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Digital Ink On Billboards

cdneng2 writes "The New York Times has this article on a revolutionary new billboard. It uses digital ink, versus the typical CRT, LCD, Neon, or Plasma displays that are so prominent on the newer billboards that wastes electricity. From the article: 'By creating a paste made of tiny helix-shaped particles that can be minutely manipulated with electric charges to reflect light in highly specific ways, Magink can produce surfaces that look like paper but behave like electronic screens, rendering high-resolution, full-color images without ink - or, as Magink executives like to refer to the process, with digital ink.' The billboard can display images at 70 frames per second." You can find more articles on the billboard technology on the Magink website.

272 comments

  1. Why oh why... by Enoch+Root · · Score: 5, Funny

    Why is it that nowadays, any new cool thing is invented either for military or advertising use?

    The day advertising and the military merge, we'll be in a world of hurt. They'll end up creating a pop-up that kills, I tell ya.

    1. Re:Why oh why... by Sideswiped · · Score: 2, Informative

      Sorry to burst your bubble but its been like this for sometime now.

    2. Re:Why oh why... by Anonymous Coward · · Score: 0

      Actually, what comes to mind is anime... where if you watch carefuly often times in a firefight you can see a drink can fly past.

      ---

      Drink barqs, or i'll come to your house and break your windows!

    3. Re:Why oh why... by Anonymous Coward · · Score: 0

      How about recruitment ads.

    4. Re:Why oh why... by Anonymous Coward · · Score: 5, Insightful

      The day advertising and the military merge, we'll be in a world of hurt.

      Wake up dude. That last 3 US wars (Iraq, Afganistan, Iraq) have been full-on media circuses.

    5. Re:Why oh why... by Anonymous Coward · · Score: 2, Insightful

      Wake up dude, if you think Desert storm was the last war America faught in before it's afgan killing spree.

    6. Re:Why oh why... by maan · · Score: 2, Insightful

      >> Why is it that nowadays, any new cool thing is invented either for military or advertising use?

      > Porn...

      What, you mean to tell me that porn doesn't depend/use advertising for its own existence?? No...I couldn't believe it!

      Porn has stopped using new innovations (and pushing for more) compared to a few years ago. It essentially only advertises like mad (hasn't stopped), and of course sites cross-advertise for each other...

      (As a side note: I'm sure the military "use" porn too... ;)

    7. Re:Why oh why... by Anonymous Coward · · Score: 0

      ...

    8. Re:Why oh why... by sniser2 · · Score: 1

      Advertising and the military merged a LONG time ago. We call it "democracy".

    9. Re:Why oh why... by Anonymous Coward · · Score: 0

      or its

    10. Re:Why oh why... by Illbay · · Score: 0, Offtopic
      What, you mean to tell me that porn doesn't depend/use advertising for its own existence?

      Hell, for that matter, you can argue that pr0n relies on the MILITARY for its own existence!

      Ever see the inside of a barracks? They don't need wallpaper; Penthouse and Hustler are there.

      --
      Any technology distinguishable from magic is insufficiently advanced.
    11. Re:Why oh why... by vsack · · Score: 1

      Why is it that nowadays, any new cool thing is invented either for military or advertising use?

      You forgot the porn industry... How much inovation on the web has come from them?

    12. Re:Why oh why... by Quixadhal · · Score: 1

      Ummm, it's always worked that way.

      Most of the major advances in the modern world came out of military or space-program (military removed one step) research. Even college research facilities have DoD related projects and grants.

      Further back, the iron age superceded the bronze age, not because bronze didn't make good cookware or decorative urns... but because bronze swords bent, and bronze shields were heavy.

      Yeah, I'm over-simplifying... but why is it that nowadays, any new cool thing is seen as being invented for military or advertising use, but in the "Good Old Days" (TM), everything was done for pure goodness of the heart?

    13. Re:Why oh why... by Carbonite · · Score: 1

      Hey dude! Scope this far-out site.

      --
      ich muß mehr Kuhglocke haben
    14. Re:Why oh why... by lightsaber1 · · Score: 1
      I'm just impressed as hell there's some *real* technology R&D going on which has nothing to do with military/defence/ridding the world of the terrorist threat, which is all I hear about coming out of the U.S. oh wait -- "Magink, which has research operations in England and Israel..."..but at least they mentioned a couple of U.S. companies involved in a similar technology.

      They've got some lighting issues to work out, but this technology opens the door to a *lot* of applications and could start a major domino effect in the IT industry which will have nothing to do with advertising. To quote one of my profs: "This is like, so cool."

      I just can't wait 'til next year when we see some of this stuff on the market...and then I can't wait 'til it's affordable.

    15. Re:Why oh why... by Enoch+Root · · Score: 1

      Well; I realize the military and invention have been tied forever, but it kinda ruined my statement when I considered buttons or the flushing toilet...

  2. Great! by PakProtector · · Score: 2, Funny

    I know what colour I'm painting my walls next week! Every colour of the spectrum, in a slow rotation cycle defined by background noise and controled by my toaster that runs BSD!

    Or I could just make a lifesize picture of Morgan Webb.

    --

    Edward@Tomato - /home/Edward/ man woman
    man: no entry for woman in the manual.
    "Qua!?"

    1. Re:Great! by tuba_dude · · Score: 2, Funny
      Crap, you got to it first! I definitely think that a wallpaper-like implementation would be sweet. Personally, I'd like a visualization plugin running from xmms or winamp on my walls. That would be perfect for parties! And hell, if you can do that, why not use one when you host a LAN party?

      Jeez...all these ideas...

      Movie Theater
      Game room (Smash Brothers, DDR, Midnight Club 2, blah blah...)
      Computer Display (UT2k3, photo editing, woo!)
      ...Replace the Projector/Whiteboard combo for presentations! Make a touch-sensitive overlay, something like a huge wacom tablet. That'll bring a whole new level of photo editing goodness!

      Whoo...need to breathe...getting a little *too* excited...
      ...hmmm...'excited'...now THAT could be interesting...

      --
      "The government of the United States is not, in any sense, founded on the Christian religion."
    2. Re:Great! by cybermace5 · · Score: 3, Funny

      I can see one major problem with this fantasy: digital ink is not a light-emitting medium. Nerds will be distracted and confused by the necessary blinding abundance of what we call "room lighting."

      --
      ...
    3. Re:Great! by Illbay · · Score: 0, Flamebait
      ...controled by my toaster that runs BSD!

      How unfortunate for you that *BSD is dead.

      --
      Any technology distinguishable from magic is insufficiently advanced.
    4. Re:Great! by Purificator · · Score: 1

      actually, i'd rather see a readable ebook viewer. if this really can look like paper and ink, i could (hypothetically) replace a couple bookshelves full of paperbacks with one reader and a cdrom. it could make more room for my dvds.

      sometimes, especially for long blocks of text, i'd really rather look at paper than a computer screen (incidentally, my "PDA" is called a "pen and pad of paper" for this same reason).

      but the wallpaper/paint is a good second choice.

      --
      "Mister Potato-head --MISTER POTATO-HEAD! Backdoors are not secrets!" (War Games, 1983)
    5. Re:Great! by damiam · · Score: 1

      LCDs aren't light-emitting either, and that hasn't stopped anyone using them. You could backlight the "ink" wall, just like we currently backlight LCDs (unless this stuff is completely opaque). A glowing backlit wall with Winamp visualizations would be sweeet (of course, you wouldn't be able to actually render them in realtime at that resolution, but it's still a nice dream).

      --
      It's hard to be religious when certain people are never incinerated by bolts of lightning.
  3. revolutionary? not yet. by kevin+lyda · · Score: 3, Interesting
    it's not revolutionary - there have been stories on /. about this for years. revolutionary would be making a laptop using "digital paper" or whatever they're calling it these days. and would they hurry the fsck up?

    combine that with a flash disk or some other form of solid state store and a transmeta or via c3 cpu and you've removed the three biggest power draws on a laptop.

    essentially, i'd like a laptop that could do 24 hours w/o ac power.

    oh, for older stories on /. about this, see here.

    --
    US Citizen living abroad? Register to vote!
  4. My three-year old does this ... by I+don't+want+to+spen · · Score: 5, Funny

    Digital ink = finger painting.

    --
    Don't go to a brothel if you want to buy broth
    1. Re:My three-year old does this ... by citog · · Score: 0, Offtopic

      Intelligent humour, a /. rarity! Parent deserves a +5 funny.

    2. Re:My three-year old does this ... by Anonymous Coward · · Score: 0

      Unfortunately, the moderators might not understand the joke now when it was intelligent.

  5. Wahed out... by dmayle · · Score: 1

    I've seen photos of billboards, and that's not one. It has the appearance of an LCD with it's poor viewing angle. I hope that the picture displays better than it photographs...

  6. e-books by martinthebrit · · Score: 3, Interesting

    Does this technology scale down? Could it provide a solution to e-books that provide as enjoyable an experience as dead trees?

    Disclaimer: I haven't RTFA'd yet. Better go do that now.

    1. Re:e-books by khakipuce · · Score: 1

      There is nothing wrong with chopping down trees for paper, if fact it is probably a good thing! Pulp for paper generally comes from managed forests that are economically viable. If there was no paper, no new trees would be planted and the trees that are standing would be burned down to clear the land for other economic activity

      --
      Art is the mathematics of emotion
    2. Re:e-books by Daniel_Staal · · Score: 1

      I'm sure it scales down, but at the moment the cost/durability is prohibitive.

      A billboard provides an idea first market for this tech: It needs to change on a semi-regular basis (but not quickly), allows high initial cost (as long as the long-term cost is within limits), and is moderately protected from harm (at least, compared to a book). This lets them get the tech out and in the market.

      Durability will rise and price will go down. For now, this is a good market to fund development from.

      --
      'Sensible' is a curse word.
  7. whitepaper stats by Spy+Hunter · · Score: 5, Informative
    From their whitepaper:

    Print quality image

    Combining 5mm pixel pitch, an RGB color model with 4096 colors, and a superior contrast ratio of 14:1, magink digital ink technology achieves an extremely natural look that very much resembles the look of printed images on paper.

    Compatibility to outdoor lighting environment

    magink's digital ink display billboard is reflective of incident light and requires no integrated illumination. Light that falls on the display from either the sun or external light sources is actually beneficial to the visibility of the image. A beautiful image is maintainable under the full range of daylight conditions.

    Low energy consumption

    magink display does not require any power to maintain an image: the image is held under power-off conditions. Only when replacing one image with another does the display require punctual application of power in order to set the new image.

    Since energy is needed only for refreshing the image and since magink's digital ink reflective display does not require back lighting, power consumption is low yielding less energy consumption, less heat dissipation and a longer mean time between failure (MTBF).

    --
    main(c,r){for(r=32;r;) printf(++c>31?c=!r--,"\n":c<r?" ":~c&r?" `":" #");}
    1. Re:whitepaper stats by zakezuke · · Score: 4, Interesting

      Compatibility to outdoor lighting environment

      magink's digital ink display billboard is reflective of incident light and requires no integrated illumination. Light that falls on the display from either the sun or external light sources is actually beneficial to the visibility of the image. A beautiful image is maintainable under the full range of daylight conditions.


      I have to admit, this idea is attractive to me, though i'm scared at the fact that i'm actually for a form of advertsing technology.

      My issue is this... near where I live on I-5 there is a huge graphic display billboard. Not sure if it's plasma or LCD or what, but it's one bright sucker It's so bright infact that driving tward it highlights every nick, scratch, bit of dust on my windshield. The reason I invested in a new windshield infact was due to this ultra bright computer generated sign from hell, esp since they don't automaticly dim the sucker based on accurate "sunset/sunrise" times (based on my observation only).

      Now, it's good I replaced my old tattered scrached up windshield, but I shouldn't have to just because of a stupid sign who's technical design by it's very nature requires so much light it's a hazzard to people driving.

      --
      There is no sanctuary. There is no sanctuary. SHUT UP! There is no shut up. There is no shut up.
    2. Re:whitepaper stats by supertsaar · · Score: 1

      Yeah, the display consumes less energy, but you need an airco to operate it outdoors. Wonder how much power that airco needs....sounds like the net result may be 0.

      --
      The Bigger The Headache The Bigger the Pill
    3. Re:whitepaper stats by Anonymous Coward · · Score: 1
      Funny the Press reports they have on their web site say they can refresh the display 70 times a second.

      But on their Specification pages, it's a massive 2 seconds between refreshes.

      Somethings up with their marketing people...

      Dodgy company if you ask me.....

    4. Re:whitepaper stats by Anonymous Coward · · Score: 0

      It is probably just made up of little lights, LED's perhaps, like the big displays at pop concerts. LCD's aren't too birght and I think that plasma would be way too expensive.

    5. Re:whitepaper stats by Anonymous Coward · · Score: 0
      it's a hazzard to people driving.
      And so are them Duke boys.
    6. Re:whitepaper stats by StaticEngine · · Score: 1

      That wouldn't happen to be the nightmarish electronic billboard between Seattle and Federal Way, over a car or boat dealership, now would it?

      That particular sign is a nighttime driving hazard because of it's brightness.

    7. Re:whitepaper stats by sklib · · Score: 1

      The reason I invested in a new windshield infact was due to this ... sign

      It wasn't an ad for new windshields, was it?

      tee hee

      --
      -S
    8. Re:whitepaper stats by zakezuke · · Score: 2, Funny

      This would be the nightmarish electronic billboard between seattle and federal way over by the some RV boat dealership.

      What's sad is the fact that you need something to stare at while you are stuck in traffic in order to maintain your sanity. If they could find a nice balance between a full color dynamic display I'd be perfectly willing to let it exist without complaints.

      My use of the word *hazzard* is in reference to "the dukes of hazzard" as it blinks brightly at the wrong time causing people to steer off the road and their cars jump over the overpass going "yeeeeehaaaaaaaaaa"

      --
      There is no sanctuary. There is no sanctuary. SHUT UP! There is no shut up. There is no shut up.
    9. Re:whitepaper stats by grasshoppah · · Score: 1

      It seems like it'd be fairly simple to refine the system to harvest solar power, store it in batteries and then use it to rearrange the sign later. Granted this would not work if you wanted to do the full blown 'video billboard' but if you only had to reconfigure it every time a client changed ads it'd be very possible to keep it entirely off the grid.

    10. Re:whitepaper stats by multiplexo · · Score: 1

      God I would love to see someone hack that sign. Imagine people driving down the road and all of a sudden the goatse.cx guy is displayed in full living color on a billboard. I'd love to watch that, but I'd hate to be on the road when it happened.

      --
      cheap labor conservatives - they want to keep you hungry enough to be thankful for minimum wage.
    11. Re:whitepaper stats by Thagg · · Score: 1

      Well, yes and no. The white paper also says that for outdoor in-sun use, vigorous steps must be taken to keep the temperature of the panel at the proper level. So, when they say that it draws no power when the display is static, that's really not true -- on a sunny summer day you will be air-conditioning the hell out of it.

      --
      I love Mondays. On a Monday, anything is possible.
    12. Re:whitepaper stats by zakezuke · · Score: 1

      What level is that [me too lazy to hunt for it]

      It would seem to me that some form of terresterial heating would be a legit application to maintain proper levels. Though, i'm none too fond of the idea of billboards requring an underground tank filled with basicly anti-freeze.

      --
      There is no sanctuary. There is no sanctuary. SHUT UP! There is no shut up. There is no shut up.
    13. Re:whitepaper stats by schtum · · Score: 1

      Sure, it sounds good, but the article says they'll use wireless technology to update the image. How long before somebody haxx0rs into the network and you're staring at a giant goatse.cx picture on your way to work? Suddenly blinding lights don't sound so bad, huh?

      Come to think of it, why hasn't this happened with current digital billboards?

  8. Wallpaper? by orthogonal · · Score: 2, Interesting

    Can it be produced cheaply enough -- and with high enough resolution -- to replace wallpaper?

    Would it work as a large TV monitor? The frame rate is up to 70/sec, so the question, again, is resolution.

    1. Re:Wallpaper? by RollingThunder · · Score: 1

      The pixels are huge - 5mm x 5mm. It's only going to look decent from a distance.

    2. Re:Wallpaper? by Anonymous Coward · · Score: 0

      Yeah, who likes having a billboard up their faces?

    3. Re:Wallpaper? by stevenp · · Score: 3, Informative

      >> Would it work as a large TV monitor? The frame rate is up to 70/sec, so the question, again, is resolution.

      This link mentions resolutions in the range 120-150 dpi, but AFAIR one of the first EInk demo screens had about 300 dpi resolution (as a laser printer)

    4. Re:Wallpaper? by stevenp · · Score: 1

      The standrard CRT monitor has a DPI in the range of 72-96 dpi, so 150+ dpi is quite high quality

    5. Re:Wallpaper? by Anonymous Coward · · Score: 0

      Their real spec page says it can be refreshed currently at a massive 2 times a second.

      Hardly fast.

      I think their marketing people are in control on this web site. So don't believe anything.

    6. Re:Wallpaper? by Psyborgue · · Score: 2, Insightful

      Based on that DPI, at the size of a billboard, i don't know of any videocard in the world that could drive something like that. for example. create a document say: 5 * 15 feet (and that's being nice). Fill it up with random stuff. Print it off as an uncompressed postscript at 300 dpi. Examine file size... if you can.

    7. Re:Wallpaper? by Anonymous Coward · · Score: 0

      AFAIK E-Inks refresh rate was about 3 to 5 pages per second in april this year and thought it possible to improve that to about 30 to 50. I don't think think you can apply the E-Ink data to that of MagInk.

    8. Re:Wallpaper? by Jonas+the+Bold · · Score: 1

      Yes, but only 4096 colors. That's not a whole lot, only ~16 bit.

      --
      Everything seemed to be going so nice
      'till the end of all beings punched right through the ice
    9. Re:Wallpaper? by Anonymous Coward · · Score: 0

      12 bit, 2^12 = 2^2 * 2^10 = 4 * 1024 = 4096
      And for MagInks billboards that's plenty, I think.

  9. A question by Matrix2110 · · Score: 3, Interesting

    Question: Does anybody know a simple explanation of why they don't go with back lighting or even perhaps rejiggering the dyes and black lighting this?

    I guess I am a CRT snob, but I remember an IBM technology demo showing 400DPI. It was loosely based on LCD technology. It was backlit. Of course it did not have the refresh rate that this sign has.

    Also notice those page sized tiles in the prototype.

    Looks like this technology is heading our way fast.

    1. Re:A question by AlecC · · Score: 4, Insightful

      Same reason you don't have back lighting on a book: it is an absorbtive, not emissive, technology. The coloured elements seem to be opaque, so backlighting wouldn't work.

      There seems to be no reason why they couldn't scale the technology down to PC size. But I think they have targeted the big-ticket applications for their first market - not a stupid idea. If they can replace "million dollar" displays with "80,000 dollar" ones, there are some *big* shot term profits to make the money to fund the mass production line to manufacture cellphone displays at the millions/month level you need to get the costs down.

      --
      Consciousness is an illusion caused by an excess of self consciousness.
    2. Re:A question by Matrix2110 · · Score: 1

      Thank you, That answers one aspect of the technology involved. But what about overlaying this thin mask(?) over a computer monitor displaying white for instance?

      I know you can't quite do that just yet.

      I will even go further and ask have you ever held a flashlight up to a sheet of paper from behind?

      My Question still stands.

    3. Re:A question by Anonymous Coward · · Score: 1, Insightful

      Great idea - make a display that's cheap because it doesn't require lighting and then light it.

    4. Re:A question by AlecC · · Score: 4, Informative

      Yes, you can shine a flashlight through paper from behind. But the losses are horrendous - I woudl ahve though >95%. Consider how close you have to bring the flashlight to see the picture from behind, vs how far away you can take the same flashlight if you are shining from the front. You woudl be much better spending your energy shining a light from the front - and a floodlight is probably much cheaper than an equivalent area of computer backlight.

      Horses for courses - if you really want an emissive display, go for the current technologies of LCD or plama. This is something difffernt and, potentially, better. I took my laptop into the garden yesterday - and had great difficulty reading it because of sunlight. This would get easier to read with more light.

      Humans are creatures of light; emissive displays are creatures of dark. Putting the two together requires compromises: avoid directt light sources, fear reflections. Turn the light down and your screen becomes more readable but fine print documentation becomes less readable. Turn lhe light up and the screen washes out as the fine print comes into focus. With absorbtive displays, the two become visible together. And reduced power consumption has got to be good. This might make e-books worth having. Battery life greatly increased, because power only consumed when you move the page (system can completely power down between button pushes), readable in a bright light.

      Remember LED watches, as mocked in Hitchhikers Guide To The Galaxy? LCDs (non-lit) wiped those out almost overnight, because using power for a continuous, slowly changing display is ridiculous.

      Don't expect new displays to be identical to old - evaluate and exploit their differences. If you analyse them, both CRTs and LCDs are rotten displays - but they are the best we have got, so we use them everywhere. Sometime soon someone is going to come out with a good absorbtive display - maybe this one, maybe another - and that will spread like wildfire.

      --
      Consciousness is an illusion caused by an excess of self consciousness.
    5. Re:A question by maharg · · Score: 1

      Mod parent up !

      Of course, as AlecC has pointed out, you'd want to light the display from the front, not the rear. As it is going to look pretty much like a traditional paper-and-paste billboard, it can be lit in the conventional way. Daylight performance should be pretty good too.

      --

      $ strings FTP.EXE | grep Copyright
      @(#) Copyright (c) 1983 The Regents of the University of California.
  10. I need another distraction by odenshaw · · Score: 5, Funny

    Now, when I'm driving to work in the morning, a huge TV ad can distract me from driving, talking on my phone, reading the paper, shaving, eating, and putting my pants on.
    How am I supposed to get ready for work!?

    1. Re:I need another distraction by AllenChristopher · · Score: 3, Insightful
      They never once suggest actually animating an ad. The article constantly refers to "selling ads by the hour." There are good reasons for this.

      One is that a billboard ad is seen by people in passing. If you glance up from your car and take in a tenth of a second from an animated ad you may miss the whole point. A static ad at least has the brand logo on it at all times, which means it impinges on some part of a viewers mind.

      The second reason is that angling for animated ads would probably put Magink out of business. Anytime the car crash statistics rose even slightly the public would blame those annoying animated ads. Bylaws would have them out of the cities for good. Joe may tolerate tobacco that gradually kills him, he may tolerate a cell-phone he chooses to use that distracts him at a critical moment, but if a supermodel flashes twelve-foot breasts at him just before a car accident, you can damn well believe Joe will blame the ad in his post-accident fury.

    2. Re:I need another distraction by pommiekiwifruit · · Score: 0
      Take the bus.

      (Slashdot seconds are like british rail "minutes")... 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20...

    3. Re:I need another distraction by haa...jesus+christ · · Score: 2, Informative

      they actually run short, animated commercials outside the holand tunnel entrance (coming from the east side) in new york. luckily for the advertiser, there's usually enough traffic that a viewer can actually see the whole thing.

    4. Re:I need another distraction by rnturn · · Score: 1

      But perhaps the traffic would move along a little faster if drivers weren't slowing down to watch the animated ads. Just a thought.

      --
      CUR ALLOC 20195.....5804M
    5. Re:I need another distraction by haa...jesus+christ · · Score: 1

      no such luck there. holland tunnel traffic is a universal constant, except for hours between around 9:30pm and 1:00am on saturdays for some reason.

  11. Not just advertising by 3.5+stripes · · Score: 0, Funny

    70 fps is definitely good enough for large monitors or display screens, for non gaming purposes. Heck, you could even make a nice big tv out of it.

    --


    He tried to kill me with a forklift!
    1. Re:Not just advertising by supertsaar · · Score: 3, Informative

      Whitepaper mentions approx. 2 second refresh rate. That's a loooooong way from 70 fps. Sounds like some person in the marketing department had a little too much faith in their product.

      --
      The Bigger The Headache The Bigger the Pill
  12. defaceing? by Sideswiped · · Score: 4, Interesting

    I have a question. I haven't read into digital ink to any great extent,but I was wondering how easly these things coud be defaced? Do magnetic fields have any effect on these babies? If some sort of a electrical charge was dragged over the board how would this effect the image?

    1. Re:defaceing? by Cyno01 · · Score: 1

      Or just hack into it to show billboard sized porno or something.

      --
      "Sic Semper Tyrannosaurus Rex."
    2. Re:defaceing? by Generic+Guy · · Score: 4, Interesting

      Magnetic fields? I'd be more worried in what happens when teenagers spray paint these things, as they tend to do.

      Or thinking more specifically about my area (Detroit), how does this billboard handle a couple of handgun shells unloaded into it?

      --
      { - Generic Guy - }
    3. Re:defaceing? by jridley · · Score: 1

      Not magnetic fields. Electrostatic. The units I've seen use electrostatic fields. However, I don't think you could significantly affect them; the "paper" is inside a conductive cage (the front is a transparent conductor) so an outside field won't affect them. You'd have to hack into the controller.

    4. Re:defaceing? by InfoVore · · Score: 1

      I'd be more worried in what happens when teenagers spray paint these things, as they tend to do.

      Three words: Cheap Plastic Cover

      --
      "These laws they're passing won't even compile anymore, let alone execute." - anon
  13. It requires no power! Not good... by Lobsang · · Score: 3, Funny

    The display requires no power, only when changing images. Images are retained when the power is off.

    Does it mean that, when my boss comes into my room and I'm watching pr0n, just turning my laptop off in panic will leave a big pr0n screen still visible?

    Not good, not good...

    1. Re:It requires no power! Not good... by Anonymous Coward · · Score: 1, Funny

      When framestore synchronizers were relatively new, they used to freeze the output if there was no input, on the grounds that anything was better than black. One day the BBC were filming the Queen at some outdoor event, when the wind blew her dress up. It is, of course, treason to see the Queen's legs, so the directory shouted "Cut! Cut!". And the synchroniozer froze at at the most embarassing moment. After this, the synchronizer was programmed to cut to black if the input disappeared for more than a second or so.

  14. Appearance by gavinR · · Score: 1

    If these become ubiquitous, we can only hope the advertising people responsible for magink's clown-in-a-garbage-compactor website will not be allowed anywhere near them.

  15. Your Message Here, in a Flash by Anonymous Coward · · Score: 2, Informative

    Your Message Here, in a Flash
    By MICHEL MARRIOTT

    IN an industrial building on the Jersey City waterfront, workers busily printed supersize images for building facades and billboards intended to paper even the most casual viewer with brand awareness. Suspended near the rafters were full-color images of the youth tribes of Gap and giant emblems of National Basketball Association teams; on a far wall a portrait of a Seagram's vodka bottle hung two stories high.

    In another corner, near the executive offices of Nomad Worldwide - one of the world's biggest large-format printers of the images that adorn billboards and those vinyl advertisements that wrap around entire buildings - was a different kind of ad, one that Keyvan Ebrahimi, the company's general manager, said might well represent the future of his industry.

    "I think it's revolutionary," he said. "It certainly can replace billboards."

    Standing on four metal legs, under two banks of fluorescent lights, was what appeared to be a modest-size billboard, measuring about 9 feet wide by 4 feet in height. Across its face, which looks like paper under glass, was a full-color advertisement for a soft drink maker. A few moments later the ad disappeared and was digitally replaced with a different one, and then another, like a screensaver cycling through images on a laptop computer screen.

    But the surface of this billboard is not a liquid crystal diode screen - the energy-hungry display common to laptops and increasingly to cellphones, digital cameras, digital organizers and flat-screen computer monitors and television sets. Neither does this billboard share the light-emitting-diode technology that makes million-dollar-plus video screens light up the night in Times Square, Las Vegas and sports arenas around the world.

    What makes the electronic billboard in Jersey City possible (and those installed for trials in London, Tokyo, Toronto and Panama City, among other locations) is an innovation by a New York-based display technology company whose name, Magink, is a combination of the words magic and ink. Its approach to imaging departs from the way most text, graphics and images are electronically presented, including the way expensive plasma screens work, as well as cathode-ray tubes, the old workhorses still found in most television sets and desktop computer monitors.

    By creating a paste made of tiny helix-shaped particles that can be minutely manipulated with electric charges to reflect light in highly specific ways, Magink can produce surfaces that look like paper but behave like electronic screens, rendering high-resolution, full-color images without ink - or, as Magink executives like to refer to the process, with digital ink.

    Ran Poliakine, chief executive of Magink, said the idea was to create visually compelling ads that could be replaced frequently - perhaps hourly, based on consumer response - and could be controlled remotely, all with far less energy and at a far lower cost than a video billboard.

    Mr. Poliakine said Magink, which has research operations in England and Israel, was the first company to bring full-color digital ink displays to the marketplace. And soon, he said, its creation will begin competing more directly with traditional billboards in the $19 billion worldwide outdoor-advertising market. Nomad Worldwide, at its Jersey City plant, is among those evaluating the technology's potential.

    "The last revolution was computer printing, and we believe the next revolution is digital ink on billboards," Mr. Poliakine said, comparing his company's advances to the first digital printing of billboard images more than a decade ago. Now, he added, his three-year-old company is also studying ways to expand the application of its core technology to personal electronics, including cellular telephones, cameras, hand-held computers and general video displays for laptops and televisions.

    Magink prototype screens are capable of displaying video images at more than 70 frames a second, twice th

    1. Re:Your Message Here, in a Flash by Anonymous Coward · · Score: 0

      liquid crystal diode?
      wth? thought it was display.

  16. Their Web site says that the system... by JessLeah · · Score: 4, Funny

    ...runs Windows.

    Is this really the best choice for something that thousands (or tens of thousands) of people will see each day as they drive down the highway?

    At the PATH terminals in New Jersey, they have "PATHVision" displays. They run Windows. For a long time, virtually every day, pretty much half of the terminals were displaying an error dialog or worse. I also think I saw one of their ticket vending machines displaying a BSoD.

    I really wish that companies who come up with stuff this cool would not depend so heavily on Windows. Imagine driving down the highway and seeing a gigantic, 50-foot-wide Blue Screen of Death. If my experiences with the PATHVision monitors were an example of what is to come... well, it could happen!

    Here is what happens when airports depend upon Windows...

    1. Re:Their Web site says that the system... by tuba_dude · · Score: 2, Funny
      Imagine driving down the highway and seeing a gigantic, 50-foot-wide Blue Screen of Death.

      You know what, I'm sure I'd follow that billboard's lead and crash too. (Not quite directly of course, laughter vs. software failure and all that)

      --
      "The government of the United States is not, in any sense, founded on the Christian religion."
    2. Re:Their Web site says that the system... by AlecC · · Score: 1

      I've seen that in Las Vegas: a hugh plasma screen (perhaps 8 ft diagonal) displaying the BSOD on the outside of the MGM Grand.

      --
      Consciousness is an illusion caused by an excess of self consciousness.
    3. Re:Their Web site says that the system... by waspleg · · Score: 1

      a 50 foot BSoD... poor Godzilla.. he's always getting fucked with by everyone and now this

    4. Re:Their Web site says that the system... by darrylo · · Score: 1
      Here is what happens when airports depend upon Windows...
      Check out this animated movie. Warning: web page in French, but the movie needs no translation: click on "Watch the movie link" at the bottom.

      (You have to watch nearly the entire movie, to understand why I'm mentioning it. Sorry, can't explain any more, as that would spoil the joke. ;-)

    5. Re:Their Web site says that the system... by Anonymous Coward · · Score: 0

      The airport display is showing an application error. So what if Windows was the host OS? Odds are the app would have been much harder to write and even more prone to crashing on another OS. And it wasn't the "airport depending upon Windows"; it was merely a departure/arrival display.

    6. Re:Their Web site says that the system... by JessLeah · · Score: 1, Funny

      Yeah. It's really harder to write an app under Linux/Mac OS X/BSD/Solaris.

      To get started as a Unix developer:

      1: Buy Mac OS X ($129), Solaris/x86 ($20 to download directly from Sun), Solaris/SPARC (FREE to download directly from Sun), Linux (free) or Free/Net/OpenBSD (free).
      2: pico helloworld.c
      3: int main() { printf("Hello, world!\n"); return 1; }
      4: ctrl-x
      5: gcc helloworld.c
      6: ./a.out
      7: "Hello, world!"


      In Windows:

      1: Go to software store.
      2: Pay $299.99 for Windows XP Pro (http://www.cdw.com/shop/products/default.asp?EDC= 316251)
      3: Pay $99.45 for Visual C++ .NET Standard 2003 (http://www.cdw.com/shop/products/default.asp?EDC= 493294)
      4: Optionally, pay $1159.91 (!!!) for InstallShield Developer v8.0 (http://www.cdw.com/shop/products/default.asp?EDC= 423749) so you have an InstallShield like every other damned Windoze program.
      5: Install all that crap.
      6: Realize your system doesn't have teh powah it needs.
      7: Go out and spend $800-1200 on a new system.
      8: Reinstall everything, since the system came with WinXP Home, or Lycoris, or something else utterly unbearable.
      9: Try to figure out the highly intimidating Visual C++ interface. What button do you click to open the code editor?
      10: int main() { printf("Hello, world!\n"); return 1; }
      11: Now what button do I have to click to compile?
      12: I can't find it!
      13: OK, this might be it.
      14: It won't compile!
      15: Bang head on desk.
      16: Go to store, buy expensive book on Visual C++ from MIS Press or Microsoft Press. ($49.95 with useless CD)
      17: Go home, flip through book for half an hour before you understand how to make a "Hello, World".
      18: Try it.
      19: Watch Windows BSoD.
      20: Swear. Reboot Windows. Forget it ever crashed.
      21: Go on a newsgroup or SlashDot and bash teh Mac fagots lorl
      22: "Warez" the latest Windoze-only video game.
      23: Find that it runs at 5fps on your computer.
      24: Swear again.
      25: Buy a $3000 PC from AlienWare.
      26: Be able to play the latest games for six months, before the system requirements push past even your l33t p1mped-out PC.
      27: Swear again.
      28: Buy another $3000 PC from AlienWare.
      29: Laugh at the "mac and lunix luser fagots". They must be commies!
      30: Burn down spare bedroom from the heat generated by one of the AlienWare PCs.
      31: Laugh at Mac luserz some more.
      32: Have trouble paying your bills because of buying all this shit.
      33: Get evicted.
      34: Walk around on the streets with a sign reading "wIll kOde 4 food. nO mAc fAgots nEde aPplie."
      35: Go into a cybercafe, log into SlashDot, and write a few posts telling Linux and Mac OS users how much of a "fagot" they "r". And how "widnows" is so "souperior." And "never crashes". And "it iz cheapre."
      36: Watch your posts get moderated up by all the other MS defenders on SlashDot..............

  17. Specs by orthogonal · · Score: 2, Insightful
    From Magink's website:

    Key Features and Benefits

    Print quality image
    Combining 5mm pixel pitch, an RGB color model with 4096 colors, and a superior contrast ratio of 14:1


    5mm = .5cm. Rather large for TV, but it could make a decent if blocky wallpaper.

    The smallest frame size is 1m x 2m, so that would be 200 x 400 pixels, bigger than a Palm Pilot and bigger in pixel count but less square than a Zaurus.

    4096 colors is low compared to a modern PC.
  18. Before you try this at home... by godot73 · · Score: 1
    As their white paper(pdf) explains, typical pixel sizes are around 5mm.

    Which shatters my fantasy of using it as a beamer replacement at home :-)

  19. Response Time & Dot Pitch? by koniosis · · Score: 2, Insightful

    video images at more than 70 frames a second, twice the speed needed to produce smooth, cinematic motion

    Thats all very well but what are the response times like? Practically all LCDs have a 60fps refresh time, but with a respone of 30ms or more, fast moving images would look horrid, leaving lots of streaks. The article doesn't mention the dot-pitch specs of these digital ink screens either, I'd like to see what sort of resolution and at what size these things could produce. If it had a fast enough reponse you could play Quake III on a 70ft screen!!!

    --
    I spent ages trying to think of sig, but never did :(
    1. Re:Response Time & Dot Pitch? by koniosis · · Score: 1

      Combining 5mm pixel pitch, an RGB color model with 4096 colors, and a superior contrast ratio of 14:1

      orthogonal read my mind

      5mm dot pitch is HUGE! Not so hot.

      --
      I spent ages trying to think of sig, but never did :(
    2. Re:Response Time & Dot Pitch? by artg · · Score: 1

      The NYT article mentions 70Hz, but the technology white paper says:

      'Refresh rate : approximately 2 seconds'

      2 seconds is more like the response time I heard last time I looked at this sort of technology .. so have MagInk made some huge stride to get it to 70Hz or is this fiction ?

    3. Re:Response Time & Dot Pitch? by koniosis · · Score: 5, Informative

      response time is different from refresh, i'll explain. If you take a normal LCD they usually have a 60Hz refresh and say 25-30ms response. What this means is that the LCD can show 60 different frams every second. However, the response time measures how long it takes for the LCD to change frames, the longer the time the longer the last image that was on the LCD is displayed, so if you have a high response time (25ms is considered normal but not good) then you will get "streaking" effects, where the previous frames overlap with the new frames. This can cause a horrible image and is very noticeable when the frames are very different e.g. fast motion graphics (films, games). Newer LCDs report a 16ms response, which makes streaking almost invisible in most cases. So you see, this is why I wanted to know what the response of the ink is.

      Also you may be wondering about TVs and their response time, T.Vs and Monitors (CRT) don't have a response time (or more to the point its the same as the refresh) because on a CRT screen the previous frame is not remembered as the "pixels" on a CRT so to speak, need to be constatly energised to display anything, so the second that the cathode ray stops hitting the phosphor the image dissapears, thus no reponse time.

      --
      I spent ages trying to think of sig, but never did :(
    4. Re:Response Time & Dot Pitch? by lars_stefan_axelsson · · Score: 2, Informative
      T.Vs and Monitors (CRT) don't have a response time (or more to the point its the same as the refresh) because on a CRT screen the previous frame is not remembered as the "pixels" on a CRT so to speak, need to be constatly energised to display anything, so the second that the cathode ray stops hitting the phosphor the image dissapears, thus no reponse time.

      What I think you meant to say was that the response time of a CRT is much smaller than the response time of an LCD.

      The way a CRT works is that the electron beam hits the phosphorous (that doesn't actually contain any phosporous) which is excited and emits the desired component of light for some time after having been energized.

      So there's a definite response time, there has to be otherwise you'd see a very flickery screen, and it's actually shorter than the time to next refresh. If we had faster eyes we'd see it, and with suitable detectors you can actually recover the CRT image (pdf) from the diffuse reflection (TV glow), since the phosphoruous doesn't glow nearly long enough to smear the picture in the time domain. (Cool bit of research that).

      --
      Stefan Axelsson
    5. Re:Response Time & Dot Pitch? by danila · · Score: 1

      I haven't read the white paper, but if this technology is similar to other e-ink ones, then it's impossible to merge two frames. The pixels can only show one colour at a time and so when you switch to a new frame, the old one have to disappear. So I believe the response time must be a non-issue.

      --
      Future Wiki -- If you don't think about the future, you cannot have one.
    6. Re:Response Time & Dot Pitch? by koniosis · · Score: 1

      Thats what I meant, thanks :)

      --
      I spent ages trying to think of sig, but never did :(
    7. Re:Response Time & Dot Pitch? by koniosis · · Score: 1

      unless, instead of the pixels turning off and then back on, they make a transition to the next colour without turning off, this could produce the same effect as with an LCD (perhaps with more blur). Correct me if I've got this wrong but an LCD turns the pixel off and then back on doesn't it? Hence we get the rising and falling reponse times. I might be wrong about that.

      --
      I spent ages trying to think of sig, but never did :(
    8. Re:Response Time & Dot Pitch? by modecx · · Score: 1

      Have you ever turned a TV off in a very dark room, when your eyes are ajusted to the darkness (eg not watching the TV)?

      Try it sometime. The phosphors do continue to emit light, sometimes long after they have been energized. Of course, this is highly dependant on how much energy the cathode rays put out. TVs with low contrast probably won't have this effect to the extent that others do.

      Also, you can use a camera flash. Take the flash unit, and hold it 4-6 inches away from the tube. Close your eyes, so you aren't blinded, and flash it. The TV will continue to glow a fair amount of time after the flash, with more glow in the center, less on the edges.

      I wouldn't say that CRTs have no response time, but I'd agree that they have very very little response time (certianly not perceptible during normal use), particullarly when they are highly energized.

      --
      Constitutional rights may be respected, repealed, or modified; but they must never be ignored.
    9. Re:Response Time & Dot Pitch? by pipingguy · · Score: 1

      Also you may be wondering about TVs and their response time, T.Vs and Monitors (CRT) don't have a response time (or more to the point its the same as the refresh) because on a CRT screen the previous frame is not remembered as the "pixels" on a CRT so to speak, need to be constatly energised to display anything, so the second that the cathode ray stops hitting the phosphor the image dissapears, thus no reponse time.

      My understanding (admittedly limited) was that images broadcast over the television tend to change rapidly because attention-catching motion is everything, as opposed to a computer CRT image, which can remain static for a long time. Like when I stare at the blank HTML-Kit screen for hours trying to think of an original web page design, for example.

  20. Bah. by oGMo · · Score: 1

    I thought this was going to be something that was cool, like eink. Maybe there's more to this they don't talk about, but I've seen displays that look like this at the local theater.

    The ones I've seen look like real-life versions of vertical banner ads (coincidentally enough). Just a big LCD-ish display, whatever the actual technology. They're somewhat eyecatching in that they move, but... when it comes down to it, it's just an ad. Big deal.

    Of course, I can think of more interesting uses for the system, if you put them absolutely everywhere and integrated touchscreen capabilities. But animated advertisements in real life are just about as interesting as the sort you find on the web. And you can't filter them either.

    --

    Don't think of it as a flame---it's more like an argument that does 3d6 fire damage

  21. Future is coming :) by Pelops · · Score: 1


    I really think those kind of technologies are going to be replacing paper during the next 20 years. It is really a market to invest in.

    The advantages are pretty big compared to electronical displays and paper. It is "permanent" (eInk) like paper (read no battery to keep it displayed), and uses very little electricity to change actually the content of the paper. But in the same time, we can change the content very easily. So far the eBooks were bulky, and inefficient. The new eBooks would be terribly efficient compared to those one.

    In the end, you have a nice book that can contain lot of books. It is really great. I will finally have those CS books on paper instead of my monitor.

    1. Re:Future is coming :) by Viol8 · · Score: 1

      Thats what they've said about every display technology thats been invented in the last 100 years. What pundits and people such as yourself
      ignore is human nature. Yes it could be done but most people (myself included) *like* having a stack of books they can browse through. It may well go some way towards
      replacing disposable printed media such as the daily paper or magazines , but books? No , don't think so.

    2. Re:Future is coming :) by Pelops · · Score: 1


      You could be right, and i am actually convinced that you are right to some extent.

      I am a fan of books, i have a huge library, where i store all my books. I have no intention to change throw it away, or convert it later with some eInk. But, i will definitely have an eBook for things that is nice to read but absolutely worthless to keep. Newspaper, magazine, you are right. I think there will be books too; i can all too well imagine seeing all those Startrek books, put-your-favorite-series book produced on eBooks. Like a lot of books, they are a waste of paper, good that we can actually get rid of the paper. (sorry :p ).

      Like i said before, i don't like electronical documentations, and i can see how having a eBook could replace some electronical documentation in a much more efficient way. I agree that browsing a book would be more difficult, but again, we are all accustomed to some action. Think about the previous generations struggling with computers, VCR, and so on. It is really a matter of habits. There is always inertia on every and each new technological advance.

      Then you can always consider to whom it is going to be available. The first eBook reader won't come cheap (check the current price) and not everybody are going to be able to buy it. Same thing for poor country. It is a more traditional dilemna about who can offer the technology.

      So you are right, it is not going to be adopted right away. No it won't replace completely a book (well i can see very well somehow the analogy between hard cover, and the rest), but will it die without being followed ? i don't think so. I may be over optimistic :) , but i hope not, as the advantages can be big.

  22. Ok - where's /.??? by The+Ancients · · Score: 1, Funny

    I searched all the comments above, and couldn't find the obligatory post about por...oops pr0n. This can't be /. - where the HELL am I?

    1. Re:Ok - where's /.??? by mabinogi · · Score: 1
      --
      Advanced users are users too!
  23. Thank you captain obvious! by 3.5+stripes · · Score: 1

    Magink, is a combination of the words magic and ink.

    HOLY SHIT, I would have never made that connection, it's completely counter-intuitive, and definitely not something that jumps right out at you.

    --


    He tried to kill me with a forklift!
  24. Re:Signs signs everywhere the signs by Anonymous Coward · · Score: 0

    It's pretty clear that FMEB was manipulated into not using the epithet on their album because in concert the word flows freely.

    And it was 1970, but you probably weren't born yet, so you get cut a little slack.

  25. Re:Signs signs everywhere the signs by B3ryllium · · Score: 1

    *shrug* All I have are recordings. I never go to concerts, not then, not now. I stand by my statement. :)

  26. I did too by The+Ancients · · Score: 0

    It's my eye sight you see, it's failing for, err, ahh, some reason....

    1. Re:I did too by b4k4 · · Score: 0

      Too much late-night pr0n surfing, by chance?

  27. Re:revolutionary? not yet. by Ckwop · · Score: 1

    They're trying to use fuel cells to get more life out of laptops :P

    I don't think you can recharge a fuel cell though.. which sucks

  28. I can't wait... by damnthetide · · Score: 1

    Until *these* are hacked! Large display, high-profile markets, 70fps... going to be a fun commute that day! -S

  29. I can just see it all now by TyrranzzX · · Score: 2, Funny

    A family in their minivan riding down the road, all of a sudden a billboard flashing red and yellow advertising viagra pops out of nowhere distracting hundreds of drivers causing a car accidents all over.

    Seriously. Good intention, bad idea. At least it'll give hacker groups the ability to show their views to the world.

    1. Re:I can just see it all now by Adm1n · · Score: 1

      1. Well It Runs windows and as such requires no hackers. 2. Every time the PC tech tests connectivity with his fav pr0n site the pop-ups would kill hundreds and offend millions. I wonder if that's libel? or Gross-neglagence?

    2. Re:I can just see it all now by floydigus · · Score: 1

      At least it'll give hacker groups the ability to show their views to the world.
      This isn't the first computer controlled advertising display. E.g. McD's and Coke ads in Piccadilly Circus, London.

      --

      All things in moderation; including moderation

  30. Expect this to appear in living rooms soon by heironymouscoward · · Score: 4, Insightful

    Let's try scaling this technology up the curve a little:

    - 10-bit color (4096 colors) will become 16-bit and then 24-bit.
    - 5mm pixels will become 1mm and then 1/10thmm
    - the borders between the pages appear 1 pixel wide, and will thus vanish
    - cost of $8,000 will drop to $2,500, then $500.

    Yes, looks good!

    --
    Ceci n'est pas une signature
    1. Re:Expect this to appear in living rooms soon by Ziviyr · · Score: 3, Informative

      10-bit color (4096 colors)

      10 bit equals 1024 colors
      12 bit equals 4096 colors

      --

      Someone set us up the bomb, so shine we are!
    2. Re:Expect this to appear in living rooms soon by Anonymous Coward · · Score: 1, Insightful

      so lets see. my car has 4 doors, so soon there should be ones with 8 then 16. It's got 4 wheels, so soon there should be 16 of those as well. and it cost me like $15k, so in a few months these car things should cost about $200.
      cool! mabe the same thing will happen with chix0rz and the number of fatbags attached to their anterior!

    3. Re:Expect this to appear in living rooms soon by Anonymous Coward · · Score: 0

      yes... for sufficiently large values of "soon."

    4. Re:Expect this to appear in living rooms soon by pmz · · Score: 1

      My big endian will eat your little endian!

      If your big endian has a mouth and teeth, perhaps you could find a career in live-action versions of Japanese cartoons?

  31. Globals like on "Earth Final Conflict" by gavinjolly · · Score: 2, Interesting

    A PDA that you can scroll the screen out to a decent size and when finished scroll it up and back into your pocket.

    Thank you Lord for SciFi leading the way in Development of technology

    • Needleless injections from Startrek
    • Personal Communicators from Startrek
    • Smokey Screens for projecting images from Seaquest DSV
    • Flexible screens from Earth Final Conflict
    I am a part time Sci-fi fan, you full time addicts must have some more examples Dont try to think outside the square - Instead realize there are no limits
    --

    The weathers here - Wish you were beautiful

    1. Re:Globals like on "Earth Final Conflict" by Have+Blue · · Score: 1

      A number of posts here are already hoping for using this as animated wallpaper, another idea sci-fi's had for some time.

  32. I thought the porn industry was leading the way. by cra · · Score: 1

    After all, they tend to start using new technology pretty fast.

    --
    This message has been ROT-13 encrypted twice for higher security.
  33. Great, that means the cartel by pommiekiwifruit · · Score: 1
    of three or four global corporations that represents 95% of all books published will get upset about electronic piracy like the MPAA and RIAA.

    Wait a minute, what do you mean there's no cartel? You mean people can self-publish and get retail exposure (taking up a full display desk even) in actual shops? Call yourself an industry? Pah!

    1. Re:Great, that means the cartel by Pelops · · Score: 1


      What you are saying is true, and yet you seem to forget something. Those corporations are already complaining about Internet for high profiles book sales. Harry Potter was found on the Internet shortly after it was released. The case with Adobe eBook software is proof that the editors have already that in mind.

      Yes, you can self publish. Getting retail exposure is something else. But again i don't see what this has to do with the technology itself. Whether you are considering paper, or eBook, you won't get through the big corporations. The only thing of concern is DRM, but again, look at what's happening on "non digital" (read CDs, DVDs as opposed to MP3, .TXT) where you can buy DVDs that self-destruct. They are also porting the DRM to that kind of support. I can see that very easily ported to books. I think it might be even easier for books.

      Again, sources for abuse are everywhere. We have to be vigilant about what we buy, lobby through our money, and possibly other way.

      Remember, technology is neutral. It is what you do with the technology that can be bad.

    2. Re:Great, that means the cartel by pommiekiwifruit · · Score: 1
      What I meant (through sarcasm) was that the book industry has a far healthier diversity than the movie/music industries. Of course vigilence is still necessary.

      For example Addison Wesley is owned by Pearson (PSON) which is publicly listed, i.e. not owned by SonyErricson/MicrosoftNBC/FoxSunTimes/AOLTimeWarne r/Bertlesman/ParisSewageCompanyConnexUniversal.

      Unless the Capitol group (11%) has anything to do with EMICapitol :-)

      More worrying are the current attempts to strengthen a cartel in food, so that five or six companies will control all the (genetically modified) seeds that farmers are allowed to plant, and hence the food the world is allowed to eat. The USA is pushing the EU in particular to try and force it to eat GM foods like they do, and centralise control of the food supply to a few private companies.

  34. Speaking of neon. . . by ahfoo · · Score: 3, Interesting

    How about using a display like this with flourescent particles and then surrounding it in heavy UV argon/mercury tubes.
    I'm just thinking that if it's so much like paper, then that's one of the ways paper billboards are enhanced for better nighttime viewing.
    Cartoon images could potentially be quite intense. Think of, for instance, the Simpsons done this way.
    But as cool as this is, I still think that in the long-term we're going to see effiecient, mass produced, high powered lasers dominate the outdoor display market and perhaps other display markets as well. But since high powered lasers are still a very long way from cheap at this point, this is a cool near-term solution.

    1. Re:Speaking of neon. . . by Quixadhal · · Score: 1
      But as cool as this is, I still think that in the long-term we're going to see effiecient, mass produced, high powered lasers dominate the outdoor display market and perhaps other display markets as well. But since high powered lasers are still a very long way from cheap at this point, this is a cool near-term solution.
      Yep, and you can bet there will be advertising on the moon during our lifetime. Imagine our fearless leader's face up there for state of the union addresses.... I, for one, welcome our new marketing overlords!
  35. Re:revolutionary? not yet. by kevin+lyda · · Score: 1

    saving power can be complemented by better batteries. if i double my battery life *and* cut power usage by a factor of ten, then i get a 20x boost in battery life. if what i described coupled with fuel cells would give me even more than 24 hours, hey, neat!

    and i think fuel cells can be recharged.

    --
    US Citizen living abroad? Register to vote!
  36. Distraction... by mikeselectricstuff · · Score: 2, Interesting

    How long before they get sued by someone who crashes their car after being distracted by a moving image one a billboard....

    1. Re:Distraction... by SirDaShadow · · Score: 1

      You haven't been in Las Vegas, have you?

  37. Screw Billboards by Lord_Dweomer · · Score: 4, Interesting
    What I want is to cover all the walls of my crappy little dorm room with it. How cool would it be to transform your room into a beach. Even cooler would be that it could be animated! I could sit back and watch the waves crash on the shore. Or, if for some reason a female were to come over, I could transform my room into the ultimate bachelor pad simply by changing the display program.

    If this were advanced sufficiently, I could then even play bf1942 on this once I realized said female was imaginary and never came over in the first place.

    --
    Buy Steampunk Clothing Online!
    1. Re:Screw Billboards by Anonymous Coward · · Score: 3, Funny

      Or, if for some reason a female were to come over,

      Even technology has its limits.

    2. Re:Screw Billboards by Carrion+Creeper · · Score: 2, Funny

      Wait, I'm confused...

      So was the female in your room imaginary, or was the fact that she was "coming" in your room imaginary?

      I hate to say this, but maybe you could stand to surf maybe just a little pr0n on your wall-screens. As an educational tool. Just remember to erase it or the presence of the female will also be imaginary.


      The sexing of toads is expressly prohibited within the bounds of this post.

    3. Re:Screw Billboards by buck_wild · · Score: 1

      I believe this was one of the stories in Ray Bradbury's Faranheit 451 book. Quite good reading, in my opinion.

      --
      If all you have is a hammer, everything looks like a nail.
  38. Ah, now I understand... by supertsaar · · Score: 5, Funny
    From the f. article
    "...an innovation by a New York-based display technology company whose name, Magink, is a combination of the words magic and ink..."
    Pfew. Glad they explained that, I'd never-ever would have guessed that.
    --
    The Bigger The Headache The Bigger the Pill
    1. Re:Ah, now I understand... by pipingguy · · Score: 1

      Pfew. Glad they explained that, I'd never-ever would have guessed that.

      True. It could have been a Slashdot typing error, but the "c" and the "nk" keys are too far from each other.

  39. Re:a pop-up that kills by Technician · · Score: 3, Funny

    Ever heard of a silo? ;-)

    --
    The truth shall set you free!
  40. What did you think... by MosesJones · · Score: 0, Flamebait


    The Iraq war was, if not military advertising for the Bush re-election campaign ?

    --
    An Eye for an Eye will make the whole world blind - Gandhi
  41. Re:revolutionary? not yet. by Anonymous Coward · · Score: 0

    Flash disks are never going to be usable or affordable. Some solid-state memory type may come along, but when you can only write each bit a few thousand times, your disk is pretty much useless to run a modern OS off.

  42. 70 frames a second?! by Anonymous Coward · · Score: 0

    So...when Doom 3 comes out will gamerz be hacking into them to play it on the l3373s7 of screenz?

  43. Superior Contrast ratio? by Serious+Simon · · Score: 1

    14:1 is superior to what??? Common CRT, LCD, plasma screens and projectors have contrast ratios of hundreds or even thousands to one.

    1. Re:Superior Contrast ratio? by imsabbel · · Score: 1

      a printed sign illuminated by halogen floodlights would have around 3-4:1 at night

      --
      HI O WISE PRINCE. WHT TOOK U SO DAM LONG?
  44. Ah, perfect for my car by Tenebrious1 · · Score: 5, Funny

    Some days my car should be red. Some days blue. Some days a nice mauve. Then polka dots that change colors. How about flames that really flicker? Can't imagine flames on my wagon, but why not? Checkerboard? Heck, you can actually play checkers! Or chess. Or Othello. Backgammon. Hah, you can even play tetris. I can have my phone number flash on the side when I pass a cute girl (oh wait, I drive a wagon). I can have messages flash on the back telling that moron driving 30 in a 50 what I think of them. There's a world of possibilities here!

    --
    -- If god wanted me to have a sig, he'd have given me a sense of humor.
    1. Re:Ah, perfect for my car by buttahead · · Score: 3, Funny

      just a little nit-pik here:

      I can have messages flash on the back telling that moron driving 30 in a 50 what I think of them

      if he is going slow, and is behind you... you might want to display "sorry, I'm driving 30 in a 50 zone... I'm a moron, please pass me".

    2. Re:Ah, perfect for my car by anethema · · Score: 1

      Planning on robbing any banks? ;)

      --


      It's easier to fight for one's principles than to live up to them.
    3. Re:Ah, perfect for my car by kavau · · Score: 2, Funny
      I can have messages flash on the back telling that moron driving 30 in a 50 what I think of them.

      Did you ever consider that the only reason this "moron" is driving so slow is that you are in his way?

    4. Re:Ah, perfect for my car by Tenebrious1 · · Score: 1

      heh heh... guess i forgot to write 'after i've finally passed them..."

      --
      -- If god wanted me to have a sig, he'd have given me a sense of humor.
  45. journalists... by lfourrier · · Score: 1

    But the surface of this billboard is not a liquid crystal diode screen...

    Of course, it seems serious when one explain acronyms like LCD. But mixing display and diode, even if errors does happen, is not good presage for the quality of the research in the article. Smell like corporate announcement camouflaged as news.

    a New York-based display technology company whose name, Magink, is a combination of the words magic and ink

    What is the level of the NYT reader? Even me, not native english speaker, had comprehended the play on words. Smell badder by the minute.

    Magink prototype screens are capable of displaying video images at more than 70 frames a second, twice the speed needed to produce smooth, cinematic motion.

    If movies can go at 24 pps, 70 is quite 3 time what is needed, not 2. Is this really the technology section?

    1. Re:journalists... by praksys · · Score: 1

      The NYT isn't what it used to be. Which is good because they used to screw up much bigger stories than this one.

  46. MLM and Billboards by SgtChaireBourne · · Score: 1
    Even if it works for the other 23.5 hours in the day, a billboard isn't worth much if it displays a defaced image or BSOD during part of rush hour. I often see bus schedule kiosks down for the count with a Windows error, and occasionally even air line arrival/depature dispalys. Such public failures reflects very poorly on the company choosing such a poor solution. Especially the airlines, it makes me wonder if their safety or maintenance is also falling victim to trends in MLM schemes.

    MS-Windows is unsuitable unless the advertising contracts have clauses about defacement, BSOD, MSTDs and other causes of down time. QNX, BSD, Linux and other systems are much more suitable for embedded systems being smaller, more secure and capable of providing the uptime required to fulfill a normal advertising contract.

    More likely MS-Windows was mentioned because it's a MLM scheme that's wrapping up and the top piers are making one last push before it goes under.

    --
    Beta is broken and the link to classic doesn't work. Stop wasting our time or there won't be anybody left here.
    1. Re:MLM and Billboards by Anonymous Coward · · Score: 0

      All three of your claims about Linux Vs Windows are false. The only place they are "true" is here on /. In some cases even reversed.

      You should try to get out more and widen your education a bit.

      But why the hell am I wasting my breath :(

  47. First Post on the board! by Xconnect · · Score: 0

    I wonder what a /. FP would look like on that thing?

    --
    --- root@127.0.0.1
  48. Re:HOLOGRAMS by Amonynous+Coward · · Score: 0

    So you'll have a holodek. Really good for XXX.

  49. In other words: by ivan256 · · Score: 2, Insightful

    In other words, they failed to get the resolution high enough for use in displays and standard digital paper, and now they only thing it's good for is billboards. Cool, but not nearly as cool as what all the digital ink companies promised we'd have by now.

    1. Re:In other words: by Anonymous Coward · · Score: 0

      Or they're starting with easy things, rather than going out of business trying to create your wet dream.

      Get over it.

  50. That's ok... by 3.5+stripes · · Score: 1

    The TV will just show stuff like grass growing :)

    --


    He tried to kill me with a forklift!
  51. Research by Anonymous Coward · · Score: 1, Funny

    According to research at an English university, advertising billboards are large and difficult to ignore.

  52. Re:revolutionary? not yet. by JohnPM · · Score: 0, Offtopic

    essentially, i'd like a laptop that could do 24 hours w/o ac power.

    I agree. The bulky transformer boxes on the power cable that convert from ac to dc are a pain and add a lot of weight to your bag. :)

    --
    Karma police, I've given all I can, it's not enough, I've given all I can, but we're still on the payroll.
  53. yes by Anonymous Coward · · Score: 0

    I read an article about this a few weeks ago (can't be bothered googling) but basically someone has scaled it down to ebook size but its only b&w at the moment. Good enough for me, how many novels have you read in colour? Apparently the contrast is as good as paper. One of these beasties and a P2P app and the nappster of books is here!

  54. Remember Minority Report ? by Anonymous Coward · · Score: 0

    In no time we'll see this used in packaging. With a refresh rate of 70 Hz, this digital ink can be combined with flat batteries (thin sandwich of metals and electrolites) and embedded tiny controllers: Annoying animated package anyone ?

    And of course it'll be used as display on laptop computers...

    1. Re:Remember Minority Report ? by AlecC · · Score: 1

      Actually, one or two ideas might come out of this.

      If you don't need to change very often, use light-power: a tiny solar cel trickle charging won't cost much.

      Packaging which goes black at use-by date.

      Medical packaging which points an arrow at the pills you should be taking now, for the elderly and absent-minded.

      Self-discounting packages: price drops if not sold in time. Barcodes and sticker change at the same time.

      Packaging that says STOLEN if the RFID detects you taking it out of the shop without paying for it. (Whoop! Whoop! Privacy Alert).

      --
      Consciousness is an illusion caused by an excess of self consciousness.
    2. Re:Remember Minority Report ? by dedalus2000 · · Score: 1

      Even better for those really dishonest retail chains packageing that changes it's use-by date when it's about to expire.

      --
      My keyboads not woking popely.
  55. Re:revolutionary? not yet. by sniser2 · · Score: 1, Funny

    Actually, it won't be revolutionary until it involves putting marketing people up against a wall... :>

  56. Re:Signs signs everywhere the signs by Anonymous Coward · · Score: 0

    1970 was actually in the 1960s. They ran from 1961-01-01 to 1970-12-31. Why? Because there was no year zero {otherwise, Pol Pot would have won}.

  57. Public Pron! by Rutje · · Score: 1, Interesting

    If a billboard is digital, it's hackable. If it's hackable, we'll restyle it with pron! The world is getting better and better...

    --

    I want my karma, and I want it now!
  58. Dangerous? by the+uNF+cola · · Score: 3, Insightful

    This can be a little dangerous, if placed near to highways.

    If you live in NYC, and have driven down the west side high way, there's a billboard, a tv billboard, which you see when you drive south around 23rd street in Manhattan. Am I the only one who gets a little distracted by these things? Anytime I pass by, I have to make a concerted effort NOT to have my eyes flit back and forth.

    What about the ones in Times Square you may ask? They are MUCH MUCH higher up, out of line of sight for drivers. This one is about 3 stories high at about a few hundred feet away from the road. Ideal for drivers watching.

    --

    --
    "I'm not bright. Big words confuse me. But Wanda loves me and that should be enough for you." - Cosmo

    1. Re:Dangerous? by Dstrct0 · · Score: 1

      We've got a couple of those signs in my town too. They drive me nuts. One of them is at the middle of an intersection rumoured to have the current North American record for most traffic lights at one intersection, and the other is right as you pull into town, straight off the highway.

      The distraction factor is pretty bad, but even that isn't as bad as having your night vision totally obliterated when the thing switches to one of the many very, very bright ads just as you get reasonably close to it.

      My original plan was to either hook a game system up to it, or loop some porn on it, but I believe I've come up with a low-tech, yet effective solution:

      Black paint and a big paint roller :)

      --
      Build boards not bombs
    2. Re:Dangerous? by Anonymous Coward · · Score: 0
      Am I the only one who gets a little distracted by these things?

      No. We higher primates learn to tune them out. :-) Hey, I tease.

    3. Re:Dangerous? by sirdude · · Score: 1

      This looks a touch more dangerous :) :

      http://www.theday.com/eng/web/newstand/re.aspx?r eI Dx=43C85F27-CC0B-43E0-9C96-F6C36A6219CE

      (free reg required)

  59. Lower Tech Changing Billboards by ajs318 · · Score: 2, Interesting

    In this country, we have a few billboards which consist of a row of triangular prisms, disposed vertically, parallel to one another, and able to revolve on spindles. At one end of each spindle is a cog wheel, and a chain connects them all to a motor. As the motor turns, all the prisms revolve together. A limit switch is used to detect when the flat sides line up together. This whole assembly is mounted in a shallow box. Three posters are cut up and slices of each affixed around the prisms in such a way that at each of the limit stops, a complete poster is visible. A cyclic timer relay closes briefly to start the motor every few seconds; the limit switch keeps it running until it hits a stop position.

    I believe this kind of sign is not allowed near busy road junctions.

    --
    Je fume. Tu fumes. Nous fûmes!
  60. Re:Signs signs everywhere the signs by SMOC · · Score: 0

    otherwise, Pol Pot would have won

    Your ideas intrigue me. Please subscribe me to your newsletter.

    Seriously, what do you mean?

    --
    All errors in this comment are mine. Corrections are considered a derivative work, and punishable under copyright law.
  61. The future is not set ... by Chran · · Score: 3, Insightful

    Shades of Minority Report...

    But imagine the possibilities.
    A series of sci-fi books by Stephen Baxter (The Manifold Sequence) describe technology like this.

    They use flat, flexible view screens that can be used anywhere.

    This is very exciting.

    But of course it will be used for advertising...

    1. Re:The future is not set ... by InfoVore · · Score: 1

      For a earlier story which featured e-ink type electronic paper and books see Ben Bova's novel Cyberbooks (Tor Books, 1989).

      It is particularly good for its insights into the publishing industry.

      --
      "These laws they're passing won't even compile anymore, let alone execute." - anon
  62. hmmm... passive illumination, 70fps... by nounderscores · · Score: 1

    Has anybody thought of active camoflague yet?

    It would work great on the polygonal slab-sides of an M1-Abrahams tank...

    Just think... you look down the street and think that the pepsi-cola vending machine looked a little distorted, but it could just be the dust and heat... and then a voice crackles over your radio "Hammer 34... in position..."

    which is when you notice that there are a set of treads incongrously sitting under the pepsi cola mahine and most of a bus stop.

    On the other hand if tanks could hide in the city as well as a human covered in tree branches and dirt can hide in the jungle somebody had better come up with a foolproof IFF system or we're in for a LOT of friendly fire incidents.

  63. Ads based on what you are listening to by G4from128k · · Score: 3, Interesting

    The Sept 12 dead tree edition of the Wall Street Journal had an interesting article on companies that deploy billboards that change throughout the day -- one intended application for these digital ink billboards.

    The most interesting variant uses a roadside scanner that detects which radio stations are tuned in on the various cars going by the sign. The system then aggregates the data on who is listening to what and decides what ad message to put up. If most people are listening to the game, maybe an ad for the local sports bar will appear. If a cluster of classical music listeners drives past, then an ad for season tickets to the opera might briefly appear.

    There's no word on whether the system can tell which MP3 file you are listening to. Yet.

    --
    Two wrongs don't make a right, but three lefts do.
    1. Re:Ads based on what you are listening to by JUSTONEMORELATTE · · Score: 1
      The Sept 12 dead tree edition of the Wall Street Journal had an interesting article on companies that deploy billboards that change throughout the day -- one intended application for these digital ink billboards.

      The most interesting variant uses a roadside scanner that detects which radio stations are tuned in on the various cars going by the sign.
      snip

      Are you sure that this wasn't the April 1 edition?

      --
    2. Re:Ads based on what you are listening to by ahoehn · · Score: 2, Interesting

      Without making a joke about our new targeted advertising overlords; I really don't have a problem with targeted advertising. Sure, I don't enjoy my every movement being tracked on the interweb; but if I'm going to be subjected to advertising I'd rather it be for things I care about.

      --
      Mod my comments down. It'll be fun.
    3. Re:Ads based on what you are listening to by topham · · Score: 1

      No, take a look through the archies, the story on determining the radio station your tuned to is real.

      It is used somewhere (IIRC) to collect radio listening statistics beside the highway...

  64. The material? by computerlady · · Score: 2, Interesting

    I'm curious about the "tiny helix-shaped particles." What the heck are they?

    --
    computerlady - a brand new Slash-daughter - alone, but no longer invisible, in the /. world
    1. Re:The material? by buzy+buzy · · Score: 3, Informative

      It is made from two pannels with particals between them.

      This is essentially the paper.

      The particals are coloured Red/Green/Blue on one side and Black on the other.

      A static charge can cause a partical to rotate in it's position between the layers and show for instance either red or black.

      Now just think of these as pixels and you get the idea.

      --
      If you get modded down for a first post... What do you get for a last post?
  65. John Anderton! - I have a new cola for you! by spineboy · · Score: 2, Interesting

    The obligatory Minority Report reference here for future advertising.
    Now with RFID technology, adds can be specifically directed at individuals. Brrrr.

    --
    ..........FULL STOP.
  66. May change the adverts we see in the future by buzy+buzy · · Score: 2, Insightful

    I remember seeing this technology well over a year ago (maybe 2 or 3) where they were using this "smart paper" for electronic price tags in stores. As prices changed (e.g. for a sale) the store computer would simply send a signal to the paper to change the content.

    This was only available in black and white (well black and light grey anyway) but they were discussing how to do colour back then. This is mealy an extension of that technology.

    This will be interesting for making redundant traditional billboards as they it will reduce the costs involved in bill posting (at the expense of jobs (I imaging) but that's technology) and obsolete billboards which display multiple adverts (usually by having a motorised system of rotating panels). Never the less I can't see it replacing certain screens in Time Square and London's Piccadilly as motion video still packs a greater advertising punch.

    Now the only question is that when the ASA (Advertising Standards Authority) complains that an adverts content is too raunchy and should be removed (e.g. those wonderbra adds that allegedly caused car crashes through driver distraction), can be removed as soon as the decision is taken which will either cause a reduction or a dramatic increase in shock advertising).

    Oh well time will tell.

    Just my 0.02

    --
    If you get modded down for a first post... What do you get for a last post?
  67. Re:Another regulatory opportunity... by kin_korn_karn · · Score: 0, Offtopic

    It's also another opportunity for you Republicans to sell out your country to crooked businessmen, don't forget.

  68. Blackfriars station, London by Anonymous Coward · · Score: 0

    Hi,

    A selection of electronic paper advertising boards have been in use in Blackfrias station, London for several years now.
    They do not look like LCD screen, they look like paper and they have a viewing angle to match.

  69. Articles on the technology by G4from128k · · Score: 3, Informative

    See Don't Touch that Radio Button, You're on Billboard Detection for a freely accessible version of this story. It sounds like the system can detect leakage from car radio antennas, although some people are skeptical of its accuracy.

    --
    Two wrongs don't make a right, but three lefts do.
    1. Re:Articles on the technology by anubi · · Score: 1
      Ok.. this is how that works...

      Inside every commercial radio of the superheterodyne design ( of which its been years since I have seen one NOT of this design ), there is a local oscillator which runs in the case of AM 455 KHz above the frequency you are tuning to and in the case of FM, 10.7 MHz above the frequency you are tuned to. The reason for doing this is its very easy to construct narrowband tuned amplifiers which work at only one frequency - say 455 KHz, or 10.7 MHz. These are called IF (Intermediate Frequency ) amplifiers. When you have your local oscillator tuned to the correct frequency offset, the station you want to listen to is the only one that will "mix" into your narrowband IF which gets amplified and subsequently converted to audio.

      The billboard detectors work by simply looking at the spectrum of signals emitted by the local oscillators of the car's radios as they pass by. The emitted frequency is always 455Khz (AM) or 10.7MHz (FM) away from the frequency they are listening to. It would be very difficult ( but not impossible ) to tell which car was listening to what, but quite easy to get an aggregate idea of listening patterns.

      TV is the same way... the IF is 45 MHz away from the station you are tuned to. Or if you just simply want to know of the existence of an operating TV receiver, just tune to its color oscillator frequency of 3.58MHz or its horizontal frequency of 15.746KHz. It'll show up in all its glory on darned near any spectrum analyzer.

      All these interlocking frequencies is the reason we have all these concerns on EMI compatibility. You may be surprised at the plethora of signals an ordinary PC generates!

      --
      "Prove all things; hold fast that which is good." [KJV: I Thessalonians 5:21]

  70. It's always about the military by Theresa+Bean · · Score: 1

    Read a history book, you'll see that pretty much every major technological or engineering feat ever achieved can be traced back to military purposes.

    --




    There are 10 kinds of people: those who understand binary, and those who don't.
  71. Re:revolutionary? not yet. by Dashing+Leech · · Score: 1
    I don't think you can recharge a fuel cell though.. which sucks

    Actually, that's essentially what makes a fuel cell different from a battery. You just keep supplying fuel to the fuel cell and it keeps producing electricity. So, no, you can "recharge" them as in rechargeable batteries. You "re-fuel" them like you do with your car. The most likely way that will happen for consumer electronics is buying hydrogen cartridges. Whether or not that is cheaper than the electricity you use to recharge batteries now or not will be a matter of economics that aren't yet completely worked out.

  72. Active Camo? by Anonymous Coward · · Score: 0

    Im not sure if this stuff is flexible? That seems to be an issue nobody addressed, but if it is this seems like technology the military could use to create active camouflage. Just take a pic of the view opposite the direction the vehicle is traveling and display it on the front and vice versa. Umm... If someone like me is thinking of this they already have it.

    1. Re:Active Camo? by Canuckanuck · · Score: 2, Funny

      "That seems to be an issue nobody addressed, but if it is this seems like technology the military could use to create active camouflage. Just take a pic of the view opposite the direction the vehicle is traveling and display it on the front and vice versa."


      Hello Cloaking Device! Now if only they'd invent transporters...
  73. All you motherfuckers are gonna pay by Anonymous Coward · · Score: 0

    You are the ones who are the ball-lickers. We're gonna fuck your mothers while you watch and cry like little bitches. Once we get to Hollywood and find those Miramax fucks who are making that movie, we're gonna make 'em eat our shit, then shit out our shit, then eat their shit which is made up of our shit that we made 'em eat. Then you're all fucking next.

    Love,

    Jay and Silent Bob

  74. Spell it out for me... by tomzyk · · Score: 0
    What makes the electronic billboard in Jersey City possible (and those installed for trials in London, Tokyo, Toronto and Panama City, among other locations) is an innovation by a New York-based display technology company whose name, Magink, is a combination of the words magic and ink.
    Jeepers! How neato! Did their sales department share that with you, or did ya figure that one out all on your own?
    --
    Karma: NaN
  75. if one of those things appears near me... by Psyborgue · · Score: 2, Funny

    it will dissappear very quickly, and wind up hung on my bedroom wall.. hee hee.. anybody have a flatbed truck in the virginia area?

  76. Re:Another regulatory opportunity... by deanj · · Score: 1

    You mean like the lawyers whose lawsuits are driving up malpractice insurance, and driving doctors out of business?

    oh...wait...that's the Democrats that are supporting those weasels...

  77. Re:revolutionary? not yet. by timeOday · · Score: 2, Interesting

    I'm glad this is finally ready for an application. Mainly because it's a reflective rather than emissive display. That means when ambient light is brighter, so is the display, so it should look fine in sunlight. This is unlike CRTs and backlit LCDs which look washed out in bright light. This would free us nerds from lurking in dimly lit, mushroom-conducive workspaces. None of which is to say that this company has finally "solved" the problem, but a first real application is a big step!

  78. Easily overlooked part of the article by SurturZ · · Score: 3, Funny

    The article describes the billboard as "...an innovation by a New York-based display technology company whose name, Magink, is a combination of the words magic and ink."

    Lucky they mentioned that. At first I thought the name was a combination of the words "Ma" and "Gink".

    TYFYA,
    --#>SurturZ

  79. Re:revolutionary? not yet. by kevin+lyda · · Score: 0, Redundant

    actually, no, it was deployed in 2000 or 2001 in boston. so it's not even the first real application.

    --
    US Citizen living abroad? Register to vote!
  80. Re:Another regulatory opportunity... by Anonymous Coward · · Score: 0

    When the Democrat vs. Republican civil war happens, I'm going to be the first to sign up on the Democrat side. It'd going to be fun watching all that yuppie scum try to fight a war.

  81. i for one don't want this technology... by *weasel · · Score: 1

    it doesn't emit light, it only reflects it.

    if i got a new flatscreen of this stuff for my computer, i'd lose my 'soothing green glow'!

    --
    // "Can't clowns and pirates just -try- to get along?"
  82. Desert Fox? by yerricde · · Score: 1

    You forgot American military operations in Bosnia, Somalia, and Kosovo. Or are you claiming Desert Fox was a war and was the first "Iraq" that you mentioned?

    When I was studying U.S. history in the late 1990s, I learned that at that time, the United States Congress had not declared a "war" since World War II. Operations in Korea were officially a "police action", and operations in Vietnam were a "conflict".

    --
    Will I retire or break 10K?
    1. Re:Desert Fox? by spongman · · Score: 1

      and Haiti, Macedonia, and ongoing operations in Colombia and the Philippines.

    2. Re:Desert Fox? by Anonymous Coward · · Score: 0

      Aren't we only "advisors" in some of those places?

  83. Re:Washed out... by Anonymous Coward · · Score: 1
    I've seen photos of billboards, and that's not one. It has the appearance of an LCD with it's poor viewing angle. I hope that the picture displays better than it photographs...


    That's because it IS a liquid crystal display. The little helical molecules that they talk about are cholesteric liquid crystals. Cholesteric displays have different characteristics than ordinary laptop/PDA displays, but they still have a viewing angle problem. Cholesteric display technology, pioneered by researchers at Kent State University, has been around for 10 years or more by now.


    By the way, the reason that this technology isn't suitable for small e-books, portables, laptops, etc, is that it's actually THREE DISPLAYS (cyan, yellow, and magenta) stacked one on top of the other.

  84. Wear management on CF cards by yerricde · · Score: 1

    when you can only write each bit a few thousand times, your disk is pretty much useless to run a modern OS off.

    There exist specialized flash file systems that perform sector wear management, which eases wear and tear on frequently modified sectors, especially those containing directories and log files. A CompactFlash cartridge typically has such wear management on the drive's built-in controller.

    If you give the thing enough SDRAM to hold the apps and the /tmp folder without swapping, and you run wear management on everything else, a CF cartridge should last quite a while. If that fails, use an IBM CF Microdrive; it still uses quite low current but may last longer than flash memory.

    --
    Will I retire or break 10K?
  85. More targeted by yerricde · · Score: 2

    It has the appearance of an LCD with it's poor viewing angle.

    This is entirely the point. If only one driver can see the ad at a given time, the billboard owner can sell more targeted advertising space based on the make and model of the car approaching the billboard.

    Besides, LCD viewing angles have got a lot better over the past years. Even in mid-1999, when Rose-Hulman was putting together Acer TravelMate 721TX laptop bundles for its incoming freshmen, the viewing angles were wide enough not to cause a problem.

    --
    Will I retire or break 10K?
  86. 200 pixels to the meter by yerricde · · Score: 1

    5mm wide pixels means 200 pixels to the meter. This means that a 5m by 4m display would have about the same pixel count as the 1024x768 pixel display I'm typing this on. Widen it to 7m by 4m, and you have a movie screen.

    --
    Will I retire or break 10K?
    1. Re:200 pixels to the meter by RollingThunder · · Score: 1

      A low resolution movie screen... I sure wouldn't want to look at it from closer than 10m away, to keep it from looking pixelated.

      In other words, yep - great for outdoors stuff, big screens/areas at a distance, but not for wallpaper, unless you really dig blocky patterned wallpaper. ;)

  87. Tile based rendering by yerricde · · Score: 3, Interesting

    Based on that DPI, at the size of a billboard, i don't know of any videocard in the world that could drive something like that.

    OK, one video card probably couldn't handle this resolution, but imagine video cards in a Beowulf cluster. Give each blade the job of driving 1024x1024 pixels' worth of the image, and you have implemented a parallel method of image rendering that is commonly called "tile based rendering".

    --
    Will I retire or break 10K?
    1. Re:Tile based rendering by Psyborgue · · Score: 1

      fair enough. do you know any storage medium would be large enough (or fast enough) to playback video at that resolution. i could understand them using maybe 1600*800 for the entire billboard and scaling it somehow.

    2. Re:Tile based rendering by Anonymous Coward · · Score: 0

      One wouldn't want to use such a high resolution display for that's not going to be used up close anyway. The Magink billboard system is said to have 5mm dot pitch. That's 8x6 meters with 1600x1200 pixel resolution. With some font smothing, blending and so fourth, this thing will look absolutely awesome from the appropriate distance, and it probably won't look all that shabby closer than that, either.

      Obviously, when things are more than 72 ppi (what many LCDs display at), it's going to be better targeted at smaller applications, such as indoor advertisement, and when the get the update frequency and color response to a better rate, TVs, movie screens, and computer displays.

    3. Re:Tile based rendering by yerricde · · Score: 1

      do you know any storage medium would be large enough (or fast enough) to playback video at that resolution.

      Heard of vector animation? That is, unless you mean "video" as in using a photographic recording of live action.

      --
      Will I retire or break 10K?
    4. Re:Tile based rendering by holt · · Score: 1

      Actually, there is a project at the Beckman Institute at the University of Illinois (through the NCSA) which does basically that. They have 32 off-the-shelf projectors, and each one handles like a 17in viewable area. Each is backed by a machine, which are in turn linked to a single control machine.

      It's called the Display Wall, apparently. I remembered it being something different. It's been a couple of years since I've done any work over there. It's really pretty neat stuff.

    5. Re:Tile based rendering by Psyborgue · · Score: 1

      yes i meant video. but even vector animation would have to be rasterized at some point. even a still at that resolution... one inch at that resolution, uncompressed is about a meg. multiply by 12*12*widthinfeet*heightinfeet and that equals a lot of data. and you would a hell of a lot of memory and bandwith to transfer that amount of data. I'm not saying it isn't possable, i'm just saying they would probably hardware scale a smaller image and use a lower resolution. There are also many ways they could overcome these obsticles. My point is just to render full billboard video at maximum resolution would for all intensive purposes be at least very very hard to do.

  88. Erasable Marker by A55M0NKEY · · Score: 1

    I know of someone, hehe, that grabbed a marker from the tray under one of those plastic whiteboards and wrote in big letters: PERMANENT MARKER!. Then he looked at the marker he wrote it with - OMG! It WAS a permanent marker. This person I know of was very glad nobody was in the room to witness this aparently malicious, but truely accidental vandalism. The person discreetly left the room and 'booked it'.

    --

    Eat at Joe's.

  89. wow, imagine the possibilities by c4ffeine · · Score: 1

    My question is, if this thing can run at 70 FPS, how long is it before thy have short video clips on the boards? This would be pretty damn useful... commercials everywhere. It would cetainly gain more attention than your standard billboard... Imagine a city with those placed strategically (i.e. near areas with horrible traffic). People would have nothing better to do than watch them, and knowing traffic in some cities, would be there for several minutes. A commercial on one of these billboards might have more people watching than the same commercial during an important sporting event... OK, so ordinary billboards have similar advantages, but more people would pay attention to a short video clip than to a sign, right?

    --
    "73% of quotes on the Internet are made up" -Ben Franklin
    1. Re:wow, imagine the possibilities by kobotronic · · Score: 1

      Read the spec. The slashdot poster is a crackhead, the display refresh rate is 2 secs, not 1/70 sec.

  90. I feel sorry for those not on broadband by yerricde · · Score: 1

    You have to watch nearly the entire movie

    30 MB at 16 MB per hour? I watched it (and liked it) because I'm lucky enough to live in an area that offers high-speed Internet access, but some people don't have either nearly two hours to sit and wait for a movie to download or $200,000 for the broadband setup fee.

    --
    Will I retire or break 10K?
  91. Re:revolutionary? not yet. by jtnishi · · Score: 1

    Hey hey hey... I like my dark crawl spaces. Being a reflective display means a light would be necessary to view it. Maybe they could backlight this too, though.

  92. Re:revolutionary? not yet. by Chelloveck · · Score: 1
    combine that with a flash disk or some other form of solid state store and a transmeta or via c3 cpu and you've removed the three biggest power draws on a laptop.

    You do realize that all of these technologies do require power when the screen changes, right? So if you're doing video you're consuming power. This may be one reason it's called "digital paper", not "low-power video". And, as such, the chief applications will be replacing static paper displays with mostly-static digital paper displays.

    --
    Chelloveck
    I give up on debugging. From now on, SIGSEGV is a feature.
  93. The Blue Pill by yerricde · · Score: 1

    a billboard flashing red and yellow advertising viagra

    VIAGRA(tm) (sildenafil citrate) is a blue pill. Why would Pfizer's advertisement for a blue pill have a red and yellow motif?

    --
    Will I retire or break 10K?
    1. Re:The Blue Pill by Anonymous Coward · · Score: 0

      VIAGRA(tm) (sildenafil citrate) is a blue pill. Why would Pfizer's advertisement for a blue pill have a red and yellow motif?

      Cuz this is McDonald's "McHardon" Viagra.(TM)

  94. Re:Another regulatory opportunity... by Anonymous Coward · · Score: 0

    I'd rather be on the conservative side. That way when all the liberals declare themselves "Conscientious objectors" and flee to Canada, we will be able to declare victory.

  95. I can see it now by zuzzabuzz · · Score: 0

    A new life awaits you in the Off-world colonies. The chance to begin again in a golden land of opportunity and adventure. New climate, recreational facilities...

    --
    -buzz
  96. This is great! by mwigmani · · Score: 1

    It used to be so difficult to take control of a billboard. If they start going digital, it will be MUCH easier.

  97. Ever see the movie Turk182? by bs_02_06_02 · · Score: 2, Interesting

    Imagine the teenagers of the future... leaving the gift that keeps on giving. They could have graffiti that changes by remote control.

    Imagine a national press conference and suddenly, the wall behind the speaker changes to show a particularly embarrassing photo from the speakers' past. The networks would probably be in delay, so they might have a chance to roll to another camera. Think of the fun you could have? ... or the nastiness that could happen?

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    -- No sig for you!
  98. 70 frames per second? by mrv · · Score: 1

    any reason for the frame rate to be so fast?

    Most 35mm movie theaters show films at 24 frames per second (but usually each frame is shown 2 times, for 48 Htz). Fast enough to fool the eye.

    NTSC is fractionally less than 30 frames per second.

    These lower frame rates are fast enough to fool the eye/brain into perceiving motion. (Although, since I used to be a licensed film projectionist, I can usually spot dirt or a splice mark that's on a single frame of film when watching a movie (24fps)...)

    So why the added complexity of a 70fps system?

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    -mrv
    1. Re:70 frames per second? by Anonymous Coward · · Score: 0

      Who said it was more complex? That's just how fast it is. The physics of the process probably determine the speed.

  99. Re:revolutionary? not yet. by Jordy · · Score: 0, Offtopic

    I always kind of wondered why they don't just run DC to the jack in houses and have one big transformer. Heck, build a transformer into the back of each jack if you're worried about energy loss.

    --
    The world is neither black nor white nor good nor evil, only many shades of CowboyNeal.
  100. Hmmm.. 40 foot wide blipverts! by Dawn+Keyhotie · · Score: 1
    I can see heads exploding all over the freeway already!

    Cheers!

    --
    "The only good windmill is a tilted windmill."
  101. With paper being so damn expensive... by Anonymous Coward · · Score: 0

    ...of course this technology makes sense!

    This ignores, of course, people who are using plastic instead of paper (what is this magink stuff made of again?).

    Economics states that the cost of advertising is passed on to the consumer. Thus the higher the cost of advertising, the more the consumer pays.

    How again is this technology "good"?

    Feloneous

  102. Re:revolutionary? not yet. by kavau · · Score: 1
    revolutionary would be making a laptop using "digital paper" or whatever they're calling it these days

    So why don't they? Cost? Size? Display quality? Anyone in the know?

  103. Done that: Bouncing Betty by scatter_gather · · Score: 1

    One of the original killer pop ups developed in WWII and used extensively in Vietnam, the "Bouncing Betty" would wait until your foot left the mine and then Pop Up(tm) to about 3 feet and blast outward in a circular pattern. Carnage ensued.

    Learn more at How Stuff Works

  104. That's actually useful, guy... by alispguru · · Score: 2, Interesting

    I park my car in the middle of summer. As I get out and lock up, the car senses the temperature and time of day, the body turns white and the windows all go mirror-refelctive. When I get back, the inside of the car is ambient air temperature instead of 140F.

    In the winter, the car body goes black and the windows stay clear, keeping the inside warm and reducing the snow and ice buildup.

    In either case, I come out of the shopping center, push a button on my keychain, and the car's color starts flashing between international orange and white/black. Quieter than chirping the horn/alarm, and works better in daylight than flashing the headlights.

    --

    To a Lisp hacker, XML is S-expressions in drag.
  105. I told my wife several years ago... by kclittle · · Score: 1
    I told my wife several years ago that her grandchildren would someday receive birthday gifts wrapped in "paper" where the images thereon were moving. I said it would be in 20 years or so. Looks like I might be wrong -- it's gonna be in 10 years...

    --
    Generally, bash is superior to python in those environments where python is not installed.
  106. what does the future hold... by SurgTech · · Score: 2, Funny

    Does this mean in the future, my monitor might become a big $500 color magnadoodle?

  107. Put this billboard real close to highway. by Anonymous Coward · · Score: 0

    Put this billboard real close to highway and make it look like an offramp into a cave like the old looney toons.

    WhatMeWorry

  108. Don't forget... by FreedomOfSpea-MMNnnf · · Score: 1
    The Cold War, the War on Drugs(!), Arnolds War on Lazyness, and most recently the War on Terror(Everyone not Rich and White). Various states claim they have a War on Crime they claim they are winning (which usually means "we're building more prisons!")

    while these have never been declared per say, as in the WWII declaration, it continues to be said in the media, "we ARE AT WAR!!!" with these abstract ideas; Terror(?) and addictions Drugs(?)

    --

    ~~I went to battle M.C. Escher, but drew a blank...~~

  109. Very fragile, slow low-contrast display by kobotronic · · Score: 1

    The spec says contrast is 14:1, which is not particularly good. Ordinary bilboards are printed with contrast ratios as much as ten times better than that. Refresh time of two seconds is about 140 times slower than what was claimed in the slashdork post, though probably still better than the mechanical types with little pivoting squares. 4096 colors means just 16 shades of gray like in the old Amiga days -- with 5mm pixels expect quite substantial minimum viewing distance before dithering eliminates visible banding. The thing dies if the active thermal control systems fail. The website looks like a bad flashback to 1997, and it is littered with obvious spelling mistakes. Not a single close-up photo is provided of the product. Golly, I guess I'm such a grouch today but this just looks like a dud.

  110. Yeah let's declare War next on.... by Anonymous Coward · · Score: 0

    things like Tornadoes, or Hurricanes, or Mondays, or Bad Vibes or ghosts... they're scary

  111. Re:revolutionary? not yet. by kevin+lyda · · Score: 1

    a huge amount of time that i spend on a computer the display stays static. or at least large parts of it stay static. it certainly doesn't need to refresh a huge amount of time.

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  112. "PSYOPS" by Anonymous Coward · · Score: 0

    google "psyops iraq"

    PSYOPS = advertising and the military merge

  113. other applications by agendi · · Score: 1
    As someone that is active in theatre, this technology would be amazing for set design. Imagine backdrops and cyc's that changed without having to rig projectors or layers of roller cloth?

    This has huge potential for stage plays.

    --
    I just can't be bothered.
  114. Didn't I see this 10 years ago? by brakk · · Score: 1

    And you could put it on a convertable Viper, so it could change color from red, to grey when it morphed into an armored hard-top. And you could use it to fight crime.

  115. Re:revolutionary? not yet. by JohnPM · · Score: 1

    Cause a lot of appliances (like light bulbs, kettles, etc) can run just fine off AC. The cost of transformers is pretty much defined by how much iron you need (iron=weight) which in turn is defined by how much power you need to transform. So you wouldn't save much money by amalgamating them. I'm sure there are other reasons.

    --
    Karma police, I've given all I can, it's not enough, I've given all I can, but we're still on the payroll.
  116. devious.... I like it :) by quinkin · · Score: 1
    That was the first thought that popped into my head too.

    A few well placed speaker magnets and you have converted an expensive ad to installation art.

    Q.

    --
    Insert Signature Here
  117. Re:Another regulatory opportunity... by Anonymous Coward · · Score: 0

    What's the matter, too much of a pussy to fight? You'd rather just let your enemy run away?

    Fucking hypocrite. Rush Limbaugh, Dan Quayle, and George W. Bush all served admirably in foreign wars, didn't they?

    Also, since the republican party is the party of shoving Jesus down your throat and up your ass, and conscientious objecting is a religious thing, shouldn't all the republicans be running for the golf courses and cul-de-sacs of Canada?

    About the only republican that I have a shred of respect for is Bob Dole. The rest of them are wastes of oxygen and carbon and should be treated as such.

  118. Dedicated rasterizer HW puts the G in GeForce by yerricde · · Score: 1

    even vector animation would have to be rasterized at some point.

    A 3D video game's display is in essence a vector animation made of thousands of triangles with textures, and the existing 3D video cards do a good job of rasterizing them.

    you would a hell of a lot of memory and bandwith to transfer that amount of data.

    How much bandwidth is there between a CPU and a video card over an AGP 8x port? How much bandwidth is there between the video chip and the DDR SDRAM on the video card?

    But I agree that for displays of billboard size, it's almost never going to be worthwhile to render them that finely. A resolution of 200 pixels per meter is probably enough for a billboard.

    --
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  119. Re:Desert Fox?the rapist, spongman, never shuts up by Anonymous Coward · · Score: 0

    hi there fuckhead spongman shithead.

    you never, evre shut the fuck up.

    you rattle of lies, babble, and your basically come here regularly to live vicariously.

    you are a sad, pathetic loser. fucking idiot.