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Cisco Barges Into the Server Market

mikesd81 was one of several readers to write in about Cisco's announcement of what has been called Project California — a system comprising servers made from 64-bit Intel Nehalem EP Xeon processors, storage, and networking in a single rack, glued together with software from VMWare and BMC. Coverage of this announcement is everywhere. Business Week said: "The new device, dubbed Project California, takes servers into new territory by cramming computer power into the very box that contains storage capacity and the networking tools that are Cisco's specialty. Cisco's approach could help companies use fewer machines — saving money not only on hardware, but also on power and IT staffing — in building data centers. ... Cisco is well-girded to take this step. It has more than $30 billion in cash, more than any other tech company. The company is moving into no fewer than 28 different markets, including digital music in the home and public surveillance systems." The Register provides more analysis: "Microsoft is, of course, a partner on the California system, since you can't ignore Windows in the data center, and presumably, Hyper-V will be supported alongside ESX Server on the hypervisors. (No one at the Cisco launch answered that and many other questions seeking details). ... The one thing that Cisco is clear on is who is signing off on these deals: the CIO. Cisco and its partners are going right to the top to push the California systems, right over the heads of server, storage, and network managers who want to protect their own fiefdoms."

206 comments

  1. Misread title... by __aaclcg7560 · · Score: 4, Funny

    Thought title said: "Costco Barges Into The Server Market". If so, I would've renewed my Costco card to get some cheap servers.

    1. Re:Misread title... by moosesocks · · Score: 4, Funny

      Thought title said: "Costco Barges Into The Server Market". If so, I would've renewed my Costco card to get some cheap servers.

      Yeah, but you've gotta buy a whole datacenter if you want one.

      --
      -- If you try to fail and succeed, which have you done? - Uli's moose
  2. Huh!?!? by Anonymous Coward · · Score: 5, Insightful

    Cisco...saving money?!?! Right.

    1. Re:Huh!?!? by Anonymous Coward · · Score: 0

      Over my cold, dead.... Switch

    2. Re:Huh!?!? by 222 · · Score: 3, Informative

      About 4 years ago we upgraded to a Cisco VoIP telephony system. This enabled voice traffic between our sites (and to call local numbers at each site) to traverse our WAN instead of dealing with long distance charges. There has been significant ROI here. We've also deployed MeetingPlace Express, which has helped eliminate a lot of trips between sites, and increased training opportunities.

      Cisco is expensive, but their stuff is incredibly well supported, both by them and third parties. Our entire network infrastructure is Cisco, and I'm a fan of the "one throat to choke" approach. Engineers are more worried about solving my problems than blaming someone else.

      Even their lowest level of SMARTNet offers next day hardware replacement...

      You're correct in that Cisco is expensive up front, but in the big picture (at least for our organization) it's really not a bad deal.

    3. Re:Huh!?!? by JLester · · Score: 1

      We had a three-year payback on our CallManager system and are now saving several thousand dollars a year. Service is also better and we have in-house support and standardized phones/calling features across 20 sites.

      Jason

      --
      "FORMAT C:" - Kills bugs dead!
    4. Re:Huh!?!? by Anonymous Coward · · Score: 0

      The company I work for has several thousand switches and routers on the network.

      Outages are measured in £millions/day, I would imagine some banks and trading houses measure them in £millions/minute.

      The up-front purchase cost of network equipment is probably the last thing we would consider when buying it for enterprise use.

    5. Re:Huh!?!? by itwerx · · Score: 1

      Cisco...saving money?!?! Right.

      No kidding, especially since it's all just HP gear rebranded and marked up several hundred percent.

  3. Redundancy by Anonymous Coward · · Score: 5, Funny

    A server blade in a switch works WAY much better than a switch blade in a server...

    1. Re:Redundancy by afidel · · Score: 1

      Hehe, not likely unless you want to pay Cisco premiums for both the hardware AND the maintenance. I'll stick to my HP C-class blade enclosures TYVM. I get 3 years of 6 hour call to repair service for about 10% of the cost of the blade center, Cisco costs more than 10% per YEAR for SmartNet and it isn't nearly as good of service IMHO.

      --
      There are 4 boxes to use in the defense of liberty: soap, ballot, jury, ammo. Use in that order. Starting now.
    2. Re:Redundancy by Anonymous Coward · · Score: 0

      You got your server blade in my switch!

      You got your swtich blade in m*FZZZZZZZZZZT* ~~~~~~magic~smoke~~~~~~~~~~~~

  4. Why use bleeding edge intel chips? by ShooterNeo · · Score: 5, Interesting

    I have to ask : why Nehalem EP Xeons? Those are the absolute bleeding edge chips that Intel manufactures, and as such as the most expensive by a significant margin. Newegg doesn't even have the chip listed on their website, yet carries 91 different server CPU models. While space inside the data center does cost money, and so does electricity, is it really so expensive as to be worth paying for a chip that is probably 10 times as expensive per MIP as cheaper alternatives? The motherboards are more expensive as well, especially when you factor in the huge markup for server grade parts.

    The only advantage of the Nehalem is that it is SLIGHTLY faster per processing thread, but networking is usually an "embarassingly parallel" problem.

    1. Re:Why use bleeding edge intel chips? by Anonymous Coward · · Score: 5, Insightful

      haven't read the details, but intel probably put more virtualization logic into the CPU like they have been doing for the last few years. the price isn't that big a deal if you can put more VM's per CPU core than on the older chips

    2. Re:Why use bleeding edge intel chips? by iminplaya · · Score: 1

      Here's the "testimonial" taken from your post by the marketing department

      It's the..."absolute bleeding edge"...in computing technology! Operators are standing by...

      --
      What?
    3. Re:Why use bleeding edge intel chips? by ivicente · · Score: 5, Insightful

      I have to ask : why Nehalem EP Xeons? (...) the most expensive by a significant margin. The motherboards are more expensive as well,

      Expensive - Cisco, so what's the part you don't understand?

    4. Re:Why use bleeding edge intel chips? by pyite · · Score: 2, Insightful

      I have to ask : why Nehalem EP Xeons?

      Because they are there to make a splash with ridiculous specs. Specs that wouldn't be possible without Nehalem. They're innocent looking enough (we have a few), but they are here to make an impact.

      --

      "Nature doesn't care how smart you are. You can still be wrong." - Richard Feynman

    5. Re:Why use bleeding edge intel chips? by Penguinshit · · Score: 1

      Good point. Justifying based on $/VM where the unit cost of VMs is lower would make it more attractive to the CFO. Toss in lower watt-hours pER NxVMs and it's a slam dunk depending where you are in your upgrade cycle.

    6. Re:Why use bleeding edge intel chips? by ShooterNeo · · Score: 2, Interesting

      Well, the part was only released a month ago. There's a significant speed boost per processing core versus the older core 2/core quad line, and a new socket type/new ram type. As of right now, there's nothing faster that money can buy in the x86 architecture. Heck, for generalized processing it's probably the fastest chip money can buy. A new supercomputer would likely run best with a massive array of thousands of these things.

    7. Re:Why use bleeding edge intel chips? by Zeio · · Score: 5, Interesting

      One of the main things that would make Nehalem attractive is a few things for blade servers. The process 45nm moving on to 32nm later will provide the smallest footprint while not giving up any CPU power. Also, the Nehalems (Bloomfield and Core i7) that I have tested don't seem to offer much in terms of better performance, but the power usage is considerably lower. Also, FB-DIMMS (and DDR2) were a bit too consumptive of power, the newer memory technology is an attempt to reduce power consumption. Also, the CPI (formerly CSI) offers the Intel CPUs a Hypertransport-like interconnect system allowing system builders to scale. The footprint of 16+ core systems with Nehalem will be far smaller than the previous generations of Xeon MP processors.

      I think the idea is more memory, more CPU processing power, less power and heat and scalability with a given architecture.

      I noticed in my testing the L1 Data and instruction caches (32KB per core) in the Core i7 is one cycle more latent than the core2 (4 cycles vs 3), the L2 cache (which is 256KB per core rather than the 4-6MB per two cores in Core2) is faster, down from 17 cycles to 12 cycles. With this boost in L2-speed came a cut of 3.75MB-5.75MB in size. The way they mitigated that loss was to give a "large" 8MB L3 cache that runs on a slower clock. This new system, along with a hyper-threading implementation that, unlike the previous one, seems to genuinely enhance performance in nearly every test, allows Intel to make top-performing chips (see CPU 2006 @ spec.org for the latest results) that scale better via QPI, use less power and fit into smaller spaces than previous chips.

      See:
      Sorted SPEC CPU2006 Integer and Floating Point

      CINT2006
      Hardware Vendor System Result Baseline # Cores # Chips # Cores Per Chip Published Disclosure
      1) YOYOtech Fi7EPOWER MLK1610 (Intel Core i7-965) 36.0 32.5 4 1 4 Jan-2009
      2) ASUSTeK Computer Inc. ASUS P6T WS PRO workstation motherboard (Intel Core i7-965 Extreme Edition) 35.2 31.5 4 1 4
      3) ASUSTeK Computer Inc. Asus P6T Deluxe (Intel Core i7-965 Extreme Edition) 33.6 30.2 4 1 4 Nov-2008
      4) ASUSTeK Computer Inc. Asus P6T Deluxe (Intel Core i7-940) 30.8 27.8 4 1 4
      5) Dell Inc. Dell Precision T7400 (Intel Xeon X5492, 3.40 GHz) 30.2 27.6 8 2 4

      CFP2006
      Hardware Vendor System Result Baseline # Cores # Chips # Cores Per Chip Published Disclosure
      1) ASUSTeK Computer Inc. ASUS P6T WS PRO workstation motherboard (Intel Core i7-965 Extreme Edition) 39.3 37.4 4 1 4 Feb-2009
      2) YOYOtech Fi7EPOWER MLK1610 (Intel Core i7-965) 35.7 33.6 4 1 4 Jan-2009
      3)ASUSTeK Computer Inc. Asus P6T Deluxe (Intel Core i7-965 Extreme Edition) 33.6

      --
      Legalize the constitution. Think for yourself question authority.
    8. Re:Why use bleeding edge intel chips? by marnues · · Score: 1

      Your post is misleading. For single process execution, Core 2 is faster. Core i7 loses a lot of power and adds a lot of virtualization functionality. Core i7 is about the future of computing. Core 2 will still run games faster.

    9. Re:Why use bleeding edge intel chips? by trims · · Score: 5, Informative

      I work for Sun, and have been beta testing Nehalems for almost a year now.

      Sun is also the PRIMARY Nehalem vendor for Intel. We got the special treatment (I don't know how), but we get to be the first real Tier-1 vendor shipping Nehalems, and let me tell you that Intel has helped us a lot in hardware integration and software tuning.

      The end result is that Nehalem EP (which are dual-socket systems) is significantly faster than any of the Core2 series, and spanks even the AMD Shanghais. They've gone to the on-chip memory controller ala Opterons, and it's helped considerably. In addition, they've redone the interconnect bus to make is much more HyperTransport-ish (though HT 3.x is still superior) - it's called QuickPath Interconnect. The overall result is much better performance under load, even for single-threaded apps.

      For an application such as Virtualization, Nehalems are well worth the $$$. You get considerably better loaded performance than previous Intel CPUs, and with VMs, high system utilization is the GOAL. Up until now, AMDs were considerably better than Intel chips under high load, but the Nehalems just stole the dual-socket crown back.

      I'm still waiting to get my hands on the EX series (quad-socket), so I don't know how they'll compare to AMD's 8000-series. Be interesting to see.

      -Erik

      --
      There are always four sides to every story: your side, their side, the truth, and what really happened.
    10. Re:Why use bleeding edge intel chips? by afidel · · Score: 1

      It's WAY faster than the equivalent $ chips today. Two Xeon 5570's get 25,000 SAPS vs FOUR Xeon 7460's (that cost twice as much each) getting 25,830. They really are that much better, and I can't wait till HP starts shipping the DL380 G6 at the end of this month because I have a bunch of projects that can really use that kind of compute density and performance per core (damn Oracle licensing).

      --
      There are 4 boxes to use in the defense of liberty: soap, ballot, jury, ammo. Use in that order. Starting now.
    11. Re:Why use bleeding edge intel chips? by Antique+Geekmeister · · Score: 3, Insightful

      There are limits. Running more VM's on a CPU costs power, and makes that physical device a single point of failure for multiple environments. Balancing such environments turns out to be much, much trickier than a lot of people like to admit: the very clever and sophisticated software to swap around live environments or do load balancing becomes its _own_ point of failure, bringing down entire racks of equipment in intermittent or even complete failures.

      And yes, I've had this happen with servers with "five nines" uptime lauded and promised but somehow, never actually written into the contract. It would have been a lot cheaper to simply do a regular backup schedule and have a second rack of more capable, cheaper, failover equipment.

    12. Re:Why use bleeding edge intel chips? by Anonymous Coward · · Score: 0

      Well I guess Cisco better hope that AMD doesn't pull the plug on all their x64 server dreams.

    13. Re:Why use bleeding edge intel chips? by Anonymous Coward · · Score: 0

      I just got a dual CPU Nehalem system, and it measured 28 GB/s in memory bandwidth with 8 threads (4 per CPU). Thats about 6 single layer DVDs shooting through memory every second or 35 CDs worth if you prefer that unit of measure.

      I have not put it through the ringer with other tests just yet, but with almost a 4x improvement over our dual CPU quad core Opterons is amazing in my book. I have never witnessed such a jump in memory bandwidth in just 2 years.

    14. Re:Why use bleeding edge intel chips? by pklinken · · Score: 1

      Let it be known that in morse, this man's UID spells 'teen'

    15. Re:Why use bleeding edge intel chips? by Anonymous Coward · · Score: 0

      Out of curiousity, how is HT-3 superior to QPI? I had thought Intel had hired most of the original Alpha team that designed HT-1 which AMD took over, and would have likely made a superior next generation bus. That was pure speculation, though.

    16. Re:Why use bleeding edge intel chips? by ion.simon.c · · Score: 5, Insightful

      I have not put it through the ringer with other tests...

      It's wringer. You put things through a wringer to squeeze the water out of them. This is very stressful. If the item in question isn't clothing, and isn't strong, it's likely to break. If it's a person, it's likely to punch the shit out of you when you're done.

    17. Re:Why use bleeding edge intel chips? by Anonymous Coward · · Score: 0

      Nehalem-EP processor & mobo pricing is on par with current Harperstown pricing (Xeon54xx). However the main differential is RAM...DDR3 is still triple the price of DDR2. One advantage is the 55xx series now can use regular unbuffered ECC (previously, the 54xx insisted on fully buffered ECC Reg).

    18. Re:Why use bleeding edge intel chips? by scientus · · Score: 2, Interesting

      yeah both AMD and Intel have direct IO from virutal machines in their newer chips, AMD in Phenom, but you need a expensive motherboard. Intel I guess was later with these Nehalems.

    19. Re:Why use bleeding edge intel chips? by hesaigo999ca · · Score: 1

      Its called price fixing to make everyone involved alot of money, don't you remember ram from kingston, or panasonic lcds....this system will always keep on going in north america...
      they always try to bleed as much money from technology before going to the next alternative instead of just jumping straight to the new stuff...it took us 2 years before having video phones, while they were already 2 years ahead in Japan with them...how could we be so far behind....don't even get started on cellular coverage providers or internet companies, you would be appalled at what we pay if we compare to europe right now.

    20. Re:Why use bleeding edge intel chips? by Hyppy · · Score: 1

      Games are the absolute last thing anyone cares about when it comes to serious consideration of server hardware.

      Intel doesn't care about the guy in his basement playing Crysis, they care about the CFO who can sign a purchase order for 1,000 of these.

    21. Re:Why use bleeding edge intel chips? by ShooterNeo · · Score: 1

      Please show some benchs. The numbers I looked at shows the i7 spanks the Core2 even for single process execution, assuming equal clock speeds.

    22. Re:Why use bleeding edge intel chips? by NotBornYesterday · · Score: 2, Interesting

      I have to ask : why Nehalem EP Xeons?

      Because if you are a networking hardware vendor looking to crash the server hardware vendors' party, you don't engineer your product with yesterday's technology. Cisco is in a cash position where they could sell this as a loss leader to get their foot in the door, or at least until the price on the components come down as the Nehalem becomes more competitive.

      Not to mention, the cost of the cpu components themselves is a relatively small portion of the overall cost of a system this size. Maybe in a low-end sub-$2k 1RU server, the Nehalem won't make sense right away, but I think it's probably a good fit here.

      --
      I prefer rogues to imbeciles because they sometimes take a rest.
    23. Re:Why use bleeding edge intel chips? by faedle · · Score: 2, Interesting

      This.

      I work for a company that resells an application that recommends DoubleTake for hot failover. While it does indeed work, it is an administrative nightmare and very difficult to set up PROPERLY. Plus, failback never works: it's much easier to just fail "forward".

      Now, the fault of a lot of this is the application, not DoubleTake. However, the solution always appears brittle, and the cost of "false failovers" is very high.

    24. Re:Why use bleeding edge intel chips? by Anonymous Coward · · Score: 0

      I agree, although it depends on what you're buying.

      I think the whole point of these integrated devices is to be able to fit more equipment into a rack on a space/power basis compared to the amount of kit you could squeeze in using non-blade options.

      Makes it a little more cost effective to have that second rack handy, if you are buying a lot of equipment anyway.

      I manage an environment with multiple ESX clusters and we use multiple single socket blades instead of dual/quad socket blades - spread the load across cheaper equipment as you suggest, but still using space optimised kit.

      ESX also licenses per socket (not per core) so the only cost is the extra device, not extra licenses, and with blades it means I end up with more RAM as they only have 4 RAM slots (I could buy 8GB sticks but I'd rather buy a whole other server for similar money!)

    25. Re:Why use bleeding edge intel chips? by sootman · · Score: 3, Funny

      Wow... you work for Sun, you've got a five-digit UID, and it's binary? You're the ultimate Slashdot trifecta. :-)

      --
      Dear Slashdot: next time you want to mess with the site, add a rich-text editor for comments.
    26. Re:Why use bleeding edge intel chips? by medelliadegray · · Score: 2, Interesting

      You dont seem to be too familiar with vmware, and it's lack of single points of failure when implemented correctly. Sure, something can fai, but everything else should be able to pickup the slack.

      Also, when you're paying per CPU 3K for Vmware licenses, another 3k for MS datacenter licenses, and who knows how much for each license on on each virtual server instance.... that extra 30 watts you're worried about is NOTHING if you can cram 2 more virtual servers onto a CPU.

      --
      Troll, Troll, go away and flame again some other day
    27. Re:Why use bleeding edge intel chips? by cmaurand · · Score: 1

      the new memory controller technology (that was essentially copied from AMD) makes these chips very compelling. They will be much faster than the original quad cores.

    28. Re:Why use bleeding edge intel chips? by Antique+Geekmeister · · Score: 2, Interesting

      I'm unfortunately familiar with VMware, both Workstation and ESX. ESX has real limitations on what hardware it runs on, and is usually sold as part of a package with that hardware. So what is a modest virtualization environment in a pizza box with a built-in SATA drive and maybe a Terabyte of external USB device for cheap storage for half a dozen OS's on a single server with a dumb SCSI array is suddenly a much more expensive, dual-supply system, with fiber channel back end, and another server to run the managementn tools. So yes, it draws more like 100 or even 300 watts more. You've a point that for such an expensive license, the power draws may be lost in the noise. But I've been forced to upgrade power supplies, cooling, and other facilities to deal with VMware installations when lighterweight servers, running Xen, were cheaper for licenses _and_ a lot cheaper for the physical facilities, especially where I've successfully talked facilities out of using very expensive dual-homed SCSI, fiber channel, or expensive dedicated iSCSI hardware and simply provided 500 Gig external USB drives for large scale storage, and moved the connectors when needed.

    29. Re:Why use bleeding edge intel chips? by ToasterMonkey · · Score: 2, Insightful

      In the first corner we have...
      VMWare ESX + HA, dual power supplies, fibre channel (read: real) SAN, shared SCSI(FCP) storage, centralized management console

      and the new challenger...
      Xen, single power supply, SATA, swappable USB storage for failover, command line

      Those are from two totally different divisions... planets... galaxies, what have you. You cannot compare the two.
      You don't actually talk someone out of a SAN and into buying USB storage, or from ESX+HA to physically swapping external storage. It doesn't work like that.
      That's like talking someone out of buying a McLaren and into a Civic.
      I can't fathom recommending manually swapping external storage as failover to someone actually paying me money, so just where do you draw the line for that solution? How big an IT budget, number of employees, etc? I'm perpetually stunned by people on Slashdot who think that bottom rung technology is good enough for absolutely everyone, or anyone who doesn't use it is wasting money. I hope you can see that Xen solution, as you described it, doesn't fly very far in real world datacenters (where most server virtualization is going on)

    30. Re:Why use bleeding edge intel chips? by Antique+Geekmeister · · Score: 1

      I can talk them out of it. I have talked them out of it. A typical VMware setup purchased from a third-party vendor is _too much_ for many small uses. Even VMware ESX as opposed to VMware Workstation is also too much expense, too much support, too many unnecessary features.

      The external USB storage was for local snapshot storage, FTP repositories, and media storage. It was for material that simply did not need the performance or live failover capabilities of fiber channel or iSCSI. Even for many more dynamic uses, the cheap external USB storage performs quie well due to so much of the commonly used data being in RAM. I actually expect this to improve with ext4, when small writes to disk may be pending for up to 60 seconds to bundle them and improve the optimization of such writes. But either way, it was a small fraction of the price of the originally planned storage arrays, especially because we could avoid puying fiber channel cards or expensive SCSI cables.

      Unless you're willing to invest far, far, far more money in having multiple front end VMware servers, multiple backend iSCSI or fiber channel storage, and a lot of time working out the kinks of VMware's installer (such as their unreliable and dangerous Linux plugins) and tools (such as the fact that their guest 'clone' operations change the MAC addresses of the guest behind your back), it's a lot of effort for an erratic system. And they don't even give you the RedHat licenses with which you can keep the ESX server updated with security patches, or to install your own network's commonly used backup or management tools. (Ever tried to install Nagios or cfengine or rsync or even an updated OpenSSH on an ESX server? Or worst of all, update a network driver? It's often easier to plug in CentOS update tools and ignore RedHat's licensed software, not due to RedHat, but because getting VMware to give you the RedHat license you paid for is ridiculously hard.)

      My time doing all that kind of work is not cheap, admittedly. For an environment with 20 or 30 live VMware servers swapping around and redistributing live images in a shared storage environment, VMware ESX can scale well. But short of that, the license and hardware is usually better spent on much, much lighter weight hardware and software that can be upgraded next year and take advantage of the Moore's law upgrades to hardware.

    31. Re:Why use bleeding edge intel chips? by wagadog · · Score: 1

      no, that's binary. trims is actually user number 0x12

    32. Re:Why use bleeding edge intel chips? by Bishman · · Score: 1

      agree with you 100% Furniture

  5. Sounds expensive by benjamindees · · Score: 5, Insightful

    Sounds like the right architecture, but at a price.

    It amazes me that so many "enterprise" IT companies can sell what are essentially just Linux servers with their brand name tacked-on, at a 5000% mark-up.

    --
    "I assumed blithely that there were no elves out there in the darkness"
    1. Re:Sounds expensive by rsborg · · Score: 1

      It amazes me that so many "enterprise" IT companies can sell what are essentially just Linux servers with their brand name tacked-on, at a 5000% mark-up.

      Don't knock it, it's just the Enterprice!

      --
      Make sure everyone's vote counts: Verified Voting
    2. Re:Sounds expensive by Znork · · Score: 0

      If you go 'right over the head of' the server, network and storage people there's nobody who can tell the CIO that he's paying a 5000% markup on a PC with Linux. It's a great sales strategy.

      It doesn't sound much different this time; 'by cramming computer power into the very box that contains storage capacity and the networking'. Uh-huh. Also known as 'a PC'.

      I seem to recall a time when 'enterprise' used to mean somewhat of an improvement over what I have at home. These days, not so much.

    3. Re:Sounds expensive by David+Gerard · · Score: 2, Funny

      It should run Wordpad on Windows 8 reasonably. With new ribbon interface!

      --
      http://rocknerd.co.uk
    4. Re:Sounds expensive by drsmithy · · Score: 1

      It amazes me that so many "enterprise" IT companies can sell what are essentially just Linux servers [networkworld.com] with their brand name tacked-on, at a 5000% mark-up.

      Wait, isn't that what RMS keeps telling us is awesome ?

    5. Re:Sounds expensive by Hyppy · · Score: 1

      It doesn't sound much different this time; 'by cramming computer power into the very box that contains storage capacity and the networking'. Uh-huh. Also known as 'a PC'.

      My PC doesn't have a SAN and a multi-gigabit switch built in.

    6. Re:Sounds expensive by Anonymous Coward · · Score: 0

      RMS says not to pay over 3000% mark-up.

    7. Re:Sounds expensive by Znork · · Score: 1

      doesn't have a SAN

      What's stopping you? Mine does. Or, to be fair, my server cabinet does, but that's nothing but PC components.

      multi-gigabit switch built in

      Fair enough. Technically you could stick it in a PC if you wanted to, but 10GBE tech is unfortunately still a tad expensive. Altho that applies wherever you put it; it's not a good price/performance proposition for most cases besides interconnects.

  6. If you don't ignore MS in the datacenter by Anonymous Coward · · Score: 0

    You get a barge.

    Sounds about right.

  7. Yikes! by xactuary · · Score: 0

    Come in through Windows and pwn the stack. What's next, Patch February?

    --
    Say hello to my little sig.
  8. yeah, but will it be 32bit only? by dAzED1 · · Score: 3, Insightful

    it's 2009, years after we were supposed to have flying cars, most new computers are 64bit, and Cisco refuses to release a 64bit IPSec client For x64 (64-bit) Windows support, you must utilize Cisco's next-generation Cisco AnyConnect VPN Client." . So umm...we're supposed to think they have any clue what's going on above layer 4 these days? What are they going to be installing on these servers, Windows2000?

    1. Re:yeah, but will it be 32bit only? by zonky · · Score: 4, Informative

      Cisco are indeed Jerks for not doing this. There is an IPsec client for Windows x64, however. http://www.ncp-e.com/en/solutions/vpn-products/secure-entry-client.html - $200(US) or thereabouts.

  9. Apple sitting on $28 billion by SethJohnson · · Score: 3, Interesting



    Not sure that Cisco is such a lone cash giant as suggested. Apple has $28 billion in reserves as of Jan 22, 2009. With the recent economic fiasco, both Cisco and Apple might be in different positions.

    It has more than $30 billion in cash, more than any other tech company.

    Seth

    1. Re:Apple sitting on $28 billion by Anonymous Coward · · Score: 0

      Fanboism can't deny mathematics, please. 30 billion is still 2 billion more than 28 billion.
      Don't hurt your iMac or break your iPod because of it thou...

    2. Re:Apple sitting on $28 billion by nicolas.kassis · · Score: 1

      2 Billion is nothing these days.

    3. Re:Apple sitting on $28 billion by Anonymous Coward · · Score: 0

      It's weird, but $30 billion is more than $28 billion.

      I didn't see anything about it being the 'lone cash giant', just that it has more...

    4. Re:Apple sitting on $28 billion by drinkypoo · · Score: 1

      Those cash reserves are going to seem mighty stupid if inflation runs away before they invest it. Apple had better buy someone, and soon.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  10. I've read about servers in shipping containers by Chuck+Chunder · · Score: 1

    This "barges" idea sounds like the next logical step.

    --
    Boffoonery - downloadable Comedy Benefit for Bletchley Park
  11. Microsoft, of course ? by mbone · · Score: 3, Informative

    Microsoft is, of course, a partner on the California system, since you can't ignore Windows in the data center

    Microsoft is supposed to have about 30% of the server market, so I am not sure I get that of course.

    1. Re:Microsoft, of course ? by Kinky+Bass+Junk · · Score: 4, Insightful

      Server != Web Server

      There are many different reasons you might want a server, web presence is only one.

      --
      Anonymous Coward
    2. Re:Microsoft, of course ? by David+Gerard · · Score: 1

      Because a Windows VM floating in the sea of VMs means not having to buy another frickin' box just to run frickin' Windows.

      --
      http://rocknerd.co.uk
    3. Re:Microsoft, of course ? by Anonymous Coward · · Score: 0

      If Firefox had 30% of the browser market you could ignore it then?

    4. Re:Microsoft, of course ? by Anonymous Coward · · Score: 0

      If you read that Iran had about 30% of world oil supply, would you not understand how it could not be ignored?

    5. Re:Microsoft, of course ? by Hyppy · · Score: 1

      Try telling a corporate office that they can't have Exchange anymore. Or, that their business software package and all of its customized plugins should be replaced. Or, that they need to port all of their MS SQL databases to PostGRE or MySQL, and find the talent to manage them on the new systems.

      Then you'll understand why MS has such a stranglehold in corporate IT.

  12. Blah Blah Blah by oldr4ver · · Score: 3, Insightful

    They'll fail at this, like they failed in Wireless Security. Cisco should stick to what they know, network infrastructure and backbone support. They suck at everything else.

    1. Re:Blah Blah Blah by pyite · · Score: 4, Insightful

      They suck at everything else.

      Not everything they do is perfect, but they broke into the Fibre Channel switching business quite effectively. They can, and do, break into new markets. Servers are a logical step for them since there's a huge advantage to providing a vertical stack of networking, servers, and whatever else they can muster.

      --

      "Nature doesn't care how smart you are. You can still be wrong." - Richard Feynman

    2. Re:Blah Blah Blah by MightyMartian · · Score: 2, Interesting

      Not everything they do is perfect, but they broke into the Fibre Channel switching business quite effectively. They can, and do, break into new markets. Servers are a logical step for them since there's a huge advantage to providing a vertical stack of networking, servers, and whatever else they can muster.

      Yes, at prices that will make high-end Server 2008 enterprise installs look cheap.

      --
      The world's burning. Moped Jesus spotted on I50. Details at 11.
    3. Re:Blah Blah Blah by ryanlin2002 · · Score: 1

      Where did you get the "Cisco fail at wireless security" from? There is nothing wrong with the current security implementation on the Aironet series.

    4. Re:Blah Blah Blah by Anonymous Coward · · Score: 1, Interesting
      If the Cisco Video Surveillance Media Server is anything to go by the statement "They suck at everything else." is 100% correct.

      We bought one of these at work and spent WAY too much money on it. I can't even begin to tell you how much this system sucks ass and was a HUGE waste of money.

    5. Re:Blah Blah Blah by davecb · · Score: 1

      Boy, break into a low-margin area, one with 45% to as low as 10% gross margins, from a 60% area of the industry.

      I think one should probably do the opposite, with low-wattage ARM Linux chips running routing software. After all, the ARPAnet started with custom NIMs because only they were fast enough, but later went to cheap Unix boxes for cost reasons. Now one should be able to do some pretty fast routing with modern processors, and make the same move for exactly the same reasons.

      --dave

      --
      davecb@spamcop.net
    6. Re:Blah Blah Blah by afidel · · Score: 1

      Gah, their FC switches suck balls, and I have four back to back days with 4 hours or less sleep to show for it. Once we ripped out the Cisco POS's and replaced them with Brocades we are back to months without a peep out of our SAN. I will NEVER again buy Cisco FC switches and have made it my mission to tell everyone I can about them. Cisco massively oversubscribes almost all of the FC switches and even the ones that aren't have insufficient buffer 2 buffer pools in the ASIC to support real world full speed transfers. Heck our 9140's fell over at ~1.5Gbps total throughput, pretty sad for a switch which has 8 'dedicated' 2Gbps ports and another 32 shared ports.

      --
      There are 4 boxes to use in the defense of liberty: soap, ballot, jury, ammo. Use in that order. Starting now.
    7. Re:Blah Blah Blah by rcw-home · · Score: 1

      They can, and do, break into new markets

      Yes, by buying out a company or two in that market, rebranding their product line, and doing very little to make it work similarly to their existing products (or interoperate with their existing products) for several product generations.

      Caveat emptor.

    8. Re:Blah Blah Blah by Anonymous Coward · · Score: 0

      Sure, it is possible to perform lower-end routing in software, but once you start approaching a large number of gigE or even 10gigE interfaces, it becomes impractical to perform routing in software because of the speed at which the packets will be routed. There is a reason that Cisco has spent so much money developing line cards that perform routing in hardware, and that is that modern CPUs can't effectively route at line speeds in software.

      The limits aren't just the CPU - once you start trying to route between 10 gigE interfaces or more than one 10gigE interface, you're starting to exceed the bandwidth on the PCIe 3.0 bus interface. There are a number of reasons to have routers that perform routing in hardware.

    9. Re:Blah Blah Blah by freemti · · Score: 1

      I tend to agree, as a long, long time cisco guy, I'm of the opinion they kind of suck at "soft" software. They do a bang up job of hardware centric software except when it comes to the GUI front ends (although the pix/asa asdm is not too shabby - finally catching up with Checkpoint & kin after all these years). I guess the debate is this just really good X86 hardware running Windows/Linux with a Cisco label or is Cisco going to throw some great value add?

    10. Re:Blah Blah Blah by Anonymous Coward · · Score: 0

      Hi There,

      I have exactly the same experiences on a large selection of various Cisco MDS switches. I would not recommend my worst enemy to use their products after some of the woeful experience's I have had. Anything from waiting for 6 weeks for a license key to turn on ports which we needed MONTHS ago to having every single SFP we ordered on the switch fail within a year. To having huge asic contention problems which we never had on Brocade. Buying Brocade switches either direct or via an OEM had better lead times, much better support and no asic contention issues. We bought the CIsco stuff based on their management stack and ended up ditching it and going back to Brocade. Now that Brocade and Foundry Networks have joined it will be an interesting market. lets hope it works for them.

      If our experience with MDS switches is anything to go by then Cisco servers will be "fantastic" ho hum.

    11. Re:Blah Blah Blah by Anonymous Coward · · Score: 0

      PCIe 3 you say? One lane is 8 Gbit/s. You can have 32 lanes. That's 256 Gbit/s, no? It's a different matter what's going to keep it fed, of course...

    12. Re:Blah Blah Blah by davecb · · Score: 2, Insightful

      We're just seeing what the graphics folks would call "one more time around the wheel of karma": a prototype of something new is done in software, implemented in proprietary hardware for speed, and soon afterwards the next generation of main CPUs catches up to the point where it can be done in software once more, usually with some small amount of custom silicon on the interface board.

      --dave

      --
      davecb@spamcop.net
    13. Re:Blah Blah Blah by 222 · · Score: 1

      Citation needed...

      I deal with a variety of Cisco products, and am almost always happy.

    14. Re:Blah Blah Blah by oldr4ver · · Score: 1

      Personal experience is the only citation I have. Don't be blinded because you happen to use the products that they do well (i.e. Infrastructure and Backbone). But when it comes to R&D in other arena they severely lack what it takes due to their over-inflated ego. Have you ever dealt directly with a Cisco Sales rep?

    15. Re:Blah Blah Blah by oldr4ver · · Score: 1

      Please. I work for Motorola AirDefense and our products are much more developed, much more thorough, and higher rated in the industry. Considering that Cisco *BOUGHT* Aironet, they did not create it and they certainly have not improved it. They tried to partner with us and we turned them down, because they admitted up front what they intended to do with us. They should just stick with what they know, what has got them this far. 7 vulnerabilities in the past 2 months on their Wireless Management products proves that they do not have what it takes to cut it in the Wireless market.

    16. Re:Blah Blah Blah by oldr4ver · · Score: 1

      Exactly my point. Thank-you!

  13. They should stick to what they do best by Anonymous Coward · · Score: 0

    This will be come another red headed step child just like their load balancing technology.

  14. They go for the "soft" target by El+Cubano · · Score: 4, Insightful

    The one thing that Cisco is clear on is who is signing off on these deals: the CIO. Cisco and its partners are going right to the top to push the California systems, right over the heads of server, storage, and network managers who want to protect their own fiefdoms.

    Presumably, they are doing this because they know that the CIOs, on average, are less well informed than their technical subordinates. It is a classic salesman's tactic: go straight to the "decision maker." I'm not saying that CIOs are not well qualified and intelligent people (I'm sure that most are). However, at the CxO level in a large company, you are a strategic thinker. You are most likely not going to be on the bleeding edge of the latest hardware trend.

    To put it another way, the CIO is the "soft" target. You always go for the soft target.

    Naturally, Cisco (and other vendors) know this. Hence, you go after the CIO and dazzle him with fancy presentations and wine and dine him and viola, you get a big sale. This how MS does it, and how other big tech companies do it.

    If you are fortunate enough to have the ear of your CIO, make sure to warn him about snake oil peddlers.

    1. Re:They go for the "soft" target by actionbastard · · Score: 2, Insightful

      "I'm not saying that CIOs are not well qualified and intelligent people (I'm sure that most are)."
      Despite what your ID number says; you are new around here, aren't you?

      --
      Sig this!
    2. Re:They go for the "soft" target by OddlyMoving · · Score: 5, Interesting

      This is very true. I am currently evaluating a forklift upgrade of one of my POPs, and we're looking at the Cisco vs. Juniper proposition.

      While I'm a VP level operational head at an ISP, the Cisco rep told me straight out that he doesn't typically engage technical people like me when he comes in. He typically talks to the C level people, and it shows, because he's not keeping up with the Juniper rep. The Juniper team has already put me in front of many technical product development people, and the depth of the conversations have been truly refreshing. I'm feeling more and more comfortable with going Juniper as the days go by.

    3. Re:They go for the "soft" target by Anonymous Coward · · Score: 0

      The one thing that Cisco is clear on is who is signing off on these deals: the CIO. Cisco and its partners are going right to the top to push the California systems, right over the heads of server, storage, and network managers who want to protect their own fiefdoms.

      Presumably, they are doing this because they know that the CIOs, on average, are less well informed than their technical subordinates.

      The various fiefdoms should also know their own areas very well, so they can tune and debug things--specialization is handy that way. How many people know the whole stack nowadays? And of the people that do, how many actually work at your company?

      Expect to also see lucrative (for Cisco) support contracts.

    4. Re:They go for the "soft" target by machine321 · · Score: 0, Offtopic

      Since when is a 600k ID an old timer? Now get off my Gran Torino.

    5. Re:They go for the "soft" target by micheas · · Score: 1

      I know several COO's and former COO's and most of them were true geeks. (as in running there own custom linux on their home wireless access points, giving their curtains IPV6 addresses, grabbing manufacturing samples of chips to solder in to increase the memory of they PDA's, pocketing some of the old lead solder that their company was getting rid of for their home workshop, etc.).

      I suspect that is why they advertised going to the CIO's and were silent about the COO's.

    6. Re:They go for the "soft" target by Dice · · Score: 0, Offtopic

      Agreed. 4 digits and below are old timers, 5 digits are mid-range, 6 and above are newbies.

    7. Re:They go for the "soft" target by Alex+Belits · · Score: 0, Offtopic

      lol wut

      --
      Contrary to the popular belief, there indeed is no God.
    8. Re:They go for the "soft" target by Anonymous Coward · · Score: 0

      Go with Juniper, you won't regret it.

    9. Re:They go for the "soft" target by soundguy · · Score: 1

      Agreed. 4 digits and below are old timers, 5 digits are mid-range, 6 and above are newbies.

      Not necessarily. I had a 5-digit back in the olden days but wasn't technosavvy enough to ever log in and say anything that would have been of any interest to the vast pool of intelligencia that is SlashDot, so I just lurked. I eventually lost the post-it note with my login info and had to sign up again in the 6-digit era. This time I employed the brilliant and innovative strategy of using the same username/password combo for everything I did online, so even though I didn't log in regularly until numbers were in 7-digits, I was not in danger of forgetting my info.

      Bow down before my secret seniority and awesomeness, even though I bear the mark of the noob.

      --
      Nothing worthwhile ever happens before noon
    10. Re:They go for the "soft" target by Dice · · Score: 1

      Sorry, old timer does not imply cluefullness ;)

    11. Re:They go for the "soft" target by Nethead · · Score: 2, Funny

      This 'blade' computing, is that VME bus or S-100?

      --
      -- I have a private email server in my basement.
    12. Re:They go for the "soft" target by grepya · · Score: 1

      Not necessarily. I had a 5-digit back in the olden days but wasn't technosavvy enough to ever ... blah blah...

      So many excuses... so little time... :-)

    13. Re:They go for the "soft" target by laptop006 · · Score: 1

      As someone who has recently switched (albeit just for new kit), you *really* won't regret buying Juniper routers. Their switches are coming along nicely, but are not quite to the level of Cisco's, and I've not used their security stuff.

      --
      /* FUCK - The F-word is here so that you can grep for it */
    14. Re:They go for the "soft" target by comm3c · · Score: 0

      Meh, we're testing out both Juniper and Cisco (major tier 1 service provider) and we tend to get far better response from Cisco than Juniper. Some of our problems have gone weeks without answer by Juniper but for similar issues, Cisco has come back within hours. It really depends on how much you leverage the relationship with the rep on what kind of service you'll get. Tell the Cisco guy that you want to get training from Advanced Services. He'll arrange something and make you feel more comfortable.

    15. Re:They go for the "soft" target by webmarin · · Score: 1

      Our CIO (of a major University) is a "soft target" as evidenced by our recent multimillion dollar fiasco with IBM and Lotus Notes. arrrgggg. He'll buy most anything without asking any tech people for input. Unless it is for network testing. That's an unnecessary expense. as evidenced by our most recent purchase in 1999.... Yeah thinnet!

  15. Building a more powerful great firewall? by Anonymous Coward · · Score: 1, Insightful

    These systems seem like the kind of all-in-one boxes that would enable an authoritarian government, say China, to log and filter the internet more easily. Of course Cisco would never sell equipment for such purposes...

    1. Re:Building a more powerful great firewall? by scientus · · Score: 1

      Microsoft tried to do the same exact type of thing. They wanted a appliance-only server for all data, with a completely custom file system designed for maximum resistance to reverse engineering.

  16. 30% is too large to ignore by Anonymous Coward · · Score: 0

    First, taken at face value, ignoring 30% of a target market is generally considered not a wise idea, particularly if that 30% can be entangled in a large portion of the other 70%.

    Secondly, that number isn't indicative of much on its own. Windows running Apache cuts into that 70%. And that is only measuring externally accessible websites, much of datacenter market never is reachable (i.e. most of the Top500 would count as 'datacenter' and very few would even possibly count in the linked document. In other words, the MS share is probably not 30%, but it's impossible to say if it is higher or lower without more data.

  17. How is this different from HP or IBM blades? by Anonymous Coward · · Score: 0

    HP and IBM offer blade enclosures that offer internal storage and networking blades, and they offer modules that can aggregate network and storage traffic leaving the system into high speed trunks connecting directly to the network or storage backbone.

    Other than being ridiculously expensive, how is Cisco's offering any different?

    1. Re:How is this different from HP or IBM blades? by symbolset · · Score: 1

      By plugging the servers directly into the switch fabric you can get away from those icky standard network interconnects and instead offer insanely fast low latency proprietary interconnects. And once your customers are hooked you can drag them a long way before they can get off the hook.

      And you forgot to mention that HP offers Fusion io's IODrive in a blade module for 320GB of 800MBPs 80K IOPs goodness. Let's see Cisco pull THAT off.

      --
      Help stamp out iliturcy.
    2. Re:How is this different from HP or IBM blades? by Anonymous Coward · · Score: 0

      If all you're after from this is insanely fast low latency interconnects (proprietary or no), you might be interested in IBM p series hardware. Set up a few LPARs (think of them as being equivalent to VMware managed hosts, but closer to the hardware), link them over the backplane, and watch that data fly.

      Again, not a particular advantage of this "new" approach. There are other ways of getting that performance.

      Disclaimer: I work for IBM (albeit as a backup and recovery specialist, not a hardware, AIX, or p series specialist.)

    3. Re:How is this different from HP or IBM blades? by symbolset · · Score: 1

      Cisco backplanes are measured in terabits per second. What have you got?

      -->Yeah, I don't work for HP, Cisco or IBM. I'm genuinely interested. Hook up with the guy who knows the real deal and gimme some numbers because I asked.

      --
      Help stamp out iliturcy.
    4. Re:How is this different from HP or IBM blades? by Anonymous Coward · · Score: 0

      I'm pretty sure the HP c7000 chassises (chassis')? we have are advertised around 4.2TB/s. TB not Tb btw. Fast enough for everything we've used them for, and we don't have to pay the stupidly high Cisco tax. We already pay Cisco about $3m/year for Smartnet, adding servers into that would just raise that even more.

      Not to mention all the Cisco appliances we've ever had have been complete and utter shit. They'll charge $10k for a 1U, single proc P4 with IDE hard drives, a single power supply and no remote management (iLO/ALOM). And then when you go look up the hardware vendor name printed on the back, you find out they bought the server for $1k.

  18. A good move by Jjeff1 · · Score: 3, Interesting

    Cisco has been quietly working towards this for a while. You can get a server module for the lowly 1800 series router.

    For large networks and satellite office, you have a server or 2, a phone system, network gear, maybe some video surveillance gear. They'll walk into the CIO's office and say:
    "you have all this gear from different vendors, with different support contracts and different departments finger pointing when problems arise."

    "Now here is the cisco way, one box, one department, one vendor to call. Stick it in a closet and forget about it. Let us show you all our management tools which show everything in a single pane of glass"

    If they do it right, it'll make for a very slick demo.

    This is their attempt to do the same in the datacenter.

    1. Re:A good move by Nefarious+Wheel · · Score: 1

      "Now here is the cisco way, one box, one department, one vendor to call.

      Mmm, maybe. I've found the "one bum to kick" is generally an SI or services firm, not a single vendor.

      --
      Do not mock my vision of impractical footwear
    2. Re:A good move by rcw-home · · Score: 2, Insightful

      Mmm, maybe. I've found the "one bum to kick" is generally an SI or services firm, not a single vendor.

      Exactly. The grandparent's argument falls on its face as soon as you hook up your do-everything-box to a telco circuit.

  19. Just Great! by camperdave · · Score: 1

    Now I'll have to get yet another certification.

    "Yes, I am a Cisco Certified Integrated Server Professional.

    --
    When our name is on the back of your car, we're behind you all the way!
  20. WOW. Innovation at every step! by CFD339 · · Score: 4, Funny

    Amazing stuff.

    by cramming computer power into the very box that contains storage capacity and the networking tools

    I'm stunned. One box, with processor, storage, and networking -- ALL TOGETHER in one package. Who would have thought that would be possible?

    --
    The problem with quotes on the internet, is that nobody bothers to check their veracity. -- Abraham Lincoln
  21. Now more than just hardware.. by Anonymous Coward · · Score: 5, Insightful

    I used to think along the same lines as you, that with 'reasonably competent' administration, it's all a wash.

    And now after a stint in the industry, I've realized a lot of the industry is unable or unwilling to invest what is required to make effective use of hardware. The stuff in general can be complex and many companies are content to pay a premium to the vendor to tap into their aggregated skills rather than probably pay even more to have architects of their own with the experience and skills to match the vendor.

    In this case, they are dressing up some core technologies that are pretty well understood, wrapping up it all with a lot of buzzwords, and pushing forward. The technical cynic in me shrugs, but I recognize what they *claim* to be trying to do may be valuable to some people.

    That said, after years of struggling with Cisco's repeated decisions to support their proprietary standards to the exclusion of industry standards make me not want to touch their equipment or embrace any 'full management' stack they would want to give me. Some of it does the job sufficiently, but buying into a platform that makes it difficult to entertain competing product is something I like to avoid.

  22. Cisco PR at work by Anonymous Coward · · Score: 0

    This story sounds like Cisco's PR money at work. The summary contains much hyperbole and gushing superlatives:

    Coverage of this announcement is everywhere.

    Computer Week and The Register? That's hardly 'everywhere'.

    Cisco's approach could help companies use fewer machines â" saving money not only on hardware, but also on power and IT staffing

    That's what they'll tell you, but I doubt this is a magic bullet.

    The Register provides more analysis

    I'm so cynical I read this as: 'The Register copied and pasted more from the Cisco press-release.'

    As for going direct to the CIO, well that's not surprising, they're the least competent people with the most power. Of course they're going to the CIO.

  23. If you can't make the sale, move up the org chart! by dweller_below · · Score: 5, Interesting

    Yep. That's the Cisco I know and loath. If you can't convince the literate, just move up the org chart.

    Years ago, at my institution (150+ buildings, about 15K active IP addresses,) we did a cost analysis of our Cisco addition and decided that it was unnecessary. We could do everything we needed with cheaper, commodity devices.

    So, for the next couple years, all upgrades/replacements were to simpler structures. To non-proprietary protocols. And to non-Cisco equipment. We have been Cisco-Free for about 4 years.

    The hardest part was beating off the attacks from Cisco Sales. These attacks were vicious. They lied (even more than usual for Cisco sales droids.) They tried their best to discredit us. First they approached the head of IT. Then the VP for Business. Then the president.

    Finally, they went to the Board of Regents. They said we were incompetent. They said our actions were endangering the future of our institution. Fortunately, the Regents decided to let us try it.

    It has worked out great for us. Our capability is up. Our reliability is way up. Our security is up. Our costs are down (about 1/2 the price of equivalent Cisco.)

    But, it only happened because upper management was willing to trust us. I get the impression that most management would fold under the pressure we saw.

    Miles

  24. Cisco's strategy... by Anonymous Coward · · Score: 0

    Well since Cisco has control over Layer 2-3, this strategy would start to make a lot of sense if they started using proprietary hardware and software to effectively lock out other vendors. Who is to say that they won't able to do that at the CPU-level, since the fact that they have a partnership w/ Intel with their latest cpu. This business has worked in the past, who says history won't repeat itself...

  25. California?! Really? by erroneus · · Score: 1

    If any one word could describe Cisco's project as over-priced, over-rated, inflexible and completely about name brand recognition without substance, it would be California.

    There are lots of nice things about California, but without question, it is way too expensive to live there. The taxes are out of control. And no matter which side of the fence you live on, California is filled with whack jobs and shallow people... just like Cisco.

    I have been re-examining what Cisco brings compared to what other inexpensive or even free products bring and I have to say that Cisco is amazingly over-priced. They price themselves that way because people presume Cisco is the best. I think when people realize their needs can be met in better, less expensive ways, Cisco will have to re-evaluate their strategy.

  26. Re:If you can't make the sale, move up the org cha by MightyMartian · · Score: 2, Interesting

    At the small ISP I worked at, we pretty much bought into Cisco for several years. We had an AS5200 PRI for our full 56k PRI lines, and a 3000 series model (can't recall which one) as our gateway router. This worked fine until we started rolling out some more advanced networking, such as proprietary 900mhz and 2.4ghz wireless. Suddenly we were faced with either having to upgrade this equipment (some of it not so young), and the costs were not insignificant.

    I asked my boss to give me a couple of weeks to see what I could put together with some of our old Pentium II boxes. Now I fully realize that software routing just isn't as good as Cisco's hardware routing, but damn it all, the price was cheap. Even buying new mini-ATX boxes for up on the towers was considerably cheaper than anything Cisco would offer. Whatever performance boost we'd get from Cisco hardware (or Nortel or whatever) simply couldn't justify the vast difference in pricing.

    --
    The world's burning. Moped Jesus spotted on I50. Details at 11.
  27. Welcome to the Project California by Tau+Neutrino · · Score: 1

    Check-out time is, uh....

    --
    Lemmings are silly; dinosaurs are extinct.
  28. So does this mean... by dark_15 · · Score: 1

    ...That Juniper (arguably Cisco's largest competitor) is going to be sucked up by IBM or HP, and integrated just like this?

    --
    Unto the upright there arises light in the darkness...
    1. Re:So does this mean... by laptop006 · · Score: 1

      At this point Brocade (having bought up Foundry), or HP are probably more the closest competitor, at least in the non-ISP space.

      --
      /* FUCK - The F-word is here so that you can grep for it */
  29. Everything Microsoft Astroturfing.. by sneilan · · Score: 1

    Not everything remotely related to Microsoft is astroturfing. This story probably wouldn't have been tagged as 'astroturfing' had the word 'Microsoft' not been in it.

    --
    "I like it when the red water comes out.."
    1. Re:Everything Microsoft Astroturfing.. by MightyMartian · · Score: 1

      Astroturfing? What a ludicrous accusation. Why Cisco is simply busting into the server market with, well, um, this, totally, um, awesome, brand new, um, technology that, like, um, no one, ever, um, well okay, maybe some folks, um, can do, by, um, buying a, um $1500 box, and um, doing, um, themselves, for, um, probably, a fifth the, um, price Cisco can.

      But hey, such a box isn't being used by the Chinese to suppress over a billion people. Yay Cisco!!!

      --
      The world's burning. Moped Jesus spotted on I50. Details at 11.
    2. Re:Everything Microsoft Astroturfing.. by _Sprocket_ · · Score: 1

      You know, not everything that mentions Microsoft is about Microsoft. Neither is everything that mentions Microsoft a chance to play the martyr card.

    3. Re:Everything Microsoft Astroturfing.. by sneilan · · Score: 1

      Well, if it mentions Microsoft it probably at least has something to do with Microsoft. In fact, I believe that everything that mentions Microsoft has something to do with Microsoft. Everyone has something to do with Microsoft as it is. Even your mother. I challenge you to find a quote that mentions Microsoft but has absolutely nothing to do with Microsoft.

      --
      "I like it when the red water comes out.."
    4. Re:Everything Microsoft Astroturfing.. by _Sprocket_ · · Score: 1

      This happens to be about Cisco marketing. Microsoft is mentioned in the same breath as VMWare. So why are you so obsessed with Microsoft?

      Is this the point where you explain how Microsoft has Real Ultimate Power?

    5. Re:Everything Microsoft Astroturfing.. by sneilan · · Score: 1

      I dunno. I'm just obsessed with Microsoft. Can you blame me? I hang out on Slashdot all day.

      And yes, this is that point.

      --
      "I like it when the red water comes out.."
  30. I haven't seen details... by Junta · · Score: 1

    But from what I've seen, their server technology appears relatively weak. I.e. their blades appear less dense than 1U servers. I'm not surprised though, in recent history even in their core competency of networking, density and performance have not been impressive compared to competition.

    I think the same end could have been achieved by pulling together a partnership. Then again, they already have enough high-margin vendors in play to probably price this thing out there without pulling in yet another company that would insist on their slice.

    I personally would have rather seen something a bit more fresh, like getting behind and committing to a technology like KVM instead of VMWare. I know, that would be marketing suicide, and I shouldn't be looking to the traditional powerhouses to snub VMWare yet with their current market position, but it would've been interesting.

    --
    XML is like violence. If it doesn't solve the problem, use more.
    1. Re:I haven't seen details... by Junta · · Score: 1

      I will say, in their defense, a pure Cisco network from a managability perspective is easy to look after compared to the alternatives. Cisco retains technical justification for their reputation.

      --
      XML is like violence. If it doesn't solve the problem, use more.
    2. Re:I haven't seen details... by pyite · · Score: 2, Informative

      But from what I've seen, their server technology appears relatively weak. I.e. their blades appear less dense than 1U servers.

      Not true. It's 6U for 8 blades. I just took a look at the chassis that I have access to. Now, HP c7000 is better density than this at 16 blades in 10U. But I just want to be clear, Cisco's chassis is not less dense than 1U servers.

      --

      "Nature doesn't care how smart you are. You can still be wrong." - Richard Feynman

    3. Re:I haven't seen details... by Chang · · Score: 1

      The Cisco blades are going to support 192GB of RAM which is one of the most important constraints on a VM host box. For the density and form factor this is better than the competition at the moment but I have no doubt HP, IBM, and Dell will respond quickly to keep their customers in line.

    4. Re:I haven't seen details... by Anonymous Coward · · Score: 1, Informative

      Which obviously is why I know of very large companies that employ multiple individuals whose only function is to maintain spreadsheets of the hundreds or even thousands of IOS versions deployed throughout their enterprise. How does that happen? They need to address a bug in a certain area of the network, so they move to a special release, then there's another bug in another area, requiring yet another special release, which doesn't include the fixes from the other special. Before long, it's a horrible mess.

      Cisco upgrades are an utter nightmare. You need to figure out what version you want, then what feature set you want, and then if the feature+version combination supports the sup/linecard variants you run. If it doesn't support the hw you've got, go back to start. Nightmare on Elm Street.

      Other vendors are much simpler to deal with from an upgrade perspective, and some even have superior hardware, vastly superior in at least one case.

      And while you're at it, how about a single management platform??? In a pure Cisco network, you've got at least 3 different management platforms to worry about. Many times, you need multiple platforms to manage different aspects of the same physical hardware (like the ASAs).

    5. Re:I haven't seen details... by wizden · · Score: 1

      copy tftp flash
      boot system flash:/blahblah
      reload

      Yeah it's a fucking nightmare. How hard is it to call Cisco and ask, "is this supported?" There are routers that are up for years without being reloaded. Bugs hit you in certain circumstances but ususally it's when you are changing things.

      Oh wait... You are a Juniper fan. I get it. Good luck with that.

    6. Re:I haven't seen details... by Anonymous Coward · · Score: 0

      You're correct, the actual upgrade *process* is simple. It's figuring out which of the gazillion images to use that's the nightmare. It's having to run dozens of different code releases throughout your network because you need to have certain features working in one place, but oops, those features are broken in this other release that supports the sups & linecards in this other part of the network. Before long, you've got dozens, or worse, hundreds or thousands of devices, running on a crapload of different releases.

    7. Re:I haven't seen details... by Junta · · Score: 1

      You are right, my mistake

      --
      XML is like violence. If it doesn't solve the problem, use more.
    8. Re:I haven't seen details... by Junta · · Score: 1

      I'm guessing that's a 4-socket box with 6 dimms per socket? I think the real metric for virtualization long term with respect to memory will be dimm slots per socket rather than aggregate per system.

      6 per socket is a respectable number in the blade space, admittedly.

      --
      XML is like violence. If it doesn't solve the problem, use more.
  31. Not a surprise by monschein · · Score: 2, Interesting

    Cisco might have a good shot at this. Project California might look appetizing to a lot of IT departments. Virtualization and consolidation is on the agenda for a lot of datacenters at the moment. All of these functions in one box, in one rack, AND easily manageable would appeal to a lot of CIOs. Deal with one vender instead of three - and a reputable vendor at that. Knowing Cisco, it will most likely be a bit pricey. But hey, no one ever got fired for buying Cisco right? On the other hand, a lot of people have been fired for blowing the budget.

  32. Not the first... by Junta · · Score: 1

    I think both Dell and HP can sell a total solution with their badge throughout. Dell admittedly isn't much on 'total stack support', but HP certainly is in that game.

    One could argue that the HP rebadged switches are not 'cisco'-good, but by the same token I'll wager the Cisco-servers aren't 'HP'-good.

    Conspicuously absent from that game is of course IBM, which hasn't had it's name on a piece of non-blade networking equipment in a long time and after the whole Lenovo thing, really isn't in a position to offer single-vendor. Strange with so many companies eager to get that marketing bullet point, IBM runs screaming away from it.

    --
    XML is like violence. If it doesn't solve the problem, use more.
    1. Re:Not the first... by afidel · · Score: 1

      The HP blade solution is superior because even if you want Cisco switches they are available for the C-class enclosures.

      --
      There are 4 boxes to use in the defense of liberty: soap, ballot, jury, ammo. Use in that order. Starting now.
    2. Re:Not the first... by LiquidRaptor · · Score: 1

      Just wanted to point out, HP switches are not rebadged, the procurves are actually made by HP. They don't quite have as many bells and whistles as the Cisco ones, but they are heck of a lot cheaper.

    3. Re:Not the first... by Anonymous Coward · · Score: 0

      I went to an IBM sales event a while back where an IBM guy explained the reason behind it - basically, IBM ran away from desktop hardware because there is less and less money in it. Margins are getting smaller especially as the cost of the devices comes down. IBM sold to Lenovo the part of their operation that will generate less and less profits for them over time (profits, not revenue). IBM now concentrate on the server/data centre market, which brings them "professional services" leads, which is where the money is.

      I haven't looked at their performance lately though, not sure how it is working out for them.

  33. Pump up the big bucks... by C_Kode · · Score: 1

    It's Cisco. Their product won't be cheap. As an infrastructure engineer that is having to stretch the hell out of the dollar. I've found myself purchasing far less Cisco products and a lot more of the alternatives. Today, small scale scaling out for the most part has become pizza box servers and Juniper networking. Pizza box because I can get far more bang for the buck buying a full rack of dual quad core Dell PE1950s for less than I can buy a decked out IBM S chassis for. That consists of 6 servers and 12 drive SAN setup with an internal switch. (pretty much a networking/storage/server all-in-one architecture that Cisco is releasing) I'm not sure why they are making this out as if Cisco is the first to do this. They aren't. Bang for the buck is what I'm looking for. Not just a fully packaged solution. They are nice, but if I need 80 cores, thats going to be damn expensive.

    1. Re:Pump up the big bucks... by Jaime2 · · Score: 1

      With an HP c-class chassis, you can get 80 cores, 320GB of RAM, and 5TB of iSCSI storage in one package for about $70,000 retail. Ten HP BL460s plus the chassis costs about the same as ten PE1950s, saves 6U, uses less power, fewer cables to manage, fewer network ports needed (you can get away with as little as one trunk and one management port). For a fully redundant configuration, you can use two trunks and two management ports instead of 20 server ports and 10 management ports for the 1U servers. That saves a few thousand in networking alone. The 5TB SAN fits in the same chassis and uses no additional space or wiring.

      The most interesting part is that you can buy all Cisco networking gear for the chassis if you choose, making it functionally identical to the California concept.

    2. Re:Pump up the big bucks... by drsmithy · · Score: 1

      Ten HP BL460s plus the chassis costs about the same as ten PE1950s, saves 6U, uses less power, fewer cables to manage, fewer network ports needed (you can get away with as little as one trunk and one management port).

      Wouldn't it make a bit more sense to compare it to a Dell M1000e and M60x blades ?

      Probably wouldn't sound quite as good though...

    3. Re:Pump up the big bucks... by Jaime2 · · Score: 1

      I just looked on Dell's website and M600 blade servers cost about the same as HP BL460 servers, so at least a $50,000 chunk of the solution is very close in price between HP and Dell. Dell would have to give away a free loaded chassis to have more than a 5% edge in price. If you have better information, please share.

      Also, I happen to know HP's blade system well enough to know its benefits and to know that there are HP blade system components available today that would allow one to build a system very similar to the California idea from the OP. I don't know enough about Dell's blade system to make the same comparison intelligently, and I couldn't find a SAN blade on Dell's website. Therefore, I compared the GGP's proposal of 10 PE1950s to an HP blade solution to show that blades are actually reasonably priced, as long as you buy a crapload of them at the same time.

      Besides, my example made my point that 1U servers weren't necessarily the cheapest way to go about making an 80 core farm. It doesn't matter that I compared a Dell solution to an HP solution. The GGP brought up Dell and I happen to know HP blades.

  34. All smoke and no fire.... by trims · · Score: 4, Interesting

    OK. My bias up front - I work for Sun.

    That said, there were several pre-Cisco-announcements from HP, IBM, and Sun about how the California system is a no-go. Admittedly, they're the competitors for Cisco, but after having looked at the existing rack blade/switch systems from those three vendors, I really don't see any difference worth mentioning from current product lines.

    Here's some thoughts:

    • IBM and Sun make much more Open systems, able to run a wide variety of vmWare, Linux, Solaris, and even AIX on all sorts of hardware (SPARC, POWER, PPC, all sorts of AMD and Intel x64). Their systems are much more flexible and honestly, much more powerful overall in what can be accomplished.
    • HP has much of the HW flexibility of Sun and IBM, plus the leading management tools.
    • Cisco has no clue as to how to run a systems support organization, which, frankly, is considerably different than running a network hardware support organization. The other big three have decades each in doing this kind of thing.
    • Sun in particular has extremely competitive pricing. HP and IBM are slightly more expensive, but nothing compared to the margins Cisco charges. So, exactly WHAT are people going to get for the 20-40% premium Cisco is charging over IBM?
    • Even for the Virtualization craze, building a completely proprietary solution flies in the face of what everyone else in the industry is doing: commoditization.
    • Cisco doesn't have integrated solutions. All the others provide storage, network, and compute integration with large, well-trained Professional Services orgs. Cisco has CCIEs in piles, but what do they know about anything but network gear?

    Overall, this looks like a stupid move. I realize that Cisco needs to look for more revenue streams in the face of the commoditizing of most network gear, but this seems like an '80s solution to a 2010 problem.

    -Erik

    --
    There are always four sides to every story: your side, their side, the truth, and what really happened.
    1. Re:All smoke and no fire.... by SL+Baur · · Score: 2, Informative

      OK, my bias up front, I work for Cisco, though not directly in the California project.

      Cisco doesn't have integrated solutions. All the others provide storage, network, and compute integration with large, well-trained Professional Services orgs. Cisco has CCIEs in piles, but what do they know about anything but network gear?

      Cisco has people like me and I'm far from alone.

      I'm very picky about where I accept employment from and I CHOSE to work at Cisco even though I despise Northern California. For whatever it's worth.

    2. Re:All smoke and no fire.... by comm3c · · Score: 1, Informative

      Cisco has people like me and I'm far from alone.

      I'm very picky about where I accept employment from and I CHOSE to work at Cisco even though I despise Northern California. For whatever it's worth.

      I'm with you. Worked for Cisco because well, they do take the opportunities to foray outside of the core in routing/switching. The talent there is incredibly diverse and includes people who do know way more the just network gear

      Fact is, in today's network world, if all you know is networks, you hit a ceiling pretty quickly. None of the folks I worked with were just focused on routing and switching. Almost everyone I knew in Customer Advocacy (Cisco Services) had at least 4 years of experience in something not solely "network" related. Look at the Unity product (its a voicemail system). Incredibly complex on the back end. Folks really have to understand their server operations just to get by.

      One of the final projects I worked on before leaving was a virtualization project for CA lab ops. In less than a year, the org went from spending a ton of dosh on individual servers to run tests to less than 10% of the original figure. No one really knew what they were getting into when they did it, but the knowledge base in the company is so huge that you could always find someone to help with a problem

      That said, I really don't think this foray into servers is any bigger of a challenge than what Cisco has taken on before.

    3. Re:All smoke and no fire.... by Anonymous Coward · · Score: 0

      >Cisco has CCIEs in piles, but what do they know about anything but network gear?

      Hah - a narrow focus at best!

    4. Re:All smoke and no fire.... by freemti · · Score: 1

      speaking as a cisco bigot, I agree. This sounds like a risky, ill-advised venture from Cisco. Might happen, but I'm not betting on it...

    5. Re:All smoke and no fire.... by JAlexoi · · Score: 2, Interesting

      As they done it before, they will just BUY their way in. They will have competent people. They will have good products. The question is, will they beat the giants there. Cisco is big and strong. It is also not a mega giant, like HP or IBM or even Fujitsu. Cisco has basically only one revenue stream - networking equipment. For HP and IBM those servers are not their main product, but it's their centrepoint product lines. Will Cisco be able to separate their main networking division and goals from their new server division? On that depends their success.

    6. Re:All smoke and no fire.... by Chase_09 · · Score: 2, Interesting

      Bias up front I work for Cisco.

      A couple of comments on your points.

      "IBM and Sun make much more Open systems, able to run a wide variety of vmWare, Linux, Solaris, and even AIX on all sorts of hardware (SPARC, POWER, PPC, all sorts of AMD and Intel x64). Their systems are much more flexible and honestly, much more powerful overall in what can be accomplished."

      - SUN/IBM have more support on for various platforms than Cisco at present - yes. Cisco is fully supported by VMware, Microsoft & RedHat at this present. We're in the process of validation from additional platforms (Solaris & other flavors of Linux). This is Cisco's debut - give it some time. IBM & SUN didn't reach the level of open support they have today overnight.

      "HP has much of the HW flexibility of Sun and IBM, plus the leading management tools."

      - A single management instance of UCS can manage 40 Chassis, and up to 320 servers. HP supports 4 Chassis (64 servers) per Management instance. IBM supports only 1 Chassis (14 servers). We've partnered with BladeLogic to make a very powerful managment system. Our management system handles Switching, Storage & Chassis configuration. IBM/HP have separate points of management for each.

      "Cisco has no clue as to how to run a systems support organization, which, frankly, is considerably different than running a network hardware support organization. The other big three have decades each in doing this kind of thing."

      - True. But we're pretty bright and we learn fast :) That being said there's areas where the "Big 3" fall short, which we can improve on. If nothing else it will raise the bar for competition & features by all vendors. Competition should be welcomed into the market. It only endorses for improvements to technology

      "Sun in particular has extremely competitive pricing. HP and IBM are slightly more expensive, but nothing compared to the margins Cisco charges. So, exactly WHAT are people going to get for the 20-40% premium Cisco is charging over IBM?"

      - Initial cost is higher than some of the competition. If you make your decisions solely on this fact it would appear that we're inflated. Take into account the consolodation savings, simplified & increased scope of management and ease of server deployment using stateless computing & profiling, the ROI easily outweigh the initial premiums.

      "Overall, this looks like a stupid move. I realize that Cisco needs to look for more revenue streams in the face of the commoditizing of most network gear, but this seems like an '80s solution to a 2010 problem."

      It probably looked like a stupid move when Cisco entered the Switching market too. Understand Cisco isn't looking to take over the blade market share here. The services-orientated design of this system is target for specific areas of the market - Service Providers, Financial etc. We're taking a new approach to deployment, virtualization & stateless computing.

      Cheers,

      Chase

  35. Re:WOW. Innovation at every step! by TubeSteak · · Score: 1

    I'm stunned. One box, with processor, storage, and networking -- ALL TOGETHER in one package. Who would have thought that would be possible?

    Every /.er running linux on an old P266 with a network card?

    --
    [Fuck Beta]
    o0t!
  36. Cisco servers by Anonymous Coward · · Score: 0

    No Linux. No BSD. Lame.

    1. Re:Cisco Servers by faedle · · Score: 1

      Now the Chinese government has storage as well as firewall technology all in one unit to track down and torture/imprison anyone it doesn't like using the internet.

      They've had it for quite some time, actually.

  37. Re:WOW. Innovation at every step! by Anonymous Coward · · Score: 1, Insightful

    Whoosh!

  38. This seems like a temporal anomaly... by Matey-O · · Score: 1

    How the heck can _Cisco_ get into the server market...most of their hardware is rebranded HP stuff!

    --
    "Draco dormiens nunquam titillandus."
    1. Re:This seems like a temporal anomaly... by fostware · · Score: 1

      Doh! No mod points...

      It's funny when we roll out a CallManager and HP site, and even the customer notices the similarity.

      --
      "We know what happens to people who stay in the middle of the road. They get run over." - Aneurin Bevan
  39. This seems like a bad idea by Anonymous Coward · · Score: 0

    Is anyone else thinking "single point of failure"?

  40. WTF? by gillbates · · Score: 0, Troll

    since you can't ignore Windows in the data center...

    I couldn't agree more - ignoring Windows in the data center, i.e., forgetting to patch it, leaving it alone for too long, connected to a network, etc... is a recipe for disaster.

    Oh, wait, did someone mean they can't ignore the prospect of using Windows in a data center? Did someone just imply that those of us who have been using IBM mainframes and Sun servers and Linux boxes can't do without Windows in our data centers?

    Please. Many a pristine uptime has been ruined by putting Windows in the data center, and while I'll admit they have made strides in improving their OS, it is still nowhere near the reliability of UNIX servers, let alone mainframes. A few years ago, the London Stock Exchange suffered an outage after deciding to go with Windows instead of Linux. Even if there are no future outages, they won't return to 5 nines of uptime until well into the next century.

    --
    The society for a thought-free internet welcomes you.
  41. It is not all that new by clintre · · Score: 1

    Egenera has been doing the same thing for almost 8 years. They did it first on their hardware and now on Dell Blades. Ironically several people from the Cisco side working on this came from Egenera and the messaging is almost identical.

    Egenera Website

  42. Re:WOW. Innovation at every step! by lazy_nihilist · · Score: 1

    cramming computer power into the very box that contains storage capacity and the networking tools

    My head spun after reading the sentence. What are present servers/desktops, if not all in one box?

  43. The Real Question by castorvx · · Score: 1

    Is when can I get my Cisco Certified Server Professional certification for a nominal fee?

  44. I FUCKIN' LOVE ADVERTISING by Anonymous Coward · · Score: 0

    OH GOD YES YES I DO

  45. Oh Great by Anonymous Coward · · Score: 0

    Oh, great, the company that has done for routing what microsoft has done for desktops and what oracle has done for databases, kept them 20 years behind where they would be if none of these companies existed, wants to fuck the server market. YEAH!!!

  46. BMC sucks by Gothmolly · · Score: 1

    And sucks hard. They ship mutually incompatible binaries on the same CD. The installer itself will bomb. They suck. Did I mention, they suck?

    --
    I want to delete my account but Slashdot doesn't allow it.
  47. Intel Modular Server System by TrekkieTechie · · Score: 1

    It's a similar idea (up to six blades sharing up to 14 SAS drives and up to 2 switches with a web interface to control the whole thing) and it's been available for over a year.

  48. Re:WOW. Innovation at every step! by Anonymous Coward · · Score: 0

    egenara?

  49. Uhhh why? by Anonymous Coward · · Score: 0

    Why bundle storage with it? It makes no sense. I would assume companies that are shelling out the $$$ for these servers already have a storage infrastructure in place -- that's much more reliable, tested, and faster than anything Cisco can provide.

  50. Re:WOW. Innovation at every step! by digitalhermit · · Score: 1

    Yeah, I couldn't get that either...

    Then I thought maybe they're trying to cram a storage array and a switch into the same box. With the proper virtualization engine, you'd essentially have a data center in a box. Right now we can sort of do this with blades. Need a new server? Just pop in a blade. But with everything virtualized it becomes even easier. Need a new server? Just configure one in the GUI.

  51. Customer by Anonymous Coward · · Score: 0

    not vendor.

  52. Big Picture Thawt by Anonymous Coward · · Score: 0

    This isn't about servers or networks. This is about a Cloud Computing Future where every switch that is installed is a node added to the World Wide Server.

  53. Wholeheartedly agree on the technical front. by Junta · · Score: 1

    However, a *vendor* still can't afford to neglect MS, since so many customers have drunk the MS kool aid.

    An individual organization can afford to ignore Windows much of the time. A company seeking to become more of a single source to as many people as possible can't afford to ignore MS or Linux, and even ignoring Solaris, AIX, and FreeBSD is dubious even for vendors that are not Sun or IBM.

    --
    XML is like violence. If it doesn't solve the problem, use more.
  54. Umm by Anonymous Coward · · Score: 1, Funny

    It should run Wordpad on Windows 8 reasonably. With new ribbon interface!

    But wordpad in windows 7 already has the ribbon.

  55. Because.. by Junta · · Score: 3, Interesting

    There is exceedingly fat margins in storage, *even* by cisco standards, and that's a high benchmark. The SAN market is a vendors dream, where nickel and diming every little feature and even every little port on every switch is the status quo, except the nickles and dimes are more like 5 and 10 thousand dollars.

    As far as technical reasons, they are mostly not there. One exception is that Cisco is pushing to replace FC with Ethernet, presumably with the promise of an escape from the painful FC market practices. Though assuredly they will bring some of the market behaviors over, they will make it somewhat easier to make the sale. They tried to just release a product into that market against the likes of Brocade and QLogic, but I think Cisco has realized their only substantial chance to stay vital is to suck in storage infrastructure into their fabric they have some reputation in, ethernet.

    People are already starting more and more to consider other vendors 'good enough' for traditional networking needs. Cisco wants to own the whole mess so that people will be more afraid to move off.

    --
    XML is like violence. If it doesn't solve the problem, use more.
    1. Re:Because.. by HockeyPuck · · Score: 1

      I haven't seen any evidence that FibreChannel is going away. Yes, Cisco is pushing FCOE (FibreChannel Over Ethernet), however that only replaces layers 0-2 in the FC stack with ethernet. You still have all the framing, nameservers, zoning, FSPF etc... that you are used to in the FC world. You just get to toss out the FC0 (physical) FC1 (encoding) and FC2 (B2B credits and such).

      This is no different than when the industry moved away from SCSI as a physical transport to FC. The SCSI-3 protocol is still alive and kicking (what do you think runs on top of FibreChannel?)

      Looking at their line of products, MDS for pure FC; or Nexus 5000 if you want to have only two adapters per server which push IP over Ethernet and FC over Ethernet. I dunno about about you, but I'm waiting for the FCOE market to mature up; so I can greatly reduce the number of HBAs and NICs that I've got installed in each server. Now if someone would just put dual FCOE on the motherboard then I wouldn't need any hbas/NICs. Each ESX server would get two cables plus power and our facilities are done. As opposed to now, I've got dual HBAs (two fibre connections) plus 2-4 GigE connections, for both bandwidth and connectivity. If this is a backup server then we're talking even more FC connections to reach the 4-8 LTO 3/4 tape drives

  56. Competition = Good by oftenwrongsoong · · Score: 1

    Barges into the server market? This almost makes it sound as if there's something wrong with that. I'm all for as many players as possible in the market. Competition can only improve things for everyone.

  57. Re:If you can't make the sale, move up the org cha by Anonymous Coward · · Score: 2, Insightful

    Now I fully realize that software routing just isn't as good as Cisco's hardware routing

    Depends which box you're talking about but sometimes "hardware routing" is just software routing on an embedded processor. Something to keep in mind.

  58. Re:Saving Money With Windows, ha ha ha! by Anonymous Coward · · Score: 0

    > How low can the Register go?

    You seem to like it well enough when they publish something you like.
    For example: http://www.theregister.co.uk/2007/09/21/microsoft_vs_mankind/comments/

    Not Natural

    By Will Hill Posted Friday 21st September 2007 22:22 GMT

    Will Hill, that's you, correct?

    You also posted Here:

    Apple, GNU/Linux? No? Blame M$.
    By Anonymous Coward Posted Saturday 31st May 2008 02:14 GMT
            It's funny how the same browser does not have the same problems on OSX and the more complete Konqueror does not do the same on GNU/Linux systems. Same code, different OS, where could the problem be?! Thanks for the FUD, M$, but security is not your strong point. The more of these problems they point out, the faster users will run for the exits.

    As AC, but there's no mistaking you, anywhere.

  59. Acronym expansion confusion by jonaskoelker · · Score: 1

    [...] a chip that is probably 10 times as expensive per MIP as cheaper alternatives

    What's MIP? "Million Instructions Per"?

    1. Re:Acronym expansion confusion by ShooterNeo · · Score: 2, Informative

      Actually, that unit is fine. If you're comparing two alternatives, you just need to make sure the time unit is the same. It could be million instructions per hour, second, million years, whatever. Doesn't matter.

    2. Re:Acronym expansion confusion by SadButTrue · · Score: 1

      actually, goes a little further than that. if you are comparing two measurements with the same units, not only does the denominator of those units not matter.. the entire units stop mattering. your result will always be a dimensionless ration.

      --
      grape - the GNU free, open source rape
  60. Most expensive? You're kidding, right? by Anonymous Coward · · Score: 0

    Those are the absolute bleeding edge chips that Intel manufactures, and as such as the most expensive by a significant margin.

    Riiiight.
    The 2.26GHz DP is $373, and it's roughly comparable to the 2.8 penryn.. which is $700+.

    Try again, plz.

  61. Great move for Cisco by oheso · · Score: 1

    Think of the licensing fees! The humanity!

    You want E-mail? Sure, no problem. Sign here.

    Wait, all your users want e-mail? OK, you'll need a hardware upgrade. And don't forget the licenses. Sign here, please.

    Oh, sure, user X can e-mail user Y. No problem.

    ... er, you mean you want to let user X also e-mail users A, B, C ... and sometimes J? Harrumph. That wasn't in the spec. No mind. Just sign here, please.

    Oh, yes, sure, we do printing. We have a license for printing. Word documents? No problem. Sign here. You say you also sometimes print e-mails? We might be able to do that without a hardware upgrade. Let me check with engineering. Meanwhile, please sign here for the license ...

    You get the idea. Multiply by the number of things you actually do and the factorial of your user numbers.

  62. Re:If you can't make the sale, move up the org cha by cerberusss · · Score: 1

    Whatever performance boost we'd get from Cisco hardware (or Nortel or whatever) simply couldn't justify the vast difference in pricing

    I'm not a network guru, but isn't there a lot more to it than plain performance? I'm thinking about easy to set up redundancy, fast recovery (fast booting), low power usage, stability, less moving parts etc.

    These are all pretty bad with standard PC equipment.

    --
    8 of 13 people found this answer helpful. Did you?
  63. Re:WOW. Innovation at every step! by Anonymous Coward · · Score: 0

    It's so innovative it must be a rebranded Apple product.

  64. Re:If you can't make the sale, move up the org cha by Znork · · Score: 1

    Depends on what you mean with standard PC equipment.

    Very low power can be accomplished with, for example, VIA or Atom. You get fast recovery by stripping a linux dist down to the initrd plus whatever you actually need, or possibly even a pre-hibernated image if you're stateless. Stability is best accomplished by using standardized parts tested by millions before you (frankly, I'd say standard PC equipment tends to be significantly more stable than proprietary hardware, but that's just my experience). Less moving parts is solved by moving to SSD disk and using passive cooling and appropriate components.

    The equipment that falls into the standard PC range is amazingly wide these days and certainly includes embedded-equivalent systems.

  65. Re:If you can't make the sale, move up the org cha by TheLink · · Score: 1

    Desktop PCs can boot up faster than a typical Cisco router. PC servers on the other hand tend to like to spend many seconds to say stuff like "ctrl-A for Raid config screen" etc.

    With the exception of the "linksys" level stuff, Cisco routers and switches aren't really low power devices.

    Cisco used to be great - decent stuff, better service and support.

    Now if they are not careful, Huawei and friends will kill them at the low end and the Juniper bunch will kill them at the other.

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  66. Re:If you can't make the sale, move up the org cha by Anonymous Coward · · Score: 0

    Years ago, at my institution (150+ buildings, about 15K active IP addresses,) we did a cost analysis of our Cisco addition and decided that it was unnecessary. We could do everything we needed with cheaper, commodity devices.

    Can you say what companies you went with in what capacities? Juniper? Force10? ProCurve? Other?

  67. Brought to you by the authors of IOS by Antique+Geekmeister · · Score: 3, Insightful

    Any interface or management tools for such virtualized pool systems, brought to you by the company that wrote and maintains IOSS, already has a serious hurdle to jump. That language is very, very clever and flexible. It is also absolutely awful for attempting to do simple, straightforward configuration tasks that _look_ like they should work from the documentation, but which extra steps to actually provide and can only be done directly from the text interface, not from _any_ of the GUI's. (I spent some time trying to configure proper failover behavior last year on a set of switches. It was painful.)

    If their virtualization management tools are similarly powerful, flexible, and utterly useless to anyone not a highly trained Cisco technician, then these systems will be very expensive and under-utilized doorstops in most environments. If, however, they've fired the fools who wrote the IOS control language and replaced them with people being fired by Juniper and thus raised the IQ at both companies, then they have a chance to fill a serious niche in environments like Wal-Mart, where a centrally managed and flexible system could manage inventory, sales registers, their highly automated security and power management, and personnel records. Putting all those on different servers provided by different vendors is nightmarish to manage: having a consistent, virtualized hardware environment makes hardware repairs and upgrades far, far more efficient, in my experience.

    And let's face it: when I've looked at the stock room at such a facility, I've often seen a server or desktop stashed under someone's desk, lying on top of a card table in a corner where it never got mounted but is still in use, or miscabled and unscrewed down with only one plug in on top of a rack with an overloaded UPS. Simplifying and modularizing that for such an environment would be a big headache that I wouldn't have to have for dealing with such partners and clients. (I highly recommend taking a cell phone and taking pictures of such setups to let their head office know there is a problem.)

  68. Cisco Servers by hackus · · Score: 1

    Great!

    Now the Chinese government has storage as well as firewall technology all in one unit to track down and torture/imprison anyone it doesn't like using the internet.

    It just makes it so gosh darn convenient.

    I junked all of my Cisco gear in my enterprise, so GOOD LUCK getting the CIO to look at his Linux network/server infrastructure and replace it with over priced, under performing gear in this business climate.

    LA DE DA DA.

    -Hack

    --
    Got Geometrodynamics? Awe, too hard to figure out? Too bad.
  69. Speculating on the future. by tjstork · · Score: 1

    It could work out well for everyone.

    But here's a way the industry can work, in that, Microsoft gets to be the "bad" guy to protect the hardware vendors of today from new competition. I can imagine IBM, Dell, HP all giving Microsoft a call, and asking them for Cisco-like networking and storage administration features for Windows Server. It's a tough market for Microsoft to break into but ... they could do it. Microsoft also works with hardware vendors to get more and more packet slicing features into hardware... Taiwan is only too happy to help.

    Once Microsoft establishes how that software would work and the hardware people deliver the commodity hardware, the Linux people begin copying it and in fairly short order there is GNU-[fill in microsoft name] here.

    Over time, the cost of high end networking plunges and the software to manage, egged on by competition from Cisco, Microsoft and Linux, gets better and better. Broadband everywhere suddenly becomes a lot faster, a lot better, and a lot cheaper, and so many of today's networking administrators start looking like the steam engine fireman when the diesel comes around.

    As networking administration costs fall, providers can profitably roll out broadband to more and more people. Local governments can -finally- deploy their own broadband for everyone, if they want to. Perhaps in twenty years, all major cities have some form of public broadband.

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    This is my sig.
  70. What's the big deal? by jgiltner · · Score: 1

    O.K, a little box with a few CPUs, put as much external connectivity inside the box and say I have saved the world. Blade servers have been around for awhile. Virtualization is old hat. Mainframes have been doing this for a long time. IBM has been doing virtualization at the OS level since the 60's and at the hardware level since at least the early 80's. Depending on workload an IBM z10 can have thousands of virtual OS's running in less than 20 sq of floor space. Just about the same space as 3 standard server racks. I know of company running about about 500 virtual Linux images on a single 10-way z9. The z10 has about twice the capacity of a z9. On average a z9 uses less energy than a single rack of blade servers and the z10 uses less energy than a z9. If you want you can now run Solaris on an IBM mainframe under z/VM. There is another company that has just released a product that allows you to run virtual Windows systems on an IBM mainframe. Yes, Microsoft Windows running on an IBM mainframe. Its like people don't realize that this is OLD technology not new. The idea if a few big computers running everything and sharing resources is all what mainframes have been about and are still about.

  71. Re:If you can't make the sale, move up the org cha by MightyMartian · · Score: 1

    Cisco used to be great - decent stuff, better service and support.

    Maybe many years ago, but even in the late 1990s I found even trying to get some technical information out of them to be an insanely complex process. I wouldn't buy Cisco now even if I had a limitless budget.

    --
    The world's burning. Moped Jesus spotted on I50. Details at 11.
  72. My God! by Dimes · · Score: 1

    "The new device, dubbed Project California, takes servers into new territory by cramming computer power into the very box that contains storage capacity"

    Are telling me that Cisco put a computer in a box where the Disks are?!??!?!?! Thats ground breaking! Amazing! Unheard of! I mean, wow, can you imagine if HP/Dell had thought this up First...instead of Proj California....maybe they would have called it a DL380! Or Sun, an dcall it a Thumper! Cisco is truely the inovator!

    Side note, I actually saw an article on this yesterday that had the nerve to use the phrase "lower CAPEX" and the word Cisco in the same sentence.

    Highlarious.

    Dimes

  73. Uh...spellcheck, subby by Anonymous Coward · · Score: 0

    EMC

    not BMC, you coax-retaining slob.

  74. Just don't get it by Anonymous Coward · · Score: 0

    I've worked on a lot of different gear over the years and it seems from a server perspective whether you go with IBM, Dell, Sun, or HP there are only slight differences between them. Certainly not enough to make me as a technician prefer one over another. They all have their strengths and weaknesses. Unfortunately they've also tried to manipulate their legacy systems to work for virtualization. Even their blade offerings are geared toward traditional one OS per box setups. They've gotten better but the I/O options don't fit the bill. Virtual desktops are becoming one of the fast growing markets and servers built for virtualization are going to take the cake when it comes time to move to a fully virtual enterprise. The benefits are too great to ignore.

    So what does this mean? Cisco has placed themselves in the forefront of this technology. Not because of the server or the management. It's the architecture. Processor and RAM specs will continue to grow bigger and bigger but I/O options are confusing, complicated to setup, and are overall lacking in most of the options available by today's vendors. Cisco is releasing the Nexus 1000v virtual switch to replace Vmware's vswitch included in ESX. They've released the Nexus 5000 and Nexus 7000 to connect to their blades and more specifically to drive the convergence of networks to Ethernet. They're trying to finalize the standard for Data Center Ethernet which can handle the low latency we see in fibre channel and can still provide iSCSI and typical data connections all over the same wire. This is where I see the value in this setup. I buy the box and can attach to any of the many storage options commonly in use in today's data centers. I'm not a hardcore Cisco guy, in fact I've been enjoying working on a lot of Procurve lately among other products. That being said, Cisco has designed a system around virtualization. Everything else in the presser is mentioned as secondary and even the product descriptions point toward virtualization. If it all works as advertised it could be a VERY cost effective solution for either large enterprises or even the medium business looking for a totally virtual solution.

  75. Same can be said... by Junta · · Score: 1

    Of the IBM solution.

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    XML is like violence. If it doesn't solve the problem, use more.