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LifeLock Spokesperson's Stolen ID Inspires Lawsuits
OrochimaruVoldemort writes "It seems as though LifeLock isn't as secure as Todd Davis makes it out. According to a LifeLock spokesman, his identity has been stolen. For two years, Davis has been daring hackers to steal his ID. Looks like he got what he wanted. CNN reports: 'Now, LifeLock customers in Maryland, New Jersey and West Virginia are suing Davis, claiming his service didn't work as promised and he knew it wouldn't, because the service had failed even him.'"
Isn't this old news? I thought I read about this months ago.
They stopped running all those adds on TV.
The simple truth is that interstellar distances will not fit into the human imagination
- Douglas Adams
pwned!
I've always sort of giggled when that guy would give out his ssn on the lifelock ads. Getting the ssn is just one small part of effective identity theft i would think. Him giving it out doesn't necessarily make it it easier, it just takes care of the job of actually getting the persons ssn. oh well. There goes their business.
The guy has been throwing out his social security number (often in television advertisements) for 2 whole years and only once did anybody end up getting any money out of it.
And that person got it from a payday check cashing place at that.
Not exactly a reputable type of business in general.
I'd say his service works pretty well based upon that track record.
So did anyone NOT see this coming?
My blog
I heard their ad and I kept thinking it was odd that they said his SSN only once but their phone number three times.
It's a basic marketing tool that if you want people to remember number you repeat them at least 3 times and since the ssn was said once and quickly they really didn't want you to know it or remember it.
Ask not what you can do for your country. Ask what your country did to you
Didn't someone steal this guy's identity previously? I seem to recall this having been posted before.
who really thinks some 3rd company can block all access to your information? Even if they had access to your credit file, its all in the past, so it would take a month to figure it out, while your credit score gets lowered, then all this company could do is pay to fix/remove it, more like insurance than any sort of blocking; then the "big 3" credit mongrels will sort out the problem after said company contacts them, and after I'm sure you have to call/fax them all this info, signed in triplicate, so in the end you just gave LifeLock money for a false feeling of security, because they have no higher ability to repair your credit file than another one has to destroy it. think about it people. Really?
Isn't the fact that he got his identity stolen due to use of the system more or less hard proof that he didn't know it wouldn't work?
ADVENTURERS! - ANTIHERO FOR HIRE - CARDMASTER CONFLICT
So he is being sued because he is the victim of identity theft? I could understand suing a company for defective service if some harm befell you from their service, but not if some harm befell someone ELSE for their service. I understand "deceptive advertising", but still, I think the lawsuit merit seems flimsy. (IANALBTW)
Rhymes that keep their secrets will unfold behind the clouds.There upon the rainbow is the answer to a neverending story
"Flag on the moon. How did it get there?"
Point at stupid PR Head..[Nelson] Haw! haw! [/Nelson]
Laters Sol "Have you found the secrets of the universe? Asked Zebade "I'm sure I left them here somewhere"
According to The Consumerist, "...the CEO's personal information is currently being misused by at least 20 different identity thieves"
...cause seriously, it's bullshit. I mean this idea that my "identity" can be stolen. What this seems to be about to be is accountability. If a bank gives out money because someone duped them into believing that they were me, then the buck should stop with them. Their fuck up, their loss in a sane world.
.. I drove my car into a tree at 70 MPH and I got hurt. Fuckers!
Although you do have to be a bit of chump to pay $10 per month to lock your credit, the value is that the company will do all the work if your identity does get stolen. So unless the company is incompetent at that, I declare these people to be a bunch of whiners, with some ambulance chasing douchebag lawyer probably promising them great riches if they win.
Give a man a fish and you have fed him for today. Teach a man to fish, and he'll say "WHERE'S MY FISH, YOU IDIOT?"
1) Goto: https://secure.lifelock.com/enrollmentform.aspx 2) Enter ' or 1=1 or ' quotes included as the promo code. 3) ??? 4) Profit
For two years, Davis has been daring hackers to steal his ID.
Child's play. I bet you dumbsassses aren't good enough to shuttle $5,000,000 into my bank account, losers! I dare you! I double dog dare you!
mcgrew's razor: Never attribute to stupidity that which can be explained by greedy self-interest
IIRC the service is not supposed to be an iron clad prevention of ID theft, but rather part prevention and part insurance should you become a 'victim' of ID theft. Meaning that you will have your credit ID repaired at no charge up to $1000K.
If that's the case, these people have no grounds for a lawsuit. (IMO, IANAL)
If I went around claiming I was an emperor...they'd put me away!
The new news is that he is being sued. The old news is that identity thieves took his identity. The summary mentions the new part, but the title is poorly chosen. From TFA:
- Atty David Paris is seeking class action lawsuit against founder Todd Davis in MD, NJ and WV for
- Also being sued in AZ over the 1 million dollar "service guarantee" because it is being misrepresented and only covers "defects in lifelock's service" and not actual identity theft. which they are misrepresenting.
- Experian is accusing LifeLock of deceiving customers about their breadth of service because all they do is put a fraud watch on your credit record every 90 days which is something anyone can do with the agencies for free themselves. The only thing this protects you from is credit fraud which where an initial credit check is performed -- and incidentally means if you actually want a change in credit, a cell phone, car, etc you have to contact the credit agency ahead of time so they will allow it.
--David
It's ironic and sad that 'HaHa' and 'stupid' form the basis of all the comments so far.
1. There's no interest in more transparency on the whole process of identity authentication and credit/finance scoring. None!
2. The groupthink on this hasn't changed one bit. In most cases, "It sucks to be you." In this case, I'd call it clever Marketing that's only making him richer.
http://www.maxineudall.com/2010/02/should-economists-be-sued-for-malpractice.html
There are some pretty straightforward things you can do to protect yourself from identity theft, without paying any money.
You can opt out of getting unsolicited credit card offers at optoutprescreen.com. (Here is a link to them from an FTC web page so you can tell they're legit.)
You can also make a habit of getting an annual free credit report from annualcreditreport.com. This can help you to detect if something goofy is going on. (Link from FTC. It's run by the credit reporting companies, and as you go through the process, they'll try hard to sell you on getting non-free services as well. You have to watch carefully, and not accept the defaults.)
IIRC there is also a process for locking your credit reports completely, but it costs money unless you can demonstrate that you've already been a victim of fraud.
Find free books.
so since he sanctioned it and put no definitive expiry, is it then legal to steal his identity forever?
Karma is a bitch!
They are actually illegal in many states because it's considered loan sharking.
...at a former job back in the early 1990's. He seemed like basically a good guy, not a genius by any means, but bright enough, and ploddingly persistant at problem solving. Back then I never would have expected him to ever become the suit and tie corporate exec type, but rather most likely to have become some kind of milquetoast programming/development leader, sales manager or project manager type. I guess life sometimes throws the curveball of fortune in the most unexpected directions. Todd ended up becoming a lot more successful than I have done... a mere engineer.
I think this is just a pretty good example of how litigious our society is. The courts are more like a lottery, not a justice system.
This guy has been BROADCASTING his Social Security Number for a long time and it was finally compromised. That seems pretty good to me. Maybe this wouldn't have happened if he wasn't BROADCASTING his Social Security Number nationally and daring identity thieves to do their worst. For a normal person, I think this service would probably do a good job so long as you aren't giving everyone your Social Security Number.
The Experian story is interesting, but I think we need more information before making any judgments on that.
We seriously need tort reform in this country. That's the real story.
Their claim, after all, is not that they were hurt, but that the company selling the product (allegedly) falsified information, concealed evidence of that falsification, and then sold products based on that falsehood. Most nations have lemon laws, but the US is generally not so great in that department, which is why - say - lawsuits against drug companies are possible after serious injury or death, but lawsuits over the suppression of studies which demonstrate injury or death (ie: proving the product is a lemon) simply don't happen. This means that their chances of success are very limited. They have not been subject to the injury claimed, and the selling of bogus products is a normal, everyday practice. I don't agree with that being the case, but the courts are likely to take into account that the consumer has neither a right nor a reasonable expectation of truth or honesty, as things stand.
It's a small world and it smells funny; I'd buy another if it wasn't for the money; Take back what I paid (SoM)
The issue is that he became a victim of identity theft quite a while ago, and not just once but many times. He advertises that his company will protect you from identity theft, but it quite clearly doesn't. Because he himself was a victim, but he continued to advertise that he was being protected, he obviously knew his service didn't work, so promoting it as such is false advertising. There's also the issue that the company apparently is making claims about the services it provides that it doesn't actually provide.
Curiosity was framed, Ignorance killed the cat.
Ironic to read that Experian is complaining about LifeLock's practices when, in my view, Experian itself engages in deception far worse with their costly FreeCreditReport.com website that many people confuse with the truly free AnnualCreditReport.com.
Ron
His identity was stolen pretty quickly after he started advertising his SSN. I read elsewhere that his credit is sooo screwed up that the major agencies report his DOB as around 1943 or something and that there have been no less than 5 drivers licenses issued under his identity in various states. That doesn't sound like it remotely did what it was supposed to.
0x09F911029D74E35BD84156C5635688C0
Well, if this is the case, that's another thing entirely.
Until someone has destroyed his credit and created debt all over the place that he has to fight for and spend ridiculous amounts of time trying to recover from, his ID is not stolen.
Until someone does that to me, my identity is safe. So is my $10/month that I'm not spending for this virtual snake oil.
Jacob Lewis
23 Devon St
Billerica, MA
032-96-4388
The real man behind this company is Robert Maynard, Jr.
Yes, the man who was also behind Internet America ISP back in the mid-late 1990's.
You really MUST read this Phoenix newspaper story about Maynard.
You'll be quite enlightened as to what he's all about.
Yeah. That really cleared it up for me.
He's actually a total liar that deserves whatever he gets. 457-55-5462 is actually MY social security number. The @#$( feds just arrested me right in front of everyone at the meat packing plant where I worked and sent me to Mexico because they said I had a fake SSN. The @$$ Mr. Davis is the real identity thief! Oh well, at least this probably means I won't have to finish pay for that BMW I bought on credit last month.
I will need your bank account number and your SSN. In addition, to get this money out of nigeria, you will first need to wire me 5000 to make this possible.
I prefer the "u" in honour as it seems to be missing these days.
Here's my idea... submit a bogus tax filing in April using his Social Security number. It's not the same as stealing his identity, but could cause a headache regardless...
The point being, you shouldn't give out your social security number.
Anyone else have any ideas?
As soon as I started hearing this, I thought this is a load of...well you know. I knew very well, there is no way possible that you can make an unhackable Internet connected computer system, at least not without HUGE costs (government maybe?) Especially because the way these companies do it. I doubt there was any encryption, much less firewalling, and other security. Just goes to show, P.T. was right on the money here. Best way to not be ID ripped off? Don't store your ID online, period. No cracker can get in, if it's not connected to the net. - Kc
-- Kevin C. Redden kcredden@ gmail 392992
Actually LifeLock does more that just file Fraud Alerts on your behalf. The also get your information removed from marketing mailing lists, telemarketing lists and now they are attempting to check known sources of stolen identity information to see if your info has been stolen.
LifeLock only works if those granting credit actually check with the credit bureaus. If a loan shark or other such lender just loans someone money on a signature note with out any verification then anyone can still target your identity and hurt your credit rating. No one can stop that with out mandating that those businesses use the credit bureaus or they forfeit their right to collect if they did not verify the person identity.
And yes, I am a subscriber to LifeLock. And yes, the amount of junk mail that I receive has fallen dramatically. The same with the number of telemarketing calls. The only side-effect so far is that I have less paper to shred. I'd rather not deal with contacting every credit bureau or marketing company. To me it's worth the $10 a month.
The contract clearly states what is and is not covered as far as identity or credit theft. If your not happy with what they cover then don't sign up for the service. No company should be held liable for your not wanting to read the contract or worse, your lying in the sign up process and claiming you read the contract when you didn't. My wife and I scoured the contract (which was written in plain English) before signing. We knew the limitations and benefits before signing. No one coerced us to sign up and no one lied about what service they provided.
Be responsible for your actions people.
Step 1: Call Experian (1-888-397-3742) and have them put a fraud alert on your file. They'll pass it on to the other 2 credit bureaus (Equifax: 1-800-525-6285 & TransUnion: 1-800-680-7289).
Step 2: Repeat step 1 every 90 days.
Step 3: Save $120 a year by doing everything LifeLock does all by yourself.
(I know, I missed the obvious, "Step 3: Profit!" joke)
So in other words the DMV is every state is completely incompetent? I KNEW IT!
I understand where you are coming from, and I agree, but torts are way down on the list of court reform issues that need to be addressed. Federal, State, and local Attorney's offices are the worst offender here, with large companies being a close second. Our criminal justice system is basically a plea bargain system now, it's so gamed and rigged by the DA's that any notion of a person accused of a crime having a 'fair day in court' is reserved only for the very rich who can afford $50,000+ lawyers. The RIAA, MPAA with their frivolous lawsuits are just as bad.
The common thread here is that the courts have become another way to abuse everyday citizens in our country for political and financial gain, or even worse, for Public Relations.
To the lawsuits mentioned in this story, I think the litigants in this lawsuit deserve their day in court. Part of me is glad his identity was stolen. Anyone who knows about how identity theft works (even at a cursory level), knows that the services this guy was pedaling were complete vaporware. His company was taking advantage of a climate of fear and he inadvisably believed his own hype. Granted, courts do get it very wrong sometimes, and we always need to make sure we provide ways to rectify those situations, but I do not think this case is in that territory.
It is wrong to mislead people using their irrational fears and ignorance. Yes. It is wrong. Alot of people in our society seem to think that it's ok to do this...that's what I think needs reform!
Thank you Dave Raggett
I was looking at their"guarantee."; I'm not sure what, exactly, they actually are promising. It might not be very much.
In part: "We will pay up to $1,000,000 to cure the failure or defect in our service.... We will not reimburse special, incidental, indirect or consequential damages, such as lost wages or profits, loss of business, or lost opportunities.... If you are our member when someone accesses your personal identifying information and subsequently uses it without your authorization to commit a fraud, due to a failure or defect in our Service, and you have complied with this Agreement, subject to the terms herein, we will pay professionals to assist in restoring any such loss or recover such expenses, as required."
Any lawyers out there? What happens if the professionals' assistance, however well-meaning, fails to result in your recovering the loss? At that point would they have to pay for your loss themselves in order to "cure the defect" in the service?
And what's a "professional?" Naturally, one thinks of lawyers or licensed private detectives, but maybe it just means having their own paid staff call your credit-card companies to report the fraud... inform companies that the change of address they have for you was fraudulent and ask them to stop payment on the checks they mailed... trivial stuff like that...
"How to Do Nothing," kids activities, back in print!
Okay, so the commercials literally brag that they'll put a million down if your ID gets stolen (and that does imply that if their service can be hacked, there's no way they'd know if YOUR information hasn't already been swiped...and if it was, all they'd say is that "it must have been stolen BEFORE you signed up"), and you're bringing "tort reform" (which is right-winger code for "laws to prevent people from suing companies that rip them off") into it?
Prove to me that the service does what it says. Even IF you're not broadcasting your SSN. What if a person writes their SSN down on a check and drops it somewhere? This service is supposed to prevent that person's info from being stolen, and that's why people sign up for it and pay for it.
I think this once again emphasizes the importance of not being seen .
Light travels faster than sound. This is why some people appear bright until you hear them speak.........
At first I thought the thieves who had stolen his identity were suing lifelock under his name.
Now THAT would have been grand.
-Rick
"Most people in the U.S. wouldn't know they live in a tyrannical state if it walked up and grabbed their junk." - MyFirs
The real problem is that "identity theft" is almost trivial. All it takes is a Social Security Number and a few tidbits of information to completely ruin somebody's life. It is pathetic, really, and what's even worse is that it's not going to change any time soon.
Lifelock was founded by Robert J. Maynard Jr. who was banned in the early 90's from working in the credit repair industry-forever. Their basic service doesn't offer anything you can't do yourself for free. Read for yourself what Lifelock is all about. http://www.phoenixnewtimes.com/2007-05-31/news/what-happened-in-vegas/
This looks like a silly lawsuit to me, and there certainly are silly lawsuits. But "tort reform" as pushed by Bush and his cronies is not necessarily the answer. In Texas, thanks to tort reform, a physician could literally operate on you totally stoned and maim you for life, and the damages you can recover are so severely capped that it wouldn't be worth it to sue him (meaning it will be hard to get a lawyer to take the case if you can't pay hourly). That's not a bug. That's a feature.
The intended effect of tort reform is to place a controlled value on the variables. Mr. Executive says, "If we do this evil thing [sell a dangerous vehicle or drug, for example], how much money will we make?" Bean counter says, "We will make $300 million and it will maim and/or kill a bunch of people." "How much will the law suits cost us?" Without tort reform, the bean counter has to answer, "I don't know. Juries are unpredictable." But with nice, tidy hard-capped damages, he can answer something like, "Our maximum exposure will be $150 million." "Great! Let's do it!" And we're off.
And lest you think I'm just a bitter litigator who had his livelihood yanked out from under him, I'm not. I am a patent attorney. I don't do personal injury. I hate torts. I've just seen the statutes that were spoon fed to the Texas legislature by the insurance lobby. Tort reform is not your friend if you are not a tortfeasor.
Today's Sesame Street was brought to you by the number e.
Further, for $120/year, there are cheaper ways to protect your ID. Lock/unlocks are $30 (in my state at $10 per).
>> The new news is that he is being sued. The old news is that identity thieves took his identity.
:(
> Well, then, he doesn't have to worry, then, huh? Because they'll be suing the thieves! Right? Right?
Unfortunately for him, they didn't steal his identity, they made unauthorized copies of it
Comment removed based on user account deletion
And regard anyone who thought a Social Security Number (or the Canadian SIN) was unique as not just a fraud, but a gullible fraud at that.
My question is why the hackers couldn't have signed him up to be arrested by the NSA and shipped to GITMO?
-- Tigger warning: This post may contain tiggers! --
HA HA!
I guess the real issue here is the definitions of victom and Identity theft and the combination of the two.
If you visit their website, it explains what they do quite plainly. Now, if we are splitting hairs and asking what the meaning of "is" is, you might have to ask is a victim of identity theft, someone who has had their identity used by someone else, or someone who has gotten stuck paying for that other's person's usage of their identity. If their program works like they claim, then it could be that a victim is someone who has to deal with paying or disputing claims against their name. It will be interesting to see how the courts figure that part out.
Something even more interesting is the CEO's admission on the same site detailing his Identity theft in Texas and claims it as proof life lock works because he was never out a dime or waisted any of his time clearing things up, Life lick did it for him. He also admits that identity theft isn't completely stoppable, and the services of his company helps get things settled when something gets by.
I don't know how long this stuff was there or even if it was put in place because of the lawsuits. But it would seem that most of the concerns are addressed in a way that could go either direction in a court. If they give that information to customers when becoming members or signing up for the services, it doesn't seem to me that there is much of a case. What do you think?
I guess you should look at their site and read what they are claiming. Of course they could have changed things because of the court cases but it seems pretty clear to me. First, they are claiming that if their service fails they will pay up to 1 mill to set it straight. You would know it failed when there wasn't a fraud alert on your credit report when something happens. At least that is the way it is represented as of now.
So if a clerk fails to check ID or doesn't run the credit report, their service worked and it was a failure outside it. But supposedly, they contest it for you and all you have to do is tell them about it.
The CEO even claims the Texas incident is proof life lock works because the clerk failed to verify the guys identity and the service took care of everything for him. He wasn't out a dime more then the cost of the service and didn't waist any time with the incident.
Second, It says it stops you from being a "victim of identity theft". That could be interpreted in many ways. Is a victim someone who has had someone else attempt to use their personal information or is a victim someone who has had to pay fees and spend endless hours as well as being denied a loan for something else because someone used their personal information. It is sort of like if someone attacks you and punches you. You would/might be a victim unless you signed up for a cage match or knowingly stepped in a boxing ring as an opponent of someone skilled in that art. You would/might be a victim if you were minding your own business, you probably wouldn't be one if you punched the other guy first. So there is some interpretation going on here.
From the adds, I agree with you. But after reading their website lifelock.com , I'm not sure if that really is the case. I think it will be interesting to see what the courts determine.
So in reality the person whose identity was misused has a case for harm against the person who accepted the false identity and falsely brought action and harm against them. So two parties failed, the fraudulent individual who provided a false identity and the party that failed in ensuring due diligence and accepted that false identity, and further compounded their error by attacking an innocent party whose identity was abused.
Want to stop identity theft then start fining companies etc. that accept them and who then fraudulently seek reparation from innocent parties and if those innocent person suffer harm as a result allow them to seek compensation from the party that accepted the false indentity.
Chaos - everything, everywhere, everywhen
like pirating it's not identity theft, you still have it, it's just someone has fraudulently used it and fucked you over.
identity theft is simply a more emotionally threatening a tagline
No sig for you!!
Dear LifeLock(R) Member,
LifeLock has been protecting our members and supporting the rights of identity theft vicitms for over three years. Recently, the ability of the LifeLock service to protect your identity and the validity of our $1 Million Total Service Guarantee has been called into question.
Let me be clear:
* There have been over 80 attempts by identity thieves to obtain credit in my name. Out of these attempts, no one has ever been issued credit. In one instance, a check cashing system failed to verify my identity and cashed a $500 check in my name. However, LifeLock worked just as promised to protect my good name and, just like any LifeLock member, I was never out any money.
* No one can stop all identity theft. But with over a million LifeLock members, only 105 have reported a compromise of their identity. In each case, we lived up to our commitment, and covered all expenses to restore their identity. * I stand behind the fact that our $1 Million Total Service Guarantee is truly simple and complete. LifeLock does not believe in hiding behind legalese. We guarantee that if you become a victim of identity theft, weâ(TM)ll fix it at our expense, up to $1,000,000.
If you have any questions about identity theft, my identity, or LifeLock, please click here to read more about LifeLock.
Thank you for allowing us to proactively protect your good name.
Sincerely,
Todd Davis
Todd Davis
CEO
Two things would take care of it. First, no collections can take place unless/until the collector can prove that the person targeted is the actual person who incurred the debt. Simple facts about the person will not do there. A picture of the person hold9ng the signed application would be acceptable (if it matches).
Secondly, reporting an "adverse credit event" against someone without such evidence would be considered libel. A credit reporting agency passing on such information without checking the evidence first should also be libel.
Reparations for such libel should include contacting every entity the bad information was delivered to and retracting the statement with a full admission of fault. Further, the at-fault party will be required to pay 100% of the added expenses faced by the victim including higher interest rates or the expected value of any lost opportunities.
Attempts to actually collect funds without proper proof of the debt will be treated like any other criminal shake-down operation. If they threaten to report a bad debt without the proof, it's extortion.
A big part of the problem is credit reporting agencies who pass on data no more trustworthy than gossip as if it were well researched fact. They routinely mash together credit events from similarly named individuals, roommates, etc.
I am studying website security for my job now.
:) If they did that well explaining SQL injection (use the prepared statements, Luke), they might do as good a job on the other subject material. Since the AC's post was clear to you, *you're* clearly not the problem in the equation!
Kudos.
One of the main attacks in the literature is called an "SQL Injection." I never quite understood exactly what that meant, but the parent just presented a perfect example. Thank you, AC!
I think this might be a sign your textbooks suck.
My God, it's Full of Source!
OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
I think "Life Lick" is a different kind of service...
I 99% agree with you. You left out another guilty party...the places of service/purchase. Remember Crook A, filled out a fraudulant application. Crook B (neglegant party 1), accepts the application and does not verify Crook A's identitiy. Crook A then buys whatever at a store, the store (Crook C, neglegant party) accepts the credit without verifying the identity of the purchaser.
So after all of this, Crook B decides the random person is responsible for all the crimes/neglegent actions that have taken place. Why is the burden on this random person to prove they did not commit a crime (buy an item/service they have no intention of paying for)?
I've been dealing with an identity theft issue for 15 months now with a BoA CC I never applied for, received, or used. They are fighting it tooth and nail, and I may need to take them to court eventually. It is rediculous that for over a year my credit has been bad, and I've had to deal with constant collections, all for something I was not a party to at all.
I still am not sure how they can (if they can) legally do what they are doing. I mean THEY agreed to "lend" money to someone and didn't look into who they were leding the money to. I can't do that! I mean I guess I could...and take them to court over it, and have it thrown out. But they aren't suing me for the money, they are just ruining my credit (no new house now~) and causing trouble for me by calling multiple relatives and my employer. The owner of the company I work for trusts me enough to know I am not at fault, but I can easily see if I had just been hired getting fired for credibility issues (I live in a right to work state). Most employers check credit now when hiring employees as well, so it hurts my ability to change jobs.
After all of this, personally, I would MUCH rather have BoA prosecuted than the orignial criminal. Instead BoA plays the victim role, and attacks me.
I find it unbelievable that people bought into this. Maybe some old ladies who believe in Nigerian 419 scams, but nobody starts saying "Heeeyyyy, wait a minute..." until just recently?
The company advertised on LATE NIGHT TELEVISION alongside other gray area advertisements and infomercials. Come ON! Even Kevin Trudeau is rolling his eyes.