Slashdot Mirror


Better Business Bureau Targets Apple's G5 Ads

deathazre writes "The Council of Better Business Bureaus has suggested Apple Computer withdraw its claims of the world's fastest, and first 64-bit, PC after a complaint by Dell. However, even having one of their ads banned in the U.K. didn't stop them here in the States."

130 of 595 comments (clear)

  1. Am I remembering the ad wrong? by The+I+Shing · · Score: 5, Funny

    Now, to be fair, Apple's ads said that the G5 was the fastest and first 64-bit PC that wasn't made by a company that isn't Apple.

    Or maybe I'm remembering it wrong.

    Where'd I put my darn bong?

    Oh, here it is, hidden behind my G5.

    Hey, when did I get a G5?

    Who am I, again?

    --
    You are in error. No-one is screaming. Thank you for your cooperation.
    1. Re:Am I remembering the ad wrong? by base3 · · Score: 4, Informative
      Those "blemishes" are complaints from customers who tried to get help from a business, and ended up pissed off enough to go through the tedious process of filing a BBB complaint. Even then, to get a "blemish," the business in question esentially has to blow off the complaint. If the establishment responds at all--even if it doesn't satisfy the customer--the BBB considers that "satisfactory" resolution.

      The BBB is nothing but a protection racket for businesses that traditionally garner lots of complaints (e.g. door-to-door sales, home improvement, predatory lending) to avoid escalation of a large number of complaints to people who would actually take some enforcement action.

      The BBB is esentially useless after the fact if you've been screwed, but I personally check any local tradesman, etc. If I see a "blemish," knowing how easy they are to avoid, I do no business with that company. It's the same kind of due diligence as checking Google for references to a mail order company before you place an order.

      --
      One CPU cycle wasted on digital restrictions management is ONE TOO MANY.
    2. Re:Am I remembering the ad wrong? by linuxpng · · Score: 5, Interesting

      First, the process is NOT tedious, at least in North Carolina. You fill out a form online, and mail it in. Also, our BBB shows how many complaints the company has had total, how many resolved, and how many unresolved. That tends to show people what type of business is being run. For example, our local Compusa has over 1000 complaints. 'Bout 1/2 of those are actually resolved.

      I know this because I had to file a complaint against a local company. They were pretty upset to have any mark on the BBB site.

    3. Re:Am I remembering the ad wrong? by Graff · · Score: 3, Interesting
      our BBB shows how many complaints the company has had total, how many resolved, and how many unresolved. That tends to show people what type of business is being run.

      I've filed several Better Business Bureau complaints, including one against a company in the North Carolina (against Ubi Soft, Inc). I've never seen the BBB change the complaint statistics as a result of my complaints. Of the three times I've gone through the complaint process I have never received any satisfaction from the companies involved and the BBB has not added my complaint to the total complaints against the companies.

      The BBB is a paper tiger that does little more than to allow people to feel like they are complaining to someone who can make a difference. The fact is that the BBB is not for the consumer, it is an organization which is paid by companies in order for them to get a feel-good BBB logo to plaster around and to serve as a buffer between themselves and the public.

      If you have a problem with a company go to the Federal Trade Commission or your State Attorney General. They are much more likely to be able to give you some serious assistance in getting satisfaction from an abusive company.
    4. Re:Am I remembering the ad wrong? by Basehart · · Score: 2, Funny

      "First, the process is NOT tedious, at least in North Carolina. You fill out a form online, and mail it in."

      Yep, that's tedious!

    5. Re:Am I remembering the ad wrong? by Ilgaz · · Score: 3, Insightful

      PC=PERSONAL COMPUTER

      Not Workstation nor Supercomputer, PERSONAL COMPUTER and its really the first 64bit personal computer.

      There is still a difference between "workstation' and personal computer.

  2. Old news by djupedal · · Score: 4, Informative

    Apple has already stated the ad has run its course and it will be 'mindful' of the request in the future. Meaning we've already made out on that one, better luck next time :)

    1. Re:Old news by Anonymous Coward · · Score: 5, Interesting

      Made out?

      Hmm.

      While Apple's iPod sales remain strong -- the company sold 730,000 iPods in its last quarter and had pre-release orders for 100,000 iPod mini music players -- Bachman said the company's G5 sales could turn out to be disappointing for the second quarter in a row.

      For its fiscal first quarter, which ended Dec. 27, Apple shipped 206,000 G5 computers, short of many analysts' estimates. Bachman has estimated that Apple would ship 195,000 G5s in its current quarter.


      Sounds like it didn't work to me. They hardly 'made out' on that one.

    2. Re:Old news by jest3r · · Score: 2, Informative

      The problem with the G5 IMHO is that the tower is absolutely massive. Sure it looks amazing in photos, but when you actually go to an Apple Store its mammoth proportions are startling.

      Furthermore even with its massive size there is room for only 1 (one) additional internal drive and no additional front loading bays.

      So after you stack all of your external drives on top the total package is like 3+ feet tall.

    3. Re:Old news by Anonymous Coward · · Score: 5, Funny

      The other big problem is that there is no opening at the bottom, so once you have finished grating your parmesan you have to open it up and dump the cheese out. Very inconvenient, especially with something that heavy.

  3. Dell?? by chunkwhite86 · · Score: 5, Insightful

    Now whay would Dell of all people make this claim? Dell doesn't even offer a 64 bit PC??

    --
    I'd rather be a conservative nutjob than a liberal with no nuts and no job.
    1. Re:Dell?? by Epistax · · Score: 4, Insightful

      They offer faster computers though. I don't recall the ad in question when 64 bit was mentioned. The only obvious lie I've hear in an apple ad is the world's "fastest, most powerful" computer.

    2. Re:Dell?? by Jexx+Dragon · · Score: 2, Insightful

      Big Mac is third, so thats not that wrong.

      --
      I don't have time to comment my code, the program is late already.
    3. Re:Dell?? by ScottGant · · Score: 5, Insightful

      I must have missed that story where the 3rd fastest super computer in the world is made up of Dell computers.

      Oh right, silly me!

      But seriously, if Dells are faster, and cheaper...why didn't Va Tech use those instead? They didn't get a deal from Apple you know...they bought them all right through the online Apple store.

      I'm not trying to confront you or anything, I honestly don't know. I hear claims of faster and fastest all the time from people, but when it comes down to people using them in applications, it kinda goes out the window.

      So why didn't VA tech use Dells or simular?

      --

      "Music is everybody's possession. It's only publishers who think that people own it." - John Lennon.
    4. Re:Dell?? by Anonymous Coward · · Score: 2, Insightful

      Those computers' ability to work together has NOTHING TO DO with being "the world's fastest, most powerful personal computer." Apple made no claims about cheap clustering supercomputer solutions for universities. Their computers get regularly spanked at any reasonable benchmark that isn't cherrypicked by Apple's marketing department.

      The point is not whether Dell clusters are cheaper or faster, or even if Dell makes faster computers than Apple. The point is that APPLE LIED.

      But if we look at your mentality, I suppose for personal use, PCs are about 30x better due to market share. WHy don't those people chose Macs? Case closed.

    5. Re:Dell?? by dubiousmike · · Score: 2, Interesting

      While G5's are 64 bit, OSx isn't a 64 bit OS.

      But they will be in 9 months or a year.

      At that point G5s will scream, but until then they wont.

      I think VA Tech is banking on a big performance increase then.

    6. Re:Dell?? by wed128 · · Score: 2, Informative

      psst, linux has been 64 bit for a while, and it runs on a G5!

    7. Re:Dell?? by Mr.+Piddle · · Score: 3, Insightful

      They offer faster computers though.

      You mean less time between breakdowns, right? Dell is the Wal-Mart of computers. For hard day-to-day work, I would seriously prefer something from Apple or Sun before Dell.

      Also, as far as benchmarking goes, P4/Xeon score well in integer performance, but comparatively are middle-of-the-pack in FP performance. So, depending on how the statistics are manipulated, everyone is a winner.

      --
      Vote in November. You won't regret it.
    8. Re:Dell?? by w3weasel · · Score: 5, Insightful
      Please know what you are talking about... OSX is and always has been a 64 bit enabled os, by virtue of the availability of the appropriate libraries for use with a 64 bit processor (<cough>BSD</cough>). Why would anyone want a 64 bit os? At least, not untill the average joe needs to move, copy, and edit terabyte sized files.

      what we want, and are starting to get, is 64 bit applications that run on these 64 bit platforms... the OS is just the host, not the workhorse.

      --

      Just as irrigation is the lifeblood of the Southwest, lifeblood is the soup of cannibals. -- Jack Handy

    9. Re:Dell?? by JPriest · · Score: 2, Insightful

      True, Linux would probably be a worthy testbed to benchmark the G5 against the Opteron.

      --
      Saying Java is nice because it works on all OS's is like saying that anal sex is nice because it works on all genders.
    10. Re:Dell?? by Slack3r78 · · Score: 4, Insightful

      You do realize that moving software to 64 bit just for the sake of 64 bitness is NOT a way to improve speed. In fact, on RISC architechture such as the PPC, a 64 bit binary will generally be slower than a 32 bit binary running identical code.

      The reason for this is the PPC architechture doesn't get any of the boosts such as increased register availablity that x86 does with x86-64 by going 64 bit. The only difference is it can address a larger data set. Unless you're doing something which directly benefits from 64 bitness on a PPC CPU, you'll be better off with a 32 bit binary.

    11. Re:Dell?? by dubiousmike · · Score: 2, Interesting

      but until one can run Photoshop, Final Cut and After Effects as a 64 bit application, 64 bit is moot to most of those who feel Apple is speaking to them.

      While Apple is happy that their server market is doing great, a big part of what they do has been the workstation and the entry level/academic Imac crowds. Apple is showing these ads to convert mind share with these people and that is fine. I am not saying that everyone else ISN'T doing the same kind of marketing grey messages, just that I always liked to put Apple above the dirty tricks sort of campaign.

      but the fact remains that the tactic works

    12. Re:Dell?? by w3weasel · · Score: 4, Informative

      sigh... Photoshop has been 64 bit enabled since the G5 was introduced, Finalcut followed suit shortly after the introduction, and AfterEffects will no doubt be discontinued in the very near future, since Apple will clearly be pushing Shake (64 bit).

      --

      Just as irrigation is the lifeblood of the Southwest, lifeblood is the soup of cannibals. -- Jack Handy

    13. Re:Dell?? by mabhatter654 · · Score: 5, Interesting
      At the time the ads were published Apple's G5 WAS the fastest PC on the planet. True, Dell has some models NOW that are faster...but they're not "PCs" that's the key difference. At the time of the G5 release even the PC sites backed up that claim. Sure it was close, and didn't win every benchmark against DUAL XEONS or OPTERONS, but again the G5 is sold as a desktop PC...not as a server or workstation class PC.

      Apple had the claim to fame for a few months fair and square. They don't run those commercials anymore anyway...and again why does Dell care...they don't sell AMD chips either!!!

    14. Re:Dell?? by JamieF · · Score: 3, Informative

      The impressive fact is not the overall performance of the VT G5 cluster, but that the price-performance ratio was better if they bought G5s at the standard Apple educational price (not some insane 1-time giveaway deal cooked up just for VT) than if they bought systems from HP, IBM, Intel, or AMD.

      From How Virginia Tech built a supercomputer:
      "Intel, HP, IBM, and AMD were all trying to come up with ways to work with us," says Lockhart."But the prices were out of reach and IBM's 970 chip would not be available in time to allow the new Virginia Tech cluster to be ranked."

      From Confessions of the World's Largest Switcher:
      He looked at various architecture options and was in the process of buying Dells when the deal fell through. He also worked with IBM and AMD and couldn't get the price to match. The budgets were coming in at $9 to $12 million dollars.

      When Dell built a similar cluster for more than half the price ($3M vs. $5.2M for VT's), they got a cluster with less than 1/4 of the performance.

      Of course, this "performance" is measured by a benchmark, and all benchmarks lie, and single-computer desktop usage doesn't look like large-scale cluster usage, but the fact is, this was not a matter of somebody deciding to buy Apple and blindly throwing a bunch of cash at it. The Apple offering had better price/performance for their needs.

    15. Re:Dell?? by JamieF · · Score: 3, Informative

      >Most computers, even servers, don't get put into supercomputing clusters, so they're not built for that.

      And yet, VT found that the G5 desktop had better price/performance at standard educational prices than any of the offerings from the PC vendors they were talking to at the same time (HP, Intel, and AMD).

    16. Re:Dell?? by macdaddy · · Score: 3, Informative

      I don't believe the Opterons were available at that time either, making the G5 even better. Apple really was the fastest at that time. I don't know why people keep arguing with us (you and I and others) on this point.

    17. Re:Dell?? by tm2b · · Score: 2, Informative
      So why didn't VA tech use Dells or simular?
      Actually, it was because Dell pulled out of the deal at the last moment and Apple swooped in to take it and make some major marketing hay.

      Both were deemed satisfactory, the decision hinged on other factors.

      That's according to insiders from VA Tech IT, at least.
      --
      "It is our blasphemy which has made us great, and will sustain us, and which the gods secretly admire in us." - Zelazny
    18. Re:Dell?? by arhines · · Score: 2, Informative

      In response to both you and the parent, this is not the case. By the time G5s shipped in september, intel was shipping 3.2GHz parts. Additionally, opterons were available early on in the summer, 3 months before the G5. Granted, Dell didn't offer opterons (and still doesn't), but that's because Dell doesn't deal with AMD. They were most certainly available before G5s though, by anyone's definition.

    19. Re:Dell?? by koryn · · Score: 2, Funny
      Now whay would Dell of all people make this claim? Dell doesn't even offer a 64 bit PC??
      The stock ticker below the article says it all:
      Apple Computer Inc AAPL 27.04 0.17(0.63%)
      Dell Inc DELL 33.40 -0.36(-1.07%)
    20. Re:Dell?? by adler187 · · Score: 4, Informative

      Micron or Falcon Northwest shipped an Opteron gaming machine targeted at home users. This was the first 64-bit personal computer and most benchmarks showed the opterons faster than the G5, so the G5 wasn't the fastest, wasnt the first 64, it really wasn't anything but the best Mac you could buy.

    21. Re:Dell?? by Dynedain · · Score: 2, Informative

      At the time of Apple's G5 announcement (3 months before they even started shipping) Boxx had already been shipping dual Opteron machines for about a month.

      --
      I'm out of my mind right now, but feel free to leave a message.....
    22. Re:Dell?? by karlm · · Score: 3, Informative
      The only difference is it can address a larger data set. Unless you're doing something which directly benefits from 64 bitness on a PPC CPU, you'll be better off with a 32 bit binary.

      Some readers might interpret this as meaning that 64-bit pointers are the only benefits of a 64-bit CPU. I'd like to point out the advantages of single-instruction (u_)int64_t operations.

      There are a bunch of algorithms that will run twice as fast on 64-bit CPUs and 32-bit CPUs. String comparisons where the string length is known a priori (as in Java or Pascal strings) can be handled 8 bytes at a time rather than 4 at a time. There are also some tricks that can be done with null-terminated strings, but these Multi-precission arithmatic and memory comying routines also benifit greatly from 8 byte words.

      On 64-bit systems, you could also do things like re-writing the O'caml virtual machine so that it internally uses 63-bit integers and doesn't box 32-bit integers.

      --
      Copyright Violation:"theft, piracy"::Anti-Trust Violation:"thermonuclear price terrorism"<-Overly dramatic language.
    23. Re:Dell?? by harlows_monkeys · · Score: 2, Insightful
      When you make a fair comparison with both machines using gcc

      Whoa...that's not a fair comparison. gcc isn't the same on both machines.

      A fair comparision is to use the best compiler available on each machine.

      IBM's best published official SPEC results for integer are with a Xeon, and for floating point are with a POWER4, which beats the P4 by 3% (and is trounced by Itanium2).

      BTW, official SPEC results aren't limited to the CPU manufacturers. Dell has plenty of published results, for example. There is nothing stopping Apple from getting the best compiler they can find, doing the benchmarks, and submitting them.

    24. Re:Dell?? by Ilgaz · · Score: 2, Informative

      I don't mod but... Let me tell... SPEC benchmarks are bullshit.

      Real life, 1600 mhz G5 here, just mem added (768mb) I can play Unreal 2004 demo at 100 fps levels (1280*960) while system gets a fax at background, without a hitch.

      Just 1 question. SPEC benchmarks use Altivec extensions?

      IMHO, everyone stay happy in platform they selected and don't bitch about others.

      Tell you a formula, if I see a single guy using "Dell" against Apple G5, I won't moderate it insightful. Same moron probably compared Dell P4's 3200 Mhz levels to SGI/Cray 600Mhz. Sony PS2 was? 300mhz? so it must suck compared to xbox which is 733 Mhz and so on...

  4. selective truth in advertising by ruprechtjones · · Score: 5, Funny

    Yeah, because Intel's new chips really speed up your internet downloads...

    --
    Kip Hawley is an idiot.
    1. Re:selective truth in advertising by tomstdenis · · Score: 4, Funny

      with NETburst technology!

      At the very least Intel gave the blue men group a job for a while.

      --
      Someday, I'll have a real sig.
    2. Re:selective truth in advertising by buckhead_buddy · · Score: 2, Interesting

      I know that innumerable Rich Tennant comics and other geek 'leet humor poke fun at those people who think having a faster processor speeds up the download process, but (I know this is heretical) but it does, doesn't it?

      It doesn't increase the transmission speed since the limits there are often not processor related (maybe with soft-modems), but it does help with faster decryption / decoding / and decompression significantly. So if you include the time of this post-processing in the complete circuit of time taken to get a true copy of the original file then a faster processor does help shorten the download cycle.

      I realize that people who think the faster chip helps download speeds are incorrectly thinking it helps transmission speed, but people are rather viciously ridiculed for a rather simple mistake that isn't really a mistake. A better chip will abbreviate the time it takes to get or send your files even if it doesn't effect the transmission time.

    3. Re:selective truth in advertising by cioxx · · Score: 5, Interesting

      Yeah. I especially like the Intel Centrino laptop commercials where someone is in the middle of the fucking ocean or on the airport runway surfing the internet.

      "Intel Centrino Lets You Unwire Your Life. Now you can enjoy a truly mobile lifestyle!"

      Unless Intel advocates wardriving, I don't see how it's truly mobile. This is far more deceptive to me than G5 ads, which were just designed to let people know that Apple isn't behind times with its processor speed anymore, albeit the wording was amplified to drive the point home.

    4. Re:selective truth in advertising by David+Rolfe · · Score: 2, Informative
      I'll bite:

      The bottle neck of a Modem is SO SMALL that on any modern machine processing power is irrelevant. So called 'web accelerators' do two things to improve perceived performance: they cache popular web content (this reduces dns lookup latency, routing latency) and in many cases recompress images with more compressed jpegs and if the browser supports it compresses the html as well. The net effect is that you squeeze 40 to 50k out of the website on the isp end (with all the processing overhead that entails on THEIR end) before sending over the modem.

      The last machines that decoded a jpeg at less than 5 KBps were 386's -- and how many of those had 32bit displays?

      So anyhow, the short version is when talking about 'netburst' and 'webcellerator' and 'aolhighspeed' the 5 KBps bottle neck of an average modem is such a huge limiting factor that processor is not an issue.

      If you are talking about huge bandwidth like gig-e and greater, then you have to have a processor and bus fast enough to support the throughput. This is why the advertisements that lean toward "faster computer faster downloads!" are misleading.

      And to quickly address soft modems: any g4 or pentium3 is beyond powerful enough for v.92 softmodems. The speed of the processor does not effect connection speed, line quality does.

      --
      Read Heinlein's 1953 Revolt in 2100, now more than ever.
    5. Re:selective truth in advertising by molafson · · Score: 2, Interesting
  5. Here I am with my Alpha by Megor1 · · Score: 2, Flamebait

    My silly Alpha workstation from 1992 must not be 64 bit!

    Maybe you can say it's a workstation and not a PC but later Alphas ran Windows NT which in my mind makes it a PC for sure.

    --
    Everyone that disagrees with me is a paid shill
    1. Re:Here I am with my Alpha by whomeyup · · Score: 3, Interesting

      Hmmmmm....I recall Windows NT Workstation and Windows NT Server. Ive never seen Windows NT PC.

    2. Re:Here I am with my Alpha by Trolling4Dollars · · Score: 2, Insightful

      While I agree that Alphas were probably THE best platform out there, this is all very silly.

      Looking at the rest of this thread I have to say that the designation you give a machine should be based on the appication, not what the boneheads who market the OS call it.

      PC (as in PERSONAL COMPUTER): You run home user type stuff: games, web browsing, e-mail, music and video, word processing

      Workstation: You run business software (ugh) and productivity applications: web, e-mail, office suite, field specific applications like CAD/CAM, Video NLE, Audio NLE, MIDI composition software, Scientific applications. Typically a little more horsepower is needed because of the fiel specific apps.

      Server: Backends. Basically, web servers, file servers, database servers, mail servers, groupware servers, application server (thin client really is the best model) etc... Users don't interact directly with the servers, they just work with the clients.

      So screw what Microsoft has to say about it. If you run Windows XP Professional or Windows NT4 Workstation at home and use it for games, music, web and mail and never run field specific apps, then it's NOT workstation. I knew a jackass who used to run a Windows NT4 Server as his desktop. All he would do on it is play Quake. For some horribly retarded reason, he was under the delusion that it ran better than NT Workstation. If there really WAS a difference, then why was Microsoft so quick to keep people from hacking the registry to change Windows NT Workstation into Windows NT Server? Sorry... but that's just lame as hell. Just a couple flags in the registry of the OS maintains this illusion of a difference between the versions? Bah.

      Anyway... the way I see it I have Linux running on all of my boxes. They all perform "server" functions of various types (ssh, nfs, etc...), but as far as I'm concerned, they are just thin clients based on how I use them (Remote VNC sessions with my application server). I have two machines on my network that I *DO* think of as servers because they do REAL server stuff. Both of them are Linux boxes. One does internal and external DNS, Samba (WINS, PDC), mail, web (internal and external), VPN. I don't run apps on it or play games on it It doesn't have sound capabilities or a GUI. The other box is my application server/file server. It also doesn't have a GUI on it but gdm spawns eight VNC servers for multiple GUI based remote logins. Think Windows Terminal server and you've got the idea. I do run apps on it like games, music, video, web, mail and office type stuff, but tht's what makes it an application server. Note the use of the word "SERVER". So, the designation of a machine has little to do with marketing and EVERYTHING to do with the role. Know your role!!! ;P

  6. What about... by NiKnight3 · · Score: 2, Offtopic

    While we're on the subject, how in the world did McDonald's get to have "America's Favorite Fries"?

    America's Fries that Will Most Likely Give You a Coronary, more like it...

    1. Re:What about... by Jexx+Dragon · · Score: 5, Funny

      I've been wondering about the new McDonnalds comercial here thats says "Nothing is better then a McDonnalds' burger." Really, everything is better then a McDonnalds burger, well, except egg nog.

      --
      I don't have time to comment my code, the program is late already.
    2. Re:What about... by NiKnight3 · · Score: 2, Funny

      Ah, very true. OK, most likely to cause a weight problem, then. Are you suggesting that I lead a sedentary lifestyle? What in the world gives you that idea? Oooh, "Slate Programming Language"! Awesome, 200 more comments to read.

  7. Where else? by rickst13 · · Score: 5, Funny

    Hmmm... In the UK, TV regulators banned the ad. In the US, the Better Business Bureau could ban the ad. Apple should take their business to Russia. In Soviet Russia, the ad bans you.

  8. Plausable Ambiguity by arashiakari · · Score: 5, Insightful

    Fastest at what? (No, seriously...)

    Fastest selling? TRUE!

    Fastest falling? Maybe (Looks aerodynamic...)
    Fastest obsolescence?
    Fastest at one particular kind of mathematical operation?
    Fastest mobo latency?
    Fastest design and fab process?
    Fastest repairs? (Easy access panel...)

    Heh. Who the hells knows what any ads are REALLY about these days. Lies, Damn Lies, and Advertising. I'm not a Mac-hater, writing this from my lovely 12" iBook G4.

    1. Re:Plausable Ambiguity by Cruciform · · Score: 4, Insightful

      There's one things PCs are *much* faster at.

      Depreciation.

      I could buy a G5 and a fully loaded PC for the same amount today, and try to sell them both in 3 months. The PC would be nowhere near the original purchase price.

  9. Does anyone ever actually believe advertisers? by froschmann · · Score: 5, Insightful

    While truthfulness in advertising is important, this is one of those times where an advertiser made a claim that is kind of hard to prove. A computer that is faster at one thing is not necessarily faster at another. Besides, when you hear "world's best hamburger," you don't automatically believe them solely based on the ads, do you?

    1. Re:Does anyone ever actually believe advertisers? by Cid+Highwind · · Score: 4, Insightful

      Anyone who is into cars will tell you "fastest" without some sort of qualifying statement isn't a factual claim either. A computer that's "fastest" on one benchmark may be among the worst at another, just like a car that would win one type of race easily would have no chance of finishing a different type.

      Consider a race between a top fuel dragster, a 1960s Chevy Chevelle SS, a Honda Civic SI, and a 4x4 Nissan pickup. In a straight 1/4 mile drag race, the top fuel dragster would beat the rest easily. However, if the race were longer than 2 or 3 miles or had sharp curves, the dragster would probably fall apart or crash. In that race, the Chevelle would win. In a thousand-mile road race the Civic would stand a better chance, because it can cruise almost as fast as the Chevelle, but gets 30 miles to the gallon instead of the Chevelle's 7. Depending on how long gas-station stops take, the Honda may have an edge. In any sort of off-road race, the 4x4 pickup would be the only vehicle to finish. Which one is "the fastest"?

      --
      0 1 - just my two bits
    2. Re:Does anyone ever actually believe advertisers? by Moofie · · Score: 2, Informative

      OK, guys. You heard it here first.

      "Real Angus Beef" means that the cow was more than 50% black in color. It tells you NOTHING about the quality of the meat. (Not to say that they're not using good beef in their Six Dollar Burger...just watch out when you go to the grocery store)

      Angus's Gold and Silver labels (or maybe it's platinum and titanium...whatever) are excellent beef. But "Certified Angus" alone doesn't say anything about quality. You'll be much better off looking for USDA Prime beef, preferably grain (not grass) fed, from the Midwest (not Texas).

      That is all. : )

      --
      Why yes, I AM a rocket scientist!
    3. Re:Does anyone ever actually believe advertisers? by cosmo7 · · Score: 4, Funny

      Consider a race between a top fuel dragster, a 1960s Chevy Chevelle SS, a Honda Civic SI, and a 4x4 Nissan pickup. In a straight 1/4 mile drag race, the top fuel dragster would beat the rest easily. However, if the race were longer than 2 or 3 miles or had sharp curves, the dragster would probably fall apart or crash. In that race, the Chevelle would win. In a thousand-mile road race the Civic would stand a better chance, because it can cruise almost as fast as the Chevelle, but gets 30 miles to the gallon instead of the Chevelle's 7. Depending on how long gas-station stops take, the Honda may have an edge. In any sort of off-road race, the 4x4 pickup would be the only vehicle to finish. Which one is "the fastest"?

      The correct answer is A, the dragster. The dragster is the fastest because it looks the fastest.

    4. Re:Does anyone ever actually believe advertisers? by System.out.println() · · Score: 2
      words like "fastest" and "largest" can be accurately measured. words like "best" and "niftiest" can not.


      Not necessarily. Many scientific-oriented processors would suck for home use, and vice versa. There are many different kinds of tasks that many different processors excel at.
      Apple's ads probably should have said something like "The first and fastest 64-bit desktop PC processor" (which I think is true, or was at the time of the ad - the other 64-bit procs I've seen were server-oriented, until AMD's 64-bit chip.)

      a distro needs good games bundled, even if its simply mahjong


      OS X has chess :)
  10. What's so special about speed? by jkabbe · · Score: 3, Interesting

    I have never understood.....when companies lie (or make questionable claims) about "fastest" or "first" people get all up-in-arms. But when companies lie about quality or other things people don't care.

    Case in point: I didn't see Apple (or anyone else) complaining that Dell was lying in ads where they implied that the night call center workers were actually in the US.

    And Dell directly implies in their ads that if you're running Unix there are all sorts of negative things that will happen to you that are pretty much not true.

    Whatever. The BBB is just another piece of the marketing machine I guess.

    1. Re:What's so special about speed? by Llywelyn · · Score: 4, Interesting

      Well, speed is a simple, measureable and quantifiable concept.

      Speed in computers is not "simple" and it is not easily quantifiable. Case in point, take the Earth Simulator--rated as the fastest computer in the world right now on the Top500. Any computer scientists could write a program where it would perform painfully slowly compared to a computer with a processor from years ago simply because of how it works and the way it is designed: lots of processors that are good at one and only one thing--vector processing.

      "Speed" with computer begs the fundamental question of "speed at what? I don't think intel's chips offer an FMADD instruction, for instance, which is part of the reason why the G5 is so impressive--it can field two of them per clock cycle. At integer based DSP the G5 is not going to be nearly as impressive--this isn't exactly a first past the post kind of thing

      --
      Integrate Keynote and LaTeX
  11. I know, there wasn't enough FUD! by newdamage · · Score: 3, Interesting

    I was wondering how Apple gets reprimanded for these claims, yet MS goes unheeded with all of its comparative TCO mumbo jumbo, and the fact that "exagerated advertising" is, well, normal. My only guess is that Apple was just too straightforward with its claims (gee, what a novel concept!), and didn't throw in enough technical buzzwords and marketing FUD to confuse everybody.

    Apple's current stance: Our G5's are damn fast, faster than Wintel stuff, and we'll stand by that claim.
    Average Consumer: Really? Wow.
    Dell: Crap.

    Apple's new stance: Our G5's have multi-threaded double buffered optimized 256 bit parallel pipelined 64 bit x-streaming architecture!
    Average consumer:
    Dell: much better.

    --
    ce n'est pas un Sig.
    1. Re:I know, there wasn't enough FUD! by Jeff+DeMaagd · · Score: 4, Insightful

      The thing that bugs me is that it takes a complaint from a competitor. Haven't individuals been complaining to BBB and other organizations about Apple's ads? The thing is though that Apple HAS been saying "personal computer" all along that I remember so I don't understand the BBB's comments.

      Intel's "wireless everywhere" ads don't mention the need for a base station, not the likelyhood that such a station won't be found on a freaking mountain for that matter, despite what some of the ads imply.

  12. Who really cares about speed? by gilesjuk · · Score: 4, Insightful

    Do average consumers really care about the speed of a computer? most of them are more likely to be looking at the cost of a computer and what they can do with it.

    Now a business is more likely to consider a fast computer if it increases productivity, but then a business is more likely to be clued up about hardware and not be believing the claims of an advert.

    Ultimately the selection of a computer will be based on if it can do what you want for the right price, there are certain pieces of software that aren't available for non-Windows systems and so speed counts for nothing if you need that software.

  13. I have an easy test. by BoomerSooner · · Score: 2, Interesting

    Take 1100 dell'ss at 64 bits and make them into a "super computer" (quotes because the super part is arguable)

    Take 1100 apple g5's and make them into a super computer.

    Which one will be in the top 5?

    Apple, the most powerful, lowest priced 64bit based PC available. That is true.

    1. Re:I have an easy test. by JustinXB · · Score: 3, Interesting
      Take 1024 Xboxes and make them into a supercomputer. The result? 81920 gigaflops, twice that of the number 1 supercomputer. Cost? $204800. A bargin.

      That is if you believe nVidia's claim that the Xbox runs at 80 gigaflops.

    2. Re:I have an easy test. by Jeff+DeMaagd · · Score: 4, Interesting

      It may be fastest, and may have been the cheapest 64 bit desktop PC system on introduction. A problem with making the claim now is that that eMachines has been selling Athlon 64 systems at about $1000 for three months now.

      Apple has long shelved the ad campaign though.

    3. Re:I have an easy test. by petabyte · · Score: 5, Funny

      "Apple, the most powerful, lowest priced 64bit based PC available. That is true."

      *Looks at DEC Alpha in corner running NT*
      *Looks at UltraSparc running Linux in other corner*
      *Looks at reciept for both of them*

      So where can I get a G5 for 300 dollars. I could use the upgrade :)

    4. Re:I have an easy test. by evanbd · · Score: 4, Informative

      You are aware that those numbers are usually LinPack numbers, not just theoretical specs, right? the Xbox probably does run at 80 GFlops in some theoretical sense, when you consider the graphics chip. But, that won't translate into LinPack numbers. The Apple supercomputer, on the other hand, actually has a LinPack score worth mentioning.

    5. Re:I have an easy test. by iamacat · · Score: 2, Insightful

      They need to stop focusing on the Apple "touch"

      Absolutely not! Would you ask Porsche to fight for market share with Honda and use cheap, generic components? After all, a car is a car.

      The 2% are buying Apple for flawless quality and design and paying good money for that. This kind of reputation is hard to build and easy to lose.

    6. Re:I have an easy test. by damiam · · Score: 3

      Where can you buy a new UltraSparc and Alpha (including NT license) for 300 dollars together? I gotta get me some of that action.

      --
      It's hard to be religious when certain people are never incinerated by bolts of lightning.
    7. Re:I have an easy test. by JamieF · · Score: 3, Informative

      >Apple uses the same components as every single other PC vendor.

      True for:
      - RAM
      - HD

      Sort-of true for:
      - video cards (different BIOS, but same otherwise AFAIK)
      - optical drives (different firmware in some cases, special supplier agreements in some cases)

      False for:
      - CPU
      - Mobo
      - I/O chips (many of them are Apple ASICs)
      - Power supply
      - LCD screens (if applicable)
      - Mouse & Keyboard
      - Case

      Apparently you've never ever looked inside a Mac before, or you'd know this. A G5 desktop is not an Opteron machine with a Gigabyte mobo and Antec power supply in a generic white-box case with an off-the-shelf Logitech KB and mouse, or something like that. A Powerbook is not a Dell Latitude with a different badge on it.

      >Apple uses the same "cheap, generic components" and charges you more for them.

      I guess cheap is a matter of opinion, but hardly generic. Take a Mac apart sometime. The stuff has brand names on it. Sony, IBM, ATI, Matsushita, Apple, etc. etc.

  14. There's a first.... by skidde · · Score: 5, Insightful

    A company making misleading claims? That's never happened before.

    --
    For every karma whore there are four more people with mod points to kill.
  15. Why should Dell care? by thefinite · · Score: 5, Interesting

    As the Apple Turns has an insightful take on the whole thing. I had never heard of the Dell cluster in Buffalo. Bummer for Buffalo.

    --
    Boom Shanka
  16. Fact or opinion? by 91degrees · · Score: 4, Insightful

    I have never ever seen a benchmark that can truly give a consistent, unbiased speed comparison between 2 different architectures. Many benchmarks wil run at different speeds if run twice on the same system, and it's always possible to bias a benchmark towards a certain processor simply by choosing the operations that can be performed efficiently by that processor.

    Given this, I tend to consider speed to be opinion rather than factual information. The fact that a factoid looks like a fact, doesn't make it one. Because of this, I don't see it as a great crime to make semi-substantiated claims iabout speed in the advertising.

  17. Better Business Bureaux? by CountBrass · · Score: 4, Funny

    And these the same bunch of no-hopers that gave SCO a clean bill of health? Why are we even taking any notice of what they have to say?

    --
    Bad analogies are like waxing a monkey with a rainbow.
  18. What apple should do... by josh+glaser · · Score: 2, Interesting

    ...is have a "Apple challenge" with the G5 and a P4. Show people both computers, have them use them, and see which one is faster, has the nicer interface, looks cooler, etc. (It would also be a good way for Apple to prove that there really is software on the Mac.) See what people would say is faster - I know what I'd say. Then they could say G5 is the fastest or whatever.

    I'd be the first to admit that Apple was really lagging behind with the G4, but the G5 changed all that. Especcially since, come summer, I'll be able to buy a Dual 3 GHz (crosses fingers).

    Actually, I'm waiting for a G5 Powerbook. No suprise there, but holy crap that'd be fast. (And hot...and big...but fast.) ;-)

  19. Fastest FOR WHAT? by StandardCell · · Score: 3, Interesting

    If you want very specialized fast floating point performance for certain scientific applications, Itanium is where it's at.

    If you want business performance, a multi-processor Opteron trumps them all.

    If you want super fast video and audio encoding, a dual Xeon with hyperthreading will probably kill all of these.

    If you want the fastest mobile processor with good battery life, Centrino is the way to go.

    If you want the fastest computing cluster, you'd probably have to go with UVA's Mac cluster.

    All of the above are probably temporarily in those positions and subject to considerable debate. I hate these "fastest computer ever" statements. Computing is far too dynamic and varied to put all-encompassing labels on. No one platform is ideally suited for all tasks. You make compromises and go from there.

    1. Re:Fastest FOR WHAT? by JamieF · · Score: 3, Insightful

      > If you want very specialized fast floating point performance for certain scientific applications, Itanium is where it's at.

      Then why did VT actually go through the trouble of pricing out a cluster and find that G5s had the best price/performance? It's fun to speculate and all, but they actually priced it out and in reality the G5 systems had better price/performance.

      Or were you referring to single-CPU performance?

      >If you want the fastest computing cluster, you'd probably have to go with UVA's Mac cluster.

      I think you meant VT. VT and UVA are arch-rivals.

    2. Re:Fastest FOR WHAT? by linuxpng · · Score: 2, Informative

      I beg to differ about video and audio encoding. I won't bother wasting time repeating apple's benchmarks in this where it was almost twice as fast as the fastest xeon's encoding a DV stream to MPEG2. I have experienced it myself first hand. The Dual G5 can encode full DV to VBR mpeg2 faster than real time. In contrast, my older G4 took about 3-4x real time.

    3. Re:Fastest FOR WHAT? by benwaggoner · · Score: 4, Informative

      Actually, the 533 MHz Xeon bus means a dual Xeon system is likely memory bound for a lot of video tasks, which are bandwidth-critical, or a mix of bandwidth and CPU bound. Single-processor P4 is a lot faster than Xeon for video decoding, for example, since the bus is 2/3rds faseter. Dual G5 and Dual Opteron provide way more bandwidth per processor than Xeon in dual configurations, and so win for a lot of media processing tasks.

  20. no pain...no gain by djupedal · · Score: 5, Insightful

    Whatever gain/loss there was from the ad is water under the bridge. It's too late now, since it can't be taken back. Surely we don't have to remind...

    "Any publicity is good and good publicity is even better"

    This news is just more publicity...and they didn't have to pay a dime to get it in front of you today. I'd call that making out :)

    1. Re:no pain...no gain by theLOUDroom · · Score: 3, Insightful

      Any publicity is good and good publicity is even better"

      Repeating something a million times doesn't make it true!

      Certain publicity is 100% BAD. Like Ford ignition switches busting into flames.
      There's no positive angle to that. Even if you didn't know who Ford was, is that news going to make you want to do business with them? Are you going to think, "Gee, I'd like a car that might randomly burst into flames. I should go check out my nearest Ford dealership!"

      --
      Life is too short to proofread.
    2. Re:no pain...no gain by MBCook · · Score: 5, Funny
      Ford: The car for the suicideal maniac in you!
      Ford: A car so hot it BURNS.
      Ford: Keeping your hands warm when starting the car in the winter.
      Ford: At least we fixed the tire problem!
      Ford: Because there is such a thing as too safe.
      Ford: Because we all love pyrotechnic shows.

      It's called spin baby. It's only bad because they haven't thought of a good spin yet.

      --
      Comment forecast: Bits of genius surrounded by a sea of mediocrity.
    3. Re:no pain...no gain by Unregistered · · Score: 2, Funny

      At least they circle the problem on all thir cars.

  21. Amazing by 0x0d0a · · Score: 2, Insightful

    I find false marketing to be one of the more upsetting things that companies can do, and I find it a little disturbing that so many Slashdotters seem to feel that it's all right because *it's Apple*. Were it Dell or Compaq or God knows who, people would be up in arms.

    It's pretty obvious that Apple's "fastest computer" claims aren't true and were intended to mislead consumers (even the most generous of readings would admit that they were valid for a very, very limited subset of carefully chosen tests for about a month, far less time than the compaign ran for, and only applied to single-processor computers). There may not be all that much damage caused (heck, the net effect may be positive), but there's little doubt in my mind that Apple was trying to implant fairly bogus information in people's heads.

    The way I see it, even if someone's taking on Microsoft and we want them very much to do well, holding them to a lower standard of integrity (or anything else) is ultimately a losing strategy. Those people will ultimately take advantage of that leeway, and end up producing a worse product/service. If Red Hat puts out a crummy program or makes a decision that negatively impacts me, I will happily complain vocally and publically. Apple deserves to be held to no lesser of a standard.

    1. Re:Amazing by 2nd+Post! · · Score: 4, Insightful
      It's pretty obvious that Apple's "fastest computer" claims aren't true


      You know, that is *obviously* not true.

      Else the ads wouldn't be an issue.
      Else no one would blink an eye.

      Like the Microsoft ads where the kid starts flying. OBVIOUSLY not true.

      These ads, if OBVIOUSLY untrue, as you claim, then shouldn't be a problem.

      The real problem here, and why Dell is complaining, is that when they were released, they were VERY true.

      It was the most powerful 64bit computer per dollar; that is why Virginia Tech chose the G5 over all other competitors (including Dell) for their supercomputer. No one was cheaper. No one was more powerful.

      Today? No, not THE most powerful, nor the cheapest, offered by an OEM.
    2. Re:Amazing by SuiteSisterMary · · Score: 2, Funny
      WWDC

      What Would Dell Claim?

      --
      Vintage computer games and RPG books available. Email me if you're interested.
    3. Re:Amazing by 2nd+Post! · · Score: 2, Insightful

      When the G5s were announced and the ads ran, there weren't any OEMs (competitors) shipping any Opteron systems for Apple to compare against. Yes, Boxx had an Opteron system, but there were no desktop PCs from IBM, Gateway, Fujitsu, Sony, HP, or Dell with Opterons. As far as I can tell, when Apple published their test results on June 30th 2003, no OEM was shipping a 3.2GHz P4 system for Apple to test.

      They don't have to test every other PC; only the representative of the most common, it's a scientific process called 'sampling', and it reduces the need to keep track of *everything*, since it is physically labor intensive and nearly impossible to keep track of everything. It's how humans process tremendous amounts of data, our brains happen to throw away things we think aren't important.

      As per the testing itself, you are satisfied then that it was all documented and regular, even if you are unhappy with the way the tests themselves were executed?

      Apple has no choice but to use a different OS; they don't have Windows, and they sell OS X. Rather, using any other OS (like Linux or BSD) is stupid. Apple furthermore has no choice about gcc; since that's the compiler on their platform, OS X. In that way, it was kept 'fair' between platforms.

      Anyway, the point remains; that it wasn't *OBVIOUS* that Apple's claims were false, any more than it was OBVIOUS that Apple's claims were true, and we can argue either way. That is exactly why they did the benchmarking, but there's no point talking about the benchmarks because no one is satisfied with the methodology. Or, to phrase it scientifically, "All irrelevant data was discarded during the experiment," which is exactly how science works... and benchmarking, and anything else to do with statistics.

      The original grandparent post is all I questioned: It isn't OBVIOUS that Apple's claims were false. My own beliefs may not be true (that Apple's claims were true), but I'll say it again, it isn't OBVIOUS that Apple was wrong, either.

  22. I'm suing Dell by MacFury · · Score: 5, Funny

    Everytime I see their ad where the guy says, "Dude! You're getting a Dell!" I wait patiently by my door for the FedEx guy. He hasn't showed up yet! I'm awfully disappointed by their lack of honesty in their advertisements.

  23. more advertising goofyness by mabu · · Score: 4, Funny

    My favorite completely ridiculous advertising claim these days is Pentax' claim as the Official Digital Camera of the Internet.

    These companies have gone completely nuts.

  24. And Microsoft..... by ericdano · · Score: 5, Insightful
    And Microsoft says it's operating system is safe and secure and the best. I don't see anyone taking issue with that when it's totally not true.....

    Apple makes excellent computers.

    --
    It's either on the beat or off the beat, it's that easy.
    I moderate therefore I rule!
    --
  25. Looks like Dell has their own problems... by TimTheFoolMan · · Score: 3, Interesting
    At least based on this article in the NY Times (with all the usual privacy business that people complain about), it sounds like Dell and Intel may have some explaining to do about HOW they get this incredible performance numbers...

    Tim

  26. BBB should mind their B by w3weasel · · Score: 2, Insightful
    Apple has made no false claims... The G5 is claimed to be the worlds first 64 bit Desktop . Common arguments such as "Sun was there first!" or "Alpha has been around..." are not accurate, since both of those product lines were marketed as servers or workstations . A workstation is not the same as a Desktop PC, at least as far as marketing is concerned.

    As far as claims about 'Fastest'... people... please please please learn what marketing is. "Fastest" is a subjective term, becuase no reference is made to the scale of measurement. If I strap a TI-80 to the fuselage of the X-43 being tested today, then that TI-80 would be the worlds fastest computer.

    Marketeers twist the english language more than any lawyer, and can say one thing, but cause you to think something entirely different. Need an example? You probably know someone who collects Beanie Babies as an "investment".
    --

    Just as irrigation is the lifeblood of the Southwest, lifeblood is the soup of cannibals. -- Jack Handy

    1. Re:BBB should mind their B by w3weasel · · Score: 2, Insightful

      As outlined in my original comment, both assertions are factual... since 'Personal Computer' != 'Workstation' != 'Server'. 'Fastest' == "whatever best suits the marketeers" =P

      --

      Just as irrigation is the lifeblood of the Southwest, lifeblood is the soup of cannibals. -- Jack Handy

    2. Re:BBB should mind their B by leandrod · · Score: 2, Insightful
      > there were entire floors in the building with 64-bit Sparc Ultra 1 boxes on the desk in each cubicle

      I wonder which application software did they run... StarOffice, Applixware?

      > It a cult thing, as it has been for decades now.

      To be fair, Apple's are first machines to be targeted squarely at MS Windows machines. Sun's were marketed more as low-end workstations.

      --
      Leandro Guimarães Faria Corcete DUTRA
      DA, DBA, SysAdmin, Data Modeller
      GNU Project, Debian GNU/Lin
  27. Marketing is complex by Llywelyn · · Score: 4, Interesting

    Trying to see whether an ad campaign has succeeded or failed based on the number of sales versus what was predicted in a given quarter is kind of like trying to infer causal effects for a graph showing correlation between two independently measured variables with no other data--a big mistake.

    Whether an ad succeeds or fails often cannot be measured based on sales in a fluctuating economy with a variable product interest. The critical question is would they have sold 206k G5 computers if they had not run the ad campaign? There is also the corollary question of would they could have sold more with a different ad campaign?

    The first of these questions is nontrivial to answer and requires good, well researched data on why your customers are buying the product. Apple may have that data--you most certainly do not. The latter is almost impossible to infer even with good data on people's purchasing.

    --
    Integrate Keynote and LaTeX
    1. Re:Marketing is complex by autopr0n · · Score: 2, Funny

      Trying to see whether an ad campaign has succeeded or failed based on the number of sales versus what was predicted in a given quarter is kind of like trying to infer causal effects for a graph showing correlation between two independently measured variables with no other data--a big mistake.

      In other news. Using a cellphone out of range is kind of like using an undirected radio transmitter somewhere such that the broadcast power over the distance r cubed is less then what's needed to detect the signal at the reciver.

      Also, taking a digital picture is like using millions of CCD sensors to mesure the light hitting various points on a Chip, and recording that as pixle data on a CCD.

      Finaly, commenting on slashdot is kind of like sending an HTTP post message filled with erm, information, at a server which will take that data and store it in a MySQL database.

      --
      autopr0n is like, down and stuff.
  28. Pretty Funny to Me. by OS24Ever · · Score: 4, Insightful

    It's pretty funny to me how a computer maker with only 3% of the total computer market can garner so much attention over one little statement.

    As others have pointed out there have been just as many other biased, false, and outright ridiculus claims such as faster inernet thanks to a processor, dancing flourescant colored clean room suits, and all sorts of stuff.

    yet intel's marketing arm, er, Dell decides they need to file a complaint with the BBB over it and they hold the #1 spot for desktops?

    Things that make you go hmmm.

    --

    As a rock-in-roll Physicist once said, No matter where you go, there you are.

  29. Oh come on! by GFLPraxis · · Score: 2, Insightful

    Microsoft: Windows is the best operating system!
    Microsoft: MS-Office is the best Office program!
    Dell: We have the best deals on our computers!
    Apple: We have the fastest computer!


    BBB: Apple, you're not allowed to say that...
    Fair?

    Come on, why does everyone pick on Apple...

  30. Pot/Kettle by KrispyKringle · · Score: 2, Informative
    A Dell representative said in an e-mail: We "notified NAD because we felt there were some inaccuracies in Apple's advertisement and wanted to act on behalf of consumers in the marketplace who deserve accurate information on which to base their purchase decisions...Essentially, we felt that clarity in the marketplace benefits consumers, and NAD agreed."

    I'm sure that's it. That concern for the consumers' well-being would be why Dell advertises the Celeron 2.4GHz as only suitable for word processing and e-mail. ``Ooh, ma'am, if you're going to be surfing the 'web, you're going to need top-notch power for that kinda number-crunching!''

  31. BBB Itself has problems by Anonymous Coward · · Score: 2, Insightful

    A number of years ago a friend of mine got ripped off renting a RV from a rather shady firm. The license tabs had expired, sticking her dad with a ticket. The RV was so poorly maintained, it broke down twice on their trip. Last but not least, the firm promised to take care of the ticket for the tabs and didn't, so the state threatened to take away her dad's license. A competitor confirmed to me that the firm had a long reputation for shoddy business practices.

    Just the sort of thing the Better Business Bureau handles right? Think again. When I called the BBB to complain and see if others had similar problems I was told that my friend HAD TO PAY THE BBB to make a complaint. Pay to complain? That was adding insult to injury.

    My conclusion at the time: The BBB isn't about better business. It's about collecting fees for services provided. Dell paid; Dell got the sort of "service" the BBB provides. End of story.

    There's perhaps a reason for the long delay between the ads and this bit of publicity. Dell spends virtually nothing on research or innovation. It's almost totally dependent on what Microsoft and Intel do. With OS X and IBM's marvelous new chips, in the past few months it's becoming increasingly clear that Apple is a growing threat to Dell's core businesses, somewhat in schools and very definitely in the profitable server market.

    You saw the extent of the challenge when Apple G5s beat out almost twice as many Intel boxes to become the world's third faster computer. And if I remember that story right, the Virginia team that built that computer concluded that Macs gave them more bang for the buck than Dell.

    Someone might want to watch Dell and, when they have advertising that's dubious, complain to the BBB and see what happens. Then let us know.

  32. What are we arguing about anyways? by www.fuckingdie.com · · Score: 2, Insightful
    So what if Apple claims they have (had?) the fastest 64 bit consumer PC in the world. It isn't like they are the first company to claim that they have turned rotten apples into gold.

    The claim that they were the first however, well that is neither here nor there. It is all a matter of perspective I guess. I sure as shit wouldn't have considered anything that was available prior to the G5 (in the 64 bit PC market) a consumer product. But some would.

    --
    That really is my homepage, no kidding.
  33. It might be fast, but is it 64-bit? by VojakSvejk · · Score: 5, Informative

    I have a G5.

    For my code, it's faster clock-for clock than a Xeon, and (usually) slower clock-for-clock than an opteron. Benchmarks can be made to say just about anything, but I bet the G5 is the fastest thing around for some people running their software.

    To date, Apple has not released a 64-bit OS for the G5, and not only has not announced any intention to do so, but simply avoids admitting this to be the case. Think what you like, but even if you think "64-bit" doesn't mean "a single application can access more than 4 GB of RAM", you certainly have to be perplexed by the sense in which Apple claims to have "broken the 4 GB barrier", given that their latest OS provides your app access to the RAM just the way an Intel-based 32-bit system can.

    Since there is not 64-bit OS for this machine (although Linux is very close), I cannot prove that my G5 has 64-bit hardware, tho I guess I believe it.

    I will now accept my troll-mod, since I have posted this atrocity in an apple.stlashdot.org story.

  34. Re:Apple is the WORST when it comes to lying by mac+os+ken · · Score: 3, Interesting

    Just for fun I installed Panther on a beige G3 300 box and it still boots faster than my faster 700 Mhz XP system. So... What about the GUI is slow?

    --
    .deviatefromtheabsolute.
  35. Re:BBB = SCAM by base3 · · Score: 2, Insightful
    Protection racket is more like it. They're an organization that exists solely to lend an air of legitimacy to questionable business and to mollify customers with complaints to delay their escalation to the courts or politicians.

    I regard the display of a BBB plaque in a place of business as a warning label similar to the Trust-E seal.

    --
    One CPU cycle wasted on digital restrictions management is ONE TOO MANY.
  36. US Needs More Strict Advertising Laws by stealth.c · · Score: 2, Interesting

    I believe a stronger truth-in-advertising law is in order in the US. There are a disturbing number of adverts that tell you shockingly little about the product they're advertising. There is far too much emphasis on image.

    We should disallow companies from advertising based on knowingly bogus research (read: research sponsored by THAT company), and force them to stick to the facts. There should be penalties for lying to people in order to sell a product. I also think political campaigns should be held most strictly to this policy.

    Too many advertisements simply say "use X, and the Y in your life will become that much better!" or "X is the BEST Z product--EVER!" with absolutely no evidence. It's ridiculous.

    And yet Americans don't have a problem with it. They're either too used to being lied to or just don't care. It has to stop. If the G5 isn't the first/fastest 64 bit CPU, well, Apple shouldn't be allowed to say that it is. Isn't there a law against lying to people for money? Don't they call that a SCAM?

  37. It's going to get worse... by Baumi · · Score: 4, Funny

    Just wait until the BBB finds out that using a G5 will not blow you right through the wall onto your lawn.

  38. Just one question by mindstrm · · Score: 2, Interesting

    At the time Apple started selling the G5, was anyone selling a 64 bit PC, and if so, was it faster than the G5?

    There were plenty of 64 bit computers available.. but not really on the PC market...

  39. Better Bureau steps in . . . why? by UnknowingFool · · Score: 4, Insightful
    Apple claims to have the most powerful, first 64 bit personal computer. That is debatable but they do have numbers to back it up. Now there will always be debate about what numbers to believe and how slanted the benchmarks are . . . yadda, yadda, yadda. The point is that their claim is debatable, but not false. *cough* SCO *cough*

    I don't know about you but is there bigger fish to fry out there when it comes to truth in advertising. If the BB wants to make a statement, why not go after all those diet pill advertisers who claim to help you lose wieght in 30 days without diet or exercise. Or make thousands of dollars working from home in 30 days. To my knowledge, the BB said nothing when movie studios put out raving reviews of their movie by non-existent movie critics.

    --
    Well, there's spam egg sausage and spam, that's not got much spam in it.
  40. Re:Apple Manipulating the Results by nattt · · Score: 4, Informative

    "performed the multi-processor "Rate" benchmarks with hyperthreading DISABLED" because the PC ran faster with them disabled. You're just trolling.

    --
    -- oldthinkers unbellyfeel ingsoc
  41. Re:Apple Manipulating the Results by Anonymous Coward · · Score: 2, Informative

    Dell disables hyperthreading for its own SPEC tests as it slows they machine down. (reference: http://www.specbench.org/cpu2000/results/res2003q2 /cpu2000-20030404-02023.asc )

    This person has also made a number of other mistakes in his ranting that have been disproven before, at which point he the "miraculously" finds another "problem" which he not only missed before, but takes the place of one of his earlier errors. This means that he's been wrong twice everytime he does this. This is also ignoring everything which has been disproven on his site which is still up (such as the hyperthreading fallacy).

    You're an idiot who doesn't know enough to understand what was going on and what the real issues are. You need to know the correct arguments before you can attack them, and you sir, do not have the slightest inkling.

  42. Micheal Dell's Revenge by ITR81 · · Score: 3, Interesting
    He's just mad his Dell DJ is getting smoked by the iPod and iPod mini so he attacks an Apple Ad thats no longer in circulation.

    He's also mad becuase HP went with Apple and not them and now HP will have it's own branded iPod.

  43. G5 Jam from wiebe tech by ITR81 · · Score: 4, Informative
    It allows you add two more drives and allows for 1 terabyte of internal storage!

    They are now working to get 2 terabytes of IS.

  44. The Truth Spoken Boldly by bfg9000 · · Score: 3, Insightful

    This is about honesty. Just because you can cite examples of other people being dishonest doesn't mean Apple should be allowed to be dishonest as well. That's like saying that since your dad speeds and gets away with it, the police should have no right to pull you over. That's not a justification, that's an excuse. And as Trump says on his show, "I don't. like. excuses."

    If Apple is dishonest, they should not be defended. You're not defending Apple, you're defending lying. If you are an Apple Zealot, you're not unbiased. Take a step back, find someone who is and let them look at the facts without your propaganda slipping in. If you're an Apple zealot, you're not acting in the best interests of society (or even yourself), you're acting in the best interests of Apple. The Better Business Bureau IS unbiased. If Microsoft makes claims like this, they will be censured as well. Overall, the system works. You have no problem when our enemies are caught and punished, but when we are caught and punished, we attack the system. That's what's happening here.

    Everybody here is trying to defend Apple based on technicalities: they said "desktop", not "workstation"; other people lie too; the BBB is a corporate shill; this wouldn't happen if Clinton was in office; there's an anti-Apple conspiracy!

    No matter how much you love Apple Corporation and want to promote their products, it is unethical and irresponsible to break the rules our society is based on. If you actively promote false advertising for your own selfish interests now, you have NO RIGHT to complain about others doing the same thing. What this means is that everybody will race to be the most dishonest, so that the right to complain about others' dishonesty will not matter, because you gain more from your dishonesty than you lose by allowing others' dishonesty. This is NOT where we want society to go.

    If others are dishonest, call the BBB, don't join them in dishonesty. Apple loves their PR. They spend nearly as much on ads and promotions as on R&D. Lying should hurt their reputation. They should be punished for deceit. But there are people here acting as damage control to help Apple lie without being hurt by it. This is evil.

    Dell are the good guys here. Apple is often right on the edge of deception with their ads; this time they went a bit too far and had their wrists slapped for it. I don't care about Dell computers, but I care about honesty in advertising. If Apple noticed Dell blatantly lying and called the BBB, we'd claim it as another example of Apple's glorious belief in truth and goodness. Because that's what we choose to believe. But the sword cuts both ways. It has to. If Apple lies, they should face consequences, just as Dell should when they lie. Someone's mom will see these ads and possibly get scammed into buying the wrong computer based on a lie. That's not good. Apple will lose in the long run, and the customer will lose as well. The best customer service I've ever seen is when an Apple sales guy told me to buy Windows XP because a Mac wouldn't work as well for what I wanted it to do. He was right, and he was honest. And it made me love Apple because they gave a damn about their customers and didn't want to screw me over just to make a quick sale. There are people on this board without that ethic; who cannot see the long-term problem of millions of angry customers who feel they've been lied to, badmouthing Apple to 20 people each and costing Apple many potential future sales. If the Apple guy had pushed me into the wrong solution just because he'd make a commission, I wouldn't have gone on to buy a half-dozen Macs, iPod, software, etc. and helping out on forums doing technical support for Mac newbies. Apple would have lost ME by lying.

    And because they're lying now, they're losing someone else. Someone who cares about the truth is the best salesman you can have on your side. He will push you to be the best you can be when y

    --

    I'm not normally an irrational zealous dickhead, but I figure "When in Rome..."

    1. Re:The Truth Spoken Boldly by Interested+Spectator · · Score: 4, Insightful

      I agree with you about "lying" being wrong and companies have a responsibility to be honest about their products. But, from what I read, I agree with Apple's approach. They tried to compare apples with apples by choosing a compiler that could be used on both machines. They used a third party vendor to perform the test. They tried to configure both machines to model "real" world use (keyword "model"). Not some pristine lab condition with techies fine tuning the machines to perform optimaly, but more like my computer here at my house, using it the way I'm using it right now. To me, that kind of test, one that models the real world, is more meaningful than one that you'd have to be in a clean room to duplicate.

      --
      jg
  45. Re: less breakdown by Exitthree · · Score: 2, Informative

    I've found that cheap RAM can often adversely affect the stability of Apple's computers. In two instances I've used non-Apple RAM and found the system to crash randomly, and behave inconsistently on the whole, until the non-Apple RAM was removed and replaced with higher quality RAM.

    In one instance, I just picked the wrong RAM, even though it said it was compatible with my computer, it wasn't. I got the manufacturer to send me a more expensive, higher quality chip instead. In the second instance (which was a 2 GHz G5, by the way), the retailer included a free GB of RAM with the purchase, but the RAM was cheap. In that case, they offered to exchange the RAM for the cost of the new RAM minus retail of what they gave us (which was a decent deal).

    So, this may have nothing to do with your problem, since a lot of people have perfectly decent RAM. However, if you have purchased RAM from someone else, or had it included with your purchase, take it out and see if the problems disappear. The hardware test disk will not find problems in cheap RAM; it didn't in either of the cases above.

  46. Workstation v. PC by nedron · · Score: 2, Insightful

    The complain by Dell and others is more a matter of semantics (as is the add itself).

    Dell claims that the term PC can apply to a workstation as well, rather than simply being used (as in the Apple add) to indicate a personal computer.

    I never hear the word PC and think workstation, so I don't find Apple's ads misleading.

    It's like a color printer add from a couple of years ago that said, "somewhere between black and white is silver, which is just one of the colors between the colors that the color printer can print." Note that they never claim they can print silver, just that it's between two colors they CAN print. Misleading? Not if you actually pay attention to what they're saying.

    That's what marketing is all about.

    --


    * As is generally the case, my opinions do not reflect those of my employer.
  47. NO Individual's Complaints by macdaddy · · Score: 3, Informative
    Maybe you should RTFA. No individual customers complained to the BBB about Apple. Dell did, and I quote:

    Acting on a tip from Apple rival Dell, the council's National Advertising Division (NAD) "determined that the evidence provided by Apple did not provide a reasonable basis for its broad unqualified claims that its Power Mac G5 is 'the world's fastest, most powerful personal computer' and that it 'edged out the competition on integer.'"

    And again...

    A Dell representative said in an e-mail: We "notified NAD because we felt there were some inaccuracies in Apple's advertisement and wanted to act on behalf of consumers in the marketplace who deserve accurate information on which to base their purchase decisions...Essentially, we felt that clarity in the marketplace benefits consumers, and NAD agreed."

    Just to exercise my fingers a little more I'll repeat myself. No individual customers complained to the BBB about Apple. Dell did. This is comparable to Ford making a tip to the BBB about Chevy's claim that their mid-sized SUV gets the best overall mileage of all other currently available mid-sized SUVs.

    1. Re:NO Individual's Complaints by jrockway · · Score: 3, Informative

      I can design a multiplier that multiplies n-bit numbers in ~n^2 clock cycles. Or I can do it in n. I think it can be done (in hardware) in 1 clock cycle. So it doesn't come down to raw clock cycles if the hardware people don't use the best (fastest) circuit. AFAIK the G5 uses pretty advanced circuitry, whereas the P4 is an overclocked tried-and-true 386. Nothing wrong with that, just there is a difference between speed and cycles per second.

      --
      My other car is first.
    2. Re:NO Individual's Complaints by IncohereD · · Score: 3, Interesting

      My point was that Intel uses a circuit that's exactly as efficient as the G5: a P4 does four floating point add/multiply operations per clock cycle, just like the G5. When it comes down to absolute performance, using a well optimized compiler and the same algorithm, there's no difference between a P4, Athlon, or G5. I have actually tested this, using some linear algebra benchmarks that really depend on CPU power. Apple and AMD are lying when they claim superior performance.

      Real math is more than just adds and multiplies. Try doing vector operations, or multiple input instructions, or any other number of complex operations. THIS is where the CPUs different.

      Also, notice that most DSPs (and the G4/5s) have multiply and add instructions, that take one clock cycle, because that operation occurs so frequently in DSP. That's certainly not in base x86, and I'm not sure if it is or is not in any of the SSE instructions.

      Also, your mention of compilers is telling. It takes 5 or 10 years for compilers to really mature on any given architecture. So when we're talking about processors that are only a year or two old, compilers can make a HUGE difference.

      Not to mention all the scheduling of operations that takes place on the CPU, and the differences in how many parallel things they can do.

      Just because the most efficient multiplier circuit may be well known doesn't mean there aren't still tradeoffs in CPU design.

    3. Re:NO Individual's Complaints by jcr · · Score: 3, Informative

      P4 does four floating point add/multiply operations per clock cycle, just like the G5.

      G5 does four double-precision multiply-adds per clock. For single-precision, it can use the Altivec array processor.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    4. Re:NO Individual's Complaints by mangu · · Score: 2, Informative
      You are the biggest idiot I've seen in a while.


      Well, thanks. It's nice to see some unbiased reports from the Apple users. That makes me the best in at least one area, right?


      Care to post those benchmarks


      OK. First thing, get Lapack. Then install ATLAS.


      Run a matrix multiplication program. I tried to post it here, but got stuck on Slashdot's lame lameness filters, sorry about that, but the point is, multiply two matrices, at least 500x500. The matrices should be built of random numbers, like

      for (i = 0; i < N * N; i++) {
      AT[i] = (double)rand() / (double)RAND_MAX;
      BT[i] = (double)rand() / (double)RAND_MAX;
      }


      To get the time needed for each multiplication do this:

      gettimeofday(&tv, &tz);
      bs = tv.tv_sec;
      bu = tv.tv_usec;
      dgemm_(&opa, &opb, &c1, &c1, &c1, &alfa, AT, &c1, BT, &c1, &beta, CT, &c1);
      gettimeofday(&tv, &tz);
      du = tv.tv_usec - bu;
      ds = tv.tv_sec - bs;

      Do it in each CPU which you want to check. Use each compiler you want to check. See the results. ATTENTION SLASHDOTS FUCKING MODERATORS: RUN THIS BENCHMARK BEFORE MODERATING ME EITHER TROLL, FLAMEBAIT OR REDUNDANT, OK?. Or, otherwise, fuck you, Apple moderators, I don't care. I don't need the mod points. I'll be 50+ and able to post at +2 after all the Apple (-1,Troll) points you give me, so I don't really care. The point is, for any of you who have the wits to run the benchmark, you'll realize that the "Apple is faster" stuff is a myth, believed only by those feeble minds who have paid an absurd price for a shitty Apple computer, which is unable to outperform a P4 computer.


      Care to post ... benchmarks that do a bit more than linear algebra?


      Not really. I don't care about how much time your computer spends doing Excel spreadshits. The really CPU-intensive tasks today can be reduced to linear-algebra problems. That's what people call "vector processing", or "digital signal processing" problems, or "neural networks", or whatever your CPU intensive number-crunching application is. The fact is that mathematicians have spent uncount years transforming algorithms into floating point add/multiply operations, so that, when you really need CPU performance, what really matters today is how many add/multiply operations your CPU can do. Everything else is bullshit. However, since I've realized, from the Slashdot Apple moderators, how much bullshit people can swallow, I must agree that bullshit isn't unimportant at all. Long live Apple Marketing Bullshit!

  48. Speed for what? by toxtothogrady · · Score: 2, Interesting

    If we're talking about desktops here, not servers, what exactly does the average user crave all this speed for? Is it just for games? Most of my thirty-something friends use PCs primarily for playing games or net-surfing with crappy-non-standards-compliant Explorer.

    With 15 years of print design under my belt, my G4s seem plenty fast for high-end Photoshop work and anything else I throw at it. How fast does the average "business" machine need to be? I'm all for speed increases, but the PC vs. Mac speed debate is so OLD! Dell must be a huge crybaby to call shenanigans on an ad that's already played out.

    Mac users know our Macs aren't the fastest, and most of us (I'll wager) were skeptical about Apple's G5 claim. Fact is, we don't really care. I'm making a living with these so-called "slow" computers, not playing Jedi Academy. I'd never trade a slow G4 for a fast Dell, unless I really needed a better gaming machine.

    BTW, I do play Jedi Academy, and it rocks! Don't tell my wife...

  49. Re:That's one of those by Lars+T. · · Score: 2, Interesting

    Apple's SPEC scores for the DELLs were just as valid as the ones DELL gave, they just used a different compiler than DELL. The claim was true that using the same compiler on both computers the G5 was faster. DELL with it.

    --

    Lars T.

    To the guy who modded me down from perfect to terrible Karma - Apple haters still suck

  50. Is this anything like... by daveschroeder · · Score: 4, Insightful

    ...Dell claiming that they were the first to ship integrated wireless and antennas in a laptop, even though Apple in fact did it more than a year earlier?

    Maybe someone should "act on behalf of consumers" to notify them of these "inaccuracies".

  51. Fastest, eh? by Swedentom · · Score: 4, Interesting

    How do you measure the speed of a computer?
    Is a 3 GHz P4 with 4 MB RAM faster than a 1.6 GHz G5 with 16 GB RAM? Not likely. So it's not [only] the clock frequency of the CPU that matters.
    A fast computer is, IMHO, one which allows me to perform a certain task in a short time. Think about it - isn't this what _really_ matters? Can I write my essays in a shorter time on a 2 GHz G5 than an old iMac? Not really.

    Comparing Macs and Windows machines, I'd say Macs have always been faster, and will likely be for quite some time. Since the G5 is the fastest Mac, I'd say it's the fastest computer.
    My two cents.

    --
    Sig Nature
  52. Mod idiot child down by Udo+Schmitz · · Score: 3, Informative
    spl's claims were refuted by Apple:

    Slashdot | Apple Hardware VP Defends Benchmarks

    spl is an idiot and known Mac community troll. Proof for the idiot part can be found here.

    Oh, and here is what Luxology had to say benchmarkwise ...

  53. Dell Dude's new quote is...! by Amon+CMB · · Score: 2, Funny

    "Dude, you're getting a cell!"

    --


    Men believe what they want. - Caesar
  54. So it's settled then... by inkswamp · · Score: 2, Insightful
    CNet is officially Dell's little bitch.

    The "world's fastest" thing is just marketing hype. Who can't see that? It may or may not be true, but who really cares one way or the other? I never have. Is it really so hard to figure that out? Has there been a rash of people rushing out to get G5s only to find out they were sorely duped? This is such a non-issue.

    Clearly, Dell is run by a bunch of whiners who would rather gripe and complain than come up with their own attention-grabbing ad campaigns. And it's so nice to see CNet letting themselves be used as Dell's little bitch--no surprise there given CNet's notorious history of Apple bashing.

    I'd love to see how many folks at CNet have Dell and/or Microsoft stock. That would probably explain a few things.

    --
    --Rick "If it isn't broken, take it apart and find out why."
  55. nitpicking by zpok · · Score: 5, Insightful

    I think that it'd be a nice waste of time to take some of Dell's claims under consideration and report any false information. After all, they've been "first" in so many things Apple actually beat them to, that it shouldn't be too hard to find something to report.

    I'm not especially vexed by Dell's move, Apple's claim is dubious, although I personally think they make their point: they've got the fastest personal computer you can buy off the shelve. OK, maybe not anymore, next month maybe again, etc etc, who cares, they still make the most pleasing computer afaic, and I don't mind it being fast.

    I am however surprised America reacts to this type of hyperbole. Your presidents get elected on this, all the goods you buy are sold on this, your news is full of it ... Maybe we should be pleased that there's at least some regulation in place.

    Me, I'm still waiting for the "I can't believe it's not Windows" campaign for Linux ;-)

    --
    I think, therefore I am...I think.
  56. Sun? SGI? Dec? 64 bit? Workstation? by LoudMusic · · Score: 2, Interesting

    I could be wrong, but haven't Sun, SGI and DEC all been making 64 bit workstations for like ... 10 or more years? That was my complaint with those Apple ads.

    The other ad I really hated was the original G3 ad that claimed, "Own a SuperComputer". Yeah, it's a super computer ... compared to the standards based circa 1980. Moore tells us that you'd have to have 256 of those G3s to have a modern super computer in 1999 when those ads were run. Which incedently would have gotten them in the Top 500 in 1999.

    (:

    --
    No sig for you. YOU GET NO SIG!
    1. Re:Sun? SGI? Dec? 64 bit? Workstation? by Lars+T. · · Score: 3, Informative

      Well, moron, it was the G4 that was a "SuperComputer". At least it fell under the export restrictions for supercomputers of the time. Not those of 1980 but of 1999.

      --

      Lars T.

      To the guy who modded me down from perfect to terrible Karma - Apple haters still suck

  57. Probably _is_ the fastest... by mh101 · · Score: 2, Interesting

    It's been posted over and over again, things like "PC" vs. "Workstation" classifications, processor speeds, etc.

    But I bet one of the big things that make the G5 faster isn't the hardware, but the software. Which do you think would be a more efficient OS - bloated Windows XP, or OSX, based on BSD? And another thing, regarding the UI itself - isn't OSX's GUI fully 3D-accellerated? So the processor isn't having to spend near as much time handling the drawing of the GUI compared to either Windows or X11, leaving it free to work on other tasks.

    Plus, a lot of it has to do with the UI design. Most slashdotters can probably accomplish most file-related tasks (copying, moving, deleting, etc.) faster using a CLI than GUI. And among different GUIs, some allow you to perform tasks quicker than others.

    So I'm sure that if you ran a full set of benchmarks on a G5, it likely would rank lower than other top-of-the-line PCs. But as far as real usage instead of similated benchmarks, I'm certain the G5 is on top.

    --
    Duct tape is like the Force. It has a light side, a dark side, and it holds the universe together.