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Apple Deemed Top of Movie Product Placement Charts
adeelarshad82 writes "Apple was deemed top of the product placement charts last week after getting its computers, iPads, iPods and other items featured in 30 percent of the top movies at the U.S. box office in 2010. Apple had roles in movies last year ranging from 'Kick Ass' to 'The Other Guys' and 'Toy Story 3.' The strategy is obviously not a new one for Apple; they've had successful product placements in a number of TV Shows and movies over the last three decades like 'Star Trek IV,' 'Batman & Robin' and 'Dexter.'"
Really. Take your stuff for the lesser-brain-evolved people from my screen. If I want to watch a commercial for an overpriced product that will make sure I'm in a vendorlock I go to youtube and watch that commercial. Funny enough, I never had the wish to do so. So take your shitty commercials for your shitty products out of my great movies. *wow that feels good, I guess it was bothering me.*
Better than slashdot.
I knew I had a good reason for not seeing any of those movies. At least the tobacco doesn't rule the product placement business anymore.
Apple denies doing product placement. That's for companies like Microsoft and HP to force their unwanted wares onto screens. Example Clip
They can't spend two minutes without some scientist in front of their MBP or some big ass Mac display.
Disclosure: posted from an iPad...
I dont buy Hollidud crappy products anyway so why would I be tempted to buy anything that tries to advertise itself as 'kool' because its in that product?
It's nice to see Dexter mentioned here. Season five was awesome and I hope they keep the pacing similar for season six. Lumen was one of the better leading ladies for Dexter... I hope she sticks around.
What any of this has to do with Apple doesn't matter. Good companies will continue to do product placement and stop doing commercials that suck, focus on commercials that are awesome, but not too strong for repeated play.
The good thing about Apple's placement in Dexter is it's so basic and it's a part of his routine. I think it adds to Apple's target market because Dexter isn't a nerdy hipster... he's nerdy but he's a fucking serial killer that doesn't care too much about fashion or stupid musical groups, or his state of social presentation. He's fucking cool and he doesn't really give a shit about that stuff. I think that helps Apple to connect with a new audience.
The dangers of knowledge trigger emotional distress in human beings.
More correctly he was sued for not sharing his profit with studio while working for them
They beat Cisco and all their phone placement?
I went to eat some animal crackers and the box said, "Do not eat if seal is broken." I opened the box and sure enough..
Im getting a Pear
At first i thought it was a clever little play on tech, because the studio execs wanted to avoid trademark infringement, but theres actually marketing for Pear
Before clicking on the link I suspected the parent post was total nonsense, but yes slashdot, to save your blushes I went and checked it out anyway.
I said "a fiver says this is either a rick roll or a goatse, the story comment just reeks of a teenage urban legend and he has a 7 digit UID that starts with a 2, there is no way this is legit"
So, if you like huge assholes or are a fan of prolapsed rectums, by all means click on the disguised link.
Apple's product placement has gotten out of hand in recent years. Everywhere in coffee shops, airports, college campuses, and libraries you see the glowing Apple logo. The shareholders should really ask tough questions why Apple is wasting so much money paying these people to use their products.
The worst example of product placement is probably at the malls. They have this giant space allocated for the sole purpose of flaunting the shining logo filled to the brim with Apple-only computer gear. Yes, the Apple store is the mother of all product placements. And these stores are full of people who are paid by the company to stand there and fiddle with MacBooks and iPads.
Dell, Gateway and HP would never do something like this. They're ethical when it comes to clean competition.
DOJ needs to investigate.
I am amazed by these fluff articles that are based on facts by apple fan boys. Iron man 2 featured android devices exclusivly. Yes they "look" like iphones and ipads but they are not. Nor are h alf the products these people think are them in films. Also... classicaly, the nokia branded phones have been featured in more films that any other. Especially the communicator series but never any articles on that... only when they think its apple does it matter.
Here is the original article by brandchannel in case you are interested in seeing the rest. I thought I would be, but after skimming it I changed my mind.
Honerable mention to Blade 3, wich not only showed an ipod every 3 minutes; it actuly stoped for 10 minutes for one protagonist to show another how to use the itunes website to download music.
As the summary points out, Apple has been doing this a lot. It seems every other movie I see has a Mac in it somewhere. Funny how rarely, in comparison, we see a computer running Windows on the silver screen.
For the most part I don't care what product placement bollocks they various parties get up to: they get the ability to advertise at me, and I get the right to ignore either the movie or the advert (often the former if the movie is Hollywood drivel). However I do take issue when it becomes intrusive. One of our Aussie TV networks thought it would be good to insert their own advert into a CSI episode. So, they waited for one of the "through the microscope" shots and replaced the entire circular slide image with a Web 2.0 style button advert for some other upcoming show. Rude bastards. Only ever saw it once so I'm guessing I wasn't the only one that complained.
Patent litigation: A doctrine of Mutually Assured Destruction... in which everyone seems willing to push the button
For someone that never once used the computer in the entire history of the show, Jerry sure had a lot of different Macs pretty. He even had the twentieth anniversary edition.
When he rebooted and I heard the Mac Chime... a part of me laughed at the recognition, and my other part was sort-of annoyed at being distracted from the movie.
... You're the stereotypical neckbeard who thinks they're smarter than everyone else because they run Linus Torvald's UNIX clone. Slashdot has become so ridiculously over the top with its Apple hatred lately ...
Its jealousy not hatred. The Linux evangelists are royally pissed off that Apple swooped in and *stole* the Unix desktop from them.
It doesn't move products. Why does anyone care?
Frankly I'd be afraid of the IT manager that purchased Oracle kit because it was in Iron Man 2.
Non impediti ratione cogitationus.
I don't mind product placement when done well. One of the best examples I can remember is Dell in V for Vendetta. The only way it is placed is that the computers the cops use have Dell logos on them, rather than none. It isn't featured or highlighted in any way, the computers are where you'd expect them to be and they aren't used to call attention to themselves. They just happen to be a real brand of computers. There would be computers in the scene anyhow, probably black ones since it fits the motif, there are just small logos on these as in a real office. It actually makes it seem more realistic.
However more often it is obnoxious. The product is shown off, put in your face, featured in a way it wouldn't otherwise be. A good example is the Converse shoes in I Robot. While the general idea of buying an old product fit with the character, it was clear that scene was specifically written for those shoes. It was to shove them in your face and make people want to go buy them (they were released with the movie). It was annoying, intrusive, advertising.
I keep reading from time to time that Jobs says Apple doesn't pay for product placements. Neither of these stories mentions whether they do. If it's the case that many companies do *not* pay for placements (and I'm not talking about the one's that are obvious ads like "I'm out of Stride gum - let's get some on the way..."), then Glock's lifetime "achievement" award seems well-earned: make a product that's sexy enough to be in front of a camera. In addition to Apple's visual appeal, the production staff probably uses Apple gear, so they just put on-screen the same stuff they already use. Why go out and buy a Dell or a Windows Phone 7 phone or create a custom prop when you have something nice looking handy already?
In the case of Oracle and Iron Man 2 it may not have been product placement in the classic sense. In some cases a director wants a real product, because they feel it is more realistic, and they have the producers work with the company for the rights.
However for consumer gadgets, it absolutely works. The reason Apple does it is they want to create this image that everyone uses Apple. They want it to seem like Apple products are everywhere, and all the cool successful people use them. Well in the real world you don't see this. You see lots of Macbooks in coffee shops but in an office you see Dells or HPs or whatever. So they work it with product placement. You see Macs all over TV and movies, in office environments where they normally are not.
Now you can argue it shouldn't influence people, but it does. They see it and subconsciously feel like it is a product that is everywhere so maybe they should have one.
There seems to be a lot of anger being cast towards Apple and other vendors but really, who can blame them? It's the producers and developing of the movies that are creating the advertising opportunities and looking for additional sources of revenue. Of course they are going to pay for an opportunity to get their products on screen and into the hands of the actors. I'm not saying it right but it is perfectly understandable.
I think that was a joke. While I'm sure they worked out a deal with Apple, because they'd have to for licensing reasons, I doubt Apple went looking to put that in there. More likely the director knew it would be funny to people and decided to put it in. Wall-e needed to do something when he rebooted, and given that it was a comedy that thing should be funny. He figured that was just the thing.
BECAUSE in Sandra Bullock's "The Net" it accurately showed just how powerful a virus really is!!! It pixellates your data and makes it all hard to see! GO APPLE!
I wouldn't call that "successful". The mouse couldn't accept voice commands, and thus looked out-of-date.
Table-ized A.I.
I watched Independence Day. I had to buy a Macbook, so I could hack an alien space craft when they arrived! How is that advertising? It taught me, I could not hack aliens with Windows.
Fight Spammers!
where's the natalie portman post? where's the grits?
Metal Gear Solid 4 featured an iPod.
http://www.blogcdn.com/www.engadget.com/media/2008/05/mgs4_ipod1.jpg
-]Phreak Out[-
It would be interesting to really know how much of that is actual product placement. I would have to guess anything that appears in recent movies is undoubtedly product placement. However, Apple products have been in movies for a long time, decades as noted by the OP.
I think many of the glimpses of Apple products we've seen in the past is largely due to the fact that those 'hollywood types' personally use Apple, as well as Apple being prominent in their industrial. In other words, Apple is in the movies because Apple is in that culture.
But I can't Imagine that is the chief reason we see Apple now days. Hollywood knows the value of screen time and they'll charge for it.
Now I've seen Everything
...most creative types make the media we consume, from tv, movies, magazines, newspapers, online videos, pamplets... just about anything.
When producing a piece of media, whenever a "computer" is needed for a prop, the company isn't going to buy a computer to be a prop, they just grab one of the machines in the office, which, in most creative businesses, happens to be a Mac with/without the Apple logo covered/removed in post-production.
Up, Up, Down, Down, Left, Right, Left, Right, B, A, START
"In my world, about half the people I know that have laptops, have Apple Laptops... "
You are a liberal art student, right ? From all the people I know of, it is more like between 1 out of 10 and 1 out of 20. As for iPad , I rarely see one in the Underground train, otherwise none of the folk i know has one, not matter their technical litteracy.
I noticed it recently in the movies I have been watching.. Everybody is using an Apple laptop. It is crazy.
Really everyone? I like product placement...
Its either so bad that its funny (98%) or clever and interesting (2%)
Did anyone NOT know this already? Seriously, it seems like every ad, TV show or movie I see, they are using Apple computers or products. Honestly, I realised this quite a while ago. It does frustrate me though, as it seems completely disproportionate to the percentage of people who actually own these products.
Yeah, at least, the iPad is a great video playing device! http://www.ifunia.com/ipad-column/index.html
... for example, in a homosexual porn movie where a rich young man is being fisted by a Steve Jobs lookalike, then Apple product placement would be entirely appropriate.
Gentoo Linux - another day, another USE flag.
Anyone else absolutely despise movie/TV show product placement?
Even if most movies these days are trash, loading the few potential "classics" down with coca-cola addicted characters and cameras lingering 10 seconds on computers after the actors have left the shot inevitably cheapen the whole experience.
It won't be long before they actually write the advertised items into the plot.
if you are noticing the product placement in a movie one would have to suspect that the movie was not enjoyable.
Really, if product placement stands out then I doubt the movie has a compelling story and is not worth watching in the first place. Its like Mystery Science Theater 3K, they start picking things apart because the movie as a whole is so bad that it becomes a process of anything goes. Now a special exception seems to be cars, people excuse specific cars from showing up; meaning a hot car is permitted regardless.
Product placement is far more rampant during prime time television.
* Winners compare their achievements to their goals, losers compare theirs to that of others.
Only if you RTFA you'd notice that one of the movies listed was Toy Story 3.
Perhaps you could explain how you "grab one of the machines in the office" and put it in an animated movie...
Well there was Tron, but that was with people.
Rumor has it that Star Trek IV was to originally use an Amiga in the transparent aluminum scene, but Commodore would not loan the studio a computer. Apple, however was happy to. As you all know, the Amiga was a superior, less expensive product, just marketed much more poorly. :-)
"Me: 1) Degree in Biotechnology and Computer Science. (Did your troll factory offer dual majors, or just the standard "how to be an obnoxious twat on the internet" syllabus?)" - by Americano (920576) on Friday February 18, @02:27PM (#35247076)
First of all, Kevin B. Pease = AMERICANO from Merrimack New Hampshire - kbpease@hotmail.com - YOU DID NOT GET A DOUBLE MAJOR!
http://www.linkedin.com/in/kbpease
PERTINENT EXCERPT:
Kevin Pease's Education
Worcester Polytechnic Institute
B.S., Biotechnology
1993 Ã" 1998
Minor: Computer Science
---
LMAO - it took you 6 YEARS to get a CSC MINOR? Rotflmao... and, you outright LIED about it here?? You're credibility = SHOT TO HELL, and you only did that, to yourself...
"Me: 1) Degree in Biotechnology and Computer Science. (Did your troll factory offer dual majors, or just the standard "how to be an obnoxious twat on the internet" syllabus?)" - by Americano (920576) on Friday February 18, @02:27PM (#35247076)
First of all, Kevin B. Pease = AMERICANO from Merrimack New Hampshire - kbpease@hotmail.com - YOU DID NOT GET A DOUBLE MAJOR!
http://www.linkedin.com/in/kbpease
PERTINENT EXCERPT:
Kevin Pease's Education
Worcester Polytechnic Institute
B.S., Biotechnology
1993 Ã" 1998
Minor: Computer Science
---
LMAO - it took you 6 YEARS to get a CSC MINOR? Rotflmao... and, you outright LIED about it here?? You're credibility = SHOT TO HELL, and you only did that, to yourself... period!
"Me: 1) Degree in Biotechnology and Computer Science. (Did your troll factory offer dual majors, or just the standard "how to be an obnoxious twat on the internet" syllabus?)" - by Americano (920576) on Friday February 18, @02:27PM (#35247076)
First of all, Kevin B. Pease = AMERICANO from Merrimack New Hampshire - kbpease@hotmail.com - YOU DID NOT GET A DOUBLE MAJOR!
http://www.linkedin.com/in/kbpease
PERTINENT EXCERPT:
Kevin Pease's Education
Worcester Polytechnic Institute
B.S., Biotechnology
1993 Ã" 1998
Minor: Computer Science
---
LMAO - it took you 6 YEARS to get a CSC MINOR? Rotflmao... and, you outright LIED about it here?? You're credibility = SHOT TO HELL, and you only did that, to yourself... period.
Hey don't forget Seinfeld. Jerry had one of the coolest macs ever made in his apartment, tho I never saw it turned on...
http://en.wikipedia.org/wiki/Twentieth_Anniversary_Macintosh
...most creative types make the media we consume, from tv, movies, magazines, newspapers, online videos, pamplets... just about anything.
Don't be an idiot, please! That's about the same as me buying a paintbrush, some paints and an easel and calling myself an artist.
Gentoo Linux - another day, another USE flag.
Bear in mind, that sort of intrusive product placement is nothing new; it was done in early radio as well as television. George Burns and Gracie Allen would be having some conversation when a neighbor would wander by and start telling them excitedly about how much whiter her husband's shirts came out since she started using new Spud! laundry detergent or whatever.
Then of course there's the infamous Flintstones cigarette ad...
Ever seen Moonstruck? The champagne was product placement. Pepsi in Back to the Future, Product placement is a huge business with brokers and agents. It's all over and it's been there for a long time. As long as a character doesn't start touting the features of the product like Bones in her Prius, I don't really mind.
Product placement of any kind is aggravating, just like any other kind of advertisement. It poisons the mind and distracts from the movie. Can't you settle for less expensive sets and effects and instead, you know, write better scripts? But no, it wouldn't be a proper movie without at least 3 exploding trucks and 53 car chases, brought to you by Nokia, like in the last Star Trek movie.
In the beautiful words of David Lynch: total fucking bullshit.
Don't Pixar place Apple products willingly in their films as a thank you to Jobs for essentially saving them back in the 80s?
My understanding is that Apple does not pay for any of it's placements, but may offer hardware for the shot itself. This puts a different twist on this stat.
Just sounds like gibberish to me. I think what you are trying to say is something like "Mac users don't care about specs".
The whole "Mac users don't understand technology" meme is absurd and annoying.
There are lots of Mac users out there that know more about computers than you do. Visualize those people the next time you are tempted to write something silly like "they don't know how to upgrade".
"Me: 1) Degree in Biotechnology and Computer Science. (Did your troll factory offer dual majors, or just the standard "how to be an obnoxious twat on the internet" syllabus?)" - by Americano (920576) on Friday February 18, @02:27PM (#35247076)
First of all, Kevin B. Pease = AMERICANO from Merrimack New Hampshire - kbpease@hotmail.com - YOU DID NOT GET A DOUBLE MAJOR!
http://www.linkedin.com/in/kbpease
PERTINENT EXCERPT:
Kevin Pease's Education
Worcester Polytechnic Institute
B.S., Biotechnology
1993 Ã" 1998
Minor: Computer Science
---
LMAO - it took you 6 YEARS to get a CSC MINOR? Rotflmao... which you also LIED about, & thus, per the subject-line above?? You're OUT OF BUSINESS/CREDIBILITY... period!
Business ventures should not be taxed. Taxes are about accounting, letting people know the cost of government services so they know whether or not they're getting what they pay for. You don't want people to think they're getting a free ride when they're not. Businesses aren't really people, and they don't have feelings, and even if they did, they can't vote. It makes no sense to tax businesses unless your intention is to hide the cost of government services from the people who are ultimately paying for them.
Remember that space craft was fully loaded, power windows, nuclear missile, and Mac power adapter.
Fight Spammers!
I didn't know there even was a new Hawaii 5-0 show out, but I can't help but think how funny and realistic it would be if the person told to "Bing it!" would reply something like "What?! Do you mean Google it? Who the heck uses Bing?"
You've met him. Judging from your general attitude, I feel pretty confident saying that I know more about computers than you do. I design them for a living. I probably designed something in the computer you are using right now. I know how it works from the transistor up.
I've owned every kind of mobile device that one can imagine over the last 20 years. I've been tinkering with every kind of computer since I was a kid. I used to love to tinker on all my devices. Now I work for a living--debugging deeply technical issues all day long. My phone, I want it to work. My laptop--I want it to work. I've developed an appreciation for good hardware and software design through years of doing both--Apple puts a lot of effort into both.
I can understand someone wanting something to tinker with--I have a box full of robot parts for whenever the mood strikes. I hack in several different languages on my Linux box and I find that stimulating. But what I don't do is look down my nose at people who don't want to do that, or at least don't want to do that 24 hours a day.
High quality battery, charger online store.
http://www.all-good-battery.com
RyuuzakiTetsuya, you wouldn't know the first thing about any of that, so why on earth are you trying to play expert? We know you're nothing more than some wannabe, so give up already. Your posts have zero content value each time you post and you subject us to your drivel. Give us a break. Stop.
I would have thought realism in "real life" dramas would have won through. I always thought that in the narrow view that Hollywood has of the world most people were using Apple. It used to annoy me when I only knew two people with Macs at the time and had never seen one used in industry - don't get me wrong, I knew someone was using them, but not in finance, engineering, medicine.... anything but publishing. I knew Amigas were being used for most animation at the time so I guess it was a bit of cognitive dissonance on my part to reconcile Macs in movies.
Even now, whenever I see Macs with not a PC in sight it kills the realism of the movie for me. I can believe a bullet can knock someone back 5 feet, but seeing Macs where PCs should be is really bursting the bubble for me. I guess it comes down to: I have no real world experience of seeing people shot, but I am in the computing industry and know what sits on most desks.
Note: this does not translate to iPhones, iPods and iGadgetLessThanARealComputer as these things are everywhere (though now I have to wonder if it is a case of life imitating art).
Not always . Just need to look closely
Usually the Mac computer is the one they thrust in your face , but the pc is the one doing the work.
eg on Houses desk (against the wall) , thats a pc , they never show you its screen ,(well very rarely) it just sits there brooding darkly when the bright apple with logo glowing is thrust repetitively in your face. (this is sometimes used on the desk facing the door)
Sounds like apples are penis enlargers (a la ferrari)