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Second Round of Serenity Screenings Sold Out

j1ggl3x writes "From a Rotten Tomatoes news article: 'Following the sell-out success of the May 5th pre-screenings, creator Joss Whedon recently announced that more advance previews of his movie Serenity would appear at twenty theaters in twenty cities, this time on May 26th. By the next morning, well before the official list of cities was posted, fans on the Serenity movie site and elsewhere had diligently located half the listings through trial and error and several of the locations were already sold out. Serenity hits theaters on September 30th.'"

44 of 199 comments (clear)

  1. Man, Fox really dodged a bullet by blonde+rser · · Score: 5, Funny

    Good thing fox cancelled Firefly. There's clearly no public interest in that franchise.

    1. Re:Man, Fox really dodged a bullet by Sancho · · Score: 5, Interesting

      The question will be whether die-hard fans will be the ONLY ones who see the show when it gets a wide release. The show pretty clearly had a huge fanbase (given the record sales on Amazon and pre-screenings that sell out before they're announced) but even if every fan sees the movie once, it won't be enough to warrant a sequel if no one else sees it.

      I was lucky enough to attend one of the first 10 screenings. I think the film is good enough to make it on its own except for the character development. Firefly fans won't have a problem here, but with 9 characters to deal with, there just isn't enough time in a 2 hour movie to really introduce them all, much less give any real information about them which would let them shine. I hope this doesn't detract from the film for the general audience.

    2. Re:Man, Fox really dodged a bullet by rijrunner · · Score: 3, Interesting

      Let's see... 1 million Dvd's sold in a day at an average of $40 per set..

      5 million sold since it has been released.

      So, Fox has made somewhere around $200 million off that series so far..

      Most companies consider $200 million a fairly decent amount to make off a series that has had a multiyear run.. For a show that was cancelled before it even got a run is pretty far removed from the norm.

      You really need to do that math, but that would require a bit more processing than you seem to be able to manage.

      This particlar vocal sub-group put a lot of money on the table.

      Networks are in the "Make Money" business. Fox and a number of other networks now make more off the DVD sales on a series than on the broadcast of the series.

    3. Re:Man, Fox really dodged a bullet by Tarcastil · · Score: 2, Interesting

      My sister managed to get me a ticket, too. I'd seen only a few episodes prior and thought the movie was amazing. I agree that for the main characters, though, there's little character development. Maybe it's Joss's plan to get more people into the TV series by making it necessary to see the show for a full understanding of the movie.

    4. Re:Man, Fox really dodged a bullet by DarkTempes · · Score: 4, Funny

      the general film audience likes character development?

      i thought they just liked explosions and sex.

    5. Re:Man, Fox really dodged a bullet by MaineCoon · · Score: 3, Informative

      You seem to forget - $40 is the MSRP. Wholesale is around $20. Production, distribution, etc will eat up about $5.

      That works out to $15 profit per set, and doesn't include other potential expenses, so if 5 million sets were sold, that's only $75 million.

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    6. Re:Man, Fox really dodged a bullet by Shea_Butter · · Score: 2
      Let's see... 1 million Dvd's sold in a day at an average of $40 per set.. 5 million sold since it has been released. So, Fox has made somewhere around $200 million off that series so far.. Most companies consider $200 million a fairly decent amount to make off a series that has had a multiyear run.. For a show that was cancelled before it even got a run is pretty far removed from the norm. You really need to do that math, but that would require a bit more processing than you seem to be able to manage.
      Not to flame, but it's pretty obvious that you don't understand sarcasm. Just to give you a little hint, it's when someone says something that they don't really mean. Usually they depend on some sort of obvious fact that would make what they said idiotic to indicate that they are employing it. Hope you find this helpful...
    7. Re:Man, Fox really dodged a bullet by furiousgeorge · · Score: 5, Insightful

      >>so if 5 million sets were sold, that's only $75 million.

      did anybody here pass economics? Ok... how about at least TOOK economics?

      There's a big difference between revenue and profit.

      Going from the math above, fox POSSIBLY brought in $75 million for the DVD's (that's not counting promotional costs, etc etc).

      Did the shows cost nothing to produce? 14 episodes of a SciFi show.... i would bet $5million an episode is a reasonable estimate. Thats $70 million in costs right there. Plus marketing, blah blah blah.

      Yes the DVD has been a hit. In numbers. But you can't say it made fox a fortune. It more than likely is just covering the costs that the show LOST during its run.

    8. Re:Man, Fox really dodged a bullet by Monkelectric · · Score: 5, Interesting
      well, that they killed it specifically as a marketing technique to sell DVDs?

      It is possible, and I like the way your conspiratorial mind works. However, they could have sold season 1 DVDs and still made a eason 2.

      The inside story is, that FireFly was the "baby" of an ousted executive. If FireFly did well then there would be all sorts of questions along the lines of "Why are were firing guys who are making hit shows?"

      The solution was well documented -- tank the show by showing them out of order, not advertising them, and then changing the show times so you couldn't catch them. I remember seeing the adverts on TV and going "that looks COOL!!" and then I couldn't find it.

      --

      Religion is a gateway psychosis. -- Dave Foley

    9. Re:Man, Fox really dodged a bullet by Snaller · · Score: 2, Funny

      did anybody here pass economics?

      Yep, I walked past a class. Really hot chicks inside!

      --
      If Google really cared they would fix Android Chrome to reflow text, instead of discriminating
    10. Re:Man, Fox really dodged a bullet by Snaller · · Score: 2, Informative

      Did the shows cost nothing to produce? 14 episodes of a SciFi show.... i would bet $5million an episode is a reasonable estimate. Thats $70 million in costs right there. Plus marketing, blah blah blah.

      Under two mill (and there was no marketing) - they made that back on the first run, but they wanted more, not just to break even.

      --
      If Google really cared they would fix Android Chrome to reflow text, instead of discriminating
    11. Re:Man, Fox really dodged a bullet by BreadMan · · Score: 2, Insightful

      >> did anybody here pass economics? Ok... how about at least TOOK economics?

      In the patched-elbow world of economics, profits mean excess after cost + acceptable return for the investment. Given that line of thought, profits in an competitive market gravitate towards 0, meaning participants earn the acceptable return on investment, but no more.

      So, revenue > cost may not generate enough to cover the expected return for the risk involved; I don't know what type of return the industry expects from this sort of activity, so I can't say if Fox earned a profit (in the economic sense) or not.

      That said, show-business accounting is nortoriously shady, even productions with revenues far above cost show a loss on the company's books.

  2. Re:guaranteed to fail by KillerDeathRobot · · Score: 4, Funny

    Yes, the selling out of these theaters before the list of theaters showing it was even out is a good indication that this movie will tank.

    --
    Thinkin' Lincoln - a web comic of presidential proportions
  3. Fox Drops the Ball Yet Again by Luigi30 · · Score: 3, Insightful

    So has Fox dropped another franchise on its way to success? Are they going to pick the ball back up like they did with Family Guy?

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    1. Re:Fox Drops the Ball Yet Again by Sancho · · Score: 4, Informative

      Universal currently has a contract to make (I believe) as many Firefly movies as they want (there are currently talks of having it be a trilogy). However no one can make a Firefly TV show for something like 3 years.. so maybe after that we'll see a revamp of the show, although Mutant Enemy would be fools to try to get it on Fox.

    2. Re:Fox Drops the Ball Yet Again by Forthan+Red · · Score: 3, Informative

      Don't assume success to soon. Remember Private Parts, the Howard Stern movie? It opened HUGE, and did major box office for a couple of weeks. But once all his fans had seen it (sometimes twice), it's numbers dropped faster than one of his stripper guests dropping her top. What had been hailed as mega-hit actually ended up losing money. The fact is, the average person has probably never even heard of the Firefly series. So while it may be a snap to get fans excited, it's going to have a really tough time crossing over to the mainstream audience. Besides, isn't one space western enough? :)

  4. Sold out before they were even announced. by jaysedai · · Score: 4, Informative

    Several of the screenings sold out before they were even announced. Many enterprising Browncoats "hacked" the Fandango URL until they found the screenings.

  5. To the point. by Anonymous Coward · · Score: 5, Insightful

    "By the next morning, well before the official list of cities was posted, fans on the Serenity movie site and elsewhere had diligently located half the listings through trial and error and several of the locations were already sold out."

    Ladies and Gentlemen. Now THOSE are fans.

  6. I'm going to be asked to turn in my geek badge... by Caspian · · Score: 4, Funny

    ...but who the hell is Joss Whedon, and what the hell is Serenity?

    --
    With spending like this, exactly what are "conservatives" conserving?
  7. Quick Comment by Anonymous Coward · · Score: 5, Insightful

    You guys need to get the idea out of your head that a highly devoted fanbase is the same as a large fanbase. Just because some rather limited amounts of seats sell out instantly doesn't mean the movie can't flop.

  8. Re:I'm going to be asked to turn in my geek badge. by Troy · · Score: 3, Informative

    Joss Whedon - Creator of Firefly, Buffy the Vampire Slayer, and Angel.

    Serenity - Feature length film based on Firefly, which Fox cancelled a couple of years ago.

  9. Re:I'm going to be asked to turn in my geek badge. by kalidasa · · Score: 5, Informative

    "Serenity" - a forthcoming movie based upon Joss Whedon's television series *Firefly*, which was a near-hard SF show set about 400 years in the future after mankind had migrated to another star system. The show is about the crew of a ship, Serenity, that straddle the boundaries of legality (smuggling, but nothing bad; carrying fugitives from the big bad corporate government) and are mostly loyal to their captain, Mal, who is a veteran of the losing side in a civil war against the big bad corporate government. The show depicted two classes of worlds: high-tech core worlds, and low-tech "Western"-style frontier worlds. Joss Whedon wrote Alien: Resurrection, and created Buffy the Vampire Slayer (both movie and tv show), Angel, and a few other things.

  10. Wow. by SatanicPuppy · · Score: 4, Funny

    Dang, this is popular!

    They should make a TV show out of it or something...

    --
    ad logicam Claiming a proposition is false because it was presented as the conclusion of a fallacious argument.
    1. Re:Wow. by UserGoogol · · Score: 4, Funny

      Sounds like it might be a bit of a niche though. What they should do to spice things up is air the show out of sequence. That'll add an air of mystery to the series which people will just eat up.

      --
      "Never attribute to malice that which can be adequately explained by stupidity." -- Hanlon's Razor
  11. ebay tickets for screenings by aapold · · Score: 2, Interesting

    are up to over $250 dollars for a pair for the DC show.

    --
    "Waste not one watt!" - CZ
  12. Fox cancelled it because of politics by DrJimbo · · Score: 4, Funny
    In the Firefly series the big bad was a combination of a corrupt corporation and a near fascist government.

    Fox couldn't stand having themselves portrayed as the baddies.

    --
    We don't see the world as it is, we see it as we are.
    -- Anais Nin
  13. Re:Where are the 20 cities? by mzs · · Score: 3, Informative
    From here:
    1. Atlanta, GA
    2. Austin, TX
    3. Boston, MA
    4. Chicago, IL
    5. Dallas, TX
    6. Denver, CO
    7. Hartford, CT
    8. Kansas City, MO
    9. Las Vegas, NV
    10. Miami, FL
    11. Minneapolis, MN
    12. Norfolk, VA
    13. Philadelphia, PA
    14. Phoenix, AZ
    15. Portland, OR
    16. Providence, RI
    17. Scramento, CA
    18. San Francisco, CA
    19. Seattle, WA
    20. Washington, DC
  14. Re:Why is this important? This is the 3rd time by Knight2K · · Score: 4, Interesting

    One of the obvious reasons is that Firefly was a science fiction television show, which is generally a fairly nerdy entertainment. In addition, Firefly is generally regarded as a very good science fiction show that some might mention in the same breath as Battlestar Galactica, Farscape, and Babylon 5.

    You probably could argue that TV is generally lame, and that is difficult to dispute. However, I've found Joss Whedon's work to be generally better than most of the shows out there. He deals with a lot of interesting themes in a very entertaining way without talking down to his audience.

    More than that, he takes risks with his work. He kills off beloved characters if it serves his story, regardless of the fan reaction. He did a show that was almost entirely without dialogue and an hour-long musical episode.

    These approaches could have ended up as cheap gimmicks, but usually they worked really well. I think a lot of people want to see entertainment that does try to be different. I think geeks and nerds are used to seeing value in things that other people might not understand.

    Is a sci-fi movie ultimately stuff that matters? Perhaps not compared perhaps to environmental issues, war, and politics. But life has to be about more than that. Art, music, and culture have their places as well. Wide availablity and low accessibility don't necessarily disqualify popular mediums from being art and being important in its own way.

    It sounds like you haven't really seen any of Mr. Whedon's work. I suggest you rent a few of the Buffy TV series DVD's or the Firefly collection and try it. You might find you like it, or at the very least, have a more informed dislike of it.

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  15. Re:I'm going to be asked to turn in my geek badge. by cgenman · · Score: 4, Informative

    It's also important to point out that Firefly, like Joss's better work, was a "serial," in that later episodes depended upon previous episodes to make any sense. Unfortunately, and dumfoundingly, Fox decided to air the series out-of-order, which led to the complaints that Firefly was "confusing" and "impossible to follow."

    In other words, Fox blew their own series because they didn't know what they were doing.

    It's also a space western, which is a pretty tough theme to like, but somehow managed to capture the essence of what worked with the episodes of Star Trek that worked. Even though pretty much none of the characters are good guys (the captain kills people who he thinks deserves it, the crew members betray eachother for money, the pilot keeps wearing Hawaiian shirts), they're somehow likable in a bad guy way... Sort of like Han before Lucas bastardized him into a saturday morning cartoon. The old-west themes of cattle rustling and smuggling just add to the charm and the outlaw atmosphere. It was a pretty good step, in other words, to reduce what will likely be a nastily complicated future involving DRM, standards compliances, interoperability problems, technological glitches, and complicated social procedures based upon years of snowballing bureaucracy to something archaically approachable focused more on characters. Not once in the entire 12 episodes was there a spot of technobabble or an episode focused upon getting the holodeck to work. It was all about the characters, which really shined through on the DVD's.

    It was good, but Fox blew their chance by thinking that it was The Simpsons. Hopefully the movie will rectify this to some degree. And if the movie does well, they can replay the TV shows. Most people haven't seen them anyway.

  16. Canada by Anonymous Coward · · Score: 2, Funny

    What about Canada, eh?

    Joss, if you bring the movie here early then we will gladly give you some bacon and beer. Think about it and get back to me.

  17. Re:This blows. by ErikZ · · Score: 2, Interesting

    I missed FireFly when it was being broadcast.

    After hearing about it, I downloaded about 9 episodes. Loved them.

    Then I heard that the DVD set was available on Amazon for 35$. Erased my downloaded copies and bought the DVDs.

    I would of never bought the DVDs without having pirated the episodes first.

    --
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  18. Re:guaranteed to fail by kidgenius · · Score: 3, Interesting

    I used to work with one of the guys that was one of the animators on Titan AE at the Fox studios in Phoenix. He said that it was rather disappointing what was happening. Everyone at the studio knew they were being laid off and the studio was going to close after the movie was finished. As it progressed, people either were leaving or being laid off as they were no longer needed. Right at the end of the movie's development, there was nothing but a skeleton crew there. Fox just didn't care about Titan AE and didn't give it much of a chance (sounds like the series that is currently being discussed). As such, there was not much put into the movie by the people working on it. I'd imagine that played a role in the movie's success/failure.

  19. Fox choose not to air it by Scrameustache · · Score: 2, Informative

    Yes the DVD has been a hit. In numbers. But you can't say it made fox a fortune. It more than likely is just covering the costs that the show LOST during its run.

    The show lost no money to Fox. Fox choose to pay for production, and then did not air it. Or aired it at exotic times in the MIDDLE OF THE NIGHT. I'm wondering if did better or worse than the test pattern or the infomercial on the other channels. Since no one knew in advance it would be on at that time, how could anyone see it?

    --

    You can't take the sky from me...

  20. Re:just out of curiousity? by Scrameustache · · Score: 2, Informative

    I hope that Serenity's storyline fits with the rest of the story and isn't just some random story made up just for a movie where the series can do without.

    It takes place six month after "Objects in Space", and we get to learn River Tam's story.

    Also: Reavers!

    --

    You can't take the sky from me...

  21. Re:just out of curiousity? by goat_of_wisdom · · Score: 2, Informative

    I went to the first (May 5) screening and I have to say (as a big fan of the TV show) I was very impressed. They change a few things (personalities, relationships, etc.), but by and large the movie fits very well with the TV show and extends the story in a way that actually makes a lot of sense. Also, the movie kicks ass.

  22. Re:I just never "got" it. by MonkeyOfRage · · Score: 2, Funny

    Oh, come on - admit that you loved it whenever characters would awkwardly and unconvincingly start sputtering Chinese for no apprehensible reason...

    Mind you, if there's even a chance that Morena Baccarin and Jewel Staite might be spanking each other, you can mark another ticket sold.

  23. Berman? by zCyl · · Score: 4, Funny

    the general film audience likes character development?

    i thought they just liked explosions and sex.


    Rick Berman? Is that you? Tell us more of this great wisdom about how to pummel a science fiction franchise into the ground.

  24. Re:I'm going to be asked to turn in my geek badge. by kyojin+the+clown · · Score: 2, Insightful
    haha this is so true, i did it with both BSG and firefly, neither of which i had seen before i borrowed the DVDs off a mate. you watch the pilot, and then you watch the next one, just to see what happens, and then before you know it its 4am and you have watched half a series.

    you know you are broken when you get up early to watch more the following morning. of course, doing it this way means you are devasted when you reach the end and there's no more.

  25. Oh no, you didn't... by el_benito · · Score: 2, Funny

    The killing I can deal with... Betrayal for money I can cope with... But dude, those Hawaiian shirts just crossed the line.

    --
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  26. Re:This early?!?! by tankd0g · · Score: 2, Insightful

    To drive Firefly DVD sales of course. And it's working.

  27. Why not this early? by BraceletWinner · · Score: 2, Interesting
    In short, they want to build "buzz". I worked as a manager in movie theaters for a number of years, and while five months early is a bit extreme, many movies had early screenings to build buzz. There have been several movies that I can remember screenings of that really helped. When "When Harry Met Sally" came out, there were some early screenings and everyone was talking about the orgasm scene. People called us weeks in advance to find out when we were playing it. It sold out every weekend for several weeks.

    If "Serenity" is good, and there's no reason to think it won't be, why not create some buzz and pay for the screenings at the same time? The distributors know that the rabid fans will pay to see this movie early, and they're hoping that they'll tell all their friends about it. If you can create a buzz going into summer, people will look forward to it even while being bomabrded with the usual summer blockbusters.

    I think this is a brilliant move on the distributor's part, and I hope they have a few more between now and September to keep the buzz going.

  28. This late by Scrameustache · · Score: 2, Informative

    Anyone else think that having preview screenings in May for a film with a September release date is a bit insane? Why do it almost 5 months before it's released?

    It was supposed to be released in late march.
    But their producer's marketing department got wind of how much Lucas was putting in his promos and they decided that there was no way they could compete with his advertising, so they pushed it back.

    --

    You can't take the sky from me...

  29. Re:I'm going to be asked to turn in my geek badge. by zrk · · Score: 2, Funny

    The most important thing to note here is that unlike Han Solo, Mal will always shoot first.

  30. Re:just out of curiousity? by forkazoo · · Score: 2, Funny

    I think most of the existing "browncoats" are virgin viewers. How else do you explain people going to Fandango and trying every possible city to get tickets before the showing was announced. If they had girlfriends.... Well, they might have had better things to do.

    Well, I got my ticket!