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Apple to Build Second Campus
Randy writes "Apple plans to expand dramatically in Cupertino by constructing a second major campus, one mile from Infinite Loop. Lamenting the fact that 'there aren't many apricot orchards left' upon which to build a new campus, Apple CEO Steve Jobs noted that Apple nevertheless managed to do the trick by purchasing several contiguous properties." From the article: "The maker of Macintosh computers and iPod digital music players will house 3,000 to 3,500 employees in the new campus, about 10 minutes away from its headquarters on Infinite Loop in Cupertino. Jobs estimated that it will take three to four years to design and build the new campus."
They aren't making (entirely) free software, so I don't think we should care about them.
one mile from Infinite Loop.
and then
about 10 minutes away from its headquarters on Infinite Loop
10 minutes seems a little optimistic to travel one mile in that area. He must mean on foot, it would take twice that long in a car.
Steve Jobs addresses Cupertino City Council
watch it here
An infinite loop would have plenty of room to grow.
they build private roads...
For a minute there I read "Apple to Build Second Coming". And it only seemed a bit strange.
No mention of "one more thing" at the end of the presentation. The lighting was also all wrong and there wasn't a 50 foot high media screen behind him demonstrating the new land purchase. Plus he wasn't even on stage - what's up with THAT?
Finally and the rumors from ThinkSecret.com on the construction of an in-orbit death-star battlestation were off by a large margin.
Yeah and how many homes and small businesses will they bulldoze in the process?
No one in the bay can afford housing even on a good engineering salary, especially in Cupertino where every new housing development is a "you can't afford it" luxury living condo. Just like the ones that are being built right across from Apple's Infinite Loop campus right now.
If Apple wants a new campus they can buy them almost new for cheap from SGI. Give the rest of us sub-$200K housing to start putting us on parity with the rest of the country for a change.
Featuring all of the things you need, and none of the things you don't... like lightbulbs that need changing. For the poor, they'll also be introducing the iHouse mini. All of your favorite iHouse features in a small profile.
I mean, think about it. Microsoft's address is "One Microsoft Way"
I'm not kidding. That's their address. A bit pretentious don't you think? But Apple names their's "infinite loop" A programming joke. How cool is that?
If Linus started his own company, it would probably be located on "Virus Patch Lane"
.. I mean why, in this day and age, would someone choose to enlarge business in CA? With costs of everything sky-high, traffic, smog, and the punishing taxes, I just don't see it.
I mean, except for the nice weather, surfing and scantily-clad girls...
Granted, relocating _everything_ may not wash in the overall cost/benefit analysis, but I don't see why anyone would choose to start a business any larger than a dorm room or off-campus house in CA.
Frankly, if I were creating a 'real' business (which involved more people than could comfortably fit in my dining room), why shouldn't I do it in Nevada, which has _no_ corporate income tax (or individual income tax for that matter)?
Finding it too expensive to live in your area? As Thatcher said, 'On your bike'. Sure, accommodation costs more in areas where jobs pay higher wages -- that is the result of market mechanisms ensuring that the value of the exchange medium (dollars) is constant accross the economy. If you think that the rest of the country has cheaper houses, and reasonable wages, then why don't you enrich yourself by moving there?
use Blunt::Instrument;
That is exactly why you get an Engineering degree with an MBA. Makes a whole world of difference.
Several analysts have downgraded Apple's stock, after the meeting.
They cited the lack of any major product announcement in his presentation as a sign of weakness.
Darth --
Nil Mortifi, Sine Lucre
I used to work for Trend Micro, which is just down the block from Apple (on De Anza) and I don't recall there being a lot of industrial places nearby (within a mile) that they could have purchased. Anyone know if which side of De Anza this is on? I keep thinking that it might be behind the current campus on the east side (there are some industrial buildings over there) because the west side is faily residential.
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I wish I could remember who told me that it was a warning sign when a company builds fancy new headquarters.
This held true for Wang Laboratories, which built The Towers just a few years before imploding... RCA's computer division build a huge, shiny building in Marlboro, Massachusetts, then collapsed, Digital BOUGHT that building and collapsed...
Come to think of it, just when did Apple build the first Infinite Loop campus?
(If the new-headquarters effect is more than coincidence, the cause and effect is that it tends to indicate a degree of overconfidence, ego, hubris...)
"How to Do Nothing," kids activities, back in print!
That's right behind Valco. I wonder how much worse the traffic around there will be... I come down Homestead almost every day.
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If Apple wants a new campus they can buy them almost new for cheap from SGI. Give the rest of us sub-$200K housing to start putting us on parity with the rest of the country for a change.
I thought Google moved into the old SGI building?
I suggest: Apple ][
End of Line.
Tell the companies to move somewhere else. Cupertino used to be very affordable back when it was mostly orchards and undeveloped land. Hewlett-Packard was the only big company in the area.
Mea navis aericumbens anguillis abundat
I'm from Massachusetts, so I need someone to show me where this sub-$200K housing market is, because it sure as hell isn't here.
Seriously, though. There's a reason for that. A friend just bought a house for 100k dollars in Syracuse. I didn't think homes went for below 250k. Then I realized it was in Syracuse. There's a reason you pay more to live one place than you do another. It's economics, but it's also a quality of life issue.
Hah, what about IT, the SEGWAY? Apple can have a whole parking lot full of them, activated by employee badge.
Put your money where your mouth was, Steve.
Cool! Amazing Toys.
Infinite Loop isn't actually a loop; it has two endpoints on Mariani Drive.
5-7 minutes to go 10 miles ???
I've heard the expression "put a rocket up your arse", but I've never seen it in practice!
5 minutes to go 1 mile means you're going 12 miles/hour. To go 10 miles he'd have to be averaging 120mph!
Simon.
Physicists get Hadrons!
The median house price in the Silicon Valley is over $700,000 -- even worse than during the dot-com boom. In some areas, it's well over $1 million. So $250k is downright cheap around here.
:) It's a bike joke sorry. I should have realized this was an innapropriate forum for such things... :)
-- oh.... so..... sleeeeeepy.
well, not to nit pick, but I said I hadn't seen anything BELOW 250k. As in, I didn't know houses were sold for anything lower than that.
Argh... if you watch the video, you'll hear that the land was already zoned for commercial use. It isn't like they bought land that was going to be used for housing and are going to convert it. They're going to be building on land that is already used for commercial purposes.
Well, at least they aren't naming a stadium after them.
Sorry, but the hyperbole just isn't true. I have a decent- to low-level engineering salary, and my family (single income, by the way) bought a house in the Bay Area maybe three years ago, with nearly no money down. Three years later, its value has increased by about $250,000. Remember, this is all within ten to fifteen minutes of the Apple campus. There are plenty of houses available out here at relatively affordable prices. Sure, it's a little bit of a pinch, but on the profits we've made over the last few years, we could buy a new home pretty much anywhere else in the United States. That's not bad at all.
To summarize: It's not that bad. Stop complaining. Just dive in and buy something.
I will seed Think Secret and AppleInsider with some good fodder for an article about this.
This move is clearly proof that Apple is going to spin the music division into its own company. One campus for computers, one for music publishing/distribution.
gameDB
It's the old trick of trying to sell sizzle to the investors when it becomes readily apparent that there is no steak (usually after you got drunk and ate it the night before). Think laywers and real estaters driving BMWs to promote a successful image to their clients. No big surprise.
~.~
I'm a peripheral visionary.