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F.E.A.R. 2 To Be Advertised On Cats In London
arcticstoat writes "Warner Bros has revealed that it plans to advertise its forthcoming shooter, F.E.A.R. 2: Project Origin, via a clowder of black cats roaming the streets of London on the game's launch day on Friday 13th. Branded a 'cat-vertising campaign', the scheme will see the specially trained black moggies sporting F.E.A.R. 2 cat clothing. The idea, according to Warner Bros, is that the creepy kitties will 'capture the attention of superstitious passers-by,' as Friday 13th is famous for its supposed bad luck and a black cat crossing your path was listed at number 5 in a recent survey of Britain's superstitions and signs of bad luck."
Hire a bunch of creepy little girls?
The Russkies are taking potshots at Iridium! We must save Iridium, just like we did back in 2000!
They should also put up a bunch of ladders that people have to walk under and then sneak into people's houses and break their mirrors.
If these black cats are anything like the cats I've known, they are going to spend the whole day hiding in a hole somewhere desperately trying to claw these "cat clothes" off of their backs -- in other words, I don't think this campaign will be too successful because nobody is actually going to see these black cats! I've also added "cat dresser" to the list of jobs I'm glad I don't have. Sure, that feline is just going to stand their quietly whilst you strap this on their back...
I've abandoned my search for truth; now I'm just looking for some useful delusions.
It seems to be a regional thing as to whether a black cat crossing your path is good or bad luck.
Where I'm from in the UK (Dorset coast) its considered very good luck.
Before you say how silly this PR is, consider that it's made it to frontpage of slashdot (yeah, yeah, idle I know, but it still counts)...
There is no such thing as a trained cat.
It's a law of nature that if you want a cat to do something, it will do anything else.
Unfortunately, if I were to see one of these cats outside when the ad campaign is live, the entire spooky/creepy effect would be lost on me and I'd assume many others like me, as I'd immediately associate cats with messages on them with "o hai! u can haz feer 2?"
Demanding constant attention will only lead to attention.
And it was right. I thought for sure I had misread it, and that it really said "car".
But no, it does, indeed, say "cat".
That's one of the oddest double-takes I have ever done.
Without getting in massive trouble from animal rights advocacy groups? Announcing that you are releasing a bunch of cats into an area crowded with cars, feral cats, dogs, and mean people just seems like a lawsuit waiting to happening.
In 2 days:
Warner Bros. is calling for any information about their cats that went missing in or around the area of chinatown.
How about making someone who is superstitious associate your game with bad luck? What about the number, no matter how small, of cats who are going to become road kill. Or the number that will be taken in by the local cat ladies? On the whole this just sounds like a horrible advertising campaign.
The parent said :
if you want a cat to do something, it will do anything else
All that the Seaworld trainers has to do, is really deeply want that the cat remain still and sleep.
"Sufficiently advanced satire is indistinguishable from reality." - [Tips: 1DrYakQDKCQ6y52z6QbnkxHXAocMZJE61o ]
...is waiting to complain about this until it in fact does occur....
This will be the one day in which it is morally defensible to fight back. When else can you delete an ad by running it over with your car or having your dog it eat? Experience with popups has trained me to "kill" them as soon as I see them, so when I see a cat with an ad on it, I'll just react, and kill the furry little bastard.
Here's some video footage of the cats in action
http://www.youtube.com/watch?v=cIA2Y8xu_KY
Hey, teacher, leave them cats alone!
will they be walking the cats on leashes, or will they be peeling them off the street with a spatula at the end of the day?
she was the daughter of a wealthy florentine pogen read em and weep was her adjustable slogan
One of my little fuzzy sociopaths would fit the role perfectly. One dose of catnip and she goes off like an overcharged food mixer! Are they hiring?
Reminds me of the first Benjamin episode in Limmy's World of Glasgow :)
I did RTFA.
The cats are leashed in the picture, but the statement is that they will be roaming the streets, not that they will be escorted leashed on the streets. The article does nothing to dissuade the notion that the cats will be released to roam freely. If they are, I worry about the safety of these "creepy black cats".