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Firewire Receives An Emmy

AxsDeny writes: "The makers of the ever-so-popular FireWire, Apple Computer, are being given an Emmy by the television industry. Apple will receive the primetime Emmy, which is given by the Academy of Television Arts & Sciences, in a ceremony later Wednesday at the Goldenson Theatre in Hollywood. " So, maybe we can start giving Pulitzers for better keyboards and Oscars for a printer that really prints scripts well. Heh.

267 comments

  1. Geez by O · · Score: 1

    Talk about a lame-ass publicity stunt. Does anyone else think this is incredibly stupid?

    --

    1, 1, 2, 3, 5, 8, 13, 21 -- Mathematics is the Language of Nature.
    1. Re:Geez by Pravada · · Score: 1

      In primetime, it DOES seem pretty dumb. The Oscars give the technical awards at a different show, it's not the same with the Emmys? Or did Steve Jobs threaten to unleash those horrible Jeff Goldbloom ads again?

      --
      --- On the other hand, you have five fingers.
    2. Re:Geez by WiggyWack · · Score: 2, Insightful

      Publicity stunt? What did Apple have to do with it from a marketing standpoint? They regularly give an Emmy for this sort of thing - technological advances in TV and film.

      --
      Macintosh humor! MacComedy.com
    3. Re:Geez by Anonymous Coward · · Score: 0

      You mean to tell me that an IEEE standard which became the ultimate tool for amateur video doesn't deserve recognition?

      Have you ever played with a Firewire capable computer/camera combo? Go get a Mac. Get a cheap MiniDV camcorder (I have a Cube and a Canon ZR10). Record some video. Plug the camera in and open iMovie, it comes free with your Mac.

      Watch how you press the 'Import' button and all of your video gets transferred to the computer at 1:1 time. Watch how fast-forward/rewind functions in iMovie do the fast-forwarding/rewinding on the camera for you. Watch how you can drag and drop your video clips in any order, cut and paste snippets around, add in wipes/digital effects, add sound tracks..

      Watch the expression on your face, through the camera, as you realize that you just made a video that looks professional and can be burned to CD or DVD. Perfect for Indy Media or just recording your vacation and sending to all your friends.

      If Apple doesn't deserve an Emmy for that, noone does.

    4. Re:Geez by kilgore_47 · · Score: 2

      Didn't those Jeff Goldbloom ads win an emmy too?
      If not those then it was some other Apple ad. In any case, the threat of Jeff Goldblum probably doesn't frighten the emmy people much.

      --
      ___
      The way to see by faith is to shut the eye of reason. --Ben Franklin
    5. Re:Geez by kilgore_47 · · Score: 2

      Publicity stunt? What did Apple have to do with it from a marketing standpoint? They regularly give an Emmy for this sort of thing - technological advances in TV and film.

      I think from the POV of some /. readers, Apple can magically choose to be given an award.

      I wonder if these same people think the actors can decide "I think I'll win one this year" as a publicity stunt.
      Maybe their agent recomended it? ;-)

      --
      ___
      The way to see by faith is to shut the eye of reason. --Ben Franklin
    6. Re:Geez by jsproul · · Score: 1

      Yes. Having seen the signaling methods and the internals of a FireWire link controller and link-PHY interface, it is one of the most horrendous hacks I've ever seen. It makes ATM look simple. The standard is little more than a reverse engineering of an unjustifiably complex hardware implementation done by some folks who have taken far too many scary drugs. Now the 1394b committee has to work around these problems to get signaling speeds up beyond 400 Mbit/s.

      Don't get me wrong; there's some clever stuff in FireWire, like the dynamic peer-to-peer bus model, and some foresight with things like large address spaces. But like everything else in Hollywood - and especially the awards - it's not the content that matters, it's the image and marketing. :-)

    7. Re:Geez by Anonymous Coward · · Score: 0

      When did computer companies start winning awards? Anyone who can't see this is a bought and paid for publicity stunt is absolutely and profoundly ignorant of the way the whores in hollywood operate and how that style over substance pr maestro steve jobs operates.

      In other words, shut up you idiots.

    8. Re:Geez by zebtron · · Score: 1

      The point is that the tech (the encrypted version) in IEEE1394 is being used in most on the newest digital television products and Apple did initiate the technology. Yes they (Apple) are idiots that usually just market products, but this is a "deserved" award.

      On a more cynical note, anyone that thinks these industry awards are anything but self-serving isn't really thinking about how this country or culture seems to work.

      -matt
      http://www.zebtron.com
      http://www.dirtyscarecrow.com
      http://www.djspikes.com

    9. Re:Geez by cygnus · · Score: 2
      I think from the POV of some /. readers, Apple can magically choose to be given an award.


      I wonder if these same people think the actors can decide "I think I'll win one this year" as a publicity stunt.
      Maybe their agent recomended it? ;-)


      Care to back that up with any sort of factual information or logical reasoning at all? or are we supposed to take for granted that you're some sort of genius that can see past the shallow institutions that we mere mortals operate under?


      in other words, i cry BUNK.

      --
      Just raise the taxes on crack.
    10. Re:Geez by Anonymous Coward · · Score: 0

      "Yes. Having seen the signaling methods and the internals of a FireWire link controller and link-PHY interface, it is one of the most horrendous hacks I've ever seen. It makes ATM look simple. The standard is little more than a reverse engineering of an unjustifiably complex hardware implementation done by some folks who have taken far too many scary drugs. Now the 1394b committee has to work around these problems to get signaling speeds up beyond 400 Mbit/s."

      You sound like a brilliant person, perhaps you could do better.
      If you're betting on USB2 good luck.

    11. Re:Geez by Anonymous Coward · · Score: 0

      Have all the dumb fucks gravitated to other platforms? How the hell could this be construed as a publicity stunt on Apples part?

    12. Re:Geez by Anonymous Coward · · Score: 0

      Well, I remember back in the early 90s when Apple announced that they managed to get 400Mb/s on a tiny little wire. This is when SCSI controllers ran at 20MB/s max (160Mb/s), so it seemed pretty amazing. Now, not so much -- to bad they didn't have your engineering foresight.

    13. Re:Geez by connorbd · · Score: 2

      I sort of see this coming from both sides. On the one hand, FireWire can be a big deal for video processing -- makes the editor's job a lot easier. On the other hand, Steve Jobs, CEO of Pixar, is an insider if I ever saw one...

      I take the middle road on this one. FireWire is deserving, in a nuts'n'bolts sort of way, but I suspect that if it had been Intel that invented it and not long-time industry darling Apple (or, perhaps, equally-and-then-some-connected Sony) I don't know if it would have gotten the award.

      I say congratulations*.

      /Brian

    14. Re:Geez by gig · · Score: 2

      CNN is replacing their analog edit suites and betacams with PowerBooks, Final Cut Pro, and DV camcorders. Instead of $300,000 of equipment in a dedicated room with 10 people running it, they send out two people in a car with a camcorder and a PowerBook and they get back a finished report (fully edited) before the car gets back to the office. FireWire makes this possible. All of the methods that were used to make TV five years ago are now being replaced with FireWire-based solutions. It's the standard for moving digital video around.

      Emmy's are given by the Academy of Television Arts and Sciences (who are less than a block from my studio in North Hollywood) and are not publicity stunts. They take this as seriously as anybody takes their own core business. FireWire is a revolution in TV, and they're just thanking Apple for inventing it, having the foresight to do it right, too.

      Yamaha's mLAN, which is the leading candidate for replacing MIDI and also moving multitrack audio around, also runs over FireWire, so the music industry is ready to go down the same road as the TV people. mLAN support is in Mac OS X 10.1, so this September will be the start of that process.

      If you haven't used FireWire yet, go out and get yourself an adapter for your computer and get into it. Even just adding a hard drive with no drivers and no rebooting is pretty cool. Or 20 hard drives.

    15. Re:Geez by Anonymous Coward · · Score: 0

      Well Not really, if you actuallyt knew anything about digital movie makeing and digital effects in the movie industry, thenyou will realise what a differance firewire has made to the industry. It's primary pourpose is the digital tranfer of movies at high quaility and in most cases realtime.

      Ay way it's a bit odd but At leat it shows them embraceing new media.

      gabby

  2. Video Toaster by Skuld-Chan · · Score: 1

    As I recall the Newtek Video Toaster got this award once :). Very nice!

  3. Steve Ballmer loves him some software developers. by cpeterso · · Score: 0



    Steve Ballmer loves him some software developers.

  4. IEEE 1394??? by ChristianBaekkelund · · Score: 1, Flamebait

    The makers of firewire, "Apple"?...

    Um....huh?....

    Why does Apple get this award and not the IEEE for making the IEEE 1394 spec to begin with?...Apple just slapped a fancy name on it and stuck it in a lot of their computers.

    1. Re:IEEE 1394??? by Anonymous Coward · · Score: 0

      well, except for the fact that IEEE 1394 is a technology developed by Apple, not the IEEE

    2. Re:IEEE 1394??? by levl289 · · Score: 1

      the IEEE ratified the standard, they didn't come up with it. That's like saying Underwriters Laboratories makes everything they test.

      --

      Q: What do you think about American Culture?
      A: I think it's a good idea.
      (adapted from Gandhi)

    3. Re:IEEE 1394??? by Wyatt+Earp · · Score: 3, Informative

      Actually, Apple came up with it.

      It was Firewire first, then it was IEEE-1394.

    4. Re:IEEE 1394??? by matasar · · Score: 1
      Apple to scoop up Emmy for FireWire

      Apple did create Firewire. The More about Firewire page has the following:

      IEEE 1394 was conceived by Apple Computer and then developed within the IEEE 1394 Working Group. The IEEE 1394 standard is a scalable, flexible, easy to use, low-cost digital interface that will integrate the worlds of consumer electronics and personal computers.


    5. Re:IEEE 1394??? by BluedemonX · · Score: 2

      Gandhi's a plagiarist. That quote originally came from Oscar Wilde.

      --

      --- Jump!! Fire!! Bullet time!! - Lego version of the Matrix
    6. Re:IEEE 1394??? by Anonymous Coward · · Score: 0

      Jeeze.. don't they teach you "smart guys" at MIT anything, like maybe how to look up an IEEE standard.

    7. Re:IEEE 1394??? by levl289 · · Score: 1

      And Oscar Wilde may have gotten it from his butler. But who's counting?

      --

      Q: What do you think about American Culture?
      A: I think it's a good idea.
      (adapted from Gandhi)

    8. Re:IEEE 1394??? by Anonymous Coward · · Score: 0

      Apple developed FireWire, and then provided it to IEEE to make it a standard (instead of solely "owning" the technology like Intel did with USB).

      And of course, Apple retained andstill owns the trademark Firewire, which preceded IEEE 1394.

      Alas, some posters write things out of ignorance. I'm trying to correct that by posting some verifiable facts. Even the '1394 spec mentions the history. Read it before you post.

      Oops! You're not very knowledgable about this topic. Next time

    9. Re:IEEE 1394??? by gvsu_snow_lord · · Score: 1

      You forget someting... the poster has either
      a.) mouth stuck to MS a-hole
      b.) head is stuck so far up Tuxs a-hole
      that the poster has no idea which direction is up and down.... in fact i bet the orginal poster types first thinks later... like how the linux kernel is written... thinking again it must by linus!

      Good a had mod me down I could care less... I am just stating what I THINK!

    10. Re:IEEE 1394??? by sirinek · · Score: 1
      I think he meant to say:


      Q: What do you think about Western Civilization?

      Gandhi: I think it would be a good idea.


      siri

    11. Re:IEEE 1394??? by gamgee5273 · · Score: 1
      Ahhh...the way the naive can be so innocent. It's cute. Like a newborn's first diaper...


      A standard has to be developed somewhere. IEEE is, basically, a bunch of guys sitting around handing out numbers, not actually inventing the stuff...

    12. Re:IEEE 1394??? by Anonymous Coward · · Score: 0

      You are joking yes?
      If not, good luck at MIT.

    13. Re:IEEE 1394??? by Anonymous Coward · · Score: 0

      Apple did invent firewire you dumbshit.

      IEEE is the STANDARDS orginization! Not a company.

    14. Re:IEEE 1394??? by William+R.+Dickson · · Score: 1

      $50 Canadian is like, what, $1.98 in real money, right?

    15. Re:IEEE 1394??? by rsimmons · · Score: 1

      1394 was developed by Apple in 1986.

      I'm not sure where you get your information, but truth about IEEE 1394 can be found at this site.

  5. Unexplicable quote by Anonymous Coward · · Score: 0

    Why was an Intel vice president quoted in an article about Apple, Firewire, and Emmys? What does Intel have to do with it? In an article about Universal Studios winning an award, would they have a quote from a vice president at Warner Bros.? That really doesn't make sense...

  6. Stop the insanity now by cnkeller · · Score: 3, Funny
    So, maybe we can start giving Pulitzers for better keyboards and Oscars for a printer that really prints scripts well.

    In a similar stance, the Coca-Cola Company has been given the lifetime achievement award by the ACM for keeping programmers coding

    moderators: -1 to this story for woo-f*ing-hoo

    --

    there are no stupid questions, but there are a lot of inquisitive idiots

    1. Re:Stop the insanity now by unitron · · Score: 4, Funny
      Time for a new poll.

      The best code is written by programmers drinking...

      a. Mountain Dew

      b. Pepsi

      c. Coca-Cola

      d. Mountain Dew Code Red

      e. Jolt Cola

      f. beer

      g. RC Cola and eatin' a Moon Pie

      h. Cowboy Neal's bath water

      Whether this poll should be subdivided into open and closed source code I leave as an intellectual exercise for the reader.

      --

      I see even classic Slashdot is now pretty much unusable on dial up anymore.

    2. Re:Stop the insanity now by brunes69 · · Score: 2



      This reminds me of a rant I love to get off on... Mountain Dew in Canada isn't caffinated! Why you ask? Some arcane Canadian law that says clear beverages cannot be caffinated.... pisses me off.

    3. Re:Stop the insanity now by Anonymous Coward · · Score: 0

      Mountain Dew isn't clear. It's yellow.

    4. Re:Stop the insanity now by Anonymous Coward · · Score: 0

      In fact, Mt Dew is clear, but not colorless. Check with your nearest chemistry geek for the difference.

    5. Re:Stop the insanity now by Anonymous Coward · · Score: 0
      What, no Dr Pepper?? One of the few soft drinks you can still get with real cane sugar, and the only soft drink I've seen with a warning label on the side. Nothing beats the cool, refreshing taste of a Dr Pepper.


      Now if you'll excuse me, there's a check at the Dr Pepper regional office with my name on it.

  7. Sounds like a good chance... by DESADE · · Score: 1

    for Steve Jobs to plug Pixar during his acceptance speech.

    1. Re:Sounds like a good chance... by Anonymous Coward · · Score: 0

      And you know he's going to do it. The guy simply cannot give an Apple keynote without showing a clip from one of the "Toy Story" movies at some point.

  8. Apple does count by Mac+Nazgul · · Score: 1

    In regards to an earlier story, I think this further proves that Apple does count. Well some my not like their computers or interface, they have contributed a lot of other technological innovations to the computer market.

  9. Oh, shush by javaman235 · · Score: 1

    You OSS people are all just jealous because Linux didn't get one.

    The fact is that all the media people I work with LOVE Apple. They DREAM about G4's, and there's alot of good reason too, as far as what it makes available to the basic user as far as video editing and what-not...Realistically there isn't alot of competition within the price range.

    As a Linux fan, its an area that I would like to see the penguin break into a bit more myself, but this happens to be one area where Mac's proprietary archetecture seems to pay off a bit...There is some multimedia software for Linux, but the hardware support just doesn't seem to be there yet.

    --
    -The art of programming is the pursuit of absolute simplicity.
    1. Re:Oh, shush by geekoid · · Score: 2

      You OSS people are all just jealous because Linux didn't get one.

      Why are you comparing Software to hardware?

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    2. Re:Oh, shush by Pope · · Score: 2
      Mac's proprietary archetecture

      It's an IEEE standard! You can get FireWire PCI cards! How is that proprietary?

      --
      It doesn't mean much now, it's built for the future.
    3. Re:Oh, shush by gvsu_snow_lord · · Score: 1

      True but....

      Lets face it I could only by my shinny new G4 from apple. How proprietory are the roms? Very.

    4. Re:Oh, shush by dwbryson · · Score: 1

      how open is your BIOS ? oh not very? OpenFirmware is used to boot Macs it's a standard that is used to boot machines independent of archetecture. How is that not open ?

      --
      - "Never let a computer tell me shit." - DelTron Zero
    5. Re:Oh, shush by Anonymous Coward · · Score: 0

      Real media people might like apple, but they actually use stuff like NT and IRIX.

    6. Re:Oh, shush by cygnus · · Score: 2

      It's an IEEE standard! You can get FireWire PCI cards! How is that proprietary?


      because they chose to license it, and later they chose to let an independent org (which they have a big stake in) control the licensing.

      --
      Just raise the taxes on crack.
    7. Re:Oh, shush by gig · · Score: 2

      > How proprietory are the roms? Very.

      The Mac doesn't use ROM's anymore, not for years. In fact, machines that have ROM's can't boot Mac OS X at all, you have to have a machine that uses Open Firmware, which is an IEEE standard "BIOS" that Sun and others also use.

      Today's Macs are one of the most standard machines you can find. Almost every component is either a true or de facto standard, including both hardware and software. Mac OS X is even POSIX compatible.

      I think what the original poster here meant was that it takes a certain level of system integration to do some of the heavy multimedia lifting. A good example is making DVD video discs. If you buy any PowerMac except the basic one, you get everything you need included to do a DVD video disc right. Some parts are hardware, some parts are software, and a major part is tuning the software and hardware to work together. Other manufacturers just don't do that level of system integration. Apple even sells DVD-R's cheaper than anybody else, which is another component of selling DVD-making solutions.

    8. Re:Oh, shush by tricorn · · Score: 1

      The Mac doesn't use ROM's anymore, not for years. In fact, machines that have ROM's can't boot Mac OS X at all, you have to have a machine that uses Open Firmware, which is an IEEE standard "BIOS" that Sun and others also use.

      a) Open Firmware is in ROM. It's the "MacOS ROM" code that is no longer in ROM, but is loaded off of disk.

      b) There are plenty of machines that have Open Firmware AND have a MacOS ROM. The boot device (under OF) on my machine is the MacOS ROM itself (AAPL/ROM or something like that).

      Side note: the Apple Lisa, running MacWorks, loaded the MacOS ROM image off of diskette or hard drive; in fact, the boot loader was a linking loader, with a bunch of .o files (or equivalent) sitting in a directory and a text file telling which ones to link together. It was pretty easy to patch in new modules. Somewhere I still have a MacWorks boot disk, I wonder if I can still read it.

      I'm surprised no one has made an Open Source version of Open Firmware. It is just a byte-code compiled Forth with some specific facilities useful for block devices, file system handling, screen/keyboard/character plotting. Linux has code to allow it to boot under Open Firmware, and it seems much nicer to have ROM code figure out the specifics of a particular bit of hardware and pass that on to the OS. It's also pretty cool to have a complete programming language in your boot ROM; much more hack-worthy than having it boot into BASIC like early PCs and Apple I/II machines.

  10. Jobs? Steve? by h.+simpson · · Score: 1

    Well....I wonder who will go up to get the award...seeing as Firewire was developed before Jobs came back from exile. Maybe it will be Steve Wozniak...maybe...

    1. Re:Jobs? Steve? by Justen · · Score: 1

      Actually, Tom Boger and Eric Anderson will be accepting the award. I don't know who Boger is, but Anderson helped develop FireWire. =)

  11. Red bow ties... by Justen · · Score: 1

    I bet Steve has his best red bow tie picked out. ;-)

    Seriously, though, FireWire is a great thing, not only for the television industry... Many schools have begun using desktop video much more since the FireWire/iMovie combo became available. It really is awesome to see a bunch of third graders put together a movie about a book they just read.

    Congrats.

    1. Re:Red bow ties... by codelord · · Score: 1

      I would agree with its significance especially with schools and such. But an emmy.....hmmmmm.... - HomerJ

  12. Perhaps even the initial posting is trollbait... by tomdarch · · Score: 1

    You know it's bad when the main posting is trolling


    To the whiners who grumble about Firewire being the basis for an Emmy (in engineering), I say shut up and mod Linux so that it's the freaking best video editing environment ever, and you'll get yerself an Emmy too!

  13. ...and another Emmy should go to the Congress... by Alex+Belits · · Score: 2

    ...for DMCA.

    Freaking industry whores.

    --
    Contrary to the popular belief, there indeed is no God.
  14. Actualy... by Anonymous Coward · · Score: 1, Informative

    Actualy, these things are pretty serious, not just publicity stunts.

    My Father and his partner once got an Academy award for all the work he did on digitizing audio. (Robert Ingebretsen and Tom Stockham.) Him and his partner 'invented' it, it's actualy a very big thing. I remember the ceremony.

    It's not as big as the movie academy awards or the enetertainment emmys, but that's just because the American public is for the most part, idiots.

    1. Re:Actualy... by Anonymous Coward · · Score: 0

      Congrats to your father.. I guess slashdotters know more about the celebrity side of films, but scientific and technical achievement has been honored for a long time. (Hasn't anyone here heard of Todd-AO? :-)

  15. Check your facts first. by piecewise · · Score: 5, Interesting

    Apple came up with the technology entirely independent of anyone. It's then handed to the IEEE for standards-recognition. Apple controls the technology, IEEE controls things about branding and reviewing the technology itself, etc.

    So you're wrong, it IS Apple's.

    FireWire = IEEE 1394 = Sony i.LINK

    As of right now, FireWire is the #1 recognized brand of IEEE 1394.

    --
    The next comment I write will be ready soon, but subscribers can beat the rush and see it early!
    1. Re:Check your facts first. by lambda · · Score: 2, Informative

      Actually, i.LINK is a bit different because it is unpowered.

    2. Re:Check your facts first. by Anonymous Coward · · Score: 0

      Well, when I plug my ieee1394 6 pin to 4 pin cable into my Panasonic AG-EZ30, it's unpowered too. iLink is JUST A BRAND, as FireWire is a BRAND. It's not different!

    3. Re:Check your facts first. by Animats · · Score: 2
      Actually, iLink is a protocol for isochronous video on top of IEEE 1394. You can also run asychronous traffic, like disk accesses, over IEEE 1394. It doesn't interfere with the isochronous traffic, claims the spec.

      IEEE 1394 disks have been slow to take off, but they're available, mostly for Macs.

      There's also Device Bay, which is a packaging spec for removable drives. Device Bay spaces have IEEE 1394 and USB interfaces. Almost nobody uses Device Bay, but as IEEE 1394 picks up market share, it might get going.

  16. am i the only one... by Phork · · Score: 1

    who thought firewire now had an enemy?

    --
    -- free as in swatantryam - not soujanyam.
    1. Re:am i the only one... by Anonymous Coward · · Score: 0

      am i the only one...
      Yes. No +1 funny for you, mate.

    2. Re:am i the only one... by bendude · · Score: 1

      No, that's what I read too.

      Dislexicks Untie!!

      --


      Get the Hell off my planet, you slimy mobster Bush!
    3. Re:am i the only one... by unitron · · Score: 2
      That's how I misread it for a moment. I figured it was something to do with enabling digital copying of copyright material.

      Maybe that's scheduled for next week.

      --

      I see even classic Slashdot is now pretty much unusable on dial up anymore.

    4. Re:am i the only one... by GospelHead821 · · Score: 1

      Nope. That's what I read, and then I read the blurb and realized I was mistaken.

      --
      Virtue finds and chooses the mean.
      Aristotle, Ethica Nichomachea
  17. The Real Award by HerbieTMac · · Score: 1
    This award was actually titled "Best Technology Standard, Barbershop Quartet or Kitchen Utensil".

    Apparently Apple beat out IEEE 802.11, the Be-Sharps and Ron Popiel's combination prune-pitter/diaper squeezer.

  18. Re:Actually... by Pravada · · Score: 1

    Academy awards, non-primetime (technical achievement are the day before).

    --
    --- On the other hand, you have five fingers.
  19. Credit due? by mystery_bowler · · Score: 1

    Since I don't use video editing software or, for that matter, have a digital video camera, this might not be a relevant question, but here goes: What exactly of this did Apple do? They didn't create "FireWire", just gave it a snazzy name. They didn't shoot the footage, they don't make cameras and, as far as I know, they don't make digital video editing software. If they are given an Emmy for having nice-looking monitors or some sort of Special Achievement in Technology award for making the G4, fine. But did they even do anything to warrant being given an award for FireWire? Am I missing something?

    --

    My sigs always suck.
    1. Re:Credit due? by Lance+Fuckhoff · · Score: 1
      Am I missing something?

      Yes, dear friend, always. Apple invented FireWire circa 1993. Then they passed it on to the IEEE, who then gave it their official blessing and the glorious resonant name "IEEE-1394."

      You are thinking of Sony, who calls their power-less version of FireWire "i-Link," of all things.

    2. Re:Credit due? by Wyatt+Earp · · Score: 2

      Again, yes...Apple did create Firewire-IEEE 1394-iLink.

      Actually iLink is a little different. It uses a 4 pin interface instead of the 6 pin that the rest of Firewire uses, the two pins missing are the power pins.

    3. Re:Credit due? by Anonymous Coward · · Score: 0

      Actually, they did create FireWire. It became an IEEE standard after they finished developing it.

    4. Re:Credit due? by Jeffrey+Baker · · Score: 2
      Yes, you're missing everything. Apple invented FireWire. They spent a lot of time creating it. Then they allowed IEEE to put it through a standards process.

      It's Apple's technology.

    5. Re:Credit due? by r1ch · · Score: 1

      Well, yeah, you are missing something. The IEEE just ratified the standard and furthered it with their working group. It was Apple's work originally.

    6. Re:Credit due? by glitch_ · · Score: 2

      ...Apple did create Firewire-IEEE 1394-iLink...
      As far as I know and many people in this thread seem to agreee, iLink is Sony's implemntation of Firewire.

    7. Re:Credit due? by Anonymous Coward · · Score: 0

      They did create both the FireWire tradename and the IEEE-1394 technology. This technology is already important in the film industry, where I work.

      They didn't shoot footage, make cameras, or lead the race in high-end digial editing software.

    8. Re:Credit due? by Anonymous Coward · · Score: 0

      oh my got you gotta be the dummest person alive, "apple doesnt do video editing software" are you dumb! they make the most profesional most used in studios editing software that wipes it's ass with the adobe "competition" it's called "Final cut Pro" get a fucking clue you troller! if you don't want to make yourself flamebait from now on check out this very educational but slightly "concieled" link http://www.apple.com pfhhht dumb asss

    9. Re:Credit due? by Anonymous Coward · · Score: 0

      >They didn't create "FireWire"

      YES they fucking did spastic.

      >But did they even do anything to warrant being given an award for FireWire?

      FUCKING INVENT IT MAYBE?

      >Am I missing something?

      A few billion brain cells maybe?

    10. Re:Credit due? by Anonymous Coward · · Score: 0

      You are a clueless idiot

    11. Re:Credit due? by gig · · Score: 2

      > They didn't create "FireWire"

      Yes, they did. It's in the article. That is why they are receiving this Emmy.

      > as far as I know, they don't make digital video
      > editing software.

      The most popular consumer DV editing software is Apple's iMovie. The most popular professional DV editing software is Apple's Final Cut Pro.

      > they don't make cameras

      They don't make them, but every digital video camcorder has a FireWire port on it, and this makes them much more useful. Unedited video is like watching paint dry. If not for FireWire, I'd have a camcorder and a whack of boring videos stored on cassettes. Instead, I run through the same handful of cassettes over and over as I capture video, and then transfer to the computer and edit right away and then reuse the tape. The edited versions are stored on DVD video discs, which are easy to make and look great thanks to Apple's iDVD.

      > "FireWire" ... snazzy name

      The snazzy name is not just marketing. Technically unsophisticated Mac users can quite commonly tell you all about how to use FireWire and AirPort, but will give you a blank stare if you so much as whisper "IEEE 1394" or "IEEE 802.11b" at them. The names are descriptive, and Apple's implementations are complete, straightforward, and easy to use. The world is not made up entirely of geeks. However, the fact that both FireWire and AirPort are compatible with IEEE 1394 and IEEE 802.11b respectively makes them geek-compatible as well. That's something Apple didn't used to do, but has been very good at for the past few years, culminating with Mac OS X.

      > If they are given an Emmy for having nice-looking
      > monitors ... fine

      This award is not really about how good the technology is, it's about the fact that for years people in TV have been saying "how will we go digital?". What is going to replace the venerable analog connections that wire up a TV studio? How is a TV director or editor going to work on a notebook computer, the way that a writer has been able to for a while? FireWire is the answer to all of this. If you were a TV director who was used to booking $2000/hr editing time in a room full of TV's and VCR's and rushing through a project, a $5000 package of PowerBook G4, Final Cut Pro software, and a good DV camcorder that can do all that and more (you have a camera, too) without watching the clock is _creatively liberating_. It's enabling not just more work to be done cheaper, but better work as well. For example, a director can make basically unlimited rough cuts that lead to a final cut that is really true to the creative vision. That's why Apple is getting an Emmy.

  20. Now, lets be fair! by Archeopteryx · · Score: 2

    As television is s technical medium, advances in video arts and sciences have always been the subject of Emmy awards! When I was at Zenith, while it was a real corporation and not just a brand name, we had two Emmy's that were proudly displayed in our lobby. One was for the invention of TV Stereo, and I believe the other was something to do with digital TV.

    --
    Dog is my co-pilot.
  21. When you close your eyes, do you dream about me? by Anonymous Coward · · Score: 0

    I got a 10-inch nail and tried to swallow it, which made me vomit. Then I licked the vomit off the floor and Cosey helped me lick the vomit off the floor. And she was naked and trying to sever her vagina to her navel with a razor blade-- well, she cut it from her vagina to her navel with a razor blade, and she injected blood into her vagina which then trickled out, and we sucked the blood from her vagina into a syringe and injected it into eggs painted black, which we then tried to eat. And we vomited again, which we then used for enemas.

  22. Linux deserves an Emmy to then by ndogg · · Score: 1

    I say Linux deserves an Emmy too then. It was, after all, Linux that brought us Shrek and Final Fantasy. Let us not forget that Linux also rendered the Titanic in, well, Titanic. It will no doubt bring us more of such wonders in movie making in the future. It just seems inevitable that the entire industry will switch to Linux rendering farms.

    Of course, if anything is learnt from this, the Emmy will probably go to Red Hat under the false pretense that they are the ones responsible for Linux.

    --
    // file: mice.h
    #include "frickin_lasers.h"
    1. Re:Linux deserves an Emmy to then by Anonymous Coward · · Score: 0

      Emmy is for TV, Oscar is for movies. Shrek, Final Fantasy, Titanic are movies not TV!

    2. Re:Linux deserves an Emmy to then by Anonymous Coward · · Score: 0

      Wow three movies? Sure Linux HELPED with a handful of films but Mac's pushed the other 99%.

      Love you,
      Trolly McBean

    3. Re:Linux deserves an Emmy to then by 2nd+Post! · · Score: 2

      Um, you mean an Oscar, right? Emmys are given for television where Oscars are given for films...

      And everything you just named is a film...

    4. Re:Linux deserves an Emmy to then by GreatPaper · · Score: 1

      Shrek, Final Fantasy and Titanic are feature films. Emmys deal with television.

      I guess they could conceivably award Linus Torvalds with an Oscar for technological achievement if Linux becomes the de facto standard for render farms. You never know...

    5. Re:Linux deserves an Emmy to then by Anonymous Coward · · Score: 0

      And an Oscar to FreeBSD for the Matrix.

  23. heuh? by WildBeast · · Score: 1

    Good God I must have been misinformed, I thought I could do do digital video editing using USB or via an AGP port with a graphic card such as ATI All in Wonder. Better return my PC and buy a Mac.

    1. Re:heuh? by Anonymous Coward · · Score: 0

      DV over USB? hehehe you're funny

    2. Re:heuh? by Archeopteryx · · Score: 1

      Don't worry, many people have made this same mistake. No need to be ashamed!

      Your PC should be kept in the closet and loaded with Linux for your in-home firewall/router/mail server. Then you can use your new Macintosh for the important things, like video.

      --
      Dog is my co-pilot.
    3. Re:heuh? by Anonymous Coward · · Score: 0

      You're clearly not a film maker.

      Love you,
      Trolly McBean

    4. Re:heuh? by Essron · · Score: 1

      the fact that ANYONE even bothered to develop video via USB solutions is awful. The quality is offensive.

    5. Re:heuh? by Anonymous Coward · · Score: 0

      Please, try actually doing some work with that ghetto junk and get back to us.

    6. Re:heuh? by Anonymous Coward · · Score: 0

      Cool, tell me the brand of videocamera that you use that supports USB or AGP, and tell me which hard drive I can plug it in to.

      Either that, or you know nothing of the film or television industries. Hum....

    7. Re:heuh? by WildBeast · · Score: 1

      I'm clearly not a film maker and I still don't understand how this works, all those replies confused me even more. I thought that all I had to do was buy a video camera, shoot the movie and then transfer it to my computer. My question is, how does FireWire work?

    8. Re:heuh? by Anonymous Coward · · Score: 0

      FW is how you get your raw footage from the film/tape/(insert metaphore here) in you newly bought digital video camera to you computer for editing.

    9. Re:heuh? by generic-man · · Score: 1

      FireWire is very simple. See, first you plug the camera into the computer using a long wire with plugs at the end. Apple calls this a "cable," in their neverending quest to soil computer equipment with overly cutesy names. Upon a successful connection, the wire will superheat to over 400 degrees Fahrenheit. This high temperature raises the conductivity of the wires, so that data can be transferred more quickly. This is why the technology is called "FireWire."

      Tomorrow, I'll teach you the story of why Sony named their version of it "i.Link." Good night, children!

      --
      For more information, click here.
    10. Re:heuh? by Anonymous Coward · · Score: 0

      Well sure you can, but your stuff will look like crap. The stuff I do on my Mac gets broadcast to millions of people over a huge VHF transmiter, and sent via fiber optic to the cable company. If you want to do real work, then yes, buy a mac.

    11. Re:heuh? by Anonymous Coward · · Score: 0

      Record a 720x480 24fps down your usb pipe
      and smoke it.

      You'll choke like a little girl.

    12. Re:heuh? by Anonymous Coward · · Score: 0

      Ah ah aha...

      None of this would cut it for professionnal development...

      Sorry boy

    13. Re:heuh? by Anonymous Coward · · Score: 0

      Desktop video? With USB???


      Get a clue, Chester. You don't use USB for desktop video for the same reason you don't run the Indy 500 with a Yugo.


      Man, this is even dumber than those Windows users who think Paint Shop Pro is more powerful than Photoshop...


    14. Re:heuh? by WildBeast · · Score: 1

      I'm not asking which is more powerfull, I'm asking if it can be done and yes today I finally bought an ATI All in Wonder and in a matter of minutes I was importing my home made movie into my PC. I had a simple video to move to my PC and that's all I needed. Sure FireWire is more powerfull but for my needs, it's no big deal. Yes, I use Paint Shop Pro, it costs less and I don't need the power of Photoshop, I'm no artist.

  24. Market Exposure by sabinm · · Score: 1
    Hey, there are many people out there who think that Apple is just a niche market for Designers and Architects using AutoCAD



    Now, just think old ladies in jogging suits can download their soap operas to a firewire HD and have their favorite soap beau streamed to them on demand.


    It's kind of nice to see that more than M$ is getting some publicity out there. I know more than a few people who purchased their computer to use AOL and watch DVDs.


    Let's hope this kind of publicity will give apple a bigger chunk of the consumer pie. Hate Emmys, but love Mac

    --
    http://cincyboys.blogspot.com/ Everything Cincinnati. Including the word 'Finnih'
    1. Re:Market Exposure by Anonymous Coward · · Score: 0

      I see where you're going with this, but AutoCAD doesn't run on a Mac.

      And AutoCAD sucks, anyway. Idiot.

    2. Re:Market Exposure by DiLLeMaN · · Score: 1

      It does. Or rather, did, once. Idiot.

      --
      /var/run/twitter.sock is a twitter socket puppet.
  25. the real question... by Faceprint · · Score: 1

    who are the other nominees? and will steve jobs gush when they announce the winner?

  26. Re:...and another Emmy should go to the Congress.. by Rimbo · · Score: 2

    For what..."Best comedy?"

    I mean, the DMCA...it's a joke, right? I mean, all this stuff with Sklyarov, Felten, and that Norwegian kid...it's not really happening, right? I keep waiting for someone to say, "Ha ha, jokes on you!" and suddenly I wake up from the bad dream and the DMCA (Devil's Media Coercion Act) is history...

  27. Re:...and another Emmy should go to the Congress.. by sharkey · · Score: 2

    There's an award for "A Sleazier Piece of Crap Than Temptation Island?"

    --

    --
    "Outlook not so good." That magic 8-ball knows everything! I'll ask about Exchange Server next.
  28. publicity stunt by Essron · · Score: 1

    It would only classify as a publicity stunt if Apple took action. What do you want them to do, refuse the award?

    Firewire is AWESOME, and it makes dealing with audio and video files and applications much eaiser. Having a 1 inch tall hot-swappable 100GB drive is clearly incredible. It brings me great joy, and gives me this wierd fuzzy feeling.

    Apple got this award because they invented a quality product which saves the television industry time and money. Perhaps thats why PC's adopted it?

    It is a bit silly, giving an emmy to an inanimate entity, but if that post about Video Toaster getting one as well, I think its more than appropriate.

    For you unfortuante, stricken, diseased Windoze lovers: Why not contact Jack Valenti and ask him to nominate Bill Gates for an Oscar, presented for making the nightmare of our Orwellian future not just a book, but a reality.

    1. Re:publicity stunt by ^me^ · · Score: 1

      Sidenote - Last I checked, FireWire = IEEE1394, which is a standard. Apple didn't invent it.

      --
      No one ever says, 'I can't read that ASCII E-mail you sent me.'
    2. Re:publicity stunt by Anonymous Coward · · Score: 0

      You're right! IEEE1394, like all IEEE standards, was invented by God himself right after he finished burying all those fake dinosaur bones in the Earth 5000 years ago!

    3. Re:publicity stunt by kilgore_47 · · Score: 3, Informative

      Sidenote - Last I checked, FireWire = IEEE1394, which is a standard. Apple didn't invent it.

      Who do you think submitted it as a standard? Apple's highspeed video transer system wouldn't go very far if camera manufacturers couldn't use it. So, like many things, they proposed it as a standard. Apple owns the trademark on the name FireWire though, which is why other people either call it 1394 or think up clever names like iLink.

      --
      ___
      The way to see by faith is to shut the eye of reason. --Ben Franklin
  29. LAME by ioman1 · · Score: 1

    This is pretty dumb. I have never heard of anything like this. Apple is getting desperate in their advertising and marketing.

    1. Re:LAME by Anonymous Coward · · Score: 0

      They had nothing to do with the award you idiot.

      Another non-film maker bitching, cool.

      Love you,
      Trolly McBean

    2. Re:LAME by Anonymous Coward · · Score: 0

      That's OK. I'm sure you don't know anything about the film or television industry, except for the time that "John Edward" appears on the SciFi channel.

      So it isn't surprising you haven't heard of anything like this. Avid, Zenith, GE, Sony, and a number of other companies have won awards for things like digital editing software and broadcast compression technologies. It may be stupid to you, but it certainly isn't any more stupid than the rest of the Emmys.

    3. Re:LAME by gvsu_snow_lord · · Score: 1

      See the problem is the poster your refering to only knows two things.... where to download the latest kiddie scripts and how to restart his new linux box... and maybe how to wipe his own ass.

    4. Re:LAME by HeghmoH · · Score: 1

      You've never heard of it before because it's never been posted to slashdot before. As others have said, the Emmys have a special category specifically for technical advances in television, and Apple isn't the first to recieve it by far.

      --
      Mod down posts with a "Free Mac Mini/iPod" sig, they're spam!
    5. Re:LAME by MaxVlast · · Score: 1

      Are people really this closed-minded and juvenile? The headline could be "Apple Exec Rescues Busload of Children," and people would complain that Apple is hogging the limelight, and is too aggressive with its PR. Grow up, folks!

      --
      There should be a moratorium on the use of the apostrophe.
      Max V.
      NeXTMail/MIME Mail welcome
    6. Re:LAME by Anonymous Coward · · Score: 0

      you are an idiot. you have no clue, you are the weakest link, goodbye

  30. Technical Oscar by E1ven · · Score: 2

    IIRC, They give out special Technical Oscars.
    They aren't awarded at the show, but in a special ceremony before hand.
    My former employer, AVID won one, and had it displayed in the lobby for quite some time.

    The Mac really has done quite a bit of work in making video editing on a professional level possible. I think that their recognition is a "Good Thing" (tm)

    Colin Davis

    --
    Colin Davis
    1. Re:Technical Oscar by stereoroid · · Score: 1

      That's correct, you can search the AMPAS database for these awards here. If you search for keywords, you can see that Dolby, for example, has received 6 awards, Sony has 3, and Apple none...

      --
      (this is not a .sig)
  31. Viva Le Garden Hose by Anonymous Coward · · Score: 0

    I hereby nominate Garden Hose for an Emmy. Join me!

  32. No wonder Hollywood is fucked... by Anonymous Coward · · Score: 0

    ...they're all using Macintoshes.

    1. Re:No wonder Hollywood is fucked... by gvsu_snow_lord · · Score: 1

      Now wonder your a Coward... you don't us a Mac... I bet your in penguin heaven.

  33. Low Cost My A$$ by Mastagunna · · Score: 1

    A cable costing 50 bucks is not low cost. Yes its fast, but it is not low cost in any extent of the imagination. If it was 5 bucks, maby, even 12, but 50 no way. (I am talking Canadian)

    1. Re:Low Cost My A$$ by spoot · · Score: 1

      10Ft. IEEE 1394 6-pin (m) to 6-pin (m) Firewire Cable $9.95 (american) at computergeeks.com http://www.compgeeks.com/details.asp?invtid=F3N100 -10

      SHOP DUDE!

    2. Re:Low Cost My A$$ by Anonymous Coward · · Score: 0

      Lame retail stores price gouge you, welcome to the modern computer era. Shop elsewhere.

    3. Re:Low Cost My A$$ by Midnight+Thunder · · Score: 1

      You have to shop around. What ever you do don't go to the Sony shop as they want to charge you a premium price for being a premium customer. There are other shops that take the same attitude, but if you buy the cable as 'computer equipment', rather than as 'Hi-Fi equipment' then you are likely to find better prices.

      --
      Jumpstart the tartan drive.
    4. Re:Low Cost My A$$ by marmoset · · Score: 1
      A cable costing 50 bucks is not low cost.
      Anyone who has ever worked retail in the computer industry can tell you that cables are the highest profit-margin item sold in any computer shop. Working at a shop in college we routinely sold cables for $24.95 that we bought from distributors for $3-$4 bucks, not because we were gouging, but because that was the retail price.
    5. Re:Low Cost My A$$ by Moofie · · Score: 1

      You've obviously not been shopping lately for high-quality analog cables for A/V equipment. $50 for a cable is peanuts.

      --
      Why yes, I AM a rocket scientist!
  34. Double Standard by Eslyjah · · Score: 2, Insightful
    You all know that if some GPL'd piece of software won an Emmy, you'd be talking about how wonderful it is that the Community got the recognition. So let's be fair and let Apple have their cake.


    On the other hand, this is not news for nerds, and I don't really care much about anyone who wins an Emmy, so I'm a little disappointed to see it on /.

    1. Re:Double Standard by gvsu_snow_lord · · Score: 1

      You know what I am so amazed that you haven't been moded down to flamebait or troll yet...

    2. Re:Double Standard by Anonymous Coward · · Score: 0

      Um, you've made it clear what axe you have to grind, and frankly, it's lame. Give it a rest, numbnut.

  35. I wish I had moderator points... by T. · · Score: 1

    Cuz this one made me laugh!

    1. Re:I wish I had moderator points... by FamedLamer · · Score: 1

      ditto

  36. They DO make VidEditing Sftwre! by Essron · · Score: 1

    Final Cut Pro II (by Apple) is giving Avid Suites a run for their money. The company I used to work for produced a TV series on a G4 and it passed broadcast spec's in the UK. It is good enough for professional video applications.

    Also, Quicktime has always been superior to WMP and RealPlayer: you can play it while downloading it (without streaming) and you can easily save and edit the files if the host allows you to.

    1. Re:They DO make VidEditing Sftwre! by Anonymous Coward · · Score: 0

      Final Cut Pro II (by Apple) is giving Avid Suites a run for their money.

      Not really

    2. Re:They DO make VidEditing Sftwre! by Anonymous Coward · · Score: 0

      sorry... but yes, really. we just sold all of our avid systems (16) and replaced them with dual 800s... run avid run!

    3. Re:They DO make VidEditing Sftwre! by adjusting · · Score: 1

      -Oh look, this isn't an argument.
      -Yes it is.
      -No it isn't. It's just contradiction.
      -No it isn't.
      -It is!
      -It is not.
      -Look, you just contradicted me.
      -I did not.

  37. Apple's FireWire Not the First by maggard · · Score: 4, Informative
    For those confused it's not unusual for a product that has had profound influence on the Television Industry to recieve an Emmy. Communications Satellites have been honored, video cards have been honored, DVD technology has been honored, MPEG has been honored, now it's Apple's FireWire high-speed digital interconnect.

    Why Apple for it's FireWire and not IEEE for it's same 1394-1995 spec or Sony for it's i.Link (again the same)? Because Apple is the one that did the development and the popularizing of the technology thus their holding the majority of the patents & controlling the licensing.)

    --
    I don't read ACs: If a post isn't worth so much as a nom de plume to its author then I wont bother either.
    1. Re:Apple's FireWire Not the First by maggard · · Score: 2
      Eeps, patenting & licensing should have pointed to 1394la


      Sorry.

      --
      I don't read ACs: If a post isn't worth so much as a nom de plume to its author then I wont bother either.
  38. The Emmy and Esther by TACD · · Score: 1
    Why is the Academy of Television Arts & Sciences giving out their award to a computer company, besides the stupidity of the reasoning behind it? Did I miss that episode of Esther?

    Maybe we should all just be grateful the it's not Microsoft getting the award for 'helping to integrate the modern computing world', or some crud like that.

    It surely won't hurt any for Apple to get some extra money and publicity for a while; perhaps Microsoft will sit up, take notice, and clean out one more bug in Win XP just to be on the safe side. Gaach.

    --
    Security through promiscuity is no better than security through obscurity.
    1. Re:The Emmy and Esther by Anonymous Coward · · Score: 0

      Because Apple developed Firewire, an important technology to the television industry. The technology is way beyond computers - virtually every new high-end video camera out there supports IEEE1394, and for good reason: it's fabulous for our industry.

      So like it or hate it, IEEE1394, developed by Apple, is a great advance.

    2. Re:The Emmy and Esther by HeghmoH · · Score: 1

      That computer company happened to create FireWire, which is a Really Big Deal in TV production right now. Microsoft hasn't done anything for TV production, so they wouldn't get an Emmy. If they had done something significant, they would have. Is this so hard?

      --
      Mod down posts with a "Free Mac Mini/iPod" sig, they're spam!
    3. Re:The Emmy and Esther by gig · · Score: 2

      FireWire is not a computer technology. FireWire ports are on some HDTV's, all digital VCR's, all digital camcorders, some set-top boxes (TiVo is one), storage devices of every description (hard disks, DVD-RW/CD-RW, CD-RW, tape drives, etc.), printers, scanners, pro audio hardware, and on concept stereos if not on shipping ones (replacing all of the analog connections, including the ones between amp and speakers). Yes, and they're on all Macs built in the last year or two and also on about 40% of new Wintel machines, too (via add-on cards).

      The key here is that you don't have to include a computer in a FireWire bus for it to work (unlike USB). A computer is just another device on the bus, which can hold 63 devices. You can plug a digital VCR and camcorder together and share information. You can plug amp and speakers and display onto that same bus and now you have a home entertainment center. You can plug a decoder of some sort onto a VCR and they will work together. You can plug a hard disk onto a TiVo. What makes it so easy is that it is entirely hot-plug and self-configuring, and to add a device, you just plug it onto the last device on your chain. Setting up a future digital home entertainment center will just involve hooking up the components with FireWire cables, one into the next, in any order, as long as you don't make a loop. Almost anybody can do that.

      Anywhere you need to move a bunch of digital media around, it is being done today with FireWire, and for the foreseeable future, too. If you're not using it now, you probably will be soon. You'll buy a TiVo and it will be on there, or a new computer and it will be on there (Intel is going to put it on their mobos from now on, too ... nice value point that my 1999 Macs have the same I/O as a 2002 PC).

      The reason Apple is getting this Emmy is because in the last two years, the TV industry has seen FireWire ports appear on all of the devices that they use, from camera to TV and everything in between. Hard not to ask "who invented this magical technology that has enabled us to move digital video around over wires instead of analog video on huge 1/2 inch video cassettes?" It's a very big deal to replace an analog editing suite with a PowerBook and a camcorder and a Final Cut Pro and get better results at a small fraction of the price, too.

  39. Hidden agenda? by .@. · · Score: 4, Offtopic

    This isn't too surprising. The 5C coalition (includes all major video equipment manufacturers and many content producers) are about to eliminate your ability to record any form of audiovisual entertainment without their prior consent.

    How? HDCP/DTCP (see http://www.digital-cp.com/). They will require all audiovisual equipment (your receiver, DVD player, cable box, speakers, TV, STB, VCR, etc.) to connect to each other via firewire, to ensure end-to-end digital transmission.

    Why end-to-end digital transmission? Two reasons:

    1) They don't want you recording anything without their permission. Content will have a set of bits that define if and how many times it may be copied, and at what resolutions. There's a possibility this new equipment will also incorporate the ability to restrict the number of times it may be viewed as well. The entire bitstream will be encrypted. No "approved" device, no content. Period. And they reserve the right to remotely disable any device at any time.

    2) They want to control the AV quality of what you watch. Want to watch Pay-per-view? Great. Want to cough up an extra $5 to watch it in 1080i or 720p? You don't? Too bad. 480i for you. Want to watch the Superbowl in anything other than 480i? Are you ready to pay for the privilege? You'd better be. Want to watch HD content? Better be 5C compliant; they won't allow that over analog connectors at all.

    Some people already aware of these issues say "Don't worry; it'll be years before even the first pieces of 5C equipment are available at the high-end, and more years before it's achieved enough penetration to matter."

    Perhaps. But the penetration has begun. Sony is now selling the KDP-34XBR2, the first in a series of 5C-compliant sets. It's in stores. Sony's cut a deal with Cablevision to roll out 5C-compliant cable boxes (Sony is a member of the 5C coalition).

    It's not a matter of if, but when. A matter of months rather than years.

    Yes, the movie industry is all aflutter about IEEE 1394 (aka FireWire). And that's because it's the delivery vehicle for their final and total control over what you see, how you see it, and how much you're going to pay for it.

    --
    .@.
    1. Re:Hidden agenda? by MrBogus · · Score: 2

      It should also be pointed out that Sony has big plans for iLink (their brandname for 1394/firewire), and wants to see it as the universal interconnect for the digital home theater of the future. However, they essentially put it on ice for everything (except for camcorders) until the 5C copy protection stuff could be implemented. As you mentioned, the first 1394 TV has just come onto the market.

      For the home computer user, Firewire might seem a little useless right now, unless you are doing video or using a removable drive. However, in the future, being able to seemless connect and control your TV and stereo systems could bring about some great applications. That is, unless the copy protection stuff locks it up to the point of being useless.

      --

      When I hear the word 'innovation', I reach for my pistol.
    2. Re:Hidden agenda? by .@. · · Score: 2

      The 5C copy protection scheme -- HTCP -- has been part of i.Link firmware since at least 1999. 5C is a done deal. The equipment hits the market starting now. In 18-24 months, there will be serious doubt as to whether major broadcast/narrowcast events, PPV, and HD content will be viewable without end-to-end 5C equipment.

      It's not just Sony. It's *everyone*. Matsushita. Hitachi. Intel. Toshiba. The content producers. The delivery channels. Everyone. See http://www.dtcp.com.

      --
      .@.
    3. Re:Hidden agenda? by MrBogus · · Score: 2

      "HTCP -- has been part of i.Link firmware since at least 1999"

      OK, I didn't know that. I thought the standard was relatively recent.

      I also should have more strongly made the point that yet another copy protection 'black box' is about to be added to people's "Personal" Computers, err, Media Consumption Terminals.

      --

      When I hear the word 'innovation', I reach for my pistol.
    4. Re:Hidden agenda? by nEoN+nOoDlE · · Score: 1

      So please do not attempt to adjust your tv screen, because they control the horizontal and the vertical.

      --
      Don't trust a bull's horn, a doberman's tooth, a runaway horse or me.
    5. Re:Hidden agenda? by tswinzig · · Score: 2

      Yes, the movie industry is all aflutter about IEEE 1394 (aka FireWire). And that's because it's the delivery vehicle for their final and total control over what you see, how you see it, and how much you're going to pay for it.

      Nice rant. However, judging solely on what has happened so far with analog/digital encryption/obsfucation schemes, I kind of like our chances...

      DVD: DeCSS, MacroVision: descramblers, SDMI: hacked before release, SafeAudio: rumored to be cracked (worst case scenario -- high quality second-hand sound rips of SafeAudio "CD's"), and the list goes on and on. Now we just need someone to crack HDCP.

      Oh wait, it's already been done.

      Color me annoyed, but definitely not scared.

      Jack Valenti can blow me.

      (Warning parents -- the movie Jack Valenti Does Slashdot is rated NC-17. Which means nobody is brutally shot or killed, just hot sex.)

      --

      "And like that ... he's gone."
    6. Re:Hidden agenda? by steve+ludlum · · Score: 1

      The foregoing has a great deal of truth to it but only goes so far in that persons cannot be compelled to buy the stuff that the 'manufacturers' are proffering. Many alternatives exist.

      First of all it should really be no contest between watching (or listening to) dreary, predictable hack work and doing literally anything else; this is whether the work is emitted at 1080i or not. There simply is insufficient content compelling enough to justify any expenditure in any fire-wired appliance by any consumer.

      The past 10-15 years has witnessed an ongoing content crisis. A case could be made that one reason for the collapse of the IT bubble has been the difficulty in finding compelling content equivalent to the increase in carrying capacity for same. Hundreds of billions of dollars have been invested in optics, cables, trenches, routers, servers, 1Ghz processors, etc. etc. etc. so that we all can be subjected to monkeyzapper ads.

      Aside from mowing the lawn or cleaning the bathroom; another alternative can be found HERE. Professional video and audio techs can obtain high quality recording and editing equipment without blocking hardware, as this would defeat the creative purpose of such equipment. Even the most cynical Hollywood content provider must (by now) realize that the driving creative force within any industry or field of endeavor proceeds from the bottom up. Individuals with little or no vested interests to protect are the essential driving creative force. The shortage of these individuals rather than any equipment shortcoming is the real problem.

      5C controls are not a done deal unless every equiment manufacturer 'signs on'. An 'Outlaw' company would dramatically increase the capital risk to the other manufacturers as consumer acceptance of 5C is not a certainty, in fact is fairly questionable. People like to be led rather than controlled by diktat and the result could be; See trenches and routers above. If customers carefully choose either unrestricted hardware or 'none-of-the-above' the manufacturers will listen.

      I don't sig and I don't give a damn

    7. Re:Hidden agenda? by Anonymous Coward · · Score: 0

      Even if all that were true, firewire is a good thing because it will help kill crappy quality VHS, and it's crappy crappy copy protection scheme macrovision.

      Secondly, I know many FW devices right now dond give a hoot about copy protection bits and I've already got my FW camcorder. Besides this is still soo hackable.

      Please rember trying to make bits uncopyable is like trying to make water not wet.

    8. Re:Hidden agenda? by ivan256 · · Score: 2

      How much are you willing to pay for it? Me? I'm not willing to pay at all. The only video content I'm willing to pay for comes on a physical media that I can use as many times as I want. Let them implement the standards. Let them stake the industry on it. They'll see how few people pony up the cash. People don't care about quality anymore when it affects their wallet. See MP3s. Somehow all of these media companies got this idea that if the latest technology required people to fork over cash for things that they used to get for free then everyone would just do it. That's a really poor assumption to gamble an industry on. How many people do you know that subscribed to digital cable stereo? Have XM car stereos? Bought movies on DivX? Make sure you express your answer as a percentage of people that listen to music/watch movies.

      Once all the media giants are gone because the didn't "get it" then we can start anew.

    9. Re:Hidden agenda? by gig · · Score: 2

      The problems that you're talking about are the result of going from analog to digital on the client side, and don't have anything to do with FireWire (it just moves bits between media devices). Yes, companies who have already lowered their costs thanks to digital on the their side now want to raise prices thanks to digital on the consumer side (charging for what is now the second view of a DVD is a raised price; so is charging for a "second copy" of music for the car and for a copy of a book that your friend can read). It's not surprising, and it will take some time to work out, although probably not as long as people generally think.

      In the meantime, Apple makes it so cheap to do _pro quality_ media work that there will be plenty of state-of-the-art low-cost and no-cost media out there for smart people to enjoy. The connections that FireWire is making are just beginning ... music and audio is also in the process of moving to FireWire (MOTU's already done it, and Yamaha's mLAN protocol is in Mac OS X 10.1). Imagine setting up a recording studio by just plugging 30 devices together with 29 FireWire cables, everything from guitar amps to synthesizers to microphones (it takes 20 different _kinds_ of analog cables today, sometimes 10 cables per device). It's just going to get cheaper and easier to publish without sucking corporate dick.

      And if you support independent artists, they'll probably thank you back by not spying on you.

    10. Re:Hidden agenda? by gig · · Score: 2

      > Please rember trying to make bits uncopyable
      > is like trying to make water not wet.

      Maybe it is also true that "making bits uncopyable by most people most of the time is like trying to get piss into a swimming pool".

      Personally, I think bits get less valuable every day, and that will only continue. They just won't be valuable enough to "protect" in this way in the future. There are too many of them, and it is too easy to make more.

      By the way, it is also true that "information wants to be free", that "business people want information to be expensive", and that "Puritans like to put innocent people in prison". Taken together, the bloom comes a little bit off the rose.

      Remember that this has nothing to do with FireWire per se. It's just the fact that a digital cable is replacing analog cables that makes all this copy protection stuff get even grosser.

  40. heh by Mike+Hicks · · Score: 2

    ``ever-so-popular FireWire''

    Heh, right. I wish it was more popular -- it seems like great technology, but from what I've seen, so much has been encumbered by proprietary technology and software interfaces. (or, at least, that seems to be why it isn't supported all that well in Linux yet).

    Of course, I could be completely wrong..

    1. Re:heh by gvsu_snow_lord · · Score: 1

      so the ever-so-popular Linux is the say all end all on making someting popular. Someone better tell AOL and MS that. They might want to get on the boat (ok AOL has kinda)

      why isn't firewire supported all that well on linux
      a.) linux does a hack job the fist time around
      b.) video editing with what? GIMP?
      c.) they are waiting for you to write the drivers
      d.) its a server os
      e.) the new slashdot isn;t running that well so i take it slashdot isn't popular either

    2. Re:heh by Anonymous Coward · · Score: 0

      Err.. IEEE 1394 is not only used on computers...

      There are technological things other than a desktop Computer these days... you didn't know?

    3. Re:heh by Anonymous Coward · · Score: 0

      I sure hope you are 15, because you have the reasoning skills of llama. Hopefully school and some life experience will give you a little maturity and insight

    4. Re:heh by gig · · Score: 2

      > Of course, I could be completely wrong.

      You are completely wrong.

  41. Credit earned... by 2nd+Post! · · Score: 2

    You've got several good replies, but in bits and pieces...

    Apple did...
    They created FireWire
    They gave it a snazzy name
    They got it IEEE ratifed as IEEE-1394
    They created workstations and laptops with Firewire integration
    They created software (iMovie, iMovie2, and FinalCutPro) to integrate said workstations with FireWire camcorders
    Gigabit ethernet, for streaming of large digital files to and fro

    What Apple didn't do...
    Create digital camcorders
    Create FireWire camcorders
    Create FireWire hard drives
    Create FireWire CDRWs

    Those are key components of this award, however =)

    1. Re:Credit earned... by gvsu_snow_lord · · Score: 1

      Ya'know what...

      For once I would like to see some one admit they might have been wrong or made a mistake on here.... so why I am using this post to make that statement about the parent poster? well this one seemed to fit in the most.

      BTW with out apple you would have
      - no easy way to get video from digital camcorders to the computer
      - you would have USB hard drive
      - you would have USB CD-RWs

    2. Re:Credit earned... by MouseR · · Score: 2
      1. What Apple didn't do...
        Create digital camcorders
        Create FireWire camcorders
        Create FireWire hard drives
        Create FireWire CDRWs
        Those are key components of this award, however =)

      Apple did come up with the draft and the first implementation for drivers and the device protocols.

      This is all part of the IEEE standard.
  42. JPEG got one too by wjr · · Score: 1

    A few years ago I was attending a JPEG meeting where the Emmy that JPEG had just won was being proudly shown around. It's a recognition of contributions to the hard technical work of TV production.

  43. Well... by 2nd+Post! · · Score: 4, Informative

    I guess you have been misinformed, at least a little bit.

    Macs do all of the above, now, what with iMovie and iMovie2, straight out of the box, without dealing with buying a video card and software, etc.

    Grab a digital video camera, an iBook, and you have yourself a portable digital video workstation. Not terribly powerful, mind you, but very convenient.

    Working over USB? How the heck do you capture film, then? From a video source to a box to be compressed before sending it over the meager USB line? Last I checked, the video quality over most USB video boxes was 320x240 motion jpeg at a fairly low framerate... as opposed to the DV standard of 720x480 DV compression at 29.xx fps...

    Similarly via the ATI AiW card, though they probably get better framerates and resolutions... on the other hand, that's entirely dependent upon the CPU speed and the ability of the AGP bus/drivers to stream the data to the CPU to compress on the fly.

    The whole point of the award and the contribution Apple made, with FireWire and their Macs, is that *any* two bit (well, I guess most television studios would prefer a more impressive title) hack director can make movies and films for a measly $2k investment. Television studios can now use FireWire CDRWs, DVD-Rs, HDs, camcorders, Macs, and software to keep the entire production chain digital and seemless.

    So that's why Apple gets the award for FireWire =)

    FireWire gave them the technical advantage.

  44. What's the problem? by Wesley+Felter · · Score: 2

    It looks like Linux supports camcorders, storage devices, and even FireWire networking. (Apple invented FireWire, yet they don't even support FireWire networking!) I'm sure there are bugs, but in general I can't think of anything missing.

    1. Re:What's the problem? by PMM · · Score: 0

      try this

    2. Re:What's the problem? by King · · Score: 1

      Apple does support FireWire networking with 2 computers. You hook them up via FireWire, start one up hold down the T (For Target Disk Mode) And it mounts on the other machine.
      Granted its only between 2 machines, but its a whole lot easier than networking via Ethernet.

    3. Re:What's the problem? by Wesley+Felter · · Score: 2

      Target disk mode is completely different from FireWire networking.

  45. Woah... by 2nd+Post! · · Score: 2

    Is it really that bad?

    Anyway, it seems to me that paying per quality of broadcast is reasonable.

    On the other hand, being told what I can or can't do with something I've paid for doesn't seem reasonable at all!

  46. Reasons for all digital... by alexhmit01 · · Score: 2

    You forgot reason #3, converting between analog and digital adds a process and the risk off loss. While it is theoretically possible with perfect waves to do these conversions loss free, realty results in loss. Additionally, analog signals are more likely to degrade. As long as the bits (1s and 0s) are still detectable, digital signals are "perfect" (as in, they remain identical to the original, which is an imperfect representation of the analog world, of course). Run analog wires by electric fields and you get distortion!

    Have you set up a modern AV system? You need component video for digital clarity and HDTV, you run digital outputs for DTS or Dolby Digital discrete codings. You need an intelligent receiver to decode these signals, otherwise each of your devices needs to run 6-8 (5.1 - 7.1) analog outputs into the receiver.

    It's a nightmare.

    Then for more fun, hook in devices that don't support the latest standards and you run RCA cables or S-Video. Conversion between standards is messy, so either you pick one for your entire system of you have your Television swap around.

    Philips has a line of programmable remotes that tops out at $1000 to deal with this situation!

    Firewire would eliminate this all. In addition to a digital signal (which we have with digital audio and component video), you have its networking ability. That means no more confusing wiring!

    Want to record from the Tivo/Replay to the VCR? Make sure you set up the VCR as an input AND output to the receiver, then set the input to the Replay and the output to the VCR. Receiver can't handle two separate input/output combos? No watching TV while you record.

    Contrast this to the potential for a Firewire System. Run a long series of Daisy chains (or connections to the receiver, irrelevant) together and hook it into a MUCH simpler receiver.

    Want to record from the Tivo to the VCR? No problem, hit a button, and the Tivo sends the signal straight to the VCR, without involving the receiver.

    Want to record a CD mix onto the CD-Recorder while watching a DVD? No problem, the CD-jukebox and CD-R deal with each other without involving the receiver.

    An all digital signal produces a better sound and video experience. Hell, some of the speakers do their own amplification so you can keep it digital to the speakers.

    Firewire takes this to the next level and empowers the devices to do more.

    Will this happen immediately? Of course not.

    Will the RIAA and MPAA like it, maybe not.

    Will someone produce this tech and take the A/V world by storm? Absolutely.

    Firewire makes it possible to do things people don't realize are possible in the A/V world.

    Get out of your Slashdot paranoia. Realize that improvements in technology can actually be GOOD for consumers.

    1. Re:Reasons for all digital... by .@. · · Score: 2

      Have I set up a modern HT system? I own one. My remote cost $500. My set is a 56" RPTV HDTV. My HD tuner cost $1000. I've got 3 Tivos, 4 DVD players (two of which run over $1000 apiece), and numerous other components. Together, my equipment is well over $10k.

      So, yes, I'm well aware of the issues of analog transmission. And I'm here to tell you: It doesn't matter one whit if the "last foot" is all digital. It simply doesn't. Complexity isn't an issue. Noise in the analog transmission isn't an issue. It's not a question of quality.

      HDCP/DTCP exist for one reason and one reason ONLY: COPY PROTECTION. That's what the "CP" represents in both of those acronyms.

      If you can't figure out how to set up existing home theater equipment, perhaps you shouldn't be spending so much money on it.

      My devices do quite enough. I don't need them telling *me* what I can and can't do.

      --
      .@.
    2. Re:Reasons for all digital... by Noehre · · Score: 1

      I'm sure you're the kind of A/V freak that also spends hundreds or thousands of dollars on pricey analog cables.

      Having my own expensive Home Theater PC-based system, I can tell you that complexity and quality IS an issue.

      Lets examine the number of different video inputs I need to convert between:

      VGA
      Composite
      S-Video
      Component
      HD Component
      DVI
      Firewire

      Then theres the audio:

      Analog Stereo
      Analog 5.1
      Coaxial Digital Stereo
      Coaxial Digital AC3
      Optical Digital Stereo
      Optical Digital AC3

      Then theres the nice problems with NTSC and PAL.

      And theres always SCART connectors.

      Oh, don't forget scalers and line doubles and things like that. Theres thousand of posts on the AV Science board concerning the fact that there simply is no high-quality way to input video into a PC for use with a Deinterlacing program. S-Video via a Brooktree-based card is the best you can do. Theres not a single component or VGA capture card on the market that doesn't cost thousands of dollars.

      And don't forget that during every single convertion there is a lot of quality.

      Do I want everything to be digital end-to-end? Good lord yes. It would make my life so much easier. One connector for everything would save me so much money it isn't even funny.

    3. Re:Reasons for all digital... by gig · · Score: 2

      FireWire is also replacing all those different digital audio cables that you have. Yamaha's mLAN does both digital audio and MIDI over FireWire, and is supported in Mac OS X 10.1. The buzz on mLAN is large with music and audio people. What we have now with all these different digital cables, plus MIDI cables, SCSI cables on hardware samplers ... it's outrageous. MOTU is already shipping a FireWire multichannel audio interface for all the PowerBook G4's that are being used in music and audio now.

      Really, with FireWire we're just talking about the hardware. What protocols or strange copy protection schemes you put over it are a separate matter; they can go over any digital cable. Better that they're all FireWire so devices can get on the bus in one step.

  47. Hunter Thompson by Glanz · · Score: 1

    ...should receive an Emmy for implementing the first .38 cal remote channel control.

    --
    Rien n'est plus beau que le creux du 0.
  48. Then they'll sue Apple... by gmz · · Score: 1

    ...for producing "copyright infringement devices", which FireWire definitely is, isn't it?

  49. Re:...and another Emmy should go to the Congress.. by glitch_ · · Score: 2

    Yes, I believe that was called "Who wants to marry a millionare." Another wonderful show brought to you by Fox Networks.

  50. Could have been worse... by Guppy06 · · Score: 2

    It's not like they convinced NASA to spend hundreds or thousands of dollars (what's the going $/kg-to-LEO again?) to ship up a cardboard cutout of Steve Martin as part of a lame publicity stunt that doesn't do much more than demonstrate of governmental support of...

    Oh, wait, the MPAA already did that with the Oscars, didn't they?

  51. Re:Apple could recieve multiple awards.. by gvsu_snow_lord · · Score: 1

    Can we see some flambait on that post... I say something bad about linux i get a -1 score for my post and labled flamebate... Hey mods do your job now.... crack that whip.

    (however i would agree about the dinner party thing... that is someone i would never want to sit next to)

  52. The emmy - it comes with a bill by Anonymous Coward · · Score: 0


    We won a technical emmy last year, I was excited at first until I found out what goes into getting an emmy award.

    $4000.00 for a table (requirement)
    $400.00 per head for every extra person
    Gifts for all attendees, $50.00 suggested (total of $5,000.00.

    Copies of the statue, $200.00
    encouraged to advertise in an NATAS magazine (12,000.00/year)

    When I found out about all of this I decided not to go as did most of the rest of the team that worked on the product. Corporate ended up fishing pretty far down in the engineering pool to find any technical representatives to show up at the ceremony. The only corporate staff that went weren't even working for the company at the time we developed the product.

    Needless to say, I decided to frame the letter and stay home to watch some movies.

  53. Pixar got an Oscar FYI by Anonymous Coward · · Score: 0

    Actually, Pixar got an Oscar recently for Renderman. So it's not that far out of a concept.

    http://www.pixar.com/aboutpixar/awards.html

    And for those of you bitter, jaded, open source monomaniacs, Apple did develop firewire. So go take your Prozac and relax.

    http://www.silha.com/1394/1394what.html

  54. I have a feeling.... by gvsu_snow_lord · · Score: 1

    ...no not that feeling.

    That someone feels like a fool right now. Im sorry but this proves linuxs users are just as smart as mac and win users. They just have more time to spend infront of a computer to write scripts to do things faster so they have to spend less time infront of the computer....

    Why not give give the inventor of LSD the noble peice prize... make love not war.

    1. Re:I have a feeling.... by Anonymous Coward · · Score: 0

      Um...riiight. That "proves" it. Tell us, how did you manage get a sample of average Linux users? Sure looks like you have a grudge against them and will look anywhere to find support for your already formed negative opinion. Oh, and I suggest you re-read this sentence:

      They just have more time to spend infront of a computer to write scripts to do things faster so they have to spend less time infront of the computer....

      That makes abolutely no sense. They have more time to spend in front of their computers so they spend less time in front of their computers?? Dude, how many braincells are you currently using?

  55. But no DVD! by Anonymous Coward · · Score: 0

    It is going to be amazingly weird in 5 years when every piece of video equipment uses Firewire and DVD is still using RCA cables because of the stupid license limitations placed on digital connectors on DVD players - the DVD licensing agreement prevents digital video connectors from being added to DVD players, for fear of making it too easy to copy high-quality video.

    1. Re:But no DVD! by Anonymous Coward · · Score: 0

      Actually 9/10 people can't figure out how to defeat macrovision, so the 1394 situation will be just about the same.

    2. Re:But no DVD! by keytoe · · Score: 1

      the DVD licensing agreement prevents digital video connectors from being added to DVD players

      Um - My DVD player (US$150 retail) has component video out. Purely digital to the TV. Digital audio out to the receiver. I can't see how your statement is true at face value. If there's more to it, speak up - otherwise, you're incorrect.

    3. Re:But no DVD! by Midnight+Thunder · · Score: 1

      Maybe it was just the IEEE 1394 connector that is prohibited on DVD players.

      --
      Jumpstart the tartan drive.
    4. Re:But no DVD! by Midnight+Thunder · · Score: 1

      Even better, here is a FAQ, see section 1.11, paragraph 2: http://www.dvddemystified.com/dvdfaq.html

      --
      Jumpstart the tartan drive.
    5. Re:But no DVD! by Mononoke · · Score: 1
      My DVD player (US$150 retail) has component video out. Purely digital to the TV.
      If you have S-video output, it's analog component video. If you have a single RCA connector output, it's analog composite video.

      On a $150 DVD player, you most likely have analog out.

      If you have BNC connectors on your DVD and TV, then I'm completely wrong. Plus, you got an incredible deal on a DVD player.

      --
      NetInfo connection failed for server 127.0.0.1/local
    6. Re:But no DVD! by Wesley+Felter · · Score: 2

      Component video is analog.

  56. But no DVD! by Midnight+Thunder · · Score: 1

    It is going to be amazingly weird in 5 years when every piece of video equipment uses Firewire and DVD is still using RCA cables because of the stupid license limitations placed on digital connectors on DVD players - the DVD licensing agreement prevents digital video connectors from being added to DVD players, for fear of making it too easy to copy high-quality video.

    The anonymous coward article of the same title is also mine - my cookies screwed up somewhere

    --
    Jumpstart the tartan drive.
  57. Processess of Standardization by droyad · · Score: 2, Informative

    Standardization in the communications industry works like this:

    1) Someone thinks up a cool technology (tokenring)
    2) Someone usually thinks up a cool technology like 1) but not quite compatable (ethernet)
    3) both (all) competing companies and anybody else who is interested goes to the standards commitiee (ISO, IEEE, etc) where they try and come up with a standard that is a good comprimise
    4) sometimes same but incompatable standards are produced and their left to fight it out

    In this case Apple invented the technology, but when they put it to the standards commitiee, they loose absolute control over where the technology goes, but they still have a major influence

  58. It will be fixed by Wesley+Felter · · Score: 2

    Future DVD players will be able to have FireWire outputs as long as they use DTCP.

  59. Can some one say off topic? by gvsu_snow_lord · · Score: 1

    [null]

  60. Built in CPRM by pandeviant · · Score: 1

    Perhaps they are getting the emmy for building CPRM into the standard .....?

  61. Whoop de doo! by Pope · · Score: 2

    I can only get an Onyx or O2 from SGI. Grow up.

    --
    It doesn't mean much now, it's built for the future.
  62. hardly OT by Anonymous Coward · · Score: 0

    Accepting the award for Apple will be Tom Boger, worldwide director of Power Mac marketing, and Eric Anderson, one of the engineers who helped develop FireWire for Apple.

    asking who will be accepting the award when it SAYS who in the article...

    obviously, article not read

  63. Apple to recieve Adult Video Award by Duck0987 · · Score: 1
    Apple is also going to recieve an award from the Adult Video awards, firewire and DV have aided the porn industry in cutting their bottom line and getting good hardcore porno to the shelves.


    Thanks Apple!

    1. Re:Apple to recieve Adult Video Award by HerrNewton · · Score: 1

      That's more real than you think - there's been an industry run on people who know FinalCut Pro. Why? Adult industry. Instead of having to farm post production out to a place with an Avid, then can do it in-house with a G4 and FinalCut Pro.

      --

      ----
      Am I the only one who thinks Microsoft is a misnomer? Perhaps Macrosoft would be a better fit?
  64. Emmy for linux? by Anonymous Coward · · Score: 0

    Maybe Linux should get an Emmy for its great role in the most wonderful movie Antitrust ;)

    And the Emmy for best OS in a movie goes
    to ....

    1. Re:Emmy for linux? by gvsu_snow_lord · · Score: 1

      Macintosh for The Net... or Windows for Sneakers

      Linux isn't a OS everyday people care about... ok geeks maybe but not your average joe.

  65. You were still gouging by Anonymous Coward · · Score: 0

    "Retail price" is just a lame excuse. Its a suggested retail price, and if my shop (who would ignore bullshit MSRPs of course) was 2 blocks down from yours, those margins wouldn't mean dick when you only sold 2 cables a month.

    1. Re:You were still gouging by Anonymous Coward · · Score: 0
      And then the first shop chops it's prices, you follow suit, and soon you are both getting razor thin margins on cabling. In reality the two of you would get together, set your prices to match, and both get high margins.


      Do you want to sell 25 cables with a $1 margin or 12 cables with $20 margins?

  66. Just you wait... by Faust7 · · Score: 1
    Maybe we should all just be grateful the it's not Microsoft getting the award for 'helping to integrate the modern computing world', or some crud like that.


    Give them time. They'll give themselves the award.

  67. When you assume... by gvsu_snow_lord · · Score: 2

    you make and ass out of u and me... and I am no ass.

    Check your facts. "Open Firmware is the name given to the IEEE-1275 Standard for Boot (Initialization Configuration) Firmware: Core Requirements and Practices." http://www.openfirmware.org/

    No thats not very open nor is it standard!

    1. Re:When you assume... by gvsu_snow_lord · · Score: 1

      Sorry I was half asleep posting that reply.

      One needs more than OpenFirmware to boot a Mac. How ever Apple DOES have a ROM chip... it really does. Yes it does us OF and yes I have a ROM file in my system folder... you need more than OF and a PPC chip to boot a MacOS CD.

  68. Re:IEEE 1394???just part of the picture. by alfredo · · Score: 1

    Apple is all over Hollywood. These guys don't want to have to learn shell scripts. they want to point and click, then deliver.

    Every second is important. If Firewire saves a few seconds per download, it more than pays for itself.

    Maybe someday Apple will get an Oscar for FinalCut Pro. It is saving big bucks for the indie film makers.

    --
    photosMy Photostream
  69. Re:Built in CPRM - NOT by bogasity · · Score: 1

    Apple voted against Son of CPRM earlier this year. Check this out. It's your music - burn it on a Mac!

  70. My old boss got one of those.. by jcr · · Score: 2

    I first heard about engineering Emmy awards, when I noticed that my boss had one. He got it for developing the closed-captioning system when he was working for PBS.

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."
  71. FireWire and i.Link by Ballresin · · Score: 1

    There is one MASSIVE difference between FireWire and IEEE 1394 and i.Link. The difference is that FireWire has a powered bus, whereas the others don't.

    There has been talk of replacing even the standard electrical configurations of future homes to be low-power FireWire. FireWire may become an intregal part of in-home networking in future homes through their "wall plug".

    --
    I got nothin'.
    1. Re:FireWire and i.Link by gig · · Score: 2

      FireWire and 1394 are the same thing, and use a 6-pin connector and are powered. iLink is unpowered and has a 4-pin connector. A 4-to-6 pin cable is all you need to go between the two, and they are cheap. All FireWire cables are cheap, because they're serial, not parallel (only one wire, not many).

  72. Have you even used it? by Anonymous Coward · · Score: 0

    Intel states that ieee 1394 will be a big thing in their motherboards soon (after trying to dilute it with USB 2), Sun includes 1394 on of their new workstations (I recall seeing the ports on a Sun Blade 1000), Sony and most other camcorder manufacturers include it (sony calls it iLink) and it reduces the requirements for processor/disk speed for capturing video, all this because Apple was tired of having to include video digitizing equipment on their motherboards.

    I have used firewire to capture/edit video and can say that things are much better for the consumer using it versus the consumer not
    using it.

    Use to be one could pay several thousand dollars for a system that required raid disk and the best processor available only to still
    have to deal with dropped frames.

    Now almost anyone with a ieee 1394 enabled
    camcorder and a PC with an interface card
    can grab video, reorder it and put it back on the tape that it came from.

    Even if you paid 50 bucks for the cable, the alternative would cost you more.

    So before commenting I would ask you have you use it?

    If not IMHO your trolling.

  73. Clue train? by gamgee5273 · · Score: 1
    You're missing something, and it's disappointing that so many people here are missing it.



    FireWire was developed by Apple. Apple makes iMovie, bundled on every consumer machine, to edit DV. Apple makes Final Cut Pro, which is in direct competition with Avid (and, I must say, easier to use than Avid) and is used in the industry.

  74. jelous? by Anonymous Coward · · Score: 0

    I smell jealousy from Hemos...

  75. Linux 1394 by rakerman · · Score: 1

    Instead of ragging on Apple FireWire, why not at least have a pointer to the Linux 1394 project at SourceForge?
    http://linux1394.sourceforge.net/
    If ya want more links, I got em at IEEE 1394 links

  76. how stupid are you? by Anonymous Coward · · Score: 0

    how stupid are you? it would have to be seen by people on tv for it to be a publicity stunt. technical awards are given all the time to companies which invent useful tech. only the apple bigots here would see this as a "strunt"

  77. Re:Apple sucks by Anonymous Coward · · Score: 0

    ... says the faggot using is Apple-derivative computer.

  78. Slashdot == ZDNet ??? by aitala · · Score: 1
    Can this website never post anything in a positive note regarding Apple? The viewpoints here are becoming as narrow and harsh as any brainwashed Microserf. Just because Apple isn't Linux or is not Open Source/Hardware or isn't artierial bleeding edge does not mean it immediately sucks. Or are you fellows looking to become the next ZDNet/Cnet type shills?

    Please go back to ignoring Apple so we can skip all the bloody trolls and get some work done.

    --
    Eric Aitala
    www.f1m.com
    1. Re:Slashdot == ZDNet ??? by Anonymous Coward · · Score: 0

      Werd.

      Welcome to fuckwit nerd central.

      We're talking Linux on x86, if it isn't that, it isn't cool.

  79. Clearly... by 2nd+Post! · · Score: 2

    Uhuh... How does FireWire work?

    You plug one end of the FireWire cable into your Mac
    You plug one end of the FireWire cable into your digital camcorder (sorry, you need a FireWire capable digital camcorder for this to work!)

    Make sure the camcorder has been rewound (silly, but important)
    Open iMovie, Premiere, Final Cut Pro, whatever.

    Using the appropriate dialog box... hit import. Stop when all the film has been captured.

    A few minutes later, and perhaps 20gb later, you've just transferred all the video at 720x480 at 29.xx fps onto your Mac.

    Using the appropriate software, edit movie. Then, if you have PowerBook or iBook, show it to people on a TV, or tape it to VCR, or burn it to a CD, or something.

    Worst case, you can dump it back to your digital camcorder via FireWire, and bring that around to show people.

    FireWire is a transmission protocol... sorta like ethernet and TCP/IP, sorta like SCSI, sorta like IDE and ATAPI, sorta like USB. It just happens to be simple, like USB, cheap, like IDE, smart, like SCSI, and flexible, like TCP/IP.

    The only other PC solution, but the way, even similar to Apple's machines, is Sony, I think.

    1. Re:Clearly... by frank_adrian314159 · · Score: 1
      Using the appropriate software, edit movie. Then, if you have PowerBook or iBook, show it to people on a TV, or tape it to VCR, or burn it to a CD, or something.


      Now what they really need is for someone to come up with a device that prevents all of these people from boring the hell out of us with their crappily edited home movies.

      --
      That is all.
  80. With Good Reason by El+Camino+SS · · Score: 1


    For its time, the video toster was the schwaggest piece of cheap hardwre out there for television production. It is still used today because of its grrrrreat pricetag, and that it has just enough tools to get it done without overdoing it.

    1. Re:With Good Reason by Skuld-Chan · · Score: 1

      I used to use one (VT Flyer and VT 4000) - I liked it because it allowed you to see results instantly - without having to wait around to compile results. This was in 94 - I can't even imagine another digital video solution that would do that then on a computer.

  81. The Academy has Its name for a Reason by Anonymous Coward · · Score: 0

    "...primetime Emmy, which is given by the Academy of Television Arts & Sciences..."

    Please note that the name of the institution includes Art AND Science! Science includes FireWire.

    "...So, maybe we can start giving Pulitzers for better keyboards and Oscars for a printer that really prints scripts well. Heh...."

    Perhaps we SHOULD be "giving Pulitzers for better keyboards and Oscars for a printer that really prints scripts well".

    But, as it stands, the goals of those two organizations are not to promote and reward those kind of acheivements.

    The Emmys, however, are a different story. Please recognize the difference.

    Pulitzers and Oscars are given for art (and professional skill), Emmys are given for art AND science (and scientific/technical achievement). Hence the name of the institution; hence the the awards that are given.

    Every Emmy telecast I can recall has had time set aside for the scientific/technical awards ceremony, which is a separate ceremony from the main one you see on TV.

    Just because they're televised for four minutes instead of four hours, that doesn't mean the scientific/technical part of the Emmys are any less important. They are simply less titilating, which is why they aren't seriously televised.

    Please understand the purpose of the awards you're bashing before you bash them.

  82. Hmm.. by insta · · Score: 1

    I wouldn't drink anything from a company that's worse than Microsoft in fucking with the judicial system. http://www.guerrillanews.com/cocakarma/

  83. isochronous transfers are part of IEEE 1394 by Aapje · · Score: 1

    A part of the traffic is reserved for isonchronous data (time-sensitive). This is part of the 1394 spec, it's of course impossible to slap it on afterwards. The same principle was later applied to USB (Apple laid the groundwork for Intel).

    Your second assumption is also wrong. There is no difference between a IEEE 1394 disk for the Mac or for the PC (except formatting). Just like there is no difference between IDE or SCSI drives for both platforms.

    --

    The Drowned and the Saved - Primo Levi
  84. you clearly have never run avid's shit before by Anonymous Coward · · Score: 0

    fuck avid, they suck dick and so does their shitty software.

    1. Re:you clearly have never run avid's shit before by mjpaci · · Score: 1

      Avid is a crappy company. They do have a good product, but they are just a loser Massachusetts technology company--kind of like Datawatch.

      --Mike

  85. you're still asleep by Anonymous Coward · · Score: 0

    the ROM is in SOFTWARE now, it's part of Mac OS now, wake up, you could write your own implementation of OF, flash it onto your newworld mac, and macos [x] would boot just fine, jesus.

  86. a boost to digital video production by Anonymous Coward · · Score: 0

    Well, most of you don't seem to realize that IEEE 1394 is really what made it possible to make digital video editing a serious things. It could have been a market with each vendor having it's own standard and only using analog connections between different vendor equipments. However, IEEE 1394 was developped a long while ago, you might think IEEE1394 is a new thing of two years ago but it is not, it's been around for a while despite apple didn't have time, stability or money (or space in teh price of it's machine) to include it. But video equipment makers took it and used it a lot because it is a good solution for sending a lot of data on a bus. It is simple to use (even if it is extremely complicated inside).

    The point of the Emmy is that Apple developed Firewire which eventually became IEEE 1394 when no one was develo0pping that sort of thing becaus ethey didn't see the need for it.

    For once we got a standard BEFORE teh industry had really started to develop and it proved to be very beneficial!

  87. Award for fire-wire by Anonymous Coward · · Score: 0

    While at first glance this seems rather silly, compared to the people that have recieved this award in the recent past, I think the quality of the award winners are going up!

  88. what the f*ck are you talking about? by Anonymous Coward · · Score: 0

    I can't believe half of these dumbasses posting here can read

  89. Um, dude, you forgot Dr. Pepper! by Anonymous Coward · · Score: 0

    Geez! How do you people ever get any quality code out the door..

  90. just giving Apple its due, folks... by mrbadmood · · Score: 1

    Um, why don't half the people posting here realize that Apple DID invent Firewire?

    Apple owns the patent lock, stock, and smoking barrel because they developed it themselves. After thorough review, it was _adopted_ by IEEE as a standard, and anyone else using it is paying Apple for the license.

    I see Apple bashed on these boards constantly, and I'll readily admit that sometimes the company deserves it. But for video editors both amatuer and pro, Firewire is the coolest thing to come down the pike in a long time. And the Emmy foundation gives tons of technical awards each year for tools that make work easier -- everything from tripods to camera lenses. I believe Avid and SGI have even captured a few.

    So Apple deserves this Emmy, plain and simple. They've earned it.

  91. Coum Transmissions by Anonymous Coward · · Score: 0

    Coum Transmissions

  92. Oops - I meant DTCP by pandeviant · · Score: 1

    Sorry - the copy protection mechanism is DTCP - Check out the latest 1394 chipsets at http://www.dtcp.com/press/

    1. Re:Oops - I meant DTCP by gig · · Score: 2

      DTCP has nothing to do with FireWire. Windows Product Authorization runs over the Internet, does that mean the inventor of the Internet is responsible for Windows Product Authoriaztion?

      What you're missing is that DTCP and similar show up whenever you go from analog to digital. It's like a buffer. Companies pay millions of dollars to fuck around with these little schemes until such time as they realize that digital actually has benefits and embrace digital, and the sky didn't fall in, and it cut costs as well, and yada, yada, yada. Even with CD's, which don't have a copy protection scheme built-in (at least until recently), the high financial and technical cost of making CD's in the early 1980's was seen as a form of copy protection. Nobody thought of protecting the bits since they were so fucking hard to get onto the disc in the first place. Now, we see making a CD as trivial, but that only started many years later.

      Some people here seem eager to knock Apple down, or paint them as some kind of evil and/or stupid company. I submit that this is a legacy of all the FUD we were fed along with our Wintel PC's in the 1990's. If you want to fight FUD, go to apple.com and see for yourself if Bill Gates was right all those years ago. Personally, I think post-NeXT Apple is the very definition of doing-it-right, right here, right now. They are smart, and their products are excellent, and unreasonably compatible while Microsoft's get less compatible. When the XBox becomes the Microsoft PC and three of the six big Wintel vendors fold and the other three survive by building XBoxes, all the former Apple FUD-meisters are going to look so idiotic with their "proprietary hardware" rants.

      Think about this for a second: Microsoft's response to the digital music revolution was to replace the MP3 codec in Windows with one that tops out at 64kbs, and offer customers their own Windows Media Audio instead; Apple's response was to hire the developer of the leading Mac Shareware MP3 player, bring the product in-house, make the product easier to use, put it on every Mac they ship as well as offer it free on their Web site, release a series of iMacs with funky patterns inspired by MP3 visualization, and put out commercials featuring Barry White, Lil Kim, Smashmouth and many others with the tag line "It's your music. Rip. Mix. Burn."

      So which of these companies just doesn't get it on copy protection?

      FireWire makes connecting any 2 to 63 digital media devices together easy and cheap. Someone will find a way to abuse the resulting power; I think even more will eventually find much more interesting ways to enjoy it. So abuse it or enjoy it already. Either way, we have no choice but to go from analog to digital, because there are just way, way too many advantages to digital.

  93. Yes, its really that bad. by SteveM · · Score: 2

    Is it really that bad?

    Well, that depends on your point of view.

    I look at it this way:

    1. It is assumed that I will infringe on the copyright holders intellectual property rights. Thus, I am being treated as a criminal. A rather disrepctful way to treat your customers.

    2. My fair use rights are ignored and eliminated.

    3. I am expected to pay and pay and pay. I find this outright greed offensive.

    4. The ability to timeshift, which in the US was held by the supreme court to be legal, is being taken away. This sucks.

    5. Further disrespect for your customers by crippling technology. This can be seen in the DVD region encoding system and in CD watermarking today. And in the future by not providing the best format (i.e. 480i vs 720p) or not allowing comercial skipping (available today via ReplayTV's 30 second skip button or via fast forward on Tivo and VCRs). I find this offensive as well.

    My overall sense of the situation is that the 'content' companies care not for their customers but only for their bottom lines. Ignoring the fact that if you take care of the customer the bottom line will take care of itself.

    And thus, because the content companies want to squeeze every last penny out of their users (think addicts) HDTV, high definition audio (SACD and DVD Audio), digital music (MP3 et al), TV via the web (think of a sporting event in hidef with hyperlinks to stats, player profiles, etc. Broad band's killer app?) have all been delayed.

    So is it really that bad? I think so. The technology is there. Yet as with the VCR, (which became a cash cow for the movie industry), instead of embracing new technology and the new revenue streams it would create, they are fighting it every step of the way.

    And I think that sucks big time.

    Steve M

  94. Digital != Copy Protection by SteveM · · Score: 2

    I think copy protection sucks.

    I also think that the rats nest of wires connecting my A/V equipment sucks.

    My current system has a digital cable signal coming in with analog out going to a ReplayTV which digitizes the signal to store on the hard drive and reconverts it to analog to send to the TV which has an internal line doubler which redigitizes it. (Along with a DVD player, a VCR, a CD changer, a cassette deck, a turntable, a receiver, a second receiver, eleven speakers, a CD player, a computer, a phone connection, and a power conditioner. And lots of cables.)

    So I too look forward to a firewire type single cable system that keeps everything in the digital domain.

    A firewire system of this type was demoed at the Consumer Electronics Show a couple of years ago. Only the greed and disrespect for their customers of the content companies has prevented it from showing up in your favorite electronics store.

    But an all digital system need not have any copy protection.

    If only there was an electronics company that had the balls to tell the content companies to stuff it.

    Unfortunately, I don't see that happening any time soon.

    And that sucks.

    Steve M

  95. From Macintouch.com by Anonymous Coward · · Score: 0

    "Tonight I attended the Academy of Television Arts & Sciences 2001 Engineering Awards where Apple Computer was presented with an Emmy for the invention of FireWire which the citation described as "the cross-platform industry standard (which) revolutionized digital video production on the desktop." FireWire was further praised because it "has enabled the creation of broadcast-quality video on the desktop at consumer-level prices."
    "As reported by cnet, Apple's Worldwide Director of Power Mac Marketing, Tom Boger, did indeed accept the award, alongside a smiling Eric Anderson, a key member of the FireWire development team. In his acceptance remarks, Boger thanked Sony, Canon, Kodak, Hewlett-Packard and other partners who
    have helped spread the gospel of FireWire.
    "Apple was the only consumer company to receive television's highest technical honor. Other Emmy
    winners included Panavision, for their Primo Lens Series, daVinci Systems, for their powerful film to
    video color correction system, and Vari*Lite for their Virtuoso lighting control console which, their introductory said, is controlled by a Mac. YAY. More info at the Academy's web site.
    "On Sunday, September 16th on CBS, you'll get a quick glimpse of Apple's Emmy (don't blink) when
    they recap the technical awards during the Prime Time Emmy Awards."