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Google To Release AdWords API
An anonymous reader writes "Good Morning Silicon Valley reports that Google is planning to release an API for AdWords. Apparently, the company secretly brought 1,800 marketing and sales people to San Francisco last week to debrief them on the initiative."
Don't they already have enough affiliate spam in adwords?
Must they allow people to automate it?
I sometimes wonder...
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Adwords has always seemed a bit rudimentary in the way it has worked in looked. The jscript page include to the way it is displayed. Even nicely layed out sites that rely on it, it has always felt out of place. Why not sooner?
The links to the full article are here and here .
The link in the story is to an overview paragraph.
the company secretly brought 1,800 marketing and sales people to San Francisco
Sure, if you want to keep a secret, invite 1,800 marketing and sales people!
I'm a little put off about how every single link in the article is pratically hidden.. The color used for the links is so close to black it's hard to tell and they're not underlined (unless you hover over them.) I'm seriously disappointed in their inability to overload me with information quickly.
Be sure you notice this line: The Google API is only available to advertisers and not to online publishers carrying Google ads.
to "debrief" means to ask THEM for details.
I sincerely doubt that Google brought 1,500 marketroids out to harvest intelligence from them.
Although it may seem like it is about a clent-side API for displaying ads outside of web pages, from what the article says, it appears that it is so that advertisers can modify their ad campaign when necessary.
I'm just glad I won't have Google ads in every app I download.
This is fine with me. I'm guessing that advertisers will be willing to pay more because they can provide more targeted links. This works out great for the AdSense users. Optimizing the advertising means optimizing business.
Expect a deluge of shitty Adword Optimizers.
Have you written yours yet?..
Mine will not only generate the clicks and clickthoughs itself but optimize for the target group of the self-generated clicks and clickthroughs while keeping extensive statistics on where those self-generated clicks and click-throughs are coming from wrt location, market sector and time of day. It will also optimize cost-per-clicks so you will have to pay less for those self-generated clicks and because those clicks will be distributed accross a network of self-installing spyware you will have no need to worry about generating huge bandwidth bills while self-generating those huge amounts of clicks and clickthroughs.
Simple.
It's certainly going to make peoples lifes as publishers a damn sight easier.
You mean brief them don't you. Debriefing is more like an interrogation or an extraction of information which we all know it is impossible to get any usefull data from a marketeer.
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My other Sig is a 229.
$(SUBJ) or is it me? I mean - when I had 1, 2, or even 3 relevant ads per search results page there was a remote chance that I'd check them out. Now - once I counted (IIRC) 16(!) ads per page very few of them if any were relevant. Plus they show tons of competing ads. I say that they are doing serious dis-service to their clients here. And BTW - no, I won't fucking buy Minolta Dimage Z2. What the ... is that shit?
In other news, The Register shows how stupid google's adword system is abused.
Having used AdSense on the content publishing side, I've seen its glaring weaknesses as well as its strengths.
If you look in the webmaster and SEO forums you'll find lots of great suggestions for how to make the system work better from the publisher's point of view.
I just hope Google pays some attention to that and includes the other half of their revenue model in either this API or a forthcoming one.
I particularly want some level of keyword override when AdSense gets the context wrong, and the ability to get standards-compliant, valid XHTML out of the ad machine.
This Like That - fun with words!
That's 1800 of Google's own marketing people brought in from around the planet to be briefed on the new product they're gonna sell.
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After reading this today:
c an_slaves/
http://www.theregister.co.uk/2005/01/24/ebay_afri
Looks like they could do with improving the advertising.
Not ready for everyday usage? That's funny because I use it every day. People should write sites that are standards compliant and Firefox wouldn't have problems rendering it. I can't think of any time that Firefox has had problems rendering a site for many months, certainly since well before 1.0. Standards are there for a reason and just becuase certain browsers decided to ignore them doesn't mean that the authors of those sites should be catering to those non-compliant browsers. But all of this is off-topic.
I think Google and the folks that showed up stand to do well.
Only one in six users of internet search engines can tell the difference between unbiased search results and paid advertisements, a new survey finds.
Article here.
The API will be aimed at reducing ad-sense-fraud. Giving people the option to opt-out of bad performing sites. In addition the webmasters will be able to maximise thier effectiveness in good advertising, to climb up the earnings ranks quicker.
Google is clever!
#hostfile 0.0.0.0 primidi.com 0.0.0.0 www.primidi.com 0.0.0.0 radio.weblogs.com
Well, I went through a bit of basic digging. See the google adsense quick quick tour
My first move was obviously again some highly intrusive, content distortion, un-fair adv system. Well... it does not not look like that at all. I am surprised. I believe their system could be fair, and provide adv while not ruining pages showing up adv. A while ago I read about systems adding links into web content on the client side. Just imagine an email from your best friend, viewed through an internet browser, polluted with random links! I mean in the text of the email not around. Maddening. So I was concerned about this AdSense being similar.
It looks like eventually some advertisers get the point that web adv can be not more than a text link. No pics, no flash, no pop up... At least AdSense looks like that from snapshot: only text. From an end user point of view I say: well if it's clearly identified as ad, and indeed non obtrusive (i.e. on the side not flashy) I could think about accepting the idea.
Summary: for the first time I have the feeling this could respect all users, be fair, be efficient... Wow !
Z.
Thanks for explaining that. I thought they lined up 1800 marketing executives and yanked down their underwear.
Please point me to a web site that validates JavaScript, since it's JavaScript and not HTML that breaks Firefox compatibility.
Let's go off topic. I'm trying to view a site for months now, already emailed them to no answer. The site? http://www.wwf.org.br/, yes, the brazilian (Amazon Rain Forest, hello!) wwf site doesn't work in firefox, only ie. What a shame for this kind of organization.
Yes, I'm aware of the evangelization program from mozilla, but it's just too much trouble.
AdSense has a flaw that it can't serve ads behind a password, since the spider can't scan password protected sites.
I'd like to see an API webmasters can implement that would be able to feed the spider safe data (as deemed by the webApp developer) so it can serve ads behind passwords.
Create a PHP, Perl, Java class that can easily be used to feed keywords, and text to google so it can generate relevent ads, in a secure way.
There's millions of pageviews behind online services that could use adsense.
Adsense is pretty profitable for a webmaster, so this ability could help defray costs of some online services.
Well, it WAS a secret! Not anymore, now, is it?!
Thanks a lot.
Everything I need to know about copyrights I learned from Slashdot.
Anybody is free to buy whatever adwords you want. If somebody wants to buy the adwords "African Slaves", and Google doesn't object, then what's the issue ?
Of course there's false advertising if the advertiser doesn't actually offer African Slaves, but that's another issue altogether.
I find the recent judgement where CompanyX can buy an adword which is CompanyY's (their competitor) trademark far more an abuse - but as Pepsi can slap Coca-Cola silly in their commercials, I take it this is not an issue in, at least, the USA.
whatever requires the site to be restricted /the users pay for it/ should decry advertising..
if I pay for a site, and am given access based on my payment, I don't want ads. I've already paid my due, and deserve an ad free space.
every day http://en.wikipedia.org/wiki/Special:Random
Dammit. Why San Francisco? All the suicide bombers are in IRAQ!
Think, people! Think!
Read my blog.
Does the mean we can expect a whole slew of software for managing and optimizing ads. Perhaps a open source version with some cool, controversial & effective algorithms for bidding and placing ads? Maybe even a real time tool that "looks" for deals/opportunities?
Hi there- I manage the SVW site and appreciate your feedback re: link colors, etc. They are not meant to obfuscate. Will add this change to my list of things to do!
Cheers-
Dida
dida@siliconvalleywatcher.com