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Utah Bans Keyword Advertising

Eric Goldman writes "Last month, Utah passed a law banning keyword advertising. Rep. Dan Eastman, the Utah legislator who sponsored the law, believes competitive keyword advertising is the equivalent of corporate identity theft, causing searchers to be (in his words) 'carjacked' and 'shanghaied' by advertisers. He also takes a swipe at the EFF, dismissing its critique of the law as 'criticism from the fringes.'"

271 comments

  1. Re:Can't be by legallyillegal · · Score: 1, Funny

    you win one (1) free internet

    --
    ?giS
  2. Damn Straight! by PixieDust · · Score: 4, Insightful
    Because God knows that if I'm searching for "New Cars" I damn sure don't want to see any advertisements about car dealerships, finance companies, or anythign like that. Hell I don't even want results returning cars stuff. Why cant they just give me my sex in a new car porn and be done with it?!

    Stupid advertisers.

    Seriously, wtf is wrong with this picture?

    1. Re:Damn Straight! by jlindy · · Score: 5, Funny

      Seriously, wtf is wrong with this picture? Umm...Utah?
    2. Re:Damn Straight! by sumdumass · · Score: 3, Insightful

      I think the idea is that if your searching for "Sam's Used Cars" you get get a bunch of links going to "Bill's Car and Plumbing Shop" before you get what you were looking for.

    3. Re:Damn Straight! by Skreems · · Score: 3, Insightful

      Showing ads related to your search term on Google or Yahoo hardly counts as "spyware".

      --
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      The Urban Hippie
    4. Re:Damn Straight! by sycodon · · Score: 1

      I have to say though, there is nothing more annoying than entering a search term and having websites turn up first in Google when they are just giant ad sites full of useless links and pop ups.

      --
      When Fascism comes to America, it will call itself Anti-Fascism, and tell you to give up your guns.
    5. Re:Damn Straight! by Anomolous+Cowturd · · Score: 2, Funny

      Umm... if returning ads based on the search terms you type into the very same site is spyware.... please start fixing the problem by removing your eyeballs (spy devices).

      --
      Software patents delenda est.
    6. Re:Damn Straight! by Anonymous Coward · · Score: 0

      Here, use this fork!

    7. Re:Damn Straight! by Zontar+The+Mindless · · Score: 3, Insightful

      Showing ads related to your search term on Google or Yahoo hardly counts as "spyware".
      --
      Slashdot needs a "-1, Wrong" moderation option. I'd argue that, in this case, Slashdot needs a "-1, Stupid" moderation option.
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    8. Re:Damn Straight! by Anonymous Coward · · Score: 5, Informative

      Before you dismiss these laws, read these posts discussing the problem and the legality:

      http://senatesite.com/blog/2007/04/guest-blog-utah -trademark-protection.html
      http://senatesite.com/blog/2007/04/constitutionali ty-of-trademark.html

      This issue isn't as simple as the Slashdot hordes may make it seem.

    9. Re:Damn Straight! by JensenDied · · Score: 1

      /. has needed that option for a while.
      That, and a stab poster in the face option.

      --

      09:F9:11:02 - 9D:74:E3:5B - D8:41:56:C5 - 63:56:88:C0

    10. Re:Damn Straight! by ChrisGilliard · · Score: 4, Insightful

      I think the article was talking about key words that are trademarked being bought by a company that does not own the trademarks. Your example of a car dealership would not apply because a Toyota dealer sells Toyotas, etc. I don't think anyone has a problem with that. But, what if you ran a small grocery store that delivers online in your neighborhood and Walmart moved in and bought up all of the searches for your store on Google. Your competitor is really stealing your brand recognition that you spent many years building. Is this fair?

      --
      No Sigs!
    11. Re:Damn Straight! by Brickwall · · Score: 1
      I wish the article had defined the term "keyword", and what he means by adware. For example, if I search for "Coca-Cola" on Google, does this mean I'll see ads for Pepsi? (Actually, I just tried it; you don't. And if you search for "cola" only, you get a few hits for Coke, then a whole page of "cost of living adjustments" before you get Pepsi. However, on the first page, there is an e-bay ad "Get great prices on cola"; I certainly don't object to that.)

      I guess my beef with TFA is he uses a word like "keyword" that has a very specialized meaning for me - it's a reserved word in a programming language - without defining what the heck he means it to be.

      --
      What was once true, is no longer so
    12. Re:Damn Straight! by Fred_A · · Score: 1
      Easy, just search for

      whatever -useless -ads -popups
      :)
      --

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    13. Re:Damn Straight! by sumdumass · · Score: 1

      Well, you had to follow the links to the other blogs and then follow them to others but somewhere in there, amist all this, you see the intention is to stop pespi from using "coke, coca cola" and stuff like that in the keywords for the pepsi site so it does come up first when searching for Coca Cola.

      At least that is the impression of the intentions of the law form piecing everything together.

      I suspect is happens on a smaller scale were some smaller or maybe a startup company does this to get attention when competing with a well known established company. It would be like me and you starting a computer shop and building out own systems then placing "dell, HP, Gateway, Frys, Best Buy" and stuff like that so when someone searches for a dell computer in our town when looking for a place to buy a dell computer locally, they would see our site near the top of the list.

      And seeing how this is a local thing in Utah that companies volunteer registering for, I'm thinking it is more this then keywords in general. Anyways, your right, it would have been nive to have it explained a little better. I'm wondering if it was because the reporter/bloger just didn't know better or if the story is designed to get support against the measure. I'm not sure it is a good idea either way. But I wouldn't think it would be proper for someone to ride on someone else's success when there is no working relationship besides we compete with each other.

    14. Re:Damn Straight! by jrumney · · Score: 1

      Is that what he's really talking about though? Note the critical use of the word "competitive" in the summary - which is misleadingly missing from the title. I think this is more a case of doing a search for "Red Hat Linux" and getting a page plastered with advertisements for Windows Vista.

    15. Re:Damn Straight! by Bastard+of+Subhumani · · Score: 1

      the intention is to stop pespi from using "coke, coca cola" and stuff like that in the keywords for the pepsi site so it does come up first when searching for Coca Cola
      I thought Google already had countermeasures against that kind of thing?
      --
      Only three things are certain; death, taxes, and apocryphal quotations - Ben Franklin.
    16. Re:Damn Straight! by baeksu · · Score: 5, Insightful

      Thank you for the links, those were an interesting read.

      I still think that these legislation is not wise.

      First, I do not think it is the job of the state to protect the success or effectiveness of a private entity's pr-campaign.

      Second, this type of legislation would put a burden on the sellers of advertisement space. Would they have to verify the legal owner of each possible trademark that a keyword could refer to?

      The link uses the example 'pontiac', and how it should point to General Motors website. What about 'pontac', 'pontiac dealership' or 'pontiac repairs'? It quickly becomes very difficult to draw the line on where the rights of a trademark owner end, and free competition for eyeballs begins.

      --
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    17. Re:Damn Straight! by BakaHoushi · · Score: 4, Insightful

      What of the idea to have "Truth in Online Advertising?" So, for example, if I enter "Metal Gear Solid" into a google search, I don't get sent to www.DonkeyShow.com? There should be SOME relevancy between a keyword and the site's content...

    18. Re:Damn Straight! by Tony+Hoyle · · Score: 3, Insightful

      bought up all of the searches for your store on Google

      How are they going to do that exactly? Bribe Google programmers to always return 'walmart' in a search for your store?

      All google does is put a well marked advertising link at the top or right of the search. Your store will still be returned as normal by google.

      If you don't like it, pay google for advertising.

    19. Re:Damn Straight! by PopeRatzo · · Score: 1

      if I'm searching for "New Cars" I damn sure don't want to see any advertisements about car dealerships

      Do you ever use the Internet for anything besides shopping? I don't know about you, but I sure do, and if I'm searching for published papers from mathematical journals regarding fluid dynamics it doesn't help for me to see advertising for "Lowest prices on "published papers mathematical journals fluid dynamics"".

      Keyword advertising is like color television in the early sixties: just not good enough yet.
      --
      You are welcome on my lawn.
    20. Re:Damn Straight! by sumdumass · · Score: 1

      I don't know. But there are more search engines then Google.

      It could be that this entire thing is a non issue in the wild. Nut that would leave us with wondering exactly why this bill was passed and why Utah thinks it needed something like this.

    21. Re:Damn Straight! by MindStalker · · Score: 2, Informative

      No the bill bans linking competitors when there is a trademark. As in if I search for Toyota I should never see any ads except for Toyota. Google was sued about this and won, so the federal standard is the competitors trademarks are legit for keyword ads. Except in Utah now....

    22. Re:Damn Straight! by schon · · Score: 1

      key words that are trademarked being bought by a company that does not own the trademarks. Your example of a car dealership would not apply because a Toyota dealer sells Toyotas So you're saying that a Toyota dealer owns the "Toyota" trademark?

      Trademarks are typically owned by the manufacturer of a product, not a reseller.
    23. Re:Damn Straight! by Comboman · · Score: 1

      All google does is put a well marked advertising link at the top or right of the search. Your store will still be returned as normal by google. If you don't like it, pay google for advertising.

      And how do you do that if your competition has already bought those search terms from Google (including the trademarked name of your business)? Even if they haven't, it sounds a lot like extortion to have to buy "advertising" you don't want or need just to keep your competition from buying your own name. Imagine if the phone book company put an ad for your competitor on top of your phone listing if you didn't buy an ad from them.

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    24. Re:Damn Straight! by civilizedINTENSITY · · Score: 1

      Actually this legislation doesn't ban linking competitors when there is a trademark. Rather, if you have a trademark, you can purchase "protection" for your trademark from Utah. Just having a trademark isn't enough, you see. But once you've paid Utah to get on their list, then at least in Utah you have rights that transcend mere Trademark law.

    25. Re:Damn Straight! by TheJasper · · Score: 1

      Probably it isn't fair and I actually might be convinced that something should be done about it. However, I think complaining to the search company should be enough. You see, Google (or whomever) wants their ads to be relevant. If I search Toyota and get Chevrolet, then I am going to be disapointed. Next time I won't search that way again. So by allowing competitors to advertise unde eachothers trademarks they are actually undermining their own system. Of course you can't really expect google (or whomever) to check whether this is the case. You can ask them to take action if it happens.

    26. Re:Damn Straight! by DJCacophony · · Score: 1

      I think this is more a case of doing a search for "Red Hat Linux" and getting a page plastered with advertisements for Windows Vista.

      There's nothing wrong with that at all. If Red Hat doesn't like it, then they can buy advertising, too. Either way the government needs to keep its stupid, bloated self out of search engines' business.

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      Slow Down, Cowboy! It's been 60 minutes since you last successfully posted a comment.
    27. Re:Damn Straight! by Garse+Janacek · · Score: 1

      If you don't like it, pay google for advertising.

      In this case I think you're mostly correct that only small damage is done to the hypothetical store.

      However, ANY discussion of small business protections (or of capitalism in general) that concludes with "If you don't like it, spend as much money as [major multinational corporation]" is using very sketchy reasoning, only one step removed from "If the poor don't like it, let them buy their own senators." If walmart is serious about crushing you, they will outbid you for these ads.

      Also, though I think this particular hypothetical situation works out okay, I'm not at all convinced that there are no situations where this would be damaging. Nor am I convinced that this hypothetical situation would be especially ethical on walmart's part just because in my opinion the damage wouldn't be that bad (the cost-benefit tradeoff is also unfortunate: if I'm right, nothing happens, fine. If I'm wrong, trademark abuse just forced a small vendor out of business. Whoops.)...

      --

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    28. Re:Damn Straight! by wclacy · · Score: 1, Informative

      So you would be OK if Microsoft purchased all searches for RedHat, SuSe, Ubuntu, Mac, etc.... And every time you tried to search for any of those Items in any search engine you got nothing but links to Microsoft Vista? This law only protects Registered trade marks. This kind of redirection from one brand to another only happens when someone at the search engine has told the search engine that RedHat, Suse, Ubuntu = Microsoft.

      Google has already stopped doing this in other countries because they were sued and lost.

    29. Re:Damn Straight! by psykocrime · · Score: 3, Insightful

      So, for example, if I enter "Metal Gear Solid" into a google search, I don't get sent to www.DonkeyShow.com? There should be SOME relevancy between a keyword and the site's content...

      Unless you click the "I'm Feeling Lucky" button, you don't get "sent" anywhere when you do a Google search. If an ad happens to be displayed on the page for www.DonkeyShow.com, and you don't think it's relevant... DON'T CLICK ON IT!
      How's that for easy to understand? Suggesting that putting that ad there is somehow stealing from Metal Gear or infringing their rights is absurd.

      --
      // TODO: Insert Cool Sig
    30. Re:Damn Straight! by psykocrime · · Score: 3, Insightful

      So you would be OK if Microsoft purchased all searches for RedHat, SuSe, Ubuntu, Mac, etc.... And every time you tried to search for any of those Items in any search engine you got nothing but links to Microsoft Vista? This law only protects Registered trade marks. This kind of redirection from one brand to another only happens when someone at the search engine has told the search engine that RedHat, Suse, Ubuntu = Microsoft.

      That's ridiculous and shows a complete misunderstanding of the situation. We're talking about keyword ads, not search results. If you Google for Red Hat you'll still find www.redhat.com, www.fedora.org, blah, etc. in the top search results, regardless of what ads Microsoft buys.

      Besides which, I don't think Google makes it possible for one company to buy every position in the "ads" area to the right of the screen. I've certainly never seen the same company's ad repeated twice in that section. So presumably if MS did buy a keyword ad, their ad would just appear *alongside* anybody else's ads for that keyword... including Red Hat, Inc. if they chose to buy one.

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    31. Re:Damn Straight! by psykocrime · · Score: 2, Informative

      And how do you do that if your competition has already bought those search terms from Google (including the trademarked name of your business)?

      Ummm, more than one firm can have keyword ads associated with a given keyword. Google for something fairly generic, like say music and look at the list of "Sponsored Links" on the right hand side of the page. Additionally note that if you repeat the search numerous times, the list of "Sponsored Links" keeps changing to include ads you didn't see before. So what we actually see is that a LOT of firms can buy ads based on a given keyword, and if more buy than can fit on a single page, they're displayed based on some algorithm Now I don't know what the algorithm is; maybe it's round-robin, maybe it's pseudo-random, who knows? But it doesn't really matter. The point is, it appears that everybody will get their ad displayed eventually. So the idea that your competition can "buy those search terms from Google" and completely lock you out of advertising on those terms, is false.

      --
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    32. Re:Damn Straight! by siriuskase · · Score: 1

      what if you ran a small grocery store that delivers online in your neighborhood and Walmart moved in and bought up all of the searches Does Walmart do such a thing? Maybe they do, but I would suspect that trademark owners would be much more concerned with online sites where consumers, disgruntled employees, and lawyers who organize class action suits discuss their issues. These sites are much more likely to attract visitors if they use the focus of their attention as a keyword as opposed to a quasipseudonym such as Sprawlmart or Voldemart, to name a couple I've heard. If you don't already know the pseudonym, you aren't likely to look for it with your search engine. If you try to restrict keyword searches to owners and nonprofit consumer groups, you run into problems of who exactly qualifies. If you use the IRS definitions, every individual is a taxable entity unless they register for special treatment. This is much too restrictive for many informal groups who may maintain a web page devoted to their grievances.
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    33. Re:Damn Straight! by misleb · · Score: 1

      Because God knows that if I'm searching for "New Cars" I damn sure don't want to see any advertisements about car dealerships, finance companies, or anythign like that.


      I don't know about you, but I don't. If I'm doing an active search, I don't really give a crap what dealer/maker happened to pay to get seen by me. If I use that as a criteria for my purchase, I might as well just throw dice and buy a car that way...

      But I guess I'm the type of person who blocks all ads, everywhere I can. And I think my quality of life is much better for it. Not that I would necessarily impose that on anyone else through legislation, but still.

      Ok, I will admit that one time I did buy something primarily based on an ad I heard on the radio. I had just moved to a new apartment and heard an ad for DSL internet. So I ordered it without doing much further research. The order got delayed and ultimately cancelled so I ended up doing some actual research and I chose Speakeasy. I would have had been better off if I hadn't even listened to that ad. I wish I could block out radio ads just like I do TV and internet. They're useless, distracting, and annoying.

      -matthew
      --
      "THERE IS NO JUSTICE, THERE IS ONLY ME." -Death
    34. Re:Damn Straight! by Skreems · · Score: 1

      This is a decent point. There's a problem right now where Ebay for example will buy up tons of low-cost keywords. Apparently you can buy everything from salad recipes up to but (hopefully) not including dead babies on Ebay, and they do their best to make sure you know it, even for keywords where you would never consider shopping there.

      However, I'm inclined to think that companies will come up with better technological innovations to combat this sooner than this Utah bill will make a difference. And this isn't even what the Utah thing fights. What they've outlawed is showing an ad for PSP if I search for Nintendo DS, or an ad for Amazon if I search for Barnes & Noble. These are targeted ads which may actually prove useful to the consumer, but some businesses in Utah apparently got cranky that consumers were finding out that they had a choice in where to shop. Even if it could be reasonably implemented, the law would do nothing to stop unrelated ads on most keywords.

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      The Urban Hippie
    35. Re:Damn Straight! by siriuskase · · Score: 1

      Imagine if the phone book company put an ad for your competitor on top of your phone listing if you didn't buy an ad from them.

      You just described the Yellow Pages which will sell ad space to anyone who pays them to have an ad in a directory organized by keywords of the purchaser's choosing. If your competitor pays and you don't, then anyone looking for you will find your competitor and not you. That is why so many businesses buy these sorts of ads. it is a normal cost of doing business. The internet didn't change this, it simply moved an existing situation (problem for some) to the directory business on the internet.

      Or maybe a White Pages analogy would be approprate. Businesses must pay to be included there, too. But, since entries are organized by name, if your competitor wants to appear before you, they simply adopt a name similar to yours, but will alphabetize ahead of you. I believe a company can register as many DBA's as they'd like. These tricks are as old as the directory business, and can't be outlawed without outlawing legitimate uses of "keywords" in "advertising".
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    36. Re:Damn Straight! by Anonymous Coward · · Score: 3, Funny

      Perhaps "Pontiac" should point to Chief Pontiac http://en.wikipedia.org/wiki/Chief_Pontiac or Pontiac, Michigan http://www.pontiac.mi.us/history/index.htm, both of which existed about a century or more before the General Motors company.

      Or perhaps Google should use some computer to point to all those links, and rank them somehow in a way that seems useful to Google users.

    37. Re:Damn Straight! by Comboman · · Score: 1
      Yellow Pages was not my intended analogy. They are a generic search by business type (e.g. searching for "Plumbers") and yes, if "Frank's Plumbing" buys an ad and "Joe's Plumbing" doesn't, then Frank gets the business. Fair enough.

      But if someone is searching for "Joe's Plumbing" in the White Pages directory and finds an ad for "Frank's Plumbing" in the alphabetical spot where Joe's should be, that's just not kosher, because the user was searching for a specific business and the directory intentionally pointed him to another, competing business and violates the very purpose of an alphabetic directory. Yes, Frank could possibly buy a listing for a company called "Joey's Plumbing" or "Joe-Frank's Plumbing" or "Joe's-Plumbing-sucks-use-Frank's Plumbing" to get listed next to his competitor, but now we're (once again) getting into the area of potential trademark infringement. The difference is, while you can sue a company for registering a name confusingly close to yours, you can't do the same with Google search words.

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    38. Re:Damn Straight! by wtansill · · Score: 2, Insightful

      Also, though I think this particular hypothetical situation works out okay, I'm not at all convinced that there are no situations where this would be damaging. Nor am I convinced that this hypothetical situation would be especially ethical on walmart's part just because in my opinion the damage wouldn't be that bad (the cost-benefit tradeoff is also unfortunate: if I'm right, nothing happens, fine. If I'm wrong, trademark abuse just forced a small vendor out of business. Whoops.)...
      You're likely right, but please tell me -- what situations or constructs you can think of that are universally fair? Regardless of legislative zeal, once cannot mandate "fairness". There will always be something situation that someone considers unfair.
      --
      The contest for ages has been to rescue liberty from the grasp of executive power. -- Daniel Webster
    39. Re:Damn Straight! by HardYakka · · Score: 1

      In the case of Pontiac/Mazda, isn't pontiac also a location name - how can that be trademarked?

      Even if this law is upheld, there seems to be plenty of ways to get around it.

      Google could also become more creative when selling adsense: your ad will appear whenever the results of the user's search includes car companies based in detroit.

    40. Re:Damn Straight! by redmond_herring · · Score: 1

      So what happens when 'Bob's Toyota' and 'Alice's Toyota' both pursue the electronic mark for 'Toyota dealership'?

      --
      Stephen Colbert on race: "While skin and race are often synonymous, skin cleansing is good, race cleansing is bad."
    41. Re:Damn Straight! by cayenne8 · · Score: 1
      "Yellow Pages was not my intended analogy..."

      Whatever happened to the "Yellow Pages"?

      It seems they changed their name or something to Yellow BOOK...still has the fingers walking symbol, but, I've often wondered what happened to the Yellow PAGES.

      Kind of in the same vein as wondering why Pace picante sauce changed the catch phrase of where the other brand salsa was made from New Jersey...to New York City.

      In the old original commercial with the cowboys around the camp fire...you could see later cuts of it where they'd dubbed NYC over NJ by watching their lips move wrong...I've always wondered why they changed that...

      --
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    42. Re:Damn Straight! by ObiWanKenblowme · · Score: 1

      Hey, I could be wrong, but I didn't think that you could "buy up" a Google ad word. I assumed that you'd buy an ad and specify keyword(s), but that doesn't mean that yours is the only result for that keyword. You're also not taking into account that the Google ads are separate from, and not displayed as prominently as, the search results. To use your analogy, it would be like the phone company allowing your competitor to buy an ad on the same page as your phone listing. You're welcome to buy an ad from them too, and their ad isn't "covering up" your listing.

      --
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    43. Re:Damn Straight! by Enigma2175 · · Score: 1

      Your example of a car dealership would not apply because a Toyota dealer sells Toyotas, etc.
      What if it linked to a used car dealer that sold a variety of cars? When you show up on the lot, must he sell you a Toyota? What if you like the Mazda better?
      --

      Enigma

    44. Re:Damn Straight! by Enigma2175 · · Score: 1

      So you would be OK if Microsoft purchased all searches for RedHat, SuSe, Ubuntu, Mac, etc.... And every time you tried to search for any of those Items in any search engine you got nothing but links to Microsoft Vista?


      I tried to search "RedHat" on this search engine and all I got was links to Microsoft products. Call the police right away!

      Google is not a human right, it is a company. They can choose to display whatever they want on their pages. You can choose not to use them if you don't like the results they display. If they continue to return relevant results then I'll continue to use them, if they start returning nothing but MS ads for my Linux searches or start giving me goatse.cx boy every time I click "I'm Feeling Lucky" then I'll probably start using a different search engine.
      --

      Enigma

    45. Re:Damn Straight! by inviolet · · Score: 1

      Second, this type of legislation would put a burden on the sellers of advertisement space. Would they have to verify the legal owner of each possible trademark that a keyword could refer to?

      No, they wouldn't. Nobody has a new burden due to such legislation. The purpose of the legislation is simply to clarify how a lawsuit should be decided in the event of such googlejackings.

      You can tell that this is the case, because the legislation does not specify a criminal penalty for infraction, nor any penalty at all towards the search-engine itself.

      The link uses the example 'pontiac', and how it should point to General Motors website. What about 'pontac', 'pontiac dealership' or 'pontiac repairs'? It quickly becomes very difficult to draw the line on where the rights of a trademark owner end, and free competition for eyeballs begins.

      Such lines don't need to be drawn terribly often. And when they do, they'll be drawn by the court or other arbitration entity, which presumably will use this law ("Ford shall not bogart searches for Pontiac") as one of no-doubt several guiding principles.

      --
      FATMOUSE + YOU = FATMOUSE
    46. Re:Damn Straight! by ahtoh91 · · Score: 1

      This is why democracy does not work. Too many people with too many issues influence those who don't want to be bothered. But this is America, and this is the way things are done. The only thing that we, the ones that use more common sense and intellectual thought rather than relying on religion, can hope for is that someone in that cult will one day speak up/out against the religious regime.

    47. Re:Damn Straight! by tinkertim · · Score: 1

      Seriously, wtf is wrong with this picture?


      People smart enough to use computers get so easily worked up over a few hundred pixels on their screen, but roll over and take things like the Patriot Act right up the pooper without even a "mmmph".

      Well, you asked.
    48. Re:Damn Straight! by siriuskase · · Score: 1

      No, Yellow Book is something else. I get it too. It seems Ma Bell didn't trademark either the walking fingers or the color yellow for use in a phone directory. The local phone company here now calls their version The Real Yellow Pages for this very reason. I get a couple of others, too. Then I take them all to a dumpster near my house marked Phone Books only. I think they all quaify.

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    49. Re:Damn Straight! by Oxyrubber · · Score: 1

      This issue is almost as simple as people make it seem; It boils down to this:

      • This type of law exists in almost every country but the US and Canada.
      • Search engines make money off of selling rights to trademarked and registered trademarks (when used as "keywords") and the trademark owners get no license fees from this
      • All international search engines already comply with these laws (in countries that have them)
      • All major search engines already resolve IP-to-geography information, so complying with only Utah results is a trivial issue
      • Mazda has no right to use the Pontiac trademarks without prior consent from Pontiac (or the company that runs Pontiac) in print; why should it be different on the web?

      The law is not flawed. It does have some issues because it is a state law trying to regulate on the internet, but that will always be the case (at least for a while) with law (in any jurisdiction) and the internet.

      The law was, in fact, an update of paper-and-pen trademark registration laws (which are in every state) that have been around for hundreds of years. The new law inherits all of the problems built into the old laws (i.e.:

      • What happens if a company registers a trademark legitimately owned by another company?
      • How does a 3rd party company (in this example, a search engine) comply with this system?
      • How does a trademark owner specify who is allowed to use their term and who is not?

      The Interstate Commerce Act does not apply if the regulation is only done within the jurisdiction of the state in question (Utah). If a Utah resident is in Utah and visits a search engine, the search engine is required to comply with the law. If it turns out that Utah is trying to govern search results for the entire country (or the world), there will be ICA issues. AFAIK, that is not what the law dictates or allows. Someone who can actually read legalease would be helpful here.

      The First Amendment does not grant the same freedoms of speech to commercial organizations as it does to individuals. Search results containing trademarked keywords are very likely to be considered commercial speech (like all corporate advertising). I don't see First Amendment arguments holding up in court.

      There is going to be a service set up by the state to allow trademark owners to "license" the use of their keywords to other companies. If a company doesn't receive permission from a trademark owner to use that trademark, they are diluting the brand and infringing on the value of the trademark. They are effectively benefiting from another company's capital spent to build up a trademark and paying a 3rd party (who does not then compensate the trademark owner).

      Google, MSN, and Yahoo! are already fighting it. They have hired one of the best lobbyists in Utah and one of the best law firms too. They aren't worried so much about losing Utah-based, but they are very worried about other states trying to enact similar laws (and the Federal government, too).

      Any company with a strong brand (especially "Big Businesses") will be in favor of this legislation. If this law made it on the national stage, the search engines will have no pull in comparison with the "Big Business" conglomerates who want to protect the brands they pump so much capital into.

      I know all of the major pharmaceutical companies are just dying to protect their drug names online. How many times have you seen ads online containing the word "Viagra"paid for by a company other than Pfizer? The Canadian drug retailers and the "herbal substitutes" don't pay Pfizer to use their registered trademarks, but they profit from the use of the keyword.

      Personally, I don't think there is a legal case against the law. There might be a case against the system that is built to enable the law, but we will have to see when that system is in place.

      --
      "If God had wanted us to vote, he would have given us candidates." - Jay Leno
  3. Too funny! by iminplaya · · Score: 1

    Government's role needs to be closely defined, and carefully watched -- its powers must be limited, and its growth must be contained.

    Sure, pal.

    --
    What?
    1. Re:Too funny! by Anonymous Coward · · Score: 0

      I propose a congressional panel dedicated to the defining, watching, limiting, and containing - followed by the formation of the FBGGC (Federal Bureau of Government Growth Containment).

  4. Follow the money.. by RightSaidFred99 · · Score: 2, Interesting

    I got bored reading the articles and I couldn't find the answer immediately. Which campaign donor paid for this, or which Mormon edict is behind it? It's obviously one or the other.

    1. Re:Follow the money.. by jlindy · · Score: 1

      It's obviously one or the other. Most likely both
    2. Re:Follow the money.. by Anonymous Coward · · Score: 1, Funny

      So a mormon car dealer?

    3. Re:Follow the money.. by Anonymous Coward · · Score: 0

      Shhh. It's a small part of the same edict that will soon allow us to take over the world. Mwuuuuhaaaaaahaaaaahaaaaa.

      Go Here. Those guys are definitely on to us.

    4. Re:Follow the money.. by bogjobber · · Score: 1

      Probably not. I'm pretty sure the Mormon church doesn't give a rat's ass about trademark enforcement, and I can't see one company benefiting more than another, so I'd go with this.

  5. Great... by ZxCv · · Score: 5, Insightful

    Because passing a stupid law like this in Utah will actually have any real effect on the use of keyword advertising.

    The only real effect it will have is making things harder for advertising companies, by forcing them to filter out the dolts in Utah before serving up an ad.

    This is nothing more than some 2-bit politician trying to make a name for himself, and won't do any good whatsoever for any of the citizens that were responsible for putting his sorry ass in office in the first place.

    --

    Perl - $Just @when->$you ${thought} s/yn/tax/ &couldn\'t %get $worse;
    1. Re:Great... by AaronW · · Score: 3, Insightful

      All Google has to do is ban anybody from advertising keywords from within Utah... I am sure a lot of Utah businesses which sell online will scream bloody murder and the law will be repealed. Hell, just searching on "Mormon" brings up three ads, one from the church. I guess that should be banned too.

      --
      This post is encrypted twice with ROT-13. Documenting or attempting to crack this encryption is illegal.
    2. Re:Great... by hobo+sapiens · · Score: 1

      not sure if your link to edmunds after your name is intentional, but I am totally cracking over here! Well played!

      Can anyone say "unenforceable law?"

      Another waste of taxpayer money.

      --
      blah blah blah
    3. Re:Great... by ZxCv · · Score: 1

      Haha... Unfortunately, as much as I would like to take credit for a (great?) joke, that link to Edmunds is purely coincidental. I'm pretty sure I've had that Edmunds link there since I signed up, as at the time I had no website at all to speak of, so I decided to put in the only site that I spent nearly as much time on as ./...

      --

      Perl - $Just @when->$you ${thought} s/yn/tax/ &couldn\'t %get $worse;
    4. Re:Great... by aussie_a · · Score: 1

      Why not simply refuse to serve people in Utah or require an ad-less subscription? Everyone else in the world shouldn't be forced to subsidize people in Utah because the politicians don't like websites making money.

    5. Re:Great... by JohnFluxx · · Score: 1

      And you've totally missed the problem.

      The problem is about trademarked keywords. Websites can still make money from non-trademarked keywords.

    6. Re:Great... by aussie_a · · Score: 1

      No, no. You've missed the point. Don't let the word trademark in the title fool you. It isn't trademarked keywords, its "special keywords that we have dubbed protected." Trademarked keywords would involve words that are registered as a trademark with the USPTO (you know, United States Patent and Trademark Office). This law has absolutely nothing to do with the USPTO and a word that is registered thanks to this law does not have to be a trademark (although apparently it can be).

    7. Re:Great... by Bearhouse · · Score: 1

      Image the damage a 64-bit one could do!

    8. Re:Great... by jgc7 · · Score: 2, Funny

      Wouldn't it be ironic if Logical Design Solutions uses the law to stop mormons from advertising.

      --
      70% of statistics are made up.
    9. Re:Great... by Gr8Apes · · Score: 2, Insightful

      But does google even have to care if it's not located in Utah?

      IIRC, Utah cannot regulate an out of state company nor intrastate commerce, so this law would apply to Utah based companies only.

      --
      The cesspool just got a check and balance.
    10. Re:Great... by aussie_a · · Score: 1

      Well the law says it applies to anyone who delivers content to people within Utah. Now whether or not its enforceable is another story ;)

    11. Re:Great... by civilizedINTENSITY · · Score: 1

      "All Google has to do is ban anybody from advertising keywords from within Utah". Not good enough. You actually have to "ban anybody from advertising keywords" from within France (and Canada and Wyoming and *everywhere*), if the person *viewing* them is viewing them from inside utah. If I have a trademark and I'm based in Georgia, I can still pay Utah for "protection".

    12. Re:Great... by squiggleslash · · Score: 1

      Google is the #1 search engine in part because it doesn't deliberately cripple itself to make political points. It obeys the same laws that everyone else does, but beyond that it does not deliberately set out to make itself less useful than it could otherwise be.

      When Google starts banning or boycotting certain search results not because they're irrelevant but in order to punish those it disagrees with, it will be punishing the users, and it will be the users who chose to go somewhere else. Google will no longer be the #1 search engine.

      It just can't play the political games you and others recommend so frequently.

      --
      You are not alone. This is not normal. None of this is normal.
    13. Re:Great... by Altus · · Score: 1


      what right does Utah have to dictate the contents of a web site not hosted in Utah or owned/operated by someone in utah?

      I dont think this means that any ad company will have to do much of anything unless they are located in utah (or are accepting ads from utah).

      --

      "In America, first you get the sugar, then you get the power, then you get the women..." -H. Simpson

  6. Three little words. by TJ_Phazerhacki · · Score: 5, Funny
    Utah. Politics. Internet.

    ZZZzzzzz......

    --
    Physics is nothing like religion. If it was, we'd have an easier time trying to raise money!
    1. Re:Three little words. by Frosty+Piss · · Score: 1

      Utah. Politics. Internet.


      ZZZzzzzz......

      Think "Internet Tubes".

      --
      If you want news from today, you have to come back tomorrow.
    2. Re:Three little words. by QuasiEvil · · Score: 3, Funny

      Tune in to next week's installment of "Adventures in Utah" - you never know what those wacky Mormons are going to do next! Will they fight off evil by taking away its beer, or will the sight of a boobie in Manti bring about the apocalypse? Find out in next week's hilarious episode!

    3. Re:Three little words. by zakezuke · · Score: 0, Offtopic

      Tune in to next week's installment of "Adventures in Utah" - you never know what those wacky Mormons are going to do next! Will they fight off evil by taking away its beer, or will the sight of a boobie in Manti bring about the apocalypse? Find out in next week's hilarious episode!

      Well... I do have family in Utah. It's true it's strongly a Mormon state with people in office who employ strong mormon values, among which is an aversion to drinking. I was told there was a law passed where all mixed drinks had to be made from small bottles. On the one had, it was good these drinks were metered in a consistent way. On the other hand, small bottles typicaly are two shots. So not only was the taste of a gin and tonic thrown off, but those who thought they only had two mixed drinks at dinner actually had four.

      So, the moral of the story is, those who have no experence with a product should not regulate it.

      --
      There is no sanctuary. There is no sanctuary. SHUT UP! There is no shut up. There is no shut up.
    4. Re:Three little words. by csmiller · · Score: 1
      In the UK, free-pour of spirits is not common. Most bars use optics, a picture of one is here. If the bar has a large range of spirits, the less frequently used ones may be poured into a measuring glass (a small steel cylinder), before being put into the customer's glass.

      I haven't seen optics or measuring glasses being used in The States, are they common?

      --
      It has become appallingly obvious that our technology has exceeded our humanity. --- Albert Einstein
    5. Re:Three little words. by Anonymous Coward · · Score: 0

      Hilarious! Instead of Mormons, the should be Morons, right? That's so clever. I'd bet that nobody has ever thought of that zinger before. You are REALLY good at this kind of stuff - keep 'em coming! You should be proud!

      What's next?? Are you going to start spelling Microsoft with a "$" instead of an "s" because, like, they make lots of money and stuff?

    6. Re:Three little words. by zakezuke · · Score: 1

      In the UK, free-pour of spirits is not common. Most bars use optics, a picture of one is here. If the bar has a large range of spirits, the less frequently used ones may be poured into a measuring glass (a small steel cylinder), before being put into the customer's glass.

      I haven't seen optics or measuring glasses being used in The States, are they common?


      {I'm sure my post seemed to be off topic, but I rather thought the statement those who don't understand a product shouldn't regulate it was at least relevant. The following is off topic}

      As for the states, near as i'm aware alcohol is state regulated not federal goverment regulated. For example I know some states had a legal drinking age of 18/19. 21 was adopted AFAIK based on pressure from the federal goverment, and near as i'm aware required 21 to be the minimum age for alcohol to get federal road funding. It's rather why Utah could require small sample bottles for mixed drinks, and states like california can sell spirts in grocery stores where other states require they be sold in state controled liquor stores. There lacks a single unified system regarding alcohol.

      My experence base with mixed drinks is limited, but based on my limited experence, a mixed drink is a crap-shoot which depends on the bar, the bartender, how well you typicaly tip, and their mood. The last time I ordered a mixed drink was when pitchers of margaritas were onsale cheeper than beer, and I have to say the end result was mostly tequila with just a splash of mixers. I.e. almost a full bottle in a pitcher sold for $3.00 or less than the cost of a single shot. Other times, the drink was about right to a tad weak. Gin/Tonics could be anywhere on the map, which IMHO is a drink which is best when a proper mixed is achieved. Free pour from what i've seen doesn't use any measuring glass typicaly speaking.

      So, when states like Utah decided to go for the small bottle metering system, it was a decent idea to address an exisitng problem, if it wasn't for the fact that they essentally doubled the size of a shot in the process. So, those in power had a reasonably OK idea, but lacking personal experence with drinking, made a mistake, which is rather why I bought up this glitch in logic in the first place. Those in power should not try to regulate a product they don't have personal experence with, whether it be alcohol or google.

      --
      There is no sanctuary. There is no sanctuary. SHUT UP! There is no shut up. There is no shut up.
  7. Damnit by quarrel · · Score: 2, Funny

    Just when having 'mormon' was really starting to pay off ..

  8. Fringes by Profane+MuthaFucka · · Score: 2, Funny

    In Soviet Utah, Mormons call YOU a fringe group. OK, that was rude, but it sure was funny when South Park did it.

    --
    Fascism trolls keeping me up every night. When I starts a preachin', he HITS ME WITH HIS REICH!
    1. Re:Fringes by Anonymous Coward · · Score: 0

      Would have been better had you left the "a" out.

    2. Re:Fringes by rgigger · · Score: 1

      I am living in Utah, and Mormon and I thought it was pretty funny. I wish I could mod it up.

    3. Re:Fringes by Threni · · Score: 1

      Yeah, we don't want to hear what you have to say until you...how shall I say..."make a contribution". That's how it's done in Washington. You do me a favour, and I'll do you one. Go and ask one of those nice lobbyists over there...

  9. But then... by bennomatic · · Score: 2
    ...how is SCO going to sell more licenses?

    --
    The CB App. What's your 20?
    1. Re:But then... by gbobeck · · Score: 1

      ...how is SCO going to sell more licenses?

      Well, from my sources, I heard they are planning to try using interpretive dance to sell licenses in about a month. If that fails, they will use flatulent dogs or poo flinging monkies.
      --
      Navicula hydraulica plena anguilarum est. Omnes castelli tuus nostri sunt. Ed elli avea del cul fatto trombetta.
    2. Re:But then... by Anomolous+Cowturd · · Score: 1

      Umm, their poo-flinging monkeys are all busy in court.

      --
      Software patents delenda est.
    3. Re:But then... by whoever57 · · Score: 1
      --
      The real "Libtards" are the Libertarians!
  10. Utah again. by failure-man · · Score: 1

    I love this game! Time to look like they care about shit or something.

    1) Make an idiotic law to solve a problem that doesn't exist that the feds will shoot down on free-speech/interstate-commerce/equal-protection/w hatever.
    2) ???
    3) Profit!

    1. Re:Utah again. by ch-chuck · · Score: 2, Interesting

      That's just what I though when my senator (Byrd) proposed a constitutional amendment allowing school prayers - it a) Doesn't stand a snowball's chance in hell of passing, and 2) He gets brownie points for suggesting it. So in the end, nothing really changes except the good senators reputation amongst a certain constituency. Pure politics.

      --
      try { do() || do_not(); } catch (JediException err) { yoda(err); }
    2. Re:Utah again. by JohnFluxx · · Score: 1

      I would disagree that there isn't a problem. If someone Google's specifically for one company, then should a competitor be able to have the top ad?

    3. Re:Utah again. by k8to · · Score: 2, Insightful

      What about existing trademark law prevents it from being applied here?

      --
      -josh
    4. Re:Utah again. by Bastard+of+Subhumani · · Score: 1

      Mmmm... why not, if they paid more for that slot? As long as the results are unbiased, I don't see a problem that the ads aren't - nobody expects them to be.

      --
      Only three things are certain; death, taxes, and apocryphal quotations - Ben Franklin.
    5. Re:Utah again. by laxpeter · · Score: 1

      Yes.
      It may not be appropriate to have the competitor as the top result, but the top ad should certainly be up for bid.

  11. Dumb Idea, Even Dumber Execution by MaceyHW · · Score: 4, Interesting
    This ridiculous combination of horrendous policy, tortured understanding of technology, and regulatory sophistication boggles the mind. The best part is, rather than attack keyword advertising directly, the law creates an entirely new form of IP, the 'electronic registration mark':

    Specifically, the law creates a new intellectual property right called an "electronic registration mark," defined as a "word, term, or name that represents a business, goods, or a service." . . . Once registered, an infringement occurs if another person "uses an electronic registration mark to cause the delivery or display of an advertisement for a business, goods, or a service: (i) of the same class, as defined in Section 70-3a-308, other than the business, goods, or service of the registrant of the electronic registration mark; or (ii) if that advertisement is likely to cause confusion between the business, goods, or service of the registrant of the electronic registration mark and the business, goods, or service advertised."
    Luckily, the system is so loosely defined and, as TFA points out, directly in conflict with existing federal trademark law that it can't possibly stand. Apparently state legislators in Utah are available on the cheap, because I can't imagine the anti-keyword lobby has deep pockets. Maybe I can get some of this money, if only there were some way to cheaply deliver ads to this small group and only the small group...
    1. Re:Dumb Idea, Even Dumber Execution by Anonymous Coward · · Score: 2, Interesting

      Great, so now somebody can quickly register every commonly purchasable product word (car, automobile, refrigerator, computer, etc.) and get an exclusive on online advertising to Utah internet users. Instant profit!

      As has been pointed out, it won't stand. It can't, because as written it is completely open-ended nonsense.

  12. I'm so torn by Quiet_Desperation · · Score: 3, Funny

    I hate politicians, but I hate advertisers, too. Ack! (head explodes)

  13. Google can cope easily by auroran · · Score: 4, Funny

    They have already proven they can handle themselves with difficult governments.

    First Google China edition
    Now Google Utah edition.

    1. Re:Google can cope easily by tuxicle · · Score: 5, Funny

      Not fair comparing the two:

      Google China: Firewall for 1.2e9 people
      Google Utah: Free adblock for about 5 people?

    2. Re:Google can cope easily by PinkyDead · · Score: 2, Funny

      Those 1.2e9 people are just a fringe group.

      --
      Genesis 1:32 And God typed :wq!
  14. Quick! by Jah-Wren+Ryel · · Score: 4, Funny

    So, who will be first to purchase AdWords for "Dan Eastman?"

    I just googled him and got no advertisements, so looks like he's even cheaper than the average politician!

    --
    When information is power, privacy is freedom.
    1. Re:Quick! by Anonymous Coward · · Score: 1, Funny

      Looking for Dan Eastman?
      Find exactly what you want today.
      www.ebay.com

    2. Re:Quick! by unity100 · · Score: 1

      For that to happen, we first need a wisecrack who has enough time and energy in his/her hands to set up a nice site about him for the keyword ad to land on when clicked.

  15. There is a reason... by stox · · Score: 3, Funny

    Utah is one of the places used to simulate Mars landings.

    --
    "To those who are overly cautious, everything is impossible. "
    1. Re:There is a reason... by Loplin · · Score: 1

      I wonder what would happen if intelligent life were found on Mars.

    2. Re:There is a reason... by Anomolous+Cowturd · · Score: 2, Funny

      The mormons would send missionaries to make it unintelligent again.

      --
      Software patents delenda est.
    3. Re:There is a reason... by Scarletdown · · Score: 1

      They'd get eaten by Arachnids from Klendathu.

      --
      This space unintentionally left blank.
    4. Re:There is a reason... by kennygraham · · Score: 1

      They're infringing on my trademark.

    5. Re:There is a reason... by gfreeman · · Score: 1

      Be careful. If you are in Utah you might not be allowed to say that on the internet.

      I suggest the much safer "Utah is one of the places used to simulate tasty chocolate snack bar landings."

      --
      Ceci n'est pas un sig.
  16. Could be worse by EvanED · · Score: 4, Funny

    Rep. Dan Eastman...believes competitive keyword advertising is the equivalent of corporate identity theft, causing searchers to be (in his words) 'carjacked' and 'shanghaied' by advertisers.

    Well, at least he's not appropriating the name of an entire city to make his point.

  17. Thanks! by Anonymous Coward · · Score: 4, Insightful

    I didn't know that going to google.com was like going to the Oracle at Delphi. A spiritual endevour to commune with raw, unaldulterated universal truth. I was under the horribly mistaken impression that google built, maintained an operated a tool that many people found useful, and all they asked as payment was their users left over attention. That leftover attention then being sold to those who might find such vast quantities of unused attention valuable. Thank you for disabusing me of this notion, and helping me realize that google, is akin to a public service. God forbid that a person going into someone else's place of buisness be subjected to offers from affiliated businesses. I much prefer the Mormon position of people being denied adaquate legal healthcare in a commercial health establishment based on particular whims related to imagined magic.

    1. Re:Thanks! by Anonymous Coward · · Score: 0

      The comment and the law as well as the article said nothing of the sort. Thank you for proving that there are a bunch of losers out there that just don't get it. BTW, the post didn't say anything about whether it was a good idea or not. Read the fucking article the post AC.

    2. Re:Thanks! by paesano · · Score: 2, Insightful

      "I much prefer the Mormon position of people being denied adaquate legal healthcare in a commercial health establishment based on particular whims related to imagined magic."

      How can you expect reasonable people to accept your opinion on anything when you spew such uninformed, bigoted nonsense. Apparently, you know absolutely nothing about Mormon attitudes on health care, but yet you feel the need to comment on it. I can hear the snickers of thousands and thousands of Mormon doctors, nurses, and other medical professionals. That comment is right up there with other gems such as "Mormons have horns" and "Mormons aren't allowed to dance." Come visit LDS Hospital, the University of Utah Medical Center, or the Huntsman Cancer Institute sometime. You'll see lots of Mormon doctors and patients. If you are referring to a certain high profile incident in the news a few years ago, just remember that the doctors on the other side of the argument were most likely Mormons (as a high percentage of doctors in Utah are Mormons).

    3. Re:Thanks! by networkBoy · · Score: 4, Insightful

      Wait...
      They do have horns though, right?

      On a more serious note, is this even enforceable? I mean my server is not in Utah... That or is Google going to simply de-list Utah and its businesses?
      -nB

      --
      whois gawk date unzip strip find touch finger mount join nice man top fsck grep eject more yes exit umount sleep dump
    4. Re:Thanks! by Anonymous Coward · · Score: 0

      "I much prefer the Mormon position of people being denied adaquate legal healthcare in a commercial health establishment based on particular whims related to imagined magic"

      I don't know how you came to be modded insightful, this comment has no factual or historical basis. Yes the politicians in Utah are retards, but I know in the ballpark of 100 practitioners of the LDS faith and I have never known a one of them to forgo actual medical treatment in favor of spiritual healing. I am myself a diabetic, and a "mormon" and though I feel quite as I imagine anyone of faith feels that my faith has aided me with my ailment, I have never refused the aid of medical treatment. I think that you have us confused with Scientology. Simple fact of the matter is that all the major medical breakthroughs of the University of Utah, the first class children's care at Primary Children's Hospital, and the outstanding Huntsman Cancer Centers aside... Utah has amazing health care, and an amazingly clean living and healthy populace. It's sad really, because one day Utah will get rid of it's horribly misinformed idiocracy and you'll still be a horrible and misinformed idiot.
    5. Re:Thanks! by dogmatixpsych · · Score: 0, Redundant

      "I much prefer the Mormon position of people being denied adaquate [sic] legal healthcare in a commercial health establishment based on particular whims related to imagined magic."

      What in the world are you talking about? I think you're confusing Mormons with some other religious group (like Jehovah's Witnesses) (if I understand what you're trying to say, which I'm not sure I do because it really doesn't make any sense).

    6. Re:Thanks! by Anonymous Coward · · Score: 0

      "I much prefer the Mormon position of people being denied adaquate legal healthcare in a commercial health establishment based on particular whims related to imagined magic" ... I think that you have us confused with Scientology. ... I think you have Scientology confused with Christian Scientists.
    7. Re:Thanks! by darthyoshiboy · · Score: 1, Informative
      I forgot to login when I posted before...

      "I much prefer the Mormon position of people being denied adaquate legal healthcare in a commercial health establishment based on particular whims related to imagined magic"
      I don't know how you came to be modded insightful, this comment has no factual or historical basis. The "Mormon" church holds no such position. Yes, the politicians in Utah are retards, but I know in the ballpark of 100 practitioners of the LDS faith personally and I have never known a one of them to forgo actual medical treatment in favor of spiritual healing. I am myself a diabetic, and a "Mormon" and though I feel quite as I imagine anyone of faith feels that my faith has aided me with my ailment, I have never refused the aid of medical treatment, or been denied treatment based on my religion. I think that you have us confused with Scientology. Simple fact of the matter is that all the major medical breakthroughs of the University of Utah, the first class children's care at Primary Children's Hospital, and the outstanding Huntsman Cancer Centers aside... Utah has amazing health care, and an amazingly clean living and healthy populace. It's sad really, because one day Utah will get rid of it's horribly misinformed idiocracy and you'll still be a horrible and misinformed idiot.
    8. Re:Thanks! by KlomDark · · Score: 0, Troll

      Mormon? Moron? Ah, what's one letter?

      Fucking Jesus in a UFO throwing out three dollar bills. You are all in a retard cult.

    9. Re:Thanks! by swv3752 · · Score: 1

      If a search engine does not have a facility in Utah, then it is probably unenforceable. If Google, or another search engine wants to make a statement, they could announce publicly that do to a restraining legal situation, they will not move into Utah. It would send a loud message to any other states that might consider passing such a law.

      Even if they do, a number of items in the U.S. Constitution presumably invalidate it. IANAL, but others have commented on the 1st Admendment and the commerce clause. I am not familiar with the Utah Constituition, but would not be surprised if it has clauses that would override this law.

      --
      Just a Tuna in the Sea of Life
    10. Re:Thanks! by Anonymous Coward · · Score: 0

      The Oracle at Delphi received tribute when she gave predictions. She did not work for free. Among other things, patrons had to feed her. There is no such thing as something for nothing!

    11. Re:Thanks! by greed · · Score: 1

      I didn't know that going to google.com was like going to the Oracle at Delphi.

      I know people who think that. Well, one person, anyway. He doesn't care how Google actually works, explaining "keyword search" and link-relevance gets an "I don't care, it should show me what I want". With your example, he would want the "Oracle at Delphi Visitor's Guide", and anything about the Oracle database or competing visionaries would really piss him off.

      Fortunately, I don't care about people who don't want to understand something, yet think that something should understand them. It's a two-way street.

    12. Re:Thanks! by Penguinisto · · Score: 0, Troll
      As a former Utahn, and a non-mormon, I can back your statement up. I sincerely doubt the AC you replied to know WTF he is even thinking of talking about.

      If the AC was instead trying to paint it as "gentiles" (the LDS term) being given inadequate medical care due to the predominant religion of the doctors and staff, he's still full of shit. I've had zero problems with obtaining solid, professional health care at any IHC facility (Intermountain Health Care is the non-profit institute which owns LDS Hospital among many others), or any other medical establishment that I cared to go to while living in Salt Lake City. Also, my s/o had to have surgery done at Huntsman Cancer Center last year due to suspicion of a lymph node tumor (turned out to be benign). She's about as Mormon as I am (roughly about as Mormon as The Pope would be), and we experienced nothing but the highest standards in care and in staff/patient relations.

      I got plenty of valid complaints about LDS domination in Utah (e.g. practically tearing apart downtown SLC and nearby Sugarhouse for *cough*money-grab*cough*- development projects), but medical care and professionalism is certainly not one of those complaints.

      /P

      --
      Quo usque tandem abutere, Nimbus, patientia nostra?
    13. Re:Thanks! by sadler121 · · Score: 1

      I didn't know that going to google.com was like going to the Prophet at Salt Lake City.

      There, I fixed that for you.
    14. Re:Thanks! by Anonymous Coward · · Score: 0

      I think that you have us confused with Scientology.

      You're probably half right about the GP post. But I think you might also have Scientology confused with Christian Science. Christian Science is known to prefer prayer over modern medicine.

      Scientology has its own weirdnesses (like the obsession against psychiatry), but to the best of my knowledge, they do accept most modern healthcare.

    15. Re:Thanks! by Anonymous Coward · · Score: 0

      The morman church believes that all pharmacists everywhere should be able to refuse contraceptives in any circumstance. That's a fact. The offical Mormon position is that they are opposed to people having affordable convienent health care. Don't like it? Me neither, but the truth is like that.

    16. Re:Thanks! by Anonymous Coward · · Score: 0

      The official position of the mormon church is that pharmacists should be allowed to refuse people over the counter contraceptives, as well as prescribed medication. That's health care. And the Mormons as a religion, are against it. That's a fact. They think that they should determine what health care access people who might not have other choices should have on the basis of imagined magic invented in upstate New York. It's a doctrine of poverty, and tyranny. The Rx for this, as prescribed in writtings the ushered in the birth of the Republic I hold dear, is violent bloody action. Once more, it's not so different from early puritanical thoughts on healthcare in general. That health care at all was a subversion of God's will, and evil. They were wrong then. They're wrong now. History will reveal both they and you as the fools you undeniably are. It's a shame the rest of us are too generous to enforce their own designs upon them. Indeed in a short period of time, their numbers and influence would be small as their preportion of wisdom. What a wonderful world that would be.

    17. Re:Thanks! by mlemley · · Score: 1

      The Utah law applies to any ad that can be viewed in Utah. In short, any ad anywhere on the Internet.

    18. Re:Thanks! by Anonymous Coward · · Score: 0

      .... what are you babbling on about?

      Seriously you shouldn't rant about subjects you obviously have no knowledge about. Why don't I take a moment and inform you. The only official position the Mormon Church has on anything medical has to do with abortion: not prescription medicine, not even contraceptives (though you wouldn't know it from their adverage family size), only abortions. I'm not about to go in to whether their position is right or wrong, only that they have one. And their position on abortion isn't different from many other religious denominations so this really shouldn't be much of a surprise. In fact the Mormon Church teaches that one should get medical help when it is need. God didn't give us a brain so we could sit around and wait for him to heal us.

      But what I am really wondering is what this has to do with keyword advertising?

  18. My two explanations by michaelmalak · · Score: 5, Insightful
    This is so obviously wrong the reasons it is wrong may not be obvious, so here is my attempt at three concise explanations:
    1. Old-fashioned thinking says that Google is the new newspaper. This is wrong. It's the new concierge. If you go to a hotel and ask the concierge for reservations to Morton's and he says, "ah, but here is a better steakhouse that my buddy runs" -- can you imagine that being illegal?
    2. Old-fashioned thinking says that the world is hierarchical. That's just post-Aristotle Western thinking. According to this new Utah law, if you want to find competitors to Jiffy Lube, you must first identify the superclass or super superclass (species and genus, respectively, in Aristotalean terms) and type that into the search engine. Typing in a specimen (i.e. Jiffy Lube) to find siblings is called associative lookup in computer science parlance. I'm wondering when the law is coming that bans content addressable memory.
    3. Old-fashioned thinking says that there is a bright line between paid and unpaid search engine placement. Even if an advertiser is not paying for Google AdWords, you know they're paying for search engine optimization -- just not directly to Google. Will SEO be the next thing made illegal, since it is a form of advertising that has no explicit "this message paid for by..." message? And if not, do we prefer SEO (i.e. Google spam pages) to AdWords?
    1. Re:My two explanations by Austerity+Empowers · · Score: 1

      4) He's trying for the republican ticket in '08. I think he just might get it, too.

    2. Re:My two explanations by rm999 · · Score: 1

      "If you go to a hotel and ask the concierge for reservations to Morton's and he says, "ah, but here is a better steakhouse that my buddy runs" -- can you imagine that being illegal?"

      Google isn't doing that, Google is saying "hey go to Frank's" because Frank paid them 50 cents to tell you that. It may not be illegal, but it is arguably unethical.

    3. Re:My two explanations by Rakishi · · Score: 4, Insightful

      Then someone should tell that to the people who've been printing phone books for the last few decades. Or have you never actually opened up a nice thick paper phone book with its orgy of keyword based advertisements?

    4. Re:My two explanations by arivanov · · Score: 1

      You are operating under the presumption that "the buddy" runs the stakehouse. In reality, the concierge gets a cut and it is not a buddy. It is a commercial relationship. Especially if you replace a few letters in "stakehouse" to get the actual customer request. That is if the customer has forgotten to wink.

      --
      Baker's Law: Misery no longer loves company. Nowadays it insists on it
      http://www.sigsegv.cx/
    5. Re:My two explanations by jimmydevice · · Score: 1

      You totaled a perfectly great joke by explaining it.
      Silly person!

    6. Re:My two explanations by Anonymous Coward · · Score: 0

      Ahh yes, the Yellow pages. See those are different from the white pages. In the yeloow pages, you look up "car dealer" and there you find your car dealers and keyword advertisement. What this Utah guy is complaining about is if you opened the white pages and looked up "BMW" and on the page where the dealers are listed there are 13 adds for "Mazda".

    7. Re:My two explanations by Anonymous Coward · · Score: 1, Insightful
      1. The concierge in your senario is not being paid. A more appropriate example would be if (as someone else pointed out) the concierge calls up his "buddy" and makes the reservations and that buddy pays him.

      2. This law, from what I've gathered, isn't saying that if you google "Jiffy Lube" then no competitors can come up in the search results, it's just saying they can't come up in the keyword ads. So your associative lookup is all good.

      3. Old fashioned thinking also says that a trademark is something that one company can own. I know IP is not so highly regarded here on /. but it is something respected in the real world. A company should be able to protect it's trademarked name in advertising.

    8. Re:My two explanations by Scarletdown · · Score: 1

      This law, from what I've gathered, isn't saying that if you google "Jiffy Lube" then no competitors can come up in the search results, it's just saying they can't come up in the keyword ads. So your associative lookup is all good.


      So does this mean that in Utah, a company like Newegg can't come up in keyword ads brought on by a search for AMD, or Asus, or nVidia, or any other products that they sell?

      --
      This space unintentionally left blank.
    9. Re:My two explanations by Telvin_3d · · Score: 3, Insightful

      Yeah, but then again Google has never claimed to be the white pages. For that matter, their stated business model of making money off of people looking things up sounds a lot more like the yellow pages to me. Just because a legislator in Utah has decided that Google should act like public service/reference manual doesn't make it so.

    10. Re:My two explanations by thetroll123 · · Score: 1

      Yes... but when I select an entry, I expect the address and phone number to relate to that entry. If the entry for John's Computer Emporium has the address and contact details for a competitor because the competitor paid the phonebook company to change them, that would be mildly irritating.

    11. Re:My two explanations by civilizedINTENSITY · · Score: 1

      But in our scenario, the "entry for John's Computer Emporium has the address and contact details for"... John's Computer Emporium. There is just an advertisement next to it for Apple Computer (that is marked as an advertisement).

    12. Re:My two explanations by civilizedINTENSITY · · Score: 1

      Yes, *if* Newegg has paid for "Newegg" to be on Utah's protection list. Note: it doesn't seem to need to be a trademark. So I could buy Utah protection for words for which I couldn't get a Trademark.

    13. Re:My two explanations by pwainwright · · Score: 1

      Think of the internet as a "virtual world", and the search engine as a tool for "navigation". You start off to go to "Joe's motors", and meanwhile you find "Bob's motors" next door. What's wrong with that?

      By the Utah logic, no two car dealers should ever be adjacent. Once Joe sets up shop, he owns the street.

      This is quite at odds with the real world, where we find whole quarters devoted to a particular trade - because that arrangement is much more convenient for the trader and the consumer alike.

  19. Oooh, Conspiracy Theory! by QuantumG · · Score: 1

    Maybe Microsoft has decided to use lobbying to make Google's business model illegal, that way they don't have to compete with them on their home turf!

    Or, ya know, not.

    --
    How we know is more important than what we know.
  20. Parochial retards. by Ralph+Spoilsport · · Score: 0, Troll
    As if some two bit dumbass from the middle of nowhere can make a law that matters to a some company in Finland.

    When will these dorks ever get a clue?

    RS

    --
    Shoes for Industry. Shoes for the Dead.
    1. Re:Parochial retards. by Anomolous+Cowturd · · Score: 3, Funny

      You know what they say... regulating the internet is like teaching a pig to sing - it wastes your time and annoys the internet.

      --
      Software patents delenda est.
    2. Re:Parochial retards. by Tim+C · · Score: 1

      You're right, it doesn't matter at all to a company in Finland.

      It does matter to a company doing business in Utah though. All they're saying in effect is "We don't like this, so you're not going to do it in our jurisdiction." The fact that they can't stop you from doing it outside their jurisdiction is pretty much irrelevant; it's the principle of the thing that matters to them.

      Not that I agree with them, but anyone who does nothing about something they dislike simply because they can't change the whole world on their own is part of the problem (whatever that problem is).

    3. Re:Parochial retards. by Ralph+Spoilsport · · Score: 1
      I think I'm being troll baited. What I said was strongly stated, but hardly trolling. This is beginning to piss me off...

      RS

      --
      Shoes for Industry. Shoes for the Dead.
  21. This isn't much of a surprise by ElForesto · · Score: 3, Interesting

    ... at least for those of us living here in Utah. They've caught a bit of flak from members of the Bloghive in these parts, especially with the hackjob responses they've got going on. Of course, these are the same guys who tried to get a special E911 tax on VoIP and almost passed statewide franchise agreements, so you've got to know they're not entirely with it.

    --
    There is a difference between "insightful" and "inciteful" other than spelling.
  22. Targeted Ads by ffejie · · Score: 1

    I sure hope they stop targeting ads all-together. I would hate to be watching a baseball game and see ads for merchandise or tickets. I'd much rather see ads for something completely random like American Idol or adult videos.

    --
    Disagreeing with me does not mean you get to mod me troll.
  23. What did you expect? by novalogic · · Score: 4, Funny

    Someone put an Adword in on google for "Douchebag" and it linked to http://www.daneastman.com/

    --
    --
  24. Of course! by airencracken · · Score: 1, Funny

    The law is supposed to help relieve the congestion in the tubes. As you all know the ads can clog the tubes like nobody's business.

    --
    Hell is other people - Jean-Paul Sartre
  25. Re:Follow the money to here... by Technician · · Score: 5, Interesting

    Which campaign donor paid for this, or which Mormon edict is behind it? It's obviously one or the other.

    I think you might be onto something here.. It looks like follow the money. Now if I can find some data on the new registery mentioned in the article and who profits...

    Snipped from the article....

    Owners of eligible words can register the terms in a new registry by paying a nominal fee.

    --
    The truth shall set you free!
  26. No, they won't have to filter by Anonymous Coward · · Score: 1, Insightful

    If your adserver is not located in utah, then you don't have to filter jack shit. Interstate trade is federally regulated.

  27. Analogy? by lilomar · · Score: 1

    causing searchers to be (in his words) 'carjacked' Is that an implied car analogy?

    --
    The creator of this post (Jacob Smith) hereby releases it, and all of his other posts, into the public domain.
  28. Send me to hell or salt lake city by Anonymous Coward · · Score: 0

    If he cares so much about business being shanghaied online why doesn't he put his energies into doing something about a real problem such as domain squatting.

    I'm trying to think of a reason why the trademark regime isn't sufficient to deal with any "confusion" issues and I've got nothing. I suspect his confusion is actually related to being a total idiot.

  29. Give em a switch by Anonymous Coward · · Score: 0

    I say give the good people of Utah a 48 port switch. That should cover the next 100 years of growth in Utah. Also since all their PC's will be connected to 1 switch; they can boast speeds of a 100 meg; tell em' it is the new internet. They won't get adware, received unsolicited emails, Keyword Advertising, etc.

    I think this will make Utah and the rest of the world quite happy. However, I will miss their news blurbs on slashdot.

  30. Interstate commerce by iamacat · · Score: 2, Insightful

    It has been horribly overused and corrupted, but surely laws pertaining to Internet have to be decided on national or, better, international level. With 50 states passing conflicting laws, soon no employee of a tech company will be able to travel across state lines without risk of arrest.

  31. bullshit by nanosquid · · Score: 4, Insightful

    The Utah legislators are confusing trademarks with owning a word. The purpose of a trademark is to identify a product uniquely, not to give a company control of a word.

    Advertising a competing product when potential customers search for a trademark is exactly what trademarks were supposed to accomplish.

    1. Re:bullshit by Brickwall · · Score: 4, Insightful
      Advertising a competing product when potential customers search for a trademark is exactly what trademarks were supposed to accomplish.

      How the heck did this get modded informative? Trademarks were established so that the time and effort a company spends establishing its brand won't get hijacked by someone offering a substandard product with the same name. How useful would it be if you went to the store to get "Aspirin", and there were 10 different versions with the same name, but half of them were weaker and less effective products? Yes, you can always read the ingredients but look at a can of generic corn vs., say, Del Monte. I've found through experience that the Del Monte version is always crisper and sweeter (meaning it was probably canned more quickly from fresher corn) than the generic version. However, both labels will read "corn, water, salt". If the generic maker was able to copy Del Monte's tradename, buying canned corn would be a crapshoot.

      Now, you may say "canned corn, big deal", but what if the "Michelin" tires you paid for were actually retreads or substandard tires? Not only do you get ripped off by paying the premium price, but I don't really want to risk a blowout at 60 mph.

      There is a ton of marketing research - from both ad firms and university professors - that shows that brand names are useful to consumers. The brand provides information and assurance about a certain level of consistency and quality to the consumer. For example, having tried Hunt's, Aylmer, and generic ketchup, I'll stick to Heinz. I have tried some generic products (e.g. hot dogs - for some reason I have food on the brain tonight!) that I find perfectly acceptable to their brand name versions. Here's another - I take a generic version of metformin to help control my diabetes; it's less than half the price of the brand name version, and it works perfectly well. But I've also tried many generic products (rough toilet paper, inferior laundry detergent, lousy frozen food to name a few) that were completely disappointing.

      But those are inexpensive products where the cost of testing them is a few bucks. When I upgrade to an HDTV, it's going to be a Toshiba or Sony or Samsung or LG; it's not going to be an Avanti. When I spend $2,000, I want the assurance of a brand name (quality, warranty, likelihood the maker will be around in five years).

      That's what brand names are supposed to accomplish, not to make it easier for competitors. Sheesh!

      --
      What was once true, is no longer so
    2. Re:bullshit by asninn · · Score: 3, Insightful

      Really? I thought the purpose of trademarks was to allow you to build a brand identity without people freeloading off of your good name - for example, if you create a new drink and call it, oh, "Coca-Cola", then others aren't allowed to create cheap/inferior versions and also calling them "Coca-Cola" in order to trick people into thinking that what they're buying is your product, thus hurting your business when those people are dissatisfied with the drink's quality.

      Of course that doesn't mean that advertising competing products when people search for trademarked names should be illegal (in fact, the very idea that it should be is so whacky that I'm not surprised that this is from Utah of all places), but I don't think being able to advertise competing products is the *purpose* of trademarks or the reason why they were created.

      --
      butter the donkey
    3. Re:bullshit by Alioth · · Score: 1

      Ironically, if you go to the store looking for aspirin, you WILL find ten different products calling themselves 'aspirin'! In the United States, aspirin has not been a protected trademark for the best part of a century.

    4. Re:bullshit by cpt+kangarooski · · Score: 3, Informative

      Well, partially, but the other big reason to have trademarks is to protect consumers. If you go to the store to get corn, and the various sources (i.e. businesses) from which the corn comes are identified -- Del Monte, Green Giant, etc. -- then you can expect that all corn with a particular trademark on it always comes from the same source, and will have basically consistent quality levels (whether good or bad). Other people cannot label their corn as coming from one of their competitors. By enforcing trademark protections, consumers can avoid being tricked in the marketplace.

      But even if you want to discourage one business freeloading off of the commercial reputation that another business has laboriously established, and even if you want to ensure that like-branded goods are of like quality so that consumer expectations will be met, this does not mean that competitors cannot use each others' trademarks under the right circumstances! This is still a stupid law in that it is tragically short-sighted.

      For example, suppose I grow corn, and unlike my competitors, I still use the time-tested method of waiting to harvest until I can rent an elephant and verify that the corn reaches eye-height. It is not an infringement or dilution for me to advertise that I do this and that my competitors, who I mention by name, do not. You see this all the time in product comparisons where actual products are mentioned instead of silly workarounds like 'Brand X' or whatever. It's called a nominative use, and it is legal.

      But apparently not under this law! Utah doesn't think that if someone searches for Del Monte that Green Giant cannot leap into the fray and claim (if it's true) that their corn is better. Likewise, a grocery store can't advertise that they carry Del Monte, which is kind of important given that they don't seem to distribute directly from the canning plant to the dinner table. That's another nominative use.

      There may also be difficulties with trademark fair use (which is a confusingly named but totally separate doctrine from the more well-known copyright fair use doctrine) which permits everyone to use words which happen to be trademarks in their non-trademarked capacity. For example, Apple is a trademark for computers, but apple is not a trademark for the fruit of the same name. If you search for 'apple,' and Google ignores case as pretty much everyone on the Internet must, then there's nothing wrong with the apple farmers buying up all the ads. But would this be allowed under this law? I'd be worried about it, and that alone isn't very good. Particularly given that if everyone passes or doesn't pass, their own version of this, it creates a patchwork of regulation and now I have to check all over the place.

      Frankly, aside from not surviving on its merits, I predict that the Interstate Commerce Clause will kill this in court since it makes it too difficult for businesses to engage in commerce nationwide. If people really want this -- and I think it's not a very good idea -- then it would be more appropriate to get Congress to do it. States should not.

      --
      -- This and all my posts are in the public domain. I am a lawyer. I am not your lawyer, and this is not legal advice.
    5. Re:bullshit by civilizedINTENSITY · · Score: 1

      No, Trademarks were not enacted for the purposes of business, but rather for the purposes of consumers. Trademarks are a way of making it easier for consumers to identify products. Insofar as Trademarks help consumers, then Trademarks do provide their intended function. This is actually an attempt to hijack consumer rights.

    6. Re:bullshit by civilizedINTENSITY · · Score: 1

      Yes, accept that "allow you to build a brand identity" is a side effect, the *purpose* is to prevent others from "trick(ing) people into thinking that what they're buying is your product". Targeted competitive advertising doesn't confuse people as to product.

    7. Re:bullshit by nanosquid · · Score: 1

      But those are inexpensive products where the cost of testing them is a few bucks. When I upgrade to an HDTV, it's going to be a Toshiba or Sony or Samsung or LG; it's not going to be an Avanti. When I spend $2,000, I want the assurance of a brand name (quality, warranty, likelihood the maker will be around in five years).

      Of course, that is the purpose of trademarks.

      Now: how is returning an ad by Avanti in response to a search for "Samsung" going to diminish that assurance? Are you somehow too stupid to figure out that an ad that says "Avanti TVs" is actually for Avanti TVs?

    8. Re:bullshit by nanosquid · · Score: 1

      You're basically saying the same thing as me in terms of what people can do, but you're wrong on the motivation. The purpose of trademarks is to protect buyers, not to help companies. Brand identity and good names are simply the incentives for companies to maintain their trademarks.

  32. Brightside... by lordsid · · Score: 1

    I don't really see the Series of Tubes missing Utah. They are welcome to create their own Series of Tubes without keywords.

    I know I'm not going to miss them.

    --
    IMAGE VERIFICATION IS EVIL!
  33. Wait a minute...! by pookemon · · Score: 2, Funny

    Utah has the Internet? When did that happen... ;)

    --
    dnuof eruc rof aixelsid
    1. Re:Wait a minute...! by AmigaHeretic · · Score: 1

      >>Utah has the Internet? 2 copies of it even. You know, because they believe in Jesus twice there.

    2. Re:Wait a minute...! by pookemon · · Score: 1

      That's alotta pipes!... (Re: Sig. I've still got my A1200 floating around somewhere...)

      --
      dnuof eruc rof aixelsid
    3. Re:Wait a minute...! by Kakurenbo+Shogun · · Score: 1, Informative

      Utah has the Internet? When did that happen... ;)

      I think it was a while before they were honored for having the best state government web portal in the US by the Center for Digital Government. Sure, Utah has some beautiful wilderness areas, including numerous well-known national parks like Arches National Park, Bryce Canyon, Zion National Park, part of Grand Canyon National Park, etc.; great rock climbing, skiing, and a lot more stuff like that, but there's plenty of high-tech there too -- perhaps you've heard of Novell, WordPerfect, Iomega, AuthorizeNet...?

      Seriously, who's the dope who wasted their moderator points modding the parent post "funny"? Oh yeah, this is Slashdot.

      --
      Convert RSS to HTML - integrate webfeeds into your website
  34. Utah??? ban advertising?? by aaronoaxaca · · Score: 0

    Isn't advertising what America is all about these days? Crazy desert people..

    --
    Aaron Miller

    Aaron Miller Computers

  35. Because illiterate tools are what /. is all about: by Anonymous Coward · · Score: 4, Insightful

    "Specifically, the law creates a new intellectual property right called an "electronic registration mark," defined as a "word, term, or name that represents a business, goods, or a service."

    This is a law which hopes to prevent businesses, especially those who made a useful tool to aggregate left over attention, from telling interested people about competing offers and businesses. This law is quitiscentially unAmerican in the sense that it's opposed to the free exchange of ideas, and to obtaining a competative advantage. It's positively feudal, and anyone who for a moment entertains a notion of legitimacy of such a law should be shot with a musket. Think of what the people get, the for the low low price of momentary curiosity which they may or may not act on a free useful tool, rather a variety of them, and a snap-shot of competing offers. The public domain of ideas belongs, wait for it you malignant asshat, the PUBLIC. Considering the fantastic deal the public is getting, via free sweet tools, ceeding yet another area of the public market place of ideas to dipshits that appearently give money to Mormon whores (the bad kind), those dipshits owe us all one motherfucking assload of everlasting awesome. A cure for cancer, cheap fusion power, something really magnificent for a new dominion over what we already collectively own: The knowledge that Plumber Bob is a plumber, and Dan's Plumbing offers the same services, maybe better, and maybe at better prices.

    Ignorance is not a virtue, and the idea that a privaleged few should be able to force it on the larger world is truly insane.

  36. No, you miss the point by kripkenstein · · Score: 5, Insightful

    Because God knows that if I'm searching for "New Cars" I damn sure don't want to see any advertisements about car dealerships, finance companies, or anythign like that.
    No, that isn't the issue at all. You have apparently not bothered to read TFA (I know, I must be new here). Keyword advertising is 100% legal after this bill; anyone and everyone can advertise using keywords like "New Cars". No problem there.

    The issue the Utah legislators are against is (the following example is fictitious) Sony buying keyword advertisements for the "XBOX" keyword - in hopes of getting them to buy PS3s instead. The idea behind the law is that, in this example, Microsoft own the XBOX trademark, and by Sony buying ads for "XBOX", they are 'benefiting from another person's trademark'. Or something like that. To be more specific, it might be the case the Sony pay more, and people typing "XBOX" see ads for Sony, and not Microsoft. The legislators see that as "hijacking a trademark".

    Now, this is an interesting issue. In essence, this is a case of one entity making use of anothers' trademark for profit. Which does seem a little 'off', at least if you value trademarks (I do, and I disvalue copyright and patents, at least in their current incarnation in the US). However, as pointed out in the past, the real issue isn't what is 'fair', but what is possible. Implementing this law is a lesson in futility. In other words, Utah don't get it. But they are not the complete morons implied by most people's reaction to the Slashdot title for this story.
    1. Re:No, you miss the point by demeteloaf · · Score: 1

      The issue the Utah legislators are against is (the following example is fictitious) Sony buying keyword advertisements for the "XBOX" keyword - in hopes of getting them to buy PS3s instead. The idea behind the law is that, in this example, Microsoft own the XBOX trademark, and by Sony buying ads for "XBOX", they are 'benefiting from another person's trademark'. Or something like that. To be more specific, it might be the case the Sony pay more, and people typing "XBOX" see ads for Sony, and not Microsoft. The legislators see that as "hijacking a trademark".

      One of the major problems that i see with that is what happens when trademarks become so closely associated with the product that people refer to the product by the trademark. I know a number of people who xerox a document, get a kleenex to blow their nose, or go to the park to play catch with a frisbee. (all of the bolded words are trademarks of a particular company, although many people use them to refer to the generic object.)

      If i search the internet for frisbees, should Wham-O be the only ones allowed to advertise on that page? I think that's taking things slightly too far.
      --
      If there's anything more important than my ego around, i want it caught and shot now.
    2. Re:No, you miss the point by kripkenstein · · Score: 1

      Xerox and Kleenex are in fact examples of genericide. The law has provisions for dealing with cases such as you mention, when a trademark becomes a name for an entire category of products. I'm not saying there is a perfect solution, or that the law is simple, but it is aware of the issue you raise, and attempts to deal with it. This issue appears in 'normal' trademark law, not just the internet aspects of it.

    3. Re:No, you miss the point by Tony+Hoyle · · Score: 2, Interesting

      The issue the Utah legislators are against is (the following example is fictitious) Sony buying keyword advertisements for the "XBOX" keyword - in hopes of getting them to buy PS3s instead. The idea behind the law is that, in this example, Microsoft own the XBOX trademark, and by Sony buying ads for "XBOX", they are 'benefiting from another person's trademark'. Or something like that. To be more specific, it might be the case the Sony pay more, and people typing "XBOX" see ads for Sony, and not Microsoft. The legislators see that as "hijacking a trademark".

      No. It's called 'advertising'.

      Nothing wrong with it at all. In fact it happens already. Type 'xbox' and the first advertising link on the right I got was 'PS3 only £379 bargain'.

    4. Re:No, you miss the point by dpiven · · Score: 0, Flamebait
      But they are not the complete morons implied by most people's reaction to the Slashdot title for this story.


      However, the combined cumulative effects of incestuous polygamy and living downwind from Dugway Proving Ground are beginning to exhibit themselves with a vengeance.

      Aren't there already laws against unfair use of someone else's trademark? It strikes me that what this law may end up doing is making it illegal to say "My patented widget will turn your XBOX into a 100% effective chick magnet", even if that statement is 100% factual. There's got to be some existing legal argument why advertisers all over Known Space are not allowed to place the word "super" next to the word "bowl", even if the use of those two words is not even remotely infringing.

    5. Re:No, you miss the point by dhasenan · · Score: 1

      The real questions are, why is trademark insufficient? And why is Utah concerned with trademark issues when trademarks are a federal issue in the US?

    6. Re:No, you miss the point by Scratch-O-Matic · · Score: 1

      I didn't RTFA and don't really care much about this issue (I find the practice annoying, but I doubt it should be illegal, leaving me on the fence,) but I wonder how these legislators feel about the decades-old practice of selling cheap knockoffs out of stands with signs like "compare to RAYBAN," or "similar to CASIO." I've been seeing those for years.

      --


      Evil is the money of root.
    7. Re:No, you miss the point by l3prador · · Score: 2, Insightful

      Actually, I think the example given in the article about Google already doing this outside of the US and Canada is a pretty good demonstration that this is, in fact, possible:

      Try it yourself. As I write this, if you search for "BMW" at www.google.de -- the German version of Google's site -- you get only ads that are friendly to the car company. If you search for "BMW" on www.google.com -- the U.S. version of the site -- the first ad that appears in the right hand column is for Infiniti. The Trademark Protection Act merely extends the same rights already enjoyed by mark holders throughout the rest of the world to Utah.

      If you haven't read the article, I'd recommend it. This is one of those rare cases when an article is actually well thought-out and well written.

    8. Re:No, you miss the point by psykocrime · · Score: 1
      The issue the Utah legislators are against is (the following example is fictitious) Sony buying keyword advertisements for the "XBOX" keyword - in hopes of getting them to buy PS3s instead. The idea behind the law is that, in this example, Microsoft own the XBOX trademark, and by Sony buying ads for "XBOX", they are 'benefiting from another person's trademark'. Or something like that. To be more specific, it might be the case the Sony pay more, and people typing "XBOX" see ads for Sony, and not Microsoft. The legislators see that as "hijacking a trademark".


      Now, this is an interesting issue. In essence, this is a case of one entity making use of anothers' trademark for profit.


      No, what would be "using their trademark for profit" would be what is already illegal under existing trademark law: manufacturing your own product - which is NOT an XBox - and selling it labeled as an XBox, or something confusingly similar, like XBochs.

      This is just competitive advertising. If I know somebody is looking for info on XBox, why should I not be allowed to pitch my competing product - using it's own (presumably) trademarked name 'PS3' to the consumer? Then the consumer can make an informed choice between the two products.

      --
      // TODO: Insert Cool Sig
    9. Re:No, you miss the point by rgriff59 · · Score: 1

      ...The legislators see that as "hijacking a trademark".

      I see it as contextual advertising. Someone interested in one game system might be interested in other game systems. This is not a situation that requires any new regulation.

      Search engine use is voluntary. I am not required to use Google, MSN, Yahoo or any other particular search engine. I can choose to use one or more as I see fit. If my search for PS3 on MSN leads me only to XBOX links, I'll likely go elsewhere for my search. This is the free market in action. Years ago, I used altavista, but it became less likely to return relevant results, so I switched. It didn't take a state legislature to show me the way. If I find myself troubled with the results returned by Google, I can complain to Google or leave. Both could be effective.

      It the state officials of Utah feel that a regulated search engine is vital to the public interest, and the people of Utah agree, let them create and fund their own search engine which they can control at their own whims. This is far preferable to passing unenforceable legislation attempting to regulate problems which are already the province of existing law. There is no law in the USA that broadly prohibits the mention of a competing product in advertising. Consider the automotive commercials, "gets better mileage than a ..." or "cost 1000's less than a ..." There are however trademark laws, and courts which can interpret and enforce them. Worth noting is that these laws are federal, not state. With this move, Utah is making itself a target for lawsuits by entering into an area where they lack clear jurisdiction. If they really feel the issue is so important, the public's money would be better spent on a workable solution than on escalating litigation. But, if it were my tax dollars being spent, I'd be on the side of staying out of it completely.

    10. Re:No, you miss the point by iowaporter · · Score: 1

      When I am in an unfamiliar city and want some fast-food, all I need to do is look for the golden arches towering above the city. I don't necessarily want McDonald's, but I know that there will probably be a Burger King or Arby's nestled in nearby. That is what happens when your brand becomes synonymous with the category. Similarly, a standard search of "Microsoft Word" will produce results from sites that include the text "better than Microsoft Word" or "alternative to Microsoft Word." The only reason that Utah can get away with this law, is because it is one area in which this type of thing can be regulated. Google is a fixed entity with a fixed product. However, the same issue still exists in a hundred different unregulated ways. Good luck, Utah.

    11. Re:No, you miss the point by shoemilk · · Score: 1

      It really sucked that time in Scrabble when I thought I was going to get a triple word score plus the 7 letter bonus with the word "Kleenex" and then my step-dad killed it with a challenge that it's a proper noun...

  37. In Denmark... by Anonymous Coward · · Score: 1, Interesting

    In Denmark it is illegal to use company names and other trademarked names for adwords. Only generic words can be used.

    1. Re:In Denmark... by Anonymous Coward · · Score: 0

      OMG NOOB!

      It's supposed to start with "In Soviet Russia...".

      L2postonslashdot.

  38. Sounds like a trademark law extension by 91degrees · · Score: 1

    Not inherently a bad thing. All depends on whether you feel that others cashing in on your established band is a good thing or not...

  39. Question by Rogerborg · · Score: 1

    Which Utah based business bought this law?

    --
    If you were blocking sigs, you wouldn't have to read this.
    1. Re:Question by dogmatixpsych · · Score: 1

      Google.

      Why does a business have to buy a law? Maybe the legislator used to be in business and maybe he came up with the idea on his own (maybe he didn't but you can't just assume that this is a law a business bought).

    2. Re:Question by Rogerborg · · Score: 1

      you can't just assume that this is a law a business bought

      Au contraire; I just did exactly that.

      --
      If you were blocking sigs, you wouldn't have to read this.
    3. Re:Question by pashdown · · Score: 1

      Unspam, the same people responsible for the ill-conceived Child Email Registry. Seems these people can't come up with a profit model without help from their legislator.

  40. Okay, I think I need a kleenex by Anonymous Coward · · Score: 0

    I xeroxed the document and placed it on your desk.
    I just have google for bandaids.
    By the way, I think I need an aspirin.
    My wife just bought a new brassiere, it looks awesome!
    Anyone know where to buy some dry ice?
    I think I need a kleenex.
    My son just bought a pogo-stick.
    Anyone can recommend a good yo-yo?
    Anyone can FedEx me some durex, I am all out.
    I just got hit in the head by a frisbee.
    I lost my tupperware in the park.
    I just photoshopped this image of Utah.

    http://en.wikipedia.org/wiki/List_of_generic_and_g enericized_trademarks

  41. Google? by Telvin_3d · · Score: 1

    So, has anyone heard anything about Google's response to all this? Or Yahoo's or any other large search engine?

  42. To all you Mormon techies out there... by TheVelvetFlamebait · · Score: 1

    Old-fashioned thinking says that there is a bright line between paid and unpaid search engine placement.
    God does a lot of anti-aliasing to his world.
    --
    You know, there is a difference between trolling and pointing out the flaws in your reasoning. Just saying.
  43. Some types of keyword ads should be stopped by vux984 · · Score: 4, Insightful

    There's keyword advertising, and there's keyword advertising. I don't have an issue with google showing sponsored ads off to the side... but not embedded within the results.

    But the greatest scum of all keyword adverts is in the vein of 'gator' et al, that rewrote webpages and literally embedded ads for competitors right within a businesses own website's content - a least from the end user experience perspective.

    The new 'gator' is that 'intellitext' crap, and frankly its just as bad, perhaps worse because its coming from the website instead of being the result of malware I can remove. (Sure I can generally block intellitext crap with FF using adblock with some effort, but that's beside the point.)

    I hate playing 'dodge the link with my mouse' with 'legitimate' website content, blogs, and so forth. I would support a law that banned that sort of page rewriting to embed advertising links.

    I've never met a user that found those ads anything but annoying. (Especially on older systems where running the javascript and building the popup would take several seconds, like my old G3 ibook, a delay triggered by simply letting the mouse glide over a link by mistake... not click on it, just drift over it)

    1. Re:Some types of keyword ads should be stopped by Anonymous Coward · · Score: 1, Insightful

      I'd disagree: if websites want to make themselves unusable through excessive advertising, it's their funeral and the law shouldn't intervene. However, in the case of Gator / eZula / etc. where the page is being altered by external software, that certainly should be banned. Also, adware should identify itself in all popup ads it produces, so there is no doubt as to the origin of an ad.

    2. Re:Some types of keyword ads should be stopped by Curly · · Score: 1

      "Intellitext" was the last straw that sent me to Firefox's NoScript extension. The web has been a much nicer place since I started using it.

    3. Re:Some types of keyword ads should be stopped by vux984 · · Score: 1

      Its important to distinguish between rewriting to add ads and page rewriting in general. There are a lot of legitimate reasons to want to alter or sanitize web content on the client side, and banning that is inappropriate.

      Gator was intolerable because it was invariably installed surreptitiously, and because it modified pages in a way that virtually no one wanted in the first place.

      Your suggestion about popup ads being required to disclose the fact that its an ad, and disclose its source is a good one.

      But your idea that if websites want to make themselves unusable through excessive advertising its their funeral - I disagree. In the case of TV advertising has reached an absurd level as they run network logos and have ads slide into the lower half of the screen DURING programming so they can promote the next program without using up valuable time during the commercials. As a result TV (and radio, and the internet) seek to become the lowest quality that the customer will bear.

      Frankly I don't want my media experience be defined as being the 'minimum quality experience' that I'll tolerate before just shutting it off. In industries where we have become the PRODUCT not the CUSTOMER relying on market forces is absurd. Here we're treated the same as chickens being trucked around in those tiny cages - given just enough space, food, etc to ensure they can be sold for maximum profit.

      In that sort of scenario government regulation isn't inappropriate. The market, at least from our perspective, is broken. (Of course, from the perspective of the broadcasters/content providers and their advertising customers its working just fine.)

  44. I have nothing of use to add but.. by clickclickdrone · · Score: 0

    Just wanted everyone to know I'm reading this with my mouth open making 'uh?' noises.

    --
    I want a list of atrocities done in your name - Recoil
  45. so.... by Anonymous Coward · · Score: 0

    how much is an "electronic registration mark"
    how much will the state of Utah collect for all of those registrations.

    "Hello? Utah? My name is Joe Internet. I'd like to register some ERMs. Here is the list."

    http://en.wikipedia.org/wiki/List_of_the_world's_l argest_companies

    Haha - now all searches will point to my company.

  46. Re:Can't be by Winckle · · Score: 0, Offtopic

    -1 Funny?

    You cause negative humour.

  47. Hmmmm... now I see by Anonymous Coward · · Score: 0
    From the bill http://custom.statenet.com/amerea/resources.cgi?mo de=show_text&id=ID:UT2007000S236&verid=UT2007000S2 36_20070319_0_E&md5=5da6cfb8e9e5dbb3c6e712a3297f72 bc

    70-3a-502. Use of funds collected under this chapter.

              Any funds collected from the registration of a mark under this chapter or the use of the database in excess of the expense of maintaining the database shall be retained as dedicated credits to be used by the division to:

              (1) promote the registration of electronic registration marks to holders of federal trademarks;

              (2) promote the state as a desirable location for business; and

              (3) provide incentives to businesses considering relocation to the state.
  48. Re:South Park Quote by ari+wins · · Score: 1

    "Dum dum dum dum dum"

    --
    Don't worry if you're a kleptomaniac, you can always take something for it.
  49. Re:Because illiterate tools are what /. is all abo by Firethorn · · Score: 4, Insightful

    By the sound of it, it doesn't actually ban keyword advertising, it just limits a bit.

    Returning Bob's Hardware in a search for 'Dan's Hardware' based off from the word 'hardware' might be ok. 'hardware' is a rather generic word, after all. Walmart buying a link based off of 'Target', 'Sears', or 'K-Mart' would not be.

    Still, I could easily see this law being struck down by a judge with a wide interpretation of the 1st, as long as no actual misrepresentation is made.

    --
    I don't read AC A human right
  50. Re:Follow the money to here... by Anonymous Coward · · Score: 0

    It looks like follow the money.

    A politician acting in self-interest! Stop the presses, this is a first!

    (You're not in the administration business, are you?)

  51. Free Ringtones by rodney+dill · · Score: 2, Interesting

    If you've ever tried to find true "Free Ringtones" you'll probably have an idea of the frustration that lead to this sort of law. It took me along time to identify Audacity 123 software, QualComm Purevoice software, BitPIM software, and a data cable as a means to create real free ringtones for my phone. Virtually every link to free ringtones had you buying a service are getting "free" ringtones only if you signed on to buy others. This is false advertising, and is an area that makes the internet useless. Again that what make the Internet the most useful (powerful search and association capability) brings it to its news for some intended purposes. Just banning the use of the word free in advertising would help. Though this would probably be impossible to implement and enforce.

    --

    Use your head, can't you, use your head,
    You're on earth, there's no cure for that
    - S. Beckett
    1. Re:Free Ringtones by Tony+Hoyle · · Score: 1

      Own up you were searching for 'Free Porn' weren't you ;)

      Such problems are issues with the way google rates pages not something that needs legislation.

    2. Re:Free Ringtones by rodney+dill · · Score: 1

      Well the free Pr0n would be a lot easier to browse too if it weren't for all the sites that wanted you to pay for it. ...and all those d**n pop up windows. grrrr.....

      :)

      --

      Use your head, can't you, use your head,
      You're on earth, there's no cure for that
      - S. Beckett
  52. The Utah Google Fund by Alpha232 · · Score: 2, Interesting

    Otherwise known as the UGF, will be setup via Google Checkout. In order for Utah visitors to see search results provided by google or pages where ad revenue is generated via Google Adwords, the user must pay the amount that would have been generated if the ads could have been shown in addition to a $0.75 processing fee per transaction. Visitors looking to save money may Pre-Fund in a minimum amount of $25 with only one $0.75 fee being charged for the transaction, when the balance goes below $1.00, your account will be automatically funded for an additional $25 plus $0.75 transaction fee.

    Adsense customers may also setup a Utah Free Zone where the Adsense is not generated for Utah visitors but the loss of revenue is charged to the web host, Utah Restricted Zone where the Adsense javascript will prevent any Utah visitors from viewing the content and optionally Utah Pay Zones where users are required to subscribe in order to view content and the javascript will redirect them to the proper signup/payment page at the rates set by the webmater.

    Thank you Utah for opening up new business models and revenue streams at the expense of your residents!

    1. Re:The Utah Google Fund by Anonymous Coward · · Score: 0

      I don't give a crap about the potential hardship this might MIGHT cause advertisers. Pay per click or KEYWORD advertising is a scam and the only company that really profits is GOOGLE. If you could get sole ownership of a keyword when getting a pay per click deal then you might have something other than a scam, but when you have to bid against other advertisers for use of the same keyword it only benefits GOOGLE.

  53. What about comparison ads? by 140Mandak262Jamuna · · Score: 2, Insightful

    There are hundreds and hundreds of advertisements that go out every day in every media where they specifically identify their competitor and bash them in their ads. Like in, "Acme Garage changes oil for 9.99$, Superior Garage charges 19.99$". There are store brands of products that mimic a copytighted product. For example, the store brand mouth wash Equate specifically says, "Same active ingredient as in Scope(R)TM". Why leave them all out and bring only the electronic ads into the purview of the law?

    --
    sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
    1. Re:What about comparison ads? by Alpha232 · · Score: 1
      Because the internet has no state borders and so Utah can create a "tax" on out of state commerce in a way that hasn't been otherwise blocked.

      by Anonymous Coward on Tuesday April 10, @06:17AM (#18672995)
      Subject: Hmmmm... now I see

      From the bill http://custom.statenet.com/amerea/resources.cgi?mo de=show_text&id=ID:UT2007000S236&verid=UT2007000S2 36_20070319_0_E&md5=5da6cfb8e9e5dbb3c6e712a3297f72 bc

      70-3a-502. Use of funds collected under this chapter.

      Any funds collected from the registration of a mark under this chapter or the use of the database in excess of the expense of maintaining the database shall be retained as dedicated credits to be used by the division to:

      (1) promote the registration of electronic registration marks to holders of federal trademarks;

      (2) promote the state as a desirable location for business; and

      (3) provide incentives to businesses considering relocation to the state.
  54. So, not a case of removing oxygen supply? by BerntB · · Score: 2, Interesting

    Consider -- a state stupidly votes through a law that might kneecap Google's earnings. The champion of the law even insults the EFF.

    Looks like a typical case of Microsoft removing a competitor's oxygen supply. It is not a conspiracy since Msoft are documented as astroturfers...

    You might be right in arguing "Never assume malice if it can be explained by stupidity" -- but in today's world even Utah law makers should have more insight.

    --
    Karma: Excellent (My Karma? I wish...:-( )
  55. FTC Doesn't Have Problem With This by SkyDude · · Score: 2, Informative
    Years ago the FTC green lighted advertisers to use a competitor's product in their advertising as long as it was for comparison purposes. In other words, Kellog's couldn't demean Post cereals, but they could (and do) make comparison ads. You know, "How many bowls of X does it take to get the same nutrients as Y"? Maybe I got the products and producers wrong in my example but you've seen thee ads if you watch US TV.

    Searching on a term that brings up a competitor's product isn't a problem, it's just an extension of the example I mentioned.

    Eastman sounds like the kind of politician Ed Markey, from my home state of Massachusetts is - utterly clueless. Markey is the chairman of the House Subcommitte on telecommunications and the internet but he's as dopey as Eastman - trying to regulate something he has little knowledge of.

    --
    == First cross river, then insult alligator.
  56. Adwords are a scam anyway by tedvandell · · Score: 1

    I don't give a crap about the potential hardship this might MIGHT cause advertisers. Pay per click or KEYWORD advertising is a scam and the only company that really profits is GOOGLE. If you could get sole ownership of a keyword when getting a pay per click deal then you might have something other than a scam, but when you have to bid against other advertisers for use of the same keyword it only benefits GOOGLE.

    1. Re:Adwords are a scam anyway by Alpha232 · · Score: 1

      I just spent a good quarter hour writing out a very detailed reply about how adwords work and how you are wrong, only to have my boss come by and read it, laugh at you and saying as he walked away "Never argue with an idiot."

    2. Re:Adwords are a scam anyway by tedvandell · · Score: 1

      Have you ever actually tried to get access to a keyword only to have it bid higher and higher until it was completely beyond any reasonable price? Having access to it for for only a few clicks just to be able to use it at all is not a reasonable alternative either. They might as well just sell the keywords/adwords to the big corporations anyway because they are the only ones who can pay to use them at the bid rates that they end up at. I thought the internet was about leveling the playing field not reestablishing the status quo.

  57. Banning Utah companies from online advertising by Ruvim · · Score: 1

    With lots of national banks being registered in Utah (American Express comes to mind), how does it affect them? Are they now prohibited from advertising online using keywords? Yeah, Amex is really going to love that!
    On the other hand, I wonder if Amex was one of the companies who "sponsored" this moronic bull, in attempt to curb competition in search results when searching "american express" returns www.discovercard.com?

  58. Well this is just about... by mulvane · · Score: 1

    The most stupid thing to come out of Utah since a certain religious cult. Granted, I would rather them pass a ban on ad's period because I hate them as much as the next guy. The thing is, at work, I have no adblocking software and I am not able to install one either. My beef with this is that if I am forced to view ad's in my daily browsing, I would like ad's to be somewhat targeted to things I have an interest in. I have no need to see ad's about feminine hygiene products, or quilting or other such non-sense. Ad's targeted to sites I visit like gun and outdoor living, computer/tech related, truck outfitting, and other such crap as I look at are what I should see. This is actually to everyone's advantage just in case they do choose to support ad's or do happen to be somewhere like me that can't block them. Why I say this is simple, I have bought stuff I didn't know about from the help of ad's. Yeah, I admit it!!! I have bought stuff I saw from ad's. They are a horrible tool of the marketing industry, but they do work, and they do promote a way of letting people know about things they are interested in and may not have already known about. My 2 cents!! I still hate ad's though.

    1. Re:Well this is just about... by Anonymous Coward · · Score: 0

      Its a good thing more people are not like you. Select religions would be banned as well as advertising. There are quite a few like minded folks that would like to ban guns and off road driving as well. I for one am willing to allow others their freedom so that I can enjoy more of it myself.

  59. Re:Because illiterate tools are what /. is all abo by civilizedINTENSITY · · Score: 4, Informative
    No need for a "wide interpretation of the 1st", just awareness of The Commerce Clause:

    The Commerce Clause to the United States Constitution provides that Congress has the power to regulate interstate commerce. (U.S. Const. art. I, sec. 8). This provision also has a "dormant" aspect that "prohibits state . . . regulation that discriminates against or unduly burdens interstate commerce."
  60. And in other newss..... by radpole · · Score: 1

    Google purchases Utah.

  61. Oblig. Orgazmo quote... by RESPAWN · · Score: 1

    Lisa: Excuse me, could you tell me what movie this is?
    Video Store Clerk: [laughs] What movie this is? Where have you been, under a rock?
    Lisa: No, I'm from Utah.
    Video Store Clerk: Oh. Sorry.
    --

    If Murphy's Law can go wrong, it will.

  62. Keyword advertising has been around for years by Trekologer · · Score: 1

    Even before the internet. Most supermarkets (and increasingly other categories of retail stores) have Checkout Coupon printers, which are run by a company called Catalena Marketing. These machines don't spit out coupons just because they like you, they print out coupons based on what you buy, printing coupons for related products or for competing products.

    For example, you buy a box of Kelloggs Corn Flakes cereal, a coupon prints out for Post Total cereal. Or you buy a bottle of Advil and a coupon for Tylenol prints out. Or you buy a package of Huggies diapers and a coupon for Luvs diapers prints out.

    This is exactly the same as the keyword advertising that this law aims to ban: one brand/product is desired and direct advertisement for a different/competing one is displayed to the consumer. Bet they didn't think of this, did they? And you can bet even more that they won't try to enforce the law this way.

    1. Re:Keyword advertising has been around for years by shoemilk · · Score: 1

      Do you code for these machines? If not, is there any one out there reading this old article that does? I would like to know are the machines programed to recognize "Kelloggs" and the spit out "Post" or are they programed to recognize "cereal" and spit out the current cupon?

  63. Re:Because illiterate tools are what /. is all abo by iminplaya · · Score: 0, Flamebait

    ...wide interpretation of the 1st...

    "wide interpretation"? Just how many ways can you interpret ...no law...? The interpretations we've been getting are way too narrow, and just plain wrong.

    --
    What?
  64. Re:Because illiterate tools are what /. is all abo by Mawginty · · Score: 1

    The problem with with not allowing a business to buy a keyword based off of a competitor's name is that, in America at least, businesses are encouraged to mention a competitor's products in advertisements and product placement. If I go to the store looking to buy Dawn dish soap, the grocery store places their cheaper knock-off brand next to the Dawn for a reason. In effect the grocery store is saying, "I know you want Dawn dish soap because they have a lot of advertising and you've heard of it before. But this knock-off brand will get your dishes just as clean and is a full dollar cheaper!" This law makes similar conduct on-line illegal. What will result is increased strength of already strong brands and increased barriers to get to the market. That hurts all of us by resulting in less effective competition and higher prices.

    Above poster is on the right track in thinking about this as a commerce clause problem and not a 1st A. problem. But this is really a very narrow part of trademark law. States can and do have their own regimes of trademark protection and it is generally accepted that the federal government has not occupied the field on this one. So a constitutional challenge, while it could could probably be brought, is unlikely to be successful.

  65. Wait just a minute Utah is a great place... by ukemike · · Score: 1

    to hike, fish, ski, and sit on your porch watching the sunset while waiting for the apocalypse.

    --
    -- QED
  66. How to comply by sfraggle · · Score: 4, Insightful

    Suggestion to Google on how to comply with these laws: add the ability for trademark owners to disable targetted advertising to their trademark, as the law requires. However, do it by completely removing that trademark from the search index. Anyone searching for that trademark should get a blank page. We'll see how many companies really make use of this feature. If you don't want to play fair, you should take your toys and go home, I say.

    --
    were you expecting to see a sig here? perhaps you'd rather see the inside of an ambulance!
    1. Re:How to comply by Cpt_Kirks · · Score: 1

      Dammit!

      Why is it I NEVER have any mod points when I come across a post like this? Someone mod this up.

      How about, if Utah insists on passing stupid laws like this, just simply have Google or whoever ignore any and all requests from the state?

      If Utah internet users are pretty much cut off, maybe they will throw the assholes who pass these laws out on their fat asses.

  67. Re:Follow the money to here... by Anonymous Coward · · Score: 0

    As a long-time, non-Mormon resident of Utah, it looks to me like they're trying to herd online business to Utah companies, many of which are LDS church-based. Utah isn't a bad place to live, the crime rates are low in my area, the scenery is spectacular, and the opportunities for outdoor entertainment pretty much unlimited. But the one thing that many parts of Utah don't have is a good selection of retail stores. In my area, there's a Walmart and one other big-box store, and a lot of local shops that mostly never have anything I need, or have it at an inflated price. So I go online to find what I need rather than driving 75 miles to the next mall.

    The last thing I want is to do a search for something and come up with nothing but local Utah businesses.

  68. Whooops by siriuskase · · Score: 1

    I apoligize in advance for the stupid mistake. Only the first line of my post is a quote.

    --
    If you must moderate, please moderate as irrelevent, not something bad, because I'm sure someone will find this interest
  69. Re:Because illiterate tools are what /. is all abo by iminplaya · · Score: 1

    (Score:0, Flamebait)

    Oops, so sorry. I forgot that standing up for freedom of speech is forbidden in front of the children.

    --
    What?
  70. Maybe I'm a bit jaded by the treatment of the 2nd. by Firethorn · · Score: 1

    "wide interpretation"? Just how many ways can you interpret ...no law...? The interpretations we've been getting are way too narrow, and just plain wrong.

    Maybe I'm a bit jaded; but if you look at my sig, you'll see that I'm a 2nd amendment advocate. I mean, they manage to work their way around 'shall not be infringed' just fine.

    Thus my statement.

    --
    I don't read AC A human right
  71. Re:Because illiterate tools are what /. is all abo by Firethorn · · Score: 1

    Thank you. That does indeed look like a closer match.

    Specifically targeting search engines is overboard. Having the word 'Sears' redirect you to target would be overboard, but I don't think that that's much of a problem.

    Of course, fraud statutes exist to take care of true imitators.

    --
    I don't read AC A human right
  72. Re:Maybe I'm a bit jaded by the treatment of the 2 by iminplaya · · Score: 1

    By the indications of the moderation, I get the impression that most people will pick the red one. Too bad the color code was reversed :-)

    --
    What?
  73. Re:Maybe I'm a bit jaded by the treatment of the 2 by xero314 · · Score: 1

    Maybe I'm a bit jaded; but if you look at my sig, you'll see that I'm a 2nd amendment advocate. I mean, they manage to work their way around 'shall not be infringed' just fine. I would assume the same way some people want to get around "well regulated."
  74. Folks seem to see nothing wrong by cdrguru · · Score: 1

    with the idea that there are thousands of web pages out there that essentially say "come and get your real, official Coca-Cola right here!!!" When you get to the page you see either (a) nothing at all having to do with Coca-Cola (odd, but OK I guess) or lots of stuff that says "Get your Coca-Cola right here!!!" again. Finally, when you get down to the ordering and paying part of the purchase you discover in teeny print "Note: the product you are buying has nothing whatsoever to do with Coca-Cola but our substitute is just as good in every way."

    Repeat this for every product that people might buy on the Internet. It is designed to trick you. If a store did this, they would be closed down almost immediately in the US by a number of different regulators at local, state and maybe federal level. However, we get to see this on the Internet every day and maybe, once in a great while, someone gets sued over it and closed down. After five years of selling stuff getting a fine of $25,000 is just a cost of doing business.

  75. Corporate Welfare by drinkypoo · · Score: 1

    This is corporate welfare, plain and simple.

    It's the spending of taxpayer money to come up with this legislation that I find distasteful.

    You really want to make things better for people? Ban all non-factual advertising. I'm quite serious. Prevent any claims being made in advertising that are not purely factual. No more "Jimmy's Junk Food Snacks taste great!" Now you have to say "83% of people surveyed liked Jimmy's Junk!" Et cetera. The fact that advertisers are permitted to make unsupported statements is simply ridiculous. Freedom of speech is one thing, but advertising is another. Of course, the fact that corporations have freedom of speech is simply wrong as well.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  76. Windows? by Ahnteis · · Score: 1

    So if I sell windows for your home, will I be able to buy any ads for them, or only for a Microsoft operating system?

    This law is ridiculous, and I'm sure that it was bought by some lobbyist for some specific case. I doubt the lawmakers even understand it.

  77. Re:Maybe I'm a bit jaded by the treatment of the 2 by Firethorn · · Score: 1

    "A well regulated militia being necessary to the security of a free State, the right of the People to keep and bear arms shall not be infringed."

    They talk about the militia being well regulated. The second part of the sentence is rather hard to work around.

    Also, back then 'regulated' meant more along the lines of mechanical function; A regulated clock would be one that meets standards of operation. It was along the lines of specifying that the militia would actually show up with functioning weapons and an adequate supply of ball&powder. That wasn't guarenteed at the time.

    Even if you go along with the regulated part, how do you justify the effective banning of current issue military small arms for sale to citizens?

    --
    I don't read AC A human right
  78. Google SHOULD de-list Utah by weston · · Score: 1

    The state's actually not a bad place for startups and new ideas right now. It's got an educated populace with a good work ethic and historically low wages. I've worked for three different startups in the last 10 years, all of which have either turned into profitable, sustainable operations, or been sold, or both.

    But ability to do keyword advertising has been crucial to the success of last one, and played a role in the success of the first two as it does with nearly any online enterprise. And even if keywords aren't just banned, but become some kind of IP, it seems like it would essentially entrench established players and make things much harder for startups. It's hard for me to see any other result than decreased competition.

    If the law really works that way, I'd hope Google won't even wait to go to court, but simply pull the rug out from under businesses in the state. Nothing I can think of would send a message to Utah's tech business community about what their legislators are busy doing.

    Then again, maybe it wouldn't. Maybe the bill is backed by people who've got money and who'd like to have a new IP fronteir on which to practice land-grabbing. And you'd think this would be a paradox, given that Utah's political culture is ostensibly economically liberal. But sadly, it wouldn't be the first time I'd have heard about local business interests influencing law to create or defend a personal gravy train.

  79. Re:Maybe I'm a bit jaded by the treatment of the 2 by jedidiah · · Score: 1

    The intent of the 2nd amendment when written is more akin to the midieval practices in England that encouraged bowmanship. Every male was given a weapon and expected to practice. Other forms of recreation were discouraged or banned so the "militia" was stuck doing nothing with it's free time but archery.

    The language of the 2nd amendment is much consistent with Switzerland or Israel than California.

    --
    A Pirate and a Puritan look the same on a balance sheet.
  80. Re:Maybe I'm a bit jaded by the treatment of the 2 by iminplaya · · Score: 1

    New Keyword. Stop it, you guys. You're just confusing search engines even more. The next guy that Googles Slashdot is going to get a Guns and Ammo centerfold of a buxom blonde with an M-16.

    --
    What?
  81. Re:Maybe I'm a bit jaded by the treatment of the 2 by xero314 · · Score: 1

    They talk about the militia being well regulated. The second part of the sentence is rather hard to work around. Two things of importance here. This is all a mater of perspective as to which part of the sentence you want to take as the primary and which parts are just supporting that argument. You have chosen to take "the right of the People to keep and bear arms shall not be infringed" as the primary while others see that as supporting "A well regulated militia." All of this is some what cleared up if you use the punctuation of the original hand written constitution.

    "A well regulated Militia, being necessary to the security of a free State, the right of the people to keep and bear Arms, shall not be infringed."
    In theory in a sentence of this structure you can take only the parts outside the commas to get the meaning of the sentence and those inside the commas are just supporting data. In this case you end up with "A well regulated Militia shall not be infringed." But I am not a linguist.

    Your interpretation of "regulated" is an interesting one, and one I had never heard before, and I have heard 2nd Amendment arguments for a long time. But even if you interpretation is valid, why is it that it is ok to back date the word "regulated" but not "firearm." By your logic "firearm", as used in the constitution, refers to flint lock single shot rifles and low power single shot hand guns, which are basically weapons which produce less kenetic energy that many modern BB or Pellet guns. After all you even said that "regulated" means "adequate supply of ball & powder." I don't see alot of drive by shootings being done with black powder rifles.

    Even if you go along with the regulated part, how do you justify the effective banning of current issue military small arms for sale to citizens? I don't, and I don't care too. I'm am neither a supporter or opponent of firearm control laws. Personally I have never been in, witnessed, or even heard about a single situation were a firearm was required to solve a problem, but this doesn't mean that I care who does or does not have firearms.
  82. Re:Maybe I'm a bit jaded by the treatment of the 2 by iminplaya · · Score: 1

    Second, more on topic reply:

    Regardless of its "good" intention. To me the law is clearly a violation. But, but contrary to what one person I know says, I don't base my interpretation on inferences that simply don't exist. That's why I made my statement. I see only one way to read what was actually written. And yes, you are right about the 2nd. And furthermore, the 4th, 5th, and 9th are taking big hits. Considering how loose we are getting with the law, the whole Bill of Rights is up in the air right now. Oh well, it's this backwater thinking that put Warren Hatch where he is today, putting all our computers under threat. They can do what they want in Utah, but they should keep their incessant meddling out of Washington and the rest of the country (world).

    --
    What?
  83. Yes they do get it, perhaps better than you by Riverman5 · · Score: 1

    If Youtube can restrict what gets posted based on copyright law, then google can restrict who uses what keywords. The process would be the same, the company wishing to enforce their trademark would just have to go through some trouble to prove that they own the trademark.

  84. shanghaied? by Anonymous Coward · · Score: 0

    Did anyone else notice the irony of Imus saying "nappy headed hos" being a severe issue, but Rep. Eastman can say "shanghaied"?

    Is it better to be called a ho because of race, than to be called a thief because of race?

    Am I the only one who thinks shanghaied is a Chinese slur?

  85. Re:Maybe I'm a bit jaded by the treatment of the 2 by sumdumass · · Score: 1

    Your interpretation of "regulated" is an interesting one, and one I had never heard before, and I have heard 2nd Amendment arguments for a long time. But even if you interpretation is valid, why is it that it is ok to back date the word "regulated" but not "firearm." By your logic "firearm", as used in the constitution, refers to flint lock single shot rifles and low power single shot hand guns, which are basically weapons which produce less kenetic energy that many modern BB or Pellet guns. After all you even said that "regulated" means "adequate supply of ball & powder." I don't see alot of drive by shootings being done with black powder rifles.
    Well, going along the same lines as the militia being well regulated taken to mean able to show up armed with ammo, I would think that the type of firearms would keep up with the ability to serve the same functional purpose. Flint locks would stand no chance against an M16 or most modern weapons. So to be effective, it would mean we need to keep up with potential threats and invaders. If we didn't, then it would defeat the purpose of having a well regulated militia.

    I don't, and I don't care too. I'm am neither a supporter or opponent of firearm control laws. Personally I have never been in, witnessed, or even heard about a single situation were a firearm was required to solve a problem, but this doesn't mean that I care who does or does not have firearms.
    I have seen situations were firearms saved the day with regard to loss of life. I have also seen were they caused the loss too. While I'm not the person who you replied to, I felt it was necessary to chime in because I am an avid second amendment supporter.

    I primarily hunt but carry a weapon close to me on some occasions. Mostly to control Coyotes when comming and going form the house but I never know when I get some free time and want to target practice or do some hunting. (I keep fishing poles close for the same reasons). Unless someone is a psychopath, I see no reason to remove their abilities to do the same. Using a gun in a hunting atmosphere, you get a different respect for them. One that isn't artificial like the impressions form video games and such. You know the damage they can do and you know the there isn't any second chance at death. I think if more people experienced this, gun violence would be down.

    I remember taking my .22 to school and shooting afterwards in the fields behind the school. There was an illegitimate gun club that wasn't officially part of school but they let us use the grounds and everything. I guess it is almost a prison sentence for even thinking about something like this now. We have spent so much time telling people guns are bad, that bad people look to get them now.
  86. RTA by YetAnotherBob · · Score: 1

    As usual, a lot of semi-informed people jumped into this one with both feet.

    The law wasn't passed to make searches on Google illegal, it was to prevent lying to you to get you to unrelated sites. I have to agree with the Utah guy on this. (I agreed with a politician? Scary thought!) When I search for something, I want that thing, not what some advertizer paid to force me to endure. If Google starts to go down that path, then I will abandon Google. Like I did MSN and Yahoo. (Yahoo, I've been told is not so bad any more. We'll see.)

    --
    Everybody knows 3 people with my name.
  87. This is an "online only" problem by RobinH · · Score: 1

    I'm trying to relate this to television advertising and I'm having a hard time with it. On Google if you type in Xbox as a search and one of the sponsored links is to sell you PS3's, to me that's no different than if you watch a gaming show that reviews the new Xbox and the advertisements during the show include ads for the PS3. The advertisers want to target people who might be interested in their product.

    Now, if the top sponsored link was for some home-built gaming rig called an X-boxx, that tried to pass itself off as the real thing, then I'd call that trademark infringement, which Microsoft would already have the legal right to defend. As long as the search results are still there and can't be hijacked, it's up to the advertisers to try and place their ads in front of the most receptive audience possible.

    So, it seems to me that the Utah law is wrong.

    --
    "I have never let my schooling interfere with my education." - Mark Twain
  88. Re:Can't be by Anonymous Coward · · Score: 0

    you win one (1) free internet A tube, how precious...beats solid state any day.
  89. Re:Maybe I'm a bit jaded by the treatment of the 2 by xero314 · · Score: 1

    Well, going along the same lines as the militia being well regulated taken to mean able to show up armed with ammo First of all I don't understand where this interpretation of the world "regulate" comes from. Nowhere else that the term is used in the constitution would this definition fit.

    ...but the Congress may at any time by Law make or alter such Regulations, except as to the Places of chusing Senators.

    To regulate Commerce with foreign Nations...

    To coin Money, regulate the Value thereof...

    No Person held to Service or Labour in one State, under the Laws thereof, escaping into another, shall, in Consequence of any Law or Regulation therein...
    I think that makes that point clear.

    I would think that the type of firearms would keep up with the ability to serve the same functional purpose. Nowhere in the second amendment of the US constitution does it say what type of "arms" only that the right to bear arms, if you read it this way, will not be infringed. Until the Government declares all possible weapons as being illegal the second amendment is still being upheld. The second amendment can be taken literally or as the founding fathers meant it, and until we find "the unabridged annotations to the US Constitution" or we figure out how to revive the dead then we have to follow the accept word of the constitution which, as it is understood by the majority, the Supreme Court of the United states is supposed to handle all interpretations of the wording of the constitution and its amendments.

    I have seen situations were firearms saved the day with regard to loss of life. I would love to hear an example of a situation were at no point an solution not involving firearms was available. Sure it may happen that by ignore earlier solutions people have backed themselves into situations where they feel they have no recourse other than use of deadly force, but this is, and yes I will say it, always avoidable. Ghandi was instrumental in the changing of entire societies and the may never once took violent action and he lived through far worse times than anyone in the US born after Vietnam has ever had to live through.

    Unless someone is a psychopath, I see no reason to remove their abilities to do the same. Where in the constitution does it state that Psychopaths, or even rehabilitated criminals, have less rights than other US citizens? You do realize that psychopaths and criminals are normal people right up until they act in an anti-social way, and I don't know about you but I am not precognitive.

    I've said it before and I'll say it again, I am neither proponent or opponent to firearm control. I personal fired a gun before I was old enough to even remember it and was taught how to handle an respect firearms. I raised in a family that frequently hunted but that does not give me the right to change the meaning of the amendments of the constitution to fit my current needs or to determine alone what is best for the citizens of the United States of America.
  90. Re:Maybe I'm a bit jaded by the treatment of the 2 by Firethorn · · Score: 1

    All of this is some what cleared up if you use the punctuation of the original hand written constitution.

    Are you sure about that? It seems that the scribe might of added some commas while writing up the final document. A bit of history on comma usage as regards the 2nd(and therefore the rest of the constitution).(Wiki link, but elucid).

    In theory in a sentence of this structure you can take only the parts outside the commas to get the meaning of the sentence and those inside the commas are just supporting data. In this case you end up with "A well regulated Militia shall not be infringed." But I am not a linguist.

    Neither am I, but I did have 12 years of english, some more in college, and was reading at college level in jr high. Cheer for excessive comma usage! Here's a hint: take the first and third commas as pauses. The part before the second comma is explanationary. It's one reason for the second part. The second part is the declatory part containing the actual instruction. 'The car's a wreck, don't buy it.'

    But even if you interpretation is valid, why is it that it is ok to back date the word "regulated" but not "firearm." By your logic "firearm", as used in the constitution, refers to flint lock single shot rifles and low power single shot hand guns,

    Where does the word 'firearm' appear in the text of the 2nd ammendment? A firearm is indeed an arm, but so isn't a bow, sword, knife, dirk, spear, axe, halberd, mace, and too many others to count. Going back to the original definition; 'Arms' were pretty much weapons for an individual soldier. So, keeping with my practice to, whenever possible, interpret the consitution using it's original meaning*, it would mean any weapon that's used by the individuals in an army. Back then it was certainly black powder, with a sprinkling of swords and pikes. Today, in the USA, it's some varient of an M16.

    Quick definitions of what I consider important words:
    Regulated - Note definitions 3 though amendment 3 might suggest laws encouraging a functional militia would be allowed.
    Militia - Non-professional military; historically able bodied men, minus certain categories of unwilling due to religious reasons**. I personally modify this to all willing and able people; After all, back then only white men could vote, and we have a number of amendments expanding that right. Federal law right now has all 'able bodied' men between 17 and 45, as well as female national guard.
    People - Somewhat generic, but was frequently restricted to 'White men'. Today, I pretty much apply it to 'Anybody in the country' - With some concessions for incompetent or violently criminal people.
    Arms - Weapons, personal use. Not WMD, large bombs, etc... It has to be reasonably usable in a discriminate fashion. You can stuff a frag grenade into the definition, but not sarin gas.
    Keep & Bear - Own and carry/transport. Even use under the appropriate circumstances.
    infringed - 1st definition in the American Heritage Dictionary(2nd one down). As in, if it violates a person's ability to 'keep and bear', it's wrong.

    which are basically weapons which produce less kenetic energy that many modern BB or Pellet guns. After all you even said that "regulated" means "adequate supply of ball & powder." I don't see alot of drive by shootings being done with black powder rifles.

    Sure... Right... Look, I own a .50cal black power rifle. It's about the same size as many period

    --
    I don't read AC A human right
  91. Re:Maybe I'm a bit jaded by the treatment of the 2 by Firethorn · · Score: 1

    I would love to hear an example of a situation were at no point an solution not involving firearms was available.
    The problem I have with this statement is What do you consider solutions? What's acceptable? Sure, there are measures that might solve a situation given 20/20 foresight. "Honey, I'm not going to work today, otherwise I'll have to shoot the scumbag that's going to shoot the place up while robbing it."
    Otherwise, search some self-defense blogs. The biggest one I remember I don't have a link handy too, but involved a grandmother versus an extremely large escaped convict. She ended up shooting him, and he ended up expiring from his wounds, but he would have killed her otherwise, and almost did despite being shot six times.

    Ghandi was instrumental in the changing of entire societies and the may never once took violent action and he lived through far worse times than anyone in the US born after Vietnam has ever had to live through.
    Ah.. You mentioned Gandhi... I love the guy, and some quotes of his:
    Among the many misdeeds of the British rule in India, history will look upon the Act depriving a whole nation of arms as the blackest

    And despite his non-violence, he still died 'by the sword'. Sure, there's the saying 'Those who live by the sword die by the sword', but many innocents die from the sword anyways in that context. I don't 'live by the sword', but stand ready to take it up against those who do.
    Nowhere in the second amendment of the US constitution does it say what type of "arms" only that the right to bear arms, if you read it this way, will not be infringed. Until the Government declares all possible weapons as being illegal the second amendment is still being upheld.

    Kinda like how in Mexico it's gotten watered down to the point that the allowed 'arms' are jokes? Where corruption rules? No thanks. 'Shall not be infringed' is a whole lot stronger than a simple 'allowed with regulations'.

    I raised in a family that frequently hunted but that does not give me the right to change the meaning of the amendments of the constitution to fit my current needs or to determine alone what is best for the citizens of the United States of America.

    Yeah, but that very constitution gives me the right to attempt to have it changed, through my own words and actions.

    --
    I don't read AC A human right
  92. Re:Because illiterate tools are what /. is all abo by wordsnyc · · Score: 1

    How about when you search for Walmart and see my "Boycott Walmart" ad? Obviously protected speech. But where do you draw the line between that and Bobmart's ad saying "Walmart's prices are higher than ours"?

    --
    Sent from the iPad I found in your car.
  93. Re:Maybe I'm a bit jaded by the treatment of the 2 by xero314 · · Score: 1

    Where does the word 'firearm' appear in the text of the 2nd ammendment? My mistake, which I cleared up in another response to another poster. Regardless of the mistake the statement holds true that people, such as yourself, pick and chose which definitions are allowed to change with the times and which are not. Mind you that is also regardless of the fact that the founding fathers never use the term "regulated" to mean what you think it means anywhere else in the Constitution.

    ...keeping with my practice to, whenever possible, interpret the consitution using it's original meaning... You use of the phrase "whenever possible" pretty much gives you the right to make up what ever meaning you want, unless of course you personal communications with the framers. The understanding and interpretation of the Constitution is one of the tasks of the Supreme court. If you don't like there interpretations then feel free to elect different judges when then chance comes around, which I assume you will. But don't get all high and mighty and act like your personal interpretation is some how guaranteed to be how the original documents were intended.

    Look, I own a .50cal black power rifle. It's about the same size as many period rifles. Nice leap there. You can't honestly tell me you are using a modern production black powder rifle as a measurement of 18th century unrifled flint/match lock muskets? The difference in Muzzle Velocity is staggeringly different. I'm not saying I didn't exaggerate a little bit, since certainly I did (though as you said air rifles of such force do exist), but the point that a 1700 musket or pistol is even remotely comparable to modern firearms is quit laughable. And since you obviously know what the original writers of the constitution thought then I am sure you know they never perceived people carrying around concealed hand guns capable of punching holes through inches of steel.
  94. Re:Maybe I'm a bit jaded by the treatment of the 2 by xero314 · · Score: 1

    Sorry you don't like the question I posed but so far I have yet to have someone come to me with an example where there was no other course of action, that would have actually resolved the issue, other than use of deadly force. You know as well as I that there were many alternate solutions to the example you gave, and that there is no proof that the convict in question would have killed the victim, unless of course you have abilities to see alternate outcomes that the rest of us can't, specially if no violent means of resolution were employed. Does this mean if I perceived my child's life was in danger that I would not take what ever means I had available to remove that perception? Of course not, I'm not half the man Ghandi was and as much as I would like to live a life of true non violence I know that I have the capability to harm, maim and kill.

    And speaking of Ghandi, you point out two great things. First that Ghandi was an opponent of disarmament of an entire nation, and that he died by firearm. The fact that Ghandi did not support the whole sale removal of all weaponry from a nation does not mean that he supported a complete lack of regulation of deadly arms. Ghandi's death, on the other hand, is great example of a situation where the availability of firearms would not have saved him from death, no mater how many weapons he could have carried or used the out come would have been the same. Now had his assailant not had access to weapons with deadly force, Ghandi may have lived a number of additional years.

    All of that is beside the point, as usual. The points are that there are always solutions to solvable problems other than deadly force, and more direct to the thread, that the constitution does not unilaterally protect an individuals right to own and use firearms without regulation. If you want to change the laws of to country so that select citizens (sense I rarely hear people standing up for the rights of rehabilitated criminals) do have that right to own arms of any level of lethality, then feel free to convince people to support you and elect officials that support that stance, but do not try and state that your belief is the correct one because of your interpretation of the 2nd amendment of the US Constitution. And if you really what to fight for reinstatement of constitutional amendments that look at the 9th and 10th as for more clearly defined and regularly misused or disused.

  95. Re:Maybe I'm a bit jaded by the treatment of the 2 by Firethorn · · Score: 1

    You use of the phrase "whenever possible" pretty much gives you the right to make up what ever meaning you want, unless of course you personal communications with the framers.

    Sometimes situations crop up that are really unusual, so interpretation is required. It's tough for me to say absolutes, as if there's even one exception it's no longer an absolute in my mind. For example, the whole 'people' thing. Back then you could sometimes translate it(by founder intent) as 'White Land-owning Men'. There are things that the founders never envisioned. Stuff like a nuclear bomb. Automatic weapons are easy; there were some works using multiple barrels even back then.

    The internet, I'm sure they didn't have a clue, but I give it the same protection by the 1st as I give old manual printing presses.

    Both are advances in technology.

    Mind you that is also regardless of the fact that the founding fathers never use the term "regulated" to mean what you think it means anywhere else in the Constitution.

    Ok, the 2nd grands the government the right to regulate the milita. Still doesn't allow it to infringe on the right of the people to keep and bear arms.

    Nice leap there. You can't honestly tell me you are using a modern production black powder rifle as a measurement of 18th century unrifled flint/match lock muskets? The difference in Muzzle Velocity is staggeringly different.

    No, actually it isn't. While mine is more a duplication of a civil war piece, but it's performance characteristics are the same. Percussion/flint/match locks are all just ignition methods. FFg and FFFg are Black powder, the same stuff as used back then. Heck, the ratings on powder granularity date from back then as well.

    but the point that a 1700 musket or pistol is even remotely comparable to modern firearms is quit laughable.

    They both propel a lead projectile. A modern firearm can indeed be more powerful; but a .32ACP pistol doesn't trump a .44cal flintlock pistol at 7 yards if the guy with the flintlock hits.

    And since you obviously know what the original writers of the constitution thought then I am sure you know they never perceived people carrying around concealed hand guns capable of punching holes through inches of steel.

    Now you're exaggerating again. 9mm & .45(two of the biggest carry calibers) barely dent 3/16" steel. The rounds that penetrate, I'll note, look a lot like rifle bullets. Small diameter for their length, necked cases. I'll also note that the very properties that allow them to penetrate steel also make them suboptimal for self defense. IE they aren't very deadly.

    They'd have wondered what the big deal about concealing it. At least for the 'gentlemen', carrying something was pretty standard. Carrying openly was accepted. So wasn't carrying in a pocket of a coat for convienence. More knives than firearms, in many cases, but still. Why would they worry about the 'sheer' power? Gunshot wounds are more survivable today than they were back then. Lead Ball inflicts nasty wounds even compared to modern hollowpoints, though medical technology has made the real difference.

    --
    I don't read AC A human right
  96. Re:Maybe I'm a bit jaded by the treatment of the 2 by Anonymous Coward · · Score: 0

    Hey friend, I strongly support the right of citizens to possess the tools to defend themselves against criminals, foreign invaders, and corrupt governments. However, I suggest you reconsider the question posed on the entry page of your website. It shouts out that you are either stupid or dishonest, causing me to discount everything else you attempt to communicate.

    In particular, "a useful tool" and "a liability" aren't opposites at all. A liability is simply something like (the trash or a loan that I have to pay someone to take away from me. The opposite of a liability is an asset, something I must pay to get, but if I possess it, I can sell it for money. Clearly, a gun is an asset. You have routed everyone with an understanding of assets and liabilties to the other option If this person wants to avoid choosing the option that is clearly wrong,, they must indicate that they think a gun is a "useful tool", which ever side of "gun control" they are on. You want them to make a leap from agreeing with you on this nonissue, to agreeing with you on a real issue.

    To continue, just about anything that isn't purely recreational can be a tool. A tool is useful if anyone has a use for it. A use doesn't have to be good, even criminals have their tools. Therefore, a tool is always an asset, even isn't useful to me, Therefore, the "useful tool" option is always correct. But, this is by your obviosly manipulative design. Me, being the cynic that you are forcing me to be, thinks you are being dishonest. By being so obviously manipulative, you are not helping your apparent side. Or maybe you are really on the other side, trying to convince me that only dishonest, stupid nutcases worry about infringement of the 2nd. But, it doesn't matter, I've already discounted everything you say.

    As any clearheaded proponent on either side of the gun control issue knows, it isn't the gun that's a problem, it is how the gun is used that can be a problem. The real problem is that you can't control how someone might use their assets, but you might be able to control who has what kind of assets. Reasonable people can disagree on how to solve this problem.

    This isn't supposed to be a thread about guns. I suggest you move this discussion to a forum intended for that. But, I suggest that take it to a website that is attractive to reasonable and honest people. Your site, as currently designed, doesn't qualify.

  97. Links to Utah Officials Contact Info... Be heard! by Anonymous Coward · · Score: 0

    I am a Utah resident who believes in freedom! I also believe the voice of the people should be heard, and since my state's elected officials have seen fit (had the audacity) to try and legislate how the global Internet works, I believe they need to hear from all of its (the Internet's) users. (They always say, if you don't like what's happening, let them know about it.) Well, may I suggest we take them up on this offer.

    Below are links to Utah's Representatives ("the new fathers of Internet law"):

    Utah State Senate Roster (Email & Phone)

    Utah State House Roster (Email--Click on individual for additional contact info)

    Utah Office of Legislative Research & General Counsel

    Utah Governor (Office Contact Info & Link to Online Feedback Forms)

    Utah Lieutenant Governor (Office & online form)

    Utah Attorney General

    Just for fun, Dan Eastman's website (Bill's sponsor)

    Crazy Utah Lawmaker