Google Wants You To Be Its Unpaid Muse
theodp writes "So where do you turn to for great ideas when tough times force you to abort your engineers' brainchildren? If you're Google, reports Nicholas Carlson, you simply outsource brainstorming to your users. Google's launched a new Google Product Ideas blog as well as a Product Ideas for Google Mobile site where users can submit feature and product ideas and vote on others. So what's in it for you if you come up with Google's next billion-dollar-idea? 'If you post an idea or suggestion and we put it into action, we may give you a shout out on our Product Ideas blog,' explains Google, 'but we won't be compensating users for their ideas.' Lucky thing don't-be-evil Googlers don't have to live up to the IEEE Code of Ethics, or they might have to credit properly the contributions of others." So what's wrong with a shout out among consenting adults?
Don't contribute to their ideabox. It's not like Google is forcing people to contribute. Why is that too difficult for the article submitter to understand?
Democracy is a sheep and two wolves deciding what to have for lunch. Freedom is a well armed sheep contesting the issue
"So what's wrong with a shout out among consenting adults? "
For those who envision the domination of a gift economy. Now's your chance to make it happen. First software, now ideas.
*Aka "ideas want to be free".
Shai Schticks:"You don't make peace with friends, you make peace with enemies"
How could this be illegitimate, if it does not intend to hide or mislead Google's intentions?
Why shouldn't they ask for ideas from users? It's part of any business relationship that both sides profit. Since I rarely click on ads, I've probably gotten more use out of google products than they got in return. If I had a good idea, I'd have no problem to let them know. At the least, their products get better and I get to use the cool new feature. Most of the ideas are probably worthless to individuals anyway, since they might only be a feature, not a product.
Plus, all the ideas are out in the open for everyone to see, so any competitor is free to implement them as well.
Fleur de Sel
...makes you unpaid advertisers.
Other people create the articles, we create the original content that draw people to this site. People love having a soapbox where they think others will listen to their ideas. So I don't understand the tone of the summary.
OTOH, years ago, people working at Nintendo (USA) told me that when they recieved letters, they put them in the trash as soon as it became apparent it was an "idea" letter for a game. They didn't want the liability. How is google going to curb this aspect?
At the moment, "2,436 people have submitted 670 ideas"
I haven't looked at the content of these ideas but on the surface of it, it seems like 1766 people's idea what to post:
"F1RST!!!11!!!!1!"
... they are already doing it with search queries!
Seriously, raw ideas are cheap. Everyone has an opinion. The hard part that you need to pay people for is making the ideas work.
Like Edison said, 1% inspiration and 99% perspiration.
This is ridiculous. Should /. have paid the guy who submitted this? What about me for all the moderation I have done? Should my company pay people who fill in customer satisfaction surveys?
/. "google really is evil" meme. I mean, jeez, here we're jumping on them for doing standard market research. When they do something that really is evil (like when Microsoft killed netscape), that will be news.
I am really getting tired of this
weirdest thing I ever saw: scientology advertising on slashdot.
Most people I know (myself included) have a lot of ideas, both good and bad, but have no idea or resources to make the idea into a marketable and/or profitable idea. The fact that your idea could be made real by anyone else and accessible worldwide is pretty much its own thing to brag about.
As I keep telling our sales people, there is something of a gulf between having an idea and actually implementing it. Also, an invention is supposed to solve a problem, not just to state it. I may think it is a good idea to find a way of checking the extent to which bears poo in the woods, but when someone patents the improved device and process for facilitating mensuration and analysis of the sylvan/urban mass ratio of ursine faeces, I really shouldn't expect to profit.
From scarped cliff or quarried stone she cries "A thousand types are gone, I care for nothing, no not one."
A mega-corp I used to work for also did this, but just internally for employees. The reward- a $50 gift certificate if your idea was chosen by the exec's. Participation and the quality of the ideas was awful. Within a few months they shut down the website since the exec's were tired of filtering through all the crappy ideas. There are already a bunch of sites doing the same thing. Good ideas are rare, good ideas for free are almost unheard of. Think about the American Inventor show. The payoff was huge, yet even amongst a poll of millions of people most of the ideas were pathetic. Even the winning ideas were lame and never become profitable.
patent the idea, and then submit it to Google's box while you work on the idea.
I prefer the "u" in honour as it seems to be missing these days.
Before I make a comment on this article, you're going to have to compensate me. Or did you think you could steal people's time for some free comments?
If this was a report about Ubuntu brainstorm, pretty much the same thing, it would be a glowing review? Why can a for profit company not employ the same techniques?
If a nation expects to be ignorant and free, in a state of civilization, it expects what never was and never will be.-TJ
Isn't this the same as Dell's Idea Storm and Ubuntu's Brain Storm?
Help! I'm a slashdot refugee.
The article mentions that Google won't be compensating submitters, then quotes like holy writ the IEEE code of conduct which mentions crediting them.
Last time I looked, those words weren't synonyms.
Confucius say, "Find worm in apple - bad. Find half a worm - worse."
So tell me, why is listening to your users and customers a bad thing?
...with absolutely f*** all to do right now as we only have one real product, search, and we're hesitant to make big changes to it... Please give us the ideas we obviously cannot think up on our own so we can give these guys/gals something to do because bored smart people tend to leave no matter how good the bennies are." ;)
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no texT.
RIP Slashdot. I used to love you. dead account - but slashdot wont let me delete it.
The ethics code requires contributions by others to be "properly credited." It by no means requires the contributors to be paid (unless of course pay was promised.) Also, if credit is explicitly not promised (as in this case), failing to credit is not against the code.
SirWired
My God, how far can this go? Google has the audacity to listen to its customer and actually use the better ideas?
I think the evil seen here is only due to Google being such a large corporation. To smaller companies, ideas are the golden egg. They are a way to get an edge on other companies, make a splash in the market, or even create brand new markets. And people don't have a problem with this because they are the underdogs.
But Google is huge. People always seem to make a stink when big companies patent ideas. It's because they don't really need to. You know that in a few years after another company implemented an idea, the larger companies are going to copy it anyway, patent or not. Larger companies don't really need the protection of the patent system.
Sure. It'd be a step towards MS giving me the kind of products I want. Which right now, they don't.
we only have one real product, search, and we're hesitant to make big changes to it...
Well, I'm a regular user of Gmail, Reader, Maps, Docs, Notebook, Desktop Search and probably others I've forgotten.
Search is often improved - they're often adding new file types and previewers. Just recently it became possible to sort search results in a way that gets remembered next time you do the search.
1. Come up with cool original idea. 2. Patent your idea. 3. Submit idea to Google. 4. Sue Google for Patent Infringement. 5. Profit. Not ??? step necessary!
An idea is a long way from an implementation. Were they alive today, should Jules Verne be paid for the submarine, or Da Vinci for the helicopter?
quiquid id est, timeo puellas et oscula dantes.
Do you realize how many engineers Google actually has? ;) Google should really create a new product line/direction and become seriously devoted to it. Can you imagine, with the talent Google has, what they could do with Open Office (or build a new platform with the same goal) or if they wanted to obliterate Exchange Server? Unfortunately, this is not (as far as I can tell) Google's goal. Google's goal is search, search infrastructure, and fun little add-ons like gMail, simulations, Google docs, et cetera.
Google isn't looking for a real product to build, they're looking for cool things to attract users to Google to bolster search revenue. That doesn't mean they wouldn't ever build a serious product other than Search, but the culture would (apparently) have to change to do so. It's hard to be competitive if your engineers spend 20% of their time on something other than the product you want to deliver and you can't simply scale a software engineering project by adding people. It's a careful balance.
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1. Register a patent with the idea
2. Post the idea in the idea site
3. Wait for google to implement it...
4. Sue google for unlicensed patent use
5. Profit...
(i know it doesn't conform with the standard way)
They're being upfront about the policy, and it's not even buried in legal mumbo-jumbo - it's RIGHT THERE in the FAQ. If you were going to submit an idea to a corporation and were worried about compensation, wouldn't you try to find that info beforehand? FAQ is a great place to start, and bingo, there it is. Problem solved - if you're looking for compensation, you know not to go to Google with your idea. So where's the prob?
I am really getting tired of this /. "google really is evil" meme.
It's not a meme, it's just the truth.
Until you can crack open their entire operation and show me, beyond a reasonable doubt, that Google doesn't abuse their position in at least one way (because that's all it takes, then I'd let go some of my skepticism.
After all, absolute power corrupts absolutely.... Of course though, Google does have the best kool-aid.
Boot Windows, Linux, and ESX over the network for free.
This is MSFT initiative wrongly posted as Google one....
please change your comments accordingly.
inconvenience caused is regretted
Maybe Im blind or something but I only see a brainstorm directory for mobile apps. for normal ones they say "While we're kicking off this initiative with Google Mobile, we hope to extend Product Ideas to more Google products in the coming year." Am I missing something?
A way to finally contact Google? It's so difficult to get in contact with them normally - even if you're paying them (in the case of AdWords). Perhaps we can finally start talking to real people at Google, or at least have them read some of our grievances.
I rent game servers, see my homepage for more information
... ...
3. Have a friend submit the idea to Google
What a truckload of nonsense.
Google has quite a few serious products lined up next to search and if you look really hard even you may be able to find them.
Can you imagine, with the talent Google has, what they could do with Open Office (or build a new platform with the same goal)
I think Google would much rather you used Google Docs than Open Office. I would characterise Docs as a 'serious product'. Sure you can't use it offline, but Google works on the assumption you're always online.
Actually here's Google's interests:
Which reminds me - I didn't include Adsense in the list of Google services I use - and from a Google revenue perspective, it's the most important one.
http://www.wired.com/culture/design/multimedia/2008/12/pl_create
The story itself is moderately interesting.
The summary is the kind of batshit crazy that is kinda making \. annoying in some respects lately -- not that its more batshit crazy in some respects then before, its just getting on my nerves lately.
Can we please have someone rewrite vitriolic summaries? A little?
What Google is doing is what countless companies do; its nothing strange or new. At my company those "ideas" are called feature requests. If we decide its a worthwhile enough idea to be good for more then one customer we'll do it for free -- and consider that we give it to the requester free more then ample compensation.
If its a niche idea they'd like, then THEY have to pay US before their idea becomes a reality.
Sheesh. A company with the possible will and ability to execute your idea may just do so-- IF you CHOOSE to give them that idea because you yourself do not have either that will nor that ability. How horribly evil and unethical of them.
Google wants product and/or feature ideas. So what? That's a long way from actual implemented products. I'm minded of a comment by a published author to one of those fans with an "I've got a story idea, if you'll write it we can split the money 50-50." request: "You have a story idea? So do I. They're easy, I come up with a couple dozen story ideas a day. Actually writing it, spending 8 hours a day for the next 6 months hunkered over a keyboard hammering it into a full story and then into a finished manuscript ready for publishing, that's the hard part. So you want me to do the hard 95% and give you half the results? What, do I look crazy?". Google's basically asking "What do you want to see?", and if some of the suggestions look good they're do the hard part of developing and implementing them. I don't see a problem there. I might have heartburn if they were asking for actual implementations they could use, but it doesn't sound like they are.
...must really be low now. I remember the good old days when evil involved ( for companies ) crushing someone elses dreams, or secretly withholding patents so that some much needed improvement to the well being of all was held back. Now it just involves what amounts to a bs session that you volunteer to be part of, with all the 'gotchas' clearly listed UP FRONT. Amazing.
If a little knowledge is dangerous , I am probably lethal on a GLOBAL scale
On the other hand MS boosters are getting more frequent, huh?
Copyright infringement is "piracy" in the same way DRM is "consumer rape"
I submitted an idea to them a while ago where I proposed that they include exchange rates in Google Calculator. A few weeks later, the feature was there.
While this is such a simple idea that they've probably gotten hundreds of requests for it, I am grateful that they included it.
In fact, I never considered that I should be rewarded. They also stated so clearly on the submission page (which I can't find right now). I use the feature frequently, and am glad it is there. It's a benefit for me as well as for Google.
Are you a grammar Nazi? I'm trying to improve my English; please correct my errors!
First, I was commenting on the "unpaid muse". The Muses, the ennead, were daughters of Zeus and so, of course, they didn't get paid. Which was the basis of my (feeble) joke, but was making the serious point that the original idea (inspiration) was attributed to them, while human beings did all the work.
Second, your point about drama, even if correct, is badly made because I did not include the Muse of Drama in my list, as I was making a joke about the RIAA. My point, in fact, was that there is hardly any original music about nowadays, it is almost all derivative, so why does it deserve copyright protection?
Third, your point about drama is just plain wrong. In Athens, plays were put on by nominated rich citizens (if you thought someone else was richer and should put the play on instead, you could swap possessions with him if he refused to agree - an interesting tax system). The rich citizen paid the didaskalos, the chorus, the actors, the musicians and, presumably, the playwright. The prize money nowhere near covered expenses. This was, after all, a religious festival.
Fourth, you have completely missed my point anyway. If someone else has an idea (Hey, Aristophanes, how about writing a play in which jurors are represented by wasps?") Aristophanes does the actual dramaturgic work, and he and his sponsor win the prize. Exactly the same as envisaged here for Google.
So, in summary, my reply to you has to be "brek-ek-ek ex, ko-ax,ko-ax!"- which as everybody knows is what the frogs said to Dionysius.
From scarped cliff or quarried stone she cries "A thousand types are gone, I care for nothing, no not one."
Google can hardly file a patent for this strategy: certain game and other software developers have been doing this for some time. They release unfinished skeletal software and then rely on the eager-but-clueless users of the product to identify problems and shortcomings and suggest future evolution. The users become unpaid Q&A or R&D staff without ever being the wiser. They don't even get business cards to flash at parties.
Now you're cookin! Ideas, man!
Wouldn't it be cool if Google earned a Googol pennies...
Wasn't there a guy in a Russian novel Nikolai Googol?
You could do it for breakfast! I'm Googol for GooglePuffs!
I have no idea how any of that can make money. But they're ideas!
My first Journal Entry ever, in 8 years! http://slashdot.org/journal/365947/aphelion-scifi-fantasy-horror-poetry-webzine
Love your sig. Very funny, but it carries some inaccurate implications and ignores some realities.
In reality, wolves are always deciding what to have for lunch, and if they're looking at a sheep, s/he is not alone but part of a flock. It's not democracy because even if the entire flock votes against the wolves, there's no guarantee that one of them won't be taken. If the sheep really did wander off alone from the flock into the wolves' clutches, the sheep has effectively voted with the wolves, by proxy.
Freedom is what exists in reality. The wolves aren't evil or wrong. They are not dictators. They rolls their dices and takes their chances and they'll go storming into a flock, eyes on what they think is the easiest prey. That prey has the option of running, and sometimes, if it's a little one, a parent might actually face off with a wolf and scare them away (if the wolf isn't hungry/motivated enough).
And of course, if your definition of freedom is to let the sheep be well armed, then what's to stop them from oppressing the wolves? Should they be well-armed, too? In that case, two well-armed wolves could take out the sheep from a distance and still have their lunch.
Your point, I'm sure is that popular vote should not determine all things, but neither should individual destructive power. There should be a delicate and always evolving balance between the rights of the many and the rights of the few.
I'm sure Joe the Plumber would agree wholeheartedly, but the world just isn't as simple as your metaphor. To wit: Democracy is a flock of sheep and two wolves voting on what the wolves are allowed to eat. Freedom is a hungry wolf noticing a stupid lamb wandering off from un-attentive parents and thinking of her own pups starving back in the den.
The CB App. What's your 20?
You write like a small-town gossip columnist pretending to be from New York.
Aborting brain-children?
Drama queen!
I can't wait for school to start again.
Muses by definition are unpaid. If anything, they might be seduced instead of outrightly raped by the "artists" once or twice. Welcome to feminism, folks!
The role of the writer is not to say what we can all say, but what we are unable to say. -Anais Nin
Hahahaha, all you open source zealots don't care that Apple and Google rip you off (then charge you exorbitant fees to use their software in the case of Apple)through your willingness to do free work for them.
-derChef
Wow, does this mean finally there is a way to tell them of the bugs in there existing products? Would finally like to be able to display more than the default number of images on the image search.
Google never had, and most likely never will have real "Engineers" working for them.
Programmers != Engineers
Coders != Engineers
Code Monkeys != Engineers
Developers != Engineers
Engineers have the necessary background, schooling, and license to be called as such.
The run of the mill code-monkey, developer, programmer, coder, etc does not.
Google does not have to follow IEEE practice, as probably nobody on their staff is fit to be an IEEE member.
It's the same reason Microsoft chooses NOT to hire real engineers. They have a code of ethics, and a rigid reporting structure.
Engineer who fscks up can be sued into the ground.
Code monkey who fscks up can just be fired, or usually at worse, forced to write the service pack or hotfix, and then demoted to tester.
It looks as though people are overlooking the worth of being 'shouted out' by a billion dollar company. If you created an idea that Google put into implementation and gave you credit for, it's a golden ticket into the IT industry. You couldn't pay someone to give you better resume stuffing.
MSes + PhD's + Google + www + *inside access* to search engine + intranet idea portal == ???
(scroll down for answer)
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all your ideas are _already_ belong to us, by origin.
We're actually just confirming from our users that those we made on the intranet are actually agreeable and acceptable to our user base.
Read "Google Story" before commenting on Google methods.
They rock.
They do everything like PhDs and hackers would and do.
They have many more ideas than your limited human brainstorming could ever hope to produce - both quality and quantity.
In fact, if not for the product idea confirmation aspect, I'd say this was a ego-boost game to entertain sad laid-off coders. But then Google is a traded stock, Inc, face of evil in the last few 100s of years.
Anyway, thoughts and ideas come to everyone and the more you read and are qualified (honestly...), the more you find getting ideas to be a **routine chore** rather than the "great spark of genius".
All successful business ideas have a "right time". Figuring that out is the big thing, which too many can do quite easily.
In short, if you feel too lonely think up and idea submit to Google, feel good that they took notice and others' jaws dropped.
Nothing more.
If you want ca$h, write the [code].
This was clear to me much before I started giving ideas to online databases of idea and thought objects, but that was another story misrepresented and its only an old drag now...
Revenge is for war mongers.
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Weird? maybe. Expected? likely. My [conspiracy] theory is that the VCs have realized that most of the academic-based ideas really don't reflect what the true public/consumer wants (i.e. ideas that don't make money). Google outsources idea generation to the universities, hands down. Google trying to go free/public ideas is just a focus group approach, basically, data mining and getting business intelligence from the consumer. That's what brick and mortar companies do in the biz dev dept (which is why the biz dev folks and P&G get paid millions).
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Hence, could this be a sign that Google's 'raw resources' of PhD superstars in the universities have finally dried up (not that it was a gold rush of successful ideas in the first place). Could it be that Google, who solely bet on academics folks for the next big think has realized it was costing too much in the first place?
What a truckload of nonsense. What 'product', not entirely related to search, does Google have?
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No offense, but I think we differe a bit on what we term a 'product.' Google docs is a great start to a possible future product; unfortunately, it has egregious shorcomings. Does Google say its ready? No, so it's ok that it's missing incredibly basic features (see http://www.readwriteweb.com/archives/google_docs_fail.php for an example of many ridiculous things you cannot do - although Google has fixed a couple of these over the past year.) The spreadsheet app is the best of the lot from Google and it still needs TONS of work to be an actual product (ignoring the very serious issues of expecting people to trust a public company with private data more than they have to.)
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This submitter reminds me of my step mom. She decided to cut her long hair off for a shorter style and demanded that her hair be thrown away after being asked if she would allow the store owners to use it(to sell or donate as a wig). Why the waste?? If you have something you won't use or can't implement (an idea), why keep it away from someone who will?
At least now they admit they are borrowing ideas. Google takes product ideas from interviews as well. I gave them a detailed suggestion for what became the Browser Sync Product during a phone interview. For your reference - this was rolled into google toolbar and abandoned since.
As long as a company makes it clear that they are under no obligation to compensate the people who are first to post each component of an idea that profits the company, they shouldn't rule out such compensation. Fair compensation generates goodwill all round.
While some unrealised and unsuccessful good ideas have been imagined many times before, and are just looking for someone with the nous, persistence, and capital to make it work, other ideas are truly innovative. Once these latter types of ideas are made known, thousands could turn-the-handle and make it happen. But without the spark nothing happens.
It's these type of ideas that Google would be evil not to compensate, as long as the idea is not already known to them. They could at least make a charitable donation in the person's name.
It's hard to be competitive if your engineers spend 20% of their time on something other than the product you want to deliver and you can't simply scale a software engineering project by adding people.
In the industry, there's been measured differences in productivity between full time programmers of 100x - that's 10,000%. The 20% is a drop in the bucket; assuming it increase morale or decrease stress or whatever, it can easily pay off handsomely, even assuming the 20% never give anything back to the business in a more direct fashion.
old ppl....we r still living as primitive humans....
thus we r doing natural selection
=> global competition
but actually....
internetization brings global cooperation...
and we human.....only survives by cooperation...
competition only make us killed...
thinks global warming.....
it's time to re-define the position of human....
when technologies already replaces it...though slowly
Where do you think most of Microsoft's "ideas" (such as they are) come from?
Google Maps/Google Earth, Google Docs, Google Mail, Google Calendar, Android, Picasa, YouTube, Google Talk, Google Gears, AppEngine...
Obviously everything (not only google's products) is related to search to some degree, but saying that all of the aforementioned are "entirely related" to search is just nonsense.
Well, there are a couple of incidents which I'd like to bring up.
In the mid 1990's, I read an article in Newsweek about a young Eastern European intern student [young and naive] who worked at Tampa Bay Electric. His task was to find some economical and environmentally friendly way to break up calcium deposits in water pipes. He was not all that successful during his six month or so position. However, the problem intrigued him and he thought about it afterward. A couple of years later, he tried out some ideas and hit upon a solution. He tried to patent his idea, but Tampa Bay Electric intervened and claimed that the idea was protected by his official employment agreement with them. He claimed that they had given up on the idea, and discarded further interest in pursuing a solution. What he did was outside their region of interest, or so he claimed. He had some notebooks, which Tampa Bay Electric claimed were theirs as well. He refused to turn those over to his former employer and was subsequently jailed on contempt issues.
Another story was one that I had seen on "60 Min". This young student claimed to have discovered or had certain ideas about making artificial diamonds. He with the help of his graduate director, set up an appointment with GE. GE listened to his ideas but never really pursued employing him, or compensating him for his efforts. Later on, GE developed certain technologies which used those ideas. GE claimed that what he had suggested was something which they were pursing. Maybe they were. After all, ideas are a dime a dozen. However, sometimes, the confirmation is what you need to get things going in the first place.
Most of us go on to create business ideas which depend upon our previous experience and accumulated knowledge. I never saw a follow up on the story, nor know the outcome of those events. Does anyone have any leads on this story? I have been trying to find a follow up to this story for years.
One of my friends made a joke. Highly educated people give away their knowledge freely, as if to show off their depth of understanding. Yet, you take the stupidest plumber and ask him were to get such and such a part for your sink, he will shut up. If you happen to bring the part to him, he will charge you a surcharge because you are depriving him of potential profit. Actually, I listened to a http://www.youtube.com/ interview with Harlan Ellison (the guy who sued for the rights to "The Terminator" because the studio plagiarized his idea from his earlier stories for Outer Limits TOS, "Soldier" and "Demon with a Glass Hand"). Ellison basically said something interesting, that "Amateurs give away their craft, while as professionals know the value of their contribution."
Lawyers on the other hand, charge you for their time, whether or not they will or lose. (I hear that many management consultants do the same. Seeing that the US taxpayer is bailing out our industry to the STARTING SUM of $700B, I have to agree.) There is no such thing as a FREE consultation. You are in their office not for FREE advice, but as an attempt to get you to sign on with them. They might say a multitude of reasonable things, but its the going to court task that will cost you money!
Years ago, I use to write proposals for work with the US government. For each project bid phase, many vendors would submit their ideas and work. Some government liaison officer would read the proposals, and assign the project to one of the submitted vendors. The winner would have access to all the other ideas presented in the proposals. Maybe you might have lost the bid on one concept, however, you might have been right on some other concepts. The winner of the project was free to incorporate all submitted ideas into the deliverable.
The Wright brothers were far more successful in their ideas with planes than Curtis. However, the government [in anticipation of The Great War] decided to force the Wright brothers to sell out and merge with Curtis. Curtis
Bill gates was on the stage helping introduce the macintosh.
is google sure ti want to go that route?
TSS
How is this different than a suggestion box (i.e. a real one, not the kind that routes to the circular file)? Many companies used to have these things -- it was called "getting ideas from customers about what they would like to see". Was advanced stuff at the time... Most companies you have to pay to give advice to now days -- be on a support contract or pay for an incident.
As a web developer, I'd like to suggest that there is a flip side to this. Not a week goes by where someone doesn't come to me with an "idea." It will be a vague, general idea, and often fairly obvious... something along the lines of, "Hey, why don't we make a FaceBook-killer?" Or, "Hey, why don't we make a site where local pizza shops can accept on-line orders?" By "we," they mean, "You do all of the work. I'll contribute that initial idea, and collect 50% of the money, and act like you're my employee." Hence, I have become practiced at telling people that I don't work on speculation. Perhaps Google's route is better -- I could just direct people to my "idea submission" page, which would spell out my terms.
Look if you have a million dollar idea and are discussing it with a friend in a bar and someone over hears you then rolls with your idea they don't owe you a dime.
Face it, Google is as much an 'evil empire' as Microsoft and have taken others ideas and done better with them. In this instance they're just openly telling you about it. Frankly, a shout out is about all one should expect - since they'll put forth all the capital and all the effort to get it working - it may even be a little much.