Acer Pulls Back From Windows To Focus On Android and Chromebook
SmartAboutThings writes "More bad news for Microsoft: Acer is apparently rethinking their Windows strategy, planning to offer fewer Microsoft products and focus more on products delivered by Redmond's rival Google, in the form of Chromebooks and Android devices. This comes after Acer's second-quarter earnings call, where the Taiwanese company posted a surprise second-quarter loss, having unexpected lower sales and rising expenses. Acer's change of plans comes not long after Asus' CEO announced that the company would no longer make Windows RT products until Microsoft proves there's real demand."
So they are pulling out of one pointless OS (WinRT) and focus an another even more pointless OS (ChromeBook).
When will they ever learn?
This is a well known negociation strategy to get better deals from Microsoft. Remember when Dell threatened to go AMD-only?
Acer is a big laptop OEM, especially in emerging markets. What are they going to put in them? A browser OS? Really?
Nobody ever got fired for buying Android.
We're all waiting for Windows Titanic, that one big unsinkable ship that rides the waves of the internet!
And most of the industry. Don't forget about say 85% of the people who use Desktops and Laptops.
If something is so important that you feel the need to post it on the internet... It probably isn't that important.
Maybe the problem is not the OS, but the hardware itself. I bought 1 mainboard and 1 modem, I had a lot of problem with their products. The same with our laptop where I work, always having compatibility and hardware problems. Maybe people understand and never buy a second acer product ?
One of Microsoft's biggest fears from the late 90s was that the web browser would become more important than Windows and instead of just being an application, it would become the platform. If only Microsoft had been nimble enough to change their strategy in the past 15 to 20 years...
Every time I read a story about the failure of win8\RT I am greeted by an involuntary image in my mind of Balmer piloting the Hindenburg, and the disaster that followed. It amazes me that he is still in charge.
Brought to you by Carl's Junior.
So they are pulling out of one pointless OS (WinRT) and focus an another even more pointless OS (ChromeBook).
When will they ever learn?
The reason why they are focussing on the chromebook is because its selling. In fact its the fastest growing part of an otherwise lackluster PC Market. The fact that it loosens Microsoft Grip on them is a massive bonus.
....Microsoft employees were spotted moving chairs out of CEO Steve Ballmer's office.
This is my opinion. To make sure you don't steal it, it's covered by the DMCA.
Nonsense! All of those users are just installing ChromeOS as soon as they get the machines home. And switching to Emacs instead of Word.
which is totally what she said
Those all qualify as grandmas.
CLI paste? paste.pr0.tips!
I believe the recent move that makes Office accessible to Android (even if it is a cloud version and a wrapper) is very significant.
The Microsoft crew knows that Android will at least be a major contender for OS share and maybe even beat them. I think they are starting to get ready for a world where Windows isn't the automatic choice by the corporate zombie crowd and it will be just as viable to give your non-power users an Android-based desktop. They are smart enough to know that the possibility for that is there.
Give the graphic designers a mac. Give the business power users a Windows 7 PC. Give your secretary an Android Desktop. Give a geeky workers that need raw power a Linux box. Well get closer to giving everyone the correct tool for the correct job.
Why are you giving them free press.
Because in difference from the far too frequent slashvertisments this actually is news for nerds, stuff that matters..
"I have downloaded hundreds and hundreds of records, why would I care if somebody downloads ours?" Robin Pecknold
All I've seen in general is that Acer make average and poor PC equipment, knocked out generally at below market prices as their model, and with at best average support.
To be fair I've over generalising somewhat - but what I laid out applies to too much of the Acer family.
Moving to Chrome and Android will be a simpler model. The problem is that its a full on race to the bottom. Your value as Acer is null. Its in the OS. And beyond that, unless you are on the winning edge hardware wise and winning at review level, you'll face the full on might of Samsung and Google and Apple, and they will out device you anyway.
Just box shifting the edge, and on cost is heading to a level where only the huge vendors left standing will be left, and where the Soc costs leaves only enough margin for those vendors anyway.
Unless you are that vendor, you will be where you are in PC land in only months.
The only place in tech for smaller outfits is one of excellence and boutique level stuff. Acer needs to become something other than yet another box shifter, or its dead.
They should seek out being an alienware or Origin level vendor where their is a price premium and an extra service - but the problem is this is Acer.
We`re all equal
The reason your windows machine's aren't selling is because you make piss-poor products Acer.
Is everybody who develops PC games, develops mods for PC games, or even just plays PC games also a grandparent?
Why are you giving them free press. Except couple grandmas nobody is using Windows. Much better choices are available.
Shut up. Every news article is "free press" for someone if you look it that way. Windows is a big thing in IT world so it's good to hear about it too.
Emacs??!?!?!?!?
LaTex is the bees knees!
There are two types of people in the world: Those who crave closure
I have never owned an Acer branded product but have owned a Gateway laptop from Acer. 2 Keys broke in the 2nd month - wasn't covered by warranty. The charger slot slipped into the case after 6 months. Repair was covered by warranty but it was a patch-up job - they had to stick something to something.14th month, motherboard developed a problem which required motherboard replacement. Since it was out of warranty, I junked it.
Andoird. Highly recommended Unpaid endorsement.
Carewolf: "The Chromebook is a failure!"
Tupe: "No, the Chromebook sells quite well"
You: "No, they're not buing a Chromebook, they're buying 'that $199 laptop'"
Which would be the Chromebook right? So they're buying the Chromebook, which means that someone is selling it, right? Which means it's selling, right?
So what, exactly is the point of a tone that indicates that Tupe was wrong?
Or is your complaing "They are buying it wrong!!!!"?
My brother the non-nerd who would be in love with his roku if it had a browser and is actively looking for a replacement that does. He is the kind of guy that buys a chromebook and since I just recently saw a display of them at walmart he probably will have one sometime in the next couple months. All he does on his current PC is a little online shoping, weather, addicting games, pandora, or facebook.
For the last 20+ years, companies have made hardware for whatever Microsoft was making, because it was the gravy train.
Now all of a sudden they're realizing they're footing the bill to make products focused around Microsoft stuff, and that isn't always working for them if the stuff Microsoft is making nobody is interested in. In fact, it has become a liability in some instances.
The manufacturers have more options these days, and if the Microsoft products aren't selling, they can make more money by focusing on the Android and other stuff.
So Microsoft really needs to pay attention, and learn that they need to better understand what it is people want and why -- because there is increasingly not as much certainty that a MS product will sell, and if you're sitting on your laurels collecting revenue from OS and Office upgrades, you will get overtaken.
Their tablets aren't doing stellar, their phones aren't nearly as popular, nobody seems to like Windows 8, and they've pissed off everybody with the XBone -- and while they may be entrenched in corporate environments and likely to stay there, at the consumer level, they seem to be foundering.
Lost at C:>. Found at C.
I don't think anyone will really feel the effects of a few less underspec'd machines being on the market. Anyone who could have bought an Acer can still get their underspec'd machine from HP, Lenovo, or any other number of manufacturers.
The reason your windows machine's aren't selling is because you make piss-poor products Acer.
When Microsoft crapped all over its OEM Partners(sic), by releasing a device its reference model..and like you have just done announced how rubbish its OEM partners are. Microsoft Spent a billion on Advertising making less in revenue for its sale...and its X86 Twin the Surface Pro, had to devalue its inventory by $900million.
Perhaps a better strategy would have been to treat its partners...as just that partners instead of Victims especially considering OEM now have choices...clearly something Acer is willing to take advantage of.
I don't think anyone will really feel the effects of a few less underspec'd machines being on the market. Anyone who could have bought an Acer can still get their underspec'd machine from HP, Lenovo, or any other number of manufacturers.
Your right they won't, but its not because others will make up a shortfall. Its because the PC market has been shrinking for 5 quarters now with no end in sight.
I just bought an Acer chromebook for my parents. Everything works well, and I have no complaints about the Acer hardware so far... except for the Wifi card -- or it could be the software. It won't work with our wireless router's WPA2, so I had to switch to WEP... which we all know is pretty much no security...
The G
Yeah, when you go from 0.1% to 0.3% of market share, that's 300% growth, which far outstrips everyone else. Ask Microsoft how they feel about being the "fastest growing part" of the smartphone business since Windows Phone 8 also shares that particular title.
Note: I am not disparaging ChromeOS or Chromebook with this post, I'm only pointing out how useless the term "fastest growing" is when applied to a platform that has been on the market for like 18 days (sarcasm).
Slashdot still doesnâ(TM)t support Unicode after it was added to the HTML standard in 1997.
I love my Acer netbook, and I know they quit making them due to pressure from Microsoft. If they start making normal Netbooks again I'll be a happy camper.
The preceding post was not a Slashvertisement.
Actually, this is MS's second ARM foray, the first being Windows CE for the "Pocket PC" (PPC) and "Handheld PC" (HPC). The cult of followers is still somewhat active (more or less nostalgically) at http://www.hpcfactor.com/ . CE is still alive today as Windows Embedded Compact (seems to be mostly for vertical market devices/apps such as bar code scanners/POS terminals, etc.) - see:
http://www.microsoft.com/en-us/news/features/2013/jun13/06-13EmbeddedCompactGA.aspx
Interestingly, that linked page has a link to another "interesting" announcement: "Microsoft Windows Embedded 8.1 Industry Release Preview now available" ( http://www.microsoft.com/en-us/news/Features/2013/Jun13/06-27WinEmbPreview.aspx ). That seems to indicate an ultimate convergence of their original ARM OS with Win 8 RT, so maybe it will stay alive in that vertical markets niche.
Hmm - wonder if I could retrofit Win Embedded 8.1 for my old HP Jornada 728 HPC - those wonky tiles could work on its 640x240 touch screen ;-}
YMMV
"Back when Ellison was pushing for the Network Computer( NetPC) over 10 years ago it was a desktop appliance and WinTel was able to counter it with cheap hardware and discounted licensing and marketing programs which effectively killed it"
..
.. yup, it would be crazy to Intel define this .. the only urgent issue I can think of is defining how it boots, if we let Intel do this in a proprietary way we're screwed .. Note the flag below on the NetPC. we need to get cranking on this. I know it is difficult to do a spec until the sw work is crisply defined but having Intel draft this spec and take it to the industry will cause up more headaches in the long run if we don't get out in front." link
Intel was pushing the NetPC and it was Microsoft that acted to kill it
--
"do you have a list of issues on this topic? we have a conference call with them (intel) re NetPC today at 9, and pending your response we can bring them up or try to stave off a little, but the latter isn't really a good choice - we're running out of time, as everyone is painfully aware.
NC Attack Plan-"The NC is Dead"
"Halt the NC from making any noise in FY98. Though the NC has failed to live up to its early threat of mass PC replacement, we are actively tracking threatened accounts and monitoring and attacking the NC constituents (IBM, Sun, Oracle) with high level TCO and Windows messages. We are executing on a PR plan to expose the NC as "dead""
AccountKiller
True, true, I was thinking about NT-derivatives and succumbed to tunnel vision.
It'll be interesting to see if MS keeps CE around, since there will always be something on 'low end hardware' no matter how high the low end gets to be, or whether they'll eventually ditch CE in favor of some compact-but-NT-kernel-based embedded flavor for consistency's sake.
> My brother the non-nerd who would be in love with his roku if it had a browser and is actively looking for a replacement that does.
A $200 ION nettop with a wireless keyboard/mouse combo sounds like just the thing.
I'm not sure that I would want to use a web browser with the kind of inputs that come with a Roku.
A Pirate and a Puritan look the same on a balance sheet.
Only for about 15 minutes, at least based on my experience with my smart tv's browser. ...but then again, in Sweden they still use TeleText, so a lot of people don't need much.
Even though they saw the iceberg, they (like MS) couldn't change direction fast enough to avoid the collision.
They (also like MS) never believed they could sink... Laughed at the idea (again, like MS laughing at Linux)
Until the water was coming over the lower decks. It took them a fair amount of time to decide that the ship COULD sink.
...for the Packard Bell brand.
At least dont be Dusche-Bags and LOCK the bootloader/Bios. Give us linux dweebs a way to blow out the Chrome OS and install linux on it easily without a 20 second "ZOMG UR BookIZ Compromised!" warning on the screen...
Do not look at laser with remaining good eye.
Having recently bought laptops form Levono and Acer all I can say is good riddance. My ACER laptop is buggy, has too much bloatware and had to be returned for a bad disk drive and LCD. The Levono was cheaper, had slightly less bloatware and is rock solid. Just the physical feel of the two computers is markedly different the ACER feels cheap and fragile while the Levono is light and tight. The only really advantage of the ACER is that it claims to have a removable battery - however this is actually not true the battery cannot be removed after it is installed - WTF? Very poor design - but the random reboots are entertaining to watch.
I have seen many cheap laptops on on-line that run GNU/Linux natively for a hundred dollars or less. Admittedly they look like toy laptops, so the chromebooks seem overpriced for what you are getting. I suppose the Chromebook is targetted to those who think themselves not technologically sophisticated. I bought my first computer in 1996 (IBM Thinkpad, running Windows 3.11) and second one in 2006 (HP Running windows XP). The latter got infected fast enough. Initially, all I wanted was something to browse the web, listen to music/watch movies, and do word processing. When the machine got a virus, my high school aged brother installed Ubuntu. This was how I got into doing other things like audio editing, learning the command line, graphic design, business applications and more--all through opensource technology. Previously I thought this not possible because I could not afford the software and cracked ones were too unreliable. GNU/Linux opened the possibilities for me. So I am a bit concerned when people who consider themselves unsophisticated deliberately get a device that is so limited. More options should be availble should the user learn to want more from her machines...
"SO we bide our time, waiting for a purer kick to bloom and the future is still bleak, uncertain and beautiful" -GSYBE
Emacs has a LaTeX mode... actually Emacs Is my preferred way to edit latex code.
I think he has been looking some stuff like the neo and rikomagic and a wireless keyboard.
Why bother installing ChromeOS if you're going to install Emacs? You only need one OS on a laptop!
...before they made that douchy Acer Iconia W3 vs. iPad Mini commercial. ;)
The big win of CE isn't the lower end hardware. CE isn't really a whole lot lower end than Windows RT these days. You really want a multicore processor and 1 GB+ of RAM for the latest versions of CE. The big draw of CE (for those limited niches where it appeals) is that it is real time, which is very hard to achieve under NT.
And crap products. I hope they go fucking bankrupt.