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Product Placement in Online Gaming
ceejayoz writes "MSNBC/Reuters has an article about product placement in 'The Sims Online'. EA has made a multimillion dollar deal with Intel and McDonalds to include 'Intel's familiar jingle, its product logo, and computers using its Pentium 4 processor' and 'a McDonald's kiosk and ... the company's branded food' in the game."
And, hey, maybe your Sim can sue McDonalds for making them fat and get rich. That'd sure beat the hassle of that job thing.
Not bring down the price of the games.
In the sims world, how large will the "Intel Inside Pentium 4" logo be on the computers? if it is real life size, it will hardly be visible in the game! Chances are the developers are going to put a giant decal on the side.
Pretty soon, the cars in the game may look like they came from Nascar...
Well, the technology is not quite advanced enough to simulate the lawsuits. I mean, we'd have to wait for the OptiWARE CD's that hold a terabyte before we could fit all the books and precedents into a realistic scenario
Calm down, it's *only* ones and zeroes.
If we're lucky, we might find The Sims Online in a Happy Meal :-)!
great, but there are reasons that we have them IRL. In the fucking game they are there for money. When the users see some of that money coming back to them I will be interested, otherwise, what's the point?
EA will quickly learn if this business move is bad. Their sales will drop from "The Sims". Frankly, I have never figured out why so many people are afraid of advertising. If you don't like it, don't buy their products. The only question I have is if the Mac OS X version will drop the Intel ads?
Strange women lying in ponds distributing swords is no basis for a system of government.
One thing I've always wondered about this wonderful set of games is exactly how much wheeling and dealing did they have to do to get as many "real" cars and products into the game.
In any event it is the perfect touch: a race track without product billboards isn't very realistic. Cars that you can say "Hey I know someone with that car" are playable. You can walk into a tire store and look at the same tires offered in the game.
Software companies promote themselves all of the time in their own games but should they now seek ad revenue for games? Hungry companies could see this is a new boon. Players could start to see this as a new bother.
However the GT series does this correctly because it is subtile. The car designs and products are the ads themselves...you don't need to be intrusive with load screens shouting "Parts of this game were funded by Soandso". If players start seeing intrusive ads they'll start to turn away from it.
While I'm sitting here drinking my cold, refreshing Coke, I looked on my KDS LCD flatscreen monitor that I bought from ThinkGeek and realized that they should apply this to TV shows as well. Why interrupt a show with a commercial break when product placement could work just as good? In the movie "The Truman Show", which I watched the other day on my DirectTV satellite system, the "show" that the movie was about had no commercials, just product placements. While that was just a movie, if The Sims proves this can work for other mediums, maybe we'll soon see a future where Tivos can no longer skip over commercials because there AREN'T any to skip over.
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DRM is like antifreeze, to the MPAA/RIAA it's sweet, to the consumers it's poison.
So, if your Sims eat a ton of Big Macs, do they fatten up, get hardened arteries, and have heart attacks? I hope EA is sticking with the "reality" theme.
I would agree to this kind of advertising under three conditions.
1) The price of the game should be reduced by a percentage of the advertising revenue, since it's our eyeballs doing the work of watching the add.
2) NPC's should get fatter, sue because they don't want to be responsible for anything, including what they shove in their mouths, and then they clog up your court building and you loose 1000 points.
3) You should be able to rob the drive-through, just like in real life.
But Mc Donalds meat is already simulated meat. So when it gets used in a simulation, does it become real meat? What a philisophical pondering...
Outdoor digital photography, mostly in New Engl
for weapons manufacturers.
134340: I am not a number. I am a free planet!
Yeah, the Intel logo is going to matter a huge amount to me - while I'm playing on my new high-end AMD box!
SIG: HUP
You say: ...to simulate real life.
According to the article:
Eating that food will also improve their standing within the game
It's the Sims....
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Since this is in the online version, these will presumably be part of a world which is downloaded from the game server... and therefore easily changable. Quoting from the article (you did read it, right? oops):
I can imagine this being like stadium names, where companies sign contracts for their product to be part of the online Sim universe for N months. That would make it a nice continual stream of income for EA, and the products that are in the universe are always contemperary. No extra money from the user necessary - which is probably a selling point for the companies paying for the advertising.
[TMB]
Let us not forget all the "real" stores in Crazy Taxi, like KFC, etc. They're not even just there for decoration either; you have to deliver people to them.
--
"Open source is good." - Steve Jobs
"Open source is evil." - Microsoft
and a fine addition to the game.
On of the big events The Sims is watching them respond to events, like when there is a fire on their stove.
The fires get a bit boring after a while. A nice event instead will be watching your Sim collapse in the McDonald's kiosk from a cholesterol-induced heart-attack.
Makes a nice tie in too for genuine Intel(R) products: crack open the nearby computer equipment and use the live wires to see if you can shock your Sim's heart into restarting again.
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Cast a Cold Eye
On Life, on Death
Horseman, pass by
--W.B. Yeats' gravestone
Brown said the game was appealing to Intel and McDonald's because almost all of its players are young people, with nearly 50 percent of them young women
Well, said that's a desireable target demographic... ppl who spend lots of money on fast food, and get lots of money spent on them (by parents). Sounds like your average college-goer.
Make sure everyone's vote counts: Verified Voting
In the middle of fragging your friends in Doom3, a message appears in the console:
This small show of violence was brought to you by the NRA. Without us, your dreams of actually owning your own mini-gun will never be realized.
I love you Charlton Heston, you damn filthy ape!
/^[A-Z0-9._%+-]+@[A-Z0-9.-]+\.[A-Z]{2,4}$/i
That's one way to look at it. But in real life we have a variety and selection of fast food establishments and computer processors.
For The Sims to be representative of real life in an even handed manner, it would have to offer either some degree of selection of different brands, or only a generic selection (McBurger, Fast Food King..).
The fact that it does neither, and instead will be endorsing a single brand, is evidence that it is *not* trying to simulate the real world, and gives us the right to rail on them for it.
The angel in the oatmeal.
Why? If you don't want to look at ads, don't buy the game. No one is forcing your eyeballs to watch ads. You are making a choice to do it. EA should sell "The Sims" at any price the market will bear. If product placement fails, their bottom line will show and they will make a different decision in the future. I am always bothered by people thinking they are "owed" something from a company. You get what you pay for and if you don't like it, don't spend the cash.
Strange women lying in ponds distributing swords is no basis for a system of government.
It's the Sims....
According to the article:
Eating that food will also improve their standing within the game
Now when was the last time you saw someone eating a Big Mac in real life and thought "That guy is going places" ?
If this really where a real life simulation, then there would be positive and negative effects from McDonalds, there would be competition for Intel, there would be environmentalists protesting outside McDonalds, etc.
I very much doubt we're going to see that.
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I have no problem with product placement, as long as it is used in such a way that it doesn't interfere. For instance, in movies, it's natural to see brand name products in scenes, since we see brand name products in our lives. This could also be true for games such as "The Sims". However, I hope that they don't go in the direction some movies have, blatently shoving products down our thoats. Look at the latest Austin Powers installment. It's like watching a Heinekin commercial in some scenes.
As a side note, it's strange that Mike Meyers is such a big offender of product placement overuse, after bashing on it in Wayne's World.
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"There's a madness to my method." -mthed
When I was working on PC flight simulators, to use any likeness, logo, or performance data you had to pay the aircraft manufacturer. We argued that they were getting free exposure for their product, but got no dice. At least in this instance EA was able to turn it to their favor and further fund development. Good for them.
My virtual cup of coffee was WAY too hot...
But back to my origional point from before I got on a rant. If they use this money to do something like elimenate the monthly fee, I'd see no problem. They could even make it an option: pay us $10 a month (or whatever) or see branded items. I don't see a problem with this. As long as they ads aren't obtrusive, it's fine with me. What do I mean? If your sim's computer play the intel song and shows a P4 logo when you turn it on, that's fine. If your sim can buy McDonalds when they're hungy, that's fine too. What I DON'T want to see is my house wallpapered with the golden arches, or finding NPC that always steer the conversation towards "Have you heard about Intel's great new powerful processor? And it's only costs... you should buy one now! Infact you can buy one from me!". THAT would clearly drive people away.
It's like my opinion of product placement in movies. If it seems natural or is unobtrusive (Tom Hanks working for FedEx in "Cast Away") then I see no problem with it. But if it gets like that ad in "The Truman Show" or like Wendy's in "Mr. Deeds", that I don't want to see.
Comment forecast: Bits of genius surrounded by a sea of mediocrity.
To clear up some common misconceptions regarding the (in)famous coffee spilled in crotch incident.
1. The coffee was WELL above hot hold tempatures, the coffee, IIRC was about 180 - 190, more than sufficient for 2nd and 3rd degree burns, esp. on delicate skin.
2. The woman went after and received medical bills only. No pain and suffering, no punitive, just med bills.
3. The damage caused by the spilled coffee damaged her geritals so badly, she had to have fscking recontructive surgery on her labia.
See this link.
But ads get in the way! When I'm playing DOOM III the last thing I need is to be bombarded by bright flashing graphics and loud sounds!
Will my sims get sick and throw up like real people do after eating the McSomething?
If they really wanted to sell more PCs, Intel would pay EA to include Macs as well. They'd cost twice as much as the P4 PCs, and they would generate less happiness points (or whatever the hell they're called...).
Why should I pay for entertainment, then be forced to watch advertisements? Once this makes its way into every game (every movie is getting polluted, and TV shows are soon to be) it's going to be an ugly world. Until then we call all use Mozilla and BannerBlind. That is, if Mozilla is still legal to use post Palladium.
Will I get to play the straightedger Sims firebombing MacDonalds, the Hindu Sims suing MacDonalds, OR the PETA Sims protesting MacDonalds by making the Burger King Sims eat veggieburgers?
Just because you can mod me down, doesn't mean you're right. Shoes for industry!
In this case I want a '88 caddy and a .45, to do drive by shooting, just like in real life. Are there going to be cops and prisons and judges and laywers and politicians too? And I want my character to be able to run a crackhouse with 17 year old chicks being digitized for the net with a Sony digital camcorder.
Please, it's just a game. Games are a means to escape reality, not sink deeper into it...
"Piter, too, is dead."
I wonder... If the ad is not successful, will it be pulled? I can already see the CNN headline: "McDonalds pulled their ad from the Sim's world..." Guess the avatars were not hungry enough.
"Piter, too, is dead."
What, no ads in school?
Not the case where I live. I don't know about you, but schools are either "coke" or "pepsi" schools. Won't find the other company's product anywhere in the schools.
01101001 01100001 01101101 01101110 01101111 01110100 01100001 01101100 01100001 01110111 01111001 01100101 01110010
the final amount was not exesive, less then 700,000 dollars, USD.
when you consider she was in the hospital for three weeks, and McDonalds knew of the danger and were told they shouldn't keep it at the temperature they did, they should be slapped with a penalty high enough to make them think twice next time, and as a penalty for knowingly putting there customers at risk.
quite frankly, I think it was fair.
The Kruger Dunning explains most post on
"I started out just like you guys - on trash. Now, I'm washing lettuce. Pretty soon I'll be on fries. In a year or two, I'll make assistant manager....and that's when the big bucks start rolling in!"
if done correctly, for example I much rather see someone drinking a can of coke then someone drinking a can of what looks exactly like a coke can but is labeled cola (or whatever). I like the idea of Mc Donalds, as long as its not the only hamburger place, same with pizzahut, its harder to control pizzahut thoe as the Sims order pizza on their own and it would suck to see a the pizzahut logo on every pizza box, I don't like the idea of the Intel inside logo unless they plan on making it life size ( 1"x1") so you really cant see it without zooming in really close, it would suck, if it was a big ass logo on the side of the computer, as it would not look real
brings the price down.
The local stores still want 40+ dollars for the main sims games.
I spend that much on a game that has been out that long. There are a lot of people who feel the same way. Thinking long term, it would be best to lower there price of the main game to about 20 bucks. If I or my wife enjoy the game, we will by the add-ons.
The Kruger Dunning explains most post on
I'd hate having product placement in a workspace environment. But I wouldn't meind seeing a few in some GNU games. That way there'd be more games for my favorite OS.
no, but in the US, there is no reason why you shouldn't be able to order a Dominoes pizza, since they can process orderes centerally.
Not that I enjow dominoes, but it would be fun to have a sim order a pizza for me.
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Wonder if the Sims Online might have the same negative energies as Bladerunner. When BR came out, it featured some of the most successful and prominent companies of the time. Now all are gone (with Atari being a tool of Infogrames). I think it would be very interesting if the Sims Online had this kind of karma for the companies it advertises.
I'm for it as long as I can't tell it's an advertisement. Kind of like the way they do it in movies.
It's especially cool if I can use hamburgers from mcdonalds as weapons.
The man who trades freedom for security does not deserve nor will he ever receive either. - Benjamin Franklin
Imagine a world with no disruptive advertising...
Browsing the web without popups. All it takes is a proxy filter to replace generic terms like "drink" with advertising terms that we already relate to, like "Coke". Then you could subvert the advertising by blogging about how your aunty choked on her "drink", and the product placement's parent company would start getting bad PR.
Then again, I think I am coming down now...
http://pcblues.com - Digits and Wood
Channel One?
Anyone who had an NES, or had a friend who had an NES, has at least heard of "Yo! Noid", from Capcom. The game didn't feature any product placement; it was an advertisement all by itself. I don't think I've seen anything like that before or since in an electronic game.
In Soviet Russia, Jesus asks: "What Would You Do?"
Last year Sobe had a 'vendo' in Munch's oddysee...gave you back your health. (What about truth in advertising?)
I'm 90% certain the Atari 2600 E.T. game had Reeses Pieces in it. (E.T. was supposed to be caught with M&M's, but Speilberg couldn't get the rights. Boy was THAT a bonehead move!)
"Draco dormiens nunquam titillandus."
How exactly does wearing a shirt whose front consists entirely of a gigantic "Tommy Hilfiger" logo ever get to the point where it is considered "cool"? Whoever managed to pull that off is a genius.
10 PRINT CHR$(205.5+RND(1)); : GOTO 10
I know several people who drink coffee that was just percolating in the pot. That puts it around the boiling point of water. I asked a few people about the lawsuit, and I never found one that felt it was justified. Everyone said hot coffee had better be damn hot when it's poured, as otherwise it turns into lukewarm crud within 10 minutes.
If I was driving a Porche at 150mph and crashed after failing to make follow a curve in the road, should I be able to sue because the car is made to go too fast?
Everyone knows it was the old lady's fault she got burned. She put the coffee cup between her legs and removed the cover, despite knowing how hot McDonald's coffee always is. Sheer idiocy is not supposed to be cart blanche to get money from large corporations. Prior lawsuits notwithstanding, there was no way that is an acceptable behavior in an industrialized nation. Otherwise why would companies even offer products that may possibly make them responsible for some idiot's actions?
for product placement in the in-game advertising of the metaversion of the Sims that the Sims play on their computers.
My head hurts now.
He who refuses to do arithmetic is doomed to talk nonsense.
So, in a game that's [potentially] going to be the very worst for abusive play, do you really want your brand getting associated with it? Imagine the joy of having "A Mac Attack" becoming the most hated concept on the net. Or maybe the next "A rape in cyberspace" story beginning, "It was under the pixelated golden arches of a virtual McDonalds..."
Money can't buy that kind of advertising. Probably for a very good reason.
How long before they strike a deal worth millions and, as the Sims are about to "get it on," that old familiar "Trojan Maaaaaaan" jingle is heard. To make matters worse (just because they simply _can_) Trojan Man himself makes an appearance, horse and all. In his tone of voice, we hear the Sim's patented mumble, obviously giving them advice on why to use his rubbers. Finally, he hands the couple a Magnum Size and rides off into the sunset.
Will Microsoft fight back and offer more money to, instead of the Intel jingle, have their Microsoft Sound play when a Sim sits at a computer? Could the Linux Community lobby in favor of Tux on the screen? Wouldn't it be just the shit if a Sim sits down, boots up Linux, starts WINE and plays The Sims?
I'd say I have too much free time on my hands, wouldn't you all?
Blog Prophyts - Right On, Man
Great, now I'm going to be playing a computer game with characters who have faster computers than I do.
Hmm, maybe that's why people aren't buying high-end chips. They can just have their Sims buy them instead...
I've been watching Big Brother 3. The product placement is very bold and obvious. (Liquor, doughnuts, etc.) It is clearly in-your-face. However, I really don't think this is the final step. This is obviously going to go further in the future.
How? Well, imagine Greenpeace sponsoring some episode of some Star Trek series. But instead of having Greenpeace play some sort of force protecting a planet, they pay for a plot that shows the evil of commercialism and the Great Truth in environmentalism. That is, manipulation of the underlying message to support the organization's goal, rather than pushing the organization itself.
So, a company/organization can pay $XX for their name to be integrated into some part of the show, or they can pay $XXX to have creative control and send the message that they want as well. (Probably more important for political groups than anything.)
But do you see where this will go? They've opened the door for products to pay to become part of the plot. How long until they cross the line to pay for a plot which meets their goals?
Gosh... remember back when Deer Hunter was like the best selling game for several years in a roll. not Doom, not Quake, not Warcraft / starcraft budged it from the throne. It was humiliating to be a PC gamer, with that kind of statistics.
My life in the land of the rising sun.
Scene 1 - the player talks to a Freeport guard for information...
Player: Hail!
Guard: Hail, Welcome to Freeport! Be sure to check out the new Burger King next to the Mercenary Guild!
Scene 2 - the player is running low on food and water...
Message: You are low on food and water. You could really go for Col. Sander's original recipe chicken, accompanied with an ice cold Pepsi!
Scene 3 - weapon and armor are replaced with namebrand apparel...
PlayerA Auctions: WTB Gap Jeans. Will pay 50PP.
PlayerB Auctions: WTS Old Navy Performance Fleece!
10PP or Express Jacket wanted!
"You spoony bard!" -Tellah
your character be allowed to read Fast Food Nation?
Creationists are a lot like zombies. Slow, but powerful and numerous. And they all want to eat our brains.
Yeah.. this is a first for McDonalds.. they have never paid for product placement in games.. no siree..
slashdot!=valid HTML
Just give us some real life models to play with. With a reload action though. The Navy Seals Quake mod did it right. Once you see how well an AK47 works, you'll want one for all your assault rifle needs! Or the Desert Eagle .50 Caliber. Oh yeah. I know where my next tax refund is going :-)
I'm trying to teach myself to set people on fire with my mind... Is it hot in here?
If I suddenly have a craving for Vegemite, I'll *KNOW* something is wrong.
pr0n in kiddy games? Like Leisure Suit Larry? (:
Whoever stated that signature sizes should be limited to one hundred and twenty characters can just go ahead and kiss my
The Maxis (or are they EA now?) spokesperson in the article stated that there would likely be more product placement deals announced before the launch of The Sims Online. They also made the point that the nature of the game allows for easy "upgrading" of clients to handle additional advertiser/sponsor insertions into the simworld after it launches.
I really don't have much of a problem with product placement on this level, as long as there are other options (ie, not every restaurant is a MacDonalds, and not every computer has Intel Inside). It will be equally troublesome, however, if they are signing exclusive contracts with these companies.
Just as in RealLife, I would want my Sim to have the option of eschewing certain brands. S/he shouldn't have to starve I choose not to endorse the MacEntity. Similarly, I would hope that Intel's inclusion doesn't mean that Apple can't buy some simspace as well, or Red Hat for that matter (maybe IBM would foot the bill and go for a co-branded sim-machine). Not only would it completely suck for there to be only one (real) brand of food, computer, car, etc (and make one wonder about the legal ramifications of monopoly positions in a simverse), but it would be either grossly unrealistic or virtually post-apocolyptic.
Damn, this makes me wonder whether any degree of entrepreneurialism is coded into The Sims Online. Can I have my character open a falafel and carrot juice stand, corner the market on vegetarian health food, and go on to sell franchises across the simverse? Hmmm.
So, if you play something like Half Life or The Thing, your MacDonalds hamburger can sprout legs, start oozing blood, and attack you. I always thought they were made from alien meat anyway.
I have an Athlon 600, 128MB of RAM, and a 16MB Diamond Viper V770 TNT2, and play at 640x480 with all the eye candy turned off or as low as it can go. The game runs slowly, the textures disappear, and eventually everything turns bright purple. W00t!
;-)
And my point would be..........that I have no point. Well, that and the fact I need a new computer. Feel free to send donations.
DennyK
sure, ads in "useful" software we can't stand ... but maybe ads in games isn't such a bad thing. don't take my word for it ... arcadian del sol commented on this a month or so ago (specifically concerning the Sims Online):
http://www.arcadiandelsol.com/article.php?sid=129
_f
Never played, but I wonder...
Can a Sims character open a restaurant?
Will it be allowed to compete with McDonalds?
Can he refuse to buy an Intel Computer and get an AMD or a Mac?
Would there be harsh punishments for firebombing a virtual McDonalds?
What happens when your little Sims town gets infected with the Starbucks Virus?
If they're going to open these franchises inside your game, I think that all fair trade and anti-monopoly laws should apply. You should be allowed to start a competing franchise and let others do the same.
Just a thought...
Cheers,
Jim
-- My Weblog.
The only problem I can identify with this business model is perversion of cause and effect. For example, if my Sim eats MacDonalds regularly, he _should_ become unhealthy. If this is not the case, then it is conceivable that among regular players, the cumulative effect of these type of 'causal anomalies' could cause the player to be less critical of their own diet. Many people identify very strongly with their Sims, and this will tend to increase the effect.
A similar problem is if the game rewards, preferentially, owning an Intel PC over a non-Intel PC.
It is also not impossible to imagine a situation whereby to keep your Sim happy, a MacDonalds is required. Or to advance the Sim's career, an Intel PC is required.
In the cases above, these placements are no longer passive. This is problematic since the game is attempting to model 'modern life', however the distortions introduced are causing the game to resemble a marketeer's nirvana.
Insufficient studies have been conducted about the effect of 'reality' games on the mind - those studies that have been done done have tended to focus on 'fantasy' games (e.g. the much publicised Doom and Quake studies).
If implemented as above, this could create a whole new method of implanting brands into people - if you spend your online time continually associating 'MacDonalds' with 'happiness', and carrying out the accociation actively, not passively, there is likely to be a significant crossover into reality.
You can gather all your Sims around the local McDonalds, and have your very own anti-globalisation protest.
Maxis selling out to EA was a bad idea in the first place..
For the people at Maxis it probably beat the alternative...
"Information wants to be paid"
That game was sponsored by KP Skips crisps. Follow the link above and you can see a screenshot clearly showing the Skips logo. Now - I can't remember if there were any Skips logos actually during gameplay, but that's the first piece of advertising within games that I'm aware of.
1985. Can anyone point to anything older?
Cheers,
Ian
And as those nice Intel machines'll need equally nice software to run on them, we'll find our little Sims people running down to their Simulated PC-World and bringing back a Simulated copy of The Sims to run on their machine... and then the Sims will find their little simulated Sims people running down to....
Well, at the very least it would be nice if the Sims could get "Little Computer People" running on their PCs...
Personally I find someone with a bit more creativity more attractive.
If I buy clothes made in some filipina sweat-shop, i want them to at least be cheap! I don't understand why you would want to pay more to have them disfigured with a huge logo (but then, I don't understand why e.g. millions of male USians would chop off sensitive parts of their genitals, but they still do).
As has been commented, if this doesn't bring down the price of the game, then what use is it? I've never seen a game substantially cheaper because of in-game advertising, and it's not really a new concept per se.
The other problem is that games already seems to be going the way of music. A lot of regurgitating the latest hit, and very little experimentation. Just focus on the glitz and to hell with the story (or even gameplay).
Do we really want some suit to turn down the next Planescape: Torment because there's no suitable product placements to be made in it? "Let's do another shooter instead! I think we can cut a deal with Ray-Ban!"
Good game designers might find that they'll have an even harder time pitching non-mainstream games in the future.
Belief is the currency of delusion.
http://fsfeurope.org/
Can you get Ecoli poisoning from a McDonalds burger ? Or do you have to wait for them to come out with an expansion back with Jack-in-the-box restaurants ?
Nexagon: The Pit will actually have product placement as part of the game itself.
Real Time tactical combat, and you get points based on how popular you are with the AI audience. Earn more money if your gladiator destroys an enemy directly in front of one of your sponsor's billboards, raising their ratings.
Check out http://www.strategyfirst.com/en/games/ go to Nexagon/features.
-Styopa
...have never read any of Stephen King's books...
RMN
~~~
Just my 2 cents.
today is spelling optional day.
NASCAR has never been one to turn away sponsorship or advertising deals. Watch a race sometime, and you'll see ads on the inside of the cars (as seen in car cam!), on the rear bumper (as seen in bumper cam!), and on the roof (as seen on roof cam!)