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Night Vision Goggles vs Pirates

Cormorant writes "It was reported in The Guardian that Warner Brothers has sent night vision goggles to cinemas across Britain for ushers to don and scan for camcorder pirates during the entire length of the movie [the new Harry Potter], along with watermarks and codes displayed on screen during the film. Mr Graham said "Video piracy is rife everywhere, and with the UK screening the film four days before the rest of the world, Warner was concerned the movie would end up on the internet. Warner sees the investment as negligible compared with the threat to the whole industry."

54 of 689 comments (clear)

  1. Splinter Cell 3 : Black Ops Box Office by Bandit0013 · · Score: 5, Funny

    Returning as Sam Fisher, you infiltrate the theaters of the UK...

    1. Re:Splinter Cell 3 : Black Ops Box Office by Singletoned · · Score: 4, Funny

      Having sat next to kids rustling crisp packets and sweet papers in the cinema, I'd be quite happy to club a few of them unconcious with the butt of a gun.

      (and what's with speaking in a normal voice to the person next to you during a film. Do they not teach whispering in schools these days?)

    2. Re:Splinter Cell 3 : Black Ops Box Office by RollingThunder · · Score: 4, Insightful

      The solution is to politely but firmly ask that they stop, and tell them that you will have no problem going to get an usher if they continue.

      Don't be rude, don't be a psycho. Just be firm.

      If enough of us do it, politeness and manners can once again be the norm at the theater.

    3. Re:Splinter Cell 3 : Black Ops Box Office by Kenja · · Score: 4, Informative
      "kids rustling crisp packets and sweet papers"

      For us Yanks, that's potato chip bags and candy wrappers.

      --

      "Have you ever thought about just turning off the TV, sitting down with your kids, and hitting them?"
    4. Re:Splinter Cell 3 : Black Ops Box Office by Azghoul · · Score: 5, Funny

      The trouble is, they're pirates. They'll just say "Yarrrrr, avast ye whiny land lubber!"

    5. Re:Splinter Cell 3 : Black Ops Box Office by JudgeFurious · · Score: 5, Interesting

      One many years ago when I was a young man I was forced to sit through the movie "Purple Rain" three times in three days. I never once paid for a ticket and I didn't particularly want to see the film. I just happened to be with three different groups of people who were dead set on seeing it and having nothing better to do I went with them. They were paying for it after all.

      The first time it was not entirely horrible. It wasn't good of course but I could deal with it. The second time it was starting to get horrible but again I held it together and managed to make it through the movie. The third night I would have passed on it if the girl I was desperate to get into bed hadn't wanted to go see it but that's where I made my mistake.

      We sat in a theater next to a couple who brought with them a thoroughly miserable baby who (on reflection I really can't blame the little bugger) wanted to be anywhere but sitting in a dark theater watching Prince. That baby cried through most of the picture. People sitting around them asked them politely if they would take the baby into the lobby. People glared at them while the baby screamed like someone was pulling it's toes off. People moved to other available seats. They didn't budge.

      I was hanging on by a very, very thin thread at this point and stood up, turned around and told them that if they didn't find a way to shut that baby up I was going to pick it up by it's feet and beat them to death with it.

      They got up and left as people around us clapped. Now, at close to 40 years of age I realize how lucky I was not to have gone to jail. On the other hand these people were terribly rude to make everyone else sit through a movie listening to their child.

      You're right though. In recent years I've just asked people to be quiet and gone and brought an usher down when necessary. It's the better choice.

      --
      Appended to the end of comments you post. 120 chars.
    6. Re:Splinter Cell 3 : Black Ops Box Office by dustinbarbour · · Score: 4, Funny

      Dude.. You left out the most important part of the story! Did your lady-friend find that aggression sexy and did you get into bed with her?!

    7. Re:Splinter Cell 3 : Black Ops Box Office by ozric99 · · Score: 4, Funny

      He's posting on slashdot... you work it out ;)

  2. There is probably already a bittorrent by eltoyoboyo · · Score: 5, Interesting

    Theater pirates may get lots of press, but most of the stolen copies freely available are taken right from the studios themselves.

    --
    Have you Meta Moderated t
    1. Re:There is probably already a bittorrent by betelgeuse-4 · · Score: 4, Interesting

      If you go to my local [12 screen] cinema (I live in the UK) during the early afternoon on a weekday, you'll only see 3 or 4 staff working, serving food and selling tickets. None of them actually do ticket or piracy checks whilst a movie is being shown. Night-vision goggles aren't going to help much.

    2. Re:There is probably already a bittorrent by ichimunki · · Score: 4, Insightful

      Not only that, in this case their stated concerns arise because it opens in Britain four days earlier than the States? Why not just release it simultaneously worldwide?

      And have you ever been in a crowded movie theater? Who the heck wants to watch a camcorder copy of that presentation anyway? The last thing I need is to save $5 (I normally go to matinees) by "pirating" a copy of a movie, just to get all the coughing, jostling, kids talking, babies screaming, etc etc anyway.

      --
      I do not have a signature
    3. Re:There is probably already a bittorrent by Total_Wimp · · Score: 5, Insightful

      None of them actually do ticket or piracy checks whilst a movie is being shown. Night-vision goggles aren't going to help much.

      Especially if they're copying the movie themselves during late-night private screenings.

      I don't know about the UK, but in the US movie ushers are teen-age kids. They're far more enamoured with getting steet-cred for getting a clean copy of a popular film then they would be with making their boss look good by catching pirates.

      If the studios want security guards, they'd be better served by hiring security guards.

      TW

    4. Re:There is probably already a bittorrent by The-Dalai-LLama · · Score: 5, Insightful

      Theater pirates may get lots of press...

      Bingo. It's in the best interest of the *IAA's to thoroughly convince everyone that any IP theft is taking place outside the studios, paving the way for things like DRM & DMCA. These measures are necessary because the theft is obviously taking place out in the public, beyond the studios' control.

      The Dalai LLama
      ...hey, can I score a pair of those googles?...

    5. Re:There is probably already a bittorrent by fractaloon · · Score: 5, Insightful

      Anybody that wants to take the time to download and watch a poor quality pirated copy shot in a theatre is a huge fan. That person is also going to go watch the movie themselves, probably more than once.

      Warner Brothers is delusional if it actually believes that it's losing money because of theatre copies.

    6. Re:There is probably already a bittorrent by Saeed+al-Sahaf · · Score: 5, Insightful
      Screener copy != Studio itself. Learn the difference.

      Learn to read. The parent says nothing about screener copies. Since they started embedding screener IDs, "screener copies" are a non-issue (and really, never have been much of an issue).

      There are, however, many many many points in the chain within a huge studio where the picture can be quietly spirited away in perfectly clean DVD form.

      Think Inside Job, my friend. And againe, taking a page from your diplomatic book, LEARN TO READ!

      --
      "Who are in control, they are not in control of anything - they don't even control themselves!" - Glen Beck
    7. Re:There is probably already a bittorrent by mumblestheclown · · Score: 4, Informative
      really? dvd screeners never an issue?

      i encourage you to go to south korea, moscow, thailand, kuala lumpur, jakarta, rome, or any other place in the world (basically, anywhere outside of the USA) where it's trivial to get pirated dvds and see what percentage of them say 'screener copy' at the bottom at some point in the film.

    8. Re:There is probably already a bittorrent by skiflyer · · Score: 5, Interesting

      Hence the watermarking and the like. Sure you might not stop this one, but with enough precautions you're now able to reasonably exclude certain cinema's from your release list, or perhaps set up a system of fines.

    9. Re:There is probably already a bittorrent by Simonetta · · Score: 4, Insightful

      Warner sees the investment as negligible compared with the threat to the whole industry.

      The biggest threats to the whole industry is (1) their inability to control costs on marginal product and (2) over-saturation of the market with expensive product.

      The second point is rejected by the industry because the weekly blockbuster releases have all been are consumed and mostly paid off with two or three weeks of their release. Although the core audience is not growing, they are fanatically dedicated to going to the newest and biggest release every week. For five years there has been no break in audiences absorbing the box office ticket price increases necessary to blockbuster films. The film industry is in a positive feedback loop,which is not a good thing. If there were any film executives with engineering training , they would see that this will burn out your resources too quickly. In this case the resource is the attention span of the audience for cookie-cutter blockbusters.

      Movie execs are known for their 'MORE, MORE, MORE!' mentality, so the concept that they may be creating and releasing too much product too quickly would be difficult for them to grasp. The movie business operates on a pay-per-view basis and having too much product available in the theatres and video stores can only work to drive down the price that the audience is willing to pay for the product. You see this a little with the number of special offers that the video rental outlets are using to get six-month-old product off the shelves, stuff like $1 US 24-hr rentals of new releases on weekdays or much shorter periods between theatrical and DVD/video release. Often a DVD is now released even as a film is still playing in second-run theatres. Distributors want to cash in before the film is forgotten.

      I think that the emphasis on preventing 'piracy' (in this case pay-per-view without the distibutor or studio getting the pay) is somewhat missplaced because it implies that the first viewing of any product is most important 'money point' and that is getting to be less true every year. Film is now becoming like television; a product that is often a background medium that sets the mood rather than commands complete attention. Why go through the hassle of illegally copying this weeks blockbuster when next week there will be another one just the same? And next month it will be in DVD and available at the supermarket for a dollar rental?

    10. Re:There is probably already a bittorrent by 0123456 · · Score: 5, Funny

      "I'd love to be on anti-pirate duty if it meant being able to walk around in night vision goggles."

      Me too. But I'd just spend the time oggling the hot chicks while they couldn't see me, screw looking for pirates...

    11. Re:There is probably already a bittorrent by Kallahar · · Score: 4, Funny

      I prefer the hands on touch you only get with hired goons.

    12. Re:There is probably already a bittorrent by StillNeedMoreCoffee · · Score: 4, Insightful

      The profits they make off these movies are in the millions, usually more than covering the cost of making the film. It is just pure profit rolling in and it is not because of additional work done. It is not like you are stealing money from hard working folks, they got their money from the film as salary. Only a few get the benefit from extra profits from movie sales, the producers, director, writers and some actors that get a percentage. The first Star Wars films gave most of the actors a set rate for the first 3 films. Hans Solo I believe didn't go for that deal and got lots more for subsiquent films.

      The theaters loose some though but probably not enough to warrant the cost of night vision goggles.

      So this move is in protection of the huge potential profits of the Movie producers and company. They are surely a group who's profits I want to go out of my way to protect. Now if they did like Marshall's and as time went on, lowered the price to see a movie (that had already covered its costs and a resonable profit), maybe. But they keep raising the prices and keep making millions and millions (on the winners).

      But then those winners probably cover the cost of them producing the dog's. Which means that we are subsidizing their bad choices, essentially lowering their risk and probably allowing more dog's to be made, cause we are picking up the tab for them.

      I am sure they will raise the prices to go to a movie to pay for the night vision goggle too.

    13. Re:There is probably already a bittorrent by Mr+Guy · · Score: 4, Funny

      I've seen screeners that had parts of the movie in black and white instead of color, to hopefully deter piracy I suppose. (I doubt it did.)

      Dude, it always turns to color when she leaves Kansas and gets to Munchkin land.

  3. This might make sense... by platypussrex · · Score: 4, Insightful

    ...if cam captures were the main source of piracy, but from what I've read, it's a lot more common for the leaks to come from "insider" sources. Either from post-production workers, or theatre employees in the projection booth.

    1. Re:This might make sense... by Tuvai · · Score: 5, Interesting

      And the patient will just wait for the high quality DVD rips to be released, especially popular over here in the UK thanks to the excessive amount of time a large proportion of titles take to cross the atlantic.
      This is a nice publicity stunt that might (in the unlikely event of it being well implimented) possibly add a day or two to the length of time it takes a poor quality camrip to appear on suprnova, but nothing more

  4. Isn't someone... by th1ckasabr1ck · · Score: 5, Funny

    ... going to spout off about how they have no right to be observing us? I mean, what gives them the right to spy on us during a movie that we paid good money to see?

    1. Re:Isn't someone... by PhrostyMcByte · · Score: 4, Funny

      Well, I guess this means no more banging your girlfriend in the back seats. Then again, nobody here should have to worry about that.

    2. Re:Isn't someone... by Psmylie · · Score: 4, Insightful

      Close to where I live, there was a tanning parlor where the owner had installed hidden "security cameras" (yeah, right) to spy on the nekkid women while they tanned. When an outraged customer who noticed the camera went to the police, she was told that they couldn't do anything, since the owner had the right to install surveillance on his property, and he even had a sign on the front door (along with a noticeable security camera, watching the register) stating that there were security cameras on-site. That tanning business is closed, though. Word got out about what was going on, and he lost too much business to keep open. So, the theaters can do pretty much whatever they want as far as surveillance, but if they make it too uncomfortable for people, they'll end up closing down. Which is a sad thing, since its the studio pushing this, not the theaters. The studio's actions could drive away the theater's business.

      --

      psmylie's dictionary: Godzillion (noun) Any number large enough to destroy Tokyo

  5. Waste of time... by cenonce · · Score: 5, Insightful

    That seems like a waste of time.

    All a pirate has to do is pay the kid making minimum wage running the projector a couple hundred pounds to let the pirate sit in the booth and record from there!

    1. Re:Waste of time... by keyshawn632 · · Score: 4, Informative

      At my theater, the projector is run only by the managers and the projector guy [all adults]. A teenager has never ran the projector...

      /kid making $5.15/hour @ movie theater cleaning up your Icee spills

  6. Could be a good thing... by nekoniku · · Score: 5, Funny

    Now when the projector gets screwed up or there's no sound, there will be theater personnel on hand to notice!

    --
    "It's a wonderful idea. But it doesn't work." -- Tad Danielewski
  7. We've got ours by Muhammed+Absol · · Score: 5, Interesting

    We had a set sent to our theater, and have had a bit of fun playing with them. We were amazed to find how many people actually use their cell phones during a movie. Just goofing off I've seen cell phones, laptops, and a gameboy! But no camcorders, yet.

  8. Bootleg piracy seriously hurts them???? by e2mtt · · Score: 5, Interesting

    Seriously, how could bootleg piracy videos really hurt their industry?
    Harry Potter's target audience isn't the people who scour the net for zero-day pirate releases, and anyone who doesn't go see the movie because they saw already saw it in a grainy fuzzy download, probably wasn't really that interested in the movie anyway.

  9. 2 problems by millahtime · · Score: 4, Insightful

    First, the guys working in the theatres who make minimum wage are not going to report anyone for pirating a movie. They aren't paid enough to care

    Second, all the good pirated coppies come out before the movies hit the theatres and are from the studio themselves.

    Sounds like the guys trying to thwart the pirating aren't very knowlegeable themselves about what/how it happens.

  10. In the future by kneecarrot · · Score: 5, Funny
    In the future, I predict that blind people will be able to attach a mechanical device to their heads that will allow them to watch movies.

    Pirates will begin modifying their video equipment to look like these devices, thus foiling the ability of pirate scouts to spot actual pirates.

    Then, one day, a movie theatre employee will kick out a blind man, suspecting him of pirating the movie.

    All matter of hell and lawsuits will spew forth and in the end, only the blind people will suffer.

    So, ban movie theatre pirate scouts before it's too late!

    --

    I always save my last mod point to mod up a good troll. You people are too serious.

  11. Wow! by meringuoid · · Score: 4, Funny
    So, all these stormtroopers are stomping up and down in the cinema in their nifty night-vision goggles searching for anyone likely to steal their Death Star pla^W^W^Wmovie... while the projectionist quietly copies the bloody lot.

    Whoops.

    --
    Real Daleks don't climb stairs - they level the building.
  12. Night Vision Googles? by gik · · Score: 4, Funny

    First the Web, then groups, then images, then froogle, then Gmail, and now.... NIGHT VISION!! ON 100,000 Linux boxes!!! NOW I CAN SEARCH THE WEB IN THE DARK!!! ...oh... goggles.

    --
    ZERO
  13. Would it be possible to jam these? by Bowdie · · Score: 4, Interesting

    Say you took a reasonably high powered IR LED, and fitted it to a 9v battery, would its output be enough to blind the night vision?

    I've got no interest in seeing OR ripping off Harry Potter, but I don't take kindly to being spied upon in a movie theatre.

    --
    yes, www.dotcomforwardslash.com is my real URL.
    1. Re:Would it be possible to jam these? by rabel · · Score: 4, Insightful

      More likely, the theater should put IR LEDs pointing back into the audiance to disrupt camcorders. That'd make the most sense and be more reliable / cheaper than sending every teenage usher a nice new pair of night vision goggles.

  14. Arrrrrrrrrr by Lurker+McLurker · · Score: 4, Funny
    I thought the article was going to be about actual pirates. It conjures up images of a sailor sitting in the Crow's Nest holding up an old brass telescope to his night vision goggles.

    Of course, there are still pirates on the seas today, and maybe people do use night vision technology to spot them, although radar's good, too.

    --
    Mod parent up!
  15. watermarks... by dioscaido · · Score: 4, Interesting

    How I understand it, watermarks create slight variations in the encoding of the movie (color, in this case) that are invisible to the eye, but detectable by computers. I wonder, though, whether these watermarks actually make it through to a camcorder rip of a movie, seeing as the quality is so degraded, and the color is so washed out.

    Maybe it would make more sense, i think, to flash the serial number of the film print for a frame or two at random points in the film. At 24 fps, the human eye would not notice, especially if the number is simply super-imposed on the video, possibly in a section of the current frame that attracts the least attention of the viewer's eyes. I went to a research talk once of an algorithm to automatically detect the point of high interest in every frame of video, so this could be done automatically.

    1. Re:watermarks... by saderax · · Score: 5, Informative

      You are correct in your understanding of watermarking. However, one of the main requirements of a good watermarking system is that the watermark should be preserved in the presence of image modification (compression, cropping, rotating, etc.) This means that many watermarks themselves are not implanted once, but repeated many times throughout the frame. There is currently a lot of research in the field of watermarking because it is a difficult problem to solve, and the ramifications could be great. (I recall seeing a slashdot article where a man was arrested for pirating movies because the movie studios watermarked each screener DVD differently and were able to trace the internet release to its source.) Some watermarks operate in the frequency domain (such as the fourier transform, or discrete cosine transform DCT) which recognize patterns in the image, and describe the image as a summation of waves. Applying a watermark in the frequency domain means one bit worth of data changed is distributed throughout every other pixel in that row/column of image.

      In summary: Im absoultely positive the MPAA is using watermarking techniques, and I am sure that they have put tons of research money/time into defining watermarks that will survive the MPEG or DivX encoding algorithms.

      And btw:
      A serial number in a random frame can be blotted out easily or the entire frame can be cut out by someone compressing the video stream to an mpeg or divx.

    2. Re:watermarks... by The+Ultimate+Fartkno · · Score: 4, Funny



      > each theater might present a different number written on the wall of the trash compactor in the next release of Star Wars,

      "A simple trivia contest at a local science-fiction convention ended in a violent standoff when two opposing gangs clashed over the winning answer. The gangs have yet to be identified, but the dispute seemed to have started over the misuse of a phone number, perhaps a cell number used to sell drugs to other convention attendees. One gang started shouting '3263827', while the other responded '3263838'! The only injury reported was a man whose fantasy unitard cut off circulation to his genitals. Police are investigating."

  16. That argument is bunk by l33t-gu3lph1t3 · · Score: 4, Insightful

    If I had any intention of going to the Harry Potter movie, I would go. Regardless of whether there's a ripped copy available online. People don't go to movie theatres because it's their only way to see a flick - they go for the theatre experience: big screen, big sound, greasy food.

    --
    ------- "From bored to fanboy in 3.8 asian girls" ----------
  17. Re:How is this news? by Antity-H · · Score: 5, Insightful

    I think this is the first time I heard of studios providing NVG to prevent piracy in theaters.

    However, I also think this is doomed to fail.The quality of some cam recording lets me think that some pirates may be friends with a projectionnist, thus giving them access to "private" screening with no audience except a camera.

    And what of the ushers themselves. Surely quite a number are in facts students with part-time jobs. The same students that download films on p2p. what's to prevent _them_ from camcording the film ?

    The only real defense against this would be releasing the film the same day everywhere

  18. Of course, it could go horribly, horribly wrong... by stienman · · Score: 4, Funny

    "Hey, where are you going with the goggles, man?"
    "Boss told me to check for videocams in the theatre."
    "Dude - fair warning, Paul Reuben is in there. I wouldn't go if I were you."
    "Who? Look, I just do what the boss says. See ya in a few."
    ...
    "!"
    ...
    "You got a fork suitable for removing eyes around here?"

    Hope WB is able to handle the 'problems' of this technology.

    -Adam

  19. Re:Internal studio leakage. by Sandman1971 · · Score: 4, Informative

    To correct you, screeners ARE copies made from VHS or DVD, sent to movie reviewers and members of the Academy (and others too). Screeners is the best quality you can get.

    FOr your enlightment:

    What's CAM, Workprint, Telesync, Telecine, Screener,DVDRip, Subbed?

    CAM - This type of VCD was recorded by someone in a cinema with a camcorder and the audience can be heard! The picture quality is usually OK but the sound is mostly very bad and hard to make out speech.

    TS (Telesync) - These are also recorded in a cinema but usually on an expensive camera and they should have a seperate audio source (so the audience cannot be heard), these are generally very good quality and highly watchable.

    TC (Telecine) - Done a number of ways, all from taking directly from the reel. Ripped in either widescreen (letterbox) or in full-screen (pan and scan) with excellent audio and video.

    Screener - A Screener is usually recorded form a promotional video tape or DVD which is sent to censors and film critics etc.. The quality is usually as good as a commercial VCD, some times a copyright message appears on the screen.

    Work-Print - Each frame of the film is copied from celluloid (or another source). The sound is usually perfect and the visual quality can vary. These are sometimes incomplete movies.

    LD/DVDRip - Are ripped from DVD or Laserdisc versions of the film and the quality is as good as genuine.

    --
    It's better to burn out than to fade away
  20. $6.50? $6.50?!?! by burgburgburg · · Score: 4, Funny
    Where the hell do you live where they're still charging $6.50 for a movie?

    In NYC, it's almost double that.

  21. RE: Screener copy != Studio itself. by eltoyoboyo · · Score: 5, Informative

    In fact, the awards screener DVDs are only one source. (A "screener" is a promotional preview videocassette/DVD of a film provided by a film company, or its distributor, to video store owners or movie award voters prior to its general release date. Selling, trading or distributing these "screeners" is frowned upon by the MPAA)

    Every point in the production cycle where the movie transitions from print to electronic version is a possible leak.

    Screener traces are already in place. And there was a notable incident this year where an Acadamy of Motion Pictures member was caught bootlegging his screeners by the trace technology.

    --
    Have you Meta Moderated t
  22. Re:New Perk for underpaid Cinema Employees- NVG's by DirkDaring · · Score: 4, Informative

    You're right, it's an urban legend:

    http://www.snopes.com/autos/law/stealth.asp

    "A friend of my father's was a cop in Nevada, and he was assigned the graveyard shift, posted outside of town on a little used section of road, given a radar gun and ordered to stay put and to pull motorists over for speeding. One night, while the officer waits by the side of the road, the radar gun starts screaming for no apparent reason at all, registering about 140. The officer, who was sleepy anyway, attributes this to a faulty gun, and ignores the incident.

    A week later the same thing happens again, on the same stretch of road, at about the same time at night. This time, however, the gun registers 145, and the officer pays more attention. Later, after his shift is over, he has the gun checked out for problems, and is told it is operating perfectly. A week later, same road, same time, the gun goes off. By now the police officer is confused, and angry.

    The next week he has men stationed at a road block a few miles down from the spot where he has been positioned. Like clockwork, the radar gun goes off, and he alerts his friends to get ready for whatever is racing down the highway.

    At the road block is stopped a black Lamborghini, with an engine iced and baffled for silent running. The driver is a drug mule, hauling a load and staying on the backroads, and less frequently monitored highways. The car itself is running without headlights, while the driver wears night vision goggles.

    Status: False"

  23. Re:TS release in 3...2...1... by gmack · · Score: 5, Interesting

    I'm willing to bet it will actually increase piracy by killing off a major source of bad quality product.

    It's almost as if they want to make the problem worse.

    Personally if I were the MPAA I would let these morons record all so they can flood the market with bad quality DVDs and making it such a bad case of hit or miss that the only way you can be sure of getting a good copy is to buy one.

    A smarter move would be to finish hunting down the people in their own industry who are leaking production quality material before the movie even makes it to the theaters.

  24. Re:Damn by Oliver+Wendell+Jones · · Score: 4, Funny

    You could buy a couple hundred IR LEDs off of eBay cheap and use them to spell out the message "Your sister is going down on me right now!" on the front of a jacket. At the very least, the NVG goons should get a good chuckle out of it - right before they stomp you into the ground with their jackboots.

    --
    A computer once beat me at chess, but it was no match for me at kick boxing -- Emo Phillips
  25. Re:Prices are ALREADY REASONABLE!!! by Steve+B · · Score: 4, Insightful
    I challenge you to find me any other form of entertainment that is so cheap.... Name me one other friggin thing that only costs 50 cents an hour to entertain you. I DARE YOU.

    A new paperback costs $6-$7. A used one can often be had for $1-$2.

    Who moderates this sort of obvious nonsense as "Insightful"??

    --
    /. If the government wants us to respect the law, it should set a better example.
  26. THIS teenager ran a projector... by cabraverde · · Score: 5, Interesting

    I used to project films for a local cinama (here in the UK) from the age of 15. Films I wasn't even legally entitled to watch.

    Large multiplex cinemas may have well-paid, adult projectionists with night-vision monocles and decent security - but there are thousands of smaller single-screen cinemas where any old kid (like me) runs the projector for pocket money. All it takes is for one of them to bring in a camcorder.

  27. Long Term Solutions by MojoRilla · · Score: 4, Interesting

    Although this cloak and dagger stuff is interesting and will be reported widely, the real problem still remains. People are going to pirate movies. No matter what technologies are used to avoid this, people are going to come up with new ways of defeating it.

    The reason people pirate movies is probably similar to the reason people pirate compact disks. They want the product in a more convient format, or they want the product at a lower price.

    Long term, here are some suggestions to movie studios to avoid piracy. Most of these require the studios to look past the short term bottom line, and try to serve their customers.

    1. Release the movie simultaniously world wide. By releasing movies on different days in different parts of the world, movie studios create demand for piracy. It is understandable that a languague translation might take extra time, but there should be no other delays in movie releases.

    2. Get rid of region coded DVD's. These are simply pissing off legitimate users of your product. If you want to reduce piracy, make your product available as conviently as posslble.

    3. Release the DVD the day the movie is released in the theater. Doesn't have to have all the special features. That way people who can't get to the theater get the product they want.

    4. Stream movies over the internet. If the consumer wants to watch movies on the internet, give them a way of doing it legally.

    5. Lower prices for movies. If studios want to capture the low end of the market, they need to lower movie prices. Video games can have play times of upwards of 120 hours, yet cost $40. If an average video game lasts only 60 hours, that is still only 66 cents per hour of entertainment. Movies last two hours, yet cost $8. That is four dollars per hour of entertainment. They can make up any lost revenue through merchandising, product placement, enhanced DVD's, etc.

    The big problem with almost all of these suggestions is that the cut into revenue sources, such as pay-per-view, TV premieres, etc.

    In the long run, customers will demand more convience, just as they are doing with recorded music. The studios will have no choice.