Leak Hints Windows 8 Tablets May Be Dearer Than Makes Sense
MrSeb writes "If, like me, you thought Microsoft would price Windows RT competitively, you were wrong: A leaked slide from Asus says that its Vivo Tab RT, due to be released alongside Windows RT at the end of October, will start at $600. Unbelievably, this is $100 more than the iPad 3, and a full $200 more than the iPad 2 or Galaxy Tab 2 10.1. For $600, you would expect some sensational hardware specs — but alas, that's sadly not the case. The Vivo Tab RT has a low-res 10.1-inch 1366×768 IPS display, quad-core Tegra 3 SoC, 2GB of RAM, NFC, 8-megapixel camera and that's about it. Like its Androidesque cousin, the Transformer, the Vivo Tab RT can be plugged into a keyboard/battery dock — but it'll cost you another $200 for the pleasure. (Curiously, the Transformer's docking station only costs $150 — go figure.)"
Windows RT will come in Office 2013 Preview which would also be up-gradable to the final version when it launches.
Wasn't this an announcement from the manufacturer?
Perhaps Microsoft has decided they need to make money instead of doing loss leaders.
I like this plan.
Bye Bye, Microsoft.
Mod me down, my New Earth Global Warmingist friends!
So you get software no one likes in hardware no one would pay for. That sounds like a recipe for success.
If you really want to use Windows, you need to pay up for the privilege. I think it's too cheap; they should start these Windows tablets at $2000. I'm sure millions of people will be lining up to buy these things.
(Hopefully Steve is reading this.)
Otherwise, I might have an iPad Mini you might be interested in....
With a $600 price tag it will be dearer to my heart because I couldn't imagine losing such an expensive piece of #@&
Who uses dearer in that context? Just say "may be more expensive" or "may be costlier." Much easier to understand.
Perhaps this approach by OEMs is why Microsoft felt the need to produce its own Surface line. It'll be interesting to see how the pricing compares once they announce it.
First of all, Windows RT is a runtime. Secondly, this is the pricing for a *device*, not an operating system. Thirdly, Microsoft's own Win8 tablet is retailing for $200. Who let this idiot put this up?
Similes are like metaphors
I think that explains it.
none
Well, hopefully, the premium comes from not having completely locked-down system. Oh wait, it runs Win8, never mind...
The price difference is probably in the MS software license. IIRC, the OEM license cost for Windows CE in the late 90s was $50. I imagine Windows RT is around $100.
Compare that with Google who pays YOU to run Android.
This all pencils out. Everyone wants Microsoft Windows on a tablet. They're already lining up for it. It's Windows -- the same interface, the same applications, compatibility with all the Microsoft back end processes, and all documents of any type made by Microsoft products will open on it. Regular security releases and bug fixes will keep it in great shape, and Internet Explorer is a joy to use. For all that, of course people will be willing to pay a premium price for the product. This isn't arrogance, it's due recognition of our own excellence. We've owned the desktop for decades; this obviously means we have a superior product.
Additionally, charging a higher price creates a mindset of a premium product. Charging a price competitive with those made-in-China boxes running not-Windows will make us seem as useless as them. People are willing to pay for excellence.
(Please mod this funny so I don't lose all faith in humanity...)
Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
A lot more than goes in to a premium product than just a list of parts. Fit, finish, design, QA. (Ex. And andriod tablet may have better specs, but the ipad comes in a milled aluminum chassis instead of a squeaky screwed together plastic frame)
The Microsoft surface tablets seemed like premium products with lots of these intangible (or less flashy) extras that make a good product.. This Asus tablet seems like their normal android hardware with winRT slapped on to it. Who would buy this? If I was going to by an winRT tablet, I'd wait for the surface.
I'm wondering about the target market. Compared to other tablets, the prices are ridiculous. But if this is being aimed at windows-specialized businesses who want to issue tablets to employees, then they can get away with that price because such targets typically prefer 'reassuringly expensive' devices.
Some MBA did up a presentation where they could make an absurd profit on each unit and then success will happen at only 10% of iPad sales.
In order to switch from an iPad to a Windows unit it would have to be so much better, so way much better, way way better. So unless it unfolds into a private jet that then flies me to my private island that comes with it I will predict that they will jig the stats on sales (force people to warehouse them and then prebook the sales) and in the end it will be Zune 2.
Right now there are two ways to sell a tablet to consumers, sell them an iPad or sell them something that looks exactly like an iPad for way less. The only possible third way would be something way better; thus MS will have had to vastly improve upon technologies that are near the leading edge of what is possible. So better than retina? Better battery life without making it an inch thick? Thinner/lighter electronics? Vastly better GUI? Vastly better Processor? Better Apps?
If MS were really lucky and had the best engineers on the planet and could get their first effort perfect I could see slight improvements on all of the above but not enough to touch Apple's marketing or enough to justify a monster price.
My prediction is that MS is going to make this all enterprisey. It will tie into office and other MS crap in a horribly incestuous way. They will provide white papers to the CTO types saying how this can improve data security and fine grain control over the user experience. What they are forgetting here is that one of the reasons for Apple's ability to break into the Enterprise market is that they don't cater to the enterprise market's OCD about ruining the user experience. I am sure that this is what killed the BlackBerry; those phones are actually pretty good. But RIM gave the telcos and sys admins too much say over what could be turned off on the phones. Many a corporate user had a complete dud of a phone after all the good bits were turned off in the name of security and productivity. Apple looks at this and just asks "Why would we allow you to ruin our phones?" Over the last few years the better companies have had a policy of BYOD that is a real winner among the employees who are the reason the company exists and a real pain among old school admins.
So basically crappy companies are going to buy a handful of these new tablets and their employees are going to put them into the microwave hoping that if they ruin enough of them they will get an iPad; or at least not have to suffer the Metro UI.
applies to more than just Apple......
If you can't list the full specs, you can't talk about any prices and compare across devices. iPad *starts* at $500 for 16GB, but it gets as expensive as $830. But this still neglects the facts that many manufacturers will be making Windows 8 tablets. If you don't like the specs or price of one manufacturer's tablets, then there's a market void that *will* be filled by a different manufacturer.
A statement against mainstream will be worth $200 to some people. I'll just wait until this tech lets me do word processing as fast as a keyboard without making me pay as much as a good gaming laptop is worth.
"With patience a ruler may be persuaded, and a soft tongue will break a bone."
Sounds like stillborn hardware for a stillborn OS. This one won't even make a footnote in computing history.
co8munity. The Are you GAY
I'm still holding out hope that Microsoft will set the example by pricing the Surface RT (not the Pro) at $200.
If you really want to use Windows, you need to pay up for the privilege.
If this works seamlessly with MS Office, then it does warrant its premium. And if it offers app installation without something LIKE iTunes - I am SO there.
Apple pricing is never marked down. Everyone else's MSRP is.
A 15.6" 1080p 16:9 screen is nice. 14" is pushing it. 13.3 gets annoying. 10.1 is fucking ridiculous, aren't Windows 8 tablets meant to be productivity devices? Why the hell do they all (including the MS surface) have stretched out 16:9 screens that are awful for doing any real work in landscape mode with a keyboard attached?
Apple are the only ones who understand this, which is why all Apple laptops except the 11.6" Macbook Air (I guess it needed to be wide enough for the keyboard to fit, and even 11.6" 16:9 is nowhere as ridiculous as 10.1" 16:9) come with 16:10 screens, the ONLY manufacturer that I know of who still sell 16:10 laptops.
Take these prices with a grain of salt though, OEMs have a habit of pricing products rather hopefully before cutting prices to the point where stuff sells. I guess a Windows license costs a bit more than Google apps/Google Play license + Microsoft tax on Android devices (ALL major Android tablet and phone makers except Motorola and Sony pay Microsoft for every Android device they sell). But Android tablets with similar specs from Lenovo etc. are selling for $300 and even less with cash backs etc. A mid range Win RT tablet should be available for $400-450 in the market.
Trialware is great and all, but I'd hardly call it a feature if you have to pay for the 'upgrade'
From the MS "Office Next" blog:
Getting Office Home & Student 2013 RT
Office Home & Student 2013 RT is only available on Windows RT devices and is not sold standalone. The Windows RT devices available at Windows RT General Availability will include preview editions of Word, Excel, PowerPoint, and OneNote. After the final edition of Office Home & Student 2013 RT is released in a customer's language, their Windows RT device will be automatically updated with the final edition for free via Windows Update (Wi-Fi connection required). Customers can expect to get these updates starting in early November through January depending on their language. We'll publish the specific update schedule on October 26 on the Office blog.
Office Next
I suspect MS is hoping people will assuming the expensive tablet is worth more. People see a $200 Android tablet and think "cheap", they see the $600 and think "high quality". In other words, MS appears to be betting people are dumb, which is usually a safe business decision.
For the price of a RT tablet and docking station I could just buy a low end laptop and a new desktop computer to cover my bases. Why would anyone want a tablet that expensive? I mean without the brain-washing Apple logo stamped on it, obviously.
I've used Windows 8. It's not that great. Nobody will pay extra for it despite what the consultants told you. Your "surface" will be a loss leader designed to gain market share or it will simply fail. Thank you for your attention.
Cheers!
Mr. ColdWaterOfRealityMan
Please do not read this sig. Thank you.
of your a$$. This is Asus' pricing, not Microsoft. If you RTFA you would see that the linked source is also incorrectly stating this is Microsoft's pricing. ASUS =/= Microsoft. damn fan boys
Remember that these are Asus device, MS doesn't set the price on an Asus product. Hopefully someone will come out with a reasonably priced alternative, because I could buy a couple laptops for the price of the best Asus tablet.
So...This is an article actually about the pricing of the Asus Vivo and not really the Surface RT tablet. Yet everyone is jumping down Microsoft's throat because they are assuming Microsoft is going to price the Surface tablet the same as other manufactures. Microsoft has a pretty good track record selling hardware. Yes they have some bombs but all and all they have been extremely successful selling hardware. If nothing else they have learned a great deal with the xbox - where by the way they came from absolutely nowhere with no experience in the console business to be the dominate player in the marked.
People scoff at the idea of convergence in the PC/Mobile market, but I think Microsoft might just pull it off. Between the PC, Tablet, Mobile, and game console market Microsoft will have a consumer presence like no other company out there. In the office, on the go, and in the living room - microsoft will be there. No other company in the world can say that, no other company in the world right no has the ability to do it. Microsoft has right now an opportunity to start its consumers of very young with the xbox, get them hooked on a product and used to the way it operates, then turn around and make every other device - pc, tablet, smartphone function the exact same way. Its brilliant, market changing, and likely to pay off huge down the road.
It is not too strange that you end up with an end-user price of 600$ - the 85$ should be added to the component cost, which is what, 150$ for a tablet of this class? Basically Microsoft adds at least 50% to the base cost of the device, all other costs comes on top of that.
Google gives away Android for free, so you end up with 49.99$ tablets on Alibaba. (I should get one of those in the mail this week - looking forward to taking it apart). Apple probably does something similar, but then they're not really aiming for the cost-conscious part of the market.
I remember reading many years ago about Microsoft's efforts to get into the (TV) set top box market. They pitched their product to cable providers and things were going well until they got to the part of how much revenue Microsoft expected to get from each box. The cable providers balked at the cost and said that there was no way that they could afford such a cost. As with many markets Microsoft has considered essential they simply priced themselves out of the market.
Sounds like the same thing is happening with tablets.
Is "Dearer Than Makes Sense" a British colloquialism? I've never heard it before, and it does not make sense to my American brain. Or I'm suffering from a stroke.
Dude, your name is Dell623, how do you expect anyone to take you seriously commenting about hardware?
Asus has actually also annouced a line-up of Win8 hybrid tablets that will have 1080p screens going up to 14" - Transformer Book. It sounds like that would be too large to use it as a tablet proper, though.
Once the price becomes something absurd like $1200, I don't think it matters any more. I would rather have both an iPad (or a cheap 10.1" Android tablet) and a laptop at that price rather than a device that will have inevitable compromises.
"The Vivo Tab RT has a low-res 10.1-inch 1366×768"
That's still more actual resolution than Apple's iShit5. Poor point to use, fuck this article and summary, it's all garbage, and anyone defending or complaining about anything in this article besides the sensationalist and inaccurate bullshit should leave out like the paid shills they fucking are.
Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.
This article is horrible. It lists prices for the ASUS tablet and then concludes that Windows RT (the Operating System) is overpriced. The only relevant piece of information in this article is the fact that manufacturers have said that "in June multiple OEMs said that Microsoft was charging between $80 and $95 for a Windows RT license". Using the overall price of the tablet and then concluding that the cost of Windows RT is the reason is horrible, horrible logic. Go to the primary source and figure out how the price of Windows RT ($80-$95) differs from the price of Android.
Second, you may have noticed that "Sebatian Anthony" is the author of the article (he probably gets paid by ExtremeTech according to the number of pageviews he gets). You may have also noticed that the submitter for this article is "MrSeb" and if you follow the link it leads back to Sebastian Anthony. Yup, the article's author is the same person who submitted it to Slashdot so that he could make money. This wouldn't be so bad if the article wasn't so horribly written. Just take a look at the comments in the article (mostly negative about Sebastian's leaps of logic) and compare them to the comments on Slashdot (mostly positive, probably because Slashdot loves bad press about Microsoft). Stop getting this shitty article-writer paid.
On a side note, I happen to remember seeing Sebastian Anthony on the old (now gone) "Download Squad". He was a huge advocate of piracy and used all kinds of crappy logic to justify piracy. I'm glad to see his lack of intelligent reasoning extends to his other articles as well.
Hardware: $200
Windows License: $400
Total: $600
Makes sense to me.
Coder's Stone: The programming language quick ref for iPad
UEFI 'Secure' Boot can NOT be disabled on ARM devices.
"Trump!!", the new Godwin.
Leak Hints Windows 8 Tablets May Be Dearer Than Makes Sense
Poison the well for this steaming, stinking bullshit while we've still got a chance! :)
This isn't a Microsoft product, it's an ASUS product. It has nothing to do with Microsoft other than this particular tablet has Win8 on it.
"Flamebait" my ass.
Drill baby drill - on Mars
Why would any editor trust an anonymous coward?
"Trump!!", the new Godwin.
Which leads me to the suggestion that maybe the OP isn't English at all, but simply from Amsterdam...
"Trump!!", the new Godwin.
If you don't like those, then try GNOME 3 for a change :)
"Trump!!", the new Godwin.
Don't corporate managers include those 'hassles' in the 'extra cost" for the Windows tablets?
"Trump!!", the new Godwin.
Why is that 'disturbing' you?
I wouldn't mind Balmer hitting the self-destruct button on this one.
"Trump!!", the new Godwin.
... includes the possibility of ditching the Windows PC Desktop altogether.
"Trump!!", the new Godwin.
They see the low-cost tablet/phone market eating into their market, and so they invest money to compete, and completely miss the point when pricing to that market.
Windows RT has nothing to offer consumers. No app compatibility. At that price point, x86 tablets and laptops will be the solution of choice and MS ARM will be a footnote in history. This might not be a *bad* thing overall, if not for the presumably large cost MS ate in developing a solution that likely won't compete.
Same for Intel, they demonstrated that they kinda, sorta compete on power with ARM with some offering, but then priced it so high that partners have been very slow and noncommittal on Intel's core. Windows 8 may change this, but at least the Android market largely shrugged and ignored Intel.
MS and x86 need each other, plain and simple. MS on ARM has no value and no other software has the x86 affinity of MS.
I have a 7" tablet with evernote installed. I much prefer to take my notes/questions to meetings with my little tablet over an old school notebook or full sized laptop. The 10" sized tablet would be equally good. If I thought I might be taking serious notes then the dockable keyboard thing would be nice for occasional use. My wife enjoys hers on her Transformer. A Windows tablet which would allow direct access to the MSFT branded documents I use for work purposes would be a welcome substitute to the Android device IFF the rest of the tablet is usable... as a tablet. If MSFT can pull off a decent ecosystem I can definitely see them rocking the corporate world with these types of devices.
I don't suppose any of you "M$" posters ever considered that the pricing might be some suggested retail pricing which is rarely the case when it hits a store shelf. And that is *ASSUMING* that the slide was ever adjusted for a real world price and not just an early estimate since it is a bit far out to have a firm selling price. I guess trolling on /. whenever Microsoft is mentioned is still alive and well.
Of course not. The "hassle" cost is pushed to the IT department's payroll, rather than the purchasing budget. The manager looks good ("This tablet works great! And to think those IT nerds wanted to spend $10000 to migrate off of Antique Word Processor!") and the hidden cost stays hidden until later ("Look at how much overtime IT put in. Why can't those nerds ever seem to get stuff done faster?")
You do not have a moral or legal right to do absolutely anything you want.
Enough of this "walled garden" stuff -- *especially* for a PC-like device (i.e., tablets)!
The way things are going -- especially with talk of so-called "Windows 8-only CPUs" -- Apple and Microsoft will manage to herd the entire market in to "walled gardens" for all forms of personal computing (e.g., with tablets replacing laptop computers, and finally locking down the PC with Metro and whatever Apple cooks up for its lockdown strategy for desktop computing).
The day you have to seek a company's approval to put your own software on your own computer, you know things have gone too far.
DigiTimes headline of 9-18-2012: "Supply chain estimates x86 Surface Price at US$500-700 and RT below US$399"
"Microsoft's own-brand Surface tablets are expected to launch at the end of October with the related supply chain players estimating that the Surface RT's hardware cost is at around US$300-400 and the end price will be less than US$399. However, the pricing is not confirmed by Microsoft. ..."
http://www.digitimes.com/news/a20120917PD218.html
A tablet at least you can hold vertical; those super-wide monitors are so irritating. For word processing I want height more than width. Same for web browsing and other reading tasks. Wide is only good for watching movies. And some fringe tasks like software development that 99% of the population doesn't do anyway.
And by the way good luck carrying around a 15" tablet. Bulky and heavy.
People buy office because they think they have to. Little trolls like you feed the fear. People don't buy it because they actually like it.
The geek plays this card whenever the numbers are against him.
It is so much easier then trying to really understand the success of the "walled garden" of the iOS. The failure of Linux on the desktop.
MS Office is defined by the needs and values of the 9-to-5 clerical worker --- who seem more than willing to shell out their own hard-earned money for the product.