Apple's Next Hit Could Be a Microsoft Surface Pro Clone
theodp writes "Good artists copy, great artists steal," Steve Jobs used to say. Having launched a perfectly-timed attack against Samsung and phablets with its iPhone 6 and iPhone 6 Plus, Leonid Bershidsky suggests that the next big thing from Apple will be a tablet-laptop a la Microsoft's Surface Pro 3. "Before yesterday's Apple [iPad] event," writes Bershidsky, "rumors were strong of an upcoming giant iPad, to be called iPad Pro or iPad Plus. There were even leaked pictures of a device with a 12.9-inch screen, bigger than the Surface Pro's 12-inch one. It didn't come this time, but it will. I've been expecting a touch-screen Apple laptop for a few years now, and keep being wrong.
To do this, Apple would need a new OS, or do some sort of horrible blend between OS X and iOS. That's not happening. I think there will be a bigger iPad at some point, but it will just run iOS. It won't be a convertible.
Someone will have to explain how putting out a device that immediately gets eclipsed by a Note 4 counted as a perfecry timed attack against Samsung
Someone will have to explain how putting out a device that immediately gets eclipsed by a Note 4 counted as a perfecry timed attack against Samsung
I've been expecting a touch-screen Apple laptop for a few years now, and keep being wrong.
That's because a touch-screen laptop is a terrible idea. Today's phones are powerful enough with a docking station that includes a monitor, keyboard, and mouse.
Isn't a big iPad just a big iPad?
Apple can shit in a box and people will buy it.
... and imbeciles leave out the opening quotation mark.
Confucius say, "Find worm in apple - bad. Find half a worm - worse."
Seems to me that Apple is playing catch-up in the phablet arena. Apple was late to the party and lost the toehold because of its tardiness.
How cute.
This is just Microsoft propaganda machine trying to *steal* some thunder from the Cool Guys(TM).
The Surface Pro (they even mention version 3!) concept is DOA. Period.
The only difference between samsung and every other android manufacturer is the advertising/carrier kickback budget. Samsung can't compete on the low end because it destroys their profit margins. Meanwhile, the low end android manufacturers are quickly becoming mid/high end android manufacturers because that's where the money is at. It's the same story as IBM PC industry, except it took 10 years instead of 30.
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Steve Jobs may have been many things, but Pablo Picasso is not one of them.
I thought we had moved past referring to storage as memory...
I suspect if they are going to copy Microsoft, they will copy Window's 8's ability to switch between the "fat fingers" interface and desktop on the fly.
It's also possible they could put in an ARM chip to give you the option of booting to iOS and saving power, but I find that a bit wasteful and far-fetched.
...and *I* thought we've moved past the age where anyone familiar enough with the Internet to post comments would know the @ symbol isn't a replacement for "a-round" but here we are, friend. ;-)
Call it the iiPad
“He’s not deformed, he’s just drunk!”
Standardize your joystick API so us devs can make joystick games on ipad/iPhone. Joystick games on Android tablets is just taking off now, and might be a small portion of the market, but the people who do it like it. Anyone can see a touch screen is no way to play a reflex action game, the controls just aren't there.
God spoke to me
Cloning something a failure like Surface seems silly, if you're going to clone something clone something that is a success in the marketplace. If I want a table, I will buy an iPad - it works nicely as a consumption device. If I want to do a little more work, I will buy a Macbook Air. I don't really need a touch screen, in fact I find it a little annoying having fingerprints all over the screen. I also tend to sit back when using the computer and having to lean forward to touch the screen is actually more effort than just using my mouse. Call me old fashioned.... but I don't find it an improvement in usability when it comes to working on a computer. It works nicely when you are using an iPad and reading a book or watching a video.... Two different user interfaces in one machine is not useful to most.
People can hate Windows 8 all they want, but the signs are clear: Microsoft wants a unified platform for mobile and desktop apps, because at some point Google will get Android apps to run on Chrome OS and Apple will get iOS apps running on OS X machines
A mainstream machine that merges the tablet with the laptop market will make it clear to those who have been distracted that tablets are the main PC for millions of people. I think that Surface Pro is more of a proof of concept while the the MacBook Air or the supposed 12" iPad can be that machine.
The touchscreen will be secondary, what will define the PC market will be app stores. One fine morning we'll look at the PC market and realise that 30% of machines are running Google Play apps, 30% are running Windows Stores and 30% are running iTunes apps.
These are the same analysts who said that apple needed to make a netbook or they would die (or who each quarter predicted a netbook was coming).
Apple has placed an alternative bet: that the devices can overlap capabilites and responsibilites (e.g. via handoff, or less intensely as with iwork) but have fundamentally different jobs to do, and try to make each do its job well. I don't commute to work in a tank, but some people find tanks useful. The surface, and W8, are neiher tank nor motorbike, and really do neither job well.
Apple changes their mind (and never admits it, as with phablets!) and they also make brain damaged decisions, but there is some method to their madness. Analysts generate quotable sound bites; that is the method behind their madness.
The tablet PC was a failure before IPAD.
I'm on my second touchscreen computer and fifth tablet. I do not like touch screen for a laptop/desktop. For a smartphone I can think of no better way than a touchscreen given the lack of input device. For a portable TV otherwise known as iPad a touchscreen is about the same as a dial on the side. For a Microsoft surface or a laptop with touch screen removing your fingers off the keyboard to touch the screen is cumbersome. I also found myself rarely detaching the keyboard.
my thoughts exactly.
Can we see your bestselling Gnu tablet?
I think MS would complain if I called that vaporware, because even they didn't steep that low. This ain't even a "we kinda sorta think we might one day" announcement. It's some leaked (yeah, right) rumors about what some tech giant could be thinking about making.
How the fuck is this relevant in ANY way?
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
The market starting using more and more large but mediocre phones, just as demand is really starting to grow Apple introduces a model that doesn't sacrifice performance or battery life to have a larger device.
By waiting Apple also gave device makers a lot of rope to hang themselves with in going to screens with absurd DPI. Now the poor bastards (Note4, etc) are hamstrung changing and powering so many wasted pixels, and the companies cannot back off the resolution they have chained around their own necks.
Apple as usual simply makes a good idea work better than anyone else.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Apple hasn't really innovated much since Steve left the scene.
I see this a lot and I'm not convinced, especially since the guy has only been in the ground for around 3 years. How much does Apple have to do for you to change you mind? Where is the boundary between what you consider innovative and not. What is your evidence that their pace of innovation has slowed? I'm not saying you are right or wrong but you stated it as if it is axiomatic and I don't think I agree. I don't see any other companies really innovating meaningfully faster when you are talking time scales of 5-15 years which is what matters here.
Apple has historically introduced one or two big products per decade. The original Apple Computers came out in the late 1970s. The Macintosh was created in 1984. The iPod in 2001. The iPhone in 2007 and the iPad in 2010 which are really the same device in different form factors. Other products of note were the Apple LaserWriter (first desktop laser printer - Apple dropped the ball on that one) in 1985 and the Newton MessagePad in 1994. (The Apple Watch is too new to decide if it is noteworthy or not) Apple's most grim time financially was during the 1990s when their big bet (the MessagePad) was a flop and they mismanaged the Macintosh. I think people might be confused about their pace of innovation late in Steve Jobs life because they mistakenly consider the iPhone and iPad to be different devices when they really aren't. In fact the iPhone came out to the development for the iPad. They are the same device really.
Companies like Samsung and HTC and others are trying a lot of stuff and most of it is crap but some is good and works. Apple works really hard on a few things and doesn't release as much but their batting average is much better. Neither approach is right or wrong but you have to look at it on a time scale of more than 2-3 years to get a sense of pace of innovation. Realistically we should be having this discussion about 5-7 years in the future.
Product ideas that can move markets the way the Mac and the iDevices have are REALLY hard to come up with. I see some companies like Samsung throwing a lot of stuff out there but most of it is quite unremarkable. I think expectations that Apple would introduce some big market moving product the minute Steve Jobs died is pretty unrealistic. It may turn out that without Jobs the company will founder - they did once before. But we really should wait a few years to see if they really can or cannot come up with their next big success. I think their ApplePay service *might* turn out to be a really big deal but that remains to be seen. I think it is the most interesting new product they've done since the iPad and it certainly could be the most lucrative.
Okay, so I don't know what they'd name it, but I would kill for a Surface Pro style device running OSX with a thunderbolt port on it.
Two separate modes of operation, iOS like modes for when I'm in tablet mode, OSX like mode when I'm attached to a real keyboard, pointing device and display.
I'd kill twice if they packed it into something the size of the iPhone6 or 6s.
I would easily pay $4k or more, probably even 5k if they could some how cram 8-16G of ram, 512GB of flash, a haswell chip for docked mode, an ARM for mobile mode into something the size of a iPhone 6s if it had a thunderbolt port and could fully mutate between the two modes, hell, it wouldn't need to share apps, just storage space so that native apps for each mode could access the same data.
I've been wanting this for several years and we're rapidly approaching the point of being able to do a full on developers level of CPU power/ram in a phone sized device. I'm seriously considering a surface pro for this reason but its just not quite there yet, its damned close. If Apple took the same hardware and released it with OSX, I'd buy it and accept the early adopter penalty of having to replace it in 2 years when they get it done right.
I don't want a macbook air, I want a surface pro running OSX in desktop mode, iOS in mobile mode and nothing more than a thunderbolt port for docking.
Apple, please take my freaking money and give me this.
Persistent Volume manager for Kubernetes - https://github.com/dwimsey/openshift-pvmanager
Apple didn't have the first tablet. Microsoft has been trying for decades. There was a Windows XP for Tablets edition and the hardware predated that. The idea of a computer in a paper format has been around since the start of the PC. Apple was the first company to get tablets noticed by general consumers, but tablets were used by a lot of students, doctors, military, and other professionals that did computing while moving around far before any iDevice.
The Surface Pro was an incremental step from the many different types of convertable laptops.
Microsoft's "Surface" is just the latest round of their "tablet PC" debacle, which had been a continuous failure for over a decade before the iPad was introduced. iPad succeeded because Apple didn't try to shoehorn a desktop OS into a device where it clearly didn't fit.
To suggest that Apple should abandon a successful approach for a failed approach demonstrates that the author should find a different line of work, he's obviously out of his depth writing about the computer industry.
-jcr
The only title of honor that a tyrant can grant is "Enemy of the State."
2005 called...
Oh my God! Did you warn them? About Beta?
It's not like I can practically mention every single disaster over the past couple decades on my voice mail's greeting.
If the device is motionless, use a desktop/laptop UI. If the device is in motion, use the mobile UI.
I don't want it snapping back and forth between UI modalities as the bus speeds up and slows down.
How is a tablet, with a touch screen, and optional attachable keyboard in anyway a copy of a thin forn factor, non touch screen laptop?? I mean in what world are these things remotely the same??? And I hate you even more for making me defend microsoft.
have you seen my sig? there are many others like it but none that are the same
I hear the 12" is code named Metrocity,
Some drink at the fountain of knowledge. Others just gargle.
IIRC back around 2000 there were some laptops (was it IBM?) released with fingerprint sensors for security, and you could use biometric authentication in windows.
So really what you mean is Samsung copied Apple who copied Motorola who copied ?IBM?
Technology is a pyramid. You only get to a higher point by building on the stuff before you.
Truly original ideas are few and far between and in most cases you have incremental improvements. And, in the cases of original ideas, you have improvements on the original ideas!
I always thought the biggest iPad, should be called something like the iPad Max, or if that's too cliche, the Maxipad.
Why not just add touch to the 11" macbook and be done with it? Not that I like touch, most of the time it's a horrible idea, but it would tick most of the right boxes: size, keyboard, touch, battery life etc...
Oh, how i wish i had mod points for you, Mr. Anonymous Coward....:)
Wrong. The surface pro is MS playing its usual game of cloning a market leader (embrace), in this case the iPad, and adding features to it (extend), i.e. a keyboard.
How is it a "clone" of an iPad? Hardware and software-wise it's a laptop with a touchscreen, active digitizer and detachable keyboard. Yes the iPad also has a touchscreen, that hardly makes every other device with a touchscreen an "iPad clone".
Apple lost the PC market in the late 80s and early 90s to Microsoft because Microsoft focused on business features. Apple did not.
It seems no one at Apple understand business feature needs. For consumers, Apple is user friendly, but for business users, Apple is blind. For business, Microsoft is user friendly, for consumer, they are not blind but average. Apple wins hands down with many consumers but Microsoft wins business and wins the average when both business and consumers are combined.
There are about 1 billion laptops out there, 1/2 a billion for businesses. Most the business laptops will be upgrade in the next four years with a Surface Pro or similar device that is half-tablet half laptop. But unlike other products, this device will be completely business user friendly.
One a company buys their employee a Surface Pro and they use it for business and all their stuff is on it, what is going to happen to that iPad they used to use?
Sorry dude, I absolutely hate Micro$oft, but the Surface Pro is a whole different beast from the iPad. If i had the spare money and I knew that I could get Linux running well on one I would have already gotten one. It is very nice hardware with a shitty OS. The iPad is half-assed hardware with a shitty OS.