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UK Apple Shop Forced To Change Its Name

tlhIngan writes "The Apple Shop, in Norfolk, UK is a little corner store that sells apple products. Not Apple products, but apple products, in this case, cider. However, it's been forced to change its name to the Norfolk Cider Shop. However, the name change did not come from any lawsuit from Apple (the Cupertino one, that is), nor has there been any evidence that Apple (Cupertino) knew about them. Instead, they're changing their name because their phones have been ringing constantly from people seeking help with their Apple (Cupertino) products. Apple (Cupertino) opened an Apple store in 2009 in the nearby (larger) town of Norwich."

174 comments

  1. So by forced, they mean chose by Stewie241 · · Score: 5, Informative

    So by forced to change their name, what they really mean is they chose to change their name because people were mistaking them for the Apple Store?

    1. Re:So by forced, they mean chose by JohnSearle · · Score: 0

      Sounds to me like a lost business opportunity. If they stumbled upon a significant demand for a service, then should've simply expanded their offerings to include that service. I'm not sure why you would go to the trouble of changing your name to avoid having to deal with people asking to do business with you.

    2. Re:So by forced, they mean chose by djl4570 · · Score: 4, Funny

      Forced by a meatspace DDOS attack on their phone number.

    3. Re:So by forced, they mean chose by Anonymous Coward · · Score: 0, Troll

      Apple users are generally stupid.

    4. Re:So by forced, they mean chose by erpbridge · · Score: 5, Insightful

      Had that been the case, them including the service of consulting, repairing, recommending, or selling Apple (Cupertino) branded products or accessories, that probably would have given Apple (Cupertino) the necessary ammunition to sue them to change their name... even if the apple (fruit) products were the primary function of the store still.

      It sounds like a lose/lose... Either you get the phone ringing, taking up your time and business and pulling you away from your customers walking in the door, to the point you change your name... or you take advantage of the opportunity, and open yourself up to being sued for the name.

    5. Re:So by forced, they mean chose by Anonymous Coward · · Score: 0

      Except their business wasn't even close to being the same, so they've got no experience to branch out.

      Plus it'd put them into the same area of business and so start to encroach on Apple's trademark.

      And if you started trying portray yourselves as Apple for computer repair when you're not that's probably some form of con/fraud...

    6. Re:So by forced, they mean chose by acedotcom · · Score: 0

      its a poorly written story from cnet. im not even going to bother clicking through.

      --
      they say it is often more relevant then the comment above, all we know is its called the Sig!
    7. Re:So by forced, they mean chose by AmiMoJo · · Score: 2

      They should have partnered with Samsung/Microsoft and got them to open a shop next door. When all the people looking to buy a new tablet or laptop turn up and realize they are in the wrong place the first thing they see is the handy shop next door selling the very thing they wanted.

      People should know better though. Apple always open "stores" (American), not shops (British).

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    8. Re:So by forced, they mean chose by Sulphur · · Score: 1

      Sounds to me like a lost business opportunity. If they stumbled upon a significant demand for a service, then should've simply expanded their offerings to include that service. I'm not sure why you would go to the trouble of changing your name to avoid having to deal with people asking to do business with you.

      Their regular customer repellant was not working.

    9. Re:So by forced, they mean chose by AK+Marc · · Score: 1, Funny

      Except their business wasn't even close to being the same, so they've got no experience to branch out.

      When did that ever stop anyone?

    10. Re:So by forced, they mean chose by Anonymous Coward · · Score: 0, Troll

      Had that been the case, them including the service of consulting, repairing, recommending, or selling Apple (Cupertino) branded products or accessories

      Just be a little creative and look past the obvious. Consider what kind of customer buys Apple products and market other products and services to that demographic.

      Old queers often have plenty of disposable cash, so stocking a ready supply of Depends, butt-plugs and other gay paraphernalia would create plenty of earning opportunities.

    11. Re:So by forced, they mean chose by matunos · · Score: 3, Informative

      I'm guessing they're happy selling cider and don't have any interest or expertise in servicing computers.

    12. Re:So by forced, they mean chose by flimflammer · · Score: 2

      Forced would work fine in this situation. They felt they had no choice but to change their name in order to avoid the large volume of confused calls.

    13. Re:So by forced, they mean chose by davester666 · · Score: 4, Informative

      No, then that would become trademark infringement...Apple Inc has a trademark to use Apple in a variety of computer-related fields, while this store is using it legally in an unrelated field. If they were to switch or add computer services to their business, then they would be infringing on Apple Inc's trademark.

      --
      Sleep your way to a whiter smile...date a dentist!
    14. Re:So by forced, they mean chose by PolygamousRanchKid+ · · Score: 4, Funny

      Sounds to me like a lost business opportunity.

      Extra strong cider (10% alcohol) might help people who have problems with their Apple products. At least, it will help them forget their problems.

      A round or iCider, anyone . . . ?

      --
      Schroedinger's Brexit: The UK is both in and out of the EU at the same time!
    15. Re:So by forced, they mean chose by Anonymous Coward · · Score: 0

      Forced by circumstances. The title sounds misleading (duh, it's Slashdot), but it is technically correct.

    16. Re:So by forced, they mean chose by Anonymous Coward · · Score: 0

      Thanks for stating verbatim what the post said, then having the foresight to throw a question mark at the end. How do you fucking manage tie your shoes?

    17. Re:So by forced, they mean chose by MrEricSir · · Score: 1

      Had that been the case, them including the service of consulting, repairing, recommending, or selling Apple (Cupertino) branded products or accessories, that probably would have given Apple (Cupertino) the necessary ammunition to sue them to change their name... even if the apple (fruit) products were the primary function of the store still.

      How about selling "Eye Pad Cider"? That way they could rake in cash from confused customers.

      --
      There's no -1 for "I don't get it."
    18. Re:So by forced, they mean chose by martin-boundary · · Score: 5, Insightful

      It sounds like a lose/lose/win... Either you get the phone ringing, taking up your time and business and pulling you away from your customers walking in the door, to the point you change your name... or you take advantage of the opportunity, and open yourself up to being sued for the name.

      ...or you set up an automatic answering machine:

      "Welcome to the Apple Shop. We specialize in cider and cider related products.

      If you would like help with your computer, press 1.

      For any other enquiries regarding cider products, press 2.

      ...

      1. "The Apple Shop does not sell computer products. Please wait to be transferred to Apple customer service in Norwich. You will be charged 30p for this transfer."

      2. "Apple Shop. Hello, how may I help hou?"

      There, FTFY.

    19. Re:So by forced, they mean chose by Sun · · Score: 2

      You are assuming people actually listen to what is being played to them on the recording.

      What will actually happen will be:
      Machine (as heard by caller): Welcome to the Apple Shop. phase out press 1. For any other enqueries...
      User: press 2

      Shachar

    20. Re:So by forced, they mean chose by mysidia · · Score: 1

      Had that been the case, them including the service of consulting, repairing, recommending, or selling Apple (Cupertino) branded products or accessories, that probably would have given Apple (Cupertino) the necessary ammunition to sue them to change their name

      They didn't need to do that... they just needed to get a call center to screen their calls and funnel any 'business opportunities' to a marketing partner, in exchange for a referral fee.

    21. Re:So by forced, they mean chose by Runaway1956 · · Score: 1

      Insightful? Not really, guys.

      Had they been inundated with phone calls seeking service in a related field to their own field of expertise, then yeah, I can see attempting to expand into that related field.

      Making cider and related apple products has squat to do with computer support. The store may or may not have had any personnel who were qualified to work in that unrelated field, but they are certainly not set up to work in that field.

      If I ran an auto detail business, and a local aviation mechanic had a similar name to my own business - should I attempt to take some of his business when I get his phone calls? I'll just send the old man who cleans auto engines over to repair the flaps on a Leer Jet? The kid who does such a great job of cleaning inside the door frames can probably take care of the seeming imbalance in the jet turbines. Yeah - that will work!

      --
      "Windows is like the faint smell of piss in a subway: it's there, and there's nothing you can do about it." - Charlie Br
    22. Re:So by forced, they mean chose by thegarbz · · Score: 1

      And since the big problem is the number of callers about Apple computer products it would still achieve it's purpose.

      I find it hard to believe that a cider store would field a large number of calls from its customer base. As soon as someone with a complaint / enquiry about cider ends up at the Apple helpdesk they may call back and learn to listen.

    23. Re:So by forced, they mean chose by gmanterry · · Score: 4, Funny

      Sounds to me like a lost business opportunity. If they stumbled upon a significant demand for a service, then should've simply expanded their offerings to include that service. I'm not sure why you would go to the trouble of changing your name to avoid having to deal with people asking to do business with you.

      I know how annoying this can be. My home phone number was one digit off from a beauty parlor when I lived in a small town. I got several calls every day from people trying to set up appointments. I tried to explain that they had the wrong number but the calls persisted. Finally, in desperation, I just started making appointments. Sometimes a dozen a day. After a couple of months the calls dwindled down to nothing. A guy's gotta do what he has to do.

      --
      Since when is "public safety" the root password to the Constitution?
    24. Re:So by forced, they mean chose by Anonymous Coward · · Score: 5, Funny

      I'm guessing they're happy selling cider and don't have any interest or expertise in servicing computers.

      So what you're saying, is they are exactly like the other Apple stores.

    25. Re:So by forced, they mean chose by maxwell+demon · · Score: 1

      You can get cider at Apple stores?

      --
      The Tao of math: The numbers you can count are not the real numbers.
    26. Re:So by forced, they mean chose by sgunhouse · · Score: 2

      Remember the song Jenny (867-5309) from the '80s? At the time, dozens of people were forced to change their phone number ... though at least one business changed their TO 8675309. But then again. they didn't really have anyone named Jenny answering the phones. In fact, their answering machine message started with "Jenny's not here right now ..."

      Or then again there's adaware.com which was an ADA-related programming site, as opposed to the ad-blocking program Ad-Aware (someone forgot to check whether the web address was available). After ADA-ware said who they were, they offered a link to a competing ad blocker - I guess they didn't appreciate the traffic they were getting.

      There is somewhat of a lost opportunity in the fact they were getting all that attention - it's a chance to introduce themselves to new people who might not ever have heard of them. But no, they shouldn't branch out or misrepresent themselves ...

    27. Re:So by forced, they mean chose by Mathness · · Score: 1

      No matter how big a success the first generation of the iCider is, I am not going to queue for the next gen iCider. :p

      --
      Carbon based humanoid in training.
    28. Re:So by forced, they mean chose by Elijha · · Score: 1

      By lost business opportunity I thought you were going to say set the listed number to a pay-per minute one. Of course for real customers and shop signage /local adverts / business cards show the normal number - but don't have it publicly listed in the phone book.

    29. Re:So by forced, they mean chose by hairyfish · · Score: 1

      So change your number to a pay per minute number. Anyone that ask about computers simply transfer them another extension which is on indefinite hold at $99/minute.

    30. Re:So by forced, they mean chose by nukenerd · · Score: 2

      Sounds to me like a lost business opportunity. ...... should've simply expanded their offerings to include that service.

      I don't think you know Norfolk. I am suprised they have even got as far as installing land-line phones there, let alone selling Cupurtino products. I think they will stick to selling cider.

    31. Re:So by forced, they mean chose by Jaruzel · · Score: 1

      Illegal in the UK unfortunately.

      --
      Together, We Can Make Slashdot Better. I Do NOT Mod ACs. - Check Me Out
    32. Re:So by forced, they mean chose by hokin · · Score: 1

      I don't think you know Norfolk. I am suprised they have even got as far as installing land-line phones there, let alone selling Cupurtino products. I think they will stick to selling cider.

      I don't think you know Norfolk I'm 10 miles from nearest town and I've had 7-8Mbps for the last 5 years

      In addition The Apple Shops logo is suspiciously similar to Cupertino's, seems it was ok to use that but now 4 years after the Norwich Apple Store opened its a hassle?

    33. Re:So by forced, they mean chose by drinkypoo · · Score: 1

      Forced would work fine in this situation. They felt they had no choice

      No, no it wouldn't. They can have felt forced, but it doesn't mean they were forced.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    34. Re:So by forced, they mean chose by drinkypoo · · Score: 1

      Finally, in desperation, I just started making appointments. Sometimes a dozen a day. After a couple of months the calls dwindled down to nothing. A guy's gotta do what he has to do.

      It's a good thing the calls for the doctor's office stopped coming in before I read your comment...

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    35. Re:So by forced, they mean chose by PT_1 · · Score: 1

      Replying to undo accidental bad moderation. Sorry, I had meant to click 'informative'.

    36. Re:So by forced, they mean chose by Xenx · · Score: 1

      So, if someone places a gun to your head and tells you to [whatever] you don't think you've been forced into it? I mean, you still have a choice.

    37. Re:So by forced, they mean chose by drinkypoo · · Score: 0

      So, if someone places a gun to your head and tells you to [whatever] you don't think you've been forced into it? I mean, you still have a choice.

      Hyperbole alert! Hyperbole alert! You are a douchewaffle! Hyperbole alert!

      Did someone hold a gun to your head and force you to say something so fucking ridiculous?

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    38. Re:So by forced, they mean chose by Anonymous Coward · · Score: 0

      Twenty years ago, our office numbers was one digit off from Ticketmaster. If you were in on a Saturday morning and concert tickets went on sale, you'd get a fair number of wrong numbers, as people dialed to snag great seats. Some of us finally started taking "orders" for seats up front. We didn't write anything down, but did ask for address and credit card info.

    39. Re:So by forced, they mean chose by spike1 · · Score: 1

      My number is one digit off a chinese takeaway nearby... Constantly getting "Can I place an order?" calls...

      My usual response is "NO!" hangup.

      Might have to try taking the order when I'm feeling extra petulant... :)

    40. Re:So by forced, they mean chose by Deekin_Scalesinger · · Score: 1

      Yup, but you need an appointment (don't do a walkin for God's sakes!) and be sure to make a backup of your stomach as they are not responsible for previously undigested substances.

      --
      "As the intrepid kobold companion continues his journey, he begins to wonder... if priests raises dead, why anybody die?
    41. Re:So by forced, they mean chose by oobayly · · Score: 1

      A colleague of mine did the same. He was inundated with calls because a company's (vet I think) flier has the wrong number on it. He even told the company that the number was wrong but they kept sending it out. Would have loved to have been a fly on wall when they had to tell customers that there was no appointment - how not to run a business.

    42. Re:So by forced, they mean chose by Anonymous Coward · · Score: 0

      Oh, I don't know. I've been to Norfolk once. I'd always thought the Norfolk jokes were an unfortunate stereotype, up until the point I saw a family at a happy chef in King's Lynn - good lord, there can't have been fresh genes in that family for generations.

      Then again, the couple in the flat below me are exactly a ringing endorsement for Thame!

    43. Re:So by forced, they mean chose by Anonymous Coward · · Score: 0

      YES! If you read the article you would have seen that the Apple (computer) patrons were SO RUDE that it was getting difficult to field the calls.

    44. Re:So by forced, they mean chose by Xenx · · Score: 1

      I think you might be slightly confused as to where the title "douchewaffle" belongs in this situation. Take your pick of any multitude of situation where upon you have to chose between something potentially catastrophic and not nearly as catastrophic. A gun to the head is just an obvious one. So, Fucktard, get your head out of your ass.

    45. Re:So by forced, they mean chose by Anonymous Coward · · Score: 1

      I went to msexchange.com and they didn't tell me anything about how to get a sex change.

    46. Re:So by forced, they mean chose by Meski · · Score: 1

      I'd call their, and your, bluff.

    47. Re:So by forced, they mean chose by Myopic · · Score: 1

      Only if you deny the possibility of being forced to do anything. Name something that counts to you as "being forced" and I bet I can deny it as easily you just did.

    48. Re:So by forced, they mean chose by Myopic · · Score: 1

      You are right, if you deny the possibility of ever being forced to do anything. Do you deny the entire notion of force?

    49. Re:So by forced, they mean chose by Myopic · · Score: 1

      No, he illustrated why you said something indefensible.

    50. Re:So by forced, they mean chose by Anonymous Coward · · Score: 0

      By they you really mean you. The author of the article used the word forced, not the store.

    51. Re:So by forced, they mean chose by Anonymous Coward · · Score: 1

      Try expertsexchange.com, or penisland.com.

  2. Impressive! by gazbo · · Score: 5, Insightful

    I mean I guess the summary could have been written in a more cunty way, but I don't see how. So high fives all round!

    1. Re:Impressive! by albacrankie · · Score: 2

      Your description beats anything I could have said. Sorry, Slashdot! I'm worried why I even come here any more.

    2. Re:Impressive! by Anonymous Coward · · Score: 1

      Your description beats anything I could have said. Sorry, Slashdot! I'm worried why I even come here any more.

      For comments like the one you just responded to.

      I come here to respond to comments like yours.

      captcha: relayed

    3. Re:Impressive! by TitusGroan8856 · · Score: 2, Interesting

      you sir, have summed up everything in a very eloquent manner. remember when /. was edited by people with a brain?

    4. Re:Impressive! by Ol+Biscuitbarrel · · Score: 1, Funny

      The repeated use of "(Cupertino)" was especially vagaffective.

    5. Re:Impressive! by Anonymous Coward · · Score: 0

      It's still fun to troll here every now and again.

    6. Re:Impressive! by UnknowingFool · · Score: 1

      Speaking of which, Beaver College changed their name to Arcadia University: *insert witty response here*. And you're welcome.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
    7. Re:Impressive! by Anonymous Coward · · Score: 1, Funny

      Speaking of which, Beaver College changed their name to Arcadia University: *insert witty response here*. And you're welcome.

      Not enough balls to keep the original name, then?

    8. Re:Impressive! by sa1lnr · · Score: 4, Funny

      remember when /. was edited by people with a brain?

      Says a user with a facebook icon. :)

    9. Re:Impressive! by niftydude · · Score: 1

      I mean I guess the summary could have been written in a more cunty way, but I don't see how. So high fives all round!

      Challenge accepted!

      TFS could have made a snide generalization about how dumb typical apple users would have to be to confuse a cider store with a computer store.

      Or maybe a bad pun: cider/cyber or apple/app springs to mind...

      There is always more cuntiness readily available in the world.

      The problem the Norfolk Cider shop will have now is all the people calling them up trying to get pear cider, when they are an apple cider store which no longer has the word apple in their name. Oh the humanity!

      --
      You can never know everything, and part of what you do know will always be wrong. Perhaps even the most important part.
    10. Re:Impressive! by gmhowell · · Score: 3, Interesting

      you sir, have summed up everything in a very eloquent manner. remember when /. was edited by people with a brain?

      Somebody worked on slashdot prior to CmdrTaco?

      --
      Jesus was all right but his disciples were thick and ordinary. -John Lennon
    11. Re:Impressive! by SEE · · Score: 3, Funny

      remember when /. was edited by people with a brain?

      Let me guess, you've just temporarily misplaced the password for your three-digit UID?

    12. Re:Impressive! by TitusGroan8856 · · Score: 1

      nope, I've had various accounts over the years, but due to the franticness of life I no longer recall the passwords nor have access to the email accounts that they're linked to for password resets. I've been a reader since late '98. most comments in the last few years have been AC.

    13. Re:Impressive! by Myopic · · Score: 1

      No, I don't remember that. I've been reading since 1998. When was this golden age of which you speak? In 1998 we definitely complained about the editors in almost every single story. Back then it was egregious typos as well as style and tone.

    14. Re:Impressive! by zieroh · · Score: 1

      remember when /. was edited by people with a brain?

      Nope.

      --
      People who say "sheeple" have about as much sophistication as an AOL user, and in fact are probably actually AOL users.
  3. Why? by Anonymous Coward · · Score: 0

    Why not use an automated phone system to inform callers that it isn't The Apple Store? Or would it be relatively costly and/or give the impression of an impersonal business?

    1. Re:Why? by c0lo · · Score: 1

      Why not use an automated phone system to inform callers that it isn't The Apple Store? Or would it be relatively costly and/or give the impression of an impersonal business?

      - Customer: hello, I'd like to order half of dozen bottles of that 4-y old dry cider that you advertise
      - (auto response): Sorry sir, we don't sell iPhone X
      (later on)
      - Shopkeeper: shit, extra expense last month to buy that damn'd auto response system and the sales went down this month. I wonder why?

      It really does make good business sense, doesn't it?

      --
      Questions raise, answers kill. Raise questions to stay alive.
    2. Re:Why? by Anonymous Coward · · Score: 0

      "Why not use an automated phone system to inform callers that it isn't The Apple Store?"

      But it _is_ the Apple store! There are just no bite-marks on theirs.

  4. This is News by Anonymous Coward · · Score: 1

    NEWS FOR NERDS!!!111!!1

    1. Re:This is News by Anonymous Coward · · Score: 0, Funny

      It is news for nerds.

      It is another case of a persons phone system being overwhelmed by a confusion of business due to morons not understanding the very easy to notice difference between an actual Apple store and a goddamn cider store!
      It is a case of 2 technically illiterate groups coming together to create a blackhole of stupid.

      A simple automated service to let users go to the cider store line or Apple Tech Support (aka, tell them to get the hell off the line and re-read their phonebook)
      The Apple users? God knows. Hell, even he doesn't know. Why else do you think Steve died? Old white beard up in the sky needed someone to explain how the damn thing (doesn't) work! "It Just Works."

  5. oh what subtle guile. by Anonymous Coward · · Score: 0, Insightful

    this isn't even spin, it isn't news, and wow you guys are whores.

  6. What's that sound I hear? by Twinbee · · Score: 5, Funny

    ...Almost like the roar of a thousand pitchforks being summoned out, and then calmly put back. (I admit to being a little annoyed for a second myself).

    --
    Why OpalCalc is the best Windows calc
  7. So... by Anonymous Coward · · Score: 0

    Unregulated free markets DO work...

  8. these guys are poor businessmen by ozduo · · Score: 1

    They should have started selling another brand of phones to all these disgruntled Apple buyers! Ha Ha but which brand?

    --
    I got to the chocolate box before you, that's why the hard ones have teeth marks.
    1. Re:these guys are poor businessmen by itsdapead · · Score: 4, Insightful

      Poor businessmen?

      This move got their little shop a namecheck in the national news in the UK. Ker-ching!

      --
      In a survey of 100 programmers, 111111 thought that duck-typing was a good idea.
    2. Re:these guys are poor businessmen by narcc · · Score: 2

      They're already in the fruit business, and they've got plenty of Apples. How about BlackBerry's on Orange?

    3. Re:these guys are poor businessmen by sevenisloud · · Score: 2

      It certainly worked on me. I'd never heard of this shop before, despite living a few miles down the coast from it, but now I'm sorely tempted to pay them a visit and get myself some local cider to entertain myself with one evening (and possibly pick up an iPad while I'm there)

  9. You say apple ... by quax · · Score: 1

    ... and I say Apple ... let's call the whole thing off.

  10. apple is still evil by alen · · Score: 5, Funny

    i mean who names a computer company after a fruit, so all the fruit sellers get spammed with calls about computers?

    1. Re:apple is still evil by M1FCJ · · Score: 1

      A bottle of cider is not one of your daily fives...

    2. Re:apple is still evil by Nationless · · Score: 1

      I should totally steal their idea and start a tech company in the UK called Orange.

      Oh, wait...

    3. Re:apple is still evil by mrbester · · Score: 1

      I'm guessing you've never been to cider producing counties. Yeovil by night is... an experience.

      --
      "Wait. Something's happening. It's opening up! My God, it's full of apricots!"
    4. Re:apple is still evil by Anonymous Coward · · Score: 0

      oh i think that is available now... they rebranded as 'EE' (yes 'EE').

    5. Re:apple is still evil by vakuona · · Score: 1

      No they haven't completely rebranded as EE. EE is a brand of Everything Everywhere, which is a joint venture between T-Mobile and Orange communications. EE is only used for the 4G service at the moment, and Orange and T-Mobile are alive and well for the 3G services.

      It gets very confusing, but basically, the name of the joint venture is EE, and EE operates 3 brands, EE, Orange and T-Mobile.

    6. Re:apple is still evil by Quirkz · · Score: 1

      Call yourself Lemon. Surely nobody would take poorly to that?

    7. Re:apple is still evil by houghi · · Score: 1

      I called them and asked what they could do with my Mcintosh and the Apple store said that they were and unsupported product.
      Strange, because I thought it was great to make cider from.

      --
      Don't fight for your country, if your country does not fight for you.
    8. Re:apple is still evil by Anonymous Coward · · Score: 0

      "A bottle of cider is not one of your daily fives..."

      A bottle of cider a day, keeps the doctor away.

    9. Re:apple is still evil by Anonymous Coward · · Score: 1

      However, although they might operate 3 brands, they do not operate the "3" brand, which is operated by Hutchinson 3G.

    10. Re:apple is still evil by LordSnooty · · Score: 1

      The Orange brand is gone in the UK. My phone was Orange but now tells me i am on network EE. Most if not all the high st shops havebeen rebranded too.

    11. Re:apple is still evil by Anonymous Coward · · Score: 0

      I used to know someone who owned an Apricot computer (CP/M-based computer from way back then). Personally I had an Oric-1 home computer from Tangerine systems.

  11. McDonalds verses McDonalds by Grayhand · · Score: 4, Interesting

    It's a very different case since the corporation wasn't the bad guy but it made me think of another case. The corporation McDonalds once sued the head of the McDonald clan for daring to have a restaurant called McDonald's in the UK. He pointed out he had no problem with the corporation using his family's name but found it odd he'd be sued for using his own name especially when he was the head of the clan. This case is sad since neither side was causing a conflict it was the customers that forced the name change.

  12. Look into a copyright/trademark-free world by gedankenhoren · · Score: 0

    ...one in which firms seek creative solutions, not fights to the death. It is very interesting that computer-Apple 'won' for much the same reason that no-one listens to polka music anymore.

    1. Re:Look into a copyright/trademark-free world by chrismcb · · Score: 1

      How would a copyright/trademark free world have solved this problem? This wasn't a trademark issue (nor a copyright issue)

    2. Re:Look into a copyright/trademark-free world by gedankenhoren · · Score: 1

      This problem was solved without trademarks; that's my point.

  13. Apples by jgrahn · · Score: 3
    Now that I think of it, apples are vastly more important to me than Apple products. There are the blossoms in spring. The early kinds in August--September: Transparent Blanche, then Gyllenkrok Astrakan, Safstaholm. Later James Grieve, Aroma and many others. In October--November the nameless bitter kind which only grows in my home village and is good for baking in the oven with syrup. And finally, the apples which last into winter: Ingrid Marie, Cox Orange, Gloster.

    The many forms and uses of apples is a small miracle. And yes, it's technology of a kind.

    1. Re:Apples by Ol+Biscuitbarrel · · Score: 1

      You forgot the good ol' Red Delicious. Possibly on purpose? In the US anyway it's the epitome of the "industrial apple." I wouldn't be surprised to find it on sale around the globe.

      I don't recognize any of the varieties on your list but then I'm anything but a epicure. There's no less than 7.5k cultivars of apples so it's not surprising that a list from another country might be full of names that are unfamiliar.

      Funny: To begin researching this I highlighted the word 'Apple' and right-clicked in Chrome; the context menu said "Search Google for Apple". Now why would I want to do that...wait a minute...

    2. Re:Apples by vakuona · · Score: 2

      And you left out the McIntosh!

    3. Re:Apples by LMariachi · · Score: 1

      Arkansas Blacks, if you can find them, are a nice substitute for boring ol’ Red Delicious, the beefsteak tomato of apples. They’re a lovely dark color, more interesting flavor than RD, and they last forever hanging around at room temperature without even getting mealy.

    4. Re:Apples by ChromeAeonium · · Score: 1

      That's an interesting list of apples. The only one of those I've heard of is Cox's Orange Pippin, and I've tried a lot of apples. I'm guessing you are Swedish and those are local varieties? My favorite apples are Snowsweet, Spigold, and Pink Pearl. If you like apples you should definitely seek those varieties out. It is pretty amazing how many different varieties of apples (and other crops for that matter) there are and what you can do with them. Crop cultivation & use is most certainty a technology.

    5. Re:Apples by Anonymous Coward · · Score: 1

      You forgot the good ol' Red Delicious.

      Ah, yes - named in the vein of Military Intelligence and Microsoft Works, the apple that nearly destroyed its industry here in the US. Even people who aren't apple snobs rejected this crapfruit.

      God help any country who imports it, and let us be damned for exporting it - a far worse crime than unilateral invasion, to be sure.

    6. Re:Apples by Anonymous Coward · · Score: 0

      Because the Red/Golden Delicious is/are the Walmart of apples. You couldn't create a worse cultivar if you tried.

    7. Re:Apples by Anonymous Coward · · Score: 0

      Human history would be vastly different were it not for the humble apple fruit. All the countrys and exploration that would not, could not have happened like it did...

      Human history would be pretty much the same without apple pc products.

  14. I don't get it by fustakrakich · · Score: 1

    Where's the Beatles reference?

    --
    “He’s not deformed, he’s just drunk!”
  15. What a surprise. by fufufang · · Score: 0, Offtopic

    Well, Apple has been patent trolling Samsung for quite a while now. They are very litigation-happy. Why not crush a local apple shop for the sake of their in-house trainee lawyer?

  16. "Town of Norwich" by Anonymous Coward · · Score: 1

    Norwich is actually a city. It's like saying "The town of New York". Norwich-fag here.

    1. Re:"Town of Norwich" by Malc · · Score: 1

      Ironic considering Americans call everything a city.

    2. Re:"Town of Norwich" by stranger_to_himself · · Score: 1

      Norwich is actually a city. It's like saying "The town of New York". Norwich-fag here.

      I remember just after I moved to Norwich a bus driver refusing to understand what I meant when I said 'town'. Its a city! And a fine one at that.

    3. Re:"Town of Norwich" by TangoCharlie · · Score: 1

      Isn't it rather strange that the other town (which is presumably smaller than Norwich) isn't actually mentioned? It just says in Norfolk. Anyone reading this post might assume that Norfolk is a small town, near the (slightly) larger town of Norwich.

      I think Delia Smith might have something to say about this!!

      So, let's get some facts straight: Norfolk is a county. Big place. Famous for it's water-ways which are called "The Norfolk Broads". Norwich is a city. Famous for Coleman's, a brand of sauces (especially mustard), and, of course, the Norwich City Football Club (a soccer team), which just happens to be owed by Delia Smith, a famous TV chef, and next-in-line to the Throne (if all the Royals get nuked). OK, I made that last bit up!

      --
      return 0; }
  17. It's like... by Anonymous Coward · · Score: 0

    People forgot "apple" is also a fruit. Shocking isn't it.

  18. PICK UPS by swillden · · Score: 1

    One of my colleagues has a similar story. He used to work for UPS and one day got a call (or someone near him got a call, not sure) from a person complaining about receiving upwards of 30 calls per hour from people asking to have UPS pick up their packages. The problem was that the person's phone number happened to be (local area code)-742-5877 and all of the callers should have been dialing 1-800-742-5877 (1-800 PICK UPS).

    The individual wanted UPS to do something to "fix" the problem, something that didn't require him to get a new phone number. Of course, there was nothing that UPS could do to stop the calls, so eventually the guy changed his number. I don't know if UPS then picked up the number, which seems like it would have been a good idea.

    --
    Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
    1. Re:PICK UPS by PPH · · Score: 1

      The individual wanted UPS to do something to "fix" the problem, something that didn't require him to get a new phone number.

      Or he'll sell it to FedEx?

      --
      Have gnu, will travel.
    2. Re:PICK UPS by DigiShaman · · Score: 1

      Question: Does the user of that number actually "own" it? In other words, does one user have the rights to transfer that number to another user, or only forfeit it in exchange from another via phone provider? I'm not sure phone numbers are transferable like domain names are.

      --
      Life is not for the lazy.
    3. Re:PICK UPS by cffrost · · Score: 1

      Question: Does the user of that number actually "own" it? In other words, does one user have the rights to transfer that number to another user, or only forfeit it in exchange from another via phone provider? I'm not sure phone numbers are transferable like domain names are.

      Apparently they can be transferred (sometimes, at least); I could have sworn someone tried to sell 212-867-5309 on eBay but was unable to transfer "ownership." Looking to https://en.wikipedia.org/wiki/867-5309/Jenny#Popularity_and_litigation for a citation, I saw no reference to 212, but a 201 instance was successfully sold and transferred. My guess is that it probably depends on the carrier and/or local regulations.

      --
      Thank you, Edward Snowden.

      "Arguments from authority are worthless." —Carl Sagan
    4. Re:PICK UPS by Quirkz · · Score: 2

      I live in southwestern Colorado and have an internal extension at my company of 5058. Just across the border from us in New Mexico is the 505 area code, and we do some business down there. On average once a day one of my co-workers tries to dial New Mexico without punching 8 to get an outside line, and dials me instead. This is made worse by a phone system that doesn't insert the code if you try to call back the number on caller ID unless you punch some extra buttons.

      I say average 1/day, but in reality it's more like once a week some goofball tries and fails five times in a row to dial out, and repeatedly hangs up on me before I can get them to listen long enough to learn how to use the phone. Especially bad are the ones who insist "I got a call from this number" and won't believe me as I try to explain they're stuck inside the company still.

    5. Re:PICK UPS by adolf · · Score: 1

      This is made worse by a phone system that doesn't insert the code if you try to call back the number on caller ID unless you punch some extra buttons.

      Ew. What phone system is this? I had this working on our old Altigen system, and I'm sure I could make it work on our "more recent" Comdial (which may or may not be more recent, depending on whether you're counting manufacturing date or initial design date).

      Please let me know so I can avoid it or research it more properly in the future: The callback button (whatever it is called) should always work, no matter how that call arrived (internal, POTS, PRI, h.323, SIP, whatever).

    6. Re:PICK UPS by drinkypoo · · Score: 1

      Out of curiosity, why haven't you just had your internal extension changed? It seems an especially pertinent question given this story.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    7. Re:PICK UPS by PPH · · Score: 1

      Good question. I effectively 'own' my home phone number. Due to number portability regulations, I can transfer it to any service provider I want. If I find a service provider that allows me to resell that number, who would stop the transaction? If one refuses, I can just switch to the next one.

      Ain't the free market wonderful?

      --
      Have gnu, will travel.
    8. Re:PICK UPS by Quirkz · · Score: 1

      I don't think anything else has much sympathy for me. Also, it's a tech support number and they don't change those lightly, because they've got to retrain all the customers.

    9. Re:PICK UPS by Quirkz · · Score: 1

      I think it's Cisco Call Manager. Other than this one thing, I don't have any problems with it. It does redial calls as they're identified by caller ID, couldn't tell you why it doesn't automatically edit the outside calls to include the 8.

    10. Re:PICK UPS by adolf · · Score: 1

      I'd bitch at the phone guys, then. They're doing their job poorly.

      It can automatically insert the 8. It can also insert (or not) a 1 for long distance when needed.

  19. Hidden Camera Footage by virgnarus · · Score: 1

    Footage of one of the incidents has been discovered.

  20. How they should've handled it by Anonymous Coward · · Score: 0

    "Welcome to the Apple Shop in Norfolk. Our menu has recently changed, so please listen closely.

    If you're calling about a problem with the iPhone or iPad, the answer is that you're doing it wrong. Please hang up, and learn how to use the equipment properly.

    For information about fresh apple cider, apple pies, and other delicious products, please press 1 now."

  21. Blackberry is broken by bobinabottle · · Score: 1
  22. Hushed by Metricmouse · · Score: 2

    as to the real reasons because of settling out of court? The name, along with selling a product that has round corners when sliced, makes me wonder.

    1. Re:Hushed by Anonymous Coward · · Score: 0

      What are you on about?
      "So he has finally succumbed -- with no pressure from Apple, he says -- to changing the name of his hallowed store."
      As to the rounded corners? Get over it, there was more to the design patent than just rounded corners.

  23. Missed a golden opportunity. by Anonymous Coward · · Score: 5, Funny

    How much money could they have made letting some guy from a PC maker come in and be their receptionist? He could listen to their problems, then lead them on a chase through trouble-shooting land, and say at the end, "well, maybe you should have bought a PC, genius!) And hang UP. Then that person, angry at what he BELIEVES is Apple Corp. tech support, and switches to a PC. Apple (of Cupertino) sufffers, eventually failing.

    1. Re:Missed a golden opportunity. by Anonymous Coward · · Score: 0

      Ha. We used to do the same sort of thing when we'd get calls for a local company that happened to have a number 1 digit off from ours. At 3 am. We got sick of telling people it was the wrong number, so we started taking orders. But since we didn't know anyone at the company, I'm guessing those orders never showed up on time. Or at all. They eventually changed their number and the calls stopped.

      But I think you might be overestimating the effect this little company would have had on Apple, Inc.

    2. Re:Missed a golden opportunity. by Cinder6 · · Score: 2, Insightful

      I think you might be overestimating the influence of this little fruit shop...

      --
      If you can't convince them, convict them.
    3. Re:Missed a golden opportunity. by Meski · · Score: 1

      Alternatively, you could cold-call people at dinnertime, pretend to be from Microsoft, and tell them there's something wrong with their computer. No-one would *ever* have done that before.

    4. Re:Missed a golden opportunity. by Anonymous Coward · · Score: 0

      Not just golden, but maybe even Golden Delicious.

  24. Understandable by Azure+Flash · · Score: 1

    Trying to explain to an old lady over the phone how to access a WiFi network is probably a lot harder than growing and caring for hundreds of fruit-bearing trees, harvesting them, processing the fruits, carefully fermenting them following a carefully honed recipe, bottling them and selling them. Heck, with all my experience with computers, even I would rather start an apple cider farm than start taking Apple tech support calls.

    1. Re:Understandable by Xenx · · Score: 1

      As much as I hate using iDevices personally, I would hands down rather support them over any of the others. Put me in front of just about any device and I can figure it out. Put THEM in front of any other device and try to tell them where to go..... ugh. Having a unified experience helps in those cases.

  25. Meanwhile, by Anonymous Coward · · Score: 0

    The Apple Store northeast of Indianapolis continues to sell carmel apples and other apple related food items as it has since before Apple Computer stores existed, while the Apple Store on the nearer northeast side of Indianapolis sells iPhones and hip mp3 players. They're only eight miles away from each other.

    It's still not a story.

  26. Tell customers ... by PPH · · Score: 5, Funny

    ... you'd be more than happy to help them out with their problems if they just bring their apples in.

    Just put them in the cider press and Voila! No more problems!

    --
    Have gnu, will travel.
  27. Microsoft! by CHIT2ME · · Score: 0

    This apple shop should have just given these idiot "Apple" callers the phone number to Microsoft. At least they could have informed them of the error of their ways!!!

    --
    My karma is bad. Don't get too close!!!
  28. Oo'ar oo'ar ay by Bitsy+Boffin · · Score: 1

    I am a cider drinker
    I drinks it all of the day
    I am a cider drinker
    It soothes all me troubles away
    Oo'ar oo'ar ay, Oo'ar oo'ar ay

    --
    NZ Electronics Enthusiasts: Check out my Trade Me Listings
    1. Re:Oo'ar oo'ar ay by kelemvor4 · · Score: 1
  29. Sounds like a missed opportunity by az1324 · · Score: 3, Interesting

    TAS: "Hello, The Apple Shop"
    Caller: "I'm having trouble with..."
    TAS (interrupts): "We have a special offer going on today that I highly recommend. It's our exclusive Cider Club membership which will deliver our latest products to you every month, year-round. And when you come into our shop you will get VIP service at our Juice (slur pronunciation) Bar. This is a limited time offer."
    Caller: "Wow that sounds great how much is this Cyber (don't correct them) Club?"
    TAS: "It's just £199 for the year, billed on a recurring basis. I can take your credit card information now."
    Caller: "Sounds too good to be true! Sign me up!"

    1. Re:Sounds like a missed opportunity by Khashishi · · Score: 1

      Good idea, but people who have broken products are probably going to be in a bad mood and aren't going to put up with that.

    2. Re:Sounds like a missed opportunity by strikethree · · Score: 1

      Your idea is funny but it is unethical. Good people do not deceive. They actively try to ensure that the potential customer knows what they are buying.

      --
      "Someone needs to talk to the tree of liberty about its ghoulish drinking problem." by ohnocitizen
  30. BS by csumpi · · Score: 1

    "people seeking help with their Apple (Cupertino) products"

    Apple products just work. That's why they are so expensive.

    1. Re:BS by maxwell+demon · · Score: 2

      Apple products just work. That's why they are so expensive.

      See, that's the problem with Apple products. While other products work great, Apple products just work. ;-)

      --
      The Tao of math: The numbers you can count are not the real numbers.
  31. But you're dancing around an important issue by 93+Escort+Wagon · · Score: 2

    Are all those apples being raised in a walled garden?

    --
    #DeleteChrome
  32. Waiting to see what happens by DaveAtFraud · · Score: 3, Interesting

    The little town of Empire, Colorado (about an hour west of Denver, on U.S. 40 headed toward Winter Park ski area) has an eatery/bar/town offices called "The Hard Rock Cafe". Empire was a hard rock mining town until most precious metal mining operations left the U.S. I'm thinking this place has been called the Hard Rock Cafe since long before the trendy, international chain took up the name. Haven't heard about any legal moves to make them change their name.

    Cheers,
    Dave

    --
    They that can give up essential liberty to obtain a little temporary safety deserve neither safety nor liberty.
    Ben
  33. I think I have the same problem ... by Skapare · · Score: 0

    ,,, with my store that sells framed glass objects for installation in pre-made homes in the walls of houses.

    --
    now we need to go OSS in diesel cars
  34. Overkill? by Anonymous Coward · · Score: 0

    Might it have been cheaper in the long run to simply install a robot on the phone?

    If you are calling about computers, press 1. -> I'm sorry. We are a small fruit-related products store and have no affiliation with the American electronics giant.
    If you are calling about fruit, press 2. -> [Phone rings]

    Of course, this technical solution would not generate the same press coverage so I'm not sure which is best for the business.

  35. Ridiculous by darkfeline · · Score: 0

    This just goes to show how intelligent the average Apple user is. The only resemblence is part of the name (The Apple Shop vs. Apple store, almost 50% difference there), and in context, I simply can't fathom how one would mistake a cider store for a "hipster" tech store. You'd think if I put a sign that said "Free iPhones" next to a 50m deep pit with spikes, I'd a hefty body collection in a day or two.

    Can you sue a company for having a consumer base with lower-than-average intelligence and disrupting business as an unfair act of subterfuge?

    1. Re:Ridiculous by maxwell+demon · · Score: 1

      Can you sue a company for having a consumer base with lower-than-average intelligence and disrupting business as an unfair act of subterfuge?

      No. Otherwise you could sue half of the TV stations out of existence. :-)

      --
      The Tao of math: The numbers you can count are not the real numbers.
    2. Re:Ridiculous by jo_ham · · Score: 0

      You can't see how "in context" when someone looks up the number in the phone book they'd mistakenly dial the The Apple Shop, especially given the word "shop" is the generic term here in the UK (akin to "store" in the US - ie, "I'm going to the shop, do you want anything?")?

      Maybe if they're looking the number up online, perhaps, but in that case google gives you the street address, the name "The Apple Shop", a phone number and the url "the-apple-shop.co.uk". You can't see how people might mistake that for the actual Apple?

      No one is walking up to the shop and asking for help; they're looking up a number and calling it, presumably without a big helpful picture of the shop in question making it obvious it's the wrong one.

    3. Re:Ridiculous by zieroh · · Score: 1

      Can you sue a company for having a consumer base with lower-than-average intelligence and disrupting business as an unfair act of subterfuge?

      Can you sue slashdot for having a user base with lower-than-average intelligence and a propensity to troll every fucking topic with their idiotic anti-Apple vitriol?

      --
      People who say "sheeple" have about as much sophistication as an AOL user, and in fact are probably actually AOL users.
  36. Should offer beverage to callers' mothers by Anonymous Coward · · Score: 0

    Would your mum like some Hot Dicken's Cider?

  37. "Norfolk, UK" isn't a small village near "Norwich" by fantomas · · Score: 1

    The shop was in Wroxham Barns, near the city of Norwich. Both are in the county of Norfolk.

  38. And by chose, you mean forced. by Anonymous Coward · · Score: 0

    After all, you could "chose" to accept a one-sided contract or "choose" not to have a game.

    You could "choose" to accept your change in Internet TOS or "choose" to have no internet, no NetFlix, no OS updates...

    Your only problem seems to be that you're expecting it to have been Apple (Computers) to have forced them. Persecution complexes are common among the religious faiths.

  39. When are we all going SIP by drinkypoo · · Score: 1

    POTS is so last millenium. Can we please get with the times? Then people can call sip:apple.com and not be confused with sip:apple.cider.com

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  40. Re:"Norfolk, UK" isn't a small village near "Norwi by sevenisloud · · Score: 1

    I was just scanning down the comments to see if someone had pointed this out. Reading the summary you would think Norfolk is a small village. Calling Norwich a town made me wince slightly.

  41. Geography time by Anonymous Coward · · Score: 0

    Norfolk is not a town. Norwich is not "nearby". Norwich is in Norfolk. It indeed, Norfolk's county town.

    1. Re:Geography time by trigpoint · · Score: 1

      Norfolk is not a town. Norwich is not "nearby". Norwich is in Norfolk. It indeed, Norfolk's county town.

      Norwich is a city.

    2. Re:Geography time by Anonymous Coward · · Score: 0

      Norwich is a city.

      Yes. But it is *also* Norfolk's county town, because that is a general term (the 'capital of the county') that applies to counties which may have either a town or a city as their 'capital' ,and nobody uses the term 'county city' (not in the UK anyhow).
      A city is (these days, not historically) just a town with city status anyhow.

  42. Fruit Company by Gallomimia · · Score: 1

    Well Lootennant Dan told me the we got invested in some kind of.... fruit company? And we don't have to worry about money anymore. So.... that's good. Just one less thing to worry about.

    --
    Sadly, a Libertarian cannot force his views on another, and freedom cannot spread as does the cancer known as religion.
  43. See, dude, I told u the patent system is BROKEN!! by cundare · · Score: 1

    No, I don't really believe that. I just wanted to beat all the Slashdot Wile E. Coyote's who were about to post the same comment.

  44. What a wasted opportunity... by Anonymous Coward · · Score: 0

    ...to diversify into the tech business.

    They should have just hired enough staff to actually service the people calling about their Apple hardware and increased their income and diversified their business into something more than just apples.

    Some people just don't recognize an opportunity, even when it kicks them in the nuts with a frozen mukaluk.

  45. Similar problem, also in the UK by WebManWalking · · Score: 1

    Tech blogger, tech conference speaker and JS Bin developer Remy Sharp has a Twitter handle that made lots of people think that he was the band R.E.M. When the band disbanded, he got tons of tweets, so many that it was excruciating wading through them all for tweets that were actually intended for him. But he didn't give up his Twitter handle.

    You don't HAVE to capitulate to mass misunderstandings.

  46. That explains it by magpie · · Score: 1

    That explains why me and my fellow tramps keep being kicked out of apple stores when we ask them for white lighting or frosty jack.

  47. Similar by Anonymous Coward · · Score: 0

    I tried to get a hold of HTC (handsets) that I bought through Amazon. Amazons support gave me the phone number of HTC (tool manufacturing) http://htcmfg.com/ . The guy on the other end was very friendly though ;).

  48. Install an Interactive Voice Response by Frederico+Camara · · Score: 1

    Recording: "Welcome to The Apple Shop.
    Please, dial 1 if your call is in any way related to the fruits, apple or cider;
    Dial 2 if your call is related to the Apple Computer, Ipad or Iphone device."

    2

    Recording: "Sorry, you dialed the wrong shop. Long before the computer company opened a shop near Norfolk, UK, we The Apple Store have specialized in offering... (advertise)."