Domain: mediapost.com
Stories and comments across the archive that link to mediapost.com.
Stories · 32
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Microsoft Says the FCC 'Overstates' Broadband Availability In the US (vice.com)
An anonymous reader quotes a report from Motherboard: Microsoft this week was the latest to highlight the U.S. government's terrible broadband mapping in a filing with the FCC, first spotted by journalist Wendy Davis. In it, Microsoft accuses the FCC of over-stating actual broadband availability and urges the agency to do better. "The Commission's broadband availability data, which underpins FCC Form 477 and the Commission's annual Section 706 report, appears to overstate the extent to which broadband is actually available throughout the nation," Microsoft said in the filing. "For example, in some areas the Commission's broadband availability data suggests that ISPs have reported significant broadband availability (25 Mbps down/3 Mbps up) while Microsoft's usage data indicates that only a small percentage of consumers actually access the Internet at broadband speeds in those areas," Microsoft said.
Similar criticism has long plagued the agency. The FCC's broadband data is received via the form 477 data collected from ISPs. But ISPs have a vested interest in over-stating broadband availability to obscure the sector's competition problems, and the FCC historically hasn't worked very hard to independently verify whether this data is truly accurate. The FCC's methodology has long been criticized as well. As it currently stands, the agency declares an entire ZIP code as "served" with broadband if just one home in an entire census block has it. In its filing, Microsoft "suggested that the Commission's ongoing effort to more accurately measure broadband could be improved by drawing on the FCC's subscription data, along with other broadband data sets from third-parties such as Microsoft, to complement survey data submitted under the current rules." -
Google Using Chinese Site It Owns To Develop Search Term Blacklist For Censored Search Engine, Says Report (theverge.com)
Google is using search samples from a Beijing-based website it owns to make blacklists for the censored search engine it is developing for China. Google's website 265.com redirects to China's dominant search engine, Baidu, by default, "but Google can apparently see the queries that users are typing in," reports The Verge. From the report: Google engineers are reportedly sampling those search queries in order to develop a list of thousands of blocked websites it should hide on its upcoming search engine in China. Blacklisted results, which include topics like the Tiananmen Square massacre, will result in users seeing a blank page, The Intercept reports. On Baidu, if you search for something less specific, like Taiwan or Xinjiang, you'll get a partial blackout where you can only see tourist information and not politically sensitive news reports. It could be possible that Google is taking a similar tack.
Originally, 265.com was founded in 2003 by Chinese entrepreneur Cai Wensheng, who's also the founder of Chinese beauty app Meitu. Google bought the site in 2008, while it was still operating its search engine within China. Google has essentially been using the site to figure out what Chinese users are searching for since 2008, and now that it is working on an Android search app, it will finally have a use for that data. The Intercept first reported this news. -
Bill Gates Is No Longer The World's Richest Person After Amazon Stock Surge (cnn.com)
"Jeff Bezos has leapfrogged Bill Gates again for the title of world's richest billionaire..." announced CNN Money. An anonymous reader quotes their report. Amazon stock jumped 13.5% on Friday after the company turned in another incredible earnings report -- more than a quarter-billion dollars in profit in three months. Bezos owned nearly 80 million shares in Amazon as of August, according to the most recent available data from FactSet. He made more than $10 billion from the one-day stock surge and is now worth well over $90 billion. At the end of trading on Thursday, Gates occupied the top spot in the Bloomberg Billionaires Index, with a net worth of $88 billion. Bezos had $83.5 billion, and his big day on Friday was more than enough to close the gap.
In July sales for Amazon's self-created holiday "Prime Day" were actually higher than they were on Black Friday. Amazon's sales for the quarter were $11 billion higher than they were a year ago -- increasing 29% even before an additional $1.3 billion from Whole Foods sales, for total sales over three months of $43.7 billion.
Amazon now also projects that their yearly revenue from AWS will be $2 billion higher. -
AT&T Defeats Class Action In Unlimited Data Throttling Case (arstechnica.com)
An anonymous reader writes from an Ars Technica article: Customers who sued ATT over its practice of throttling unlimited data plans will not be able to pursue a class-action lawsuit against the company. ATT argued that the customers could not only have their complaints heard individually in arbitration, and Judge Edward Chen of US District Court in Northern California has sided with the cellular company. Chen accepted ATT's argument, noting that the Supreme Court previously upheld ATT's arbitration provision in a 2011 decision. In the 2011 case, ATT Mobility v. Concepcion, the Supreme Court found that the Federal Arbitration Act preempted a California state law that limited the power of companies to force customers into arbitration. [Chen's ruling granting ATT's motion to compel arbitration was issued on February 29 and highlighted in a MediaPost article Friday.] "Plaintiffs argue that the Concepcion Court never addressed the specific issues now raised -- i.e., that enforcement of the arbitration agreements would violate their rights as protected by the Petition Clause of the First Amendment," Chen wrote. "Because there is no state action in the instant case, Plaintiffs lack a viable First Amendment challenge to the arbitration agreements. As Plaintiffs have not challenged the arbitration agreements on any other bases, the Court grants ATT's motion to compel arbitration."
ATT is still being punished by the FCC and FTC. Ars Technica writes, "The FCC last year proposed a $100 million fine to punish ATT for throttling the wireless Internet connections of customers with unlimited data plans without adequately notifying the customers about the reduced speeds. Separately, the FTC sued ATT in an attempt to gain millions of dollars worth of refunds for customers who paid for unlimited data and had their speeds throttled." -
Montana Newspaper Plans To Out Anonymous Commenters Retroactively (washingtonpost.com)
HughPickens.com writes: Eugene Volokh reports at the Washington Post that in a stunning policy shift, The Montana Standard, a daily newspaper in Butte, Montana, has decided to replace commenters' pseudonyms with their real names. "The kicker here is that the change is retroactive," writes Paul Alan Levy. "Apparently unwilling to part with the wealth of comments that are already posted on its web site under the old policy, but also, apparently, unwilling to configure its software so that comments posted before the new policy is implemented remain under the chosen screen names, the Standard announces that past comments will suddenly appear using the users' real names unless users contact the paper no later than December 26 to ask that their comments be removed." In a November 12 editorial outlining the new real-name policy, the newspaper said, "We have encountered consistent difficulty with posts that exceed the bounds of civil discourse — as have many sites where comments from anonymous posters are allowed."
The paper's new policy has proven controversial among readers. "This is the end of open and honest comments on this site," wrote one user, who goes by the name BGF. "It is easy to put your name to your comments if you are retired. But it is another thing altogether if you have to worry about upsetting your peers and bosses at work." The newspaper editor, David McCumber, says he has extensively investigated the feasibility of configuring the newspaper's software to keep comments posted before the new policy is implemented under the chosen screen names. He says he was told by his content-management software experts that such a configuration is impossible. "Based on that, I am trying to do what is most equitable to all of our readers," says McCumber. "When a relatively small city is at the center of your market, just about everybody commented about is known, and the anonymous comments sting." -
Should Facebook 'Likes' Count As Commercial Endorsements?
Slashdot contributor Bennett Haselton writes: "Facebook settled out of court over displaying ads that told you which of your friends had 'liked' a product or service, and another lawsuit is currently pending over the use of minors' pictures specifically in similar ads. (Not to be confused with another recently filed lawsuit alleging that Facebook converts private messages into public 'likes'.) Google+ tried to limit its liability by only showing the faces of users over 18 when showing which friends 'like' a page. I'm all for more privacy for social networking users, and if it's true that Facebook has been silently marking users as publicly 'liking' a page because they mentioned the page in a private message, the plaintiff's lawyers ought to clean them out for that one. But in cases where you willingly and knowingly 'liked' a page, Facebook and Google+ ought to be able to tell that to your friends in advertisements, without being sued for it." Read on for the rest of Bennett's thoughts.The rationale for the case against the Facebook 'your-friends-have-liked-this' ads, seems to be that Facebook is violating laws and social norms against using someone's image in a commercial endorsement without their permission. But I can only think of two reasons for why those laws and social norms exist, and neither of those reasons would seem to apply to Facebook 'likes.' The two main reasons that come to mind are (1) loss of control over one's image, and (2) the creation of the false impression that the company has paid for a product endorsement.
Consider first the issue of the loss of control over your image. You would probably be annoyed if a company took a picture of your face and started featuring it prominently in their advertisements without your permission. (If you had taken the photo yourself, then the company would of course also be on the hook for copyright infringement, but let's assume that the company had one of their photographers take the photo so that they owned the copyright, and the only issue is the unfair use of your likeness.) At that point, you have no control over the dissemination of the picture. Even assuming that you like the way you look in the picture, you might find it creepy to think of thousands of strangers looking at the photo of you (or your kids). That would be an argument in favor of requiring companies to get people's permission before using their likenesses in advertisements.
But that argument would not apply to an ad in your Facebook feed which shows you the profile pictures of friends who have 'liked' a page. Those profile pictures were uploaded by those users expressly so that their Facebook friends could see them. At any time, they can select a different 'profile picture', or remove any profile pictures that they no longer wish to be visible to friends. (Facebook took a lot of well-deserved criticism for exposing users' profiles and pictures to non-friends, as well, even for users who have disabled that setting — but that's a separate issue. The "ads" in question only display your pictures to your friends.)
Second, consider the issue of creating the false impression of a paid product endorsement. With traditional advertisements, it might seem strange that people respond to ads featuring a nice, attractive-but-not-in-your-face-attractive person using a product, even if the photo doesn't seem to directly convey any information about the product itself. What the photo really conveys is that the company behind the product has resources — to hire models, photographers, lighting crews, photo editors, and of course to buy the space to display the ad. This ostentatious display of "resources" might reassure a customer that the company similarly has the resources to test their product thoroughly, to replace a product that breaks, or to honor their returns policy. But it only works if the user believes that the company actually did spend money on all of those things to create the ad.
This is even more true of ads featuring paid celebrities. Steven Landsburg, in a passage from his book The Armchair Economist, writes:
"[I]t is also common to see products endorsed by celebrities who have no particular expertise, and who are obviously being paid for their testimony. Well-known actresses endorse health clubs; ex-politicians endorse luggage; in Massachusetts recently, a Nobel prize-winning economist endorsed automobile tires. People respond to these ads, and sales increase. What useful information can there be in knowing that the manufacturer of your overnight bag paid a six-figure fee to feature a famous person in a television commercial? How can it be rational to choose your luggage on this basis?
Let me suggest an answer. [...] Hiring a celebrity to endorse your product is like posting a bond. The firm makes a substantial investment up front and reaps returns over a long period of time. A firm that expects to disappear in a year won't make such an investment. When I see a celebrity endorsement, I know that the firm has enough confidence in the quality of its product to expect to be around awhile.(The full argument is in the text of The Armchair Economist on Scribd, although you've probably got the idea.)
However, none of this applies to your friend's profile picture appearing in an ad in your Facebook feed. No rational person would think that meant that the friend had been paid for the endorsement, so the ad doesn't falsely convey anything about the company's "resources." (All you really know is that the company paid some money to buy the ad — but, unlike a print ad that appears in a national magazine, you have no idea how much they spent to promote their brand on Facebook just because you happen to be seeing the promotion.) The valuable information conveyed in the ad is just what it seems — at least one of your friends thought the company or product was cool enough to 'like' it.
(This argument does leave an interesting case uncovered. What if a real recognizable celebrity 'liked' a page on Facebook, and that company paid for a flurry of ads in people's Facebook feeds prominently featuring the celebrity's likeness, truthfully claiming that the celebrity liked their product, but without paying the celebrity? I don't happen to know of any real-life case where a company found out that a celebrity actually used their product, and then started advertising the fact that their product was used by that celebrity without actually paying the celebrity, using the defense that all they were doing was stating a true fact. (Tell me in the comments if you know if that's happened.) However, Facebook seems to have ducked that issue for now, because virtually no actual celebrities have regular user profiles on Facebook; they have official fan pages, clearly demarcating the line between "them" and "us." So the sponsored ads are not likely to include a real celebrity's likeness any time soon.)
Fundamentally, if an 'ad' appears in your Facebook feed telling you that some of your friends 'liked' a page, all that ad is doing is stating a true fact, something that Facebook ought to be allowed to do under the First Amendment. I don't agree with Mitt Romney that "corporations are people too, my friend," but they do have First Amendment rights, which I would argue should include the right to tell you if friends of yours have publicly indicated that they like a product or service.
One currently pending lawsuit against Facebook makes much of the fact that Facebook's ads were displaying the profile pictures of minors, and that California law requires the permission of a minor's parents to use their likeness in an ad. But when that law was drafted, the authors probably had in mind the kind of traditional advertisements that raise the two concerns above — where (1) the minor and their family lose control over the dissemination of their image, and (2) the use of the likeness creates the false impression of a paid advertisement. It's not obvious that they would have considered the law to apply to a note in your Facebook feed telling you that your friend had liked a page. To the extent that the law could be interpreted to prohibit those kinds of notifications, that's arguably a violation of Facebook's First Amendment rights.
Of course, I've made this argument by assuming that the two reasons listed at the top are the only reasons that a company should be required to get people's permission before using their likeness in advertisements, and that if those reasons don't apply to Facebook 'likes,' then the permission requirement should not apply. But there may be other reasons besides those two, reasons that would also apply to ads listing Facebook 'likes,' and then that would invalidate the argument. But in the meantime, even though I don't use Facebook, if I did, I'd tentatively be fine with Facebook showing my profile picture in 'ads' to friends listing me as one of a group of people who had 'liked' a particular page.
On the other hand, if Facebook is really scanning your private messages for mentions of a particular page, and then automatically indicating on your profile that you 'like' that page, then yes, that means that any 'likes' acquired in that manner were not intended by the user to be public, and yes, that changes everything.
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Should Facebook 'Likes' Count As Commercial Endorsements?
Slashdot contributor Bennett Haselton writes: "Facebook settled out of court over displaying ads that told you which of your friends had 'liked' a product or service, and another lawsuit is currently pending over the use of minors' pictures specifically in similar ads. (Not to be confused with another recently filed lawsuit alleging that Facebook converts private messages into public 'likes'.) Google+ tried to limit its liability by only showing the faces of users over 18 when showing which friends 'like' a page. I'm all for more privacy for social networking users, and if it's true that Facebook has been silently marking users as publicly 'liking' a page because they mentioned the page in a private message, the plaintiff's lawyers ought to clean them out for that one. But in cases where you willingly and knowingly 'liked' a page, Facebook and Google+ ought to be able to tell that to your friends in advertisements, without being sued for it." Read on for the rest of Bennett's thoughts.The rationale for the case against the Facebook 'your-friends-have-liked-this' ads, seems to be that Facebook is violating laws and social norms against using someone's image in a commercial endorsement without their permission. But I can only think of two reasons for why those laws and social norms exist, and neither of those reasons would seem to apply to Facebook 'likes.' The two main reasons that come to mind are (1) loss of control over one's image, and (2) the creation of the false impression that the company has paid for a product endorsement.
Consider first the issue of the loss of control over your image. You would probably be annoyed if a company took a picture of your face and started featuring it prominently in their advertisements without your permission. (If you had taken the photo yourself, then the company would of course also be on the hook for copyright infringement, but let's assume that the company had one of their photographers take the photo so that they owned the copyright, and the only issue is the unfair use of your likeness.) At that point, you have no control over the dissemination of the picture. Even assuming that you like the way you look in the picture, you might find it creepy to think of thousands of strangers looking at the photo of you (or your kids). That would be an argument in favor of requiring companies to get people's permission before using their likenesses in advertisements.
But that argument would not apply to an ad in your Facebook feed which shows you the profile pictures of friends who have 'liked' a page. Those profile pictures were uploaded by those users expressly so that their Facebook friends could see them. At any time, they can select a different 'profile picture', or remove any profile pictures that they no longer wish to be visible to friends. (Facebook took a lot of well-deserved criticism for exposing users' profiles and pictures to non-friends, as well, even for users who have disabled that setting — but that's a separate issue. The "ads" in question only display your pictures to your friends.)
Second, consider the issue of creating the false impression of a paid product endorsement. With traditional advertisements, it might seem strange that people respond to ads featuring a nice, attractive-but-not-in-your-face-attractive person using a product, even if the photo doesn't seem to directly convey any information about the product itself. What the photo really conveys is that the company behind the product has resources — to hire models, photographers, lighting crews, photo editors, and of course to buy the space to display the ad. This ostentatious display of "resources" might reassure a customer that the company similarly has the resources to test their product thoroughly, to replace a product that breaks, or to honor their returns policy. But it only works if the user believes that the company actually did spend money on all of those things to create the ad.
This is even more true of ads featuring paid celebrities. Steven Landsburg, in a passage from his book The Armchair Economist, writes:
"[I]t is also common to see products endorsed by celebrities who have no particular expertise, and who are obviously being paid for their testimony. Well-known actresses endorse health clubs; ex-politicians endorse luggage; in Massachusetts recently, a Nobel prize-winning economist endorsed automobile tires. People respond to these ads, and sales increase. What useful information can there be in knowing that the manufacturer of your overnight bag paid a six-figure fee to feature a famous person in a television commercial? How can it be rational to choose your luggage on this basis?
Let me suggest an answer. [...] Hiring a celebrity to endorse your product is like posting a bond. The firm makes a substantial investment up front and reaps returns over a long period of time. A firm that expects to disappear in a year won't make such an investment. When I see a celebrity endorsement, I know that the firm has enough confidence in the quality of its product to expect to be around awhile.(The full argument is in the text of The Armchair Economist on Scribd, although you've probably got the idea.)
However, none of this applies to your friend's profile picture appearing in an ad in your Facebook feed. No rational person would think that meant that the friend had been paid for the endorsement, so the ad doesn't falsely convey anything about the company's "resources." (All you really know is that the company paid some money to buy the ad — but, unlike a print ad that appears in a national magazine, you have no idea how much they spent to promote their brand on Facebook just because you happen to be seeing the promotion.) The valuable information conveyed in the ad is just what it seems — at least one of your friends thought the company or product was cool enough to 'like' it.
(This argument does leave an interesting case uncovered. What if a real recognizable celebrity 'liked' a page on Facebook, and that company paid for a flurry of ads in people's Facebook feeds prominently featuring the celebrity's likeness, truthfully claiming that the celebrity liked their product, but without paying the celebrity? I don't happen to know of any real-life case where a company found out that a celebrity actually used their product, and then started advertising the fact that their product was used by that celebrity without actually paying the celebrity, using the defense that all they were doing was stating a true fact. (Tell me in the comments if you know if that's happened.) However, Facebook seems to have ducked that issue for now, because virtually no actual celebrities have regular user profiles on Facebook; they have official fan pages, clearly demarcating the line between "them" and "us." So the sponsored ads are not likely to include a real celebrity's likeness any time soon.)
Fundamentally, if an 'ad' appears in your Facebook feed telling you that some of your friends 'liked' a page, all that ad is doing is stating a true fact, something that Facebook ought to be allowed to do under the First Amendment. I don't agree with Mitt Romney that "corporations are people too, my friend," but they do have First Amendment rights, which I would argue should include the right to tell you if friends of yours have publicly indicated that they like a product or service.
One currently pending lawsuit against Facebook makes much of the fact that Facebook's ads were displaying the profile pictures of minors, and that California law requires the permission of a minor's parents to use their likeness in an ad. But when that law was drafted, the authors probably had in mind the kind of traditional advertisements that raise the two concerns above — where (1) the minor and their family lose control over the dissemination of their image, and (2) the use of the likeness creates the false impression of a paid advertisement. It's not obvious that they would have considered the law to apply to a note in your Facebook feed telling you that your friend had liked a page. To the extent that the law could be interpreted to prohibit those kinds of notifications, that's arguably a violation of Facebook's First Amendment rights.
Of course, I've made this argument by assuming that the two reasons listed at the top are the only reasons that a company should be required to get people's permission before using their likeness in advertisements, and that if those reasons don't apply to Facebook 'likes,' then the permission requirement should not apply. But there may be other reasons besides those two, reasons that would also apply to ads listing Facebook 'likes,' and then that would invalidate the argument. But in the meantime, even though I don't use Facebook, if I did, I'd tentatively be fine with Facebook showing my profile picture in 'ads' to friends listing me as one of a group of people who had 'liked' a particular page.
On the other hand, if Facebook is really scanning your private messages for mentions of a particular page, and then automatically indicating on your profile that you 'like' that page, then yes, that means that any 'likes' acquired in that manner were not intended by the user to be public, and yes, that changes everything.
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Should Facebook 'Likes' Count As Commercial Endorsements?
Slashdot contributor Bennett Haselton writes: "Facebook settled out of court over displaying ads that told you which of your friends had 'liked' a product or service, and another lawsuit is currently pending over the use of minors' pictures specifically in similar ads. (Not to be confused with another recently filed lawsuit alleging that Facebook converts private messages into public 'likes'.) Google+ tried to limit its liability by only showing the faces of users over 18 when showing which friends 'like' a page. I'm all for more privacy for social networking users, and if it's true that Facebook has been silently marking users as publicly 'liking' a page because they mentioned the page in a private message, the plaintiff's lawyers ought to clean them out for that one. But in cases where you willingly and knowingly 'liked' a page, Facebook and Google+ ought to be able to tell that to your friends in advertisements, without being sued for it." Read on for the rest of Bennett's thoughts.The rationale for the case against the Facebook 'your-friends-have-liked-this' ads, seems to be that Facebook is violating laws and social norms against using someone's image in a commercial endorsement without their permission. But I can only think of two reasons for why those laws and social norms exist, and neither of those reasons would seem to apply to Facebook 'likes.' The two main reasons that come to mind are (1) loss of control over one's image, and (2) the creation of the false impression that the company has paid for a product endorsement.
Consider first the issue of the loss of control over your image. You would probably be annoyed if a company took a picture of your face and started featuring it prominently in their advertisements without your permission. (If you had taken the photo yourself, then the company would of course also be on the hook for copyright infringement, but let's assume that the company had one of their photographers take the photo so that they owned the copyright, and the only issue is the unfair use of your likeness.) At that point, you have no control over the dissemination of the picture. Even assuming that you like the way you look in the picture, you might find it creepy to think of thousands of strangers looking at the photo of you (or your kids). That would be an argument in favor of requiring companies to get people's permission before using their likenesses in advertisements.
But that argument would not apply to an ad in your Facebook feed which shows you the profile pictures of friends who have 'liked' a page. Those profile pictures were uploaded by those users expressly so that their Facebook friends could see them. At any time, they can select a different 'profile picture', or remove any profile pictures that they no longer wish to be visible to friends. (Facebook took a lot of well-deserved criticism for exposing users' profiles and pictures to non-friends, as well, even for users who have disabled that setting — but that's a separate issue. The "ads" in question only display your pictures to your friends.)
Second, consider the issue of creating the false impression of a paid product endorsement. With traditional advertisements, it might seem strange that people respond to ads featuring a nice, attractive-but-not-in-your-face-attractive person using a product, even if the photo doesn't seem to directly convey any information about the product itself. What the photo really conveys is that the company behind the product has resources — to hire models, photographers, lighting crews, photo editors, and of course to buy the space to display the ad. This ostentatious display of "resources" might reassure a customer that the company similarly has the resources to test their product thoroughly, to replace a product that breaks, or to honor their returns policy. But it only works if the user believes that the company actually did spend money on all of those things to create the ad.
This is even more true of ads featuring paid celebrities. Steven Landsburg, in a passage from his book The Armchair Economist, writes:
"[I]t is also common to see products endorsed by celebrities who have no particular expertise, and who are obviously being paid for their testimony. Well-known actresses endorse health clubs; ex-politicians endorse luggage; in Massachusetts recently, a Nobel prize-winning economist endorsed automobile tires. People respond to these ads, and sales increase. What useful information can there be in knowing that the manufacturer of your overnight bag paid a six-figure fee to feature a famous person in a television commercial? How can it be rational to choose your luggage on this basis?
Let me suggest an answer. [...] Hiring a celebrity to endorse your product is like posting a bond. The firm makes a substantial investment up front and reaps returns over a long period of time. A firm that expects to disappear in a year won't make such an investment. When I see a celebrity endorsement, I know that the firm has enough confidence in the quality of its product to expect to be around awhile.(The full argument is in the text of The Armchair Economist on Scribd, although you've probably got the idea.)
However, none of this applies to your friend's profile picture appearing in an ad in your Facebook feed. No rational person would think that meant that the friend had been paid for the endorsement, so the ad doesn't falsely convey anything about the company's "resources." (All you really know is that the company paid some money to buy the ad — but, unlike a print ad that appears in a national magazine, you have no idea how much they spent to promote their brand on Facebook just because you happen to be seeing the promotion.) The valuable information conveyed in the ad is just what it seems — at least one of your friends thought the company or product was cool enough to 'like' it.
(This argument does leave an interesting case uncovered. What if a real recognizable celebrity 'liked' a page on Facebook, and that company paid for a flurry of ads in people's Facebook feeds prominently featuring the celebrity's likeness, truthfully claiming that the celebrity liked their product, but without paying the celebrity? I don't happen to know of any real-life case where a company found out that a celebrity actually used their product, and then started advertising the fact that their product was used by that celebrity without actually paying the celebrity, using the defense that all they were doing was stating a true fact. (Tell me in the comments if you know if that's happened.) However, Facebook seems to have ducked that issue for now, because virtually no actual celebrities have regular user profiles on Facebook; they have official fan pages, clearly demarcating the line between "them" and "us." So the sponsored ads are not likely to include a real celebrity's likeness any time soon.)
Fundamentally, if an 'ad' appears in your Facebook feed telling you that some of your friends 'liked' a page, all that ad is doing is stating a true fact, something that Facebook ought to be allowed to do under the First Amendment. I don't agree with Mitt Romney that "corporations are people too, my friend," but they do have First Amendment rights, which I would argue should include the right to tell you if friends of yours have publicly indicated that they like a product or service.
One currently pending lawsuit against Facebook makes much of the fact that Facebook's ads were displaying the profile pictures of minors, and that California law requires the permission of a minor's parents to use their likeness in an ad. But when that law was drafted, the authors probably had in mind the kind of traditional advertisements that raise the two concerns above — where (1) the minor and their family lose control over the dissemination of their image, and (2) the use of the likeness creates the false impression of a paid advertisement. It's not obvious that they would have considered the law to apply to a note in your Facebook feed telling you that your friend had liked a page. To the extent that the law could be interpreted to prohibit those kinds of notifications, that's arguably a violation of Facebook's First Amendment rights.
Of course, I've made this argument by assuming that the two reasons listed at the top are the only reasons that a company should be required to get people's permission before using their likeness in advertisements, and that if those reasons don't apply to Facebook 'likes,' then the permission requirement should not apply. But there may be other reasons besides those two, reasons that would also apply to ads listing Facebook 'likes,' and then that would invalidate the argument. But in the meantime, even though I don't use Facebook, if I did, I'd tentatively be fine with Facebook showing my profile picture in 'ads' to friends listing me as one of a group of people who had 'liked' a particular page.
On the other hand, if Facebook is really scanning your private messages for mentions of a particular page, and then automatically indicating on your profile that you 'like' that page, then yes, that means that any 'likes' acquired in that manner were not intended by the user to be public, and yes, that changes everything.
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100,000 iPhones Overwhelm Activation Server
dstates writes "What happens when Apple ships 100,000 iPhone 4S in a day? Answer, 100,000 users all try to activate their new phones. AT&T's activation servers are struggling under the load. Apparently Verizon and Sprint are doing a better job keeping up with the load." Adds an anonymous optimist: "The solution? Call AT&T by dialing 611 and talking to an operator to perform a manual activation with your IMEI and SIM card #, works every time!" -
Anatomy of an Attempted Malware Scam
Dynamoo writes "Malicious advertisements are getting more and more common as the Bad Guys try to use reputable ad networks to spread malware. Julia Casale-Amorim of Casale Media details the lengths that some fake companies will go to to convince ad networks to take the bait." -
The Rise of the Copyright Trolls
NewYorkCountryLawyer writes "In the new mass filesharing suit brought in Washington, DC, on behalf of a filmmaker, Achte/Neunte v. Does 1-2094, the Electronic Frontier Foundation, Public Citizen, and two ACLU organizations have filed an amicus curiae brief supporting a motion by Time Warner to quash the subpoena. EFF commented: 'We've long been concerned that some attorneys would attempt to create a business by cutting corners in mass copyright lawsuits against fans, shaking settlements out of people who aren't in a position to raise legitimate defenses and becoming a category of 'copyright trolls' to rival those seen in patent law.'" And reader ericgoldman notes a case that arguably falls under the same umbrella: "Sherman Frederick, publisher of the Las Vegas Review-Journal, wrote a blog post declaring 'Copyright theft: We're not taking it anymore.' Apparently upset that third-party websites are republishing its stories in full, the newspaper 'grubstaked and contracted with a company called Righthaven ... a local technology company whose only job is to protect copyrighted content.' Righthaven has brought 'about 22' lawsuits on behalf of the newspaper, including lawsuits against marijuana- and gambling-related websites. Frederick hopes 'if Righthaven shows continued success, that it will find other clients looking for a solution to the theft of copyrighted material' and ends his 'editorial' (or is it an ad?) inviting other newspapers to become Righthaven customers. A couple of months back Wendy Davis of MediaPost deconstructed some of Frederick's logic gaps." -
Bloggers Now Eligible For Press Passes In NYC
RobotRunAmok writes "The New York City Police Department announced Tuesday that bloggers and others who publish on the Web will now be eligible for press credentials. The move comes as a result of a lawsuit filed in 2008 by three Web journalists who were denied press passes. In New York, journalists with press passes are typically allowed to cross police barricades at public events. 'Events that will qualify include city-sponsored activity — like a press conference or parade — as well as emergencies where the city has set up do-not-cross lines. The proposal also allows inexperienced journalists to obtain single-use press passes. Longtime civil rights lawyer Norman Siegel, who represented the journalists who sued, says the city will now decide who a journalist is by looking at the type of work they do, and not the organization they write for.'" -
Glenn Beck Loses Dispute Over Parody Domain
CuteSteveJobs writes "Glenn Beck fought the law and the law won. Parody website DidGlennBeckRapeAndMurderAYoungGirlIn1990.com attacked Beck using the same straw man arguments Beck himself is famous for: 'We're not accusing Glenn Beck of raping and murdering a young girl in 1990 — in fact, we think he didn't! But we can't help but wonder ... Why won't he deny that he raped and killed a young girl in 1990?' Beck didn't see the humour and tried to have the site shut down. He sued the creator on the grounds the site 'violated his name as a trademark.' But in a sudden outbreak of common sense, WIPO rejected Beck's complaint finding the site 'can be said to be making a political statement,' which is a 'legitimate non-commercial use' of Beck's name. But after winning, the owner voluntarily handed Beck the domain anyway. Still, it's comforting to know that satire — the only weapon politicians and talking heads fear — is still safely in the hands of the public where it belongs." -
Bank Goofs, and Judge Orders Gmail Account Nuked
An anonymous reader writes "The Rocky Mountain Bank, based in Wyoming, accidentally sent confidential financial information to the wrong Gmail account. When Google refused to identify the innocent account owner's information, citing its privacy policy, the bank filed in Federal court to have the account deactivated and the user's information revealed. District Judge James Ware granted the bank's request, with the result that the user has had his email access cut off without any wrongdoing or knowledge of why." The Reg's earlier story says, "Rocky Mountain Bank had asked to court to keep its suit under seal, hoping to avoid panic among its customers and a 'surge of inquiry.' But obviously, this wasn't successful." -
Nielsen Struggles To Track Modern Viewing Habits
RobotRunAmok writes "The Nielsen Company has been the principal entity tracking TV shows' popularity, and, by extension, their potential profitability. But as our media consumption practices change, some believe that Nielsen's methods have not kept pace. A new consortium including networks owned by NBC Universal, Time Warner, News Corp, Viacom, CBS, Discovery, and Walt Disney — along with major advertisers — is calling for the creation of a new audience measurement service, and planning to solicit bids from outside firms by the fourth quarter of this year. Nielsen says they're not worried about so many of their customers ganging up on them, having just invested more than a billion dollars in research to stay modern. Except that today Nielsen announced they would pointedly not be adding weights to DVR households, and that adding weights for the presence of a personal computer or Internet access in under-represented households would provide 'no significant change or enhancement' to its national TV ratings sample. The pundits deride Nielsen's 'archaic' methodology and 'disco-era tactics,' but others scoff that such a consortium will only 'put the foxes in charge of the henhouse.' Stay tuned..." -
Judge Rules IP Addresses Not "Personally Identifiable"
yuna49 writes "Online Media Daily reports that a federal judge in Seattle has held that IP addresses are not personal information. 'In order for "personally identifiable information" to be personally identifiable, it must identify a person. But an IP address identifies a computer,' US District Court Judge Richard Jones said in a written decision. Jones issued the ruling in the context of a class-action lawsuit brought by consumers against Microsoft stemming from an update that automatically installed new anti-piracy software. In that case, which dates back to 2006, consumers alleged that Microsoft violated its user agreement by collecting IP addresses in the course of the updates. This ruling flatly contradicts a recent EU decision to the contrary, as well as other cases in the US. Its potential relevance to the RIAA suits should be obvious to anyone who reads Slashdot." -
AT&T Sends Mixed Message On Behavioral Advertising
Ian Lamont writes "An advertising company that runs a 'targeting marketplace' and partner AT&T are playing down the telecommunications giant's use of its services after AT&T's chief privacy officer told a House subcommittee yesterday that the company does not engage in behavioral advertising. The AT&T executive testified (PDF) to the House of Representatives Subcommittee on Communications, Technology and the Internet that AT&T would not use behavioral advertising methods without informed customer consent. However, AudienceScience, a company that records 'billions of behavioral events daily' has apparently worked for AT&T since 2005. After the hearing, AudienceScience removed a client testimonial relating to AT&T from its website, so 'all the appropriate parties [have] consistent messaging,' its CEO said. An AT&T spokesman also said that the testimony was talking about AT&T's role as an ISP, not an advertiser." -
RIAA Vs. Web 2.0? Social Media and Litigation
NewYorkCountryLawyer writes "After learning that Professor Nesson's CyberLaw class at Harvard Law School has set up a Facebook page to assist in its defense of Joel Tenenbaum in an RIAA case, SONY BMG Music v. Tenenbaum, Wendy Davis of the Online Daily Examiner opines that 'Web 2.0,' and more particularly, the 'social media,' are playing an increasingly important role in RIAA litigation. We at Slashdot have already learned that principle, and have made good use of it, as have our friends at Groklaw." -
20 Hours a Month Reading Privacy Policies
Barence sends word of research out of Carnegie Mellon University calling for changes in the way Web sites present privacy policies. The researchers, one of whom is an EFF board member, calculated how long it would take the average user to read through the privacy policies of the sites visited in a year. The answer: 200 hours, at a hypothetical cost to the US economy of $365 billion, more than half the financial bailout package. Every year. The researchers propose that, if the industry can't make privacy policies easier to read or skim, then federal intervention may be needed. This resulted in the predictable cry of outrage from online executives. Here's the study (PDF). -
Microsoft Bids $44.6 Billion For Yahoo
The news is everywhere this morning about Microsoft's $44.6B offer to buy Yahoo. The offer represents $31 a share, a 62% premium over Thursday's closing price; and Yahoo's stock price has been rising in after-hours trading. Microsoft has been making overtures to Yahoo since 2006, according to the CNet article, including a buyout offer last February that was rebuffed. Mediapost.com has some perspective on the deal from the point of view of ads and eyeballs. Such an acquisition, which would be Microsoft's largest by far — it bought Aquantive last year for $6 billion — would need approval by US and EU authorities. A European Commission spokesman declined to comment. -
Starbucks Responds In Kind To Oxfam YouTube Video
Kligmond writes "Last week, Starbucks placed a video on YouTube responding to a video posted by the Oxfam Charity. The Oxfam video was launched in conjunction with 'Starbucks Day of Action,' held December 16th, when activists visited Starbucks locations across the world in protest of the coffee retailer's alleged mistreatment of Ethiopian farmers. The Starbucks video calmly addresses the Oxfam allegations, citing an impasse over Ethiopian trademark legalities. Starbucks claims the refusal to sign a trademark agreement with Ethiopia is a stumbling block they hope to resolve on behalf of the farmers. The coffee chain's representative goes on to refute the contention that Starbucks refuses to pay a fair price for its coffee reserves and, in fact, routinely pays well above commodity price, and above fair trade price. Unlike many recent ineffectual corporate reactions to social journalism and networking eruptions, Starbucks' response is unique in that the corporation managed Oxfam's unconventional assault in a very unconventional way, via YouTube. Regardless of the outcome of this particular incident, the move on Starbucks' part comes off as unmistakably in touch with today's communication modes and methods." -
Google Winning By Losing?
eldavojohn writes "The CEO of a small search company wrote an interesting piece for Search Insider about Google's unique strategy. It notes that Google has yet to become a leader in any technology other than search — but that its mostly unsuccessful attempts to branch out all end up bolstering its brand, and thus its search ad revenue. Is the new recipe for success to do one thing unbelievably well and several other things indifferently? Does this remind you of strategies from any other companies?" From the article, "Some of Google's non-search projects are really extensions of its search monetization, and are likely to succeed. But others projects mean entering areas where Google doesn't have much experience, and is taking a risk. With regard to those riskier areas, the key question for Google's future is whether it can realize that losing is really one of the best assets the company has." -
ABC Wants DVR Fast Forwarding Disabled
Anonymous CE Worker writes "The television network ABC is looking to develop technology that would disable the fast-forward button on DVRs, and allow commercials to run as intended on their channel." From the article: "Some research executives — even at networks with sales departments that acted differently — had argued before the upfront that ads viewed in fast-forward mode generated value for advertisers, since consumers were at least partly exposed to their messages. But Shaw said ABC was only interested in finding a way to receive compensation for un-skipped ads." -
Internet is Killing the Newspaper
jose parinas writes "MediaDailyNews is reporting that 2005 will go down as one of the worst newspaper years in history, and 2006 doesn't look promising. Online media is continuously generating more readership and ad dollars, but currently only accounts for 5% of total newspaper revenues." -
NeoPets Sale Creates Ripples
The sale of Neopets to MTV earlier this week has created an interest in how the "tiny" site could go for so much. Terra Nova has a look at the stickyness of the site and its reality as a virtual space. Alice discusses the reasons behind the price tag, based on the outlook of a venture capitalist. From the Wonderland blog: "Here we have one of the most successful pieces of social software ever, so successful that it is being purchased by a major media company for $160-million, and the story is getting remarkably little play in social software circles. Why is the acquisition interesting? " -
Nielsen Will Measure TV ratings Among DVR Users
prostoalex writes "TV ratings publisher Nielsen is one company that got affected by the digital video recorder boom. With 7 million households recording TV shows and watching them on their own schedules, the concept of primetime changes, and the audience reporting is becoming skewed. So now Nielsen is launching a special program for DVR households, which would allow advertisers and TV executives to track the popularity of TV programs. Nielsen plans to distribute paper diaries among the households that use digital video recorder. Last time I did a Nielsen TV rating diary, they paid $5 a week." -
How Many TV Channels Will There Be In The Future?
The Importance of writes "MediaPost reports that, for the first time since it has been tracked, the average number of receivable television channels per household has stopped increasing and even decreased a bit. Perhaps we're not going to hit that 500 channel future people used to talk about. TV executives are, of course, worried about this and want answers. Is this just a temporary plateau or the beginning of a long-term trend? Will DVRs reverse this slide or are they part of the problem? Are we heading into a channel-free future or do channels still have value?" -
WhenU Spams, Breaks Google's 'No Cloaking' Rule
stev_mccrev writes "Harvard Student Ben Edelman released this report documenting at least thirteen web sites operated by WhenU (the spyware company who recently sued Utah) that use cloaking to fool search engines into higher rankings. WhenU was dropped by Google and Yahoo! on May 12; on May 13, WhenU CEO Avi Naider confirmed the accusations, but added that the questionable practices were the work of its heretofore undisclosed search engine optimization (SEO) firm--which, he said, was promptly fired following the news." (Here's a link to Edelman's previous reports on WhenU's activities.) -
The New MP3.com: 3rd Time a Charm?
macdaddypunk writes "Two weeks ago, CNET unveiled Download.com Music (mistaken by some for the new MP3.com). A week ago, they told the press that the real MP3.com was open for business, yet the site itself still said "coming soon." Today, MP3.com is finally live, and off to a sputtering start. It's a combination of tech articles and a meta-search for major-label downloads. For example, with a single search you can find that 'Abbey Road' by the Beatles is not available for legal download at iTunes, Napster, or anywhere else. The tech content includes such gems as 'how to copy your old vinyl records onto CDs.' The real news is what it does NOT include: no free downloads, and no indie artist community. (As reported earlier, the former MP3.com archive of 1.7 million songs was instead resurrected by another independent music community). The new MP3.com's search results don't even include the 3,500 indie artists from Download.com Music." -
Nielsen Adds Videogame Ad Rating Service
Thanks to Mediapost.com for their article discussing the attempt by TV rating arbiters Nielsen to move into the videogame market, launching the Nielsen Video Game Service, intended to calculate "the data and metrics that will enable video game marketers to pitch advertisers on the value of 'in-game ad exposure.'" The service, backed by publisher Activision, who is "eager to cultivate a video game advertising marketplace", launched alongside a survey that "claims 27 percent of active male gamers noticed ads in the last video game they played", and further revealed statistics claiming "52 percent of heavy gamers saying they like games to contain real products and 70 percent saying that the placement of real products makes the games more 'genuine.'" -
You're Watching Less TV
NickFusion writes "With a plethora of online games, chat, IM, email and, well, Slashdot, who's got time to watch television? Evidently, not men ages 18-34. The NY Times (free reg, etc) takes a look at the issue and comes to conclusions that will shock, I say shock, the average Slashdot reader. Meanwhile, Fox Broadcasting Corp. is calling for a recount. Disclosure: I'm quoted in the NY Times article, and so is one Rob Malda. Mom will be so proud!" -
Top Web Businesses Oppose Utah Spyware Law
theodp writes "According to MediaPost.com: 'Some of the Web's leading content and technology providers have taken action to lobby against Utah's controversial Spyware Control Act, which is awaiting the governor's signature. Web publishers and businesses including AOL, Amazon, Cnet, eBay, Google, Microsoft, and Yahoo! signed a letter to the bill's sponsors arguing that the bill could create serious repercussions for the entire online community. The parties to the letter warned that the bill could interfere with computer security and would also impair the delivery of local, targeted ads'."