Nintendo's New Look
Forbes has an article talking with Nintendo of America's VP of Marketing Perrin Kaplan. She talks a little bit about Nintendo's upcoming plans, and the concept of the Blue Ocean. From the article: "For us, it's all about the experience, not if the technology allows you to play your game on the high-definition formats, which are now in such a small percentage of homes. Many independent sources tell us that experiencing current high-def games on a regular TV makes it near impossible to see everything clearly. That means the majority of homes are experiencing something lesser than what they bargained for. "
From TFA: Microsoft made the first move with the Xbox 360 three months ago, but with fewer than 700,000 units sold so far, gamers appear to be reserving judgment and waiting for Sony's PlayStation 3 and Nintendo's Revolution, both expected by the end of 2006. Raise your hand if you've seen unsold 360's lying around unsold at your local retailer. This kind of misinformation leads me to question the impartiality of the whole article.
Nintendo of America feel so horribly faceless? The marketing is as false, impassionate and transparent as the crap Allard was throwing out a few months or so ago.
Just let Japan speak, please!
"but with fewer than 700,000 units sold so far, gamers appear to be reserving judgment and waiting for Sony's PlayStation 3 and Nintendo's Revolution, both expected by the end of 2006. " Perhaps that has more to do with stocking issues than to do with lack of interest. Though I would like to believe that it is because of interest in the Revolution, I hope Nintendo do well this generation, as they continue to innovate, and produce excellent first party titles.
I think its safe to say that this strategy is going to be hit-or-miss. If Nintendo fails with "Blue Ocean" the Revolution (or whatever they end up calling it) will flop, simply because the market isn't there. If it does work though, Sony and Microsoft's "Red Ocean" will find themselves overfishing for a depleting market.
Wikipedia is good for one thing; illustrating how half-ass some people can be. Honestly I think a lot of bad reporting can be attributed to laziness rather than malice. Just because it has to sound interesting doesn't mean it really is... blah blah blah experts agree.
We think there is an untapped nostalgia market: Gamers who grew up and cut their teeth on these older games could come back.
While I am very excited about greater support for this market, what exactly has Nintendo been doing with ports going as far back as Super Mario All-Stars, if not tapping this market? Exploratory Surveying?
Demented But Determined.
Nintendo is in deep, deep trouble with the Revolution. They're like a car company saying to their customers, "You don't want a big SUV - you want our compact car with good fuel economy". While it may be true that most gamers don't have HD sets today, that's going to change in a big way in the next few years as digital TV becomes prevalent. Even the first-revision Gamecube offered 480p, and now Nintendo has abandoned that as well.
Nintendo made a number of bad decisions with the Gamecube, and it seems that they haven't learned. It's not about the "experience", it's not really even about the hardware - it's about the software. And while Nintendo is one of the best software development houses out there, they can't hold a platform alone. Why should I buy a Revolution when the 360 or PS3 has a better selection of games and is HD compatible? What's the "edge" on the Revolution? Being cheaper can't be it - Nintendo should have learned that with the Gamecube (which was $100 cheaper than the PS2 or XBOX on launch and continually stayed $50 to $100 ahead).
The 360 is an impressive hardware platform combined with an impressive software platform. Being able to plug in an iPod and play my tunes through the 5.1 system - while playing games in HD. Powering on (and turning off) the console from the controlers. Accessing music, recorded TV, and photos from my PC. Downloading indie titles for $5. The 360 brings a lot of new functionality to the table. What will the Revolution bring us? Only Nintendo knows. And that doesn't look good for the big-N.
"impassionate" means almost the exact opposite of what you mean, in general. It means to make someone impassioned (it's a verb, not an abjective). Actually, there is one definition close to what you meant there, but it's pretty rare, I think. In fact, impassionate only appears in unabridged dictionaries. impassioned is a much more common word, and does mean the opposite of what you meant.
autopr0n is like, down and stuff.
This sounds like a solid marketing strategy for Nintendo. If they can't do HD, then their best strategy is instilling enough fear, uncertainty and doubt in potential customers that HD games won't work on their existing televisions that people opt to wait for HD systems until they have an HD television.
And since a) "gaming journalism" consists almost entirely of reprinting or reformating press releases, and b) the internet is such a poor source of definitive information that you can find people backing up or debunking almost every piece of information in existence, they'll probably succeed in scaring enough customers into believing them.
It's a wonder Call of Duty 2 for the 360 made the top 10 in sales last month, considering that the general population is under the impression that the 360 overheats, eats disks and smothers babies.
I didin't finish the article.. just got to the part where it's ranting off all these numbers.. and it didn't make much sense to me..
700k xbox360s -- isn't that the US sales numbers?
13 Million DS -- Isn't that global sales?
82% of handheld software sales -- wouldn't that be including the GBA? but then its written in the same sentence that mentions the 13 million DS sales.
WTF is gonig on, where are these numbers coming from,.
It seems like you simply don't understand what the Blue-Ocean strategy is all about.
... Their plan in the only way they can go.
If you look at the history of the videogame market you will see one pattern emerging; that as time goes on, one of the platforms in each portion of the market eventually represents the majority of the users. Basically, you have one console everyone owns and one or two other consoles which did not even sell in the same league. Usually, the console which ends up being the market leader does not have better technical specifications and does not have more features; it usually is successful because it has the largest selection of interesting games.
Now what Blue-Ocean is all about is that when a market has too much competition you define a new market which you can thrive in; if the Revolution is successful it could define a completely seperate market (much like the Handheld market) where Nintendo can dominate.
Remember, except for DVD playback the Gamecube was a far superior piece of hardware to the PS2 (the XBox was in every way a better piece of hardware) and Nintendo produced several compelling titles for the platform (and Microsoft also had tons of good content on the XBox) and yet it never (for more than a week or so) even matched the sales of the PS2. At this point in time, Nintendo could produce a system that produced pre-rendered movie quality images, at 1080p, with every electronic device included in the system (including a toster) and sell it for $99 and they would still have problems selling more than the PS3.
Pure and Simple, if Nintendo wants to survive they need a new market
I've seen the games for the 360 and was just unimpressed. I haven't even thought of buying one. I'll probably buy a PS3 and the Revolution. The PS3 just because I've always been a fan of the quality of the PlayStation and the huge assortment of games available and the Revolution because it sounds really interesting. For me, XBox is a brand trying to replace PlayStation but not really pulling it off. They'd have to either really have some good titles available exclusively to them or Sony would have to really mess up for me to switch. I just don't need two $500 consoles so why would I switch to an unknown that isn't going to be compatible with what I already have? I'm getting the PS3 to play and the Revolution for the same reason I bought a Virtual Boy which is because I am interested in a company actually trying new things. Hopefully Revolution will be a bit more realistic than the VB. ;)
At what price learning? At what cost wisdom? The price is a man's peace of mind, and the cost is his life.
Looks like people at Nintendo have been reading this:
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" (2005, Harvard Business School Publishing), by W. Chan Kim and Renée Mauborgne.
Ironically, it's also the book Ford cited when it took the knife to its belly a few weeks ago...0 6601230398
http://www.freep.com/apps/pbcs.dll/article?AID=20
Ironically, it's also the book Ford cited when it took the knife to its belly a few weeks ago...
You misspelled heart.
There's something good about a company that cant be had with doing things haphazardly cheap with slave labored components. It's only recently that "free market" measures have been implemented to green light something that looks nothing that is free trade, let alone being anything you could call "trade" wrt jobs. (Pro-globalization folks, please get out of the East/West coast and see flyover country for a while- and the Waltons dont count. They're exceptions to the "Dont Do Evil" Midwest.)
Knowing Harvard and how they damn well like to exclude(until somebody figures out how to do forcible no-nonsense admission and convince that it's better to keep the choice in the domestic student's hand), I presume the red ocean is the shark tank where every other idea goes against each other with nothing coming out alive.
Twitter supports and protects racists - by smearing their critics with the "Hate Speech" label.
Honestly, I haven't been a solely Nintendo guy since the NES was at it's height. I went the Sega Genesis route when it released and then to the Sony Playstation in the mid 90's. I've been a Sony guy ever since, though I do own a GBA SP.
Right now I'm on the bandwagon for the Playstation 3, but all of these innovations are making me reconsider. I have seen a ton of great games for the N64 and GameCube, and no doubt those franchises and new ones will be made with the Revolution. While I really want to stick with the games on Sony's train like the Armored Core or Castlevania series, Nintendo might put up some serious competition and I might find myself buying both. My wallet could be hurting when I get back from Iraq.
What else can happen when an unstoppable force collides with an immovable object?
She mentioned the untapped nostalgia market. Well, with MAME, NES emulators, N64 emulators, etc., the "nostalgia" is already there, a click away. The problem is that it's more for quick amusement...doing the remember when. Sure it's fun to fire up some of these games, but I'm not sure I'd want to play all the way through, especially since I did so several times on the original consoles.
I'm okay Nintendo downplaying the whole graphics war; they're right in saying that the game play is what matters most. Hell, I'll play a game with stick figures if it's fun. The problem is that a lot of ther earier games *were* fun, and while I'll always have fond memories of the first time Mario moved around a 3d world, I'm not sure I need to revisit it again.
The display is one of the bigger parts of the experience. And HDTVs will and are becoming more and more common.
on your deployment. Godspeed.
The reason why they aren't being bid on is because the majority of them are either overpriced "buy it now" or have an overpriced reserve. No way in hell I'm spending $500-$600USD on a gaming system, when I could spend that much and upgrade my existing computer to uber proportions, and get more out of it than just playing a few games and maybe watch some DVDs. That's just fscked up...
:)
As far as the over aboundance in Japan, so what? That's in Japan, not here in the States. We all know that Japan is a finicky console market anyway, and that M$ was nuts for trying to sell there. But hey, no sweat off my brow. I'll just stick with my trusty puter.
The FCC mandate does not apply to cable. Most cable services will still be available in SD for a long time. That means a big section of the lower middle class, rich enough for cable but not rich enough to easily buy a new TV, will be in SD until HD sets are genuinely cheap.
The people who cannot afford cable at all also cannot afford a whole new TV. They'll buy one only if it costs less than the adapter unit. Realistically, this is not going to be an expensive device. It's just a tuner card. It'll probably end up being about fifty bucks.
There are still people using RF adapters to connect to their televisions. They don't even have video inputs! They could get a better TV for $200, but they buy an RF adapter for $20.
"If you were playing a fishing game, before you would just press buttons on a controller held in both hands in front of you. With this, you can move your arm back and forth and cast your bait. It senses depth. As someone who doesn't spend hours per day gaming, I was thrilled with the experience."
Kind of like what I've been doing for 6 years with Sega Bass Fishing? I bought the controller AND game brand new when it came out for about $60, which is the apparently the new price point for this next generation of games.
Uh-huh, it will be using them, but you won't be seeing them. That's the whole point.
Details will simply not be visible, small text will not be readable anymore, and so on.
I bought a HDTV just before Christmas. I have a GameCube now and love it, but the games really don't look that great on the new set (especially considering I have a newer GC without the component output). I was going to hold out for the Revolution, but the lack of HD support may drive me to the PS3. I think Nintendo may really be missing the boat by not supporting HD, unless they're planning on shortening the product lifecycle and launching the Revolution2 before the 2009 switch to all-HD in the US.
480p looks extremely jagged on most HDTVs.
Only on sets that have shitty upscalers. A decent CRT will display 480p natively or upsample it to 960p, or a decent LCD or plasma will upsample the signal using an appropriate band-limiting (that is, blurring) filter. But a lot of the downloadable games will actually run in 240p, as that's what all NES games and the vast majority of Super NES and N64 games ran in.
If you go to any schoolyard, you'll see children with both systems.
By "schoolyard" do you mean a college campus, or do you actually mean K-12? I've read about parents not letting their minor children have a PSP even apart from the pricetag because 1. it's so fragile and 2. there aren't a lot of good E or E10+ rated games or G or PG rated movies. The only compelling title that isn't a PS2 port or a Tetris clone is an M-rated gangster sim.
2 of those 3 have existed for over 20 years.
Until Xbox Live Arcade, downloadable games hadn't shown up in games designed to be played on 27" TVs instead of 17" computer monitors, in genres designed for gamepads instead of keyboard/mouse, or in genres designed for same-screen play instead of online play (e.g. Smash Bros.).
never trust a gaming rag that only supports one company.
Because it'd be like trusting an IT rag that supports the power company over the local Amish leadership.