David Pogue Reviews the Apple TV
necro81 writes "David Pogue of the NY Times has devoted his weekly column to the newly released Apple TV. He also has a video blurb to go with it. He compares it to the XBox360 and Netgear's EVA8000, which also deliver content traditionally trapped in a PC onto a TV set. Apple TV Pros: setup is as easy as can be, it's small and silent form factor will be good for home theaters, and the interface and remote control are intuitive. Cons: HDTV only, playback is limited to formats playable within iTunes, and no internet functionality other than movie trailers."
Shouldn't this be the "iTV"?
Until then its not a very useful piece of equipment to me.
Power Corrupts,Absolute Power Corrupts Absolutely, leaving one person(group)in charge is absolutely corrupt.
It will play on 480i, you just need component video to do it.
"Only two things are infinite, the universe and human stupidity, and I'm not sure about the former."
AppleTV can now play Xvid -- http://forums.somethingawful.com/showthread.php?s= &threadid=2391956
No problem. I'll need your phone number, of course, and just to be safe your home address, social security number, mother's maiden name and place of employment. Wouldn't want to miss notifying you.
Slashdot - where whining about luck is the new way to make the world you want.
Moronic. Turns out it's not that much more useful than my Xbox 360, and infinitely less useful than a hacked xbox media center.
I mean OH MY GOD APPLE I LOVE THIS YOU HAVE REINVENTED MY TV! It now has YOUR STORE ATTACHED TO IT!
I don't need no instructions to know how to rock!!!!
seconded. i hadnt really been paying attention to this thing, i just assumed it was a DVR, but it actually looks like it's just a media streaming device. even if it was a DVR, you're not gonna fit jack on 40GB. the 200GB in my DVR didnt last me long, even with compression. i plan on getting a 500 or 750, so i can leave the shows as mpeg2.
Right now my Xbox with Xbox Media Center is more functional than this. It will play just about anything. Including realmedia files inside of a rar.
Libertarian Leaning Political Discussion Forum.
TV as we know it is a rapidly dying market. More than half of the people I know don't have an antenna/cable/satellite TV. I haven't had a "TV" for anything other than games and DVD's for 5+ years. The quality of the content on "TV" is consistently "lowest common denominator" and it's beyond absurd to pay for TV (cable or satellite), and then have to sit through advertisements.
I don't respond to AC's.
I saw "Netgear EVA8000" and thought of HP's midrange disk array.
I'm actually surprised that Netgear chose the name, since it's blatantly similar to this.
Well, I mean is apple's implementation of linux (os x) under the hood... or could one install regular os x on it? It would make for a really cheep mac mini with HD video.
I could use a super cheap video editing station much more than an expensive portal to itunes....
I was going to ignore, but I had to plug Myth2iPod. Singly the greatest hack I've seen come out of the MythTV community. And, it should work with AppleTV - AppleTV plays DivX content, and Myth will happily transcode to DivX. Setup a feed in iTunes, and fiddle with the encoding settings in myth2iPod (e.g., better quality, maybe encode to h.264) and leave iTunes running on a computer in the basement with a network share. Bingo, instant MythTV feed to AppleTV via iTunes and myth2iPod. And that's available *now*. I'm sure some Mac developer will come up with an even slicker solution - you can run the frontend on a Mac these days, after all.
Well, from reading some of the open-box reviews, it seems that it'll be easy to swap out the HD on it. Now, what that'll do to your OS, etc, God alone knows.
But in general, yes, I agree, DVR functionality is sorely needed, or at least a better, clearer way to turn, say, the iMac in my den into a DVR. I've been trying to sort out for a month what EyeTV/ Miglia add-on I need for my cable setup and which is the most compatible with AppleTV/iTunes. The door is WIDE open for 3rd party vendor to come charging thru on this.
"Only two things are infinite, the universe and human stupidity, and I'm not sure about the former."
i'm not sure i understand the point of apple tv. i have a tivo that no only lets me play files off my computer, but also let's me record tv. what's the point of the apple tv (only 50 hours), which costs more than an 80 hour tivo with dual tuner that comes with a 1 year subscription? with my tivo, i can move movies to my computer (currently only windows, but possibly macos as well, i'm not sure), record tv on 2 stations at the same time, have a nice tv guide, watch movies from my computer on my tv, play music on my computer through my tv, show picture slideshows from my computer on my tv, download amazon unbox videos, and watch tivo casts that i get off the internet. what's the point of apple tv if it doesn't even do half of this, yet costs the same? i just don't get it.
please me, have no regrets.
I didn't read your link (somethingawful.com and work computer don't mix). Would someone mind explaining what they did. I would think that it should be fairly easy to get any format that has a Quicktime plugin (like from flip4mac or Perian) to work with the AppleTV.
I sincerely hope that Apple TV would succeed - if only to additionally indirectly support MP4 format wider adoption.
It's not the best, but among other formats it is only one which is open, free and platform independent.
All hope abandon ye who enter here.
Since no consumer that this product is aimed would have the know how to setup a MythTV box, don't hold your breath waiting for a call.
People have already upgraded their AppleTV boxes to 120 GB HD , so larger sizes should be possible too.
make world, not war
Why would you want to play your videos on another device rather than on the MythTV box? Just out of curiosity.
Sounds worse then a regular TV, am I missing something? Whats the big deal with this thing?
What is going to make AppleTV worth the money is this:
Video Podcasting.
There are already a plethera of great video podcasts available, and with AppleTV you can sit and watch them in your livingroom, not on a computer or 2" ipod video screen.
Sure, a bit of effort every day, you can download the same content and burn it to DVD, or get it to play some other way on your TV, but with AppleTV and a smart iTunes playlist, you can have a couple hours of content that's new and interesting and commercial-free every single night.
This isn't a strike at Tivo, this is a stike at Prime Time programming of all kinds.
Why modded this down?
That was a good analogy (although it was a car analogy...)
Apple loves to use OSS... What OSS has it released? Why isn't OS X open sourced?
It's very easy to convert component video -> composite (single video cord) -- simply mix the signal off all three component outputs into one line. This causes a loss in image quality but it's no worse than you have with any other composite signal.
I went to eat some animal crackers and the box said, "Do not eat if seal is broken." I opened the box and sure enough..
I get the fact that it's supposed to be the iPod, but for you living room. It makes sense for Apple's perspective. They have content (in this case TV shows and movies) that they want you to buy and watch. What's a primary factor keeping from people watching? They want to use their TVs.
.. there already).
.. but only if you enjoy spending a lot of extra . It doesn't give unique functionality like an iPod (or any other MP3 player), where portability is essential. It just makes things a little easier.
Now in theory you can take the signal from your computer, and send it to the TV. Of course, you might have to buy some of your own cables/get hardware. Thus Apple's solution. Provide a simple box that takes care of all of that for you. It's a small box that just magically streams all your content (across your various computers) to a single point, which can be hooked up to a TV.
BUT, as a consumer this doesn't make sense. I like the idea of picking what shows I want to watch, but I actually don't want to own most of them. If the Apple TV allowed me 'rent' a show, I would buy one in a second. Or if I could pay a monthly fee (say: 10 shows subscription), again, I'd totally bite. But paying premium to own something I plan on only watching once has absolutely no appeal to me. It's too expensive. It's still cheaper in the long run to just get cable if you go above 4-5 shows (daily show, colbert report, myth busters, robot chicken
I don't see Apple doing this anytime soon, as it seems to go against their current business model. So instead they seem to get some strange compromise. Something almost useful
Maybe Apple has something up their sleeves. I keep waiting, but it isn't looking too likely...
Because he replied to a nonsensical first post so his post would be higher on the page.
Looks really pretty- small, sleek, easy-to-use.. Doesn't need to be any good or have many features as long as it is "cool".
i knew this guy was a rabid Apple Fan-Boy, but doesn't this article seem particularly biased. He collates information about AppleTV's shortcomings, three at a time, in a single sentence, sweeps them under the rug, and then spends entire paragraphs lambasting each flaw in the rival products (with a heavy emphasis on aesthetic and next to none on functionality).
David Pogue is a case in point on the fallacy of the myth of unbiased media. He aptly illustrates how our media is in the pocket of major corporations and does a delightful job of advancing his corporate sponsors interests while maintaining a blatant disregard for being anything remotely approaching a useful journalist.
I'd say network connection issues in devices meant to play video over a network are not just "next to none" in terms of functionality flaws.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
I don't now where David's buying his media center remote control but ebgames has the Microsoft Media Center remote control accessory for the XBOX 360 priced at $20. I know Logitech makes a two-way uber MCPC remote for the XBOX 360 that's priced at around $100 but even the Microsoft remote has far more capability than the AppleTV remote.
Am I the only one who has been using a tv-out s-video cable plus a wireles mouse and keyboard? I have full access to my desktop, I can play any kind of media files my PC can, surf the internet, play games and I dont have to deal with DRM or crap media center and itunes software.
I got three Macs in the house, and two Xbox 360s. I use Connect360 so the Macs can impersonate media center (or whatever they are called) PCs, which lets the two Xboxes browse through the iPhoto libraries, stream anything of iTunes as long as it is not DRM'ed, and pull any movies in ~/Movies.
The only problem is that it only plays the movies if they are WMV. Everything else is perfect, it even plays MP3 and AAC's fine.
I would love an AppleTV, but that's a lot of money for just a bit more functionality than what I am getting with Connect360 and my Xboxes.
Pedro
----
The Insomniac Coder
That would make much more sense to me, as would a front slot for ripping them to the backend storage.
"What OSS has it released?"
How about Bonjour, Darwin Streaming Server, XNU Kernel, Launchd Services and the forthcoming iCal Server which might help the OSS community finally have a competitor to Exchange.
"Apple loves to use OSS... What OSS has it released? Why isn't OS X open sourced?"
Oh....sure.... apple should open source their whole operating system...that makes a lot of sense for them and their shareholders. You sir are a moron or a troll.
Summary: Cons: HDTV only
Article: The heartbreaker for millions, however, is that Apple TV requires a widescreen TV -- preferably an HDTV. It doesn't work with the squarish, traditional TVs that many people still have.
Apple TV will still work if you don't have an HDTV. It just requires a widescreen TV.
What OSS has it released?
I don't know you from Eddie, but I'd be willing to bet that the answer is somewhere north of a metric fuckload more than you've released.
http://www.youtube.com/watch?v=KM_MkWgbt3k
The damn thing runs 10.4.7 ... that alone would make it a nice firewall/router/imap home server.
Shouldn't the fact that we now know how to get into the AppleTV OS (via the SomethingAwful hack) mean that it's trivial to install the OSX version of MythTV frontend? Or am I missing something important?
didn't realize they released stuff OS, but I wonder how much they release Open Source that they don't have to in order to comply with license restrictions? (just curious?)
At first I thought Microsoft would make MSNTV to counter AppleTV, but turns out AppleTV was created to counter MSNTV instead.
Remember, Slashdot does not have a -1 disagree moderation, and no, troll, flamebait, and overrated are not substitutes.
As far as I understand it, iCal Server was written by Apple using no other OSS, yet they are releasing it as OSS. Therefore, they were not compelled by a license to opensource iCal...they just did it.
By leaving out the tuner, they left out two of the four killer apps for a set top box: pausing live TV and season passes for time shifting TV shows. Of the other two killer apps (streaming content from the internet and from one's private network) one is a bit of a pain because you have to go to a dedicated workstation to buy movies off of the internet. As of right now, I'd rather buy a Mac mini with an EyeTV dongle and add DVD playback and a tv tuner for just over double the cost of the AppleTV.
Too bad I can't afford to do that.
Not that I'm arguing that this product won't be successful. It just won't be as successful as it could have been. I'll wager, though, that Apple will add the missing feature by the end of this calendar year.
Good on them.
From the blurp: ...it's small and silent form factor will be good for home theaters...
/. staff, be better than your users!
It took me three reads to realize there was a spelling error somewhere in there which made the sentence absolutely incomprehensible. Please
-- Cheers!
Technically, it's not "HDTV" only, as reported by Mossberg this week in Wall Street Journal. It *does* require 16:9 widescreen, which not many non-HDTV's can accomodate. Whatever.
Give a man a fish and you have fed him for today. Teach a man to fish, and he'll say "WHERE'S MY FISH, YOU IDIOT?"
Turn it on. Hit pause to go take a leak and grab a beer. Hit resume when I'm back on the couch. Hit fast forward during the commercial to catch back up to the live tv.
Not to mention, a season pass isn't exactly complicated either. Bring up the program guide. Pick your shows. Watch at your leisure.
While the subscription fee certainly has kept me from buying a TiVo, I'd not even consider buying an AppleTV without a tuner. For that matter, I'd even hesitate to buy one without a DVD player. With a DVD player and tuner, I'd be able to replace two really fugly boxes (VCR which mostly gets used for taping OTA broadcasts, and a DVD deck) with one sleek one. That would be good.
Yuck. You still need ANOTHER pc running. which is crap. this thing should be able to grab that rss feed directly. The netgear mentioned in the summary is also crap as it needs a windows PC running universal media plug and play server which sucks.
Honestly the Mediagate 350 is the absolute best choice of ANY stand alone HD video playback device, it can play from the internal hard drive (up to a 500gb) as well as network shares and play every single video format file I can find to throw at it. (I bet it runs mplayer in it's linux os)
I am tired of these medicore devices that come out that require a PC to make them play the content I want. No PC people. the perfect device is a unit that will have some hard drive in it and can play any feed from democracy or RSS feed. Anything else is crap.
Yes I am calling the apple tv product crap. Its great for the locked inot Itunes world, but for real iptv it is utter crap.
OK, I'm not a TV geek, so this might be a dumb question... but... how many people would have a widescreen TV that isn't HDTV?
In general, the consumers that are targeted by this device don't have the technological saavy to use this device.
Perversely enough, homebrew PVR users are proabably Apple's biggest potential userbase for this thing. This includes MythTV users as well as users of SageTV, WinMCE and other PVRs.
This is a problem with devices of this kind in general. You can't just setup a windows file share somewhere and put files on it. You need to futz with some speciality server software.
This thing doesn't even play the full range of things that a Mac with a robust iTunes install could play. If it did then it could play nice with MythTV by just plugging it into the same LAN.
A Pirate and a Puritan look the same on a balance sheet.
Not being lock into one format is more then a 'bit more', don't you think?
I don't use wmv, and I have almost never have needed it. Theraare a couple of porn sites that use it, but even the porn industry is moving back away from it.
The Kruger Dunning explains most post on
Also, Apple recently ditched their own "Apple Public Source License" (or whatever it was called) and started releasing everything under the Apache license.
Off topic, but if you're asking what OSS Apple has had a hand in: There's this thing called "Darwin" and something called http://www.macports.org/ that might be worth a peek at.
As to why it isn't entirely open sourced- for much the same reason that you're not going to give away your name, bank account number and PIN. Some information wants to be expensive.
Another Dumb question : Why require HDTV inputs, ala HDMI, but not have HDTV Content? "DOH". This product is pretty stupid. DRM infection is the answer btw.
Take a cold-chill apple. Make a universally compatable TV and I shall be satisfied....
He can't be a moron *and* a troll. If he expects the reaction, he's a troll but not stupid. If he doesn't expect it, he's in earnest and not a troll.
Just sayin'...
See this link: http://phorums.com.au/showthread.php?t=57817&goto= nextnewest
Jumpstart the tartan drive.
You could have a regular TV that does 16:9 vertical compression (squeezes the square frame to make it appears rectangular, with the same number of lines, 480 that is).
Considering there are other similar products, this isnt a strike.
This is more like throwing at a batter when your team is up by 12 runs.
I know, I know,...because Apple hit the goldmine when they came out with their mp3 player, so now it seems that whatever Johhny Come Lately product they have out, people expect it to revolutionize that field.
We saw it when they came out with a drawing of the Apple phone, fanbois were drooling over it because it was going to do to phones what the iPod did for MP3 players, no matter if Asia is littered with touchless screens and LG won already some award for their version.
Perception is a result of marketing.
In the UK, pretty much any recently purchased TV is widescreen. This is one of the reasons why HDTV isn't gaining much traction over here. In the US, moving to HDTV is bundled along with moving from 4:3 to 16:9 and from analogue to digital. We've already moved to digital for satellite and cable and there is much more content available over the air in digital than analogue form. A lot of broadcasts in SD are widescreen and so end up being squished or cropped on a 4:3 TV. Add to that the fact that SD PAL sucks a whole lot less than NTSC, and there doesn't seem to be a huge attraction in HDTV.
I am TheRaven on Soylent News
I know Apple doesn't play DIVX or any standard other than their favorite, and I kinda assume the don't do ogg. Am I wrong?
I checked out the EVA8000 page and was surprised to see they don't support DIVX or Ogg either. WTF?
I'm not huge into music and video lately, and I'm getting old, so maybe I'm just completely out of it. But I stated using ogg because it was far more efficient than mp3s and my portable can play them, and I use divx because when I occasionally download something it's always in divx, and I even have a DVD player that can play divx, so I assumed it was popular. Am I wrong? If not, why the hell don't either product support it?
-- Sig (appended to the end of comments you post, 120 chars)
That's a metric fuckTON, silly. A load isn't a unit of measure (or if it was, it'd be about the same as a tablespoon, nowhere near as impressive as the ton).
Innuendo fully intended.
My blog. Good stuff (when I remember to update it). Read it.
Even if you don't buy an AppleTV, you will be given the option of installing the 7.1 and 7.1.1 updates to iTunes and Quicktime.
7.1 and 7.1.1 are sacks of shit. Try watching a video podcast on a MBP while doing anything else which uses CPU. When your second core goes to 100%, the video/audio stutters and stops like cheezy players from 1998. Any iTunes download activity will also cause things to shudder to a halt.
It is nice that Apple sends out updates, but as far as I can tell, there is no easy way to reject an applied update. (Windows seems hi tech by comparison.) You can go to the "Genius Bar" at a physical Apple store and get a copy of iTunes 7.0 on CDR, but the uninstall/reinstall process is counterintuitive for anyone who isn't an old skool Mac'ie.
Welcome to teh Apple Suck.
Extremely weak hard drive (about 20% the size of Tivo) and exclusive access to the iTunes store for overpriced, compressed, non-HD, DRM crippled media. I swear I read every word of the artice, but still I ask, what is so great about this device? I'd even settle for thoughts from a blatant fanboy at this point.
Why can't I import my DVD's into iTunes yet? Because of CSS? Psh, that cat is out of the bag, the DVD consortium would be well advised to fully legalize circumvention so that, like a CD, I can just stick a DVD into my computer, spend some CPU cycles encoding in high quality 720x480 H.264 *.mov files, and make a fully searchable database of all my movies and TV shows, which with an Apple TV, I could then stream to my television at will! THAT would make it worth $300! If Apple honestly thinks everyone is going to repurchase all their videos, again, but this time DRMed to death, just so they can stream it, they're nutty.
Now would be the time for people to point out third-party solutions to this issue. Have at it...
--The universe will not be altered by forum threads, even those which are very wry. --Tycho Brahe (Penny Arcade)
For anything above 480i. I bought a 15" LCD EDTV as a replacement second monitor and unfortunately it didn't come with a VGA cable. I had to use S-video for a few days while i waited for the VGA cable and at 1024x768, text was completely illegible. The only thing it was any good for was video. On the other hand i have a network enabled DVD player hooked up to my HDTV via component and even the tiny menu text looks fantastic. Same with text on the internet channel on my Wii with component. I have a friend whos struggled with his media center PC for a long time, especially getting text to look right on a SDTV, first thing he commented on was how fantastic the text looked via component on my DVD player.
"Sic Semper Tyrannosaurus Rex."
I have been watching all my tv on my link theater from Buffalo for over a year now. It plays everything I download flawlessly. I don't have to use windows media center or anything. Sure their interface is a little rough and the music and photo stuff is a little buggy but for wireless streaming its awesome. There was originally some plans for plugins but that has since got dropped. Unfortantely it doesn't appear that linktheater has caught on but why all the hype with this inferior Apple product that took about 2 years to come out after them. I guess that is why Apple can maintain its proprietary way of doing everything -- they have a loyal fan base. Don't get me wrong for the most part Apple products are superior, but they are still proprietary in nature.
I don't necessarily hate Microsoft, but a technology blogger "in the know" that trusts Microsoft enough for security? C'mon!
Toast 8 for OS X currently ships with Tivo Transfer, which I use on my MacBook to download shows, watch 'em on the go, and burn when I feel. It's highly elegant, though a bit slow downloading shows via my home Airport Extreme network. Downloading remotely would be nice, as now you can only download locally...but still, it's liberated me (as fay as that sounds).
--
Franklin Brauner
in the states, no one.
the leap to widescreen digital HD is being made in one big jump from the console TV little changed since the introduction of color in the 'fifties.
It's got composite output, so it can't require HDMI.
The last time Apple offered this sort of thing it did wonderfully! I still have some great notes about it in my eMate... I don't watch the MacTV too often anymore though because I'm too busy playing games on my Pippin!
Here's one: a Hitachi 51" Widescreen Rear-Projection CRT SDTV, Model: 51F59, $900.
The ATSC defines widescreen SDTV as 704 pixels × 480 lines with 16:9 aspect ratio.
That was a good analogy (although it was a car analogy...)
Apple loves to use OSS... What OSS has it released? Why isn't OS X open sourced? http://www.apple.com/opensource/
O frabjous day! Callooh! Callay!
I'm sorry your friends were disappointed to hear they need a wireless network to stream data from a computer to a box attached to a TV in a different room, without wires.
I'm a sales exec for a small company that produces a wide range of digital music converters for PC's & Macs, and I think I have a solution for you. One of our products can transmit your collection of music files from a computer via tiny vibrations in the air which are then picked up by small receiver devices located on either side of the listener. It works through walls too. Call us at 1(800)WIR-LESS, and we'll arrange to send you a demo unit.
Don't forget to ask about our fine line of wireless power supplies!
T.J. McBird
What? Just don't install the updates if you don't want them. If you're particularly lazy and don't want to reinstall if you don't like, copy iTunes.app to another folder before running the installer. If you don't like the new version, just drag the old one back into /Applications. It's not like Windows applications can just roll back to an earlier version, and just try drag 'n drop with a Windows application folder if you want to see high tech.
You can still find EDTVs (Enhanced-definition television, same number of lines as SDTV, but progressive scan, not interlaced [aka 480p, coincidentally the highest resolution for the Wii]) these days, though they're less common now that HDTV prices have begun their slow price slide.
Many of the products that the apple tv machine is compared to appear to just offer streaming. Are there any that have a hard drive that can be used to create a local copy of what you have on another computer? I'd rather load up the device with a bunch of videos and watch them later, rather than streaming them. Can you copy divx videos from a shared drive to the Xbox 360 for playback at a later time?
the good ground has been paved over by suicidal maniacs
OMG u nubcakes, its spelled POUGE!@ lol
I was at the Palo Alto Apple Store yesterday and saw that they had the Apple TV on display. They have three of them setup in the front right display area hooked up to some very nice Sony Bravia XBR LCD displays. The photo slideshow that was running on the unit I tried looked very nice but when I switched to watching a movie the video quality was horrible. I'm not sure what the exact resolution of the source material was but it looked no better than 480i/p and may have even been the standard 320 x 240 of iTunes videos. On top of that the bit rate the movies were encoded at was very low and there were compression artifacts all over the place. I tried three movies, The Incredibles, The Little Mermaid, and National Treasure and they all looked terrible. There was a couple standing near me at the other unit and they were commenting about how bad the video quality looked as well.
For a company that spends so much effort honing their marketing message this seems like a major blunder to me, though I don't know if this problem is unique to the Palo Alto store or endemic to all their stores worldwide. Now if these are iTunes movies (I've never used iTunes so I don't know what the videos are supposed to look like) it's commendable that Apple is following "truth in advertising" principles since their marketing slogan for the Apple TV on the Apple Web site is "If it's on iTunes, it's on your widescreen TV". However, they really need to get some DVD and HD quality movie clips on there to show off the true potential of the unit.
The other minor quibble I have with the unit I tried at the Palo Alto store is that the movie trailers that you can select don't appear to be already stored on the drive (I tried 3 of them) and you have to wait for them to download, which on the PA store's connection was really slow so I cancelled the download every time. Again it's nice that they are trying to show what the actual user experience is like but maybe they should have at least some of them preloaded as well. My guess is that some of those trailers are probably in DVD or even HD quality, given how long it was taking to download them, which would again help show off what the unit can do.
Is AppleTV remote really intuitive? Can you use it on any video website (e.g., YouTube) other than iTune? If you see a hyperlink on a TV commercial, do you have time to move the cursor on top of that hyperlink? Regrettably, I am promoting a new TV remote that functions like a laser pointer. http://home.businesswire.com/portal/site/google/in dex.jsp?ndmViewId=news_view&newsId=20070306006245& newsLang=en
Read my comment. I said moron OR a troll.
"Unlike music, however, Apple is joining the party BEFORE divx has become the de facto standard."
/Xvid has quite certainly become the defacto standard for video data stored on computers for consumer viewing. This is why you can buy DVD players that will play a disc full of Divx files, but not a DVD player that can play a disc full of H.264. It's also why those DVD players cost about £30...
You are very, very, VERY wrong here. Divx
"Imagine if Apple had released the iPod in the year 1996 instead of 2001; MP3 would have been limited to college campuses and people running Pentiums."
Mmmm, I remember that period well; when the decent MP3 players were CD players with mp3 disc support (ooh! what a parallel!) and when minidisc had a cat's chance as a consumer format (if you want to see a product that ipod killed, look at minidisc players...)
Also, importantly, consider that the period where only college students etc had MP3s in numbers nevertheless drove the adoption of MP3 as the surviving standard in audio files. Only a tied-in player/store combo allows microsoft's and apple's proprietary formats ANY space in the market at all - anyone with a brain would rather itms sold MP3, and given the choice between MP3 and almost any other format would usually chose MP3.
The thing that apple did with itunes/ipod, as you've said elsewhere, was to see a growing demographic of people who had MP3 files they wanted to play on the move, and to provide a very simple system that did that for them. (setting the system so that by adding the new mp3 to your media player, it would magically appear on the ipod when next charged was the "clever step")
Note that apple did NOT release ipod without the ability to play MP3 and try to push everyone to apple's choice of format - it would have been the death of the product. Given that the college student etc demographic is now leading the charge to digital video file ubiquity - and doing so using divx - releasing video products without support for that format is likely to be, well, lets say somewhat of a hindrance to the product
In the video arena, apple is turning up a little later to the game. There are already multipple competitors in the "serve video from a computer to the TV" space, and in the "record TV to a computer" space.
Unfortunately in this case the "clever bit" is making the file format irrelevant for the first case, and "magically" recording things you will like in the second case.
Making the file format irrelevant means supporting all the formats you can, and apple has (terminally) dropped the ball here - as I said, the vast, VAST majority of video sat on computers waiting to be played on the TV is in Divx or Xvid format.
The "magic" recording has been done already by tivo and sky+, yet apple has decided not to bother with it.
To be clear; I'm not a college student (my net access is at home, paid for by me), but I am in the demographic with a LOT of digital video ready to stream from a computer (gigs and gigs of it). Guess what format its in? It ain't MPEG4, and it most certainly isn't H.264!
I'd be in the market for an iTV, except that it can't play ANY of my existing media, not the DIVX, not even my DVDs - so what the fuck use is it?!? I'm honestly at a loss to see how apple thought it was a viable product...
How much of that stuff has Apple released because they had to (as per the GPL and other agreements), and how much of that stuff has Apple released on their own?
ah! right you are.