Slashdot Mirror


Amazon to Take on Google?

KRck writes "Looks like Amazon is going to jump into the search engine business and try and compete directly with Google, by building a new company A9 which they hope to launch in October."

196 comments

  1. Competition is always a welcoming news by sujan · · Score: 0

    I wish Amazon best of luck.

    1. Re:Competition is always a welcoming news by inertia187 · · Score: 2, Insightful

      Competition is always a welcoming news

      Unless your name starts with "M" and ends with "icrosoft."

      --
      A programmer is a machine for converting coffee into code.
    2. Re:Competition is always a welcoming news by KingDaveRa · · Score: 3, Insightful

      Competition is good, but what if that competition is going to bias results? If I go and innocently search A9 for 'php reference' will the first result be php.net's documention, or a link to a book Amazon just so happen to sell? Its a bit of a catch-22 for Amazon. Where do they put links back to their own content without looking biased? It will be interesting to see how this one pans out, but so far (save a few oddities) Google has provided impartial search results. Google just do searches, they don't offer email, e-commerce and everything else all the other portals (MSN, Yahoo, et al) do provide.

      Good luck to Amazon, be interested to see how this pans out.

    3. Re:Competition is always a welcoming news by Anonymous Coward · · Score: 1, Informative

      A9 isn't owned by Amazon - it's its own company that happens to be ventured by Jeff Bezos. Of course, you'd be excused for not knowing that since CNN didn't make it clear, and the slashdot paragraph is like a book report based on the text at the back of the book.

    4. Re:Competition is always a welcoming news by feagle814 · · Score: 1
      A quick search for Google shows that maybe Google isn't all that impartial after all. What else for the first search result but...

      Google itself?

      Perhaps Google isn't the most impartial engine after all.

      [/joke]

    5. Re:Competition is always a welcoming news by critter_hunter · · Score: 1

      Google *is* impartial

      Quite interesting though is the News search result Google gives when looking for "search engine": Amazon invades Google's turf with search engine - Times of India - 20 hours ago

      --
      Karma: Could be worse (could be raining)
  2. What's next? by Xerithane · · Score: 4, Funny

    SCO? RedHat? How many companies really want to be the king of search engines. There can only be one Plow King.. er, Search King.. er wait, he's already sued google, too.

    It's all just reminiscent of this.

    --
    Dacels Jewelers can't be trusted.
    1. Re:What's next? by Keiko+Sakaguchi · · Score: 1

      It's all about our eyeballs. Searching is probably in the top 5 of Internet activities don't you think? Behind email and im and just browsing. If you can control how people find stuff you can direct their course... like controlling a river. :-)

    2. Re:What's next? by Xerithane · · Score: 4, Insightful

      It's all about our eyeballs. Searching is probably in the top 5 of Internet activities don't you think? Behind email and im and just browsing. If you can control how people find stuff you can direct their course... like controlling a river. :-)

      I'm actually talking about the hype about everybody, "Taking on Google." It's just silly. The CNN article says that Amazon is specifically not targetting Googles general search market, but to perform niche ecommerce searches. It's just this celebrity death match style coverage that is like beating a dead horse.

      --
      Dacels Jewelers can't be trusted.
    3. Re:What's next? by Keiko+Sakaguchi · · Score: 1

      Oh yes. Well it's always that way with the media it seems. Like how there can't be a story without it being a huge conflict of some kind.

    4. Re:What's next? by Pieroxy · · Score: 1

      If it is not a huge conflict, who the hell could be interested? Which one looks best:

      1. Amazon is opening up a e-commerce search engine.
      2. The leader of e-commerce is trying to take over the leader of search engines! The war has begun, buy your tickets now!!!

      Hmm?

    5. Re:What's next? by JoeBuck · · Score: 1, Insightful

      But why would anyone think that Amazon could be trusted for e-commerce searches? If someone is selling a product for a lower price than Amazon is, do you really think that their search engine will point me there?

    6. Re:What's next? by waynelorentz · · Score: 2, Insightful

      Oh yes. Well it's always that way with the media it seems. Like how there can't be a story without it being a huge conflict of some kind.

      It wasn't the big bad Media that turned it into a conflict. It was Slashdot, the supposed anti-media. The CNN article had it right. Read the article.

    7. Re:What's next? by dublin · · Score: 2, Informative

      But why would anyone think that Amazon could be trusted for e-commerce searches? If someone is selling a product for a lower price than Amazon is, do you really think that their search engine will point me there?

      But they already do, and have been for quite a while. (If you actually used Amazon, or really knew anything about it, you'd know this.)

      It's not really that unusual to have the "available used or new from [price]" line be lower than Amazon's new price. One of the great things about Amazon's business model is that it encourages this kind of openness. They took quite a bit of heat forthis not long ago, when some authors strenuously objected to Amazon offering used copies of thier books listed on the same page as new ones. (And Amazon itself doesn't even sell used books, although they do get a small cut of used sales through partners.)

      It's hard to imagine a more fair, balanced, and open business model than Amazon's, regardless of the popularity of Slashdot Amazon-bashing...

      --
      "The future's good and the present is nothing to sneeze at." - Roblimo's last ./ post
  3. Impudent Amazon Infidels! by eviltypeguy · · Score: 0

    Impudent Amazon Infidels! Google alone is the master of the spanish inqusition, right shall prevail!

    1. Re:Impudent Amazon Infidels! by TopShelf · · Score: 1

      Hey, it's only fair for Amazon to try and take on Google. After all, Google's trying to do the same thing to them!

      --
      Stop by my site where I write about ERP systems & more
  4. taxed? by Chuck+Bucket · · Score: 2, Funny

    so will internet searches now be taxed if they cross state lines? :)

    CB

    1. Re:taxed? by Anonymous Coward · · Score: 0

      Yes, but luckly we have google local search to look for pr0n sites in your our area codes.

  5. Thank goodness! by RobertB-DC · · Score: 5, Insightful

    From the article:
    Unlike Google, A9 isn't trying to develop an all-purpose search engine that indexes billions of Web pages. The startup instead is zeroing on a one of search engines' sweet spots -- e-commerce.

    "Sweet spot" for advertisers... "Crap that clutters my search" to me. Google has done a pretty good job of keeping the e-commerce sites out of my listings, and as a result, I really do click on the sponsored links when they're relevant. But they've been slipping... a search on Electric Fencing returns mostly people selling the product, but adding keywords (Electric Fencing Installation) helps.

    More articley goodness:
    As more consumers have become comfortable with the Internet, a growing number are using search engines to review products and compare prices.

    Review != Purchase. When I look up a product, I'm usually looking for complaints. Before I signed up for Netflix, I examined the complaints and decided I could live with the reported problems. I decided against GreenCine in part because subscribers report low supplies despite an excellent selection. You get the idea.

    Hopefully, if Amazon focuses on the e-commerce angle, Google can focus on the information angle. I'll go to Google to find out how to install an electric fence, and perhaps I'll go to Amazon to find an electric fence supplier. But more likely, I'll click on a Google AdWords partner.

    Google's biggest problem right now: Crapflooding, which will continue to be a whack-a-mole problem on any search site. When I do a search on Toothpick Bridge for my daughter's science class and see a URL of "www.hdlac.org/mom-daughter-incest.htm", I know that the spammer/scammer community has scored again.

    --
    Stressed? Me? Of course not. Stress is what a rubber band feels before it breaks, silly.
    1. Re:Thank goodness! by bhtooefr · · Score: 1

      This isn't a Google competitor, it's an Overture competitor (think Google AdWords, but only a search of those sites - and listings are ranked by cost, just like adwords).

    2. Re:Thank goodness! by gl4ss · · Score: 1

      ** I really do click on the sponsored links **

      i don't, but that's just because i barely ever make searches that would end me up in using any money because i don't have any!

      *also they're been mostly irrelevant for me as the localisation to around here is quite new.

      --
      world was created 5 seconds before this post as it is.
    3. Re:Thank goodness! by Anonymous Coward · · Score: 0

      you realize you can turn on Google's filters and not see the daughter_incest stuff (in theory).

    4. Re:Thank goodness! by tarquin_fim_bim · · Score: 1

      "mostly irrelevant for me as the localisation to around here is quite new"

      I think everyone will be a lot happier when localisation becomes more global.

    5. Re:Thank goodness! by dmeranda · · Score: 2, Interesting

      Well, there perhaps is a little more overlap than you may think. Remember some of Google's appendages such as Froogle and Google Catalogs. Granted however, Google is generally about finding information, and it seems like Amazon is really positioning themselves to find products/vendors.

      But serious competition may be good, even if its not directly the same market. Things like this help keep great companies like Google working hard. As long as it is competition. I really don't want non-competitive devices such as patents or other legalease destructiveness to be raised.

      If you think back to how Amazon got started, selling books, what I'd really like to see some day is something more along the lines of a library. And one which was indexed with something like Google's technology. I'd like to be able to search for books on something other than just the title, author, ISBN, etc. Granted Amazon has made some book searching progress, with the introduction of buyer-reviews and linking similar books together based upon who buys what other books. But wouldn't it be great to be able to find books based upon some text in the book? But given the sad state of copyright law, that will probably remain science fiction.

    6. Re:Thank goodness! by Shorty+Lugnuts · · Score: 1

      I wonder how biased their search results will actually be, especially with an e-commerce angle. I would think the top results from a search would point right back to Amazon.com to buy a product since they now sell everything from housewares to clothes. It seems that otherwise it would be like reading a Wal-Mart advertisement and finding out that I can buy whatever I'm looking for cheaper at K-Mart.

    7. Re:Thank goodness! by urbazewski · · Score: 1
      I really don't want non-competitive devices such as patents or other legalease destructiveness to be raised.

      The folks who patented one-click ordering may not turn out to be such principled defenders of competition.

      --
      foldplay your photos won't know what hit them.
    8. Re:Thank goodness! by Lord_Dweomer · · Score: 1
      " But wouldn't it be great to be able to find books based upon some text in the book? But given the sad state of copyright law, that will probably remain science fiction."

      Couldn't this be done with something like Project Gutenberg? In fact, couldn't this be done with any copywrited text that has gone into public domain?

      --
      Buy Steampunk Clothing Online!
  6. I wanted to get first post... by Aliencow · · Score: 3, Funny

    But I kept wondering if clicking "reply" and "submit" would infringe on Amazon's patents... but I realized that it meant two clicks, not one!

    1. Re:I wanted to get first post... by zBoD · · Score: 1

      Interesting article submission, yet it violates my patent on "a method for using ASCII test to simulate a pointy nosed person winking and smiling ." You will be hearing from my lawyers.

      --
      BoD
    2. Re:I wanted to get first post... by Anonymous Coward · · Score: 0

      :D-|-

    3. Re:I wanted to get first post... by Anonymous Coward · · Score: 0

      this infringes on my patent for bad jokes

    4. Re:I wanted to get first post... by Anonymous Coward · · Score: 0

      [;^D]-|--

  7. Look to the left of the article by Unregistered · · Score: 0

    And you'll see a powered by google search spot. Amazon's gonna have a tough time gaing market share, imo.

  8. dunno about this one... by another+misanthrope · · Score: 1

    ...I know that Amazon used to "experiment" with pricing - I'd worry to much they were doing the same thing with linking. Rather than relevance to my search it'd be listed according to Amazon's fees/whims....

  9. Why it won't work: by grasshoppa · · Score: 5, Insightful

    Do we really trust an amazon sponsored search engine when looking for "books on computers"? Do we really believe that they will give us unskewed results?

    This is the core of the matter, and why google is so successful. We believe that they are unbiased, and therefore trust their results.

    Incidently, this is why msn search will fail as well.

    All hail the king of searches: Google.

    --
    Mod me down with all of your hatred and your journey towards the dark side will be complete!
    1. Re:Why it won't work: by bizcoach · · Score: 1
      This is the core of the matter, and why google is so successful. We believe that they are unbiased, and therefore trust their results.

      Google is great for finding webpages with worthwhile information related to some keywords.

      It seems that the goal of A9 is to solve a closely related, but different problem: Finding worthwhile e-commerce sites related to some keyword. This is somnewhat related to Amazon's core business of empowering people to find and order the books they want, via the internet. So I think Amazon may have some insights on this problems and into which solution strategies are likely to work.

      It will be interesting to see what strategy A9 will use for doing the "how worthwhile is this site likely to be" rating of e-commerce sites. If they come up with something that works as well as Google's link popularity concept works for informative websites, then A9 will certainly be successful in their chosen niche.

    2. Re:Why it won't work: by TwistedSquare · · Score: 1

      We believe that they are unbiased, and therefore trust their results. This is part of a general trend on the internet. TO quote someone or other "the internet will all become about trust" - whose reviews you trust, whose security you trust, along with more low-level problems like trusting the From field of an e-mail (i.e. you don't). It's all very interesting, and relates to why we buy from/visit certain (often well-known and quite large) firms/sites - because we believe we can trust them more than a dodgy-seeming site offering the same thing... Just thoughts :)

    3. Re:Why it won't work: by grasshoppa · · Score: 1

      Mark my words, there will come a day when tcp connections are refused because the server does not trust the chain of trust of the certificate.

      And when that day comes, I will be a happy man. :)

      --
      Mod me down with all of your hatred and your journey towards the dark side will be complete!
    4. Re:Why it won't work: by puppet10 · · Score: 1

      Amazon is way behind on this as well, as froogle.com even though in beta is already quite usable and is pretty much just as successful at finding product online as well as google is at finding relevant websites.

      --
      -------- This space intentionally left blank --------
    5. Re:Why it won't work: by code_echelon · · Score: 1

      Exactly google is so simple and that is why its so popular. I don't want to use M$ search or any of the other search engines as they have to many bells and whistles. Often the search engine mainpage has large advertisements news etc. The majority of the users want a quick loading, fast search engine that will give out decent results that aren't biased in any way, other than of course content. Also why would I switch when google is continuing to do great and has for me since the very early days of its existence. Especially to a search engine created by Amazon. I trust them about as much as I do SCO.

    6. Re:Why it won't work: by MasterKayne · · Score: 1

      The real reason it won't work is that A9 makes a cumbersome verb.

    7. Re:Why it won't work: by mobets · · Score: 1

      hehe I just used froogle to buy a text book for one of my classes. Gave it the ISBN and it came up with a few sites.

      --

      It was me, I did it, I moved your cheese
    8. Re:Why it won't work: by Jedi+Alec · · Score: 1

      sounds like politics to me :/

      especially the reviews part is interesting. hordes of gamers deciding on their next gfx card based on reviews done by the websites we all know so well. 1 says ATI is better, the other finds in favor of NVIDIA, who're we gonna trust? And once we decide to put our faith in someone, how likely is it they'll yield to the giant offers in exchange for some "impartial" advice?

      --

      People replying to my sig annoy me. That's why I change it all the time.
    9. Re:Why it won't work: by dublin · · Score: 2, Insightful

      Do we really trust an amazon sponsored search engine when looking for "books on computers"? Do we really believe that they will give us unskewed results?


      Why not? Your proposition doesn't even make sense. In fact, Amazon has shown that they are quite willing to give honest results, even when doing so may result in them losing the sale themselves. (Although they do still get a small cut of these other sales.)

      Example:

      1) Amazon lists used books on the same page as thier new ones.
      2) I was looking for a digital camera this morning. In additon to the price from Amazon directly for the camer I was looking for, they include on the same main page for that camera, ads (including prices) for the same camera from three competitive vendors, including J&R and Ritz Camera.

      Not only is there NO evidence of your assertion, there IS substantial evidence to the contrary.

      --
      "The future's good and the present is nothing to sneeze at." - Roblimo's last ./ post
  10. Personal opinion here, nothing more by kutuz_off · · Score: 1

    Some say it's a good thing, competition is good, etc. I, with Microsoft in mind, prefer different markets to be dominated by different players.

    1. Re:Personal opinion here, nothing more by kaltkalt · · Score: 1

      Uhh, Microsoft is a prime example of why letting a single player dominate a given market is a bad thing. We get shitty buggy software and no true alternative (yeh linux is a viable, but not practical alternative).

      --

      Stupid people make stupid things profitable.
    2. Re:Personal opinion here, nothing more by kutuz_off · · Score: 1

      Please note i didn't say "single", I said "different".

  11. Well, are you, punk? by Quill · · Score: 5, Insightful

    It's a good thing Google already has a "I'm Feeling Lucky" button. A9 would surely patent One-Click Searching.

    --
    My religion forbids the use of sigs.
    1. Re:Well, are you, punk? by dpdawson · · Score: 1

      And what on earth makes you think that will stop them?

    2. Re:Well, are you, punk? by localghost · · Score: 1

      Or no-click searching, if you set up a keyword in mozilla. I just type "goto searchterms" in the location bar, and it works its magic. All it takes is a bookmark to the location "http://www.google.com/search?q=%s&btnI=1" with a keyword of "goto".

    3. Re:Well, are you, punk? by nfk · · Score: 1

      Well, wouldn't Google's button be prior art?

    4. Re:Well, are you, punk? by dpdawson · · Score: 1

      And what on earth makes you think that will stop them?!?

  12. Conflict of interest? by Takara · · Score: 2, Insightful

    Amazon wants to be google, but ...A9 isn't trying to develop an all-purpose search engine that indexes billions of Web pages. The startup instead is zeroing on a one of search engines' sweet spots -- e-commerce. Will Amazon give priority to Amazon pages/products when consumers search A9 for items?

    1. Re:Conflict of interest? by utunga · · Score: 1

      Will Amazon give priority to Amazon pages/products when consumers search A9 for items?

      Yes.

  13. Didn't they up prices for loyal customers? by caluml · · Score: 5, Interesting
    I remember reading about Amazon using cookies to raise the prices for returning customers. How do we know they won't monitor searches, and use it to put up prices for things that you might be interested in?
    Case in point: I was buying a ticket for a flight, and when I started, there were lots of available seats on a variety of days at 317 each way. By the time I had gone through the process, put in my credit card details to buy it, and hit submit, a message appeared saying "The seating information has changed, please start from the beginning again." Magically, all the seats on all the same days had jumped to 900 each way. My point? I don't know. But Amazon has played dirty before. And I don't trust them.

    Anyway, I didn't book my tickets with British Airways. Some other mug will have to pay the inflated prices.

    1. Re:Didn't they up prices for loyal customers? by gl4ss · · Score: 1

      we pretty much know that it would be exactly what they would do, only call it personalised searches that result in relevant results.

      though, a real sneaky way would be that for a start it would return really excellent results and then later start mixing in sponsored links..

      of course, i'm just talking out of my ass here, but the main point is that those who choose what search engine they use wouldn't easily trust amazon to play fair and square on this and thus wouldn't use it, those that just use the one their isp's starting page has could just as well use it as they could use msn's search.

      --
      world was created 5 seconds before this post as it is.
    2. Re:Didn't they up prices for loyal customers? by rtaylor · · Score: 1

      That probably wasn't Amazon. Airlines have rather unique computerized pricing systems that tend to frequently (up to 20 times a day for a given ticket!) adjust prices.

      That price jump is insane, but not surprising. They probably had a hockey team or other large party order tickets. Their automated system would immediatly put in for a price change which attempts to have ~2 empty seats approx 5 minutes prior to takeoff in first class.

      Google search on Airline Ticket Pricing

      --
      Rod Taylor
    3. Re:Didn't they up prices for loyal customers? by caluml · · Score: 1
      Well, it's not a very common flight route, and I just find it amazing that in the 5 minutes that I was completing the transaction for a flight about 3 months in advance, all the flights that I would have been able to take (+/- 7 days, due to fairly flexible travelling times) suddenly filled up, but yet had first class spaces?

      5 different flights within 2 weeks, all at 317. Suddenly, just after I plugged in my credit card details, and address, etc, they all shoot up to 900. I just don't believe it. And I told the woman that I spoke to on the phone about it that I didn't believe it.

      Can you tell I'm annoyed about it?! :)

    4. Re:Didn't they up prices for loyal customers? by Anonymous Coward · · Score: 0

      But Amazon has played dirty before. And I don't trust them.

      *fuming mad* Amazon is one of the few honest large businesses in existence.

  14. But by Timesprout · · Score: 5, Funny

    They keep telling me large parts of the Amazon are unexplored. How will they find anything?

    --
    Do not try to read the dupe, thats impossible. Instead, only try to realize the truth
    What truth?
    There is no dupe
  15. QUICK! by greymond · · Score: 0

    1) Buy www.A9.com and all the similar domains
    2) Amazon offers you money or changes the name
    3) PROFIT!!!

    1. Re:QUICK! by rf0 · · Score: 1

      a9.com is gone but I bet the owner is going to be one happy puppy

      Rus

    2. Re:QUICK! by Anonymous Coward · · Score: 0

      anine.com, aye9.com, ay9.com, etc, etc.

  16. Re:hackingthemainframe.com first posts you! by rela · · Score: 0

    Karma on slashdot is like taking a piss in the middle of the desert: No one with any sense cares and it's soon gone anyway.

  17. Huzzah. by Pacer · · Score: 1

    Great, a commercial search engine. I wish there were a web service that could NOT show me all that crap.

  18. Re:well by Gherald · · Score: 3, Funny

    competition is always good!

    Not against something as holy as Google!

  19. Godzilla vs. Mothra by FreeLinux · · Score: 1

    I'm all for competition and I don't have any problem with M$ trying to usurp Google(good luck you M$ twits) but, Amazon is starting to tick me off. Perhaps it is their monthly patent filings that rub me the wrong way. Deep down I fear that they will beat Google by patenting the "Search" button.

    1. Re:Godzilla vs. Mothra by bizcoach · · Score: 1

      why do you feel that Microsoft's patent filings are any better than Amazon's?

  20. Remember when... by Anonymous Coward · · Score: 5, Insightful

    yahoo, excite and hotbot were called search engines?
    And Amazon sold books, and did it well?

    Then somebody said "Portals" and they became "portals".
    Then somebody said "Auction" and they all followed e-bay.
    Then somebody said "e-commerce" and they all started selling everything.

    And books became Amazon's sideline to their patents on everything but the color of money.
    And their site became a Navigational Nightmare(TM) (patent pending).

    Now everybody wants to be a search engine again.

    The reason Google is succesful is because it does it gives people the information they want, and stays the hell out of their way.

    1. Re:Remember when... by kfg · · Score: 1

      Geez, someone told me "Information."

      Have I been doing it wrong all these years?

      KFG

    2. Re:Remember when... by swordgeek · · Score: 1

      Funny, I don't EVER remember Amazon selling books well. Agressively yes, but they pissed off more customers than they won in the first two years.

      --

      "People who do stupid things with hazardous materials often die." -- Jim Davidson on alt.folklore.urban
  21. [OT] Did anyone notice the picture? by Anonymous Coward · · Score: 2, Funny

    http://i.cnn.net/cnn/2003/TECH/internet/09/26/goog le.amazon.ap/story.search.jpg

    Look closely at the OS. WHY did they use Windows 3.1?!?!?

    --bhtooefr

    1. Re:[OT] Did anyone notice the picture? by Mantorp · · Score: 1

      No, that would have required us clicking on the link, which in turn would suggest we went there to read the article, big ./ no no.

  22. PageRank decides Amazon is the winner! by rookkey · · Score: 1

    Has anyone noticed the increasingly uninformative results Google has been returning lately?

    Searching for almost any generic term on Google results in a deluge of shopping sites. And (surprise, surprise) Amazon finds its way to the top of the lists nearly everytime.

    I wouldn't be surprised that since every page on Amazon prominently features a Google search field that the folks at Google have conveniently avoided trying to find a way to fairly balance its search results.

    Needless to say, Google is becoming less and less useful everyday.

    1. Re:PageRank decides Amazon is the winner! by Westech · · Score: 1

      Google's value has always been that it used new and innovative filtering techniques to cut out the crap and return useful results. I agree that Google's results are getting less useful and relevant lately. Up until now, they've always done a good job adapting their technology as search engine spammers change their tactics. Let's hope that they can continue to do so...

  23. Perfect by r_glen · · Score: 1

    I just can't get enough of those product-sponsored search results. Watch out, Google!

  24. So they sell books... by Jin+Wicked · · Score: 2, Insightful

    ...and other stuff through different stores, and now they want to be a search engine, too? I don't really get why these sites feel the need to be everything to everyone -- it seems to me to be a recipe for failure. Plus I don't think I'd trust a search engine that was directly connected with profiting from promoting certain brands, products, etc. I haven't used anything but Google in a long time. I've even heard journalists and a (US) government official use the expression "Googling" in interviews/press releases on NPR on numerous occassions. Google is practically ubiquitous with searching now. If I was an Amazon.com shareholder I would be very wary of this.

    Not to say that a better search engine won't eventually come along, but I don't see why anyone is going to switch when the incumbent site is about as good as most people will need.

    Excuse me, I have to go Amazon... er... A9... for more information, now...

    Nope, sorry. Doesn't work. ^^;

    --
    My Webcomic: Asylum on 5th Street
    1. Re:So they sell books... by JoeBuck · · Score: 1

      It's the problem with being a public corporation. The investors demand exponential growth, forever. This means that management feels pressured to keep doing new things, or try to squeeze blood from a stone. The problem is, they go beyond their domain of competence and soon hose everything.

  25. Google by Anonymous Coward · · Score: 0

    Maybe Google can put amazon.com links to the end of the search results.

  26. Rub the grub with a pub by Anonymous Coward · · Score: 0

    [ramble]
    Well, I'm no longer fp, but I will say that Amazon taking on Google is much like MS taking on Google: plenty of blood yields plenty of bathing. Brand precedent is certainly a factor that I think Google will be strong enough to maintain. Amazon = books/music MS = bad software. Now, we all know that MS is going to pull an IE-homepage-set-to-MS-search-engine deal when their service comes out, something that Amazon won't be able to do. On the other hand, Amazon is much more in tune with consumerism on a larger, general scale. They probably know exactly what people want to know when searching for a product to buy. This'll give them an edge over Google if they concentrate solely on products. MS, well it would behoove them to start from scratch with their search algorithms. I use Google to navigate MSDN...that about sums it up. At the very least, these companies are going to pour a lot of money into these systems. How much blood letting they'll do before yielding Google-esque marketshare is anyone's guess.

    [/ramble]

  27. Natural Biases by silverHat · · Score: 2, Interesting

    Maybe it's just me, but I'm pretty sure that I will not be able to count on Amazon to give me back non-biased results whenever I'll do a search. Being a -company- where profit is far more important than anything else, will they try to capitalize on it buy throwing in it's own products before someone else's?

    It's probably legal, since it's Amazon's search engine, but if I'm looking for a new blender or whatever, I can bet a million to one the first couple ( if not more ) links will be geared toward amazon.com

    Reminds me of the MSN search engine.

  28. I this why alexa exists? by justMichael · · Score: 1

    I guess it only make sense to build a decent front end to the alexa archive, they claim it's huge.

  29. Hey, that's my picture! by Anonymous Coward · · Score: 0

    It's Windows 3.11 displayed on a Gateway 200 Crystal Scan 13" Monitor.

    I felt as though I owned a mainframe, the day I got that PC. Couple of nights later, I did ownZer a mainframe. ;) Memories.

  30. Amazon search by Westech · · Score: 1

    Will they be charging me state sales tax to search?

  31. A9: Plan 9 from Amazon by Anonymous Coward · · Score: 1, Funny

    This will make a great scifi b-movie!

  32. typosquatters set scrambling... by outsider007 · · Score: 2, Insightful

    as everyone tries to get a1.com - a8.com,

    --
    If you mod me down the terrorists will have won
    1. Re:typosquatters set scrambling... by Delron+Da+Thugg · · Score: 0

      I would think A1.com is already taken. Damn that's a good steak sauce.

    2. Re:typosquatters set scrambling... by Lord_Dweomer · · Score: 1
      "typosquatters set scrambling... "

      I think you mispelled Verisign.

      --
      Buy Steampunk Clothing Online!
  33. Many Players in Search-Engine Market:Consolidation by reporter · · Score: 1
    The market for search engines has a very low barrier to entry. Now, Amazon is creating a search engine and is joining the ranks of Google, Yahoo, Overture Services, AltaVista, Lycos, AskJeeves, Microsoft, etc. Please read "Google and VMWare take Microsoft Very Seriously".

    Is the search-engine business of sufficient size to support 8+ players? Given the fact that the search engines of several of the players are very similar, the answer is "probably not". The market for search engines will undergo consolidation, and the main survivor will probably be Microsoft. It has an R&D budget that none of the other competitors can match.

    You can be sure that Google is rapidly working towards an initial public offering (IPO) while there is still a chance for an IPO.

    ... from the desk of the reporter

  34. Advertisers? by Lord_Dweomer · · Score: 1
    So Amazon will sell advertising space on this search engine, that's the whole point of the search engine. But what concerns me is if they will have negative reviews/information regarding placement that advertisers have paid for.

    I know if I was paying for ad space on A9 and found a scathing review showing up right under the link to my product, I would be very pissed at Amazon and want them to take it off, because, hey, I'm paying for it. There is none of this with google...well.....except the whole Scientology deal but thats different. How will we know when Amazon isn't just giving a paid placement for the product, but is also giving false info/concealing the truth about a product?

    --
    Buy Steampunk Clothing Online!
  35. Wonder when.... by Klev · · Score: 1

    Wonder when Amazon will start shipping the book "Going against Google for Dummies"...

    --

    future shocked
  36. The new company's name is 69?!? by Delron+Da+Thugg · · Score: 0

    What the hell...oh, I thought the new company was going to be called 69. Sorry misread it.

  37. That's the way PageRank works by justMichael · · Score: 1

    The more quality links you have the better your PageRank the higher up in the results.

    If you search for the number of sites that link to google it's ~39,000. I have a feeling a few of those have a page rank above 7, that is going to put them at the top for a lot of searches.

  38. They need to do better than their own site by SamTheButcher · · Score: 4, Interesting
    For instance, I used to go to CDNow.com for all of my music info needs - tracklisting, release dates, etc. I forget the exact details (I've written a previous rant about it), but I searched for either a song or album and the relevant search was 68 results in. Their engine seems to search word for word.

    Okay, here you go. Went to amazon.com, searched for song title "The Ocean". There might be a few, but I'm looking for the Zeppelin song. Out of 4686 results, you can only sort by alpha, A-Z or Z-A. That. Sucks. Result #2 does not have any song called "the ocean", but rather a song called "(More Like An Ocean That A) Bathtub" - I'm assuming they mean "Than" instead of "That" but whatever.

    CDNow would return a list with all songs called "The Ocean", then return songs with the word "Ocean" in the title. Amazon's search engine sucks, and I think they're in way over their head on this one, but I could be wrong. I have been before.

    Additionally, if they're targeting a narrower audience, then they're not going up against Google, now, are they? :)

    1. Re:They need to do better than their own site by urbazewski · · Score: 1
      My thoughts exactly: searching on amazon can be an exercise in frustration. Even if you specify the title exactly, it returns all matches with those words in any order in alphabetical or most popular order, leaving the user to wade through looking for the exact match. (No, using quotes does not fix the problem.)

      Amazon has an incredibly useful collection of information about books (pretty much the only thing I buy there), but the search capabilities are the weak link. It seems like they're going for the lucrative area, despite the fact that they have no comparative advantage in searching at all.

      --
      foldplay your photos won't know what hit them.
    2. Re:They need to do better than their own site by K-Man · · Score: 1

      That's a bummer. I was talking a few months ago to a company about doing approximate matching on media titles. This is kind of like exact matching, but with a few errors allowed, eg

      "Lord of the Rings"
      "The Lord of the Rings"

      "Tolkein"
      "J.R. Tolkein"
      "JRR Tolken"

      etc.

      The deal fell through, but it's good to hear there's a need for this type of thing.

      --
      ---- "If we have to go on with these damned quantum jumps, then I'm sorry that I ever got involved" - Erwin Schrodinger
    3. Re:They need to do better than their own site by wmspringer · · Score: 1

      Yes....I've wondered what's up with Amazon's search. Frequently I'll type in the exact title of a book, then have to scroll through the results to get to it. If I search for "the art of computer programming", volume 1 is #13 on the list..

      I do use Amazon frequently, mostly because the 3rd party sellers is often the cheapest option for textbooks.

    4. Re:They need to do better than their own site by Knights+who+say+'INT · · Score: 1
      For instance, I used to go to CDNow.com for all of my music info needs - tracklisting, release dates, etc.
      A bit off-topicky, but have you tried the All Music Guide? It was founded by a rock writer - who has already cashed out - with a long history dating back to the 60's, and it became the major music information resellers - Microsoft and Windows Media Player uses them, while still offering all the goodies for free in their website. Oh, the countless hours spent browsing that thing. Oh the countless hours. Alright, it was off-topic. So sue me.
    5. Re:They need to do better than their own site by SamTheButcher · · Score: 1

      I can get more off topic than you and say that that's where I do all of my music browsing now. ;)

    6. Re:They need to do better than their own site by ticklemeozmo · · Score: 1

      For all my searching needs I now use freedb.org

      --
      When modding "Informative", please make sure it both has a source and IS actually informative.
  39. Disk Space Expansion by capt.Hij · · Score: 1

    Sounds like just about everybody wants a piece of google. Considering that all of these companies will also be making complete copies of the web for their own private cache, perhaps it is time to start hoarding disk drives since they will soon be a scarce commodity as companies start buying them up to copy the web.

    Hmmm, if amazon starts copying everything google has, and yahoo copies amazon, and google copies MS, and MS copies yahoo... Yikes!

  40. Amazon/Alexa has a good spider/crawler.. by ron_ivi · · Score: 2, Interesting
    Alexa, the guys who are behind Archive.org, one of the biggest internet archives, is an amazon company.

    I've noticed more activity from their spider (useragent ia_archiver) than I have from google on my domains recently; so I tend to believe they have a more up-to-date and possibly larger index.

  41. Patents by rf0 · · Score: 3, Funny

    Just wait for them to pantent one click searching..

    Rus

    1. Re:Patents by Anonymous Coward · · Score: 0

      that joke is so obvious, it's not even funny.

  42. Amazon is known for tricks like... by Futurepower(R) · · Score: 2, Funny


    I, for one, don't see need for our new Amazoogle overlords.

    Amazon is known (at least to me) for tricks like charging frequent customers more.

    1. Re:Amazon is known for tricks like... by aastanna · · Score: 1

      I, for one, welcome a new wave of overlords jokes that differ from the nomal formula. Refreshing.

  43. Re:fp by Anonymous Coward · · Score: 0

    uhhh... hmmm. [tap-tap] Pardon me sir, but are you aware that taking doggie downers actually reduces your chance of getting fp? Folks, talk to your geeks. Get the word out.
    This is your fp:
    Yeah FP! I fsckin roxx0r!

    ...and this is your fp on drugs:
    Yeah FP! I fsckin roxx0r!

  44. Let me guess... by vitaflo · · Score: 1

    and they'll also try to patent 1-Click searching.

    1. Re:Let me guess... by bj8rn · · Score: 1

      Prior art to uroulette.com?!

      --
      Hell is not other people; it is yourself. - Ludwig Wittgenstein
    2. Re:Let me guess... by smart.id · · Score: 1

      Try prior art to Google's "I'm Feeling Lucky" button.

      --
      blog & fiction: jd87
  45. Re:SORRY THAT WAS FOR THE POST ABOVE YOURS by Anonymous Coward · · Score: 0

    Dipshit.

  46. Not my experience by harmonica · · Score: 2, Insightful

    Google has done a pretty good job of keeping the e-commerce sites out of my listings,

    Recently, I don't think that's true anymore. At least from my experience. If you search for anything remotely similar to a product or service, you may run into special spam link farms for the search terms you looked for in the top ten of the Google results. Sure, you can report these with the 'Dissatisfied?' link at the bottom, but that's tedious, probably not too many people use that, because it doesn't seem to improve the system much. Over all, Google isn't working as well as it used to. Simply because some SEO people have figured how to manipulate it. It's sad, but as with spam, the fight has to continue.

  47. Didn't happen. by MushMouth · · Score: 5, Informative

    No, they didn't do that, they randomly chose prices for some items a while ago.(it was like a multiple choice, you could get price A, B, or C) the cookies, just made sure that once you got A, you still got A, they were testing the market. After it all blew through they charged everyone the lowest price for the item.

  48. Froogle? by Adam9 · · Score: 3, Interesting

    What about Froogle?

    Taken from this page:

    Froogle is a new service from Google that makes it easy to find information about products for sale online. By focusing entirely on product search, Froogle applies the power of Google's search technology to a very specific task: locating stores that sell the item you want to find and pointing you directly to the place where you can make a purchase.

    I've only tried it a few times awhile back, and it seems to work pretty well. Will this compete with A9?

  49. QUICK by _ph1ux_ · · Score: 1

    Patent this idea! Fast!

  50. not all cheesies and gum by poptones · · Score: 3, Interesting

    I admit google is my first pick as well, but don't dismiss ANY latecomers at this point. It's not just the spoofers and spammers who have weasled their way in - I've done many searches where the first several pages were basically useless ecommerce sites and even done searches where no useful information could be found there at all. Google is a great search engine, but it's nothing near the greatness it had as little as a year ago. Give it another year or two and someone is sure to come up with something better - even if it's google itself that is finally forced to do it.

  51. Froogle: Best way to find the best price by Futurepower(R) · · Score: 4, Insightful


    Froogle, Froogle.google.com does NOT compete with Amazon. It tends to put Amazon out of business. Froogle is the best way to find the price and vendor of anything you want to buy. Google makes no money from showing the vendors and prices, only from the ads on the right side.

    1. Re:Froogle: Best way to find the best price by LostCluster · · Score: 3, Informative

      One thing you might not realize... if you enter a query into Amazon and either drill through the results or get no results, you eventually wind up with a powered-by-Google web results set.

  52. This is futile by Ignorant+Aardvark · · Score: 2, Insightful

    You can't overtake Google at this point. It's too late. Google has been the undisputed king of search for over two years now, and it's simply too "big" to be overtaken by Microsoft's or Amazon's attempts. The only thing that Google could possibly do to screw up their huge lead in marketshare is to do something incredibly stupid - much like what we need Microsoft to do before it loses the majority of the market (and, let's face it, DRM for Microsoft just might be the thing that kills it).

    1. Re:This is futile by JoeBuck · · Score: 3, Insightful

      I think that Google could be beaten, but not by Amazon or Microsoft. The problem is that a search engine has to be perceived as neutral.

      A little guy with much better technology could make headway.

      Also, the likelihood of Google screwing up will increase greatly once they go public. Investors will demand more return, and management might eventually do something that blows the company reputation.

    2. Re:This is futile by malibucreek · · Score: 2, Insightful

      "You can't overtake Netscape at this point. It's too late. Netscape has been the undisputed king of browsers for over two years now, and it's simply too 'big' to be overtaken by Microsoft's or Amazon's attempts. The only thing that Netscape could possibly do to screw up their huge lead in marketshare is to do something incredibly stupid - much like what we need Microsoft to do before it loses the majority of the market (and, let's face it, DRM for Microsoft just might be the thing that kills it)."

      --

      Why is it called COMMON sense when so few people have it?

    3. Re:This is futile by Shinzaburo · · Score: 1

      Don't be so sure. After all, most people wouldn't have believed that behemoths like Yahoo, AltaVista, HotBot, and Inktomi could have been made almost irrelevant by an upstart nobody had ever heard of (Google).

      I tend to agree that Google's current position is very strong, but to judge Amazon's attempt as futile is premature at best. At worst, it's shortsighted and ignore the lessons that history provides us. ;)

    4. Re:This is futile by Anonymous Coward · · Score: 0

      netscape did fuck up and do something incredibly stupid. Netscape 4 and Netscape 5.

  53. Will Google even need to adapt? by azpenguin · · Score: 3, Insightful

    Google is already a part of the nation's everyday vocabulary. We "google" things when we want to find them. Almost every time internet searching is alluded to in a news story, you'll see "use a search engine, such as Google.com" soon after.
    No business is bulletproof, but Google right now is one of the strongest internet names. People like Google because there's only as much whiz-bang as you need, and it's as effective as internet searching as been for the last few years. The main page weighs in, IIRC, at under 13K of bandwidth. Far quicker and less obtrusive than MSN or Amazon. Even on a dial-up connection it's almost instantaneous. You don't get any pop-ups on Google, and for those poor souls unfortunate enough to still use IE, Google even offers a tool that will stop pop-ups. The tools that they offer are useful and unobtrusive. They don't take over or alter your sysem, such as pretty much anything from Microsoft. (And I doubt Google DRM Software is going to be among next year's offered downloads. Unlike Windows Media Player...)
    And Google has street smarts that you can't get from any boardroom. For example, news.google.com was a weekend project that a couple of employees threw together. And it got a lot of competitors' attention when they saw just how good a job they did. They're always adapting. I've seen many quotes from discussions long past show up again on message boards, and they're pulled from the Google Groups services.
    While Google may not be a utopia, it's got what it needs to stand up to the MS and Amazon assault. A strong base, a smart and adaptable workforce, and great public recognition. The market is adapting to Google, not the other way around. Considering they don't like to sit on their past achievements too much, I think they'll hold up fine.

  54. Your search found... 40 CDs? by nanodik · · Score: 2, Interesting

    The problem here is that when people search the net for "Britney Spears", they're not looking to buy her CDs - but that's will be what they get with Amahoo!!!

  55. Amazon to compete with Google? BULLSHIT. by jbottero · · Score: 2, Informative

    Amazon is not building a search engine like that which most people are familiar at Google. Amazon wants to build a search engine specifically to sell products. So, if you're interested in the ins and outs of rebuilding a '57 Chevy or tracking down some problem with some old Sun SPARC Station you bought on eBay, forget it. It's just going to be a mechanism to point people at Amazon affiliates.

  56. Speaking of "I'm Feeling Lucky"... by metroid+composite · · Score: 1

    What does that button do again? I remember seeing this in a 15 minute presentation somewhere, and it sounded useful (something about customizing Google IIRC) but I've never used it. Anyone an expert on Google here?

    1. Re:Speaking of "I'm Feeling Lucky"... by Mantorp · · Score: 2, Funny

      you know, you could try pushing it...scientific process and all that

    2. Re:Speaking of "I'm Feeling Lucky"... by Quill · · Score: 1

      hehehe...mod parent up.

      --
      My religion forbids the use of sigs.
    3. Re:Speaking of "I'm Feeling Lucky"... by Reckless+Visionary · · Score: 1

      Try clicking it.

      --
      I think I'll stop here.
    4. Re:Speaking of "I'm Feeling Lucky"... by Tony-A · · Score: 1

      What does that button do again?
      Redirects directly to the first result of the search instead of returning a set of search results. Took some guts to even consider doing that, particularly when you consider that it first appeared when everybody was trying to keep everyone's attention of their stuff as long as possible.

    5. Re:Speaking of "I'm Feeling Lucky"... by nfk · · Score: 1

      Perhaps he's not feeling lucky.

  57. They cleaned that up pretty quick by SuperKendall · · Score: 1

    I'm not sure how you got that link before, but the search you linked to is now pretty much all wooden bridges.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:They cleaned that up pretty quick by RobertB-DC · · Score: 1

      all wooden bridges

      I'm running Opera 7.11 (fr), 100 results per page, Language = Elmer Fudd, and it still shows up. But to their credit, it's at #30, so most people won't see it on their first or second page.

      You know, 29 out of 30 relevant results is pretty good, all things considered... a lot better than I can get anywhere else, last time I checked. OTOH, I rarely check anywhere else... which I guess is the best indicator of how I really feel about Google's service.

      --
      Stressed? Me? Of course not. Stress is what a rubber band feels before it breaks, silly.
  58. Hmmm.. by adeyadey · · Score: 2, Interesting

    I will wait and see. If you *have* to have a dominant search engine, Google is not such a bad one to have, the adverts (sponsered links) are intelligently placed, and not too intrusive. God, just think we could have Micro$oft as the #1 search engine.. Shudder..

    So, I, for one, welcome Google, our current search-engine overlords..

    --
    "You lied to me! There is a Swansea!"
  59. People who start comments with "Umm..." and "Uhh" by Anonymous Coward · · Score: 0

    Are losers.

  60. I know that nobody reads the articles, but... by MikeCapone · · Score: 3, Informative

    ...it can be useful, once in a while.

    Unlike Google, A9 isn't trying to develop an all-purpose search engine that indexes billions of Web pages. The startup instead is zeroing on a one of search engines' sweet spots -- e-commerce.

  61. View the upper right corner by Solokron · · Score: 1

    But of course if you view the upper right corner of the article page..."Enhanced by Google". Hah!

    --
    30% off web hosting. Coupon code "SLASHDOT".
  62. Didn't Amazon already do this. by ron_ivi · · Score: 1
    "The startup instead is zeroing on a one of search engines' sweet spots -- e-commerce"

    Amazon already bought an e-commerce search company for over $100 Million.

    Feels like a dup from '98. :-)

    1. Re:Didn't Amazon already do this. by Anonymous Coward · · Score: 0

      If it wasn't clear, Junglee was a e-commerce search engine Amazon bought in 1998.

    2. Re:Didn't Amazon already do this. by RobertB-DC · · Score: 1, Interesting

      Amazon already bought an e-commerce search company for over $100 Million.

      And boy, were they excited:

      "PlanetAll is the most innovative use of the Internet I've seen," said Amazon's founder and CEO Jeff Bezos. "It's simply a breakthrough in doing something as fundamental and important as staying in touch."

      "This is a significant opportunity for all of us at Junglee to extend our technology well beyond our current base," said Ram Shriram, president and COO of Junglee. "With Amazon.com, we can address the larger challenges of e-commerce sooner--and on a broader scale--than we could have done alone."

      I guess the technology Amazon obtained for "equity valued at approximately $280 million" has gone to good use. Hard to tell, though, since both partners' websites have gone up in smoke. I wonder if Amazon will even bother to renew the domains, which expire in May and October 2004?

      For some reason, I don't see much of a future for the A9 project anymore -- as if I ever really did...

      --
      Stressed? Me? Of course not. Stress is what a rubber band feels before it breaks, silly.
  63. Frog/Scorpion by twistedcubic · · Score: 1

    It's like the story about the frog and the scorpion. Microsoft can't compete with Google because they just can't allow themselves to give honest results on searches including words like "Linux". This renders their search engine useless, since there is an alternative (Google) that gives honest results. Same with Amazon. It's against their nature. They just can't resist the temptation to give results in favor of the highest bidder, even if it means they can compete with Google.

  64. what e-commerce search? by slavitos · · Score: 2, Informative
    I think at this point, Google's feeble attempts at e-commerce search are really not convincing enough to scare anybody (and particularly not Amazon) away from trying something along these lines.

    I mean, realistically, Froogle.com aside, Google can really search very simple static content. Put a CGI form on your website and Google will stop there. Put anything on your website that ties into a complex request and Google won't touch it.

    Therefore, I don't think that the spin "A9 is going to compete with Google - the leader in this space" makes much sense, since Google is (yet) not the leader in this space - it's the leader in the static page/document search space. Seem like two different things.

  65. Re:Let me guess... -1 redundant by Anonymous Coward · · Score: 0

    Oh man, you got -1 redundant by 60 seconds. Sucks

  66. Skimming the cream by gentlewizard · · Score: 1

    What Amazon's doing with A9 is pretty obvious - they'll let Google invest in the overhead to index billions of pages that have little to no commercial potential, in the quest to produce "complete" listings.

    In the meantime, A9 will index a fraction of that content, focused tightly on e-commerce that will have huge revenue potential, and skim the cream from the search paradigm.

    Sorta like doctors who specialize in "diseases of the rich". :-)

  67. imagine that... by sniggly · · Score: 1

    http://i.cnn.net/cnn/2003/TECH/internet/09/26/goog le.amazon.ap/story.search.jpg A bit offtopic but check out that image.. Isn't that a windows 3.11 running on a blower 15" monitor from back in the days? cnn should update its art a bit to a 19" tft running KDE 3.2 alpha (ok maybe emacs IS better but...)

    --
    Of those to whom much is given, much is required.
  68. Twice as much work for KaZaA by Nom+du+Keyboard · · Score: 1

    This will mean twice as much work for KaZaA, Church of Scientology, et. al. Now they'll have to send twice as many take down notices over things they don't like.

    --
    "It's the height of ridiculousness to say for those 9 lines you get hundreds of millions."
  69. my complaint against google by Anonymous Coward · · Score: 0
    I love google. For a lot of things, it's great. However, more and more frequently, for a lot of things it's lousy.

    Recently, I wanted to find out more information about valve guides. It's an engine part, for those who don't know. I only know because one of mine is "dropped", and the friendly mechanic was too busy to let me know the full ramifications.

    Anyhow, I search on my car make and valve guides. Every page belongs to a car part's web site. And Every page immediately redirects to the front page, where searching for valve guides finds jack shit. Great.

    Meanwhile, googling for my resume (I've submitted it to them months ago) or home page find nothing.

    Google is king, but a lot of people know how to game the system.

  70. Good. Google's broken by DrJAKing · · Score: 1

    Google hasn't worked well for over 6 months now. Too many commercial operations have figured out how to get good rankings. Previously the top ten were generally what you were looking for, these days it's all orice comparisons and consumer product reviews.

  71. RTFA by Kallahar · · Score: 2, Informative

    Amazon is not looking to compete with *google* they're looking to compete with *froogle*, google's product search engine. In both A9 and Froogle, companies can set up data feeds that update the product/price database.

    Amazon is *not* trying to index the web.

  72. In a 12 round slobber-knocker by nate+nice · · Score: 1

    But the sould still burns.

    --
    "If you are a dreamer, a wisher, a liar, A hope-er, a pray-er, a magic bean buyer ..."
  73. Audi? by krokodil · · Score: 1

    With A9 they seems to be more competing with Audi thant with Google :)

  74. froogle.google.com?? by phallstrom · · Score: 2, Informative

    "The startup instead is zeroing on a one of search engines' sweet spots -- e-commerce.

    As more consumers have become comfortable with the Internet, a growing number are using search engines to review products and compare prices."

    Why not just use froogle.google.com? It's excellent for comparing prices if you know the model of what you're looking for.

  75. Froogle already does this by FattMattP · · Score: 1

    Froogle.google.com already does this and has been working for well over a year. Once again Google is ahead of the curve.

    --
    Prevent email address forgery. Publish SPF records for y
  76. MOD PARENT UP! by Lysol · · Score: 1

    This is exactly what the article is saying. It will be more akin to competing with Google's yet unreleased service, Froogle. There's not some almight, generic Google-killer in the works (at least not yet). Amazon is strictly interested in prodcuts.

    So I don't see how this threatens the main search biz of the almight G.

  77. Search + Personalization? by slagdogg · · Score: 3, Funny

    Sounds like fun -- I mean, Amazon holds the crown in recommendations ... I can see the features now:

    "Customers who searched for 'Asian Porn' also searched for: Azn N0rp, Hot Asian Sluts, Azn Porn"

    "When searching for 'Barnes and Nobles': Did you mean: Amazon.com?"

    I think they're a little late for the "one click searching" patent, however.

    --
    (Score:-1, Wrong)
  78. They already have something of this sort by $exyNerdie · · Score: 3, Interesting


    The other day I searched Amzazon's website for the PC Infrared (IrDa) adapter and they showed a section called "Sponsored Links" on their website.

    Here are the details of Amazon's Sponsored Links

    Copy and paste of the text:

    SPONSORED LINKS

    Sponsored Links are advertisements that Amazon.com provides to you. We receive Sponsored Links from Google's AdWords service. When you click on a Sponsored Link, we get revenue. The selection of Sponsored Links that are displayed is based on keywords. For example, if you search for "Bruce Springsteen" or view pages about Bruce Springsteen, the Sponsored Links may point to sites that sell tickets to his concerts or provide information about him. Sponsored Links are always clearly labeled.

    Generating additional revenue from Sponsored Links allows us to offer lower prices to you--something we are dedicated to doing every way we can.


  79. google = jewghoul by Anonymous Coward · · Score: 0

    No, actually google is run by Jews. Check out their employee list. That's why I use alltheweb.com instead.

  80. So... by macgyvr64 · · Score: 1

    Will they sell Segways too?

  81. Amazon Search by ChaoS*Penguin · · Score: 1

    Interesting that amazon would launch a search engine when amazon.com dosen't even have any sort of advanced or power search.

  82. And how is this not taking on google? by fireboy1919 · · Score: 1
    --
    Mod me down and I will become more powerful than you can possibly imagine!
  83. RE: Absolutely! by King_TJ · · Score: 4, Insightful

    All of the post dot-com survivors still seem to be fixated on the same, flawed concept that got most of the web sites in trouble to begin with. It's *not* about doing anything and everything to maximize your "eyeballs" viewing your site.

    It's *really* about focusing intensely on one particular service or offering that a decent-sized group of users think is useful.

    If you're going to sell books, be the biggest, best-priced and most convenient bookseller on the net - but DON'T try to be a patent-monger, or an auction mega-site, or a toy store, or anything else unrelated!

    As you said, Google is so highly regarded because it was always designed, from day one, to be a search engine - and to do the best possible job of indexing pages. They've added a lot of features - but they're all related to their core functionality (such as the ability to calculate math equations that are entered in the search field, or the ability to do phone number lookups). You use their site when you seek answers to something, and it tries to provide those answers (whether by directly giving you results, or pointing you to sites that have the information you seek).

    eBay has, in my opinion, also been the only truly successful online auction site because they've kept their focus on that one area without straying. Everyone who wants to "be the next eBay" or your "eBay alternative" (aka. Yahoo auctions) can't quite penetrate that market, because they've all tried it as a side offering. Folks think "Hmm... Why use this auction link off this e-commerce or search engine site, when I can use eBay, that's completely dedicated to auctions? More people will see my listings that way, and there's likely to be more of the stuff I'm looking to buy."

  84. Capital investment as a way to explain losses by claud9999 · · Score: 2, Insightful

    Personally, I have to wonder if Amazon is playing a shell game to snooker investors. Here's how it would work, Mr. Bezos determines that his current business can never make a profit. How will he ever explain that to the investors (and let him offload some shares?) As long as he takes whatever income he has and invests it into expanding his business into new areas, investors are not bothered by losses. Given that their earnings/share is still negative $.23, I would guess that's their game.

    Alternately, they don't want to ever post a profit 'cause then market expectations are that once they start making a profit they should always make a profit and it makes capital investment all that much more difficult. At least that was what management at Metricom (the Ricochet folks) claimed was their strategy, before they went under. ;^o

  85. Stupid is as Stupid Does by MasTRE · · Score: 1

    I think this is a really dumb move on Amazon's part. It seems as irresponsible as the pre-bubble-burst days. What's next, Amazon Linux? Stick to books and "One-Click shopping" or whatever it is...

    --
    Must-not-watch TV!
  86. Here's why this is going to suck by ralphclark · · Score: 1

    I was just about to start on a rant about how paid listing sites have ruined Google for all geek hardware searches, and how this A9 will surely be the same thing, when I discovered upon testing an example (thank heavens for testing!) that the problem seems to have _gone_away_now_.

    I'm talking about the situation where you search for, say, "Canon S400" and all you get is a load of duplicated hits from paid listing sites like DealTime, DealsOnTheWeb, Kelkoo and so on (all claiming, ironically enough, to show the best prices for said item when in fact they are all near the top end of the scale).

    I can hardly believe it but the problem seems to have more or less disappeared at some point over the last few days. I'm getting mainly genuine and relevant hits, liking direct to the retailer!

    Is this just me - am I just getting lucky tonight or has anybody else noticed an improvement in the last few days?

    1. Re:Here's why this is going to suck by Anonymous Coward · · Score: 0

      I just tried a search for "Canon S400" on Google. Let's see,

      Canon S400
      Canon superstore w/ no sales tax.
      Get free shipping - buy now.
      www.WolfCamera.com

      PriceSCAN.com
      Save money! Don't buy a Canon
      Powershot before you PriceSCAN it.
      www.pricescan.com

      Canon Powershot S400
      64MB CF Card, Deluxe Case
      Lens Cleaning Kit, Free Shipping
      www.Buydig.com

      Canon PowerShot S400
      Great Compact 4MP Digital Camera w/
      3x Opt. Zoom for $447 Shipped! -aff
      www.Amazon.com

      Toner/Inkjet for Canon
      Compare prices and products
      Great savings Toner & Ink Cartridge
      www.4cartridge.com

      StreetPrices.com(R)
      Find and compare prices for Canon
      Powershot, Pro, Digital SLR cameras
      www.streetprices.com

      Save big on cameras
      Priceit4Less and save on Digital
      Cameras, Camcorders, and more
      www.priceit4less.com

      Canon S400
      Find the lowest bottom-line price!
      Compare products, prices and stores
      www.pricegrabber.com

      No luck?

    2. Re:Here's why this is going to suck by Anonymous Coward · · Score: 0

      Also, if I search for the "Canon srx12488124" which will be made in year 2148 or before or never,

      Shop Canon
      Canon Auth Photo/Video Dealer
      Low prices, Great Service & No Bull
      www.BHPhotoVideo.com

      Canon - Cheaper Prices
      Find prices, tax, shipping, store
      ratings & reviews for Canon.
      www.nextag.com

      Canon Store
      Great prices on Canon products!
      Amazon.com affiliate.
      www.amazon.com

      StreetPrices.com(R)
      Low prices on printers
      Compare merchants side by side
      www.streetprices.com

      And likewise, a search for "Canon in D" gives
      Shop Canon
      Canon Auth Photo/Video Dealer
      Low prices, Great Service & No Bull
      www.BHPhotoVideo.com

      Canon Store
      Great prices on Canon products!
      Amazon.com affiliate.
      www.amazon.com

      StreetPrices.com(R)
      Low prices on printers
      Compare merchants side by side
      www.streetprices.com

      Canon Electronics on Sale
      Free shipping! Huge selection. Easy
      online ordering. Amazon affiliate.
      www.amazon.com

      and more. Though it has a couple relevant ones.

    3. Re:Here's why this is going to suck by ralphclark · · Score: 1

      Hmm. I'm not getting the same results. Fewer listing ites in the S400 search, and the bogus product code returns no results at all.

      Results are therefore inconsistent. It resembles what you would expect if Google were constantly tweaking their index criteria in an ongoing war against fraudulent list entry submissions. So maybe they are trying to do something about it after all.

  87. indeed by gnurb · · Score: 1
    to be honest i didnt read anything but the headline.


    but if anyone could do this, amazon certainly would be my top pick for succeeding at something like this, and i would cheer them on all the way

    --
    hooray! it's a sex wiki
  88. Restraint by Obiwan+Kenobi · · Score: 1

    I think it's important to notice the respectible restraint that google showed in the interview. They could've pimped out froogle while it's still in beta, but instead they let Amazon get their limelight for a moment.

    But the thing is, once Froogle goes live and is advertised in a big way, expect this A9 stuff to be pushed under the rug...

  89. MOD PARENT SIDEWAYS!! by Anonymous Coward · · Score: 0

    Just do it!

  90. They already do boost competitors... by MadAnthony02 · · Score: 1

    A few days ago, I was looking to kill off a $50 Amazon promo certificate. I decided to buy a new multi-tool, and searched for "leatherman wave". The listings included two adwords... linking to www.all-leatherman-4-less.com and stagg-tools.com. Amazon probably gets money per link, or maybe an affiliate commission, so even if they don't make the sale they win.. they get money, and don't have to worry about inventory or shipping or anything.

    The other interesting thing is right now those adwords come from a little search engine called, well, Google. So Amazon basically figures they can do the same thing they are doing now in regards to getting paid when competitiors get paid, but they won't have to go thru the google middlemen to do it.

  91. They just gotta have all the money. Fuckers by slappyjack · · Score: 1, Funny

    Well OF COURSE Amazon has to come out and try to build a search engine to compete with Google.

    They're a corporation, after all. This was to be expected.

    See, the Corporate Life Cycle has very few stages:

    Employees with ideas get together and file paperwork. Corporation comes kicking and screaming from the womb of paper declaring that it is a legal entity, quite often having legal residence in the state of Deleware.

    Most Corporations don't evet get past this stage, being a favorite tasty fat prey of The Government, Lawyers, Bigger Corporations, and Software Salesmen. These cute little guys are eaten up by the big bad world and digested. Their employees are either excreted onto the ground, ready to start the proces anew, or absorbed and become part of the Predator.

    Those that live get to a happy place where they're scraping by, but still and often these adolescents even play together.

    But like all adolescents, they become embittered. Maybe that retail chain with the cute ass started dating the Beefy Sports Franchise with the rich founders, who konws? But it almost always happens. The corporation gets bigger and suddenly develops an attitude problem.

    People who could previously talk honestly with each other so things get done are now sending notes about each other to the new secretary with the big titties and then leaking to the rest of the company the other guy is trying to get into her pants - he doesnt deserve a raise! People get fired over giving honest opinions that could get our now more worldly corporation sued, and goddamnit its got hundreds of little shareholder mouths to feed.

    "Waitaminute," the Corporation realises, "I'm not making ALL THE MONEY!

    GODDAMNIT!"

    "But Corporation, you are doing fine right now. You make money and pey people and maybe svsn save a lit-"

    "SHUT UP! Fuck You! You're Fired!

    MUST.
    HAVE.
    ALL.
    THE.
    MONEY!

    NO OTHER CORPORATION CAN EXIST!

    Can I buy those guys? What? NO? You're fired, too!

    I dont fucking care who we have to bribe, fuck, or fuck over! I want THEIR BUSINESS!

    WAAAAAAH! I WANT ALL THE MONEY!!!!! WAAAAAAH!!!!"

    ----

    Okay, so I think corporations suck, but this is what they do.

    None of us should be surprised that an online retailer has suddenly decided that a mostly unrelated business is mow a mortal enemy to be competed with.

    fuckers. I hope this causes them to fold in half.

  92. and the winner is.. by michaelhood · · Score: 1

    VERISIGN!@!#

  93. The name seems redundant by AssFace · · Score: 1

    I'm assuming that "A9" gets its name the same way that "i19n" does.
    Amazon.com has 9 characters after the A, so you can replace them with the assumed 9 characters in the compressed form of just 9 since it is a well known name to us.

    If that is the case, are they going to have an "a9.com" site? If so, then that is like saying "ATM Machine" - and I hate when people do that.

    This should be referred to the Department of Redundancies Department.

    --

    There are some odd things afoot now, in the Villa Straylight.
  94. One Click by 2674 · · Score: 1

    Google better patent the "I'm Feeling Lucky" button real quick....

  95. You forgot... by Anonymous Coward · · Score: 0

    You forgot the part where you assume the slashdot community is familiar with his work and that we will miss him.

  96. Amazon and what technology? by alexcampbell · · Score: 1

    Google has spent years developing its PageRank technology that they call the "heart of our software". Given that Google has patented PageRank, it is hard to imagine how Amazon will be able to produce anything that will be of a competitive nature to Google.

    Froogle hasn't been officially released (notice the little "Beta" in the corner of the logo), but I think that it will be a far more comprehensive online shopping service than anything that Amazon could use.

    It seems likely to me that Google could use its place in the "Search Engine" market to expand into the "Search Engine for Specific Products/Services" market. It seems highly unlikely that Amazon will be able to use its place as an Online Retailer to springboard themselves into the search engine market.

  97. an emerging market as a consequence by nsuttitinagul · · Score: 1

    It may seem like there will be a lot of competition in the search engine sector, but there is one new emerging market which stands to grow as a result of this new competition from Amazon.

    The keyword marketing and advertising management services. Those services which offer to optimize or increase the return on investment for companies who have large sets or portfolios of keywords stand to benefit from this potential new source of revenue. A new search company means keyword advertising management agencies can increase the scope of their services as well as the cost for them.

  98. All Music Guide by Earlybird · · Score: 1
    • For instance, I used to go to CDNow.com for all of my music info needs - tracklisting, release dates, etc.

    Why? That's what All Music Guide is for. AMG your friend.

  99. ISO 216 joke by metamatic · · Score: 1

    A9, or 37x52mm as it's also known.

    Darl McBride to start a search engine called Foolscap.

    --
    GCHQ Quantum Insert installed. If only our tongues were made of glass, how much more careful we would be when we speak
  100. Google deteriorating? by TheLink · · Score: 1

    Google seems to be turning up lots of mailing lists in the search results nowadays.

    For web search I'd rather more the formalized documents to be ranked higher (FAQs HOWTOs etc). If I wanted email/other messages I'd rather use Google Groups for that.

    Maybe they hadn't rebuilt their index yet in the past few weeks?

    --