isn't a cash expense. A write-down is just the company recognising that something they bought wasn't worth what they paid for it.

      --
      Degaussing scares the bad magnetism out of the monitor and fills it with good karma.
    3. Re:More details.... by billcopc · · Score: 3, Funny

      Why didn't they just lead them to a secluded area and shoot them ? I thought these high-paid executives were there just to serve as scapegoats for when the going got tough.. :)

      It's not like most of them can even USE their own brains, much less a Mac.

      --
      -Billco, Fnarg.com
  4. Question by Znonymous+Coward · · Score: 5, Insightful
    Why aren't more people buying Macs (especially the slashdot crowd)? I was a Linux head until I discovered Mac OS X. Mac OS X is simply fantastic. You can get an eMac for $1099. Or an iBook for $999. That's cheap in IMHO.

    And now it's easier to run Linux software on Macs thanks to Apple's release of X11 for Mac OS X.

    --

    Karma: The shiznight, mostly because I am the Drizzle.

    1. Re:Question by thatguywhoiam · · Score: 5, Interesting
      I'll field this one.

      Why aren't more people buying Macs (especially the slashdot crowd)?

      Well, they are. Buying more Macs, that is. However, what you are essentially looking at is a split in the Slashdot crowd. Apple has created a rift in the *nix community - not a bad thing, IMHO, as rifts are encouraged in this kind of social dynamic.

      This is a bit simplistic (and I'm sure some will let me know just how simplistic...) but here's how I see it:

      Slashdot Reader #0 has been using UNIX for a while. Apple releases OS X. Reader #0 likes:

      - *nix-like distro with BSD personality
      - groovy interface
      - the Support Fairy (i.e. having some)
      - Mainstream apps (Photoshop, Office, a few big-name games, etc.)
      - Apple's Open Source initiatives
      - hi-quality integrated hardware that works seamlessly with OS

      Slashdot Reader #1 has been using *nix or Windows for awhile. Apple releases OS X. Reader #1 hates:

      - proprietary software (OSS be damned; if its 0wn3d by anyone, its bad. This is an arguable position)
      - pseudo-proprietary hardware that is behind the bleeding edge of what you can build
      - goofy interface
      - premium pricing
      - lack of games (because that's what they really want a 3.0Ghz PC for. Oh, you have a legitimate use? good for you. You are rare.)
      - Apple, in general (possibly for past transgressions against them, possibly 'just 'cause)

      (Of course, then there's me, Slashdot Reader #2: always used Macs, still use Macs, have a technical bent despite being a graphic designer, yet hangs out on Slashdot...)

      --
      If Jesus wants me it knows where to find me.
    2. Re:Question by Spencerian · · Score: 2, Interesting

      As a very longtime Mac user and technician, I'd have to agree. Apple was very late in finding alternative speed for their boxes when Motorola's problems appeared, and now they're paying for their dawdling.

      Take a look at the new desktops. These systems have everything going for them in terms of speed EXCEPT the processors. A two-processor system should go like a bat out of hell, but the current crop matches, not excels, in speed tests with single-processor Macs of a comparable speed. The processors are bottlenecked. These new desktops were designed with faster or more efficient processors in mind, and they didn't come.

      Apple is also experiencing the same problem that has plagued PC makers: Customers realize they DON'T have to upgrade to a whole new system. There's not a big reason to move to a new computer unless your Mac is beige. Also, unlike previous Macs, all Macs produced since the Blue & White have stronger upgrade options, so you could toss in a cheaper processor upgrade rather than buy a new box.

      Apple is backed in a corner again. This time, its the economy and customer buying trends. Remember when Apple backed itself in a corner with mismanagement in the 1990s? I wouldn't count Apple out, especially since now a new processor with much stronger specfications may arrive later this year that will bring the Power Mac line back to comparable performance terms to its PC counterparts.

      --
      Vos teneo officium eram periculosus ut vos recipero is.
    3. Re:Question by Anonymous Coward · · Score: 2, Informative
      Slashdot readers like choice, and the best deal, and you don't always get that with Apple at all levels.
      Apple isn't less choice, it is part of the choice. It is one of the few consumer alternatives to x86 out there! And as far as the best deal... well that obviously depends on how far ahead you're looking. If highest number of gigahertz processor + lowest price = best deal, then a PC would win. If overall quality and ease of use + style + less maintenance + better quality hardware + etc = best deal, then the Mac would win.
      2. As recent events [slashdot.org] have shown us Apple makes proprietary software and hardware and it sometimes bites you in the a$$. If thye don't like what you are doing they have much more power to stop you when you are running Apple software.
      Oh... now I see, you're just an asshole. This is total FUD bullshit. The iCommune situation you are referring to shouldn't have been the slightest bit of a surprise to anyone involved. Apple created iTunes and provided the iTunes SDK, which had certain license terms. One of those terms explicitly stated that the SDK was not to be used to develop software to share music over the Internet. This was directly defied by the makers of iCommune, and when they made their software available to the public, Apple sent them a not-mean-at-all email telling them they were in violation of the agreement and had to stop making this software available.

      I mean, Jesus Christ almighty, why do you think Apple had the ability to do that?? Because the iCommune people were using Apple's stuff to develop the software! If iCommune was built by the developers from the ground up, Apple wouldn't have been able to do anything.

      Conclusion: you are very uninformed.
    4. Re:Question by cuyler · · Score: 3, Funny

      Slashdot Reader #0
      Slashdot Reader #1


      I love that. A sure sign this is a technical website. The first reader is reader number zero.

      Thanks for the chuckle.

    5. Re:Question by WatertonMan · · Score: 2, Insightful
      To say that Apple has done nothing to solve their problem is a bit much. Other than going the x86 route, what could they do but put pressure on the PPC producers? That appears to be coming to fruition with the IBM 970 chips. Those seem quite exciting, although they will be slower than equivalent Opterons out around the same time. However they are about equivalent in speed to current top end P4 chips. (Although those will increase in performance by the time the new PowerMacs are out) The big advantage to the 970 are the way they allow multiprocessing systems. Whether Apple will utilize this initially for a high end graphics oriented Mac is up in the air. I think they should but there will undoubtedly be a shortage of chips initially.

      Beyond what they have done, I'm not sure what people expect them to do. Everyone cried to move to the x86, especially AMD systems. However the fact of the matter is that emulation is slow at the best of times (look at Virtual PC for OSX). Further the nature of x86 design and the limits on true general registers makes emulating PPC code that uses a lot of registers quite difficult. However even here it is widely known that Apple *has* ported most of OSX to the x86 platform, even if only as an intellectual endeavor. So clearly this was an option, even if only a last ditch one.

      Yeah this year sucks in terms of performance for OSX. Most of the improvements are in terms of software. (With 10.2.3 and iLife, OSX is really starting to sing) Come summer or fall I think we'll see Apple being much more competitive in terms of price/performance. At that point switching will make a lot more rational sense.

    6. Re:Question by WatertonMan · · Score: 4, Insightful
      As recent events [slashdot.org] have shown us Apple makes proprietary software and hardware and it sometimes bites you in the a$$. If thye don't like what you are doing they have much more power to stop you when you are running Apple software. This is wrong on so many levels. First off it was the modification of iTunes in a way which broke the license agreement with the SDK. The above is like complaining about the two different QT licenses and therefore inferring we all ought to avoid KDE.

      Second basically every Linux MP3 player still works with OSX. Exactly what have you lost? So you didn't get to modify iTunes. Yet even with that removed you still have more choice than you did on your Linux or BSD box.

      Complaining that one piece of non-open source software can't be modified when all the existing opensource ones can is silly. What's even sillier is that you can still do everything that iCommune did using Apache and Rendezvous. Further a lot of people would say that iCommune didn't work that well to begin with.

      Part of the reason Apple's marketshare is slipping is because people are afraid to buy because Apple's marketshare is slipping. There is some truth to this. However it tends to be based upon questionable statistics. Apple's marketplace slide pretty much stopped around '98 and has remained fairly constant since. Further folks keep quoting world figures rather than American figures. So these statistics are somewhat biased and misleading. I think you also have to recognize that Apple is still amongst the big 5 players as well. I think Sun has a better chance of going under than Apple does. Does this mean you shouldn't buy anything with Solaris?

      The processor line is the problem. However that is also a problem that Apple has solved. Like those awaiting the new AMD chips, the vision is in sight. We're just waiting for delivery. And this isn't vaporware the way that the promised G5 was.

  5. You've got this all wrong. by lynx_user_abroad · · Score: 3, Funny
    You're supposed to be surprised when Apple reports a profit two quarters in a row. Reporting a back-to-back loss is just another line in the standard "they'll be backrupt before Windows 3.0 even ships..." joke.

    --

    The thing about things we don't know is we often don't know we don't know them.

  6. Future Savings by kruetz · · Score: 5, Interesting

    Fair enough, they've spent a lot of money to get where they are. But from here on in, they should be able to save a fair bit. While having BSD as the core of MacOSX won't give them billion-dollar profits, it surely helps reduce OS-related software development costs.

    And with these savings, they can spend time developing better, easier-to-use-for-the-whole-family apps. For example, their Powerpoint killer (whose name I have momentarily forgotten - argh!) and their iLife range (I think that was the name - I'm not a Mac user (can you tell?)).

    Hopefully they can improve even further on the quality of their programs, because that's what the "Apple Experience" is all about.

    Hell, I'd buy one except that in Australia, it costs me at least $2,500 to get the Mac-equivalent of my $1,200 home-built rig. Not to mention all of the PC games and stuff. But I digress.

    Also, if Apple can work on the X-Windows side of things, perhaps they'll be used by big IT spenders to replace aging *NIX systems - another boon of the BSD lineage. Go MacOSX and go Apple!

    --

    This sig intentionally left bla... dammit!
    Who's got the whiteout?
    1. Re:Future Savings by jbolden · · Score: 2, Interesting

      I gotta tell you for the last year the X-windows side of things via. stuff like Fink has been fine. Apple has released a beta of their own X which makes X look and act very native and uses quartz for acceleration. Its quite likely that Apple is very close if not already there to having the best X on the desktop market.

  7. Harley Davidson of the computing industry by OccSub · · Score: 3, Insightful

    They're a honest established American company. They're not doing so well because of cheap alternatives flooding the market. They still produce quality products, but because of the high appeal of lower-priced alternatives (though not of the same quality) their market share has dropped significantly. Does this sound like Harley Davidson or what? I think that the US of A could lend them a hand and help them get their production costs down and get Apple back in the running for decades to come.

    1. Re:Harley Davidson of the computing industry by gmhowell · · Score: 2, Interesting

      Close, except that HD isn't losing US market share. Not in any significant way. An issue or two ago, Motorcycle Consumer News did their annual market share report. Don't have it on hand, but, like for years, they've been running neck and neck with Honda. Remove dirtbikes, and Harley is still the volume leader in the US.

      Now, if you go back to ~1983, it was a much different situation. The management had just purchased HD back from AMF, and were in pretty deep. The Japanese were doing some incredible things to bikes, and Harley was in no way going to catch up. So, they got that free trade President, R. Reagan, to institute a tariff on all foreign motorcycles over... I think it was 700 CC's. Can't remember how long this lasted, but it was long enough for Harley to take exorbitant profits and do much R&D and retooling. Yup, they finally got five speed trannies and disk brakes all around. Luckily for the consumer, the over 700cc market wasn't totally HD. Honda was making Gold Wings in the US (Marysville, OH. Hmm. Seems I'm wearing my Honda Homecoming shirt today.) so they could avoid the tariffs. And subsequently released the GL-1500, the best touring bike for 15 years. If it cost $2000 more due to being produced overseas, perhaps it would have been left to obscurity, and all tourers would be riding FL's. Thankfully, the GL-1500 existed, to show the American consumer that there's more to touring than plunking down the Interstate at 55.

      (Then BMW put the smack down with the K12LT, of which I am a proud owner, saying to Honda "Yeah, this is what refinement and handling are all about." Honda's response? "Yeah, here's the GL1800. This is what an extra 30 horsepower is all about." Where's Harley? Still soldiering along with a bike that wouldn't out compete the 1986 Goldwing, with no signs of replacement any time soon.)

      Here's something to add to your comparison: Harley succeeds with style. Almost every other make is cheaper, handles better, stops better, and goes faster. But it has 'the look' that is so important to many people. Yes, others think it looks like crap, and would rather have the performance. Similarly, the iMac lacked speed, expandability, etc, but it had 'the look'. And who cares if it alienated people?

      Alternatives to the HD include the Kawasaki Vulcan series, the Warrior line from Yamaha, and I forget what from Honda and Suzuki. All perform comparably (or better) than HD's offerings. All are built better (this based on recall information and online complaints by owners, as well as talking to folks in stores). They are cheaper. No, Harley sells because of 'the look'. You could compare the Polaris, Victory, cruiser to HD's offerings, but it is at least as expensive, doesn't have the look, and is not a significant threat to HD in any way. You could compare Excelsior Henderson, but, oops, they're dead. 'Indian' motorcycles is similar to Polaris, but until this year, didn't even have their own powerplant.

      Basically, it's an interesting comparison, but I think you've missed (or just been too brief to demonstrate) the true similarities between the two companies.

      --
      Jesus was all right but his disciples were thick and ordinary. -John Lennon
    2. Re: Harley Davidson of the computing industry by PetWolverine · · Score: 2, Funny

      If Apple is the Harley Davidson of the computing industry, just call me a member of the computer world's Hell's Angels.

      --
      I found the meaning of life the other day, but I had write-only access.
  8. Probably stating the obvious... by Cinematique · · Score: 4, Insightful

    but nobody wants to buy a PowerMac G4 when they feel a G5 is right around the corner. Unfortunately, anyone who watches the Mac scene knows that "G5s" have been around the corner now for two years.

    I predict the largest problem for Apple is that even when the G5 finally ships, it'll be a lets-get-what-we-can-out-the-door-now type system based on the new IBM PowerPC/Altivec chip.

    Personally, I hope Apple waits (...and waits...) until they have a box to really thump the x86 side of things again before they attempt to release anything under the title of a new generation.

    The first G4 motherboards sucked.

    1. Re:Probably stating the obvious... by agentmouthwash · · Score: 2, Insightful

      I agree with you 100%.
      I've been using a G4 400 mac for a few years now and i made a promise to myself not to purchase a new one until the "next generation" processors come out (G5 or whatever they will be call.) I have a feeling i'm going to be waiting for another year.
      In the meantime I might buy a 12" powerbook to keep me satisfied.

      www.shampoopoo.com

  9. Apple's Q1's are just not important... by 0x69 · · Score: 5, Insightful

    Apple's Q1 results are pretty much what the stock geeks expected. The whole industry is bad shape from the dot-com bubble burst, with sales & prices *way* down from "the good old days".

    Apple's got over four billion dollars cash in the bank, good (& stable) leadership, an established (& loyal) market base, and an impressive R&D program. They're getting through the "Gigahertz Gap" and moving away from the chip supplier that caused it (Motorola).

    Apple is not a massive-financial-leverage house of cards (Enron, WorldCom, etc.) that needs a high stock price. Apple stockholders are not a fast-buck-happy mob who'll burn the company's future for great numbers for a quarter or few.

    Bottom line: Apple is far too healthy a company and far too sober a stock to need to care much about routine quarterly financials.

    --
    It's easy to make up & spread cool- and credible-sounding stuff. Finding & checking hard facts is hard work.
  10. Reader #1 is conflicted by metamatic · · Score: 5, Insightful

    Of course, reader #1 has a fundamentally conflicted position... he hates proprietary software, yet he buys a bleeding-edge machine and runs the latest Windoze games on it, thereby supporting proprietary software and the Microsoft monopoly.

    If you're going to spend money on proprietary software, you might at least support UNIX, open source, and non-monopoly manufacturers by buying a Mac. There *are* adequate numbers of Mac games, after all.

    (Don't try to convince me all those PC gamers are buying 2GHz machines so they can play Nethack really fast... or even GLQuake.)

    --
    GCHQ Quantum Insert installed. If only our tongues were made of glass, how much more careful we would be when we speak
  11. Sun loses $2.125 billion by Anonymous Coward · · Score: 5, Insightful

    To keep things in perspective. After a loss of $431 million last quarter. Revenue was not that much larger than the quarterly loss, at $2.8 billion. Apple loses $8 million after a restructuring charge, adds $125 million to its cash, keeps its r&d spending up and I'm supposed to feel bad?

  12. Jobs kept his word. by skia · · Score: 4, Informative
    This shouldn't be a big surprise, as this is exactly what Apple said they were going to do at MWNY last year. Jobs said that the market was crappy and that Apple's sector and therefore Apple itself would be hit hard. But he said that Apple had a lot in the bank and -- unlike other computer manufacturers -- was prepared to invest and innovate through the downturn, taking a loss at first, then floating by on their technology, and then, when things started picking back up again, hitting the ground running to overtake their competitors.

    Looks like, with the introduction of the new sexxy powerbooks, some great brand-new lines of software, and that big hit listed as "one time re-organization costs", Apple is right on schedule.

    --

    --

  13. Before you start the 'End of the Apple' threads .. by Anonymous Coward · · Score: 3, Informative

    ...

    Have you seen Sun's latest quarterly report ?

    --
    Sun Microsystems Inc., saddled with huge acquisition costs, posted a $2.3 billion quarterly loss on Thursday -- its largest ever.

    That translated to a loss of 72 cents per share in the fiscal quarter ended Dec. 29, compared with a $431 million loss (13 cents per share) in the year- ago period.

    Excluding the one-time charges covering the acquisition and other costs, however, the Santa Clara firm actually turned a modest profit. It earned $10 million (0 cents per share) in the past quarter on revenue of $2.9 million, compared with a loss of $99 million (3 cents) on sales of $3.1 billion in the year-ago period.

    --

  14. ebay by jbolden · · Score: 2, Insightful

    Well then an easy solution is to buy old computers on ebay. I often see computers going for much less than the monitor is worth.

  15. OK, so they lost 8 million dollars, so what? by analog_line · · Score: 4, Interesting

    They've got 4.4 BILLION (that's Billion, with a B) in the bank.

    Somehow, I fail to be able to dredge up anything resembling panic for Apple's future.

    1. Re:OK, so they lost 8 million dollars, so what? by Draoi · · Score: 3, Insightful
      That amounts to a cash total of about $12 per share. Apple could just about buy back all their public shares with the money they have in reserve.

      Put another way, they could take a $250M quarterly hit over four years & *still* be around!

      --
      Alison

      "It is a miracle that curiosity survives formal education." - Albert Einstein

  16. Re:OSX on x86, SPARC even! by dbrutus · · Score: 2, Interesting

    Apple could probably support IBM's RS/6000 line as well as they have the same CPU. There it would only need added drivers.

    But then again Apple might see this as eating into their hardware sales (or maybe not). Personally I think Sun and IBM are both perfect candidates to become Apple compatible vendors. It fits into their high-end chic image in a way that is much more corporate and would fit both sides.

  17. Deathmarch by bill_mcgonigle · · Score: 5, Funny

    Well, then, at their current burn rate, they'll be out of business in 137 years. I'd better get a PC soon.

    --
    My God, it's Full of Source!
    OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
    1. Re:Deathmarch by Have+Blue · · Score: 2, Funny

      I'll wait and see, the G5 *might* be out by then.

  18. declining profits by BigBir3d · · Score: 2, Insightful

    The declining profits are due to one thing. Apple is spending more money to sell the same number of computers.

    You have the "switch" ads on TV and the not very successful Apple Stores.

    Sadly, Apple tried to do what Gateway did with their stores, and so far has failed.

    Whenever I go to an Apple Store, there is always a lifelong Mac user in there as well as a few younger PC types checking out the hardware. Not very often I have I seen anyone buy anything.

    Gateway stores... lots of PC people, a few looking to buy a new system.

    Being a salesperson, I really see the difference between the people that are "just looking" versus the people that have an intent to purchase something.

    The stores aren't cheap to run, and if they don't have the effect of increased company sales...

    And we all know how cheap TV ads have become...

    1. Re:declining profits by BigBir3d · · Score: 2, Interesting

      That is cool.

      The store near me (Palisades Mall, 45min outside of NYC) doesn't eeem to be doing so well.

      That, plus the employees don't seem to "care" about the product much... as far as new releases etc (I was there the day the iBook 800 came out, and nobody knew what it was, or when they would be getting them).

      Weird indeed.

    2. Re:declining profits by willis · · Score: 4, Interesting
      I'm a recent first-time apple buyer -- and since I don't know that many people who have ibooks, I relied on an apple demonstration at a expensive location (Canary Wharf in London) and a few non Apple Store outlets for testing. I ended up buying the machine online (amazon was giving free palm pilots w/ purchase).

      When it comes to spending $1,500, people (at least me) don't enter the decision lightly -- I had to be sure that I knew what I was getting, and retail outlets are a good way for a non-dominant product to get its name out/make people feel more comfortable with the entire idea.

      Frankly, I thought the iMacs (lamp-looking macs) looked pretty damn stupid online, but when I actually saw one, I was quite impressed.

      Also, although I don't live in the states, the switch ads had a positive impact on my decision, as well -- reading the stories online encouraged me to give it a shot. (I program Solaris/Linux for a living).

      Lastly, I'm pretty impressed with the system so far -- I haven't spent much time under the hood, but that's because I haven't really had to.

      --

      there is no thing
      what else could you want?
    3. Re:declining profits by LordNimon · · Score: 5, Informative
      Apple stores are a success, not a failure:

      Mr. Anderson noted that the retail stores generated $23 million in manufacturing profit. "[They're] already beginning to pay off," Anderson said, responding to naysayers.

      Source: http://www.macnn.com/feature.php?id=373

      --
      And the men who hold high places must be the ones who start
      To mold a new reality... closer to the heart
    4. Re:declining profits by holygoat · · Score: 2, Insightful

      It doesn't matter how successful revenue-wise the stores are.

      People who have no other way of actually seeing and interacting with Macs can visit a store and 'check out' the hardware. It's exposure, advertising, mind-share - whatever you want to call it. Sales are secondary.

      Not many people would buy a new machine online without checking it out first - the stores allow them to do that.

      I hope to be getting a 12" PowerBook soon - I'll buy it online with a student discount, but I'll check it out at a store first.

  19. Apple's Market Share by SeanAhern · · Score: 4, Interesting

    I think all of these numbers may be wrong.

    Recently, I read an interesting article about Apple's market share. A reporter kept seeing different numbers, so decided to do the calculations for himself.

    Turns out it's more like 11.6%.

    Don't believe me? You can read his analysis here.

    That's more than 10 times the market share that Linux has.

  20. Luxuries during economic downturn. by goombah99 · · Score: 4, Insightful
    In an ecomonic downturn or uncertainty people defer the puchase of luxury goods. It's also well known that while they economize on the big items, they also splurge on cheap luxuries like cheesburgers or movies.

    Apple computers are luxury goods compared to you barebones PC. This is not to say apple products are expensive for what you get, actually they are a screaming deal for what you get. It's even arguable that apple's have lower long term costs. But faced with budgetary limits, people will seek short term economies and cheap PC's or NO pc at all is it.

    On the otherhand this is leading to a lot of defered purchases. When the economic confidence resumes or companies reach a point where they have to upgrade they will make those purchases. So I think it's important to look not just at apple's sales relative to PC sales, but rather to apple's installed base. Those people are the ones that are defering purchases and will likely be purchasing apples in the future.

    I've read apple has a fair amount of cash in the bank and they have a relatively adaptive production line. Thus they are in a good position to do research and develop strategic products (keynote, iPhoto, OSX, G5 architectures, Xraid) during the economic downturn. If they restructure a bit to minimize cash burn and keep innovating they will win when the market inproves. Some evidence can be seen at the consumer elctronics show where the most innovative ideas were a nerd watch and an ovrsized ipod that cant play DVDs. The collective PC idustry is not spending money on research there are no venture capital to launch new things. Mean while apple chugs out all sort of new stuff single handedly.

    it's anyone's guess when this economic downturn will end. By the end of it there's going to be a lot of consolidationa and carnage inthe PC industry. what will emegre will be fewer companies with either the leanest production or the most innovative products. Apple will benefit on both ends. their production costs will go down due to the lower costs of production of electronics and they will have the most uniquely differentiated products. So it's really a question of staying solvent not making money at this point in the game.

    --
    Some drink at the fountain of knowledge. Others just gargle.
  21. A tale of two pricepoints: Mossberg vs. IDC by Zhe+Mappel · · Score: 2, Interesting

    Well, the IDC guy's pissy, to be sure, but he could be right. However, compare...

    "Subnotebooks are clearly a declining category," said IDC analyst Roger Kay. "The subnotes may be revived by Tablet PC, but the PowerBook is not a tablet. Also, at $1,800, the price comparison to Windows products is not favorable to this. I don't think Apple will sell a lot of these."

    In the WSJ, Walter Mossberg said precisely the opposite yesterday:

    Despite Apple's reputation for costliness, this little laptop is aggressively priced. To match its base configuration, plus Wi-Fi, for $1,899, you'd have to pay a whopping $2,399 for a Portege 4010 at Toshiba's online store.

    Taste in computers aside (Mossberg loves Apples), it's pretty hard to call oneself an "analyst" and make a $500 goof. Is Roger Kay a stock analyst? ;-)

  22. Re:Luxuries during economic downturn. by Motherfucking+Shit · · Score: 2, Insightful

    You're absolutely right, and I can back that statement up with a case in point.

    My mother's been using "hand-me-up" Macs for years now; that is, every time I bought a new Mac, I gave her the one it was replacing. This had been working quite well, because as a fairly modest user, she never needed the latest and greatest. She does a bit of word processing, web surfing, and email... A Mac from three or four years ago is more than sufficient.

    In recent months, the monitor on her Mac started borking. After about 10 minutes the picture would begin to fade, getting gradually worse until it was impossible to read anything. I suggested a new monitor, but she decided that if she was going to spend the money on a new monitor, she might as well spring for a new computer as well. After several months of putting it off for financial reasons, she did.

    This week she went down to the Apple store and bought a brand new iMac with a flat-screen monitor (and a 40 gig HD that she'll never come close to using, sigh!). Point being, she was doing just fine with what she had until extenuating circumstances - the monitor going out - made her upgrade. If it hadn't been for the fact that money's a bit tight, she would have bought the new Mac months ago. On the other hand, if it hadn't been for the bad monitor, she'd have waited until there was a bit more juice in the bank before upgrading.

    When the economy gets rolling again, there will be a lot of people in similar situations who buy again when they see their bank balances level out. I'll be one of them. Having to setup and configure OS X to my mom's liking on the new Mac has got me hooked... As soon as I can afford it (yes, I'm literally too broke to spend $129) I'll be buying myself a copy of OS X for my G4. And yes, one day I'll buy another Mac or three.

    Apple's far from dead. They're just suffering along with the rest of us until 2004.

    --
    "BSD: Free as in speech. Linux: Free as in beer. Windows 10: Free as in herpes." --Man On Pink Corner in #52607549.
  23. Re:bound to happen by finkployd · · Score: 2, Insightful

    But they have always catered to that same population, and they have not always lost money.

    It was bound to happen because the economy is in the crapper and EVERYONE (mostly) is losing money.

    Finkployd