99.8% of Gamers Don't Care About DRM, Says EA
arcticstoat writes "If you thought that EA might have been humbled by the massive Internet backlash against its use of SecuROM in its recent games, then you'd be wrong. Speaking at the Dow Jones/Nielsen Media and Money Conference, EA's CEO John Riccitiello claimed that the whole issue had been blown out of all proportion. 'We implemented a form of DRM and it's something that 99.8 per cent of users wouldn't notice,' claimed Riccitiello, 'but for the other 0.2 percent, it became an issue and a number of them launched a cabal online to protest against it.'"
If you query the number of gamers you have left, of course you're going to get a 99.8% figure. (Though honestly, that exact figure sounds like bullshit to me. Did you know that 85.7% of all statistics are made up on the spot?) The question is, how many customers have you already lost where DRM was a contributing factor? Of those customers, how many can identify DRM as the problem rather than stating "the game doesn't work"?
I almost guarantee that any study EA has done resulting in these figures was flawed. Based on his statements however, I don't think EA has done that research. Riccitiello pulled that number out of thin air. Even if EA did research that suggests that only 0.2% of users should have a problem, there's a huge gap between theory and practice.
I'm an example of a PC gamer lost by the industry. I used to read PC Gamer regularly, wait for the awesome new titles coming out, and get lost in the worlds of these games. Eventually I stopped and gave up on the industry. If you're interesting in why, here are the key points:
-- Lackluster games. The majority of games felt like regurgitated first person shooters. They were all the same with new skins. Hardly an interesting market.
-- Technological problems. There's nothing more irritating than purchasing a game or getting a game as a gift, then not being able to run it. At least two of those instances were clearly DRM problems. The games would not even start. No error, no reason, just fail. Tech support then explains some BS about having a CD Burner. Because, you know, those are so uncommon in computers. (This guy explains it WAY better than I can.) Not to mention the video card driver treadmill. Having problems with that game? Oh, well you need to update to Super Destructo Detonation Drivers version 34120123.1239213213 release 8231 patch -0123 revision B. It will make your system super-unstable, but your games will kick ass!
-- Time. As I got older, I simply had fewer hours in the day to game. I no longer have the time nor the patience to work around the previous two problem. So I just stopped buying PC games. Nowhere was there a concious decision of "screw them", it was simply, "This does not interest me anymore".
These days I have a console that lets me get the maximum amount of enjoyment out of the least possible time investment. Life is so much better than when PC games clogged my system's arteries.
In closing, I'd like to say this: History has shown that good games sell. Period, end of story. Piracy has always been and always will be a scapegoat for the real problem of poor quality merchandise. Implementing draconian anti-piracy measures will only drive away the few customers you have left.
Javascript + Nintendo DSi = DSiCade
Let's assume the statistics are actually correct. 0.2% don't want DRM, 99.8% don't care, and 0% are in favour. That should be enough of a message to realise it shouldn't be included. Especially when that 0.2% can damage the reputation of the game by giving shocking reviews all over the internet.
http://twitter.com/onion2k
Because either 99.8% of gamers actually buy the games they play or 99.8% of gamers are confident in their russian software cracks websites.
I'm on FIOS not cabal!
Most people don't even know what DRM is, so why should they care about it?
Badass Resumes
care. I'm expecting 499 other people to say they don't care.
If gamers knew that installing a game had a chance of damaging their CD Burner, or causing crashes in non-game activities, requiring a system reformat I bet they would care. As it is, they blame "computers" and do not care.
Wow, sent an e-mail as suggested when clicking on "use classic" banner, and got a fast response that addressed my msg
Now while I am one of the first who will tell you that personal experience doesn't equal empirical evidence, it isn't worthless in this case:
100% of the gamers I know (including me), which is quite a few, care about DRM. None of them like the "3 activations only" crap. Now it is always possible that I happen to belong to a really, really outside group, but not likely based on their BS statistics. If what they claim is true, you'd think at least one of the people I know, and more like everyone except me, would be perfectly ok with it. That they aren't says that EA's statistics are BS.
While I can perfectly well believe that most gamers are ok with DRM of some form, I'd bet almost none of them are ok with it when it interferes with their gameplay. Well, that's what these new DRMs are doing. The cause you to not be able to reinstall, they won't work with perfectly legit systems (Civ 4: BTS didn't like my DVD drive, and I don't even have any virtual drive software installed) and so on. Gamers care about that.
Sounds like they're getting nervous, keep the 1-star reviews coming!
Red Alert 3 (upcoming):
http://www.amazon.com/Command-Conquer-Red-Alert-Premier-Pc/dp/B001F6HJIY/ref=pd_bbs_sr_2?ie=UTF8&s=videogames&qid=1224087512&sr=8-2
http://www.amazon.com/Command-Conquer-Red-Alert-3-Pc/dp/B0016BVY7U/ref=pd_bbs_sr_1?ie=UTF8&s=videogames&qid=1224087512&sr=8-1
Far Cry 2 (upcoming):
http://www.amazon.com/Far-Cry-2-Pc/dp/B000X9FV5M/ref=pd_bbs_2?ie=UTF8&s=videogames&qid=1224087659&sr=8-2
Spore:
http://www.amazon.com/Spore-Mac/dp/B000FKBCX4/ref=pd_bbs_sr_1?ie=UTF8&s=videogames&qid=1224087603&sr=8-1
http://www.amazon.com/Spore-Galactic-Pc/dp/B001AYEGXM/ref=pd_bbs_sr_2?ie=UTF8&s=software&qid=1224087603&sr=8-2
Crysis Warhead:
http://www.amazon.com/Crysis-Warhead-Pc/dp/B001ATHKVC/ref=pd_bbs_sr_1?ie=UTF8&s=videogames&qid=1224087659&sr=8-1
I've been playing Spore quite a bit until this weekend, when it simply stopped showing any graphics whatsoever after updating my video drivers. Rolling back to the old drivers didn't help. So I tried reinstalling, and the game would simply crash.
After much futzing around and unhelpful EA support people basically reprinting their FAQ for me, page by page, I figured out the problem. I had patched Spore and uninstalled. But the DRM is never uininstalled, it lurks around forever. When I reinstalled the unpatched version from the CD, it was not what the DRM expected, and it crashed.
EA provides no way to download the patch without running the game, but I found the patch file on gamershell.com. Patching the game let it run without graphics again, and I switched to windowed mode (good like finding the key combo for that in the printed manual or help files) and checked out the graphics settings, uhhh, 170Hz refrsh rate, WTF? Setting it back to 75Hz allowed the game to run once again in full screen mode.
To reiterate: if you patch the game, uninstall, and reinstall the unpatched version, IT WILL NOT WORK, and the only component I can think of that would cause this is the DRM. Thanks EA, for making your paying customers prefer the pirated versions of your programs.
- None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
Too true. (98.2% of our CURRENT customers love us. LOL)
EA Before:
"Hey Gamers, buy our wicked game because it's totally fun to play!!!"
EA Later:
"Hey Gamers, buy our new game because it has newer technology, better lighting, and it produces 100% more warm fuzzies than its predecessor!"
EA Now:
"Hey Gamers, bend over."
The dangers of knowledge trigger emotional distress in human beings.
If 99.8% of the customers don't have an issue with the DRM (presumably they are not restricted in what they are doing), why have it implemented in the first place?
DRM has the purpose of restricting what one can do with a digital product - be it a game, a song, whatever. If no-one ever runs into those restrictions, it's been a waste of effort. However if the restrictions are tight and many people run into them, they are presumably effective for what the manufacturer wanted, but will result in customers trying to circumvent it as they want to do things they are not allowed to out of the box. Such as making a back-up copy.
So either DRM is a priori ineffective (restrictions so loose no-one notices them, so there is no effect of the DRM) to prevent complaints, or it is effective in restricting people but then will guaranteed result in protests and circumvention, rendering it ineffective after all.
These days I have a [Wii] console that lets me get the maximum amount of enjoyment out of the least possible time investment.
What do you do when you want to play a game that isn't on the consoles? For example, a lot of indie games are PC exclusives because the developer isn't a big enough company for a WiiWare license.
History has shown that good games sell.
Even good games from small companies?
In other news, 99.8% of gamers are playing pirated versions of their games.
on the side claiming to be adversely affected by DRM.
I put a lot of them down; and I mean a large percentage; to those just hopping on the band wagon. The "got to get my two cents in and feel as if I belong" crowd. Cost them nothing to claim to be part of the aggrieved party. It wasn't like they were going to buy it anyway but now they can claim offense which lets them continue feeling put down by the system/man/the other guy/etc.
* Winners compare their achievements to their goals, losers compare theirs to that of others.
EA has literally saved me hundreds of dollars thanks to their absurd DRM approach. Instead of buying BioShock, Spore, Mass Effect, etc, I've been able to pocket all that cash. It basically boils down to this: No one tells me how many times I can install something on my computer! How many times a year do I reinstall my OS? No one takes control of my computer and shuts down programs I'm using! Get a clue EA.
Population as of 16:26 GMT (EST+5) Oct 15, 2008 according to census.gov
Assuming everyone in the world is a gamer, it would take 13,460,606 people worldwide speaking out against this to prove that statistic to be incorrect.
Assuming the same for the U.S., it would take 610,836 people speaking out against DRM to prove that incorrectly.
I'm sure that a significantly powered site spread to Slashdot, Digg, Reddit, Stumbleupon, and Facebook would probably demonstrate 610,836 people against DRM with no duplicates.
It would be even easier if we assumed that only 50% of the US plays video games. Only 305,418 people would have to sign it. That's probably how many people visit Slashdot a week.
Colin Dean Go a year without DRM
But in ten years time when they want to show their children/spouse/friends/whoever (or play it yourself) that funny game from ten years ago, and are unable to do so because they can't activate it... THEN they'll mind.
EA is just hoping that none of them is getting that knowledge beforehand.
When you shoot a mime, do you use a silencer?
What do you expect EA would tell a bunch of Wall Street types? "We screwed the pooch and a bunch of people went after us for it" or "everything is fine, we're a great place to send your money!"
"It is a miracle that curiosity survives formal education." -Albert Einstein
Who needs 3 installs for Spore when you basically can play the game only twice without being bored?
The game was touted with tons of customizable features... few of them having anything to do with game play.
Wow! I can download tons of imaginative designs for buildings and things, and no matter which one I choose, they all do the same thing.
A DRM issue like this is only a problem for a game like StarCraft or Counter-Strike that people will be playing (and reinstalling) for ten years.
That's not to dilute the point that Bad DRM is... bad. It does illustrate the point that most people don't care about DRM, until they actually get bent over by it.
My DVD drive hasn't worked in a week and half, despite repeated tweaks and reinstalls. While mucking around on my drive last night, I found a directory called SecurROM. No frigging idea where it came from. I don't know if this is just a coincidence or what, but if I delete that directory and my drive suddenly starts working again then I'm going to do two things. First, I'm going to torrent a copy of Spore. Second, I'm going to track down an EA executive and punch him in the cock just as hard as I can.
And we need better math education...
The MAFIAA is a bunch of mindless jerks who will be the first up against the wall when the revolution comes
Bingo. 99.8% of game buyers don't care about DRM, but that 0.2% that do care tend to be the hard-core gamers. And 75% of the 99.8% ask their hard-core gamer friends for recommendations on new consoles and new games to buy. When what they hear is "Skip the EA games, they're just a nightmare to work with. Go get this other game instead, you'll like it just as much and it'll give you fewer headaches.", well, sales for EA will tend to sort of suck.
"0.2% of Gamers are too stupid to operate BitTorrent!"
s/gamers/developers
That part of the anti-DRM argument, though philosophically valid and justified, isn't really going to get much attention in the 12-25yo market that makes up probably the same 99.8% of their revenue--and always has. Not to mention, with all the online components of games, people are pretty used to the idea of "server goes down, game dies" not to mention the idea of paying for it more than once and the obvious fact that it is eventually just going to go away.
I must be one of those who care able DRM. I recently bought Mass Effect, before I was aware of its draconian DRM policy.
I started the installer, and when the End User License Agreement came up I decided to read through it.
In the end, I decided I couldn't agree to their end user license agreement. I tried to take the game back to the store. Unfortunately, the clerk behind the counter refused to allow me to return the game because it was open software. I told her that I couldn't read the license agreement until I had already purchased (and opened) the software. She was polite but unsympathetic to my plight. I asked her to get me her manager. She returned (without her manager) and said her manager told her she cannot accept open software.
I told her that should would then have to go get her manager because I need to know who it is who is refusing my legitimate refund. I explained that when this went to court, I would need his name and position in the store. She returned (again without her manager). She proceeded to hand me a business card with her manager's name on it, and a phone number for the company's customer support number.
Not being one to give in too easily, I sat down on the bench by the refund counter and called the customer support number. The man on the phone was also rather polite as I explained the situation. He looked up the receipt number, and through checking my credit card (I'm guessing) explained to me that I had quite a purchase history at their store and very few returns. He saw no reason why the store couldn't handle the refund and asked me to hand my phone to the sales representative.
The sales representative balked, and claimed, "I don't want to get into the middle of this." and wouldn't take my phone to talk to the service rep. I asked her to get her manager.
She left and returned (again, without her manager) and explained to me that her manager refused to talk to me because I threatened litigation. So, I explained this detail to the person from customer support with whom I was still conversing with on the phone. The customer support person chuckled, and said he could do the refund through the corporate channels, but unfortunately it would take a couple weeks for the processing to go through. I said that was unfortunate but acceptable. I asked him if I should hand the game to the lady at the customer service desk. Then the guy said, "No, that won't be necessary. Just take the game home with you, don't tell them what we have done for you, and consider it a gift from us."
Sure enough, 2 weeks later I got a gift card for the exact amount of the game + tax. I'd be a little disappointed about being refunded in store credit versus a return credit on my credit card but I do tend to buy a lot from this particular store so I decided to let it go.
I'd like to comment the only downside to this is that it is unlikely EA will every find out about my dissatisfaction with their EULA and DRM. Chances are the company ate the cost themselves, and they will never find out about it.
In the end, I was happy with the result from the company. I decided to install the game, since I have less of an issue with DRM and Freeware.
For the record, Mass Effect kicks some serious ass. I'm actually glad I got to keep the game.
I'm guessing 99.8% of people whose computers are in botnets also don't care because they don't know.
Exactly. I'm guessing 99.8% of people whose computers are in botnets also don't care because they don't know. This does not make botnets a good thing, nor mean that those people would be happy if they discovered they couldn't use their Internet any more because the ISP cut them off.
One need only look at the response to recent attempts to close down some music DRM authentication servers to see that when people are informed about their purchases and the limitations concerned, they most certainly do not support DRM. It's just that most people assume when they buy a track that they've bought it and can keep it. I bet most people who buy games assume that having done so, they can play it forever, too.
If you disagree, post your argument. (-1, Overrated) isn't your personal censorship tool for views you don't like.
Your post sounds perfectly reasonable and solid on the outset. Too bad it's complete nonsense.
On the matter of Thief, here is the Looking Glass post-mortem.
Interestingly, you'll find that piracy isn't even mention. Piracy did not kill Looking Glass studios. Difficult financials did, same as Origin, Westwood, and a multitude of other classic studios.
"No doubt" is not a real-world metric. In fact, 2D Boy EXPLICITLY shipped with no DRM on the honor system. So far, it has not hurt them. And with the recent release on the Nintendo Wii, 2D Boy is flying high with the first 10/10 review from WiiWare World.
As much as I'd like to believe your post is simply ignorant, I cannot ignore your posting history. All posts on copyright topics, all in favor of stronger copyrights. You are most certainly a shill. The question is, for whom do you shill?
Mod parent -1 Troll.
Javascript + Nintendo DSi = DSiCade
That makes the assumption that people willing to play a game for the cost of a download are willing to play it for the price of the title.
Just because I'd pirate and consume content doesn't mean I'd ever buy that content in a piracy free world.
Piracy != Lost Sales
Piracy == Free Advertising
Piracy is not something that hurts the game industry, piracy is something game developers blame when a game flops or the industry is lackluster.
And how many of those dis-joint platforms share the same number of screen resolutions, the same number of sprites, the same screen refresh rates, the same the same the same number of whatevers ???
Sometimes, you just don't NEED to be compatible with everything and the toaster, see what I am saying ?
Is that the only people who ACTUALLY ARE completely unaffected by DRM are the people who are ACTUALLY PIRATING. I've bought games straight-up...any game that I feel is truly ground-breaking I fork out the dough for. Crysis, Oblivion, Thief, are all examples of titles that I felt were good enough to BUY. Ho-Hum titles, I've downloaded, and I must admit that, in the end, I end up applying "pirating" methods to my "legal" games ANYWAY. "Please insert DVD/CD", screw that, I'll just crack it to shit. Maybe game companies should learn from this. I don't think it really matters what kind of protection your put in-place, someone is going to find a way around it. Look at SecuROM and the activation for Windows Vista, the latter was certainly touted as being unbreakable...but...
It was sort of the other way around for me.
I got tired of console games that were buggy/poorly tested etc. and could NOT be patched. I was stuck with the first release version.
PC games at least gave me the aftermarket to fix problems with a game. When I could get inside them, or utilize cracks or whatnot, I began to see more cost value in a PC game. Yeah, I realize that in a perfect world, the games should be perfect on release, but they are not. For that simple reason, I choose to buy a product that at least gives me some latitude in making the fucking thing work to MY liking.
So?
Some of my favorite games are 2D. Defcon and Uplink come to mind. And Darwinia isn't that taxing.
Dear Introversion,
Can I please work for you?
Really, if you want a good indie game, introversion is *the* place to go.
Show this to your friends and family that don't know what a real hacker is
I'm actually in your position. The standard practice for obtaining a WiiWare license appears to be:
1. Create a title that runs on the computer. Even if it's just a demo, it should convince Nintendo that you can create games for their system.
2. OBTAIN COMMERCIAL OFFICE SPACE! I can't stress this one enough. Even if you get 200 square feet of office space that costs $200/mo., this step is critical to getting Nintendo to trust you. (Nintendo is concerned about secure access to the development kit.)
3. Apply for a WiiWare license. 2D games don't matter. DYC, World of Goo, Mega Man 9, Gradius Rebirth, Cave Story, and many other games have already paved that road for you.
At least, that's the strategy my little cadre expects to pursue. If we can ever finish pulling a team together, that is. Having a part time game designer and part time programmer does us no good if we can't get one of our artist friends to sign up. At least we have some seriously recognized brands lined up.
Anyway, feel free to email me if you need any more info. I'm far from a fountain of information on the process, but I may be able to point you in the right direction.
Javascript + Nintendo DSi = DSiCade
They may claim that, but you can get XNA to run any language that will compile to MSIL, such as VB.NET or IronPython (although the main program has to be a C# XNA game). You can even get C++ working if you compile it with /clr:safe. Beyond that, you can program shaders in Cg, HLSL or your own code if you write a content loader for it (this same idea applies to music, models or any other content). XNA is quite powerful and is expanding to the Zune with the next release.
My UID is a prime number. Yeah, I planned that.
That's a load of rubbish. If gamers didn't care then game crack sites wouldn't be so popular. Fewer people would be pirating games and let's face it torrent users aren't some niche market.
I think someone's study was pulled out of their backside.
Okay, to take an extreme example, coding something that will work on both an X-BOX and a DS-Lite.
First I list everything that differs in the specs from two machines available in 2004Q4 through 2005Q3:
I can see how input has to go through different kinds of processing before it hits the model. I also see six times as many pixels on an Xbox as on a DS, so a model with four to eight times as many vertices and four to eight times as much texture should look OK on the more powerful system, right?
Things need to be tweaked, rearranged, perhaps even omitted altogether depending on the visual display and controllers you have to work with.
Yes, the model would be scaled down, tweaked, rearranged, minor features #defined out, but ideally not completely rewritten by hand in three different languages introducing different defects ("bugs") into each version. I thought hand-translating the entire model per console was supposed to have died after the 16-bit generation: the Saturn, PlayStation, and N64 could all run C, albeit with huge differences in the view.
Last I checked, spouting outright lies is a key feature of trolling. 2 seconds of research would have found out that Poor sales of Thief did not kill Looking Glass and that 2D Boy has had no serious piracy. In fact, the Looking Glass post-mortem explicitly says:
If his post acts like a troll, sounds like a troll, and smells like a troll, it's a troll.
Javascript + Nintendo DSi = DSiCade
Okay ... simple example ... let's take C++ as a reasonable example of a cross platform language.
Something written in C++ can be compiled for x86, RISC, 68000, any flavour of processor opcode you like.
BUT, and this is the big but, someone has to write the compilers to translate C++ into the appropriate machine code operands.
Now all a specific console developer has to worry about is that his code works on his console using his processor ... there's no financial benefit for him to implement a common cross-platform high-level language just so independent developers can write once, deploy many (and potentially rob him of income in "X-BOX Approved Games" etc.
It's just another form of lock-in, same as MS and Apple have been doing for years.
Interestingly, you'll find that piracy isn't even mention. Piracy did not kill Looking Glass studios. Difficult financials did, same as Origin, Westwood, and a multitude of other classic studios.
Define "difficult financials", please. I think that Origin died not because of any real financial problem, but because EA made some bad decisions. Origin was soled to EA in 1992. Once Ultima Online became such a hit, EA decided that Origin would only focus on online play. This is the bonehead move that did Origin in--the bread and butter of gaming (back then) was not in online play. Even back then, there were several MMO and MMO-like games which tanked. But EA got lucky with Origin's Ultima Online, saw the huge hit it was going to be, and got greedy.
Every post-UO game slated to be produced by Origin was eventually canceled. They were put to work milking the UO cash cow until their death in 2004. It's certainly hard to say for sure whether or not they would have been successful if they'd been allowed to work on other projects (specifically non-online ones), but their track record indicates that, yeah, they probably would have been.
Confusing 'users' with 'customers'.
It's like you sell elk urine as a perfume, and claim 99% of perfume users love the elk urine smell.
Nope.
99% of perfume users hate elk urine smell and don't buy it.
The 0.99% who buy it and love it are weird perverts who feel turned on by the smell.
The remaining 0.01% are clueless morons who didn't know what they are buying.
Yep, from people who -bought- the game, possibly well over 90% don't know and don't care. OTOH the rampaging piracy is in a major part influenced by DRM. If they surveyed -users- and not just -customers- they might come up with a totally different number.
45 5F E1 04 22 CA 29 C4 93 3F 95 05 2B 79 2A B2
I don't need any advice from dorks like you. Not everyone who actually believes in copyright is a troll or a shill, but you are clearly so far rammed up your ow ass to see that its pointless to even discuss it.
go torrent some movies to 'stick it to the man' kid.
DRM-free indie games for the PC and Mac: Positech Games