Bill Gates Says Windows Phone Strategy Was Inadequate
puddingebola writes "Perhaps it isn't newsworthy, but Bill Gates has characterized Microsoft's mobile and smartphone strategies as 'a mistake.' From the article: 'In an interview with CBS This Morning's Charlie Rose on Monday, Gates admitted he wasn't pleased with Microsoft's performance in the mobile market, going as far as to characterize the company's smartphone strategy as "a mistake." "We didn't miss cell phones," Gates said. "But the way that we went about it didn't allow us to get the leadership, so it's clearly a mistake."'"
Duh.
I mean if the failing marketshare year on year since the iPhone came out didn't clue you in, maybe the KIN debacle would have, or certainly the fact that your marketshare is no better off despite practically owning a phone manufacturing company could point that out.
What did they have? 4,5 years to get the smartphone right before BB or iOS? Fail.
In C++, your friends can see your privates.
Considering the lead Microsoft had in the mobile phone market, they were there in 2002 (before Blackberry, I believe), but somehow they never made it work. I'm not sure exactly why. It's actually surprising, not that they failed, but how big their failure actually is.
They knew it was important, they tried to get the market, had a huge lead, and they failed. It's a little more than 'inadequate.'
"First they came for the slanderers and i said nothing."
at least he admitted it.
But I guess he was talking about the past. At the moment M$ is doing a lot of things right and I guess they will become more important as a mobile platform in the next few years (given they stay on track). WM 6.5 was one of the worst mobile experiences I ever had. I switched to an iPhone 2 back then and I felt that it was a game changer for me that turned a phone into an usefull device. Later, when I got annoyed with Apples politics (with an ending contract at my provider), I switched to Android and have since than invested a lot in it. There are a few Apps I never want to miss again and WP8 would have to have them (or something compareable) before I would switch again. I think a lot of people have now invested their money in other eco systems (Android, iOS and BB) and they would be reluctant to switch to another system. That's why WM8 will have an extra stony way back into the market (I think). I hope they make it though!
The commercials are on par with the ones by Apple. A guy taking pictures and a guy saying that the phone is yellow. Holy shit.
DEEERRRPP
Bill is starting to sound more and more like Stephen every day.
Clearly, you must be new here!
I'm honest enough to admit I lie to myself.
I should have left that start menu on it.
Live the silly tiles to the non touch dual screen 24 inch monitor setup where that rightfully belongs.
Worse it runs too well and does not have limitations like a 32 meg file limit borrowed from Windows 3.0 left. That means people wont keep buying over and over again as we remove each limit to show off how hip they are to run the latest and greatest like Windows was pre-XP.
http://saveie6.com/
A lot of it can be traced to Microsoft's bullying behavior throughout the '90s, when they (along with Intel) owned the digital platforms that mattered. Carriers, handset vendors, application developers, and technically savvy consumers remember that era and don't want to be bullied again. So just canning the EVPs and SVPs in charge of Windows Phone development isn't likely to change things. Getting rid of Ballmer and replacing him with someone who's not a 15-year Softie, now that might be perceived differently.
It may be a mistake but weighed against the disaster of Balmer's leadership of Microsoft... You'd be forced to conclude the mobile market was a success.
Maybe they did that intentionally. The question though is how they plan to get into the space now that they destroyed competition and have created a bad reputation.
I happen to agree with that.
Will Bill Gates return then? I like the newer gentler Microsoft even if it is turning incompetent. If Bill was left IE would still have IE 6 crap in their on purpose to make it incompatible with everything else and .docx would be a drmed binary format with no OpenXML so no LibreOffice or GoogleDocs compatibility.
He did the same tricks with SCO Unix before they sold it completely to make sure apps could not be ported. Balmer is too stupid to be this evil
http://saveie6.com/
He says 'Microsoft made a mistake', not 'the Board didn't lead the company in the right direction'.
Why do I get the feeling that he won't take any personal responsibility for the running of Microsoft?
Windows Phone 8 is actually a pretty compelling product. Not the best match for desktop or laptops, but it really is effective in the mobile environment. It does just what I need it to do, quickly. It doesn't want to make you fiddle with it, or use it over and over.
I do hope that Microsoft can establish a profitable sector in the market, because I really do appreciate the platform.
You heavily promote a WP 7.5 product - the Lumia 900 - and not two months later you declare it to be incapable of running WP8. Good job of throwing WP7.5 users to the wolves. And they wonder why they're losing money...
by a boggy mile, but it still wouldn't have sold. And that's because they've become a dirty brand - generally people use windows, not because they like it, but because they need to run particular software (office, business apps, games) or because they'd rather a mac but can't justify the expense. They have irritated geeks with their anti-competitive behaviour, and seem to be heading into an even more restrictive and walled-garden approach - but starting with the wall before really having a must-have product. These geeks are often the IT-support for friends/family with windows, and they're saying avoid microsoft unless you really have to. On top of all this, even among the general public, microsoft are not a cool brand (http://www.youtube.com/watch?v=1cX4t5-YpHQ, http://hardware.slashdot.org/story/12/08/12/1732248/msft-reaches-out-to-hackers-do-epic- ). All they've got left going for them is their enterprise image. The 'if you want a proper computer to do work on, you use windows' image. But with Metro, they are just about to throw this down the pan, too. They are doing what nearly cost Blackberry their business - not realising their sales to the consumer were based on their cachet selling to enterprise, and by chasing the consumer, they will lose both groups of customer. And, frankly, after all the dirty tricks they've tried, you can't say they didn't deserve it.
In the context of the article he's talking about Microsoft's *old* phone strategy. Windows Mobile was basically an attempt to do the Blackberry thing with Windows. It could have done worse, but obviously it didn't succeed, which is why they dumped it for Windows Phone. I don't think he's criticizing Windows Phone.
Gee Bill I'd love to put more money in your pocket so you can euthanize more people but... there are other cell phone companies to choose from.
"I guess I'm gonna fade into Bolivian."
Is that all Billy has to say ?
Microsoft is an EPIC FAIL in the mobile market simply because nobody wants to run a version of Windows on their mobile!
It's funny to think that WIndows CE came out in 1998, years before the iPhone, yet Microsoft did ***nothing*** to advance this platform into a viable and profitable mobile platform.
Well the failure is written right there in the name: "Windows" Phone. They already started with one hand tied behind their backs and had to make a windows like phone.
That's why you got the same metaphors, Windows buttons, dialogs etc. The designers were never free to make the best phone, they were always stuck trying to make a Windows phone that was any good.
Job's on the other hand, didn't require Apple make a "Mac Phone".
You can see this with the tablets, Windows is best suited to a mouse because of the scroll bars/windows/little widgets etc. Tablets need big touchable things and simple feedback (since the screen is underneath the finger so complex feedback tends to be overlooked). So they're not a happy marriage. Yet here we are with Windows 8, and the designers are stuck with the same problem, how to make Windows more tablet'y!
You have to start counting the cards against Ballmer. Windows Mobile was a dominant product up until the iPhone. Symbian was lame and Blackberry was coming on strong. Had they put together a good game plan, working from their strengths, they would have had a better position than they are now. I'm afraid buying a Windows Phone is a losing proposition because 1) Not many phone manufacturers will want to support it, unless MSFT pays most of the freight and 2) Not many developers are running to the platform even though they're opening their arms to get anybody to come over. That means MSFT will have to subsidize on both fronts, which if you're new into the market isn't much of a stretch except they've been in the mobile space for over a decade. And, to be honest, the MSFT ship seems to be missing the dock on quite a few things, which ultimately lead straight to Ballmer's desk. Yes, the company is successful but it's getting passed very quickly by Apple, Google and I'll be interested to see if Blackberry's First Quarter numbers don't do better than Windows Phone 8 in terms of shipped units. If the latter happens I'd stick a fork in it for MSFT and try to recoup what they can from their Desktop/Tablet endeavor or ultimately, just start porting office to Android and wave a white flag.
Harrison's Postulate - "For every action there is an equal and opposite criticism"
I like Billy G (perhaps unlike most here), but it... failed... because it failed...?
At what point is Ballmer going to be held responsible any of the "mistakes" that Microsoft has been making? The guy is bulletproof beyond all logic for a publicly traded company.
Let's forget that Microsoft had mobile devices before. I don't see how they think they can get market share by having exclusive deals and expensive phones in the US. Sell the Nokia Lumia 620 in the US. I want a phone that dials. I'm not buying it for an easier way to get to Facebook or Skydrive. I don't want the crapware I get with a new computer on a new phone.
The KING has no clothes! He's big, brash, loud, a mega-shareholder and he is not managing right.
You know that Symbian had the biggest market share by a long way? Even in 2010 it was selling more than iPhone. I agree with you about Ballmer, but I think Nokia's problems were ALIGNING THEMSELVES WITH BALLMER'S MICROSOFT.
" That means MSFT will have to subsidize on both fronts
Well of course that's what the $2 billion to Nokia was about, a subsidy to get the price down, coupled to a patent play to try to attack the winners. The patent play let them force Samsung to make a WinFail phone.
Blackberry had a niche, and that was the keyboard. The keyboard on the Blackberry was fantastic for text, coupled to an app ideal for text. But the world has moved on, I think they should make Texting focussed Android phones now.
"start porting office to Android
If Office wasn't ported properly to RT or Windows 8 (it's got no touch design), then it will never be ported to Android. Office division thinks they're successful based on sales, but sales are based on lockin not product. So they'll be hoisted by their own hubris soon enough. They didn't get on board with RT, they need a good management to push them, Ballmer isn't it, so they'll find the same market flip:
Office will flip away from MSOffice in future,
Windows is CURRENTLY flipping
Windows Phone has ALREADY flipped away from them
Really Ballmer's effect is really clear, a big slow motion train wreck. He'll keep increasing prices to keep the earnings increasing, but making the flip faster.
"We didn't miss cell phones,"
Yes you sure did. I can't imagine a more pusher-like half-assed offering than Windows phone 8. Phone 7.5 was crap but that could be forgiven as u really were late then..
But don't fret. I had to download a new dialer app for my Android phone as it was loading Skype every time I tried to phone so you're not the only crap out there. There's still only one company doing smart phones right - Apple, and since I don't want that, it's back to dumb phones and ultra smart PC's for me..
I just saw the 2013 printing of his book The Road Ahead with a sticker on the cover which read: Now Revised To Include Wireless.
If Slashdot were chemistry it would look like this:Cadaverine
In general, developers are hating Windows 8; and Microsoft is expecting them to jump on another platform that's more of the same?
'Mistake' = No Blame.
'Failure' = Someone IS To Blame.
Gates cannot come to grips that HE is the source of the FAILURE ! Furthermore He cannot push this off to Balmer, like so many times in the past (behind closed doors but the windows were open ! snicker snicker).
XD
I would prefer 24x7 to 24x7x365, as the latter misses leap years. It is my understanding, though, that Windows Phones now have achieved five-nines uptime, running properly 9.9999% of the time.
Has anybody looked at Office 2013? I got a copy for $9.95 through the Micro$soft home user program. They are re-making all of their APPS look like the phone. The package was about $11.00 more than it was worth. The company is putting all of their eggs in the "Metro" basket, and it will not end up well for them, unless Ballmer walks through computer stores with a baseball bat to "convince" people to buy their products.
My wife doesn't listen to me either...
I had figured that Microsoft had the mobile market locked up when Palm started shipping Treo phones with Windows mobile on them.
I figured both Palm and Windows Mobile were dead when that happened. The Treo Windows Mobile was horrible. At the same time it sucked away effort from the Palm based Treo, I mean if Treo couldn't make up their mind what OS was the future why should I buy into that wishy-washy nest? I was a die-hard Palm fan before that but the Treo Windows Mobile cured me of that rapidly.
As for Microsoft - all they got was a lot of customers that were having a terrible Windows Mobile experience, and happy to share that fact.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Hey now, MS-Bashfests are an honoured /. Tradition!
(Posting as AC Because too lazy to login)
I'm not even a grammar nazi, usually, and i think this post gave me eye cancer. >.
MS got its 90% market share developing a platform that was the best for developers as:
1) let completely free the development, market and distribution strategy
2) did not broke compatibility every now an then
After 2003, the company was run by an idi... that changed completely those two pillars, and its missed decade culminated with Windows 8 release, breaking any user convention, trying to funnel developers through a single store and a single IDE, declaring to aim to throw away Win32 compatibility (and in fact it already did it: 3 years of misdirected development detrimental to win32 libraries and wasted in the WinRT API).
They did th same in the mobile space, breaking compatibility at each update Phone 7 vs CE, Phone 8 vs Phone 7... they already knew that it was a suicide strategy, but decided to bet the entire company on that: that's why Microsoft relevancy is free falling!
Making the /. crowd happy.
the way that we went about it didn't allow us to get the leadership, so it's clearly a mistake.
Yup. Better not take any risks ever again.
systemd is Roko's Basilisk.
The biggest surprise is that anybody on this planet actually watches Charlie Rose!
Developers! Developers!! Developers!!! Developers!!!! Aaaarghhhhh!!!!!!!!!
Gates' comments are as irrelevant to Microsoft as Windows Phone is to the mobile market. Isn't he supposed to be busy giving away all the money he made out of all the people he scammed over the past couple of decades?
"Remember the Courier?"
Yes I do. It was just an infographic video released when the Ipad, but the Ipad was real and the Courier was Smoke.
Had they a prototype? Do you refer to the video itself?. Oh yeah, so the people of minority report also had a prototype of non touch UI because they 3d rendered a beautiful video concept.
The Apple guys also managed to make a video of a computer talking with a person in the 1980s, but it takes more than a video to solve the problems in reality.
The Microsoft Surface uses a big computer and really high level programming(aka inefficient) while the Apple guys managed to put it on an ARM and make it to feel fast(while the ARM is not).
[I love quote-mining...]
When was the last time it was "ok" to have to reboot your phone.
I have an iPhone and I probably reboot it roughly once a month due to various minor problems. It's never "ok" but I have yet to use any smartphone from any maker (including Samsung, Nokia and others) I haven't had to periodically reboot. They are computers that happen to be able to make calls. They're pretty good overall but hardly bulletproof.
Microsoft makes neat toys and cheap PC software - but reliable and "applicance-like" in a way that a Mac or DVD player or a toaster is - they are not.
Well I have a Mac (a recent vintage Mac Mini with an SSD and Core i7) and an iPhone and I have several Windows PCs (two from Acer one from Dell) running XP and Windows 7. My Windows PCs crash and/or need rebooting significantly less often than my Apple products. I like Apple products fine and like the interfaces better than most Windows products but the Apple products I own don't even begin to approach "appliance like" in reliability. They're solid but not bulletproof.
Furthermore I have a Windows 2003 server sitting 3 feet from me as I type this and the only time I've ever had to reboot it was for an occasional upgrade and for power outages. I haven't had a crash of any sort in over 4 years. I cannot say the same about any of my desktop machines from Apple or any PC vendor.
It's kind of like why nobody buys the Chevy Volt - it's a $40k Chevy econobox. Chevy != high tech quality, that's what Toyota is for.
I've driven a Volt and a Prius both enough to have a well formed opinion on each. I live near and work with engineers from GM who test the Volt at GM's Proving Grounds so they've shown me the car. My sister had a Prius until recently and I drove it a fair bit too. While it is true that the money went into the power train rather than the interior, the fit and finish on the Volt is generally better than a Prius and the power train in the Volt is definitely better for most people. The price of the most similar plug in Prius is about the same (close to $40K) and the Volt is MUCH nicer to drive. I'd argue that it's power train is better technology than anything Toyota currently offers. If you have a choice the Volt is the better car between the two especially if you drive in sloppy weather or actually want to enjoy driving.
Microsoft's mistake was not fixing their crashy Windows CE / Windows Mobile phones, back then when they were a market leader
Is that a PC in your Pocket?
The IBM PC was expensive too. Real expensive... Maybe you are thinking of the Edsel of computing which came two years after after the IBM PC. The Apple Lisa which was as much as a nice car.
In reality, the failure of Apple was the closed architecture. The IBM PC was completely open and even published BIOS source code in their tech reference manuals. The bus specifications were published and open for anyone to build hardware for it. This allowed competitors, (CompaQ etc) to enter the market with clones and expand it. Ironically, we are seeing history repeat itself as Apple slides again due to the openness of Android.
Thanks for that mental image.
Gamingmuseum.com: Give your 3D accelerator a rest.
It's not just the phones OS that's inadequate.
I like Ballmer's strategy, I like it a lot.
Perhaps may be related to windows phone handsets revival
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Yeah, this article definitely isn't newsworthy except for those whose time is worth considerably less than mine.