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AOL Fight Narrows To Two Players

BucksCountyCycleGeek writes "Now that Yahoo! has dropped out of the race to control AOL, the field of contenders has narrowed to Microsoft and Google. While antitrust issues continue to cloud Microsoft's bid, it is getting pretty clear that AOL wants payment in cash and not Internet stock. While Google has worked with AOL in the past, Microsoft's resources dwarf them for the moment." From the CNN/Money article: "Time Warner accepted AOL's stock when the old line media company agreed in 2000 to be purchased by the Internet service provider, a deal that proved a disaster for Time Warner's stock value. Yahoo! executives also had concerns about the valuation Time Warner was seeking and possible difficulties integrating the two businesses after any deal, a person close to Yahoo! told the paper."

124 comments

  1. Yesterday's technology by dada21 · · Score: 5, Insightful

    AOL seems rooted in two old-fashioned categories:

    1. "The Internet is the web," whoever makes the content wins (I call it the super BBS text file repository)

    2. "The Internet is about connecting people together through my rose-colored lenses."

    Both business markets are not ally valid anymore. Smaller ISPs seem to gain users by not making themselves visible as the middleman. The more you've noticed your ISP, the more I bet you've been frustrated.

    Creating web content is better performed by billions of people than by dozens. CmdrTaco edits an article, but people come here for the +5'd comments. CmdrTaco couldn't get many +5's on his own (maybe -1 Redundants).

    The future, to me, is how to collect all those billions of opinions and creations and make it specifically friendly to every individual user.

    Google is heading in the correct direction. I let most of my domain names lapse because of Google. Yet they're still not there yet.

    The ultimate web company has to be able to give you what you want, immediately, but also correctly give you items you need even if you didn't realize you needed them.

    *Targeted ads you really want to see.
    *Content that may be different than what you're used to, but still informative or useful to you.
    *Access to information by only knowing some vague part of it. Find that TV show from a line or two. Find that song or book the same way.
    *Compensate content creators somehow.

    AOL is none of these things. They're an online newspaper and amusement park. *Yawn* I wouldn't pay $5 for them.

    Plus, how many people "hate" the name over their junk mail and bad cancellation policy?

    As for Time Warner stock, would you want a part of Time? Warner? Maybe in 1985.

    1. Re:Yesterday's technology by HMC+CS+Major · · Score: 3, Interesting

      You are completely right, but a bit late...

      But, If you've done business with AOL in recent months, you know that neither of your 2 categories are going to be true for much longer.

      They're opening up, they're making many of their internal services public, and they're going to start pushing some very good content to the masses in the very near future. It's lined up. It's almost ready. It's completely new for AOL, and it's designed to completely change the mentality described in your post.

    2. Re:Yesterday's technology by Anonymous Coward · · Score: 0
      1. "The Internet is the web," whoever makes the content wins (I call it the super BBS text file repository)

      That's what it is now. I haven't seen a Gopher, Archie, etc...site in ages: or, I don't know where to look. FTP sites are usually accessed via the web these days anyway.

    3. Re:Yesterday's technology by robertjw · · Score: 2, Insightful

      Fair enough, although I think you missed something. With having to pay my cable company $50/month for broadband, why would I subscribe to AOL. It made sense back in the modem days since they didn't cost any, or much, more than anyone else, but now...

      The real question is, if their business model is so bad, why are Google and Microsoft even interested? What's the point? This model obviously only worked in the dial-up age when you had a captive audience (I remember my first internet experiences with AOL. I'm not sure there was another ISP in town). These days there is no way you are going to get that kind of user lock-in. What benefit is purchasing AOL going to bring to either of these companies?

    4. Re:Yesterday's technology by laughingcoyote · · Score: 4, Interesting

      You bring up some excellent points, although I think there might be people that still want the hand-holding experience initially, I just don't think it's necessary or desirable for many, and will be for even less, as net usage becomes more and more ubiquitous.

      As to the ISP, you're dead on-I pay them to provide me a pipe and leave me alone. The only time I have to care that they exist is when that pipe ceases to work. Now, that doesn't happen often, and they're very responsive to problems, but by definition, when I'm talking to them, there's -already- something wrong.

      I don't want "targeted content" from my ISP, I don't even use their mail accounts. Fortunately, I've got a good one-they've got all the standard crap in their AUP that you're not supposed to do, but they sure don't seem to actually care if you do it. (Not that I would, of course, do any of it. Just hypothetically. Really.) This is a Good Thing (TM), both for me and for them, because harassment from them over it would be just another (unpleasant) reminder of their existence. And for me, I require basically -no- support (other then when their hardware fails), they won't support Linux anyway, so you're rather on your own if you don't want to do the Microsoft or Apple bit. In that sense, I'm the best kind of customer-I send them their check and leave them alone.

      Come to think of it, I'd sure love to see a discounted service offering like that-provider cuts the price in half, and in exchange, they support absolutely nothing except the hardware outside. Now that's sure something I'd look into, especially if it offered very high speeds and didn't (even technically) then forbid you from doing anything worthwhile with them. I'd sure also love to see some worthwhile upload speeds.

      Creating web content is better performed by billions of people than by dozens. CmdrTaco edits an article, but people come here for the +5'd comments. CmdrTaco couldn't get many +5's on his own (maybe -1 Redundants).

      By definition, the power of the net is that anyone can create content. Also by definition, a good part of that will be crap, but I've sure found a lot of gems too. Make it easier to sort the gems from the garbage, and I'll be very interested. Google's ranking system really does seem to do well at this, at least for sites that are already relatively popular, but I'd love to see more resources that gear toward more obscure content.

      For the rest-Google's actually got the targeted advertising bit down. I've got adblock right here, and I block most everything. But I leave the google ads alone. I quite often find them relevant and useful, and take me to something I might actually be interested in purchasing, but at the same time, they're quiet and unobtrusive. They don't jangle in my face, visually distract from the content I'm trying to view, or (ABSOLUTE WORST SIN, and thank goodness for flashblock) make noise.

      Different content? Absolutely. Maybe a "recommendation" system? I'm not sure how it would be implemented, but I think it could be. Although, of course, hyperlinks take us a good way there already.

      Also correct on the TV show/songs/books-although I find it's actually easy with songs if you know a line, that line along with "lyrics" usually brings it right up. TV shows sometimes have a transcript posted, so a line for them can quite often hit as well. Obviously, publishers frown on having "transcripts" of their books posted, so that's a little harder...hell, they're even trying to stop Google from doing it in a way that would benefit them immensely.

      *Compensate content creators somehow.

      You mean they're going to start PAYING me to write those +5...oh...damn. Well, it was a nice thought. In all seriousness though, most who put "content" up don't need or want paid-certainly, no one's paying me to post here, it's just something to do. I enjoy the opportunity to converse, debate, and read what others doing the same have to say, that's payment enough. As for those who do, I like the EFF's collective license model, but other ones exist too. Hopefully it'll come down to something a lot better then the current system of draconian copyright controls. I'm not holding my breath, but I am still holding out hope.

      --
      To fight the war on terror, stop being afraid.
    5. Re:Yesterday's technology by tomjen · · Score: 1

      Well thereis always sdf.lonestar.org (run by the people from freeshell.org - so if you signup you also get your own gopher space) or gopher.well.com or gopher.floodgab.com

      Good hunting.

      --
      Freedom or George Bush
    6. Re:Yesterday's technology by Anonymous Coward · · Score: 0

      Is the CD in the mail yet? I need some new drink coasters.

    7. Re:Yesterday's technology by irablum · · Score: 2, Informative

      Here's the 10 cent easy answer. Because to 200 million americans who all have cash to spend, AOL means more to them than WWW. Now, before you all flame me, understand that I know that a) Americans are not the world, and b) the 60 million tech savvy Americans all know that AOL has no cred. But there's still alot of money in those 200 million Americans who see AOL as their ticket to perhaps getting online. To me, there's no question who I want to win this fight. There's also no question how important it is for Microsoft NOT to lose this fight....

      Ira

    8. Re:Yesterday's technology by AuMatar · · Score: 1
      The ultimate web company has to be able to give you what you want, immediately, but also correctly give you items you need even if you didn't realize you needed them.

      *Targeted ads you really want to see.
      *Content that may be different than what you're used to, but still informative or useful to you.
      *Access to information by only knowing some vague part of it. Find that TV show from a line or two. Find that song or book the same way.
      *Compensate content creators somehow.


      ABsolutely not. Lets take it point by point.

      Targeted ads- I'd immediately find another provider. Firstly, I fucking hate ads. Secondly, targeted means that they are keeping tabs on me enough to target. I will *NOT* put up with an invasion of privacy like that. It shouldn't even be fucking legal.

      Content- if I want contant, I will request it by going to the site. I don't want to have content pushed down. My ISP should not be a content creator, it should be a pipe.

      Search- thats what search engines are for.

      Compensate content creators- since they aren't providing me with content, not their job.

      What I want, and what most people want, in an ISP is for them to be invisible. I go to my PC, and use the net as I wish. Thats it. Offering services like virus/spyware protection or an email account is ok, but don't require me to use them. And otherwise leave me alone.
      --
      I still have more fans than freaks. WTF is wrong with you people?
    9. Re:Yesterday's technology by robertjw · · Score: 1

      I suppose you are correct - but I guess it just seems like a desparate way to make a quick buck. As others have posted, AIM is a big deal and AIM users are sought after by both Google and Microsoft - which makes sense. Just seems to me it's not a long term money maker for sure and by the time both companies are merged it may not be a money maker at all.

    10. Re:Yesterday's technology by irablum · · Score: 1

      I think the one thing we overlook as geeks is how UN-geeky the rest of the people out there are. All I have to do is look at my parents, inlaws, and parents of friends, etc. These are people who's computers I generally have to fix. They might not use AOL for a browser or an internet service (though that's often because of mine or my wife's advice) but they represent what people in the rest of the world use the internet for. Its not for the games. Its not for developing software, or investigating new computers or talking about operating systems or technology or geeky stuff that we talk about.

      They use it to talk about their fish, or home improvement, or sports, or porn or crafting or dogs or cats or politics or all those other things that most of us either don't care about or don't want to admit we care about. The battle for those users, because there are SO many of them, is always going to be intense. AOL is a well entrenched name in the internet. Most geeks and long time users hate it, many new users pan it, but everyone KNOWS it. (of course they know Microsoft and Google too.)

      If Microsoft buys AOL, most people will yawn and move on. But if Google buys them, especially after published reports of Microsoft wanting it, then Google not only buys a bunch of new users, it makes a HUGE statement that Microsoft is NOT invincible. I think we all want that.

      Ira

  2. MS + AOL by killjoe · · Score: 1

    Two great evils even more evil together.

    --
    evil is as evil does
    1. Re:MS + AOL by MasamuneXGP · · Score: 1

      Google vs Microsoft for controlling AOL...
      It's like a cosmic battle of good versus evil to control the souls of millions.

    2. Re:MS + AOL by Lally+Singh · · Score: 1

      IMHO, MSN+AOL=irrelevant. Who will care when you add Lame Pathetic together ?

      --
      Care about electronic freedom? Consider donating to the EFF!
    3. Re:MS + AOL by rapidweather · · Score: 1

      I don't see what is wrong with "MS + AOL". That is the way it has been from the beginning,
      you run your AOL client on top of Microsoft Windows. Wasn't that one way to get Windows 3.1 to connect to the internet? Now if Microsoft owned AOL, perhaps the
      code could be "put together" in the same way that MSIE is a part of Windows. Then it might be
      more stable. It's pretty good right now, but probably bloated. Maybe the combo can be reduced in size. Running "AOL" on Linux? Maybe a clone will emerge that will offer the AOL content and experience, and not run into legal problems. Clearly, Microsoft and AOL will change over the next few years, and perhaps the product would be more attractive if Windows had an AOL add on that was designed under one roof.
      Having said that, I am today testing Mozilla Firefox 1.5 rc2 on my Knoppix Remaster. (See screenshots of the OS below)

    4. Re:MS + AOL by Juggler22 · · Score: 1

      On the plus side, maybe they'll finaly release that email tracking utility...

  3. errp? by ottothecow · · Score: 2

    google and aol? anyone else think thats an odd combo...and fairly frightening?

    --
    Bottles.
    1. Re:errp? by eln · · Score: 2, Funny

      I don't know how odd of a combination it is, but if it goes through Google is going to have to change its motto.

    2. Re:errp? by oskard · · Score: 1

      Your subject, comment, and sig all end in question marks.

      Die.

      --
      Sigs are for Terrorists.
    3. Re:errp? by kubevubin · · Score: 1

      Depends on how you look at it. Maybe AOL's service could actually become as unobtrusive as Google's services. Then again, I'd hate to have AOL anything in its current form accompanying any of Google's products. I'd be less apt to suggest Google's services to anyone if AOL software came attached.

    4. Re:errp? by badmammajamma · · Score: 1

      Yep. If Google does buy AOL, they will instantly go from one of the coolest companies on the planet to one of the lamest. Pretty neat trick when you think about it.

      Oh well, I'm getting tired of them anyway. Their search engine sucks ass. It gives too many results and 99% of them you don't even give a shit about. It's near impossible to find the data you want anymore.

      --
      Any man who afflicts the human race with ideas must be prepared to see them misunderstood. -- H. L. Mencken
    5. Re:errp? by engine+matrix · · Score: 1

      Oh well, I'm getting tired of them anyway. Their search engine sucks ass. It gives too many results and 99% of them you don't even give a shit about. It's near impossible to find the data you want anymore.

      Huh? I'm not a Google fanboy, but I don't think it's possible to say their search engine sucks. Care to suggest a better one?

      Maybe you should take a look at Google Operators.

  4. AOL Bidding by Anubis350 · · Score: 4, Funny

    M$: I want AOL
    Google: Me Too!

    --
    "goodbye and hello, as always" ~Prince Corwin, from Zelazny's Amber series
    1. Re:AOL Bidding by robertjw · · Score: 4, Funny

      No doubt, they should list it on Ebay!

    2. Re:AOL Bidding by IANAAC · · Score: 2, Funny
      M$: I want AOL Google: Me Too!

      More like...

      OMGLOLU2!!!?????

    3. Re:AOL Bidding by darklordyoda · · Score: 3, Funny

      My first impression after reading the headline:

      MS: You take AOL.
      Google: No, you take it!
      MS: No, you!
      Google: You!

      We're talking about AOL here.

    4. Re:AOL Bidding by Anonymous Coward · · Score: 0

      Jesus your post stinks of ignorance. Yeah, I wouldn't use AOL software or even touch it with a bargepole, but whoever gets AOL gets a huge advantage over their competitors. Don't think so? Well let's just wait and see what happens....

    5. Re:AOL Bidding by NitsujTPU · · Score: 1

      I see it this way.

      If MS buys AOL, the slashdot readers who hate MS win, because I don't think that even MS could survive that acquisition (look what it did to Time Warner). What are they thinking? Wow, now we'll have MSN AND AOL... the two most popular ISPs on the planet!

      If Google buys AOL, we can count on them FINALLY doing something evil, right? All of you "Google is evil because people want to work there" people will be able to watch Google tank from an acquisition.

      I guess that there's something for everyone here.

    6. Re:AOL Bidding by NitsujTPU · · Score: 1

      I agree. Just look what it did for Time-Warner.

      Wait...

    7. Re:AOL Bidding by IANAAC · · Score: 1
      f MS buys AOL, the slashdot readers who hate MS win, because I don't think that even MS could survive that acquisition (look what it did to Time Warner). What are they thinking?

      AOL purchased TIme Warner, not the other way around.

  5. Aol is a missed opportunity by external400kdiskette · · Score: 3, Insightful

    to have a growing conglomerate ... despite still being profitable it's a dead-end for any potential buyers, the main thing they have going for them aside from their web portal stuff like AIM is a dwindling user base of 56k users when they could've been an expanding userbase of broadband users ... I guess whoever buys them gets millions of $ in profit per month but if the price is something ridiculous like several years of profit at the current rates you gotto wonder how it can be made to grow enough to justify a high price.

  6. NO No no! by Anonymous Coward · · Score: 0

    Google are less evil, but more new, so it cancels old-style evil out! New-style evil is less easy to defend against...

  7. Wow.. by Premo_Maggot · · Score: 1

    I really hope neither of them buy AOL, IMHO it would ruin their products.

    --
    Good karma sticks to me like velcro on a piece of plexiglass.
    Move along, citizen.
    1. Re:Wow.. by Smidge204 · · Score: 2, Interesting

      Google's "Product" is targeted ads (Though they do offer a handful of other services). If Google gets AIM, with millions of users, that is millions of eyeballs looking at their ads for extended periods of time. I wouldn't be surprized (but maybe a bit spooked) if they would run your messages through AdSense every so often.

      Microsoft, on the other hand, well... apart from bolstering their MSN messenger network and traffic through their web services (not a source of revenue for them, really), I can't think of any direct benefit for them.

      And remember that whoever gets AIM also gets ICQ.
      =Smidge=

    2. Re:Wow.. by sexyrexy · · Score: 1

      There's no direct benefit to Microsoft for pouring billions of dollars into their Entertainment division. The Xbox is a money pit, but they keep dumping more into it because with time, Microsoft will become an established brand in the living room. The Xbox becomes a launching point for more products and services, and then profits. Same concept here with growing MSN.

      --

      Rex is 09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0
    3. Re:Wow.. by Reducer2001 · · Score: 1
      And remember that whoever gets AIM also gets ICQ.

      Wouldn't they get Nullsoft as well? So it could be bye-bye WinAmp if Microsoft wins, or the Google Media Player if Google wins....

      What else does AOL own?

      --
      When you get to hell -- tell 'em Itchy sent ya!
    4. Re:Wow.. by Anonymous Coward · · Score: 0

      Uh... would you care to say why? Or how? Or WTF you're talking about? We all take it generally for granted that AOL is bad, but how does that imply that if Google or Microsoft bought AOL, it would ruin their products? What effect will AOL have on web searching or web applications? What effect will AOL have on operating systems or office suites?

    5. Re:Wow.. by jZnat · · Score: 1

      Well, they do have some existing connections to Mozilla due to Netscape and whatnot. ;_;

      --
      'Yes, firefox is indeed greater than women. Can women block pops up for you? No. Can Firefox show you naked women? Yes.'
    6. Re:Wow.. by bomonguny · · Score: 1

      You thought that IE was bad now....wait till it is just the aol "Internet" That is how microsoft could ruin is already bad programs

      --
      and to you, I say,.. good day
  8. MS and AOL by MyOtherUIDis3digits · · Score: 0, Offtopic

    Two wrongs don't make a right (but three lefts do).

    --
    Ignore anything I said above, I actually agree with everything you believe - mod accordingly.
    1. Re:MS and AOL by Anonymous+Monkey · · Score: 1

      Three lefts...two wrongs...are you saying MS, Google and AOL should merge? Creepy...

      --
      We are the Borg...
  9. AOL wants cash? by Nerdposeur · · Score: 3, Insightful

    I'm not surprised. To me, that says that AOL thinks that buying AOL is going to hurt your stock. If it were a good move, they'd want a piece of the buying company's stock, which would rise after having made such a great acquisition.

    Of course, that's not my professional opinion - I Am Not A Stock Broker.

  10. For the conspiracy theorists out there. by rindeee · · Score: 3, Insightful

    Any chance Google is pursuing AOL just to make sure MS buys them? You know...give'em enough rope and all.

    1. Re:For the conspiracy theorists out there. by Nerdposeur · · Score: 2, Insightful

      That's a really interesting idea. By seeming to compete for the buy, they could also drive up the price. Like bidding at an auction, then withdrawing near the end.

    2. Re:For the conspiracy theorists out there. by eln · · Score: 2, Funny

      And Yahoo, who says it doesn't want AOL anymore, will come in and snipe the auction when there are 10 seconds left until it ends! The whole sinister plot is finally revealed!

    3. Re:For the conspiracy theorists out there. by mcwop · · Score: 1
      That is part of Google's strategy. If MSFT buys AOL, then MSN search will be the default. The search engine is the ad revenue generator that MSFT wants to expand. AOL has 110 million U.S. visitors a month to its Web and online properties, and AOL accounts for about 10% of the online advertising market.

      Google provides search technology to AOL and gives AOL a cut of the advertising revenue generated by those searches. AOL earned $300 million from Google search ad revenue last year.

      --

      "I don't think it's selfish, to eat defenseless shellfish." -NOFX

    4. Re:For the conspiracy theorists out there. by mulcher · · Score: 1

      It also could be the opposite... Google may bid to raise
      the price for MSFT. Microsoft already has MsNBC which has
      been a pretty poor online play. Presumably Google has their
      numbers and Microsoft their own. Now the game theorists get
      to analyze the situation and decide what to do. Is Microsoft
      bluffing? Is Google really serious about AOL? I'm guessing
      that they are serious since I remember approx 1/2 of Google's
      revenue came from wholesale search deals.. but that was a couple
      years ago. Interesting none the less.

    5. Re:For the conspiracy theorists out there. by Anonymous Coward · · Score: 0

      In was contemplating the misdirection angle myself. Google is clever enough and MS sufficiently paranoid (ref. Lt. Cmdr. Queeg and chair juggling) that it seems plausible that Google could try to trick MS into defensively sinking a ton of cash into a giant aging rusty battleship and thus weaken MS's cash reserves. Hmmmm.... nice plot...

  11. Buying AOL may be Google's first big mistake. by Futurepower(R) · · Score: 3, Insightful

    If someone has an AOL account, it means that they don't have a friend in the computer business, in my opinion. Local ISPs almost always give better service, and don't abuse the customer with advertisements. AOL's business depends on customer ignorance, and computer users are rapidly becoming more knowledgeable.

    I hope buying AOL is not Google's first huge mistake. Google should offer no more than $6.50 and free soft drinks.

    Recently, someone associated with Time Warner (Parsons?) has been putting out a lot of baloney about the value of AOL.

    1. Re:Buying AOL may be Google's first big mistake. by generic-man · · Score: 1

      Dear elitist sir,

      Dumb people use Google too.

      Sincerely,
      Internet

      --
      For more information, click here.
    2. Re:Buying AOL may be Google's first big mistake. by Anonymous Coward · · Score: 0
      Dumb people use Google too.

      No, you don't

    3. Re:Buying AOL may be Google's first big mistake. by generic-man · · Score: 1

      I prefer Sitefinder thankyouverymuch

      --
      For more information, click here.
  12. Its all about the Pentiums by oskard · · Score: 1

    Are you implying Google is still living in their parents' cellar,
    downloadin pictures of Sarah Michelle Gellar?

    --
    Sigs are for Terrorists.
  13. I've seen this coming for years. by Caspian · · Score: 5, Insightful

    My money's on MS + AOL. I've been saying they'll merge for years. Despite their hatred for each other, they're quite similar. (Maybe that's WHY they've been such fierce competitors?) They both appeal to technologically-illiterate end-users. They both employ nasty business tactics (AOL's usually lean more towards "annoying" on one hand and "shady" on the other; MS's can better be described as "illegal" and "brutal"; all different shades of evil but all evil!). Neither wants to educate their customers. Both want to build 'walled gardens' around the Internet to some degree. And so on.

    --
    With spending like this, exactly what are "conservatives" conserving?
  14. Really Crappy Software by queenb**ch · · Score: 1, Flamebait

    The Borg Collective (a.k.a. Microsoft) and AOL make a rather good match. Look at what they have in common:

    1) Crappy, Buggy Software
    2) A User base too stupid to realize that there are better alternatives
    3) High Prices
    4) They rely more heavily on maketing than technical superiority

    OMFG, rush them to the altar and see what kind of a two-headed freak baby they produce. It should be well worth it's weight in amusement value alone!

    2 cents,

    Queen B

    --
    HDGary secures my bank :/
    1. Re:Really Crappy Software by queenb**ch · · Score: 1

      Modded as "Flamebait"?????

      Item 1 - Crappy Buggy Software - How many of you have fixed PC's that were crashing due to the AOL superfriendly software??? As for Microsoft, enough said.

      Item 2 - User base too stupid to realize that are better alternatives - Ok, maybe it's just me, but how dumb do you have to be to pay $24.95 a month for dial up? I pay $36.00 a month for a 7MB/sec fiber connection. Dial up from good reputable carriers fairly easy to come by at $9.95 a month. Furthermore, AOL is offering it's OWN services under the "Netscape" brand for $9.95 a month. They KNOW they're too high. Paying an extra $15/month for internet is a stupid waste of money. As for Microsoft, Apple, Linux, or Unix with the CodeWeaver's Plug In.

      Item 3 - High Prices - see item 2. $189 for Windows XP retail.

      Item 4 - Reliance on marketing instead of technical superiority - Hmmm...where to begin? The mind boggles. See item #1? How about all those f#@*&ing CD's AOL mails me every week? How about all the ads they run? Their reputation is legend in the industry and not in a good way. Same goes for Microsoft.

      As for the "OMFG, rush them to the altar and see what kind of a two-headed freak baby they produce. It should be well worth it's weight in amusement value alone!" I think that kinda speaks for itself. Any kind of a hybrid between these two will be amusing at best and downright dangerous at worst. Given AOL's content and Microsoft's market penetration on the desktop, we may all be screwed...err...waiting for assimilation.

      Another 2 cents,

      Queen B

      --
      HDGary secures my bank :/
    2. Re:Really Crappy Software by Anonymous Coward · · Score: 0

      "how dumb do you have to be to pay $24.95 a month for dial up?"
      How dumb do YOU have to be say something like that. AOL's primary purpose is not to be an ISP. Anyone
      can (and does) do that. Try doing a little research. As another user mentioned, people with kids are more than
      willing to pay that much per month to help keep their kids safer with parental controls.
      You obviously do not understand their target audience.
      You also seem to have missed that AOL offers other services beyond AOL software: TotalTalk VOIP service,
      CallAlert [even for bband users], Voicemail, [online] File Backup, AOL Music Now, etc

      AOL Inc is way more than AOL the online service.

      "Reliance on marketing instead of technical superiority"
      Again, where are you getting this? M$ aside, AOL as a service is rock solid. AOL has nearly as good
      uptime as DIAL TONE on your phone. Lets see M$ do that.

  15. AIM by eurleif · · Score: 3, Insightful

    If Google ends up owning part of AOL, I would expect them to integrate AIM with Google Talk. Imagine millions of AIM users being forcibly converted to Jabber... *drool*

    1. Re:AIM by Lugae · · Score: 1

      That was my first thought, too. What scares me is that it could be a really bad investment decision for Google. More Jabber users would be great, though.

    2. Re:AIM by FidelCatsro · · Score: 1

      On the other hand ,Imagine Millions of AIM users being Forcibly converted to Jabber "dr00lz0rz"

      --
      The only things certain in war are Propaganda and Death. You can never be sure which is which though
    3. Re:AIM by dacarr · · Score: 1

      No, no, no. Not dr00lz0rz, more like one great big aneurysm as the collective intelligence on the jabber network plummets.

      --
      This sig no verb.
    4. Re:AIM by Anonymous Coward · · Score: 0

      except google (the idiots) arent using an OPEN jabber protocol, gmail is a closed network on their end.

      so no, we'd jsut end up with yet another fractured and widely used IM service we dont need.

      Assuming google actually opened google talk up, then yes drool, because that would be the first true step to unified IM's

      why is this good? right now IM is a joke to companies, it makes them little to no cash, and the public is annoyed at running either 3-5 chat clients to talk to everybody or using a thrid party software to connect to all through one client (but losing most services like file transfer and voice chat).

      unified IM's will make your end users happy (positive publicity you just cant buy) AND other commercial entities would actualy start taking it seriouly.

      right now for inter-office communication companies send memos, use the phone, or email. these all have problems, memos are slow, email while nearly instant needs to be checked before its noticed so is useless for suitations when time is of the essence, and phones are annoying and inturruptive.

      but an IM? ahhh it pops up on screen and you can see who/what its about and decide right then and there if its more important than what your currently working on.

      a phone will inturrupt you no matter what. your email wont even get seen till your done what ever your currently working on, and faxes aside from being hardcopy (and costing the company money to send) are just about as slow (if not more so) as the email option.

      but an IM ahh its perfect. and it can reach you no matter where you are as long at your logged in, it could even replace the phone call/pager asking you to take an extra shift (now you can pretend you didnt see the IM instead of pretending your pager was off :P)

      so dont drool yet, wait till we see if google is going to remain as cool as it is or if its going to go mircosoft on us.

  16. AOL by eclectro · · Score: 1


    AOL sucks so hard that they should sell vacuum cleaners.

    This is not a troll. It's the truth after I was "mysteriously" signed up for their dial-up and they started charging my card, even though I don't have a phone!!

    --
    Take the cheese to sickbay, the doctor should see it as soon as possible - B'Elanna Torres, "Learning Curve"
    1. Re:AOL by Anonymous Coward · · Score: 0

      AOL sucks so hard i got a hicky just from reading this post.

  17. Do you work for AOL? by Anonymous Coward · · Score: 0

    Because I never heard such blatant marketing speak from non-bots.

  18. Time Warner has mismanaged AOL by Anonymous Coward · · Score: 4, Interesting

    I have road runner service. If you go out to the office to sign up for a cable modem, you'd never know that the same company owns AOL. They don't push it at all.

    I'm a single guy with no kids, and for me, AOL doesn't have much to offer. But I know quite a few parents with small kids who are looking for good parental controls. If Time Warner used AOL's parental controls, enforced them through the cable modem, and pushed hard to make a kid/family friendly service, I'm sure they'd do very well with it.

    Every parent of a 10 year old I know is convinced of two things about the net. First, their kids *need* it to be competitive in school. And second of all, it's a terribly dangerous and predatory place for kids. No one has a good answer for those parents. The best people can do is say, "Put the computer in the family room, so you can watch what they're doing."

    AOL and Time Warner were in an ideal position to deliver a solution for these people. I don't know why they didn't -- it looks like a case of corporate infighting and stupid internal turf wars, but that's pure speculation on my part.

    1. Re:Time Warner has mismanaged AOL by Anonymous Coward · · Score: 1, Interesting

      It's cliched (and not necessarily cost-efficient), but non-tech-savvy families desiring parental controls should just go out and buy a Mac with OS X Tiger installed. They'll get many of the controls they want regardless of ISP, plus a safer computing experience overall (for now).

      Coincidentally, their tech-savvy kids are probably more familiar with using Windows XP anyway, thus making it harder for them to bypass those parental controls.

    2. Re:Time Warner has mismanaged AOL by CDPatten · · Score: 1

      "If Time Warner used AOL's parental controls, enforced them through the cable modem, and pushed hard to make a kid/family friendly service, I'm sure they'd do very well with it."

      They did that. Its pretty effective in Windows (don't know about the mac). It may have bad marketing, but still they did do it.

    3. Re:Time Warner has mismanaged AOL by Cyno · · Score: 1

      I always felt kids have to protect their parents from the amount of parental guidance disinformation they allow their TV to program them with.

  19. It's all about internet ad revenue by mcwop · · Score: 1
    If MSFT buys AOL, then MSN search will be the default. The search engine is the ad revenue generator that MSFT wants to expand. AOL has 110 million U.S. visitors a month to its Web and online properties, and AOL accounts for about 10% of the online advertising market.

    Google provides search technology to AOL and gives AOL a cut of the advertising revenue generated by those searches. AOL earned $300 million from Google search ad revenue last year.

    I posted this as a reply to another comment, but this battle is about internet search ad revenue. AOL does not want Googkle stock, becuase if it craters, then they lose money on the deal. Cash is king, and MSFT has $40 billion versus Google's $8 billion.

    --

    "I don't think it's selfish, to eat defenseless shellfish." -NOFX

    1. Re:It's all about internet ad revenue by CDPatten · · Score: 1

      Your numbers were close, but not accurate, well at least according to the NY Times and Associated Press. AOL has 119 million, google has about 87 million visitors. Those numbers are pretty recent, I believe this past september. AOL represents 12% of GOOGLE's ad revenue and that made $380 million for GOOGLE. I haven't seen anything that says how much AOL makes on it, do you have some info to back up the $300mill?

      http://www.thenewstribune.com/business/story/53160 87p-4817811c.html
      http://news.com.com/Google+to+bid+on+AOL/2100-1038 _3-5873485.html

    2. Re:It's all about internet ad revenue by mcwop · · Score: 1

      My numbers cam from Barron's. Regardless of the exact numbers, I think my point still stands.

      --

      "I don't think it's selfish, to eat defenseless shellfish." -NOFX

  20. Google buying AOL? by whig · · Score: 1

    It would be a nonsensical purchase, kind of like if a hardware company (VA Linux) bought a glorified weblog (Andover). Good way to tank your stock, anyhow.

    --
    Peace and love, y'all
    1. Re:Google buying AOL? by Anonymous Coward · · Score: 0

      yeah unfortunately for the hardware business at VA, the andover division was the only profitable one. There's a reason VA became a software company in the end, and the hardware was shipped to Bangalore.

  21. AOL is like a Dyson by RetroRichie · · Score: 0

    Year after year, it never loses suction.

  22. This is news... by MoogMan · · Score: 1

    Holy crap. The nytimes article DIDN'T NEED REGISTRATION! Now *that's* news!

    1. Re:This is news... by Anonymous Coward · · Score: 0

      Might want to check your cookies.

  23. AIM Fight? by MojoRilla · · Score: 1

    What? AIM Fight narrowed to two players? I thought AIM Fight was always between two players.

    1. Re:AIM Fight? by headroll · · Score: 1

      MS v Google in AIMFIGHT has Google winning ..

  24. Interesting times ahead... by MoogMan · · Score: 2, Interesting

    If either Microsoft or Google buy out AOL, we could quite easily see a closer coordination of IM systems. With Microsoft and Yahoo agreeing to link up their systems not so long ago, this could easily give Microsoft a vantage point over Google if they were to consolidate MSN+Yahoo+AIM.

  25. Google could make AOL not suck by sycomonkey · · Score: 1

    As blasphemous at the combination seems at first, Google is the only way AOL could ever be saved from a death by obscurity. Google could buy it. Fire EVERYONE that was ever involved with it. Completely rewrite all the software, and start offering Google Online branded dial-up, WiFi, and Fiber. Merge Google Instant Messanger and AIM, eventually phasing out AIM's proprietary protocol. It's entirely possible.

    --
    --The universe will not be altered by forum threads, even those which are very wry. --Tycho Brahe (Penny Arcade)
    1. Re:Google could make AOL not suck by xs650 · · Score: 1

      We can model the potential AOL buyout by Google by pouring a bunch of rotten apples in a barrel of good apples and observing what happens.

      I have my suspicions as to what the results would be but haven't run the test yet.

  26. Resources aren't the issue by Jeff+Molby · · Score: 1

    Microsoft's resources dwarf them for the moment.

    I can't imagine that AOL is worth more than the available resources of either company.

  27. Hey! by Anonymous Coward · · Score: 0

    I work for the AOL.

    So I am really getting a kick out of most of these replies.

    Some of you guys are very good at making it sound like you know what you are talking about.

    But trust me.... You don't.

    I think you just want to make yourself sound smart, when in reality you dont know what you are talking about.

    This is how bad info gets passed around.

    If you dont know about the topic....Dont make yourself sound like you do.

    Cuz some Slashdotters belive anything they hear.

    1. Re:Hey! by Anonymous Coward · · Score: 0

      I work for AOL too, and as much as I disliked this company, I came here because of the interesting products they were working on. They've got a lot of good ideas, and they're doing things with a lot of cutting edge stuff... And they're doing it properly (My AOL, Mail, etc). The general Slashdot community doesn't know. There's a lot of good content about to be delivered to the world. I'm not promoting AOL, but they're positioning themselves to be in a better spot than some of the other big players out there. I'm sure they won't be on the same level as MS and Google anytime soon, but they will be able to compete. That's for sure. Oh, and yeah, I do agree - The client blows. They need to ditch it. It'd be nice to see Google buy out AOL and use a lot of the infrastructure to deliver high speed or light-weight 56k able access to users across the nation who can't get to broadband.

    2. Re:Hey! by Anonymous Coward · · Score: 0

      It must suck working for a company that puts its customers into a rage of anger when they say they want to unsubscribe from the internet services.

      Maybe it's not too late to kill yourself?

    3. Re:Hey! by Anonymous Coward · · Score: 0

      This just in - old and busted Fark troll fresh on Slashdot.

  28. Google on AOL: Interested in Users, not Content! by Tetrachromatic · · Score: 2, Interesting

    The comments regarding the worthlessness of AOL's content and services are spot-on, but besides the point. What AOL offers Google is a horde of users. All those eyes can be redirected to Google and their lucrative search and ad system. AOL has been pushing its users outside of its comfortable womb for the past couple of years, and Google can accelerate that process significantly while still offering a familiar subset of services. Google has the vision and the resources to remodel whatever AOL services it deems worthy and, in the case of something like AIM and AOL Mail, fold the service into their similar offerings (Google Talk and GMail). Personally, this would be a great buy - AOL's an ugly chicken, but its drumsticks are delicious.

  29. New catch phrase by marmstro · · Score: 1

    If Microsoft buys AOL, AOL's new catch phrase should be "The Worst ISP is Now Worser!"

    --
    "Burn the land and boil the sea You can't take the sky from me" -- Joss Whedon - Firefly
  30. Sony? by Anonymous Coward · · Score: 0

    Perhaps Sony should get on the bandwagon. Imagine: the first DRM'ed Internet browser. They could totally use their rootkits again, I seriously doubt there is anyone that uses the AOL browser that is intellegent enough to notice.

  31. Smacks in the face of the settlement by jav1231 · · Score: 1

    I don't see how this doesn't smack in face the DOJ settlement.
    Judge: "So, you have 99% of the desktop market which has given you the browser market due to bundling."
    MS: "Yes."
    Judge: "So, you want to buy AOL so you can then bundle MSN Search capabilities into AOL in effect forcing them to accept MSN Search much like they do with IE now?"
    MS: "Uh...yes."
    Judge: "Okay, why don't you just offer a search engine and page like Google does now? And just compete straight up?"
    MS: "Heheheh....hehehehhe..hehehe.....ahemm...Sorry, Ma'am, I didn't think you were serious. You see, by buying AOL we can offer this defacto to the customer. They don't have to bother choosing, like they used to with Netscape."
    Judge: "Uhh...yeah!? Merger denied. You guys should really do something YOU are good at, not something OTHERS are good at."


    1. Re:Smacks in the face of the settlement by CDPatten · · Score: 1

      well for starters MS isn't bundling anything or abusing their monopoly to get AOL as a customer. MS doesn't have a monopoly in search, if anything Google does. They aren't using windows (their monopoly) to get aol.

      Bundling had to do with giving their software away free with their operating system, and on top of that, the violation was they didn't give people a choice to use a different product. Search doesn't work that way. People have a choice... e.g. don't use AOL or MSN. MS is using their money to invest in AOL, but it isn't against the law for them to invest in other companies. There is NO law that restricts MS from winning new clients, and they aren't breaking any laws to win aol as one.

      Even more importantly MS is NOT buying AOL, Time Warner still will own AOL. Basically it just means they have an agreement (for X amount of years) to use MS's ads and share their web/media content on MS's portal (and visa versa). This is a GREAT deal for AOL, and it doesn't put aol's competitors out of business.

      Here, what you are saying would be similar to this; MS cuts a deal with GE to sell them 60,000 windows licenses at a discounted rate. GE is a potential customer with a choice to go with Red Hat or MS. They choose MS because Windows is in "their opinion" more cost efficient or whatever. There is nothing wrong or illegal with that. Wal-Mart does similar things all the time to small businesses. It may not be nice, but it certainly is legal, and is why they are the biggest retailer in the world.

      You can't scream monopoly every time MS succeeds in something, but that doesn't make it true. AOL is simply a potential customer who is struggling. MS will give them some money to stay in business in return for them using their ad services and sharing media. Almost identical to what they did for apple in the 90s ($150million) to stay in business, in return apple included IE on their computers. Its perfectly legal business and no laws are being broken.

    2. Re:Smacks in the face of the settlement by jav1231 · · Score: 1

      First, I was being a bit humorous. Second, I misunderstood and thought MS was buying a majority stake in AOL. Third, buying a majority stake in AOL, the largest ISP by the largest software maker who has already been declared a monopoly IS a concern. Perhaps I miscatagorized this deal but it's still a concern. I'm not angry at MS for succeeding, I'm angry at the means they''ve used to succeed. It is nice to see that the deal has largely been portrayed incorrectly, though.

  32. Either way Google loses... by BucksCountyCycleGeek · · Score: 3, Interesting
    I have to confess - I actually trade options and entered a fairly large "short" position in Google lately based on the two likely outcomes:

    1) Google holds on to AOL, but overpays and/or issues stock to pay. This causes the stock price to go down because of dilution.

    2) Microsoft buys AOL and denies Google the eyeballs. This also causes Google's stock price to go down.

    My read on the situation is that closer ties between MSFT and Time-Warner can only benefit both of them - it creates a diversified media/technology conglomerate which not only has the content but the technology to deliver it with all sorts of DRM. A nightmare for the Slashdot crowd, but a dream come true for RIAA-types.

    Google's only advantage here is that they're the incumbent player - it's significant, and there are obstacles in front of Microsoft. However it's hard for AOL to turn away from the green stuff.

    1. Re:Either way Google loses... by Anonymous Coward · · Score: 0

      If I was a billionaire, I would go and buy lots of google stock just for the laugh of seeing your response when the price went up!

      Seriously though, at least in the short term that sounds like a good analysis. If I was into trading (rather than investing to hold for a long time) then that would be a tempting option. Google must think that it's in their long term interest to buy AOL though otherwise the default, easier option would be to let MS buy it and then complain to the monopolies regulators...

    2. Re:Either way Google loses... by killjoe · · Score: 1

      This seems like an odd analysis. Isn't TW trying to get rid of AOL? Why would they also hand over all of their content along with the sale?

      By the way if google looses this fight you know they are going to go the justice dept and tie up the deal for years right?

      --
      evil is as evil does
  33. Re:Massive Ad-Revenue by jnadke · · Score: 1

    You forget that AOL still has a large user base.

    Even if the AOL name may be crap, there's a lot of ad-revenue floating in there. Between the user base (AOL Websites, AOL Messenger (big!)), there's a lot of advertising.

    Also remember that AOL (IIRC) owns Netscape. Mozilla is a spawn of Netscape, who still contributes to it's development. This is a move for Google to support more Open-source.

  34. Dunno if I agree by PCM2 · · Score: 2, Insightful
    Smaller ISPs seem to gain users by not making themselves visible as the middleman. The more you've noticed your ISP, the more I bet you've been frustrated.
    I don't know where you live, but in my area (San Francisco) the local broadband providers are fiercely competing on the basis of add-on services. Comcast, for example, is selling streaming video of news clips, sports, music videos, etc. SBC DSL is trying more aggressively to sell on price, but they too bundle all kinds of anti-virus tools, etc.

    The providers know that if all it comes down to is an invisible pipe to the Internet, all they can compete on is price and downtime (and in many areas, downtime is hard for them to control). That model makes broadband access a commodity. You may already believe that Internet access is a commodity, but propagating that view is not in the best interests of the broadband providers right now.

    CmdrTaco edits an article, but people come here for the +5'd comments.
    Sorry, but Taco doesn't edit anything that I've seen. He posts a link to an article to the homepage. The editors at those respective publications did the editing. Though I, too, visit Slashdot for the +5 comments, I would argue that none of those comments could exist without the far-smaller number of people who did the actual production of the original content (although, admittedly, I am biased.)
    AOL is none of these things. They're an online newspaper and amusement park. *Yawn* I wouldn't pay $5 for them.
    I tend to agree here, but all this says is that AOL has done a piss-poor job of its original mission, which was creating value for the end user by providing original content through its own tightly controlled channels. AOL's business model should be that of XM Satellite radio. XM is a delivery medium, insofar as it repackages existing content from people like Bill O'Reilly, but it also generates its own original content and it will go further in this direction as time goes on. At its heart, XM is a content company. AOL could have been the same; it could have been the online equivalent of HBO, but for whatever reason it's mostly blown it -- probably because it set its sights too low. It went for the mass market, every-household-is-an-online-consumer market, when it should have realized 1.) that it needed to get on the Web much sooner; and 2.) that the most valuable customers for Web-based services were technically-savvy people, and that they needed to capture that audience before they trying to woo grandma and her digital camera.
    As for Time Warner stock, would you want a part of Time? Warner? Maybe in 1985.
    I don't know. Without getting into specifics, because I don't have them on-hand, from what I've heard Time Warner is pretty much on track as far as where a big media company in America should be right now. There are definitely rough seas ahead for that business, but if anybody's on the ball it's Time Warner.
    --
    Breakfast served all day!
  35. Hey Mikey! by circusboy · · Score: 1

    I was trying to think of a good ending to the "he'll eat anything." bit, when I realized that both of these companies are the ones that tend to do just that...

    Who will be the AOL Mikey?

    --
    -- it's ridiculous how many people misspell ridiculous... (damn, damn, damn...)
  36. In Solvat Russia... by Anonymous Coward · · Score: 0

    Two Players Narrow AOL Fight to you!

  37. Mozilla impact by clenhart · · Score: 2, Interesting

    AOL funds Mozilla developers, so if MS bought AOL, I can only imagine what would happen to them.

  38. AOLD by Doc+Ruby · · Score: 1

    One interesting artifact of AOL's bubble valuation is the governing rates for "Small Webcasters" compulsory royalties, as set by the Library of Congress Copyright Office. A consortium called CARP (really the RIAA) arbitrarily asked the LoC for $0.0012 per listen per song for the copyright holders when streamed by orgs making less than $5M:year from the streaming operations. The LoC reduced that, to a number derived from AOL's purchase of Mark Cuban's Broadcast.com. They took the purchase price and divided it by the number of songs licensed for streaming, and came up with $0.0007:listen.

    That price is insane. AOL bought Broadcast.com for Internet stock, at AOL's highest bubble price - not cash. They bought all of Broadcast.com, not just the song licenses: hardware, customer "eyeballs", the brand, the staff, etc. And the derived price would still be the price per license, not per listen, which is what they applied it to. In short, realisticly basing the royalty on that bubble purchase should result in at most $0.00007, 1/10th, or maybe closer to $0.000007, 1/100th (142,000 plays per dollar).

    Of course, the vast decrease in costs of "jukeboxes" would destroy the fat record companies, whose Hollywood corporate owners prop up the political establishment at the expense of the people, so we got the shaft. The proof of the shaft was the mandatory minimum fee for streamers, which is $500:year. Since even the $0.0007:play rate for 4 minute songs continuously for 365.25 days per year is $92, the $500 minimum means stream servers would have to collect from at least 5-6, or more like 20-50 listeners just to meet the minimum. Which means smaller servers, like hobbyists or other nonprofits, are locked out of streaming.

    Now that the AOL purchase price is being "reevaluated" (again, after its disastrous effect on TimeWarner's stock for years), we've got another chance to reevaluate those "Small Webcaster" rates. They absolutely must drop the mandatory minimums which create a club for solely profitable streamers. And they should reduce the rate itself, so people who stream to a handful of friends can pay less than they do for their email. That would multiply the streaming activity across all kinds of people, especially to mobile devices. Which in turn would generate more total royalties, even at the lower rates. And those publishing royalties are much more highly recouped by the artists, rather than just stolen by the record companies (though it's still more unfair than fair). I guess that's why the fees are set where they are. But we don't have to like it. And with AOL's "miracle" now totally debunked, it's time to get rid of it.

    --

    --
    make install -not war

    1. Re:AOLD by bkocik · · Score: 1
      . . . a number derived from AOL's purchase of Mark Cuban's Broadcast.com.

      AOL bought Broadcast.com for Internet stock . . .

      Umm. AOL didn't buy Brodcast.com for any price, stock, cash, or otherwise. Yahoo bought them.

    2. Re:AOLD by Doc+Ruby · · Score: 1

      Whoops. Same rant, wrong reason. I think I'm having a stroke :(.

      --

      --
      make install -not war

  39. Google Buys AOL....What's the problem? by Anonymous Coward · · Score: 0

    Combine AOL accounts with Google Accounts.
    Combine AIM and Google Talk.
    Allow users to get @gmail.com accounts.

    Fix and streamline the software interface. In fact, just make a new one. AOL's in unfixable. Add wi-fi and broadband access. Change the stupid rules in the chat rooms to allow people to say "boob" if they are so inclined. Replace the shitty ads with google ads, mostly text.

    I would leave out integration of Google Groups to keep the quality of threads from deteriorating any further.

    Then show lots of ads, and make a nickel a few million more times a day than before.

    What's the problem? I don't see the problem. But then I *am* just an anonymous coward.

    I know one thing for sure: it would increase revenue to google answers!

  40. The brutal reality is MS will win... some facts. by CDPatten · · Score: 4, Interesting

    First let me state that I believe MS will win against Google. Also let's point out that AOL accounts for 12% of Google's annual revenue, and that is nothing to laugh at ($380million). The NY Times has also reported that MS is the front runner. http://www.newratings.com/analyst_news/article_110 3765.html

    So what is at stake and why is AOL so important? Well take a look at these stats (as reported by the NY Times the nation's paper of record).
    September rankings
    1. Yahoo: 123 million users
    2. Time Warner (AOL and related sites): 119 million
    3. MSN and other Microsoft sites: 114 million
    4. Google: 87.6 million

    Combine AOL and MSN and they almost double yahoo and are almost 3 times Google! Advertisers will KILL to get their ads in front at that number of possible people. As far as Google's superior tools... they aren't THAT much better. 87.6million vs 233million is a big difference and lets face it MS has very good developers, lots of resources, and will catch up. They always do.

    Now where is the growth? Well, the real crown jewel is getting access to Time Warner's arsenal of media content. Most people expected the next big wave to be media, and AOL is the gateway to one of the biggest deposits on the planet.

    The winner of this battle wins more then just bragging rights. If MS beats out Google, it's going to be a HUGE hit for them financially. It's more then just loosing their 12% of revenue each year. It will also mean they will loose their premier advertising title. People will start throwing money at advertising with MSN strictly for the numbers, and that will result in more losses for both yahoo and Google.

    This is much more then a warning shot across Google's bow. I see this as a precise incision, not at Google's hear, more like cutting off one of Google's legs. They can live without it, but in a race you do best with both legs.

  41. I am rooting for Google to buy by bomonguny · · Score: 1

    I hope google wins this bidding process. (I have to use M$ for work) If AOL is the devil that I believe they are, imagine the pain it would cause when all of the AOL software is bundled into the OS. This could end up being an issue large enough to cause people to jump off the Microsoft Ship.

    --
    and to you, I say,.. good day
  42. Nobody wants AOL for their dialup business by washirv · · Score: 2, Interesting

    Reading the comments here, it's not clear to me that people get why AOL is suddenly so valuable and has multiple suitors. It isn't the dialup business. AOL has about 20M customers and that number is falling month over month. So nobody is actually expecting to build a business around dialup (although quite a cash source currently). What Microsoft, Yahoo, and Google want(ed) is:
    - AOL's immense demographic information and purchase history etc on a large segment of the population. This is much much more valuable to MSFT and GOOG because they don't currently have much of this.
    - AOL's content network. AOL has a large content network that garner substantial number of impressions every day. You might not like their content, but a great number of people do. This is valuable to MSFT, GOOG, and YHOO.

    Why is all this suddenly so important? Check what has been driving Internet revenues over the last 3 years (especially Google): advertising. Search engine advertising is beginning to top out in the US, there is only so much more growth to be had there before it flattens out. The next surge must come from advertising on content networks (Adsense, Yahoo Publishing Network etc). Suddenly AOL looks like a big prize: lots of impressions, captive audience and tons of fine-grained consumer data.

    Yahoo was never a serious contender in this race, they don't have the kind of valuations that AOL would want, and they have a vast repository of consumer information already themselves so the only value to buying AOL would be to ensure that Google and Microsoft don't get their hands on it.

  43. Just learning from history by robla · · Score: 1

    Time Warner "acquired" AOL in an all-stock deal, and now has something that's only worth a fraction of the price at the merger. I can understand why the TW execs and stockholders are a little skittish about accepting stock in lieu of cash.

  44. Re:The brutal reality is MS will win... some facts by pl1ght · · Score: 0

    It's LOSE for the love of god. This has to be the most misspelled words on the internet ever. Your mother is "Loose". You "lose" your keys. FUCKING A MORONS

  45. Re:Massive Ad-Revenue by Duncan3 · · Score: 1

    People forget that Google is an advertising company, and needs people to turn into Soylent Green and sell to their clients. Microsoft on the other hand is a software company, and since AOL users are the people to poor and/or cheap to get high speed, they sure aren't gonna go spend $400 on a legal copy of Office or an Xbox.

    In the end, Google wins with the uneducated poor people that are susceptible to advertising, or even notice ads. Microsoft has no use for them.

    But really, we're all just better off without AOL.

    --
    - Adam L. Beberg - The Cosm Project - http://www.mithral.com/
  46. An anti-competition by Hosiah · · Score: 1

    Loser gets AOL.

  47. Whoever wins loses. by xactuary · · Score: 1
    Meh. Whoever wins loses. Probably M$, which is cool.

    --
    Say hello to my little sig.
  48. Its not 1998 by Anonymous Coward · · Score: 3, Insightful
    If this was 1998 the concept of MS buying AOL would be amazing, but since those days AOL is not the power it once was. It has many page hits and will one day fully be a web portal, but the power AOL has in the market is diminishing. The barrier to try a new web page is pretty small, and as Google and Yahoo role out new web services (that MSN or AOL lack because it is the original focus of neither) its not that hard to pull a crowd away. What was Google in 1998? Exactly.

    The logic that you can buy percentages in every part of the computer market is why HP had that disaster with Compaq. Microsoft will be able to buy their way to the top for a little while, but there is a big world out that that never grew up on AOL 56k dial-up. AOL is on the decline- even with MS backing.

  49. finally a reason that makes sense... by alizard · · Score: 1

    While... MS isn't smart about anything other marketing garbage products and buying political influence, I was very surprised to find a real technology company Google wanting to buy AOL, which on the face of it, seems like paying a premium price for a seat on the Titanic after the iceberg hit.

  50. Google's "bidding" on traffic. by WoTG · · Score: 1

    AOL sends a lot of traffic to Google since Google provides the search results for AOL. I thought that I had read that this is noticeable chunk of revenue for Google, but looking at AOL's site, I'm not entirely sure how that works - I don't see Google Ads.

    Anyway, if Yahoo or MS/MSN bought AOL, that traffic instantly goes away. That's the reason that I've heard for Google even being interested in AOL. It's worth mentioning that Google is by no means a monopoly in search traffic. It's probably pretty close to a monopoly with the Slashdot crowd, but overall, it's not. MSN, AOL, and Yahoo are quite popular with different crowds for various reasons.

  51. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  52. PCs in the living room helps by BobKagy · · Score: 1

    The best people can do is say, "Put the computer in the family room, so you can watch what they're doing."

    That's pretty effective. I remember growing up that the telephone and television were both in high traffic areas. And I can't imagine anything other than only allowing visits to white-listed sites being more effective than regular glances over their shoulder.

  53. You've all got it wrong! by PAjamian · · Score: 1

    I can't believe that no one is seeing why Google wants AOL. Think about it, AOL may be a stinking pile of crap network that is sinking fast, but it still has millions of users, most of whom are oblivious types who will quite happily run whatever software AOL tells them to (and shoves down thier throat with it's automatic updates). Google would love to get thier hands on that user-base, run all their searches through Google, offer them other Google-based services, switch thier browser to FireFox (think the Google/FireFox deal of late), can you imagine how great it would be to take another 10-20% share away from IE in the browser market? Google has so much they can throw at AOL users in terms of thier own services, and with the creative minds at Google I'm sure they can come up with ways to leverage the AOL buyout that I can't even dream of now. And that's not even taking into account AOL's huge network. AOL/Time Warner may not have been able to run it very well, but Google knows how to make networking systems sing. The AOL network may be crap right now, but I have no doubts that once Google gets control of it that will change dramatically. So why does Microsoft want AOL? Simple. If Google gets AOL it will hurt Microsoft ... badly. Microsoft will pay *anything* to keep that from happening. So while I'd really love to see Google end up with AOL, I fear that Microsoft will be the one who ends up with it, because they have the greater amount of capital to invest in AOL and while Google sees this as a great opportunity, Microsoft sees it as do-or-die.

    --
    Windows is a bonfire, Linux is the sun. Linux only looks smaller if you lack perspective.
  54. Re:The brutal reality is MS will win... some facts by killjoe · · Score: 1

    AOL bought netscape for the exact same reason. They thought all those eyeballs focused on the (default) netscape.com web page would be a great asset. It didn't work that way.

    As long as google is better able to target and get a better click through they have nothing to worry about.

    --
    evil is as evil does
  55. no, you see by Anonymous Coward · · Score: 0

    there will be an exorsism.