Greenpeace Slams Apple For Environmental Record
nandemoari writes "According to a recent advertisement airing on American TV, Apple's new Macbooks (well-received by most technology critics) are 'the world's greenest family of notebooks.' It seems an indication that the Cupertino-based company is increasingly aware of a consumer base that demands green electronics. However, Greenpeace is less than enthused with Apple's overall green performance. In their report (PDF), the environmentalists argue that Apple 'needs to commit to phasing out additional substances with timelines, improve its policy on chemicals and its reporting on chemicals management.'"
Ars Technica points out that Greenpeace's research isn't quite up-to-snuff, and it's also worth noting that Greenpeace admitted to targeting Apple for the publicity in the past.
What could be more organic and green than apples?
(Not even oranges measure up.)
Greenpeace's strategy isn't really bad. Sure, they're picking on a big company for publicity, but whatever effects are the result of greenpeace's research will trickle down into the factory floors of their component suppliers having a much larger effect.
You can't legislate goodness. Let each to his own destiny, by will of his freely made choices.
The same twonks behind this story?. I might have considered giving money to them at some point, but now, the answer is a definite no.
My web domain.
Greenpeace's conclusion on Apple (and Nintendo) is based not on objective studies, but on the fact that neither Apple or Nintendo are releasing information on the manufacturing process to Greenpeace.
From the Ars Technica article: "[Greenpeace] notes that these ratings are, in part, an attempt to encourage companies to publish verifiable information regarding the use of toxic chemicals in their manufacturing and supply chain."
they are out of touch with reality in a very disturbing way. all corporations now are very very aware of environmental issues, and do their best to phase out wasteful or destructive practices, how about a little praise and positive publicity instead of sounding like a spoilt kid stamping it's feet, screaming MORE MORE....
.... in giving these loons any more free publicity than they already get?
Greenpeace is nothing but an organization of eco-terrorists trying to gain attention and money from the ignorant masses. To use their name and 'research' is oxymoronic at is best.
Undetectable Steganography? Yep, there's an app fo
The fact that Greenpeace comes down on Apple is a good reason for me to consider buying a new Macbook.
I want a new quote. One that won't spill. One that don't cost too much. Or come in a pill.
"Apple Touts 'Greenest Family Of Notebooks Ever'"
http://www.crn.com/hardware/212200570
That's nice, yes?
Even more will be done, yes?
"Researchers getting the lead out of electronics"
http://www.networkworld.com/news/2008/111808-researchers-electronics.html?hpg1=bn
contribute at wikademia
Ars Technica points out that Greenpeace's research isn't quite up-to-snuff, and it's also worth noting that Greenpeace admitted to targeting Apple for the publicity in the past.
Why was this posted, then?
Greenpeace--Seriously? They're the PETA of the environmentalist movement. It's like how I feel having Michael Moore on Team Liberal, or Richard Simmons on Team Gay. These people are bordering on terrorist tactics; They have put concrete plugs in industrial exhaust plumes, endangering the plant workers inside and risking explosions. They've put their little boats in front of major ships in international waters, causing trade disruption. Their little protests cause a lot of economic damage, and their so-called "non-violent" stance? Please! There's press you can find online of various groups claiming to act for Greenpeace that have assaulted people. Of course, Greenpeace denies that they were acting for the cause (and they might even be right) -- but this group tends to attract the fringe and the radicals. There's a reason the FBI has them on several watchlists. :\ I mean, the French bombed their flag ship! The French -- you know, white flags France... Yeah, Greenpeace pissed them off enough that the President himself ordered their ship blown up.
If you're an environmentalist, or a greenie, you DO NOT WANT Greenpeace on your team.
#fuckbeta #iamslashdot #dicemustdie
[pseudo-environmentalist, anti-corporatist organization] slams [large, popular company] for [environmental / slaughter of innocent animals] record (as a way of seeking free publicity.)
This coming from an organization that has refused to support the growth of nuclear power as a means of providing for our electrical needs. Greenpeace has always struck me as an organization that is more concerned with protesting and grandstanding than doing the dirty work of getting serious, economically viable approaches to environmentalism out there in the spotlight.
If I were a Greenpeace executive, instead of wasting my time with this crap, I'd order half a dozen Tesla roadsters to serve as company/lobbyist cars and be hitting the road right now to promote companies like Tesla as the alternative to bailing out gas guzzler manufacturers.
The energy it takes to melt that aluminum case down is more than the energy content of the equivalent plastic case. Just because the aluminum is "recyclable" is green washing.
That said, piss off green peace.
support nuclear power, make an actual difference on the environment
of course, attacking a minor environmental issue to scare rich people and make them feel guilty about their overpriced toys is better pr i guess
intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
and made Greenpeace God? Who are they to decide what the standards are? Why does anybody with half a brain even listen to those freaks? Fuck Greenpeace!
The rainbow rafters won't be satisfied until humankind has abandoned the follies of electricity, the wheel, and fire, since all of those obviously harm the environment in some way.
At least most of them don't burn down houses. I guess that's something positive, if you're willing to set the bar that low.
It makes sense that Greenpeace would target Apple. Apple is a big, high-profile company, and as with most eco-organizations, Greenpeace must always do more with less (I haven't recently heard of any environmental organizations rolling in the green, pardon the pun).
Why target Apple, besides for the headlines? Because Apple might actually listen, care and respond. They market themselves as a 21st century "conscious" company, and they want to maintain that image. And Steve Jobs did used to be a hippie in his younger days, so...there you go.
Disclaimer: yes - I am writing this from my MacBook Pro, which I love most dearly in the whole wide universe. Fanboys FTW. :P
These people are retards. Wind power is not a replacement for science. Fusion reactors are one of the greatest achievements we could hope to achieve, but they want to say fuck it all, lets build some fans. Well, fuck you, hippies.
Greenpeace = Media Whores There's a million other companies they could be dragging thru the mud but they'll pick the one that will get the most media attention despite Apple's green efforts.
How much money does greenpiece want to go away?
"That's a nice technology company you got there, Steve. It'd be a shame if something bad happened to it"
More interesting is the advert on the side "Happy Birthday, Turing's Universal Machine".
http://www.theregister.co.uk/2008/11/18/alan_turing_anniversary/
It's a shame that Greenpeace have let go of logic and reason. Too many stupid emotional people. It's become like a religion, and indeed it tries to use fear to keep people inline. I really used to like them. Not now.
Apple's new Macbooks (well-received by most technology critics) are 'the world's greenest family of notebooks.'
Because only 95.4% of them end up in land fills, according to Steve Jobs Sponsored Studies, which are held in the Realm of High Regard, Arrrghh (RHRA).
"From DNA to P2P, we are all Copycats now. Go Go Copycat Power! Copycat Powers activate! Form of, a Copycat." --monxrtr
I wish I had mod points for this.
Fuck Greenpeace.
$0.02 (CDN)
Just to spite these bastards I'm going to club every baby seal I come across, drive my car around the block a few more times on the way home from work, and keep drinking imported Swiss water.
Ars Technica's article is from last year while Green Peace's report is dated Dec 2008. While AT's complaints may still be valid, at the very least the summary should not imply (as it currently does) it deals with the current report.
It's also worth noting that the founder of Greenpeace thinks they're a bunch of kooks. See the Penn & Teller's Bulls*** episode on environmentalism.
I believe in protecting the environment, but I'd like to sanely focus on serious problems first, and do so in a logical and dignified manner, instead of just attacking companies just because they're prominent and it generates publicity.
Me too.
"Oh my God. This is terrible. This is the end of my Presidency. I'm fucked."; ~ Donald J. Trump
Yes they are unfairly targeting Apple because :
Apple is a company that will actually care about its greenness because of the demographics of it's customers
Apple is vertically integrated therefore in a better position to do something
Apple is upmarket - bigger margins - can afford to do something
Apple's products are not just commodities like other PC makers - again bigger margins
So Greenpeace are just trying to pull on the place with the most leverage to get the best result for their effort.
Greenpeace serves an essential service in todays world where governments are continually lobbied by powerfull anti envoronment interests, who have the money to employ full time lobyists.
For lazy citizens like me supporting greenpeace saves me having to spend as much of my time and effort writing to politicians going on protests etc.
Like it or not there are actually some people out there that want to live on a sustainable planet. Don't shoot greenpeace for delivering that message.
I really find it interesting that people can be so offended by greenpeace suggesting ways forward in the world that will benefit us all, when so many other more powerful lobby groups are trying to do things that only benefit their own interests.
Why don't nuclear / coal / oil / forest destruction supporters get out on the streets and protest against the envorinonment movement ? After all in the next few years - it will necesarily be taking over public policy
The answer is because they won't get off their arses unless someone will pay them to do it.
The environment movement is not trying to spoil your party. They are just trying to change it into a party where your kids can enjoy the same party, the neighbours won't throw a brick though the window because they are missing out. - If you think 911 was bad wait until the third world finds out that the first world has been knowingly flooding large areas of river deltas, and stopping essential glacial melt river flow, in poor countries so that they could save a few bucks by buying coal fired electricity instead of renewables, so that they could run a plasma television and a SUV, while the poor people in the river deltas had negligable carbon emissions.
Alex
http://www.greenpeacelies.com/
I don't have the time nor energy to start and maintain it, but - we need something like http://www.greenpeacelies.com/ , to fight this deceptive sort of propaganda.
Anyone willing? It'd embarass the hell out of them, and heck, the thing could probably include a section on PETA, Scientology - all those immoral, deceitful sorts of people and groups.
Greenpeace, despite their name, is a pretty radical group, often just a notch inside that line that groups like the Animal Liberation Front often cross. Greenpeace is just Earth First with more money and better publicity. Getting attacked by Greenpeace is a lot like getting attacked by PETA... sometimes, the public sympathizes with you precisely because a radical group is targeting you.
Is this actually going to stop anyone from buying an Apple? No, it's just free publicity for Apple. I bet every time PETA pulls one of their lamebrain stunts, steakhouse profits go up. Same thing here.
Life is hard, and the world is cruel
Their name is Apple. How can they NOT be environmentally friendly?
"Chance favors the prepared mind." ~Me
This article summary is an example of what's wrong with soundbites and their effect on responsible media.
Here we have a sound-bite sized message: "Apple makes green laptop", followed by another sound-biter: "Greenpeace say Apple bad mojo". But then, in the interest of "full disclosure", several snippets back and forth are quoted: "Greenpeace not perfect", and "Greenpeace attacks Apple for publicity".
The net effect comes as a custerfluck of conflicting messages leaving me with a blank stare - and I really don't care about the message.
And this is bad for responsible media - those with their own axe to grind will only soundbite the stuff they want. EG: Apple might soundbite: "Apple makes green laptop". Greenpeace soundbite: "Apple bad mojo".
See how much more palatable each message is all by itself?
But when you try to combine responsible media with soundbites, you end up just confusing the !@# out of everyone, and the special interests win.
I have no problem with your religion until you decide it's reason to deprive others of the truth.
Finding solutions is hard. It is easy to point out the bad about something. Part of the reason is because EVERYTHING has a downside. No matter what you do, there's a cost to it. Thus it's easy to figure out what that cost is and say "Oh look at the downside of this! Man that's a bad idea!" Of course it is much harder to weigh the positives and negatives of something, weigh that versus alternatives, and try to figure out what has the least negatives and most positives.
So instead you get people like Greenpeace that just hate on everything. They'll happily point out the bad in any solution you come up with. They aren't in it to solve problems, they are in it to find problems.
Lets arrest first, ask questions later ;)
Much like extreme veganism, where you are not supposed to eat anything from a plant where you end up killing the entire plant
If your nutrition consists of birch bark and you find enlightenment in that, be my guest, you're not hurting anybody. (Granted, you probably find a group of wackos taking exception because of the poor birchs)
If however a major manufacturer uses noxious materials in the manufacturing or packaging process it hurts all of us.
ich bin der musikant
mit taschenrechner in der hand
kraftwerk
Greenpeace complains about lots of big companies' non-greenness. I heard from a co-worker who canvassed for Greenpeace long ago, for years, that they are a "greenwash".
There was another Greenpeace complaint recently, and when the canvassers in the downtown metropolitan area I work in were informed (by me) that "Greenpeace is a marketing organization; their information is skewed." the entire group of canvassers that I recognized every day on the way to work disappeared. Almost as if they investigated what I said and agreed.
About three weeks later new canvassers appeared. None of them were the same. One told me that my information was "wrong" but had no sources or reasoning to back that up.
The ideas behind Greenpeace are great general points that should be kept in mind but it seems that many of their statements should be taken with a grain of salt.
1984 - The Mac is friendly, it's the future, lalalala. Reality: 128k machine with 4 pieces of known software.
1987 - The Mac is more efficient than IBM PCs, it's the future. Reality: It's four times as expensive and people quickly learn windows.
1995 - The Mac is a better operating system than Windows, it's the future. Reality: holding down the mouse button suspends the entire operating system.
2000 - The Mac is superior, it uses the PowerPC family of chips and custom hardware. Reality: it's slower and Apple acquiesces to this fact a few years later, making Intel machines.
2008 - The Mac is superior, it's "green." Reality: it's still a hunk of plastic you chuck in the landfill, and being made by the world's most neurotic computer company, it's more likely to break.
I used to believe in Apple; eventually I saw that, like most things hyping "hope" and "change," they were marketers and not revolutionaries. They sold a lie.
Now I prefer the world of open hardware and open source + Windows. I can buy any motherboard I want, and I assemble machines that last years longer than any Macintosh. For people who want the bulk of mainstream software, there's Win XP or Windows Vista (which many people do like), but for those with more experience, there's OpenBSD, FreeBSD and Linux.
Futurist Traditionalism
This kind of garbage is why Patrick Moore, one of the Greenpeace founders, left the movement. "By the mid-1980s, the environmental movement had abandoned science and logic in favor of emotion and sensationalism. I became aware of the emerging concept of sustainable development: balancing environmental, social and economic priorities. Converted to the idea that win-win solutions could be found by bringing all interests together, I made the move from confrontation to consensus."
Apparently, Apple is still using polystyrene foam in their packaging, while many other companies have learned ways to use cardboard and composite paperboard to do the same thing, Apple has not.
Styrene, the plasticizer in the foam named after such, is a known cancer causing chemical.
I challenge Apple's to change its out of the box experience to eliminate styrene foam!
https://www.youtube.com/c/BrendaEM
1. deny/stop nuclear reactors/power.
2. demand increases.
3. sorry, nukes are hard, lets use more coal
4. wow we have just polluted a lot more due to more coal usage.
Thanks greenpeace.
If we believe the conspiracy theories and stories of hidden agendas to reduce the population, then GP are the evil incarnate.
They really are a front.
Liberty freedom are no1, not dicks in suits.
Science and facts now please. I don't want to hear no more about greenpeace, while avoiding the issue. It's lame. So this is the actual text from the greenpeace report:
Apple's score increases slightly to 4.3 points, but the company drops to 14th position. Apple scores well for putting products on the market whose key components are free of brominated flame retardants (BFRs) and PVC vinyl plastic. Appleâ(TM)s latest iPods - the iPod Touch, Nano and Classic - are now free of both PVC and BFRs and the MacBooks, MacBook Pro and MacBook are almost free of these substances. While Apple has now positioned itself amongst the leaders in the electronics industry on phasing out toxic substances, to score more points the complete phase-out of PVC and BFRs in its iPods should be consistent across all other future product ranges. Apple also needs to commit to phasing out additional substances with timelines, improve its policy on chemicals and its reporting on chemicals management. Apple scores poorly on most e-waste criteria, except for reporting a recycling rate in 2006 of 18% as a percentage of sales 7 years ago; however, it needs to provide details on how this is calculated. It does slightly better on energy criteria for disclosing the carbon footprint of every model of product â" although not exactly what is being evaluated in the criterion. Apple scores top marks (doubled) for all desktops computers, portable PCs and displays complying with Energy Star 4.0 and their iPod and iPhone power adapters exceeding the Energy Star standard, despite making this information difficult to access.
Not too bad. Apple isn't the worst in their graph too. Ars Technica and Slashdot are putting the spotlight on them, not greenpeace, and you have been trolled by your fav IT medium.
So now the slashdot way to proceed would be to get a complete list of the toxic substances and discuss their nature and true damage to the environment, and if it's worthwhile to demand that manufacturers do better. I'm not an expert on these substances, but unlike many here, I know that, and I'm open for any real scientific info and any outcome. The truth is probably somewhere in the middle. It's not like companies like Apple are saints or something, they tend to chose the cheapest option in their own short-term monkey sphere, which does not include long-term environmental effects, unless that would be bad karma in the public's eyes. See? Maybe there's a role for greenpeace after all. They may be nuts, but in a Stallman kind of way - it's sometimes good to have counter forces against other strong forces, even if you don't agree with them.
Maybe Apple should slam Greenpeace for their terrorism record.
Typical slashdot, posters arguments have NOTHING to do with the topic at hand (instead reverting to a nuclear power debate). Greenpeace isn't "slamming" apple, just pressuring them. Apple overall received high scores, they just received a few "bad" scores on the use of recycled plastics and renewable energy. Greenpeace was comparing Apple against other producers and basically saying that though Apple tries to sell themselves as uber-green, that they're not always in the lead. This is hardly an extremist point. They were actually praising Apple for some of their achievements, but saying they have more to do. I'm no fan of greenpeace, but the attacks on greenpeace in these responses have not been very legitimate. Such arguments as "I knew a guy that worked for...", and "they're just a bunch of radicals..." are lacking in the depth one would expect from reasonable human beings.
Damn Apple for using recyclable aluminum, which doesn't fit in nicely to Greenpeace's spreadsheet like recyclable plastic does.
For a recap of the things Apple scored Bad (0) on:
1) Use of recycled plastic
2) Global GHG emissions reduction support (do they need to join a club? Their energy efficiency on new products got the highest possible rating, which is probably the biggest contributor to GHG with regards to Apple).
3) Own GHG emissions reduction commitment
4) Amounts of renewable energy used
5) Precautionary principle
In other words, everything Apple scored Bad (0) on has nothing to do with their products (with the exception of 'use of recyclable plastic', since they use the more recyclable aluminum).
Their Partially Bad (1+) scores were also more related to press releases and not actually to their products, ie:
1) Time for additional substance phaseout
2) Information to individual customers
3) Carbon footprint disclosure
When you look at their Partially Good (2+) and Good (3+) scores though, they are almost all related to products, ie:
1) Chemicals Management (2+)
2) PVC and BFR phaseout (3+)
3) PVC-free / BFR-free models (2+)
4) Energy Efficiency of new models (3+)
And here's some example reasoning from Greenpeace's report:
"Apple makes no reference to the precautionary principle even though its progress in eliminating hazardous substances seems to be guided by this principle of environmental policy."
Therefore, even though Apple is actually acting environmentally conscious, they get a 0 because they didn't explicitly state that's their intention. Conversely, companies that don't act as responsibly as Apple but say they intend to get rated higher.
Additionally, on commitment to reduce GHG emissions:
"Apple seeks to minimize GHG emissions by setting stringent design-related goals for material and energy efficiency. However, there are no details of these goals."
Again, good on action, but no press release, so 0.
This "research" is just utterly worthless, and does not come even close to representing what it claims to.
Perhaps even more shocking is this one:
The purchasing of renewable energy in Austin, Texas has led to the avoidance of 64 million pounds of CO2 equivalent emissions. Apple's manufacturing site in Cork, Ireland will convert to 100% local renewable sources in 2008, avoiding 4 million pounds of CO2 equivalent emissions.
Sounds pretty damn good to me. Yet, using just that explanation and nothing more, Greenpeace gave them a Bad (0) rating. That doesn't even seem to be misleading, it seems to be just simply wrong, using Greenpeace's own criteria.
needs to commit to phasing out additional substances...
Like popularity & profit??? I think those are the substances that offend these dipshits the most.
...whatever effects are the result of greenpeace's research...
RESEARCH??? What the hell have you been smoking???
Are we suppose to take Greenpeace seriously anymore? Many folks have showed that there "research" or rankings of green companies is flawed. Their tactics aren't above board either. Greenpeace has outlived its usefulness and needs to die a quick, albeit not so painless death as an organization.
How can users of Apple's equipment correctly dispose of the battery? The battery on quite a few ipods, iphones, etc. seems to be an integral part of the equipment. NOT VERY GREEN TO ME, APPLE! They are becoming worse than Big Blue used to be in the 80s..
A random text generator could construct a better argument.
If you mod me down, I shall become more powerful than you could possibly imagine.
Apples system line up is wasteful and the lack of head less mid tower is not helping.
AIO looks nice but you can reuse the display on new systems.
The mac pro is over kill for most uses but it's is the only way to have a good system that you can use your own display on.
The mini is way out of date and very over priced for it's hardware.
Come on people stop giving money to these assholes. You know who are. And those of you who have given money.
I mean these assholes are cause people to starve to death because something doesn't meet their environmental standards. The convinced African nations to turn down free corn seed because it wasn't organic and didn't meet their standards.
Its time to stop them and their excesses, lest you be the next poor SOB starving to death.
out of dirt and they'd complain about erosion FK'n hippies.
Si vis pacem, para bellum! For evil to succeed good men need only do nothing!
I'm an ultra-liberal environmentalist. Bike commute when I can; carpool in my Prius when I can't bike; buy organic, voted for Al Gore, etc, etc, etc...
Yet I can't stand Greenpeace anymore. THey only care about attention, not about actually improving anything. Their biggest complaint about Apple a few years ago wasn't that Apple used bad chemicals, it was that Apple didn't publish their plan to get rid of bad chemicals. Even though Apple used fewer of the bad stuff than most other computer companies; and had stated that they were going to phase it all out "soon", Greenpeace still complained.
HP had a published roadmap showing that they would phase this stuff out in 10 years, so they got a good grade.
Apple says they're going to phase the same stuff out THIS YEAR, and Greenpeace goes after Apple. Why? Because Apple's more prominent, so attacking them gets more press. If they went after Acer, or Asus, or Lenovo, it just wouldn't get Greenpeace as much attention.
I'm sorry, Greenpeace, but you have lost all credibility in my eyes. All you care about it attention.
Another non-functioning site was "uncertainty.microsoft.com."
The purpose of that site was not known.
People voluntarily associate with business as consumers, as employees, and most importantly, as investors. Greenpeace, OTOH, injects its officious nose into businesses uninvited. As an Apple stockholder, I say, go away, who appointed you as my keeper?
The sad thing about the greenies is that they would be the first to tell the Religious Right, "stay out of my life!" on abortion or gay marriage or sex on TV or the Internet, but they are the first to tell others how to run their lives in a green way, whether anyone asked them or not.
Slashdot "libertarians": Small government for me, big government for those I disagree with. -1, I disagree with you
Didn't Slashdot just post an article about the horrors of private, unregulated actors taking matters into their own hands?
Shouldn't the tag "vigilantism" be used with submissions about Greenpeace?
As I have said before, one person's social activism is another's vigilantism.
Slashdot "libertarians": Small government for me, big government for those I disagree with. -1, I disagree with you
Reality: it's still a hunk of plastic you chuck in the landfill, and being made by the world's most neurotic computer company, it's more likely to break.
Poor Apple Haters, living in some fantasy universe where nothing Apple does can satisfy them.
In real reality, the new Macbook (and Pro) are solid aluminium blocks and there's very little plastic to be found (thus the new claims at being more friendly since they reduced use of many toxic chemicals). Of course being a solid block of metal makes them sturdier and more durable as well...
And instead of ending up in landfills, Apple takes and
recycles 90% of the materials there.
But you'd rather see Apple shut down so people can keep buying cheap plastic Dell's with mercury that really do end up landfills. Apple isn't perfect, no one is. But they do try hard and it's not just marketing.
Like I said, just another Hater filled with an all-consuming desire to bring down something you dislike.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Suggested reading:
http://www.activistcash.com/organization_overview.cfm/oid/131
A couple of relevant quotes from the cited page (emphasis mine):
and
Draw your own conclusions.
~REZ~ #43301. Who'd fake being me anyway?
They're the PETA of the environmentalist movement.
You mean People Eating Tasty Animals?? http://www.tastyanimals.us/
Pathological kinda promises Path + Logical - but instead, you get stuck with pathetic.
And his Rainbow Coalition, shakedown artists.
They couldn't just chalk this up to a win. Like all activists, they have to beat you over the head with, "You aren't doing enough" no matter how much of an improvement anything is. This, incidentally, is one of the main reasons why people tend to just not listen to such nutters. They try to shove there idealism down your throat all at once instead of taking the actually smart approach of constant incremental improvements.
No, I won't buy a Mac made out of breast milk! Can't make me!
We all know it!
Of course if you claim to be green (am waiting for the green plastic model iBook) you set yourself up for this crap. The truth is: You never can satisfy the environmental wackos (extremists, if you prefer). No matter how much you do it will never be enough for them because if it was they'd be out of a job.
"It's the height of ridiculousness to say for those 9 lines you get hundreds of millions."
Apple has failed to deliver a fully compostable computer built solely with clean straw and dung from goats on a macrobiotic diet. This is particularly disappointing when one realizes that other companies have been delivering dung-based computing technology for years.
The trees are our friends!
This "research" is just utterly worthless, and does not come even close to representing what it claims to.
No, you're a worthless, hypocrite Apple fan boy, who protects his fav brand while not even considering the message. Sad and pathetic. Shame on you! Jesus...
To discern environmental damage properly, shouldn't their 0-10 scale
ratings be muliplied by the actual weight of the goods sold, including packaging?
High-volume Nintendo might still remain low, but Apple would look better
than Dell/HP/Sony due to market share. This can be tricky, e.g. Sony makes
tiny cameras but large TVs.
Regarding Apple's progress, I thought it intriguing that they are now optimizing
packaging (especially for iPods) specifically to reduce air-freight transport
costs, which could be a non-trivial fraction of COGS, at least for
the initial rollout (vs. slow boat). That's a very holistic approach.
Now that the lead is out of CRT yokes, Apple's use of LEDs vs. yucky
fluorescent tubes is another nice trend. Recyclable aluminum + glass vs. plastic
is another one. If only Greenpeace could be so creative...
According to the Greenpeace website they released their monthly report on electronics and high tech companies [http://www.greenpeace.org/international/news/guide-greener-electronics-november-241108].
Apple is in this report still in the "red" zone which means their reporting policy is still bad. That does not mean their products are bad in an ecological manner, however as long their policy does not improve they wil not move to the front row.
And the new aluminum-casing produces a lot of waste aluminum which has to be recyled, which costs a lot of energy. So this is not so good after all. But as you can see on the linked page, other companies are even worse.
that, according to Apple, the enclosures of the new MacBooks and MacBook Pros are being produced starting with a solid piece of aluminium and then milling, sawing, grinding, drilling (whatever else) a mere 80 percent of the material away. Eighty percent.
As far as I remember, Jonathan Ive explained it in detail in San Francisco so it looks like obviously Apple is very proud of that.
I wonder how eco-friendly such a technique of manufacturing may be?
Greenpiss more like it.
of thousands of spoiled consumers when they don't get their toys.
This is the sort of breaking news that I know I can only rely on /. for.
-- haaz.
I used to support Greenpeace, by and large, but ever since Greenpeace pulled the Brent Spar hoax I have distanced myself from it. Greenpeace has admitted that it knew full well that sinking the Brent Spar in deep ocean was just about the best solution from an environmental perspective, but it raised a big stink about it anyway because it was good publicity.
Sorry, but that's not the kind of environmental organization I want to be associated with. If it's too much to ask of an organization of environmental activists to behave in and honest and ethical fashion, then I'll happily do without it.
At best Greenpeace's allegations are an indication that it might be useful to have someone honest and knowledgeable investigate the issue.
The issues they talk about are serious, but they have the minds of retarded terrorists. They've been schmucks since the baby seal campaign, more enamored of their own coolness than actually serving the issues.
Well, the general rule is that you are probably moving in the right direction to the degree you are offending Greenpeace. Why doesn't everyone in GP just quit exhaling all that CO2 that is contaminating the air, then the could talk about ohters;^)
Big industry keeps neglecting the low-hanging fruit like wind, tidal and solar energy because they are too autistic to notice they are not needed. Much in the same manner that Detroit kept making gas-guzzler SUVs and trucks.
If all the money that has been put in that nuclear black hole had been spent on clean sustainable energy, then the oil producing countries' main income source would be tourism by now.
Let the market decide which car company survives, and which energy source gets the best ROI, but do it on a level playing field.