Sprint Launchings Music to Mobile Downloads
* * Beatles-Beatles writes to tell us that Sprint Nextel is looking to take a bite out of Apple's iTunes pie with the upcoming release of the first music download service direct to mobile phones. The service offers the ability to get the song directly to your phone in addition to a high quality version that you can download to your PC. From the article: "The Sprint Music Store will enable subscribers of the third-largest mobile carrier to choose from 250,000 songs from all four major music labels and download them for $2.50 each using phones from either Samsung Electronics or Sanyo Electric."
Is loves tos hears stuffs likes thats.
I heard this same announcement on the radio this morning. My initial reaction was $2.50 a pop?, what the? My next reaction is, I'll never buy music at $2.50 a song, never! (Okay, unless you count Beethoven's Seventh Symphony, or Violin Concerto in D as a song.)
I'm getting the sense that these providers may actually really not care about the phone part of your cell "phone" service. Heck, if the buying public really will pay that kind of money for a song, why bother trying to make money on cell phone technology?
Are any slashdotters willing to pay this price per song? (Not to mention the selection is less than half the other major players.)
Where did I put my Dual 1226? (Not to worry, I know exactly where it is.)
Boy, I'm lining up right now to buy tracks for 2.50 a piece...
I can see this taking off like a lead balloon.
Ocean is land, covered with water.
Is it at least 2.5 times as good as iTunes? Since when did music become like crack that we have to have it so bad that we'll pay $2.50 to hear it on a crappy sprint speaker? When I was a kid the best you could hope for was that there were some stickers in the album (dark side of the moon) that you could stare at until you got home to play your new record.
Wanted: Clever sig, top $ paid, all offers considered.
Ok,
I have napster, sattelite radio, an iPod, a laptop, and a Treo650 which are all perfectly capable of playing MP3's. Now they're going to make you buy a special phone in order to get their songs. I guess if people are stupid enough to pay $2.50 for a ring tone that evaporates in 90 days, it will be a resounding success. Napster is still $9.99 a month for all you can download. I can have 4 songs on my cell phone or 400 on laptop which synchs with my cell phone....Hmmmm....golly, I can't decide....
2 cents,
Queen B
HDGary secures my bank
I mean, that would be a huge deal if I couldn't get songs at 40% of the price elsewhere!
*sigh* The sad thing is, people will totally buy into this. I mean, they get it *now* instead of later. I've always been surprised at the ROKR didn't use something and better looking that could have used this, like taking the Razor phone, adding an extra inch for the scroll wheel so it would look like an iPod Nano as a flip phone.
Then Apple could have gotten the "I gotta have it *now*" market with a link to download the songs later (maybe at a 10% increase in price for the "on the road" download service or something). Instead, there was that - thing that was a horrible mix of mobile phone company greed and Apple's frustration with their model.
Well, we'll have to see what happens. If music on cell phones really takes off, I wonder if battery life will have to increase as well to make up for it (and all of the "tv on phones" services that are coming out).\
Of course, this is all just my opinion. I could be wrong.
52 Weeks, 52 Religions with John Hummel
Barring that, I don't see this taking off. It seems like a "me too" move after the crappy ROKR+iTunes fiasco.
insert inflammatory anti-microsoft comment here
With portable music players being so small in size and no longer carrying any geek stigma for most of the general public, why do mobile-related industries insist that music on your mobile is The Next Big Thing (tm)?
I used to use my n-gage (quiet at the back..) for listening to music, but my GPRS costs for downloading anything were astronomical!
I certainly don't know of anyone that seriously considers mobile phones in their current incarnation as replacements for separate portable music players.
From TFA - "instant gratification of downloading and owning their own personal collection of high-quality songs"
GPRS was definitely not instant when I still used it.
Whilst GPRS may not be used (I can't say I'm entirely sober enough to go over the article with a fine toothed enough comb to tell), if it isn't then that substantially reduces the number of handsets this will be available to. I'm guessing though that they expect us all to buy new handsets for this Amazing New Feature (!!!).
Yet another pay-as-you-go phone service.
What we really need is for someone to port eMule or bitTorrent implementations to mobile phones.
"Nine times out of ten, starting a fire is not the best way to solve the problem." - my wife
Music store for mobile downloads has been available for some time here in Japan already, under then name "chaku uta" (very approximately "arriving song" I think). In fact, with the manufacturers listed I wouldn't be surprised if it's the same system.
That said, it sucks for me (just like iTunes does). Most of what I listen to is just not available, and I sure hate to pay all over again for the stuff that is. At least my phone allows me to upload my own files as well.
Trust the Computer. The Computer is your friend.
hahahahaha
(omg)
hahahahahaha
Barring the price tag of the songs (which you'd think they'd be lower than iTunes to try to compete), does Sprint really think they have the infrastructure necessary to handle this? When I say infrastructure, I mean the combination of enough users and their hardware that could even possibly be interested in this music, and can/are willing to pay 2.50 a song.
-Da3vid-
My only explanation for the ridiculous price is that they must be looking at the sales of ringtones (which with my carrier can cost up to $3.00 plus download fees). If people are stupid enough to pay that much for a polyphonic midi of a song then they might have a niche business. If they're trying to compete with iTunes they're in for a big surprise. People rarely buy more than a half dozen ringtones whereas ITMS users purchase entire albums at a go.
Is there a music exec sitting in an office somewhere giggling to himself saying "Wait till Apple gets a load of this!!"?
This is doomed to fail, and here's why. 1) an incredible $2.50 a song 2) Whoever would seriouly listen to music on a phone is nuts 3) Considering the price it shuld be a music video AND a high quality version for computer/mp3 player Ok, so it might not fail, but to put it into perspective the ITMS breaks even for apple, even with its huge success.
public class null extends java applet { System.out.print ("Tabula Rasa"); }
Spellings and grammars checking-ers
idiots,idiots,idiots, that all sums it up for me.
This does catch on, we've had this in Sweden for a little more than a year now, even before iTunes opened over here we had network providers selling music to cell phones.
What's bugging me is that it does seem to work, I just don't get why, some phones don't even have a normal headphone connector, thus no connection to a real speaker. But still the music gets bought, just to be listened to through loudspeakers designed to reproduce no bass at all, I pity them.
If people are stupid enough to pay that much for a polyphonic midi of a song then they might have a niche business.
Globally, the revenue of mobile phone ringtone sales dwarfs that of music downloads by around 15:1. That is, the total revenue of *all* music downloads combined (iTMS, Napster, Rhapsody, etc) accounts for less than 10% of the total revenue sales that mobile carriers are raking in from ringtones.
Remember, whereas Apple's sales of iPods are reckoned in single-digit millions per quarter, mobile phone sales are reckoned in hundred of millions per quarter. That's a lot of people buying "one or two" ringtones per phone.
Da Blog
This yet another attempt by the labels to screw their customers. I mean who wants to pay 2.5 times for a song just because you are "on the go." Last time I checked I use a WiFi connection to iTunes "on the go." This reminds of the Blue Media debacle a few years ago where the labels came out with this really crappy DRM music format and tried to force it to the retailers. I was director of marketing for Penny Lane Records, a music chain in LA. Yet another sucky product designed to prove they are smarter than Steve Jobs. Oh that's right - they aren't.
Thalasar
Globally, the revenue of mobile phone ringtone sales dwarfs that of music downloads by around 15:1. That is, the total revenue of *all* music downloads combined (iTMS, Napster, Rhapsody, etc) accounts for less than 10% of the total revenue sales that mobile carriers are raking in from ringtones.
Remember, whereas Apple's sales of iPods are reckoned in single-digit millions per quarter, mobile phone sales are reckoned in hundred of millions per quarter. That's a lot of people buying "one or two" ringtones per phone. Now maybe a lot of people will buy "one or two" tunes per phone. Got doubts? Fire up your spreadsheet and run some numbers...
Also, Apple's revenues per iPod from iTGMS are scant - I think the figure is something around 20 tracks per iPod. So in terms of service revenue, iPods are not very profitable, whereas the *billions* of mobile phones deployed are veritable revenue engines.
Da Blog
Instead, they want me to use my Sprint phone (I am a customer). So instead of paying $1 on iTunes, I can pay 2.5x as much to buy it from Sprint. Now I don't know anything about their DRM (although they MUST have it, they're Sprint).
So what can I listen to this on? They probably have specific phones (elluded to in the article above), but let's look at MY phone. I payed for a Bluetooth LG-325 (crippled, of course, but they forgot to remove DUN :). You know how much memory it conains? 1MB. That's right, 1MB. I bought this phone about a year ago. So at standard MP3 128k (which is about 1MB per minute), that would let me listen to... 1 minute of music. AMAZING.
Wait... no... I forgot about the OS and such. In reality I probably have about 600kb of user accessable memory. So that is... 35 seconds! That's... a ringer!
So I can pay $1 on iTunes and make my own ringer from that (not too hard), or pay $2.50 for something I can't listen to on my iPod, my PSP, or my PDA (I'm guessing), but I can listen to on my cruddy, over priced, crippled, Sprint phone.
Horray Sprint, another win for consumers!
The reviews of the ROKR may have been bad, but that is the discovery of FIRE compared to this deal.
PS: If you're wondering why I still use Sprint: great coverage in my area, and I don't pay for it (cell is through my job).
Comment forecast: Bits of genius surrounded by a sea of mediocrity.
Who is the PHB that came up with this idea? I have a Sanyo phone that includes a media player. I also have iTunes. If I want music on the phone, I pick some MP3s made from the iTunes tracks I have purchased and load them into the phone. (It can accommodate a 1Gb miniSD card which allows the phone to serve as a USB drive.)
It seems a bit odd that the marketing PHBs might think there is a demographic out there willing to pay $2.50 for tunes they can easily get for $0.99. People pay for ringtones because they are actually more difficult to acquire. (I'm guessing. I make my own so I've never bought one.)
It certainly will be interesting to see if people are so lazy they will pay 2.5x for songs. I have my doubts.
Imagine how much harder physics would be if electrons had feelings! -Feynman, maybe
When the carriers finally get enough bandwidth to deploy always-on streaming is when Apple really has to worry. With sufficient bandwidth for streaming, carriers can link up with cable/phone providers to sell "all you can eat", ala Napster-To-Go or Yahoo Unlimited subscription services. Offer to bill people an extra $10 monthly on their mobile bill for unlimited music or personalised radio? That's an easy sell. People can move their playlists between their phones, their HTPCs, their stereos, and their cars. With that system, the idea of paying per-item licence fees ala Apple will seem as quaint as laserdisc. And about as permanent a media investment.
Da Blog
"Sprint is first carrier in the US to deliver what customers want most in a wireless music store - the instant gratification of downloading and owning their own personal collection of high-quality songs on a device that is always with them," said Len Lauer, chief operating officer for Sprint Nextel.
I have a Sprint Treo 650 and access to the Internet so I can already download music.
When Sprint offers broadband expect them to bundle the service somehow. This might be a bit off topic but it gives you some insight into how they operate. I'm a Sprint customer and I tried to email a video using their email service that came with the phone and I got some bullshit message saying I could purchase the ability to email video for extra $$ -- special offer, etc. You know the kinda of crap. Anyway, I just downloaded a third party email client and sent it to my regular mail. But they try this kinda stuff constantly.
And judging by the complexity of their service plans I guess they'll be trying to charge extra for nothing to unsuspecting idiots. Pretty sure they spend more on marketing than technology.
That pretty much ensures that all best music is there!
No wonder they're charging $2.50. If they only dealt with labels then this shows what the labels are going to push Apple for next year.
The situation is getting riper and riper for musicians to tell these folks to go jump and take the primary seat in dealing with digital distrubutors. Sooner or later it will happen.
If labels had any sense they would be charging nickels and dimes for very lightly DRM'd downloads to hold that market.
Spellings and grammars checking-ers
In related news... Jar jar Binks justy gots firesed for badsie performancings.
http://vodafone.co.nz/vlive/3g/experience_music.js p?item=experience3g&subitem=music
NZ$3.50 each though - no way I'm going to be paying that...
The Mothership
Ach. You missed out the phrase in the FA that says 'the first US music download service' to mobiles
You can do this in the UK - at carrier, handset and 3rd party level,
http://www.3g.co.uk/PR/Oct2005/2095.htm (and loads more)
http://milkshake.dexy.org
OK, $2.50 per song is pretty pricey - agreed. But there are already services in the UK (Orange has one) that charge 2 pounds per song (~$3), and they don't even bundle a second version of the track which is downloadable on the desktop.
/. group is most decidedly *NOT* the target market for this product. Think teenagers. Think parents of teenagers who are being badgered to get their little cherubs cells phones and iPods. According to the press release, with a 1GB card you can put 1000 songs into the phone. That capacity is very competitive with an iPod nano or iPod mini. Now of course these teenagers can't buy 1000 songs at $2.50 a pop, but there also seems to be some sort of desktop companion application. Maybe they can use that to convert their MP3s to put them on their phone. If that were the case then Sprint might have something. It certainly would blow away the pathetic iTunes phone which has been so roundly reviled.
I also hasten to say, the
The more you regulate a company, the worse its products become.
I was wondering if I was the only one that had to read this headline about 5 times slowly trying to make sense of it.
Sure, $2.50 is a lot, compared with other music services [cough cough iTMS]. But what will inflate it even more is the cost of the airtime to download a 3mb music file, even at 3G data rates.
Don't forget the state & federal taxes (univeral access fee, sales tax, facilities recovery fee, etc. etc.) Also - the music you just bought won't fit on your typical SIM card, so if you change phones, guess what, you get to buy it all over again.
This is shaping up to be such a *deal*, oh yes...
Chip H.
I read about this at Designtechnica too: http://news.designtechnica.com/article8671.html The problem is that the music phones out there sucks. I think the Sony Ericsson W800i is probably the best so far.
... to show everyone around you that you are stupid enough to pay $2.50 for a single song. For that price I want permanent/physical media atleast (5 songs would be $12.50 for a pretty lame CD). What percentage goes the artist? Is it even measurable?
Dear Medial
Please refrain from using "take a bite out of apple" in every single article relating on "attacks" towards Apple. I mean, it isn't like it hasn't been used before. Trust me, it isn't creative nor is it funny anymore.
Seriously.
Thanks,
The Public
Vodafone New Zealand has this already. It costs $3.50NZD per track and you only have access to the song on that particular mobile. Lose your mobile and you lose the song. You can't transfer it to a PC either. /b
[Please type your sig here.]
Cell phones always seemed like an interim market until widespread highspeed network access becomes affordable. Who cares about another service to try and hook you into a lame portable network access subscription .. what i really want is free wimax access, then IP phones become commodity and then we can really talk about features.
Well, this is aimed at the lucky few who happen to be in the 75 markets nationwide where they're rolling out EV-DO. Avg speed, according to the marketing department there, is 400-700 Kbps, with a max of 2.0 Mbps. It's no cable modem, but it beats the pants off of 9.6 Kbps. Now for the fun part. I currently reside in one of these markets. According to the junk mail I've received, I can get 128 Kbps for the low low price of $59.99/mo. No thanks, I'll pass. With all the open wi-fi available in these high population density markets, all Apple would need is a wi-fi iPod and iTMS built into the iPod firmware. I'm sure that's next up to bat after the recently released vPod. The Sprint service looks great on paper if you've got loads of cash, but bps ain't everything. Tell me what kind of ping time to expect when bouncing around on your 'wireless broadband' eh Sprint?
"Which is precisely why iTunes is such a comparatively elegant solution. Who needs yet another music management program? iTunes will sync your music to your phone (provided it is a ROKR...they need an iTunes RAZR immediately).
No one needs to sync music manually. Why SprinTel expects you to do so is beyond me."
Explain to me how iTMS purchased music will play on a cell phone that doesn't support fairplay.
Vote for Pedro
I know quite a few fraternity boys and sorority girls well into their 20s who love spending daddy's money on ringtones every month. I've seen more Mercedes than Volkswagens driving the wrong way on one way streets. It would be nice to think that all dumbasses are teenagers, but some don't ever escape the stranglehold of dumbassdom.
Well, let's see...
I can spend my $2.50 to listen to a compressed DRM'd mono version of the Black Eyed Peas' latest musical nightmare.
-OR-
I can go buy a gallon of gas.
What to do...
OH! I can save the $2.50 and walk to work! That'll do!
Sorry, but there are already music to cell phone download services in Korea, Japan and other places. Sprint's is hardly the first
The difference in the cost between say Itunes and this service is the license. You get a license (and are provided different files for) one copy to play on your phone, and another for your PC. I don't know the format of the PC version, but I think there are provisions for saving it to a mobile device other than the phone.
.. an open source music player would drain the batteries like mad, just like several of the freely available phone based html browser / parsers.
Also, this does allow "grazing" of sound clips and some streaming Sirrius radio stations with the purchase of the phone.
Another thing to think about, Sprint has had a public developer site available for years. As soon as somebody downloads and writes a micro-java based player that access the EV-DO stack, a mobile open audio player wouldn't be far behind.
The only limitation is the fact that almost all user-runtime applets don't know how to access the highest functions on the phone
They have to be joking if they think they can take on iTunes at 150% higher. At this price point, it's worth it to carry a second device. It's not even a nice try!
I'd like to add that Sprint has a partnership with Orb Networks too, which does something in the same category.
:)
With Orb, which is free by the way, you can streaming your music directly from your home computer to your cellphone if it can handle 3GP, Real or Windows Media format.
And as an "added bonus", you get free video streaming. And if your home computer has a TV tuner, free TV streaming.
And you can view your photos that are on your home computer on your cell too (nice to show your latest family pictures to your parents).
And yes, it also works on non-Sprint cellphones... and on PDA... and on desktop computers
To be fully honest, I have to say that I work for Orb Networks but it's really a nifty product worth checking, especially since it's free.
WTF?
Everyone is confusing the Sprint musicstore with ringtones. The music downloaded from the musicstore are NOT ringtones. They are pretty decent quality AAC+ encoded songs. The phones come with decent stereo ear buds. Yeah, its more expensive that iTunes. But, you do get the convenience of downloading music no matter where you are (within coverage area). You can be listening to your music, and if a call comes in, you can either take the call, or ignore it. If you take the call, the music pauses, and you can resume when the call is over. You can also load any mp3's onto the memory card, and then choose to play those, so the phone is not limited to playing downloaded songs.
I used to have one of these...
http://www.compassnet.com/concept/tables/1214.htm
It was my brother's... It was purchased from a TurnSyle department store in Indianapolis, IN.
It's mandatory to wash your hands before returning to the land of Dairy Queen.
Many of you have an American-centric point of view, where iTunes rules. But, in Asia, cellphone rules! In Indonesia alone, there era 30 million cellphone usuers. Compare that to around 8 million Internet users. 30 million is a large number. How be is the population in your city? I could imagine that the market in China and India would be much BIGGER! Although, US$2.50 is a bit too much. My informal polling (in one of my blogs) showed that people are willing to pay US 10c for a song. That's their willingness to pay (WTP). I'd say, price it at 10c, or even less (price it like SMS), and youngsters will download without thinking. So, yes there is (are?) a market for it. In fact, I am excited. I've been thinking about this service for about 6 months. Now, I am starting to write the requirement (equipments, software, billing system, all the work). We are thinking of offering the service in a small mall first (create our own small cell). Any hints?
I know Slashdot is based in the US and has a very large base of individuals who are based there - but I do think it is worth pointing out that in the UK, O2 were the first with direct download of music to mobile phones and T-Mobile were the first with direct download of music which required no additional hardware or software (WAP discovery and OTA download) - both of which were in order of years before this announcement.
I have no doubt that other countries probably were quicker off the mark than the UK too, so it would be only fair that in the future the editors ensured that statements claiming to be the first at something either were verified or stated in which terratory they were first in.
In this case, it implies the first everywhere, which isn't so.
Avantslash - View Slashdot cleanly on your mobile phone.
I take the view that all nuclear waste ought to be inserted into carefully selected politicians and bureaucrats. The P & B containers may then be transported to a desolate place. But, and this is crucial, the quantity of PBNWC's has to be calculated so that, periodically, they will become self-cleansing in a thermonuclear kind of way. Another approach might well be to use deep mine shafts in isolated locations. These will, when loaded with sufficient quantities of PBNWC's explode thus creating a large underground chamber which will, in turn, allow for greater stoarge capacity. It would be expected that the selection of both the politician and of the bureaucrat will provide an unlimited source of containers. The steps outlined above ought to allow the core of this planet to remain hottish for the forseeable future. Into this we ought to be able to sink pipes so as to benefit from core-based geothermal energy. Thus we might then rightly be able to assert that power derives from politics and bureaucracy being located in the most efficient place. And the world will truely run on bullsh1t. Thank you.
There is another article in Ars Technical (http://arstechnica.com/news.ars/post/20051031-550 3.html) that says:
Users will also be able to copy music purchased via the store to their PCs and burn it to CD. In addition, they will be able to load 16-32MB of their own music on to the new phones if they choose.
I *assume* the 16-32MB *limit* is because that is the size of the bundled cards. So it looks like you CAN put music you already own into your phone. And if you did put in a 1GB card you can have a pretty decent portable music player that is also a phone. I think that makes this a much more significant announcement. I'm surprised they don't play that angle up more. Seems to me that Sprint has 2 distinct advantages over the iTunes phone: no 100 song limit and the ability (if you want) to buy a song instantly over-the-air.
The more you regulate a company, the worse its products become.
As it sends it to your phone, and also gives you a high (read: normal) quality version for your computer, this is probably a good price point for those fools^Wpeople who pay $2 - $3 to get ringtones - IF it can be used as a ringtone direct from the phone, or more easily (otherwise they'd just use their computer and set them up from itunes or mp3s)
I don't know anyone who buys ringtones, but since I hear a lot of annoying shit whenever I'm out in public, I know there are plenty of these people.
cyn, free software and *nix operating systems enthusiast.
$2.50 is the charge to buy music over-the-air from Sprint. The phone, which is EVDO capable (think DSL speed), uses SD cards that you can put music on yourself.
/. crowd was smart enough to look twice.
And you can use headphones, WTF would you consider using the phone's internal speaker or be stupid enough to think that's how you're supposed to use it? I thought the
Good lord, How high does the price of a single song have to be before people just go out and buy the CD? I know most people say things like "what if you only like one song on the CD?" but the truth is if I really like one song I usually like (or grow to like) many others on the CD. Personally, even if there were no other alternatives to get music (radio, iTunes, CDs, pirating) I wouldn't be caught dead paying $2.50 for a song. At that point I'd just save some bucks and go to a concert now and then! But... maybe that's just me and maybe there are a ton of music addicts out there that can afford to drop $250 to have a relatively small library of music on their phone.
I find laziness to be an excellent motivator.