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Google Forays into Print Advertising
dotpavan writes "It's not that if Google farts, it makes headlines, but this move is a smart one, at least for a tech company which was primarily thought of a search-engine company. Yahoo News reports that Google has ventured into print ads (or offline ads as they are called there) by buying pages at PCMagazine and Maximum PC. More interesting is the website adsbygoogle.com which has these images, but the main page is not functional. "
I was really becoming concerned that Google may have gone into bankruptcy... without the unending stream of daily Google articles to reassure me of the companies present, future, and hypothetical activities.
This news is too old..was expecting better from /.
Explore your creative side
Yahoo News is reporting on something for Google, basically giving them free advertisement for their new service. Am I missing something.
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[quote]More interesting is the website adsbygoogle.com which has these images, but the main page is not functional.[/quote] I don't see any images... anyone has a mirror?
I gooled my goodle to find a place to google a google and found out it googles $5.
j0b.org - A famous domain name for sale
I think we'll soon be facing an integer overflow if someone's been counting the Google stories on Slashdot y'know.
Now if they could only figure out a way to syndicate farts. Then they'd have something...
Is the main idea, and it is done by Google having a pool of advertisers ready to put in ads, and Google gets a "discounted rate" because they are always giving out ads consistently and easily. Very interesting, reminds me of the Costco (or Sam's Club) of advertising.
Is everything on Slashdot lately just the stuff that was on Reuters in the morning? I read this hours ago. Yar! I've half a mind to demand that stories copied from big news sites not be accepted, as they are already obvious at other news outlets.
... also means giving advertisers information about you.
Why are the article and summary hyping this "move" up so much? Haven't traditional print-publishing companies been doing this for ages? All Google is doing is buying space in a magazine, and re-selling the ad space, if I am not mistaken.
Re-selling print ad space doesn't seem like the most profitable business. Of course, I have no idea how much advertising space costs in print, or how much of a break Google might get for taking out a full-page ad that it then fills with smaller ads, but it doesn't seem like it would be very efficient. It is an interesting move, though. Anyone have an idea of the size of the ad market in print vs. online (in terms of dollars)?
Well, for a technology company that serves up millions of pages daily, that site is already slashdotted (adsbygoogle).
I would have expected them to configure their server farm to cope with this, depending on demand.
Why UNIX?
This page dated in 2003 shows that Google has been planning this for quite awhile. I wonder what took them so long?
They've become part of the evil mind-manipulating corporate advertising conspiracy! Bastards! Only evil masterminds would think to add "don't be evil" to their mission statement, 'cause its obviously a phoney claim!
I hope I'm being funny, because I'm not being entirely sarcastic!
Btw.: I found the very first honest privacy statement I've seen; it's hilarious (mailinator.com):
So, "people doing searches on Google really did not know that they were on an ad network all the time."
But I think most poeple prefer to think of Google as a search engine, not an ad network.
This is my sig. There are thousands more, but this one is mine.
It's not that if Google farts, it makes headlines,
You must be new here.
I never spellcheck and I freely admit it. Save your karma for more worthwhile "lol erorrs" replies
Google plans to purge its cache using its new service Google Purge TM
I
Your asking something that can be looked up on Google.com!?!?
Geez, apparently these ads aren't very effective...
I can't wait until I'm standing to pee in a bar somewhere and instead of the sports section or the menu for the place there's a Google.com add in there. That'll be the day!
Generation Trance: What generation are you?
You'll probably think that I am a nut, but I think that Google ads are important for a democratic system. Here's why.
In the traditional media world (newspapers and TV), content producers are beholden to advertisers. They don't want to say anything that will offend their sponsors for fear of losing revenue.
Google (online) ads correct the problem. By truly separating producer and advertiser, keeping each fairly anonymous to the other, content producers are not required to pander to advertisers -- it's difficult for advertisers to boycott the web pages on which their ads happen to appear. Content producers can create content as they wish and express the ideas that they wish without fear of retaliation.
It's too bad a similar system can never be created in the offline (dead-tree) world that Google is now examining.
What are you eating? isItVeg?.
$4B in new stocks... ~$2.5B in print advertising... Yeah, The Onion seems to have it right.
Note to editors: check dates before filling in the dept.
What if I do the same thing, and I do get different results?
Google is smart enough to know that there are people out there that don't live and die by the internet. If they see ads for Google, they're more likely to go to a google site when they first encounter the internet. Its like AOL is such a brand name, that many first time internet users naturally just type "AOL" into their browser. Sure, those of us that use the internet all the time won't give a Google ad a second look (except to notice that you don't normally see Google print ads), but for newbs, your grandma that just got her first Linspire PC, etc., knowing where to start is great... and knowing you can start with Google is a great place to start...
PDA & Smartphone Optimized Sites
Replacing my laptop with a Treo
Google's been in print for years!
Dear Slashdot: next time you want to mess with the site, add a rich-text editor for comments.
More interesting is the website adsbygoogle.com which has these images, but the main page is not functional.
So let's jump to the funcional links:
http://www.adsbygoogle.com/pcmag/
http://www.adsbygoogle.com/maxpc/
http://www.adsbygoogle.com/pcmag/2005-09-20/
Google farts? Is that worse than a Microsoft fart? Or, how many techies die from a /. fart?
What I don't understand is why Google can't do a global update of the "Google" logo for the 404 error? Are they that incompetent? :)
You're just too enamoured with them to see it.
I wonder if this has anythign to do with Google Purge?
this person obviously does not read slashdot
"Is this just useless, or is it expensive as well?"
CmdrTaco? Did you notice the date?
... nothing-else-happening-in-august dept.
Posted by CmdrTaco on Thursday September 01,
Why is anyone suprised? I'm not.
I don't see the market here. Google is setting itself up a middleman, but why do we need one? What service is Google actually providing? Saying that Google buys in bulk and then parcels it out misses the point. It's good for the advertisers, but why is it good for the magazine? Why would I as a magazine let Google get a piece of my advertising revenue?
Um trying googling something like "Ad space prices" or "advertising space prices" and be prepared for a) completely irrelevant information (space.com is number 2?) b) tons of spam wanting you to advertise c) maybe the random irrelevant link to advertising space in one random specific magazine? d) maybe 20 pages in what you are actually looking for.
Why I like google.
Adds are text.
Search screen is clean and minimalist.
Print adds, in the true spirit of Google will not bug me in the slightest. If I am reading a computer magazine, I am more likeley to be in the mood to look at adds in print. This is opposed to being bombared with emails, popups, and phonecalls at dinner.
However I doubt their effectiveness.
- Print adds would target people who have not yet heard of google via word or mouth, or by the net. however tech/computer magazines more than likely will be read by people who have already heard of Google and have either chose to use it or not.
Hello!
What if Google would distribute a free scanner pen, which you could connect to your computer, and would print bar codes with their ads, and if you scan them, your computer would go to an internet page?
That would be something!
It's not that if Google farts, it makes headlines, but this move is a smart one, at least for a tech company which was primarily thought of a search-engine company.
Wow, what a rambling, unnecessary sentence. I take it the story submitter is a Wikipedian? Here, I'll revise it:
For Google, this is a smart move.
The best revision would be to eliminate the sentence entirely. It's an editorial aside that strays far from the actual story. Leave that to your blog please. The editors alone imbue enough bias in the story selection.
Google wants to learn how to track information and influence. They have to constantly change their plan to do this. They released Gmail by invitation so they could map the connections on the internet in 3 degrees of Kevin Bacon style. Once they figure out how we communicate they can patch that up with how we click ads then how we read ads and compare that to their search data to figure out how to maximize the efficiency of the information control and influence. They can then start printing books with print ads in them. They are a sociologists dream.
Kudos to google, for they are starting to broaden out to give them a foothold against Microsoft. We finally have a viable commonly-used representation of Linux!
Not only "land of the free" but "land of the lawyers" who love a good old 1st amendment smackdown. Shihar 153932
The only problem is that these companies already exist. They're called media buyers, or ad agencies. If Google is going the agency route then they might do well because agencies are (to some extent) known for no results and a high cost. If Google is bringing this to the populace, then that's not a bad idea.
:)
As an aside, it would be interesting if Google took the AdWords approach to advertising in print magazines and let companies try to outbid each other for spots in different magazines. To take it a step further, imagine if when the magazine is printed, they bind in an ad by Google that is taken to their printers by Google. So Google buys ad space in the middle of the magazine (in the centerfold). Let's say Google does this with Harpsichord! Harpsichord! Harpsichord!, the quarterly for Baroque music enthusiasts. They usually print 50,000 issues. Google partners with them and Google will say, "Just put our centerfold in your magazine, it will be 4 pages of ads."
Well, now imagine that Google sells this ad space not only size-wise in the page (say, by quarters of a page), but also by chunks (of 10,000). So if you really wanted to advertise in H!H!H! you now have the option of advertising only to 10,000 of those readers, at a reduced cost.
Let's take this a step further and look at a real example. Say you're a small custom amp manufacturer, and you want to advertise in Guitar World. Take a look at their rate card. If you want to advertise a one-page ad in their magazine, it's going to cost you $11,000 for a single one-page color ad. If you only wanted to spend $2000 you're out of luck.
But lo and behold, here's Google, who buys 48 pages of ads from Guitar World for $318,000 (the centerfold is 4 pages front and back, so it's 48 x $6625 = $318,000). Now let's say Guitar World prints 50,000 issues per month. Google has bought the centerfold for the magazine and is now letting YOU advertise in it. But Google takes it a bit further. They deliver the pre-printed centerfolds to Guitar World, so now they can put whatever they want on the centerfolds, and have them be as different as they want. Now they come to you and say, "Hey Small Local Custom Amp Manufacturer, how would you like to advertise in Guitar World with a full page ad? I know you don't have $11,000, but what if told you you could spend $0.30 per full page ad in Guitar World, per magazine?" And you think to yourself, you know - that's not a bad idea. I can spend $750 and have 3,000 people see my big, full-page ad... in Guitar World! And you sign up.
Well, you have 2,500 people see your ad in Guitar World and believe you're a huge big-shot company. Meanwhile, Google spent $318,000 on buying these ads and they get 120 companies just like yours signed up for the first issue, showing their big ads concentrated on a small slice of readers. Google's revenue after one year is $1,080,000. Now imagine this being done in hundreds of magazines, and Google packages this so that your ads can get spread across readers in many different kinds of music magazines. Maybe Rolling Stone, and Spin, and a bunch of others.
In that way, it ties in very nicely with Ad Words. And it can tie in further if Google goes for a cost-per-call and each of these ads has a custom 800 number where you get charged $X if someone calls. (This is already being done by some of the CPC companies, I believe).
Hell, if they're not going to do it, I just might.
Small potatoes make the steak look bigger.
It's not that if Google farts, it makes headlines
I'm sorry, but if a corporation, a server farm, or a website farted, I'd really want to read about it. I mean what does it smell like? What causes it? Does it make a loud noise? Inquiring minds want to know!
It's not that if Google farts, it makes headlines...
It's not? Could have fooled me!
This only confirms what's been known to smart folks for a long time - Google is an advertising company, not a tech company. If (as is not entirely unlikely) we have an economic crash because of Katrina - Google will suffer, badly.
That means that Google is going to start their own newspaper. Duh.
Traditionally no. Most magazines have different rates for different size ads. Full page ad is expensive but not as expensive as 2 half-page ads. Or 4 Quarter page ads. Some magazines only have full-page. Google works a low-rate deal buying 2 Full pages a month for 24 months in a couple of mags. Google can charge higher rates than mag for 1/4 page ad that may or may not be available through the magazine. Customer may even end up with lower rate than magazine can offer and google still makes a buck.
There may be something to be said for intelligent testing your employees, Or hiring smart geeks. Good Ideas just pop up.
OSGGFG - Open Source Gamers Guide to Free Games
ERROR::ERROR /Linguo
Ha Ha...You suck./Nelson
OSGGFG - Open Source Gamers Guide to Free Games
Oh, I am sorry it wasn't an ad. It was PBS saying thanks to Google for sponsoring NOVA by playing a clip provided by Google that told how cool Google is.
Cool ad though. Anyone capture it?
Sure it's a discounted rate, but you'd think they might look over the ads before publishing.
From http://adsbygoogle.com/pcmag/2005-09-06/:
"Create and Adobe PDF from any application that can print."
Check out the advertisements for September 20th. There is one for SubmitFire.com.
SubmitFire is the most effective method of generating traffic to your Website and improving your search results.
Isn't that a little odd, considering Google warns you to "avoid tricks intended to improve search engine rankings" on their Guidelines page?
Anything to make a buck, I suppose.
Did you check this out: http://fart.google.com/