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Startup Tries Watermarking Instead of DRM

Loosehead Prop writes "A U.K. startup called Streamburst has a novel idea: selling downloadable video with watermarks instead of DRM. The system works by adding a 5-second intro to each download that shows the name of the person who bought the movie along with something like a watermark: 'it's not technically a watermark in the usual sense of that term, but the encoding process does strip out a unique series of bits from the file. The missing information is a minuscule portion of the overall file that does not affect video quality, according to Bjarnason, but does allow the company to discover who purchased a particular file.' The goal is to 'make people accountable for their actions without artificially restricting those actions.'"

344 comments

  1. What's the enforcement mechanism? by flanksteak · · Score: 5, Insightful

    Sounds reasonable. But then how does the copyright holder distinguish between the purchaser engaging in illegal distribution vs being the victim of theft? The article never covers that. I think I can guess how the **AA will react to any watermarked file floating around the net with Joe User's name/account reference embedded in it. They'll call a SWAT team and have Joe's house raided. No proof. Sorry, Joe, for the mess. We're on to harassing the next person we vaguely suspect of illegal distribution.

    1. Re:What's the enforcement mechanism? by 140Mandak262Jamuna · · Score: 5, Insightful

      Heck, the pirate can randomly filter out a few more bits and thus fingering some other patsy instead of him/herself?

      --
      sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
    2. Re:What's the enforcement mechanism? by Marxist+Hacker+42 · · Score: 4, Insightful

      OTOH, it will make the user more protective of their data in the first place- and with this watermarking scheme, it is THEIR data.

      Another business model from this could be "You TV"- upload your own bug, buy content- and it's stamped with YOUR bug and available on a website password protected as you choose for you and your friends. Eventually, the bug becomes a video file in and of itself and a route for advertising- and suddenly we'll have advertiser-supported IPTV.

      --
      SJW: a person who perceives an injustice, and while correcting it, commits a greater injustice.
    3. Re:What's the enforcement mechanism? by AKAImBatman · · Score: 1, Insightful
      But then how does the copyright holder distinguish between the purchaser engaging in illegal distribution vs being the victim of theft?

      They have to prove it "beyond a shadow of a doubt" in a court of law. It's not a perfect system, I'll grant you, but it's better than the alternative.

      FWIW, this is a non-issue anyway. Files purchased online are almost certainly not the ones floating around P2P sites. Those are usually either from audio engineers who leak them, or rips of source media like CDs. So in the long-run, such watermarking would only be good for consumers as it would prove that they're more honest than the RIAA gives them credit for.

      Or the a*holes will accuse everyone and their grandma (literally) of removing the watermark. One of those two.

    4. Re:What's the enforcement mechanism? by flanksteak · · Score: 3, Funny

      I'm not an executive, just an..hey waiiit a minute...

    5. Re:What's the enforcement mechanism? by pclminion · · Score: 1

      Sounds reasonable. But then how does the copyright holder distinguish between the purchaser engaging in illegal distribution vs being the victim of theft?

      Since you're comparing this to theft, let's compare with what happens when it turns out some physical property you bought was actually stolen. You don't get to keep it -- you're not a "victim." You have to give it back. Translating back to this case, they'd probably ask/require you to delete your copies.

      Of course, comparing copyright violation to theft isn't legally valid, so the analogy doesn't help much.

    6. Re:What's the enforcement mechanism? by thepotoo · · Score: 1
      How is this an issue? It's like saying that someone shouldn't be held responsible when they left their wireless network unsecured, and a pirate comes and takes their files.
      Keep your network protected, and it won't happen.

      The big drawbacks I see here are: 1) Joe Denisovich, downloads movie and distributes it in Russia, immune to legal action from the US (counterable by not distributing to Russians
      2) People can still copy to their friends computers. (not really what the MPAA is worried about, IMHO)

      Honestly, I consider this to be massive fuckloads better than some DRM that locks down my box, installs spyware, and/or can't run on Linux/OS X. This is as good as it's going to get, and I, for one, am very seriously considering dropping my piratebay addiction for these guys.

      On another note, this won't kill piracy, as pirates can just rip the DVD. The MPAA feels better about it, home users aren't getting fucked over, these guys are making cash, and pirates can still go on cracking. Everybody wins!

      --
      Obligatory Soundbite Catchphrase
    7. Re:What's the enforcement mechanism? by tygt · · Score: 2, Interesting

      So much for selling old movies at a yard sale.

    8. Re:What's the enforcement mechanism? by Gorm+the+DBA · · Score: 3, Insightful
      First off...it's beyond a *reasonable doubt*, not a shadow of a doubt.

      More importantly, that only applies to criminal prosecutions, not civil ones. In Civil lawsuits, you only have to prove you're 51% likely to be right. Admittedly, the amount of your judgement is lower if you're only barely correct (usually...), but still, it's not all that hard of a standard.

      In addition, good lawyers cost $150 or more per hour. Defending yourself against an RIAA action will take any lawyer at least 10 hours of time, almost certainly more if it goes to trial. And no, you don't get reimbursed if you get found to be the winner (except in certain very difficult to prove situations, which almost certainly would rarely apply here).

    9. Re:What's the enforcement mechanism? by soft_guy · · Score: 1

      But then how does the copyright holder distinguish between the purchaser engaging in illegal distribution vs being the victim of theft?

      They have to prove it "beyond a shadow of a doubt" in a court of law. It's not a perfect system, I'll grant you, but it's better than the alternative.
       
      FWIW, this is a non-issue anyway. Files purchased online are almost certainly not the ones floating around P2P sites. Those are usually either from audio engineers who leak them, or rips of source media like CDs. So in the long-run, such watermarking would only be good for consumers as it would prove that they're more honest than the RIAA gives them credit for.
       
      Or the a*holes will accuse everyone and their grandma (literally) of removing the watermark. One of those two.
       
        No, they don't have to prove it beyond a shadow of a doubt - or even a reasonable doubt (as in a criminal case). The standard for civil cases (like the RIAA cases) is much lower. They would still be able to use their current tactics.
      --
      Avoid Missing Ball for High Score
    10. Re:What's the enforcement mechanism? by Damastus+the+WizLiz · · Score: 1

      They could sit them down and give them a stearn talking to. It worked for the executive's kids/

      --
      I often have trouble remembering which way is out of bed in the morning.
    11. Re:What's the enforcement mechanism? by rhombic · · Score: 4, Insightful
      They have to prove it "beyond a shadow of a doubt" in a court of law.


      Nope, not at all, at least in the US. The **AA's are filing civil suits, where the standard is "preponderance of evidence", i.e. the jury thinks probably, yeah, the defendant did wrong the plaintiff. BTW, in the US at least it's "beyond a reasonable doubt", and that standard only applies to criminal cases.

      --
      1984 was supposed to be a warning, not an instruction manual.
    12. Re:What's the enforcement mechanism? by PylonHead · · Score: 1

      They have to prove it "beyond a shadow of a doubt" in a court of law.

      Even in criminal court the standard is "beyond a reasonable doubt". In civil court, the standard of proof is "Clear and convincing evidence".

      Standards of Proof

      --
      # (/.);;
      - : float -> float -> float =
    13. Re:What's the enforcement mechanism? by WindBourne · · Score: 3, Interesting

      First you have to know where to filter. As it is, the company should be able to spread the information across a number of frames and still not have it be seen. Interestingly, they can even do it up right so that the various transcoders will still show important info. Overall this is a pretty good idea.

      As to the theft vs. giving it away, well, there are some easy answers to this. Once a person is a "person of interest", then allow them to keep going, but track them closely. Most ppl will be found to give away the film. It is when it hits the net and is spread wildly, that the issues come in. I would guess that fewer than 1% of all film/music owners are at the core of thefts.

      This is overall a win/win.

      --
      I prefer the "u" in honour as it seems to be missing these days.
    14. Re:What's the enforcement mechanism? by soft_guy · · Score: 3, Insightful

      Sounds reasonable. But then how does the copyright holder distinguish between the purchaser engaging in illegal distribution vs being the victim of theft?

      Since you're comparing this to theft, let's compare with what happens when it turns out some physical property you bought was actually stolen. You don't get to keep it -- you're not a "victim." You have to give it back. Translating back to this case, they'd probably ask/require you to delete your copies.

      Of course, comparing copyright violation to theft isn't legally valid, so the analogy doesn't help much.

      You have it backwards. In this case, you'd be in trouble for having your property stolen (i.e. being the true victim), not from receiving stolen property which is what you are talking about. With watermarking there is no difference between purposely uploading your music to Kazaa and having it stolen by a hacker who uploads it to Kazaa.

      Basically the media companies would be asking people to treat their files as if they were national secrets which is too burdensome. They are NOT being marketed as state secrets - they are being marketed as a replacement for music CDs. If you leave music CDs on the seat of your car and a thief breaks your window and steals them, you are a victim. Under this scheme if the thief breaks your car window and steals your iPod (and shares your music files), you are a criminal. Big difference.
      --
      Avoid Missing Ball for High Score
    15. Re:What's the enforcement mechanism? by 91degrees · · Score: 3, Insightful

      But then how does the copyright holder distinguish between the purchaser engaging in illegal distribution vs being the victim of theft?

      They can't.

      But if you happen to be the victim of "theft" a lot of times, then they could reasonably start asking questions.

    16. Re:What's the enforcement mechanism? by jorenko · · Score: 2, Interesting

      I don't think that's what he meant. Imagine you buy a movie off of this service. One day, the MPAA is browsing Kazaa and finds a copy of the movie with your watermark on it. But, you never put it there. How do they know that the file wasn't stolen from you, then shared by the thief?

    17. Re:What's the enforcement mechanism? by kace · · Score: 1

      Only if the pirate has access to the reference file. Without that, he's SOL.

    18. Re:What's the enforcement mechanism? by skiingyac · · Score: 3, Interesting

      Only if the pirate has access to the reference file. Without that, he's SOL. Or just find 2 bought copies, do a diff, and you've found the bits. Flip some of them.

      Better yet, steal a credit card number, "buy" a copy, and some other guy gets blamed for it.
    19. Re:What's the enforcement mechanism? by OctaviusIII · · Score: 1

      I thoroughly enjoy the idea of a watermark. Piracy is a problem but using DRM to restrict the usage of data tends to drive people towards pirates that know how to strip all that out. A watermark allows someone to maintain control over what they have purchased so they can make whatever fair use out of it that they can think of, rather than simply living with whatever fair use the companies think they can tolerate.

      --
      What's this? Another weblog? On transit?
    20. Re:What's the enforcement mechanism? by Machtyn · · Score: 1

      Or, even better, put the finger back on one of the **AA's kids. That way, no one gets in trouble.

    21. Re:What's the enforcement mechanism? by Mr+Pippin · · Score: 1

      Probably easier to strip the header, and transcode to another codec. Not for sure that will get rid of the watermarking, but I'd be surprised if it didn't distort it, and thus make it unintelligible.

    22. Re:What's the enforcement mechanism? by gsn · · Score: 1

      How is it going to get online -

      Either
      a) You put it online - therefore **AA should go apeshit on you
      b) Someone stole your computer and put it online - presumably there is a police record you filed so you aren't liable
      c) Someone used your computer and put it online - your own damn fault IMHO
      d) Someone forged the watermark and knew which unique watermark matches embedding name/account (unlikely unless you have a reference file)

      So really it does make it your responsibility except in case b) which you really aren't liable for. Finally if there is five seconds at the start of said clip with a name and a company logo and a detectable watermark throughout the movie, that really ought to be enough for video sharing sites like YouTube to never upload the content to begin with. They might be able to force p2p sites to do the same though that one is harder - maybe doing it at the client level and something that I can't defeat my changing the file extension.

      Now for the rant...

      I'm a much bigger fan of this than streaming solutions or DRM solutions because here I own my copy and can do whatever I want with it quite legally. That is why I think its doomed to fail. I think the **AA really wants to be able to limit to you to pay for play and buy again for different format because that business model gives them the most money. This by contrast is reasonable and respects consumers and is much less profitable.

      --
      Reality must take precedence over public relations, for nature cannot be fooled.
    23. Re:What's the enforcement mechanism? by Anonymous Coward · · Score: 0

      If you own a registered handgun and someone steals it and kills someone, the police are going to come knocking on your door. They'll ask a whole lot of questions for a long time and you won't like it. However, unless they have something better than that, such as motivation, opportunity, blood stains, etc, they're going to have a very hard time convicting you in court.

      This is the reason people report theft. It's as much a CYA sometimes as an, "I really want to get my stuff back." I had license plates stolen once. You better believe I was on the line to the cops immediately. The last thing I wanted was for someone to rob a bank and for the police t come for a visit.

      How would this work in the world of copyright where you might not know if your stuff was stolen? Well, it depends a lot on reasonableness of the copyright holder, the police and the courts, but I'm guessing they'd go on the, "is it a big deal?" rule like they use for speeders. It's rare a cop will pull you over for going 5 mph over the speed limit, but you're likely to be in serious trouble for going 30mph over. I imagine if one film had your watermark they'd leave you alone, but police questioning would be more likely and more pointed as the number of films got higher.

      Is it possible someone could steal your whole collection and the police would visit? Yep. But if you tell them your movies were stolen and they don't believe you, they still have to prove you did it. At the minimum they'd have to seize your computer and find some evidence that you uploaded the movies. But the more probable outcome is that it won't be worth it to them unless the the number is very high and even then, they'll have to think you're not telling the truth.

      That's why the RIAA sues. Getting the police involved for individual citizens sharing their Britney Spears albums is not worth their hassle. They'd have to prove beyond a reasonable doubt a law was broken and that is not easy. If these guys sue you for having a lot of watermarked movies out there then fight it. The RIAA hasn't won a single case and the judges have been quite sympathetic to the defendants. They'll have to come up with something a hell of a lot better than "we found 50 watermarked movies on the internet" to win in court when you turn around and say, "I don't know how they got there. I've been very careful but 8 people use my computer, I get viruses way to often and at least three times I was part of botnets without my knowledge."

      So you don't want to go to the hassle of getting lots of questions and possibly going to court? Then do what the rest of us do with our handguns, jewelery, etc. Lock it up! Put a password on your computer, keep it patched and keep your Antivirus up to date. And if you happen to notice that you were hacked, do what most theft victims do, report it to the cops. They won't care, but no company in it's right mind is going to pursue you in court if you have one of those in your pocket to show the judge.

    24. Re:What's the enforcement mechanism? by Skreems · · Score: 1

      Even better, if you just get two copies of the same file from the service and run a diff on them, you should be able to recover all or most of the stripped data, giving you an untraceable version. This is yet another bad idea that won't stop actual pirates. The most it might catch is some non-technical individual who is dumb enough to share a watermarked copy on Kazaa.

      --
      Slashdot needs a "-1, Wrong" moderation option.
      The Urban Hippie
    25. Re:What's the enforcement mechanism? by bograt · · Score: 1
      No proof. Sorry, Joe, for the mess.

      No proof? Haven't screenshots been used as "proof" in **AA cases? Wouldn't these watermarks constitute proof just as much as a screenshot does?

    26. Re:What's the enforcement mechanism? by Hitch · · Score: 4, Insightful

      here's the thing, though - *why* would you do this?
      I mean, I understand the "I need to break the copy protection scheme to use my media!" mentality we all have - because this *isn't* "copy protection". it's "copy indication". You can still do whatever you want with it.
      hell, you can still even share it with your friends!
      just don't put it on a p2p share.
      rip the audio for an mp3? go for it.
      recode it for your ipod? sure.
      want to ditch your ipod and get some other media player? you're able to without having to jump through hoops.
      none of that is restricted.
      this is exactly the kind of copyright "protection" we've been begging for - so why WOULD you immediately try to break it?
      hell, even better is they only have to store a hash of my watermark on file to re-send me the video as often as I want it wherever I want it, and it's up to me not to abuse it. this is a *good thing*

      --
      You see, without that little doohicky, the universe stops.
      http://propheteer.org
    27. Re:What's the enforcement mechanism? by walt-sjc · · Score: 2, Interesting

      I'm a much bigger fan of this than streaming solutions or DRM solutions because here I own my copy and can do whatever I want with it quite legally.

      So what happens if you decide you no longer like the movie, and sell it to someone on ebay who then decides to upload it on a torrent site? Are you still responsible? What if you sell it for cash to some kid down the street? What if THEY sell it again and the third person then uploads it? Are you liable?

    28. Re:What's the enforcement mechanism? by LordPhantom · · Score: 2, Informative

      I've been very careful but 8 people use my computer, I get viruses way to often and at least three times I was part of botnets without my knowledge."

      You've gotta be kidding - at that level of infection the appropriate phrase is "I'm very ignorant".

    29. Re:What's the enforcement mechanism? by dosquatch · · Score: 1

      How is this an issue? It's like saying that someone shouldn't be held responsible when they left their wireless network unsecured, and a pirate comes and takes their files.

      The pirate is the active party here, and you're suggesting the victim is also culpable? I'm calling BS.

      This is no different than saying "she was just asking for it in that outfit."

      --
      "Hey, the third matrix movie would have been good except for the plot,story, and acting." --AC
    30. Re:What's the enforcement mechanism? by merreborn · · Score: 2, Insightful

      Even easier: format shift.

      Anyone with a copy of even the most basic video editing software could completely obliterate any identifying information in the file simply by cropping off the first 15 seconds, and converting the file to AVI or MPEG.

    31. Re:What's the enforcement mechanism? by noamsml · · Score: 2, Interesting

      Actually, you can take watermarking to more advanced levels by, say, tweaking the color profile of each bought copy just a bit. Nothing serious, and nothing that would be noticed, but just enough to distinguish between copies. It still won't foil pirates, but I don't think anything really will.

    32. Re:What's the enforcement mechanism? by Alky_A · · Score: 1, Insightful

      It's even worse than that. Get a hundred different copies of the file from different people (and therefore with different watermarks) , cut out the intros, and 'take the average' for the rest of the movie to erase the watermark.

    33. Re:What's the enforcement mechanism? by jimbojw · · Score: 1

      > Once a person is a "person of interest", then allow them to keep going, but track them closely.

      And that is precisely why I will not purchase content which is watermarked - I'd hate to be put on one of those McCarthy-esque "person of interest" lists.

    34. Re:What's the enforcement mechanism? by Tet · · Score: 2, Informative
      Or just find 2 bought copies, do a diff, and you've found the bits. Flip some of them.

      If you're assuming the bits will be in the same place in each file, and it's just a trivial case of doing a diff. you're very naïve. Digital watermarking schemes are generally quite advanced these days, encode the data in many redundant ways thoughout the file, add in chaff with the wheat to foil attackers, and are resistant to many transformations (scaling, transcoding, etc.). That's not to say the watermark can't be removed, or at least corrupted. See Felten's SMDI research for a perfect example. But it's far from trivial to do so with a well designed watermark.

      --
      "The invisible and the non-existent look very much alike." -- Delos B. McKown
    35. Re:What's the enforcement mechanism? by PipOC · · Score: 1

      Unlikely, given that the bit-stripping scheme is likely closed a proprietary to prevent anyone from being able to do this. The encoding scheme likely strips the bits from an arbitrary location in the file and then chooses a random sequence of bits to remove, making it near impossible to replicate or cover up with bitstripping. Though it's likely that running the file into another codec will corrupt it enough to prevent identification of the source file.

    36. Re:What's the enforcement mechanism? by kace · · Score: 1

      Well put. This technology has great possibilities. It's up to the legal system what's done with it.

      As for the idea of diffing two watermarked files and flipping the non-matching bits, that's an interesting idea and might work. But, it depends on how they encode it. There's a lot of bits there to play with. There no reason the location of the shifted bits needs to be the same. For that matter, there's no reason why each watermark couldn't include a shifted bit somewhere in the stream that is shifted on no other watermarked file. So, one possible result is that the new, mangled file can identify BOTH of the original files.

    37. Re:What's the enforcement mechanism? by ArcherB · · Score: 2, Funny

      Heck, the pirate can randomly filter out a few more bits and thus fingering some other patsy instead of him/herself?

      SHHHHH! Don't give it away, patsy!

      --
      There is no "I disagree" mod for a reason. Flamebait, Troll, and Overrated are not substitutes.
    38. Re:What's the enforcement mechanism? by Sillygates · · Score: 1

      reasonable? how are they going to force us to buy a copy of the content for each device we own?

      --
      I fear the Y2038 bug
    39. Re:What's the enforcement mechanism? by caseydk · · Score: 1


      It's not going to defeat the people who really want to distribute it, etc. But it is a *great* thing for the people who want to be honest but still want to move their purchases around. I think if it's successful, this could be a great win for all of us.

      The most common example I've heard are parents who buy childrens' dvd's for their kids. Many try to rip them to vhs in an attempt to protect the dvd from dirt, grime, abuse, etc.

    40. Re:What's the enforcement mechanism? by ebyrob · · Score: 1

      If a work is only legitimately distributed with a valid watermark, then any copy of that work without a watermark is unauthorized by definition.

      Of course, if you can show you own a valid copy, having additional "unauthorized" copies for your own personal use should be more or less legitimate. Now redistributing unauthorized copies... That's where you should get into trouble with the law.

    41. Re:What's the enforcement mechanism? by CoughDropAddict · · Score: 1

      Oh my God, you're right - someone might try to attack the system! They probably never thought of that!

    42. Re:What's the enforcement mechanism? by Em+Adespoton · · Score: 3, Insightful
      Easy... they take the extra step and investigate. These companies aren't concerned about one file leaking... what they're looking for is browsing Kazaa, and finding that over a 3-month period, 80% of the movies released were purchased by a single person. Then they have reasonable proof to get a warrant and have the police investigate that person. If it turns out the person's computer is part of a bot net, they continue on to figure out who is controlling THAT. Otherwise, they try to prove the person has been deliberately broadcasting their IP.

      But this is all beside the point. The watermarking in and of itself will be enough of a deterrent for most people, which is what they're really after. The watermarking will also help the authorities to more comprehensively understand exactly what goes on with filesharing (how many original copies are being shared? How far is the reach? What is the lifecycle of a file? etc.).

      I, for one, think it's a great idea. Nobody's actions are being restricted; just a bit more information is being made freely available, as it wants to be. We just have to make sure to combat the "it has his name on it so he must have distributed it" reflex.

    43. Re:What's the enforcement mechanism? by Touvan · · Score: 1

      Sorry, Joe, for the mess. The RIAA would not apologize. They don't seem to care about individual injustice - only making their authoritarian point that they are in charge, and everyone else is not. Otherwise they'd be more concerned about suing for the actual cost of a confirmed collection of pirated material, rather than the list of items that tend to exceed actual evidence.
    44. Re:What's the enforcement mechanism? by Anonymous Coward · · Score: 2, Informative

      The technique from the article is called "fingerprinting" in the watermark literature, and comparing 2 copies is known as a "collusion attack". Existing fingerprinting codes are quite resilient to collusion attacks from two colluders (the code construction and proof of performance requires a good grasp of information theory concepts, so I'll skip the details).

      As the number of colluders grows, however, the reliability of present codes drops drastically. In addition, I don't know if analysis using fingerprinting codes would be admissible in court: the best results simply show that if n fingerprinted copies are used in a collusion attack, then with some probability (ideally approaching one, but not there yet with present codes) at least one of the n colluders can be identified from the modified copy. Present values of n tend to be small.

      Whether this person knowingly contributed to the attack is a separate question. It's easy to devise scenarios where one of the "colluders" was in fact played for a fool or fall guy, which is why one can cast serious doubt on any forensic efficiency of present-day fingerprinting codes.

    45. Re:What's the enforcement mechanism? by melikamp · · Score: 1

      This measure is not intended to stop pirates, who could scramble any invisible watermark by simply re-encoding with negligible quality loss. Nor, I think, is it supposed to discourage a consumer from "posting the video on the Internet". Who the hell is posting their videos on the Internet?? YouTube users, may be? Where videos are scaled down so much that even a visible watermark might become unintelligible.

      To me it looks like a lip-service to the studios. It's cheaper than DRM, and just as effective for all practical purposes (which is to say, completely ineffective). Microsoft said it best: they are doing it "because [it] demonstrates their strong intent to protect premium content".

    46. Re:What's the enforcement mechanism? by McFadden · · Score: 2, Interesting

      Or just remove the bits altogether.

      I considered (as I'm sure many did) this exact same digital watermarking idea a couple of years ago for movies, images and audio files. Thought it might make a decent idea for a startup. However, within a few hours of researching the topic, it became pretty clear that it wouldn't work without additional DRM. The watermark is destroyed the moment you re-encode the file into a different format format. The DRM was required to prevent the re-encoding, and let's face it, once you introduce DRM, the watermarking becomes a bit pointless.

      Bjarnason and Co.'s argument seems to be that this is too much hassle. Since people have proven they are more than willing to spend the time ripping and compressing DVDs, or even sneaking into cinemas with video cameras, I don't think a little re-encoding is going to do much to prevent piracy. It only takes one person to create the non-watermarked version, and then this copy becomes the one which is distributed to thousands on P2P networks.

      So unless this new company has found some incredible new way to create non-destructable watermarks, I can't see what they're offering.

    47. Re:What's the enforcement mechanism? by masterzora · · Score: 1

      I don't think the parent or GP were even saying that they would. They are mentioning how "warez d00dz" could potentially still do it. These warez d00dz are different from the average Slashdotter in that the warez d00dz want free crap and the average Slashdotter, ostensibly, is just upset with the draconian copy protection.

      --
      Remember, open source is free as in speech, not free as in bear.
    48. Re:What's the enforcement mechanism? by skiingyac · · Score: 2, Insightful

      right, it only escalates the arms race another notch, and will be circumvented just like anything else. I agree with the other replies to my post that its certainly "nicer" than DRM, but it is VERY open to abuse and is possibly WORSE than DRM. Before I just had to worry that I couldn't play my song the way I wanted to but now I have to worry that someone will steal MY copy without my knowledge and the **AA will come pounding on my door with "proof" that I violated their copyright.

      We can only hope that EVENTUALLY, people will learn from allofmp3.com and others. If you set the price right (~$1/album/dvd/whatever) and don't use any DRM or whatever, you can STILL make money. In fact you'll probably make MORE because you don't have to license insane protection schemes like this, and nobody will bother pirating anything because if the price is reasonable, it is no longer worth people's time to pirate. If I (hypothetically) have to spend 30 minutes digging around some music warez torrent site to find the songs on an album and HOPE it downloads and HOPE its not fake and HOPE I never get sued, or I could (hypothetically) just pay $1 to allofmp3.com and get a good copy in a minute or two.

    49. Re:What's the enforcement mechanism? by Baricom · · Score: 1
      Attach a five-transfer limit to the file. It would work like this:
      1. Alice decides to sell her iTunes watermarked movie to Bob. She logs into iTunes and fills out Bob's address.
      2. iTunes requires her to click-through an agreement that says she will destroy all copies of the content she is transferring.
      3. Bob logs into his iTunes account and downloads the movie, which is now watermarked with his information.
      Because the transfer count is now stored centrally, it becomes trivial to make sure it's kept accurate. Alice and Bob both get files marked with their watermark. If Alice's watermarked file is found, there is conclusive proof that the copy is illegal, since she promised she would delete it as part of the transfer.

      Alternatively, we could always prohibit transfers. That's exactly how DRM-infected media works today.
    50. Re:What's the enforcement mechanism? by jamesh · · Score: 1

      Or, just accumulate a few copies and merge them together to make a complete version instead of the crippled version they would have if they had purchased it legitimately.

      Undetectable they say!!! what if the missing bits of information are someone's nipple???

      Just as with copy protection on CD's, its the legitimate purchaser who has to deal with the inconvenience of having the actually put the CD in when they want to use the software, the pirates copy it all to harddisk, patch it, and run without the CD. In the end it's the people who actually pay the money who get shafted.

      (btw, i'm mostly kidding)

    51. Re:What's the enforcement mechanism? by Castar · · Score: 3, Insightful

      You can't really share it with your friends. Or, you can, but you'd better trust them a lot. And anyone else that might use their computer. Or, for that matter, that might use your computer. And you'd better make sure you wipe your drives clean before throwing them out, and that you don't lose the burned DVD, and...

      I think this sort of scheme has more potential to go drastically wrong for some innocent person than any other sort of DRM. All it takes is one person you share with (or yourself, for that matter) to be careless, and your name is plastered all over the internet as a pirate, and you have a hell of a time convincing a jury otherwise.

      --
      I yearn for you tragically. A. T. Tappman, Chaplain, U.S. Army.
    52. Re:What's the enforcement mechanism? by Cheapy · · Score: 1

      You mean 1% of all film/music owners break into the RIAA/MIAA's warehouse and steal the master copy of a work thus allowing it to never be made again unless it's returned? That's an awful lot of stealin' going on.

      --
      Would you kindly mod me +1 insightful?
    53. Re:What's the enforcement mechanism? by burndive · · Score: 1
      Before I just had to worry that I couldn't play my song the way I wanted to but now I have to worry that someone will steal MY copy without my knowledge and the **AA will come pounding on my door with "proof" that I violated their copyright.

      What, do you run Windows?

      Seriously though, I'm not too worried about this. I applaud this company for doing the right thing, and I plan on supporting this business model when they start distributing content.

      --
      ...because "hacker" sounds way sexier than "code drone."
    54. Re:What's the enforcement mechanism? by Rakishi · · Score: 2, Interesting

      Exactly I see this going horribly wrong. Heck I can see some annoying script kiddie make a worm that puts these files specifically on P2P networks. Actually that sounds like a great method to get around the scheme, just flood P2P networks with these files from tons of innocent people.

    55. Re:What's the enforcement mechanism? by xigxag · · Score: 1

      Besides, there's no need for a pirate to worry about cleaning up the file. Any pirate would use a stolen credit card number to order the movie in the first place. Some random person will be on the hook as the "owner" of the file, and the pirate won't give a damn about the embedded watermark.

      --
      There are two kinds of people: 1) those who start arrays with one and 1) those who start them with zero.
    56. Re:What's the enforcement mechanism? by Lumpy · · Score: 1

      and simple recompression to a slightly lower quality or different codec will blow it away.

      If they can give me a mpeg with this watermark and have it survive a 2 pass Xvid compression I will be incredibly impressed.

      I am betting that they "did not think of that."

      --
      Do not look at laser with remaining good eye.
    57. Re:What's the enforcement mechanism? by mgiuca · · Score: 1

      Yes, exactly right. This is a brilliant concept, it's exactly in the right direction and a Good Thing. And nobody seems to have thought of anything like this before.

      The problem we've always had is "how to stop the pirates without inconveniencing the legit fair users?" This is a great solution, because it is a major deterrent to pirates but doesn't stop fair use, and as the parent said, it provides so little annoyance that nobody using it for fair use is going to go out of their way to break it.

      There are some problems though. Main one being, as TFA says, the big companies won't accept it because it just fights piracy, while DRM helps them out in many more way$.

      Also we do have to accept that we're still being prevented from piracy not by our sense of morals, but by fear. Fear is possibly worse for our freedoms than technical restrictions. If I had media like this on my computer, I'd be rather frightened of the possibility of someone getting their hands on it. Sure, there'd be no way I'd pirate it, but I'd always be worried. It's like how I never give Blizzard CD Keys to other people, I don't want my Battle.net games banned.

      One more thing: Does this watermark survive microphone re-recording? (I suppose this is a video thing, but thinking ahead to it coming to an audio format). If so, it's just like the old watermarking proposals - you might be wary of even playing your music in public, for fear of someone "stealing" it with your fingerprints all over it.

    58. Re:What's the enforcement mechanism? by spitzak · · Score: 1

      This is indeed *exactly* what they should do. The real trick is that the watermark-decoding should be kept completely secret. If there is any way to detect a watermark then a pirate can easily figure out whether they have removed it or not and the whole thing is worthless. Without any detector program the pirate can never know if they will be tracked down. Unfortunatly I can see a huge temptation to make a player that refuses to play "unauthorized" content, which will wreck the whole scheme. But maybe they are smart enough to resist this.

      Besides idiot who will try to make the "won't play unauthorized content player", you mention the real threat to this. The *AA companies are using piracy as an excuse for DRM. They certainly don't want to see piracy stopped as this will remove their argument for DRM. DRM means they can enforce pay-per-view, and eventually (once enough schemes are broken that they can convince the government to make players of non-encrypted content illegal) they can set up a system where "unlicensed" content producers (ie amateurs) cannot distribute entertainment, as distribution requires purchase of an expensive encryption license.

      Please everybody, support this as much as possible. This is the real solution to piracy.

    59. Re:What's the enforcement mechanism? by mgiuca · · Score: 1
      The real trick is that the watermark-decoding should be kept completely secret. If there is any way to detect a watermark then a pirate can easily figure out whether they have removed it or not and the whole thing is worthless.

      This is true, except that it may be possible to create a watermark for which the algorithm is public knowledge, but it is still secure as long as certain keys are kept private. This is somewhat similar to the approach taken to hashing and so on. All in all, it means it's more open, and a better security model (remember, "security through obscurity" - the DRM security model - is often considered a "false security").

      Besides idiot who will try to make the "won't play unauthorized content player", you mention the real threat to this. The *AA companies are using piracy as an excuse for DRM. They certainly don't want to see piracy stopped as this will remove their argument for DRM. DRM means they can enforce pay-per-view, and eventually (once enough schemes are broken that they can convince the government to make players of non-encrypted content illegal) they can set up a system where "unlicensed" content producers (ie amateurs) cannot distribute entertainment, as distribution requires purchase of an expensive encryption license.

      I've been thinking about this problem some more. It occurs to me that perhaps it doesn't matter if they still want to use DRM for alterior purposes. It should simply be enough for these watermarking people to *present* to the world a technology which provably stops piracy better than DRM (and I can guarantee this will stop casual piracy a hell of a lot better). Once this technology is perceived as a better anti-piracy device, it will suddenly become very difficult for **AA and friends to justify DRM.

      Ho ho! A hope? A chance!

    60. Re:What's the enforcement mechanism? by spitzak · · Score: 1

      You are absoltuly right that a watermarking scheme where only the "key" is secret would be the strongest one possible. A bunch of math geniuses can prove that combining N copies with different unknown keys is astronomically unlikely to cause any of the keys to stop decoding the watermark. That would be far, far stronger than any attempt to just obscure the scheme.

      It would also allow anybody to add their own watermarks. This means that any content producer, not just somebody who can afford a "license", has all the capabilities of any other producer.

    61. Re:What's the enforcement mechanism? by mgiuca · · Score: 1
      It would also allow anybody to add their own watermarks. This means that any content producer, not just somebody who can afford a "license", has all the capabilities of any other producer.

      Brilliant! Maybe there is hope for an open future after all.

      I like your thinking, spitzy!

    62. Re:What's the enforcement mechanism? by julesh · · Score: 1

      The watermark is destroyed the moment you re-encode the file into a different format format.

      Not reliably. You can probably run a few originals through the same encoder with the same settings and spot noticeable differences. In this fashion you *may* be able to determine at least some of the bits from the watermark. If it features enough ECC bits, you should be able to reconstruct a unique segment.

    63. Re:What's the enforcement mechanism? by julesh · · Score: 1

      here's the thing, though - *why* would you do this?

      *I* personally wouldn't. But I know people who would, and they fall into two categories:

      1. People who aren't security conscious with their computer. The number of times I've been asked to "fix" somebody's computer because it's working slowly, and found some malware on there that had set up an FTP server or something to share their disks is scary. For these people, to avoid accusations of piracy that are bound to happen when somebody steals their media and uploads torrents of it, I'd recommend they neutralise any watermark as soon as the media hits their system.

      2. People who intentionally share. Yes, what these people are doing is illegal. But it's naive to think they aren't just as smart as we are when it comes to finding workarounds for this kind of thing, and are just as motivated to crack this as we all were to crack CSS.

    64. Re:What's the enforcement mechanism? by julesh · · Score: 1

      But if you happen to be the victim of "theft" a lot of times, then they could reasonably start asking questions.

      Like "who's installed a rootkit on your computer?"

    65. Re:What's the enforcement mechanism? by julesh · · Score: 1

      Under this scheme if the thief breaks your car window and steals your iPod (and shares your music files), you are a criminal. Big difference.

      Except you aren't, and **AA know you aren't. You just say to them, "Yes, that media file was on my iPod which was stolen three weeks ago. Here's the police reference number for the incident." They'll likely realise at that point that a claim against you is unlikely to succeed, and go away. If they don't, you will (a) probably be able to find a lawyer who will represent you free, because you are a victim of harrassment, and (b) you might even be able to make a claim of vexatious litigation stick against the **AA, which I believe even in an unenlightened legal system like the US one means you'd be able to claim your costs from them.

    66. Re:What's the enforcement mechanism? by endofcell · · Score: 2, Interesting

      As much as I like an alternative to DRMed files, and the 'idea' of moving over to social responsibility by having watermarked/named media, like others I'm still uneasy about the snowballing consequences if your media stash is compromised.

    67. Re:What's the enforcement mechanism? by skiingyac · · Score: 1

      What, do you run Windows? I realize this is intended as a joke, and my wife's PC does use windows (and she has a copy of or access to most of our music from that PC), but I think you are missing the point.

      Its not a matter of stealing electronically, its somebody gets mugged or leaves their portable MP3 player laying around, and suddenly the files are on the internet. Microsoft can get away with tracking windows serial #'s to a particular user, because people (generally) just have them on a sticker on their PC case or whatever.

      As soon as people are carrying these uniquely identified files with them everywhere they go (which everyone *will* do), the scheme will be useless since tons of copies will be stolen. So then we'll need a way to report MP3s as stolen, and then what, do we get a new unique ID'd copy for free? Whats to stop people from falsely reporting them stolen, and there's no way to prevent someone from playing an MP3 even if its been reported stolen.
    68. Re:What's the enforcement mechanism? by burndive · · Score: 2, Insightful
      I think the point is that if you stop expecting your customers to do illegal things, they'll rise to the occasion. No longer will the reason for not distributing/downloading files be that you can't; it will be because you despise those who do.

      Yes, people will get files with their unique IDs posted on the Internet when they are stolen. No, it won't be an epidemic problem. Are you seriously picturing pirates going around mugging people just to get the media files off of their digital devices?

      Then it's a law enforcement problem, and I think we can all get on the same side against such pirates without the need for a discussion about copyright as a social contract (unless you're a Pastafarian).

      --
      ...because "hacker" sounds way sexier than "code drone."
    69. Re:What's the enforcement mechanism? by skiingyac · · Score: 1

      Are you seriously picturing pirates going around mugging people just to get the media files off of their digital devices? Maybe. If the files are worth $1/song, and someone has 1000 songs on their MP3 player, thats $1,000. I think its enough money that it would be worth it for some people to steal them.

      The problem really is that only 1 single copy needs to be stolen and then posted on the internet, and then it can be shared freely without the people doing the sharing being easily tracked.
    70. Re:What's the enforcement mechanism? by walt-sjc · · Score: 1

      Alice decides to sell her iTunes watermarked movie to Bob. She logs into iTunes and fills out Bob's address.

      This assumes that in 10 years iTunes is still around, and that they maintain a record of what I purchased "forever".
      There are so many issue with this scenario that I can think off off the top of my head that I see no way this could ever work in "real life".

  2. So the pirate has to buy three copies now ... by 140Mandak262Jamuna · · Score: 4, Insightful

    Then hex diff it, find the missing bits add them, and then.... profit!

    --
    sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
    1. Re:So the pirate has to buy three copies now ... by chris_eineke · · Score: 2, Insightful

      Buy three copies? Pirates pay their contacts at the recording presses once for the raw media.

      Also, if you have n bits missing from each file and you want to reconstruct the original, you will need at most n-1 records since at most n-1 bits that are missing could overlap.

      --
      "All you have to do is be fragile and grateful. So stay the underdog." Chuck Palahniuk, Choke
    2. Re:So the pirate has to buy three copies now ... by Anonymous Coward · · Score: 0

      You are missing the point. Pirates are already bypassing every form of DRM on the market, this technique does not claim it can stop them. Instead it offers a way to discourage normal users from redistributing media while in no way interfering with their fair use rights.

      If I buy one of these files I am free to backup, format shift, and edit it in any way I please and it still offers some chance of stopping me from casually sharing it with several hundred thousand of my closest friends. That sounds far better than any DRM solution I have seen so far.

      On the other hand I have to worry what will happen if someone else starts distributing a media file with my watermark on it. I'm sure the RIAA/MPAA would be happy to declare that I am responsible for every copy of the file they can find on a network, regardless of who actually distributed it.

    3. Re:So the pirate has to buy three copies now ... by dkoulomzin · · Score: 1

      Or you could just drop some other bits at random. After all, you don't need an exact copy of the original... just something that can't be traced.

      --
      Thou shalt not begin a subject line or post with the word "Umm".
    4. Re:So the pirate has to buy three copies now ... by serutan · · Score: 1

      Uh-oh, trafficking in circumvention technology. You're under arrest!

    5. Re:So the pirate has to buy three copies now ... by Goaway · · Score: 3, Insightful

      1 2 3 4 5 6 7
      o o o o . . .
      o o . o o . .
      o o . . o o .
      o . . o o o .
      . . o o o o .
      That's five different sets of seven bits, with three bits missing in each. That's well over n-1. Can you reconstruct the original now?

    6. Re:So the pirate has to buy three copies now ... by brainnolo · · Score: 1

      The first five seconds of the movie differ, so given how compressors works you probably won't find enough matches between 2 or 3 files bought from different accounts to rebuild the original. Also, pirates have other ways to obtain the original, and the casual user shouldn't want to buy multiple copies of something just to put it on p2p.

    7. Re:So the pirate has to buy three copies now ... by Time_Ngler · · Score: 1

      You don't need to reconstruct the original. Just scramble the watermark. Two copies is enough to do this. Just find the differing bits, randomize them, and you're done.

    8. Re:So the pirate has to buy three copies now ... by JesseMcDonald · · Score: 1

      That's five different sets of seven bits, with three bits missing in each. That's well over n-1. Can you reconstruct the original now?

      They wouldn't have to reconstruct the original, just eliminate any unique missing bits that could be used to identify the source of the copy.

      Looking at the boundary cases, I can see three possibilities: (a) they remove all nearly all of the potential missing pieces; (b) they leave nearly all of the potential missing pieces; or (c) they leave and remove nearly equal numbers of potential missing pieces. For (a) and (b) the watermark can be easily removed (recovering the original) by comparing two or three copies, since the pieces are unlikely to overlap. For (c) it would be much harder to recover the original, but the watermark itself could still be destroyed by selecting pieces at random from multiple sources. The watermark would still exist, in a sense, but would no longer refer to any particular user.

      Given a random selection of source copies I would expect a "two out of three" voting rule to eliminate identifying information for any of the three patterns. In your example, for instance, such an algorithm would recover all but pieces 3 and 6 from the first three patterns, with a 1/3 chance (each) of getting the right data for pieces 3 and 6 (1/9 for both). If you could identify the owner from a single piece (unlikely) you would have an 8/9 chance of identifying one or both owners. If you require two pieces from the same owner your odds drop to 1/9; any more than that and correct identification becomes impossible.

      --
      "The state is that great fiction by which everyone tries to live at the expense of everyone else." - Bastiat
    9. Re:So the pirate has to buy three copies now ... by cpeikert · · Score: 2, Insightful

      There are ways of encoding the watermarks that are resistant to such "collusive attacks." They allow the distributor to decode at least one of the original versions, even from a "noisy" version that resulted from a diff like you described. The techniques go by many names: collusion-secure fingerprints, fingerprinting codes, traceability codes... the concept is the same, though.

      Whether these codes are actually implemented, I have no idea.

    10. Re:So the pirate has to buy three copies now ... by CYDVicious · · Score: 1

      Easy!
              1 2 3 4 5 6 7
              o o . o o . .
              o o . . o o .
              o . . o o o .
              . . o o o o .
              o o o o o o o = original :)

      --
      //Nothing to see here, please move along.
    11. Re:So the pirate has to buy three copies now ... by Zwaxy · · Score: 1

      I think you must have something wrong. Suppose there are 2 bits missing. You claim I need at most 1 record. What if only 1 bit is missing, then I need no copies at all to reconstruct the whole thing?

    12. Re:So the pirate has to buy three copies now ... by Goaway · · Score: 1

      Well, if you're talking reality, the algorithm would be nowhere near as simple as removing bits. That's just the dumbed-down explanation for the media.

    13. Re:So the pirate has to buy three copies now ... by feepness · · Score: 1

      1 2 3 4 5 6 7 . . . . . . . Right? Right? What'd I win?

    14. Re:So the pirate has to buy three copies now ... by Goaway · · Score: 1

      Your very own clown hat!

    15. Re:So the pirate has to buy three copies now ... by JesseMcDonald · · Score: 1

      Well, if you're talking reality, the algorithm would be nowhere near as simple as removing bits. That's just the dumbed-down explanation for the media.

      It is certainly possible that they're really using a more advanced form of watermark; there are a few that would be much more difficult to remove. However, the summary stated that "the encoding process does strip out a unique series of bits from the file," which I would interpret as meaning a system not unlike the one we were discussing.

      --
      "The state is that great fiction by which everyone tries to live at the expense of everyone else." - Bastiat
    16. Re:So the pirate has to buy three copies now ... by Reziac · · Score: 1

      Since there's no real overhead here, there's no reason EACH file can't be *further* individualized on the fly, at download time, such as varying the compression ratio a teeny bit, or adding random noise bits -- making two nominally-identical movie files sufficiently unlike that the "compare two, neutralize the diffs" method wouldn't work.

      --
      ~REZ~ #43301. Who'd fake being me anyway?
    17. Re:So the pirate has to buy three copies now ... by evilviper · · Score: 1

      100% red herring.

      The pirated video would have ONE signature, and they would have to determine which set of signatures was used to construct it. The exact opposite of your challenge here. It's a P=NP problem.

      Still, in your above example, the pirates would leave bit 7 as ".", which would at leave halve the number of candidates.

      --
      Slashdot gets worse every day... Pipedot: News for nerds, without the corporate slant
    18. Re:So the pirate has to buy three copies now ... by julesh · · Score: 1

              1 2 3 4 5 6 7
              o o o o . . .
              o o . o o . .
              o o . . o o .
              o . . o o o .
              . . o o o o .

      That's five different sets of seven bits, with three bits missing in each. That's well over n-1. Can you reconstruct the original now?


      No. But I can, by simply taking the most common bit in each case, reconstruct:

      o o . o o o .

      This is far enough away from any watermarked copies that you have no hope of distinguishing it.
    19. Re:So the pirate has to buy three copies now ... by bastard+formula · · Score: 1

      Why wouldn't a pirate with resources just do the old fashioned thing and set up a fake account using some stolen info. At that point defeating the scheme becomes irrelevant. The whole thing is that whatever system they come up with there will be a way around it however this one seems to be a good compromise.

    20. Re:So the pirate has to buy three copies now ... by Goaway · · Score: 1

      I see what your problem is there - you actually believe Slashdot summaries.

    21. Re:So the pirate has to buy three copies now ... by Goaway · · Score: 1

      My challenge was specifically to the poster who claimed you needed n-1 copies to recover n bits, which was utter nonsense.

      None of this has anything to do with the real algorithm, which is nowhere near as simple as removing bits, no matter what the summary says.

    22. Re:So the pirate has to buy three copies now ... by Goaway · · Score: 1

      Except the watermarking algorithm obviously works nothing like this. It's far more complex. I was merely pointing out a mathematically fallacy in the earlier poster's argument, not discussing any kind of watermarking algorithms.

  3. Nothing major by ssand · · Score: 0, Redundant

    This won't effect people putting up pirated movies at all. Those who are smart will edit out the first five seconds of the movie. Those who are stupid will just post it with their information.

    1. Re:Nothing major by Anonymous Coward · · Score: 4, Informative

      ssand,

      Did you read even the summary? Removing the beginning does not remove the unique signature formed by bit removal.

      Of course bit removal or any sort of water mark can also be mucked with.

      Still, this would be more user friendly than "hard" DRM.

    2. Re:Nothing major by Marxist+Hacker+42 · · Score: 1

      The key isn't to stop them from pirating. The key is to catch those people who are so careless with their data to allow pirating. And editing the first 5 seconds won't work- it won't remove the "random missing bits" fingerprint in the rest of the movie.

      --
      SJW: a person who perceives an injustice, and while correcting it, commits a greater injustice.
    3. Re:Nothing major by ebyrob · · Score: 1

      And they'll still get sued by the RIAA.

      But this could help keep legitimate users from *also* getting sued by the RIAA. Or at least, their case starts to look a lot different than that of blatent infringers.

  4. Digital Fingerprinting? by bstorer · · Score: 0, Redundant

    I didn't RTFA, but how is this any different than a digital fingerprint? As far as the info at the beginning goes, anybody who cares to do so could simply chop off the first few seconds in any decent movie editor.

    1. Re:Digital Fingerprinting? by bilbravo · · Score: 3, Informative

      The "watermark" is throughout the video. The first five seconds is just a "header" if you will, for the naked eye to see. The watermark however, could not be removed so easily.

    2. Re:Digital Fingerprinting? by Time_Ngler · · Score: 1

      But it will be removed. This will not be a hard problem to solve, since by just grabbing two files and seeing where they differ and randomizing those bits, you have just scrambled the watermark.

  5. re-encode the movie by Anonymous Coward · · Score: 3, Interesting

    Solution: re-encode the movie, I prefer 2 pass xvid

    Could the missing bits affect the movie and be detectable?

    1. Re:re-encode the movie by Anonymous Coward · · Score: 5, Interesting

      Have you tried removing an industrial strength watermark (e.g. DigiMarc)? I tested various watermarks in a course project (Steganography) and it's not so trivial. A large number of watermarks were resistant to encoding, cropping, affine transformations, rotations, etc.

      The only way I could successfully remove the watermark without making the image unusable was by diff'ing the original with the watermarked. But where are you going to get the original?

    2. Re:re-encode the movie by nblender · · Score: 5, Funny
      The bits they change are subtle and don't affect the overall plot of the movie. So, for example, everyone who downloads a copy of the movie gets Lindsey Lohan replaced with another actor (say, Danny Devito) in every scene in which she appears. This change, while sublime, is preserved through re-encoding.

      Quite clever, really.

    3. Re:re-encode the movie by Anonymous Coward · · Score: 1, Interesting

      Get a couple of copies and diff them against each other? Randomize the resulting bits?

  6. Compression? by P(0)(!P(k)+P(k+1)) · · Score: 3, Interesting

    From TFA:

    The missing information is a minuscule portion of the overall file that does not affect video quality, according to Bjarnason, but does allow the company to discover who purchased a particular file.

    I'll assume the people working on Streamburst are clever; but I wonder how susceptible the ghost-stream is to translation and recompression: whether it's possible to corrupt the signature-stream while retaining watchable quality.

    1. Re:Compression? by Marxist+Hacker+42 · · Score: 1

      I'll assume the people working on Streamburst are clever; but I wonder how susceptible the ghost-stream is to translation and recompression: whether it's possible to corrupt the signature-stream while retaining watchable quality.

      If they do it right, it won't be. A human being can't see the difference between RGB color #FFFFFF white and #FEFEFE white, but a compressor won't change that color number and neither will a translator.

      --
      SJW: a person who perceives an injustice, and while correcting it, commits a greater injustice.
    2. Re:Compression? by pclminion · · Score: 1

      If they do it right, it won't be. A human being can't see the difference between RGB color #FFFFFF white and #FEFEFE white, but a compressor won't change that color number and neither will a translator.

      Why wouldn't it? Video compression is lossy. If it saves bits by representing white by almost-white in a certain block of a certain frame, the codec is free to do it (for exactly the reason you cite -- humans can't tell the difference).

    3. Re:Compression? by Code+Master · · Score: 2, Interesting

      But any modern codec does just that: tosses that information because can't tell. Modern video codecs don't try to accurately represent the color, etc.. they represent the edges, the motion, and some color. Speech vocoders such as for VoIP determine the parameters of your speech and encode those for resynthesis. they don't try to accurately determine sample by sample what things are. I feel that any change in codec would completely destroy any 'minor detail' fingerprinting. If they did content fingerprinting (timing of particular motions, scaling, etc) then they may be accurately reproduced.

      --
      The Code Master
    4. Re:Compression? by WindBourne · · Score: 1

      A set of quick formulas will probably do calculations to show what will be changed and what will not. Based on that, it should be possible to make is so that some information is saved across the frames based on various codecs. In fact, I would be willing to bet that they will make it possible to work when converting to say divx on one film and then on another film, if you change to mpeg2, so on, and so on.

      --
      I prefer the "u" in honour as it seems to be missing these days.
    5. Re:Compression? by tepples · · Score: 1

      Video compression is lossy. If it saves bits by representing white by almost-white in a certain block of a certain frame, the codec is free to do it

      Codecs do not toss out all invisible data for two reasons: 1. they are not infinitely smart, and 2. not everybody sees the same way. Even if the watermark can only communicate one error-free bit per frame, thirty seconds of video are more than enough to communicate the identity of the video's copyright owner and of the owner of a copy.

  7. Bit-stripping by Apocalypse111 · · Score: 1

    If the objective is to determine the purchaser of a file by means of the bits encoded in the file, would it not be possible to identify which bits and bit patterns are being removed and simply remove or replace them all? Or perhaps re-encode the file to a different format to totally change things?

    --
    There is no mod option "-1: Disagree" for a reason. "Overrated" is not an acceptable substitute. Post something instead.
    1. Re:Bit-stripping by 91degrees · · Score: 1

      It would be reasonably easy to do that sort of thing. But it's just as easy to circumvent DRM. It's a lot of work to go to just to give something away.

    2. Re:Bit-stripping by h4rm0ny · · Score: 1


      Are you sure it would be easy to do this? Funky statistical analysis aside (you'd have to be good without knowing the algorithm), wouldn't you need access to the original to do a comparison? And if you have access to the original then what is the point in trying to restore your watermarked version to the original?

      --

      Aide-toi, le Ciel t'aidera - Jeanne D'Arc.
    3. Re:Bit-stripping by 91degrees · · Score: 1

      My idea is that you just need access to two copies with different watermarks. Find out where they differ and you should be able to speculate on the other places you might find watermarks. Even if you can't get anywhere by speculation, stripping the files down to components, and randomly selecting from both copies should at least confuse things sufficiently.

    4. Re:Bit-stripping by Em+Adespoton · · Score: 1

      As someone else pointed out, the first bit of the video stream is unique to you. Therefore, even after cropping two copies to the same movie start frame, you couldn't be sure that the data would line up correctly so that you could diff out only the watermark (you'd probably diff out a lot more due to a shift between the frames and the timing of the video content).

    5. Re:Bit-stripping by h4rm0ny · · Score: 1


      What you're proposing may work, but it depends how sophisticated the watermark is. If it were very compact, say it contained the purchaser's id in a single frame, then for the swapping to work it would have to be swapping within a single frame which whilst theoretically possible, I think is far from plausible.

      I'm not hammering on your idea and I'm not saying that this definitely is the case with this particular watermark. There are a lot of people in this thread saying that watermarks are easily circumvented but they can also be quite strong. If you read the article, you find that the company's attitude is not one of placing ultimate faith in the watermarks, but that comparing the time and effort it takes to strip the watermark out, it's easier to just buy a copy. And you've got to ask yourself who has the motivation for stripping it out? Not presumably the person that just bought it as they already have it. And for the dedicated pirate, better to just rip it off a DVD than go through all that hassle. Especially with the risk that they might miss part of a watermark and start spreading their data trail all over P2P. ;)

      Personally, I wish this company the very best of luck and I hope to see their catalogue expand rapidly. Watermarking purchased movies is a model of copy-protection I would be entirely happy with as I already use it happily with books. Watermarking means that the property is yours and specific to you. And I think that would have a more significant effect on piracy than locking the product up with CSS and making it harder to play on my Linux box.

      --

      Aide-toi, le Ciel t'aidera - Jeanne D'Arc.
    6. Re:Bit-stripping by 91degrees · · Score: 1

      Fair enough. I was just suggesting a way in which one could possibly circumvent the watermarking. Your criticisms are perfectly valid; my idea does depend entirely on exactly how the watermarking and the encoder work. Certainly I wouldn't imagine anyone, apart from a few curious geeks would buy a second copy to disable the watermark. I certainly wouldn't put my faith in a third party application that claims to remove the watermark, because the company could change their watermark mechanism at any time.

  8. New Overlords by youthoftoday · · Score: 0, Redundant

    In Soviet Russia, movie watermarks you.

    --
    -1 not first post
  9. I like by joe+155 · · Score: 2, Insightful

    I do like this idea, we all say that we can be sensible and will pay for things so long as its in a form that is acceptable so we can use it (ie. without DRM). This would also give you your full fair use rights and would be able to fall into the public domain when the ownership had expired (another great benifit)...

    In fact the only thing that I worry about is how much info they will keep on me to verify at a later point that it was me (or that it wasn't me) who put the file on Kazaa or torrent or whatever... will it be credit card info, linked to your address? will it just be a name and e-mail... and how secure are their systems it?

    --
    *''I can't believe it's not a hyperlink.''
    1. Re:I like by Sancho · · Score: 1

      It will need to be highly identifying. They will probably maintain credit card information at the very least.

      As long as they aren't too intrusive about it, I'm really gung-ho about this solution, and I wish I could get hi-def content this way. Being able to use my content 'fairly' is very important, and this allows me to do so.

      Of course, one issue is that you can't really loan your content out. It's still leaps and bounds above DRM that doesn't let you store content in another format.

    2. Re:I like by joe+155 · · Score: 1

      well, you could loan the content out, you would just have to get it back - just like you have to on media where you can't make a copy. This would stop it getting all over the net and getting you in trouble

      --
      *''I can't believe it's not a hyperlink.''
  10. Still doesn't solve the real problems by sokoban · · Score: 4, Interesting

    So, people who pay for a movie from these guys won't be able to share it via Kazaa or bittorrent or whatever is popular right now. I don't think that many people who pay to download a movie really do so with the intent of putting it on a filesharing network. I mean, why the hell would you do that? The people I know who do the whole illegal filesharing thing, don't pay for media they can get for free, and the people I know who buy digital download media, don't use illegal filesharing sites. Buying something legally kinda defeats the purpose of using a filesharing site, amirite?

    --
    09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0 is the magic number.
    1. Re:Still doesn't solve the real problems by Babillon · · Score: 2, Insightful

      Not at all. It has to get there somewhere, right? If your comment held true, all we'd have would be crappy leaks of screeners for our movie downloadings. Nope, some people buy the stuff and feel they have the right to share it with their friends, so they do so. Then their friends share it to their friends, and so on and so forth. That's how file sharing works. Just because you never see the beginning of the chain doesn't mean it doesn't happen.

      Heck, I purchase things now and then, and once in a while I'll rip the media to my PC to be able to keep the original copies safe. When it's on my PC, it's in my media folders which are shared.

    2. Re:Still doesn't solve the real problems by Anonymous Coward · · Score: 0

      But since everyone (at least where i come from) can make some 3-5 copies for friends and family (fair right use smthing), You cant tell who's the initial source. You can tell it's one of the 5 fellows but that's about it.

    3. Re:Still doesn't solve the real problems by Andy+Dodd · · Score: 2, Informative

      "and the people I know who buy digital download media, don't use illegal filesharing sites"

      I don't know about you, but I know plenty of people who go to such filesharing sites because they are unable to obtain the media in a usable format if they pay for it. If they can't view the "legal" media for whatever reason (unsupported mobile device, Linux user, etc), then the legal media becomes worth $0.00 to them, and they go the illegal route.

      Now, if the legal media were usable to them, then it would actually have some value to them. Why pay for something when you can get it for free? Convenience and selection. Back in the days of pyMusique I bought more music in a week than I did in 3-4 YEARS, none of which has ever been copied to a device I don't personally own. Same with allofmp3. While allofmp3 had its own issues in that the money flow from the user to allofmp3 broke down there rather than flowing to the RIAA, the RIAA were incredibly stupid not to look at allofmp3's success as proof that people WILL pay for music they can get for free if you offer them convenience and compatibility. If you can't beat em', join em'. The RIAA could have made a killing by creating a site with:

      Better selection than allofmp3 (somewhat difficult, but not really for the copyright holders themselves)
      Better convenience than allofmp3 (accept more credit cards, and simply be a "trusted" vendor people are comfortable providing CC information to)
      Double the price of allofmp3 (still quite reasonable)
      No DRM

      --
      retrorocket.o not found, launch anyway?
    4. Re:Still doesn't solve the real problems by Jherek+Carnelian · · Score: 1

      I don't think that many people who pay to download a movie really do so with the intent of putting it on a filesharing network. I mean, why the hell would you do that?

      Because you like the movie and think as many people as possible should see it?

    5. Re:Still doesn't solve the real problems by tiocsti · · Score: 1

      I'd agree with that in general; I don't think there is any piracy problem with the current download services, or if so it is a very small one, people arent pirated the DRMed content (even though it's breakable). A scheme like this could be useful in letting legitimate users make use of their media, while still discouraging it from being shared.

      I've seen stuff like this used in software, and seems fairly effective. For example, the IDA disassembler uses watermarked biaries plus the output of the disassembler has a plain text header with the users name, serial number, etc.

      "So, people who pay for a movie from these guys won't be able to share it via Kazaa or bittorrent or whatever is popular right now. I don't think that many people who pay to download a movie really do so with the intent of putting it on a filesharing network. I mean, why the hell would you do that? The people I know who do the whole illegal filesharing thing, don't pay for media they can get for free, and the people I know who buy digital download media, don't use illegal filesharing sites. Buying something legally kinda defeats the purpose of using a filesharing site, amirite?"

    6. Re:Still doesn't solve the real problems by Myopic · · Score: 1

      I dunno. I buy lots of CDs, and share them.

      I don't watch many movies, though, so I can't comment on that.

  11. I see this "cracked" in five seconds by A+beautiful+mind · · Score: 4, Informative
    it's not technically a watermark in the usual sense of that term, but the encoding process does strip out a unique series of bits from the file. The missing information is a minuscule portion of the overall file
    The warez guys will do what every torrent user does, build the file they want from more sources. They will strip all conflicting bits from the file and substitute the missing ones. Yeah, this does make it so that they need two or more sources, but it's certainly doable.
    --
    It takes a man to suffer ignorance and smile
    Be yourself no matter what they say
    1. Re:I see this "cracked" in five seconds by UbuntuDupe · · Score: 1

      It's not doable; it's possible or achievable.

  12. Excellent by mustafap · · Score: 5, Insightful

    This sounds perfect. As they say, it makes *me* responsible for the file; I can make millions of copies as backup. Of course I wont give it away, to do so is at my own risk.

    The authentication will be a problem of course; it means I will not be able to make an anonymous purchase on the web - something that people are quite reasonably concerned about being able to do. What will it be signed with? My DNA? What about identity theft?

    A heck, I give up. I was wrong. It's another stupid idea.

    --
    Open Source Drum Kit, LPLC deve board - mjhdesigns.com
    1. Re:Excellent by sbben · · Score: 1

      What will it be signed with? My DNA? What about identity theft? This shouldn't be a problem. Even if personal information was used to encode a file, it would be hashed. There would be no way to take the watermarked video and reverse it back to the personal information. You would need whatever lookup table they use. If you are worried about the security of that, well....there are many more sensitive databases that need worrying about.
    2. Re:Excellent by nick_davison · · Score: 1

      The authentication will be a problem of course; it means I will not be able to make an anonymous purchase on the web - something that people are quite reasonably concerned about being able to do.

      Congratulations. You've just admitted to /. that your music collection consists of Kevin Federline's rap and Jessia Simpson videos with the sound turned off. I don't know whether to pity you or take a hot shower with a wire brush to get the ew off.

      So, hypothetically, if I had this friend and this friend was having, you know, problems performing... in the uh, bedroom... what would you suggest this friend, hypothetically, did about it?

    3. Re:Excellent by QuantumRiff · · Score: 1

      How on earth do you make an anonymous purchase on the web now? mail the company cash, and they send the product to an unnamed PO box somewhere? It is far, far, far from anonymous on the web if your using paypal, or your credit or debit cards. there is no anonymous purchasing on the web..

      --

      What are we going to do tonight Brain?
    4. Re:Excellent by e4g4 · · Score: 1

      Anonymous purchase? On the web? Any purchase on the web is ultimately traceable - the only truly untraceable purchases are those made with cash, and last time I checked, websites didn't accept cash through their fax machines....

      --
      The secret to creativity is knowing how to hide your sources. - Albert Einstein
    5. Re:Excellent by Hymer · · Score: 1

      "...I will not be able to make an anonymous purchase on the web..."
      Arrr... may I ask how do you pay on the web sir? You can't be paying by credit card since you can't be anonymous when You do...
      I think most people do as I do... they pay with their credit card and then it does not matter.

    6. Re:Excellent by mustafap · · Score: 2, Interesting


      http://www.eire.com/2005/04/15/irish-bank-launches -an-anonymous-visa-card/

      If it isn't widespread now, it certainly will become so.

      --
      Open Source Drum Kit, LPLC deve board - mjhdesigns.com
    7. Re:Excellent by Anonymous Coward · · Score: 0

      Hmm... I see you didn't really read into this. From the Terms and Conditions: (a) In order to become a 3V Prepaid Voucher Cardholder, an individual must apply for registration by contacting the Service Provider on the 3V Website. After completion of such registration the 3V Prepaid Voucher Card will be sent by post to the address provided by the individual and recorded by the Service Provider as the 3V Prepaid Voucher Cardholderfs address; (b) The 3V Prepaid Voucher Cardholder becomes entitled to use the 3V Prepaid Voucher Card when the 3V Prepaid Voucher Cardholder has been registered and the 3V Prepaid Voucher Card has been activated by the Service Provider. Hardly Anonymouse I think.

    8. Re:Excellent by mustafap · · Score: 1


      And I see you dont get the gist. This isn't the solution, but it's triggered by what people want. These kind of services will continue to evolve, because people want them, and companies like to offer what people want.

      Understand now?

      --
      Open Source Drum Kit, LPLC deve board - mjhdesigns.com
  13. No way by drfuchs · · Score: 1, Redundant

    Yeah, right. First, just because "my" copy of a movie ends up all over the internet, doesn't mean that I did anything wrong; maybe it was stolen from me. Second, if an evil-doer buys (or steals) a few copies with different watermarks, it's a good bet that he can merge them in a way that obliterates any evidence of where they originals came from. Do your homework, guys.

  14. Sure... by avatar4d · · Score: 1

    that really holds people accountable too. What if someone hacks into their computer and starts pirating? Now the movie is freely available and the person it came from gets bent over.

    --
    Confucius say: "Man who associates with smarter men than himself is smarter than the men he associates with."
  15. No need to limit it to the first 5 seconds by elrous0 · · Score: 1
    Studios have been doing something like this for years, with screeners that they send out to Academy members (they even busted one member who was distributing them over the net). There is no need to limited these watermarks to just the first 5 seconds, as it doesn't effect video quality. They can put them anywhere in the video.

    -Eric

    --
    SJW: Someone who has run out of real oppression, and has to fake it.
    1. Re:No need to limit it to the first 5 seconds by dthable · · Score: 1

      Subliminal advertising meets anti piracy.

      Of course, the free use of information would just cut into their profit margins as they try to sell you the same content 2-3 times.

  16. Warmer... but still not right by PieSquared · · Score: 1

    This seems like a reasonable idea. It would certainly allow you any amount of fair use... but like any attempt at controlling access to something (presumably you still wouldn't be able to distribute it to a few thousand close friends via the internet...) it is probably doomed to failure.

    Something similar to this was featured in a couple Tom Clancy books, the "Canary Trap" where a few key words were changed in versions of a document, without changing the meaning. Find an exact quote and you know who gave it. The problem is that once someone knows about that system, its pretty easy to not give an exact quote.

    Obviously this system is a bit different. BUT... find three copies, and take a look at the string of 1 and 0 that follow. If two of the three match for one position but the third is different... go for the two that are the same in the version you distribute. Obviously there are probably some interesting things they could do to prevent this, I'm sure, but given time I'm equally sure they could be overcome.

    --
    Does a line appended to your comment give your post meaning in and of itself, or only in relation to those without?
    1. Re:Warmer... but still not right by jfengel · · Score: 1

      A video just has so much room for steganography. You could encode each I-frame using slightly different parameters, and choose your P and B frames differently, yielding very, very different results. A simple bitwise compare won't do you any good.

      Even there, I suppose that eventually with enough work you could undo that by decoding and re-encoding each frame to your own specifications. You'll lose some resolution, and it would take a lot of computing power, but I don't think that'll deter people: they're willing to watch stuff off at YouTube resolution (which I find intolerable) and computing power is cheap, especially when in the service of Sticking It To The Man. (If you buy multiple copies and combine them you could probably even get around the loss of resolution, eventually deriving a near-perfect original.)

      Still, I'd really like to see this catch on. Given the success of iTunes, it appears that people are willing to pay to download content legally, if the price is right and the DRM restrictions tolerable. Apple's DRM is generally tolerable, but there are those for whom it grates anyway, and this would remove those limitations as well.

    2. Re:Warmer... but still not right by SL+Baur · · Score: 1

      We don't know anything about how the watermark is encoded. What if the value of the bit changed was irrelevant and the watermark was coded by the (relative) position of the bit changed? If you diffed two files, and diddled all the different bits, you would end up with a file with identifiable watermarks of both copies.

      This system sounds pretty good to me and is vastly superior to defective-by-design DRM.

    3. Re:Warmer... but still not right by droopycom · · Score: 1

      Yeah, and hopefully whatever information is embeded (content id, user id), is also digitally signed, so you know it has not been embedded by some hacker.

      So if you buy several copies and mix them, the result is that you get several marks. Even easier for the content owner to track you.

  17. Ok.. but what if by Anonymous Coward · · Score: 0

    Your computer is infected with a trojan and the malicious person behind it takes all your movie files and uploads them to [insert favorite p2p network].

    This will be a goddamn mess.

  18. They probably thought of that.... by Anonymous Coward · · Score: 4, Insightful

    Real pirates probably already have the originals anyway.

    Besides, this appears aimed more to stop casual file swapping by scaring the non-tech-savvy than it is at real pirates.

  19. They already do this in theaters by PCM2 · · Score: 3, Informative

    In principle, I like this idea. I don't really see a problem with it.

    However, they already do something similar in theaters. Every so often in theatrical movies you will notice a weird pattern of "cigarette burns" that appears for a brief moment. (Yes, to my eyes at least, they are visible and sort of distracting.) The pattern is different for each copy of the film shipped. The idea is that, if someone sneaks into a movie theater and makes a cam of a first-run movie, the producers of the movie can analyze the video and figure out which theater it came from. That helps them put more pressure on theater owners to enforce bans on video cameras, etc.

    But does it seem like there are fewer cam bootlegs out there since they started doing this? They started it maybe five years ago.

    --
    Breakfast served all day!
    1. Re:They already do this in theaters by Anonymous Coward · · Score: 0

      You really should go watch Fight Club again. That's where they insert the brief snippets of porn into family flicks.

    2. Re:They already do this in theaters by KokorHekkus · · Score: 3, Interesting
      n principle, I like this idea. I don't really see a problem with it.
      If someone else gets access to that movie and spreads it, should you be held liable? You have X and someone manages to lay their hands on it and makes copies. If X is a DVD movie you wouldn't be liable (unless you helped the person in some way. But if X is a downloaded movie and the watermarking is to be any useful you must be liable... otherwise you can just say "uuuuh, somebody stole it from my computer... I didn't do nothing... you have to show I did it".
    3. Re:They already do this in theaters by KokorHekkus · · Score: 1

      Of course my point was that different liabilities don't make that much sense.

    4. Re:They already do this in theaters by markov_chain · · Score: 1

      I noticed the number of cam rips started to decrease proportionally to the time to DVD ;)

      --
      Tsunami -- You can't bring a good wave down!
    5. Re:They already do this in theaters by Anonymous Coward · · Score: 0

      The burns are cue marks. The timing is different because the reels are either manually switched or are spliced from multiple reels into a large reel.
      http://www.answers.com/topic/cue-mark

      As a side, when the incredibles played in the theaters, the burn was a tiny 'i' logo.

    6. Re:They already do this in theaters by jZnat · · Score: 1, Insightful

      The dots are cues for the projector guy to queue up the next reel. Movie reels can only contain like ~10 minutes of video, so movies take up a bunch of reels.

      --
      'Yes, firefox is indeed greater than women. Can women block pops up for you? No. Can Firefox show you naked women? Yes.'
    7. Re:They already do this in theaters by Anonymous Coward · · Score: 0

      Flagrantly wrong. The dots are there because the movie studios ship films in multiple sections (I think three?) not just one enormous strand. The dots are on certain frames so that the projectionist can line up the different sections and splice them together to make the one long strand that is then played for the audience. You have to line up the exact frames or else the overlapping portions of the film get all blurry.

      Think about this: a 2-hour movie in one long strand rolls up into a thin wheel 4 feet in diameter, which is a pain to ship or move around. By cutting it into thirds you can end up with three containers, each one about the size of a hatbox.

      Also, take a moment to think of the costs involved of creating and shipping and tracking and auditing UNIQUE filmstrips for each theater in the world. The overhead would be prohibitive.

    8. Re:They already do this in theaters by morcheeba · · Score: 1

      The dots in the corner are for the projector guy... they've been there for >15 years.

      The dots the GP is talking about are something different they added in the last few years - they are usually in the center of the screen and they are a matrix of 4x3 dots or so. They appear randomly and aren't linked to the reel change.

    9. Re:They already do this in theaters by karmatic · · Score: 5, Informative

      Not those. These. (Look in the upper middle of the screen).

      Most people don't seem to see them, and they typically try to make it after a bright flash (which makes them a little less visibile). Personally, they drive me nuts, but so do single projector DLPs.

    10. Re:They already do this in theaters by trytoguess · · Score: 1

      That very true and I agree prosecuting someone for one suspicious p2p upload would be stupid. Then again their would be suspicious patterns like say the files you bought are being put on various p2p network over a period of months, and even stranger they're being seeded by the same ip address that bought/downloaded the items... Well ok, you'd be pretty stupid to do that, but we've all seen stupid acts on p2p ya?

    11. Re:They already do this in theaters by evilviper · · Score: 1
      If someone else gets access to that movie and spreads it, should you be held liable?

      It's the same as when someone driving your car robs a bank, or uses a gun, registered to you, to commit a crime...

      You aren't directly liable. However, you can bet you'll find cops at your door, and needing to answer several tough questions.

      Whether this watermark would be enough cause for them to get a warrant, search your home, and seize your computer for forensic analysis, is hard to say.

      But if X is a downloaded movie and the watermarking is to be any useful you must be liable...

      Not necessarily. They could just put your name on an industry-wide blacklist, which says you're either a pirate, or just can't be trusted to keep your computer safe, and therefore you should be disallowed from purchasing any movies or music in the future.

      otherwise you can just say "uuuuh, somebody stole it from my computer... I didn't do nothing... you have to show I did it".

      People already say that when accused of just about any crime. Proving you did something illegal is specifically the job of police detectives, and they currently can and do prove criminal activity, even without the aide of watermarks.
      --
      Slashdot gets worse every day... Pipedot: News for nerds, without the corporate slant
    12. Re:They already do this in theaters by BCoates · · Score: 1

      That's a really blatant one, They can be (and often are) much better done. If they're subtle enough onscreen they can be left on over multiple frames and pan with the background so as to be near impossible to detect without multiple copies to compare.

  20. What happens when the video is reencoded? by Anonymous Coward · · Score: 0

    well?

  21. What about the doctrine of first sale? by Anonymous Coward · · Score: 1, Insightful

    This scheme seems to cheerfully ignore the implications of legally selling on a copy.

    1. Re:What about the doctrine of first sale? by PCM2 · · Score: 1

      No it doesn't. It's just a watermark. It's not DRM. A watermark doesn't stop you from selling anything. It seems pretty obvious that this is targeted at mass-scale distribution via torrents, warez sites etc. Wait until they try to prosecute before you get all up in arms.

      --
      Breakfast served all day!
    2. Re:What about the doctrine of first sale? by LainTouko · · Score: 2, Informative
      No it doesn't. It's just a watermark. It's not DRM. A watermark doesn't stop you from selling anything.
      But it does assume you won't sell it. If you sell your watermarked file to someone who then goes and shares it with the world via P2P, it's you who gets the lawyers at the door. (Presumably.)
    3. Re:What about the doctrine of first sale? by Anonymous Coward · · Score: 0

      Wait until they try to prosecute before you get all up in arms.

      Worst. Advice. Ever.

  22. Re:Easy work around by abigor · · Score: 2, Informative

    I take it you didn't even read the summary, let alone the article. Hint: your solution won't work.

  23. No extra watermarking needed by iamacat · · Score: 1

    Adding an intro to the video will already alter the data in the rest of the file, especially if two-pass encoding is used and assigns slightly different bitrates to parts of the movie. Just keep a checksum of each 1MB block on file and you are good to go.

  24. Not To Bad by endianx · · Score: 3, Interesting

    I suspect this would be fairly easy to circumvent, but I love the idea!

    I have always thought that piracy should be solved through law enforcement, not technology. Much like traffic law enforcement.

    DRM is the equivalent to putting a 70 mph speed cap on all cars. This watermarking is sort of like requiring cars to have a license plate.

    If they can find a way to make this work I'd be overjoyed.

    1. Re:Not To Bad by Ant+P. · · Score: 1

      No, DRM is the equivalent of passing a law that says all new roads must be built for cars with hexagonal wheels.

  25. Ohhhhh... by sterno · · Score: 5, Insightful

    You thought this was something intended to defeat deliberate large scale pirates? Why would you think that? I mean none of the DRM crap stops them either, so why should this? :)

    --
    This sig has been temporarily disconnected or is no longer in service
    1. Re:Ohhhhh... by ebyrob · · Score: 4, Insightful

      Well basically. It sounds like this isn't intended to help figure out where illegal/unofficial distributions come from. Rather to prove legitimate rights to a particular bit of content.

      Basically if the RIAA says "we found copies of Titanic and Spiceworld in your online data store on June 15", you can come back and show them your official copy bought on May 12 so they'll leave you alone. Assuming forgeries are difficult, this might allow technologies like managed online media storage to get off the ground without the legalities dragging it down. Basically this gives you a portfolio of "legally registered" works that another entity can help you manage without imposing additional restrictions on what you can do with the content.

      DRM kind of does this, but it locks up the portfolio and leaves someone besides the end-user with the keys. Under a scheme like this, you're less fencing in your property, and more just making an outline that says where the property boundaries are...

    2. Re:Ohhhhh... by nine-times · · Score: 5, Insightful

      I actually think this is just about right in terms of copy protection. You're right, really professional pirates won't be stopped, but they never will be. However, it discourages individuals from posting their purchased copy online.

      So long as you don't have any moral issues with piracy, anyone can buy a CD, rip it, and put it online. It's easy, doesn't require any expertise, and loads of people do it. That's part of the reason why there's an absolute flood of music online. However, if you knew that every copy online could be traced back to the first guy who purchased it, far fewer people would do it.

      So, if you accept that hard-core professional pirates just can't be stopped, and your goal is to discourage casual piracy without preventing people from doing valid things, watermarking is a good solution.

    3. Re:Ohhhhh... by Omestes · · Score: 5, Interesting

      Quick correction, MPAA, not the RIAA. It is easy to confuse your media giant defenders of.. er... themselves, I know.

      I'm not sure if I agree or disagree with this, though. I do like it better than nasty DRM, but it seems... Underdone, and perhaps still a step in the wrong direction. I think the various **AAs should learn that the problem isn't piracy, but that piracy is the symptom of a larger underlying problem, that their business model is outdated and self-defeating (may I add draconian?), and their prices are unfair.

      --
      A patriot must always be ready to defend his country against his government. -edward abbey
    4. Re:Ohhhhh... by OglinTatas · · Score: 3, Interesting

      Indeed. This is a good thing because it is not there to prevent deliberate piracy, it is there to treat paying customers decently. That seems to have fallen out of favor, so I say bravo to them.

    5. Re:Ohhhhh... by russ1337 · · Score: 1

      >>> You thought this was something intended to defeat deliberate large scale pirates?

      No I don't. I see this technology as a great way of getting money out of teenagers who don't think too hard about sharing something they thought they owned. (or were bullied/peer pressured into sharing it.)

      Then, its a great way to sue the parents, and if they don't have any money the **AA van place the child into custody of the court so they can be sued properly.

    6. Re:Ohhhhh... by x_MeRLiN_x · · Score: 1

      I'm sorry, bullied into file sharing? That common round your way? :P

    7. Re:Ohhhhh... by yali · · Score: 4, Insightful

      This will make an interesting comparison to iTunes... iTunes sells music online with DRM that can, in principle, be defeated (or 1 person could buy an un-DRMed CD and upload it to the rest of the world). But by putting just enough hassle in front of the typical consumer, combined with pricing that is generally perceived as reasonable, iTunes has managed to be quite successful. Consumers could engage in piracy, but most choose not to.

      What's interesting about identity watermarking is that instead of using a digital control like iTunes, they're using a more social one -- making people feel accountable. (As was pointed out, it's unclear yet whether people will actually be held accountable.) If that is effective, critics of the **AAs could make a more effective argument that DRM, which restricts legitimate fair use, is not necessary.

    8. Re:Ohhhhh... by CastrTroy · · Score: 1

      What happens if someone hacks into the computer, downloads all the songs, and then posts them on the internet. The person who bought the music has no idea this is happening until the cops come to his door, and tell him they found his files on internet sites. Then he has to go through all the trouble to prove he didn't put those files on the internet. Just like the story last week where some kid's computer had kiddie porn without his knowledge, it would be just as easy for hackers to break into the computer, get the files, and put them on the internet, without the user having any clue that it happened.

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    9. Re:Ohhhhh... by nine-times · · Score: 1

      Of course, the question is still out as to whether the **AA is looking to stop piracy or trying to restrict fair use so they can get you to buy it back later.

      But yes, iTunes has been successful on the basis of making purchasing music more convenient than trying to pirate it. DRM is kind of OK with me, so long as it is breakable and generally just inconvenient to break. Same idea as with the watermarks-- don't pretend it will stop real pirates, but just that it will discourage casual sharing online.

    10. Re:Ohhhhh... by OglinTatas · · Score: 4, Insightful

      What do you do in any instance of identity theft? You've got a big mess to clear up largely on your own. That doesn't stop people from having credit cards, cell phones or conducting financial transactions over the phone or online. Are those products and services a bad thing? No. Do people not use them because of the risk of ID theft? No. Even if you had no credit card, cell phone, computer, or bank account, if you have a birth certificate you are at risk for identity theft.

      So is the risk that someone would hack into your computer reason not to use a service like this, which has definite benefit if you were in the market for downloading videos? No. People who hack into your computer can fuck up your life a lot worse than just stealing your videos.

    11. Re:Ohhhhh... by Kelbear · · Score: 2, Insightful

      I'm on board with everything you've just said Omestes, but unfair prices?

      I don't think I can agree with the prices. The only 2 prices I can think of that would be unfair would be anti-competitively low pricing used to undercut small start-up competitors until they go out of business so that they can jack them up again. Or, monopoly pricing a necessity out of people's reach.

      But since this is a luxury good, it should be fine for them to price however they like. At higher prices, they'll get less sales, and lower prices, they get a lower return on each sale. If they're pricing higher than the profit-maximizing point(i.e making less money than they could by pricing high rather than pricing low), that's their loss, but also their business.

      Buying movies after they've been out for awhile gets a cheaper price too, since you pay a premium to see a movie as soon as possible.

    12. Re:Ohhhhh... by Anonymous Coward · · Score: 0

      Buy two copies, overlay the video.

    13. Re:Ohhhhh... by shystershep · · Score: 1
      What happens if someone hacks into the computer
      So how exactly does that happen in the real world? I mean, as opposed to rather stupid movies.
      --
      The bigotry of the nonbeliever is for me nearly as funny as the bigotry of the believer. - Albert Einstein
    14. Re:Ohhhhh... by paulatz · · Score: 4, Insightful

      But since this is a luxury good,

      I won't say that music and movies are luxuries. I agree that HDTV and 5.2 surround are luxuries, stupid ones to be fair. But visual and audio arts are a primary need for people. Humans play music and drama when they don't have enough food to eat, they built instruments and wore play dresses before writing was developed. You can't honestly say that simple entertainment is a luxury and, since we don't have a lifestyle that allow us to gather every evening around the fire to sing and play, listening to music and watching a movie is a real need for us, not as important as eating and having sex but not much less either.

      --
      this post contain no useful information, no need to mod it down
    15. Re:Ohhhhh... by Oktober+Sunset · · Score: 2, Funny

      If I was in charge, I'd have people who were found with a copy of Spiceworld on their computer executed on the spot.

    16. Re:Ohhhhh... by Omestes · · Score: 1

      I would agree normally, but I really can't now. I think piracy is a function of prices, but this is overlooked since it is such a new phenomena, and music and movie prices (ala **AA) are monopolistic, remember the price fixing brouhaha a couple years back. One consortium controls 90% of media released, and thus can set the price in a rather competition free market. With such artificially inflated price point ($21 for a DVD now?), quick and free become better and better options, the inconvenience of piracy starts to outweigh the convenience and legality of actually buying media.

      Ideas such as iTMS I think are the wave of the future, make it cheap by completely removing physical distribution and manufacture. Cheap and easy, soon technology will allow this for video as well (when broadband penetration gets a little better than it is now, thats the only real buffer since memory and processing speed is cheap). I lie, the other buffer is the various **AAs, who would rather litigate than fix their business model, or charge the prices that the market actually demands.

      I'm not an economist, mind, so I might be speaking from my ass.

      --
      A patriot must always be ready to defend his country against his government. -edward abbey
    17. Re:Ohhhhh... by karnal · · Score: 1

      5.2 surround

      Shit, I'm trying to wrap my head around whether that's an upgrade from 7.1 or a downgrade :)

      --
      Karnal
    18. Re:Ohhhhh... by Anonymous Coward · · Score: 0

      First of all, do I have to prove that i bought the movie/music/whatever legally, or do THEY have to prove that I didn't?

    19. Re:Ohhhhh... by LunaticTippy · · Score: 1

      There are tens of millions of infected computers. Every one of these is vulnerable. I would say that the risk of a typical user having their files uploaded is quite high.

      --
      Man, you really need that seminar!
    20. Re:Ohhhhh... by LunaticTippy · · Score: 2, Insightful

      There are tens of millions of infected computers running software the owner did not install. You may have heard of malware, botnets, viruses, that kind of thing.

      How does it happen? Users can execute attached files, install infected software, be the victim of a OS or browser vulnerability, and so on. It happens literally millions of times a month in the real world.

      Any one of these trojans could upload files, especially if a scheme such as this becomes popular.

      --
      Man, you really need that seminar!
    21. Re:Ohhhhh... by LunaticTippy · · Score: 3, Insightful

      All it'd take for your file to be shared is:

      1 evil friend
      1 flash drive
      1 minute alone with your computer

      --
      Man, you really need that seminar!
    22. Re:Ohhhhh... by iocat · · Score: 2, Funny

      Dude, if you've played Lost Planet HD and SD, you'll realize that HDTV is as much of a necessity as oxygen, or McDonalds.

      --

      Dude, I think I can see my house from here.

    23. Re:Ohhhhh... by bnenning · · Score: 2, Insightful

      People who hack into your computer can fuck up your life a lot worse than just stealing your videos.

      Exactly. If they just want to screw you over, sending threatening emails from "you" to various .gov accounts would be at least equally effective. I don't see your typical botnet masters or identity thieves doing either though; there's no profit in it for them.

      --
      How to solve most of our problems: 1.Lots of nuclear plants. 2.Cure aging.
    24. Re:Ohhhhh... by teh_chrizzle · · Score: 2, Funny
      that their business model is outdated and self-defeating (may I add draconian?), and their prices are unfair.

      you forgot ugly, lazy, and disrespectful.

      --
      sarcasm:
      -noun
      1. harsh or bitter derision or irony.
    25. Re:Ohhhhh... by leenks · · Score: 1

      The only problem with this is if you lose the files. Let's say I download a bunch of stuff onto my PC, load them onto my iPod and the hard drive in the PC dies. I can't download the music again, so the only copy is on my iPod. What if my iPod with the only copy on is stolen and the new "owner" shares all the files from the iPod?

    26. Re:Ohhhhh... by Reziac · · Score: 1

      I note you said "discourage" casual piracy, not "prevent" it. I think this is an important distinction, especially for a business model: You don't want to *entirely* kill piracy, because there's a fairly active marketshare that does a lot of "free sampling" before they BUY. And these people are also active word-of-mouth advertisers. If you totally prevent casual piracy, you may well undercut your market penetration to people who otherwise would never notice your content.

      I know this is sure how it works for me. Find something I like, sample it, and if I become enthusiastic about it, I buy it. And often as many of its kin as I can track down.

      Back to the nominal topic -- I've been suggesting some sort of DRM-free, watermarked, reasonably-priced scheme for some time, with the whole idea being to make it THE primo place to find content -- being faster, easier, and more reliable than pirating. So I'm very pleased to see a company take the plunge, and I'll be checking 'em out for stuff I can't find on DVD.

      (Well, if I can get past the flash-only website...)

      --
      ~REZ~ #43301. Who'd fake being me anyway?
    27. Re:Ohhhhh... by JebusIsLord · · Score: 1

      It has fewer features, but it's more stable.

      --
      Jeremy
    28. Re:Ohhhhh... by shystershep · · Score: 1

      Exactly, and none of these constitute 'hacking' into anyone's computer. The GP claimed to worry about false prosecution because someone could surreptitiously grab files from his computer and distribute them. If there is a worm, etc., doing this: (1) there will likely be thousands of people affected (if not 'tens of millions'}, and (2) they will all be able to point at this worm (which will have been documented by then) as the culprit.

      --
      The bigotry of the nonbeliever is for me nearly as funny as the bigotry of the believer. - Albert Einstein
    29. Re:Ohhhhh... by Yvan256 · · Score: 1
      Dude, if you've played Lost Planet HD and SD, you'll realize that HDTV is as much of a necessity as oxygen
      So, you absolutely need...

      or McDonalds.
      Never mind.
    30. Re:Ohhhhh... by trytoguess · · Score: 2, Interesting

      You just defeated your own argument. Yes, visual and audio entertainment is necessary for humans, but as you so nicely stated there are alternatives to recorded music, and movies. I think you're severely underestimating the human desire for entertainment, and overestimating the importance of mass media.

      Passive hi-tech entertainment isn't the only thing we can do when wanting to have fun with little effort. There's always hobbies with low mental/phycial useage like; interaction with humans or pets, exercise (yoga, walking/jogging, sex/masturbation), various crafts (origami, woodcarving, whatnot), etc. It's... odd even as someone who is defined as a geek to see such a strong need for recorded entertainment.

    31. Re:Ohhhhh... by AmigaHeretic · · Score: 1

      I only use credit cards that protect me from theft so that I don't have to pay for fuadulant charges. I have an insurance plan on my cell phone in the event it gets stolen, lost or broken. What if your new Vista key code was assigned to "you" and it got out on the Pir@te Bay or something. Should you have to pay for the 64,000+ downloaded copies?

    32. Re:Ohhhhh... by bcguitar33 · · Score: 1

      The same evil friend could also:
      -burn my house down
      -write my boss an e-mail telling him to screw himself
      -stab me

    33. Re:Ohhhhh... by Poltras · · Score: 1

      hey, 'tis slashdot. I should add coke, internet and, of course, our beloved /.

    34. Re:Ohhhhh... by julesh · · Score: 1

      You can't honestly say that simple entertainment is a luxury and, since we don't have a lifestyle that allow us to gather every evening around the fire to sing and play, listening to music and watching a movie is a real need for us

      Have you ever heard of a book? They're cheap, and many of them are public domain.

    35. Re:Ohhhhh... by paulatz · · Score: 1

      Have you ever heard of a book?

      Yes, I have heard about it, I read several thousand pages of novels each year. Books replace the old story-telling, that is different from both from music and play (=drama).

      --
      this post contain no useful information, no need to mod it down
    36. Re:Ohhhhh... by devilspgd · · Score: 1

      Then you're an extremely stupid person to not copy it back off of your iPod to your computer.

      --
      Give a man a fish, he'll eat for a day, but teach a man to phish...
    37. Re:Ohhhhh... by ultranova · · Score: 1

      You just defeated your own argument. Yes, visual and audio entertainment is necessary for humans, but as you so nicely stated there are alternatives to recorded music, and movies. I think you're severely underestimating the human desire for entertainment, and overestimating the importance of mass media.

      Bored people will find ways to entertain themselves. The problem is that those ways oeften aren't very well thought out, nor neccessarily very nice to other people. A good example is the classical hooligan who beats up people and destroys property for fun.

      It's like this: when you have a small elite and a huge amount of disempowered people with no real hope of making it to the elite, you either give those masses bread and circuses or they start talking with each other. At first it's just idle chitchat, but soon it's going to turn into how much better off they would be if the elite was torn down, and before you know it you have a rebellion. The roman emperors understood this and Rome lasted for centuries; the modern-day overlords would do well to copy this little detail on top of the excesses, corruption and iron-fisted oppression they already have.

      I, for one, wouldn't miss our current corporate overlords, but I wouldn't want to get caught in the middle of a fight between them and a bloodthirsty lynch mob either.

      --

      Forget magic. Any technology distinguishable from divine power is insufficiently advanced.

    38. Re:Ohhhhh... by Phil06 · · Score: 1

      Rolling across screen:
      This copy is owned by: MICKEY MOUSE

      --
      "...and yet, I blame society" Duke - Repo Man
    39. Re:Ohhhhh... by StikyPad · · Score: 1

      The FULL quote to which you replied was: But since this is a luxury good, it should be fine for them to price however they like.

      You say: I won't say that music and movies are luxuries...listening to music and watching a movie is a real need

      In the immortal words of some guy, "That's the craziest shit I ever heard!"

      Personally, I rarely listen to music, which is at least one example of music being unnecessary, but nonetheless: recorded media is a luxury. Hell, even turning on the radio or TV is a luxury, but guess what? Almost anyone can do it, which means that you don't need to own a recording to experience entertainment in the manner you describe. Recorded media is a luxury, even if you can somehow, in your warped sense of privileged reality, honestly believe that the content is a necessity.

      But, for the sake of argument, if the poorest of the poor couldn't find a discarded TV and/or radio, they could still sing songs and tell stories. I mean really, what do you think homeless people do? Whip out their video iPod to while away the long, boring days?

      The only thing more unbelievable than your obtuse comment is that someone modded you up.

    40. Re:Ohhhhh... by Have+Blue · · Score: 1

      On the most basic level- if you don't have food, you will die. If you don't have movies you might lead a pretty boring life but you will not die. If we put minor psychological discomfort on the same level as starvation, then *everything* is a necessity and the term is meaningless.

    41. Re:Ohhhhh... by Anonymous Coward · · Score: 0

      As sales can be quantified, the word is fewer, not less. Just thought you'd like to know.

    42. Re:Ohhhhh... by daddyrief · · Score: 1

      oh how i wish i had the mod points...

      +1, Funny

      --
      "Banking establishments are more dangerous than standing armies." -Thomas Jefferson
    43. Re:Ohhhhh... by Reziac · · Score: 2, Insightful

      Evidence that entertainment (that is, a chance for the brain to uncompress) is not so much a luxury as a basic human need:

      In times of economic distress (most notably during the Great Depression) the entertainment industry, in whatever form it takes at the time, always does better than at any other time.

      It may well be that the worse the economy, the more people have a strong need for a clearly-defined escape mechanism, and entertainment fills that need.

      And in terms of how much discretionary budget you have to shell out at once, entertainment is at the bottom end of the scale -- a cheaper "escape" than almost anything else. When people have less cash, they're more likely to spend it in relatively small increments, like movies ($8) rather than on a major toy or a travel vacation.

      IOW, I agree with you -- people *need* something on this order, whether it's a communal gruntfest around the campfire after a tough day hunting deer with rocks and clubs, or a cheap DVD after a long day slaving at the Cube Farm. And the need is probably *stronger* with modern urban jobs, since in more-primitive environments people often sing while they work -- so get some "escape" as an on-the-job perk.

      --
      ~REZ~ #43301. Who'd fake being me anyway?
    44. Re:Ohhhhh... by leenks · · Score: 1

      These things can happen on the same day. What if a laptop (with iTunes) and ipod are stolen at the same time?

    45. Re:Ohhhhh... by devilspgd · · Score: 1

      That's why god invented desktop computers, backups, off-site storage, and insurance.

      --
      Give a man a fish, he'll eat for a day, but teach a man to phish...
    46. Re:Ohhhhh... by leenks · · Score: 1

      Not everyone is rich enough or technically savvy enough to do those things.

      Unfortunately, the majority of people are under the impression you cannot get your music back off an iPod to a PC, because the first thing iTunes does when installed is try and wipe everything off your iPod the first time it is connected (even though you can choose not to). Urban legend gets around, and Joe Public thinks that they can't get stuff off their iPod.

      Joe Public also believes that the computer is robust - after all, they've been sold a consumer product just like their TV so it should just work, right? They don't know about off-site storage, nor about backups - they just want to use a device, not be a geek.

      Insurance, at least here in the UK, usually carries a pretty hefty excess for music / media related claims. For example, my car insurance has a £100 excess on any claim, but £250 on any entertainment claim (the default was £500 so I paid to lower it). That would pretty much swallow the cost of the iPod and any music on it.

    47. Re:Ohhhhh... by devilspgd · · Score: 1

      Sure, but if your laptop AND your iPod was stolen, you're already paying a deductible... If you have less then £150 of music, curse at the thief and eat it, if not, make the claim.

      --
      Give a man a fish, he'll eat for a day, but teach a man to phish...
  26. See also this by Anonymous Coward · · Score: 4, Insightful

    http://www.broadcastpapers.com/whitepapers/Content %20Technology-05-2006-046-048.pdf

    The Thompson system for watermarking video and there's also a Fraunhofer Institute system:

    http://www.pcworld.com/article/id,124676-page,1/ar ticle.html

    These are all good ideas IMHO. As long as

    1. The watermark isn't easy to remove
    2. There is uncertainty as to whether the mark is removed
    3. It isn't used to apply DRM

    1 is obvious, 2 is there because the pirate has to be uncertain if their copy still has the idea, and 3. because the advantages of the system over DRM are lost if they use it for DRM!

    Imagine you can freely buy and use the media you use however you like, but if it shows up on p2p, the ID can be pulled and traced back to you.

    Since the DRM doesn't work, (not a single piece of media has successfully been locked up by DRM yet, a 100% failure rate). And since the DRM is already so restrictive that it puts off genuine sales, and is causing competition problems as inter operation is non existent. Then watermarking scheme will take over.

    This one, I'm not so keen on, since the watermark is too easy to remove compared to the more mathematical approaches. The key point of any watermark approach is the mark must be difficult to remove and there must be uncertainty that the mark has been successfully removed.

    My 2 cents.

    1. Re:See also this by couchslug · · Score: 1

      "Imagine you can freely buy and use the media you use however you like, but if it shows up on p2p, the ID can be pulled and traced back to you."

      I imagine there will be plenty of files purchased under pseudonyms, and for example, traced back to Hugh Jorgan...

      --
      "This post is an artistic work of fiction and falsehood. Only a fool would take anything posted here as fact."
    2. Re:See also this by Anonymous Coward · · Score: 0

      What if I purchase a movie this way and then determine I no longer want it and give it to a friend and delete my copy. Or what if I sell my copy to a friend. I believe having an actual physical disc allows me to give or sell that physical copy away to someone when I am done with it.

    3. Re:See also this by Anonymous Coward · · Score: 0

      It would require some kind of credit card fraud in the first place to make the initial purchase though.

    4. Re:See also this by spitzak · · Score: 1

      2. There is uncertainty as to whether the mark is removed

      3. It isn't used to apply DRM

      Not that #2 *requires* #3. DRM means there is a simple test to see if the mark is removed: if it plays then it was removed.

      The biggest problem with this scheme is all the pea-brain managers who will not see this and will try to make it apply DRM, thus completely destroying the whole reason it works.

  27. Hey what a novel idea by Anonymous Coward · · Score: 0

    Its just a shame many people have already thought of this idea and realized that it doesn't work (for all the reasons people have posted here...subtracting more bits to hide themselves, diffing multiple versions from different accounts and fixing it, etc...)

  28. Blockbuster Watermark by 93,000 · · Score: 3, Funny

    I see a future with millions of movie files on the P2P networks that are watermarked "Blockbuster Video".

    1. Re:Blockbuster Watermark by kerohazel · · Score: 0

      Except Streamburst is selling downloadable content, completely different from video rental. What you suggest would imply that Blockbuster is downloading movies, burning them to DVDs, then renting those out to customers, who then rip the movies into files that they share on P2P.

      Assuming of course that the watermark even survived the transcoding-burning-ripping-transcoding process. Which brings up an interesting point: what if you burned the content to a DVD? Would it still have the watermark?

      --
      Skype is too convoluted... Now I'm reverse-engineering the Kyoto Protocol.
    2. Re:Blockbuster Watermark by evilviper · · Score: 1
      I see a future with millions of movie files on the P2P networks that are watermarked "Blockbuster Video".

      Actually, you're not far wrong.

      I foresee a future with millions of movies on P2P networks with fully in-tact watermarks to show they are registered to one "Jack Mehoff", who resides in Syria.

      At least the difficulty level of such illegal copying will be a step or two higher than with current, more actively restrictive, DRM schemes.
      --
      Slashdot gets worse every day... Pipedot: News for nerds, without the corporate slant
  29. Identify via player and charge for content by rumith · · Score: 1

    In the light of Vista and God knows what tricks hidden in its media player, would it be possible to identify movies either by watermark, or with [ducks] image recognition-type software build into the player, and then send the report back to Microsoft/studios, who would subsequently bill you for the content? No DRM, nothing wrong or unethical, all filesharing networks operational - just market expansion with Big Brother kind methods, and huge revenues for studios.

    1. Re:Identify via player and charge for content by Andy+Dodd · · Score: 1

      Without DRM to enforce it, who would use a player that phoned home?

      The whole point of the watermarking scheme is to have anti-piracy measures that don't force users to only use "licensed" players with proper decryption keys, one of the biggest complaints people have about DRM in the first place.

      --
      retrorocket.o not found, launch anyway?
  30. Hmmn, that sounds like Unix... by davecb · · Score: 2, Funny

    You can do almost anything, including while (1) { fork(); } but it's logged, so the sysadmin can ask you not to do that ever again (;-))

    --
    davecb@spamcop.net
    1. Re:Hmmn, that sounds like Unix... by MadMidnightBomber · · Score: 1

      Hey, I ran that and nothing @#$%^&* NO CARRIER

      --
      "It doesn't cost enough, and it makes too much sense."
  31. I'm an idiot. by 93,000 · · Score: 2, Funny

    Please disregard previous post. In true /. form, I just now actually read the summary.

    1. Re:I'm an idiot. by Anonymous Coward · · Score: 0

      If I've got mod points I would have modded your evaluation up...

  32. TiVoToGo uses a watermark strategy by bubba451 · · Score: 1

    As far as I know, this is the strategy employed by TiVoToGo, which lets you take video off of a TiVo and watch it on your laptop. Here's one article discussing it. Personally, I'd take a watermark over restriction any day.

  33. Flawed in Principle by the_REAL_sam · · Score: 0

    OK, so lets consider a few examples that prove the flaws in the watermarking method:

    (1) a person sells their used computer/disk, and it has watermarked content.
    (2) a person makes a CD/DVD/floppy/tape backup of their content, and it is lost/stolen.
    (3) a hacker hacks their system and downloads it.
    (4) a houseguest makes a duplicate without the owner's knowledge or approval.
    (5) pirates watermark their content with a fake name, and/or the actual name of a
    third party.
    (6) etc, etc, etc. There are limitless ways it could happen.

    I don't think it will be easy to use that watermark as evidence in court. Not unless their is alot of other corroberating evidence. I don't see the watermark, in and of itself, as sufficient to prove anything in court.

    --
    "Forgive us our trespasses, as we forgive those who trespass against us." -Jesus Christ The Lord's Prayer
    1. Re:Flawed in Principle by 91degrees · · Score: 1

      I don't see the watermark, in and of itself, as sufficient to prove anything in court.

      No. It probably isn't. And I think most people are probably happier that way. There will presumably always be ways for the content to leak out that there is no reasonable way the purchaser could protect against. So give them the benefit of the doubt, and perhaps warn them that this has happened and they really ought to look into securing their system. But if someone seems to be regularly getting hacked, or losing their backups or whatever, then the sellers know who they are and can cancel their account, or if they seem to be losing a supsiciously large number of files, investigate further, or look for legal remedies or whatever seems reasonable.

    2. Re:Flawed in Principle by the_REAL_sam · · Score: 2, Insightful

      Perhaps, yea, I can see that being done, but I don't understand why people would pay money for the capacity to watermark their content when it doesn't do anything to protect their copyrights in court. Recognition, perhaps? OR, perhaps, as you say, there are other practical uses.

      But the world contains billions of people, millions of computers, and I guess I'm just used to the idea that - one way or another - eventually the content is just going to leak.

      Being first to provide the content or being well-organized about making it available in the long-haul, and with full legal sanction, (like libraries and movie rental stores) is the best strategy to living in the world where piracy occurs. Fighting it directly just doesn't strike me as a practical element of the content business model. I guess they might be hoping for enough deterrance, or perceived deterrance, to deter.

      Perhaps that's just enough, in most cases, to give them what they [seem to] want: The appearance that some additional enforcement could be linked to the person who copies & distributes content.

      --
      "Forgive us our trespasses, as we forgive those who trespass against us." -Jesus Christ The Lord's Prayer
  34. Dont' see it solving anything by Randall311 · · Score: 1

    First there is the obvious fact that has been pointed out. How do you prove that you were the one who leaked your file, and not someone else stealing it? Second, this doesn't solve anything with the pirate that made his or her own file of copyrighted material and then shared it with the world.

  35. A step in the right direction by TheGreatHegemon · · Score: 1

    Let's face it, honestly copy protection gets us down. However, this is DEFINITELY a step in the right direction. This is far less intrusive into a viewing customer's life. Joe Schmoe won't have a problem with this (I hope), and it does give the Industry some sort of protection. Not a bad idea at all.

  36. I like this idea. by paladinwannabe2 · · Score: 2, Insightful

    I realize there are several problems with it in practice- and that pirates taking the effort to do so can break this. However, this leaves us with a copyright protection scheme that: A. Isn't a hassle (it doesn't restrict the customer) B. Is at least as effective at discouraging piracy as anything else they've thought of. This means that it is the best Protection racket^H Scheme people have come up with yet. There is the danger of the MPAA sueing some innocent people, but I doubt they'll sue anymore innocents than they already do.

    --
    You are reading a copy of my copyrighted post.
  37. Simple work around by king-manic · · Score: 3, Interesting

    1-Buy 2 or more files from them
    2-do a bit comparison
    3-modify a copy to reflect a random profile of all removed info

    this would make any compairson hard.

    --
    "There are more things in heaven and earth, Horatio, than are dreamt of in your philosophy."
    1. Re:Simple work around by evilviper · · Score: 1
      1-Buy 2 or more files from them
      2-do a bit comparison
      3-modify a copy to reflect a random profile of all removed info

      this would make any compairson hard.

      It could, but not necessarily.

      In any kind of serial number, the majority of all of the digits will be common. eg. 10011 10012 10013 etc. In that senario, you'll only see the last digit as a difference, and they can narrow it down to 10 customers. Of course, sequential numbers isn't the best method.

      If they can store a few Kbytes over the course of a film (no doubt they can), and designed a good signature algorithm, they could pinpoint the exact 2 copies of the movie that the diff was performed on.

      The more copies you have to compare, the harder it would become. But then, you're spending (not insignificant) ammounts of money so you can release a single anonymous illegal copy.
      --
      Slashdot gets worse every day... Pipedot: News for nerds, without the corporate slant
    2. Re:Simple work around by spitzak · · Score: 1

      Lots of people have suggested this, but you have to realize that 20 or so bits of information is being hidden in a 1g or so file. There is a huge amount of redundant space in there. If you compare two copies you will find huge numbers of bits are different, and if you merge them together into something that plays, it is extremely likely that the id of *both* source files can be extracted.

      The real trick is to keep the extraction software secret. Otherwise if is trivial to figure out if you have removed the watermark, by running the extraction software. In this case "security through obscurity" really works, because there literally is no way to figure out if you have broken it or not.

    3. Re:Simple work around by king-manic · · Score: 1


      In any kind of serial number, the majority of all of the digits will be common. eg. 10011 10012 10013 etc. In that senario, you'll only see the last digit as a difference, and they can narrow it down to 10 customers. Of course, sequential numbers isn't the best method.

      If they can store a few Kbytes over the course of a film (no doubt they can), and designed a good signature algorithm, they could pinpoint the exact 2 copies of the movie that the diff was performed on.


      Ahh but by the fact it does lead to the posibility of 10 possible customers makes the mark useless now. A simple and easy to run bit comparison will get you a table. Grab another one and your much more likely to find the spots your looking for. Unless they intentionally put in noise to make the job harder, and even then the original priate can scramble the noise too so it's likely he resets the ID. Frame difference is another way but more troublesome, a linear bit comparison is a fairly lazy way to do it but frame comparison may work too.

      --
      "There are more things in heaven and earth, Horatio, than are dreamt of in your philosophy."
    4. Re:Simple work around by king-manic · · Score: 1

      The real trick is to keep the extraction software secret. Otherwise if is trivial to figure out if you have removed the watermark, by running the extraction software. In this case "security through obscurity" really works, because there literally is no way to figure out if you have broken it or not.

      Umm.. did that work for DVD? how about blu-ray? If intelligent people with a vested interest work at it hard enough. One will find it and he will spread it for prestige or profit. Thats the problem they're facings. It's a small team of motivated thinkers against a much larger team of more motivated thinkers. Security through obscurity is what made WWII a foregone conclusion. HAd the Germans and JApanese took information theory and cyptography more seriously. They may have very well dragged WWII on for several decades. possibly invoking the allied powers to sue for peace rather then continue fighting. But the trust in security through obscurity spelled an end to the paranoid thrid reich and the most savagely evil army of the rising sun.

      Depending on what exactly they did, you problably could defeat it just by running the larger file into a lossy compression algorithm. If your truly paranoid. Run it once, then upsample it and run a seperate algorithm. Unless these watermark guys are genisus of information theory and can reconstruct their stenography from a twice thrashed video; I doubt the watermark or DRM will be much of a deterent.

      It might be larger and obvious errors like a whole region being slightly off color. This would survive lossy algorithms. But you could then devise your own algorithm that randomly modify colors to just outside human notice. If it was that noticable thena bit compare would flag the whole region and then we'd know exactly which method their using.

      --
      "There are more things in heaven and earth, Horatio, than are dreamt of in your philosophy."
    5. Re:Simple work around by Dantu · · Score: 1

      1-Buy 2 or more files from them
      2-do a bit comparison
      3-modify a copy to reflect a random profile of all removed info


      Really, there is a MUCH easier way to do this, it's called cash. You buy the move (on a physical medium) for cash and don't give the teller your name and address. Now this won't work for downloads, but it's probably easier/less expensive than downloading multiple copies.

    6. Re:Simple work around by king-manic · · Score: 1

      Really, there is a MUCH easier way to do this, it's called cash. You buy the move (on a physical medium) for cash and don't give the teller your name and address. Now this won't work for downloads, but it's probably easier/less expensive than downloading multiple copies.

      Don't underestimate the ingenuity of a poor teenager or a Asian/European pirate.

      --
      "There are more things in heaven and earth, Horatio, than are dreamt of in your philosophy."
    7. Re:Simple work around by evilviper · · Score: 2, Insightful
      Ahh but by the fact it does lead to the posibility of 10 possible customers makes the mark useless now.

      Not at all. Anyone would love to be able to narrow the suspect list to 10. After that, you start comparing IP addresses, check the accounts for suspicious activity, etc.

      And if the same account is used for more than one file, you compare the list of possible candidates, and see EXACTLY which accounts appear in both lists. Now you've narrowed it down to 1.

      Grab another one and your much more likely to find the spots your looking for.

      No, you aren't. They aren't going to make the data completely random. While each copy you have allows you to identify one more byte of the signature, there's still 1.99Kbytes left that you haven't indentified. That means you need a ridiculously large number of copies of each video.
      --
      Slashdot gets worse every day... Pipedot: News for nerds, without the corporate slant
    8. Re:Simple work around by bensch128 · · Score: 2, Interesting

      The real trick is to keep the extraction software secret

      Naa, you could just use a private key with a public encryption/decryption algorithm.

      In fact, if you're clever enough, I sure you could build a watermark system which has a public key to verify that the watermark exists and is "correct" but only a private key would allow to you locate the watermark...

      Not sure though,
      Ben

  38. I applaud the idea. Watermark broken in 3... 2.. 1 by hoggoth · · Score: 1, Redundant

    I applaud the idea of giving people the freedom to do what they please with the media they have purchased. This idea has a great motivation. I wish it could work, however, as much as I like the idea, someone will do the following:
    Purchase two copies under different names.
    Compare the two bit-for bit. Anywhere the bits are different, set the bit to a random value.
    Watermark destroyed. Video intact.

    --
    - For the complete works of Shakespeare: cat /dev/random (may take some time)
  39. been done by Anonymous Coward · · Score: 0

    TimeTrax tried this with satellite audio recordings. Copyright holders will still pissed off b/c they had to do the work in enforcing their copyright with every tom, dick, and harry who got a copy of the recording.

    Watermarks piss people off.

  40. no cigar by wickedsteve · · Score: 2, Informative

    from TFA-
    "Because of its design, the watermark even survives most editing changes and format shifts"

  41. Good idea by Anonymous Coward · · Score: 0

    As others have pointed out, this could be easy to defeat (and so is DRM) but the technique is fine by me. I have no interest in infringing others copyright and that is why I find DRM so offensive.

  42. Best of both worlds... by haggie · · Score: 1
    Pitch to RIAA: It's really just DRM but we call it "watermarking" so it doesn't get the backlash



    Pitch to Consumers: It's not DRM!



    Reality: Polished turd.

    1. Re:Best of both worlds... by Hymer · · Score: 1

      No it isn't... you are free to do what you want with your movie... and you are also free to pay if you do something you shouldn't have done. That is exactly the same as when you buy a car, a gun or a color laser printer.
      ...and a side effect may be that people will start to care about their computers security.

    2. Re:Best of both worlds... by haggie · · Score: 1

      Sounds all warm and fuzzy until your watermarked copy gets on a Torrent site and then the MPAA sends you a bill for a couple million dollars for the 1,000 download copies it was able to identify via the watermark. Better hope your laptop never gets stolen. If it does, just sign over your home and all other assets to Jack Valenti.

    3. Re:Best of both worlds... by Hymer · · Score: 1

      Better hope your laptop never gets stolen. Technically you could be sued for any (commercial) software that is on that laptop too... it is your laptop, it is your responsibility... if someone steals your car and kills someone with it, it may end as your responsibility too...
      ...and if it happens because you left the key in the car it will be your responsibility even if you report the theft before the accident happens (at least in all normal countries... I do not know if US of A is a normal country).

  43. Embedding ads? by SAN66 · · Score: 1

    Why not use this same concept but imbed ads at the beginning/end of the file, then allow free distribution.

    Develop a format whereby the decryption of the video is stored in the ads. Any modification of the ads will result in the inability of the video to play.

    You could even have on the fly ads in cases like this, actually targetted ads that people may actually want to see.

    1. Re:Embedding ads? by bnenning · · Score: 1

      Develop a format whereby the decryption of the video is stored in the ads.

      That would force the player software to read the ads, but not to actually display them in real time. And once the software has extracted the keys from the ads the first time, it can just cache them for future use.

      --
      How to solve most of our problems: 1.Lots of nuclear plants. 2.Cure aging.
  44. I had a similar idea by kasperd · · Score: 4, Interesting

    At some point I did a scetch of a somewhat similar idea in some net forum. Though I would not remove bits, rather I'd do an encoding with slightly increased quality in a few random places. (That way I would hope to prevent people bitching about reduced quality). And how much the watermarking costs in terms of extra space could be computed exactly. I haven't done any calculations on the extra space, but I would expect a few KB for a full movie.

    To explain what my idea was I'll first give a short reminder of how jpeg works. Blocks of image data are transformed using something based on fourier transformations. The resulting coefficients are then rounded to different scales. For high frequency components a scale with larger steps can be used as errors in these components are not easilly noticed. There is a table of standard steps to be used for each combination of horisontal and vertical frequency. (I left out the part about how to handle colour components, which is not relevant for the following idea).

    Making a minor change to one of the step sizes is not going to cause a major difference in the size of the compression or the quality. By picking some of the entries at random and reducing the step size you are going to increase the quality of random parts of the picture. Now what I want to do is to make a redundant encoding of a signature on the text from the watermark and use those bits to choose places to increase the quality. The signed text itself is included in the begining of the file.

    First of all removing the signature would means you couldn't compute the step sizes, and thus you couldn't correctly decode the file. And if the file was reencoded, you might still be able to extract the watermark by comparing with the original uncompressed movie. You would just have to find enough of the places where quality was increased. (And enough is a lot less than all of them).

    The signature used in the encoding should be performed using the buyer's private key. In addition to this, I would sign the entire encoded movie using the seller's private key to be able to detect if a file is corrupted (as a service for the users). The part about the user signing something could be replaced with just using a hash of the text, but that might weaken the proof of origin of a particular movie a bit.

    Now all of this could be combined with features to prevent users from accidentially losing a copy to a cracker/pirate. Since this is not intended to prevent users from intentionally copying the file, it could be a lot better and less intrusive than DRM.

    --

    Do you care about the security of your wireless mouse?
    1. Re:I had a similar idea by DrJokepu · · Score: 1
      First of all removing the signature would means you couldn't compute the step sizes, and thus you couldn't correctly decode the file. And if the file was reencoded, you might still be able to extract the watermark by comparing with the original uncompressed movie. You would just have to find enough of the places where quality was increased. (And enough is a lot less than all of them).

      I suppose that's true, but I wonder if the watermark could be tampered artificially enough to make the source unidentifiable?
    2. Re:I had a similar idea by kasperd · · Score: 1
      I wonder if the watermark could be tampered artificially enough to make the source unidentifiable?
      I think (but I don't have a hard proof of this), that given just a single watermarked encoded and not the original uncompressed video, it would be impossible to remove enough traces of the watermark to make it unrecoverable without completely destroying the quality. The reason I think this is, that in those places where the watermark has improved the quality, there is still happeneing a rounding, and when somebody want to remove the watermark, they don't know in which direction the rounding was in the two cases. This will in most cases leave you with two possibilities for the unimproved value. And you cannot guess which of the two it was. Even if you add random noise, it has to be so much that the copyright holder, who knows which positions to look for, cannot see a statistical bias away from the original.

      Assuming you had two watermarked copies, you could choose the unimproved value in most cases except from those few, where both watermarks had improved the same positions. Those positions might be enough to still figure out what the original watermarks were. But as you take more and more different watermarks, you will be able to remove more of the watermark. I don't know where the limit is going to be, but I'm pretty sure 40 versions is going to be enough to remove all traces of the watermark from my scheme. (And I find it hard to imagine any watermarking scheme, that could still preserve the watermark if you combined that many versions, though maybe the combination have to be more soffisticated than simply an average).
      --

      Do you care about the security of your wireless mouse?
    3. Re:I had a similar idea by Kaenneth · · Score: 1

      I had a like idea, however, this way of doing it is probably faster than re-encoding the entire file for each customer; probably something that can be done to the compressed stream as is it sent out by the server, in real-time, to hundreds of different streams at once.

    4. Re:I had a similar idea by CryoPenguin · · Score: 1

      First of all removing the signature would means you couldn't compute the step sizes, and thus you couldn't correctly decode the file. And if the file was reencoded, you might still be able to extract the watermark by comparing with the original uncompressed movie. You would just have to find enough of the places where quality was increased. (And enough is a lot less than all of them). The problem with that is: Video compression does not inherently produce constant quality. Most codecs vary the quality over time, either to limit bitrate and/or to produce a video that looks better (i.e. constant perceptual quality instead of mathematical quality). But the copyright holder doesn't know exactly what quality allocation heuristic is used by the pirate's codec (which is dependent not only on which version of which program he uses, but also which parameters and filters he adds, making an exponential number of combinations). Thus the parts of the transcoded movie that are highest quality will not correspond even vaguely with the parts that the watermark chose.

      All the real robust watermark algorithms have one thing in common: The watermark is encoded by munging some feature that a transcoder would try to preserve, such as color, texture, motion, timing, etc. Using a feature that the transcoder intentionally modifies (like DCT coefficient precision) is bound to fail.
    5. Re:I had a similar idea by evilviper · · Score: 1
      For high frequency components a scale with larger steps can be used as errors in these components are not easilly noticed.

      Most codecs discard the majority, if not all of the high frequency components, for the bitrate savings alone.

      By picking some of the entries at random and reducing the step size you are going to increase the quality of random parts of the picture.

      But re-encoding to a lower bitrate will completely ruin this system, since the highest quality parts will be reduced down to the (median) quality of the rest of the file, destroying all traces.

      First of all removing the signature would means you couldn't compute the step sizes, and thus you couldn't correctly decode the file.

      Of course, you already explained that small changes to that information would barely be noticable to begin with, so while it couldn't be removed, it could basically be scrambled (by a custom tool), with only minor quality loss, and much more quickly than full reencoding.

      --
      Slashdot gets worse every day... Pipedot: News for nerds, without the corporate slant
  45. Obligatory... by corpsmoderne · · Score: 1

    ... it is THEIR data. In Soviet Russia, DVDs own you...
  46. Could be brilliant. by darilon · · Score: 1

    Although as many have posted it might be hard to demonstrate liability on the owner of the copy it would be easy to prove that someone in possession of a watermarked file are *not* the owner of the copy.

  47. Re:re-encode the movie : Not enough by droopycom · · Score: 2, Informative

    A good watermarking solution is resistant to many kinds of processing, including re-encoding.

    Thats the whole challenge.

    Off course the watermark might not be resistant to extremely destructive transformation such as downscaling from HD to QCIF, but then who cares about pirated QCIF video ? But certainly a very accurate transcoding would not affect the watermark.

    Current watermarking technologies are very much dependant on proprietary algorithm.

  48. A similar idea by CaryTheSane · · Score: 1

    I heard of a similar idea (don't know if its been used). You download a program from a website, and you get a unique "program key" to unlock your unique version of the program. The key is your name, credit card number, and expiration date used to purchase said program. You're welcome to share it with anyone you like ;-) This allow people fair use, with a big incentive for them to not share it with others (at least until the credit card expires ). The only downside I see is like a previous poster mentioned, that you can't buy something anonymously. If you mail order something its not really anonymous anyway (they have to have your address, etc), but it is a problem compared to buying a game with cash at Best Buy.

  49. Like door locks... by sterno · · Score: 3, Insightful

    The truth is anybody can break into your house at anytime. They don't because there's some risk, however slight, that somebody will notice and they'll get caught. Same logic here. It's not going to prevent somebody from pirating but it will discourage the lesser crimes.

    --
    This sig has been temporarily disconnected or is no longer in service
    1. Re:Like door locks... by MartinG · · Score: 1

      I disagree on why people don't break into houses. The reason I don't is because it's wrong, and has nothing to do with the fear of being caught. The overwhelming majority of society believe it to be wrong and I believe that's the main reason they don't do it.

      When it comes to so called "piracy", the reason most people either do it themselves or know someone who does, is because society does not see it as unquestionably a wrong thing to do.

      --
      -- MartinG To mail me: echo kewyjlcxyzvjfxbqwh | tr bcefhjklqvwxyz .@adgimnoprstu
    2. Re:Like door locks... by mfrank · · Score: 1

      Here in Texas the fear of getting caught is not nearly as large as the fear of getting shot.

  50. re: DRM by rnmartinez · · Score: 2, Insightful

    I think that the point isnt that this is unbreakable or that they may not even look to go after the author, rather they are relying on a couple of points:

    1. Its just too much work to crack/reencode etc... Not impossible, just a pain in the ass (probably more of a pain in the ass then running a disc through DVD Shrink)

    2. If something has your name on it, they hope that you will be more likely to keep everything honest. They don't have to come after me, or even threaten to, because if I see a file with my name floating around I might be worried what others think etc... This doesn't mean that no one will distribute, but many would think about it twice. They are basically saying that if you are the only one using it then you have nothing to worry about

  51. On the right track by Elwar123 · · Score: 1
    I've thought of something along these lines as a solution to file sharing. The only thing I could come up with that would actually work would be for each movie company to choose an image/word/number displayed in the actual film and digitally change the number/color/image with a large amount of possible variations. Track each variation to a number that is linked to an account of the purchaser and you'll be able to keep track of each copy.

    For example, have a scene where in the background you have a bakery with a sign above the door showing that the address is 2149, then later in the movie perhaps a phone number on a poster in the background of 329-1934. With a bit of digital magic you could create millions of combinations of those numbers, and they won't affect the movie one bit.

    The differences could be any number of things changed in the movie, but it would be visual.

    That way, even if you change the bit code, or even throw it up on the wall and copy it with a camera it'll still have the information in it.

    As far as the problems of "what if someone steals it and distributes it..etc". What if someone steals your gun and commits a crime? Is that a valid argument against having trackable firearms?

  52. Its Called Traitor Tracing... by xquark · · Score: 1

    Nuf said.

    --
    Arash Partow's Philosophy: Be a person who knows what they don't know, and not a person who doesn't know.
  53. Nine Inch Nails by somethinghollow · · Score: 1

    Nine Inch Nails did something similar with the underground video for Broken. I believe I read on their website in the access section (I'd provide a specific link, but their entire site is needlessly in Flash, and thus not indexed by Google, let alone searchable with the browsers find dialog), that the film had specific static signatures that identified each of the 14 (I think) original leaked copies. So, years later, they were able to tell who leaked the copies. Of course, it was supposed to be viral and they wanted it to be leaked. While static does detract from film quality (typically), in this instance, it probably added to the overall aesthetic.

  54. good idea, but not enough by kirils · · Score: 1

    I suspect we'll see MPAA opening thousands of cases against John Smith.

    --
    Do not. Touch. Down.
  55. Paging Dr. Felton by Anonymous Coward · · Score: 0

    Seriously, how can you have an article like this and not bring up SDMI?

  56. Piracy is a Social problem that DRM can't solve by hAckz0r · · Score: 2, Insightful
    DRM is doomed to failure and addresses the wrong problem, but watermarking addresses the Social problem in making it less desirable to share with the Internet at large.


    Any Crypto-based DRM can be bypassed. RIAA/MPAA give the person the DRM'ed data and give them the key to play it, and then they tell them they are not allowed to copy it. I have news, if you can play it you can read it. Period. Failure guaranteed. The problem is that by making it unusable by DRM'ing it they actually ensure that someone will be pissed-off enough to put it out on a p2p share.

    Watermarking on the other hand addresses the Social issue and is only a deterrence to sharing the file, not to using it anywhere or anytime the purchaser chooses. The drawback is that one takes a chance of the media getting into the wrong hands and then getting blamed for willingly violating the copyright laws. Yes, you can easily remove or destroy a simple watermark, however the watermark can be done in such a way that when repeated with several variations of bit flips during encoding the water mark can still be recovered, much like using parity bits to correct a memory storage error. The question the p2p sharer will have to face is whether they have sufficiently removed the redundant copies well enough to prevent the recovery process from revealing their identity. Of course you can buy it under false pretenses/name and then its all a moot point. Just being a deterrence to keep the honest person from sharing without suffering undue problems during its use is definitely a step in the right direction.

    The dark side of this is that DRM could be added in such a way that the player would refuse to play without a second watermark being present. If you destroy the first then the second won't allow the media to be used. Thats only a speed bump for a true geek. You can count on the MPAA/RIAA to jump on that band wagon before long, and we will see more of the same until they come to their senses. They don't learn very quickly after all.

    1. Re:Piracy is a Social problem that DRM can't solve by spitzak · · Score: 1

      If you destroy the first then the second won't allow the media to be used

      No, that won't work. They can add "additional" DRM if they want, but NOTHING can depend on the original watermark, such DRM mush have no effect on the watermark and must in no way be effected by it. If they do what you propose, then it is trivial to test if your modified file has sufficiently removed the watermark (because it plays), and the whole scheme is worklesss.

  57. EZtakes by leamanc · · Score: 2, Informative

    EZTakes is already doing the same thing in the US. A brief intro before the film shows who purchased it. I've tried ripping the disc just using selected titles (as the "watermark" intro is just a title on the DVD) to remove my name, but they've anticipated that also. I haven't got a good rip yet without the watermarked intro.

    Not that I wanted to rip them off or anything. I just took it as more of a technical challenge as to whether I could remove the watermark on the otherwise non-DRM'ed DVD.

    Pretty cool service, although you won't find any blockbusters in their selections quite yet. But for my taste in '70s cult films, I've found a few that I've downloaded for the fair price of $2.99. Not bad, not bad at all.

    --
    :q!
  58. watermarking by mugnyte · · Score: 1


      The effort to uniquely watermark each copy individually is similar to encoding...high processor time. So I doubt this will be done per consumer. Perhaps per block of time or server. Even if it's per consumer, there is a hitch:

      The encoding format is a known standard, so this the manipulation of the frames and core data is already possible. For example: decode to HD, perform some minor bit flipping on colors or clear out metadata areas, then encode (either MPEG4 again or to another format). Lossy compression muddies the water on the encode, so that it may not survive the pass. Only they have the tools to determine if the original owner is detectable from the end file.

  59. Content proveiders don't just want to stop piracy by maughanahan · · Score: 3, Insightful

    It's a nice idea, but the content providers will never go for it. They want to use DRM to limit fair use so they can sell you the same content in different formats. They can make themselves sound very self-righteous banging on about preventing piracy, but they are at least as interested (if not much more so) in preventing our fair use.

  60. Theft is a problem that humanism can't solve by Anonymous Coward · · Score: 1, Interesting

    "DRM is doomed to failure and addresses the wrong problem, but watermarking addresses the Social problem in making it less desirable to share with the Internet at large."

    What makes you think that technological solutions can solve social problems. DRM didn't, and watermarking is an even weaker technology. The honest have no need for any solution, and the dishonest will always escape them. The solution is hard, not because they require an engineer to develop, but because they require changing the human heart. And humanism so far hasn't come up with a good way to do that.

  61. Alias? by Gerocrack · · Score: 1

    But what if I REALLY don't want my name tacked onto "Dude, Where's My Car?".... can I use an alias?

  62. Re:Easy work around by Anonymous Coward · · Score: 0

    I take it you didn't even read the summary, let alone the article. Hint: your solution won't work. Hint: this is slashdot :)
  63. In favor in the face of DRM by armanox · · Score: 1

    Considering all of the DRM junk that I keep reading about (and enjoying mp3s to avoid the complications), I do not see anything wrong with watermarking. I don't feel that hacking is an issue (if someone hacks into my comp I want them to tell me how they got through Verizon's portblocking). And an article like this when I have mod points too....

    --
    I'm starting to think GNU is the problem with "GNU/Linux" these days.
  64. It's the way for Real and Napster to beat Apple by Mr.+McD · · Score: 1

    I do love this idea. And if Real & Napster used water marking for MP3's or AAC's (or OGG) that would run on any device that can play those formats, they could sell music to iPod users. Hell, anyone could with this technology. It such a no-brainer you'd have to wonder why the labels didn't come up with this themselves.

    Ryan-

    1. Re:It's the way for Real and Napster to beat Apple by Anonymous Coward · · Score: 0

      Hell, anyone could with this technology. It such a no-brainer you'd have to wonder why the labels didn't come up with this themselves. I think you answered your own question
  65. Crack? by ear1grey · · Score: 1
    1. Get three copies.
    2. Binary diff files 1+2
    3. Use the diff index to repair file 1 using file 3.
    4. Strip first 5 seconds.
    TFA doesn't give detail, but it can't be that simple, can it?
    1. Re:Crack? by Millenniumman · · Score: 1

      1. Buy CD.
      2. Rip.

      --
      Stupidity is like nuclear power, it can be used for good or evil. And you don't want to get any on you.
  66. Where... by Creepy+Crawler · · Score: 2, Insightful

    Are my legal rights when it comes to First Sale doctrine? Once I own a copy, I can do with that ONE copy whatever I want (except copy it).

    The watermarking system disallows my LEGAL right of selling that object to somebody else.

    Now, what would be interesting would be an online database of all the media conglomerates coming together to create a Ownership Library, in which one can buy a copy right, so that downloading it would be legal. Simply verifying if requested downloader has a copy provided to them could potentially make users on p2p legal.

    For example, I'd like to download a new album. I'd go to the ownership library, buy a copy "right", then download from any source I wish (legit provider, or piratebay..). To keep these shares legit, it would potentially request that I have a copy right to access that file share, and after checking that I can own it, allows download. It could keep the users AND sharers from turning into copyright violators.

    --
    1. Re:Where... by evilviper · · Score: 1
      The watermarking system disallows my LEGAL right of selling that object to somebody else.

      Really? How can a watermark possibly manage to do that?

      The VIN numbers on cars hasn't exactly stopped people from re-selling them whenever they feel like it.
      --
      Slashdot gets worse every day... Pipedot: News for nerds, without the corporate slant
  67. a workaround to your workaround by bigtrike · · Score: 1

    Just duplicate some frames at random spots in the movie. This will likely realign all the compressed block boundaries and change all of the bits. It won't just be a matter of figuring out offsets like the text version of diff does. You'll need multiple copies of the movie and code which compares each frame in all of them to look for the duplicates. And even that might not be possible since the encoder will likely throw out different pieces of information giving each different encoding slightly different artifacts.

    1. Re:a workaround to your workaround by Dark_MadMax666 · · Score: 1

      Well you said it yourself - instead of bit diff on a a file level - do it on a frame level . (first pass -remove all duplicates ,2nd pass do diff between both copies) .

      besides watermarking consumer copies? How the heck you supposed track every copy sold? Even if they do you can always just "borrow" copies from your buddies working at bestbuy/blockbuster/whatever. I totally miss the point could understand in the case of sending preview DVDs to critics (so there is no embarrassment of pirated copy appearing earlier than official release),but after official release all bets are off.

  68. New Splash Screen: by Yonsen · · Score: 0

    "Pirates of the Caribbean"
    Purchased by: Dan Glickman
    (insert jargon here)

    ----
    Suddenly he is no longer president of the MPAA and is living on the streets. . .

  69. Nononono.. Don't give away the farm! by XenoPhage · · Score: 1

    But, as stated in TFA, DRM isn't about piracy, it's about squeezing every red cent out of the end-user. Want it as a ringtone? CHA-CHING! How about playing it on the PC? CHA-CHING! MP3 Player? CHA-CHING!

    They're gonna lose an awful lot of CHA-CHINGs if they use a watermark instead.. Jesus, this is a step backwards... I'm waiting for the **AA to realize they can sell the cover art, lyrics, etc as separate items and charge even more...

    Ok, so you bout the music track.. Wanna buy the lyrics now? How about the bass and guitar parts?

    Seriously though, I would definitely be more interested in an unencumbered format with a simple watermark than I am in the DRM crap that exists now.. I used to have an Audible account, which I loved. Problem is, after I downloaded the DRM encrusted file, I had to spend hours running it through a convertor to get an OGG file that I could use on my iRiver.. Seems iRiver has no interest in the Audible DRM format.. No piracy interest at all, I just want to be able to listen to the damn thing!

    --
    XenoPhage
    Technological Musings
  70. Just to add ... if not added yet by malformed · · Score: 1

    While I did not read the article or any posts; this measure won't be successful either. It is similar to [essentially] movie houses who provide DVD Screeners to reviewers and/or rental stores with a unique id # to which try to identify the source of the leak - which are in turn obscured upon re-release and re encoding [and removal of the 5 sec intro] of these particular releases should obscure the identity of the original user.

    Movie houses and the recording industry in general need to recognize the real underlying issue of cost to the end user. When then market is fair in regards to both cost and the removal of restrictions [DRM], piracy will decline accordingly. When their focus changes from protecting their broken business model to creating a fair and viable one, their true issue should cease to be a concern.

  71. That's easy: by Ungrounded+Lightning · · Score: 2, Interesting

    First you have to know where to filter.

    That's easy: Obtain two or more copies and compare them. The watermarks MUST be different, so the bits that are different tell you where they are.

    Assuming the watermarks are statistically similar to a fixed number of random bit-flips, two copies identify half of them, three identify 3/4ths, four identify 7/8ths, etc.

    Of course with a few samples you might be able to crack the system. If the watermark is a set of redundant copies of something you can identify, from then on it only takes two (the second being to be sure they haven't changed the system or added another.)

    --
    Bantam Dominique roosters crow a four-note song. Once you've heard it as "Happy BIRTHday" you can't NOT hear it that way
    1. Re:That's easy: by Anonymous Coward · · Score: 1, Interesting

      Your math is about right. Unfortunately for pirates who might try this, there's a distinct lack of understanding about just what it takes to uniquely identify a single movie or piece of music. Ignoring the complications of the encoding, assume you can manipulate roughly 1/10000th of a piece of media before it gets up to noticable proportions. For a 5mb MP3, that's 41,943,040/10 = 4194 bits available, of which less than 128 are required in order to provide a truely unique id. If you use indexed ids instead, you could easily get away with 32 or less. add in another half again for serious error resistance, and an indexed id could be as little as 48 bits, or 1/87th. By your own math the pirate would need to obtain 8 legal copies before he could identify sufficient modified bits to invalidate the watermark.

      If we talk about a 500mb movie instead, the pirate needs 27 legal copies before being able to isolate the watermark bits.

      In other words, the entire social circle you might feel compelled to share a watermark-free version with would already have had to buy the piece of media concerned, and risked giving you a copy, before you could isolate and remove the watermark.

      No, it doesn't stop commercial pirates, but there isn't really anything that will. It does prevent people from using reasonable means to remove the watermarking however.

      Regarding a "system", a system in (any half-decent) watermarking is simply a method of identifying low-impact bits within the piece of media format, it's not a reversable system, the bits to modify are chosen psuedo-randomly with limits to ensure format integrity and a bias towards bits that have less audible/visible impact. Cracking the "system" doesn't achieve anything, because the key to the psuedo-random function is the original piece of encoded media.

      There are a variety of proposed alternative attacks focused on simply making it statisticaly likely that all the ids have been ruined by adding noise all over the biased bits, and of course the various noise-removal approaches etc, but it is not the trivial exercise many people seem to think it is to remove this kind of mark.

  72. pWn3d by McLoud · · Score: 1

    Even with a single copy of the file it can be cracked, just pass it to an equivalent process which remove some more of the file so when they compare they see no perfect match.

    --
    sign(c14n(envelop(this)), x509)
  73. Watermarks can have "spare" capacity... by WoTG · · Score: 1

    In a file the size of a video file, they can make hundreds of subtle changes. With lots and lots of redundancy, even if the re-encoding removes the vast majority of the watermarks, there is a good chance (it doesn't have to be a 100% chance, really) that the file can be traced back to the original purchaser.

    Music files at 5MB are a bit tougher, but it's probably doable.

  74. probable Bad assumption by WindBourne · · Score: 1

    You assume that they start with a stock copy and then change them. That would be a mistake for exactly the reason that you mention. I find it hard to believe that they did not think about that.

    I suspect that they will instead provide a varying data set. It may be that they have a standard set of copies (say 1000) that are slightly differing. Or they may chose to run it through a varying compression amount (99 is different that 99.0001). All in all, it should not be too hard to defeat what you are suggesting. Where they will lose is that they can not possibly defeat all codec transforms. But I would guess that a set signature might be impervious to DIVX, but be defeated by mpeg. So what? If you release one or two films by accident or to a small set of friends/relative, then you are not a threat to MPAA. If you continue to release them and copy them to your friends, now you are a threat. In my mind, then the MPAA has the right to come after you because you are in competition. If I were a pirate, I would be thinking about how to steal films every so often or how to have varying IDs. There is no such thing as security except by not selling it (and even that is not fool proof). Though I suspect that each copy will have various codecs that will wipe out the signature. IOW, they may have a signature on frames 10,12,14,...20. Then it turns out that converting to divx or compressing to tighter will leave the sig intact.

    --
    I prefer the "u" in honour as it seems to be missing these days.
  75. Well, it's like this. by Anonymous Coward · · Score: 1, Informative

    [Where[ are my legal rights when it comes to First Sale doctrine? Once I own a copy, I can do with that ONE copy whatever I want (except copy it). The watermarking system disallows my LEGAL right of selling that object to somebody else. Not exactly. There are plenty of things you can't do besides copy it: they're enumerated in 17 USC 106, they include copying, making derivative works, distributing, performing publically, etc.

    First sale is an exception to the distribution right defined at 17 USC 106(3) as the copyright owner's right "to distribute copies or phonorecords of the copyrighted work to the public by sale or other transfer of ownership, or by rental, lease, or lending." Without that exception, sales, lending, rental, etc., would be infringing.

    First sale is defined in 17 USC 109(a): "Notwithstanding the provisions of section 106 (3), the owner of a particular copy or phonorecord lawfully made under this title, or any person authorized by such owner, is entitled, without the authority of the copyright owner, to sell or otherwise dispose of the possession of that copy or phonorecord." There are some exceptions to 109(a) regarding rental of music and computer programs (basically, you can't do that, for the most part, although libraries and nonprofits can).

    What's important, anyway, in the definition of first sale is that it applies to lawfully made copies. Copies in the statute don't mean what technical people think of when they use the word copy. We tend to talk about copies as instances of a particular sequence of bits. So, you might say I have two copies of a file on my desk, etc.

    But this isn't how copies are defined by law. Copies, by 17 USC 101, are material objects in which a work is fixed. Physical things not sequences of bits. So, an instance of a movie on your disk is not a "copy." The disk is the copy. You can have two or 200 instances of the movie on your disk, but you still have only one copy, and that's the disk.

    This is important when considering what it means to distribute a copy. If you want to sell someone your copy, under first sale, you have sell them your actual, physical disk. Chances are you won't want to do that ;)

    OTOH, if you sold your computer, and the copies of the programs you have on your computer are lawfully made, it's probably legal under first sale to sell the disk unformatted (even while keeping the originals). That's complete conjecture and I'd have to look at it more clearly, I'm sure someone will correct me ;)

    What's actually perverse about US copyright law is that 106(3) is very clear (ie, by the plain language) that distribution means distribution of (physical) copies. But the current interpretation of the law says that transmitting copies to others over the Internet constitutes distribution. So, even though you wouldn't qualify for the first sale exception if you emailed a copy of the movie to someone, you can still be found to infringe the distribution right. This is wrong but the law nevertheless. The EFF is making a good argument against this interpretation in one of Ray Beckerman's cases and it'd be great if they (and he) prevail.

    In other countries, transmitting a copy would be a performance, and so it might infringe the public performance and display rights rather than the distribution right. Suffice to say, the guy on the other end is infringing the reproduction right by making his own copy on his own disk, so even if you could get away with selling the work to him by transmitting it over the Internet, he'd still be infringing and his copy would not be lawfully made.
    1. Re:Well, it's like this. by meeve · · Score: 1

      Actually, couldn't you make a backup copy of the movie for yourself on a DVD (as I believe you are entitled to do (or at least ought to be)), erase the movie on the disc, then sell someone the DVD?

    2. Re:Well, it's like this. by Anonymous Coward · · Score: 0

      You can sell or lend (etc) any lawfully made copy, in general. So, if it's lawful to make a backup, you can sell or lend the backup copy just like you could the original.

      Keeping the backup isn't an infringement, though, even if you made it illegally. Possession of a copy, even an unauthorized one, isn't infringing. In other words, you might be infringing when you make the backup, but you're not infringing by keeping it, even if you sold the original. You could not distribute an illegally made backup, though, because first sale would no longer protect you.

      So the question is whether it's legal or not to make a backup. That's not so clear because there isn't any general exception that allows you to make a backup of any kind of work.

      17 USC 117(a) allows you to make a backup of a computer program (that you own) provided you destroy those copies when you cease to own the original. This is probably what you were remembering when you talked about destroying the backup. But that exception doesn't apply to other types of works. This won't let you make backups of CDs, DVDs, etc., and the requirement to destroy doesn't apply to them.

      So, it comes down to fair use mostly. Making the backup has to be a fair use for it to be legal. If you made a backup, maybe by space shifting (ripping a CD to an iPod), and that was a fair use, then that copy is lawfully made. But that's an "if."

      For music you could probably make a copy by satisfying the Audio Home Recording Act -- and again you could keep your AHRA copy even if you sold the original -- but you wouldn't be able to sell, lend, etc., the copy you made because of the way AHRA is worded. It's actually still infringing to make copies under AHRA, so those copies are not lawfully made, it's just that you just can't be sued over it.

  76. "The goal by iminplaya · · Score: 1

    is to 'make people accountable for their actions without artificially restricting those actions.'" emphasis mine

    That will be absolutely impossible while IP law remains on the books. Its entire reason for existence is to artificially restrict action, access, etc.

    --
    What?
  77. Different methods by phorm · · Score: 1

    They'll call a SWAT team and have Joe's house raided. No proof. Sorry, Joe, for the mess. We're on to harassing the next person we vaguely suspect of illegal distribution.

    Yes, but this is a different problem than the plague of DRM and other such things currently used on media. Watermarking is a lot nicer than invasive DRM (although I wonder about how it affects ownership exchange situation). The xxAA should not able to able to stage raids on public citizens like they do currently, but that's a different issue altogether and certainly shouldn't be considered a reason to look down on the use of watermarking.

  78. ID to buy a movie by fantail · · Score: 1

    Does this mean that if I walk into a movie store to buy a movie, I'll need to provide ID which will then be recorded along with the serial number of the movie I purchased?

  79. Trivial, trivial, trivial by WrongDecision · · Score: 1

    What many seem to be forgetting here, is that it only takes one source file to populate the P2P networks. And that happens fast! It doesn't matter if that source comes from a rip, a cleaned version of a watermarked source, or a stolen source with the ID data still in it. When it comes to removing the watermark, the amount of processing that may be needed is trivial compared to the available resources from a single P4, let alone multi-core or clusters. We truly have very low-cost supercomputers and clusters of supercomputers sitting under our desks. Reminds me of those who rely on CAPTCHAs... easily, trivially defeated by OCR, whether silicon based or carbon based.

    1. Re:Trivial, trivial, trivial by spitzak · · Score: 1

      You are missing the fact that the watermark-reading software is *secret*. It does not matter how much computing power you have, without the ability to test whether you have removed the watermark it will be impossible to remove it.

      The biggest problems with this scheme are 2:

      1. There are idiots in management who will fail to realize that the detector must be secret, and will try to turn this into a DRM scheme. This will instantly provide a simple and fast test to see if the watermark is removed (check to see if it plays) and will destroy the entire scheme.

      2. There are non-idiots who know that the real reason for DRM is not to stop piracy. It is to enforce pay-per-view and to lock out "amateur" content producers who cannot buy a drm encryption license. However they require piracy as an excuse for DRM, so this idea will be buried as it solves piracy without drm.

  80. How is this garbage insightful? by Anonymous Coward · · Score: 0

    "Under this scheme if the thief breaks your car window and steals your iPod (and shares your music files), you are a criminal. Big difference." Nonsense. Your're not a criminal, you've done nothing wrong. IN BOTH cases you're a victim, only in the latter you have a much harder time demonstrating it. Your point is completely belied by your moronic assumtion in the fae of reality. I don't know where you learned logic, but you suck at it. And you mods, god damn people what the fuck are you idiots thinking modding nonsensical tripe like this up? You should be ashamed.

    1. Re:How is this garbage insightful? by Anonymous Coward · · Score: 0

      It's insightful in the same way you are a complete fucking moron. You simply confirmed his point, that it would be much more difficult to prove that you are in fact the victim, as opposed to deliberately infringing copyright.

  81. "Does not affect video quality" by Anonymous Coward · · Score: 0

    Does not affect video quality!

    Whenever someone introduces a new DRM watermarking technique, they always say that, and it always turns out to be a lie.

  82. Not buying it. by Kadin2048 · · Score: 4, Insightful

    I'd really like to believe this, but I just can't.

    Whether or not people are "fundamentally" good or evil isn't an argument worth having, in a way, because it's impossible (or nearly so) to take a person completely out of their environment and away from the threat or fear of consequences. However, I suspect that if you gave the 'average Joe' a Ring of Gyges, that he wouldn't help himself to the contents of the local bank/liquor-store/etc. (at least until the novelty of being able to possess anything wore off).

    While you, in fact, may be so constrained by morality -- and if that is the case, I salute you -- but to assume that most people are, seems a bit of a stretch. Most people don't commit crimes, because the perceived risk/reward doesn't work out in their favor. I could go out tonight and hold up the 7-11 on the corner, but I'm not going to; the few hundred bucks it might gain me (at best) wouldn't be worth the strong possibility of spending the next decade or so in prison. However, to someone who was poorer, or strung out on crack, that equation might come out differently; the possibility of a small amount of cash might be more than enough to make the risk worthwhile.

    We can argue about the fundamental nature of humanity all day -- after all, if it was good enough a subject for Plato, it's good enough for me -- but in the end, what matters is whether your philosophy produces a model that predicts how people actually act, rather than how they wish they acted, or how they justify their own actions to themselves. The risk/reward model does this fairly well, at least with economic and property crimes, and therefore seems far more likely.

    --
    "Ladies and gentlemen, my killbot features Lotus Notes and a machine gun. It is the finest available."
    1. Re:Not buying it. by MartinG · · Score: 1

      The risk/reward model does this fairly well, at least with economic and property crimes, and therefore seems far more likely.

      How do you know it does? You know that currently most people don't commit crimes, and you know that currently they have a risk of being caught for committing them, but how do you establish (other than blind assumption) that the risk is what limits the crime rate? You haven't provided any evidence of causality.

      It is my belief that this model is in place mainly because people _think_ it works. I believe that while it makes a difference in some ways (both positive and negative) it is not the main reason for peoples behaviour.

      I'm not trying to prove you wrong here, and I'm not advocating the immediate removal of large areas of law. I am merely pointing out that your belief and my belief both fit all evidence we have available in recent times (that I know of). I base my belief strongly on how people actually behave, as I assume you do. Buy why they behave that way is hard to establish without experimenting with society in ways that are not really feasible so neither of us are in a position to be provably correct in our beliefs any time in the near future.

      Finally (and at risk of opening a whole other discussion) as well as believing that most people choose not to steal from others for moral reasons, and believing that morals are an intrinsic human characteristic rather than a social construct, I believe one major reason for all of this can be explained. This behaviour is the most evolutionary advantageous one for a member of member of a group to exhibit. Where it gets interesting is in how and where individuals draw their group boundaries. Some do it by family, some by class, some by colour, some by nationality. In this increasingly connected world, I think more and more people are drawing it at species level.

      --
      -- MartinG To mail me: echo kewyjlcxyzvjfxbqwh | tr bcefhjklqvwxyz .@adgimnoprstu
  83. Resale rights will die... by gsn · · Score: 2, Insightful

    I'm not sure all the "Oh noes this is taking away my resale rights" have a point.

    As distribution becomes entirely free of physical media it was going to be hard to resell your copies anyway. What did you want to do - have people that popped over to your garage sale stick a usb drive in your computer and mv the copy over??? On the one hand we want physical media to die so that we can time shift and format shift to our hearts content, and on the other hand we want to maintain resale rights. I'd say be reasonable.

    Resale rights have been dying for a while. A lot of new computer games come with cd keys that get linked to online accounts ala steam. You could try to resell them, but the guy at the other end would be buying a limited copy. Try reselling your itunes downloads recently? http://news.com.com/2100-1027_3-5072842.html. Old record stores were my favourite way of getting old music because you couldn't waltz into Tower records and buy it. Then emusic came along and I switched.

    Availability of older material won't be so much of an issue if you have distribution thats free of physical media. That itself reduced the value of your resale rights in a way. Digital distribution with watermarking will very effectively kill the resale market. This will probably lead to nasty pricing issues with older material. But the point is they were bound to die ever since I could make a copy of a CD and sell the original at a garage sale. Or borrow a dvd from blockbuster and burn a couple of thousand copies with dvd decrypter and resell them in paper envelopes. In the process though I get dirt simple format, place and time shifting.

    Now digital watermarking is a much more consumer friendly approach than DRM. You get a copy, do what you like with it except distribute it and if that means you effectively can't resell it then c'est la vie. Nothing by the way prevents you from reselling it - just the risk of getting hauled to court. Sort of what you'd expect in a world where you can keep a copy and make an infinite number of resales anyway.

    DRM controls you much more. You cannot format shift easily (and frequently not without loss). Worse how you could use your content were more strongly controlled. I can imagine a world where if you wanted your iTunes to play on your iPod and your mac you'd need a different a different version for both. Or one where you couldn't buy a copy and only lease one on a pay for play. If any company gets a monopoly on online content distribution this will likely happen.

    --
    Reality must take precedence over public relations, for nature cannot be fooled.
  84. DRM is DEAD: Or Ten Reasons this won't work by Python · · Score: 1

    OK, first, this is not a new idea, and its been beaten to death in the security literature - it doesn't work. The DMI tried this back in the 90's with SDMI, and it was found be just an unworkable back then. Lets count the ways this new idea is still the same old unworkable problem:

    1. All purchases would require ID. ID's are not only easy forged, but legitmate IDs can be purchased through corrupt government employees. So you create a barrier to purchasing the product (I need an ID to buy a $9 CD?), plus its not reliable. IDs can be faked or stolen. Just because it says Joe Smith, does not mean its Joe Smith.

    2. IDing would require a national/international register. Just because it says Joe Smith, does not mean that its the Joe Smith from NY. So you need still more information about the person AND a means to confirm it. Its not enough to just have a credit card, identity theft scams abound, so Joe Smith from 1234 hartford st may not be the real Joe Smith. So we need their SSN, or some other national identifing scheme. (You need my SSN to buy a $9 CD?) Maybe even some biometric information to know that its Joe. Yikes! All this for a stinking CD?

    3. You expose the customer to identity theft by collecting this information. Now you have a database of all sorts of useful information about the customer, controlled by people that might just want to steal it. What about that clerk at the music store? Can you trust her with your social security number, and other identifing information? (All for a $9 CD?)

    4. Could you use cash anymore? Maybe, but you'd still have to produce ID, and maybe other information about yourself. What if I don't want you to know who I am? What business it of yours if I want to buy a Depeche Mode CD for my Niece. Fuck off.

    5. What if the purchase was a gift? So I buy some media for my Niece, with my name attached to it, and she then gives it to her friend, who then puts it online. Guess who gets the call from the RIAA, and has to pay the expense of proving their innocence. (Which creates an incentive to remove these watermarks, and possibly even a business to do this)

    6. As others have pointed out, what about theft? If my digital media is stolen, again the burden rests with me to prove my innocence. Also, now some of my personal information is in the hands of a thief! Yikes! Sounds like a really good reason to remove the watermark!

    7. How do you know you can trust the watermark? Is it cryptographically secure? Could someone change the watermark to incriminate their neighbor? If its cryptographically strong, then it needs more bits, which makes it even easier to find and remove.

    8. Will the watermark survive removal from simple lossy compression? Probably not. If its not supposed to effect the medium in such a way as to be perceptible by a human, then it will probably get lost in compression (afterall, those bits aren't needed, so out they go). So is it an effective system then? The science says no, you would lose the watermark, and probably without even thinking about. Rip CD to Vorbis, and the watermark is gone.

    9. You can remove the watermark via other means. Steganography is hard, really really hard, and individually marking files makes it much easier to detect the "hidden data" by opening the file to comparison attacks. But there a few other attacks we could use:

    a: Rosetta stone attack) If you have an unwatermarked file, you can use a rosetta stone attack. This happened with the ill fated SDMI approach from the 90s.
    b: Oracle attack: If the attacker has access to an Oracle (a device/program for detecting the watermark), he/she can fiddle with the file with impunity to find the watermark, and again remove/obscure/modify it.
    c: Lossy compression attack: Just use lossy compression, it will probably destroy the watermark.

    10. This won't stop illegal copying. Its just a reactionary method, based on the assumpti

    --

    Python

    1. Re:DRM is DEAD: Or Ten Reasons this won't work by 91degrees · · Score: 1

      All purchases would require ID. ID's are not only easy forged, but legitmate IDs can be purchased through corrupt government employees. So you create a barrier to purchasing the product (I need an ID to buy a $9 CD?), plus its not reliable. IDs can be faked or stolen. Just because it says Joe Smith, does not mean its Joe Smith.

      This seems to be primarily designed for digital downloads where the customer is known.

      IDing would require a national/international register.

      No it wouldn't. Assume the person is who they say they are. If someone fakes their ID, not only have the committed copyright infringement, they've also committed fraud.

      What if the purchase was a gift? So I buy some media for my Niece, with my name attached to it, and she then gives it to her friend, who then puts it online. Guess who gets the call from the RIAA, and has to pay the expense of proving their innocence. (Which creates an incentive to remove these watermarks, and possibly even a business to do this)

      Then you tell the RIAA where to go. You're no longer the owner, the RIAA doesn't know whether you're the owner. You have a watertight case. And the fact that it's not possible for the RIAA to track ownership of the file is none of your concern.

      As others have pointed out, what about theft? If my digital media is stolen, again the burden rests with me to prove my innocence. Also, now some of my personal information is in the hands of a thief! Yikes! Sounds like a really good reason to remove the watermark!

      Your "personal information" would probably just be a unique ID of a piece of media you've purchased.

      How do you know you can trust the watermark? Is it cryptographically secure? Could someone change the watermark to incriminate their neighbor? If its cryptographically strong, then it needs more bits, which makes it even easier to find and remove.

      They would need to know what media had been purchased by you and what the watermark for that media is. If they have that access the cryptographic security isn't going to help you. Will the watermark survive removal from simple lossy compression? Probably not. If its not supposed to effect the medium in such a way as to be perceptible by a human, then it will probably get lost in compression

      Can you be totally certain that simple compression will remove the watermark? All they care about is there's enough doubt to stop you from distributing it.

      Rosetta stone attack) If you have an unwatermarked file, you can use a rosetta stone attack. This happened with the ill fated SDMI approach from the 90s.

      Why would you need to remove the watermark if you have an original?

      Oracle attack: If the attacker has access to an Oracle (a device/program for detecting the watermark), he/she can fiddle with the file with impunity to find the watermark, and again remove/obscure/modify it.

      How do you know how many watermarks there are on a given file? Can you be sure you've got them all?

      Lossy compression attack: Just use lossy compression, it will probably destroy the watermark.

      Some watermarks work by phase adjustment. This is not perceptible but offers no benefit to compression.

      But all this aims to do is to make it so it's not worth anyone's while to make free copies avaialble online. Are you really going to go to the effort of analysing the watermarking system and removing it just to help a load of internet freeloaders?

  85. Selling/Giving? by Aranel+Alasse · · Score: 1

    What if you wanted to sell the movie to someone else? Or even just give it to them? Now it still has your name on it...

  86. XOR by burndive · · Score: 1

    Why don't you just subtract the watermark from itself? If you have a watermark that tints a pixel in a certain direction, just apply the reverse operation.

    --
    ...because "hacker" sounds way sexier than "code drone."
    1. Re:XOR by bensch128 · · Score: 2, Insightful

      Why don't you just subtract the watermark from itself?

      How do you know that the watermark is in the color domain? More likely, it'll be in the frequency domain because it holds better when the file is analog copied. Plus, the watermark will be in a random place or somewhere determined by a encyption scheme. It could even be like using a public key! I seriously doubt that you could break a well designed watermark scheme. It is NOTHING like DRM.

      Cheers
      Ben

  87. fun times by brenddie · · Score: 1

    just wait till someone releases a tool to create the watermarks.

    --
    The best test environment is production. - Me
    chrome://browser/content/browser.xul
  88. Trivial workaround, just get two different copies by Anonymous Coward · · Score: 0

    Ok, so you just need two different owner copies. You look for differences and remove them and Voila!!
    Nice idea but it will fail.

  89. And pirate gets caught because they did something by Anonymous Coward · · Score: 0

    They have told you about one watermark.

    Does that mean that there are not others in there.

    Nothing is stoping them using other methods.

  90. Dirty Hands Clean Fingerprints by Doc+Ruby · · Score: 1

    Can't watermarks in lossy format media data just be wiped out by shuffling the low bits in which the watermark is encoded?

    --

    --
    make install -not war

  91. It's the Thieves, Not the Victims by BBCWatcher · · Score: 1

    ...how does the copyright holder distinguish between the purchaser engaging in illegal distribution vs being the victim of theft?

    They don't. But the person who possesses someone else's watermarked media files has some explaining to do. That explaining could take the form of a simple purchase receipt. You can legally resell copyrighted works, even watermarked ones, just as you can sell a portrait painting -- as long as you transfer or destroy all your copies.

    The signed, portrait painting is a good analogy. It's pretty easy to figure out whether someone has proper title to the Mona Lisa. The original purchaser and any potential subsequent owner both have ample incentives to play by the rules.

  92. Those who can, do. Those who can't whine. by Anonymous Coward · · Score: 0

    "I think the various **AAs should learn that the problem isn't piracy, but that piracy is the symptom of a larger underlying problem, that their business model is outdated and self-defeating (may I add draconian?), and their prices are unfair."

    Oh Lord no! It's NEVER piracy's fault. That would then mean it's OUR fault, and we can't be having any of that. It's always "your business model is bad" (So why doesn't the poster create a new one? It's called competition.). Your business model is "self-defeating" (Looks like slashdot wants it both ways again. Either piracy is hurting, or it's not. You can't flip-flop). Oh and my favourite because it's brought out every single time, "your prices are unfair", for some never specified degree of "unfair" (Once again there's always the opportunity for said posters to start their own company. Signup all those acts thare are always "on tour". And set "FAIR" prices). Think it's going to happen? My odds are on the lottery.

  93. A smart cracker can do it in zero seconds by Adeptus_Luminati · · Score: 1

    If they go out far enough to risk attaining originals from movie theatres, pre-screeners or whatever; what's stopping them from purchasing these online videos through a public unprotected wi-fi connection using a fake credit card & name?

    Then who cares whom it's registered to... and no cracking required.
    KISS

    --
    No trees were killed in the making of this post; however, many trillions of electrons were horribly inconvenienced.
  94. Transcoding by advs89 · · Score: 0

    Wouldn't this be "watermark" be lost as soon as you transcode it to a different format?? Or just running it through a software equalizer, so that it shifts the bits, rendering the "watermark" no longer existant...

    Or if you're a CS Major and want a fun little project, go buy three or so of the same track under 3 different names. Then, analyze each of the tracks, and the bits that are different should be the "watermark". Now you've identified the location of the changed bits, and you can just fill in random bits to throw it off... However, this method would require you buy at least two copies of each track to find the different bits, but hopefully, after a few different songs, you should be able to find a pattern, especially if it is just a quick 5 second intro as the article suggests. From that point, you could write a program to automatically "strip" the watermark.

    Although, if Napster-To-Go would switch to this, I would sign-up immediately. Imagine being able to download unlimited tracks that don't expire. However, I highly doubt that the RIAA would ever allow this to happen.

    --
    Rirelobql xabjf gung EBG-13 vf gur yrnfg frpher rapelcgvba rire, ohg jbhyq lbh jnfgr lbhe gvzr npghnyyl qrpelcgvat vg???
  95. Tracing: yes for music, no for bullets by poliopteragriseoapte · · Score: 1

    Interesting. Watermarking music is something that may happen. When there was some thought of watermarking bullets (so you know who purchased them, after retrieving them from bodies), the NRA clamored enough that the thing went nowhere. It gives you an interesting insight into the scale of values: watermarking music, yes (poor music companies!), watermarking bullets, no (just bury the guy).

    1. Re:Tracing: yes for music, no for bullets by imthesponge · · Score: 1

      They can pry my right to shoot people anonymously from my cold dead hands!

  96. Better use personalization instead of watermarking by 12357bd · · Score: 1

    Really, why not to sell personalized versions of music/video/etc?

    Think about selling the real thing with titles/frontends not watermarqued, but clearly personally labelled. It will be great to have 'YOUR' own CD album / DVD movie signed from the real artist(s), with your own words, its easy to do and adds an inestimable value to the purchaser.

    --
    What's in a sig?
  97. "DRM" that actually works by CharonX · · Score: 1

    Humans are strange beings. Often its "Push them in one direction, they will run in the other".
    So it is with DRM - part of the DRM hate originates from the "you force me to do (or rather not do) something" thought and the wish to resist whatever they are trying to do.
    Watermarking, on the other hand, is more subtle, and I could actually support it; Share that file with your friends - no DRM or copyprotection will (in vain) try stop you. And even the company you downloaded the file from won't know or care - as long as you share it with just a few friends.
    If you put it on the internet, however, you are in trouble - 10thousands of downloads do kinda catch the attention of the powers that be. Now if they only demanded realistic prices I'd be convinced.

    --
    +++ MELON MELON MELON +++ Out of Cheese Error +++ redo from start +++
  98. That's already true of many existing things... by Joce640k · · Score: 1

    All it takes is ten minutes alone in your house and all sorts of things can be done which can land you in a heap of trouble.

    Drugs, child porn, identity theft, etc.

    Society isn't collapsing because of it.

    --
    No sig today...
  99. iTunes, iPod, Zune, Vista and the DRM landscape by Budenny · · Score: 1

    We seem to be approaching a critical moment in these things. First there is the copy protection provisions of Visa, which must provoke protest when they get going in the market. Second, there's the pending release of Leopard. Now, its hard to see how they avoid releasing retail x86 versions of Leopard, and when they do, its hard to believe people won't crack them within weeks and install it on any x86 they want. Third, there is Open Moko, which looks set to test the locked smart phone model to destruction. And now we have a solution to the piracy problem, which conveniently deprives Apple and MS of the excuse that they are only locking their music to their players because the music industry makes them.

    We might hope for a number of things to happen. First for Open Moko to take off and eclipse iPhone. Second, for Leopard to emerge and force unlocking from Mac hardware. Third, for the nakedness of the iTunes and Zune lockins to become totally obvious to everyone, and for such lockins to become uncool and generally despicable. Fourth, for people to refuse to tolerate the remote degradation of their Vista hardware as a penalty for some alleged possibly imaginary misdemeanor in the content they try to play.

    This could be the year the whole thing blows up with a bang!

  100. Best line in the article by Master+of+Transhuman · · Score: 1


    is that the best way to compete with piracy - which is merely a business model - is to COMPETE.

    Wow! Competition! A word most of the intellectual property morons have never heard of!

    Typical chimpanzee behavior: "I can't compete - so I have to coerce somebody!"

    Unfortunately for the monkeys, there's always somebody better able to coerce than THEM. So you end up with investment in coercion, which leads to a non-productive society consumed by paranoia and coercion.

    Sound familiar?

    There's only two answers:

    1) Humans need to learn to stop being AFRAID OF EVERYTHING - especially death.

    2) Get rid of humans.

    I opt for 2 - it's more feasible than option 1.

    Have a nice day, chimps.

    --
    Richard Steven Hack - This sig is TOO GODDAMN SHORT TO DO ANYTHING USEFUL WITH! MORONS!