UK Apple Shop Forced To Change Its Name
tlhIngan writes "The Apple Shop, in Norfolk, UK is a little corner store that sells apple products. Not Apple products, but apple products, in this case, cider. However, it's been forced to change its name to the Norfolk Cider Shop. However, the name change did not come from any lawsuit from Apple (the Cupertino one, that is), nor has there been any evidence that Apple (Cupertino) knew about them. Instead, they're changing their name because their phones have been ringing constantly from people seeking help with their Apple (Cupertino) products. Apple (Cupertino) opened an Apple store in 2009 in the nearby (larger) town of Norwich."
So by forced to change their name, what they really mean is they chose to change their name because people were mistaking them for the Apple Store?
I mean I guess the summary could have been written in a more cunty way, but I don't see how. So high fives all round!
Why not use an automated phone system to inform callers that it isn't The Apple Store? Or would it be relatively costly and/or give the impression of an impersonal business?
NEWS FOR NERDS!!!111!!1
this isn't even spin, it isn't news, and wow you guys are whores.
...Almost like the roar of a thousand pitchforks being summoned out, and then calmly put back. (I admit to being a little annoyed for a second myself).
Why OpalCalc is the best Windows calc
Unregulated free markets DO work...
They should have started selling another brand of phones to all these disgruntled Apple buyers! Ha Ha but which brand?
I got to the chocolate box before you, that's why the hard ones have teeth marks.
... and I say Apple ... let's call the whole thing off.
i mean who names a computer company after a fruit, so all the fruit sellers get spammed with calls about computers?
It's a very different case since the corporation wasn't the bad guy but it made me think of another case. The corporation McDonalds once sued the head of the McDonald clan for daring to have a restaurant called McDonald's in the UK. He pointed out he had no problem with the corporation using his family's name but found it odd he'd be sued for using his own name especially when he was the head of the clan. This case is sad since neither side was causing a conflict it was the customers that forced the name change.
...one in which firms seek creative solutions, not fights to the death. It is very interesting that computer-Apple 'won' for much the same reason that no-one listens to polka music anymore.
The many forms and uses of apples is a small miracle. And yes, it's technology of a kind.
Where's the Beatles reference?
“He’s not deformed, he’s just drunk!”
Well, Apple has been patent trolling Samsung for quite a while now. They are very litigation-happy. Why not crush a local apple shop for the sake of their in-house trainee lawyer?
Norwich is actually a city. It's like saying "The town of New York". Norwich-fag here.
People forgot "apple" is also a fruit. Shocking isn't it.
One of my colleagues has a similar story. He used to work for UPS and one day got a call (or someone near him got a call, not sure) from a person complaining about receiving upwards of 30 calls per hour from people asking to have UPS pick up their packages. The problem was that the person's phone number happened to be (local area code)-742-5877 and all of the callers should have been dialing 1-800-742-5877 (1-800 PICK UPS).
The individual wanted UPS to do something to "fix" the problem, something that didn't require him to get a new phone number. Of course, there was nothing that UPS could do to stop the calls, so eventually the guy changed his number. I don't know if UPS then picked up the number, which seems like it would have been a good idea.
Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
Footage of one of the incidents has been discovered.
"Welcome to the Apple Shop in Norfolk. Our menu has recently changed, so please listen closely.
If you're calling about a problem with the iPhone or iPad, the answer is that you're doing it wrong. Please hang up, and learn how to use the equipment properly.
For information about fresh apple cider, apple pies, and other delicious products, please press 1 now."
Oblig: http://youtu.be/kAG39jKi0lI
as to the real reasons because of settling out of court? The name, along with selling a product that has round corners when sliced, makes me wonder.
How much money could they have made letting some guy from a PC maker come in and be their receptionist? He could listen to their problems, then lead them on a chase through trouble-shooting land, and say at the end, "well, maybe you should have bought a PC, genius!) And hang UP. Then that person, angry at what he BELIEVES is Apple Corp. tech support, and switches to a PC. Apple (of Cupertino) sufffers, eventually failing.
Trying to explain to an old lady over the phone how to access a WiFi network is probably a lot harder than growing and caring for hundreds of fruit-bearing trees, harvesting them, processing the fruits, carefully fermenting them following a carefully honed recipe, bottling them and selling them. Heck, with all my experience with computers, even I would rather start an apple cider farm than start taking Apple tech support calls.
The Apple Store northeast of Indianapolis continues to sell carmel apples and other apple related food items as it has since before Apple Computer stores existed, while the Apple Store on the nearer northeast side of Indianapolis sells iPhones and hip mp3 players. They're only eight miles away from each other.
It's still not a story.
Just put them in the cider press and Voila! No more problems!
Have gnu, will travel.
This apple shop should have just given these idiot "Apple" callers the phone number to Microsoft. At least they could have informed them of the error of their ways!!!
My karma is bad. Don't get too close!!!
I am a cider drinker
I drinks it all of the day
I am a cider drinker
It soothes all me troubles away
Oo'ar oo'ar ay, Oo'ar oo'ar ay
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TAS: "Hello, The Apple Shop"
Caller: "I'm having trouble with..."
TAS (interrupts): "We have a special offer going on today that I highly recommend. It's our exclusive Cider Club membership which will deliver our latest products to you every month, year-round. And when you come into our shop you will get VIP service at our Juice (slur pronunciation) Bar. This is a limited time offer."
Caller: "Wow that sounds great how much is this Cyber (don't correct them) Club?"
TAS: "It's just £199 for the year, billed on a recurring basis. I can take your credit card information now."
Caller: "Sounds too good to be true! Sign me up!"
"people seeking help with their Apple (Cupertino) products"
Apple products just work. That's why they are so expensive.
Are all those apples being raised in a walled garden?
#DeleteChrome
The little town of Empire, Colorado (about an hour west of Denver, on U.S. 40 headed toward Winter Park ski area) has an eatery/bar/town offices called "The Hard Rock Cafe". Empire was a hard rock mining town until most precious metal mining operations left the U.S. I'm thinking this place has been called the Hard Rock Cafe since long before the trendy, international chain took up the name. Haven't heard about any legal moves to make them change their name.
Cheers,
Dave
They that can give up essential liberty to obtain a little temporary safety deserve neither safety nor liberty.
Ben
,,, with my store that sells framed glass objects for installation in pre-made homes in the walls of houses.
now we need to go OSS in diesel cars
Might it have been cheaper in the long run to simply install a robot on the phone?
If you are calling about computers, press 1. -> I'm sorry. We are a small fruit-related products store and have no affiliation with the American electronics giant.
If you are calling about fruit, press 2. -> [Phone rings]
Of course, this technical solution would not generate the same press coverage so I'm not sure which is best for the business.
This just goes to show how intelligent the average Apple user is. The only resemblence is part of the name (The Apple Shop vs. Apple store, almost 50% difference there), and in context, I simply can't fathom how one would mistake a cider store for a "hipster" tech store. You'd think if I put a sign that said "Free iPhones" next to a 50m deep pit with spikes, I'd a hefty body collection in a day or two.
Can you sue a company for having a consumer base with lower-than-average intelligence and disrupting business as an unfair act of subterfuge?
Would your mum like some Hot Dicken's Cider?
The shop was in Wroxham Barns, near the city of Norwich. Both are in the county of Norfolk.
After all, you could "chose" to accept a one-sided contract or "choose" not to have a game.
You could "choose" to accept your change in Internet TOS or "choose" to have no internet, no NetFlix, no OS updates...
Your only problem seems to be that you're expecting it to have been Apple (Computers) to have forced them. Persecution complexes are common among the religious faiths.
POTS is so last millenium. Can we please get with the times? Then people can call sip:apple.com and not be confused with sip:apple.cider.com
"You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
I was just scanning down the comments to see if someone had pointed this out. Reading the summary you would think Norfolk is a small village. Calling Norwich a town made me wince slightly.
Norfolk is not a town. Norwich is not "nearby". Norwich is in Norfolk. It indeed, Norfolk's county town.
Well Lootennant Dan told me the we got invested in some kind of.... fruit company? And we don't have to worry about money anymore. So.... that's good. Just one less thing to worry about.
Sadly, a Libertarian cannot force his views on another, and freedom cannot spread as does the cancer known as religion.
No, I don't really believe that. I just wanted to beat all the Slashdot Wile E. Coyote's who were about to post the same comment.
...to diversify into the tech business.
They should have just hired enough staff to actually service the people calling about their Apple hardware and increased their income and diversified their business into something more than just apples.
Some people just don't recognize an opportunity, even when it kicks them in the nuts with a frozen mukaluk.
Tech blogger, tech conference speaker and JS Bin developer Remy Sharp has a Twitter handle that made lots of people think that he was the band R.E.M. When the band disbanded, he got tons of tweets, so many that it was excruciating wading through them all for tweets that were actually intended for him. But he didn't give up his Twitter handle.
You don't HAVE to capitulate to mass misunderstandings.
That explains why me and my fellow tramps keep being kicked out of apple stores when we ask them for white lighting or frosty jack.
I tried to get a hold of HTC (handsets) that I bought through Amazon. Amazons support gave me the phone number of HTC (tool manufacturing) http://htcmfg.com/ . The guy on the other end was very friendly though ;).
Recording: "Welcome to The Apple Shop.
Please, dial 1 if your call is in any way related to the fruits, apple or cider;
Dial 2 if your call is related to the Apple Computer, Ipad or Iphone device."
2
Recording: "Sorry, you dialed the wrong shop. Long before the computer company opened a shop near Norfolk, UK, we The Apple Store have specialized in offering... (advertise)."