The UK's 5-Minute 4G Data Cap
Barence writes "The tariffs have been announced for Britain's first 4G network and they include a data cap that customers will break within five minutes. EE's high-speed data service will start from £36 a month — or £21 a month SIM-only — although the lowest package's 500MB download limit might put data-focused early adopters off. With EE claiming average network speeds of up to 12Mbits/sec, that means users could theoretically exceed their cap in just over five minutes of full-speed downloads — or a little over ten seconds a day. There are no unlimited data deals."
So, guys... how's that whole "Let the market decide" argument working out for you? Capitalism works great for non-critical, non-infrastructure goods and services... but when it gets its hands on something everybody needs, it's gonna take you to the cleaners. Every single time.
#fuckbeta #iamslashdot #dicemustdie
My cap is 500MB in Canada, granted I'm not on 4G currently. Regardless, if you have such a low cap you probably aren't using your device for bandwidth intensive applications when on data, if I want to watch videos, etc. I wait until I'm on WiFi (and networks are available virtually everywhere, at least in Ottawa where I live). You can also reverse-tether your phone to a computer if there is no WiFi around. That being said, I do disagree with the idea of data caps, looking forward to switching from Bell to Wind when my contract is up (as they offer unlimited data).
They found out what the capacity of the whole network is, and divided by the number of people that could potentially buy a smart phone.
now we need to go OSS in diesel cars
What a joke. Here in Portugal, I have not bought a "4G" iPad, because the "unlimited service", with a hidden clausule of a "fair use" of 15GB only allows you to work for 1 week or at most two until it gets capped to 128kbps. With 12Mbps, Id guess that in a weeks time with fairly modest use you will exceed the cap.
Don't sign up. When they see the lack of custom - they will rethink the idea/deals.
In many cases people are their own worst enemy by signing up to things that are not in their favour. Apply an evolutionary curve to problems, let bad ideas/products die/ let the good ones survive.
In some ways, I'm surprised that no mobile vendors have realised that they could decimate the old school ISP model with an aggressive take on this. All you can eat for £25 a month. They would unhinge the old bandwidth supply models too - as business realises that its mobile workers benefit greatly from an always on/always available model over the old 'on this WAN/LAN/WWAN model. A £60 all you can eat business tariff. Yum Yum.
We`re all equal
Bandwidth in the air is limited, and everyone has to share. Perhaps this will teach some people to return to wired connections.
While I'd love to blame an economic system for this, I feel the truth is more mundane: consumers are oblivious to what they are purchasing and are content to pay high prices for bad service.
Imagine if even 25% of the new phone buyers took a look at these plans and said, "Wow, that's a terrible option. I'm going to roll back to my old Nokia flip-phone and wait for industry to get its act together."
Yeah, well... they don't do that. They keep buying overpriced cable, ridiculous cell phone plans, Nickelback, lies by politicians, McRibs, etc.
The problem is that the consumers will deny themselves nothing, and if it's a bad deal, they just pass the buck along to someone else.
Over here, we can take a full 20 minutes to use all of ours unlimited data plan at 12MB/s. (For the non-residents, unlimited has a different definition in the US, usually 2GB a month)
$31.50/month service that includes voice, text and data*.
* Includes up to 50 MB of data per month. 15 per additional MB.
Frankly, apart from email, I don't see how useful 50MB can be. Forget websites, YouTube or Netflix, even 500MB wouldn't be enough for that. But 50MB is a sick joke if you ask me.
The premise is wrong. At 12Mbps, it takes 44 minutes to move 4GB.
according to their site, http://ee.co.uk/plans#section-phones, the 500mb option is on the cheapest plan. for 36gbp you get 5gb. The previous highest i could find when shopping around early in the year was 2gb from vodafone.
While I would prefer an unlimited plan, this doesn't seem particularly unreasonable, or am i missing something?
If the bottom plan (500MB) is five minutes (10 seconds a day), the top plan is only 8GB, which, by my calculations, is only 16 times.
So... 160 seconds a day on average? That's the maximum plan?
What's the point of even having speeds that fast? (besides marketing)
My suspicion would be that the sales pitch(aside from a simple 4 IS BIGGER THAN 3 AND THEREFORE BETTER CONSUME!!!) would be very similar to to one given to Ma and Pa AOLer in the earlier days of wireline broadband: instant gratification.
If I'm a light user, I may only get 10mb of email(hey FWD:FWD:FWD:FWD:FWD:Inspirational!! has some cute puppy pictures with saccharine quotes attached, that adds up...); but I also only check once every day or three. If I'm on 56k, I'll be twiddling my fingers for ages while my computer does its POP3 thing, and won't even be able to check my Yahoo horoscope in under 10 minutes while my email is loading. If I upgrade to DSL or cable, my inbox will be pulled down in moments, and I'll be able to do anything I'd ever care to do at the same time.
In the phone case, since staying on all the time and quietly pulling things down in the background murders your battery, very high burst speeds might be able to offer faster time-to-gratification if somebody picks up their phone, knocks it out of standby, and expects their twitfeed or mailbox to update for use, or some youtube clip to load.
A heavily capped plan is useless to truly heavy data users; but high peak speeds do substantially improve user experience in terms of time between user request and completion of retrieval and rendering of whatever it is they asked for.
Faster data rates just mean that you will finish your download faster. The data doesn't get any bigger. If you are downloading the same content you would have downloaded at a slower rate you won't hit your cap any faster at the higher rate.
Of course the UK is in the EU!
We're not part of the EURO but we ARE in the EU.
Considering I'm already a customer of EE paying less than that for unlimited data (constrained only by the 3G bandwidth), yes, I think the price is unreasonable.
£40 for unlimited and they'd have got me upgrading.
£30 for unlimited would be reasonable.
£36 for 500MB is laughable.
And it calculates around 330 seconds (5.5 minutes)
As for where you got 4GB...
I fail to see what all hype about 4G is about.
You don't speak marketing that's why.
it is unlimited!*
*up to 500MB
What are the price of spectrum and the price of tearing up roads other than "ACTUALLY artificial prices"?
What they'll "rethink" is 4G service, not their pricing. If customers aren't signing up, why invest in new equipment when your old, mostly paid for by now, 3G network is making you more money and the customers have nowhere else to go?
Having been on Orange at work, and then transferred to T-Mobile, I find it hard to believe the EE's service will provide anything like this kind of throughput. You'd be lucky to hit 500MB downloading non-stop for a month.
With Orange, the 3G data service was frequently utterly unusable. Imagine coming out at Oxford Circus in London and trying to use maps on an iPhone and giving up waiting for it to load and it being quicker to walk around Soho in circles to find your intended destination. Or taking the train to Edinburgh and data connections timing until shortly after leaving Newcastle when suddenly the connections starts flying (bandwidth shaping or over-subscribed?)
On T-Mobile, when my connection stalls, I find I have a T-Mobile Orange signal. Forcing it back to T-Mobile fixes the throughput. Recently a colleague was changed to EE and seems to be only getting Orange's data service.
"average network speeds of up to 12Mbits/sec" since when do 'average' and 'up to' refer to the same thing?
Back in the days when dinosaurs roamed the earth, there was a local ISP offering "unlimited" service. When I asked if you could dial in and remain online 24/7, they said no, there's a limit of 20 hours/week, but you can do anything you want while online, so it's "unlimited!!!"
All ideas^H^H^H^H^Hprocesses in this post are Patent Pending. (as well as the process of patenting all postings)
Anyone who has looked at the utterly ludicrous and swingeing bandwidth caps and the data rates of 4G would have seen this coming. I really don't see ANY reason for these high speeds unless it comes with a monthly cap of at least 50GB or more to justify it.
Who needs local apps and data?
Just hope that your ability to access and work with your own data isn't compromised by an arbitrary increase in prices. (along with the ever-present danger of having apps you rely on discontinued and deactivated / have features removed)
Just about every square meter of England is covered in Wifi so I can't imagine anyone being out of range for a meaningful length of time and having to actually use mobile broadband at all.
Or, the mundane truth is capitalist apologists are willfully oblivious to the lack of competing options for the consumer to chose from.
In which case the phone companies will say "okay, cool, no one wants 4G so we can stop investing in it and coast on our 3G network, which becomes ever more profitable as those investments continue to be paid off".
The problem is, apologists will blame the corporations for nothing, and just pass the blame along to the consumer as if he or she has any actual say over what corporate beancounters decide to do in the absence of regulation.
From the TFA:
"There are no unlimited data deals"
Why? - There's clearly a market. Just set the price according to expenditures and let the customer decide whether it's worth it.
"For every complex problem, there is a solution that is simple, neat, and wrong." -- H.L. Mencken (1880-1956) --
4G is a horse they're letting you ride for 4 minutes a month. Right now I have a pony pulling my wagon all month, for less cost.
Anyway, of course I want a pony. Doesn't everyone?
You have a cap, beyond which your connection will be heavily throttled, likely 1GB, 2 if you're lucky.
The word "unlimited" can safely be ignored, there's always a provider-imposed limit.
The smart solution is to make phones smart enough to
not use data except from designated WiFi resources.
Truth is stranger than fiction, but it is because Fiction is obliged to stick to possibilities; Truth isn't. Mark Twain.
So it appears you agree that in some areas, satellite or cellular is the only available last mile for home Internet access other than dial-up.