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Apple and Fox Set to Announce Movie Rental Deal

mudimba writes "Apple and Twentieth Century Fox are about to announce a deal that will allow users to rent Fox movies over iTunes. The deal will allow people to download movies that will only play for a limited amount of time. 'Pali Research analyst Stacey Widlitz said the deal follows a trend of Hollywood studios selling directly to consumers and cutting out the middleman. "It's just a sign the studios feel ... that another distribution channel is where they are choosing to go, and incrementally it hurts Blockbuster and Netflix," Widlitz said.'"

192 comments

  1. What a great business model! by Anonymous Coward · · Score: 4, Funny

    No one's EVER going to crack the encryption algorithms so that a temporary movie becomes permanent! It's BRILLIANT!

    1. Re:What a great business model! by Anonymous Coward · · Score: 0

      We already have mathematical algorithms that are good enough (both deterministic and 'uncrackable') so most attacks focus on hardware: either stealing the keys from a chip, or stealing the decoded stream.

      However, it looks like securing hardware is something that just can't be done: all the TPM chips in the world can't stop a consumer from pointing a camcoder at a screen and stealing the content that way.

    2. Re:What a great business model! by jcaldwel · · Score: 2, Insightful

      I an app developer, not a driver developer, but I have seen a few programs, like TrueCrypt fake-out the Windows Driver Architecture into using a driver that isn't associated with actual hardware.

      I don't see any reason that this won't work for Video and Sound drivers (until MSFT tries to shove trusted computing down our throats). I have been considering researching the feasibility of/writing a [OSS?] driver that would take the output and encode it directly to disk. This bypasses the need to actually target the hardware itself.

    3. Re:What a great business model! by Anonymous Coward · · Score: 0

      Until they block the "Video Out" port on the back of my computer, I can copy anything I want. They just don't get it, do they?

    4. Re:What a great business model! by daBass · · Score: 5, Insightful

      iTunes DRM has not been cracked in ages. The only thing available is QTFairUse and that only works on Windows and doesn't actually break the encryption; it has merely found a hook where it can grab the stream after it has been decoded by Quicktime.

      Maybe something like that can be done with the DRM on movies too, but I doubt that any time soon it will be easy and convenient enough for anybody to do to have any noticeable impact on their business. Even if some people crack and share their files, the majority won't.

      And the nice thing about rentals vs. purchase is that they can very easily change their crypto methods at a moment's notice without having to be backwards compatible.

      Not that I would ever be a customer unless the price is right (it won't be) and they serve up 720p h.264 files at at least 4mbit. (they won't do that either)

    5. Re:What a great business model! by dabraun · · Score: 1

      Not that I would ever be a customer unless the price is right (it won't be) and they serve up 720p h.264 files at at least 4mbit. (they won't do that either)


      Why not? XBox has been doing this for over a year (720p at something like 12mbit) - it's VC1, but obviously Apple's format of choice would be H.264 for the same scenario. This isn't exactly revolutionary - it's not even new. Amazon has online movies, xbox has them, movielink has them, cinemanow has them ... so Apple's joining the game too. Apart from a great marketing department and a device monopoly that they can leverage, what's so special?
    6. Re:What a great business model! by daBass · · Score: 2, Informative

      I did some googling, and of all the ones you mention, it seems only XBox Live Video is HD (720p) and at a decent bitrate. The others are SD in 700-1.5Mbit, which simply is not good enough. (Amazon is 2500kbps average, but still SD)

      At least the XBox service is evidence the studios are not totally opposed to HD at a decent bitrate, there may be hope yet.

      Now all we need is a good box to play them on - I don't want a noisy '360 that I would not use for games anyway. A proper HD Apple TV 2 would be good - so long as it plays a few more file formats too.

    7. Re:What a great business model! by node+3 · · Score: 1

      No one's EVER going to crack the encryption algorithms so that a temporary movie becomes permanent! It's BRILLIANT! If it's cracked (which will be *extremely* difficult--don't think that just because DVDs are so easy to decrypt that that means all DRM is futile), Apple will just update iTunes and FairPlay. At worst, there will be a window of time where rentals can be de-DRMd. You won't be able to all of the sudden "rent" a ton of movies and decrypt them, because by the time it becomes cracked, the new FairPlay (which is certainly already prepped) will be in place, so any new rentals will not be crackable via the already out-dated crack.

      So, worst case for Apple and Fox, people who know and so desire, will be able to "steal" movies they've presently got rented. Since people can already decrypt DVDs, a potential, but unlikely, occasional DRM crack isn't going to be more than a blip which won't have long-term detrimental effects to this system.
    8. Re:What a great business model! by Bodrius · · Score: 2, Interesting

      I know you're trying to be funny, but if you replace that with the actual business model it sounds a lot more sensible:

      "(Almost) no one's ever going to BOTHER cracking the encryption..."

      It will all come down to pricing and convenience - if the price is right, and the restrictions aren't absurd, most people will be more than willing to pay to download yet another TV-show-season pack.

      Of course, media companies do not have a history of being very smart about either - but the greatest problem is neither with the basic business model, per se, nor with the "online" extension of that. It's just that they keep doing stupid shit with the parameters (price, forced previews / ads on bought content, etc.) so that they not only make it a bad deal, but actively piss off their consumers.

      --
      Freedom is the freedom to say 2+2=4, everything else follows...
    9. Re:What a great business model! by MobileTatsu-NJG · · Score: 1

      "No one's EVER going to crack the encryption algorithms so that a temporary movie becomes permanent! It's BRILLIANT!"

      By the time somebody's gone through all that, they could have found Bittorrents of the movies and downloaded them. Non issue.

      --

      "I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)

    10. Re:What a great business model! by igb · · Score: 1

      There isn't the slightest evidence that in the mainstream market there is any consumer pull of HD. For practical purposes Blu-Ray and HD-DVD are market failures: they're not selling media in any quantity, it's not being rented in any quantity, the players have passed straight from exotic high-price to discount box-shifting. A download service that offered roughly DVD quality would work well: aside from anything else, a lot of ISPs impose download caps which make the larger downloads less attractive. Most people are not anally retentive collectors who can't see a sequence of bits without having to copy it; most people watch films for plot, action and character rather than analysing motion artefacts; most people would see a timebomb'd download service for what it is, an alternative to Netflix, and use it (or not) accordingly. I got some West Wing DVDs for Christmas, and as my home machine is now a 2.4GHz iMac rather than a G4 Mac Mini it's not quite so painful to temporarily shift them to my AppleTV with Handbrake. With 2.5Mbps average two-pass H.264 the quality is perfectly fine (ie at least as good as my cheap DVD player) on a 26" 1280x768 LCD TV driven via HDMI at 720p. I'd be quite happy to pay Netflix money for that quality.

    11. Re:What a great business model! by damaki · · Score: 1

      That is what macrovision was for.

      --
      Stupidity is the root of all evil.
    12. Re:What a great business model! by daBass · · Score: 1

      These are just bits; there is no reason *not* to offer HD and SD versions - people can can choose what they want. (good quality or quick downloads)

      Build it and they will come...

      If HBlueDVRayD players really were discount box shifted, I would buy one. Unfortunately, that is only the case in the US; the rest of the world still pays a premium for first-gen players! The low sales are probably primarily due to the fact that there are two competing standards; those who don't know or care don't buy as with any new tech, but those that do know and do care don't buy either because they will wait and see what comes out on top - and that includes a usual affluent early-adopter like myself. In fact, I have stopped buying DVDs in anticipation of having an HD player; buying an SD DVD seems like a waste now. And I know others with the same sentiment. So the industry loses on both fronts. Idiots.

    13. Re:What a great business model! by igb · · Score: 1

      One reason not to offer HD downloads is head-end bandwidth, of course. "Build and they will come" is a nice thought. but the roadside carnage of technologies that have been built and have not come is testament to its weakness as a business plan. Richer Sounds, the canonical UK discount box shifters, have the Toshiba HDE1, whatever that might be, for £170 (say $300: UK prices include 17.5% VAT). Given the cost of a display which can show any difference between upscaled DVD and HD-DVD, this strikes me as a price at which there's no barrier to entry. And still they aren't selling.

    14. Re:What a great business model! by m50d · · Score: 1

      You could, but that's not giving you the compressed stream, you're going to have to reencode it - and at that point, you might as well just connect a digital output (S/PDIF or DVI) to a recording device.

      --
      I am trolling
    15. Re:What a great business model! by aplusjimages · · Score: 1

      cracking DRM is out there, but not everyone is doing it. sure the college kids will do it, but your average consumer won't.

      --
      Can I bum a sig?
    16. Re:What a great business model! by squiggleslash · · Score: 4, Funny

      Absolutely! I also heard that two companies are being formed, called Blockbuster and Hollywood Video, that will actually try to rent out temporary copies of movies using a protection scheme that involves the customer giving the movie back before the end of the rental period.

      What idiots! They must think it's impossible to make a permanent copy of the media before it's returned! Don't they realize that virtually everyone will simply do that in future?!

      I give both companies six months before they fold.

      --
      You are not alone. This is not normal. None of this is normal.
    17. Re:What a great business model! by squiggleslash · · Score: 1

      The major problems with HD DVD and Blu-ray have little to do with the customer's desire to have HD or not.

      Both are having problems because:

      1. People are worried, justifiably, that whichever they buy will be the one that loses the HD war.
      2. Both formats are only now beginning to have serious libraries available, and even then the refusal of most studios to support both means that both Blu-ray and HD DVD have libraries far smaller than they should have.
      3. HDTVs have only started selling in the last year or so. Even owners of big screen TVs frequently have rear-projection sets that don't do HD. HDTVs that are large enough for HD video to be a serious advantage over ED (DVD) are still generally in the four digit dollar value range.

      There is additional confusion because the format war has been damaged by the rival camps trying to devalue the other formats rather than focusing on the advantages of HD in general and their formats in particular, which slightly feeds into your point, but in any case I think it's too early to describe either as market failures. HDTV sales will push HD content demand. Anyone who's seen the difference between ATSC HD and SD (NTSC or ATSC) on a modern 32" (or better) LCD TV wants something as close to HD as possible.

      Whether they'll both fail in the market will depend on whether other sources of HD content become acceptable, such as HD movie downloads. In the short term, ED will suffice; in the long term, if the movie download services don't (eventually) support 1080p24 at minimum, one or both HD disc formats will supplant DVD.

      --
      You are not alone. This is not normal. None of this is normal.
    18. Re:What a great business model! by MBGMorden · · Score: 1

      In fact, I have stopped buying DVDs in anticipation of having an HD player; buying an SD DVD seems like a waste now. I had done basically the same thing, but for a few movies that I really wanted (Harry Potter: OtP for example) I've picked up the DVD/HDDVD combo disc. It plays in my current DVD player (which ironically is connected to an HDTV and upscales), and it's got the HD version already on the disc. I figure whichever player comes out on top it should still play the DVD side of the movie, and if it happens to be HD-DVD then I can play the Hi-Def version as well.

      Personally, I'm betting on HD-DVD anyways. The players are really comming down in price - IIRC you can get them for around $175 now. I'd bet by next Christmas they'll be down to around $100 (maybe less). Price drives everything, and I think price will be what wins this competition. Of course, like the GP said, I don't think that many people care too much about the HD movies, but eventually it's gonna be the same price to produce it in HD anyways so I think that in time that will be the defacto standard anyways.
      --
      "People who think they know everything are very annoying to those of us who do."-Mark Twain
    19. Re:What a great business model! by Nukenbar · · Score: 1

      Actually, six months might be about right now.

      When was the last time you rented a video?

    20. Re:What a great business model! by jcaldwel · · Score: 1

      Re-encoding without extra hardware is the point... the old I-Tunes files are encoded with their DRM junk. Re-encoding removes that.

      A recording device would have worked all along, but requires the device (hardware).

    21. Re:What a great business model! by Znork · · Score: 1

      "Build it and they will come..."

      Considering that the vast majority of p2p material isnt even SD I rather doubt it. Heck, ripping my own DVDs to disk, with a good encoder I dont notice enough quality difference to make it worth the 50 cents worth of diskspace to use full SD quality.

      In what few blind tests I've seen not even experts can reliably tell what's HD content or upscaled SD content under normal viewing conditions, so why bother? You might as well stick a HD sticker on your old TV and be as amazed with the incredible improvement in picture.

    22. Re:What a great business model! by Toonol · · Score: 1

      The others are SD in 700-1.5Mbit, which simply is not good enough.

      You are free to set whatever personal standards you wish, but that quality is good enough for the vast majority of people. And I'm not being elitist... it's good enough for me, also. There's a trade-off between perceived quality, storage space, and bandwidth, and the sweet spot is different for different people. I want better quality than youtube, but don't particularly want HD. DVD quality is fine... heck, I'll often settle for VCR quality, if it means I can download it in five minutes.

    23. Re:What a great business model! by Anonymous Coward · · Score: 0

      Huh you're an idiot. iTunes' DRM is just a wrapper around a standard audio stream. You do realize m4a, mp4, and the rest are container formats, right?

    24. Re:What a great business model! by darthflo · · Score: 1

      The quality of content in p2p networks is rapidly becoming better. "Classic" single- and dual-disc XviD DVDRips still are the most common format due to ease of use and quality/space ratio, but the share of DVD-Rs (direct copies of DVDs' MPEG streams) has been growing over the past months and are currently being superseded by a (now stabilizing) slew of HD formats (after different approaches by different groups, x264 720p and 1080i in mkv containers at some 4.4 and 7.9 GiB per film seems to be the way of choice to deliver HD).

      About the blind tests: I wouldn't consider myself an expert, but do think of me as quite able to tell the difference between HD and SD content. A few days ago I had the opportunity of comparing three levels of quality (2-CD DVDRip, actual DVD, 720p HD) and while I could hardly tell the former two apart on an HD screen, the 720p version looked way better in a side-by-side comparison. The difference wasn't as extreme as manufacturers' demos make it seem (in a Sony Qualia home theatre even SD would look gorgeous), but very very visible.

    25. Re:What a great business model! by m50d · · Score: 1

      They're encoded with some codec, and then encrypted over the top of that with the DRM. Ideally you want to remove the second layer but not the first (otherwise you get all your generation loss fun) - your method removes both.

      --
      I am trolling
    26. Re:What a great business model! by Paradise+Pete · · Score: 1
      Stupidity is the root of all evil.

      And stupidity with horn-rimmed glasses and an argyle sweater is the square root of all evil.

    27. Re:What a great business model! by Znork · · Score: 1

      "but do think of me as quite able to tell the difference between HD and SD content."

      Well, do a blindtest on yourself and see :) It's not much harder than a script around mplayer and a randomizer.

      It does, of course, depend a lot on conditions and how you do the test. One of the tests I saw began with 3.5 meters (11.5 ft) distance, 42 inch LCD, starting with 480p. Everyone in the panel thought it was 720p. After several switches back and forth between different modes some became more capable of distinguising what was what. Further down the row of tests there were still a fair number that couldnt even tell 480p apart from 1080p at a 2 meter (6.5ft) distance, and essentially nobody could tell 720p from 1080p.

      It is, of course, not unexpected, as the resolution of the average human eye tops out at about DVD resolution on a 32 inch screen at 2 meters distance (your capacity for that is very easy to demonstrate to yourself, simply make an about millimeter size black/white chessboard in a paintprogram, then back away and see what distance the pixels turn into gray (and remember, this is the best case with maximum contrast, far, far from the case with a moving picture and lower contrasts)). Increase screen size and you'll get a better ability to tell things apart, but the pixel resolution ability scales linearly with distance and screen size.

      Many people simply need an eye upgrade to actually appreciate HD.

      This is not to say I'm opposed to HD as a concept, I'm just saying it's not worth paying more for. HD quality TV's mean cheaper and larger monitors for computers, and various other situations where you actually can use the resolution.

      It's just sad to see the lack of honesty about the issue, and it's also sad to see HD being touted as a great improvement when there are other factors like contrast and color that are much, _much_ more important for picture quality in home theatre situations.

    28. Re:What a great business model! by erwanl · · Score: 1

      Well, you can rip a DVD rented from Blockbuster or Netflix... And that doesn't break their business model. It doesn't seem to kill DVD sales either.

  2. can't rent by Erpo · · Score: 4, Insightful

    The agreement will allow rentals of Fox's latest DVD releases by downloading a copy from the online iTunes store for a limited time, the Financial Times said.

    One can't rent digital data because an integral part of renting something is returning it at the end of the rental period. Some people get this, and some people don't: http://www.bash.org/?104052 (warning: language).

    Yes, I know they mean DRM. This is slashdot, so nobody has to be reminded that DRM is impossible.

    1. Re:can't rent by palegray.net · · Score: 1

      The truthfulness of the statement "DRM is impossible" depends on large numbers of people not becoming comfortable (i.e. complacent) with devices that enforce such measures. It's kinda like democracy: a system where everyone gets no better than they deserve. The masses have the power to either liberate themselves or throw themselves in a self-made prison.

    2. Re:can't rent by edwardpickman · · Score: 5, Insightful

      Not entirely true. You can rent services and things like bandwidth that has no physical form to return. It's semantics when you get down to it. I guess it could be called a Limited Use Purchase but the intent is to function like a rental. I'd prefer this over the play once or twice disks that have been tried once before. That really was pointless and a rediculous waste of landfills. It was like trying to commercialize those America On-Line trial disks. All we need is more trash to throw out after we use it once. There are benefits to no physical media. The problem is most of these services try to charge nearly the purchase price of the DVD itself. I think Blockbuster is over priced so why would I pay $9.99 for essentially the same thing only with a higher compression? Yes it's more convient but price will be the decider. I don't personally mind the pricing for iTunes but if they try the $10 crap I'll never use the service. They may not want to compete with DVDs and threaten those but unless it's less than Blockbuster rentals I can't see using the service. I checked out Amazon's service but they were $10 and wouldn't play on my Mac. No thanks. If I wait a couple of months I can buy a used copy at Blockbuster for that and it'll play on any of my machines. At $10 it's a novelty at $2.50 I think a lot of people would be interested. I don't agree with the everything should be a $1 approach but when I'm not getting a physical media I think under $3 is reasonable. If they decide to offer full 1080P I'd be happy to pay $10 for a 48 hour rental but not for an over compressed copy.

    3. Re:can't rent by Anonymous Coward · · Score: 0

      Renting has nothing to do with physical goods. It's just an agreement by which one person lets another person use their stuff for a while. That stuff could be anything, and it doesn't even have to be stuff. It could be IP, like in this case, or it could be nothing at all (which, depending on the movie, might actually be the case).

    4. Re:can't rent by Mikey-San · · Score: 1

      One can't rent digital data because an integral part of renting something is returning it at the end of the rental period. Some people get this, and some people don't

      So you don't pay full price and can watch it for a few days or some other period of time. After that, you aren't allowed to watch anymore without paying again. Everyone who isn't a Slashdot pedant calls this "renting a movie". There's nothing wrong about describing it as a digital movie rental service, because that's just how customers are going to see it.

      Some people get this, and some people don't.

      --
      Mikey-San
      Karma: +Eleventy billion (mostly affected by watching Celebrity Jeopardy)
    5. Re:can't rent by hmccabe · · Score: 3, Informative

      Just a point on the Amazon service. I've used it with my Tivo, and the prices are really good. Actually, I just opened another tab to check the current prices, and ended up renting Transformers for $0.99 and Waitress for $1.99. Most of the rental* prices are around that. The really nice thing about Amazon's downloads is that it's just the movie. While this means no special features, it means no previews and no annoying menus getting between you and the movie.


      *And yes, I said rental. Semantic arguments are teh lame.

    6. Re:can't rent by that+this+is+not+und · · Score: 1

      *And yes, I said rental. Semantic arguments are teh lame.

      No, they aren't. There are all kinds of first purchase and fair use rights that can be brushed off if it becomes thought of as a 'rental.'

      I can understand that if all you want to do in life is shift around on a sofa with that bowl of popcorn perched on your belly, that it wouldn't be a problem.

      Movie theatres are private property, and people who intrude with a camera are trespassing. That is what allows theatre owners and movie distributors to impose the rules that they do. This DRM stuff is an extension of their 'trespassing' rights into people's homes, which is totally unacceptable.

      So are you a patsy for Apple and their DRM, or one of their shills?

    7. Re:can't rent by that+this+is+not+und · · Score: 1

      The word 'rent' has legal ramifications. The word 'purchase' has other legal ramifications. Calling it a 'rental' brushes away first purchase and fair use rights. I can see why some people, like you, don't get it.

    8. Re:can't rent by p0tat03 · · Score: 1

      Do you vent against The Man simply because you can? This is one of the *rare* cases where DRM is creating a legitimate market for a product, as opposed to merely tying the hands of consumers.

      None of the usual anti-DRM arguments are valid here. You are NOT purchasing a permanent license to the work. It only lasts for the next 24 or 48h, so the usual arguments of inability to transcribe to another hardware's format is not valid here either. Unlike most DRM, the restrictions placed upon your purchase would be clearly defined to the consumer, who won't be suckered into buying something less than they expect (e.g. a song that only plays on a single device, with no means to transcribe, and a supposedly "permanent" license at the same time).

      This seems like a win-win. I can rent a movie without going to the store, saving time, effort, and puts less carbon into the air! There are ways this can be abused, but as of right now it's a solid idea.

    9. Re:can't rent by Lars+T. · · Score: 1

      One can't rent digital data because an integral part of renting something is returning it at the end of the rental period. By the same logic you can't watch digital movies, because you can't see the bits.
      --

      Lars T.

      To the guy who modded me down from perfect to terrible Karma - Apple haters still suck

    10. Re:can't rent by Lars+T. · · Score: 0, Flamebait

      The word 'rent' has legal ramifications. The word 'purchase' has other legal ramifications. Calling it a 'rental' brushes away first purchase and fair use rights. I can see why some people, like you, don't get it.
      You don't purchase anything, you fucking moron - that is the point of calling it rental. You don't purchase a movie at Blockbuster and let them purchase it back later either.
      --

      Lars T.

      To the guy who modded me down from perfect to terrible Karma - Apple haters still suck

    11. Re:can't rent by squiggleslash · · Score: 1

      The publishers are providing you with a service, and it is akin to a rental and not unreasonable to describe it as one. Further, calling it a rental makes your point for you - end users know that their rights to the content are limited.

      This isn't like DVD where you have bought something but little known to the average consumer is the fact you can go to prison for watching it on a computer running GNU/Linux and VLC. There's a difference in expectations. You expect a rental to be limited. You expect a purchase to be unrestricted (beyond what reasonable copyright law allows.)

      --
      You are not alone. This is not normal. None of this is normal.
    12. Re:can't rent by that+this+is+not+und · · Score: 1

      Further, calling it a rental makes your point for you - end users know that their rights to the content are limited.

      You're right that calling it a rental establishes that in some people's minds. That was part of my point.

    13. Re:can't rent by Anonymous Coward · · Score: 0

      Semantic arguments are teh lame. That's why dolphin vegetable sign.
    14. Re:can't rent by Lidberg · · Score: 1

      That's called leasing, not renting. You don't "rent" bandwidth. You lease it for a specific period of time.

  3. maafia by Anonymous Coward · · Score: 0

    Time for Blockbuster and Netflix et al to form their own cartel!

  4. faster to go to the video store by Jeff1946 · · Score: 2, Insightful

    I live 5 min from my video rental store. So unless the cost is a lot less, I doubt I would want to wait the longer time for a download.

  5. Re:faster to go to the video store by kannibal_klown · · Score: 1

    I live 5 min from my video rental store. So unless the cost is a lot less, I doubt I would want to wait the longer time for a download.
    I also live about 5 min from my local Blockbuster, yet I still use Netflix and OnDemand services instead.

    My local Blockbuster has a horrible selection, it's pretty atrocious how bad of a store it is in such a high-end area. I've complained to management but they don't care. They don't have much variety, and what they do have is always out of stock. Even supposed "Gauranteed in Stock" items are rarely there.

    I still pop in every month or so to see if they've change, but they've yet to fix anything. So I use a combination of Netflix and OnDemand services for my movie needs. Netflix for stuff I can wait 2 days for, and OnDemand for spur-of-the-moment desires. The only thing I use my Blockbuster card for is the occasional game rental, which isn't often since they only have 1 or 2 copies of a game.
  6. Re:faster to go to the video store by Seumas · · Score: 4, Insightful

    I'd be willing to spend a dollar or two for a movie, if I could watch it for more than 24hrs. Perhaps a week. In very high quality. Perhaps A dollar or two extra for a movie released in the last year.

    Going to an actual video store or even using netflix is just too much of a hassle. The membership. The dues. The fees. The lines. The people. The interactions. The driving. Screw that.

    What needs to happen is the half-assed cable "on-demand" services need to have more than a few dozen stupid movies -- all either free or for $7 a movie with only 24hrs to watch them. That's ridiculous. Give me a week to watch something I buy. Drop the price to something more reasonable. And then expand the selection from 200 films to 100,000. I will never need netflix or a video store or to buy an actual DVD ever again. I will always resort to the very affordable (preferably) massive library on my television with the flick of a remote control.

    Why is it taking so long to accomplish that? It's 2008...

  7. A week after the first rental film goes live... by Chris+Tucker · · Score: 3, Insightful

    ...on iTunes, there will be at least 2 applications that will intercept or otherwise access the data and convert it to a more permanent format.

    Almost certainly it'll be Windows only at first, but very soon thereafter, the Mac OS version will appear.

    And then the race will be on! First QuickTime will be patched, then the intercept applications will be patched to defeat the QT patch. The subsequent QT patches will break all sorts of things, like iPhoto and Garage Band and anything else that uses the QT engine.

    Hilarity ensues for a year or so until Fox says "Screw it! We're not making enough money off this."

    Rest of world pays no real attention, as they're too busy watching all the movies and TV programs they've downloaded via The Pirate Bay and from USENET.

    In other words, what we're all doing RIGHT NOW.

    --
    Guaranteed! This comment 100% Anthrax free!
    1. Re:A week after the first rental film goes live... by theurge14 · · Score: 4, Insightful

      For every geek who uses Pirate Bay, Usenet, etc, there's about 20 people at my work who see my video iPod and ask "where do you get TV shows and movies for that thing?" Those are the people who will be paying for this service.

    2. Re:A week after the first rental film goes live... by aussie_a · · Score: 1, Insightful

      There will also be those moral enough not to break the law.

    3. Re:A week after the first rental film goes live... by Daniel+Dvorkin · · Score: 3, Insightful

      There will also be those moral enough not to break the law.

      Lawbreaking != immorality.

      --
      The correlation between ignorance of statistics and using "correlation is not causation" as an argument is close to 1.
    4. Re:A week after the first rental film goes live... by Anonymous Coward · · Score: 1, Insightful
      You know for a while, after I first discovered the availability of copyrighted works on the internet, I debated the legality and morality of it all. Its pretty clear to me now, that there really are two mindsets to people.

      1. People trying to do the right thing, regardless of what the law says, or their own situation
      2. People trying to do what ever is best for them, and claim its the right thing to do.


      People of both mindsets are responsible for enforcing copyright law and those that break it. If you wonder how it is, that corruption lives in this world, how corporations like those behind MIAA, and RIAA have taken our liberties and have purchased the minds of our elected officials, you only have to look for people like the parent. Switch the places of the dude putting stuff on pirate bay and the guy getting the six figure salary at a media company, and nothing would change. They are of the same mindset. The existence of one does not justify the existence of the other. They both disgust me and make me fear for the future.

      Posted anonymously, to universalize the message.
    5. Re:A week after the first rental film goes live... by Cal+Paterson · · Score: 1

      Morals != Law.

      In Saudi Arabia, the law is that homosexuals be put to death.

      Not everything your government says comes straight down from heaven.

    6. Re:A week after the first rental film goes live... by mrsteveman1 · · Score: 1

      Morality isn't going to change the market. When these companies are willing to sell what the public wants, they will win. The public in general wants easy to use, accessible music and movies, without the unnecessary locks, for a reasonable price.

      Until then all the morality you can preach won't change a thing.

    7. Re:A week after the first rental film goes live... by Anonymous Coward · · Score: 0

      "Give to Caesar that which belongs to Caesar" is not a moral imperative. Not everything Jesus said was.[1] Indeed, the Bible specifically mentions the context in which Jesus said this.

      [1] For example: Jesus almost certainly exclaimed "UUUGNNNNGHHHHH" while using an ancient Palestinian toilet at some point.

    8. Re:A week after the first rental film goes live... by skeftomai · · Score: 4, Insightful

      Yes, and the Boston Tea Party was wrong. So was the American Revolution. We should *always* do what the government demands. Always.

      Your kind will soon enough be naturally unselected.

    9. Re:A week after the first rental film goes live... by ConanG · · Score: 1

      For every geek who uses Pirate Bay, Usenet, etc, there's about 20 people at my work... Holy crap! Where the hell do you work? There's got to be millions of people at your workplace!
    10. Re:A week after the first rental film goes live... by node+3 · · Score: 4, Insightful

      In other words, what we're all doing RIGHT NOW. People "all doing that RIGHT NOW" with music, but Apple has no problem selling billions of songs on iTunes. I don't think movie rentals, provided the price and DRM terms are reasonable enough (like they are with music on iTunes) will be any different.

      The biggest problem will be getting the movies to where people want to watch them (ie, the TV). Fortunately, Apple has the Apple TV for just that.

      The iTunes music store was easy enough, cheap enough, and the DRM was unobtrusive enough, to convince a *lot* of people already "doing that RIGHT NOW" to actually *buy* music again. Then they did the same with TV shows (until NBC/Universal decided they'd rather have people "pirate" their shows instead of buy them through Apple). There's no reason to expect the iTunes movie rentals will somehow fail to do the same thing, again granted acceptable pricing and usage terms.
    11. Re:A week after the first rental film goes live... by Anonymous Coward · · Score: 0

      And it is people like you who use open Bittorrent networks that make it easier for me to use private sites to achieve faster speeds on quicker releases and select premium quality content.

    12. Re:A week after the first rental film goes live... by Chris+Tucker · · Score: 2, Insightful

      "There will also be those moral enough not to break the law."

      Yeah, Martin Luther King, Rosa Parks, Ghandi, everyone who signed the Declaration of Independence, et al, etc.

      Immoral lawbreaking criminal bastards the lot of them.

      Lock 'em all up and throw away the key, that'll learn 'em!

      --
      Guaranteed! This comment 100% Anthrax free!
    13. Re:A week after the first rental film goes live... by Ginger+Unicorn · · Score: 1

      perhaps the dude putting stuff on piratebay is the only thing that will take the power away from the MPAA and change the way everything works. Sometimes you need to tear down what's there to make room for something better. Even if very few of the people doing the tearing down are doing it for altruistic reasons, it still might end up being better for everyone if they carry on.

      --
      (1.21 gigawatts) / (88 miles per hour) = 30 757 874 newtons
    14. Re:A week after the first rental film goes live... by Chris+Tucker · · Score: 1

      "The iTunes music store was easy enough, cheap enough, and the DRM was unobtrusive enough, to convince a *lot* of people already "doing that RIGHT NOW" to actually *buy* music again. Then they did the same with TV shows (until NBC/Universal decided they'd rather have people "pirate" their shows instead of buy them through Apple). There's no reason to expect the iTunes movie rentals will somehow fail to do the same thing, again granted acceptable pricing and usage terms."

      Very perceptive. I use the iTunes store frequently for music, and I have bought one or two TV episodes. IF the price is right, and the other factors being easy enough to live with, I might rent those few films I only want to see once. If I want them permenently, I'll then wait for the DVD.

      However, the vast majority of stuff I grab from TPB and USENET is U.K. television.

      Doctor Who, Torchwood, lots of BBC science programming, Scrapheap Challenge, The IT Crowd, et al.

      Sure, EVENTUALLY, Doctor Who and Torchwood will make their way to the US, but edited and censored and chopped up to make room for commercials. Will The IT Crowd EVER make it here to the US? It's doubtful.

      I also use BitTorrent and USENET as my personal DVR that automatically removes commercials. Mainly for The Boondocks, South Park, MythBusters, Eureka and a few others. This lets me watch them when I want to watch them. Not a whole lot of difference from TiVo, actually.

      Have I grabbed movies? Sure! Even though it was preordered via Amazon, I grabbed Bender's Big Score before the DVD officially shipped. Aside from BBS, I've also grabbed THEM, The Monolith Monsters, The Creeping Terror, The Giant Claw, Attack of the Crab Monsters, The Star Wars Holiday Special, Order of the Phoenix (also preordered), HAXAN (to replace the VHS copy taped from Independent Film Channel/stopgap until I order it from the Criterion Collection), and a few others of the same type.

      Now, if UNIVERSAL had released Monolith Monsters on DVD, I'd have bought it years ago. I have THEM on a licensed VHS tape. Lucas will never issue SWHS on DVD, and frankly, my VHS copy is pretty crappy.

      For every cheap sod happy with a cammed version of "Book of Secrets" and will never buy the DVD, there's people like myself, who see the film in the theater and download it afterwards to watch a few more times until the DVD is released. (Still waiting for a decent not cammed version of "Book of Secrets" to hold me over until the DVD in 2008.)

      And, again, like myself, there are people who will download a film, even though they already own the DVD, simply because it's easier to download and burn a few films at one go as .avi files onto a DVD, rather than screw around wasting time ripping those same films from the DVDs we already own, converting to .avi and burning them manually. Between Automator, AppleScript and the two DVD drives in my Mac, I'll let the machine make the viewing copies for me while I sleep.

      The MPAA/Digital Copyright Act make it a crime to rip my DVDs to backup discs, home server or to make a viewing copy of just the movie, so screw it. I might as well download those films I already own and save the wear and tear on the DVD, as well as not wasting time doing it myself.

      Frankly, I have yet to see any rational explanation as how taping/DVR-ing an episode of Smallville off the air or a movie from a premium cable channel is legal and "moral" (to quote a dimwitted sactimonious 'tard upthread) and yet, downloading that same episode or movie via BT/USENET is an immoral crime.

      --
      Guaranteed! This comment 100% Anthrax free!
    15. Re:A week after the first rental film goes live... by Anonymous Coward · · Score: 0

      In saudi Arabia, homosexuality is immoral.

    16. Re:A week after the first rental film goes live... by Lars+T. · · Score: 1

      There will also be those moral enough not to break the law.

      Lawbreaking != immorality. Not compensating artists/creators for their works = immorality.
      --

      Lars T.

      To the guy who modded me down from perfect to terrible Karma - Apple haters still suck

    17. Re:A week after the first rental film goes live... by njfuzzy · · Score: 1

      You know, you may be right on that. In fact, as I understand it, being on the receiving end of piracy isn't illegal. I don't pirate intellectual property for moral reasons, not legal ones. In fact, I am surprised that anyone who claims to be a "geek" could do otherwise-- How many of our livelihoods are dependent on intellectual property rights? I do software tech support, and am a photographer-- I'd be broke if it weren't for the value of intellectual property. Let's be honest-- if most of Slashdot needed to till a field or build a house to pay for their lifestyles, we'd be fucked.

      --
      My Photography - http://ian-x.com
      The Deathlings (comic) - http://thedeathlings.com
    18. Re:A week after the first rental film goes live... by GreyWolf3000 · · Score: 1

      I offer you something at a given price with a restriction. You break the restriction so you get unlimited, unrestricted use. The thing I sold you came at a low price because of that restriction.

      I wouldn't call it stealing, but it sure is wrong. If you think DRM is wrong, don't buy it--but it is still wrong to buy DRM'ed junk, then remove that DRM and enjoy the junk at bargain price.

      --
      Slashdot: Where people pretend to be twice as smart as they really are by behaving like children.
    19. Re:A week after the first rental film goes live... by Anonymous Coward · · Score: 1, Informative

      Lets extend that: christianity != morality

    20. Re:A week after the first rental film goes live... by bigredradio · · Score: 1

      Sorry, but comparing downloading pirated pr0n or video games with the Boston Tea Party is a bit of a stretch. Personally I think it is a moral issue. The use of sites like pirate bay and others boosts a sense of entitlement without any contribution. I stopped downloading pirated media because it fostered a sense of "I'm smarter than the cattle out there that pay for movies". That negative behavior was my issue, so I stopped. Everything is a tradeoff at some level. I pay for my movies and have peace of mind. When I downloaded them, I felt negative, it took forever and I usually got poor quality.



      If you are fine with it, then good for you. But stating that downloading is a revolutionary act because your are "sticking it to the man" is bullshit.

    21. Re:A week after the first rental film goes live... by skeftomai · · Score: 1

      When did I state that "downloading is a revolutionary act?" I never did, and I never intended to.

      The grandparent poster was making a blanket statement that we always should yield to the government. I was merely pointing out that this is not always the best thing to do.

    22. Re:A week after the first rental film goes live... by Cal+Paterson · · Score: 1

      Morality does not change with geography. Saudi Arabia are simply wrong.

    23. Re:A week after the first rental film goes live... by LWATCDR · · Score: 1

      "Lawbreaking != immorality."
      If the law is immoral then you are correct.
      However I and many others feel piracy is immoral.
      What is more to the point is if you "rent" a video using this service and then break the DRM and keep the video you are being at the very least unethical.

      --
      See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
    24. Re:A week after the first rental film goes live... by Anonymous Coward · · Score: 0

      AMEN!!

    25. Re:A week after the first rental film goes live... by Scudsucker · · Score: 1

      Not compensating artists/creators for their works = immorality.

      Complain to the movie and television studios and record labels then. They are by far the biggest pirates of all. Hell, their entire industries were founded on piracy to begin with!

    26. Re:A week after the first rental film goes live... by Lars+T. · · Score: 1

      Don't tell me "the others kids are worse than me" worked with your mom.

      --

      Lars T.

      To the guy who modded me down from perfect to terrible Karma - Apple haters still suck

    27. Re:A week after the first rental film goes live... by Scudsucker · · Score: 1

      I don't know, did your mom tell you that college students making a negative $15,000 per year should be held to a higher standard the multi-billion dollar corporations?

    28. Re:A week after the first rental film goes live... by Lars+T. · · Score: 1

      Let me tell you: it isn't working with me either, not even the second time you try it.

      --

      Lars T.

      To the guy who modded me down from perfect to terrible Karma - Apple haters still suck

    29. Re:A week after the first rental film goes live... by Scudsucker · · Score: 1

      Well, I did have you pegged as a snobby luddite the first time, but thought I'd give you a chance to show you don't breath rarified air. Now, go back to legally, cheerfully watching your TV at NBC.com or buying it off of iTunes, where the TV studios figure out how much to cut the writers by taking all the profits made from online distribution and multiplying by zero.

    30. Re:A week after the first rental film goes live... by Anonymous Coward · · Score: 0

      I would actually prefer a good for pay video on demand system than using Pirate Bay * Much faster - even if you download the most popular movie of the time on Pirate Bay, it's going to take at least a few hours. And I'm not talking about less popular movies, a few days * Better interface to select your movie; Pirate Bay or USENET may be fine when you know what you look for or for the last big Hollywood movies (no thank you) but for window shopping nothing beats a nice commercial service And on the top of that, I hate DRM... But in the case of rental, I don't care! DRM is only a pain in the butt when you think you're buying music or movies, because that gets in your way when you want to consume it on several devices. So, IF a good video on demand rental system come up, with a big catalog for the price of a regular rental, P2P/usenet will be good mostly for starving students.

    31. Re:A week after the first rental film goes live... by Anonymous Coward · · Score: 0

      The Boston Tea party wasn't a high moral cause; they just objected to taxes so they destroyed private property to protest.

      If you had owned the ships and tea, you might not agree with history's assessment that those guys were heroes.

  8. apple is the middle-man by Anonymous Coward · · Score: 4, Insightful

    "Widlitz said the deal follows a trend of Hollywood studios selling directly to consumers and cutting out the middleman"

    This doesnt cut out the middle-man, it just makes the middle-man apple.

    1. Re:apple is the middle-man by mosch · · Score: 2, Informative

      It cuts out a lot of people.

      No pressing discs. No printing boxes. No shopping finished product to distributors.

      There's still a retailer involved, but a bunch of other middle-men are removed.

  9. Cutting out the middleman? by MtHuurne · · Score: 3, Insightful

    Pali Research analyst Stacey Widlitz said the deal follows a trend of Hollywood studios selling directly to consumers and "cutting out the middleman."

    Isn't Apple the new middleman?

    1. Re:Cutting out the middleman? by that+this+is+not+und · · Score: 0, Troll

      Pali Research analyst Stacey Widlitz is probably a paid consultant for Apple's marketing department.

    2. Re:Cutting out the middleman? by mcsqueak · · Score: 1

      Isn't Apple the new middleman?

      This is EXACTLY what I came here to post.

      If they really wanted to cut out the middleman, they'd start a direct download service on their website. Oh, wait... it seems that the studios can't ever get that right (they need to focus on what they CAN do, which is make movies). Just last night as I was driving home listening to the news on the radio, they reported that Wal-Mart had to shut down their online video download service because the technology for it (developed by HP or Dell, can't remember which now) was being discontinued.

      It'll be interesting to see if any studio is ever really able to self-distribute, like what Radiohead did with their last album.

  10. Media outlet repeats rumor from media sources by Infonaut · · Score: 3, Funny

    Film at eleven.

    --
    Read the EFF's Fair Use FAQ
    1. Re:Media outlet repeats rumor from media sources by Yvan256 · · Score: 1

      Torrent of the film at ten.

  11. Bandwidth and the TV by HockeyPuck · · Score: 2, Interesting

    I've only got two concerns with this, and they have nothing to do with 'renting it'. I rent movies from my local blockbuster and so if i downloaded some file and it 'blew up' after X days, I don't care. I have to return the DVDs anyhow.

    My concerns are around the following:

    -Downloading times. If we were to assume that the quality of the file being downloaded was equivalent to an uncompressed DVD (~4GB), I'm not willing to wait the 8hrs to download it. I'm a comcast subscriber, and the 'on demand' feature should be how things are delivered. Sit down at the tv, scroll to the movie. Click 'pay' and you get it for 24hrs, watch as many times as you want.

    -Getting the movie to the tv. I have both a PC and a macbook pro (laptop). However, neither are very good at getting video or audio to the stereo/tv. The Macbook pro had DVI out, but for audio, i have to use a USB to composite (red/white) cable. So even if the media is Dolby5.1, the laptop sends it to my stereo in.. 2channel stereo. While stereos/TVs move towards HDMI, computers are just moving to DVI.

    I'll buy into downloading movies if i'm not forced to a) upgrade my broadband connection from cable/dsl to an OC-3, and b) have to replace my laptops with a desktop/mediacenter pc with an optical out/HDMI.

    Reminds me of Vista, This is a great OS, if you upgrade to 4GB of RAM and quad core cpus!

    1. Re:Bandwidth and the TV by bizard · · Score: 4, Informative

      You do know that your macbook pro has digital optical audio which will send dts surround don't you?

    2. Re:Bandwidth and the TV by Swampash · · Score: 4, Informative

      the Macbook pro had DVI out, but for audio, i have to use a USB to composite (red/white) cable. So even if the media is Dolby5.1, the laptop sends it to my stereo in.. 2channel stereo.

      What are you talking about? Every Macbook/Macbook Pro has audio OPTICAL OUT. It'll do 6.1 DTS.

      Don't blame the hardware if the problem is that you don't know how to use it.

    3. Re:Bandwidth and the TV by lakeland · · Score: 1

      Use the digital audio output on your macbook, it sounds GREAT!

      Cables are pretty cheap too, at least not too bad

    4. Re:Bandwidth and the TV by node+3 · · Score: 3, Informative

      The movies already available on iTunes are in the 1-2GB range, similar to DVD quality (slightly lower res than progressive DVDs, but a more efficient video codec (H.264 vs MPEG-2)), and will play immediately after the download starts. So as long as your bandwidth is faster than the bitrate of the video file (limited to 1.5Mb/s for the iPod, which is only a fraction of the bandwidth of cable internet), you can start watching the movie immediately.

      As for getting it to the TV, that's what the Apple TV is for. Unfortunately, the Apple TV currently doesn't support streaming movies directly from the iTunes store. This seems exactly like the sort of thing Apple would update for a rental service like this.

    5. Re:Bandwidth and the TV by stewbacca · · Score: 1

      Doesn't Apple TV use a similar interface to Front Row? Once you've bought the movie in iTunes, it would show up in the Movies section of Front Row. Are you just wanting to be able forego the computer altogether and surf the iTunes store from the Apple TV? That sounds like a good idea. If we can buy songs wirelessly on the iPhone, why not movies with an Apple TV?

  12. Re:Renting movies on the Internet? Ouch, my modem by Anonymous Coward · · Score: 1, Funny

    Now instead of just downloading and taking forever to watch the movie I have to upload it back to them after I watch it?

  13. I wonder how long by hyades1 · · Score: 1, Redundant

    it's going to take somebody to crack the time limit and make it possible to keep the movies forev...oh, never mind. Some little smartass just did it.

    --
    I've calculated my velocity with such exquisite precision that I have no idea where I am.
  14. Interesting to note by FrameRotBlues · · Score: 1

    Interesting to note that this seems to be one of the channels that the Writer's Guild of America terms "New Media", and correct me if I'm wrong, but the main reason they're striking is about getting residuals from that. I had read somewhere that the movie studios were/are unable to put a market share on it because it's too new to determine an interest level. Guess we'll see what kind of interest level there is.

    1. Re:Interesting to note by the_B0fh · · Score: 2, Insightful

      Does it freaking matter what the market share is/will be? All they are asking for is a percentage of it. If the market share is *0* percent, then pay them a big fat ZERO. I can't believe there are still people who can't see through the spin on this.

  15. I need a DFD by michaelmalak · · Score: 1, Redundant

    'Pali Research analyst Stacey Widlitz said the deal follows a trend of Hollywood studios selling directly to consumers and cutting out the middleman. "It's just a sign the studios feel ... that another distribution channel is where they are choosing to go, and incrementally it hurts Blockbuster and Netflix," Widlitz said.'"
    Either Stacey is full of it, or I'm missing something. I need a DFD (dataflow diagram).

    How is iTunes cutting out the middleman? Wouldn't iTunes be the new middleman? Wouldn't iTunes be peer competition to Blockbuster and Netflix -- especially given their online forays?

    1. Re:I need a DFD by edwardpickman · · Score: 1

      Actually there tends to be more than one level of middleman and some want a big piece of the pie. Say with a theatrical release the studio makes roughly 50% of the box office based on a sliding percentage. Something like 60% the first week then dropping to 50% then gradually dropping from there so the theaterial gets a bigger piece of the pie as the numbers drop. Some one like Walmart of Blockbuster are going to negoiate for a very big piece of the pie compared to smaller distributors. The small retailers aren't going to buy from the studio they buy froma sub distributor. Even the studios don't nessaccarily release films so they may deal with a distributor before it even gets to Blockbuster. Most of the time a distributor is going to take 15% to 25% but like I say they aren't the only ones with their hands out. I'm guessing since Apple is just taking a cut they are able to offer a far better deal than say Blockbuster is and there's zero risk in that they don't have to fire sale a stack of DVDs if it tanks. The point is the fewer people between the studio and the customer the bigger the studio's cut is. Most any distribution works in a similar way. Walmart are the really bad ones since they control enough of the market to demand cut rate deals to maximize their profits. Just remember it's not all the studios keeping prices high every one wants to make as much as possible.

    2. Re:I need a DFD by stewbacca · · Score: 1
      Until I can cut out the movie theater altogether (i.e., watch movies that are showing in theaters at home, in my better than any movie theater around here home theater room), there will always be a middle man. And that middle man thinks I'm stupid enough to pay $7 for a tub of stale, synthetic popcorn that otherwise would cost about 38 cents. The same middle man that refuses to upgrade 50 year old projection technology and uses a bunch of buzzwords for audio quality that usually just means the left rear speaker is crackling loudly, ruining the sound stage for the entire movie. And lastly, the same middleman who invites rude people into my movie experience, yapping on their phones and munching their $7 popcorn like it was their last meal.

      Otherwise, this is a pretty good first step, as long as they add more studios.

  16. Don't Read Manuals by abes · · Score: 1, Insightful

    I won't argue against the anti-DRMists. I'm generally not a fan of DRM, but have also generally gone with the lesser of the evil. I don't buy CDs, because I don't have the room to store them, I don't like destroying the environment, and I don't use CD players anymore. IMHO Apple's DRM tends to be less evil. In part because Apple doesn't really like DRM -- they haven't yet gone out of their way to really screw you over, and generally ignore the hacks around their system. Sometimes they'll fight back, but so far have given in to the end (showing signs of intelligence).

    The thing is, I like renting movies. There are plenty of crappy movies I only need to see once. Providing some system that allows me to do that is a great benefit. It means I don't have to walk to the rental place. I can get the movies whenever I want, and I don't have to worry about DVDs that are overly scratched.

    DRM is really the only conceivable way to do this. My main worries is that they'll restrict the rental in stupid ways. Like how long per DVD? Is the time based on when you watch it? If not, downloading a DVD is a time-consuming task, and some pre-planning will have to be involved.

    I would think a much better system is to do something like Netflix. Forget about amount of time you have the movie, and instead just do number of movies you can have checked out. Also, if they make the rent time too short (and charge the same amount of money) it may in the end not be worth it. Another approach might be to do something like $2/day.

    1. Re:Don't Read Manuals by bilbravo · · Score: 1

      $2/day seems like a lot ... although I guess it could be deemed "convenience". I'm not sure if it's available where you are, but around here there is a service called "Redbox" which is $1/day.

    2. Re:Don't Read Manuals by abes · · Score: 1

      In NYC at Blockbusters its $5 for 2-5 days, depending on how new the movie is (if I remember it correctly.. I generally avoid them, so it's been a while). Which works out to between $1-$2.50. For most rentals you don't actually need it for that period of time, rather that time is usually factored in for how long it might take you to return the movie.

      Assuming the companies get some say in the pricing, they are likely going to want to continue to get the same amount of income from the digital rentals. It's probably true that they save a lot of money by not needing physical stores, employees at each branch, etc., the companies will likely see it as a chance to make more money anyways.

      The $2/day is therefore a compromise. If the download speeds are fast enough, you are most likely going to return the video the same day you rented it, and still stay below $5. On the off chance you want the movie for longer, after 3 days you are only slightly above Blockbuster's price, and still don't have to worry about late-fees.

      The big question is how they decide the timing. IIRC, the XBox has a $4-5 charge for a several day rental, copying how it's currently done in real life. This doesn't make a lot of sense to me. It's digital, there's no reason to necessarily copy real life. A per-day-charge makes more sense in how movies are actually used. Additionally, the movie expires after that time, so if you never touch it, you are still charged (they can detect if you watch it or not, so that's obnoxious)

      An alternative would to be go with a Netflix approach, which I prefer the most. It's good for them, as they get a guaranteed monthly income from you, and you get to have up to N movies out at a time. Watch a couple while you are downloading others in the background. When you're done with it, it gets deleted, and you have more slots open. With Netflix, for $10.00/month (or close to it) you get two movies at a time. So you'd always have one watchable movie, and one movie you could be downloading.

  17. Yep... by Joce640k · · Score: 1

    The vast majority of people simply can't grok emule, don't know what to do when Windows Media Player doesn't recognize a file, etc., etc.

    If you can make it simple for them you'll make money.

    --
    No sig today...
  18. What a total freakin' bore... by tyrione · · Score: 3, Funny

    How many decades have to be spent on reinventing ways to amuse ourselves? Holy crap! Being a stockholder of Apple I'm pleased the stock is growing. As an engineer I would rather see advances at Apple getting into the traditional Engineering Fields with products that can expand their reach and make OS X a leader in the Auto, Aerospace, Bio-Medical and more fields.

    Oh never mind! Trek 69 was just delivered to my AppleTV.

    1. Re:What a total freakin' bore... by Anonymous Coward · · Score: 0

      Trek 69? Is that the latter half of the last season of TOS or a porn flick?

  19. dumb dumb dumb by ILuvRamen · · Score: 1

    They have so much DRM on their buyable vids, you're practically renting them right now. I think the change is that now they're actually going to call it renting and put a time limit on their DRM. Plus ISPs are gonna throttle and packet shape it.

    --
    Google's Super Secret Search Algorithm: SELECT @search_results FROM internet WHERE @search_results = 'good'
  20. audio DRM failed, now they try again by peas_n_carrots · · Score: 2, Insightful

    After the consumer lashback against DRM in the audio arena forced recording studios to go MP3, Hollywood is pursuing the Bush-style I-can't-be-bothered-with-history fiasco and repeating the same mistakes. Maybe after so many billions of lost revenue, they'll finally figure it out too. DRM is a dead end.

    1. Re:audio DRM failed, now they try again by Mikey-San · · Score: 1

      After the consumer lashback against DRM in the audio arena forced recording studios to go MP3, Hollywood is pursuing the Bush-style I-can't-be-bothered-with-history fiasco and repeating the same mistakes. Maybe after so many billions of lost revenue, they'll finally figure it out too. DRM is a dead end.

      Listen, I think DRM is a failure, too. But this post is crap.

      1. There's no consumer backlash against audio DRM on a large scale. 1+ billion songs sold through iTunes proves this. Conusmers may like DRM-free songs more, but they were sucking them up by the bucketload before iTunes Plus.

      2. Recording studios haven't "gone to MP3". This has nothing to do with studios. Recording studios don't use anything but lossless audio or tape machines. They send the master to the record company who then does whatever they've agreed to with the individual distribution channels. (AAC for iTunes, with and without DRM; WMA for Microsoft with DRM; MP3 for some other smaller resale channels.)

      3. The moment someone in a discussion of technology introduces any part of the George W. Bush presidency as an argument or comparison, whatever point they were trying to make immediately becomes lost.

      --
      Mikey-San
      Karma: +Eleventy billion (mostly affected by watching Celebrity Jeopardy)
    2. Re:audio DRM failed, now they try again by node+3 · · Score: 1

      Right, because people will be honest and "return" their rented iTunes movies on their own, without any need for DRM to enforce the rental terms.

      Clue 1: Audio DRM is different from Video DRM. Clue 2:People have already fully embraced Video DRM via the DVD.

    3. Re:audio DRM failed, now they try again by that+this+is+not+und · · Score: 1

      1+ billion songs sold through iTunes proves this.

      A billion songs sold is like ten songs per customer, for the relatively narrow customer base that has any interest in iTunes. Over a time span of about a year. I don't know that the long-term prospects are particularly rosy, now that the market is becoming competetive, and people have experienced disposable music recordings they thought they'd paid for permanently, for long enough to realize what it is.

      Then again, there will always be a huge market of adolescents for music they'll only like for 2-4 years. I just hope all other channels for distributing recordings of music aren't wiped away in the process of satisfying the children for a few years.

    4. Re:audio DRM failed, now they try again by dangitman · · Score: 1

      A billion songs sold is like ten songs per customer, for the relatively narrow customer base that has any interest in iTunes.

      "Narrow customer base" for iTunes? I'd like to know what the hell you are smoking. It's totally mainstream. iTunes is one of the most popular software applications in history.

      --
      ... and then they built the supercollider.
    5. Re:audio DRM failed, now they try again by Chris+Tucker · · Score: 1

      "Clue 2:People have already fully embraced Video DRM via the DVD."

      Primarily because the DVD DRM does not get in the way. You drop the DVD in the tray, push PLAY and you watch the movie.

      iTunes is similar. Click the BUY button, wait a bit, play your music forever. Move it to the iPod and bring it with you.

      "But FairPlay means I can't transfer my iTunes music to this piece of crap plastic half gig MP3 player from some slave labor factory in China! WAHHHH!"

      Yeah, so? Did you see anything anywhere on the iTunes site that even hinted that you could do that?

      "But CSS means I can't transfer my DVD to this piece of crap plastic one gig WMV player from some slave labor factory in China! WAHHHH!"

      Yeah, so? Did you see anything anywhere on the DVD box that even hinted that you could do that?

      And the less said about the smelly Linux hippies and their Ogg Vorbis this and their Matroska that, the better!

      Where was I? Oh, yes.

      DRM that doesn't get in the way and doesn't inconvenience the target audience, I.E., the average shmoe with iTunes and a DVD player in the living room, is DRM that, as far as the average shmoe is concerned, doesn't exist. The average shmoe has no interest in copying a DVD. Why would he want to do that? He already HAS the DVD.

      In fact, the average shmoe has no real interest in owning most DVDs. That's why Blockbuster and Netflix work.

      "I haven't watched Raiders of the Lost Ark in ages! Let me add it to my Netflix queue/stop at Blockbuster on the way home and get it."

      So, if Apple does the smart thing, and makes it as fast and as easy to rent a movie, with essentially invisible DRM, they, and the studios, will do just fine, as long as the studios can refrain from just being dicks about the whole thing.

      --
      Guaranteed! This comment 100% Anthrax free!
    6. Re:audio DRM failed, now they try again by that+this+is+not+und · · Score: 1

      Are you talking about the software package, which most people are forced to use with their Ipods, or the Itunes music service? Most people don't use the Itunes music service, they rip or download MP3 files themselves.

      As is well evidenced by the mere ten songs per customer calculation I made.

    7. Re:audio DRM failed, now they try again by dangitman · · Score: 1

      Are you talking about the software package, which most people are forced to use with their Ipods,

      You said "iTunes" - so presumably that's what you were talking about. But anyway, how are people "forced" to use iTunes with their iPods? There are alternatives available on every platform. Is there some kind of conspiracy of Apple Ninjas attacking people who don't use iTunes?

      Most people don't use the Itunes music service, they rip or download MP3 files themselves.

      Sure, but of the people that do buy from the iTunes store, they come from all demographics, around the world. Hardly a "narrow" market, it's actually quite diverse.

      As is well evidenced by the mere ten songs per customer calculation I made.

      Which probably isn't accurate. Do you have the latest sales figures from Apple? Did you merely calculate on the basis of number of iPods sold? Because people replace their iPods, or own more than one - and they don't throw away their purchased tunes just because they got a new one.

      --
      ... and then they built the supercollider.
    8. Re:audio DRM failed, now they try again by peas_n_carrots · · Score: 1

      "this post is crap."

      1. There is significant customer dissatisfaction with audio DRM. If that's not true, why have a large number of studios relented and agreed to DRM-free MP3 sales? 2. When I said "studios", I was referring to the entities that package & sell music to customers, not the physical recording studio with mics & recording equipment. Sheesh.. talk about picking nits. That part of your post is irrelevant anyway.

      3. Are you so fanatically loyal to Bush that you can't see a joke? Sounds like you are the one who's lost.

    9. Re:audio DRM failed, now they try again by peas_n_carrots · · Score: 1

      Your "clues" are based on a fantasy world. The fact that DVD has become the industry standard says nothing about acceptance of DRM. The DVD format became successful in spite of DRM. DVD's DRM was so easily cracked that it's essentially non-existent. There are dozens of programs, free or paid, that allow any user to easily bypass the encryption. DVDs are popular because consumers can easily back up their discs. Tell me, when are the movie studios going to replace for free HD/BR discs that get damaged? No? After all, from Hollywood's point of view, purchasers of movies don't really own the movie, just a "license" to view it. That being the case, Hollywood should bear the responsibility of replacing damaged media, no questions asked.

    10. Re:audio DRM failed, now they try again by Anonymous+Freak · · Score: 1

      DVDs are popular because consumers can easily back up their discs. Tell me, when are the movie studios going to replace for free HD/BR discs that get damaged? No?


      DVDs are not popular because consumers can easily back up their discs. Not even remotely. DVDs overtook VHS sales well before it was even possible to back up DRMed DVDs, and even now, it is not "easy" to back them up. It requires a computer with a DVD burner, and software that costs extra. Even then, the backed up discs don't always work right. (My dad backs up every DVD he buys, and only watches the backups. There are quite a few that he has had to throw away, because multiple pieces of DVD backup software won't back it up properly.) The average geek may be able to back up DVDs easily, but my mom can barely work the DVD player, much less back one up.

      Are the studios going to replace discs once they get damaged? Some of them, yes. Walt Disney Pictures offers a program where you can register your disc, and it is then eligible for disc replacement. Including Blu-ray discs. It's not even particularly onerous. You sign up for a disney.com account, and you tell them what disc you have. No serial number, no goofy menus, just type in the name. I haven't had to take advantage of it yet, but it is as simple as mailing in your broken disc, and $6.95 and they send you a new one. (Not necessarily worth it for cheap movies, but for Blu-ray, it is.)
      --
      Another non-functioning site was "uncertainty.microsoft.com."
      The purpose of that site was not known.
  21. Re:faster to go to the video store by igb · · Score: 3, Insightful
    And yet strangely a lot of people spend money with Netflix, Amazon Rental, etc, etc. I believe there is a video store near to me, but the Amazon rental service is priced so low I don't care and works fine. It also has a rather wide range: I'm guess the set of video stores with a copy of Nuit et Bruilard to hand is small.

    Something that perpetually fascinates me, which presumably relates to the autism of geeks, is that automatic assumption that all media has to be owned and collected: terabytes of ripped DVD material, etc. I assume these are the people who can never actually see a concert, because they spend the whole time photographing and recording it. I own a handful of films of DVD, although I go to the cinema (the ultimate rental, in a sense) once a week. I rent occasional films, that I missed at the cinema, or want to see for some other reason, and after watching them once, from end to end, I'm quite happy not to have them around any more. What do these people with hundreds and thousands of films _do_ with them? I'm increasingly puzzled at what I myself should be with the thousands of CDs I've acquired over the past twenty years: how many of them do I listen to? How many of them, indeed, have I listened to more than once?

  22. Re:faster to go to the video store by node+3 · · Score: 3, Insightful

    I live 5 min from my video rental store. 5 minutes from the moment you decide to watch a movie to being back at home watching it? Or 5 minutes from leaving the driveway to parking the car at the video store?

    Regardless, no matter *how* close your video store--even if you live *in* it, I can start watching a film from iTunes faster than you could from your live-in video store. Hell, I'd bet I can start iTunes, find a movie and start watching it before you can turn on your TV and DVD player, find and load the disc you've already rented, and start the movie (without even taking into account the FBI warning and superfluous DVD startup animations that will delay your movie no matter how fast your DVD player starts).
  23. How would the limited-use DRM work? by DTemp · · Score: 2, Interesting

    Ok so how would this work exactly?

    If I watch the first 30 minutes of a movie, does that count as one full viewing? Does it mark the first 30 minutes as being watched once, so I can watch the rest of the movie X times but I can only watch the first 30 minutes again X-1 times? They CERTAINLY couldn't make it count as nothing, cause then people would never watch the credits of the movie, or whatever, and it wouldn't count.

    And, I presume these will sync to video-capable iPods. If you only get to watch it three times, whats stopping me from downloading it, syncing it to my iPod, and then watching it three times on my computer AND iPod EACH.

    Ok... so all of the above relies on a method that allows you to watch it a certain amount of times, instead of a method that lets you watch it unlimited times within a certain time period.

    I know far less about DRM and encryption than guys like DVDJon, but whats stopping me from changing my Mac's system clock?

    1. Re:How would the limited-use DRM work? by that+this+is+not+und · · Score: 1

      whats stopping me from changing my Mac's system clock?

      Well, with schemes like this coming to rise, it becomes incumbent on the authorities to come up with a mechanism and rules to make it illegal and/or impossible for us to change our clocks and calendars at will.

      Which, of course, means the Tick-tock man assumes greater power than ever before. It'll suck to be Harlequin.

    2. Re:How would the limited-use DRM work? by stewbacca · · Score: 1

      but whats stopping me from changing my Mac's system clock?
      This hasn't circumvented trial period endings for years now, so I'm sure the Apple/Fox deal wouldn't fall to such an easy trick either.
    3. Re:How would the limited-use DRM work? by AndreR · · Score: 1

      ... but whats stopping me from changing my Mac's system clock? You can't change the system clock of Apple's servers.
    4. Re:How would the limited-use DRM work? by toddestan · · Score: 1

      Generally, the trail period software is smart enough to permanently expire the software once the trail date has passed, meaning you can't set the date in the past and have your software work again. However, it has no way to tell if you keep setting your clock back before the expiration date though.

      However, I don't expect this to be an issue. Most likely the DRM will check in with the mothership before letting you play the file, the system time will be irrelevant to the whole thing.

    5. Re:How would the limited-use DRM work? by erwanl · · Score: 1

      As far as I understand you can watch the movie as many times as you want during 24h. So you can watch the first 30 minutes 48 times if you want.

  24. DRM and Limits by VincenzoRomano · · Score: 1

    movies that will only play for a limited amount of time
    Which should mean proprietary file format and player?
    A good bait for hackers to circumvent it.
    As stated previous postings, DRM is an illusion, renting digital files doubly so.
    --
    Maybe Computers will never be as intelligent as Humans.
    For sure they won't ever become so stupid. [VR-1988]
  25. No mention of late fees by DTemp · · Score: 1

    What happens if I fail to scp them their movie file back within a timely manner? 99 cents a day?

  26. Re:faster to go to the video store by that+this+is+not+und · · Score: 1

    It's always been about instant gratification, eh?

    I knew the world was coming to this when I was a teenager and they started programming the toddlers with those chop-chop short spots on Sesame Street. Short attention span, instant gratification. Ultra-lite content, too.

    I bet you can bring up a Starsky and Hutch rerun on the screen of your PeeCe magnitudes of scale faster than I can make it down to the community theater to watch a new play performed, too.

  27. Re:faster to go to the video store by node+3 · · Score: 1

    What's all that got to do with anything? Are you somehow comparing your local Blockbuster or Hollywood Video with community theatre?

    And don't pretend instant gratification is anything new. The microwave oven, television, telephone, railroad, pony express, sail ships, chariots, carrier pigeons, smoke signals, well, my point is, wanting things faster is nothing new, nor is it anything bad.

    I mean, why would you *want* to go to your local video store when you can just click download and watch immediately? Perhaps you are blessed with a quality local video store staffed with interesting people who are true movie buffs. If that's the case, more power to you. For the rest of us, or for those who aren't interested in chatting about films, or even for those who are interested in that, for those times you just want to watch the film, perhaps on a whim, how is video on demand from iTunes a bad thing?

  28. Can DRM Work? by LKM · · Score: 1

    I think it's more or less obvious that DRM can't possibly work in the sense that it can't protect content perfectly. Since a standalone computer needs all the components to decrypt the DRM in order to play it, there will always be a way to decrypt the bought or rented media in a way which stores the resulting, unencrypted data.

    On the other hand, the current iTunes DRM works pretty well, and most people don't seem to bother with breaking it. Why? Because fair use usually doesn't get in their way. I bought a bunch of iTunes songs, and I have never been bothered by the DRM. The energy needed to remove the DRM is much bigger than the energy needed to cope with the fair use DRM restrictions. Or, from a somewhat different perspective: the features you gain from removing the DRM do usually not justify the time put into figuring out how to break the DRM, finding the apps you need, and then downloading and running them.

    Rented movies may be different. You gain a lot from being able to break DRM; namely, you gain the ability to store and watch the movie forever. I guess that breaking the DRM on rented media is a much bigger issue and will be a lot more popular than breaking the DRM on "bought" media.

    1. Re:Can DRM Work? by argent · · Score: 1

      Short answer: "No".

      Long answer:

      On the other hand, the current iTunes DRM works pretty well, and most people don't seem to bother with breaking it. Why?

      The current iTunes DRM works because Apple makes it trivial to bypass it. They even tell you how to do it without finding or downloading any new apps: MIX, BURN, RIP. Many people don't bother until the first time they run into a problem with Fairplay, but making an audio CD backup of iTunes tracks as you buy them is not only sensible but encouraged (and necessary for you to retain fair use rights anyway).

      Yes, you're going to lose some quality when you rip it, but if you cared you'd have bought the CD and ripped it to lossless, or at least restricted your purchases to iTunes Plus (which is DRM-free anyway).

      No, DRM can't work, Jobs knows this, he said as much... which is why the iTunes music DRM is basically "honor system" quality. The movie DRM is stronger, but just as fundamentally doomed.

    2. Re:Can DRM Work? by LKM · · Score: 1

      I fail to see how what you said contradicts what I said.

    3. Re:Can DRM Work? by argent · · Score: 1

      I suppose if by "works pretty well" you mean "doesn't actually work", we're in agreement.

    4. Re:Can DRM Work? by LKM · · Score: 1

      No, by "works pretty well" I meant (obviously, I think) that hardly anyone bothers to break it using cracks or the like. And you agree with that in your post, saying yourself that people burn CDs to get music out of fair play, which is an officially supported part of fair play and actually shows that it works. And frankly, I don't even know anyone who bothers to burn CDs. People just put up with the fair play DRM because it never gets in their way. It works, because it doesn't actually do very much.

  29. Portable movies by TheMiddleRoad · · Score: 1

    This is about portable movies more than watching it on your TV. Apple makes their money of iPod sales! Their TV shows, as far as I can tell, usually runs 200MB for a 43 minute TV episode. That'll be about 600 megs for your typical 2-hour film. Comcraptastic customers get 500k+ downloads usually, so they'll finish downloading in about 20 minutes. That's way faster than getting a rental from a store, and Apple will likely allow you to watch as you download. You can "rent" a film before you go to bed, wake up with it already synched, and watch it on the work-commute. At $2-4, I bet many people will go for it. $5 is pushing it. Unless you're on a fast private torrent site, iTunes will be much faster and more convenient than piracy.

    And like others have pointed out, the DRM will be cracked quicker than spit and people will be able to save the films without any feeling of guilt as they'll have paid for them.

  30. Re:faster to go to the video store by dangitman · · Score: 0, Offtopic

    What's worse than instant gratification is wasting fossil fuels just to drive down the road to get data. That's much more selfish. Not to mention the petrochemicals involved in manufacturing the DVD and its case, then transporting it to the distributor and then transporting it from the distributor to the video rental store.

    --
    ... and then they built the supercollider.
  31. fairplay on dvds by entropys_cbn_dbt · · Score: 1

    Interesting that nobody has commented yet on the proposed ability to rip a physical dvd onto an ipod that is apparently part of the fox deal. So how will it work? Will the dvd contain an ipod/appletv version of the movie wrapped in fairplay DRM, or will itunes insert it for you when itunes recognises the dvd as one it is authorised to rip?

  32. Who rips all their DVD rentals anyway? by klagermkii · · Score: 1

    ...on iTunes, there will be at least 2 applications that will intercept or otherwise access the data and convert it to a more permanent format.

    Almost certainly it'll be Windows only at first, but very soon thereafter, the Mac OS version will appear.

    So what? It's actually FAR easier for me to just load up the movies that I rent from the video store right now and just rip it with Handbrake/Your Preferred DVD Ripper. I just don't care enough to do it. Generally I don't want to watch the same movie again so it's just a waste of hard drive space for me to keep it.

    Now you're talking about an encryption that's significantly more of a PITA than CSS ever was. Apple will probably be updating it every two weeks to keep people out, so if I wanted to rip my rental stream I'd have to bugger around trying to find the latest version of whatever would remove that DRM.

    It's different with music and movies that I own because I want to see them again at a later point, but rentals are by and large just watch-and-forget.

    1. Re:Who rips all their DVD rentals anyway? by Chris+Tucker · · Score: 1

      "Now you're talking about an encryption that's significantly more of a PITA than CSS ever was. Apple will probably be updating it every two weeks to keep people out, so if I wanted to rip my rental stream I'd have to bugger around trying to find the latest version of whatever would remove that DRM."

      Exactly. I, for one, am not going to rip films rented from iTunes. Not worth the hassle for those movies I am, in all honesty, only going to watch once, because it's easier and potentially cheaper than seeing it in the theater.

      If I really want to see a film in the theaters right now, I go and see it. I'll continue to do that until the total cost (subway fare to and from the theater & ticket price) significantly exceed the cost of the DVD from Amazon or Deep Discount. Then, I'll just say, "Screw it!", download it, and THEN buy the DVD when it's released.

      My point in the original message was both that there will be ripping apps for iTunes rental movies, no matter what I or anyone else thinks about the morality of them and that, eventually, Fox will decide that the megatons of money they will make from such a deal is not enough. They wanted gigatons.

      Unlike NBC, who are just brainhurtingly stupid.

      --
      Guaranteed! This comment 100% Anthrax free!
  33. Where is... by NavidHX · · Score: 1

    the rhapsody for the movie industry? It would be nice to pay a reasonable monthly subscription ($25) and have access to digitally archived movies from the 1920s until now. We need an all you can watch system in place now.

  34. Market Research by babbling · · Score: 1

    I have to wonder whether any company using this business model has actually done any market research into whether the target audience exists. It seems about as feasible as selling dog food for cats.

    Geeks are into watching TV shows on their computers. Normal people (aka "non-geeks") are not. Normal people don't want to sit at a computer and watch a show, and they want it immediately rather than waiting for it to download. Normal people tend not to even have internet connections good enough to enable a "rent movies by downloading them" type of behaviour. Normal people don't have devices that allow them to watch TV shows on their computer on normal televisions, either.

    So you would think that this is a service that will be targeting geeks, but...

    Geeks tend to know what DRM is, and tend to oppose it. The idea of having a file on your computer that deletes itself after a period of time does not appeal to geeks. We can easily enough find and download TV shows and movies illegally anyway, so why would we choose to pay for something that is inferior and isn't free of cost?

    So who is the target audience? The only people I know who will actually use this are hardcore Apple fanboys, and I don't think there's enough of them for this type of service to be worthwhile.

    1. Re:Market Research by f8l_0e · · Score: 1

      Short answer? Doctors, Lawyers, Stock Brokers, Mortgage Brokers or anyone else in a position to enter a technological arms race with their colleagues. They have the best computer, the best internet connection, the best HDTV, the best 7.1 THX certified system they know nothing about DRM and wouldn't care either way because everything is disposable. Example conversation: (a) My E55 is the sh!t. (b) My M5 is faster. (a) But my home theater system kicks your system's @ss. (b) I have appleTV so I can .. (blah, blah, blah) There is a market for this stuff, we're just not the targeted audience.

    2. Re:Market Research by tepples · · Score: 1

      Normal people don't have devices that allow them to watch TV shows on their computer on normal televisions, either. I thought most PC video cards nowadays came with composite TV output, and I thought a lot of HDTVs had a VGA-style DE-15 input for RGB signals.
    3. Re:Market Research by stewbacca · · Score: 1
      Hey, I have all that stuff (minus the benz or the bimmer) but I'm hardly rich (*firmly ensconched in the middle class is more realistic*). I'm not sure I'd use this service, though, since it is only one studio's movies. Since most movies are crap, it would take all the studios jumping on board for me to be able to find a movie worth renting from time-to-time.

      You sound bitter and jealous by your example. How does renting a movie via digitial download apply only to the wealthiest of society?

    4. Re:Market Research by babbling · · Score: 1

      Okay, so perhaps no device is required for newer hardware, but the point still stands. Normal people do not have their PCs connected to their televisions.

  35. Flaimbait? Really? by stewbacca · · Score: 1

    Man I can't believe your well moderated post got modded "flamebait". I guess that goes to show how hard core the "anti-DRMists" out there really are! If you even suggest that DRM might not be as evil as everyone makes it out to be, in a perfectly logical, well thought out post, you get ye olde slashdot FLAMEBAIT scarlet letter.

  36. DIVX failed, FlexPlay failed... by dpbsmith · · Score: 1

    ...all the limited-time and streaming-only music services have failed....

    as far as I know, every attempt to deliver a pseudo-rental experience by providing a time-limited copy--as opposed to a physical copy that is physically returned--has failed.

    All of the promoters of these schemes simply assert that consumers will perceive this as being just like a rental, only better because you don't have the inconvenience of having to return the copy.

    But a decade of experience seems to show that whether consumers ought to perceive it that way, consumers in fact do not perceive it that way. They perceive it as a ripoff.

    Why would anyone expect this venture to succeed? How, exactly, is it supposed to be different from the many predecessors, all using seemingly similar business models, all of which have failed?

    1. Re:DIVX failed, FlexPlay failed... by stewbacca · · Score: 1

      as far as I know, every attempt to deliver a pseudo-rental experience by providing a time-limited copy--as opposed to a physical copy that is physically returned--has failed.
      Well if anyone can make a failed model work, it's definitely Apple.
  37. Pretty Much Old News by imstanny · · Score: 1
    http://www.macrumors.com/2007/09/08/itunes-movie-rentals-coming/

    This has been pretty obvious for a while now...

  38. Re:faster to go to the video store by Abcd1234 · · Score: 1

    I'd be willing to spend a dollar or two for a movie, if I could watch it for more than 24hrs. Perhaps a week. In very high quality.

    Umm... explain to me how a downloaded copy will be of higher quality than just renting a disc, particularly if you don't want it to take a week just to download the thing?

  39. Fairplay is "honor system" DRM by argent · · Score: 3, Interesting

    iTunes DRM has not been cracked in ages.

    Nobody needs to crack it, because iTunes DRM is "honor system": iTunes will happily make a perfect digital unencrypted copy of an audio track for you any time you want, without QTFairUse, by burning to an audio CD.

    Which I routinely do every time I buy a track from iTunes, because I took their advice about making backups of all my music to heart. Good thing too, when a couple of reinstalls on a bad system drive took me over the limit of authorizations... it was the only way I could play my music while waiting for them to remove my authorizations manually. If you (any of you out there) haven't made audio CD backups of your iTunes music, I heartily encourage you to start.

    Yes, re-ripping will introduce some distortion if you don't re-rip to lossless... but I can't detect any on anything but classical music, and I haven't bought classical music on iTunes in years. I mean, really, if you care about quality why aren't you buying and ripping CDs, or at least sticking to iTunes Plus tracks (which are, incidentally, DRM-free).

    And the fact that there's not an easy equivalent for video is one reason I've only bought a few TV shows from iTunes, to fill in series I've missed. The video side of iTunes seems like a sideshow, really, music is where it's at.

    1. Re:Fairplay is "honor system" DRM by Ziwcam · · Score: 1

      Slightly OT, and it may be something you're aware of, but there is a "Back Up to Disc" option in the file menu of iTunes 7. I'm fairly sure THIS is what Apple means when they say to back up your music.

    2. Re:Fairplay is "honor system" DRM by argent · · Score: 1

      Ah, right, they meant you to use the iTunes 7 "Back up to disc" option back before there was an iTunes 7. How could I have imagined anything else?

      Yes, I've got my tongue firmly in my cheek here, but I'm not the only one who saw the karmic connection between Apple's "RIP MIX BURN" campaign and the iTunes store:

      http://epeus.blogspot.com/2006/07/rip-mix-burn.html

      This is not Machiavellian levels of subtlety, folks.

  40. I hope Jobs hasn't started fooling himself... by argent · · Score: 1

    I mean, Jobs keeps saying DRM can't work, and now this scheme which actually depends on DRM working.

  41. Apple is going to fix Quicktime on Windows? by argent · · Score: 1

    Oh, one more thing...

    The biggest problem I see with it is that Quicktime on Windows, well, it's got reliability problems and it's got performance problems. My wife downloaded some episodes of one of her TV shows and had to borrow my first gen Mac mini to watch them, because her *much* faster and more up-to-date Wintel box couldn't play them without cutouts... no matter what I did in upgrading drivers and reinstalling Quicktime and the rest of the Wintendo voodoo games.

    It plays WMV and RM just fine.

  42. Re:faster to go to the video store by tepples · · Score: 1

    I live 5 min from my video rental store. But a lot of us don't live within 5 minutes cycling distance from a video rental store with the titles that we want. How much did this real estate cost you?
  43. You mean like apartheid? by tepples · · Score: 1

    Give to Caesar, what belongs to Caesar. The Roman Empire is dead. Besides, legislatures do not dictate morality. For example, when slavery is the law, as it was in the United States prior to the 1860s, is slavery moral? When apartheid is the law, as it was in the United States prior to the 1960s and in South Africa prior to the 1990s, is apartheid moral?
  44. Re:faster to go to the video store by Luscious868 · · Score: 1

    I live 5 min from my video rental store. So unless the cost is a lot less, I doubt I would want to wait the longer time for a download.

    Further, most people with digital cable or satellite have video on demand so sometimes renting a movie just takes a few clicks of the remote. I'll likely use this service when I travel for work. I can rent a couple of movies, load them on my iPhone and have something to watch at the airport and on the plane. I used to have to buy the movie when I wanted to do this, with these new rentals it'll become cheaper. Apple might be hurting themselves by doing this. I suspect I'm not the only own who buys movies from iTunes just to watch them once and will now choose to rent instead. Then again, if the price is right, I'll probably do it more often so they may get more out of me in the end. Time will tell.

  45. Re:faster to go to the video store by Anonymous Coward · · Score: 0

    FTTH, decent connections you know.
    i happen to live in Seoul and get my Internet and IPTV through Hanaro, it's 100Mb/s service and movies stream after about 30 seconds of buffering. There is a pretty decent selection to choose from, from recent movies (Transformers, Next are 2 recent ones that come to mind) to stuff like Midnight Run and the Meaning of Life. Lots of Korean, Chinese and Japanese movies as well as s ome other foreign language films from countries like France, Spain, and Germany. It's not in 1080p quality but it's decent. Average new run movies go for about $2.50 US with 3 days to watch them (i guess some people would like 5, I usually just watch movies when I order them though, if they're pay-per-view flicks).
    They're a little slow with foreign TV series, and they will charge for the real popular stuff like 24 or Heroes (like $0.40/episode). I don't have a problem with downloading TV shows though so...they can bite me on that.

    My total cost per month with a 2 year contract is about $25 US.

    Appropriately enough, my captcha for this post is "delivery" and they certainly do deliver.

    Now obviously this system works well in Seoul due to high population density. There's no reason the same set-up couldn't work in the major urban centres in the States. [slight politcal rant]Except one: corporate greed. But don't worry, the free market will sort that out.[/slight political rant]

    So yeah, that's how to do this kind of service right.

  46. Was I the only one who read "Movie Rectal Deal"? by Jim+in+Buffalo · · Score: 0, Offtopic

    The word 'Rectal' didn't seem out-of-place, as these companies are known for delivering their messages that way.

    --
    This sig, aah-ah, is comin' like a ghost-sig...
  47. Cryptographic model by DrYak · · Score: 4, Insightful

    We already have mathematical algorithms that are good enough (both deterministic and 'uncrackable')


    Which won't work for DRM.
    The basic premise in cryptography is keeping the key secret, exchanging them securely with the destination user while avoiding them to be catched by undesired 3rd persons.
    With DRM, the problem is that the person to which you securely transmit the keys (the user, so he can watch his movie) and the person you're protecting the keys from (the user, so he won't make unauthorised copies) are the same person. You're supposed at the same time give the keys to the user and prevent the user from using them.

    So the mathematical model behind private/public systems, etc could be perfect, that won't help a system like DRM which is broken by design.

    --
    "Sufficiently advanced satire is indistinguishable from reality." - [Tips: 1DrYakQDKCQ6y52z6QbnkxHXAocMZJE61o ]
  48. What can we disguise a PC as? by tepples · · Score: 1

    Normal people do not have their PCs connected to their televisions. What do they have connected to their televisions?
    1. Re:What can we disguise a PC as? by babbling · · Score: 1

      An antenna, a DVD player, and possibly a VCR or gaming console.

    2. Re:What can we disguise a PC as? by tepples · · Score: 1

      An antenna, a DVD player, and possibly a VCR or gaming console. Then sell a PC in a case that disguises it as a game console. Would that flop spectacularly?
    3. Re:What can we disguise a PC as? by babbling · · Score: 1

      Probably, because only hardcore gamers are likely to hook it up to the internet. Even if that barrier is overcome, I still can't picture my parents entering their credit card number into a game console so that they can wait several hours for a "rental" movie to download. Even I wouldn't bother doing that if I didn't have any problem with the Digital Restrictions Management.

  49. Apple is the Middleman by Bryansix · · Score: 1

    Pali Research analyst Stacey Widlitz said the deal follows a trend of Hollywood studios selling directly to consumers and cutting out the middleman.
    Uhm, No. Apple is the middle man here. They are distributing the content just like Blockbuster and Netflix. They also are not the first to deliver content over the Internet. Netflix already has that capability built into every single Netflix account.
  50. The opposite observation by DrYak · · Score: 1

    I usually encounter the opposite situation.

    My ex was studying psychology (not exactly a bunch of computer nerds).
    We got her a MP3 player for Christmas. And somewhat later, for her birthsday I wanted to offer her gift-coupons for her to go and buy whatever CD she would like to rip and store on the player.

    Reaction of all her co-students whom I asked to help ? "Why pay for something she can get for free on LimeWire ?".

    So my experience is the exact opposite. For every effort that companies make to attract 1 paying customer, there's about 20 non-nerdy girls who don't give a damn shit and continue to download from P2P.

    --
    "Sufficiently advanced satire is indistinguishable from reality." - [Tips: 1DrYakQDKCQ6y52z6QbnkxHXAocMZJE61o ]
  51. Why is this exciting or news even? by TheNetAvenger · · Score: 2, Insightful

    Why is this exciting or news even?

    In the non-iTunes reality, people have been renting Videos online for over 6 years more. Look up Vongo, Cinemanow, Movielink, as well as some of the subscription based music services that also allow limited video and music video downloads.

    I like most people in the non iTunes wrapped world have been clicking my media center remote to grab the latest movie online from my chair for a long time now. Yes Media Center 2005 and Vista work great with online Video rental services, it is one of the reasons to pick up a remote for your computer even if you don't use the tuner and DVR functions of media center. (Let alone the online content access to stuff normally found on the old TVLinks sites automatically available inside Media Center)

    The only news here is the Fox deal, not the 'renting' of freaking movies, even though it is a new model to Apple.

    I know that 'owning' the rights to music is a great plan or getting access to stuff the Windows world has had for years is always exciting to Apple users and they think Jobs invents it everytime, but come on...

    As for renting media, I pay my $15bucks a month to Napster or Rhapsody and have access to virtually every song ever made and reload my Creative Zen on a weekly basis with about 1000-2000 new songs. THis also includes loading my Theater computer, and the rest of my family's MP3 players with everything they could even want. How much would that cost in iTunes world?

    I guess the part that kills me, is that I have avid iPod and iTunes friends that won't pay for subscription based music, but yet they pay for the deluxe TV/Cable package everymonth or have several XM devices they pay 20-30 bucks a month for, when they oculd be be podcasting and paying a music subscription service cheaper and getting instant access to literally millions of songs as faster as your connection can grab them.

    I'm not a personal fan of the Zune, as MS's plans got screwed over by the wireless restrictions, but the model works better. Buy if you want and burn it to CD just like iTunes, or don't and just pay the subscription fee and get access to all their content on a monthly basis.

    Consumers are finally taking notice of the 'cable bill' subscription concept and this is driving users to Zunes and non-Apple WMA based devices. Think of it this way, give your kids the option, I can buy you 4Gb Ipod that is cool, but you can only buy 10 songs a month, or I can buy a Windows PlaysforSure or Zune device and for the same money you can download everysong you ever wanted to fill the device.

    Kids get the difference here, even if the Apple drones don't. Ipod is cool, but there is the high school and campus crowd of non iPod users that are considered in 'the know' that become more trendy with access to a larger selection of music and videos and movies and TV Shows without having to buy them.

    Besides the geeks in the crowds that like the Zens and even cheaper Insigna 4gb players that have better audio support and better video quaility that even the most expensive iPod. Pick up a old Zen M or newer device and not only does the internal screen kill even the new iPods, but the A/V out is DVD resolution giving you a portable Movie jukebox to hook up at any friends house to watch movies on the fly.

    I guess the whole iPod thing has left some of us geeks a bit bitter, as we have seen better devices doing what the iPod started years before the iPod, and continue to seen better sounding and more capapble MP3 devices from other companies, but once again Apple's marketing can turn average into spectacular. Maybe instead of bitter, we should just be in awe of Apple's marketing machine and go on our way and buy better quality devices cheaper than iPod with the horrible iTunes lock in 99% of the average users get sucked into.

    1. Re:Why is this exciting or news even? by stewbacca · · Score: 1
      So basically you are saying you hate Apple and iPods, thus an Apple + Movie Studio + Rental plan is automatically going to be bad? That's fine, but what about those of us who actually like iPods for reasons OTHER than you complained about? For example, I like owning my music, so rental plans are a non-issue. I like devices that are well engineered, have a nice polished UI, and connect easily with my home computers. An excessive feature list (fm radio, voice recorder, toaster, etc.) is not important to me. What makes an mp3 player attractive to me, aren't the same things that work for you. Neither you nor I really have a right to tell the other that our choice of mp3 player is wrong.

      The real reason this is news, is because Apple has a long track-record of taking mediocre and previously failed ideas and making them work really well. They also have a good record of "fighting-the-man" and winning (.99 cent songs for what, 5 years now?).

    2. Re:Why is this exciting or news even? by entropys_cbn_dbt · · Score: 1

      A music subscription service for me (and, it seems, the majority of consumers) is an extremely poor value proposition. Even for movies it would be a poor proposition for me, although it may be appealing to a larger group of consumers than music subscription services. An a la carte rental service could be accessed by me, though. I also agree with the poster that said that the extras on a lot of other brand MP3 players are not relevant. My walkman phone has an fm radio, and I have used it once - the annoying radio jockey was enough to make me remember why I wanted MP3 player features on the phone. And if you were to place a 4gb zen beside a 4 gb nano, and then pick them both up, you will realise why the zen is not number one. Then itunes is pretty easy to use, and has the least oppressive DRM. BTW you are not 99% locked in to itunes. I don't own an ipod, having chosen an alternative that suited my circumstances better. But that does not prevent me from understanding why the ipod is most popular.

    3. Re:Why is this exciting or news even? by TheNetAvenger · · Score: 1

      Even for movies it would be a poor proposition for me, although it may be appealing to a larger group of consumers than music subscription services

      I truly do get the initial hesitation most people have, as I also was like, na i'll pass until I spent $30 one month on music online and purchased 5 additional CDs. That was more than have a year of subscription service I could of had and instead of the few songs I got, I would have access to virtually any song made.

      As for the movie comparison, the same things were said about HBO when it arrived in the cable market, people never thought it would make it, as it was expensive, limited presentations, easier to go to a movie theater in bigger cities, etc.

      Vongo is an extension of Starz, and with the monthly Vongo subscription, you get a live access to the Vongo channel inside Media Center on Vista over the internet, in addition to several thousand movies you can pick to watch at any time at DVD or better quality. So for people that would normally pay the $10 a month to the cable company to get Starz, it would me a better deal for the ones with a Media Computer to pay the money to Vongo and get the channel in addition to on demand free video rentals.

      Also remember that none of the subscription services prevent people from buying the tracks or albums, so you can still purchase music if you want to retain rights to it forever and burn it to a CD.

      The other thing that is important in this whole debate is HD. Cable companies suck when it comes to HD in general with very little unrestricted QAM broadcasts and pushing consumers into more expensive packages to get TV quality that will be mandated by the Fed Govt in a year anyway.

      Then there is the HD-DVD and Blu-Ray, and a lot of people aren't willing to 'invest' in either media or start a library until things level out and get better established. Until then, people will be more apt to rent movies, and online is a great way to access HD content, already surpassing what you can find in most Blockbuster or Hollywood stores. People talk about the PS3 and how popular it has made Blu-RAY in terms of movie purchases, but the missed topic is XBox Live and the amount of TV and Movie content that is purchased or rented and downloaded in HD format, which far surpassess the entire Blu-RAY and HD-DVD market combined.

      As for device features, sure that is a subjective topic, and what is important to one person is not important to another. The point being though, is that the 'VAST' majority of the iPod market is people that don't realize that there are other devices from companies doing MP3 players long before Apple, and have features a lot of people would choose over the iPod if they were aware they existed.

      Here is an example: My spouse has a 4GB non-iPod MP3, it does virtually every format of music from WMA to OGG, and also does full MPeg4 Video. It has a slick interface, with both wheel and direction access, is easy to transfer music to, no conversion usually needed unlike the iPod, it also has full V2.0 stereo bluetooth support so it beams music to the car or headset wirelessly, and has a miniSD explansion slot that will take at least 8GB chips when widely available. It also has a higher resolution than the 1st Gen iPod Nano, brighter display, faster display response, and has higher color capabilities making movies watchable on the rather small unit.

      It was also half the price of the iPod nano, has the option of using any online store...

      So in every aspect in terms of function and features it is superior to the iPod Nano, with several featues far beyond not only the Nano but other iPods as well.

      Now the bad part, if you want iPod accessories (cases, adapters, stereo hookups, etc) you are screwed because the market belongs to the iPod.

      The point of this is, 99.9% of people that run into my spouse and happen to see or ask about her 'iPod' as they call it, wish they would have gotten one like hers instead of their iPod, and all because they just didn't know

  52. Will it clone the output to my HDTV? by DaveCBio · · Score: 1

    Most other players will allow my video card to clone the video out to my HDTV and play it fullscreen. Quicktime doesn't do this. I'd rather watch movies and TV on a large screen than my 17" LCD.

    1. Re:Will it clone the output to my HDTV? by stewbacca · · Score: 2, Informative
      This is a common complaint. However, with iTunes content and/or anything put into Apple's Front Row software, even though it uses the Quicktime video codecs (and the Quicktime player itself doesn't play full screen unless you go pro), the video content from iTunes and video played via Front Row, indeed DOES play full screen.

      The limitation you are experiencing is because you are using the Quicktime player, instead of iTunes (or Front Row, if you have a Mac). Yeah, it's dumb, but you really wouldn't use Quicktime (player) to send it to your TV when you have the option to do it from iTunes (especially if you bought/rent it directly in iTunes). It's especially irrelevant if you use OSX and Front Row....or an Apple TV for that matter.

    2. Re:Will it clone the output to my HDTV? by bommai · · Score: 1

      Where have you been? For a while now, Quicktime basic has full screen capability. Also, this will probably increase the sale of AppleTVs.

    3. Re:Will it clone the output to my HDTV? by DaveCBio · · Score: 1

      What I am looking for is full screen output to a secondary monitor while staying normal size in the primary monitor. I do this all the time with AVIs, Divx. etc.

    4. Re:Will it clone the output to my HDTV? by bommai · · Score: 1

      I have a dual monitor setup (the second monitor is actually my HDTV). I use eyeTV and Front Row (I have to make the second monitor my primary for frontrow though - I wish Apple would fix this). I can also use Quicktime in full screen mode in my second monitor.

    5. Re:Will it clone the output to my HDTV? by Anonymous Coward · · Score: 0

      That should be a function of the OS, shouldn't it?

  53. Good argument for subscription music by benwaggoner · · Score: 1

    ...and the above is an excellent argument for a music subscription service, so you don't need to deal with the mechanics of preserving files.

    I much prefer the Zune Marketplace Zunepass, and URGE before that, as a model. A fixed monthly fee, and I can download whatever I want, whenever I want. Last night I downloaded all of the Rock Band tracks, including most of the albums they were off of, and 85% or so of them were available via subscription (the Metallica stuff required a purchased download). Nice way to sample stuff without having to pay hundreds of dollars.

  54. Bad argument for subscription music by argent · · Score: 1

    ...and the above is an excellent argument for a music subscription service, so you don't need to deal with the mechanics of preserving files.

    That seems rather an odd bit of logic there.

    Here I am with a music library collected over the past 30 years, containing quite a bit of music that's no longer in distribution, some of which will never be republished until it goes out of copyright, and the solution to backing it up is to prevent me from having acquired a permanent copy in the first place. Well, I suppose if you don't actually care about being able to listen to a song you like after your subscription expires or the company goes out of business, that might work.

    Nice way to sample stuff without having to pay hundreds of dollars.

    $15 per month, times twelve months per year, that comes to $180 per year. Let's see, my oldest iTunes purchases are from mid-2004. There's 261 tracks there, including the 15 I got for free with my iPod and a couple of dozen free downloads... oh, what the hell, call it $260. Add in about $60 worth of music from eMusic, and that's $320. Plus a hundred bucks worth of CDs... ok, $420. That's "hundreds of dollars".

    But wait: if I'd been using the Zune service I'd have paid $450 and I'd still have to fork over another $15 if I wanted to keep listening to that music in January.

    Throw in all the ripped CDs and tapes from the past 30 years, and the total's probably a few thousand bucks... but then 30 years of Zune would add up pretty quickly too.

    Subscription music isn't cheaper unless you're using it like an FM radio. But then that's pretty pricey for FM. That's even more expensive than Sirius.

    1. Re:Bad argument for subscription music by benwaggoner · · Score: 1

      But do you really listen to 30 year old recordings much? I listen to stuff that old, but music I like that that's old typicall has has multiple remsterings and re-releases in that timeframe. And I'm really not interested in having to keep my act together to keep a digital archive together for 30 years, without any backup failures, etcetera.

      Maybe I've been a heavier music consumer than you, but if I live for another 50 years, I couldn't spend as much buying music as I did from 18-30. Zune Pass works well for folks who'd otherwise buy at least a disc or two a month on average.

    2. Re:Bad argument for subscription music by argent · · Score: 1

      But do you really listen to 30 year old recordings much?

      Sure. Older than that, even... I think the oldest recordings in my library are more like 80 years old.

      Maybe I've been a heavier music consumer than you, but if I live for another 50 years, I couldn't spend as much buying music as I did from 18-30.

      If you used Zune for those 12 years you'd have paid four and a half grand and have nothing to show for it.

      I'm really not interested in having to keep my act together to keep a digital archive together for 30 years, without any backup failures, etcetera.

      I expect it'll be easier than keeping the analog archive together has been. And, in any case, if I lose half the tracks I'll still be better off than if I threw my money down the Zune.

    3. Re:Bad argument for subscription music by benwaggoner · · Score: 1

      Assuming immortality :).

      Assuming that I live another 50 years, I'd pay out $9000 for Zune or equivalent service. I'd pay a lot more to buy the amount of music I'd listen to in that time frame otherwise. Heck, I've certainly downloaded a good $500 of music in the last 24 hours, which is several years of subscription fees.

    4. Re:Bad argument for subscription music by argent · · Score: 1

      You only listen to a song once? You listen to 50 songs an hour? Speed them up much?

      Over the last three years I've listened to "Everybody wants to rule the world" 85 times, "Linus and Lucy" 75 times, "Going to California" 70 times, "Steam" 62 times, various versions of Pachelbel's Canon maybe a couple hundred times, various pieces by Bach almost 1500 times... and prolific as he was I don't have anything like that many works of his in my library. Yellow Submarine just started to play... let's see... the Beatles only rack up 422 plays total, beaten by Vangelis and Synergy but handily ahead of Pink Floyd and Gerschwin...

      I don't feel like I'm missing anything by being limited to the 8000 tracks in my library.

  55. Re:faster to go to the video store by fishboy · · Score: 1

    i couldn't agree more, there are only a handful of films i would be interested in owning. films are not music and the vast majority of them do not merit a second viewing, much less a third or fourth. as for the cd collection, i converted ninety percent of mine into cash when i suddenly realised i hadn't played a single one of them once in the year since i got my first mp3 player. i haven't looked back at the decision at all, just kept the really special ones and ditched the rest.

    the real advantage of online service is in not having to step foot in a rental store *ever again*, they are certainly among my least favourite places of all time. i almost never go unless i know they have what i want-- if browsing i set a strict time limit before the inevitable headache begins and i start fantasizing about the murders of the desk staff.

  56. Xbox Live by tepples · · Score: 1

    I still can't picture my parents entering their credit card number into a game console so that they can wait several hours for a "rental" movie to download. As far as I can tell, Xbox Live on Xbox 360 already has this kind of pay-per-view.
    1. Re:Xbox Live by babbling · · Score: 1

      Did you even read my post? I acknowledge that this type of service is offered via Xbox Live, but I don't think anyone will really use it.

      I doubt that casual gamers connect their Xbox to the Internet/Xbox Live.
      I doubt that many people would be willing to wait whilst a movie they have "rented" downloads, only to delete itself 24 hours later.
      I doubt that many people would feel good about entering their credit card number into a game console. I know that points cards exist, but I doubt that many people (other than hardcore gamers) would bother to purchase those.

      You reckon that people actually use Xbox Live to rent movies? Well, I'm curious, do you regularly rent movies via Xbox Live?

  57. Re:faster to go to the video store by erwanl · · Score: 1

    What's the point of having a week for something you get with no delay at home? One week make sense for rental of DVD because you may not know when you're going to have time to watch the movie. But with on-demand, if you just "rent" the movie at the time you want to see it, what's the problem? Do you often watch movies in two or more sessions?

  58. Re:faster to go to the video store by dabraun · · Score: 1

    How bad is your network connection? I watch SD (DVD quality) movies off Xbox and rarely have to wait more than a minute or two before I can watch them. HD is another matter - it's typically a 30-45 min wait before I can start playing them (it tells you when enough is downloaded that you can watch it start to finish without running out of buffer). If anything the 1-2 min wait on SD content is a software issue where they are being overly cautious - because the content is coming down far faster than the playback rate.

    Fwiw - SD in this case is about 3-4 mbit (VC1), HD is about 10-12mbit.

    Comcast, typical cable modem connection AFAIK.

  59. Re:faster to go to the video store by Anonymous Coward · · Score: 0

    same ol'... same ol'

    content right owners holding it up, just like the did with audio

  60. Nearly half of all 360s have used XBL Marketplace by tepples · · Score: 1

    Did you even read my post? I acknowledge that this type of service is offered via Xbox Live, but I don't think anyone will really use it.

    I doubt that casual gamers connect their Xbox to the Internet/Xbox Live. I have a citation that 60 percent of Xbox 360 consoles have connected to Xbox Live. The same page states that 75 percent of Live users (45 percent of consoles) have purchased something in Marketplace.

    I doubt that many people would feel good about entering their credit card number into a game console. I know that points cards exist, but I doubt that many people (other than hardcore gamers) would bother to purchase those. True, statistics related to the Xbox 360 may show a hardcore bias that reflects that of the console. Wii is thought of as a more "casual" console than the 360, but in the first year of the Wii Shop Channel, Nintendo still sold $33 million in downloads.