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Searchking Loses Suit Against Google

An anonymous reader submits this story that Searchking has lost its suit against Google for lowering search rankings. Silly lawsuit, good riddance. See our original story.

195 comments

  1. Talk about conflict of interest... by cruppel · · Score: 4, Funny

    Search for "search engine" at Google...hmmm maybe they should sue themselves?

    1. Re:Talk about conflict of interest... by Restil · · Score: 4, Insightful

      If that doesn't say unbiased, I don't know what does. :)

      -Restil

      --
      Play with my webcams and lights here
    2. Re:Talk about conflict of interest... by evilviper · · Score: 4, Funny

      Well, I don't think the word "engine" appears on their page at all, meaning they shouldn't expect them to appear at the top.

      A better search would be to search for sites, using the search term: "search". (I'm pretty sure I said that right)

      Interestingly enough, they are #2.

      Well, I suppose it makes sense. Who goes to google to find google? I imagine not too many click-throughs on that one...

      --
      Slashdot gets worse every day... Pipedot: News for nerds, without the corporate slant
    3. Re:Talk about conflict of interest... by Anonymous Coward · · Score: 0

      Silly lawsuit, good riddance

      I still don't understand why people who submit/post news on this site have to state their own personal opinion on it. this is a NEWS site. the discussion is for opinions. please stop, it gets annoying. editors especially need to stop doing this.

    4. Re:Talk about conflict of interest... by Dr.+Photo · · Score: 4, Informative

      The reason why Google didn't come up first when you searched for "search engine" is that you weren't specific enough.

    5. Re:Talk about conflict of interest... by viggen · · Score: 1

      The term best search enginge brings things into perspective.

      Pagerank is the worst thing ever invented as Google judges what is a good site to link an not common sense. Webmasters refuse very often to links with low pagerank although it would add value to their site.

      If you ever searched for "God" on Google you will see that it is far from perfect.

      regards
      viggen

    6. Re:Talk about conflict of interest... by LX.onesizebigger · · Score: 3, Funny

      The Homepage of God ranks fifth. Sure, it's not perfect, but it's not that bad either, considering some people spend all their lives looking for God.

      --
      I for one welcome our new SCOviet Russian overlords to whom all our base are belong.
    7. Re:Talk about conflict of interest... by CausticWindow · · Score: 1

      This is actually the "ultimate search engine test" proposed by Thompson et all. You select each search engine in the test as a state, start out randomly in one state and jump to the next state by searching for "search engine" (or a similar string).

      When the time spent in a state -> infinity, you have found the one you're looking for. Mind you, this test doesn't take into consideration that results may be fixed (which they probably are).

      --
      How small a thought it takes to fill a whole life
    8. Re:Talk about conflict of interest... by Venti · · Score: 1

      Imagine how many "search engine" links link to google.

    9. Re:Talk about conflict of interest... by greenrd · · Score: 1
      Pagerank is the worst thing ever invented

      Oh yeah? So what search engine do you use that's better than Google?

      Face it, computers don't have common sense. People do. But who is going to employ a billion librarians to rank search results? We have to make do with what generic relevance algorithms are invented thus far, which unfortunately will probably fall short of common sense for a long time.

      Webmasters refuse very often to links with low pagerank although it would add value to their site.

      I think that's a misunderstanding of pagerank. A few links here and there to low pagerank sites shouldn't affect rankings too much. Besides, "pagerank" isn't, by far, the only algorithm Google uses to determine relevancy.

      Or perhaps webmasters just don't want to link to pages they think are crap but use "low pagerank" as an excuse.

    10. Re:Talk about conflict of interest... by viggen · · Score: 1

      As currently the pagerank of google is screwed up (Google News UK has a page rank of 0) it is very dangerous to have it basically established as the standard on the one hand but completely unreliable on the other hand.

      And one link to a penalized website can get you penalized. (and you only know that the page is penalized by installing the google toolbar, which brings a whole new set of privacy concerns with it).

    11. Re:Talk about conflict of interest... by anshil · · Score: 1
      --

      --
      Karma 50, and all I got was this lousy T-Shirt.
    12. Re:Talk about conflict of interest... by arkanes · · Score: 1

      If you're part of those complex rings of crap websites that rate themselves by page rank, then odds are you aren't worth my visiting anyway. Make an interesting and/or usefull site, and people will link to you, and visit you. Thats all you need to care about.

    13. Re:Talk about conflict of interest... by viggen · · Score: 1

      I didn't start with it, Google did, as they rate sites by page rank not me. Google accounts for the most part of visits and if you dont play according to Google's Rule (one of them IS Page Rank) you will have problems to be found by someone that will link to you. p.s ...and no I dont have complex rings of crap as that is not good for page rank and thus the ranking in search engines.

    14. Re:Talk about conflict of interest... by arkanes · · Score: 3, Insightful

      So you design your web page and design to maximise page rank rather than quality. See, that pretty clearly states that you're the bottom feeding sort of Internet abuser that we really don't need. Make a good page. Provide a useful service, and/or have interesting information on it. Even just stupid cartoons. If people like it, they'll link to it. You don't have to do anything to manipulate your page rank. Stop thinking about page rank. Just make a good site. If you want to show up on google, buy some ad words.

    15. Re:Talk about conflict of interest... by erikdotla · · Score: 2, Funny

      Being even more specific gives an even funnier result..

      --
      # Erik
    16. Re:Talk about conflict of interest... by viggen · · Score: 1

      If people like it, they'll link to it
      That is the problem, since Google's Page Rank it ain't no more what it used to be, before everyone was happy to add a link to his or her site, now you have to be careful what the big G likes or doesnt like.
      If you want to show up on google, buy some ad words
      I dont have to, I show up on the first result page. Usually the bottom feeding sort of Internet abuser that we really don't need is advertising on Adword, as they are banned or penalized by Google and wouldn't show up on the Results Page otherwise.

    17. Re:Talk about conflict of interest... by jabberwock · · Score: 1

      I used to run a heavily trafficked ISP site with a searchbox (various services, including Google, used at different times) ... some people might be astonished at how many users would use, say, Google, and type in "yahoo.com" (No. 1, as I recall.)

    18. Re:Talk about conflict of interest... by jabens · · Score: 1

      touché

      --
      There's just no telling....
  2. If Google purposely changed pageranks... by fobbman · · Score: 4, Interesting

    ...do you think that this would happen?

    1. Re:If Google purposely changed pageranks... by cruppel · · Score: 1

      ...you read fark too. sorry, i beat ya by one minute

    2. Re:If Google purposely changed pageranks... by m00s3m4n · · Score: 1

      Google rules. They know this, everyone knows this, and they are trying to remain humble.

    3. Re:If Google purposely changed pageranks... by Waffle+Iron · · Score: 5, Funny
      That's a vital search category if your mind works like this:

      Hmmm... I need to find something on the web. Bummer. I don't know how.

      Wait! I remember hearing about a site called a "search engine". It knows how to find anything I need.

      Gee... If I only knew how I could find a search engine. I'm kind of stuck here...

      I know! I'll Google for it!

      Here we go... http//www.google.com ... "search engine" ... OK.

      Ahhh... Alta Vista. Sounds like just what I need.

      I just love the Internet; information is always one click away!

    4. Re:If Google purposely changed pageranks... by jesser · · Score: 4, Interesting

      But how do you explain university?

      Other good searches:

      real browser

      nerds

      --
      The shareholder is always right.
    5. Re:If Google purposely changed pageranks... by zcat_NZ · · Score: 1

      Google sells Search Engine technology to businesses. They also sell keyword advertising

      Observe that this page isn't the first hit for either of those searches.

      --
      455fe10422ca29c4933f95052b792ab2
    6. Re:If Google purposely changed pageranks... by MattCohn.com · · Score: 1

      That's because Google (orig. Backrub) ranks things based on links to them from other pages. If people link to Opera with the text 'Real Browser' (as they should) then it'll get a good match for that. Just as if people link to Altavista with 'search engine' then they will be higher rated then google.

    7. Re:If Google purposely changed pageranks... by jesser · · Score: 1

      I was going for "funny". But thanks anyway.

      --
      The shareholder is always right.
    8. Re:If Google purposely changed pageranks... by Anonymous Coward · · Score: 0

      Hence this whole lawsuit.. Searchking was stupid and thought google moved their rank down, the only reason they weren't ranked high is because no one was linking to them.. then they sued, everyone started talking about them, and therefore linking to them.. and now they're at the top of the search results for searchking. Now they are saying google changed it manually.. because they are retarded.

    9. Re:If Google purposely changed pageranks... by fredrikj · · Score: 3, Interesting

      In regards to the "nerds" search, Slashdot comes up early for all the words in its tagline:

      news: 20
      for: 12
      nerds: 1
      stuff: 2
      that: 2
      matters: 1

    10. Re:If Google purposely changed pageranks... by Dirtside · · Score: 1

      You think that's bad? Try this search. I mean, come on! "Death to Smoochy" my ass.

      --
      "Destroy science and religion. Science would re-emerge exactly the same; but not religion." - Penn Jillette, paraphrased
    11. Re:If Google purposely changed pageranks... by LloydSeve · · Score: 1

      Now Ohio State should sue google for being ranked below Michigan.. because Google is unfairly using their bias-ness for Michigan to rank them higher then Ohio State.

      UofM was ranked in the first page where as Ohio State was not..

      SUE GOOGLE... err wait.. that would make them as low as Search King.. nevermind..

  3. Finally.. by Anonymous Coward · · Score: 5, Funny

    A lawsuit that ended in a positive way. Sheesh, why can't that happen more often? :)

    1. Re:Finally.. by Anonymous Coward · · Score: 1, Funny

      They always do, for at least one of the lawyers.

    2. Re:Finally.. by dracocat · · Score: 1

      They Do. Its just not news then is it? In fact, you may be surprised how many of this silly lawsuits that get covered by the media, then thrown out of court, never get covered after the initial coverege.

  4. Just the beginning by TerraByte13 · · Score: 1, Insightful

    I'm sure we are going to be hearing more of these types of stories in the future. Hopefully they will all be thrown out or what makes the internet great will be in trouble.

  5. Manipulation of stats by Trollificus · · Score: 5, Interesting
    From the CEO of Search King:

    "SearchKing never broke a law, yet was accused, judged and executed without so much as a notice of intent. This affected thousands of innocent people without just cause."

    There's no dispute that they didn't break any laws. But if I recall, didn't Search King manipulate the Google page rank system to artificially inflate their own rank? Google must have a ToS clause for that sort of thing.

    --

    "People should be allowed to keep midgets as pets."
    - Gov. Jesse Ventura

    1. Re:Manipulation of stats by mondoterrifico · · Score: 5, Insightful

      They are a private company. Google can do whatever they want to the rankings. If they wanted to rank everyone in reverse order starting tommorow they could. SearchKing was just some jackass company trying to get publicity and it worked.

    2. Re:Manipulation of stats by Anonymous Coward · · Score: 1, Interesting
      From the article:

      "The Web-hosting company operated an ad network that sold text links on popular Web sites to get them a better listing in Google results."

      Yes, they did.

    3. Re:Manipulation of stats by Trollificus · · Score: 1

      Agreed. But I'm curious to know why they restored Search Kings rankings after the suit was thrown out?

      --

      "People should be allowed to keep midgets as pets."
      - Gov. Jesse Ventura

    4. Re:Manipulation of stats by mijok · · Score: 1

      Actually they can't. The thing is that they're providing a service to their customers (ie. us using it and "paying" for it by seeing the ads). And like all products and services provided by companies they are legally bound to live up to some standards (and reversed ranking would be too poor standards). Obviously I don't know the exact legislation in the US but considering all the law suits and facts such as McDonalds printing "Warning! Content is hot." on their apple pie packages I presume that the consumer rights legislation there is quite good too. I (as a European) know the European legislation a little bit better and there the precise definition for reasonable quality expected can be found out from the "consumer rights authorities" (loosely translated from Swedish and Finnish). So as an example: A warranty cannot be called a "warranty" unless it guarantees that the product will exceed the reasonable expectations defined by the authorities and even if it doesn't have a warranty the manufacturer is still required to replace it if it doesn't meet the reasonable expectations. So if eg. a printer has a 5 day warranty and it breaks down 6 months later you can be 100% sure the manufacturer will be forced to replace it (albeit few people go through the trouble of contacting the consumer rights authorities to enforce that). And the same thing applies here: Google cannot provide junk and claim it's a "search result".

      --
      Karma. Moderation. Is my .sig good now?
    5. Re:Manipulation of stats by greenrd · · Score: 4, Insightful
      Google cannot provide junk and claim it's a "search result".

      Umm... Altavista did so regularly before Google came along. Google has raised the bar by an order of magnitude - but it's still a matter of subjectivity, as the judge rightly ruled. One man's useless search result is another man's goldmine.

    6. Re:Manipulation of stats by DickBreath · · Score: 4, Interesting

      Actually they can't. The thing is that they're providing a service to their customers (ie. us using it and "paying" for it by seeing the ads). And like all products and services provided by companies they are legally bound to live up to some standards (and reversed ranking would be too poor standards).

      I don't think this argument holds water.

      You watch television to be entertained. You are seeing their opinion of what is entertaining. You "pay" for it by watching ads. They can put on anything they think is entertaining. if you don't like it, then don't tune in.

      Google is providing their opinion as to what are good search results. Just their opinion. There is no obligation for those results to conform to anyone else's opinion. They could have any opinion they wanted as to search results. If you don't like that they turn the results completely upside down, then go somewhere else. Even by running ads, Google has no obligation to you whatsoever. Just because Google's site is run by a publicly traded company doesn't change this fact.

      TV in fact has some regulations as to what can and must be shown (i.e. certian amount of news, public service ads, etc. required) because the airwaves is a limited resource.

      Since the Internet is an unlimited resource, there are in fact NO FCC restrictions as to what Google or anyone else can put on their own website. Unlike with the limited airwaves, anyone can build an internet search engine in their basement. If it has really good technology or is favored for other reasons, you grow it like a business. All you need to build a search engine is the resources, either minimal, or funded by investors. Of course, the investors could come later if you have a fresh new search technology concept.

      --

      I'll see your senator, and I'll raise you two judges.
    7. Re:Manipulation of stats by mijok · · Score: 1

      No, it's not the same as entertainment. You should compare it to news broadcasts instead since they're paid for with advertising and they have editorial responsibility.

      --
      Karma. Moderation. Is my .sig good now?
    8. Re:Manipulation of stats by DickBreath · · Score: 3, Insightful
      Since when does any Internet based news site have any editorial responsibility?

      I did carefully point out the difference between TV and Internet. TV is a limited resource. Internet is not. Thus no FCC regulation of content. Nonetheless, there are analogies, such as the advertising supported business model, which I used as an anology, while carefully observing the differences.

      Google has absolutely no obligation to provide what you or I think is good content. No responsibility. None.

      If people stop visiting their site. Their ad revenue is eventually indirectly affected. They do have a responsibility to their shareholders. But none to their website visitors.

      Are you seriously arguing that a website, even one owned by a public corporation, has a responsibility to it's visitors?

      Do the following sites have some kind of responsibility in the content they provide...
      • rotten.com
      • theonion.com
      • slashdot.org
      • theregister.com
      • goatse.cx
      • my own personal website
      • Your own personal website

      Slashdot better start providing a fair and accurate view of Microsoft. After all, Slashdot is (1) owned by a public corporation, (2) supported by ads and subscriptions.

      (Of course, I would suppose that perhaps Slashdot does provide an fair and accurate view of Microsoft :-) Darn, I should have made that goatse.cx into an actual link for the benefit of those unfortunate souls who have not had the good luck to stumble onto such a wonderful site. NOT
      --

      I'll see your senator, and I'll raise you two judges.
    9. Re:Manipulation of stats by Anonymous Coward · · Score: 0

      There are no Terms of Service to violate with search engines.

    10. Re:Manipulation of stats by mijok · · Score: 1

      Slashdot isn't providing any view of Microsoft - slashdot simply links to articles. Biased? Yes. Factually wrong? Not intentionally.
      There's a clear difference in responsibility between expressing your opinion and reporting something as a fact although you know it's incorrect.
      Opinions expressed on slashdot are clearly opinions, as in comments with user names or anonymous cowards, and in addition to that "The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way."
      My example of news broadcasts might have been confusing since, as you said, it's a limited resource. Maybe I should've taken as an example the free (as in paid for by advertising) newspapers which are distributed in many cities in Europe (I'm not sure if you have that in the US and therefore I wasn't sure if you'd be familiar with that and thus I chose not to pick that as an example although it would've been better since it isn't a limited resource) - they have the same editorial responsibility.
      And yes, as far as I can tell slashdot does implement editorial responsibility - if I submit as a story a link to goatse.cx and claim that there's proof that it's Bill Gates from behind I'm quite sure the editors wouldn't post it - not even once and certainly not dupe ;) And lately there has been quite a few stories about attempts in many countries to implement some editorial responsibility on the Internet too but, obviously, due to the borderless access worldwide it's quite futile. However, I doubt that anybody would try to enforce it on anything other than the most well-known sites (such as Google). And I doubt that they would try to avoid responsibility by placing their business in another country. Porn sites are of course one more example of attempts to take responsibility ("Please verify that you're at least 18 years of age by clicking Enter.") But obviously there will always be sites, such as rotten.com, which try to avoid responsibility.

      --
      Karma. Moderation. Is my .sig good now?
    11. Re:Manipulation of stats by DickBreath · · Score: 1

      Slashdot isn't providing any view of Microsoft

      That's a good point. But it does not invalidate my argument. I could have listed many other websites. In fact, the whole internet.

      And yes, as far as I can tell slashdot does implement editorial responsibility - if I submit as a story a link to goatse.cx and claim that there's proof that it's Bill Gates from behind I'm quite sure the editors wouldn't post it

      But there are probably other sites that would post it as news. (At least, let's suppose there are.) Further, let's suppose such sites are owned by a public corporation, and take in ad based revenue. Are those sites actually violating some kind of editorial responsibility?

      I think efforts to impose any kind of editorial responsibility, other than libel, are misguided. The Internet, the web specifically, is what it is. A way for anyone to put up a web site. If people want to use your site they will.

      Back to the topic, Google can put anything on their website. They have no responsibility at all, other than to their shreaholders that they will make money.

      Porn sites are of course one more example of attempts to take responsibility

      Porn operators generally don't want anyone under 18. They want to operate a business. Make profit. Not run afoul of any laws. They may run afoul of various laws, but not any "editorial responsibility". (Showing pron to people who get excited by it should be a crime, but they shouldn't get in trouble for showing "inaccurate" porn, such as the cute guy's equipment being photoshoped. :-)

      there will always be sites, such as rotten.com, which try to avoid responsibility.

      Now maybe you're talking about an entirely different kind of responsibility than the responsibility you originally asserted that Google supposedly has.

      --

      I'll see your senator, and I'll raise you two judges.
    12. Re:Manipulation of stats by Murdock037 · · Score: 3, Informative

      They do have a responsibility to their shareholders. But none to their website visitors.

      This whole thread is still getting one key point of fact wrong: Google is not a publicly traded company.

      Here: go look them up. Type in "Google." Nothing, right?

      The people that run Google could get spectacularly rich if they were to issue an IPO. Some have theorized that any IPO from Google would fuel a new tech boom, and some have the audacity to claim that it's Google's responsibility to do this and single-handedly save the stock market.

      But they don't want that. They realize that they run their company in slightly untraditional ways-- they don't hold profit as the top priority at the expense of all else (which is why you don't see larger ads, or any willingness to sell rankings on their search engine), and they like that they can make decisions based on right-and-wrong gut reactions. Their tech guy, Sergei Brin, has a nice outlook on what they value, which you can find in this slightly older Forbes article, and he's never yet changed his tune.

      Therefore, they have even less responsibility to anybody than even you might think. They don't have to justify their actions to stockholders, and they're not under the legal guidelines the SEC would impose if they were a publicly-traded company.

      They can do what they want, and are content (for now) to do so.

  6. awful layout by shmuc · · Score: 5, Funny

    searchking should sue their web designer first... before i do ahhh my eyes! the goggles, they do nothing!

    --

    Efren Belizario
    headspeak.com
    1. Re:awful layout by The-Bus · · Score: 1

      You mean to say, "Ack! The Google! It does nothing!"

      --

      Small potatoes make the steak look bigger.

    2. Re:awful layout by knightinshiningarmor · · Score: 4, Funny

      As the webmaster of Searchking I find that offensive and I'm going to sue you.

    3. Re:awful layout by AndroidCat · · Score: 1

      It looks like SearchKing used to spam. Are you sure you want to try that here? (Of course, this is trusting a DejaGoogle search... :^)

      --
      One line blog. I hear that they're called Twitters now.
  7. cry about it ya baby... you don't own google. by r0xah · · Score: 5, Funny

    *sniffle* *sniffle* mr. judge... google won't pick me first even after i paid other people to act like i am a good choice... can you punish them and help me get picked first again!!! *sniffle* *sniffle* -searchking

    --
    those people who think they know everything are a great annoyance to those of us who do. -isaac asimov
  8. Re:Lesson by silvaran · · Score: 5, Informative

    Did you read the article? This had nothing to do with patents or copyrights, it had to do with SearchKing getting pissed because Google was reducing the rank of its links. Even the article synopsis indicates it's not about patents: "...a suit that alleged the company manipulated search results in its powerful Web index."

    The judge dismissed the case because Google's system "constitutes opinions protected by the First Amendment."

    SearchKing wanted to be "restored to its previous PageRank and to be awarded $75,000 in damages."

  9. The trial was fixed... by angst7 · · Score: 4, Funny

    The jury was intimidated by the pigeon mafia.

    ---
    Jedimom.com, choo choo choosing you!

    --
    StrategyTalk.com, PC Game Forums
    1. Re:The trial was fixed... by PukkaStoryTeller · · Score: 0, Offtopic

      ha, that is funny. i know that is a joke, but pigeons were trained during world war II to carry bombs onto enemy ships at sea. the idea was never carried out in actual combat, but it is interesting to read about. i watched a video in my high school psych class once. the pigeons would learn to play a series of notes on a miniature piano or point their beaks in a certain direction in order to receive food.

  10. Search King... by cageyjames · · Score: 4, Funny

    Somehow this just reminds be of The Simpsons and Mr Plow vs Plow King...

    1. Re:Search King... by SearchKing · · Score: 1

      Call Search King, that's my name! That name again is Search King!

      (P.S. By order of the king, (that's me!) I declare that Chairboy is to be beheaded for stealing my song.)

    2. Re:Search King... by n9hmg · · Score: 1

      That's "Mr. Plow", that's the name. That name again is "Mr. Plow"/B>".

  11. look at me, i'm suing google!! by DarkSkiesAhead · · Score: 4, Insightful

    from the article:
    SearchKing CEO Bob Massa expressed disappointment over the ruling, but he didn't see it as a complete loss.
    Of course it's not a complete loss. SearchKing has received more attention with this lawsuit than they ever would have on their own business merits. That's part of why suing a big player like google or IBM is so lucrative even when your case is so flimsy. Attention whores.
    1. Re:look at me, i'm suing google!! by m00s3m4n · · Score: 2, Funny

      This CEO is a total loser and needs to be hosed. He is worse than a spammer, and deserves the fate of having 100 metric tonnes of mail dumped on his driveway every week!

    2. Re:look at me, i'm suing google!! by CableModemSniper · · Score: 2

      worse then a spammer!?!?! egads! That is a harsh insult. It looks like in the information age "spammer" is now more vindictive then "murderer" or "rapist".

      --
      Why not fork?
    3. Re:look at me, i'm suing google!! by Anonymous Coward · · Score: 0

      worse then a spammer!?!?! egads! That is a harsh insult.

      Not quite as harsh as having idiots post replies to your comments.

    4. Re:look at me, i'm suing google!! by AndroidCat · · Score: 1

      He was a spammer, probably still is, only now keeps his company name better hidden.

      --
      One line blog. I hear that they're called Twitters now.
    5. Re:look at me, i'm suing google!! by zcat_NZ · · Score: 1
      --
      455fe10422ca29c4933f95052b792ab2
    6. Re:look at me, i'm suing google!! by CableModemSniper · · Score: 1

      Posting replies is what idiots do.

      --
      Why not fork?
    7. Re:look at me, i'm suing google!! by Anonymous Coward · · Score: 0

      "That's part of why suing a big player like google or IBM is so lucrative even when your case is so flimsy."

      Huh? All this says to me is that I'll never do business with this guy under any conceivable circumstances. How does that help his bottom line?

  12. The [Search]King is dead! by Ride-My-Rocket · · Score: 4, Funny

    Long live the King [of Searching]!

    1. Re:The [Search]King is dead! by SearchKing · · Score: 0, Troll

      I will have you know I am alive and well!

  13. Re:Lesson by brocheck · · Score: 1, Funny

    I see someone read avian chaos's guide to karma whoring.

    --

    suddenly I feel very tired

  14. Have you noticed? by danila · · Score: 5, Informative

    While the lawsuit was dismissed by the court, Google had to restore (voluntarily) the Searchking rankings. That means those damn search engine spammers can continue their evil doings. :( Google tried to adapt its system to abuse, but failed. Unfortunately, it seems that the more important Google becomes, the less freedom they will have to arbitrarily change (fine-tune) the system. Users lose as usual. :(

    --
    Future Wiki -- If you don't think about the future, you cannot have one.
    1. Re:Have you noticed? by kzinti · · Score: 4, Interesting

      Google had to restore (voluntarily) the Searchking rankings.

      Had to? Voluntarily? Those two are contradictory.

      Google probably restored the SearchKing rankings as a temporary measure until the matter was settled. Now that it's been established that Google is within their First Amendment rights to rank sites any way they choose, they should return to the version of PageRank that rightfully discredits rankings manipulated by the likes of SearchKing.

    2. Re:Have you noticed? by Anonymous Coward · · Score: 0

      Oh yeah? Where in the Bill of Rights (thought I'd expand it to the Big Ten instead of just the first) does it say that Google can do anything they damn well please?

      I'm not arguing with your point, just your delivery.

      I give you points for at least trying to articulate your thoughts better than 99% of us /.ers.

    3. Re:Have you noticed? by Jeremy+Erwin · · Score: 2, Insightful

      Oh yeah? Where in the Bill of Rights (thought I'd expand it to the Big Ten instead of just the first) does it say that Google can do anything they damn well please?

      Presumably because Google has the right to a free press, and thus retains (a modicum of) control over what it prints. No need to expand your search criteria to the entire bill of rights, though the ninth and tenth amendments could come in handy.

    4. Re:Have you noticed? by Anonymous Coward · · Score: 0

      9 and 10.

    5. Re:Have you noticed? by Blkdeath · · Score: 1
      Oh yeah? Where in the Bill of Rights (thought I'd expand it to the Big Ten instead of just the first) does it say that Google can do anything they damn well please?

      More importantly; where in the Bill of Rights is SearchKing guaranteed a prominant Google rank?

      --
      BD Phone Home!

      Shameless plug. Like you weren't expecting it.

  15. For our next trick... by Znonymous+Coward · · Score: 4, Funny

    Silly lawsuit, good riddance.

    Frivols, SCO is next.

    GNS/Linux is not SCO!

    --

    Karma: The shiznight, mostly because I am the Drizzle.

    1. Re:For our next trick... by Anonymous Coward · · Score: 0

      Um, SCO actually has a pretty strong case. In fact, Paul Murphy thinks its a slam dunk win for SCO.

    2. Re:For our next trick... by Anonymous Coward · · Score: 0

      You are implying in your joke that GNU belongs in front of Linux and thus switching to GNS should make sense. except to the educated people who read slashdot know that the Sco lawsuit has nothing to do with GNU so the switch is as dumb as it is meaningless along with the fact GNU shouldn;t be in front of linux in the first place.

    3. Re:For our next trick... by Pflipp · · Score: 1

      yeah right, the educated people who read Slashdot...

      --
      "We can confirm that Debian does *not* ship the version with the trojan horse. Our version predates it." [CA-2002-28]
    4. Re:For our next trick... by TheRaven64 · · Score: 1
      yeah right, the educated people who read Slashdot...

      Hey! There is lots ov us!

      --
      I am TheRaven on Soylent News
  16. Comment removed by account_deleted · · Score: 5, Informative

    Comment removed based on user account deletion

  17. Agreed by Anonymous Coward · · Score: 0

    Awesome points. It's so sad to see companies making money of the success of others.

  18. Comment removed by account_deleted · · Score: 5, Funny

    Comment removed based on user account deletion

  19. Question by Iron+Monkey543 · · Score: 3, Interesting

    Judge Vicki Miles-LaGrange on Tuesday denied a motion for a preliminary injunction

    I assume that both parties did not incur any legal fees since there was no actual trial right (is that what an injunction is)? if they did incur legal fees, is SearchKing obligated to pay for Google? I sure do hope so!

    1. Re:Question by odin53 · · Score: 3, Informative

      Of course both sides incurred legal fees. Rarely do lawyers do contingency work; plaintiff-side lawyers who work on class actions or are suing corporations in products liability cases are really the only ones who might work on contingency.

      It doesn't matter if there was no trial. The motions involved are pre-trial motions -- Google motioned to dismiss, and SearchKing asked for a preliminary injunction. Judge Miles-LaGrange granted the motion to dismiss, and (obviously) denied the motion for a PI. A PI is a temporary order by the court to prevent the defendant from doing whatever it is that the plaintiff is suing about because it will cause immediate hardship (it's more complicated than that, but essentially that's the point).

      SearchKing isn't obligated to pay Google. The are a very few, specific circumstances in which a loser in an American court must pay the winner, and this situation isn't one of them. The other possibility would have been pursuant to a settlement agreement, but that's negotiated and thus different in every case.

    2. Re:Question by Rasta+Prefect · · Score: 1
      I assume that both parties did not incur any legal fees since there was no actual trial right (is that what an injunction is)? if they did incur legal fees, is SearchKing obligated to pay for Google? I sure do hope so!

      heh...heeh...hahahahahaha. You obviously have not encountered the American Legal system...Google undoubtably paid a fair amount in legal fees for this matter. Lawyers want money to prepare briefs and file motions in court, whether or not it actually goes to trial. As for recouping them, they'd have to countersue.

      --
      Why?
    3. Re:Question by violent.ed · · Score: 0

      This is why the American Judicial system needs to be changed! A party could effectivly file so many frivilous lawsuits, if givin a substantial ammount of money to provide for their own lawyers, to essentially sue someone into bankruptcy... take O.J. Simpson for example, he spent so much money paying Johnny Cock-ran that he had to sell his Heisman trophy & many other things just for the legal costs, and hell he was found INNOCENT of all things, but i wont go into the verdict discussion.

      THEN they sued him for "Wrongful Death" ... i still dont know WTF that kinda bullshit that is! if someone is found innocent of a murder, then how could one be held liable for SOMEONE ELSE going into their house & killing people while the owner was "gone" ?!?!

      someone please explain this to me.

      Sincerely - with a bloody glove - Violent.Ed

      --
      - You're not paranoid, they really are after you.
    4. Re:Question by Mandoric · · Score: 2, Insightful

      (not lawyer)

      Actually, the opposing verdicts in the criminal and civil OJ trials are a good thing.

      In criminal cases, one must be proven guilty beyond reasonable doubt. This reduces the number of wrongfully convicted.

      In civil cases, where penalties can typically only come in the form of fines and injunctions, the burden of proof is reduced, and the side with the most convincing case wins.

      So, from these, rather than drawing the conclusion that there's some kind of conflict of logic, one can simply see that, in the eyes of the judicial apparatus, OJ was more than 50%, but less than 100%, likely to be guilty.

      While it sounds, at first glance, illogical, it's no different from an auto accident in which one's cleared of any charge of reckless driving but still is considered responsible for repairs - the differing burdens of proof in civil and criminal trials allow minor issues and financial damages to be worked out on a fair basis, while still maintaining the philosophy that it's better to let a guilty man free than jail an innocent.

  20. Re:Lesson by koh · · Score: 5, Insightful

    Actually SearchKing got pissed after Google changed the rules in reaction to SearchKing abusing the ranking system in the first place.

    It's like a crybaby screaming because his parents realized he found a way to the cookie jar and finally locked the cupboard door... and it's quite sad that complains like these are allowed to made it to court and waste justice time...

    Good thing they lost anyway. Sorry SearchKing, go find another business model :)

    --
    Karma cannot be described by words alone.
  21. Re:heh by Anonymous Coward · · Score: 0

    Obviously you are not familiar with slashdot, where government needs to stop every company (i.e. Microsoft) from doing "whatever they want with their own service".

  22. Ha! by NotAnotherReboot · · Score: 5, Interesting

    Make sure you check out the response from the CEO of SearchKing (and probably the only employee):
    http://gooogle.searchking.com

    Juicy tidbits:
    "Of course we are dissappointed with the judge's decision to dismiss the preliminary injunction, but it was not unexpected. We knew this was a case of a highly technical nature and that educating the court with only the short filings allowed would be very difficult."

    "It was about the abuse of power. SearchKing never broke a law, yet was accused, judged and executed without so much as a notice of intent. This affected thousands of innocent people without just cause."

    And then, the letter, the whole thing is so good that you just HAVE to read it in its entirety.

    1. Re:Ha! by Anonymous Coward · · Score: 1, Insightful

      It's even funnier since I was thinking "wow a judge that knows enough about technology to do the right thing!" and he says he lost because the judge doesnt know about technology. hahaa

    2. Re:Ha! by SkArcher · · Score: 4, Funny

      "We do not see the dismissal as a loss, rather, we see it as a victory."

      Repeat after me: There are no American Tanks in Baghdad

      --

      An infinite number of monkeys will eventually come up with the complete works of /.
    3. Re:Ha! by IO+ERROR · · Score: 1
      the CEO of SearchKing (and probably the only employee)

      They have two employees, him and his live-in, uh, well you be the judge.

      magic-city.net (SEARCHKINGPORTAL-DOM)
      13601 Quiet Cove
      McLoud
      OK,74851
      US

      Domain Name: SEARCHKINGPORTAL.COM

      Administrative Contact:
      Massa, Bob (BMK297) bobking@SEARCHKING.COM
      SearchKing
      13601 Quiet Cove
      McLoud, OK 74851
      US
      405-386-4805 405-386-4806
      Technical Contact:
      Chesnut, Kathi (KCO71) kathi@CRAFTMAX.COM
      SearchKing
      13601 Quiet Cove
      McLoud, OK 74851
      405-386-4805 (FAX) 405-386-4806
      --
      How am I supposed to fit a pithy, relevant quote into 120 characters?
    4. Re:Ha! by Troed · · Score: 2, Funny
      That's funny. Just as funny as:

      We're invading Iraq to get rid of dangerous WMDs"

    5. Re:Ha! by Anonymous Coward · · Score: 0

      Searchking : "This affected thousands of innocent people without just cause"

      Almost right : The manipulations that Searchking invoked upon another company (Google) affected not thousands, but *millions* of people. They where suddenly met with "sponsored messages", instead of search-results ...

      And yes, this manipulation had no "just cause" :-)

    6. Re:Ha! by raymondbesse · · Score: 1

      "Of course we are dissappointed with the judge's decision to dismiss the preliminary injunction, but it was not unexpected. We knew this was a case of a highly technical nature and that educating the court with only the short filings allowed would be very difficult."

      Try saying those words (essentially: "we expect to lose this case, your honor, because we think you're too stupid to understand the issues involved") directly to the judge's face and see how long you last in that courtroom.

  23. Re:No Wonder!?! by Anonymous Coward · · Score: 0

    If you google for "Search King" you get a page of goatse & tubgirl links

    It give you slashdot at -1?

  24. Somebody suing to get noticed. by McAddress · · Score: 1

    Do the letters SCO come to mind?

    1. Re:Somebody suing to get noticed. by Anonymous Coward · · Score: 0

      Jackass, SCO has way more ground to stand on than these fools.

    2. Re:Somebody suing to get noticed. by Anonymous Coward · · Score: 0

      Not by much though.

  25. Actualy, Mr. Searchkign has 1 good point.. by miradu2000 · · Score: 1

    From the letter

    "
    You have made several public statements that you hand review complaints before you assign a manual penalty. If you have someone on the payroll already whose job it is to evaluate specific sites and apply specific penalties, then stop wiping someone out and then making them beg you for forgivness. Instead, if you identify a problem, send an email to the webmaster alerting them to your findings and intentions and give the webmaster a minimum of 30 days to either correct the problem or contact information of someone to work something out."

    This actually makes since, as it makes conflict resolution possible. Plus google could get to be able to improve the web as a whole. I think that a suspension from google is 3 months, and i bet you anything that google isn't always suspending good sites. Google should notify the site if they are being taken down do to DMCA etc...

    1. Re:Actualy, Mr. Searchkign has 1 good point.. by Anonymous Coward · · Score: 1, Interesting

      > Instead, if you identify a problem, send an email to the webmaster alerting them to your findings and intentions and give the webmaster a minimum of 30 days to either correct the problem or contact information of someone to work something out."

      Horseshit. 7 days, maybe. This is not that hard, and such blatant manipulators don't deserve a month's worth of free ride.

    2. Re:Actualy, Mr. Searchkign has 1 good point.. by Todd+Knarr · · Score: 1

      If Google discovers there's an error in their system, why should they be under any obligation to delay correcting it? And if someone's abusing their system, why should they be under any obligation to tell the abuser and allow the abuse to continue uncorrected?

    3. Re:Actualy, Mr. Searchkign has 1 good point.. by Jeremy+Erwin · · Score: 3, Insightful

      Google is valuable to its customers because it is both capacious (3 billion web pages) and it seems to do a decent job ranking search results. The first advantage stems from the fact that Google relies on automated cataloguing agents (spiders). The second advantage is that certain algorithms try to heureustically gauge relevence (otherwise mirrors of /usr/dict/words would crop up far more often.

      It is all but impossible to assemble a 3 billion entry database of webpages without automation, and it is even more difficult to edit it down. If, on a spot check, it is noticed that the actual relevence of results differs greatly from Google's relevence, it is not appropriate to hand edit the scores. Rather, new algorithms must be devised that recalibrate the "relevancy" of thousands or millions of pages, so any miscalibration will be, in the eyes of Google's users, shortlived. Hand editing isn't fast enough.

      But you want to add lawyers to the mix. What a nifty idea. I suppose you have a plan involving the use of "selling pagerank" so as to offset the massive increase in legal fees paid by Google...

      Meanwhile, the world will move onto another search engine.

    4. Re:Actualy, Mr. Searchkign has 1 good point.. by TheRaven64 · · Score: 1
      otherwise mirrors of /usr/dict/words would crop up far more often.

      One of my lectureres sets an assignment every year where students have to sort a dictionary of words, provided in a random order. He used to post the file in plain text for download, but now posts it in an archive. The reason for this is that a few years back he got a visit from Interpol, who had searched for a particular string ('illegal drugs for sale' or something), and found that his random ordering contained it. He had a hard job trying to explain that it wasn't a concealed message...

      --
      I am TheRaven on Soylent News
    5. Re:Actualy, Mr. Searchkign has 1 good point.. by Tony-A · · Score: 1

      Right. Google is under no obligation to give any aid or comfort of any form to anyone abusing their system.

  26. Searchking's real nemesis by Chairboy · · Score: 2, Funny

    Of course, Google is not the company Searchking should be going after.

    Obviously, it's Mr. Search who poses the greatest danger.

    "Call Mr. Search, that's the name... that name, again, is Mr. Search!"

    1. Re:Searchking's real nemesis by aonifer · · Score: 1

      Search King. I wonder if he can provide me with faster nudity.

  27. Offtopic... by kmac06 · · Score: 1, Offtopic

    This is somewhat offtopic...but when you do a google search for slashdot, there is an ad on the side for google software designers...guess they like the /. crowd :)

    1. Re:Offtopic... by KilerCris · · Score: 2, Funny

      Why would they want to hire someone who has to use google to find slashdot...

  28. Declined? by tomakaan · · Score: 1

    I'm curious as to why Google declined comment on the case. It just seemed a bit odd. They were clearly in the right and everything went there way as it should have. Maybe I'm just more interested in why CNet mentioned that Google declined comment in the article.

    At any rate, yet another ridiculous law suit. Fortunately, this one ended up right.

    1. Re:Declined? by janda · · Score: 2, Insightful

      How to be a good businessman: Shut up.

      Or, "What I don't say can't be used against me".

      --
      Karma: Food Fight (Mostly affected by Date Plate).
    2. Re:Declined? by Anonymous Coward · · Score: 0

      "It is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt."
      -- Mark Twain

  29. Crux of the whole SearchKing confusion... by Ayanami+Rei · · Score: 5, Insightful

    The fallacy?

    Assigning a monetary value to pagerank.

    SearchKing believes they can set a price on the value of a pagerank and sell it to consumers (by using appropriate technology investment to increase the pagerank value). However, 1) Google has not granted resale right to this entity, and more importantly 2) it is too volatile to monetize. It's like trying to predict the % change at close of penny stocks.

    Google is under no obligation to stabilize this "good", which then helps SearchKing capitalize on it.

    It may seem (at first) that one could assign a monetary value to pagerank because (at least for popular sites) pagerank is relatively stable with respect to other sites of similar popularity. But the reason why a site achieves page rank is because of popularity.

    By attempting to inflate a site's pagerank through a monetary transaction (thus using artificial methods), you are essentially trying to buy popularity with money. Unfortunately, paying SearchKing won't make other people like your site more, so that transaction won't work (unless SearchKing can make everyone visit the site in question, and then like it).

    I think SearchKing and its employees' grasp on reality is a little bit deficient.

    --
    THIS THING CAN TURN ON A DIME, MACROSSZERO STYLE ALSO FUCK BETA, ~NYORON
    1. Re:Crux of the whole SearchKing confusion... by adrianbye · · Score: 2, Insightful
      By attempting to inflate a site's pagerank through a monetary transaction (thus using artificial methods), you are essentially trying to buy popularity with money.

      As much as I don't like SearchKind's tacky PR methods, they do raise an important point.

      What is wrong with advertising links from websites? And why is it different when Google does it via google adwords?

      Yes, people are paying for pagerank and manipulating the system. But advertising is an integral part of how things work. If you disagree with what SearchKing is doing, you disagree with advertising on television. Something we want for free (eg a TV show) is subsidized by something that makes money (an ad). Linking from one page to another, whether paid or not is reasonable, right and fair.

      As a user, I want google to return the best search results. But over the longer term, a better way to evaluate website rankings needs to be invented.

    2. Re:Crux of the whole SearchKing confusion... by Todd+Knarr · · Score: 5, Insightful

      Because the whole point of Google's search results is that they're not affected by advertising. That's why they're useful to Google's users. Yes, Google does ads. Notice that they're clearly and completely seperate from the search results. And what better ranking than "most relevant to query" would you suggest?

    3. Re:Crux of the whole SearchKing confusion... by Anonymous Coward · · Score: 1, Insightful

      Does searchking pay google any thing for the (ab)use of there system. SearchKing would be like a compey starting up and selling ads on TV when a TV program is playing. And then broad casting an AD during the actual program. The TV station would be Pissed and so would the viewers. It is however a little more subtel. More like rediting the program with a bunch of COKE bottles in a lot of the senses. --YES I do realize that one is illegel and the other is legel.

    4. Re:Crux of the whole SearchKing confusion... by blibbleblobble · · Score: 1

      "so that transaction won't work (unless SearchKing can make everyone visit the site in question, and then like it)."

      Kind'a like slashdot replacing 1 in 100 "reformat the comments page" pages with an automatic redirect to an advert?

  30. May be he should put a patent on it? by stephanruby · · Score: 1

    Spamming the legal system seems to be profitable.

  31. Some one robbed the plunder house!!!! js by yintercept · · Score: 4, Insightful

    I thought this was a really fun lawsuit. Basically Search King is upset that Google found a way to counter Search King's manipulation of the algorithm. This is like a shop lifter suing the kwikimart for putting the cigarettes behind the counter where they are out of reach.

    Yes, not being able to manipulate the results hurts Search King. Google's changing the results helped those who weren't in the SEO business. Thank goodness a judge tossed out the case. Let's hope more suits get thrown out in the future.

    1. Re:Some one robbed the plunder house!!!! js by Anonymous Coward · · Score: 0

      This is like a shop lifter suing the kwikimart for putting the cigarettes behind the counter where they are out of reach.

      We had two cases in Holland recently about super market robbers who sued the personnel for molestation during the attempts to catch them. Although the robbers slould also have certain rights, I think this is getting close to idiotic.

  32. But they always purposely change it. by Anonymous Coward · · Score: 0

    They have to. It's called "finetuning the algorithm".

  33. Thanks to the Stanford-Berkeley rivalry by jfern · · Score: 2, Interesting

    UC Berkeley is 16th place.

    1. Re:Thanks to the Stanford-Berkeley rivalry by Anonymous Coward · · Score: 0

      Lots and lots of pot... :-p

  34. Maybe google will catch these A-holes by westyvw · · Score: 4, Interesting

    This site:

    http://www.traffic-power.com

    will get caught, and their sites moved down.

    They manipulate content in web sites to link to thier own servers which then link back to the site, artificially increasing their rank.

    check this "secret" page for sites, go to one and look at the source.

    http://www.traffic-power.com/r

    Bastards

    1. Re:Maybe google will catch these A-holes by gregbaker · · Score: 1
      They manipulate content in web sites to link to thier own servers which then link back to the site, artificially increasing their rank.

      Not very well, apparently. :-)

    2. Re:Maybe google will catch these A-holes by westyvw · · Score: 1

      In a discussion with thier sales rep, they said they do NOYT want to be high on googles, list beacuse THEY KNOW what they are doing is going against googles plan for a rank system. Funny that they admit it.

    3. Re:Maybe google will catch these A-holes by Syncalot · · Score: 1

      This site doesnt have a PR from google anyhow.. www.traffic-power.com

      --
      Pocket Girls. Mobile Adult Mini Mags for your Phone.
    4. Re:Maybe google will catch these A-holes by A_Non_Moose · · Score: 3, Interesting

      *coff*MSN*coff*redirect*coff*from microsoft.com*coff*every friggin update*coff*.

      /clears throat

      Ahem.

      --
      Have you read the moderator guidelines? Well, have you, PUNK? (and I want a Karma: Gnarly option)
  35. Bozos like SearchKing should have been countersued by klui · · Score: 2, Interesting

    Does it bother anyone else that these guys can come up with self-serving stupid lawsuits? I think Google should have countersued those guys for the hassle they caused. Resources and money that could have been used to improve Google basically went to a law firm for Google's defense. It sickens me what these guys did, much like what SCO is currently doing.

  36. Re:Lesson by dcollins · · Score: 4, Informative
    Did you read the article? This had nothing to do with patents or copyrights...

    Actually, that's not true. If you read the actual judgement here , you'll find that the strongest argument centered around patents, in the following vein:

    (1) Google claimed its rankings were opinion and thus protected by the First Amendment.
    (2) Search King claimed that they couldn't be opinions precisely because Google holds a patent on the process used to make them.
    (3) The judge found Search King's argument "not wholly without merit" (p. 6), but that Google could still alter the result of that patented process in a subjective manner and thus it was protected as free speech.

    The critical argument by Search King (p. 5):

    First, Search King notes that Lawrence Page ("Page"), the founder of Google and the inventor of the PageRank system, holds a U.S. patent on the system. Search King argues that... because patented products or processes must be replicable... the PageRank system must be objective in nature, and therefore capable of being proven true or false.

    --
    We know where leadership by an anti-intellectual "strongman" who scapegoats minorities and likes boisterous rallies goes
  37. So basically by jfern · · Score: 1

    If you're trying to get your PageRanked increase, you should just start suing people. Haha.

  38. Re:Manipulation of facts by http · · Score: 4, Funny
    i'm baffled by what they said
    accused, judged and executed
    so.. it would seem they consider Google's opinions to have the force of law, and that appearing lower on Google's system (as opposed to simply being removed) equates to corporate execution.
    wish i could have got drugs that good back in the day.
    --
    If opportunity came disguised as temptation, one knock would be enough.
    3^2 * 67^1 * 977^1
  39. Clueless, a Complete Asshole, or Both? by RoninM · · Score: 5, Insightful
    From the article (and the letter published by SearchKing):

    SearchKing never broke a law, yet was accused, judged and executed without so much as a notice of intent. This affected thousands of innocent people without just cause.

    Hello? He filed a lawsuit against Google, alleging that it committed improprieties. He called Google a monopoly and said that its actions were intended to squash competition. He's wrongfully accused Google of breaking a variety of laws and then has the audicity to claim that he's the victim?

    A wake-up call: SearchKing was never accused of anything. Bob Massa publically stated that SearchKing was selling links in an attempt to boost his customers' PageRanks; a practice explicitly forbidden by Google (as described here):

    However, certain actions such as cloaking, writing text that can be seen by search engines but not by users, or setting up pages/links with the sole purpose of fooling search engines may result in permanent removal from our index. If you think your site may fall into this category, you might try 'cleaning up' the page and sending a re-inclusion request to help@google.com. We do not make any guarantees about if or when we will re-include your site.

    This is obviously Google's prerogative and, moreover, what's best for Google's users (and the Internet) as a whole. So while SearchKing CEO Bob Massa is whining about Google attempting "to restrict the legal business of another without due process" and the "thousands of innocent people" that have suffered because of this decision, the truth of it is that he's the one trying to restrict the legal business of another and reduce the usability of Google, thereby negatively affecting the vast majority of Internet users.

    That cements the asshole part. The cluelessness is even easier to prove. The lawsuit obviously never had a leg to stand on and everyone knew it. And while some might attribute it to a shrewd marketing move by Massa, it's garnered only niche coverage and a lot of negative publicity; the inevitable loss has effectively ended his business of attempting to sell PageRank and cost him legal fees besides. He releases a settlement offer, too, which means he either expects us to believe that this suit was ever about a noble endeavor to better the Internet or he honestly believed that there exists some legal standard by which he might've won the case. Yet more evidence: his settlement offer demands that Google put sites who have broken Google's terms of service on notice -- but Google's policy concerning people trying to artificially inflate PageRank is both obvious and public. His whole settlement offer would be laughable if it weren't so tragically stupid.

    My vote, then, is that Bob Massa is both clueless and a complete asshole. This ought to be a poll, really.

    --
    If a corporation is a personhood, is owning stock slavery?
    1. Re:Clueless, a Complete Asshole, or Both? by comet_11 · · Score: 1

      In that case, I vote CowboyNeal!

      --
      By reading this comment, you immediately waive any and all rights regarding it.
    2. Re:Clueless, a Complete Asshole, or Both? by Unregistered · · Score: 1

      I thought it said Clueless, a Complete Asshole, or Bush? and it still made sense.

  40. Good news for DNSbls by Charles+Dodgeson · · Score: 3, Insightful
    I see a parallel between this and suits (or threats of suits) against DNS based blocking lists, such as the Spamhaus SBL or SPEWS. Those are lists of opinions. No one is forced to use those lists. But some people find them reliable enough with useful listing criteria to actually block connections based on those listings.

    So, I am pleased by this ruling not only for what it means for google, but for what it may mean for DNSbls.

    --
    Prime numbers are exactly what Alan Greenspan says they are -S. Minsky
    1. Re:Good news for DNSbls by Anonymous Coward · · Score: 0

      stfu k thx

      Proving the point that some spammers DO read /.!

      [rot13]Rng Fuvg & Qvr Fcnzzl![/rot13]

  41. Mandatory Simpsons Quote by LX.onesizebigger · · Score: 1

    Operator! Give me the number for 911!

    --
    I for one welcome our new SCOviet Russian overlords to whom all our base are belong.
  42. searchking are a-holes, but by eyalrozenman · · Score: 3, Insightful

    It is obvious google justly won the lawsuit, but the question remains whether it is proper that one search engine should accumulate so much power. Suppose one day google is sold to Microsoft. Will you then start using another search engine? I currently don't know of another engine which even gets near google's quality. What should we do then? Wait until the patent on PageRank expires? Or perhaps we should put our faith on the google owners never to do such a thing?

    1. Re:searchking are a-holes, but by meringuoid · · Score: 1

      If Microsoft take over Google and start abusing its power, then they'll inevitably destroy the very reason we use it. They'd MSNalise it, put crappy and intrusive ads all over the place, and start taking money to rig search results. Its usage would collapse in a nanosecond...

      --
      Real Daleks don't climb stairs - they level the building.
    2. Re:searchking are a-holes, but by the+grace+of+R'hllor · · Score: 1

      What would you suggest we do now then?

      Google isn't forcing the market, except by excellence. Excellence draws in users. Not advertising, nor adware, nor any of a lot of bad means.

      If Google goes bad, we'll use better means. So far, though, Google isn't bad, nor has it moved in such a direction (IMHO).

  43. Re:Lesson by Soporific · · Score: 1

    I'd like to see Google counter-sue SearchKing and put them out of business for good.

    ~S

  44. Re:Lesson by scalis · · Score: 3, Informative

    ...And I found a document at SearchKing itself where they have commented it.
    Here.

    --

    True ravers don't need drugs
  45. Google does have problems with its Penalties by Anonymous Coward · · Score: 0

    Google does have problems with its penalties system.

    Google says to SEO's:
    "A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you"

    Making Google sound like it is a judge in a confrontation between opposing websites.
    But thats not the case, an accuser makes a complaint of Spam, Google NEVER CONTACTS THE ACCUSED SITE, it sits in judgement with its thinking clouded by the comments from the Spam report, and never gets the opposing view.

    Flip that question over, when Google penalises a site to a PR0 it is deliberately producing a sub-optimal result.
    It even talks about "Cleaning-Up" the site, so the aim is clearly to get sites changed to suit the limits of Google's Spam filters.
    Can Google explain to its searchers that it knowingly produces a sub-optimal result due to technical weaknesses in its algorithms?

    1. Re:Google does have problems with its Penalties by Anonymous Coward · · Score: 0

      If you have enough junk on your page that it triggers Google's fakeness alerts, it is highly unlikely that it happened by accident.

  46. nuclear alternative by zogger · · Score: 1

    Early on in the raids on japan, they determined that fire was the perfect weapon against concentrated japanese cities, because of all the wood and paper construction. Before they had "the bomb" perfected, one of the techniques they were contemplating was attaching small incinderary(sp?) devices to bats, of all things. The scheme was to release the bats over a wide area, they would fly down and immediate try to hide up under eaves, etc in buildings, then the devices would go off and start a fire. I think it was attempted once or twice but was never much of a success. The japanese had a variant they used against the US, but it was simpler, cheap high altitude weather baloons modified to carry devices, they floated them over the US from far away, hoping to cause massive forest fires. Sort of real slow stealth ICBB-type action. That was only marginally sucessful for them, a few fires started.

    Another weird one-I think they perfected it and it's a secret now, and most likely there have been human experiments-was they had dogs wired so the handlers could "steer" them remotely. I remember seeing an army newsreel on this one. They attached explosives to the dogs, then aimed them down the battlefield, and the plan was to use them to take out tanks, machine gun emplacements, other bunkers, etc. Kamikaze dogs. I have forgotten now the exact details, but they used radios and the dogs brains or whatever were wired up. That was pretty spooky, because they were doing this in the 50s when I saw the piece. No telling how far they've gotten since then with that initial research.

  47. Silly Rabbit! by Rassleholic · · Score: 0, Offtopic

    Silly Searchking, lawsuits are for fat people!

    --
    Not noteable, IMO a rubbish article.
  48. the red(mond) army by zogger · · Score: 1

    Probably that is all not that accurate of a statement. People don't like microsoft that much because microsoft does things to OTHER companies and to peoples computers that are extremely annoying, and in several cases now, illegal. And they just..keep... doing it, they refuse to stop or get a clue. Purposelly coding their stuff so it breaks third parties stuff, etc, etc. Strong arming companies with carrot/stick action to only use their OS, or they'll kill them by releasing it to other hardware companies much cheaper, and so on and so forth. Ignoring bugs for months or years, whatever. Taking security as job #9765, and putting profits over better quality, using marketing instead of coding to sell software. Just bogus business ethics that go beyond the normal "create a decent product, release it, make it better, no lying or shenaningans", which is a much better business model. It's their ethics above even their quality that causes concern. If they hadn't done all that stuff, there wouldn't be near the acrimony. You can do business in our society, but it's considered uncool to be a lying weasel predator. When other companies get caught at something similar, they get noticed and put down as well. They don't get any get out of jail free card just "because". They deserve all the dissin they got and still get, because they started it frankly. It was their choice, people asked them not to, they told the world to F off, they were going to do whatever they wanted to, because they were/still are strong enough to get away with it.. So screw them, thankewverymuch, they suck, that's why they sucked in the past, and why they will continue to suck in the future, because they are unrepentent and recidivist felons. The corporate officers deserve JAIL TIME, not just fines, sitting in club fed..

    there ya go

  49. I vote both by Chuck+Chunder · · Score: 1

    The average usenet troll is probably more reasonable than the "offer to settle".

    --
    Boffoonery - downloadable Comedy Benefit for Bletchley Park
  50. I know, let's get SCO to deal with this one... by Anonymous Coward · · Score: 0

    Server: Apache/1.3.26 (Linux) mod_jk mod_perl/1.27 DAV/1.0.3 FrontPage/5.0.2.2510 PHP/4.2.2 mod_ssl/2.8.10 OpenSSL/0.9.6b

    Enough said.

  51. hrm by autopr0n · · Score: 1

    I figured they set things up so that 'searchking' would turn up if you did an actual search for 'searchking', since lots of people were intrested in seeing their site after news of the lawsuit came out.

    --
    autopr0n is like, down and stuff.
  52. so what? by autopr0n · · Score: 1

    The reason for this is that a few years back he got a visit from Interpol, who had searched for a particular string ('illegal drugs for sale' or something), and found that his random ordering contained it. He had a hard job trying to explain that it wasn't a concealed message...

    Why is it up to him to explain that?

    --
    autopr0n is like, down and stuff.
  53. Re:Lesson by yakko+nef · · Score: 1

    It is great to see this lawsuit turn out the way it should. It is a shame that the same thing didn't happen with nissan.com like it should have.

  54. Re:heh by Tony-A · · Score: 1

    Am I wrong it thinking that because google is a private company they can do whatever they want with their own service?
    Short answer, yes. It gets more complicated than this poor old brain can grasp, but goes something like this. The village outcast is allowed to be rude and obnoxious. The village mayor and most of its citizenry are not. The rules are complex and fluid, but along with the trust of the public goes an obligation to honor that trust. Google has come a long way since its beginnings, and is now sufficiently established that an abrupt and capricious change of personality would be a bad thing. Google has of course an extreme amount of lattitude in how it identifies and carries out it mission, but there are limits, even if they're extremely vague.

  55. Popeye's voice by mgkimsal2 · · Score: 0

    Whenever I read the word 'searchking', I can't help but think of Popeye 'searchking' for Olive Oyl or Bluto. :)

  56. Well by mindstrm · · Score: 1

    They feel this way because google is so popular that, with some businesses online, google can make or break you. I have a friend who has a business, and how much money he makes in a month is directly related to his pagerank. Now, he understands that google re-indexes all the time, and that things are tweaked all the time, and that google owes him nothing... but in the end, it's still important to him what his pagerank is, and he will do what he has to do in order to get that number higher.

    1. Re:Well by Blkdeath · · Score: 5, Insightful
      They feel this way because google is so popular that, with some businesses online, google can make or break you.

      This is not even reminiscant of a valid argument.

      The CEO of Google could, perfectly within his rights, "hit the switch" right now . That's it; no more Google. Format the drives, massive eBay auction of the servers, and store the software safely in a vault for all eternity. By the logic above, that would "break" all of these businesses who, for whatever inexplicable reason are relying solely on Google's free services for their page hits. (Did I emphasize that enough? Free? Free. FREE !). Nobody has any right to be included in Google's database, likewise nobody has the right to demand that any site be removed from Google's database.

      There's a concept in business known as "advertising". It is something that must be accounted for in a business plan, budgetted for annually, forecasted for the future and carefully considered at all times. Simply submitting your URL to an online form and hoping you get a good PageRank is NOT how a business advertises; it's how homepages and Blogs advertise.

      --
      BD Phone Home!

      Shameless plug. Like you weren't expecting it.

    2. Re:Well by Encomium · · Score: 1

      "likewise nobody has the right to demand that any site be removed from Google's database."

      Someone should tell that to Germany and France...

      BBC Article

      Choice Quotes: "They have discovered over one hundred sites which can be found by searchers in the US but not by those in Germany or France."

      "each site was removed only after a specific complaint from the government of the country concerned."

      Of cource no private company or individual can dictate to Google what to put on its site, but governments seem to be able to...

    3. Re:Well by Blkdeath · · Score: 1
      Of cource no private company or individual can dictate to Google what to put on its site, but governments seem to be able to...

      That's more than likely a measure taken by Google in order to keep their service from being banned in those countries. I bet if you looked into those sites and their removal, you'd find that they were voluntary removals on Google's part (note the word "complaint", not "mandate" in your above snippet).

      By the same right, Google could remove all results pertaining to the German and French governments.

      --
      BD Phone Home!

      Shameless plug. Like you weren't expecting it.

  57. Is it proper? by mindstrm · · Score: 2, Insightful

    If it's not proper, feel free to start your own search engine, eh?

    Google didn't abuse monopoly power to get where they are; they have not in any way coerced or threatened any other search engine, they simply made a search system that was innovative, unique, and desirable to people. They didn't rest their success on marketing, or anything else but pure technological innovation.

    Now, I don't think google can do no wrong, they are a company, they have a bottom line... but so far, the reason they are on top is because google provides the results we want. EVery other search engine, if you don't remember, provided CRAP for links, either irrelevant, or paid placements.

    Pagerank isnt' patented, is it? Got a patent number? I'd like to read how it works.
    I thought the pagerank formula was secret...

    1. Re:Is it proper? by eyalrozenman · · Score: 1

      I totally agree with what you said - Google is an excellent company, succeed only because they have superior technology, and play fairly (oh, and don't charge money from their users :-) ) . This is what makes the dilemma difficult - should we accept the fact that only one (wonderful) company should have control of such vital tool? Of course Google is not the biggest monopoly around, so it's really hypothetical, but I would rather live in a world that has several excellent search engines and not just one.

  58. Re:heh by Blkdeath · · Score: 1
    Google has come a long way since its beginnings, and is now sufficiently established that an abrupt and capricious change of personality would be a bad thing.

    Since they are nowhere near a monopoly on search engines on the Internet, they're responsible to no one for anything. As I said in an earlier post, they could shut down abruptly and cause the same ripples in the WWW.

    If all the other major (1 billion plus indexed pages) engines were defeated by Google, I'll concede that then, and only then do they hold some responsibility for their listings. But I don't forsee MSN, Yahoo, AltaVista et al. closing up shop any time soon.

    --
    BD Phone Home!

    Shameless plug. Like you weren't expecting it.

  59. Yes, this is true, but more importantly... by Ayanami+Rei · · Score: 1

    Google is under no obligation to make pagerank have any qualities other than what it deems to be important to google's users.

    Consider this: if google takes tecnhological measures against SearchKing specifically, then google has invested its own resources into purposefully debasing SearchKing results. The only reason it would do that is because Google believes SearchKing is skewing the value of pagerank away from google's intent, thus making the metric less useful to Google users. In other words, the sites that SearchKing make popular must not actually be representative of the search terms. By investing its own time and money into combating sites who skew pagerank, it defines its own monetary value for the pagerank according to its own terms.

    Kinda obvious, once you've thought about it.

    Sites who invest in SearchKing's services would be better off in terms of getting good Google rankings if they applied that money to improving their own site content. I speculate that this may be universally true, given enough time for Google to react with any technological countermeasures. Anyone care to do a study? :)

    Rather than adapt to Google's strategy by introducing new countermeasures, SearchKing decides to file this frivoulous civil suit. That money would have been better spent on the former, and it would be all fair in the spirit of capitalism and healthy competetion.

    I'm glad that judge had enough good sense to see that this was a sham, despite the hi-tech, abstract nature of the dispute.

    --
    THIS THING CAN TURN ON A DIME, MACROSSZERO STYLE ALSO FUCK BETA, ~NYORON
  60. Re:heh by arkanes · · Score: 1

    On top of that, the service they provide is highly subjective and therefore impossible to rate. And on top of THAT, SearchKing pages are, practically by definition, NOT the pages you want - they're they pages they want you to see. So even if we do assume that Google, because of it's value, should be taken by eminent domain and/or heavily legislated, SearchKing STILL wouldn't have had a case.

  61. Re:Lesson by Jeremy+Erwin · · Score: 1

    But Google is not obliged to fully implement this patent.

  62. Re:Lesson by arkanes · · Score: 1
    It's a rdiculous argument, because all Google has to say is that they aren't using the method specified in the patent. It's an excellent argument against the validity of the patent, however.

    A brief reading of the patent would indicate that it covers the initial, less mature page rank algorithm that google started with (and is highly vulnerable to link farming). It's number 6,285,999 if you're interested.

  63. Media attention whoring? by phorm · · Score: 1

    I think that the biggest benefit to SearchKing from this lawsuit would be all the media attention it received. Maybe the courts need a "moderation" system.

    Sorry searchking, you've just been moderated -1 Troll, no publicity for this trial is allowed

    Seriously though, it seems that the legal system does have a serious troll problem, with unfounded lawsuits simply for intimidation, fame, or quickcash (usually against those who find it cheaper to pay out than go to court).

  64. Who said I was arguing? by mindstrm · · Score: 1

    You are preaching to the choir my man.

    I'm just saying that I can see how people may feel that some action by google is "wrong" or "Unfair" or that they have been "Judged".

    I never said they had a right to any restitution, just that I can see how it would impact them.

    1. Re:Who said I was arguing? by Anonymous Coward · · Score: 0

      Just like the weather would affect ice cream sales.

      Being affected by something, does not automatically give you a right to demand how that something should act.

  65. What's to accept? by mindstrm · · Score: 2, Insightful

    What do you mean, you think google should be REGULATED?

    ANYONE is free to purchase technology from them, start their own search engine to compete with it, or WHATEVER. "Control of such a vital tool?"

    They control THEIR tool, and absolutely NOTHING they do prevents anyone from doing anything else. They are not an illegal monopoly and don't do anything that would seem to violate antitrust issues, legally or morally.

    Remember, a monopoly is not a bad thing or an illegal thing, it's when a monopoly abuses it's position that it's bad.

    Google can lose it's popularity just as fast as it gained it if they screw up and change things.

    1. Re:What's to accept? by eyalrozenman · · Score: 1

      As I already mentioned, I don't think that Google is an illegal monopoly, and I rather like the company, like practically all the commenters here. But suppose there just isn't another way to make a good search engine except the way google do, and suppose (I don't know whether it's true) that the search method is patented. Does the fact that google founders were clever enough to come up with their search method give them an unlimited control of it? What would you say if it were an AIDS vaccine? The reason I decided to mention my point was that all the comments were so pro-google that I wanted to note that although they are currently doing good does not mean we should not consider what would happen if they turned evil.

  66. Explain Scientology by Anonymous Coward · · Score: 0

    Ok, go on then:
    Explain to us all why the scientology links were removed from Google.

    1. Re:Explain Scientology by Blkdeath · · Score: 1
      Quoth the Coward;
      Ok, go on then:
      Explain to us all why the scientology links were removed from Google.

      You mean the Xenu.net links? That would be because the "Church" of Scientology has billions of dollars bankrolled and acted the part of the 800lb gorilla, tangling Google up in court for having them. Google, however, wised up and replaced all removed links after discovering that {GASP!} the Scientologists had "no right" (to quote myself) to have their link removed. You'll note that when you search for scientology, our friend Operation Clambake shows up, right there at the top of the listings (#2 position as of right now).

      For details, you can read this article and lo and behold, we find out that the much questioned, right infringing, more-than-likely illegal (certainly un-constitutional) DMCA is at fault for the mix-up.

      So, my dear anonymous friend, why don't you explain Scientology for us?

      --
      BD Phone Home!

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