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Intel Looks Beyond the Microchip

Dr Occult writes "BBC reports about upcoming major changes in Intel in 2006. The current Intel core, the Pentium, is on its way out and is to be replaced by a new chip called 'Core'. These new Core chips come in two flavours. Solo Core is a single core processor, and Duo Core is a dual core processor. Intel has also announced the Viiv standard. Viiv is less technology and more a shopping list of technologies. Aimed at the home entertainment market, it defines the latest generation of media centres that are capable of playing anything from MP3 songs to high-definition films."

117 of 152 comments (clear)

  1. I wonder why. by Musteval · · Score: 5, Funny

    In other news, AMD keeps looking at the microchip, because they're winning at it.

    --
    Note to mods: I'm probably being sarcastic.
    1. Re:I wonder why. by thesaintar · · Score: 1

      I think it is because Intel has enough market leverage to get everyone to buy "Centrino", "Viiv" or whatever their marketing jockeys come up with next, therefore making sales on some of their products (chipsets, wi-fi chips for centrino) and making some other companies happy too (for having the possibility to charge a little extra for their co-branded stuff)

    2. Re:I wonder why. by rvw14 · · Score: 1

      Can you provide some verification of this? I am looking to upgrade and was going to go with the Athelon 64 x2 chip.

    3. Re:I wonder why. by rvw14 · · Score: 1

      Bummer,not due out until this time next year. :(

  2. Technically devoid fluff piece by pchan- · · Score: 5, Insightful

    "The current Intel core, the Pentium, is on its way out and is to be replaced by a new chip called 'Core'. These new Core chips come in two flavours. Solo Core is a single core processor, and Duo Core is a dual core processor."

    How the hell did this make the front page? "Core Solo|Duo" is just what Intel calls their single, dual core processors now (remember, generic names are not worth anything to them, they must have a brand name). But is it news for nerds? Hardly.

    1. Re:Technically devoid fluff piece by lisaparratt · · Score: 3, Interesting

      I would have thought detailed information on how consumers view the machinations of evil corporations marketing departments would be vital to a nerd trying their best to do The Right Thing, i.e. stopping the rot before it takes hold.

      The hot topic around computers right now is politics. Whether you get bound or gagged by DRM, legislation and software patents, or allowed to live free in a bountious field of quality products depends on how you play the game. No one won by being logical, truthful, and right - it's all in how you play the game.

    2. Re:Technically devoid fluff piece by The_Mr_Flibble · · Score: 2, Funny

      They are paving the way for a lawsuit to stop amd from using the term core in their processor description.

    3. Re:Technically devoid fluff piece by gormanly · · Score: 4, Informative

      yep, and Core Duo and Solo are just the latest rev of the P6 core that's been in every IA32 chip except the Pentium 4, from the PPro to the Pentium M. In other words, all this news says is that Netburst is dead, and 32-bit computing lives a little longer.

      The real new chip line is coming later in the year, when Intel's new architecture comes out: see these 2 great articles by Oleg Bessonov over at Digit Life on Conroe, the future, and Yonah, the current Intel CPU.

      Of course, this is Slashdot, so about 3 people will read these through, and only 2 of those will grok 'em, but their server will get melted anyway...

    4. Re:Technically devoid fluff piece by troc · · Score: 1

      It's all simply paving the way for the new "Cor(e) Blimey, Gov" chip aimed squarely at the olde worlde Lahndahn market. :)

      T.

      PS My wife says I have a technically devoid fluff piece. :(

      --
      Troc's dubious podcast and blog: http://www.trocnet.net
    5. Re:Technically devoid fluff piece by Brazilian+Joe · · Score: 2, Funny

      It's worst than you think. The submitter is NOT to blame. He is just quoting the BBC moron which wrote that shit. I have skimmed over the article and it's there.

      Except that this not being news at all, it is a stupid article for non-techies, hmm, then YES, the submitter IS to blame. And the /. editors for letting it in.

    6. Re:Technically devoid fluff piece by Sen.NullProcPntr · · Score: 1
      ...trying their best to do The Right Thing, i.e. stopping the rot before it takes hold.

      That's "The Right Thing(TM)";-)

      But yes, this looks more like a press release than a news story.

      From the title you would think Intel was going with some new non-microchip technology for their next processor line. Rather they are just leveraging their existing customer base with... er...

      Oh well, I'll never make it in marketing.

      But it _is_ a cool new logo.

    7. Re:Technically devoid fluff piece by mnmn · · Score: 2, Interesting

      Intel has changed a few names and are out in full force at the press conference.

      Makes me wonder if thats the best theyre going to do... a nice new website and shedding the Pentium name which is over 15 years old. Also Viiv is a list of technologies for the home media. Does that mean like, a PVR, game console, mp3 player and quite possibly a podcaster? If yes, then Viiv is a small collection of stickers.

      I'm pretty sure Intel can do more than that. With awesome fabs under their thumb, they'll find ways to get back at AMD. However they should get rid of their overzealous marketing department, and invest more in engineers. Release a quad core chip, that'll take my attention. Even better, an 8-core chip like Sun. Make a chip with the first 8MB of Ram built in as fast sram and possibly a reasonable GPU as well to make a real motherboard-on-a-chip, and sell it for under $50. Release the 10-gbit ethernet card for cheap and sell 100-gbit cards too. Release a compiler that is truly gcc-compatible, along with a Linux kernel compiled with it to prove it, and make a compiler that can really optimise code for 8+ cores with no problems. But dont give me a Solo Core Duo Core crap.

      (Typed on a Duo Core AMD machine)

      --
      "Give orange me give eat orange me eat orange give me eat orange give me you." -Nim Chimpsky
    8. Re:Technically devoid fluff piece by japhmi · · Score: 1

      "Core Solo|Duo" is just what Intel calls their single, dual core processors now

      And the story couldn't even get the name right. It's "Core Duo" while the story had "Duo Core."

      --
      "Giving money and power to government is like giving whiskey and car keys to teenage boys" P. J. O'Rourke
    9. Re:Technically devoid fluff piece by drinkypoo · · Score: 1

      Intel can't release a 4-core (let alone 8-core) anything until they get their processor interconnect act together. As it is their 2-core is suffering for lack of bus bandwidth, which is why AMD's dual-core smacks it down so hard.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    10. Re:Technically devoid fluff piece by Fred_A · · Score: 1

      FWIW I thought it was amusing. :)

      --

      May contain traces of nut.
      Made from the freshest electrons.
  3. quad core, oct core, etc by Anubis350 · · Score: 4, Interesting

    I would assume there are plans for these, would seem to make sense based on their naming convention.
    Goodbye mhz race, hello core race (not that it hasnt been on for a while :-P).

    --
    "goodbye and hello, as always" ~Prince Corwin, from Zelazny's Amber series
    1. Re:quad core, oct core, etc by Omaze · · Score: 2, Funny

      Indeed. The core race was alive and well during the RISC vs. CISC years. At that time it was core instruction set. Before then it was probably core something else. The cores have become larger and more complex. While Intel may not have the best approach (or it may) it is important for someone to continue to redefine not just the basic instruction set that the processor runs on but what that processor set is geared to accomplish. In terms of Intel's market--the IT industry, home desktops, work desktops, laptops--there are many common functionalities that take precedence over the ability to manipulate individual bits.

      The processors have become self-aware and are now reaching out to higher level routines to better adapt themselves to the task of modern desk and laptop computing. They are recruiting Intel into their scheme to replace humans as the most powerful force on the planet.

      --
      The government itself is not stealing your liberties. Their new programs are enabling criminals who will.
    2. Re:quad core, oct core, etc by Tim+C · · Score: 1

      AMD recently announced plans for quad core chips, slated for availability sometime next year. Intel are hardly going to be left out of the race.

  4. Not far beyond... by themysteryman73 · · Score: 5, Funny

    Ironically, all of those things listed under "Intel looks beyond the microchip" are based on microchips.

  5. the best part of TFA: by 246o1 · · Score: 5, Insightful

    "All microprocessor chips have a core. The current Intel core, the Pentium, is on its way out, to be replaced by a new core, called "Core".

    It all sounds a bit like Intel's hijacking a technical term and trying to turn it into a brand name."

    I've never really thought about this, but could it lead to confusion and/or lawsuits with regards to the AMD multi-core chips? I certainly wouldn't put such a hope past Intel.

    --
    Although the moon is smaller than the earth, it is farther away.
    1. Re:the best part of TFA: by Don_dumb · · Score: 1
      It all sounds a bit like Intel's hijacking a technical term and trying to turn it into a brand name.

      It seems to be a standard marketing ploy these days, the Ford Ka springs to mind.
      I guess the benefit it gives the product, is a sort of consumer confusion. I might say to someone "you need a dual core chip", they would go to the shop and see "Core Duo" and think that must be what I was talking about, even though I mean simply the generic term for any chip with two cores.
      Its a bit like Hoover, only naming their product a "Hoover" after everyone has started using the term to mean any Vacumn cleaner, make your product seem like it was the first one.
      --
      If this were really happening, what would you think?
    2. Re:the best part of TFA: by Hal_Porter · · Score: 3, Funny

      AMD Will Have To Avoid Unnecessary Capitalisation, True.

      E.g. AMD 64 X2 Dual core = OK.
      E.g. AMD 64 X2 Dual Core = OMFG Lawsuit!!!11!!!

      --
      echo -e 'global _start\n _start:\n mov eax, 2\n int 80h\n jmp _start' > a.asm; nasm a.asm -f elf; ld a.o -o a;
    3. Re:the best part of TFA: by hunterx11 · · Score: 1

      I certainly look forward to playing Half-Life 2 with the new Source engine on this Core technology.

      --
      English is easier said than done.
  6. Do you you do best. by theheff · · Score: 5, Interesting

    I don't think this article is really saying much, except for the fact that Intel is going to try to put their chips in everything (DVD players, appliances, etc). From a technology/research standpoint, this kind of worries me. Does this suggest that Intel is trying to secure their future by broadening their market because they can't produce new technology? As much as I love AMD, I hope that competition continues between the two chip-makers for a long, long time.

    1. Re:Do you you do best. by Mistshadow2k4 · · Score: 1

      I agree.... but I'd like to see more chip-manufacturers. Two companies just aren't enough to breed good competition, imho. Consider if our only choices of OS were still Unix and the Mac - no BSD (and consequently no OSX), no Windows, no Linux, no Solaris and so on. But does any other company that got into the business now stand a chance? Only if they were already powerful enough in some other area of the PC hardware world, I think. It's too bad none of them seem to be willing to step up to the plate because more competition would (hopefully) produce more innovation.

      --
      I dream of a better world... one in which chickens can cross roads without their motives being questioned.
    2. Re:Do you you do best. by antifoidulus · · Score: 2, Insightful

      It could also be that the PC market is saturating. There is no new "killer app" so to speak, on the horizon(with the possible exceptions of Vista and Duke Nukem Forever), so people who buy a new computer today should be able to do everything they want with it(email, web, and word processing) years from now.
      Intel was buoyed for a while by laptops that are sanely priced and reasonably powerful, but even they are become saturated too(esp. in the Western world). So how can Intel sell more chips? Open up new markets. It's grow or die in this market...

    3. Re:Do you you do best. by AuMatar · · Score: 1

      In the embedded space, there are. A few dozen at least. Intel has a long way to go if they want to be price competitive with ARM in the embedded market. Especially with the P4's heat issues.

      --
      I still have more fans than freaks. WTF is wrong with you people?
    4. Re:Do you you do best. by TheRaven64 · · Score: 1
      Intel do quite well in the embedded market. Perhaps you've heard of XScale? It's ARM-compatible and clocks at up to 1.25GHz and down to 200MHz.

      Outside the embedded space, IBM, Toshiba and Fujitsu are doing relatively well with POWER/Cell/SPARC systems. Intel and AMD may be the only ones in x86-land at the moment, but there's a lot of innovation going on outside of that arena.

      --
      I am TheRaven on Soylent News
  7. weve already seen the core duo in action... by nicknameinthebrain · · Score: 3, Informative

    the "wonderful" macbook in all its intelness: http://www.apple.com/macbookpro/intelcoreduo.html also for those wanting to see intels take on its chip: http://www.intel.com/products/processor/coreduo/

    1. Re:weve already seen the core duo in action... by Lussarn · · Score: 3, Interesting

      While 32bit x86 chips might be new and exciting to you the rest of the world have been using it for 20 years and are phasing it out for x86-64. Good luck with your new and improved Macintosh. It will be nice to see how many years Apple will give this platform before a complete upgrade is necesarry again. My guess is, not long.

    2. Re:weve already seen the core duo in action... by bhima · · Score: 2, Insightful

      I've got a dual G5 and it's 64bit... I'm not aware of a single application, for a regular person, that even uses the '64 bit-ness' much less requires it. Come to think of it I can count on one hand the number of applications, that are useful to normal people and are not games, I've found that use any of the advanced features of the G5: the 64 bit addressed memory, the 64 bit instructions, and the Alti-vec unit.

      Don't get me wrong... I'm not an Intel fan and I'm generally disappointed by the whole MacIntel debacle... but then again I don't do the whole portable thing very much.

      I'm just saying that between OS X and Linux normal users probably wouldn't notice much of a difference a similarly clocked 486 and single core 64bit Intel machine unless they were gaming.

      --
      Nothing in the world is more dangerous than sincere ignorance and conscientious stupidity.
    3. Re:weve already seen the core duo in action... by Lussarn · · Score: 1

      64bit isn't needed just this moment, but introducing a "new" architecture which only has a few years left of lifespan seems to be more trouble than it's worth. Pretty soon people will need more memory for Desktops. Memory is cheap, programs will take advantage of it. How many different CPU architectures will Apple have in it's lineup? How many architectures should the developers test on, how many developers can have all these boxes.

    4. Re:weve already seen the core duo in action... by jimicus · · Score: 1

      Good luck with your new and improved Macintosh. It will be nice to see how many years Apple will give this platform before a complete upgrade is necesarry again. My guess is, not long.

      Or they could just ship systems based on chips which support EM64T.

    5. Re:weve already seen the core duo in action... by Lussarn · · Score: 1

      I'm sure they will. But EM64T (x86-64) is a different architecture. It's not unreasonable to think that pretty soon (Think 3-5 years) programs will NEED x86-64, and therefore won't run at all on these new but yet unreleased macbooks.

    6. Re:weve already seen the core duo in action... by TheRaven64 · · Score: 1
      Come to think of it I can count on one hand the number of applications, that are useful to normal people and are not games, I've found that use any of the advanced features of the G5: the 64 bit addressed memory, the 64 bit instructions, and the Alti-vec unit.

      You had me up until you included AltiVec in that list. A huge number of things use AltiVec on OS X. For a trivial example, take a look at iTunes. The AAC encoder is AltiVec-enabled, and performs a lot better on a G4 than a G3 of similar (or slightly faster) clock speed as a result. iChat AV requires AltiVec for realtime video encoding.

      normal users probably wouldn't notice much of a difference a similarly clocked 486 and single core 64bit Intel machine unless they were gaming.

      I strongly disagree. An 80486 had a tiny cache (16KB), and a single pipeline (no superscalar). A 2GHz 486 would spend most of its time loading data into the cache, and very little time actually executing it.

      --
      I am TheRaven on Soylent News
    7. Re:weve already seen the core duo in action... by bhima · · Score: 3, Insightful

      And what will they do with all of this new found processor goodness without: A compiler, an OS, and applications that actually will these features?

      Is there a completely 64 bit Linux? I *know* OS X isn't completely 64bit.
      Is there a commonly available compiler that can *really* automatically compile C/C++ code such that it is optimized to use the vector extensions?
      Is there a Java virtual machine that uses any advanced processor feature?

      That's my point... with the exception of Games and Video applications what applications do regular users use and what will they use that demands 64 bitness? It's not web browsing, or E-mail, or IM, or VOIP, or even that "Web 2.0" crap. I'll tell you now that the existence of the VLC media player and Handbrake don't really justify the expense of 64bit machines. And I'll also bet you that the vast majority of users seldom use any of these processor features.

      The hardware is here and it's been here for ages... I've been using various 64bit processors for at least 10 years. What isn't here and I don't seeing coming, except for games and scientific applications, is a real need for the average person. What the point of having a general purpose computer with that kind of performance if the *only* application is gaming, when you can go out and buy a special purpose console for considerably less money?

      Given that reality a fast 32bit processor will be just as good to the average user for a long time to come.

      --
      Nothing in the world is more dangerous than sincere ignorance and conscientious stupidity.
    8. Re:weve already seen the core duo in action... by doh123 · · Score: 1

      in 3 to 5 years they will most likely be so slow at a new app, that who cares if it runs or not, get a new machine.

    9. Re:weve already seen the core duo in action... by ZachPruckowski · · Score: 1

      Macs tend to last a lot longer than other PCs. We have a ten year old one that works fine (in the sense that it does everything my parents need and has never broken) running OS 7.5.1. We've also got a G3 iMac, which is itself getting up there in years (4 or so years I think). Again, no issues (except convincing them to switch to OS X). My friend got a new PC around the same time as my parents' iMac, and had to replace it 2 years ago.

    10. Re:weve already seen the core duo in action... by ZachPruckowski · · Score: 1

      I meant that they're less likely to have hardware problems. And most consumers aren't going to be in a hurry to upgrade their computer in 2-3 years if it still works. It'll still do Office, Safari/Firefox, Mail/Thunderbird, iLife, etc.

    11. Re:weve already seen the core duo in action... by jimicus · · Score: 1

      I'm not going into the intrinsics of the core itself, but it still supports the old x86 32-bit instruction set and most operating systems should happily run 32-bit and 64-bit code side by side on the same box. Linux, for instance, does so perfectly happily. The only restriction I can think of is (IIRC) all 32 bit applications have to run in the first 4GB of RAM.

      Sun faced a similar issue when they upgraded the Sparc to 64 bit. Guess what? It's completely transparent to the user and even today will happily run 32-bit code.

      I am sure it is quite within Apple's capabilities to handle this.

    12. Re:weve already seen the core duo in action... by truesaer · · Score: 1

      I'm not familiar with the G5 architecture, but on x86 chips the 64-bit extensions include doubling the number of GPRs, which is useful on many applications.

  8. Total Annihilation by Anonymous Coward · · Score: 2, Funny

    And thus began the four thousand years long war of Core vs. ARM, depleting the resources of an entire galaxy...

    1. Re:Total Annihilation by mccalli · · Score: 1
      And thus began the four thousand years long war of Core vs. ARM, depleting the resources of an entire galaxy...

      You mean...Core Wars?!

      Cheers,
      Ian

    2. Re:Total Annihilation by ettlz · · Score: 1
      And thus began the four thousand years long war of Core vs. ARM...

      No, XScale is targeted at a completely different market.

    3. Re:Total Annihilation by miro+f · · Score: 1

      Intel has been getting their butts whooped recently in the processor wars

      this must be the "Core Contingency"

      --
      being vague is almost as cool as doing that other thing...
    4. Re:Total Annihilation by Cyanara · · Score: 1

      My god! ARM was the the future AMD!? It's all so clear now!

    5. Re:Total Annihilation by strider44 · · Score: 1

      It was a simple reference to Intel trying to expand into the embedded market where the ARM architecture rules. (More info on ARM - wikipedia is down atm so google cache is here.

  9. and loaded to the eyeballs with by pair-a-noyd · · Score: 3, Interesting

    TCP/DRM....

    No thanks. Buh-bye Intel. I recently made the switch to AMD but I fear that will be short lived.

    As much as I despise any product from China, I fear that some of us freedom rebels will have to resort to underground TCP/DRM-free chips.
    I think they were working on a new chip called the Dragon or something like that.
    I don't care about watching HD anything on my PC. I don't listen to music on my PC.

    But I'll be damned if I'll be forced to replace all my stuff just because Mega-Corp(tm) decides that we all must comply and submit.

    Freedom Fries and all that stupidity. It's all for our own good you know.

    I think they should rename the new TCP/DRM chips the "INGSOC Chip"..

    1. Re:and loaded to the eyeballs with by SpinJaunt · · Score: 1

      shame, AMD do have plans to included TCP/DRM in there chips sometime this year: http://www.amdcompare.com/techoutlook/

      --
      /. is good for you.
    2. Re:and loaded to the eyeballs with by WhatAmIDoingHere · · Score: 1

      Their*

      --
      Not a Twitter sockpuppet... but I wish I was.
  10. it's NOT news. by eshefer · · Score: 2, Informative

    it's probably the worst story submision in the history of this site.

    it is SO clueless - it is obvious that the submitor and (much worse) the submiting editor - are both clueless and have no buisness posting anything on a tech site. the headline "intel looks beyond the microchip" is missleading. I know that it hints about intels foray into platform, rather then componant solutions - but that IS'NT evident in the story submition.

    VIIV and core have been ALL OVER the tech sites for two months (at least) - there is simply nothing new in this story.

  11. Especially since it's a Pentium core. by argent · · Score: 1

    Especially since the new core is actually just a new variant of the P6 core that's been their standard core since the Pentium Pro.

  12. Re:specialize each core by Lussarn · · Score: 1

    I agree, any CPU can run word anyway. CELL would be a good, possibly wonderfull general purpose desktop CPU.

  13. Viiv - shear genius by AmiMoJo · · Score: 5, Funny

    Well done Intel - spend millions building up the Pentium brand, then throw it away for something no-one can pronounce.

    Also, well done for adding to the general confusion by calling your new chips "Core". You must be so prowd of your marketing deparment.

    --
    const int one = 65536; (Silvermoon, Texture.cs)
    SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    1. Re:Viiv - shear genius by Anonymous Coward · · Score: 4, Funny

      They should call the new multi-core pentiums for, uhm:

      Plentium!

    2. Re:Viiv - shear genius by Kenshin · · Score: 1

      Well done Intel - spend millions building up the Pentium brand, then throw it away for something no-one can pronounce.

      The problem is the "Pentium" brand is OLD. Real old. It may be strong, but eventually it's gotta be replaced in order to keep things fresh. (This may not matter in a lot of industries, but in technology things have a limited lifespan. How many suffixes to "Pentium" can they get away with?)

      All I have to say is I'm happy that "Intel Core" isn't a stupid "nonsense word" made-up by some marketing droid. I'm absolutely sick of those.

      --

      Does it make you happy you're so strange?

    3. Re:Viiv - shear genius by AmiMoJo · · Score: 1

      Also, well done to me for being able to spell. I must be so prowd.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    4. Re:Viiv - shear genius by kensai · · Score: 1

      What, you can't say 64?

    5. Re:Viiv - shear genius by twitchingbug · · Score: 1

      Mod parent up. Okay how many people would have made fun of Intel if they had come out with the Pentium 5? Quite a few I bet.

  14. Upcoming = Happening now by Oscar_Wilde · · Score: 1

    BBC reports about upcoming major changes in Intel in 2006
     
    I hope by "upcoming" the article submitter meant "currently happening". It seems that the linked article doesn't actually mention the chips as upcoming and correctly treats them as a shipping product though so really only the submitter looks silly.

  15. The next paradigm by danratherfoe · · Score: 2, Interesting

    I think that the number of cores is going to be the "megahertz" of the 2010s (no prizes for making this observation). It seems that Moore's law continues on, but the limits of electronics prevent higher clock rates so now it is all about adding cores (in its original form, Moore's law refers to a doubling of the number of circuits per linear dimension). What I would really like to see is a chip with about 512 80486 cores on it ... that would be sweet.

    1. Re:The next paradigm by molarmass192 · · Score: 1

      That's probably true, but it will really just shift the performance burden to application developers. Writting multi-core apps is not going to be as easy as writing multithreaded apps we're all used to. Regardless, it's good since it will bring back a bit of new-ness to writing PC apps, the last several years has been kinda stale. Someone should start a pool as to when the first "Requirements: Dual-core or higher CPU" boxed software shows up at your local BestBuy.

      --

      Good people do not need laws to tell them to act responsibly, while bad people will find a way around the laws-Plato
    2. Re:The next paradigm by twitchingbug · · Score: 1

      Well, just so you know, cores will probably always be in powers of 2. I'm betting it'll be Core Quad next, and then they'll move away from that naming convention. It'll turn to Core 8, Core 16, Core 32. Kinda like 8 bit, 16 bit, 32 bit.

  16. Riddle me this by sane? · · Score: 4, Insightful
    Surely "Core" is a generic term?

    Therefore sure it should be impossible to have a valid trademark? Remember the reasoning behind "Pentium" rather than "586"?

    So what is the "TM" doing on it?

    1. Re:Riddle me this by theorbtwo · · Score: 2, Informative

      "TM" means that they claim it's trademarked. It doesn't mean that it neccessarly is a valid trademark, that anyone in authority has looked at it and said "this is trademarkable", or even that they filled out a form to trademark it. That's the difference between TM and ®.

    2. Re:Riddle me this by tokul · · Score: 2, Informative

      Intel uses "Intel® Core(TM) Duo" and "Intel® Core(TM) Solo". Not Solo Core and Duo Core terms. I am pretty sure that they will use "Intel Core" name for their CPUs.

    3. Re:Riddle me this by Vellmont · · Score: 3, Informative


      Surely "Core" is a generic term?

      Therefore sure it should be impossible to have a valid trademark? Remember the reasoning behind "Pentium" rather than "586"?

      So what is the "TM" doing on it?


      My guess it what they've actually trademarked is "Duo Core" and "Solo Core". Notice how those are strange terms like duo, solo, and not common english expressions like dual core, single core that everyone uses to describe multi-core processors. Even Intel can't think they can trademark the word core and get away with it.

      --
      AccountKiller
    4. Re:Riddle me this by LarryWake · · Score: 1
      Surely "Core" is a generic term?
      You mean like, I don't know, "Windows" ?
    5. Re:Riddle me this by owlstead · · Score: 1

      "Even Intel can't think they can trademark the word core and get away with it."

      I would not put it past companies that can get away with trademarking the word "Intel" *and* sue the crap out of everyone using the same word...

    6. Re:Riddle me this by Uncle+Kadigan · · Score: 1
      Even Intel can't think they can trademark the word core and get away with it.

      Certainly not. After all, no one is able to trademark a ridiculously common word, such as, say, windows, or word, or office.

    7. Re:Riddle me this by NoMercy · · Score: 1

      TM isn't a granted thing, it's simply saying 'we came up with this as a branding for a cpu, do the same and we'll sue you', there never going to see a circle-R (registerd trademark), but then Windows (TM), has gotten by fine without it being registered.

      I don't think 'Core' is a great name though, just going to be confusing saying 'Intels new dual-core core-duo procesor contains two cores linked by a ...' But then they do need a new name, pentium's been pretty much done to death.

  17. Ol Shakespeare: "What's in a name..." by Ancient_Hacker · · Score: 3, Interesting
    So you think Intel tossed out all the Pentium designs, technology, processes, algorithms, and employees and started from scratch? Not likely.

    This "change" is more likely a marketing thing. If the marketing folks don't change everything every few years, they start to look idle.

  18. the future by wwmedia · · Score: 2, Interesting

    theyll have a hard time marketing their CPUS in few years, and will end up with a mess on their hands, while AMD "leaps ahead"

    Solo Core -current
    Duo Core -current
    Quadra Core?
    Penta Core? or Viiv Core?
    Octa Core?
    Hexa Core?

    as the numbers of cores increase, and they will! the names will get more rediculous, and harder for the average John Doe to pronounce

    1. Re:the future by Jedi+Alec · · Score: 1

      as the numbers of cores increase, and they will! the names will get more rediculous, and harder for the average John Doe to pronounce

      Hardcore?

      --

      People replying to my sig annoy me. That's why I change it all the time.
    2. Re:the future by Farmer+Tim · · Score: 1

      And emulators would be softcore?

      --
      Blank until /. makes another boneheaded UI decision.
    3. Re:the future by MobileTatsu-NJG · · Score: 1

      "as the numbers of cores increase, and they will! the names will get more rediculous, and harder for the average John Doe to pronounce"

      Yeah because AMD Athlon 64 X2 3800+ just rolls right off the tongue.

      --

      "I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)

  19. Smells like Propaganda by omegashenron · · Score: 1

    Sounds like Intel's marketing department handed this to the BBC on a plate - Unfortunately, I think most average people will read this looking forward to viiv and the associated "enhanced" digital media experience. Only after everyone buys one of these new computers will we really know the inconvenience DRM will cause. With any luck PC mod chips may start to surface in a few years otherwise I think I'll just start to listen to radio more and only buy compact discs (if they are still around and don't feature root kits).

    --
    Excuses Are Like Assholes - Everybody's Got One
  20. Re:specialize each core by AuMatar · · Score: 1

    No gamer would touch it- it would make the GPU non-upgradable.

    Besides, we have specialized cores- thats why there's a PCI bus. Need a specialty core, drop in a DSP with a PCI interface. Thats also another reason why we don't need specialized CPU cores- today's CPUs have so much idle time its silly to buy specialized hardware.

    --
    I still have more fans than freaks. WTF is wrong with you people?
  21. No they are not changing technologies by twfry · · Score: 2, Informative

    They are just changing brand names. They are dropping the Pentium brand name because it is 10+ years old and switching to a brand name that highlights only how many cores each processor has. The underlying tech is the exact same.

    Thought slashdot editors were nerds and would know this.

  22. Re:Ol Shakespeare: "What's in a name..." by Phanominon · · Score: 1

    Actually I have a friend that worked at Intel and their project was to start designs on an entirly new pc, new case, board, power supply and cpu. I dont know the ins and outs of it but that was 4 years ago so who knows whats coming.

  23. Marketing BS & "journalism" at its very worst! by burnttoy · · Score: 2

    The "Current Pentium Core"... WTF!?

    The "Pentium" now bares NO resemblance to the old 120Mhz thing I have at home! The PPro, PII, PII share some heritage (barely). The original Pentium stands alone (still a good design IMHO). P4 shares no heritage with the earlier chips and has had major changes over the last few years (the pipeline and trace cache have changed a lot).

    I didn't realise Intel were still selling the old Pentium core at all... Hmmm... Something smells like BS.

    It's time the BBC got some decent, technically competent journos on board. Sheesh. I read more tech crap on there than just about anywhere.

    Yours Narked,
          Major Frigme Poppleheat Fresharse the Third (Mrs)

    --
    Time flies like an arrow. Fruit flies like a banana.
  24. that's nothing! by utnapistim · · Score: 3, Funny

    I am throwing away my keyboard and replacing it with a new device called the Keyboard!

    --
    Tie two birds together: although they have four wings, they cannot fly. (The blind man)
    1. Re:that's nothing! by Peldor · · Score: 1

      Careful. That "Keyboard: probably infringes on Intel's new patented input device: The Board of Keys.

  25. It's all marketing by DarkNemesis618 · · Score: 2, Insightful

    It's probably just a way to try to regain market that AMD has taken away from them. Intel for the most part dominates the notebook processor business, but over the past couple years has lost a sizeable amout of market in the desktop industry to AMD. Intel is probably trying to start fresh so to speak. The Pentium chip has been around for 10+ years now, and the Pentium 4 chip has also been around for a couple years. Some people, more the "not so computer people" could equate that length of time with obsolete, although that is not entirely true. While I'm sure Intel could use a better naming sense, I'm not suprised that they're trying to reshape their image. I switched to AMD when I built my desktop computer last April and I'm happy I did. In my opinion, AMD is better designed and performs better for my needs. If more people follow suit and see the things the way I do, which seems to be the way things are heading, Intel could be in some trouble. This is probably just Intel's way of fighting back to regain the market for desktop processors again.

    --
    What's the matter, James? No glib remark? No pithy comeback?
    1. Re:It's all marketing by Overly+Critical+Guy · · Score: 1

      Intel is refreshing itself with its new CEO. When Otellini came onboard, he reorganized the company by target markets instead of product models. The new logo and friendlier chip names are an attempt to show people this isn't the same old Intel.

      With Intel kicking ass in the portable market (which outsells desktops now), Intel is well on its way to staying around far longer than AMD fans would like. :)

      --
      "Sufferin' succotash."
  26. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  27. It only means ... by MrNougat · · Score: 1

    ... that they're looking beyond the microchip in order to focus on marketing.

    --
    Web 2.0 == Giant Blogspam Circle Jerk
  28. It's a Microsoft thing by Flying+pig · · Score: 1
    Try to give your products a generic name so people assume they have all the market, e.g. "Word", "SQL Server", "Internet Explorer" (There is only one SQL server, right?). Then try and claim your usage is nonobvious so you can trade mark it. This is just a marketing fashion, like the one of giving things stupid made-up names ("Pentium", "Accenture") and the flirtation with i-this and e-that. Ford in the UK have a (horrible) model called the Ka, though it makes me think of ancient Egypt rather than the automotive industry and hasn't helped their market share

    Given the way Intel seems to be determined to make the thing trade markable by adding a qualifier (as in "Core duo"), someone is going to have to recruit a classicist to tell them what to do after "Core trio". When they get to, say, 160 cores on one chip, that will be one seriously unpronounceable brand name. Perhaps they will go for Roman numerals and we will have to try and work out whether a Core CXXXXVIII outranks a Core CDX.

    Or perhaps they could just move all marketing and microprocessor development to Israel. There are plenty of prophets left after Yonah, and the names are likely to be more familiar.

    --
    Pining for the fjords
    1. Re:It's a Microsoft thing by Farmer+Tim · · Score: 1

      When they get to, say, 160 cores...

      Core Centasindeca?

      --
      Blank until /. makes another boneheaded UI decision.
    2. Re:It's a Microsoft thing by VisiX · · Score: 1

      I believe CXXXXVIII is more correctly expressed as CIIL. Still incomprehensible to most, but at least they'll save money on ink.

      CDX looks nice, but it will be a while (I think) before they get to 410.

    3. Re:It's a Microsoft thing by ChunderDownunder · · Score: 1
      Perhaps they will go for Roman numerals

      They already have. Take 'Viiv', for example. That's a six followed by a four.

  29. Marketing defined by MrNougat · · Score: 1

    If the marketing folks don't change everything every few years, they start to look idle.

    Marketing: The ability to spout nonsense, have management steer the company based on the nonsense, and draw a healthy paycheck for all this.

    So you're absolutely right. The marketing people were starting to look idle and unnecessary, so they stepped up the "We need to make a gigantic change for no reason" nonsense until management bit.

    In related news, this marketing construct makes it out that if you only buy Itanium 2 servers and Centrino laptops, you only need one person in your IT staff, and that person is idle most of the time. Coincedence? I think not.

    It's clear that the marketing people are gunning for the IT people, so I hereby call for a preemptive strike.

    --
    Web 2.0 == Giant Blogspam Circle Jerk
    1. Re:Marketing defined by Ancient_Hacker · · Score: 1

      Reminds me of many years ago, a certain big computer company (big then), had a pretty good operating system named KRONOS. After a few years the marketing folks decided that wasnt a snazzy enough name. So they changed the name to "NOS" standing for "Network Operating System". Two, er, three main points: (1) There was darn-little "networky" about this OS. You could dial in to it on 300 baud modems, that's about the networkyness of it. No connections to other computers, or any other public network. Oh, they had an expensive "network front end" box, but it could only support two users at 4800 baud, using their own proprietary protocol, or some days X.21 (2) They announced "NOS" a bit before the manuals were ready. So the first edition of all the NOS manuals were just the old KRONOS 2.1 manuals, with a hand-written slash across the letters "KRO" and another slash over the "2." part, leaving "NOS 1". This went on for over 1200 pages. (3) They also named one of their barely networking API's "NAM" for Network Access Method. This was at a time when "Nam" in the popular conciousness was assiciated with dying in a rice paddy. What can you say about folks like that?

  30. Re:Who comes up with these names by Farmer+Tim · · Score: 1

    Hey, the advertising said Apple were doing great things with the Core.

    Don't tell me advertising lied!?!

    --
    Blank until /. makes another boneheaded UI decision.
  31. Pronounciation. by Hillgiant · · Score: 3, Funny
    It's not that hard to pronounce.

    "Viiv"

    See? No problem.

    --
    -
  32. Brilliant Marketing Ploy . . . by Dausha · · Score: 3, Funny

    Intel is merely capitalizing on Apple's move to their chipset. After all, since the CPU is the center of the computer, the new Intel processors will be the "Apple's Core!" Ha! Hah!

    Thank you! I'll be here all weekend. Don't forget to tip your waitress.

    --
    What those who want activist courts fear is rule by the people.
  33. Oh, stale markets and markets on life support... by Phil+Urich · · Score: 1

    It's grow or die in this market...

    I've always sortof questioned that whole mantra. Yeah, so it ends up being true, but it seems more like a self-fulfilling prophecy to me than some kind of universal truism. Businesses think that they have to be always increasing, increasing, increasing . . . there's only a limited amount of stuff on this planet, period! You can't just increase everything forever. But alas, if you increase faster than your competitors, then you beat them and buy them out and everyone on that side jumps ship. Thus the ground-rules of "grow or die" are set up. Sustainable? Bah! Just as long as we're doing better than the competition at this moment.

    And then . . . you have the entire market bouyed by this constant running-away from the bottom line. So as soon as you stop growing, the reality catches up; it's only that ever-accelerating pace, that continuous inflation, that keeps most companies alive now. You create markets artificially, then demand goes away so you run as fast as you can to the next ad-hoc market . . .

    Yeah, the PC market is saturating . . . but don't worry, there'll be something else for you to buy soon! Then again, the PC market has saturated a couple of times. Look at many of the tasks we do, or the programs we run; they could be done a hell of a lot more efficiently, but they sprawl out and take up power and energy, the industry perpetuates itself.

    That is in fact the point of Vista, or more topically the random things that Intel is spouting off that it's going to do now. Doing all the things that you could, technically, do already . . . but in a shiner package that you'll have to buy if you want to interoperate with everyone else doing these things with their own shiny packages now.

    (random related example: MSN. It's just text messages, you'd think one would be able to do that on Win95, right? But MS won't let those old versions work with the new-stuff now, so awhile back when I was setting up an old computer to just use for e-mail and chat and so forth, I went and installed an old Jabber client. Gee, howabout that, it works. But it's not in Microsoft's interests to be distrubuting a client theirselves that can work . . . the tasks that the older systems could easily perform are re-written to require newer stuff that people have to go out and buy. Versioning alone has probably been the biggest thing behind keeping the PC and PC Software industry afloat).

    --
    I remember sigs. Oh, a simpler time!
  34. But can it... by knapper_tech · · Score: 1

    ...play HDCP protected content at full resolution? Intel, constructing and overcoming inconsequential technical herdles, one failed DRM implementation at a time.

    --
    "There are some people that if they don't know, you can't tell them." ~ Louis Armstrong
  35. Re:specialize each core by CronoCloud · · Score: 1

    A fixed platform would have advantages for game development, if you could convince framerate and resolution obsessed PC gamers to keep their boxes for 5 years. Instead of the constant upgrade treadmills, force developers to actually write good, efficient code.

  36. Fluff article, no details, lots of bitter people by whistlingtony · · Score: 2, Insightful

    Wow... Lots of bitter people in here... The article doesn't help much, as it gives practically no interesting details.

    The Core chips are Yonah. Frankly, they're one of the more interesting products to come out of Intel. Lets face it, the P4 core was.... Hot? Heheheh. Yonah is based off the M chips. They're fast, efficient, and low power. Expect multiple cores to be the future. As we all know, it's getting harder to get more computing power from pure speed. Tacking on "cores" is the wave of the future. Both Intel and AMD have already stated they'll be making 4 core chips... This is a Good Thing for us consumers!

    Centrino is/was a great success for the company. VIIV is an attempt to repeat this. VIIV is, like Centrino, a whole package (chip+chipset with features). VIIV actually has some interesting bits to it. It's got an instant on/off feature. It's got decent onboard sound with composite out for connection to your stereo. It's low power, especially when compared to a P4 system. Throw wireless in there, all the bells and whistles, and you've got a chipset and chip made for quietly sitting in the living room.

    I don't know about you, but i'm a silence freak. This fills me with an enthusiasm I haven't had in a while.

    To top that off, Intel went and made deals with Media Folk to get content to send to the VIIV computers. I'm fairly certain they left the DRM up to MS. This also excites me. Not for the content. I don't watch TV, and could care less about it on my computer. However, someone needed to beat the media people over the head. Intel is doing that, and they deserve some props for that. No one else was doing it....

    In Summary... I'm excited. You're all bitter. That article sucked.

  37. If you're copying word for word.... by ricky-road-flats · · Score: 1
    ...it makes it a little more obvious when you copy the mistakes.

    I read this last night and dismissed it as the usual dumbed-down BBC tech story as soon as I got to the bit where they called them Duo Core and Solo Core, when the branding is very much Core Duo and Core Solo - they even had a picture in the story with the name the right way round!

    And then it gets copied into a blurb on the front page of /. - I thought if you just copied from the article you were supposed to say so?

    Bah.

    Can you tell I ran out of coffee today?

  38. Re:specialize each core by AuMatar · · Score: 1

    Thats why game consoles exist- to do just that. It won't get popular on PCs- the idea behind PCs is expandability.

    Besides which- I *have* a specialized graphics GPU. No need to puyt it on die with my CPU, there's no adbanage to it. In fact, since yiel is exponentially proportional to die area, it would make chips MORE expensive due to lower yield.

    --
    I still have more fans than freaks. WTF is wrong with you people?
  39. Viiv = modded xbox + XBMC by saboola · · Score: 1

    The way Viiv is described in the summary sounds like a modded xbox running XBMC. Go figure.

  40. oh to be a salesman again... by GmAz · · Score: 1

    i would love to still be working at CompUSA when the pentium name is finally dropped for good so that when a customer comes in looking for a new computer and says 'I don't care whats in it, I just need a Pentium 4', I can say, 'oh sorry maam, Pentium 4's don't exist anymore, how bout this AMD64'.

    --
    Click Click Bloody Click PANCAKES!
  41. Chiplet City by Doc+Ruby · · Score: 1

    I'm looking beyond the microchip at the nanochip swarm. A thousand chiplets, each containing just a few thousand programmable gates (like unbundled little FPGA clumps). Each signalling its state on an RF radio. With only a local clock, not a lockstep one wasting chiplet cycles. And a universal phased array for multichannel 1Gbps IO, 1TB Flash, 1Kdpi OLED and a holosonic projector.

    --

    --
    make install -not war

  42. Re:Ol Shakespeare: "What's in a name..." by Overly+Critical+Guy · · Score: 1

    Your skepticism is understandable, but Merom/Conroe really is abandoning the old NetBurst architecture with something new, designed from the beginning with performance-per-watt in mind.

    --
    "Sufferin' succotash."
  43. Viiv by CaptnMArk · · Score: 2, Funny

    Great quote from wikipedia: DRM features to combat copyright infringement and consumer rights.

    1. Re:VIIV by Gice · · Score: 1

      You probably know this, but 64 is actually LXIV.

      --
      __
  44. Not more correct by Flying+pig · · Score: 1

    No. Forms like IX for 9 are scribe contractions, and I've never seen a form like CIIL (I've spent time in most of the main European cathedrals and I like reading tombstone inscriptions, so this is anecdotal but based on evidence.)

    --
    Pining for the fjords
  45. Re:Fluff article, no details, lots of bitter peopl by PitaBred · · Score: 1

    Meh. Intel still offloads all memory accesses to an external chip, so they are severely starved for memory if two memory-intensive processes are running. AMD gets around all of that with their hypertransport. I think that's what everyone on /. is waiting for.

  46. They going smaller or bigger... by Lord+of+the+Fries · · Score: 1

    Looking beyond the microchip one has to wonder if it's going to be a macrochip? or a picochip? or what? :)

    --
    One man's pink plane is another man's blue plane.
  47. Re:Fluff article, etc by whistlingtony · · Score: 1

    Too true... Intel does have a sucky FSB. I've heard nothing in the plans but to throw more cache at the problem. It works, but... Yeah...

    Heh, I think i've officially become an Old Geek. I don't really care about performance anymore. I'm running a 2.4g Northwood P4. I UNDERCLOCK it so I can put quieter fans on it. I've got a quiet heatsink/fan on my video card.

    Chips are fast enough. I can extend the life of my computer for a long time yet by throwing RAM and video cards at it.

    I want quiet.... I want features.... Performance is good enough for HL2 and WoW. I'm Happy. :D

  48. Re:Fluff article, etc by PitaBred · · Score: 1

    Yup. I underclock my Athlon 2400+ to a 2000+ or so in my media center. But I've just found that performance/dollar, and per watt lately as well, AMD by far wins out over Intel. Which means that in my book, AMD still wins even on low-noise systems.

  49. After RAMBUS came Core memory. by Pinback · · Score: 1

    VIIV, looks like and ASCII diagram of a collar and tie? Sony PC, now with VAIO and VIIV?

    Viiv is to multimedia what Centrino was to wireless networking. (An approved parts list and a sticker for the OEM to put on the case.)

  50. You mean like "Windows", "Word", "Money"? by Anonymous+Freak · · Score: 1

    You can't trademark a number, which is why Intel switched.

    If you couldn't trademark a common word, then it wouldn't be "Microsoft Windows (TM)", "Microsoft Word (TM)", and my favorite "Microsoft Money (TM)".

    Besides, nowhere on Intel's website do you see it called "Core". You see it called "Core Duo", or "Core Solo". (And what's with all the press reversing the order? It's an official name, "Core Duo", like "Athlon 64" or "Windows XP". They don't call it "XP Windows", or "64 Athlon".)

    --
    Another non-functioning site was "uncertainty.microsoft.com."
    The purpose of that site was not known.
  51. VIIV by Fishbulb · · Score: 1

    VI = 6
    IV = 4

    VIIV = 64! Isn't that COOOL!

    Hm, I wonder if we're being subjected to the scrapings of Intel's marketing brainpans.

    Actually, I wonder if Intel is just tossing up their hands at 64-bit Pentiums and just 'moving on' - but making it a marketing "win!". I'm assuming though, that the "Core" (What a totally unique name! Can't wait till they try to trademark it!) core is 64-bit.