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House Passes TV Commercial Volume Bill

eldavojohn writes "About a year ago, legislation was introduced to control the volume of TV commercials. It passed the Senate in September and has now been passed in the House as well. This problem has dated back to the 1960s, but after the president signs the bill, broadcasters will be subject to regulations of the Advanced Television Systems Committee on what is 'too loud.' Of the last 25 quarterly reports from the FCC, this has been the number one consumer complaint in 21 of them. Within a year, you should start to notice a difference, with commercials no longer forcing you to turn down the TV volume during breaks in your regular programming."

408 comments

  1. Doh by unity100 · · Score: 4, Insightful

    its not only an american problem. you chance up on a video on youtube or something else around the net, and suddenly -kaboooom. your house is vibrating with some shitty american commercial. volume just ramps up like there's no tomorrow.

    that was an affliction for everyone. not only americans. ironic that not the free market, but REGULATION is what's fixing that crap.

    1. Re:Doh by nschubach · · Score: 1

      How exactly do you express the knowledge that you did not buy something because their commercials were too loud? Short of everyone who thinks that sending a company an email it's pretty hard for the "free market" to express concern over a broadcaster not volume normalizing their broadcast.

      --
      Every time I start to have faith in humanity, I ruin it by driving to work between 7 and 8 am.
    2. Re:Doh by Anonymous Coward · · Score: 1

      That can't be true, everything I've ever read on slashdot has taught me that the free market is magic and can solve any problem, regulation only makes it worse.

    3. Re:Doh by shadowrat · · Score: 1

      the free market did provide a solution to commercial volume. TiVO.

    4. Re:Doh by nedlohs · · Score: 1

      By not watching television stations that show loud commercials. Stations that show loud commercials will thus have smaller audiences than those that do not and hence be more protifable.

      Or by not buying products advertised with loud commercials.

      The whole idea of the "invisible hand" is that you don't need to inform them of why you aren't buying their product. Just as the Hawk doesn't have to tell the well camuflaged rodents why it eats them less than the bright orange ones. They will "get the message" - via the ones doing the "bad" thing going out of business/being eaten.

      Of course you need a free market to start with.

    5. Re:Doh by horatio · · Score: 2

      Before TiVo, there was the remote control with the mute button. My grandfather always muted the commercials, not because they were loud, but because they annoyed him. We don't need more government and more stupid regulations when we already have a solution.

      --
      There is very little future in being right when your boss is wrong.
    6. Re:Doh by altinos.com · · Score: 1

      I'm a big fan of the free market but if you don't buy a product, it's anyone's guess as to why you didn't. As far as they're concerned, you might just be drooling over their products and just not have the money. Or you just haven't seen it yet. Or you already have something that does the job. They almost never concern themselves with the flaws in the product or the advertising unless someone smacks them upside the head.

    7. Re:Doh by brainboyz · · Score: 1

      And be willing to do without. That's the part that gets most people. They don't want the loud commercials, but they still want to watch Desperate Housewives or whatever the latest drivel is. So they deal with the loud commercials and complain to people that don't matter. Obviously, the show is worth it to them so loud commercials still get watched.

    8. Re:Doh by andymadigan · · Score: 3, Interesting

      Maybe they just didn't make the commercial loud enough, or maybe they should make the screen flash enough to induce a seizure, then more people will buy their product!

      In all seriousness, I used to work in online advertising. They don't care how many people they annoy. They don't care how many people swear off their company for all time. All they care about is the conversion rate. Sadly, even with TV, you more likely remember the blaring commercial than the normal-volume one. Though, I bet they'd find if they made the commercial very quiet that would be memorable too.

      --
      The right to protest the State is more sacred than the State.
    9. Re:Doh by hedwards · · Score: 1

      But it's not a very good solution. Besides, haven't you noticed that commercials just get more annoying when you do things like that? Just look at Flash ads, they weren't so bad in the beginning, but now that people ignore them they're going to increased lengths to get attention. The worst ones will randomly cover up content and try to clickjack you into going to their site.

    10. Re:Doh by commodore64_love · · Score: 1

      One flaw with the television "market" is that only 4000 homes out of 105 million are monitored.

      So if those 4000 homes don't express displeasure because of commercial volume, then it simply doesn't register, even if most people have already-quit the loud stations. Nielsen Ratings needs to come-up with a better system. Maybe increase from 4000 to 40,000 monitored homes, for better accuracy, instead of sticking with a system they developed in the 1960s.

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
    11. Re:Doh by Anonymous Coward · · Score: 0

      or maybe they just need to ADVERTISE IT LOUDER TO YOU!!!!!!!

      (Filter error: Don't use so many caps. It's like YELLING.)

    12. Re:Doh by Anonymous Coward · · Score: 0

      I don't know what part of Slashdot you've been reading. Lot of hippie regulation-happy goobers running around here...

    13. Re:Doh by nizo · · Score: 1, Insightful

      Commercials? Oh yeah, those pesky things they show on TV that I don't see anymore because I stream pretty much everything I watch these days off of Netflix :-P

    14. Re:Doh by darjen · · Score: 1

      Are you kidding? Government regulation is the reason we can't legally download any TV show we want at any time without commercials. The free market solved this problem a LONG time ago. But our Benevolent Overlords (not) decided to not allow it. You can take your regulation and shove it where the sun don't shine...

    15. Re:Doh by Fast+Thick+Pants · · Score: 1

      But is it the RIGHT SORT of regulation? Wouldn't it obviously be better to give each broadcaster a permit for a certain number of seconds of obnoxiously loud advertising per day, and then establish a market where these permits could be bought and sold?

    16. Re:Doh by commodore64_love · · Score: 0

      Well I for one am glad Congress is passing this valuable law.

      It's not as if they have any more important issues like extending Common Carrier status to ISPs, or ending the ridiculous overseas war, or saving the Dollar from losing 50% of its value over the next decade, or auditing the Fed to find out where the ~2000 billion went, or providing poor people with School Choice to get a decent education, or stopping the TSA from sexually assaulting citizens.

      Since the Democratic Congress has done all that - then sure - go ahead and fix the volume on my coma-inducing box. Peas and Thx

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
    17. Re:Doh by spidercoz · · Score: 1

      That's not the point. The point is the problem shouldn't exist in the first place. It'd be nice if people just knew what they shouldn't do, or more to the fact, actually didn't do things they knew they shouldn't do, but people are ignorant bastards. So they need to be regulated.

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - Evelyn Beatrice Hall, re Voltaire
    18. Re:Doh by 1u3hr · · Score: 1
      Before TiVo, there was the remote control with the mute button. My grandfather always muted the commercials, not because they were loud, but because they annoyed him. We don't need more government and more stupid regulations when we already have a solution.

      Right. You have to keep the remote in your hand, ready to click "mute" at a moment's notice. Then you have to keep WATCHING the fucking commercial so you know when it's finished and you can turn the audio back on again. You can't read a magazine, or go out to the kitchen to get a snack and know you'll hear when your show is back. Yes, that's a great "solution" for the advertisers, you end up paying more attention to the ads than otherwise.

    19. Re:Doh by spidercoz · · Score: 1

      I'd remind you that it was Hollywood that lobbied for those regulations in the first place, but I don't think it'd really matter. You seem pretty opposed to information that doesn't fit in with your rigidly defined world view.

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - Evelyn Beatrice Hall, re Voltaire
    20. Re:Doh by ebuck · · Score: 2

      If it's such a free market, set up a TV station that doesn't play loud commercials. Oh wait, you can't because even the existence of TV stations require permission to broadcast which comes from the government. Free market my ass, every detail of what frequency range you can transmit in to how much power your station can output is regulated. You can't even legally say a few "choice" words on the air. You must comply with the emergency broadcast system. You will have to hire according to the current labor laws. Taxes. The list goes on and on...

      Basically a "free" market idea exists in the University, where you are supposed to use it as a model to understand a particular point about Economics. It's not a high-fidelity simulation of any real market. Stop the religious belief in the model, learn the point being made, and then see how it can be applied. Many cases it is not the dominating factor in making a decision, but sometimes it is.

      Think of the free market model like wind resistance in a physics problem. There's a lot of cases where wind resistance can change the outcome of the simulation; however, if it's an electricity problem, wind resistance really doesn't apply.

    21. Re:Doh by darjen · · Score: 1

      If we didn't allow such government power to exist in the first place, there would have been no reason for Hollywood to lobby them.

    22. Re:Doh by horatio · · Score: 1

      Flash ads on the web != tv ads. TV ads (tend) to be more sophisticated because they're much more expensive to produce and get on the air (meaning you need to justify a non insignificant ROI to your boss), they have to go through an editorial process, and because they're put on the air by the broadcasters - by choice. If you come up with a really stupid ad that just flashes RED/WHITE and screams at the top of his lungs, the broadcaster is probably going to slap you. So no, I haven't noticed a major change in TV ads - except maybe some ad firms are trying to be more creative/entertaining to get viewers who would otherwise skip the ads.

      The advertisers using a flash "hit the monkey" type ad on tv are generally relegated to late night infomercials, because the broadcasters know people would turn the channel, hurting the revenue they get from other advertisers.

      Muting TV commercials (or skipping them w/ TiVo) is a sufficient solution. More government is a waste of tax payer dollars at the expense of liberty.

      --
      There is very little future in being right when your boss is wrong.
    23. Re:Doh by Nylathotep · · Score: 1

      Maybe they just didn't make the commercial loud enough, or maybe they should make the screen flash enough to induce a seizure, then more people will buy their product!

      That would be 20 minutes into the future.

    24. Re:Doh by puto · · Score: 1

      Actually, There are exponentially more homes than that monitored. Pretty much everyone who has a set top cable box is monitored. on their viewing habits, and have been for at least the last five years.

      --
      The Revolution Will Not Be Televised
    25. Re:Doh by MobyDisk · · Score: 1

      In all fairness though, so many youtube videos have cruddy audio and I have to blast my speakers at full to hear them. I wish youtube would normalize volumes automatically when videos are uploaded, to combat this. (maybe they do, but it doesn't work on really bad audio with lots of noise.)

    26. Re:Doh by Lumpy · · Score: 1

      But it's not.

      The volume is NOT going up. 0db is 0db.. you cant get past that.

      What they do is add a crapload of compression to the audio so the average volume level is higher than a Tv program.

      I.E. Instead of one or two key things hitting full volume, they compress it so that 90% of all the audio hit's full volume.

      Problem is the way the "law" is written, it has no teeth. All tv commercials are cuttently in compliance because there are no hard and fast rules written in the law.

      They needed to specify no greater than X% over the program's RMS apparent volume. If they do not specify RMS and apparent over peak then nothing will change.

      I can have a commercial that is loud as hell and be 3DB lower than the peak volume of the tv program being shown.

      Personally, I would have said "All commercials must be 6-8DB lower than the program volume peak that was in the last 60 seconds of the program before the commercial break.. This will take into account all TRICKS used to make something sound louder than it really is.

      --
      Do not look at laser with remaining good eye.
    27. Re:Doh by nschubach · · Score: 0

      Sometimes the invisible hands needs to be pushed in a particular direction because of our lack of a true and genuine free market.

      The only aside I would put on that is that laws like these (heck, any laws) should be automatically set to sunset in, let's say, 5 years. Every 5 years of a law's life, it should be brought back to the floor and re-voted on to see if it's still valid. Any law that has not been "touched" would become null and void. (Exempted from that being Constitutional Amendments, which I think should be re-evaluated every 25 years.)

      --
      Every time I start to have faith in humanity, I ruin it by driving to work between 7 and 8 am.
    28. Re:Doh by Anonymous Coward · · Score: 1

      Well I for one am glad you wrote this valuable comment.

      It's not as if you have more important issues like volunteering at a soup kitchen, or providing conflict resolution for prisoners, or writing to your representative about your views, or volunteer teaching at a local school to provide a decent education, or protesting the TSAs actions, or donating money to charity.

      Since you've done all that - then sure - go ahead and post on Slashdot.

    29. Re:Doh by Lumpy · · Score: 1

      And TiVo sucks at it.

      MythTV removes the commercial completely. I dont have to skip anything. I gain nearly 2 hours of my life a week from it. (I dont watch much TV)

      --
      Do not look at laser with remaining good eye.
    30. Re:Doh by Firethorn · · Score: 1

      Then consumers respond with things like firefox and flashblock.

      And yes, I do get irked by these sites, especially at work when I'm checking out ONE news article at a random regional paper's site from a wider news link.

      --
      I don't read AC A human right
    31. Re:Doh by commodore64_love · · Score: 1

      >>>Pretty much everyone who has a set top cable box is monitored

      Citation Please.

      Every cable box I've seen is just a "dumb" converter box - nothing more. Also even if said box did "report back" your viewing habits, that data is NOT included in the Ratings reports generated by Nielsen and used by stations/networks to see how many folks are watching. So I'd like you to post some proof to back-up your opinion.

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
    32. Re:Doh by Anonymous Coward · · Score: 0

      I guess was pre 2008 Slashdot.

    33. Re:Doh by Rizz · · Score: 1

      Now if only Netflix had content that was less than a year old, it'd be great.

      Online streams? They often suffer from the same REALLY FREAKIN LOUD COMMERCIAL INTERRUPTIONS. cbs.com, I'm talking to you.

      Fortunately, we now have precedent. In 40 years, they will be no louder than the content itself. Excellent!

    34. Re:Doh by roystgnr · · Score: 1

      ironic that not the free market, but REGULATION is what's fixing that crap.

      Ideologue much? As you just finished pointing out, video is ever-increasingly being transmitted over media that isn't subject to this regulation! Congress is just now getting around to trying to fix a decades-old problem while ignoring its modern manifestation.

      Me, I'm just glad that all my TV and computer systems come with mute buttons. I'm sure I have the Federal Department of Muting to thank for that, right?

    35. Re:Doh by Anonymous Coward · · Score: 0

      Oddly enough, when the daily show first released its episodes online, the ad volume was a good deal lower than the show. It was a bit annoying as well. The ads don't go away because they are hard to hear, so they basically become a "please wait"/loading screen. To some degree they are more memorable, as people either have to wait and do nothing, or make a stronger attempt to watch the commercial.

    36. Re:Doh by Anonymous Coward · · Score: 0

      They don't advertise it, but I know for a fact that Comcast collects lots of tuner data. A company out of Portland, OR (that I used to work for, in another division) sifts and archives it all.

    37. Re:Doh by Brooklynoid · · Score: 1

      You can always write or call the company and tell them why you intend to not give them your business, but friends I have in the marketing and advertising industries think that this might have the exact opposite effect. The attitude at many companies is "any publicity is good publicity." Even if you're pissed off at the company, they got your attention, and got their name and logo in your head. And that's what they wanted.

    38. Re:Doh by fedos · · Score: 1

      How do I tell the people at Kars for Kids that their jingle makes me want to run kids over with my kar?

    39. Re:Doh by epyT-R · · Score: 1

      who's to say what's on that should/shouldn't list? who benefits from the obedience of others? the issue is more complicated than simple negative reenforcement.

    40. Re:Doh by s73v3r · · Score: 1

      It varies from provider to provider, but I know that Google is in some set-top boxes doing their analytics and ad stuff on some TV provider's boxes. I think they're on one of the Satellite boxes too. Look up Google TV ads. (I'd put a link but, stupid Chrome, not letting me copy and paste). Cable boxes are a little more advanced than you'd think. But yeah, I don't think Nielson has gotten in on that yet. Seems extremely silly that they haven't.

    41. Re:Doh by spidercoz · · Score: 1

      And then Hollywood would have gotten its way by other means and we still wouldn't be able to download shows without commercials.

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - Evelyn Beatrice Hall, re Voltaire
    42. Re:Doh by EdZ · · Score: 1

      Could be worse, they could make you explode.

    43. Re:Doh by Anonymous Coward · · Score: 1

      Perhaps all you see is assholes because someone is holding up a mirror to you. You're a coward. Stand and face your critics. Congress is DOING the work it's paid to do, and complaints to the FCC is part of this. They should be doing this AS WELL as dealing with other things. Whining because they're doing their job is pathetic.

      I don't have a UserID - hence I post AC - would making a stupid name like Commodore64Wanker make me any more legitimate? Grow a pair and let your arguments stand or fall on their merits, not the name (or lack thereof) of whomever makes them.

    44. Re:Doh by spidercoz · · Score: 1

      Simple golden rule. In this case, would one of these programmers or whoever want to be subjected to startlingly loud advertisements every 6.5 minutes? Probably not. Don't inflict it on others. Seems pretty simple to me.

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - Evelyn Beatrice Hall, re Voltaire
    45. Re:Doh by Chris+Burke · · Score: 2

      The whole idea of the "invisible hand" is that you don't need to inform them of why you aren't buying their product. Just as the Hawk doesn't have to tell the well camuflaged rodents why it eats them less than the bright orange ones. They will "get the message" - via the ones doing the "bad" thing going out of business/being eaten.

      Of course you need a free market to start with.

      And many 'generations'.. The camouflage did not evolve over night. Many rodents had to be born, and either be eaten or not for the genes to arise and dominate. And that's with direct and near instant feedback regarding their error -- one hawk to see them and catch them is all it takes. How many iterations of channels arising and then going out of business is it going to take for the "invisible hand" to actually fix this problem?

      And it needs to be a significant selective pressure. How long will it take for a television channel to go out of business as a consequence of having too loud commercials? How likely is it that loud vs quiet commercials, and not say their type and quality of programming or any of the other factors that go into a channel, are going to dominate as a survival attribute?

      And lastly it needs randomness. The rodent only evolved camouflage because random changes caused some to have a harder-to-see coat, and then they survived. That's the only reason why the rodent doesn't need to 'know' camouflage is what saved it -- because the rodent isn't choosing what genes to express. But television stations are not created at random. When people get together and decide to create one, they are going to make a conscious decision as to how that station will be run, so unless they know that loud commercials are causing other stations to fail, they won't decide to randomly allow only quiet ones.

      So aside from completely missing two critical components that prevent the entire evolutionary methodology from working, and even if they were present it still taking many years to fix this, yeah, the "invisible hand" is amazing!

      There are truly many situations where it works and works great. There are, however, many situations where the invisible hand is not effective, or at best can be said that it would probably be effective on evolutionary time scales. Which I do not consider to be a ringing endorsement.

      --

      The enemies of Democracy are
    46. Re:Doh by SlowMovingTarget · · Score: 1

      You're making the false assumption that regulation will fix the problem. There's little guarantee or recourse for the viewer if the volume is too loud in spite of the law.

      Granted, you can pay people in every TV market across the U.S. to sit and watch TV with tax-payer money to make sure of compliance. Or better, let's have the government commission the creation of software that monitors these levels for every broadcast and cable transmission everywhere, again with tax-payer dollars. We know how efficient the government is at software projects, for example that 18 million dollar web site... All of this seems drastically more wasteful than relying on the viewer to USE THE FREAKING MUTE BUTTON.

      It is ridiculous that congress wasted time on this.

    47. Re:Doh by darjen · · Score: 1

      Hmm, what other means? Could you please elaborate?

    48. Re:Doh by Anonymous Coward · · Score: 0

      The same free market that decided that the 30s skip function was too risky to include by default?

    49. Re:Doh by puto · · Score: 1

      Opinion hardly. Wired even wrote an article about in 1999. I never said Nielsen. Cable companies collect the data so they can sell targetting marketing to certain demographics. They do not hand it over to Nielsen becaue it is part of their competive marketing when selling targeted ad space to corporations looking to hit a certain demographic. They cannot sell the data, but they can use it. The networks/stations can get the data directly from the cable providers. Hell even Wired wrote an article about it in 1999. http://www.wired.com/science/discoveries/news/1999/04/19132

      --
      The Revolution Will Not Be Televised
    50. Re:Doh by englishknnigits · · Score: 1

      The problem is both stupid people and a lack of good feedback. The stupid people are the ones that buy crap they don't want or need because they saw a flashy, wizz bang commercial that caught their attention. Loud commercials tend to catch peoples attentions so loud commercials will do well in a market full of idiots. The lack of feedback is basically because the annoyance of the loud commercials doesn't overcome the annoyance of having to go on your computer, find an e-mail address to send a complaint to, type it up, and send it. So yes, it was solved by regulation and not by the market...but we are talking about commercial volume levels...which means that regulation can solve inconsequential problems that are merely annoyances and don't warrant the dedication of anyones time. I'll give you that one. P.S. Yes, I am still glad they passed this...loud commercials are annoying :P

    51. Re:Doh by davidsinn · · Score: 1

      So you think the freedom of speech, right to bear arms, freedom from illegal searches and universal suffrage is something that needs to be reviewed?

    52. Re:Doh by jtdennis · · Score: 1

      Tivo has collected this information, which you can opt out of, for a while. Some information about his is in their privacy policy (search it for "Anonymous Viewing Information"). I believe they combine the data per zip code and use it for their "Stop Watch" service. More information here

      --
      -- "Freedom is the right of all sentient beings" -Optimus Prime
    53. Re:Doh by ThePromenader · · Score: 1

      I haven't had a television since ten years now, but I still get harangued with commercials when I watch online news - especially MSNBC. And what is it with that (super *#R$&#*$&#* annoying) technique of putting the volume way high for the first second of the commercial? Does that exist only on the web? The people who invented that should be sho... should be tied up, slathered in overripe bananas and left next to an ant colony.

      --

      No, no sig. Really.

      ThePromenader
    54. Re:Doh by Mister+Whirly · · Score: 2

      And those "dumb" converter boxes are connected back to Comcast's "smarter" servers. Why would you think a company that has the potential to collect millions of dollars worth of demographic television viewing information wouldn't? Do you think Comcast has the best interests of it's customers, or it's shareholders in mind? Because as one of their customers, it is very plain to me whose interests they are looking out for, and it isn't mine.

      --
      "But this one goes to 11!"
    55. Re:Doh by cayenne8 · · Score: 1
      "Now if only Netflix had content that was less than a year old, it'd be great."

      That's the thing...does it really matter at all if it is behind?

      I mean, it will still be new to you when you see it streamed from NF, won't it?

      Then again, I'm not one of those type so of people that HAS to stand in line for hours waiting for the first showing of "X" the movie. I'm perfectly happy if I want to see it....to wait a week or so, and go when there is less crowd and I can get a good seat.

      Ever since I got my first DVR years ago...I rarely if ever watch anything in real time. Sports, and news generally I watch live, but anything else, well, heck, with the DVR, I actually have no idea what time anything comes on, nor the channel...so, streaming content is really just a natural progression for me.

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    56. Re:Doh by Sentrion · · Score: 1

      The only problem with that theory is that an "acceptable" percentage of people will watch the shows and buy the products dispite the annoying loud commercials. Commercials are annoying on their own, but it is the choice viewers made to watch free TV (though this makes it hard to explain why people pay so much for cable). The free market will never kill loud commercials because the free market actually, though subconsciously, "wants" loud commercials. This has been verified countless times by market research, the tool companies use to determine the best action to take to increase sales.

      The same reason is why spammers and telemarketers make a good-enough profit in spite of the fact that most people find it annoying. For spammers the cost of "proper" and "polite" marketing is much higher than the cost of spam for an equivalent volume of sales.

      This is why regulation exists, because in the long run the "free market" causes a certain amount of waste and damage. If the waste and damage is not significant enough to impede the "free market", then the "free market" will continue with the waste and damage. If only 10% of the world's population has to suffer through war, famine, disease, pollution, loud commercials, and misery, then the "free market" will continue in this distruction unless the amount of damage is so bad that it works against the market. This is what we would then call a market correction, but the correction would only restore conditions that are most suitable to the market, all human suffering aside.

      On the other hand, if people or governments interfere with the "free market" and impose regulations to reduce this damage, say from 10% to 2%, then there is the potential for a better world that the "free market" could never deliver. Of course, this interference is not without its risks and tradeoffs, but modest and well planned regulation can improve life for most people.

    57. Re:Doh by mug+funky · · Score: 1

      the problem is potentially much worse online than in broadcast.

      though TVCs aren't yet regulated in the states, they have a maximum level dictated via analog backward compatibility (analog 0dB VU = digital -20dBFS, peak is +10 VU which is -10 digital. there's still and extra 10dB, and that's a lot). anything more than transiently above -10dB will be rejected by the distributor or network.

      on regulation: it must be done correctly, and commercial interests ensure that it wont be.

      there's a spec in australia called "OP48" that deals with TVC loudness. it has many useful things to say about volume in general - lipservice is given to such alien concepts as compression, limiting and equalization for increasing average loudness, but the problem is that OP48 only operates at the mastering stage for the TVC itself. once it gets to a TV station for airing, they are not covered by OP48 and are free to turn it up as loud as they can fit it down an analog pipe (which increasingly is less watched now that it's being phased out).

      tl;dr - the networks will probably just turn the ads up with or without regulation. it'll just shift the blame from the ad agencies and their clients and appease the public ("what do you mean it's too loud? read this... see, it's really not even though it sounds like it is")

    58. Re:Doh by Dishevel · · Score: 1

      Free markets do not work because the people are too fucking stupid.They buy food that is high in fat and then sit in a chair and listen to music that roots their computers and prosecutes its fans. While watching "So you think you can dance" and buy what the too loud commercials tell them too.
      Then they call up CNN and tell them that viruses are rampant on the internets, the commercials are too loud and Burger King made them fat. Then the congress lets us know that we need to give them power over everything to protect us from the evil corporations that subvert or will and con us into eating food, installing viruses, taking out loans we can not afford and sitting on our ass all day.

      I need the government so that I do not have to think about what I eat or who I do business with or where I put my money. I just want to exist and have my stuff paid for. Why should I have to worry about stuff and plan for my own retirement. The world owes it to me! I deserve nice things because I exist. Just because some other person spent their life not buying a flat screen as soon as enough credit appeared on it to charge away and planned for their retirement responsibly dose not mean that at 65 they should be living any better than me.

      I have just as much right to have a nice life provided to me as the next guy.

      --
      Why is it so hard to only have politicians for a few years, then have them go away?
    59. Re:Doh by Gizzmonic · · Score: 1

      You know, like they do already...cartels formed in conjunction with the computer and home electronics manufacturers?

      You're very naive if you think that removing power from government would cause that power to return to the people. In fact, real power in this country is being handed over to large multinational corporations. And the normal justification for robbing people of their power is 'smaller government'.

      --
      (-1, Raw and Uncut is the only way to read)
    60. Re:Doh by nedlohs · · Score: 1

      It doesn't matter if they don't know the reason.

      If loud advertisements are so bad then people won't watch them and won't buy the products advertised in them. The television stations and product producers that use them will hence go out of business due to lack of sales.

      Sure they mightn't ever work out why they went out of business and try a bunch of random things before they do. But the television stations and product producers left are the ones that don't use loud advertisement, so the end result is the same.

      The bright orange rodents don't need to be told that their color is what is getting them eaten. They don't change their color - they all die leaving the ones that are better camoflaged.

      That this hasn't happened likely means people don't actually care that much about loud advertisement. Sure they care enough to complain to the government, but not enough to not watch the show.

    61. Re:Doh by nedlohs · · Score: 1

      A few thousand years (ok tens of thousand probably) should suffice. Have some patience.

    62. Re:Doh by h4rr4r · · Score: 1

      In 2010 that is crazy talk. If you can wait a little while netflix has them, or most of that short of crap is on hulu with far less commercials.

    63. Re:Doh by lexDysic · · Score: 1

      "Now if only Netflix had content that was less than a year old, it'd be great."

      That's the thing...does it really matter at all if it is behind?

      I mean, it will still be new to you when you see it streamed from NF, won't it?

      It depends if what you are interested in is solely the experience of watching the content, or if you also care about the cultural experience of discussing it with other people.

      --
      Think! It ain't illegal yet!
      George Clinton
    64. Re:Doh by silverglade00 · · Score: 1

      If you can wait

      And there is the problem. People don't want to wait. They want to talk about it tomorrow at work. They don't want to be that person who says, "Don't tell me, I haven't seen it yet!" They don't want to feel like they are behind everyone else.

    65. Re:Doh by mcgrew · · Score: 1

      It's not just a problem with commercials, either. A lot of movies (esp. action movies) have way too high a dynamic range. You have to turn it up when they're talking, and turn it down for the dramatic music.

      Rather than a legislative solution to this problem, there should be a technical solution -- a "dynamics compression" button on your remote. If someone's in the other room sleeping, push the button. If it's commerial TV for GODS SAKE push the button. If you're with your SO and a bag of popcorn, turn the compression off.

      It's not like this technology hasn't been around since forever.

    66. Re:Doh by commodore64_love · · Score: 1

      >>>I don't have a UserID - hence I post AC

      Don't believe you
      .

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
    67. Re:Doh by darjen · · Score: 1

      You really think a large government will ever tell corporations to go take a hike? Laughable. Most of the worst corporations I know of are totally protected by the government in some shape or form. You even said it yourself... our government is the one that gives the power to the corporations. The larger the government, the more corporate power we have. The two are inseparably connected.

    68. Re:Doh by Rizz · · Score: 1

      Actually, I watch the content in a timely manner to experience it without having it spoiled by everyone else that watched it over the course of the prior year.

      And yes, that happens quite often in my life, unfortunately. Sad part is that it's usually not the same people who do it, which makes it difficult to avoid.

      Remember the twist in The Sixth Sense that you didn't see coming? I don't. Someone saw me with the disc in hand and spoiled it before I even put it in my DVD player.

      Spoilers aren't bad if you're at the front of the release curve.

    69. Re:Doh by spun · · Score: 1

      Why would television stations and product producers that use loud commercials go out of business? Television stations make their money off of advertising. If an ad campaign is not successful, how does the product producer know why it wasn't? He doesn't. He will simply go with another marketing firm who will produce another loud commercial and the TV stations will happily sell him more time. No one goes out of business. It's not as if people will suddenly stop buying a product altogether just because it, along with every other product is advertised loudly. You do understand that you are the product that television stations sell to advertisers, right? You don't get a say. Your opinion doesn't matter, because no one has to pay any attention to it.

      Another point I would like to bring up is that evolution works over the time scale of millions of years. You are basically saying that it is okay for businesses to do annoying things for the millions of years it would take to evolve into something better. This form of natural selection does not work quickly. I and most other citizens don't want to wait that long, and fortunately, we have all agreed that we live in a democratic republic, and we can make things better without having to wait that long. We simply tell the television stations, "You need to turn down the volume on commercials, or cease using the public airwaves and public cable right of ways that we leased to you temporarily." If they don't want to be regulated, they don't have to use public resources. But seeing as they DO use public resources, we not only have a legal and constitutional right to regulate them, we have a moral right to do so as well.

      --
      - None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
    70. Re:Doh by Surt · · Score: 1

      My comcast box returns my viewing data to comcast. All of the smart dvr type boxes do as far as I know. Yeah, if you have an older dumb box, you're not part of it, but the OP is right, if you've received a new box in the last 5 years it probably returns data to the cableco.

      --
      "Who is the Journal of Quantum Physics going to believe?" --Stephen Hawking
    71. Re:Doh by Anonymous Coward · · Score: 0

      You really are a hate-filled little prick, aren't you?

    72. Re:Doh by trentblase · · Score: 1

      Well, if it really bothered you, maybe you'd be more likely to hit mute or change the channel. Then they would lose an advertising opportunity and presumably revenue would go down. On the other hand, maybe the increased volume is effective for the vast majority of people, so they don't mind losing you as a customer.

      That said, I think a 50 year problem is worthy of regulation. I'd say the FCC or FTC should do it without congress needing to write a bill, but that kind of thinking doesn't often go over well here.

    73. Re:Doh by Chris+Burke · · Score: 1

      Heh. Okay, I'm going to start holding my breath... now.

      --

      The enemies of Democracy are
    74. Re:Doh by ConceptJunkie · · Score: 1

      Somehow I doubt companies would make the connection between obnoxious ads and sales.

      Director of Sales: Sir, people aren't buying our new and improved Electrowidget with sliding flange grommet and replaceable channel moistener as much as we'd projected.
      CEO: Well, we know it's better than last year's model that only had a partially-grooved dovetail manifold. Sales should be increasing by 15% instead of only 4%.
      Director of Advertising: We are flooding the prime time airwaves with the commercial featuring that nasal-voiced comedian whose voice is at the perfect resonance frequency of the average human brainpan. Test audiences that survived showed a 13% imrovement in brand-name recognition.
      Director of Sales: But the message clearly isn't getting through.
      CEO: It's obvious: The commercials aren't loud enough.

      Commercial music works on the same principle.

      Marketing Employee: Gag Reflex will be touring next month, but stations aren't getting many requests for the new single.
      Marketing Exec: You mean that song that causes diarrhea?
      Marketing Employee: No, sir. That's the new one from Ke$ha. I'm talking about "Love Sputum". It hasn't budged "Hatemobile", "Love Me Like a TSA Agent" or "I Found Out She Dumped Me From Wikileaks" out of the top spots.
      Marketing Exec: Well, it's obvious that people can't hear it over those louder songs by Crunkzilla, Spewmetal, and the Vice-Presidents' Hairplugs. Can we do anything about that?
      Recording Engineer: The only way we could make it louder is using more compression, but it's already close to white noise as it is.
      Marketing Exec: We need more compression! People will love Gag Reflex but they need to hear them first.
      Recording Engineering: If you insist that will work... here's a copy to send to radio stations.
      Marketing Exec: Oh, it will work, and if not, well throw in a pound of heroin with each copy.
      Director of Advertising (from previous skit): Compression, eh?

      In fact, the Democrat Party is currently working on the same principle too.

      President: We took a shellacking in the mid-terms. I don't get it. I thought people loved what we were doing.
      Advisor: Sir, they should, but polls indicate the majority clearly don't like the legislation you've signed and the direction you are taking the country.
      President: I don't get it. I gave 143 speeches about how great I am.
      Advisor: I'm with you, sir. They must not have gotten the message.
      President: Well, then we'll have C-SPAN run a 24-hour looped message explaining our accomplishments. And get those TV commercial experts to jack up the volume.
      Advisor: I think adding organ music in the background will help. And a flashing chyron that says, "He's right, you know."
      President: Good idea. And Greek columns.... that will give it an air of authority and gravitas.
      Advisor: Let's not go overboard, sir.
      President: By the way, have you seen my sliding flange grommet?

      --
      You are in a maze of twisty little passages, all alike.
    75. Re:Doh by Eil · · Score: 1

      Good afternoon. In 48 hours we will be submitting a news story about pigs wearing boots to Slashdot. The story will make the front page thanks to agents acting on our behalf within the Geeknet compound. Your mission, should you choose to accept it, is to post a comment beneath the story which establishes a tenuous link between content of the article with nebulous anti-free market sentiment. As always, should your comment be modded down, we will disavow any knowledge of your actions. This comment will self-destruct in five seconds. Good luck, unity100.

    76. Re:Doh by nschubach · · Score: 1

      Not necessarily... but a few of the others may need to be reviewed.

      One could argue that those would be considered inalienable anyway. (Can't take away the ability for someone to speak, vote, defend oneself...) There was heated debate on if the Bill of Rights needed to be enumerated. With the way people talk about them as being individual Rights, I suppose it was a good thing that they wrote them down. (They shouldn't have needed to though.)

      Do we still NEED a law that says people have the right to vote no matter what sex they are? Do we still need to keep that law around or are there really people that think if it were nullified that we'd suddenly go back to denying Women voting rights? That's not what you think, is it?

      Do we still need a law that says slavery is not permitted? (maybe we still do)

      --
      Every time I start to have faith in humanity, I ruin it by driving to work between 7 and 8 am.
    77. Re:Doh by cayenne8 · · Score: 1
      "Remember the twist in The Sixth Sense that you didn't see coming? "

      Hmm...I've never seen that movie....

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    78. Re:Doh by Mesa+MIke · · Score: 1

      Yeah, a "Cap and Trade" on obnoxiousness! Only we wouldn't really "cap" anything, we'd just sell indulgences for excess obnoxiousness.

    79. Re:Doh by ZFox · · Score: 1

      You either have enough people do the same thing and they go out of business, create your own cable service advertising that you don't do this practice (don't be a hypocrite while advertising, either ;-)), or buy a TV or receiver that has this feature built-in.

      I heard that cable sales have dropped 30% this year. With competition from the internet, netflix, and other content providers gaining steam, expect to start seeing the cable companies treat their customers like customers and not commodities granted to them through monopolies and subsidies.

    80. Re:Doh by Anonymous Coward · · Score: 0

      So get a DVR and learn to use the fast forward button.

    81. Re:Doh by davester666 · · Score: 1

      I have the solution! We need to impose some kind of regulations on the government, that will prevent it from interfering with business.

      Because without business, America is doomed.

      --
      Sleep your way to a whiter smile...date a dentist!
    82. Re:Doh by h4rr4r · · Score: 1

      So then get a DVR, mythtv, or growup.

    83. Re:Doh by Anonymous Coward · · Score: 0

      Yes you do.

    84. Re:Doh by Anonymous Coward · · Score: 0

      Believe what you will - it's the truth. How's about playing the ball not the man this time and responding to the comment?

      PS: You lied once already - you didn't block ACs...

    85. Re:Doh by commodore64_love · · Score: 0

      >>>It's not as if you have more important issues like volunteering at a soup kitchen, or providing conflict resolution for prisoners, or writing to your representative about your views, or volunteer teaching at a local school to provide a decent education, or protesting the TSAs actions, or donating money to charity.

      >>>Since you've done all that - then sure - go ahead and post on Slashdot.

      First off I'm a private citizen, so you have no authority to boss me around or tell me what to do on my time. I'm not your Serf and don't need your permisson. In contrast a member of Congress is being PAID to do work, not goof off. He is an employee and the Boss (us) have every right to hold them accountable and complain when they are wasting worktime on trivial bullshit (TV) when there are more important issues (the fed audit, the collapsing dollar, ending the war, etc) that they are doing Nothing to fix.

      Clear?

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
    86. Re:Doh by commodore64_love · · Score: 0

      Well I for one am glad Congress is passing this valuable law.

      It's not as if they have any more important issues like extending Common Carrier status to ISPs, or ending the ridiculous overseas war, or saving the Dollar from losing 50% of its value over the next decade, or auditing the Fed to find out where the ~2000 billion went, or providing poor people with School Choice to get a decent education, or stopping the TSA from sexually assaulting citizens.

      Since the Democratic Congress has done all that - then sure - go ahead and fix the volume on my coma-inducing box.

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
    87. Re:Doh by Anonymous Coward · · Score: 0

      By not watching television stations that show loud commercials.

      I'm sorry but it's pretty much ALL of them, so that would do no good.

      Broadcasters pretty much run what's handed to them. They can't be spending time re-coding audio levels down.--their advertisers might even complain and start paying less or worse, not advertising at all, if broadcasters start screwing with their commercials.

      And the idea of "normalizing" audio, just doesn't work. You have to analyze a rather long segment of audio in order to get any semblance of accurate normalizing. Think about it... how does a computer know if "this part", a big explosion in an action movie, is ok to be loud, but "this other part" is not because it's a commercial ??

      My TV comes with a feature that's supposed to abate sudden audio changes, and it just doesn't work.

      The TV industry should have come to some sort of agreed standard audio level, but they didn't and now we have "da gubberment" stepping in.

    88. Re:Doh by commodore64_love · · Score: 1

      Well I for one am glad Congress is passing this valuable law.

      It's not as if they have any more important issues like extending Common Carrier status to ISPs, or ending the ridiculous overseas war, or saving the Dollar from losing 30% of its value next year, or auditing the Fed to find out where the ~2000 billion went, or providing poor people with School Choice to get a decent education, or stopping the TSA from sexually assaulting citizens.

      Since the Democratic Congress has done all that - then sure - go ahead and fix the volume on my coma-inducing box.

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
    89. Re:Doh by Anonymous Coward · · Score: 0

      Dude, not all of the ACs are the same person. How about instead you just not respond to the trolling ones? You usually do a good job of it.

  2. I'm just glad... by wjousts · · Score: 5, Funny

    ...that Billy Mays didn't have to live to see this day.

    1. Re:I'm just glad... by gstrickler · · Score: 1

      +1 Funny

      --
      make imaginary.friends COUNT=100 VISIBLE=false
    2. Re:I'm just glad... by snookerhog · · Score: 1
    3. Re:I'm just glad... by countSudoku() · · Score: 1, Funny

      Nice! I taught my daughter to say "Hey, there's the guy who died from taking too many drugs!" when he comes on in those tacky "flashback" commercials, with Billy in the background doing his shtick while his successor crams the killer product down my throat.

      Advertisers know no shame.

      --
      This is the NSA, we're gonna geet U h@x0r5! Also, what is a h@x0r5?
    4. Re:I'm just glad... by StikyPad · · Score: 2

      I've taught mine to shut her whore mouth when Billy Mays is talking.

  3. I'm glad by snookerhog · · Score: 1, Insightful

    glad that this is the type of important stuff that is making it to Obama's desk. I hated loud commercials back when I still watched some TV, but did this really need and act of Congress to solve? sheeesh

    1. Re:I'm glad by wjousts · · Score: 1

      From TFS:

      This problem has dated back to the 1960s...

      Did it really look like anybody else was going to solve this problem?

    2. Re:I'm glad by Tom · · Score: 2, Insightful

      but did this really need and act of Congress to solve?

      Well, apparently, the "invisible hand" that magically fixes world hunger, world peace, climate change and all other troubles that ever ailed mankind has failed in this one.

      Hm, could be because you as the viewer aren't a participant in the market - the market exchange is between the TV station and the marketing company.

      --
      Assorted stuff I do sometimes: Lemuria.org
    3. Re:I'm glad by hedwards · · Score: 2, Insightful

      The answer is yes, the free market wasn't solving it and I'm not sure that the FCC has the power without being given it to regulate that.

      Additionally, right now you're not likely to see much useful legislation going through as the Republicans have vowed to pretty much shut down the Federal government in a bid to derail the Democrats ability to actually get anything done so that they can claim that the Democrats didn't fix any of the problems for the 2012 Presidential race.

    4. Re:I'm glad by TheGratefulNet · · Score: 1

      what else is congress doing that IMPROVES OUR LIFE?

      name one thing they did in the last 10 years, even, that improved our lives.

      they stopped doing that. they make wars, they give themselves pay raises and they argue without solving ANY problems. congress is a cancer in america.

      the fact that somehow they managed to improve a small part of daily life just amazes me! wish they'd spend more time on little things that make life better instead of giving themselves pay hikes.

      --

      --
      "It is now safe to switch off your computer."
    5. Re:I'm glad by JTsyo · · Score: 1

      What's really sad is that the broadcasters weren't smart enough to take care of it before congress got involved.

    6. Re:I'm glad by greyline · · Score: 2

      Just be glad that Congress is doing anything at all right now.

    7. Re:I'm glad by Monkeedude1212 · · Score: 1

      I notice a lot of people talking about "The Free Market" and how it failed in this particular instance.

      I don't think you guys understand how this side of advertising works. In case you haven't seen the "Head On" Commercial, go to youtube and look it up right now.

      Now that you've watched one of many annoying commercials, ask yourself, why on Earth would anyone buy this product?

      The answer is simple, when you're looking at all the products on the shelf, your pick up the first one your mind recognises, and an annoying commercial will stick in your mind as well as a good one.

    8. Re:I'm glad by halivar · · Score: 3, Funny

      I'm sorry your remote control lacks a Mute button. The "invisible hand" must have passed your house when they were handing them out.

    9. Re:I'm glad by Anonymous Coward · · Score: 0

      The viewers are involved.....they're the *product* that the broadcasters sell to the advertisers.

    10. Re:I'm glad by Lawrence_Bird · · Score: 2

      If its been nearly 50 years then it ain't that big of a problem. This is not only a waste of congressional time but now we will have to eat the cost of review and enforcement. Great. Especially as some TV's have automatic volume control which addresses this kind of 'problem'. Go buy one if you are that bothered by loud commercials and don't saddle the rest of the country with the costs to protect your delicate ear drums.

    11. Re:I'm glad by Cylix · · Score: 2

      There were already regulations which limited volume.

      This is measure of relative change which is kinda odd to enforce.

      In analogue transmission you wanted to watch over driving the audio level because it can effect power output. There were also decibel levels which were too hot and could cause many issues and even some with the receiving set. In a digital world when you drive past 0 there is no overhead for such levels and most equipment simply limits (rather poorly). In all cases there were limiters in place to ensure nothing was over driven or if at least it was then it not cause any issues beyond quality drop.

      With a ceiling of 0 we typically operated at a nominal volume of -10 on tones. This has a fair bit of room in and typically you try to avoid peaking at 0 because this is hot and sounds awful. However, nothing is stopping the next station from operating at -8 or -12 as their nominal operating range. In fact, newer digital equipment also started doing away with 0 as the hard ceiling. Audio is very much relative from station to station.

      Now, so we have the basis for how hard ceilings work and the measures generally put in place to solve problems. However, I don't know of too many pieces of audio equipment that can catch audio acceleration issues and adjust. Really, when discussing relative change and not hard limits it is a matter of rate of change more then anything else.

      In the near term this means everyone has to start manually reviewing their carts and hopefully watching at least the bars to see how hot a carts audio is. In the long term, those shops that can afford it (which is surprisingly not the majority) will have to purchase some fancy new gear.

      --
      "You should always go to other people's funerals; otherwise, they won't come to yours." -- Yogi Berra
    12. Re:I'm glad by spun · · Score: 1

      I've got a remote control that works on every single TV out there. It's called congress. You know, if media companies didn't want to get themselves regulated, they could stop using our public airwaves and cable right-of-ways. Seeing as how they DO use these things, we have the moral and legal right to tell them to turn down the volume. Isn't it nice how contracts and negotiation work?

      --
      - None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
    13. Re:I'm glad by ArcherB · · Score: 1

      If its been nearly 50 years then it ain't that big of a problem.

      Back when TV's had one small speaker, no this was not that big of problem. Now, even my TV has two speakers, each that is multi-times more powerful than what my old TV had. And still, I don't even use those. Today, my TV is pushed digitally through my Dolby 5.1 receiver with 125 watts going to each of the speakers with another 100 watts for the independently power sub woofer. When the sound volume suddenly shoots shoots up 30%, you, and everyone else knows it. Sorry, but 700 watts of those stupid Kit-Kat people crunching out their "Give Me a Break" jingle is pretty damn annoying.

      I also noticed that the problem really isn't noticeable on our old-school upstairs TV that still has the single, low powered speaker.

      --
      There is no "I disagree" mod for a reason. Flamebait, Troll, and Overrated are not substitutes.
    14. Re:I'm glad by Anonymous Coward · · Score: 0

      If its been nearly 50 years then it ain't that big of a problem.

      WTF kind of logic is that? Cancer has been around for over 50 years, so I guess it's not that big of a problem. Before medical licensing became a requirement, people were getting treat by unlicensed doctors for over 50 years, so I guess that was never a problem either (so no idea why we made licensing mandatory).

      And no, I'm not comparing the severity of loud commercials to cancer or unlicensed doctors...I'm merely pointing out that your "must not be a problem if nobody's fixed it yet" style logic is stupid.

    15. Re:I'm glad by commodore64_love · · Score: 1

      According to Lieutenant-Commander Data the problem will solve itself when TV exists as a medium "around the 2050". i.e. Most problems just disappear or become unimportant if you wait long enough.

      >>>I'm not sure that the FCC has the power without being given it to regulate that.

      The FCC has the power to censor speech (bad words) in direct violation of the Supreme Law of the land. If they can do that, then yes they can regulate commercial speech and limit the volume on ads.
      .

      >>>right now...the Republicans have vowed to pretty much shut down the Federal government

      The Republicans are still the minority party "right now". So the Democrats should be able to pass anything they wish with their ~60% majority, and your excuse doesn't fly.

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
    16. Re:I'm glad by 0123456 · · Score: 1

      I've got a remote control that works on every single TV out there. It's called congress.

      Do you want to point to the part of the Constitutition which says 'Congress shall have the right to control TV volume levels'? Because I honestly can't find it.

    17. Re:I'm glad by IICV · · Score: 1

      Well you have to admit, the strategy works really well.

      The Democrats say "Here's something we'd like to fix, here's some legislation to fix it".

      The Republicans say "No, we're going to block you every step of the way until you give up".

      Then in two years when elections come up, they campaign on "The Democrats didn't fix it! Vote for us, and we'll fix everything!"

    18. Re:I'm glad by JayRott · · Score: 1

      Sadly, yes. Advertisers just don't understand that most people simply ignore the commercials no matter how loud they are. It is a good time to take a piss or make a sandwich, nothing more. I'm not sure what hair brained idiot decided to try to shock potential customers in to paying attention by jacking up the volume, but for some evil hellish reason it caught on, and when advertisers latch on to some idea it actually does take an act of congress to make them change their ways. Just my 2 cents.

    19. Re:I'm glad by spun · · Score: 1

      Congress has the right to regulate the airwaves, and signals in wires passing over state lines, because congress has the right to regulate interstate commerce. BOOYA! Commerce clause FTW!

      --
      - None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
    20. Re:I'm glad by Anonymous Coward · · Score: 0

      The Senate effectively requires a 60-vote supermajority to do anything other than pass a budget bill. I don't know why they did that, but they did.

    21. Re:I'm glad by Anonymous Coward · · Score: 0

      Uh, the free market fixed this about 20 years ago.

      http://www.youtube.com/watch?v=rroNcoeT7e0

      Way to go government regulation!

    22. Re:I'm glad by Anonymous Coward · · Score: 0

      I kept waiting for you to post in one of the 50 wikileaks stories here.

      I love your insights but this is the story you chose to post in?

    23. Re:I'm glad by JackieBrown · · Score: 1

      We don't view the Constitution that way anymore.

      Now we look at it and say "Does the Constitution say we don't have the power to do something?"

      This involves ignoring the 10th amendment, but since we are already doing our best to ignore/invalidate the 2nd amendment, why not?

    24. Re:I'm glad by Anonymous Coward · · Score: 0

      I'll do that when you can point to the word "gun" in the second amendment and "privacy" in the fourth.

    25. Re:I'm glad by JackieBrown · · Score: 1

      right now you're not likely to see much useful legislation going through as the Republicans have vowed to pretty much shut down the Federal government in a bid to derail the Democrats ability to actually get anything done so that they can claim that the Democrats didn't fix any of the problems for the 2012 Presidential race.

      The democrats can defuse this by actually voting on the bill like the republicans have been requesting since the last 4 months.

      Instead, the democrats keep trying to dodge it and then get mad when the republicans decide force the issue using the only tool they have.

    26. Re:I'm glad by Anonymous Coward · · Score: 0

      The market is at work, see dvrs whose second biggest use is commercial skipping. See pirated tv downloads, commercial free. The market Is fixing broadcast commercial volume, by destroying broadcast tv. Is this the only reason it is failing, no, but it is a leading reason many people hate commercials, which is a big reason people are not watching broadcast tv anymore.

    27. Re:I'm glad by Lawrence_Bird · · Score: 1

      If a 'problem' exists and is deemed to be of such low priority that nobody bothers to 'correct' or 'solve' it for 50 years than its probably something not worth fixing and is at best a mild annoyance. You cancer analogy is flawed as that is a) a serious problem and b) people have been trying to find solutions for it since the problem was known. Real problems - whatever realmn they fall in - have people working on solutions. Annoyances may or may not, depending on just how annoying they are and the cost to remedy.

    28. Re:I'm glad by memojuez · · Score: 1

      Only 1 in 26250 viewers are "sold" to the advertisers.

      At least according to this comment

      --
      Signature applied for, Patent Pending
    29. Re:I'm glad by Anonymous Coward · · Score: 0

      Go buy one if you are that bothered by loud commercials and don't saddle the rest of the country with the costs to protect your delicate ear drums.

      The rest of the country?

      Sorry, this is backwards. The vast majority of the population of tv watchers currently bears the costs, because they have to turn the volume down when a commercial comes on, and turn it back up when they commercial block is over. Call it 100M Americans.

      This cost can be curbed at the source. It is an externality, exactly what government is meant to deal with.

      If its been nearly 50 years then it ain't that big of a problem.

      I'm not saying it's a big problem. I am saying that you have the economics of the situation backwards.

    30. Re:I'm glad by Anonymous Coward · · Score: 0

      Your citation is meaningless. Of course the audience is sold to the advertisers. That's why advertising is so expensive for shows with a high market share. It's the "eyeballs" the advertisers want.

    31. Re:I'm glad by fuzznutz · · Score: 1

      There were already regulations which limited volume.

      Then those regulations weren't working to reduce the problem. I fell asleep a few nights ago in front of the set and was shocked wide awake at 1:00 by one of our local Fox affiliates' commercials. I honestly cannot fathom why they would run something so loud at 1AM unless the object was to wake up someone. It was so loud that my heart was racing and my fight or flight response had begun.

      Incidentally, it was a local commercial, not a network one. I have noticed they tend to be louder. It was also a car dealership commercial. They tend to be loud too.

      I reversed the DVR to verify I had not left the volume too high. Nope. There was one single commercial in a block of them that was outrageously loud...

      Clearly, there is a problem. If broadcasters cannot monitor their advertisers' material or force them to self monitor, they need to purchase equipment that can do it for them.

    32. Re:I'm glad by Anonymous Coward · · Score: 0

      If it wasn't much of a problem then it wouldn't be one of the top complaints after fifty figgin' years.

    33. Re:I'm glad by DragonWriter · · Score: 1

      Do you want to point to the part of the Constitutition which says 'Congress shall have the right to control TV volume levels'?

      Article I, Sec. 8. Specifically, the Interstate Commerce Clause.

    34. Re:I'm glad by TheGratefulNet · · Score: 1

      go to a music store and ask for the pro audio dept.

      see their line of 'compressors'. yes, you can fight compression with compression, sort of.

      you want a 'hard limiter' so that nothing goes above that volume. below that things are linear but as they get close they compress and then clip.

      seek ye an audio compressor (newfangled 'agc' control).

      RNC is one box that is semi affordable (really nice compressor).

      --

      --
      "It is now safe to switch off your computer."
    35. Re:I'm glad by Anonymous Coward · · Score: 0

      Oh, don't worry... I'm sure they will get a massive pay hike for completing this.

    36. Re:I'm glad by scot4875 · · Score: 1

      Ok, so your point is that we shouldn't bother working on fixing *any* small problems until *all* of the big problems (that may or may not be fixable) are fixed?

      That's just as stupid as saying that "if it hasn't been fixed yet it must not be a problem."

      --Jeremy

      --
      Jesus was a liberal
    37. Re:I'm glad by Tom · · Score: 1

      I'm sorry your remote control lacks a Mute button.

      Yes, and spam only takes a button press to delete...

      The argument "this is only a minor inconvenience" fails when there is a lot of that "minor inconvenience".

      --
      Assorted stuff I do sometimes: Lemuria.org
    38. Re:I'm glad by scot4875 · · Score: 1

      By that logic, the market would be "working" if there were a large market for replacement windows because vandals drive around and randomly break them.

      I do not want to have to needlessly spend money on a technology that sort-of fixes the problem when we can just agree, as a society, like we have agreed that breaking windows is bad, that playing commercials too damn loud is also bad.

      --Jeremy

      --
      Jesus was a liberal
    39. Re:I'm glad by Anonymous Coward · · Score: 0

      The answer is yes, the free market wasn't solving it and I'm not sure that the FCC has the power without being given it to regulate that.

      LISTEN UP DUMBFUCK! Give people the right to FIX AND REDISTRIBUTE INDEFINITELY IN ANY FORMAT VIA ANY MEDIUM any non-compliant content and content broadcast within 24 hours that violates some loudness standard and I guarantee you this problem would disappear. Or we would have more "copyleft" content. The free market is out of play here, asshole.

    40. Re:I'm glad by dontbgay · · Score: 1

      Because having the task of muting your TV thrust on you against your will is a decent alternative. Yes, turning the TV off also helps, but it doesn't fix the problem of the system being gamed to annoy people into paying attention to something they normally wouldn't. Maybe it's an insignificant ordeal getting addressed, but it still needed addressed. In this instance, the free market doesn't really apply to third parties. When it comes to the decision of which adverts and how loud they are, your opinion doesn't matter. Only your demographic.

      --
      Sig not found.
    41. Re:I'm glad by sjames · · Score: 1

      I have noticed as time goes on that commercials are being re-engineered to defeat the volume controls. That is an arms race that cannot be won without rather expensive technical measures placed in every TV.

    42. Re:I'm glad by Cylix · · Score: 1

      A compressor will hard limit, but this is completely different.

      In fact, I have deployed several very high end and precise models just for this purpose.

      Current (unless there were new ones made, which is likely given the regulation) do not account for rate of acceleration.

      Hard limits are already enforced today to protect equipment and the consumer. (At least they should be if you are doing your audio work correctly)

      --
      "You should always go to other people's funerals; otherwise, they won't come to yours." -- Yogi Berra
  4. Not in Canada, eh ... by Anonymous Coward · · Score: 0

    Sigh ... Shaw Cable just cranks the volume of commercials up. Given the undue influence the Shaw family has, it's unlikely this will change.

    1. Re:Not in Canada, eh ... by Nerdfest · · Score: 2

      What I end up doing is muting the TV, perusing SlashDot or my news feeds and forgetting about the watching TV. I'm betting I'm not the only person like that either. It's their loss more than mine, I think.

    2. Re:Not in Canada, eh ... by fishbowl · · Score: 1

      >Sigh ... Shaw Cable just cranks the volume of commercials up.

      The good news is that in the digital domain, 0db is the threshold of clip. There's no "saturation" beyond 0db. You can push everything into the top four bits of dynamic range, but there's nowhere else to go.

      --
      -fb Everything not expressly forbidden is now mandatory.
  5. comskippers rule by TheGratefulNet · · Score: 3, Informative

    lots of comskip programs out there. I'm using a video editor called 'video redo' that does seamless cuts at the mpg mode and only re-encodes the cut/join part. ideal for saving edited tv shows.

    I have my mythtv capture system save the .mpg file, video redo edits it and it has its own comskip feature that locates and lets me tweak the 'red areas' where the commercials are. it has a 'plot mask' to black out most of the screen so you don't have to view the content while editing.

    life is good again ;) I have not seen a commercial since I started using this. shows are now 20 minutes shorter, too.

    this is nice for those who don't have pvr's of some sort, but the war has already forced most of us to TOTALLY eliminate ads.

    just like firefox and adblock/noscript make browsing more pleasant again, same with comskippers.

    one channel seems to put all its commercials in SD and the show, itself, is in HD. let me thank them so much for making it TRIVIAL to detect when commercials come on. danke again for being stupid, tv execs.

    --

    --
    "It is now safe to switch off your computer."
    1. Re:comskippers rule by IICV · · Score: 1

      Huh, since it starts out in mythtv, what's wrong with just using mythcommflag? As a bonus, if the algorithm doesn't work, the original data is still available.

    2. Re:comskippers rule by blair1q · · Score: 1

      shows are now 20 minutes shorter, too.

      There are only 16 minutes of commercials in a 60-minute show.

      Wonder what you're missing...

    3. Re:comskippers rule by StikyPad · · Score: 1

      I just download the torrents... much simpler that way. Of course that's just for shows I forget to record.

      On the DVR it takes about 3-4 seconds to skip an entire commercial break. Even with some sloppiness/rewind action, that's maybe 30 seconds per hour-long show, 60 seconds tops; far faster than editing.

      If I cared about archiving anything on TV, I might do some editing, but I'd probably just resort to Blu-Ray rips from "the cloud," as it were.

    4. Re:comskippers rule by TheGratefulNet · · Score: 1

      in my case, mythtv records from the hdhomerun box and creates 'strange' mpg files. not sure why but some media players have issues with these .ts style files.

      edit thru 'redo' and it fixes all drop-outs and other stream errors. mythtv alone does not do that.

      mythtv also does not delete the middle parts (does it?). if you want to save your video, you don't want 'cue points' you want the commercials GONE.

      I end up with a shortened file and then I delete the mythtv .ts/.mpg file after the edit session.

      also, I like the 'long range scan' that video redo gives. you can see the patterns of red and green (cuts) and you'll soon recognize when it guessed wrong and you can correct it interactively. can't do that with myth, can you?

      mine takes more time and is a bit more manual, though.

      --

      --
      "It is now safe to switch off your computer."
    5. Re:comskippers rule by tweak13 · · Score: 1

      There are only 16 minutes of commercials in a 60-minute show. Wonder what you're missing...

      Probably nothing. He didn't say what type of show he was watching, and your 16 minute time is probably based off of a DVD where episodes are 44 minutes long. (There are a fair amount of shows slipping under that number recently)

      What you're missing is that the end credits can often run for a full minute on DVD but on TV will be crammed into a tiny box and/or sped up while they play ads on the rest of the screen. Up to 17 already. What about shortened title sequences? Depending on the show you could gain close to 30 seconds there. Then there's the really big one, syndication. Syndicated shows often are edited for time, specifically so they can show more commercials. Combine all those and 20 minutes turns into a low estimate of commercial time.

    6. Re:comskippers rule by blair1q · · Score: 1

      I'm basing it on the fact that TV scripts are written to a standard of 11 minutes per segment, 22 per half hour, 44 per hour.

      And yes, I do know that syndicated shows are further edited to get more commercials in.

      I don't know what you're going on about DVDs for.

  6. Does it mention internet video? by Anonymous Coward · · Score: 0

    I noticed the commercials on the videos I watch online are also louder than the content I care about. I'm not sure the bill covers that forum - which is probably why the broadcasters agreed to let congress move forward with it.

  7. Better solution by betterunixthanunix · · Score: 1

    My grandma had an even better solution: mute the TV during commercials.

    --
    Palm trees and 8
    1. Re:Better solution by nschubach · · Score: 0

      Someone taking responsibility themselves instead of having government fix it for them? (...and then complaining about it.) Was she insane?!

      --
      Every time I start to have faith in humanity, I ruin it by driving to work between 7 and 8 am.
    2. Re:Better solution by Anonymous Coward · · Score: 0

      Oh, fuck off. Take your soapbox and shove it up your ass.

    3. Re:Better solution by hedwards · · Score: 2

      This isn't a matter of personal responsibility, this is a matter of corporate irresponsibility. Sort of like MS with that damned alarm sound that goes off whenever there's an error. It doesn't seem to respect the volume setting and if you're using ear buds causes acute discomfort.

      The advertisers have pretty well demonstrated that they aren't competent to be trusted to make reasonable choices so the government needed to step in and tell them what they were going to do. I'd like to see them do the same thing with those stupid Flash ads that cover content randomly and the ones that take up more of my bandwidth than the rest of the web page.

    4. Re:Better solution by AntEater · · Score: 1

      Even better is to turn the TV off entirely.

      I haven't had "TV" since the early 90s. Best thing I ever did with my time.

      --
      Alex, I'll take keybindings not used by Emacs for $400....
    5. Re:Better solution by Grizzley9 · · Score: 1

      So you missed out on some of the most popular and sometimes thought provoking entertainment of the last decade. Congrats. What else don't you like.

    6. Re:Better solution by betterunixthanunix · · Score: 1

      The advertisers have pretty well demonstrated that they aren't competent to be trusted to make reasonable choices so the government needed to step in and tell them what they were going to do.

      Or, if people just mute their TVs during commercials, advertisers will not have any incentive to engage in the practice, and suddenly the problem is solved without a committee deciding what is "too loud."

      I'd like to see them do the same thing with those stupid Flash ads that cover content randomly and the ones that take up more of my bandwidth than the rest of the web page.

      Or, you can do what I do: disable Javascript, do not use Flash, and stop visiting websites that consistently display advertisements that cover what you are interested in (with a written complaint explaining why you will not visit anymore). For a simpler solution, you can just use ABP or a similar program.

      --
      Palm trees and 8
    7. Re:Better solution by Aqualung812 · · Score: 3, Insightful

      Sort of like MS with that damned alarm sound that goes off whenever there's an error. It doesn't seem to respect the volume setting and if you're using ear buds causes acute discomfort.

      You know, you could just go to Control Panel\Sound and change the error sound to a .wav that is quieter while you wait for Conrgess to do this for you.

      --
      Grammer Nazis - I mod you "troll" unless you actually add something on-topic. Yes, I know I have mispellings in my sig.
    8. Re:Better solution by Anonymous Coward · · Score: 0

      Are you by any chance this guy?

      (Yes I know you only mentioned it once, but I just find that particular onion piece funny)

    9. Re:Better solution by peragrin · · Score: 1

      stupid question, how would an advertiser know that you have muted the commercial? There is no feedback. There is no way for them to know that you don't like it, so there is ZERO incentive for them to do anything about it.

      The problem isn't solved, because the people causing the problem don't know/care about it. The problem is at best ignored by the user who mutes the commercial(I change channels)

      Oh and there isn't ABP for your TV, or even for HULU(on many computers it is harder to mute the system quickly) to block/quiet commercials.

      For the web well ABP has been a godsend. I even import the lists into safari to block most ads too.

      --
      i thought once I was found, but it was only a dream.
    10. Re:Better solution by fishbowl · · Score: 1

      I'll grant you "popular", and maybe even "thought provoking." But I can count on one hand the shows and series that I would regret missing.

      --
      -fb Everything not expressly forbidden is now mandatory.
    11. Re:Better solution by Anonymous Coward · · Score: 0

      You must take after your grandmother, by taking personal responsibility. Obviously, you come from an insane family.

    12. Re:Better solution by commodore64_love · · Score: 0

      OR:

      He watched those programs on DVD or online. That's how I caught-up with some of the older 90s classics that I missed first time around.

      BTW: This probably won't solve the problem. It will demonstrate once again how government regulation does not work. If you're watching a quiet movie or show, and then the ad appears turned-up to maximum but still under the legal limit, viewers will not be happy.
      .

      >>>nobody's going to work hard to make their content sound worse.

      Why not? They do it with CDs where all dynamic range is eliminated. They'll do the same with TV content too.

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
    13. Re:Better solution by compro01 · · Score: 1

      Yes, the mute button is very useful after my speakers blow up, which I have literally had happen. I had the volume cranked up to hear quiet dialogue in a movie, then a blasting commercial came on and the speakers gave off a puff of smoke and died.

      --
      upon the advice of my lawyer, i have no sig at this time
    14. Re:Better solution by compro01 · · Score: 1

      Or, if people just mute their TVs during commercials, advertisers will not have any incentive to engage in the practice, and suddenly the problem is solved without a committee deciding what is "too loud."

      How do the advertisers know you're muting them?

      --
      upon the advice of my lawyer, i have no sig at this time
    15. Re:Better solution by Duradin · · Score: 1

      Are you a vegan too? I hear that they're better than everyone else.

    16. Re:Better solution by blair1q · · Score: 1

      Your grandma would get up off the recliner, walk across the living room, turn the volumn knob all the way down, wait for the commercials to end, turn the volume knob back to its original setting, walk across the living room, and sit down again?

    17. Re:Better solution by TheGratefulNet · · Score: 1

      use-case that is valid and does not work for your so-called solution.

      a lot of us fall asleep to the tv at night. find some dumb monotone talk show or something without car crashes and put the sleep timer on.

      loud commercials interfere with that.

      if tv isn't useful for falling asleep to, why even have it anymore?

      --

      --
      "It is now safe to switch off your computer."
    18. Re:Better solution by Anonymous Coward · · Score: 1

      Sort of like MS with that damned alarm sound that goes off whenever there's an error. It doesn't seem to respect the volume setting and if you're using ear buds causes acute discomfort.

      You know, you could just go to Control Panel\Sound and change the error sound to a .wav that is quieter while you wait for Conrgess to do this for you.

      Weak. Nerd up and simply stop commiting errors.

    19. Re:Better solution by Anonymous Coward · · Score: 0

      Yes, and that is why the government shouldn't regulate computer alarm sounds in Windows... I have the power to take a SINGLE action to PERMANENTLY fix the problem. There is NO comparable action to take to solve the problem of loud commercials.

    20. Re:Better solution by Scarletdown · · Score: 1

      Or, if people just mute their TVs during commercials, advertisers will not have any incentive to engage in the practice, and suddenly the problem is solved without a committee deciding what is "too loud."

      How do the advertisers know you're muting them?

      I'm sure they don't have a way to know yet. Instead, they will assume that a lot of viewers are muting their ads, so they will bribe the TV manufacturers to implement technology that will disable the mute and volume control features during commercials, and then purchase laws that will make it a crime to disable these features.

      --
      This space unintentionally left blank.
    21. Re:Better solution by Scarletdown · · Score: 1

      I always think of that article whenever my lack of TV viewing over the past decade comes up as a conversational topic.

      Long live The Onion.

      --
      This space unintentionally left blank.
    22. Re:Better solution by Culture20 · · Score: 1

      Or, if people just mute their TVs during commercials, advertisers will not have any incentive to engage in the practice, and suddenly the problem is solved without a committee deciding what is "too loud."

      I advertisers find out people are muting their TVs, then they have a reason to turn it up to eleven. Some TVs, when muted, are just _really_ quiet, and it you listen close, you can still hear stuff. If the ad makers force the volume to crazy levels, you might just hear part of the commercial.

    23. Re:Better solution by nschubach · · Score: 1
      --
      Every time I start to have faith in humanity, I ruin it by driving to work between 7 and 8 am.
    24. Re:Better solution by commodore64_love · · Score: 0

      The 90s is usually called the "Second golden age" of TV. A lot of great programming was produced, not just on network TV but mainly on Syndicated local programming (like Star Trek or B5) but also on cable (like the Sopranos). You don't really need a TV since these programs are on DVD or online. That's how I caught-up with some of the older 90s classics that I missed first time around.

      BTW: This new Volume regulation probably won't solve the problem. It will demonstrate once again how government regulation does not work. If you're watching a quiet movie or show, and then the ad appears turned-up to maximum but still under the legal limit, viewers will not be happy.
      .

      >>>nobody's going to work hard to make their content sound worse.

      Why not? They do it with CDs where all dynamic range is eliminated. They'll do the same with TV content too.

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
    25. Re:Better solution by commodore64_love · · Score: 1

      The 90s is usually called the "Second Golden Age" of TV. A lot of great programming was produced from approximately 1990 to 2002, mainly on Syndicated local programming (like Star Trek or B5) and cable (like the Sopranos) plus network shows like Seinfeld. You don't really need a TV since these programs are on DVD or online. That's how I caught-up with some of the older 90s classics that I missed first time around.

      BTW: This new Volume regulation probably won't solve the problem. It will demonstrate once again how government regulation does not work. If you're watching a quiet movie or show, and then the ad appears turned-up to maximum but still under the legal limit, viewers will not be happy.
      .

      >>>nobody's going to work hard to make their content sound worse.

      Why not? They do it with CDs where all dynamic range is eliminated. They'll do the same with TV content too.

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
    26. Re:Better solution by Anonymous Coward · · Score: 0

      It will demonstrate once again how government regulation does not work.

      From your own trollish mouth...

      As for government regulation: They do it with other monopolies like electricity, phone, natural gas, water, sewer, and we've not been screwed. There's no reason to think they'd suddenly be incompetent when they regulate the internet utility.

      Likewise, there's no reason to think they'd suddenly be incompetent when they regulate the volume of TV commercials. :)

  8. I thought this was the law already... by argStyopa · · Score: 1

    ...but it seems that even if the volume level didn't actually change, commercials were clearly 'pitched' higher, giving them a louder apparent volume?

    --
    -Styopa
    1. Re:I thought this was the law already... by Sockatume · · Score: 3, Informative

      Dynamic range compression? What we have (had?) in the UK was a decibel limit, so in some cases* they just lifted everything under the limit to increase loudness. Lots of hassle for that. The law seems to legally enforce ATSC guidelines for loudness on programming when broadcasting ads, which on my cursory reading means that there's a strict loudness level and dynamic range they have to work to.

      *Notoriously, when Lost came over here they ran an extra ten minutes of ads per episode and made them ridiculously loud

      --
      No kidding!!! What do you say at this point?
    2. Re:I thought this was the law already... by Nerdfest · · Score: 1

      They do seem to compress them. It's not just commercial either. The 'tabloid' shows and others of that ilk seem to compress their entire shows, with every word pegged to maximum. As with music it's very tiring, even leaving the content out of it.

    3. Re:I thought this was the law already... by $RANDOMLUSER · · Score: 1

      Start here with VU Meters. It's a question of saturation. If you're listening comfortably to a conversation in a movie is recorded at (say) an average -5 Db, and then a commercial comes on with music recorded at 0 Db, the music seems like it's going to blow you out of the room, yet it's (technically) recorded at the "correct" level.

      --
      No folly is more costly than the folly of intolerant idealism. - Winston Churchill
    4. Re:I thought this was the law already... by 2cv · · Score: 1

      The FCC doesn't regulate volume. But I think you're basically on the right track. The WSJ actually does a decent job of explaining the situation in layman's terms.

  9. Let's call it the 'Billy Mays' Bill by digitaldc · · Score: 1

    To honor the late, great, shouting huckster!

    --
    He who knows best knows how little he knows. - Thomas Jefferson
    1. Re:Let's call it the 'Billy Mays' Bill by SonnyDog09 · · Score: 1

      I like the actual name (and acronym) of the bill better: Commercial Advertisement Loudness Mitigation Act (CALM Act). I find myself wondering how much money they spent coming up with the name and acronym.....

      --
      Your "fair share" is NOT in my wallet.
    2. Re:Let's call it the 'Billy Mays' Bill by Homburg · · Score: 1

      If I were a US citizen, I'd be running for congress on a platform of voting down any bill with a cutesy acronym.

  10. Will they turn down the volume of commercials.. by chickenrob · · Score: 1

    or will they turn up the volume of content to match it and lose all dynamic range of the programming. You get one guess. Movies are going to be so much fun to watch when a pin dropping and a bomb going off have the same levels.

    --
    People say my sig is the best thing about me.
    1. Re:Will they turn down the volume of commercials.. by chipperdog · · Score: 1

      This is my question...Broadcasters will have to kill dynamic range to be compliant? Would a commercial after a quiet movie scene be considered too loud? I don't see how this can be enforceable

    2. Re:Will they turn down the volume of commercials.. by Amorymeltzer · · Score: 1

      But you control the total volume, so whether everything except commercials is increased or commercials are decreased doesn't really matter, since you control the master. The difference is what kills ya, and nobody's going to work hard to make their content sound worse. If anything they want to exaggerate differences within a show to keep you attentive.

      --
      I live in constant fear of the Coming of the Red Spiders.
    3. Re:Will they turn down the volume of commercials.. by zenyu · · Score: 1

      The AC-3 codec sends the full uncompressed audio through, but it has three important parameters with respect to loudness.

      One is dialnorm which just tells you what the average loudness of the dialog is (or the overall program if there is no dialog, i.e. in classical music.) Broadcasters have standardized on this being -24dB in internal program flows, but this number may be different when you see the program because the broadcaster needed to make a level adjustment for a particular probram. This is supposed to be applied to the value set by the volume knob so that when you switch channels or when the broadcaster transitions from one program to the next the volume stays within 1dB of the previous volume level.

      Then there are two dynamic range compression parameters, one is for allowing the end user to adjust the dynamic range and the other is for preventing clipping. Your equipment decides how much of this DNR to apply. A great deal of DNR is applied when you output to the composite output of your set-top-box, because the ultimate playback equipment is a terrible little speaker in your TV. A small amount of DNR is applied when you send the audio to your 5.1 setup. And your 5.1 amplifier usually has a "Movie" setting to turn of DNR completely and a "Night" setting to apply a great deal of DNR even in a 5.1 setup.

      I have only skimmed A/85, but I assume it just specifies that you provide decent parameters so the end user equipment can limit the dynamic range effectively using these parameters. So if your equipment has a "Night" setting a commercial won't be able to by-pass it with bogus params. But you will still be able to enjoy full dynamic range in the "Movie" setting when there isn't someone sleeping nearby.

    4. Re:Will they turn down the volume of commercials.. by blair1q · · Score: 1

      They will enforce it by adhering to the standards that were written long before the law was.

  11. 'Free Market'? What on Earth? by eldavojohn · · Score: 5, Insightful

    ironic that not the free market, but REGULATION is what's fixing that crap.

    How is that ironic? The problem with commercials providing revenue to copyrighted material in a "free market" as you call it is completely not "free market." But without getting into pedantry about how television is one of the furthest things from a free market as possible, it makes complete sense since if you want to watch some video, you must watch the commercial. You want to watch The Office on NBC.com? Well, you have to sit through a particular commercial. You can't switch to another better, quieter, more appealing commercial. If commercials were a product then your 'free market' quip might have some meaning but when they're pretty much being shoved down your throat by the idea and design of marketing, your selection choice is instantly removed. Simply put, I can't watch whatever I want and request only commercials that appeal to me. If I did, I'd only be watching Adult Swim commercials if I ever saw any. Government regulation was the only way to combat this. Television commercials have always been approaching Geocities quality with flashing marquee tags, blinking tags, dancing jesus', flying toasters and music that cranks up to eleven and plays once the page loads.

    --
    My work here is dung.
  12. Movies too by SoundGuyNoise · · Score: 3, Informative

    Can we make the same for movies as well? I'm fed up with turning up the volume to hear the dialogue, then getting blasted with the stock footage of an airplane landing.

    --
    You never expect irony, do you?
    Want to be a professional wrestler? Visit www.iyfwrestling.com
    @iyfwrestling
    1. Re:Movies too by chipperdog · · Score: 2

      You can put dynamic range compressors on your gear...As a Dolby engineer will tell you, an airplane or gunshot is much louder in real life than conversation, so the movies are accurately representing the sounds.

    2. Re:Movies too by Sockatume · · Score: 1

      Usually this is marked "quiet mode" or "night mode".

      --
      No kidding!!! What do you say at this point?
    3. Re:Movies too by hedwards · · Score: 1

      If that's what you want there's been a solution to that for years. I think it's smart volume and it basically compresses the volume on the fly to do just that. The reason why we have this legislation rather than just integrating that into the TVs is that it sounds like crap and makes movies significantly less interesting to watch.

    4. Re:Movies too by seinman · · Score: 1

      I get that. What I don't get is why the music has to be so much louder than the dialogue. I have my receiver's built in compressor turned on, and the music of most TV shows and movies is still ten times louder than the dialogue.

    5. Re:Movies too by fishbowl · · Score: 1

      This sounds like something that would benefit from a multiband compressor, which is sort of like an EQ before compression, but with a separate channel for each freq band so that you can control dynamics independently.

      Once you have a general-purpose computer in the signal chain, effects like this become possible, if not trivial.

      I'm not being hypothetical here. My TV sound and everything else I listen to goes through an instance of REAPER before it gets out.

      --
      -fb Everything not expressly forbidden is now mandatory.
    6. Re:Movies too by MobyDisk · · Score: 1

      Better yet, stop going to see movies. I pay for the ticket - don't give me ads. And don't tell me it starts at 7pm when it really shows 20 minutes of ads, 10 minutes of previews, and the movie starts at 7:30.

    7. Re:Movies too by Anonymous Coward · · Score: 0

      It just seems to me that function hasn't been on models at all lately. It's like the industry paid to have it removed. I remember 20ish years ago most TVs had that functionality. Now, not so much. Though I don't think it a conspiracy, am I wrong this functionality isn't around much now?

    8. Re:Movies too by Abcd1234 · · Score: 1

      That's called dynamic range, and it's the exact *opposite* problem of commercials, which compress everything so they seem louder.

    9. Re:Movies too by Anonymous Coward · · Score: 0

      I'm not sure "realism" is a thing movies ought to be lauded for in this context. In the club scene where the music is clearly playing so loud the glasses on the counter are vibrating, the characters can talk at normal volumes over the mysteriously faded music and understand each other perfectly without anyone shouting "WHAT!!!?" at each other dozens of times. Clearly they can make exceptions when they want it to be convenient for the viewer to follow what's going on, without any compunctions about realism.

    10. Re:Movies too by Fallingcow · · Score: 1

      God, seriously. I hate having to watch movies with the remote ever at the ready. "they're talking, shit can't hear it, quick, volume up six or seven notches! OH DAMNIT ACTION SCENE WE'RE GONNA PISS OFF THE NEIGHBORS TURN IT DOWN!!!"

      I don't remember this being a problem with VHS. 5.1 audio mixes do seem to be the worst about this, when played through 2.0 or 2.1 speakers (which is what I'm guessing 90% or more of people have, so I don't know why so many DVDs only have a 5.1 option...) but lately even stereo mixes have been giving me trouble.

      I'm not sure whether I'm expected to spend $500+ dollars on hardware and run speaker wire all over my living room to fix it, or what. Not sure why the default audio mix on most media wouldn't be designed to work well with the hardware that the vast majority of consumers own, and the conditions under which most people view it.

    11. Re:Movies too by Anonymous Coward · · Score: 0

      Well in real life there aren't too many airplanes or gunshots near my house when other people are trying to sleep.

    12. Re:Movies too by radish · · Score: 1

      Do you have your speakers setup right? If you don't have a center channel speaker, but your surround amp thinks you do, it'll direct all the dialog to the non-existent speaker and only the off-center echo & reverbs will be audible through the main L/R speakers.

      --

      ---- Den ene knappen er powerknapp, den andre er Bender voice knapp "Bite My Shiny Metal Ass"

    13. Re:Movies too by seinman · · Score: 1

      I do, but I think that's part of the problem. I hear the dialogue out of the center channel only in most cases, whereas music comes out of all (or at least, more of) the speakers. Content producers should probably be lowering the volume of the music to make up for this, I would think.

    14. Re:Movies too by NeoManyon · · Score: 1

      Yes that's a complaint i have too. As well as the near useless extra commentry on DVDs why can't they have another soundtrack with the levels adjusted for quiet listening; i live in hope.

      --
      Your thoughts form your reality.
    15. Re:Movies too by thegarbz · · Score: 1

      Dynamic range compression is part of the Dolby Digital spec completely irrespective of the channel configurations. It wasn't a problem with VHS because VHS had low dynamic range to being with. You can't hear the quiet bits through the noise if you leave enough space for the noisy bits.

      DVDs solved that problem or rather Dolby Digital did and allowed the large differences between normal speech and an explosion to be recorded. Fortunately they thought ahead and included dynamic range compression or "quiet mode" or "night mode" as some DVD players describe it. All DVD players have this functionality. Fell free to turn it on. :-)

    16. Re:Movies too by penguinchris · · Score: 1

      I solved that by turning the level for the center speaker several notches above the other speakers. You're "not supposed" to do that for the best quality, but while I care about quality, I care about hearing the dialog more. I set my levels very carefully, using an SPL meter and everything, and then after trying it basically threw those settings out and adjusted it to what sounded right. It did take some fiddling to get it so that when a sound changes position, it doesn't become too noticeably louder or softer when it goes to a different speaker, and at the same time the dialog is visible over other sounds.

      If you go to a real movie theater, generally the front speakers are ridiculously loud, and you almost never consciously hear the surrounds except in loud action scenes. I think the sound in movies is generally mixed with that in mind, not home theater setups where you're supposed to get every speaker to output at the same level... in my opinion, this recommended way to tune your home theater system is wrong for that reason.

  13. Really, really important by AntEater · · Score: 1

    Let me be the first to say that I'm glad that our senators and representatives have passed this. With all the other issues this country has to solve, I'm glad to see our congressmen reach across the aisle and work together in a spirit of bipartisanship to solve major issues like this. It gives one a deep sense of optimism for the future of our country.

    --
    Alex, I'll take keybindings not used by Emacs for $400....
    1. Re:Really, really important by rwv · · Score: 1

      I know you're kidding, but when nobody can agree on what to do about taxes, unemployment, and the economy-at-large, it's nice to see that at least everybody can join together against the advertising industry.

    2. Re:Really, really important by hedwards · · Score: 2, Insightful

      You just broke my sarcasm detector.

      Bipartisanship won't happen as long as voters are rewarding the GoP for refusing to compromise and the press is hounding the Democrats to compromise even when they've been handed a mandate to govern. Compared with the Republicans being urged not to compromise even when the voters hand them a significant defeat at the ballot box.

      Given that the GoP is proudly asserting that they won't actually participate in any governing nor will they allow the Democrats to do so either, I'm not sure what if anything is going to be accomplished.

    3. Re:Really, really important by nomadic · · Score: 2

      So you think until major problems are "solved," nothing else should be done? Are you one of those people who think that if a city has 1,000 police officers, as long as the murder rate is above 0 every single one of those police officers should spend 100% of their time trying to prevent murders?

    4. Re:Really, really important by N0Man74 · · Score: 1

      So congress should just stop worrying about any issues at all if they aren't the most important issues? By that argument, maybe should stop trying to improve employment rates and instead work on nothing but world peace. That's more important isn't it?

      I have mixed feelings on making this a law, but I can certainly understand it. I don't watch much TV anymore, but I recall when I spent some time visiting my mother where I dozed off watching a TV show. The next thing I know, I'm being startled awake by a commercial that is so loud that it sounds like overdrive from the speakers. It was ridiculous how much louder it is.

      Maybe it should have been done long ago, and it's certainly a lot easier to get people to agree on something like this than it is to get people to agree on how to improve economies. There you get in the realm of hot debate, competing theories and ideologies, and politics.

      Besides, it's not like this has been the only issue that legislators have looked at.

    5. Re:Really, really important by N0Man74 · · Score: 1

      I also would like to add... maybe they should have included internet video on this too... I'm beginning to see this phenomenon on Hulu now.

    6. Re:Really, really important by myth24601 · · Score: 1

      This new law is a good example of something that is not a real problem getting solved by bold government action.

      Bipartisanship won't happen as long as voters are rewarding the GoP for refusing to compromise and the press is hounding the Democrats to compromise even when they've been handed a mandate to govern. Compared with the Republicans being urged not to compromise even when the voters hand them a significant defeat at the ballot box.

      What really happened is the Dems thought they had a mandate when they really didn't. They busily implemented their agenda over the objections of the people who ultimately bitch slapped them in this last election.

      --
      No matter where you go, there you are.
    7. Re:Really, really important by commodore64_love · · Score: 2

      >>>the press is hounding the Democrats to compromise even when they've been handed a mandate to govern

      They lost that mandate a month ago.

      As for the press: ABC, CBS, PBS, and MS-NBC are the most pro-democrat channels you could find. Their reporters cried on the air when the Democrats won 2008. I don't see how the Dems could have any more positive support from the press.

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
  14. How do they check how loud commerial is? by triazotan · · Score: 2

    I didn't read TFB, but: How do they measure? As far as I'm concerned, it is not trivial, taking into account tricks put to use by tv stations to fool measurement. Where I live, similar law has been in effect. Loudness is measured by standarised means (ITU-R BS1770-1). And guess what - nothing changed, because no proper equipment has been passed to the regulators...

    1. Re:How do they check how loud commerial is? by Anonymous Coward · · Score: 0

      They get alerted to it by complaints. ATSC then has the proper equipment and the specs, which no doubt include the aforementioned ITU standard.

  15. Re:'Free Market'? What on Earth? by hedwards · · Score: 0

    It's ironic because in a genuine free market situation there wouldn't be any commercials like that because people would go to a source without that commercial or without any commercials at all. And that's essentially what Adam Smith envisioned, things like copyrights and patents were a violation of how he saw a market functioning.

  16. What? by a+whoabot · · Score: 1

    I just spent $2150 for nothing...

  17. How would Slashdotters know? by srussia · · Score: 3, Interesting

    According to the latest poll (How much TV do you watch in a week, on average? ), we hardly watch any TV!

    --
    Set your phasers on "funky"!
    1. Re:How would Slashdotters know? by Bobfrankly1 · · Score: 1

      What you didn't account for was the number of slashdotters who missed the poll. They were watching T.V. so they didn't vote.

    2. Re:How would Slashdotters know? by RivenAleem · · Score: 1

      Considering 80% of my TV is delivered to me via eztv or btchat, I too have managed to avoid most forms of advertisement. This is actually one of the primary drivers for me downloading the TV show, even if it means seeing it a day late.

      Any of the TV that I do actually watch 'live' is still not really live, since I usually start recording it on DVR and tune in 20-30 minutes into the show and watch it in catchup, fast forwarding through the adds.

    3. Re:How would Slashdotters know? by Concerned+Onlooker · · Score: 1

      Frankly, I don't know where people even find the time to watch TV. Give up TV for one month and you'll be surprised at how little you miss it. You'll also be surprised at how mediocre even the "good" shows seem when you do watch again.

      --
      http://www.rootstrikers.org/
  18. Yeah that's authorized by the Constitution by Anonymous Coward · · Score: 0

    What, was this sitting on someone's desk since 1980? Everyone has a remote with a mute button now!

  19. I am SO glad they spend their time on this by LynnwoodRooster · · Score: 1, Insightful

    I mean, why worry about 9.6% unemployment, $1.3 trillion of deficit spending, $13 trillion in debt, a falling USD, the highest rate of troop casualties ever in Afghanistan, Congressmen ignoring the very tax laws they create, and $200 million junkets to India? We've got TEE VEE and commercials to address!

    --
    Browsing at +1 - no ACs, I ignore their posts. So refreshing!
    1. Re:I am SO glad they spend their time on this by digitaldc · · Score: 1, Insightful

      Fixing the economy is HARD when you spend billions on wars overseas and continue to provide unnecessary tax cuts to a minority of wealthy individuals!

      --
      He who knows best knows how little he knows. - Thomas Jefferson
    2. Re:I am SO glad they spend their time on this by LynnwoodRooster · · Score: 1

      Fixing the economy is HARD when you spend billions on wars overseas and continue to provide unnecessary tax cuts to a minority of wealthy individuals!

      Yeah.... $70 billion in "tax cuts for the wealthy" and $100 billion for the wars are the source of $1.3 trillion in deficit spending. Having another 200,000 unemployed ex-soldiers here in the US would do WONDERS to the unemployment situation.

      Let all the Bush tax cuts expire (raising taxes another $200 billion a year), eliminate the ENTIRE DOD budget (cutting spending by $700 billion annually, including the supplemental bills), and we'd still have a $500 billion deficit. It goes deeper than spending against your favorite pet peeve. It's because Congress consistently dodges dealing with the real world, to spend their time on nonsense like this.

      Of course, this is the same Government who loves to tout and push GM's new Volt, never mind GM loses money on every Volt they sell. I guess if deficit spending is good enough for the Federal Government, it's good enough for everyone else. Why try to work on real problems that you were elected to address, when there's annoying commercials between your favorite sitcoms to worry about?

      Bread and circuses for the masses, everyone!

      --
      Browsing at +1 - no ACs, I ignore their posts. So refreshing!
    3. Re:I am SO glad they spend their time on this by MozeeToby · · Score: 1, Insightful

      They don't have much choice, seen as the Republicans have promised to hold their breath and stomp their feet until they get their way on a certain tax issue. Seems like when I was a kid, all the stupid filibuster rules only came into effect when something that was very, very important and very, very near and dear the the oppositions hearts. They should go back to forcing one person to stand up on the podium and speak endlessly for filibuster, at least then the people blocking the bill have to show that they're willing to sacrifice for it.

    4. Re:I am SO glad they spend their time on this by brainboyz · · Score: 1

      Tax cuts aren't the issue, spending it on people is.

    5. Re:I am SO glad they spend their time on this by Xtravar · · Score: 1

      And just in time for TV to become irrelevant!

      --
      Buckle your ROFL belt, we're in for some LOLs.
    6. Re:I am SO glad they spend their time on this by Anonymous Coward · · Score: 0

      Don't worry. Congress has got enough time on their hands to exacerbate all those problems too.

    7. Re:I am SO glad they spend their time on this by Anonymous Coward · · Score: 0

      You do realize the $200 million figure for the trade visit to India was complete and utter hogwash, yes?

    8. Re:I am SO glad they spend their time on this by inforichland · · Score: 1

      Not to be too pedantic, but according to http://www.bbc.co.uk/news/business-11913196, it's back up to 9.8%

      --
      On est ce qu'on veut (A man is what he wills himself to be). -- Sartre
    9. Re:I am SO glad they spend their time on this by Abcd1234 · · Score: 1

      $200 million junkets to India

      Aww, you swallowed the Tea Party kool-aid. How cute.

      Seriously, dude, turn off the FOX News and the Druge Report. It's rotting your brain.

    10. Re:I am SO glad they spend their time on this by MobyDisk · · Score: 2

      Good point. As long as something big is going on, no small things should be taken care of.

    11. Re:I am SO glad they spend their time on this by Attila+Dimedici · · Score: 1

      I agree with you about the filibuster, it doesn't have to be one person, but they should make someone get up at the podium to speak. If no one wants to get up to speak, the chair can call for a vote on the bill, the only way a vote to end debate is necessary is if someone is speaking.

      --
      The truth is that all men having power ought to be mistrusted. James Madison
    12. Re:I am SO glad they spend their time on this by cdombroski · · Score: 1

      According to the wiki, the senate majority leader can still require actual talking. If you ask me, they should do away with filibustering all together, or at least require that it be on topic. If you were at a local town hall style meeting and were trying to vote on something important, but a small group of people were adamantly against it, would you let them talk forever, or would there come a time where you would say that they've had their chance to sway opinion and it's time to vote? You don't want just a mob rule, yet, you also can't let a few people hold up things that need to get done.

    13. Re:I am SO glad they spend their time on this by Anonymous Coward · · Score: 0

      Not it isn't. You can always tax the middle/lower class more. More wealth for the wealthy == more jobs == more tax!

      I usually giggle when people use this argument. It's like they never see the wealthy buying all sorts of shit outside the country (e.g. Ferrari). Though I do believe in the spirit of their argument, in practice, there is a hole.

    14. Re:I am SO glad they spend their time on this by Anonymous Coward · · Score: 0

      Yes, I had better not stop to eat, because it's critical that I keep breathing. No, wait, I'd better not breathe, or my heart might stop pumping blood. Wait, which one of those is more important? Maybe I need to stop my heart so I can keep breathing?

    15. Re:I am SO glad they spend their time on this by DigiShaman · · Score: 1

      Incompetent people create problems, they don't fix anything that matters. They will however go after the low hanging fruit just to make it look as though they're doing something.

      --
      Life is not for the lazy.
  20. Alternate solution by dkleinsc · · Score: 4, Funny

    BILLY MAYS HERE for TechKnob! Are you tired of hearing really loud commercials? Well, hear them no more with the patented deluxe Commercial Volume Reducer! Using advanced commercial detection technology, it automatically detects when a commercial is coming on, and reduces the volume 50% for you! Available for $19.95, call now!

    --
    I am officially gone from /. Long live http://www.soylentnews.com/
    1. Re:Alternate solution by trip11 · · Score: 2

      BUT WAIT! If you order in the next 4 seconds I'll triple your offer.

    2. Re:Alternate solution by Anonymous Coward · · Score: 0

      BILLY MAYS HERE for TechKnob! Are you tired of hearing really loud commercials? Well, hear them no more with the patented deluxe Commercial Volume Reducer! Using advanced commercial detection technology, it automatically detects when a commercial is coming on, and reduces the volume 50% for you! Available for $19.95, call now!

      Back in the VCR days I built a circuit that paused the recording based the change in amplitude in commercials

    3. Re:Alternate solution by Burning1 · · Score: 1

      BILLY MAYS HERE FOR TECHKNOB! ARE YOU TIRED OF HEARING REALLY LOUD COMMERCIALS? WELL, HEAR THEM NO MORE WITH THE PATENTED DELUXE COMMERCIAL VOLUME REDUCER! USING ADVANCED COMMERCIAL DETECTION TECHNOLOGY, IT AUTOMATICALLY DETECTS WHEN A COMMERCIAL IS COMING ON, AND REDUCES THE VOLUME 50% FOR YOU! AVAILABLE FOR $19.95, CALL NOW!

      There... Fixed that for you. ;)

      Oh damn... Stupid Slashdot lameness filter doesn't get the joke. Okay... Time to pad the post...

      Ice ice baby
      Ice ice baby
      All right stop collaborate and listen
      Ice is back with my brand new invention
      Something grabs a hold of me tightly
      Flow like a harpoon daily and nightly
      Will it ever stop yo I don't know
      Turn off the lights and I'll glow
      To the extreme I rock a mic like a vandal
      Light up a stage and wax a chump like a candle
      Dance go rush to the speaker that booms
      I'm killing your brain like a poisonous mushroom
      Deadly when I play a dope melody
      Anything less than the best is a felony
      Love it or leave it you better gain weight
      You better hit bull's eye the kid don't play
      If there was a problem yo I'll solve it
      Check out the hook while my DJ revolves it

  21. In Russia by Anonymous Coward · · Score: 0

    In Russia, commercials watch you.

  22. Re:'Free Market'? What on Earth? by ByOhTek · · Score: 1

    Not necesesarily.

    The source would have to be able to have funding. About the only way I could think of that, is some combination of heavy handed product placement in exchange for cash from the manufacturer/merchant, and users paying to see the content. The former wouldn't produce enough, and the latter, is available in many cases - people still take the free-with-commercials option often enough.

    I like the suggestion someone else made (or at least implied) - the ability to switch to a different commercial on a web video if one was too annoying, would be nice.

    --
    Self proclaimed typo king, and inventor of the bear destroying coffee table (patent not pending).
  23. Who watches commericals? by Anonymous Coward · · Score: 0

    Seriously between my DVR and Netflix I haven't watch a commerical in at least two years.

    1. Re:Who watches commericals? by courteaudotbiz · · Score: 1

      Yeah well, maybe on /. there are few people who watch commercials because of those alternate TV watching devices, but in the real world, you know, just out of your basement, maybe aunt Greta and uncle Joe need to turn down the volume of those annoying commercials... I can't say I agree that this is a priority to pass a bill to have regulations about TV ads volume, but there are real people who still watch classic TV. A LOT of people.

  24. shean by Anonymous Coward · · Score: 0

    So.. they passed a bill to control tv commercial volume but they couldn't find the time to pass the health bill for 9/11 workers suffering from chronic illnesses.
    Seems perfectly honest, at least they have a sence of priorities.

    1. Re:shean by VGPowerlord · · Score: 1

      So.. they passed a bill to control tv commercial volume but they couldn't find the time to pass the health bill for 9/11 workers suffering from chronic illnesses.
      Seems perfectly honest, at least they have a sence of priorities.

      No, it's just that TV commercials being too loud are the only thing both parties actually agree on.

      --
      GLaDOS for President 2016! "Well here we are again. It's always such a pleasure." -- GLaDOS, 2011
  25. Old people by DogDude · · Score: 1

    Is it just me, or is it funny as hell to think about a bunch of old people in Congress griping about TV commercial volumes? I don't know a lot of non-old people who still watch TV.

    --
    I don't respond to AC's.
  26. What? by Fnord666 · · Score: 1

    What are these "commercial" things that this is referring to? They sound horrible. Is that something from the 90's?

    --
    'The tyrant will always find pretext for his tyranny.' - Aesop's Fables
  27. This is insane! by countertrolling · · Score: 1

    Don't we have volume levelers on our TVs yet?! Well, let's hope the government can collect billions in fines to make this all worthwhile.

    --
    For justice, we must go to Don Corleone
  28. Finnally, but there is a downside by gurps_npc · · Score: 1
    This has been so annoying, I am glad they finally fixed this issue.

    Of course this also means that when I fall asleep watching a TV show I will now sleep the entire night instead of being wakened up by the obnoxious commercial.

    --
    excitingthingstodo.blogspot.com
  29. How is this legal? by ShavedOrangutan · · Score: 2, Interesting

    Ignoring whether or not you are in favor of this (I kind of like it myself)...

    The U.S. Congress does not have the right to regulate the audio volume of your television.

    --
    Godaddy is a scam and a ripoff.
    1. Re:How is this legal? by wgaryhas · · Score: 1

      They aren't regulating the volume of your television. They are regulating the volume disparity in the broadcast between the commercials and the shows. (It can be passed for the same reason FCC can regulate broadcast TV in the first place.)

      --
      "For every complex problem, there is a solution that is simple, neat, and wrong." - H.L. Mencken
    2. Re:How is this legal? by blueg3 · · Score: 1

      They don't regulate the volume of your television.

      What they do is regulate, through the FCC, the characteristics of the signals that transmitted over the publicly owned and managed "television" block of the electromagnetic spectrum. Precedent suggests that, at least among people who have studied law, this is within their powers (since the FCC's been regulating that for a while now).

    3. Re:How is this legal? by Anonymous Coward · · Score: 0

      Actually the OP is right. It is not legal to and they are not. They are regulating BROADCAST stations. Most people missed this. Who actually watch broadcast tv anymore? I don't... I watch SyFy and this law will not affect cable tv.

      FCC only can govern the public airwaves like CBS, PBS, etc.

    4. Re:How is this legal? by DragonWriter · · Score: 1

      The U.S. Congress does not have the right to regulate the audio volume of your television.

      The U.S. Congress doesn't have any rights.

      Nor is it regulating the audio volume of your television.

      The U.S. Congress does, however, have a power to regulate commercial use of the airwaves which falls within its express Article I power to regulate interstate commerce.

      Which it has chosen to exercise here.

  30. Re:'Free Market'? What on Earth? by Anonymous Coward · · Score: 0

    Stopped reading after I realized you're one of those "copyrights r evil" idiots.

  31. For all the snark and sniping.... by Darth_brooks · · Score: 1

    I can't say that I'm surprised at all of the snark and the sniping. Yeah, there are a million dozen things that our reps should be fixing. This isn't our nations biggest problem. It's not even in the top hundred thousand.

    That being said; this is a very small tidbit of proof that 'the system', for all its pitfalls and failings, still works. People complained about a problem (however minor), the free market decided not to fix it, so the government stepped in and played the angry parent and said "since you won't fix this on your own, and the apparent will of the people says that you should, we'll make you."

    That's kinda how things work. At least the major TV makers & advertisers didn't buy up enough votes to get this canned. You may now return to your rantings and ravings about ugly americans and your canned diatribes about the failures of our elected officials.

    --
    There are some people that if they don't know, you can't tell 'em.
  32. Thats just great... by Bobfrankly1 · · Score: 2

    Now whats going to wake me up when I fall asleep on the couch? An Infomercial?

    1. Re:Thats just great... by Anonymous Coward · · Score: 0

      You're going to have a weird sleep cycle.

  33. I don't get it. by EnsilZah · · Score: 1

    I don't watch TV but when I do watch video online that has that kind of loud unskipable commercial I just mute it preemptively. (also applies to stuff like the TED start music)
    If it was a reasonable volume I might keep it on and just ignore it but this way they just lose me altogether, I don't get why they'd want to do that.

  34. Re:'Free Market'? What on Earth? by Anonymous Coward · · Score: 0

    The free market exists, in that, in exchange for being able to watch The Office on NBC "for free", you agree to at least have their commercials broadcast into your house. In the free market, if you don't like it, you don't watch. Or better yet, make your own television show. The fact that your desire to watch The Office outweighs your desire to NOT watch commercials does not mean the market is not free.

  35. But how do you measure it? by whizbang77045 · · Score: 1
    Volume is a rather subjective thing. By compressing the peaks, it's possible to have a piece of audio that will show the same levels on a VU meter sound much louder. I know! We need a government agency that listens to every thing that's going to be broadcast, and decides if it's too loud or not.

    That will put a lot of people who lack any useful skills to work, and lower the unemployment levels!

    1. Re:But how do you measure it? by snspdaarf · · Score: 1

      That will put a lot of people who lack any useful skills to work, and lower the unemployment levels!

      But we already have one TSA. Do we really need another?

      --
      Why, without your clothes, you're naked, Miss Dudley!
  36. Free Market Ideologues Need Not Apply by Myopic · · Score: 0, Flamebait

    If you claim to be a proponent of free markets, which means markets without any regulation whatsoever, then you must reject this law. According to your ideology, people want extremely loud commercials, because those people watch those commercials. To some people, it is circular logic to say that people get what they want, and want what they get. To those people, the way to determine what a person wants is to ask them what they want, which is the underpinning of this law; but to free market proponents, people by definition want loud commercials, and the evidence is that people don't completely reject the entire medium of television because of those loud commercials.

    If you claim to support free markets, then speak up now and come out against this law. This is government meddling in private enterprise.

    Right? Eh? Right, you libertarian Slashdotters? The fact that loud commercials didn't bring on the death of television is proof positive that people love and want loud commercials, right?

    1. Re:Free Market Ideologues Need Not Apply by Opportunist · · Score: 1

      The fallacy is that it is exactly NOT free market we're dealing with here.

      There is no second station offering me the same show ("product") with less annoying advertising ("more quality"). I can't switch channel and get the same product. And it doesn't help me jack that Matlock is shown with softer ads on the other channel when I want to watch House.

      When you go for the "people want it 'cause they buy it" explanation, you have to offer comparable products. Else you could just say that people in eastern Europe just loved the Soviet era cars because they were all crazy to get one. Guess what: They were not. They just had no choice, this car or none was the choice.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    2. Re:Free Market Ideologues Need Not Apply by Red+Flayer · · Score: 1

      If you claim to be a proponent of free markets, which means markets without any regulation whatsoever, then you must reject this law.

      I disagree with your definition of the term "free market". That is the definition anarchists use when they describe how they want to see markets operate; the economic definition of a free market is very different, and requires regulation to remain free.

      I think we agree in general on this topic... it just pains me to see someone I respect allowing that definition to stand.

      One more thing...

      Right? Eh? Right, you libertarian Slashdotters? The fact that loud commercials didn't bring on the death of television is proof positive that people love and want loud commercials, right?

      Reminds me of a joke...

      A Keynesian economist and a Chicago school economist are walking down the street. The Keynesian spots a $10 bill on the ground, and exclaims, "Hey! $10! Let's give it to a beggar so he can buy a sandwich which will help support the sandwich-shop owner who is flirting with bankruptcy in this recession.

      The Chicago economist replies, "A $10 bill? Nonsense... there cannot be a $10 bill, someone would have picked it up already."

      * Note: feel free to substitute "Austrian" for "Chicago", except we'd probably need to change the $10 bill to a nugget of gold.

      --
      "Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
    3. Re:Free Market Ideologues Need Not Apply by cdombroski · · Score: 1

      There may not be another station with the same show on, but that doesn't mean that that's not the only way to legally watch the show. Most shows, you can wait a day and watch it online through Hulu or the network's website (yes I know these have commercials too). Or, you can wait until the end of the season when the DVDs come out. Those two actually show the network that you don't want to watch their shows on the TV with the commercials. The second option especially shows that you don't want the commercial aspect of it. The third option is to record the show and skip over the commercials with the fast-forward/skip button or via an automated editing process. This option doesn't give any feedback to the network though because you were tuned into it when it aired.

      All of these options require a bit of wait before you see the program of course, and apparently for most people, the cost of the loud commercials doesn't outweigh the benefit of seeing the show at the same time as everyone else.

    4. Re:Free Market Ideologues Need Not Apply by Opportunist · · Score: 1

      I think it's less a problem of time shifting, it's more one of convenience and customer information.

      Hulu and the network's website would get more attention if more people knew about it. Take the average person watching TV and ask them about Hulu or whether they know whether their favorite show is available from the network's webpage. I bet that over 80% don't even know either existed. Most of the rest don't know how to access or to use them and generally it is "too complicated".

      Considering recording and skipping, I would assume that a fair lot of people who have no idea of other option choose this one. As you say correctly, it's hard to measure whether this happens.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  37. Just put a master limiter on the main output bus by fishbowl · · Score: 1

    Put a master limiter on your main out. Problem solved. What? You mean everyone doesn't run their home entertainment through a DAW?

    --
    -fb Everything not expressly forbidden is now mandatory.
  38. Market Failure? by thepainguy · · Score: 3, Insightful

    Some people seem to be putting this off as an example of a market failure when in truth it's not.

    Many TVs have features that allow you to level out the sound from programming to commercials (kind of an old school ad blocker). That is how the market has seen fit to address this problem.

    Also, the market hasn't done more than than because this is more of a minor annoyance than a real problem (and yes, I do find it annoying, especially when I have a sleeping kid in my arms and they get woken up by the commercials). It's also not like the sound is getting louder and louder and louder over the years.

    Markets work, just not always in the way that people expect.

    1. Re:Market Failure? by hellkyng · · Score: 1

      Agreed, the market brought us Tivo which has solved the majority of my commercial and therefore volume issues. Market Success!

    2. Re:Market Failure? by Anonymous Coward · · Score: 1

      Right, so free markets always "work", so long as we re-define the definition of "work" to include whatever solution (or lack thereof) the market ends up coming up with... Sort of a tautology, isn't it?

    3. Re:Market Failure? by Sockatume · · Score: 2

      I'm looking for the part where you demonstrate that the problem has been solved. The market has provided an answer, and you view the problem as only a minor one anyway, but I don't see where it's been resolved. That's not to say it hasn't been, but it's the centre of your argument.

      --
      No kidding!!! What do you say at this point?
    4. Re:Market Failure? by wile_e8 · · Score: 1

      People putting this off as an example of a market failure mistakenly think TV viewers are the customers in this example. No, the viewers are the *product*, advertisers are the customers. And advertisers, they love themselves some loud ads. The market has spoken.

    5. Re:Market Failure? by thepainguy · · Score: 1

      Volume levelers work, on my TV at least. There's also the Tivo example that someone else proposed.

    6. Re:Market Failure? by Anonymous Coward · · Score: 0

      I have never seen such a TV.

    7. Re:Market Failure? by Solandri · · Score: 2

      Many TVs have features that allow you to level out the sound from programming to commercials (kind of an old school ad blocker). That is how the market has seen fit to address this problem.

      The market doesn't correct this "problem" because it's not a market problem. The viewer is not the customer; they are the product. They're not the ones directly paying for the TV shows so they get very little say in what gets broadcast. The advertisers are the ones paying - they are the customer. So the market tries to give them what they want - louder commercials to better get the attention of viewers.

      The only say the viewers have in this is that unlike most other products, the TV broadcasters cannot manufacture them at will. They have to be captured with bait (engrossing TV shows). The broadcasters recognize that the advertising needs to be tolerable so as not to completely counter the effectiveness of the bait or they'd lose too many viewers. So they'll make a token effort to keep volume in commercials somewhat reasonable. But their primary incentive is to please the advertisers.

      The volume-lowering feature shows up in TV sets because when buying a TV, the viewer is the customer.

    8. Re:Market Failure? by Locke2005 · · Score: 1

      Many TVs have features that allow you to level out the sound from programming to commercials (kind of an old school ad blocker)..

      [Citation Needed]

      --
      I've abandoned my search for truth; now I'm just looking for some useful delusions.
    9. Re:Market Failure? by oh_my_080980980 · · Score: 1

      Ummm, yes it has. Your hearing has just gotten worse because of the progressively louder volume.

      AND if you believe markets work, then you did not pay attention to the global financial collapse when the markets failed to self regulate and prevent the kind of risky behavior that collapsed the global economy.

      Thanks for not paying attention.

    10. Re:Market Failure? by bluie- · · Score: 1

      what?!?!?!?!?! i can't hear your argument because this commercial is too loud!!!!!!!!!!!!!!!!!!!! (anti-caps filters wouldn't let me post this in all caps)

      --
      life is a tragedy to those who feel, and a comedy to those who think
    11. Re:Market Failure? by Anonymous Coward · · Score: 0

      Some people seem to be putting this off as an example of a market failure when in truth it's not.

      Many TVs have features that allow you to level out the sound from programming to commercials (kind of an old school ad blocker). That is how the market has seen fit to address this problem.

      So the market addresses the problem by forcing me to buy a new TV? Thanks again, market.

    12. Re:Market Failure? by Late+Adopter · · Score: 1

      I believe his argument is that the problem is solved to the degree that the market has demanded it be solved.

    13. Re:Market Failure? by Anonymous Coward · · Score: 0

      Those "level out" sound during programs too. It's extremely unnerving when the volume suddenly changes while you're watching a show/movie/video game.

  39. Re:'Free Market'? What on Earth? by booyabazooka · · Score: 1

    If commercials were a product then your 'free market' quip might have some meaning but when they're pretty much being shoved down your throat by the idea and design of marketing, your selection choice is instantly removed. ... Government regulation was the only way to combat this.

    My approach was to switch to Netflix, no government regulation necessary. Seems to me that if anyone is still paying to watch tv with loud commercials, it's because it's worth it to them.

  40. party alignment by Anonymous Coward · · Score: 0

    I represent the commercial volume is too damn high party.

  41. Other things needind attenuation by Nineteen-Delta · · Score: 1

    Maybe when the house and the senate are done with this trivial bit of legislation, they can start on people who talk too loud in the theatre....

  42. Re:'Free Market'? What on Earth? by spidercoz · · Score: 4, Insightful

    Smith made the same mistake Marx did. He assumed people WOULDN'T be greedy, selfish, self-absorbed bastards only concerned with elevating themselves and fuck everybody else. Both of their idealized systems require idealized people to make it work. A genuine free market is the same thing as the workers' paradise, an impossible, and naive, fantasy.

    --
    "I disapprove of what you say, but I will defend to the death your right to say it." - Evelyn Beatrice Hall, re Voltaire
  43. Damn happy by C_Kode · · Score: 1

    This makes me incredibly happy. I can't tell you how many times I've dozed off while watching TV only to be rudely awaken by some idiot commercial.

  44. Average maximum dB values of the program? by Anonymous Coward · · Score: 0

    So the stations can just air Michael Bay films not worry about changing a thing?

    Sir Dinky

  45. Re:'Free Market'? What on Earth? by geminidomino · · Score: 2

    That's only true if one considers the programs to be fungible. Personally, anyone who tries to tell me "If you don't like the loud commercials during Big Bang Theory, then go watch the Jersey shore instead. Those commercials are quiet" is not only missing the point, but deserves to be kicked in the groin.

  46. Won't help: An insider's opinion by daveywest · · Score: 1

    I work in the cable industry and administer a local ad insertion system. Periodically, I field calls from viewers complaining about the volume on ads.

    Viewers don't realize their ears are tricking them. While there are offenders out there, most ads volume levels don't peak any higher then the surrounding program. Advertisers just tend to compress their audio range near the peak.

    When you watch a TV program, you see 5-7 minutes with an audio ranging from crickets to explosions. When you watch a 30 second ad, there isn't time for that kind of range. Pay attention to a conversation around you today. You'll hear loud parts and quiet – even silent – parts. Now imagine that conversation if one of the participants is talking over everyone else and speaking very quickly. They're not any louder then the other participants, but they seem loaned (and annoying).

    And a final point to make: Quality programs aren't a God-given right. Good shows are paid for by advertisers, and your attention is the product being sold by the TV station to the advertiser.

    1. Re:Won't help: An insider's opinion by Opportunist · · Score: 1

      Me watching ads isn't a god given right either.

      Yes, making TV shows costs money. But you don't even offer me the choice to say I would rather pay you instead of you stealing my time. I can't buy the current season of House on DVD, not until next year after you've thrown it into a blender and showed me little snippets of it between an hour of advertising.

      Don't gimme the hypocritical "TV shows cost money". I know that. I'd pay to watch it in peace, you just don't let me!

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    2. Re:Won't help: An insider's opinion by Red+Flayer · · Score: 1

      Viewers don't realize their ears are tricking them.

      I realize my ears are tricking me, and it makes no damn difference. I perceive the commercials to be too loud, therefore they are too loud (it's a subjective matter).

      I couldn't give a rat's ass that the volume levels peak no higher than what's on the show. I DO give a rat's ass about the fact that the commercials are annoying as hell because of how they saturate the dynamic range.

      --
      "Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
    3. Re:Won't help: An insider's opinion by Jtheletter · · Score: 1
      These points don't jibe:

      Viewers don't realize their ears are tricking them. [...] Advertisers just tend to compress their audio range near the peak.

      By your own admission if the audio signal is being compressed near the peak for the entire ad then it will appear to be louder than the TV show which uses a larger portion of the full dynamic range of sound. So while the volume level itself may not technically be higher, the effect is the same: the ad is louder, on average, than the TV show.

      --
      -- I'm not a pessimist, I'm a realist. It's not my fault that life sucks so much. --
  47. commercial skipping algorithm by Lead+Butthead · · Score: 1

    I heard some commercial skipping algorithm uses audio volume as a cue to detect start of commercial. Doesn't this ... "blessing" breaks that algorithm? If incompetence isn't a factor in this, I am incline to think that this is a plot by the broadcasters to break some of the commercial skipping algorithms...

    --
    ELOI, ELOI, LAMA SABACHTHANI!?
    1. Re:commercial skipping algorithm by robot256 · · Score: 1

      Yeah, and when optical mice came out, people complained because they didn't work with shiny monochrome mouse pads. Tough shit, find a different algorithm, the result is better for the majority of us.

  48. TV loudness war by snspdaarf · · Score: 1

    Maybe I just got used to obnoxious commercials, after listening to "HI! I'M TOM PADGAM!" car commercials in Oklahoma City, everything seems to be mild, but the biggest offenders now seem to be the TV shows that compress everything like it was a hip-hop CD. The commercials are now quieter than some of the programs.

    --
    Why, without your clothes, you're naked, Miss Dudley!
  49. Yes, but what about web streams? by zarmanto · · Score: 1

    That's all well and good, but glancing over the legislation itself leaves me wondering; does the phrase "other multichannel video programming distributor" properly encompass web-based video streams? Because if not, then the legislation will do absolutely no good at all; I can skip commercials altogether on broadcast television by way of my DVR, but that's not true of the over-driven commercials within the full episode streams of Fox.com, et al.

    (Of course, I suppose I could always just torrent the show instead, and not watch any commercials at all...)

  50. Adam Smith supported copyrights and patents by spun · · Score: 4, Informative

    Interesting. I thought Adam Smith specifically supported patents and copyrights. Could you show me where in his works he said he doesn't? Please, go look it up. See what he actually believed, read Wealth of Nations yourself. Despite the libertarian caricature of him, Adam Smith believed that government regulations were absolutely vital to the functioning of a free market, that government should grant copyrights and patents, enforce contract law, build roads and infrastructure, and basically do everything it is now doing in the economic sphere.

    Adam Smith WAS NOT a libertarian. Do not try to rewrite history to make him one.

    --
    - None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
    1. Re:Adam Smith supported copyrights and patents by zach_the_lizard · · Score: 1

      What he was, however, was a fighter against mercantilism and a supporter of free trade. There is plenty in our current governments he would dislike (especially the more militarized ones; IIRC he said something to the effect of "farmers benefit a country more than soldiers"), and probably plenty he would like.

      --
      SSC
    2. Re:Adam Smith supported copyrights and patents by Firethorn · · Score: 1

      Adam Smith WAS NOT a libertarian. Do not try to rewrite history to make him one.

      I agree with this, though I'll note that I support what you mentioned despite calling myself a (moderate) libertarian.

      My belief is that once you're no longer supporting the government granting limited copyrights, patents, building core roads and infrastructure, much less not enforcing contract law, you're an anarchist, not a libertarian. I can see a libertarian supporting more privately built roads, certainly we're not against companies providing infrastructure(such as power, cable, internet, water, etc...), but the government NOT enforcing contracts? That's one of their core duties!

      --
      I don't read AC A human right
    3. Re:Adam Smith supported copyrights and patents by thedonger · · Score: 0

      and basically do everything it is now doing in the economic sphere.

      Including TARP, failed auto maker bailouts, tax increases to fund rampant federal spending? Personally, I don't know Adam Smith from Robert Smith, and I can't say if Adam Smith would be able to save us from MechaStreisand, however, based on how he has been represented here I think your "do everything" comment may be off base.

      Now I'm off to read "Wealth of Nations" while pretending to work...

      --
      Help fight poverty: Punch a poor person.
    4. Re:Adam Smith supported copyrights and patents by spun · · Score: 1

      Now I'm off to read "Wealth of Nations" while pretending to work...

      Good. Most people that "quote" it have never read it and have no idea what it says.

      --
      - None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
    5. Re:Adam Smith supported copyrights and patents by Atzanteol · · Score: 1

      Libertarians ARE anarchists. Modern day American Libertarianism derives from the Boston school of anarchism.

      Isn't something that is "derived" from something else a different thing?

      --
      "Ignorance more frequently begets confidence than does knowledge"

      - Charles Darwin
    6. Re:Adam Smith supported copyrights and patents by Firethorn · · Score: 1

      as they seem to have no sense of their own history.

      And word use changes. Getting nitpicky like what you say would only confuse the message. I try to use words as they're commonly used. The fact remains that I've met 'libertarians' who were closer to anarchists or corporates.

      Today, Anarchists are those that want no government. Libertarians are more about limited government.

      You may find some branch of anarchism that fits your personal philosophy better than libertarianism does.

      Please, I'm too into hierarchy to be an anarchist.

      The main reason I'm libertarian is that I disagree with both the democrats and republicans too much. I'm mostly fiscally conservative(Balance the budget, stop wasteful spending!), socially liberal(legalize drugs, prostitution, gay marriage, let people get on with life).

      --
      I don't read AC A human right
    7. Re:Adam Smith supported copyrights and patents by DragonWriter · · Score: 1

      What he was, however, was a fighter against mercantilism and a supporter of free trade.

      He was certainly a fighter against mercantilism. Whether he was a supporter of "free trade" depends on what you mean by that. If you simply mean free of the particular kinds of regulation present in mercantilism, certainly. If you mean, free of government involvement in the marketplace entirely, this is far less true. He advocated particular suspicion of mercantile regulations proposed by merchants engaged in some particular area of trade (as opposed to other powerful interests, specifically landholders -- he was writing at a time before fee-simple, easily-marketable landholdings were the norm -- whose interests he saw aligned with the general public interst.)

    8. Re:Adam Smith supported copyrights and patents by Upsilonish · · Score: 1

      Humans are apes.

    9. Re:Adam Smith supported copyrights and patents by spun · · Score: 2

      The only so-called Anarchists that want "no government" are the crusty punk circle-A street kids, who aren't real anarchists.

      The rest of us know what anarchism really means. You are falling for statist propaganda. Try reading any modern anarchist author before telling anarchists what they are or are not.

      --
      - None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
    10. Re:Adam Smith supported copyrights and patents by spun · · Score: 1

      Thank you for helping me make my point. We are apes, and also derived from apes. Amazing how that works.

      --
      - None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
    11. Re:Adam Smith supported copyrights and patents by spun · · Score: 1

      You make an important point. Many arguments that state that landholders' interests must be aligned with the general public's interests do not take into account how easy it now is to simply pack up and move your ill-gotten gains away from the place you've just ruined.

      --
      - None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
  51. A Better Idea by jimbrooking · · Score: 1

    Ban commercials. That might help to wrest the U.S. government from its Corporate Overlords.

  52. Can't you use it against them? by Opportunist · · Score: 1

    I mean, I'm really no expert when it comes to TV broadcasts and video in general, but if commercials have a distinctive quality (i.e. louder sound), couldn't this quality be used to identify and avoid them? Like, cut them out when you're recording something? Or have your set allow you to change to another channel during the commercials and automatically switch you back when it's over?

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  53. Commercials are loud? by Legion303 · · Score: 1

    I've been muting commercials for the past 20 years. I had no idea they were still too loud.

  54. Looking at the actual documents... by wfolta · · Score: 3, Informative

    One of the OP links summarizes the law thus:

    "The new law will require them all to comply with standards approved by the Advanced Television Systems Committee. Those standards have, up to this point, been characterized as mere 'recommended practices'; once the President signs the CALM Act, those standards will be The Law."

    That article then links to "ATSC Recommended Practice: Techniques for Establishing and Maintaining Audio Loudness for Digital Television", which is Document A/85:2009, 4 November 2009. Lots of observations and experiments, and not having the time to read through in detail yet, I'm not sure if it will fix the problem or if it will give ammunition to the FCC to rap knuckles when they get complaints.

    Still, the good news is that the politicians aren't making their own standards up, but rather elevating a document done by people who understand the topic.

  55. Alarm sounds by Anonymous Coward · · Score: 0

    Another problem is commercials often use "alarm" or "bell" sounds that are normally used to notify you of important things, such as the sound of an alarm clock, a microwave timer, a fire alarm, a doorbell, etc. This just raises your stress level and adrenaline for nothing.

  56. laugh my arse off by troll+-1 · · Score: 0

    Two wars, wikileaks, domestic spying, housing market collapse, 15,000 unreported civilian casualties in Iraq, and a congress that passes a TV volume bill. Jeez, install a volume normalizer already. You don't need the government to do this.

  57. Re:'Free Market'? What on Earth? by Anonymous Coward · · Score: 1

    Smith made the same mistake Marx did. He assumed people WOULDN'T be greedy, selfish, self-absorbed bastards only concerned with elevating themselves and fuck everybody else. Both of their idealized systems require idealized people to make it work. A genuine free market is the same thing as the workers' paradise, an impossible, and naive, fantasy.

    “Virtue is more to be feared than vice, because its excesses are not subject to the regulation of conscience.”

    “As soon as the land of any country has all become private property, the landlords, like all other men, love to reap where they never sowed, and demand a rent even for its natural produce.”

    “People of the same trade seldom meet together, even for merriment and diversion, but the conversation ends in a conspiracy against the public, or in some contrivance to raise prices.”

    Heck, even his "invisible hand" quote could be seen as protectionist these days.

    “Every individual...generally, indeed, neither intends to promote the public interest, nor knows how much he is promoting it. By preferring the support of domestic to that of foreign industry he intends only his own security; and by directing that industry in such a manner as its produce may be of the greatest value, he intends only his own gain, and he is in this, as in many other cases, led by an invisible hand to promote an end which was no part of his intention.”

    Smith is best seen as a leading economist of his time, and not some idealist visionary.

  58. Peak vs Mean? by RevWaldo · · Score: 1

    Will the loudness of a particular ad be determined by...

    ...its peak loudness...
    "blah blah BLAH!! blah blah blah" = BLAH!!

    ...or its mean loudness...
    "blah blah BLAH!! blah blah blah" = BLAH

    If its the first one, it's all good. If it's the second, this could get ugly. (The specs are posted but tl;dr and I'm no audio engineer.)

    .

    1. Re:Peak vs Mean? by TheSync · · Score: 1

      The CALM Act references ATSC RP A/85, which in turn references ITU-R BS.1770, which is a loudness measure based on integrating audio power multiplied by a frequency weighting curve that weights higher frequencies more and lower frequencies less.

    2. Re:Peak vs Mean? by RevWaldo · · Score: 1

      I was thinking more about loudness over time rather than how the loudness is measured at any point. If my thirty second commercial consisted of two seconds of an airhorn blast cranked up to 11, followed by twenty-eight seconds of quiet, would that pass since the ad is, on average, pretty quiet?

      .

    3. Re:Peak vs Mean? by TheSync · · Score: 1

      The goal of ATSC A/85 is to maintain "long term loudness" levels.

      Generally, it is to keep the "anchor element" (typically speech, but might be the entire audio track for musical production) at a certain LKFS loudness measure as per long-term ITU-R BS. 1770 analysis.

      Quiet periods might be "gated" out of the long-term loudness measurement.

  59. Re:'Free Market'? What on Earth? by Anonymous Coward · · Score: 0

    The source would have to be able to have funding. About the only way I could think of that, is some combination of heavy handed product placement in exchange for cash from the manufacturer/merchant, and users paying to see the content. The former wouldn't produce enough, and the latter, is available in many cases - people still take the free-with-commercials option often enough.

    Google "Texaco Star Theater"

  60. Cillit Bang by ledow · · Score: 1

    For the UK customers, you will know this phenomenon by the Cillit Bang adverts... "HI! I'M BARRY SCOTT!" - which were taken off air and replaced with a much more mild (and British) advert with the same guy NOT having to shout his name at me, because the company image was going down the pan exactly because of the stupid advert being too loud and yelling.

    And the UK passed one of these rules years ago, I believe, and that was with only a year or two of stupidly loud adverts on some satellite channels.

    The British are used to yelling - I posted about that very thing only a day or two ago - but what we're not used to is being yelled at by someone who wants us to buy something. When that happens, it's almost inevitable that your sales will suffer.

  61. Information & The Free Market by KingAlanI · · Score: 1

    A free market in Adam Smith's conception thereof *does* require that full information be available to market participants. Imperfections in quality of information are thus a major impediment to realizing the better parts of his vision.
    These media guys are businessmen, not lunatics - they will listen to people voting with their wallets - if they can hear said people.

    --
    I listen to both RIAA and non-RIAA stuff if I like the music, tangential business/politics nonwithstanding.
  62. Free market already fixed the problem by SuperKendall · · Score: 1

    The "free market" did fix that problem. Commercials were so annoying that many DVR's introduced a 30 second skip. Also, the increased volume allowed some products to have an auto-skip feature that detected change in volume and automatically skip it...

    Your beloved "regulation" just killed this handy technical workaround. Thanks.

    Furthermore, the "free market" also came up with mutliple ways to watch commercial free, or reduced commercial TV. I hate commercials so some shows I buy (or rent) on iTunes. I also watch a number of things on Netflix streaming, also commercial free. And although I do not like Hulu, the commercials there seem much more subdued and far less in quantity than on TV.

    So basically the market has given us all this choice but you choose instead to screw with what can be broadcast. Today it's technical standards, tomorrow it's content mocking the president. Enjoy that world when we get there, because you asked for it.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:Free market already fixed the problem by scot4875 · · Score: 1

      Today it's technical standards, tomorrow it's content mocking the president

      You are aware, of course, that this is just a slippery slope argument?

      --Jeremy

      --
      Jesus was a liberal
  63. It's toast now by SuperKendall · · Score: 1

    The regulation is going to kill that since it partially relies on the jump in volume they are regulating away. Going to be much less reliable now.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:It's toast now by TheGratefulNet · · Score: 1

      it can also be the gap in volume and the change in noise floor.

      commercials will be using crappier audio. their systems will be noisier and their 'valleys' will always be narrower since they try to cram the most 'density' in that they can.

      you should still be able to code to this effect.

      not as easy to measure noise floor when they're yakking so much all the time, but audio analysis can still be used. also note that they are still 30 seconds in length and you can 'look over' what you think is a 30sec stretch and gain a lot from just that info, alone.

      --

      --
      "It is now safe to switch off your computer."
  64. 4k is actually a pretty good sample size by Firethorn · · Score: 1

    4k homes is actually a pretty good sample size; increasing it to 40k isn't going to give you 10X better results, especially if they're selecting the 4k properly.

    For example, in the presidential election - 1.5k people equates to a margin of error of plus or minus 2.5%.

    The 4k homes? Around a 1.5% margin of error at a 95% confidence level. 40k homes would get you a .5% margin at that 95% confidence level.

    Still, you might be right - consider digital cable, with the 'average' home getting over a hundred channels. While a 1.5% error rate is fine for somebody getting around a dozen channels, 1.5% is probably too coarse a measurement to even detect some of the least popular non-pay per view channels, as in the viewership is less than the margin of error.

    Then again, you're not really looking at 4k homes out of 105M, you're looking at, daily, 192k 'viewing slots', out of 2.5B possible. That would get you down to even more accurate results, when you figure in the log aspect.

    --
    I don't read AC A human right
    1. Re:4k is actually a pretty good sample size by commodore64_love · · Score: 1

      >>>4k homes is actually a pretty good sample size

      It's only 4000/210 == 19 homes per city/market. It seems very inadequate that a 19-home sample could be statistically relevant. Plus from what I've read via B&C, the Nielsen company routinely fails to monitor suburb or rural homes. The sampling is focused on city residents which of course skews the reports.

      An increase to 190 homes per market seems logical to me, and given how cheap these devices have become (compared to what they were in the 60s or 70s), not a significant cost for better accuracy.

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
    2. Re:4k is actually a pretty good sample size by Firethorn · · Score: 1

      It seems very inadequate that a 19-home sample could be statistically relevant.

      It's not a 19 home sample per market because Nielsen measures viewers of a show/network, not a channel. If the channel wants better local information it can pay for the sample itself. We're looking at popularity level for the POTUS, not his popularity in podunk, USA.

      There's not a lot of television stations out there today that aren't a part of a national network.

      Now, you have a point abouth the suburban/rural homes, if that's true. You also have a point about the granularity, but I don't think that would make all that much difference to the big companies running national ads.

      --
      I don't read AC A human right
    3. Re:4k is actually a pretty good sample size by commodore64_love · · Score: 1

      Well a LOT of people have complained that Nielsen's measurements are inadequate, including national networks like NBC and WB (now CW).

      So if you don't want to listen to me, that's cool. Listen to them instead. They are clearly unhappy with the poor sampling Nielsen provides, and have started testing new companies with better tracking of TV viewers.

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
  65. Great! Now here's another idea. by KingAlanI · · Score: 1

    Can Congress also tell the RIAA to cool it with the loudness war?
    it's especially jarring when one's collection shuffles between modern-mainstream and other material.
    Hmm, I ought to check some more waveforms for indie stuff to see if they brickwall at all or as much.

    Classic stuff, even classic loud stuff (like Zeppelin), didn't need it anyway. :)

    --
    I listen to both RIAA and non-RIAA stuff if I like the music, tangential business/politics nonwithstanding.
  66. Not a huge priority, but... by KingAlanI · · Score: 1

    Yeah, not a *huge* priority for this country, but I suppose it makes sense to fix small obvious stuff like this while the arguing over big complex issues continues.

    --
    I listen to both RIAA and non-RIAA stuff if I like the music, tangential business/politics nonwithstanding.
  67. You know it's over... by MindlessAutomata · · Score: 1

    ...when, in a world of people starving, being butchered, being sent to jail for doing the right thing... ...that people think that loud commercials are oppression.

    1. Re:You know it's over... by bluie- · · Score: 1

      Well, it's not the only bill introduced, just the only thing that can actually pass these days!

      --
      life is a tragedy to those who feel, and a comedy to those who think
    2. Re:You know it's over... by kgwilliam · · Score: 1

      1. Nobody called it oppression. I think this is just a dramatic word you added to try and draw attention to your post. 2. WTH does "being butchered" even mean? 3. People have been starving and going to jail for doing the right thing since the beginning of time. These are not easy problems to fix and they will likely continue for a long, long time. Sure, problems such as people starving and giong to jail are being worked on all the time. Do we make progress on those issues? Sure. Are there also setbacks? Of course. But are you suggesting that we drop everything and not try to fix any problem at all until those issues are completely resolved?

  68. Re:'Free Market'? What on Earth? by Firethorn · · Score: 1

    Seems to me that if anyone is still paying to watch tv with loud commercials, it's because it's worth it to them.

    Agreed. Me, I don't watch live TV anymore because I value my time higher than the $20 or so for netflix vs the inconvience of live TV - of which commercials vie with not being able to pause or watch on my schedule. Plus, many of the shows I like are only on cable - but netflix is a LOT cheaper than the $100/month and needing a DVR that cable would require.

    I understand that HULU has more recent TV shows, but because of the ads and the 'until recently' limited back catalog(which you have to pay a fee to get, and just like cable, still get ads), I'm sticking with netflix. Haven't exhausted my queue yet, so it's not a big deal.

    --
    I don't read AC A human right
  69. I'm a socialist... by mdm-adph · · Score: 1

    ...but even I think this is stupid.

    --
    It is by my will alone my thoughts acquire motion; it is by the juice of the coffee bean that the thoughts acquire speed
  70. Re:'Free Market'? What on Earth? by ByOhTek · · Score: 1

    It might have worked then, but would it still be viable today? That's a reference well over half a century old.

    --
    Self proclaimed typo king, and inventor of the bear destroying coffee table (patent not pending).
  71. Unintended consequences... by Danathar · · Score: 1

    One thing that will come out of this is it will impact the ability of programs that capture TV shows and automatically edit out commercials based on different sound levels from the main show. Now that the whole darn thing is normalized how will it know when to edit them out?

    Looks like a lot of people using programs that do this will have to get the ole video editor out to hand edit commercials until some other way is found to automatically detect and edit out commercials.

    1. Re:Unintended consequences... by Viewsonic · · Score: 1

      The software notices skips in the video, not from the audio level.

    2. Re:Unintended consequences... by Danathar · · Score: 1

      not always. There is not a black frame in between commercial breaks. I've seen lots of instances where they go directly from one frame of the show to commercial and back. How is any program to tell?

    3. Re:Unintended consequences... by CyberDragon777 · · Score: 1

      Here in Hungary the channel logos disappear during commercials.

      --
      We both said a lot of things that you are going to regret.
  72. Natural scientists do this too-abstraction central by KingAlanI · · Score: 2

    Natural scientists do this too sometimes - abstraction central. Ever hear of the physicist whose mind works in a frictionless vacuum, for instance? (obligatory XKCD: http://xkcd.com/669/)

    I did call out an econ professor one quarter on all the abstractions; his response was to the extent that they're necessary to make any progress in thinking about the problem, rather than get bogged down in detail calculations (one quote went along these lines was "I've seen everyone form freshman undergrads to PhD's have their research bog down because their project scope had too many details")

    --
    I listen to both RIAA and non-RIAA stuff if I like the music, tangential business/politics nonwithstanding.
  73. Re:'Free Market'? What on Earth? by Attila+Dimedici · · Score: 1

    That's only true if one considers the programs to be fungible. Personally, anyone who tries to tell me "If you don't like the loud commercials during Big Bang Theory, then go watch the Jersey shore instead. Those commercials are quiet" is not only missing the point, but deserves to be kicked in the groin.

    No, the answer is not to go watch the Jersey shore instead (at least if you are referring to the TV show), the answer is, that if there is no TV show that does not play commercials unreasonably loud that you wish to watch, don't watch TV at all. However, in general, people do not stop watching TV because the commercials are too loud, they just put up with it and complain.
    It does not matter if TV programs are fungible, if you find the ads on the programs you would like to watch to be objectionably (for whatever reason) don't watch the shows. Then contact your local station and tell them why you are no longer watching their shows. If one person does this, it will make little or no difference, if all of the people who have complained to their legislators about this had taken my suggested action instead, the problem would already be fixed, but you have to be willing to stop watching.

    --
    The truth is that all men having power ought to be mistrusted. James Madison
  74. Eh? by carrier+lost · · Score: 1

    Wait.

    There's someone out there NOT skipping commercials?

    1. Re:Eh? by Lilith's+Heart-shape · · Score: 1

      The population of the USA is over 300 million. There are bound to be a few demon-ridden idiots who insist on watching commercials. There's also a sufficiently large population of masochists to ensured the continued survival of Christianity in the US.

    2. Re:Eh? by carrier+lost · · Score: 1

      There are bound to be a few demon-ridden idiots who insist on watching commercials. There's also a sufficiently large population of masochists to ensured the continued survival of Christianity in the US.

      So... commercials are a self-imposed hell full of idiot demons?

      By jove, I think you've got something!

  75. Product differentiation by KingAlanI · · Score: 1

    Product differentiation does interfere with a perfectly comeptitive market's concept of a uniform product, yes. (And congrats on the Big Bang Theory shoutout - that show is consistently hillarious, and I've purposely avoided the trashiness of "Jersey Shore")

    --
    I listen to both RIAA and non-RIAA stuff if I like the music, tangential business/politics nonwithstanding.
  76. The free market at work by jabberw0k · · Score: 1

    As the price -- or perceived price -- of television rose from zero to something like fifty dollars a month in this age were everyone "has to" have cable or satellite, market penetration has fallen.

    Say what you like about society or the declining quality of shows, but the fact is that as the price rose, demand fell.

    Adam Smith is giggling.

  77. Odd to enforce, but useful by Firethorn · · Score: 1

    This is measure of relative change which is kinda odd to enforce.

    Well, look at it this way - you play the regular program at a lower level than you absolutely have to. Great, good sound range and all that, right? Well - people respond and 'levelize' their own TV by turning up the volume.

    Then the commercial comes on and they turn it to the max. Before I shut my TV down, I was getting moments where the commercial was physically painful while I dived for the mute button on the remote.

    When I was a kid I remember needing to be in the room watching the TV to hear the audio for the cartoon clearly. If there was a commercial on I could be in the bathroom and still hear it.

    As for expensive equipment - I remember TVs from back in the '90s that boasted automatic commercial detection and volume control. I had a set of cassette player that would detect the rise in volume and chop it down(presumably to save my hearing) - only problem was that my headphones were quieter per watt than they assumed, so the level was uselessly quiet. The tech shouldn't be that expensive.

    Just require the average level of programs and ads to be measured, and adjust the ad to match - quiet program, quiet ad. loud program, loud ad.

    --
    I don't read AC A human right
  78. Re:'Free Market'? What on Earth? by spidercoz · · Score: 1

    Smith is best seen as a leading economist of his time, and not some idealist visionary.

    Depends who you talk to. I've known capitalist sycophants who think he was Jesus and Buddha all mushed together.

    --
    "I disapprove of what you say, but I will defend to the death your right to say it." - Evelyn Beatrice Hall, re Voltaire
  79. TV volume balancing does NOT work. by Viewsonic · · Score: 1

    "Many TVs have features that allow you to level out the sound from programming"

    Have you tried using any of them? I have it on two of my TVs, and I even bought a device specifically for this. It doesn't work! At all! It might make some of the volume a little more quiet, but the overall effect is still Billy Mays screaming at the top of his lungs waking you up.

    This will basically make that a thing of the past, thankfully.

  80. or within by nimbius · · Score: 1

    20 minutes and a normalizing filter from the music shop, i can notice the difference now.

    --
    Good people go to bed earlier.
  81. Commercials? by LoudMusic · · Score: 1

    Commercials? Am I saying that right? What is a "commercials"? My TV doesn't show me one of those.

    --
    No sig for you. YOU GET NO SIG!
  82. Re:'Free Market'? What on Earth? by Anonymous Coward · · Score: 0

    Epic fail. Adam Smith understood quite well all the things you're discussing. In fact, his writings about free markets were crafted to encourage Europeans to adopt regulation schemes to wrest control of various goods from an existing monopolistic system.

    From http://en.wikipedia.org/wiki/The_Wealth_of_Nations

    Ideally, he saw economics as characterized by small local economies interacting with each other and guided by the enlightened self-interest of individuals. This was a reaction against the practices of early transnational corporations (for example: the British East India Company and Muscovy Company), which were mostly unresponsive to local affairs and stewardship of resources. Though the argument is frequently, and incorrectly, used to justify free-trade policies, The Wealth of Nations was a rebuttal to the scale and effects of chartered monopoly.

  83. Gridlock == Good by Anonymous Coward · · Score: 0

    I'm not sure what if anything is going to be accomplished.

    Which is exactly the way it's supposed to be.

    Chances are if only one party wants do to something it'll be bad for the plebs.
    Of course, chances are if both parties want to do something it'll be even worse for the plebs...

    The legislative branch has become increasingly reliant on the judicial branch to clean up their shit.
    It would be better if they stopped passing insane laws for a while and stuck to nice "feel good" measures like the one mentioned in TFA.

  84. Re:Natural scientists do this too-abstraction cent by RobertLTux · · Score: 2

    and in AC/DC circuits the difference between ideal values and actual values can get folks killed

    --
    Any person using FTFY or editing my postings agrees to a US$50.00 charge
  85. Re:'Free Market'? What on Earth? by spidercoz · · Score: 1

    Yeah. Ideally. I think I said that. He also overestimated the "enlightened" portion of the enlightened self-interest factor.

    --
    "I disapprove of what you say, but I will defend to the death your right to say it." - Evelyn Beatrice Hall, re Voltaire
  86. Re:'Free Market'? What on Earth? by clarkkent09 · · Score: 1

    Talk about missing the point. Free market capitalism assumes people WOULD be "greedy, selfish, self-absorbed bastards only concerned with elevating themselves and fuck everybody else." and that's ok because the only way they can satisfy that greed and selfishnes is by providing something in return, at least in a society with the rule of law which is required for capitalism to work. The only alternative to let people act in their own self-interest is to force them physically to act in some other way, i.e the way someone else (those in power) think they should act, which not only deprives them of liberty (see gulags) but also tends to produce economic disasters (see famines in almost all socialist economies).

    Obligatory note for idiots who think that what I'm talking about is not socialism but communism: Socialism is an economic system in which the government owns the means of production. It has only ever been implemented in communist countries.

    --
    Negative moral value of force outweighs the positive value of good intentions.
  87. Re:'Free Market'? What on Earth? by Reziac · · Score: 1

    This entire discussion forgets that neither commercials nor content is the product. YOUR EYEBALLS are the product, which the "content providers" SELL TO the advertisers. They are NOT in the business of bringing you anything; they're in the business of harvesting and selling your attention.

    --
    ~REZ~ #43301. Who'd fake being me anyway?
  88. Re:'Free Market'? What on Earth? by Solandri · · Score: 1

    Smith made the same mistake Marx did. He assumed people WOULDN'T be greedy, selfish, self-absorbed bastards only concerned with elevating themselves and fuck everybody else.

    Actually, that's exactly what he assumes. The free market (usually) works precisely because people are greedy, selfish, self-absorbed bastards only concerned with elevating themselves and f*ck everybody else. It just so happens that in most cases, having individuals act that way results in the best possible outcome not just for the individual for everyone overall, so long as everyone is acting that way.

    Where the free market fails is in a subset of cases where this isn't true - where individuals acting in their own best interests doesn't result in the best possible outcome for the whole. Cases like the prisoner's dilemma and the tragedy of the commons. Like most things in life, there are times when free market philosophy works, and times when it doesn't. Too many people see a few successes and assume it always works, or see a few failures and assume it never works. The more discerning individual will try to distinguish between the cases where it does and doesn't work, so as to better predict such cases in the future. That way you can regulate the cases where it doesn't work to avoid it being exploited, while leaving cases where it does work regulation-free to derive the full benefit from it.

  89. Re:'Free Market'? What on Earth? by clarkkent09 · · Score: 1

    because people would go to a source without that commercial or without any commercials at all
     
    They can: they can pay for channels without commercials. Oh, you expect free market to provide magic option as well: people who spend their own money to make television programs without any source of income at all?

    --
    Negative moral value of force outweighs the positive value of good intentions.
  90. Re:'Free Market'? What on Earth? by paeanblack · · Score: 1

    Government regulation was the only way to combat this.

    Yeah, but this is a case of BAD regulation. Yes, it solves a problem that many people want solved, but it does so in the wrong way.

    The better solution is that all commercials be broadcast with sidechannel metadata that identifies the type of content and the sender. Any content that is subject to truth-in-advertising free speech restrictions should be properly tagged so we know it is an advertisement. This would also let us loosen the free-speech restrictions that are in place.

    This method lets the consumers DECIDE how they want to deal with commercials. Previously, the broadcasters had the choice. Now nobody does.

  91. Re:'Free Market'? What on Earth? by iamthelaw · · Score: 1

    Why would you think that? Even in a libertarian utopia you wouldn't always get what you want -- you get what the market can provide. You can express preferences; but in the end, TV would have loud ads because people value the programming more than they hate the loud ads.

    As for copyrights and patents, without them, the current television model gets harder to envision, so it's hard to make a direct comparison. But given that copyrights exist, you would expect that commercial-free sources of original programming would start to appear, offering network-like television on a premium basis, and other alternate media sources offering additional options on the internet, as well as home devices designed to circumvent the ads themselves.

    There's a part of me that is pissed off at politicians for wasting time with this crap, but a much larger part that is happy they are doing this instead of fucking up more important things with unnecessary regulation.

  92. Again let me take a wiiiild guess by ThatsNotPudding · · Score: 1

    Political ads will be exempt as 'free speech', right?

  93. Libertarians != Anarchists by clarkkent09 · · Score: 1

    Adam Smith believed that government regulations were absolutely vital to the functioning of a free market, that government should grant copyrights and patents, enforce contract law, build roads and infrastructure, ....Adam Smith WAS NOT a libertarian.
     
    Your conclusion does not follow from what you said before it. All libertarians don't agree on everything but in general most will agree that the government should grant copyrights and patents, enforce contract law (and laws in general) and more or less build roads and infrastructure (where it is impossible or hopelessly impractical for private sector to do the same). Those things are a tiny fraction of what the government does though. Adam Smith wouldn't like any of the entitlements (70%) of the budget, he wouldn't like the myriad of inane legislation such as regulating the sound of commercials, he wouldn't like the US tax code (all 6 million words of it) one bit, he wouldn't approve of ridiculous amount of health and safety and other business regulations lobbied for by the big businesses in order to present an artificial barrier to entry for small businesses, he would abolish the FDA, and he wouldn't nationalize the health care or regulate the Internet. So, no, Adam Smith would not support everything the government is doing in the economic sphere.

    --
    Negative moral value of force outweighs the positive value of good intentions.
  94. People still watch commercials? by bgfay · · Score: 1

    Wow, I can't remember the last time I watched much of anything live on television. The price I pay for commercial free television is that I wait until it's over before starting the TiVo. Even my parents don't watch commercials anymore, they flip through the rest of the channels until their show is back on. It amazes me that companies still pay the price for commercial spots. They must still work, but it's hard to imagine. It's also hard to imagine that 1/2 hour show is shorter than 20 minutes long. When will businesses learn that when they make their practices onerous, people find a way around. Too many commercials leads to TiVo. Too high a price for music leads to bittorrent. And so on.

    Oh well.

    --
    Yeah, I'm as old as my UID would suggest.
  95. The country is bankrupt, fighting 2 wars by greybush · · Score: 1

    and this is what the government is worried about. WTF? Congress can't pass an important piece of legislature to save itself, but hey now we won't have to press the 'mute' button anymore during commercials?! Does anyone watch commericals let alone listen to them?

  96. Can't wait for it on google ads!!! (not off topic) by Anonymous Coward · · Score: 0

    Google's video ads are the bane of my TV watching experience - no I don't want a magicjack, especially if you shout at me and my whole house! I have complained often to Dish Network (who uses Google to sell ads) and Google, but no actual results. Once they stop that crap (or I get to join the class action), about the only complaint I will have is not having HD ads and not somehow fitting the ad as an overlay for CNBC (a bit excessive as a wish). Google Ads are cool an democratizing though so hopefully they fix it. How else would you get to see so many gun ads and strange internet upstarts.

  97. Some quotes from Wealth of Nations by spun · · Score: 3, Insightful

    Your title doesn't follow from your body text.

    Please, when you claim to know what Adam Smith would or wouldn't like, back it up with a quote from him, okay? Otherwise, you are just making shit up. You are flat out WRONG about him, and I KNOW you have not read Wealth of Nations. If you had, and you had understood and remembered any of it, you wouldn't be making the claims you are.

    Let me pass on some choice quotes for your edification.

    As soon as the land of any country has all become private property, the landlords, like all other men, love to reap where they never sowed, and demand a rent even for its natural produce.
    -Book I, Chapter VI, pg.60

    We rarely hear, it has been said, of the combinations of masters, though frequently of those of the workman. But whoever imagines, upon this account, that masters rarely combine, is as ignorant of the world as of the subject.
    -Book I, Chapter VIII, pg.80

    No society can surely be flourishing and happy, of which the greater part of the members are poor and miserable. It is but equity, besides, that they who feed, cloath and lodge the whole body of the people, should have such a share of the produce of their own labour as to be themselves tolerably well fed, cloathed and lodged.
    -Book I, Chapter VIII, pg.94

    Our merchants and master-manufacturers complain much of the bad effects of high wages in raising the price, and thereby lessening the sale of their goods both at home and abroad. They say nothing concerning the bad effects of high profits. They are silent with regard to the pernicious effects of their own gains. They complain only of those of other people.
    -Book I, Chapter IX, pg.117

    Whenever the legislature attempts to regulate the differences between masters and their workman,its counsellors are always the masters. When the regulation, therefore, is in favor of the workmen, it is always just and equitable; but it is sometimes otherwise when in favor of the masters.
    -Book I, Chapter x, Part II, pg.168

    With the greater part of rich people, the chief enjoyment of riches consists in the parade of riches, which in their eye is never so complete as when they appear to possess those decisive marks of opulence which nobody can possess but themselves.
    -Book I, Chapter XI, Part II, pg.202

    Wherever there is great property, there is great inequality.
    -Book V, Chapter I, Part II, pg.770

    The tolls for the maintenance of a high road, cannot with any safety be made the property of private persons.
    -Book V, Chapter I, Part III, Article I, pg.786

    The education of the common people requires, perhaps, in a civilized and commercial society, the attention of the public more then that of people of some rank and fortune.
    -Book V, Chapter I, Part III, pg.845

    For a very small expence the public can facilitate, can encourage, and can even impose upon almost the whole body of the people, the necessity of acquiring those most essential parts of education.
    -Book V, Chapter I, Part III, Article II, p.847

    The subjects of every state ought to contribute towards the support of the government, as nearly as possible, in proportion to their respective abilities, that is, in proportion to the revenue which they respectively enjoy under the protection of the state.
    -Book V, Chapter II, Part II, pg.892

    It is not very unreasonable that the rich should contribute to the public expence, not only in proportion to their revenue, but something more than in that proportion.
    -Book V, Chapter II, Part II, Article I, pg.911

    Every tax, however, is to the person who pays it a badge, not of slavery but of liberty. It denotes that he is a subject to government, indeed, but that, as he has some property, he cannot himself be the property of a master.
    -Book V, Chapter II, Part II, pg.927

    Wow. Looks like the real Adam Smith disagrees with your imaginary Adam Smith in a great many particulars.

    --
    - None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
    1. Re:Some quotes from Wealth of Nations by Anonymous Coward · · Score: 0

      Nice ass-kicking, spun! Glad someone is fighting the good fight against these idiots.

    2. Re:Some quotes from Wealth of Nations by spun · · Score: 2

      I'm coming to realize not all libertarians are idiots. And no matter how mad they idiots make me, I've got to stop acting out in my writing. It's not helping, except maybe to give myself and others that agree with me the kind of nasty hearted thrill that I have come to recognize as the seeds of evil.

      I'm really, really trying to remain civil, and it's not easy for me, so if anyone sees me being an ass, please remind me that I said I don't want to do that. Shit is too fucking serious these days to play childish games that I know don't help.

      --
      - None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
    3. Re:Some quotes from Wealth of Nations by clarkkent09 · · Score: 1

      Wow, people like you are really not worth arguing with, but what the hell. Let me give you a hint: arguing does not consist of googling and copy-and-pasting quotes. Let me repeat my point again because apparently repetition sometimes works with morons who don't get it the first time:

      This is what you said in a nutshell:

      Adam Smith was in favor of Government doing certain functions: enforcing laws and building roads are the ones you mention. In your quotes there are couple more: collecting taxes with perhaps some degree of progressive taxation, providing basic education etc.

      Let me repeat my point again so you get it:

      If you read any of the libertarian economists and authors, from Friedman to Hayek to even Mises, you will not find anything that disagrees with the idea that government has important functions to perform, and in fact they list the very same ones above. You apparently cannot understand a simple point: you cannot have liberty for everyone (the main goal of libertarians) without impartial laws and the enforcement of the same and the only way so far found to do that is through the government. In your little black and white world you seem to think that every time you say that the existence of government has some useful purpose, you score a point against libertarians. You don't.

      Here is a nice breakdown of the functions of the government libertarians would keep and which ones they would toss (I would recommend Friedman's books Free to Choose and Capitalism and Freedom but I think a video is more appropriate in your case): http://www.youtube.com/watch?v=0PaN9M4WwHw

      Please read my post again and then tell me what part of it is not correct. I am not going to go through your quotes but let me just say that most of them either confirm what I said or are irrelevant. A society built on principles described in the Wealth Of Nations (no, you don't know that I haven't read it but I know that you haven't) would essentially have a laissez-faire capitalist free-market economy, a far cry from the mixed economy we have in the US.

      --
      Negative moral value of force outweighs the positive value of good intentions.
    4. Re:Some quotes from Wealth of Nations by spun · · Score: 1

      A society built on principles described in the Wealth Of Nations (no, you don't know that I haven't read it but I know that you haven't) would essentially have a laissez-faire capitalist free-market economy, a far cry from the mixed economy we have in the US.

      What is presented without evidence can be dismissed without evidence.

      --
      - None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
  98. Re:'Free Market'? What on Earth? by Locke2005 · · Score: 1

    You want to watch The Office on NBC.com? Well, you have to sit through a particular commercial. You can't switch to another better, quieter, more appealing commercial.

    My observation is that no matter how many times they force me to sit through Stay Free Maxipads or Midol ads, the probability my buying these products does not increase at all from it's base value of zero. It would be in the advertisers best interest to let me choose commercials for products I actually have some interest in, which can be done on the 'net. I tend to shy away from products and women that appear to be trying too hard to sell themselves... if there were any real value there, they could afford to be subtle.

    --
    I've abandoned my search for truth; now I'm just looking for some useful delusions.
  99. Yo! by Locke2005 · · Score: 1

    I've got your TechKnob right here!

    --
    I've abandoned my search for truth; now I'm just looking for some useful delusions.
  100. Re:'Free Market'? What on Earth? by booyabazooka · · Score: 1

    In that case, it's just the consumer who's getting screwed over by this legislation, then.

  101. Re:'Free Market'? What on Earth? by spidercoz · · Score: 0

    And if that society has both broken capitalism and rule of law, what then? You get what we have now. Merry Christmas.

    --
    "I disapprove of what you say, but I will defend to the death your right to say it." - Evelyn Beatrice Hall, re Voltaire
  102. congress by Anonymous Coward · · Score: 0

    Hmm, There is a 9 year war going on, Were trillions in debt and the economy is in the toliet,
    but congress has time to make sure my TV audio is not to loud..

  103. The internet by fadethepolice · · Score: 1

    Does this apply to websites that show commercials on the internet because they are getting absolutely horrible

  104. It *was* free market by Anonymous Coward · · Score: 0

    You failed to understand who the broadcaster's customers REALLY are: THE ADVERTISERS! Of COURSE the advertisers ads were impossible to miss.

  105. Re:'Free Market'? What on Earth? by spidercoz · · Score: 1

    Then there's the American way to fail, deregulate systems that work so they can be exploited and regulate systems that don't work so they can be exploited more. Smith was an optimist.

    --
    "I disapprove of what you say, but I will defend to the death your right to say it." - Evelyn Beatrice Hall, re Voltaire
  106. They do have the right to regulate usage by wiredog · · Score: 1

    of the commons known as commercial broadcasting. That's the entire basis of the FCC.

  107. Alright. by unity100 · · Score: 1

    ALL tv stations show loud commercials. or, 90% of stations show loud commercials. it becomes de facto reality of the market, and all stations start showing them. just like how it happens with all 'industry standard practices' in all sectors all the time.

    what are you going to do ?

  108. Problem by Actually,+I+do+RTFA · · Score: 1

    IIRC, wasn't average volume level how some DVRs were able to auto-skip commercials?

    --
    Your ad here. Ask me how!
  109. Re:'Free Market'? What on Earth? by h4rr4r · · Score: 1

    Which is what netflix changes. You are the customer, the shows are the product. This is the same approach HBO took at one time, they might still I have not had cable in a long time.

  110. TV viewers are not customers. by Lilith's+Heart-shape · · Score: 1

    I've noticed that nobody has addressed the fact that TV viewers are not customers of the TV networks they watch. Instead, a TV viewer is a product that the network sells to advertisers. The TV shows are not products, but bait.

  111. Of course by SuperKendall · · Score: 1

    You are aware, of course, that this is just a slippery slope argument?

    *Just* a slippery slope argument?

    Are you aware that as the slippery slope is a kind of path of least resistance, if one of the stronger arguments to make if the effects are negative because it's pointing out a problem that is likely to actually occur.

    Oh, probably not the president thing. But when you create a framework dictating content, it's very easy indeed to adorn that with whatever restrictions come along later that might seem harmless by themselves, but tend to snowball. Regulations exist because regulators make them, but the regulators do not go away when the regulation is done... they sit, thinking of new ways to enhance said regulations, with the voices of lobbyists closest to hand as to what to add. It's kind of what they do.

    Basically I don't care because I abandoned the world of broadcast TV some time ago, but I'm pretty sure the same people crying out in favor of these regulations will be crying foul at the way they are used later, and they should remember they are the cause of them.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  112. Nope, gone by SuperKendall · · Score: 1

    commercials will be using crappier audio.

    Yes, but...

    their 'valleys' will always be narrower since they try to cram the most 'density' in that they can.

    That's what the regulation forbids. That's a lot of what makes them seem louder in the first place - if the regulation isn't banning this then it's not doing anything.

    I just am not sure the automatic detection will be nearly as reliable after this.

    Although one thing I've noticed in OTA HD feeds is that commercials mostly drop to a lower resolution, perhaps it's all the time and you can just trigger on that.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  113. Not quite. by Lilith's+Heart-shape · · Score: 1

    Commercials are a self-imposed hell full of idiots afflicted by demons of their own imagining. I call them "demon-ridden" the same way I'd call a dog with a flea problem "flea-ridden".

  114. Mass ignorance by sir1real · · Score: 1

    In general commercials are not louder than program content, although often times they are noisier. Some commercials seem louder because the audio is more compressed and maintain more consistent levels where as program content has much wider range with many lulls in the audio. Also, when your program gets loud you tend to be more psychologically receptive to it compared to commercials which are generally unwelcome no matter how loud they are. In those cases where a commercial really is too loud it's almost always a mistake. These mistakes have become somewhat more prevalent in recent years due to more prevalent file based delivery where ingest operators have little to no control over audio levels when commercial files get loaded on to the playout server. Still, it's largely a non-existent problem. Government regulation will only cause a huge waste of time and money to correct minor fluctuations in audio levels and potentially decrease audio quality due to excess sound processing.

  115. What a Waste of Time by Anonymous Coward · · Score: 0

    They should have spent their energy getting rid of the FCC insteading dictating the volume of speach.

  116. Re:'Free Market'? What on Earth? by Reziac · · Score: 1

    Yep... until 3rd party advertising enters the picture.

    --
    ~REZ~ #43301. Who'd fake being me anyway?
  117. Re:'Free Market'? What on Earth? by h4rr4r · · Score: 1

    Which is when I cancel the subscription.

  118. Re:'Free Market'? What on Earth? by msobkow · · Score: 1

    Of course you have a choice: download/pirate or watch on a PVR. Anyone watching a raw TV feed nowadays is not keeping up with the technology.

    --
    I do not fail; I succeed at finding out what does not work.
  119. Re:Natural scientists do this too-abstraction cent by Anonymous Coward · · Score: 0

    While what you said is technically correct, it misses the mark. The difference between ideal values and actual values in *anything*, from software to circuitry to chemical compound use rates to nuclear decay rates, can result in getting folks killed.

  120. The're using a commons by sjames · · Score: 1

    There is a lot of talk here of free markets and such, but a very big fact is being left out here.

    They are using a commons and are obligated to use it courteously and in the public interest. They're not shouting in their private stores, they're shouting in the public library and the librarian has every right to tell them to whisper or leave.

    Put in simple terms, if they're just going to jam the airwaves with Billy Mays shouting at us from beyond the grave, why shouldn't we tell them to just shut up so we can have a few more useful WiFi channels?

    The cable companies are no exception. They run their cables through a public right of way. The public (as a whole) is not in any way obligated to allow that.

    The public has every right to tell them just how polite they must be and how much time they may spend on commercials, it's our spectrum and right of ways that we allow them to use.