Will Privacy Sell?
DeeQ writes "Ask.com is betting that it will. The search engine is working on a service called AskEraser that will attempt to obscure the searches a user enters into the site. 'Some privacy experts doubt that concerns about privacy are significant enough to turn a feature like AskEraser into a major selling point for Ask.com. The search engine accounted for 4.7 percent of all searches conducted in the United States in October, according to comScore, which ranks Internet traffic. By comparison, Google accounted for 58.5 percent, Yahoo for 22.9 percent and Microsoft for 9.7 percent.'" We first discussed this project back in July.
If I can't find what I'm looking for, I don't care if nobody knows about it.
Heck, I can put up a search engine that I guarantee will not record anything you search for. Also, every result will be the "badger badger mushroom" song.
Quidquid latine dictum sit, altum sonatur.
Sure it will. I was just reading Google News, and saw this story as the top Sci/Tech headline, and thought "Hey, I forgot about ask.com. Maybe I'll run a few searches through them and see how it goes."
So whether or not the new privacy policy attracts people directly, the publicity will bring them hits for sure. Maybe even a few converts.
Dan East
Better known as 318230.
Sure, it looks like an ordinary rock, but for the low, low price of $100, you can buy your own Privacy Invasion Repeller! This handy little thing will keep all search engines from recording your searches, prevent you from being stalked in public, and can even be used for tenderizing meat!
I have just as much evidence that my Privacy Invasion Repeller works as Ask can produce for their so-called privacy protection, but mine covers every search engine ever made!
If I have been able to see further than others, it is because I bought a pair of binoculars.
...is a service that wipes my information out of Google. Get rid of my Tijuana pictures from Google Image Search.
Because in most situations in life you can't apply market pressure in favor of privacy. Your data is being sold to data brokers like Choice Point and Axciom, and after that you don't know who looks at it, why, or when.
I'm not sure that anything could be private anymore. Sure, you use Ask.com to stay Private, while your ISP will probably allow the government to look at it anyways. Privacy? I see no privacy here, Move along.
I'll be watching this and hopefully it's going work as advertised.
God: When you do things right, people won't be sure you've done anything at all.
The numbers they cite on search don't look right to me. From various access logs the figures are more like:
.7%
Google = 91%, Yahoo and Live = 2% each, Ask = whopping
Forget the delete cookies/history/temp files routine. Get Sandboxie.
Not just for browsers either.
I just tried it out and found that you have to accept cookies from ask.com for the askEraser feature to stick. That's not surprising but it seems that you have to give up one privacy measure to get another.
There really is a good reason to offer an anonymous search tool. Anyone who uses it is automatically suspect. Doesn't matter what you used it for. The fact that you did use it, at all, makes you a suspect. If we can convince all of our domestic terrorists to register themselves by using this tool, we can solve the terrorism problem.
Of course, in a perfect world, the crooked politicians will also use the same tool. It would take some serious effort to separate the politicians from the regular terrorists. But, just perhaps, we could solve both problems at once.
They're the smallest player on the field right now of the "big" engines.
This means to move up they have to differentiate themselves enough to get people to try them and hopefully stick with them. The only people who benefit from propagating "business as usual" are the googles/yahoos.
I'm a fiscal conservative, it's a pity we don't have a political party anymore
As long as you're only searching the web and not clicking on the results, nobody will find out what YOU searched for if you used Onion routing like TOR.
Now the hard stuff is making TOR work ONLY for Google and search sites.
Because we should get privacy FOR FREE BY DEFAULT!
"[Regarding the 'cloud,'] ownership was what made America different than Russia." -- Woz
If you're sufficiently annoyed at Google that you actually want to punish them for their query retention policy, I recommend the TrackMeNot Firefox extension by Daniel C. Howe, Helen Nissenbaum. It automatically submits a false query to Google x times per minute, obscuring your real queries within a torrent of crap.
As I already mentioned, I'm developing a privacy enforcement plug-in which generates false queries (it's quite like TrackMeNot, but with more coherent and personalized queries see http://squigglesr.free.fr/ for details).
As my plug-in click also on ads, it may cost money to Google since advertiser won't be happy to be charged for simulated click. So, if tomorrow Google asks you to pay the bill for your privacy, how much are you willing to pay?
I'm not sure we'll agree to pay for all the services if they had to be paid with dollars... if we are not even ready to pay just by switching search engine.
Still, kudos for the initiative!
Just use the adaptive referer remover with firefox and you're set.
yeah we all know about Ask.com's privacy initatives
http://www.benedelman.org/spyware/ask-toolbars/
http://blogs.zdnet.com/Spyware/?p=858
http://www.benedelman.org/news/050205-1.html
http://vil.nai.com/vil/content/v_131461.htm
http://research.sunbelt-software.com/threatdisplay.aspx?threatid=14137
http://www.siteadvisor.com/sites/ask.com
and their seedy domains that target children
cursormania.com
funbuddyicons.com
funwebproducts.com
historyswatter.com
myfuncards.com
mymailnotifier.com
mymailstationery.com
mymailsignature.com
mymailstamp.com
mywebsearch.com
popswatter.com
popularscreensavers.com
smileycentral.com
zwinky.com
ask.com are nothing but lying, deceptive scumbags, they deserve every lawsuit and fine they get
How the heck does comScore count all the searches in the Nation?!!?!?!?#Q$%@!#$%
Privacy matters with Google aside, how the freakin heck is comScore getting all searches counted out at each search engine? Are they sending info to Comscore, if so what info? Is there ping info beging sent, if so what's in that info?
I pay a (roughly) 20% premium price per gigabyte per month to have my offsite backups with a provider that gives me these things:
rsync.net corporate philosophy
rsync.net Warrant Canary
Not only do I pay a small premium for this stance on their part, but I rave about thier product and support all the time. This business model _does sell_ and it breeds _more sales over time_. Business owners need to know this, and we as consumers need to vote with our dollars to ensure that they do.
Like they say, if using this tool marks you as a torren^H^H^H^H^Herrorist, it is useless, but if enough people used this service it could send a message to Google/Yahoo.
Stil tor is the only real option.
But... the future refused to change.
Clearly, privacy is still valuable to some morons, at least!
Voila! Problem solved. When a user submits a search, don't log it. Privacy maintained. This will, of course, make gathering statistics a tad difficult since nothing will be logged.
Bearded Dragon
Chances are, your privacy is being sold right now.
Stasis is death. Embrace change.
Ask.com right now sits on 4.7% of the Internet queries. If 1% of the population are "very concerned about privacy" and half of them switch their searches, that would bring them from 4.7% to 5.2%. That wouldn't challenge Google, but it would increase Ask.com's search base by 10%. A 10% revenue growth COULD bring them an extra 20%-30% profits given how high their fixed costs are as a percentage of total costs.
Ask.com doesn't have to beat Google, just increase their profits at a greater rate than their expected return on capital.
like with a phone call, do you just type "*67" into your search and ...poof the record is blocked/gone!?
Then maybe you hit "*69" and pull up all the other searchers that didn't "*67" them?:)
There's this puzzle I can't finish.
The clue is "_______ Ask.com and the horse they rode in on."
But I just can't get it. Maybe I'll search online for the answer...
And how much of the Microsoft 9.7% is because of every default installation of Windows where starting IE forces you to Microsoft ?
"Keep at least 3-6 full bottles of hard alcohol on hand, a 2 week resignation notice,..." - Poetmatt
If you are only talking about "sell", I would say that privacy will never sell, because it is not for sale.
Look at the article posted by Zonk on Tuesday http://www.nytimes.com/2007/12/11/technology/11ask.html?em&ex=1197522000&en=f58e933b4945d926&ei=5087%0A
"But underscoring how difficult it is to completely erase one's digital footprints, the information typed by users of AskEraser into Ask.com will not disappear completely. Ask.com relies on Google to deliver many of the ads that appear next to its search results. Under an agreement between the two companies, Ask.com will continue to pass query information on to Google. Mr. Leeds acknowledged that AskEraser cannot promise complete anonymity, but said it would greatly increase privacy protections for users who want them, as Google is contractually constrained in what it can do with that information. A Google spokesman said the company uses the information to place relevant ads and to fight certain online scams."
And I didn't have to click past a full page ad on Tuesday.